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Show Notes
Lauren shares how she went from corporate litigator to entrepreneur and traded her life as a lawyer to share Korea’s best skincare secrets with the world.
CONNECT WITH ME
My Instagram:www.instagram.com/lauren.kbeauty
Shop Kbeauty:www.stylestory.com.au
Style Story’s Instagram:www.instagram.com/stylestory_kbeauty
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
Style Story's TikTok: https://www.tiktok.com/@stylestory_kbeauty
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Website: www.thekoreanbeautyshow.com
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EPISODE SUMMARY
Alison Morgan from Relauncher interviews Lauren on the Mindful Biz podcast.
Lauren shared how she started a side hustle selling K-Beauty brands in Australia after discovering the products by chance in 2011.
Demand boomed and after several years distributing offline, in 2014 Lauren launched STYLE STORY, Australia’s first e-commerce Korean Beauty platform.
As STYLE STORY continued to flourish, Lauren packed up and moved to Seoul, devoting her time to bringing the best in K-Beauty to Australia. After a decade in the industry, Lauren began Jelly Ko, a fun, functional K-Beauty brand of her own.
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