The Korean Beauty Show Podcast

On today's Kbeauty news headlines episode of the Korean Beauty Show podcast, Lauren discusses whether Korean Beauty standards are changing in 2022 with the rise of the "건강미" or "healthy beauty" trend. She also discusses the changing landscape of K-Beauty post pandemic and the reality behind a 1 star review. CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Access today's full show notes at: https://stylestory.com.au/blogs/podcast/are-korean-beauty-standards-changing-in-2022 K-Beauty News Headlines ‘Muscles look cooler’: South Korean women reshape idea of beauty - The Guardian Sales of Colour Cosmetics are Booming Post-Pandemic KITA reports K-Beauty most affected by eco beauty Question of the Week: Can you tell me more about these Korean Beauty ingredients - Pearl, Mushrooms, Ginseng and Burdock New Kbeauty Products at STYLE STORY Round Lab Dokdo Cleansing Water (400ml) Korean Beauty Reviews of the Week Subi Holo Dream - 5 Star Jelly Ko Dewy Glaze Toner - 5 Star Kahi Wrinkle Bounce Multi Balm - 5 Star 1 Star Review - The Reality Behind International Shipping Right Now Recommendation of the Week - Shin Ramyun See omnystudio.com/listener for privacy information.

If you’ve been dabbling in the world of Korean skincare for a while, you’ve probably realised that retinol doesn’t have the same hold over the Korean beauty industry as it does in the West. On today’s episode of the Korean Beauty Show podcast, Lauren is running through some of the many ingredients Koreans turn to for anti-aging benefits instead of retinol.    Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/ingredients-koreans-use-instead-of-retinol CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Episode Summary  Factors involved in the aging of skin Popular Ingredients: Collagen  Vitamin C Niacinamide  Peptides Lesser Known Ingredients: Red Ginseng Adenosine Idebenone Glutathione EGF Want to Know More? To learn more about Korean skincare, or to chat about your own skincare routine, reach out to one of our lovely team members here at STYLE STORY. We are always here to help and love nothing more than matching you with your perfect skincare companion.See omnystudio.com/listener for privacy information.

On this week's K-Beauty news headlines episode of the Korean Beauty Show podcast, Lauren discusses whether the lack of representation of women on the boards of Korean beauty companies is ultimately harmful for K-Beauty's competitiveness. Plus, she covers the recent acquisition of Indie Beauty brand One Thing by Aekyung Industries. She answers a listener's question about facial fillers in Korea.     Access Today’s Full Show Notes: https://stylestory.com.au/blogs/podcast/k-beautys-big-women-problem CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Korean Beauty News Headlines  Why K-Beauty’s Lack of Female Representation is Problematic Korean Brand "One Thing" Has Been Acquired by Aekyung Industries    Question of the week: I noticed on last week’s anti-aging episode that you didn’t mention fillers. Don’t Koreans get fillers?   New K-Beauty Releases at STYLE STORY  Missha Time Revolution Night Repair Mini Set The perfect way to try Missha's best-selling serum & moisturiser before grabbing the full size. Contains high-quality probiotics that have been put through a double fermentation process. This uses both warm and cold temperatures to yield the best results for your skin. The set includes 1 x Time Revolution Night Repair Probio Ampoule (10ml) and 1 x Time Revolution Night Repair Probio Ampoule Cream (7ml) It contains 10 different types of probiotics, with Bifida Ferment Lysate the star One Thing Hyaluronic Acid Essence (150ml) Combines hyaluronic acid at both a low and high molecular weight for maximum results. Hyaluronic acid helps reduce the visibility of fine lines and assists your skin to retain moisture. It can also help to give skin a plumping effect. One Thing's Hyaluronic Acid is a good option for those who struggle with tight, dry skin or have sensitised, reactive or acne-prone skin  New K-Beauty Product Reviews Jelly Ko Bubble Tea Steam Cream  "Great product This feels amazing, soft & so moisturised on the skin. Love it 😍 Laneige Lip Sleeping Mask"  Laneige Lip Sleeping Mask "Just what my lips needed  I love this lip sleeping mask! My lips get dry and cracked easily and I'll put this on at night and wake up with nice soft lips in the morning. The scent is pleasant but it doesn't leave a taste, which is nice. I will definitely buy again when this one is gone."  APLB Pink Sheet Mask "Best sheet mask   This sheet mask is really so good! Whenever I use a sheet mask in our region (western style) my skin gets pimples and irritation. When you put on this mask it unifies with your skin.  After using it your skin feels so hydrated and all the red spots disappear. Even the day after."   Recommendation of the Week - Superman Returns / The Return of Superman See omnystudio.com/listener for privacy information.

And no, it's not snail mucin. On today's podcast episode, Lauren shares how Koreans actually treat the signs of aging, from the focus of their skincare routine and philosophies through to the kinds of treatments people are getting in Korea to fight everything from sagging skin, lack of elasticity, dullness, pigmentation and wrinkles.    Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/how-koreans-treats-signs-of-aging   CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Episode Summary  Korean Anti-Aging Philosophy 1: Prevention is better than a cure   Korean Anti-Aging Philosophy 2: Keeping the Skin Hydrated Delays the Signs of Aging  Korean Anti-Aging Philosophy 3: SPF Is The Best Anti-Aging Product You'll Ever Buy Korean Anti-Aging Philosophy 4: Don't Just Rely on Your Skincare Products for Anti-Aging Korean Anti-Aging Philosophy 5: Anti-aging products are a waste of time if you've got a damaged skin barrier  Korean Anti-Aging Philosophy 6: There's No Shame in Professional Treatments  Clinical Anti-Aging Treatments in Korea   Skin botox  PRP - the vampire facial  HIFU  Injections  Thread lifts  See omnystudio.com/listener for privacy information.

On today's episode of the Korean Beauty Show podcast, Lauren discusses the new Korean research looking to change the way we treat pigmentation. She also answers a listener's question about the best way to treat dark under arms and introduces a new Bakuchiol toner.    Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/is-this-the-future-of-pigmentation-treatment   CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy Korean News Headlines  New Korean Study into Pigmentation and the Genes That Determine Your Face Colour The plan is to use this research as a basis for customised skincare solutions, including developing a diagnostic platform that can even predict future pigmentation levels.  Cosmetic Sales Are Up As People Get Out of the House and Take Their Masks Off Question of the Week: How do I lighten my under arms?   New Kbeauty Products at STYLE STORY   23 Years Old Bakuchiol Toner New Kbeauty Product ReviewsMy New Favourite Product - Charmzone Retinol Emulsion  "Have been trialling this product for a few weeks and I cannot recommend it enough. I have noticed such a difference it how my skin looks and feels. My skin is glowing. I cannot wait to keep using this product. I will definitely be repurchasing." Best BB cream ever!!! - Missha M Perfect Cover BB Cream "My first order of K-beauty products is likely one of the best things I've done for my skin.  I wanted this BB cream in No.23 and it was out of stock, so in my eagerness I ordered No.27 just to try it.  I'm in my low 60s and was looking for something with good coverage and not settle in creases.  It was a little too dark for me so I diluted a tiny amount with my sunscreen and it's AMAZING!  You only need a very small amount and the coverage stays neat all day without feeling weighed down.  Thank you StyleStory :)"   Recommendation of the Week  Animation Jangbbijju Studio A Korean YouTube channel with over 3 million subscribers that is famous for its satire See omnystudio.com/listener for privacy information.

On today's episode of the Korean Beauty Show podcast, Lauren discusses the trend of waterless skincare and its Korean origins. She covers some of the many benefits of waterless beauty products, plus takes a look at some angles that are a little bit trickier to quantify in terms of sustainability. She then discusses some must-try waterless Korean beauty products.    Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/waterless-skincare   CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy    Episode Summary:  What Does Waterless Skincare Come From?l.  What is Waterless Skincare?  What is the appeal of waterless skincare?  The Other Side of Waterless Skincare  Waterless K-Beauty Products To Try:   Korean beauty has been pioneering waterless skincare products for years. Some to try include: Subi Brightening Powder Cleanser Tosowoong Enzyme Powder Wash  ISNTree Rosehip Watery Beauty Oil Hanyul Yuja Face Oil iUNIK Calendula Complete Cleansing Oil Mary & May Niacinamide + Chaenomeles Sinensis Serum Skinfood Royal Honey Propolis Enrich Essence Subi Perfect Pimple Patch See omnystudio.com/listener for privacy information.

On today's episode, Lauren shares the latest Korean research aiming to develop a retinol product that reduces the risk of skin irritation based off genetic data. She also discusses a new tone-up cream and green tea toner that's perfect for oily skin. And shares her Korean recommendation of the week that’s perfect for Mums of babies and soon-to-be Mums.     Access Today’s Full Show Notes: https://stylestory.com.au/blogs/podcast/skincare-that-reduces-retinol-irritation   CONNECT WITH ME   Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Korean News Headlines  Korean Cosmetics Sector Expected to Grow in Q3-4 2022   LG H&H Conducts Study into How to Reduce Irritation in Retinol Users  Question of the Week: How do I know which BB Cream shade is right for me? New Kbeauty Products on the STYLE STORY Site  Secret Key Snow White Cream (50g)  Benton Deep Green Tea Toner (150ml)  New Kbeauty Reviews on STYLE STORY 5 Star for Jelly Ko Dewy Glaze Toner  5 Star Review for Missha BB Cream  Recommendation of the Week - Korean Baby CarrierSee omnystudio.com/listener for privacy information.

Lauren discusses the hottest Korean hair trends in 2022, including soft perms, pink hair, streaks, baby bangs, pixie cuts and more. Plus, she reveals the top trending treatments for hair that you can try at home, as well as some in-salon options to look into at a salon near you.   Access Today’s Full Show Notes at: https://stylestory.com.au/blogs/podcast/hottest-korean-hair-trends-in-2022   CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Episode Summary: Take a walk around Seoul this year and these are the hottest trending hairstyles you’ll see:  Soft perms Pink Hair Brown Hues Streaks Pixie Cut Pale Blonde Baby Bangs Hair Treatments  If you want to incorporate some Korean hair treatments into your haircare routine, then these are the ones to add:  In Salon Treatments - Cinderella keratin hair treatment  At Home Treatments Sparkling water Water filters Korean Hair Treatment Products to Try:  JJ Young by Caolion Lab All-in-One Soap  APLB Booster Clinic Hair Essence See omnystudio.com/listener for privacy information.

On this week’s K-Beauty news wrap-up Lauren covers the K-Beauty product that has sold 12 million units in a year thanks to Korea’s “untact beauty” trend, some bad news for Sephora in Korea and concerns over the future growth of Hallyu (the “Korean wave”). Plus she shares her top picks for Mothers Day and the new guide to TGA advertising of skincare products in Australia  Access Today’s Full Show Notes: https://stylestory.com.au/blogs/podcast/the-kbeauty-product-that-sold-12-million-units-in-a-year   CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Korean News Headlines Sephora Korea has recorded losses 2 years in a row  Seoul aims to become a global hub for beauty and cosmetic businesses  The Korean Beauty Product that Sold 12 Million Units in a Year Concerns around the growth of Hallyu  Question of the Week: If I’m using one product that has retinol in it can I use another product like a cream that has retinol in it? Or is that too much? Mother’s Day Gift suggestions  Shop our Collection  New Korean Beauty Products at STYLE STORY  Cosmetic vs Therapeutic Claims Guide  New Korean Beauty Product Reviews Charmzone DeAge Retinol Emulsion  APLB Retinol Vitamin A Moisture Cream Recommendation of the Week:  Korean cooking Queen Maangchi See omnystudio.com/listener for privacy information.

Skincare acids are among the most popular ingredients right now, thanks to their ability to exfoliate chemically, as opposed to scrubbing away dead skin manually. But do you need strong skincare acids? And how strong is "strong"? On Today's episode, Lauren answers all these questions & more, plus she introduces her top safety tips to follow when using acids.   Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/do-you-need-strong-skincare-acids-1   CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Episode Summary: How Skincare Acids Work What Is a Strong Acid?  Differences between acids  Does A Higher Percentage Mean I’ll Get Better Results? What Happens If You Overdo It? Does this just affect sensitive skin types? My Top Tips For Getting the Most Out of Skincare Acids  My Top Safety Tips When Using Acids  Gentle K-Beauty Acids See omnystudio.com/listener for privacy information.

On this week’s episode of the Korean Beauty Show Podcast, 6 listeners share the best skin tips they’ve learnt to this day, plus Lauren discusses the latest Kbeauty news headlines, including LG Household & Health Care’s acquisition of Creme Shop.  Access Today’s Full Show Notes at: https://stylestory.com.au/blogs/podcast/the-best-skin-tips-youve-learnt-to-this-day   CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy Kbeauty News Headlines  LG Household & Health Care Acquires Controlling Stake in Creme Shop  The Korean conglomerate acquired a 65% stake in Creme Shop, an LA based beauty brand. Industry watchers believe this will help the group diversify away from their reliance on the Chinese market, which accounts for a significant portion of the company’s total sales  Jelly Ko Dewy Glaze Toner is now available in the States at Verishop.com US fans of Jelly Ko can now shop the latest release, Dewy Glaze Toner, online in America at Verishop  Products are shipped domestically throughout the US  KOTRA highlights growing opportunities for K-Beauty in Laos Laos’ skincare market has doubled between 2015 and 2020, with Korea’s cosmetic exports to Laos shot up over 100% in 2021 Reports suggest the growing trend may be thanks to the popularity of Kbeauty products in neighbouring countries like Thailand Question of the Week: What’s the best skin tip you’ve learnt to this day?  6 listeners share their best skincare tips  If you haven’t already joined K-Beauty Down Under, come and join and let me know what the best skin tip you’ve learned is.  New Kbeauty Products on STYLE STORY  ​​MEDIFOAM Trouble Cure Patches (9ea) are a micro dart pimple solution designed to work quickly to help flatten and reduce the appearance of pimples. Needle pimple patches are perfect for those who get pimples deep under their skin.  Mary & May Niacinamide + Chaenomeles Sinensis Serum (30ml) is rich in flavonoids with excellent vitamin C and antioxidant effects. It helps to brighten skin tone and soften skin texture. New Kbeauty Reviews on the STYLE STORY Website  APLB Collagen Peptide Moisture Cream  Missha Time Revolution First Treatment Essence Recommendation of the Week Unistella  See omnystudio.com/listener for privacy information.

On today’s episode of the Korean Beauty Show, Lauren discusses the problems with Korea’s clean beauty trend. She delves into some of the myths being used by K-Beauty brands to market their products, issues with the rating apps and the industry’s reliance on the EWG Green Grade rating system.    Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/the-problems-with-koreas-clean-beauty-trend   CONNECT WITH ME   Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Episode Summary  If you use beauty products, it’s impossible not to have heard of clean beauty. These days you’ll see Korean beauty companies claiming that their products are “Free from Nasties”,  use “Green Level Ingredients Only”, are “EWG Green Grade Approved”, “Toxin Free” and “Sustainability Friendly”.  When the average consumer sees this they think, “Great! I want my products to be clean. Well, I certainly don’t want dirty products!” It’s only natural that you want your products to be good for your health and good for the environment.  But what if all of this was based on a lie? On today’s episode, we’re covering:  What is Clean Beauty? What’s the legal definition of clean beauty? What are the blacklisted ingredients? What’s the problem with clean beauty? Why are natural products not necessarily safer than those containing synthetic chemicals? Why can’t you make a blanket rule about whether a particular cosmetic ingredient is good or bad? Are clean beauty products worth paying more for? See omnystudio.com/listener for privacy information.

On this week’s Kbeauty news headlines episode of the Korean Beauty Show podcast Lauren discusses how the city of Seoul is betting big on Kbeauty as well as how some brands are being affected by lockdowns. Plus, she introduces new releases from SKIN1004 and the latest Korean beauty product reviews.    Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/seouls-big-bet-on-kbeauty   CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Episode Summary: K-BEAUTY NEWS HEADLINE Seoul’s Mayor Unveils his Plan for Kbeauty Brands Seoul Mayor Oh Se-hoon unveiled his visions for K-beauty brands as he seeks reelection in the upcoming mayoral election on June 1. He wants to promote the K-lifestyle to the world  Seoul will set up a special development zone for beauty and fashion in Dongdaemun  K-Beauty Brands Feeling the Impact of China’s Lockdowns Some brands have been forced to temporarily close manufacturing plants as a result of China’s zero Covid strategy  Singles Inferno is back for a second season Greenlight for Season 2 of the hit Korean reality dating series Single's Inferno. The premise of the show is that five men and five women are "trapped" on a deserted island and the only way to escape is to shack up with someone.  QUESTION OF THE WEEK: Where should I start if I’ve never tried Korean beauty products before? Start with one of our mini skincare sets: Mini Summer Beauty Set K-Beauty Hits Mini Sets Mini Travel Skincare Set Mini Dry Skincare Set Skin Soothing Mini Skincare Set K-Beauty All Stars Set K-Beauty Home Facial Kit K-BEAUTY RELEASES OF THE WEEK  Skin1004 Madagascar Centella Spot Cream (20ml), which contains high-purity Centella asiatica powder from Madagascar to increase the strength of damaged skin. It provides strong, soothing care to the skin after it has experienced spots and blemishes.  Skin1004 Madagascar Centella Toning Toner (210ml) is a daily toner that is perfect for those with oily and combination skin. It’s a watery style toner with a slightly acidic pH to match the pH balance of your skin  K-BEAUTY REVIEWS OF THE WEEK  Real Review for the K-Beauty All Star Set “I really didn’t know where to start in terms of using a kbeauty process so I emailed staff. Received a really helpful comment back recommending this pack as a starting point to get a feel for different products. Best advice ever.  Really enjoyed trying and using these products and have now moved on to purchasing some of the products to use on a regular basis. Thanks so much Style Story.” Review for Jelly Ko Cherry Blossom Sleeping Mask   “Can I just say wow?! This mask has blown all other gels out of the water. A heavyweight gel that packs a punch. I don’t know if I can look at other gels the same. I may have found the one for life for me! This rich texture of this one makes it great for all skin types. My only con is the floral scent. It is not very potent and does not stay for long, but I’m not the hugest fan of them.”  RECOMMENDATION OF THE WEEK  Ode to My Father (국제시장) - 2014 Korean Film See omnystudio.com/listener for privacy information.

April is Rosacea Awareness Month. On today’s episode of the podcast, Lauren discusses the impact of this chronic and widespread facial disorder. She talks through what to do if you suspect you have rosacea and some at-home Kbeauty products that might be a good fit for those with skin sensitized by rosacea.     Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/k-beauty-rosacea     CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy Episode Summary  What is Rosacea? What are the Symptoms of Rosacea? Risk Factors for Rosacea  Causes of Rosacea  Triggers for Rosacea  Dealing With Rosacea Kbeauty Ingredients To Try Skincare Ingredients To Avoid Treatments Top Korean Beauty products for relieving and soothing skin  Everyday tips for protecting your skin  See omnystudio.com/listener for privacy information.

On today’s Kbeauty news headlines update, Lauren discusses some of the top K-Beauty growth areas for 2022, including Korean brands seeking halal certification, cosmetics for pets and the rise of custom cosmetics.  Access Today's Show Notes:https://stylestory.com.au/blogs/podcast/top-k-beauty-growth-areas-in-2022   CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Episode Summary: K-Beauty News Headlines K-Beauty companies seeking halal certification grow in OIC Countries Cosmax is tapping into the trend of personalised care Growth in the sale of cosmetics for pets Qantas and Jetstar to start direct flights from Sydney to Seoul  K-Beauty Now Available at Woolworths in Australia  New Kbeauty Products at STYLE STORY  Rovectin Clean Lotus Water Cream (60ml)  Rovectin Clean Marine Micellar Deep Cleansing Water (400ml)    K-Beauty Reviews 5 Star for Jelly Ko Dewy Glaze Toner: “So Hydrating! Absolutely love this toner! It is so hydrating and feels amazing to use. The bottle is also so beautiful, I'm obsessed.” 5 Star Review for Subi Holo Dream Brightening Pore Minimizing Mask “Life Saver Whenever I have a breakout or am feeling congested this mask is my go to. I leave it on for five minutes at night and the next day my skin is always so much clearer and smoother. I love how creamy and beautiful it is” See omnystudio.com/listener for privacy information.

On today’s episode, Lauren discusses what goes into launching a new Korean beauty product. She talks through the process of making Jelly Ko’s latest product, Dewy Glaze Toner, and what took place in the 573 days from start to finish.    Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/behind-the-scenes-of-a-k-beauty-launch   CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy Episode Summary: The concept phase - deciding what to make and why  Cosmetic formulation - working with a cosmetic chemist Finalising the product - ingredients, colour, scent  Regulatory checks  Packaging a product  Container creation and stability testing  Box design and creation  Manufacturing sample sizes Transportation - moving products around the world See omnystudio.com/listener for privacy information.

On this week’s Kbeauty news update episode Lauren covers the rise of live streaming by Chinese re-sellers in Korean duty free stores, a marriage between two of the biggest KBeauty stars in the world and a special new product release 1.5 years in the making.    Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/a-marriage-in-kbeauty-heaven   CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   K-Beauty News Headlines: Duty-free stores are rolling out the red carpet to Chinese resellers  A Marriage in K-Beauty Heaven    Question of the Week: ln Dr Jart Color Correcting Cream a mineral based sunscreen?   K-Beauty Product Releases Jelly Ko Dewy Glaze Toner    Kbeauty Reviews  5 Star Review for Innisfree No Sebum Mineral Pact 5 Star Review for Missha M Perfect Cover BB Cream  See omnystudio.com/listener for privacy information.

If you’re umm-ing and ahh-ing over whether to spend big on a hero skincare product, chances are there’s a great K-Beauty product that looks, smells, feels and works very similarly! Although they’re great products in their own right, here is a list of the best Korean skincare dupes I’ve found in 2022.    Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/best-korean-skincare-dupes-in-2022   CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Episode Summary  Glow Recipe Watermelon Sleeping Mask > Heimish Watermelon Moisture Soothing Gel Cream  Caudalie's Vinoperfect Instant Brightening Moisturizer > Beauty of Joseon Dynasty Cream  SK-II Facial Treatment Essence > Secret Key Starting Treatment Essence  Estee Lauder Advanced Night Repair > Missha Time Revolution Night Repair Ampoule Paula’s Choice 10% Niacinamide Booster > One Thing Niacinamide 10% Dermalogica Daily Microfoliant > Tosowoong Enzyme Powder Wash Lancome Advanced Génifique Youth Activating Serum Dupe >Neogen Real Ferment Micro Serum  Bioeffect EGF Serum Dupe > APLB EGF Facial Repair Essence   See omnystudio.com/listener for privacy information.

On this week’s Kbeauty news headlines show, Lauren discusses Korean cosmetic exports reaching a record high and answers a listener’s question about which Korean beauty brands use recycled plastic. Plus, she discusses new releases from Benton and shares her recommendation of the week.  Join the Jelly Ko waiting list to get an exclusive offer when our new product drops: https://stylestory.com.au/pages/jelly-ko-waiting- Access Today's Full Show Notes: listhttps://stylestory.com.au/blogs/podcast/which-korean-beauty-brands-use-recycled-plastic CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   K-BEAUTY NEWS HEADLINES Korea updates its visa-free entry list for visitors to Korea  Korea’s cosmetic exports totalled $9.225 billion last year, the largest in the country’s history  QUESTION OF THE WEEK - Which Korean beauty brands used recycled plastic? Lauren answers a listeners question about Kbeauty brands that use PCR plastic. NEW K-BEAUTY RELEASES ON STYLE STORY  Benton Honest Eyelash Serum (10ml)  Benton Goodbye Redness Centella Spot Cream(15ml)  NEW K-BEAUTY REVIEWS APLB Blackout Cleansing Oil Jelly Ko Bubble Tea Steam Cream  RECOMMENDATION OF THE WEEK  Asian Boss - A great resource to get a feel for what the average person on the street in Korea thinks about topical social and political issues.  See omnystudio.com/listener for privacy information.

Korean body care products don’t get as much air time as face products. On today’s episode, Lauren discusses why that is, some of the key differences between western body care and Korean body care as well as the importance of Jjimjilbang (sauna) culture in Korea.    Access Today's Full Show Notes: https://stylestory.com.au/blogs/style-story/korean-body-care   CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Episode Summary: Korean Jjimjilbang Spa Culture  Where To Go To Visit Jjimjilbang in Korea  Body Soaps, lotions etc Exfoliators Body Mists  Foot Masks Hand Care See omnystudio.com/listener for privacy information.

On today’s episode of the Korean Beauty Show, Lauren discusses Ahn In Suk's (Director of the Korea Institute of Dermatological Sciences) latest YouTube video discussing whether the focus on ingredients lists and green grade ratings is setting back the future of the Korean cosmetics industry. Lauren also answers a listener’s question about Korean cleansing sticks.    Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/is-the-ewg-setting-back-the-future-of-the-korean-cosmetics-industry   CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   EPISODE SUMMARY: KBEAUTY NEWS HEADLINES: Is the EWG Setting back the future of the Korean cosmetics industry? Ahn Insuk, Director of Korea’s Institute of Dermatological Sciences says that green grade rating systems like those used on Hwahae and rating systems like the EWG are actually setting back the future of the Korean beauty industry.  In a video released to her YouTube channel, she explained that she doesn’t think it’s necessary to check whether cosmetics contain harmful ingredients for the human body.  Lauren discusses her thoughts on this and the proliferation of brands claiming to avoid so-called “harmful ingredients.” Watch Ahn Insuk’s Video “The Truth About Cosmetic Ingredients” Here: https://youtu.be/MQAaEmpOYas   QUESTION OF THE WEEK: What are Cleansing Sticks?   New Kbeauty Products on STYLE STORY: Hanyul Yuja Face Oil (30ml) is ideal for those with dull, fatigued, tired looking skin. Hanyul's Yuja Face Oil contains 82% Yuja extract, providing skin with a rich antioxidant boost. 5% Niacinamide acts as a brightening powerhouse to help reduce the appearance of spots and dull skin. Hanyul Pure Artemisia Watery Calming Toner (150ml) is a calming toner that contains baby mugwort to provide a soothing effect on skin. It can also improve skin's texture and appearance. Korean Beauty Product Reviews of the Week: 5 star review for d’Alba Piedmont First Spray Serum.  So worth the price “Wow! Never again will I buy the cheap sprays that supposedly "hydrate" your skin when all they really do is have the opposite effect. This stuff is actual skin care in a spray bottle. You can feel the mist of serum on your skin and it actually hydrates - I use it all throughout the day if I feel dry or if I want to feel fresh or refresh my makeup. It's so good for travelling on a flight as well. It is expensive but so so worth it and it lasts ages.” 5 Star Review for One Thing Centella Asiatica Toner In love “Hydrates my skin and soooo suitable for those with sensitive to combination skin types.” RECOMMENDATION OF THE WEEK  If I Had Your Face by Frances Cha STYLE STORY - Your Go-To for KbeautySee omnystudio.com/listener for privacy information.

On today’s episode of the Korean Beauty Show, Lauren discusses 8 reasons why your eye cream isn’t working and what to do about it, plus some of the best Korean beauty eye creams on the market.    CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy Access Today's Full Show Notes: https://stylestory.com.au/blogs/style-story/why-isnt-your-eye-cream-doing-its-job   Episode Summary: What Causes The Signs Of Aging Around Our Eyes? What Can Eye Creams Actually Do? Reasons Why Your Eye Cream Isn’t Working: You’re not giving it enough time You’re going overboard You’re not using sunscreen properly  You’re not getting enough sleep You don’t have the right expectation for your eye cream  Your eye makeup remover is too greasy  You’re not applying your products in the best order You’re using your eye cream on dry skin  Korean Eye Creams I Love  Best Bang For Buck Most Hard-Working Best for Dark Circles Multi Purpose For Snail Lovers  See omnystudio.com/listener for privacy information.

On this week’s news update episode of the Korean Beauty Show podcast, Lauren discusses the price of Kbeauty products rising and answers a listener’s question about what the new President of Korea might mean for visitors to Korea, foreigners and women. Lauren also introduces a new show segment “Recommendation of the Week”.    Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/is-kbeauty-getting-more-expensive   CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy Kbeauty News Headlines - Price of Cosmetics is Rising Because Raw Material Prices Have Risen  Which Korean beauty brands and products are affected  What this means for the K-beauty industry  Question of the Week - What does the new President mean for Korea? Korea has a new President, Yoon Seok Yeol  What does this mean for Korea, foreigners in Korea, visitors to Korea and women in Korea? Lauren discusses  New Kbeauty Product Releases Two new Korean makeup releases on the STYLE STORY website by popular demand: Skinfood Salmon Dark Circle Concealer Cream #1 Blooming Light Beige  Skinfood Peach Cotton Multi Finish Powder  New Kbeauty Reviews  Tosowoong Ovalicin Cream  “Instant relief Instantly soothe my currently irritated skin due to barrier comprised. The cream is thicker yet smooth and I can comfortably applying it generously though not needed over other serums and moisturiser without experiencing any pilling. I have even tried it over my makeup when my skin decided to flare up in the middle of a very long day and surprisingly it worked! I love the tea tree smells too as it reminded me of my childhood. Overall, I really love this product, it’s a gem.” APLB Derma Daily Repair Cream  “Really like it I've tried a lot of moisturisers and this is gorgeous The texture is beautiful and it did a really good job of hydrating my really dry skin as it's quite thick but absorbs well”   Recommendation of the Week  K-Drama “Juvenile Justice” on Netflix  A good watch to get an overview of some of the issues facing youth in Korea and how the criminal justice system works.  See omnystudio.com/listener for privacy information.

On this week’s Kbeauty deep dive episode, Lauren discusses how to reapply sunscreen on top of makeup, plus some Korean beauty products and hacks that can help.   CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Episode Summary Why Sunscreen Is Essential Starting With The Right Base Consider Swapping Your Foundation For A BB Cream Patting Sunscreen Over Makeup Matching Liquids with Liquids Opt for lighter weight sunscreens Tips for limiting your sun exposure My thoughts on SPF mist products Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/kbeauty-tips-for-reapplying-sunscreen-over-makeupSee omnystudio.com/listener for privacy information.

On this week’s episode, in addition to announcing the winner of our podcast review competition, Lauren discusses the recent headlines announcing that the TGA has clarified that its Advertising Code applies to influencer marketing. She answers a listener’s question about watery oils. Plus, find out which new Korean beauty brands have just landed at STYLE STORY.   CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Episode Summary  K-Beauty News Headlines:  You can now shop Korean beauty online in Australia at Woolworths Everyday Market. Shop your groceries along with hundreds of Korean beauty products on the Woolworths website.  The TGA has recently clarified that its Marketing Code also applies to influencers. Lauren discusses what this means for brands, influencers and Asian beauty bloggers, particularly when it comes to reviewing regulated products like sunscreens and products making anti-aging and whitening claims.   Question of the Week: Lauren answers a listener’s question about watery oils, what exactly are they, who would benefit from using them and where they fit into a routine New Product Releases:  There are 27 new releases on the STYLE STORY site this week Lauren highlights new brands SKIN1004, TOCOBO, Hanyul, Lagom  Winner of our product review competition New Product Reviews Left on the STYLE STORY Website iUNIK Beta Glucan Serum Dr Ceuracle Propolis Ampoule  For Today's Full Show Notes visit: https://stylestory.com.au/blogs/podcast/how-korean-beauty-bloggers-will-be-affected-by-the-new-influencer-marketing-lawsSee omnystudio.com/listener for privacy information.

On today’s episode of the Korean Beauty Show podcast, Lauren discusses one of the hottest lunchtime lifting procedures in Korea, HIFU. She discusses the three main machines being used (Ulthera, Shurink and Liftera), the differences between them and what to expect if you are having the treatment.  CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy Everything you need to know about HIFU procedures Ulthera, Shurink and Liftera: HIFU - Stands for high intensity focused ultrasound A non-surgical lifting treatment  Goes deeper than just the skin’s surface and encourage regeneration of the skin’s collagen from deep within. The three most popular in Korea are Ulthera, Shurink and Liftera  Differences between them  What happens during the procedure Does it hurt? What to expect after treatment What does HIFU do? Who should do a lifting treatment? Main pros and cons of these treatments  Can HIFU replace a facelift? Access Today's Full Show Notes at https://stylestory.com.au/blogs/podcast/hottest-beauty-procedures-in-korea-hifuSee omnystudio.com/listener for privacy information.

On today’s episode of the Korean Beauty Show, Lauren discusses the recent news headlines that Korea’s makeup industry is set to bounce back, plus answers a listener’s question about how to pick the perfect Korean makeup primer.    CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Kbeauty News Headlines - Cosmetic Stocks Are Up on Expectation that Mask Wearing Is On Its Way Out  Cosmetics stocks shot up on the expectation that mask wearing is on its way out and makeup is making a comeback  Expectations are rising that it is time for the colour cosmetics industry to exit the "beauty recession" it has been in for two years since the outbreak of COVID-19. Amorepacific, LG Household & Healthcare, Clio, AbleCNC, Tony Moly, Cosmax, Kolmar Korea and more all enjoyed an increase in stock price  U.S. health authorities are expected to ease guidelines for wearing masks, with Korea to follow suit Question of the Week: Which Korean makeup primer should I use? Depends on your goal and your skin type. Lauren runs through the best Korean makeup primers for a matte look, dewy look and the different skin types  New Korean Skincare Product Releases on STYLE STORY: Round Lab Dokdo Toner (Super Size version)  Dr G Red Blemish Clear Cream New Kbeauty Product Reviews:  Tosowoong Ovalicin Cream  APLB Black Snail Cream  See omnystudio.com/listener for privacy information.

On today’s episode, to celebrate reaching 100 episodes of the podcast Lauren is taking a look down memory lane to see where the show started and the journey to 100 episodes, plus some exciting news for Lauren in Korea, plus STYLE STORY and Jelly Ko.    REVIEW COMPETITION: For the month of February, we are running a podcast review competition - leave your review for the Korean Beauty Show podcast in the month of February and go into the draw to win a $150 STYLE STORY gift voucher. Leave your review in your podcast app, on Facebook or Google.    CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Episode Summary   Why the show started A look back at our greatest hits of 2020 - 2022 What’s next for Lauren, STYLE STORY and Jelly Ko    Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/100th-episode-specialSee omnystudio.com/listener for privacy information.

Episode Title: Mists Are Rising in Popularity & The Drama Surrounding Snowdrop Ep-99   Episode Description: On this week’s episode Lauren discusses the rise in popularity of facial mist products in Kbeauty plus answers a listeners question about the drama surrounding Disney’s newest Korean drama “Snowdrop”.    REVIEW COMPETITION: For the month of February, we are running a podcast review competition - leave your review for the Korean Beauty Show podcast in the month of February and go into the draw to win a $150 STYLE STORY gift voucher. Leave your review in your podcast app, on Facebook or Google.    CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   ACCESS TODAY'S FULL SHOW NOTES AT https://stylestory.com.au/blogs/podcast/more-mists   EPISODE SUMMARY   News Headlines - The Rise in Mists Why mists are more popular than ever in Korea How the category has expanded  Newest functions in the mist category  Popular mist products including APLB’s Centella Complex Mist, d’Alba Piedmont First Spray Serum, Dr Jart Ceramidin Cream Mist & Laneige Cream Skin Refiner Mist Shop all mists here    Question of the Week - What’s going on with the drama around Snowdrop? There has been a lot of news coverage about Disney Plus’ latest Korean drama, Snowdrop. Netizens first petitioned for its cancellation in 2021 over the show’s distortion of historical facts The plot uses the history of Korea’s democratic movement in 1987 as the background drop the Kdrama storyline Lauren discusses why the show is so controversial and the response to it in Korea    New Kbeauty Launches AHC Real Retinol Special Care Set  Real Retinol Ampoule (30ml) Real Retinol Cream (50ml) Real Retinol Corrector (25g) 3 key ingredients are delivered to the skin - Retinol, Vitamin C and Vitamin E.   Tosowoong SOS Intensive Red Clinic Ovalicin Skin Clear Cream (50g)  5 Star Review: “I have been using this cream for a little over a week & although I only suffer from a few spots here & there it has reduced my acne redness dramatically in that time. I also spend a lot of time in water & in the sun (with sunscreen on) but unfortunately that doesn't stop my barrier becoming a little sensitive over the day, this cream soothed my skin irritation immediately & I can tell it is perfect for these times as it doesn't sting at all when applied. I even tried it on someone else's skin that seemed to have a bit of irritation on their cheeks & it soothed the irritation instantly It has wonderful soothing ingredients like glycerin, niacinamide & colloidal sulphur making it perfect for rosacea sufferers like myself. The only thing is that it doesn’t have the nicest scent but in my experience, anything that works really well doesn’t. Love it” Ideal for calming, soothing and improving troubled skin.  Whether you are dealing with acne spots or scars, this is a great addition to your skincare routine.  This product was this round’s STYLE STORY Testers Club product See omnystudio.com/listener for privacy information.

If you are dabbling in the world of BHAs, it can be sometimes be tricky to work out how best to incorporate them into your skincare routine. From “How many times a week can you use a BHA?” to everything else in between, here are the key things to know about using BHAs in your skincare routine.   REVIEW COMPETITION: For the month of February, we are running a podcast review competition - leave your review for the Korean Beauty Show podcast in the month of February and go into the draw to win a $150 STYLE STORY gift voucher. Leave your review in your podcast app, on Facebook or Google.    CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Episode Summary What Are BHAs? Why Should You Use a BHA in your skincare routine? How To Introduce Bhas To Your Routine How Often Should I Apply Bhas? How Strong Is Your Acid? What is the pH level of the product? How Sensitive Is Your Skin? Other Need-to-know Info About Bhas Best Kbeauty Products Containing BHAs  Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/everything-you-need-to-know-about-bhas See omnystudio.com/listener for privacy information.

Episode Description: On today's episode of the podcast, Lauren discusses the findings by a Chinese research team looking into the risks of wearing sheet masks for too long, as well as some of the key signs to look out for if you think you're experiencing a product allergy, plus what to do about it.    CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty:https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/using-sheet-masks-too-long-increases-your-risk-of-dermatitisSee omnystudio.com/listener for privacy information.

With Valentine’s Day just around the corner, now is the perfect excuse to have a play with some skincare and makeup that will have you looking and feeling your best. On today's episode, Lauren will discuss some truly great K-Beauty makeup and skincare essentials for glowing, dewy skin.    CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy FEBRUARY PODCAST REVIEW COMPETITION For the month of February, we are running a podcast review competition - leave your review for the Korean Beauty Show podcast in the month of February and go into the draw to win a $150 STYLE STORY gift voucher. Night Before Valentines Day  Go to bed with Jelly Ko Cherry Blossom Sleeping Mask (80g) A hard-working skincare product that goes to work while you go to sleep Jelly-textured pink sleeping mask that teams with the Valentines Day theme  You’ll wake up to smoother, softer, plumper and more hydrated skin  Morning Of Valentines Day  Heimish Bulgarian Rose Hydrogel Eye Patch (60 patches) Not only do these patches help to brighten dark circles under the eyes, but they also help skin stay firm and bouncy. They dissolve in hot water so are a perfect option for anyone looking for an eco-friendly eye gel that won't harm the environment Skin is left moisturised, plump and refreshed Night of Valentines Day  Pore & Primer: Subi Holo Dream Brightening Pore Minimizing Mask  All you need is 10 minutes to transform your skin Comes in a kit with the face mask & silicone mask brush  Gives you clearer, glowing, more radiant skin with fewer visible impurities. Performs the work of an exfoliator and a traditional Korean makeup primer in one Concealer: Dr. Jart Cicapair Re-Cover (55ml)  A unique makeup hybrid that is great for those with red, irritated skin. A versatile green-to-beige colour-correcting treatment  Skincare and makeup in one.  The formula combines centella asiatica (aka Cica, Tiger's Grass), houttuynia cordata (aka Heartleaf) and yarrow for a healthy appearance. Hand Care: Dr Jart Ceramidin Hand Cream (100ml) Keeps your hands moisturised and provides nail care without leaving any stickiness.  The ceramide-enriched formula keeps dry skin hydrated while also strengthening the skin.  Touch Ups on the Go  KAHI Wrinkle Bounce Multi Balm (9g) A moisturising balm that hydrates, improves skin and restores elasticity.  Apply this balm to any areas of dryness and see the natural glow it creates! Perfect to create a dewy-looking complexion and can even be used as a lip balm. Easy to carry so it's perfect for on-the-go Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/korean-beauty-for-valentines-day-ep-96See omnystudio.com/listener for privacy information.

On this episode of the Korean Beauty Show podcast, Lauren discusses the latest trend analysis that Korean men are purchasing more cosmetics, leggings and pilates classes. Plus, how to learn Korean if you’re interested in Korean language.  CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story’s Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Episode Summary:   Korean News Headlines: Men in Korea are buying more cosmetics and leggings According to Shinhan Card's analysis, men's purchases of leggings and cosmetics has soared. Lauren discusses her thoughts on why  Question of the Week: How did you learn Korean? 1 Korean classes - recommend Sogang Uni books 2 Flashcards - Quizlet 3 Talk to Me in Korean  4 Meeting with a tutor for speaking practice once you can speak 5 Learn with a goal in mind - exam, visa etc   New Kbeauty Product Releases on STYLE STORY  Charmzone DeAge Retinol Pro Skin Refining toning water that evens out skin tone while improving radiance.  Gel-type toner that hydrates skin from the first touch.  Works to enhance elasticity, collagen and elastin is ideal to boost moisture in dry and mature skin types.  The formula features a double encapsulated retinol that works to deliver nutrients directly to the skin Retinols are encapsulated using the Amphiphilic Block Copolymers method to ensure you get the maximum dose Charmzone DeAge RetinQ Emulsion (120ml) A moisturising facial lotion that enhances elasticity, collagen and elastin. It smoothes lines and tones skin.  The formula features a double encapsulated retinol that works to deliver nutrients directly to the skin.  Gives skin a soft, supple finish Perfect for mature, dry skin and oilier skin types as well as a light hydrating layer Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/korean-men-are-buying-leggings-and-more-cosmetics-plus-how-to-learn-korean-episode-95See omnystudio.com/listener for privacy information.

On today’s episode, Lauren is running through the top procedures in eyelashes, eyebrows and nails trending in Korean salons in 2022. If you’re wondering what beauty treatments are hot right now and how they are performed, stay tuned.    CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Popular Korean Eyelash Treatments In 2022, there is a move away from lash extensions and towards lash tints and lifts. Results last for about 6 weeks and you can apply mascara over the top. Basically once your lashes grow out, it’s time to go in for a retouch.  Looking for a salon in Seoul? Try Chloe Eyelash in Mapo Gu Popular Korean Nail Art Trends  Korean nail trends are always changing but gel nails in general are the most popular. Nearly everyone in Korea does nail art as well, rather than just a simple one colour Nail art in Korea is very seasonal, so you will notice most shops have a Christmas themed nail selection for December, cherry blossom / floral themed in spring, beach themed in summer, autumnal palette in fall etc.  However, the techniques being used are what changes. At the moment, donut nails are really popular. This is a technique where a little bit of polish is used to create raised designs on the nails. Originally, they were being done in donut-like shapes, which is why they were called donut nails. Now, I see artists using them in a variety of shapes.  Korean nail salons operate a little differently than western salons. Here, it’s common for salons to offer memberships. Most salons also have ‘monthly nail art specials’, where they will pre-prepare some set designs for the month at a discounted rate.   KOREAN EYEBROW TRENDS Brow Tattoos  Brow tattooing has always been popular and this trend is continuing in 2022. Because only your eyes and eyebrows can be seen above COVID masks a lot of people have been keeping up with their lash and brow treatments. Micro-shading, giving the brows a soft and powdery look, is very popular Quite a quick procedure - it takes a few hours at most. The after-care is a little time consuming though. If you are looking for a skilled tattoo artist in Korea, I can highly recommend Jisoo from Abil.  Brow Lift More and more people are doing a procedure called a brow lift, which is just a simple perm procedure to enhance the look of the eyebrows. It’s called a brow lift in Korean, but in English a brow lift is an actual surgical procedure. This is similar to a lash lift, where you are just using your own natural eyebrow hairs but making them look a bit cleaner, clearer and stand out a bit more. It lasts about a month - 1.5 months. The prerequisite is that you do actually need some eyebrow hairs so this is not a good procedure for people who don’t have a good set of brow hairs to begin with. A lot of people end up doing a lift and tint at the same time to really bring out the line of their eyebrows.  Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/popular-beauty-treatments-in-korea-in-2022See omnystudio.com/listener for privacy information.

On this week’s Kbeauty news headlines, a Korean beauty company has purchased the naming rights to a Seoul subway station and a Korean Youtuber turned reality TV star Song Ji A has been cancelled for wearing fake luxury goods. Lauren discusses her views on the cancellation and introduces this week’s latest Korean beauty releases.    CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy Episode Summary: K-Beauty News Headlines: Amore Pacific Now Has A Train Station Korea’s MFDS Bans A Chemical in Hair Dye  Question of the Week: What is going on with Song Jia from Singles Inferno being cancelled over wearing fake designer clothes? New K-Beauty Releases on STYLE STORY  Beauty of Joseon Bubble Toner: Green Plum + AHA (150ml)  Controls sebum production and improves the appearance of pores Contains 25% freshly picked Korean green plum water and 3% Glycolic acid (AHA) as the key ingredients.  pH of 3.23 Gently removes dead skin and impurities inside pores  Dr Jart Ceramidin Hand Cream (100ml)  Super size version Keeps your hands moisturised and provides nail care without leaving any stickiness. The ceramide-enriched formula keeps dry skin hydrated while also strengthening the skin.  Dr Jart uses a triple butter moisturising system to enhance the hydrating effects of the hand cream. Access today's full show notes at: https://stylestory.com.au/blogs/podcast/amore-pacific-now-has-a-train-station-and-a-korean-star-has-been-cancelled-for-wearing-fakesSee omnystudio.com/listener for privacy information.

On today’s episode, Lauren discusses the top 5 trends that will be making waves in the Korean beauty industry in 2022. From the once maligned retinol to fragrance, some of them might surprise you!    CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy     1 Retinol & Bakuchiol  K-Beauty has traditionally shied away from retinol due to all the perceived and real pitfalls of it. However, I am seeing more and more releases featuring retinol and bakuchiol, which is touted as a natural retinol alternative.  We have already seen releases from 23 Years Old, Chosungah 22, Innisfree, Charmzone amd APLB and I suspect we will see even more.     Multi Use Products K-Beauty is definitely moving further away from intricate routines in favour of paired down products that do more with less. People are using their toner to double as a mask, with cotton pads instead of mask sheets. And many multi-use products are hitting the market as well.  Jelly Ko Bubble Tea Steam Cream is really a 3-in-1 of a serum, oil and moisturizer Subi Brightening Powder Cleanser - light exfoliator and cleanser Subi Holo Dream - pore blurring makeup primer and exfoliating clay mask  Sustainability Korea’s new recycling label regulations have already come into effect. Brands are now required to indicate how easy or difficult a product is to recycle. More brands are opting for things like label-less products, some are offering recycling stations and there are increasingly more sustainable packaging options being produced as well.  Vegan This is not a new trend in K-Beauty but what is new is how many mainstream brands are picking up on the vegan trend. Tony Moly, d’Alba and quite a few brands that have traditionally not focused specifically on vegan formulas or products are now offering vegan lines. I can’t seem to jump on a subway in Seoul at the moment without seeing an ad for a new vegan skincare or makeup line.  5 Fragrance The market for fragrance products has seen an unprecedented expansion both in size and type of products, with more consumers, especially those in their 20s and 30s, keen to experience new fragrances.  According to Euromonitor, Korea’s fragrance market grew 36.4 percent from 2018 to 2019, and is projected to reach 650 billion won ($547.5 million) by 2023. Especially during the pandemic, people are buying things like incense, perfumes, scented candles and even skincare products with distinct scents. More K-Beauty brands are running with signature fragrances for their products - like Huxley, Tamburins.  CJ Olive Young has reported a surge of nearly 90 percent in sales in the category over the past year.See omnystudio.com/listener for privacy information.

On today’s news headlines, Lauren discusses why the Korean government’s new push towards clean beauty is concerning, as well as some of the language quirks you’ll hear if you regularly watch Korean TV. Plus, find out which Kbeauty products are now available in the States!    CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Episode Summary:   Korean News Headlines - MFDS’s Makes Moves Towards Clean Beauty  The South Korean Ministry of Food and Drug Safety (MFDS) is poised to ban the use of persistent organic pollutants (POPs) and eight perfluorinated compounds in cosmetics. Because consumers are gravitating towards clean beauty products, the regulators are under pressure to ensure that cosmetic products contain fewer perceived “harmful ingredients”.   Question of the Week - Why Does Everyone on Singles Inferno Say “Let’s Chat Casually” If you’ve ever watched a Korean TV show you’ll notice the characters or participants sometimes say things that don’t really translate that well in English. So what do they really mean when they say, “Let’s chat casually” or “I’ll leave first”? We explore.    New Product Releases Exciting news for K-Beauty lovers in the States. Two hit Kbeauty brands are now available online in the States at Verishop.com - Subi Beauty and Jelly Ko. Subi Brightening Powder Cleanser Subi Bare Skin Balm  Subi Holo Dream Brightening Pore Minimizing Mask   Subi Perfect Pimple Patch   Jelly Ko Bubble Tea Steam Cream  Jelly Ko Cherry Blossom Sleeping Mask   Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/k-beauty-s-clean-beauty-push-language-quirks-on-korean-tv  See omnystudio.com/listener for privacy information.

2020-2021 was a bad year for Korean sunscreens with a series of controversies engulfing many brands and manufacturers. Today, we’re wrapping up our deep dive into this part of the Korean beauty industry, and where the industry goes from here. For Part 1 of this 2 part series, listen here.  CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty:https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Episode Summary: How Korean Regulation Allowed the Sunscreen Scandal To Occur Why Was Korean SPF Regulation Like That In The First Place?  SPF Controversies Overseas  Comparing Korean sunscreen regulation with SPF regulation in Australia and the USA Australian-Approved Sunscreen Ingredients FDA Approved Sunscreen Ingredients Where Does the Korean SPF Industry Go From Here?   Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/ep-90-korean-sunscreens-the-spf-controversy-part-2   Looking for Aussie approved sunscreens in Australia? We put the call out to our community and asked them for their FAVOURITE Aussie-approved sunscreens that are listed on the ARTG.  We've published a handy guide to the Top 15, which you can download here. See omnystudio.com/listener for privacy information.

On this week’s K-Beauty news wrap up, we’re taking a look at how a Korean reality TV show has shed light on colorism in Korea and why the preference for fair skin has a different history than you might imagine.  CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty:https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   News Headlines: Singles Inferno and Korea’s Preference for Light Skin  Question of the Week: Which oils to use for your skin type New K-Beauty Product Releases: Innisfree Truecare Vitamin C 20 Ampoule, 23 Years Old Bakuchiol Ampoule and 23 Years Old Bakuchiol Cream.   See omnystudio.com/listener for privacy information.

If you’re wondering what K-Beauty ingredient is perfect for your skin type or any skin issues you are experiencing, then stay tuned because today I’m running through a massive list of some of the most popular ingredients in Korean skincare.  CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty  Facebook: www.facebook.com/stylestory.au  Website: www.thekoreanbeautyshow.com  Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy Access Today's Show Notes: https://stylestory.com.au/blogs/podcast/best-korean-beauty-ingredients-for-your-skin-type-ep-23 What To Do If You Liked Today’s Episode Leave a review for the podcast on Apple iTunes or on STYLE STORY’s Facebook page  See omnystudio.com/listener for privacy information.

When it comes to acids, you’ve probably seen a few acronyms popping up over and over – AHAs, BHAs and PHAs.     Today, we’re jumping in to take a look at the three most common types of acids and how to use them in your routine.      Episode Summary:    Exfoliants have come a long way since your first apricot scrub. While exfoliating has always been a big part of skincare routines, these days the chemicals are taking the spotlight  What do all they mean? AHA, BHA and PHA are the most common types of acids used in skincare today. If you’re using acids in your products, chances are it’s one of these three.   AHAs Alpha Hydroxy Acids (AHA) are the original gangster of skincare acids.   Naturally found in fruits, water-soluble AHAs such as lactic or glycolic acids gently melt away dead skin cells. They also stimulate the cell regeneration process, making for great anti-ageing benefits. They are also perfect for drier skin.   AHAs can benefit pigmentation, help to even out skin tone, preserve moisture and even reduce the appearance of fine lines and wrinkles.   Try: COSRX AHA Whitehead Power Liquid and Commleaf AHA Green Tea Peeling Liquid.   BHAs Beta Hydroxy Acids (BHA) are a gentler alternative to AHAs.    Salicylic acid is the most commonly used BHA today. Containing many of the same benefits as AHAs, the fat solubility of BHAs dissolve oil and makes them effective on blocked pores, blackheads, whiteheads and acne.   BHAs also have anti-inflammatory properties and soothe redness. Try: Benton Aloe BHA Skin Toner, COSRX Natural BHA Skin Returning A-Sol and ISNTree Clear Skin BHA Toner       PHA The new kid on the block, Poly Hydroxy Acids (PHAs) work similarly to AHAs in that they also melt away dead skin cells.   What makes PHAs different is that their molecules are larger. This means they take longer to work, which makes them perfect for light exfoliation on very sensitive skin. They are even recommended for sensitive or easily irritated skin. For mature skin types, PHA is also a good option as it helps preserve collagen levels.   Want to try all three together?! Try SOME BY MI’s cult-favourite AHA BHA PHA line!  Practical Tips   Stay Sun Safe! It probably goes without saying, as you should already be using a high SPF product in your skincare routine, but if you want to introduce acids, then SPF is essential. Acids can work wonders with exfoliation, but they do make your skin more sensitive to the skin, so be religious about reapplying as well.    Make sure you don’t overdo it on the acids.    Combining them can cause irritation, so if you are prone to dry skin, sensitivity or redness, stick to just one. On the other hand, if you have oily skin, combining BHAs and AHAs may be safe and even beneficial.   A word of caution though – if you notice any redness, sensitivity, or excessive dryness, that’s a sign to slow down with your acids. Cut back to using them 2-3 times a week and alternate between your acids.   If you’re layering them, start with your BHA first.  Think of layering acids like double cleansing – start with your oil-soluble BHA first, and then move onto your AHA.   BHAs are typically formulated to be a pH of 3.5 and AHAs have to be formulated at a pH of under 4.  You’ll want to use your BHA product first, not only because  BHAs are lower in pH but also because they are oil soluble and AHAs are not. What to do if you liked this week’s episode - AHAs, BHAs and PHAs Decoded   Don’t forget to subscribe to the podcast so you never miss another episode Today is the last day to go into the running to win a $100 AUD STYLE STORY Gift Voucher. All you need to do is leave your review for the podcast.  Resources for Today’s Episode  K-Beauty Alpha H Liquid Gold Dupe  Skin Acids Decoded How to Layer Acids   See omnystudio.com/listener for privacy information.

Chances are you know the K-Beauty products everyone is talking about in your country. But do you want to know which K-Beauty products everyone in Korea actually likes?  CONNECT WITH ME  Instagram: www.instagram.com/lauren.kbeauty  Facebook: www.facebook.com/stylestory.au  Website: www.thekoreanbeautyshow.com  Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty:  https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy Today, I’m sharing my favourite apps, sites and programs to stay in the know on real K-Beauty trends right here in Korea.  Access today's full show notes at https://stylestory.com.au/blogs/podcast/korean-beauty-in-korea-ep-45See omnystudio.com/listener for privacy information.

Summer is the perfect time to shake up your skincare routine because not only is it the season of sun, surf and sand, it also goes hand in hand with enlarged pores, oiliness, congestion, pimples and pigmentation.  Stick around because today, I’ve got all your summer skincare bases covered.   CONNECT WITH ME  Instagram: www.instagram.com/lauren.kbeauty  Facebook: www.facebook.com/stylestory.au  Website: www.thekoreanbeautyshow.com  Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty:  https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Episode Summary: Access the Show Notes for this episode via https://stylestory.com.au/blogs/podcast/k-beauty-summer-beauty-hacks-ep-33See omnystudio.com/listener for privacy information.

Korean sunscreens are beloved by beauty lovers for their cosmetically elegant formulas that don’t leave a white cast and blend well with makeup. Unfortunately, they’re not often available for sale in many overseas markets due to differences in regulation. 2020-2021 was a bad year for Korean sunscreens with a series of controversies engulfing many brands and manufacturers. Today, we’re starting a deep dive into this part of the industry, investigating cosmetic regulation and manufacturing in Korea.    K-Beauty News Headline - CJ Olive Young Looking to Raise $1 Billion in a Local Public Offering Question of the Week - Should I use a face oil? What Is Sunscreen? Types of Sunscreens Types of sun damage  Labelling of sunscreen products  Regulation of sunscreen in Korea Sunscreen Testing In Korea Controversy in Korea  If you’re after Christmas gifts check stylestory.com.au for Christmas gift sets and travel minis. See omnystudio.com/listener for privacy information.

Today we’re looking at what you should and shouldn’t do at the gym and while working out when it comes to your skincare and makeup.    CONNECT WITH ME   Instagram: www.instagram.com/lauren.kbeauty  Facebook: www.facebook.com/stylestory.au  Website: www.thekoreanbeautyshow.com  Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty:  https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Korean News Headlines - K-Beauty Market Expected to Grow to Over $20 Billion by 2026    Question of the Week: What’s one thing that’s really trending in K-Beauty in Korea that isn’t trending in the west?   If you have a question you’d like answered for question of the week, don’t forget to submit it [email protected]    Makeup while Working Out  Tips for Working Out in Summer Sunscreen  Towels Hydration    New K-Beauty Releases on STYLE STORY  One Thing Propolis + Honey Extract (150ml) Neogen White Truffle Serum in Oil Drop    If you’re after Christmas gifts check stylestory.com.au for Christmas gift sets and travel minis.    To Access Today’s Full Show Notes visit https://stylestory.com.au/blogs/podcast/what-not-to-do-for-your-skin-when-working-out See omnystudio.com/listener for privacy information.

The truth is, acne doesn’t always magically stop when we turn 20 and, for some, affects us as adults. When adults suffer from pimples and breakouts this is referred to as "hormonal acne".  On today’s episode, we’re going to explore some K-Beauty hacks for hormonal acne, as well as some skincare products and ingredients that can help.  CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty  Facebook: www.facebook.com/stylestory.au  Website: www.thekoreanbeautyshow.com  Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty:  https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Today’s podcast episode is brought to you by STYLE STORY - your go to for K-Beauty. Shop with up to 25% off at our Black Friday Sale which ends on midnight Tuesday 30 November. Visit stylestory.com.au for full terms and conditions.  Don’t forget to sign up to our newsletter for advanced notice and access to all our sales. You’ll find the sign up button a short scroll down in today’s show notes.  K-Beauty News Headlines -  Song Hye Kyo reveals that washing her face with milk is the secret to her flawless skin Question of the Week: Why do some Vitamin C serums smell like hot dog water? The Truth About Hormonal Acne What is hormonal acne? Fungal Acne vs Hormonal Acne? What causes hormonal acne? New K-Beauty Releases - Round Lab Dokdo Toner (Super Size), Innisfree Aloe Revital Soothing Gel (300ml) and Dr G Red Blemish Clear Cream (70ml) What can you control with hormonal acne?  What K-Beauty products can you use when you have hormonal acne? What Products To Use for Hormonal Acne What Ingredients to Use for Hormonal Acne  Get the Full Show Notes for Today's Episode at https://stylestory.com.au/blogs/podcast/k-beauty-hacks-for-hormonal-acne Need help with your hormonal acne skincare routine?  If you are suffering from hormonal acne and are wanting a skincare routine tailored just for you, simply reach out to one of us at the STYLE STORY team. We are always here to help you find the perfect matches for your skin.  See omnystudio.com/listener for privacy information.

We’re kicking off the best of K-Beauty Awards 2021 with a list of the most innovative Korean beauty products. These are the products that have captured the hearts and reviews of our STYLE STORY beauty community. Meet the products that make South Korea one of the top global innovators in beauty!   CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty  Facebook: www.facebook.com/stylestory.au  Website: www.thekoreanbeautyshow.com  Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty:  https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   K-BEAUTY NEWS HEADLINES - Kolmar Korea takes top gong for cosmetics technology patent    QUESTION OF THE WEEK - Skincare Routine for Sensitive Skin with Eczema on the Neck   Meet your People’s Choice Award Winners for 2021: 1 & 2 – Best K-Beauty Product of the Year and Best K-Beauty Moisturiser 3 Best K-Beauty Cleanser 4 Best K-Beauty Essence  5 Best K-Beauty Serum  6 Best K-Beauty Brand    STYLE STORY's Picks 7 Best Selling K-Beauty Product    8 Best New K-Beauty Product  9 Most Popular Face Mask  10  Best Korean Makeup Product   Access Today's Full Show Notes at https://stylestory.com.au/blogs/podcast/best-of-k-beauty-awards-winners-for-2021See omnystudio.com/listener for privacy information.

Think an anti-aging routine is for people in their middle age? Think again. If you’re wondering “Am I too young to use Anti-Aging products”, then stay tuned. On today’s episode of the Korean Beauty show podcast, we’re running through the key factors so you’ll know when it’s time to start thinking about an anti-aging routine. CONNECT WITH ME  Instagram: www.instagram.com/lauren.kbeauty  Facebook: www.facebook.com/stylestory.au  Website: www.thekoreanbeautyshow.com  Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty:  https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   K-BEAUTY NEWS HEADLINESA Chinese influencer set a record of selling 100 billion won worth of Korean cosmetics in a day. Question of the Week Why do I need a sleeping mask if I have a moisturiser? Anti-Aging Products The “Ideal Age” To Start Why Your Skin Type Matters What Makes A Good Anti-Aging Routine? My Favourite Anti-Aging K-Beauty Products Access Today’s Full Show Notes at https://stylestory.com.au/blogs/style-story/am-i-too-young-to-use-anti-aging-products-ep-80See omnystudio.com/listener for privacy information.

How To Read A Cosmetic Ingredients List Ep-79 Episode Title: How to Read a Cosmetic Ingredients List Episode 79 of the Korean Beauty Show Podcast    Episode Description:  If you’re serious about your skin and your skincare there are a few things you’ll need to know – once you’ve worked out your skin type and how to patch test new products to check for any allergies, take a look at the list of ingredients on your skincare products. Confused? Let’s take a look at that ingredients list.  CONNECT WITH ME  Instagram: www.instagram.com/lauren.kbeauty  Facebook: www.facebook.com/stylestory.au  Website: www.thekoreanbeautyshow.com  Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty:  https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   NEWS HEADLINES  K-beauty flagship company’s stock price falls to their lowest in a year and a half  QUESTION OF THE WEEK  Which Ampoule Should I Choose for Mature Skin? Episode Summary: Decode That Ingredients List! Read The List From Beginning To End Don’t Be Put Off By The Names Some Ingredients to Look Out For Know The Effective Concentrations Of The Key Ingredients Unsubstantiated Claims Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/how-to-read-a-cosmetic-ingredients-listSee omnystudio.com/listener for privacy information.

With Halloween just around the corner it seems like the appropriate time to discuss some scary skincare. The internet is a fabulous, funny and (sometimes) freaky place! You have the total wealth of human knowledge at your very fingertips, and then you have people on Tiktok telling you to rub raw potato all over your face to…clean it? I’m still not sure.  CONNECT WITH ME    Instagram: www.instagram.com/lauren.kbeauty  Facebook: www.facebook.com/stylestory.au  Website: www.thekoreanbeautyshow.com  Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty:  https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   NEWS HEADLINES  LG Household & Healthcare Signs Deal to Upcyclce Coffee Grounds for Cosmetic Product QUESTION OF THE WEEK Best Toner and Moisturiser going into winter in the midwest in America SPOOKY SKINCARE IN 2021  Spooky Skincare #1 - TikTok Skincare Trends Spooky Skincare #2 - DIY Skincare Spooky Skincare #3 -  Celebrity Skincare Spooky Skincare #4 -  MLM Skincare Spooky Skincare #5 - Clean Skincare Access Today's Full Show Notes at https://stylestory.com.au/blogs/podcast/halloween-special-2021-scary-skincare-specialSee omnystudio.com/listener for privacy information.