The Jewelry District

In This Episode In this edition of The Jewelry District you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates talk about their recent publications, LVMH and Tiffany, and social commerce. You’ll also hear another installment of Weird Story of the Week, and this one involves a Real Housewives star.Show Notes Show Notes 00:30 Rob gives a sneak peek of his new novel A Murder Is Forever.03:15 Victoria’s new piece for the New York Times details the history of wristwatches.09:35 The LVMH/Tiffany schism comes as no surprise to Rob.14:23 Victoria will host a webinar on Wednesday that covers holiday 2020, and she discusses the importance of social commerce.17:55 Kyle Richards of The Real Housewives of Beverly Hills gets wrapped up in the Weird Story of the Week. Episode CreditsHosts: Rob Bates and Victoria GomelskyEditor: Olivia BrileyProducer and engineer: Natalie ChometPlugs: jckonline.com, @jckmagazine Show Recap 'A Murder Is Forever'A Murder Is Forever is Rob's first novel. It’s a mystery that's set in New York City's Diamond District. You’ll hear a little about the plot of the first book, which is available in paperback and e-book format on Tuesday. The Wristwatch At 100Victoria has a piece in Tuesday's in the New York Times, “The Wristwatch at 100.” It’s a cover story for an international watch section, and she reflects on the past 100 years of wristwatches going back to World War I veterans popularizing the style. Rob and Victoria also spend some time talking about watches of the '80s. LVMH-Tiffany BreakupLast year, Tiffany finally succumbed to the advances of LVMH, the biggest luxury conglomerate in the world, after it received an offer of $16 billion. In the past two months, LVMH has called off the deal after receiving a letter from the French government advising the company to back out. Rob explains why he didn’t think the deal was a very good one in the first place. Both companies have filed lawsuits, so we’ll just have to wait and see what happens come January. 2020 Holiday Season RetailVictoria will be hosting a webinar on Wednesday at 3 p.m. ET for JCK: “7 Ways the 2020 Holiday Season Will Be Different and What Jewelry Retailers Should Do About It,” in which she’ll explain the importance of Zoom consultations. In preparation for JCK’s webinar, she sat in on a webinar about social commerce, in which the presenters described how commerce isn’t developed for shopping; it’s developed for transactions. The shopping experience is hard to re-create, and Victoria explains how social commerce can help. Weird Story of the WeekRob tells a story about Kyle Richards, The Real Housewives of Beverly Hills star. On the “Secret Revealed” episode of Real Housewives, Richards leaked a new twist in her investigation of a 2017 robbery, in which she lost more than a million dollars of personal items. You’ll have to listen in to hear the incredibly strange way she ended up finding one of her lost pieces of jewelry.

In This Episode In this edition of The Jewelry District, you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates talk with Andrea Hill, CEO of Hill Management Group. Andrea says that in order to stand out in this ever-evolving jewelry world, your company needs a story. The trio also covers climate change and technology. Listen Now[EMBED] Show Notes00:26 Rob and Victoria introduce Andrea Hill, CEO of Hill Management Group.05:57 Andrea describes what the jewelry industry is missing, based on past retail management experience.10:15 Building a successful jewelry business is all about telling a story, and Andrea explains what jewelers need to do just that.14:20 Climate change is real, and Andrea tells us about the “Kindness Economy.”15:13 Andrea serves in a mentorship role and leaves us the pillars to success. Episode CreditsHosts: Rob Bates and Victoria GomelskyEditor: Olivia BrileyProducer and engineer: Natalie ChometPlugs: jckonline.com, @jckmagazine Show Recap Introducing Andrea HillBased in eastern central Wisconsin, Andrea started her tenure in the jewelry industry at Rio Grande. Before she made it there, she worked in a billiards store that started selling video equipment, making her store one of the first video rental stores in the country, pre-Blockbuster. She also worked at Playboy Enterprises, building up their licensing for videos and creating a video catalog. She then bounced around companies as a CEO before landing in the jewelry industry. What The Industry Is MissingAndrea describes her company, Hill Management Group, where she helps people get ready for entering the digital age. You’ll hear her discuss what she has learned from other industries and what the jewelry industry should be taking away from them. She emphasizes that your jewelry company can’t just be the oldest around anymore, as people no longer have to settle for their neighborhood store for jewelry expertise. Jewelry Retail As Storytelling Andrea talks about need to have a rich content strategy. In order to develop your brand in the most efficient way possible, Andrea says you need to know who you are, what you do that makes you different, and why you matter in order to succeed—and that’s just the start. You then need to merchandise your store with products that fit that theme, and someone should always be creating new copy for your website. Kindness EconomyPost-recession, the vast majority of us have accepted that climate change is real and happening, and that something needs to be done about it. We need to be aware of the fact that we are not the center of the world, and other spaces and living things matter too. Andrea describes what she calls the “Kindness Economy” and what customers expect from the retailers they buy from. The Jewelry Industry Should Be Fun Switching topics to the mentor work Andrea does—she argues that mainstream jewelry has become far too generic for its own good. She once again emphasized the importance of your store’s story, giving an example of this in practice. Andrea concludes by telling us all to learn, try new things, experiment, and be willing to fail.

In This Episode In this edition of The Jewelry District you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates talk about the enduring influence of art deco, the decline of department stores, and the rise of virtual styling. They’ll also cover a Weird Story of the Week that involves an antique ring and an unhappy fiancée. Show Notes00:30 Victoria discusses her New York Times article on art deco.07:19 Department stores are seeing a decline, and Rob explains why.12:54 Victoria believes that jewelers should also work as stylists and discusses how this process is going virtual.17:59 Rob brings back the Weird Story of the Week segment with the tale of an unhappy fiancée. Episode CreditsHosts: Rob Bates and Victoria GomelskyEditor: Olivia BrileyProducer and engineer: Natalie ChometPlugs: jckonline.com, @jckmagazine Show Recap Art Deco Is Here To StayRob introduces an article from the New York Times that Victoria wrote, “Art Deco at 100: Jewelry Can’t Get Enough.” She covers the enduring influence of art deco and explains that the century-old style isn’t really making a comeback. Art deco has never really gone away. Many jewelers have defined their whole aesthetic by revisiting or reinterpreting the style. Victoria talks about some of the deco looks she’s most interested in. Brick-And-Mortar DeclineDepartment stores are on Rob’s radar right now, and he discusses how they are having huge problems. The big icons of American retail are suffering due to online shopping. Victoria asks Rob if there are any department stores that he sees plateauing or declining, and Rob emphasizes how those serving the middle class are suffering the most. Victoria delves into the omnichannel approach, and Rob raises what the decline of department stores means for jewelers. The Jeweler As Stylist Victoria brings up how jewelers can work as stylists, and how they should consider themselves to be stylists in the way that they help customers figure out how to incorporate jewelry into their existing wardrobe. Victoria has previously spoken to the founder of The Jewelry Edit, who wanted to “move the jewelry box from the back of the closet to the center of the wardrobe.” You’ll hear about how this process is going virtual as people with expertise show clients how to best accessorize their look. Weird Story of the WeekRob brings back one of our favorite segments, Weird Story of the Week, with a story from a publication called In The Know. He recounts the proposal by a woman to her girlfriend, who said yes. All was fine until the proposed confronted her girlfriend and said she didn’t want the ring that her girlfriend had spent months picking out, but instead wanted her grandmother’s antique ring. Rob and Victoria talk about whether it's ever okay to request (or demand) jewelry from a loved one.

In This EpisodeIn this edition of The Jewelry District, JCK editor-in-chief Victoria Gomelsky and news director Rob Bates interview Marla Aaron, jewelry designer and founder of her eponymous brand. They’ll be discussing Marla’s rise as a self-taught newcomer in the jewelry industry and how she built her online presence and jewelry business from the ground up. Listen Now[EMBED] Show Notes00:30 Rob and Victoria introduce New York City–based jewelry designer Marla Aaron.06:27 Victoria asks Marla how her background has affected her launch into the world of jewelry.11:43 Marla describes some of the more unconventional things her business has done.15:06 They discuss Instagram and Zoom as tools Marla uses in her business.17:23 Marla discusses her Lock Your Mom project.19:16 Victoria asks about Marla Aaron’s new jewelry collection. Episode CreditsHosts: Rob Bates and Victoria GomelskyEditor: Olivia BrileyProducer and engineer: Natalie ChometPlugs: jckonline.com, @jckmagazine Show Recap Introducing Marla AaronVictoria and Rob kick off by introducing their guest Marla Aaron. She’s a jewelry designer based in NYC and known for her for her “emotional hardware”—her lock jewelry, which has been around since 2012. She had a 20-plus year career in marketing and advertising, but she’s always been obsessed with jewelry and hardware. She worked on creating jewelry for several years while holding onto her full-time job before leaping headfirst into the jewelry industry. She also recounts her fascination with hardware, which started in her youth, and historically traces back to the Victorian and Georgian eras. Marketing and AdvertisingVictoria asks if Marla’s background in marketing has at all affected her line of work, but Marla explains how much she is driven by her own passion, so much so that she says she has thrown out many things she believed to be an absolute truth in order to pursue her dream of designing jewelry. Marla explains how as a relatively new designer she put herself on the map. There were certainly some bumps in the road, but, luckily, Instagram was starting to take root at the same time, which helped her boost her company. Unconventional Business PracticeMarla Aaron is in about 40 stores around the world and has its own showroom in NYC. It's also opening a new showroom on 47th street in the next few months. The company doesn’t do consignment as it would limit Marla in what she could do. Marla describes some of the more unconventional things that her business does that makes it stand out. One of the most unconventional is its fine jewelry vending machine, and you’ll hear her describe this installation at the Brooklyn Museum. Self-Taught, Self-Built Online PresenceYou’ll hear Marla explain her company's online presence and talk about the second Instagram account that her customer experience staff runs. She also explains how she Zooms with her customers using two employees—one at the ready to show off the jewelry and one to answer questions. Her Instagram has 95,000 followers, so Rob asks what she thinks of influencers and if she believes jewelry owners are becoming their own sort of influencer. Lock Your Mom ProjectVictoria asks how the pandemic has been for her, and Marla explains how on March 11 she sent all of her staff home, and since then has implemented daily 9 a.m. and 5 p.m. Zoom calls to keep up. You’ll also hear Marla explain her Lock Your Mom project, where every year her company gives jewelry to single moms who might be feeling bittersweet on Mother’s Day. The sterling silver heart lock has an explanation point for the exclamation of motherhood. New Jewelry To Look Out ForRob asks what has been driving Marla Aaron jewelry to flourish during this time, and Victoria asks Marla about her new fall collection. Marla explains how excited she is for the September 15 release of the collection. An enormous departure from what it normally does, the pieces have a new lock function that she has been working on for three years and other pieces that are outside her wheelhouse. Rob asks Marla as a newcomer what she thinks needs to be changed in the business, and Marla explains how she thinks accessibility is a problem.

In This EpisodeIn this edition of The Jewelry District you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates discussing last week’s JCK Virtual Show. There’s much to go over for this first-of-its-kind event for JCK, and Rob and Victoria, who were in on the action, have all of the insider commentary. Show Notes 00:31 Victoria and Rob discuss JCK’s Virtual Show04:10 Victoria chats about the trend talks she was involved in08:58 The entrepreneurial spirit is still at work in the jewelry industry, and Rob is impressed10:40 Living in a pre-COVID and post-COVID world14:04 A future of augmented reality may be approaching us. Victoria tells us about an experience she had with some new technology17:07 Rob and Victoria discuss the importance of your virtual presence Episode CreditsHosts: Rob Bates and Victoria GomelskyEditor: Olivia BrileyProducer and engineer: Natalie ChometPlugs: jckonline.com, @jckmagazine Show Recap General Overview of the Virtual ShowVictoria and Rob discuss their experience with their first weeklong virtual show. One of the most convenient parts of it was that they were live—but could also be watched on demand. The Virtual Show also had talks from faces new and old. Rob mentions how he misses face-to-face interactions, and Victoria counters with how she appreciated using the chat function to talk to people she hasn’t been able to recently. Trend Talks and MoreVictoria led a lot of the trend talks with experts from across the board—from gemstone to bridal, from fashion to luxury. Rob also played his part in the Virtual Show by discussing The Industry Report with Yancy Weinrich. Victoria also explains her talk with Chris Walton, a retail strategist from Minneapolis, on his “Ways Retail Will Change Regardless of COVID.” Chris emphasized to her the value of experimentation and social commerce. The Entrepreneurial Spirit Is Alive and WellRob is impressed with innovation in the jewelry industry as it shows off its entrepreneurial spirit virtually. The Industry Trend results show that people who are committed to their company will embrace the coming changes and take the necessary steps to go virtual. Victoria notes that the Virtual Show was pretty optimistic, energetic, and enthusiastic overall. Sustainability and Overcoming CrisisThe Virtual Show focused on larger topics that still needed to be discussed, like sustainability. Victoria explains that she believes there will always be a “pre-COVID” and a “post-COVID” in our minds—but “post-COVID” encompasses so many necessary things in a slowly changing industry. Rob mentions that we’ve been able to come out of so many crises before in his lifetime, and Victoria wonders what this crisis means for the holiday season. The Future of Augmented RealityVictoria discusses a conversation she had with Max Moses, a Ukrainian “tech guy” from the company Atelar, on augmented reality. The technology was impressive—and Moses believes there is a future where we no longer have smartphones, but rather lenses with augmented reality capabilities. You’ll hear about Victoria’s experience using his technology. Keeping Up Your Virtual PresenceRob mentions the importance of new technologies like Zoom backgrounds in bringing up a larger conversation about appropriate dress and creating your virtual presence. Victoria discusses her camera readiness for the Virtual Show. Pivoting, Rob discusses how people will likely want to celebrate coming out of this crisis with new jewelry.

In This EpisodeIn this edition of The Jewelry District you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates interview two guests from Reed Exhibitions, group vice president Sarin Bachmann and special events and education director Kate Youngstrom. They’ll be discussing the upcoming JCK Virtual 2020 show. Listen in to find out how the show was planned, how it will work, and what you should wear (spoiler: Pajama bottoms are okay). Show Notes 00:33 Victoria introduces today’s guests, Sarin Bachmann and Kate Youngstrom04:09 Sarin and Kate explain the decision to move the JCK Las Vegas show to a virtual space08:23 Everyone discusses what you can expect at the JCK Virtual show12:19 Rob asks how to still stay social and network at this virtual event14:47 Sarin and Kate discuss the development of the show19:22 What to wear to the show—and a look ahead toward 2021 Episode CreditsHosts: Rob Bates and Victoria GomelskyEditor: Olivia BrileyProducer and engineer: Katey Clifford and Kathy PasseroPlugs: jckonline.com, @jckmagazine Show Recap Introducing Sarin Bachman and Kate YoungstromVictoria begins by introducing today’s guests from Reed Exhibitions, Sarin Bachmann, group vice president, and Kate Youngstrom, special events and education director. Sarin started out running the Luxury show for many years and had a start-up retail business before hopping back into Luxury. Sarin is head honcho at the JCK Las Vegas show, and Victoria and Rob will be discussing the upcoming JCK Virtual, the first event of its kind for JCK. Canceling the Show and Going VirtualThe decision to cancel JCK Las Vegas wasn’t one that came easy. The show has never been canceled in its history—but it was the right decision to make. There was a need to pivot to an online version, and the Las Vegas team immediately got to work on it. They’ll explain how they’ve worked hard to stay true to their live Vegas event as much as possible, providing the same top-notch education from the industry experts they always have. What to ExpectTo get the most out of the week, you should start looking at the schedule of events in advance and begin creating appointments with others just as you would in person. Trends will be grouped together, too, so you can easily find what you’re looking for. There will be four keynotes during the weeklong event, one on each day, Monday through Thursday. Exhibitors will also be loading up photos and videos of their products, so you’ll be able to see them virtually. Staying Social and Networking VirtuallyRob asks how social events will operate in this virtual world without everyone being in the same room, and Sarin explains how people are getting creative. There will be two networking events: Drunk Yoga sponsored by Luvente, and a special guest chef from someone in the industry offering a cooking class. Wednesday afternoon will offer a fashion show. Thursday’s event will be a secret—but stay tuned to find out! Why Now?JCK’s goal is to educate exhibitors and retailers and keep them up-to-date on what’s new and what’s next—and they’ve been getting positive feedback on the show planning so far. Rob asks if people will be in the buying mood, and according to JCK's 2020 State of the Jewelry Industry Report, July/August was the time that people preferred. Sarin also discusses their matchmaking program for retailers and exhibitors. Wardrobes, Backgrounds, and Looking Ahead to 2021Rob asks the all-important question of what people should wear to JCK Virtual. You can dress how you would for any other working-from-home event. Rob then asks what should your background look like. Sarin and Kate note to make sure there’s light in front of you, not behind you, and to make sure you’re in a place where you can have the volume up and speak as you normally would. They then discuss what the JCK Industry Fund has contributed this year. Finally, Victoria talks about JCK Las Vegas 2021 since we’re all missing being in person. It's scheduled to take place June 4–7, 2021, with Luxury running on June 2–3.

In This EpisodeIn this edition of The Jewelry District you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates interview Oliver Smith, owner of Oliver Smith Jeweler in Scottsdale, Ariz. He discusses the changes he’s made to his online presence that have helped his business during COVID-19. You'll also hear that how he recently opened up a new store in Aspen, Colo. Show Notes00:30 Introducing Oliver Smith, owner of Oliver Smith Jeweler06:58 Victoria asks about watches; Rob asks about jewelry11:30 Victoria asks about the Zoom auctions that Oliver has been running15:35 Oliver discusses the chat function he’s implemented on his website17:47 Oliver talks about opening up a new store during COVID-19 Episode CreditsHosts: Rob Bates and Victoria GomelskyEditor: Olivia BrileyProducer and engineer: Katey Clifford and Kathy PasseroPlugs: jckonline.com, @jckmagazine Show Recap Introducing Oliver SmithOliver Smith is the owner of Oliver Smith Jeweler based in Scottsdale, Ariz. He’s been in the jewelry business since 1981 and talks about his experience, from his start outside of Philadelphia to California, to opening his store in Arizona. Oliver opened up a second location in Aspen, Colo., over the July 4th weekend. He covers what’s going on in Arizona due to COVID and how they’ve been running their store despite the back and forth on reopenings in the state. Watches, Jewelry and "Cars and Cigars"Victoria asks Oliver about his start in watches, the survival of the Swiss watch, and its impact on his business. Oliver expresses his love for the aesthetics of the jewelry industry and how it keeps him going. He recounts a heartwarming story about the origins of “Cars and Cigars,” which originally started as one client coming to pick up jewelry one Sunday before Christmas, and has evolved into a shopping event where his clients come around on the last Sunday before every Christmas to shop, talk cars, and of course, have a cigar. Making the Most of Zoom AuctionsOliver explains how he uses Zoom to interact with his clients and sell jewelry. In order to keep his business booming during this time, he sends out an auction invite to all of his clients, and they join him for a live auction over Zoom. He’s been using this platform to sell jewelry that he wasn’t selling otherwise, and now this has become a regular way for him to sell jewelry. You’ll also hear him give advice about how he does it and what he’d do differently in doing it again. Keeping Your Clients EngagedPodium offers a chat function that retailers can add to their website so clients can ask questions and get fast answers even when you aren’t in-store. Oliver explains how he has implemented this function on his site and uses one of his employees, Ryan, to man the chat. This allows him to complete transactions with people he never would have been able to otherwise. Opening a New StoreDespite the difficult times most everyone has been facing during the pandemic, Oliver continued on with his plans to open up a second location. He took over the building two years ago, which has 1,400 square feet over two floors. Rob asks Oliver if he has learned anything, and Oliver explains how you have to be able to quickly adapt with the changing times to stay afloat.

In This EpisodeIn this edition of The Jewelry District you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates discussing this summer’s retail landscape as some states ease their COVID-19 restrictions. Show Notes00:50 Rob discusses statistics on the retail landscape.05:47 With an increase of COVID cases in some states, Rob wonders how long places can stay open.08:38 Victoria discusses some recent digital innovations in the watch industry.13:33 Rob and Victoria hope businesses maintain online aspects post–COVID-1917:05 Rob and Victoria wrap up by discussing some business's resistance to moving online. Episode CreditsHosts: Rob Bates and Victoria GomelskyEditor: Olivia BrileyProducer and engineer: Katey Clifford and Kathy PasseroPlugs: jckonline.com, @jckmagazine Show Recap Retail Sales on the RiseRob talks about retail sales going up—the biggest one-month rebound in history. Forty million people lost their jobs—but personal income is up because of things like the stimulus check, unemployment, etc. What will happen when government-finance purchasing power ends? Wealthy consumer spending has gone down. More than 20% of luxury jewelry revenue comes from travel. Opening Up AmericaRob talks about how differently openings across America are happening. With an increase in COVID-19 cases, how long will reopenings last? Victoria emphasizes the importance of having an online presence and working e-commerce. Rob and Victoria discuss the importance of customers wearing masks. Digital InnovationVictoria talks about growing digital innovations. While some watch sites have launched e-commerce lately, there has been resistance to do so in the luxury market. Buyers still want to hold onto that touch-and-feel experience that you simply cannot get online. Victoria also mentions one of the recent innovations in the watch world—an augmented reality filter allowing for holographic viewing of a watch on your wrist. Victoria tells a story about a Zoom happy hour with clients. A New NormalVictoria hopes to maintain some of these online aspects once we all go back to normal. Nonetheless, people still love hearing from another person when they’re making large purchases, so a combination of an online and in-person presence works best. Resistance to ChangeThere is still resistance from businesses with regard to moving online. Victoria and Rob talk about Patek Philippe selling online for the first time ever—which they soon stopped in April, just a month after starting. While wrapping up, Rob expresses that he is hopeful for the future—as independent retailers are the backbone of communities across America and JCK.

In This EpisodeIn this edition of The Jewelry District you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates interview guest David Kellie, chief executive officer of the Natural Diamond Council (previously the Diamond Producers Association). David discusses the company's rebranding, his thoughts on the lab-grown diamond industry, and diversity in the industry. Show Notes00:52 Rob and Victoria introduce David Kellie, CEO of the Natural Diamond Council05:54 David discusses the rebranding of Diamond Producers Association to the Natural Diamond Council10:27 Victoria asks about stores reopening, and Rob asks about weddings, engagements, and lab-grown diamonds14:43 Rob asks about opportunities in the diamond industry, and Victoria asks about the Jeweler Support Network18:08 Rob asks about the logistics of Natural Diamond Council’s upcoming campaigns20:58 Victoria asks about the Natural Diamond Council's new website, and Rob asks about diversity in the industry Episode CreditsHosts: Rob Bates and Victoria GomelskyEditor: Olivia BrileyProducer and engineer: Katey Clifford and Kathy PasseroPlugs: jckonline.com, @jckmagazine Show Recap Introducing David KellieRob and Victoria introduce their guest David Kellie, CEO of the Natural Diamond Council. David was previously with Watches of Switzerland Group and helped with its marketing and communications. Before that he was with the Ralph Lauren Corp. for 15 years, which helped him transition to his career in the luxury sector. Rob asks David about the difference in how outsiders see the diamond industry versus how it is on the inside. David says he wants to downgrade the challenges in the diamond industry—and that there are great opportunities ahead. Rebranding to Natural Diamond CouncilDavid tells Rob that the Natural Diamond Council will do its best to fill the void in marketing and advertising that has existed for the past 10 years. Victoria asks about the company name change, and David says with an audience that consists mostly of millennials who get all of their information online, more time and money needs to be invested there. David says he wants to build strong digital platforms around the world. Engagements, Weddings, and Lab-Grown DiamondsDespite all of the store closings in the last few months due to COVID-19, David feels consumers will return to stores once they feel safe to do so. Rob asks about engagements and weddings, and David explains how he feels about the rest of this year. When Rob asks about lab-grown diamonds, David says lab-growns will have a place in the market in the future, but it will remain small compared to natural diamonds. He’s ready to promote anything that is exciting in the industry. Millennial AudiencesRob asks David where big opportunities are, and what we are underserving as an industry. David says everyone has not been the best at digital—which effects the millennial audience. David believes that it will be all about connections, relationships, friendships, and celebration coming out of this pandemic, as well as reminding consumers about diamonds in the context of all of those occasions. Victoria asks about the Support Your Local Jeweler Campaign and the Jeweler Support Network—and David emphasizes the value of local businesses. Natural Diamond Producers CampaignRob asks about advertising and the logistics of campaigns and ads to come. David says they hope to shoot the next campaign in early July, with plans to launch the new campaign in September. Rob then asks about the history of diamond advertising and whether David has any advertising role models. David looked at old De Beers ads and at luxury jewelry ads, and he explains how it’s important to look outside of the industry too. Diversity in the IndustryFirst, Victoria asks about the section on the Natural Diamond Council’s website for diamond industry professionals. David says it’s a destination where retailers can go for support in everything that they’re doing in stores. Rob turns the conversation to ask whether the industry needs to be more diverse. David believes the diamond industry has done a great job in marketing and communication but says that’s not enough. The industry has the right intent—but we must ask if everyone has equal opportunity.

In this EpisodeIn this edition of The Jewelry District you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates interview guest Kate Peterson, president and CEO of Performance Concepts. They'll discuss stores reopening around the country, changes in consumer behavior, and educational resources to help your business come out of this crisis prepared. Show Notes00:25 Introduction of Kate Peterson, president and CEO of Performance Concepts.03:08 Rob asks Kate what she’s hearing about reopenings around the country.09:10 Kate explains what companies have to do when reopening.14:20 Kate discusses employee-employer relations.17:40 Kate explains the best way for people to educate themselves during this time. Episode CreditsHosts: Rob Bates and Victoria GomelskyEditor: Olivia BrileyProducer and engineer: Katey Clifford and Kathy PasseroPlugs: jckonline.com, @jckmagazine Show Recap Introducing Kate PetersonKate Peterson is president and CEO of Performance Concepts and is based in an old stomping ground of Victoria’s—Montgomery Village, Md. The state of Maryland has begun to reopen, but the area immediately surrounding Washington, D.C., is still closed. Kate started out in the jewelry industry working in a store at just 16. She was director of training at the original Kay Jewelers in Alexandria, Va., and training director of Sterling, as well as vice president of training for Littman Jewelers. This was all before she decided to branch off on her own with a business partner in the late 1990s to create Performance Concepts. Now they work with trade organizations; design training programs for retailers; and work with retailers directly to provide training services, organizational design, management development, and general consulting. Changing Consumer BehaviorRob asks Kate what they’re hearing as far as reopening and sales, and Kate says she sees no real consistency across the country. She is, however, seeing some pent-up demand as stores reopen—but that seems to fizzle out after a week. Those who are most successful are those who have put time in over the last two months figuring out what they had to do differently. You’ll hear Kate talk about the biggest changes in consumer behavior and how to prepare for dealing with those changes. Handling the ReopeningRob asks Kate how most people are handling the reopenings, and Kate emphasizes that no matter what companies do they must be consistent. Companies must take a stand on their procedures and stick to them—for instance, if they're requiring people wear a mask. Another helpful hint is to tell people what you can do, not what you can’t—and to think of ways you can present yourself positively to your customers. Employee-Employer RelationsThere are restrictions across the country about how many people are allowed to be in a store at one time—and that includes yourself, your employees, and customers. With such limitations, it’s possible not all of your employees can return to business as usual. Kate suggests if you’re paying your employee to stay at home, you can tell them to volunteer their time toward their community, and also to your customers, to keep them engaged. Kate says the most important interview questions going forward will be about how they spent their time during COVID-19—and it’s important to make the most of it. Resources and a Return to WorkVictoria asks Kate about some of the best pieces of education she’s come across during the crisis for further research, and Kate gives some great suggestions of webinars and conferences. Rob asks Kate how employers should handle those who are nervous to come back. Kate reminds us to be sensitive to others and to recognize there might be unknown issues at play. Don’t challenge the behavior of your employees and know when you need to bring someone else in for the time being to avoid having to pay the government back. Kate concludes that it is time for us to rise up to the standards the consumers are demanding.

In This EpisodeIn this edition of The Jewelry District you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates conduct their first intercontinental podcast as they interview Bruce Cleaver, chief executive officer of the De Beers Group. You’ll hear them discuss what's going on in the diamond industry, including production, supply and demand, and sustainability. Show Notes00:30 Introduction of Bruce Cleaver, CEO of the De Beers Group03:55 Rob asks how the diamond industry is doing in the face of COVID-1909:54 Rob asks what we can expect regarding production this year, and Bruce recaps the enormous relief efforts De Beers has provided to countries of mining communities15:41 Rob asks about supply and demand19:17 Vic asks about Lightbox and how stores in the United States can begin to reopen22:51 Rob asks about new sustainability projects such as Tracr and reducing carbon footprint Episode CreditsHosts: Rob Bates and Victoria GomelskyEditor: Olivia BrileyProducer and engineer: Katey Clifford and Kathy PasseroPlugs: jckonline.com, @jckmagazine Show Recap Bruce Cleaver, CEO of the De Beers GroupBruce Cleaver has been with De Beers since 2005. He has been a board director since 2008 and CEO since 2016. He was born in South Africa, but now lives just outside of London, making him the first intercontinental guest The Jewelry District has seen, as Rob and Victoria chat from the United States. Bruce explains his background and how he came into the diamond mining industry. Diamond Sales During COVID-19Rob asks if diamonds are being sold despite the global affects COVID-19 has had on all industries—and Bruce says yes. China has bounced back well, and sales are improving. The rest of the world hasn’t seen as high of a demand, however. You’ll also hear Rob ask about how business is doing on a wholesale level rather than just retail. The diamond industry is a global, interconnected one, and where there is demand, De Beers is determined to service it. Diamond Production and COVID-19 ReliefYou’ll hear Rob ask what we can expect regarding production this year. Bruce says that all of the mines are in slightly different places, and the company wants to start things back up when the time comes in the safest way possible. In better news—De Beers has made significant contribution to COVID-19 relief across South Africa and Canada. It's working to keep mines open and working with governments to step up health care, set countries up with top of the line testing, and other health supplies such as thermometers and food donations. It has also donated $200,000 through UN Women for gender-based violence relief. Supply and DemandYou’ll hear Bruce talk about supply and demand in the diamond industry, including how last year we saw production peak, so we’re likely to see less production toward the end of the crisis than there was before it began. De Beers spent $170 million in advertising last year, and it's committed to driving demand. Coming Out of the Crisis and Lab-Grown DiamondsVictoria asks Bruce about Lightbox and the demand for lab-grown diamonds, and Bruce explains that they have been largely unaffected by COVID-19. You’ll also hear Bruce talk about what companies are in the best position to get back into their stores quicker while still maintaining their customer base. Bruce also discusses the importance of keeping your store unintimidating to consumers while still maintaining proper safety precautions. Sustainability and TraceabilityDe Beers is working on projects such as Tracr—the interface it uses to trace diamonds through the pipeline and show consumers where their diamonds came from. Consumers are now expecting their products to be as carbon-neutral as possible, and it’s important to show that. (Photo courtesy of De Beers Group)

In this EpisodeIn this edition of The Jewelry District you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates interview Rhett Outten, co-owner of Croghan’s Jewel Box. Rhett talks about her store closing over six weeks ago, the logistics of running a store during the covid-19 crisis, and how her store’s online social presence has helped business. Listen Now[EMBED] Show Notes00:50 Introducing Rhett Outten, co-owner of Croghan’s Jewel Box.05:16 Victoria asks about Rhett’s store closing, and how they’ve managed despite the crisis.07:50 Rob asks about logistics of running a store.12:08 Rhett tells a story about a bridal customer.13:28 Rob asks about emergency small business loans; Victoria asks about social and online presence.16:58 Rob asks about store protocol; Victoria asks what Rhett is going to take with her after the crisis from this time. Episode CreditsHosts: Rob Bates and Victoria GomelskyEditor: Olivia BrileyProducer and engineer: Katey Clifford and Kathy PasseroPlugs: jckonline.com, @jckmagazine Show Recap Rhett Outten, Co-Owner of Chrogan’s Jewel BoxVictoria and Rob introduce their guest Rhett Outten, co-owner of Croghan’s Jewel Box in Charleston, South Carolina. Their family jewelry business has been around since 1903. The building was bought in the 1970s and is well over 100 years old. Rhett tells the story of her company spanning three generations of her family—starting with her grandfather, who has a hand engraver and bench jeweler, followed by her mother who brought out the retail aspects. Rhett manages the social media and online presence while her sister manages the more corporate side of things. The Impact of Store Closings While Rhett expected her store to be closed at least two weeks, she’s now going on over six. Rhett describes the ominous feeling she had at the beginning of the crisis when everything was beginning to shut down. What has helped keep the payroll going of their 27 employees was Rhett’s spearheading the social media side of things with a great online presence. You’ll hear Rhett talk about her sister’s idea for a “social distancing deal of the day.” Running a Store During COVIDRob asks Rhett about the difficulties she’s faced in running her store during this time. Rhett explains how she has created “zones” in her store—where only one person works in a zone at a time in order to practice social distancing in accordance with the recommendations in her city. They have a very small staff at any point in-store, have drive-by pickups for purchased jewelry, and have one-on-one private appointments to keep their store as clear of people as possible. A Happily Ever AfterYou’ll hear Rhett tell a touching story of a groom who came in looking for a custom ring to be made with family stones, on a timeline of six weeks. It wasn’t long before this groom just couldn’t wait to marry the love of his life anymore—so he asked Rhett if he could just get a diamond wedding band instead to marry his sweetheart as soon as possible—with a special engraving on the band. The Business Side of ThingsRob asks about PPP, loans, and small business emergency loans. Rhett has never had to apply for one before—but she was thankfully approved when she did during this time. Victoria asks about the chat function that Rhett has recently implemented on their website to keep in track with customers. It’s done through Podium’s platform and helps Rhett and her team to keep in touch with customers while everything is shut down. Sometimes human contact really is everything. Protocol While in the StoreThere are certain measures you can take to make sure your employees are staying safe during COVID-19. They vary by location, but some things Rhett is doing are making sure everyone uses face masks, wiping down everything with antiseptic wipes, and diligent hand sanitizer usage combined with frequent and hand washing. They also have one door to enter, and another to exit, as well as tape markers on the floor to maintain distance. Victoria asks if Rhett will be doing anything differently after this crisis is over—and Rhett says she’ll keep up her online presence.

In this EpisodeIn this edition of The Jewelry District you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates interview Abe Sherman, founder and CEO of the Buyers Intelligence Group. You’ll hear Abe talk about why it is so important for jewelry retailers to carefully manage their inventory and balance sheets during the COVID-19 crisis. Show Notes 00:30 Introduction of Abe Sherman3:24 Rob asks Abe if there is anything he knows now that he wishes he knew earlier7:44 Victoria asks how our current situation is impacted by the COVID-19 crisis12:28 Rob asks about operational cost cuts, Victoria asks about what Abe says to suppliers, Rob asks about reserve funds21:03 They discuss what will happen post-COVID-19, what jewelry will be popular, how to best advertise, and getting your online presence in order Episode CreditsHosts: Rob Bates and Victoria GomelskyEditor: Olivia BrileyProducer and engineer: Katey Clifford and Kathy PasseroPlugs: jckonline.com, @jckmagazine Show Recap Abe Sherman, Founder and CEO of Buyers Intelligence GroupAbe started working for his father at their family jewelry store in 1968, when he was just 10 years old. Over his years in the jewelry industry, he has become quite the expert. His company, Buyers Intelligence Group, started as a buying group, and now they do financial and inventory benchmarking. Abe explains that his company helps jewelers take the numbers from the income statement of their balance sheet and explains how to use those numbers to help their businesses. The Jewelry Business Is Tough. The Family Jewelry Business Is TougherRob asks Abe if there’s anything that he knows now that he wishes he knew when he was first starting out. Abe gives a bit of background on his family business. Inventory planning, inventory management, marketing, and positioning were all things they didn’t completely understand back in the '60s and '70s, but are more important now than ever—especially with the internet connecting us all globally. Additionally, Abe argues the jewelry industry operates different than any other—and this added complication is something he helps companies to work through. Looking Ahead to a Post-COVID-19 WorldVictoria asks Abe how our current situation is impacted by the pandemic. Abe says that going forward, cash flow is going to be a challenge. Jewelry doesn’t have an expiration date like other industries, like food or car industries—so jewelers tend to hold on to their inventory. Abe stresses and explains how re-merchandising can be the answer to some problems people are having with getting older and nonperforming inventory out the door—and how this could help get cash back into the pockets of jewelers. What to Do on the Operational Side?Everyone is trying to figure out how to get out on the other side of this crisis in the best position they can. Abe suggests starting by visiting your CPA to study your reports line by line for every expense that comes into the company. Jewelers should prioritize cash-flow planning for the next six months. As for a reserve fund, jewelers should try to put away a small percentage of their monthly sales to build up the money they have for emergencies. Abe also gives helpful tips for jewelry pricing and price points. Online Presence, Advertising, and Popular Jewelry Post-COVID-19Abe recaps the most important things for getting retailers back on track in the coming months. Victoria wonders what categories and types of jewelry might sell later in the year and asks about the bridal category in particular. Rob asks if Abe believes retail will continue its shrinking trend while emphasizing how important small business are. Victoria asks Abe about navigating jewelers' online presence, and Rob asks about best advertising practices during this time.

In this EpisodeIn this edition of The Jewelry District you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates interview Sherry Smith, director of business development at The Edge Retail Academy, sister company to The Edge. Sherry gives tips and guidance for jewelry retailers on how to navigate owning a retail business during COVID-19. Episode Credits Hosts: Rob Bates and Victoria GomelskyEditor: Olivia BrileyProducer and engineer: Natalie ChometPlugs: jckonline.com, @jckmagazine Show Recap00:30 Rob and Victoria introduce guest Sherry Smith03:18 Rob asks what her clients have been asking most these past few weeks10:30 Victoria asks what is the best course of action regarding employees13:21 Rob asks about what retailer’s online and social media presence should look like15:05 Rob and Sherry discuss the dangers of operating a business during this time23:18 Victoria asks what our retail world will look like on the other side of this crisis Show Recap Sherry Smith, Director of Business DevelopmentRob and Victoria introduce their guest Sherry Smith, director of business development for The Edge Retail Academy. She mentors around 200 companies about best retail practices, and she has received an increased volume of retailers who need help navigating their businesses during the COVID-19 crisis. Before joining The Edge Retail Academy, Sherry owned and operated a jewelry retail store and has hands-on experience running a store during both steady economic times and periods of recession. What Should Companies Do Right Now?Rob asks Sherry what the most common questions she has received from the companies she mentors are—and Sherry tells us she gets a lot of questions about what retailers should do with their employees and their bills. There is a little bit of nervousness during this time, and people are unsure of how to proceed. Victoria then asks what the most important things retailers should do right now, and Sherry weighs in about the best ways companies can be proactive. What to Do About Your Employees?Sherry reports that a minority of retailers have their employees on paid leave. That means many are either being laid off or furloughed—but being laid off means that employees can apply for unemployment benefits. Sherry reminds us that retailers must look at where they want to be on the other side of this crisis and at what actions can be taken to get them there. Your Online and Social Presence MattersOnline presence always matters, whether it be on social media or a retailer’s website—but it matters now more than ever since face-to-face communications have slowed across the country. Sherry gives recommendations about how to keep up with your customer base during this time in a way that is authentic and helpful to your customers. Security RisksMany jewelers are conducting business out of their homes, and some are even going into their stores to keep up with business as best they can. There are security concerns with bringing jewelry home, as that could make jewelers' homes a target for crime. The same applies for jewelers being alone in their store with jewelry when so few stores are open now. Sherry recommends checking with your insurance company to see how you’re covered during this time. What Does the Future Hold?Many of us are wondering what our world will look like when we come out of this. There is a lot of uncertainty. The question remains--will we come out of this running businesses as usual, or will business practices change post-COVID-19? Smith discusses the positives that could come out of all of this for retailers, while also giving a few resources for dealing with this difficult time. (Image courtesy of The Edge Retail Academy)

Note: This episode was taped on March 2, and does not reflect the latest news regarding the coronavirus (COVID-19). In this EpisodeIn this edition of The Jewelry District you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates interview Ruediger Albers, watch expert and president of Wempe Jewelers. You’ll hear Victoria and Rob chat with Rudy about watches, retail, and what’s going on with the spring watch shows. Show Notes 00:50 Introduction of Rudy Albers05:59 Rob asks about the viability of multibrand stores. Victoria asks about trends10:53 Rob asks what the fascination with watches is16:24 Cancellation of spring watch shows, including Baselworld19:32 Wempe’s jewelry and celebrity clientele Episode CreditsHosts: Rob Bates and Victoria GomelskyEditor: Olivia BrileyProducer and engineer: Natalie ChometPlugs: jckonline.com, @jckmagazine Show Recap Ruediger Albers, President of Wempe WatchesRudy is the president of Wempe Jewelers and has been a member of the Wempe staff for 32 years. The son of a German watchmaker, Rudy followed in his father’s footsteps, working at his father's shop before becoming a master watchmaker for Wempe. Are Multibrand Stores Viable?Rob talks to Rudy about the viability of multibrand stores. Wempe Jewelers expanded their Fifth Aveune location in 2016, and they hold 20 of the finest brands. Rob wonders if watches appeal to millennial buyers, and, apparently, they’re an acquired taste. Many people have smartwatches now, which aren’t as big a seller at Wempe as some of its others, but Rudy believes both traditional and smartwatches can coexist peacefully in the same market. Trendy Watches and High DemandThere are certain watch brands that are in incredibly high demand. Two of which are Rolex and Patek Philippe. Rudy jokes that a reason his hair is going gray is because people come in and ask to purchase a watch and don't realize there are incredibly long wait lists for some of the popular styles. The demand for watches is huge—but that also means some people are going to have competing prices, and others are going to attempt to create counterfeits. Show CancellationsBaselworld is one of the biggest shows to have been canceled this year. (It's been rescheduled for January 2021.) Rudy has been going for 32 years, and this will be the first one he’s missed. Watches & Wonders Geneva has also been canceled for this year. For Rudy, there’s nothing quite like going to the shows in person and getting to see and feel watches up close—so these events will surely be missed. Wempe Jewelers, Beyond the WatchesWempe Jewelers is, of course, known for selling watches, but it's more than just that. Wempe also sells jewelry. Recently, Mariah Carey performed“ All I Want For Christmas Is You” for her 25th-anniversary event and wore a $500,000 necklace from Wempe. You’ll also hear Rudy tell a few stories of other celebrity clientele, including Sylvester Stallone and Robert De Niro. (Image courtesy of Wempe Jewelers)

Note: This episode was taped on March 2, and does not reflect the latest news regarding the coronavirus (COVID-19). In This Episode In this episode of The Jewelry District you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates talk about the visible effects of the coronavirus (COVID-19) on their hometowns in New York and California and what effects it continues to have on the jewelry industry at large. You’ll also hear them talk about how the international scene has affected gold prices and what’s trendy at fashion week. Rob and Victoria wrap up with a Weird Story of the Week. Show Notes 00:30 Rob and Victoria discuss the effects of COVID-19 08:55 Rob brings up how we’re seeing a spike in gold prices 10:33 Victoria discusses the trends we’ve been seeing throughout fashion week 12:03 Weird Story of the Week Episode Credits Hosts: Rob Bates and Victoria Gomelsky Editor: Olivia Briley Producer and engineer: Natalie Chomet Plugs: jckonline.com, @jckmagazine Show Recap Keep Calm and Wash Your Hands In early March, everyone was beginning to grow a little fearful of COVID-19, colloquially known as coronavirus. Rob has noticed an increase of people with face masks walking around and an abundance of Purell in the office. COVID-19 has caused the cancellations of both Baselworld and SIHH—and you'll hear what that could mean for those shows in the future. Gold Prices Spike COVID-19 isn’t the only international event that’s having an effect on the jewelry industry. New hostilities in the Middle East are causing the price of gold to spike at $1,600. In 2018, the average price for the year was just below $1,300—and this year people are predicting the average will be at $1,500. Hear what that means for people who own a bit of gold! Trends of Fashion Week Fashion week pushed on regardless of coronavirus-induced panic. Victoria notes the trendiest things to hit the runway were pearls, fringe, feathers, and solid gold links. If you’re not at fashion week—what can you do? Stay home and support your local businesses! Weird Story of the Week: Toilet Edition Rob tells another Weird Story of the Week—and this one’s a trip. A Dubai, United Arab Emirates, museum and art gallery has revealed a diamond-encrusted toilet, introduced by Coronet, an Aaron Shum jewelry brand. With 4,815 diamonds (334 cts. t.w.) valued at $1.28 million, it could make anyone’s trip to the restroom sparkle. The jeweled throne even set a Guinness World Record for the greatest number of diamonds set on a toilet bowl.

In This EpisodeIn this episode of The Jewelry District, you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates interview John J. Kennedy, president of the Jewelers’ Security Alliance, otherwise known as JSA. Kennedy, with his background in criminal law, crime prevention, and law enforcement, talks about how JSA works to prevent jewelry crime. You’ll hear about what goes on in the minds of criminals, whether guns are a good preventative measure, and what mistakes jewelers often make that could jeopardize the safety of their company. Show Notes 00:30 Victoria and Rob introduce their guest John J. Kennedy04:47 Rob asks about the founding and mission of JSA09:50 How jewelry crime happens12:37 Discussion of different types of crime, including cybercrime15:18 Rob asks Kennedy his opinion of jewelers having guns in their stores18:01 Rob asks about security mistakes jewelers make and preventative measures they can take Episode CreditsHosts: Rob Bates and Victoria GomelskyEditor: Olivia BrileyProducer and engineer: Natalie ChometPlugs: jckonline.com, @jckmagazine Show Recap John Kennedy, The Man Behind JSARob and Victoria introduce their guest, John Kennedy. He is the president of JSA, and he’s been in that role for the past 28 years. Kennedy has an extensive legal background, serving at different points of his career as an attorney, the assistant commissioner of the New York City Department of Investigation, and the chairman of the New York City Department of Criminal Justice. All of these skills have prepared him for working alongside his team at JSA to prevent jewelry crime, and you’ll hear about his daily workflow that helps to make the industry safer. The Jewelers' Security Alliance Founding and FunctionThe JSA is nearly as old as JCK. Since it was founded in 1883, it has only had four full-time presidents, including Kennedy. That’s some serious dedication. During nearly a century and a half, Kennedy says the mission has not changed—it's focused on preventing crime in the jewelry industry. You’ll hear Kennedy talk about why he’s so dedicated to the position, and why the association is so valuable—especially when zero jewelers were killed during the commission of a crime last year, which is a first since record keeping began in the early '80s. How Does Crime Happen?Kennedy has accumulated much knowledge on jewelry-related crime. You’ll hear how crime is organized by gangs, who is helping these people, and the ways in which criminals follow jewelry trends to make themselves aware of what’s hot—for the taking. All Kinds of CrimeCybercrime isn’t something that JSA focuses on in the way one might think. The cybercrime that JSA is involved with is performed with some human contact, through phone and emails. You’ll hear how criminals build up relationships and establish social connections with jewelers before committing fraud. And those outside of the industry aren’t the only ones committing crimes. Some jewelers get themselves wrapped up in fraudulent ways as well. Insurance—More Valuable Than Guns?While jewelers have the right to own a gun, and plenty exercise that right by having one in their store for theft-prevention purposes, Kennedy doesn’t recommend it. He claims there are several reasons why jewelers shouldn’t have a gun in their store. You might not be able to reach your gun in time, and even if you do, you might kill an innocent bystander in the process. Kennedy argues for the importance of having insurance rather than wielding a weapon. Mistakes Jewelers Make and Some Solutions Jewelers are human and are bound to make a few errors in their stores. You’ll hear Kennedy talk about some of the most common mistakes jewelers make, such as having too many pieces of jewelry out of the case at one time for display or even forgetting to keep showcases locked at all. To combat criminals, there are measures that can be taken, such as DNA sprays for jewelry or facial recognition. Kennedy argues that retailers must be careful when choosing the latter.