The Korean Beauty Show Podcast

On this episode of the Korean Beauty Show podcast, Lauren runs through some of the key trends that have shaped the Korean Beauty Market in 2023 and how they are connected to one another. She also discusses what we're going to be seeing more of and how these 3 changes might change in 2024-25. This is Part 2 in a series delving into the key trends, ingredients, brands and products that have shaped Korean skincare and the beauty industry domestically in Korea in 2023. Tune in if you're ready for a deep dive! Access Full Show Notes: https://stylestory.com.au/blogs/podcast/key-trends-in-the-korean-beauty-market-part-2 CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ EPISODE SUMMARY In this series, we're exploring some of the top trends in the domestic Korean beauty market based on keyword analysis and a review of brand press release and product releases throughout 2023. Research indicates that we can expect to see further growth in these categories in 2024 and beyond. In Part 2, we're covering the sun care trend. See omnystudio.com/listener for privacy information.

On this episode of the Korean Beauty Show podcast, Lauren runs through some of the key trends that have shaped the Korean Beauty Market in 2023 and how they are connected to one another. She also discusses what we're going to be seeing more of and how these 3 changes might change in 2024-25. This is Part 1 in a series delving into the key trends, ingredients, brands and products that have shaped Korean skincare and the beauty industry domestically in Korea in 2023. Tune in if you're ready for a deep dive! Access Full Show Notes: https://stylestory.com.au/blogs/podcast/key-trends-in-the-korean-beauty-market-part-1 CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ EPISODE SUMMARY In this series, we're exploring some of the top trends in the domestic Korean beauty market based on keyword analysis and a review of brand press release and product releases throughout 2023. Research indicates that we can expect to see further growth in these categories in 2024 and beyond. In Part 1, we're covering the sustainability, clean beauty and vegan trends. Sustainability in Korean Beauty Who's Behind the Trend? Recycling Labels Multi Use Products Clean Beauty And How It's Changed the Industry Why is Korean Beauty Obsessed with Vegan Beauty? What's the Future of Sustainability in Korean Beauty?See omnystudio.com/listener for privacy information.

Lauren answers a listener's question about how to get rid of stubborn milia. In this week's news headlines, we discuss what’s behind the recent growth being experienced by many of Korea's publicly listed cosmetic companies in Q3 2023. Lauren shares which K-Beauty products to stock up with at this year's Black Friday sales and her recommendations for changes to make to your skincare wardrobe as the seasons change. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/how-to-get-rid-of-stubborn-milia CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ K-Beauty News Publicly Listed Korean Cosmetic Companies Grow 0.9% In the Third Quarter of 2023 K-Beauty To Add to Cart This Black Friday Products mentioned: iUNIK Black Snail Restore Serum Skin79 BB Creams Tosowoong Bakuchiol Serum Subi Bare Skin Balm I Dew Care Glow Key Question of the Week: I’ve got a crop of milia on my neck that won’t budge no matter what I do. What do you suggest?New K-Beauty Reviews APLB Glutathione Ampoule Serum Jelly Ko Cinnamon Toast Sugar Scrub Foam Recommendation of the Week: If the weather is starting to change, consider swapping up your skincare wardrobe See omnystudio.com/listener for privacy information.

Lauren shares her experience exhibiting Jelly Ko at BeautyWorld Expo. Tune into hear the preparation that goes into setting up a booth at a trade show, what to expect if you're visiting and some tips for picking the perfect expo to attend whether as a visitor, brand, business owner or beauty industry professional. CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/See omnystudio.com/listener for privacy information.

On episode 223, Lauren delves into the latest report on Korean women's favourite beauty products and brands. Plus, which Jelly Ko product just won Prevention Magazine's "Best of Beauty Awards"? We've got a question about the Medicube devices, new products from One Thing and The History of Whoo, customer reviews plus two anti-recommendations. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/koreans-reveal-their-key-skin-concerns CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ K-BEAUTY NEWS Korean Women's Favourite Beauty Products Jelly Ko Cherry Blossom Sleeping Mask won a Prevention Beauty Award QUESTION OF THE WEEK: MEDICUBE DEVICESNEW K-BEAUTY PRODUCTS One Thing Pure Cotton Facial Mask (20pcs) The History Of Whoo Gongjinhyang Seol Radiant White Ultimate Corrector NEW K-BEAUTY REVIEWS Skin79 Orange BB Cream Subi Holo Dream Mask & Brush COSRX AHA / BHA Clarifying Toner Subi Bare Skin Balm RECOMMENDATION OF THE WEEK Two anti-recommendations for this week See omnystudio.com/listener for privacy information.

There's one trend on everyone's lips for the beauty industry in 2024. It's multifunctional beauty products! While this trend isn’t exactly a new one, there’s no denying it’s not going anywhere soon. On episode 222 of the Korean Beauty Show podcast we explore. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/multifunctional-skincare-from-korea Episode Summary: Korea has been focused on multifunctional beauty products for several years, thanks in part to the impact of the pandemic and also in part due to the continued push towards sustainability. Multifunctional skincare products hit on a couple of key trends that consumers are presently invested in. Firstly, condensing their beauty routines and using fewer products in the interests of saving money. The cost of living crisis in many countries around the world has forced some beauty consumers to tighten their belts. They're consequently looking to do "more with less". For others, the desire to do the "right thing" by the environment and cut down on unnecessary steps in their skincare routine has propelled their move towards multi-functionality. In addition, multi-functional products have always been popular among the jet-set crowd, looking to take fewer (and less spill-ier) products with them on the road. Whatever the reason, we can expect products that achieve several goals within formula to continue to gain popularity. CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/See omnystudio.com/listener for privacy information.

Korean researchers have identified a promising new brightening ingredient, plus 3 of the nation’s leading manufacturers are in a race to capture the global sun care market. We have new releases from Goodal and Beauty of Joseon and customers review their favourite products from Heimish, Subi, Jelly Ko and APLB. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/korean-researchers-identify-a-new-brightening-ingredient CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ K-Beauty News Korean Researchers Have Identified Another Potential Skin Brightening Ingredient Korea's leading cosmetics manufacturers are targeting the global market with their sun care technology and products New K-Beauty Releases on STYLE STORY Goodal Green Tangerine Vita C Dark Spot Care Cream Beauty of Joseon Light On Serum Centella + Vita C New Reviews on STYLE STORY Jelly Ko Cherry Blossom Sleeping Mask APLB EGF Collagen Moisture Cream Subi Holo Dream Mask & Brush Jelly Ko Bubble Tea Steam Cream Heimish Pink Clay Mask Recommendation of the Week Moogoo Clear Zinc Sunscreen SPF 40 for Kids and Babies See omnystudio.com/listener for privacy information.

Everyone knows about snail mucin, hyaluronic acid and niacinamide. But what are the K-Beauty ingredients you don’t know much about that you should know? On episode 220, we’re focusing on the ingredients you might not know that can be game-changers for your skin, plus the K-Beauty products you’ll find them in. Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/need-to-know-k-beauty-ingredients CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty: https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ EPISODE SUMMARY We’ve done a few ingredient-focused episodes over the course of the show: Skincare Ingredients from Jeju Island Ingredients Koreans use instead of retinol Fermented skincare Top-trending Korean beauty ingredients As well as how to read an ingredients list. On today's episode we're taking a look at some different ingredients. Ingredients Covered: Red Wild Ginseng Betaine Beta Glucan Birch Sap Heartleaf Arginine Allantoin Panthenol Squalane See omnystudio.com/listener for privacy information.

There’s a new Korean sunscreen scandal in the news this week but it’s not what you’re thinking. Plus, the surprising ingredient that could be used to boost pigmentation. Lauren answers a listener’s question about whether luxury K-Beauty products are more effective. What’s your perfect K-Beauty product? Take the quiz to find out! ACCESS FULL SHOW NOTES: https://stylestory.com.au/blogs/podcast/a-korean-sunscreen-scandal-of-a-different-kind CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ K-Beauty News Headlines Kolmar Wins Lawsuit Over Sunscreen Trade Secrets Theft Scandal A New Korean Beauty Ingredient to Boost Pigmentation? QUESTION OF THE WEEK: Are Luxury K-Beauty Products More Effective? New K-Beauty Products Isntree Onion Newpair Gel Cream Laneige Water Bank Hyaluronic Eye Cream K-BEAUTY REVIEWS Subi Powder Cleanser Subi Holo Dream Mask & Brush Set RECOMMENDATION OF THE WEEK: Take our “Find Your Perfect K-Beauty Product” QuizSee omnystudio.com/listener for privacy information.

Lauren shares 4 K-Beauty brand swaps for popular western beauty brands. If you're looking to try products from Korean brands that have a similar philosophy and approach in formulation to La Roche Posay, Paula's Choice, Cerave or The Ordinary then tune in! CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ Access Full Show Notes: https://stylestory.com.au/blogs/podcast/k-beauty-swaps-for-popular-western-beauty-brands LA ROCHE POSAY - ETUDE HOUSE BY SOON JUNG LINEProducts Mentioned Etude Soon Jung Whip Cleanser Etude Soon Jung pH 5.5 Relief Toner Etude Soon Jung Hydro Barrier Cream PAULA’S CHOICE - BY WISHTREND Products mentioned: By Wishtrend Mandelic Acid Skin Prep Water By Wishtrend Pure Vitamin C 21.5% Advanced Serum CERAVE - ILLIYOON Products mentioned: Illiyoon Ceramide Ato Concentrate Cream lliyoon Ultra Repair Intensive Care Cream (200ml) THE ORDINARY - ONE THING Products mentioned: Niacinamide 10% One Thing Artemisia (Korean Mugwort) Extract One Thing Centella Extract Toner One Thing Centella Soothing Cream One Thing Green Tea Serum See omnystudio.com/listener for privacy information.

On episode 217 of the Korean Beauty Show podcast, Lauren runs through some tips and challenges for breaking into the Korean beauty market. Plus, what should you do if all the usual barrier repair products are not working to repair skin damage? In addition, we look at the top 5 best-selling products for August 2023 and real customers review products from Mary & May, Tosowoong, Skin79 and Subi. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/how-to-break-into-the-korean-beauty-market CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ K-Beauty News I spoke to Cosmetics Design Asia for their piece How to Win Over the Rapidly Transforming K-Beauty Market. We covered: The Korean beauty consumer What is the ideal strategy to break into the Korean market How can a foreign brand win over a market with such a strong local showing Major trends within the Korean beauty market today Emerging trends in the K-Beauty market Question of the Week: What should I do if none of the regular barrier repair products and tricks are working? Most Popular K-Beauty Products in August Subi Perfect Pimple Patch- sales are up 72% Dr Jart Cicapair Color Correcting Cream Jelly Ko Bubble Tea Steam Cream - sales are up 7% Subi Bare Skin Balm - sales up 75% Jelly Ko Dewy Glaze Toner - sales up 133% New K-Beauty Reviews Skin79 Orange BB Cream Holo Dream Mask Mary & May Vegan Cica Toner Tosowoong SOS Ovalicin Cream Recommendation of the Week - UV HatSee omnystudio.com/listener for privacy information.

Whether you’re about to start school or returning for another semester, it’s never too early to get your skincare and makeup on point. From quick-fix breakout solutions to hydrating moisturisers, this back to school K-Beauty guide will have you ready to put your best skin forward from Day 1! Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/back-to-school-k-beauty-guide CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau EPISODE SUMMARY: K-Beauty For Teens and 20s in Korea On-the-go Coverage Face Mist Pimples Lip Care Sunscreen Toner Skin Barrier Care Moisturising See omnystudio.com/listener for privacy information.

On episode 215 of the Korean Beauty Show podcast, Lauren explores a new report into the growth of the Korean beauty industry in the past decade and whether it is problematic. Plus, skin minimalism is booming in Korea and a listener wants to know more about the best Australian sunscreens and how they compare to Korean ones. Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/is-the-growth-of-the-k-beauty-industry-problematic CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau K-BEAUTY NEWS Skinimalism Trend Continues Is the Growth of the K-Beauty Industry Problematic? QUESTION OF THE WEEK: What are the Best Australian sunscreens? New Korean Beauty Reviews Subi Bare Skin Balm 5 Step Kbeauty Set Innisfree Green Tea Amino Acid Foam Cleanser Tosowoong Spot Whitening Vita Clinic Cream NEW BEAUTY PRODUCTS Hada Labo Gokujyun Premium Milk (140ml) Manyo Factory Pure Cleansing Oil (400ml) RECOMMENDATION OF THE WEEK: Bondi Sands Fragrance Free Sunscreen Lotion (body) See omnystudio.com/listener for privacy information.

On episode 214 of the Korean Beauty Show podcast Lauren is taking a look at some not-to-be-missed Korean beauty products for newbies! These days the Korean Beauty industry is huge, which is great when it comes to options but it can make things daunting for newcomers. With so many choices, it's hard to know where to start, especially when there are so many gorgeous products on the market. Here are some classic products that won’t fail to disappoint you if you’re just starting out: Access Full Show Notes: https://stylestory.com.au/blogs/podcast/new-to-k-beauty-start-here EPISODE SUMMARY: Whether it’s the minimalism of COSRX, tasty skincare from Jelly Ko or the opulence of Sulwhasoo, K-Beauty knows how to make skincare fun. But K-Beauty is not a "one-size fits all" and even though there are some very famous and hyped products (looking at you, Laneige Lip Sleeping Mask), the best way to find your perfect match is to choose products tailored to your skin concerns. So if you're new to Korean Skincare take a look at these options: Missha M Perfect Cover BB Cream - Showcases K-Beauty’s approach to makeup - your skin but better, lightweight formulas. Innisfree Green Tea Seed Serum - Showcases K-Beauty’s fondness for ingredients from Jeju Island. Subi Perfect Pimple Patch - A great example of K-Beauty’s gentle approach to tackling pimples Sulwhasoo First Care Activating Serum - Showcases K-Beauty’s dedication to traditional ingredients. COSRX BHA Blackhead Power Liquid - Showcases K-Beauty’s approach to gentle exfoliation. Rom&nd Juicy Lasting Tint - exemplifies K-Beauty’s talent in lip tints Jelly Ko Cinnamon Toast Sugar Scrub Foam - Showcases K-Beauty’s dedication to fun but functional skincare Laneige Cream Skin Refiner - Highlights K-Beauty’s Obsession With Hydration d’Alba Piedmont White Truffle First Spray Serum - Highlights K-beauty’s obsession with misting Need more tailored recommendations for your skin? Reach out to our STYLE STORY team. Our team of experts are only a message away. See omnystudio.com/listener for privacy information.

On episode 213 of the podcast, Lauren discusses this summer’s hottest K-Beauty makeup trend and the K-Beauty stores seeing a big revival post-pandemic. Lauren answers a listener question about which K-Beauty brand is the best swap for Paula’s Choice and real customers share their thoughts about products from APLB, Jelly Koand Missha. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/this-summer-s-k-beauty-makeup-trend CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau K-BEAUTY NEWS Glitter is All the Rage for Summer Product mentioned: By Romand Better Than Palette in “Peach Dahlia Garden” K-Beauty Roadshops Are Seeing a Revival Post-Pandemic QUESTION OF THE WEEK: Which K-Beauty brand is most similar to Paula’s Choice? Products mentioned: By Wishtrend Mandelic Acid Skin Prep Water By Wishtrend Pure Vitamin C 21.5% Advanced Serum TOP 3 BEST-SELLERS OF THE WEEK Subi Perfect Pimple Patch Subi Bare Skin Balm Jelly Ko Cherry Blossom Sleeping Mask NEW K-BEAUTY REVIEWS APLB Vitamin Propolis Moisture Cream Jelly Ko Dewy Glaze Toner Missha M Perfect Cover BB Cream APLB EGF Collagen Moisture Cream RECOMMENDATION OF THE WEEK: Dol Singles (Love After Divorce) See omnystudio.com/listener for privacy information.

On today’s episode of the Korean Beauty Show podcast Lauren takes a deep dive into Hanbang and its place in Korean beauty. We’re covering everything from the definition and regulations to the history of Hanbang, common ingredients, brands of note, why Hanbang has succeeded and some issues with the category. Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/the-need-to-know-about-hanbang-k-beauty CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau EPISODE SUMMARY What is Hanbang? Main Principles of Oriental Medicine Differences between Chinese traditional medicine and Korean Cosmetic Definition of Hanbang according to Korea’s Ministry of Food & Drug Safety Common Korean Herbal Ingredients Known to be Good for the Skin Famous Korean Hanbang Brands in Korea Famous Korean Hanbang Brands Overseas Why Has Hanbang Succeeded? Issues with Hanbang Conclusion: The Need to Know About Hanbang K-Beauty See omnystudio.com/listener for privacy information.

On this episode of the Korean Beauty Show podcast Lauren runs through the 2025 trend forecast from one of the Korean Beauty industry’s biggest resources. Beauty of Joseon is on track to do $200 million in sales this year despite being practically unheard of in Korea and Jelly Ko’s Gelato Glaze Lip Mask hits the US. Plus, a popular Illiyoon cream has had a makeover and real customers review d’Alba, Tosowoong and more. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/beauty-of-joseon-set-to-hit-200-million-in-sales CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau K-Beauty News 2025 Trend Forecast Gelato Glaze Lip Mask hit the press in the US Beauty of Joseon set to hit $200 million in sales this year Korean Sunscreen Ingredient - update Question of the Week: I need help choosing products. My face has redness. My assumption is rosacea. What would you recommend? New Korean Beauty Products Illiyoon Ultra Repair Intensive Care Cream New Korean Beauty Product Reviews on STYLE STORY d’Alba White Truffle First Spray Serum Double Cleansing Duo Tosowoong Hyaluronic Acid Ampoule Recommendation of the Week - Heart Signal 3 See omnystudio.com/listener for privacy information.

On today’s episode of the Korean Beauty Show Podcast Lauren is running through some of the top budget K-Beauty buys for skincare, hair and makeup. Whether you’ve got oily, acne-prone skin, dry skin or are after some great dupes for more expensive products you won’t want to miss the list. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/top-10-budget-k-beauty-buys CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau EPISODE SUMMARY Top Budget K-Beauty Buys - Subi Perfect Pimple Patch Top Budget K-Beauty Buys - COSRX Low pH Good Morning Gel Cleanser Top Budget K-Beauty Buys - Etude House Soon Jung Whip Cleanser Top Budget K-Beauty Buys - Skinfood Egg White Pore Mask Top Budget K-Beauty Buys - Benton Snail Bee High Content Mask Top Budget K-Beauty Buys - Rom&nd Han All Lash Serum Top Budget K-Beauty Buys - A'Pieu Juicy Pang Blusher Top Budget K-Beauty Buys - NINE LESS Magic Nine Fill Up Silk Hair Treatment Top Budget K-Beauty Buys - TOCOBO Collagen Brightening Eye Gel Cream Top Budget K-Beauty Buys - Rom&nd Juicy Lasting Tint Top Budget K-Beauty Buys - Secret Key Starting Treatment Essence Top Budget K-Beauty Buys - Pyunkang Yul Moisture Serum See omnystudio.com/listener for privacy information.

On Episode 209 of the Korean Beauty Show podcast Lauren shares the best-selling Kbeauty products for the first half of 2023. Plus, are Korea's sun patches a passing fad or here to stay? Korea's MFDS gives the green light for a new sunscreen ingredient. Plus, which popular Korean Beauty sunscreen caused Lauren to have a bad allergic reaction? Access Full Show Notes for this Episode:https://stylestory.com.au/blogs/podcast/best-selling-k-beauty-products-for-the-first-half-of-2023 CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau K-Beauty News New Korean Sunscreen Ingredient Given the Green Light Are Korea's Sun Patches a Passing Fad? Question of the Week: Is it okay to keep using a sugar scrub after the sugar dissolves? The Best Selling K-beauty Products for the first half of 2023 Jelly Ko Bubble Tea Steam Cream Subi Perfect Pimple Patch Jelly Ko Cherry Blossom Sleeping Mask Laneige Lip Sleeping Mask COSRX Snail Mucin Essence Jelly Ko Dewy Glaze Toner Subi Bare Skin Balm Kahi Multi Balm Dr Jart Cicapair Color Correcting Cream Missha's M Perfect Cover BB Cream and d'Alba Piedmont's White Truffle First Spray Serum. New Korean Beauty Product Reviews on STYLE STORY Purito Cica Clearing BB Cream Jelly Ko Gelato Glaze Lip Mask Subi Perfect Pimple Patch APLB Intensive Healing Foot Cream See omnystudio.com/listener for privacy information.

On episode 208 of the Korean Beauty Show podcast Lauren is covering luxury Korean beauty products. She explores what makes a product luxury, how luxury brands set themselves apart from their competition and what luxury K-Beauty brands are doing to appeal to new demographics in a worsening economy. Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/luxury-korean-beauty-products CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau EPISODE SUMMARY What makes a beauty brand “luxury”? What Separates Luxury Beauty Brands From Other Brands? Luxury Beauty Brands Luxury Beauty in Korea Sulwhasoo Products mentioned: Sulwhasoo First Care Activating Serum EX Sulwhasoo Essential Firming Cream EX History of Whoo Products mentioned: The History Of Whoo Jinyulhyang Intensive Revitalizing Eye Cream The History Of Whoo Jinyulhyang Red Wild Ginseng Facial Oil Is Luxury Beauty Relevant to the Non-Luxury Consumer? What is the Future for Luxury Korean Beauty Products? See omnystudio.com/listener for privacy information.

On Episode 207 of the Korean Beauty Show podcast, Lauren gives her honest review of the viral Korean makeup spatula and who she realistically thinks will enjoy using it. Plus, Lauren spoke with Cosmetics Design about K-Beauty brands pivoting away from China and towards new markets. More tourists than ever are coming to Korea for plastic surgery and dermatology. CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/an-honest-review-on-korea-s-makeup-spatula Kbeauty News Korea To Take Action on Microplastics K-Beauty Brands Pivoting Away from China Surge in Plastic Skincare and Dermatological Tourism Question of the Week: Best Dr Ceuracle for Acne Products Mentioned Dr Ceuracle's Tea Tree Essence Dr Ceuracle Vegan Kombucha Essence New Kbeauty Releases: Korean Makeup Spatula New Korean Beauty Product Reviews Banila Clean It Zero - 5 Stars Mizon Snail Repair Eye Cream - 4 stars Recommendation of the Week: 마당이 있는집 - "Lies Hidden In My Garden See omnystudio.com/listener for privacy information.

Sure, we've all heard of K-Beauty's most hyped products - COSRX Snail Mucin Essence, Dr Jart Color Correcting Cream and Kahi's Multi Balm - just to name a few. But what about some that aren't so hyped but absolutely deserve to be? There are plenty of those too! Today, I’m sharing some of the most underrated K-Beauty products that absolutely deserve pride of place in your beauty cabinet. Let's take a look! Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/under-the-radar-k-beauty-products-to-try CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau EPISODE SUMMARY Most Under the Radar K-Beauty Products To Try - APLB Collagen Peptide Moisture Cream Most Under the Radar K-Beauty Products To Try Charmzone DeAge RetinQ Emulsion Most Under the Radar K-Beauty Products To Try -Tosowoong Spot Whitening Vita Clinic Cream. Most Under the Radar K-Beauty Products To Try - Mixsoon Bean Essence Most Under the Radar K-Beauty Products To Try - Skin79 BB Creams Most Under the Radar K-Beauty Products To Try Cinnamon Toast Sugar Scrub Foam See omnystudio.com/listener for privacy information.

In episode 205 of the Korean Beauty Show podcast Lauren discusses the popular Korean anti-wrinkle treatment now available overseas. Plus, Manyo Factory is going public and the Korean Promotion Agency reveals some interesting stats about why foreigners are buying Korean cosmetics and which brands are the most well known overseas. Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/new-korean-ant-wrinkle-treatment-available CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau K-Beauty News Korean Culture Has a Great Impact on People Deciding To Use Korean Products Manyo Factory Going Public Australia Approves New Korean Anti-Wrinkle Injection PSA: Last chance to pick up a bargain at our EOFYS sale - ends 30 June Question of the Week: What K-Beauty Products Do You Recommend for Someone With Mature Skin Building Out Their Routine? New K-Beauty Releases on STYLE STORY I Dew Care Let's Do This Sheet (5ea) Beauty of Joseon Centella Asiatica Calming Mask (10ea) Why Did You Buy This K-Beauty Product? Heimish Bulgarian Rose Mist Serum COSRX Good Morning Gel Cleanser Beauty of Joseon Green Plum Refreshing Cleanser Recommendation of the Week: Naengmyeon (냉면) See omnystudio.com/listener for privacy information.

Lauren shares how she went from corporate litigator to entrepreneur and traded her life as a lawyer to share Korea’s best skincare secrets with the world. CONNECT WITH ME My Instagram:www.instagram.com/lauren.kbeauty Shop Kbeauty:www.stylestory.com.au Style Story’s Instagram:www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Style Story's TikTok: https://www.tiktok.com/@stylestory_kbeauty Facebook:www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club:https://stylestory.com.au/pages/free-gift-signup Pinterest:https://www.pinterest.com.au/stylestoryau EPISODE SUMMARY Alison Morgan from Relauncher interviews Lauren on the Mindful Biz podcast. Lauren shared how she started a side hustle selling K-Beauty brands in Australia after discovering the products by chance in 2011. Demand boomed and after several years distributing offline, in 2014 Lauren launched STYLE STORY, Australia’s first e-commerce Korean Beauty platform. As STYLE STORY continued to flourish, Lauren packed up and moved to Seoul, devoting her time to bringing the best in K-Beauty to Australia. After a decade in the industry, Lauren began Jelly Ko, a fun, functional K-Beauty brand of her own.See omnystudio.com/listener for privacy information.

On this episode of the Korean Beauty Show podcast, Lauren discusses how to choose the right Korean sunscreen as recommended by an industry veteran. Plus, do women need to be in leadership roles in the Korean Beauty industry or is it enough for them to just to work in it? Finally, we've got new releases from Mixsoon and real customers tell us why they purchased products from Heimish, Beauty of Joseon and Subi. Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/how-to-choose-the-right-korean-sunscreen CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Style Story's TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau K-Beauty News How To Choose The Right Korean Sunscreen Previous Podcast Episodes on Korean Sunscreens: Are Korean Sunscreens Not Recommended? The Korean Sunscreen Controversy Part 1 The Korean Sunscreens Controversy Part 2 Why Korean Sunscreens Can't Be Sold In Australia Discussion of the Week: Women in K-Beauty New K-Beauty Releases MIXSOON Bean Essence MIXSOON Heartleaf Essence Why Did You Buy This K-Beauty Product? Heimish All Clean Pink Clay Purifying Mask "I was looking for a new mask and it looked interesting" Subi Perfect Pimple Patch "I use these all the times, when i have pimples and i ran out" Beauty of Joseon Revive Serum: Ginseng + Snail Mucin "I've bought this multiple times and absolutely loved it" See omnystudio.com/listener for privacy information.

Jelly Ko hosted its first ever live event in Seoul over the weekend to celebrate the launch of Gelato Glaze Lip Mask On this episode of the Korean Beauty Show, Lauren delves into the process of bringing the product to life, crowd-sourcing a name, all the changes that were made to make the product more sustainable and how it’s different to other products on the market. CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Jelly Ko’s Gelato Glaze Lip Mask Launch We hosted our first ever live event over the weekend in Euljiro at an adorable rooftop event space in Seoul This was our first ever event out of COVID restrictions because we launched our brand in the peak of the pandemic at the end of 2020 Guests ate macarons, gelato-shaped jellies, drank Prosecco and champagne and tried out our collection About Gelato Glaze Lip Mask Ingredients Lysine and 8 essential amino acids support healthy skin, while decadent oils and butter give your lips a plump sheen. Shea butter is soothing and nourishing, making it perfect for chapped lips. Sunflower Seed Oil is high in essential fatty acids, which helps to lock in moisture. Jojoba Seed Oil is rich in vitamin B and E, which helps to condition the skin and replenish moisture levels. Moringa Oleifera Seed Oil helps to keep your lips soft and smooth. Orange Peel Oil is helpful at soothing dry, irritated skin No artificial dyes or colours How to use to hydrate, plump and smooth lips before makeup to ensure makeup glides on and overnight as a lip sleeping mask. Process of making it We started working on it in early 2022 and it will be ready in mid-June 2023 For this release we were really committed to improving our sustainability credentials so we completely changed packaging manufacturers for our boxes. Packaging Our boxes are made from 100% recycled paper and printed using soybean ink The container for each lip mask is made of a lightweight glass packaging The spatula is a 100% recyclable zinc Why we made it Multifunctional: the product hydrates, plumps, glazes and nourishes lips and can be used in place of lip sleeping masks and glosses. Different texture to the other products on the market because of the unique blends of oils, butters and waxes. See omnystudio.com/listener for privacy information.

Episode 201 - The Surprising K-Beauty Product Going Viral in Thailand On this episode of the Korean Beauty Show podcast, Lauren runs through the surprising K-beauty product going viral in Thailand plus the MFDS's latest crackdowns in Korea. We're talking the best products for teen skin, some new releases from By Wishtrend and who will love the brand. Real consumers share why they bought popular Korean Beauty products. CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/the-surprising-k-beauty-product-going-viral-in-thailand K-Beauty News The Surprising K-Beauty Product Going Viral in Thailand Korea's MFDS Cracks Down on Unfair and Misleading Marketing Tactics Question of the Week: Best Products for Teen Skin? END OF FINANCIAL YEAR SALE: 1+1 Sale and huge discounts for end of financial year New Product Releases on STYLE STORY By Wishtrend Pure Vitamin C 21.5% Advanced Serum (30ml) By Wishtrend Mandelic Acid Skin Prep Water (120ml) Review for the Korean Beauty Show Podcast - Why Did You Buy This K-Beauty Product? d’Alba Peptide Repair Cream Jelly Ko Cherry Blossom Sleeping Mask Jelly Ko Face Mask Brush See omnystudio.com/listener for privacy information.

To celebrate reaching 200 episodes of the Korean Beauty Show podcast, Lauren is taking a walk down memory lane exploring how Korean beauty has changed since she first started using it in 2011. From changes in the retail landscape, to the shifts in focus and identity of the various brands to who is running K-Beauty brands, tune in to hear how the Korean beauty industry has changed since going mainstream. Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/how-k-beauty-has-changed-my-instagram GET IN TOUCH WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau EPISODE SUMMARY What K-Beauty looked like in Korea in 2011 What it looks like now Most of the big K-Beauty retailers now have their own brands K-Beauty has gone mainstream Asian beauty sphere More global companies are making products in Korea More female founders Change in Focus & Identity See omnystudio.com/listener for privacy information.

K-Beauty in Dubai - Episode 199 On this episode Lauren reports on the status of K-Beauty in Dubai, the top trending products, categories and beauty trends and some predictions for the future. Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/k-beauty-in-dubai CONNECT WITH ME My Instagram:www.instagram.com/lauren.kbeauty Shop Kbeauty:www.stylestory.com.au Style Story’s Instagram:www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook:www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club:https://stylestory.com.au/pages/free-gift-signup Pinterest:https://www.pinterest.com.au/stylestoryau EPISODE SUMMARY Overview of K-Beauty in Dubai The Beauty Market in the Middle East Features of the UAE that make it an interesting market for beauty What K-Beauty Products & Brands Are Available In Dubai? The Top Beauty Products In the UAE What are the key categories in the skincare market in the UAE? The Top Beauty Trends in Dubai in 2022 See omnystudio.com/listener for privacy information.

On Episode 198 of the Korean Beauty Show podcast, Lauren discusses the Korean Beauty trend that indie beauty brands are winning at in Korea. Plus, how should you use and store Vitamin C products. Real customers review products from Subi and Beauty of Joseon. Lauren shares her recommendation of the week. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/the-k-beauty-trend-dominated-by-indie-beauty-brands CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau K-Beauty News Clean Beauty Shows No Sign Of Slowing Down Question of the Week: Questions About Using and Storing Vitamin C Serum Review for the Korean Beauty Show Podcast Recent K-Beauty Reviews Products mentioned: Subi Perfect Pimple Patch Powder Cleanser Beauty of Joseon Apricot Peeling Gel Recommendation of the Week: Korean Film The HuntSee omnystudio.com/listener for privacy information.

On this episode of the Korean Beauty Show Lauren discusses the future of hemp legalisation in Korea and its impact on cosmetics and therapeutic drugs. She answers a listener’s question about which Korean beauty brands make cosmetics for which skin age. Plus, new drops from COSRX and Rom&nd and new reviews for Tocobo, Subi and Jelly Ko. Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/the-future-of-hemp-in-korean-cosmetics CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau EPISODE SUMMARY: K-Beauty News: Hemp Legalisation in Korea and the Future for Cosmetics Question of the Week: Which Korean Brands Make Products for Skin in Its 30s?New Reviews for the Korean Beauty ShowNew K-Beauty Products on STYLE STORY Products mentioned: COSRX Retinol 0.1% Cream Rom&nd Han All Lash Serum New K-Beauty Reviews on STYLE STORY Products mentioned: Subi Bare Skin Balm Tocobo Eye Cream Jelly Ko Cherry Blossom Sleeping Mask Recommendation of the Week Korean Film Broker See omnystudio.com/listener for privacy information.

On this episode Lauren runs through some of the top trending viral Korean skincare products on TikTok…and shares her thoughts on whether they’re worth it not. Tune in if you’re keen to hear which ones do you need to try and which ones have just had formula updates. Access Full Show Notes for this Episode at: https://stylestory.com.au/blogs/podcast/tiktok-viral-korean-skin-care-products-worth-it-or-not CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau TikTok Viral Korean Skin Care Products - Worth It Or Not? Dr Jart Color Correcting Cream Kahi Wrinkle Bounce Multi Balm Some By Mi AHA BHA PHA 30 Days Miracle Toner Laneige Lip Sleeping Mask AXIS-Y Dark Spot Correcting Glow Serum Haruharu Wonder Black Rice Hyaluronic Toner Etude Soon Jung skincare Laneige Cream Skin Refiner iUNIK Calendula Complete Deep Cleansing Oil Benton Snail Bee High Content Essence COSRX Advanced 96 Snail Mucin Essence See omnystudio.com/listener for privacy information.

On this episode of the Korean Beauty Show podcast, Lauren answers a listener's question about adding chemical exfoliants to your routine. Plus, consumers share whether they're willing to pay more for conscious beauty products. New Korean haircare has just landed. CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/how-to-nail-adding-chemical-exfoliants-to-your-routine Kbeauty News Conscious Beauty Products Laneige Has It's First Indian Brand Face Festival Makeup and Beauty Items Question of the Week: How to Nail Adding Chemical Exfoliants to Your Routine New K-Beauty Releases on STYLE STORY NINE LESS Magic Nine Perlite Scalp Scrub Shampoo 150ml NINE LESS Magic Nine Rich Hair Volume Balm (150ml) New Korean Beauty Product Reviews APLB AHA BHA PHA Glutathione Serum Jelly Ko Dewy Glaze Toner Subi Holo Dream Mask & Brush Set Recommendation of the Week Confession (2022) See omnystudio.com/listener for privacy information.

On episode 194 of the Korean Beauty Show podcast, Lauren discusses why you shouldn't DIY your own cosmetic formulation. Which are the TikTok skincare tricks you should avoid and which ones are probably fine? Tune in to find out. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/tiktok-cosmetic-hacks-to-avoid CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Topics Covered #CosmeticHack Dangers of DIY-ing your own cosmetic formulation What Not to Do & Why Who to Take Skincare Advice From on TikTok See omnystudio.com/listener for privacy information.

On episode 193 of the Korean Beauty Show podcast, Lauren answers a listener's question about the perfect Korean skincare products for Mums. Plus, tourists are back in Korea - who's buying the most K-Beauty? Lauren shares what K-Beauty products to try if you can't get your hands on Selena Gomez / Rare Beauty's Lip Oil. CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau K-Beauty News Which Tourists To Korea Are Buying the Most K-Beauty? Question: of the Week: I’d love to gift my mum some Korean skincare. She’s in her 60s. Any recommendations? Products mentioned APLB Collagen Peptide Moisture Cream APLB Collagen Propolis Eye Cream. Jelly Ko Dewy Glaze Toner Subi Powder Cleanser. Sulwhasoo The History of Whoo BUY ONE GET ONE FREE FOR MOTHER’S DAY Jelly Ko Cherry Blossom Sleeping Mask Make sure you click on the “gift icon” to claim the second product. Both need to be in your cart. New K-Beauty at STYLE STORY Products mentioned: Mary & May Vegan Blackberry Complex Cream Essence (140ml) KOELF Rose Petal Foot Mask K-Beauty Reviews Real customers share their reviews of: Bubble Tea Steam Cream Review Subi Bare Skin Balm Review Subi Powder Cleanser Review Recommendation of the Week: K-Beauty swap for Selena Gomez’s Lip Oil (which is also Made in Korea) See omnystudio.com/listener for privacy information.

Lauren discusses how beauty trends are changing now that people are removing their masks in Korea and answers a listener's question about some of her favourite products and treatments to improve skin texture. Plus, real customers share their thoughts on Kbeauty products from COSRX and APLB. Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/best-products-treatments-for-skin-texture CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau K-Beauty News Beauty Sales Data Reveals the Changing Beauty Trends in March Question: of the Week: What are your favourite treatments / products for dark spots / skin texture? Products mentioned SPF every day Vitamin C Serum Niacinamide Subi Holo Dream Mask Jelly Ko Cinnamon Toast Sugar Scrub Foam Treatments mentioned Picosure laser Sellas laser BUY ONE GET ONE FREE FOR MOTHER’S DAY Jelly Ko Cherry Blossom Sleeping Mask Make sure you click on the “gift icon” to claim the second product. Both need to be in your cart. Why Did You Buy This K-Beauty Product? Products mentioned: APLB Bee Pollen Propolis Serum APLB Sensitive Micro Cleansing Foam COSRX Propolis Synergy Serum See omnystudio.com/listener for privacy information.

Lauren discusses some interesting new marketing trends across hair care, male beauty and conscious beauty in Korea. Plus, are Korean beauty companies dropping the ball on mobile e-Commerce? Lauren answers a listener’s question on makeup recommendations for oily skin. Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/3-surprising-k-beauty-marketing-trends CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau K-Beauty News Beauty Customers Are Using Mobile While Companies Are Still Stuck in the Past New Kbeauty Marketing Trends in 2023 Review for the Podcast Curious about k-beauty? Look no further! Questions of the Week: Any recommendations for oily skin? I’ve got dewy makeup without even trying Products mentioned: Banila Co Prime Primer Innisfree No Sebum Pact and Powder APLB Centella Mist Spray Serum Why Did You Buy This K-Beauty Product Subi Bare Skin Balm Subi Perfect Pimple Patch Jelly Ko Bubble Tea Steam Cream BUY ONE GET ONE FREE FOR MOTHER’S DAY Jelly Ko Cherry Blossom Sleeping Mask Make sure you click on the “gift icon” to claim the second product. Both need to be in your cart. Recommendation of the Week - Bingsoo (빙수) See omnystudio.com/listener for privacy information.

On this episode of the Korean Beauty Show podcast Lauren gives her verdict on whether it matters if a K-Beauty product that is popular overseas isn’t trending Korea. She discusses globally popular K-Beauty brands that are basically unknown in Korea and vice versa plus why the trends are different. Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/does-it-matter-if-k-beauty-products-aren-t-popular-in-korea CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau EPISODE SUMMARY Globally Popular K-Beauty Brands that are basically unknown in Korea Globally Popular K-Beauty Ingredients that aren’t really trending in Korea Popular Products or Brands in Korea that don’t get much air time overseas Why are the trends different? Does it matter? See omnystudio.com/listener for privacy information.

On this episode of the Korean Beauty Show podcast Lauren discusses K-Beauty's Stick Balm craze and whether the trend is about to take off overseas. She answers a listener's question about redness on the cheeks. A new Donut Skincare Set has just been released and customers answer honestly why they bought products from COSRX, Skinfood and more. Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/are-korean-skincares-multi-sticks-going-global CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau K-Beauty News Headlines Are K-Beauty’s Multi Sticks About to Go Global? Products mentioned: Kahi Multi Balm Charmzone Vita Brightening Stick Question of the Week: What do you recommend for redness on the cheeks? Products mentioned: Dr Jart Color Correcting Cream Vitamin C Niacinamide New K-Beauty Releases Donut Skin Skincare Set Why Did You Buy This K-Beauty Product? Products mentioned: Skinfood Royal Honey Propolis Essence Deluxe Mini Kit - Dear Bare Skin COSRX Collection AC Ultimate Spot Cream Australian Mother’s Day Special Offer: Buy One Get One Free Jelly Ko Cherry Blossom Sleeping Mask. One for you; one for Mum! Nails and Fails of the Week Product mentioned: Bubble Tea Steam Cream See omnystudio.com/listener for privacy information.

Lauren discusses the rise of beauty devices in Korea. From scalp care, to cleansing, hair removal, LED and more are beauty devices the next big thing in KBeauty? Plus, a listener asks about the impacts of facial misting on SPF. Customers reveal what made them purchase popular Korean skincare and makeup products. Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/are-beauty-devices-the-next-big-thing-in-kbeauty CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau K-Beauty News Headlines Beauty Devices Are All The Rage in Korea Nearly A Quarter of Japanese Women Surveyed Use KBeauty Products Question of the Week: Sunscreen and Face MistingNew K-Beauty Releases: Final preparations for the new Jelly Ko Lip Mask Why Did You Buy This K-Beauty Product? Why I Bought Dr Ceuracle Vegan Kombucha Cream Why I Bought Dr Jart Color Correcting Cream Why I Bought Tocobo AHA BHA Lemon Toner Beauty Nails and Fails of the WeekSee omnystudio.com/listener for privacy information.

Lauren shares her thoughts on some of the differences between K-Beauty and J-Beauty in 2023 based on her observations in Japan. From fragrance in skincare to what’s trending in makeup, sheet masks, SPF, pricing and more how is Japanese beauty different from Korean Beauty? Let’s take a look. Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/k-beauty-vs-j-beauty-in-2023 CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau EPISODE SUMMARY Fragrance Differences in Japanese Skincare vs Korean Skincare Makeup Preferences Masks in Korea vs Japan SPF Pricing See omnystudio.com/listener for privacy information.

Lauren talks through the new “Healthy Pleasure trend taking over Korea and what it means for beauty. A recent survey reveals the differences in makeup consumption between Koreans, Americans and Japanese. Plus, what’s the best way to use a hydrogel eye mask in your skincare routine? Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/k-beauty-trend-alert-healthy-pleasure CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau K-Beauty News Headlines “Healthy Pleasure” Trend Taking Over in Korea Differences in Makeup Consumption Between Korea, America and Japan More Online Consumers Purchasing Directly From Overseas Question of the Week: When and How Should I Use An Eye Mask In My Routine? New K-Beauty Products Laneige Lip Sleeping Mask EX Mini Kit (8g x 4) We currently have a Buy One Get One Free offer on Subi Brightening Powder Cleanser New K-Beauty Reviews Jelly Ko Dewy Glaze Toner Skin79 Orange BB Cream Heimish Green Foam Cleanser Recommendation of the Week: Cherry Blossoms See omnystudio.com/listener for privacy information.

Lauren discusses the issue of blanding in K-Beauty with more brands undergoing complete logo and design transformation in an attempt to modernise. But are they losing their creativity and uniqueness in the process? Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/blanding-in-kbeauty CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau TOPICS COVERED What is Blanding? Why Are K-Beauty Brands Blanding? Why Blanding Is Not a Great Idea K-Beauty Brands Who Have Had a Modern Makeover Sulwhasoo Innisfree Etude Beauty of Joseon K-Beauty Brands That are Half / Half COSRX Brands that haven’t blanded Skinfood - still retains the unique brand identity that made it famous Banila Co - unfortunately their logo was blanded but the products themselves have stayed pretty true to the original brand identity and concept See omnystudio.com/listener for privacy information.

Lauren discusses the fake Laneige product scandal causing headaches for the brand. She answers a listener's question about how to get rid of pigmentation. Plus, AHC has just dropped the 10th update to their famous Eye Cream for Face. Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/laneige-products-embroiled-in-controversy-over-fakes CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau K-Beauty News Headlines Fake Laneige Products Causing Headaches Consumers Will Be Able to More Easily Check the Price of Cosmetic Surgeries in Korea New Kbeauty Products Son and Park Beauty Filter Cream Glow AHC Ten Revolution Real Eye Cream for Face Question of the Week - How Do I Get Rid of Pigmentation? Products mentioned: Laneige Vitamin C Ampoule Innisfree True Vitamin C23 APLB Glutathione Brightening Tone Up Cream New Kbeauty Reviews on STYLE STORY Jelly Ko Bubble Tea Steam Cream Review Jelly Ko Dewy Glaze Toner Review Recommendation of the Week - Second half of The Glory "The Glory" See omnystudio.com/listener for privacy information.

Lauren discusses plastic surgery in Korea, medical tourism and why the plastic surgery industry is so huge. Plus, what are the most popular procedures and what motivates people to get surgery in the first place? Access Full Show Notes at: https://stylestory.com.au/blogs/podcast/plastic-surgery-in-korea CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau TOPICS COVERED: The Plastic Surgery Industry in Korea Medical Tourism Koreans and Plastic Surgery Why do Koreans Get Plastic Surgery? What are the popular surgeries in Korea? See omnystudio.com/listener for privacy information.

Lauren discusses how K-Beauty standards are negatively affecting foreigners living in Korea and popular beauty show "Get It Beauty" is getting an American re-do. Two new eye creams have just launched on STYLE STORY. Access Full Show Notes for Today's Episode: https://stylestory.com.au/blogs/podcast/k-beauty-standards-affecting-foreigners-in-korea CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau K-Beauty News Get It Beauty will be getting an American remake K-Beauty Standards Affecting Foreigners in Korea New K-Beauty Products on STYLE STORY Hanskin Collagen Peptide Eye Cream (80ml) Pyunkang Yul Concentrated Eye Cream New Korean Beauty Reviews on STYLE STORY Jelly Ko Cinnamon Toast Sugar Scrub Foam Review APLB Hyaluronic Acid Serum Review Jelly Ko Bubble Tea Steam Cream Review Recommendation of the Week Korea Times Article and Maintenance Phase podcastSee omnystudio.com/listener for privacy information.

Lauren runs through some of the products you can use instead of individually wrapped sheet masks. If you're trying to cut down on single use skincare products then these are some great options to try instead. Whether you're looking to hydrate, exfoliate or a blend of the two there's an option for you! Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/cutting-down-on-single-use-sheet-masks-use-these-instead CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau TOPICS COVERED Swap 1: Sleeping Masks From Sheet Mask to Sleeping Pack How Do You Get The Best Results From A Sleeping Mask? How Is A Sleeping Mask Different To A Night Cream? Who Should Use A Sleeping Mask? How often should I use a sleeping mask? K-Beauty Sleeping Mask To Try Jelly Ko Cherry Blossom Sleeping Mask Swap 2: Wash Off Masks Wash Off Masks to Try: Skinfood Rice Mask Wash Off Wash Off Masks to Try: Subi Holo Dream Mask & Brush Swap 3: Sheet Masks That Aren't Individually Packaged Mary & May Niacinamide Vitamin C Brightening Mask Pack (30pcs) How To Choose Between Face Masks? See omnystudio.com/listener for privacy information.

Lauren answers a listener's question about the best Korean Beauty products for psoriasis. There's drama in K-Beauty land with LG Household & Healthcare losing their latest lawsuit against Tony Moly. Sulwhasoo & Innisfree are undergoing a rebrand. Plus, some new K-Beauty products you'll love if you like done-for-you solutions! Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/kbeauty-for-psoriasis CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau K-Beauty News Headlines LG vs Tony Moly: Roundup on the lawsuit over Belif’s bar graph design K-Beauty Brands Getting An Update: Innisfree & Sulwhasoo Question of the Week: Psoriasis and Kbeauty New Releases on STYLE STORY This week we have a range of new releases that are perfect if you're looking for a done for you solution or to sample a range of products for less! Laneige Lip Mask Trio 5 Step K-Beauty Set New Korean Beauty Product Reviews on STYLE STORY Jelly Ko Bubble Tea Steam Cream Subi Bare Skin Balm Review Subi Powder Cleanser Review Recommendation of the Week - 결혼말고 동거 (Not Marriage, Living Together) See omnystudio.com/listener for privacy information.

Lauren answers a listener's question about why Korean Beauty products are packaged in English and why new cosmetics laws in the US are causing a buzz in the Kbeauty industry. Plus, K-Beauty brand I'm From has just launched at STYLE STORY and a new reality TV show in Korea is being described as a real life Squid Game! Access Full Show Notes: https://stylestory.com.au/blogs/podcast/why-are-korean-beauty-products-packaged-in-english CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Episode Summary Kbeauty News The impact of the new cosmetics legislation in the USA on the Korean Beauty industry Question of the Week: Why Are Korean Beauty Products Packaged in English? New Kbeauty Products at STYLE STORY I'm From Mugwort Essence I'm From Ginseng Serum New Kbeauty Reviews at STYLE STORY Bubble Tea Steam Cream Review Subi Brightening Powder Cleanser Review Recommendation of the Week - Physical 100 Physical 100 is a Korean reality TV show currently on Netflix See omnystudio.com/listener for privacy information.

Lauren explores some of the real reasons why K-Beauty is so popular, including Korea’s strength as a manufacturing hub, low barriers to entry in the local market, clever marketing and support from the Korean government. If you’re keen to hear a more in-depth analysis behind the regularly touted reasons for K-Beauty's popularity then tune in. Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/why-is-k-beauty-so-popular CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau EPISODE SUMMARY Reasons usually given for why K-Beauty is so popular (innovation, design, quality, different ingredients, excellent price points) What actually makes Korean beauty products stand out from others How Korea became so globally competitive in the field: Marketing Manufacturing Government support Low barriers to entry Thinking globally See omnystudio.com/listener for privacy information.