Building a 65K+ Subscriber Psychedelic Newsletter In 23 Months 🍄
The Louis Shulman Podcast · Louis Shulman
Audio is streamed directly from the publisher (api.substack.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Henry Winslow is the founder and editor of Tricycle Day, a twice-weekly newsletter that distills psychedelic research, policy, and culture into a 10-minute read.
In just two years, Henry’s grown an audience of over 65,000 subscribers by combining brute-force outreach, diversified revenue streams, and community building.
In This Episode, We Cover:
(05:39) Evolving Tricycle Day’s Business Model
(08:04) Growing Subscribers with Brute Force
(11:08) Newsletter Formats: Roundup vs. Q&A
(16:36) Turning Readers into a Community
(22:19) Upstream Marketing: From Problem to Solution
(28:06) Email Deliverability & Censorship Battles
(34:00) Customizing Your Community Platform
(39:22) Using Events to Build Your Brand
(45:01) The MDMA Therapy Approval Rollercoaster
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com