The Jasmine Star Show

In today’s episode, I’m joined by Ashley Brock, a digital advertising expert and founder of a powerhouse agency. We dive into her Rainmaker Method, a step-by-step guide to crafting ads that resonate and convert. Ashley breaks down the six pillars of successful messaging and shows you how to target the right audience, boost your sales, and build trust with your brand.Ashley also shares her journey from corporate advertising to helping entrepreneurs scale their businesses with impactful ads. If you’re ready to elevate your marketing and make it rain, this episode is for you!Click play to hear all of this and:[00:00] Why you need to craft your ads to resonate, articulate, and be memorable.[05:00] Learn how to speak to your audience at different stages of awareness.[10:00] Ashley shares why articulation can make or break your ad’s effectiveness.[15:00] Discover how identifying your ideal customer can lead to more effective advertising.[20:00] Hear how Ashley pivoted from working with massive corporations to helping small business owners succeed.[25:00] Ashley shares how she grew her business through persistence and a willingness to invest in her growth.Listen to Related Episodes:Unreasonable Hospitality: What It Takes to Be Number One in Your Industry with Will GuidaraFour Secrets to Unstoppable MarketingOld School Marketing Tactics, New School ResultsConnect With Ashley Brock:Instagram: https://www.instagram.com/ads.with.ashleyFacebook: https://www.facebook.com/WinWithPaidAdsWebsite: https://www.paidadscoaching.com/challengePodcast: https://podcasts.apple.com/us/podcast/win-with-paid-ads/id1715064884📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode626

In this episode, we dive into one of the most transformative topics for business growth: asking the RIGHT question.Ever felt stuck in your business, working hard but not seeing the results? I’ve been there, and I’ve learned that sometimes it’s not about doing more—it’s about asking the right question.I share how I went from asking safe, ego-boosting questions to asking ones that could radically change my business. Plus, I’ll walk you through the step-by-step framework I use to uncover the one big question that leads to massive results.Ready to learn how the right question can transform your business? Let’s dive in!Click play to hear all of this and:[00:00] Learn why the key to unlocking growth in your business is not doing more, but asking the right question that drives real change.[02:00] From asking safe, ego-boosting questions to discovering the ones that truly move the needle, discover how this shift can supercharge your growth.[03:41] Explore an example from 2023 about a safe question asked in a mastermind event—and why it didn’t have the impact expected.[05:30] Discover the valuable advice from a former CEO on hiring and paying top talent for better results and higher productivity.[08:30] How raising the pay for a part-time executive assistant led to massive reductions in administrative responsibilities and improved business efficiency.[10:00] Get a step-by-step framework on how to uncover the one big question that will solve your business challenges and lead to transformation.[12:00] Learn how asking deeper questions can help you get unstuck and start solving business problems more effectively.[14:30] A deep dive into why some problems require courage to face—and why accepting the challenge will lead to a greater business outcome.Listen to Related Episodes:What $100M CEOs Taught Me About GrowthBuilding Boring Businesses, Embracing Questions, and Doing Hard Things with Codie SanchezHow to Ask Questions that Get Results📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode625

Have you ever looked around a room full of successful entrepreneurs and thought, “I don’t belong here”?That moment hit hard the first time I considered joining a mastermind — and saw the $25,000 price tag.In this episode, I’m sharing the raw truth of investing in my very first mastermind: the doubts, the imposter syndrome, and the terrifying leap that turned into a $255,000 launch just six months later.At the time, I had never invested in peer coaching or business education. I had built my company solo — no courses, no mentors, no community. But I knew something had to change.What happened next challenged everything: my beliefs about money, my mindset around growth, and what’s actually possible when you're the least experienced person in the room.If you've ever questioned whether masterminds are worth it, felt intimidated in high-level rooms, or wondered if you're ready to invest in yourself… this episode is your permission slip.You're not underqualified. You’re just getting started.Click play to hear all of this and:[00:40] The definition of a mastermind — and how it reframes business growth[02:02] Feeling under-qualified to join a high-level room of entrepreneurs[03:32] The initial shock of a $25,000 price tag — and the debate that followed[04:41] A simple mindset shift: What if the investment could be earned back?[05:56] How proximity to brilliant minds led to a $255K launch in six months[07:30] How cultural and financial background influences risk-taking in business[08:25] The unexpected benefits of being the least experienced in the room🎧 Listen to the full episode, How a Mastermind Changed the Trajectory of My Business (and how it can do the same for you): Part 1, >>HERE<<Listen to Related Episodes:5 Mindset Shifts for Business GrowthHow I Maximize My Experiences and Investments to Reach My Next Level as a CEOHow a Mastermind Changed the Trajectory of My Business (and how it can do the same for you): Part 2Are you a 7-figure business owner ready to create a powerful brand, learn high-level marketing strategies, and build systems that scale alongside a group of talented 7-figure entrepreneurs? Then you must click >>HERE<< to check out my mastermind and add your name to the waitlist to be first to know when applications open up.For full show notes, visit jasminestar.com/podcast/episode624

If you’ve ever thought, “I want to leave this job… start the thing… pivot… but I can’t afford to,” this episode is for you.I’m joined by the Financial Feminist herself, Tori Dunlap, founder of Her First $100K. After graduating with degrees in communication and theater, Tori landed in a toxic corporate job she couldn’t afford to leave. That’s when everything shifted.She realized money wasn’t about being rich — it was about having options.So she set a bold goal: save $100,000 by age 25. What started with a $20 domain, three blog posts, and $49 coaching sessions at Starbucks eventually became a movement empowering women to take control of their finances.But here’s the truth: the $100K wasn’t the win.Freedom was.In this episode, we talk about financial autonomy, documenting your journey for accountability, and why building revenue isn’t about validation — it’s about choice.Click play to hear all of this and:[00:00] Why Money Is About Freedom, Not Just Wealth[06:35] How $49 Coaching Sessions Built a Business Foundation[12:10] The Real Cost of Staying in a Toxic Job[18:45] Why Documenting Your Goal Creates Accountability[24:20] From Blog Posts to a Movement: Building Her First $100K[31:05] Scaling Beyond Coaching: Avoiding the “Not Scalable” Trap[38:40] Money as Power: Creating Options for WomenListen to Related Episodes:The 3 Financial Mistakes Ambitious Founders Keep MakingBuild Wealth by Changing the Way You Think About Money with Anthony O’NealWealth Building Strategies: How to Budget, Invest, and Raise Your PricesConnect With Tori Dunlap:Instagram: https://www.instagram.com/herfirst100k/Facebook: https://www.facebook.com/herfirst100K/Website: https://herfirst100k.com/📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode623

I didn’t want to talk about this… but here we are.At the start of the year, I joined a new fitness program—something totally outside my comfort zone. And I wanted to quit four times in the first week alone.But I didn’t.This episode is about what that journey has taught me—not just about health, but about business, consistency, and what it really takes to stick with something when it gets hard.Because the truth is: everything you want comes with a cost.Are you willing to pay it?I’m sharing a mindset framework that’s helped me stay committed through discomfort, and how it applies whether you're trying to get in shape or build a 7-figure business.Let’s talk about fear, doubt, discipline—and choosing not to quit.Click play to hear all of this and:[00:00] Opening up about a personal transformation for accountability, connection, and growth.[02:30] The fear of failure and the vulnerable question: "Will this actually work for me?"[03:20] Lifelong body image struggles and how they shaped Jasmine’s identity and confidence.[04:57] Realizing the parallels between business and fitness: discomfort, doubt, and discipline.[06:35] The mindset shift: follow the “recipe” before adding your own flavor.[10:12] How to overcome distractions that try to sabotage your growth.[15:14] Why the “messy middle” is where most quit—and how to push through by focusing on your future self.Listen to Related Episodes:How I Maximize My Experiences and Investments to Reach My Next Level as a CEOInside My $50K Investment with Gary Vee’s Team: How I Make Smart Business InvestmentsThe Real ROI of Personal Development📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode622

If you’ve ever grown so fast you barely recognized yourself… this one is for you.In this conversation with Leila Hormozi, we go behind the curtain of rapid business growth — beyond revenue, beyond strategy — and into identity.We talk about criticism, visibility, filtering yourself to avoid judgment, and what really happens when your business grows faster than your comfort zone.From the outside, explosive growth can look like a highlight reel. From the inside? It can feel unfamiliar, uncomfortable, and even painful.Leila shares why “the more you want to grow, the more you’re going to be in pain” — not because growth is bad, but because it demands an identity shift.If you’re a 7-figure founder scaling higher… Hiring leaders for the first time… Outgrowing your old systems… Or white-knuckling your next level…You’re not broken. You’re evolving.This episode is your permission slip to embrace the stretch — and lead with honesty along the way.Click play to hear all of this and:[00:01] How to stop trying to “prove yourself” to the internet[00:05] Why hyper-growth feels like pain—and what 2025 taught her about “unfamiliar territory”[00:10] The moment health forced leadership evolution[00:15] How “dangerously confident” content gets made when life is falling apart[00:20] The self-care boundary that actually scales a company[00:28] Her non-negotiable morning routine[00:35] The leadership book she had to write[00:49] Flash-fire leadership: building a culture where people tell you the hard truth (and how to reward honesty)Listen to Related Episodes:Building a Wildly Successful Business (and how to show up when it’s hard) with Leila HormoziHow You Can Develop the BEST Traits in LeadershipGrowing in Life + Business: What I'm Learning in the Messy MiddleConnect With Leila HormoziInstagram: https://www.instagram.com/leilahormoziFacebook: https://www.facebook.com/leila.naghshinehWebsite: https://www.acquisition.com/📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode621

Are you making great money… but still not building real wealth? You’re not alone.In this episode, I chat with Kaitlyn Carlson, former Wall Street wealth manager and founder of Theory Planning Partners, who helps 7-figure female entrepreneurs build financial legacies—not just businesses.This isn’t your typical finance convo. We’re breaking down:✨ Why high income doesn’t equal financial freedom✨ Mindset blocks that keep you stuck, even at 7 figures✨ How childhood money dynamics impact your business✨ Why you need a wealth team, not just a bookkeeperKaitlyn shares practical strategies and powerful shifts to help you move from hustle to legacy—and finally keep more of what you earn.Whether you’re making $500K or $5M, this conversation will help you rethink how you lead, earn, and build a future on your terms.Click play to hear all of this and:[03:44] Why most 7-figure entrepreneurs focus on income but ignore long-term wealth[08:19] The financial wake-up call that led Kaitlyn to serve female founders[11:11] How childhood experiences shape your financial mindset[16:05] The key differences between an income strategy and a wealth strategy[23:45] Why building wealth requires a team (and not just a bookkeeper!)[29:32] How to evaluate if your business is scalable, sellable, or sustainable[37:51] The mental shift that changes everything: from “I have enough” to “I’m enough”Listen to Related Episodes:Tax Secrets Every Entrepreneur Should Know with Karlton Dennis8 Mindset Shifts to Transform Your Relationship with MoneyWealth Building Strategies: How to Budget, Invest, and Raise Your PricesConnect With Kaitlyn Carlson:Instagram: https://www.instagram.com/theoryplanningpartnersFacebook: https://www.facebook.com/profile.php?id=100090129347132Website: https://theoryplanning.com/📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode620

In this episode, I share one of the most transformative moments of my life: watching my mom relearn how to walk after aggressive cancer treatments. It was humbling, heartbreaking, and taught me a core truth—if you don’t believe in yourself, nothing else matters.Even with the support of loved ones, if you lack belief in your vision, your goals, or your ability to make it happen… your dreams will stall.So what does belief really look like in business? It’s not about pretending everything’s fine or reciting affirmations in the mirror. It’s about choosing to lead with intention, not insecurity. It’s about seeing your future self clearly and making daily decisions that align with her.This isn’t just mindset fluff—it’s a roadmap for making belief your business strategy.Whether you’re feeling stuck, afraid, or like your “baby steps” aren’t working fast enough… this episode will remind you that every small, imperfect action counts. And belief? That’s the first one.Let’s take that step—together.Click play to hear all of this and:[00:00] Why discomfort is the price of change (and what baby steps really teach us)[01:45] The emotional moment watching my mom relearn how to walk—and what it taught me about belief[02:38] Hard truth: If you don’t believe in you, your dreams won’t work[03:39] The #1 mistake entrepreneurs make when trying to grow: consulting their past[04:33] A guided exercise to envision your future self and reverse engineer their habits[06:10] How small decisions (like online grocery delivery!) reflect your identity as a future CEO[08:02] Why you must act like your future self today—not once you “arrive”Listen to Related Episodes:How to Become Your Own Advocate and Get What You Want With Heather HansenHow to Gain Unshakable Confidence Through Clarity ft. Erin Weed📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode619

In today’s episode, we’re diving into the behind-the-scenes of my last quarter of 2025—a whirlwind of decisions, mindset shifts, and lessons learned. The theme? Laying bricks—small actions that lead to big breakthroughs.I’ll share a personal moment walking my daughter into kindergarten for the first time and how it symbolized growth in my life and business. You’ll hear about my unconventional partnership with JD, where he’s the primary caretaker and I’m the CEO, and how I’ve built a business that serves my life first.I’ll also talk about surprising lessons from a sales call, balancing business with personal life, and my plans for 2026. This episode is packed with mindset shifts, behind-the-scenes stories, and actionable tips for your own business journey.Click play to hear all of this and:[00:00] How volunteering at my daughter’s kindergarten and aligning my schedule taught me valuable lessons for business.[02:00] The decisions JD and I made as parents and entrepreneurs to design a life and business that serves our family first.[05:00] Why being in the right rooms and investing in experiences—like the Hampton Executive Retreat—can pay off in unexpected ways.[08:00] A deep dive into my class on “The Three Money Beliefs That Made Me Millions” and how a major technical issue taught me the importance of mindset.[10:00] The importance of getting clear on hiring decisions and understanding who you need on your team to scale in 2026.[12:00] Why I spent $5,000 on a two-hour consult and how it helped me avoid costly mistakes while accelerating my growth.Listen to Related Episodes:Quarterly Review: Behind the Scenes of My Biggest Lessons of Q3My Raw and Real Q2 Business ReviewQuarter One Review: Inside My Podcast Monetization Strategy + Course Launch Wins📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode618

I was invited to speak at a $7M company’s all-hands meeting as they prepare to scale past eight figures—and they let me bring YOU with me. In this episode, I share how I restructured my own team, led through uncertainty, and got everyone to believe in a vision they couldn’t yet see. If you’re scaling and leading a team, this episode is your roadmap. Let’s grow together.Click play to hear all of this and:[00:49] The story of restructuring my company and leading through massive uncertainty[02:41] A rare look inside a private team meeting at a 7-figure company scaling to 8[03:33] What it really means to be in the top 1% of businesses—and why staying there requires change[06:08] How to build a culture where “when we win, the team wins”[07:59] How to ask your team to choose growth—even if it means choosing change or choosing to leave[11:22] The 3 things required to scale: clear vision, clear action, and clear systems[15:05] Why fixing systems is the fastest way to get more time, more money, or bothListen to Related Episodes:My (Un)Sexy Strategy for Business GrowthHow to Create Team Systems and Operations That Simplify Scaling and Growth3 Signs It’s Time to Restructure Your Team as a Leader📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode617

Feeling stuck at the same revenue level? In this tactical, no-fluff convo with Leila Hormozi, we unpack what’s really holding entrepreneurs back from scaling. From breaking past $100K to building a team that drives growth, Leila shares what separates stuck solopreneurs from powerful CEOs. If you're ready to scale smarter—not harder—this one’s for you.Click play to hear all of this and:[00:51] Why so many entrepreneurs get stuck before they ever start building[01:38] The #1 reason people don’t hit six figures (and how to overcome it)[03:57] What to do when you are the bottleneck in your business[04:41] From six to seven figures: what changes in your mindset and strategy[06:11] The power of staying focused—and how “shiny object syndrome” kills momentum[08:00] Why perfectionism is actually a form of fear (and how to drop it)[10:09] How Leila learned to lead, and why it changed everything in her business[12:00] The hiring mindset shift every founder needs to scale a team🎧 Listen to the full episode with Leila Hormozi, Building a Wildly Successful Business (and how to show up when it’s hard) with Leila Hormozi, >>HERE<<Listen to Related Episodes:Emotional Intelligence in Leadership: How You Can Develop, Practice, and Improve ItBreaking Up with Perfectionism to Scale Your LifeFinding Joy in “The Build” to Grow a Massive Business with Jason PhillipsConnect With Leila Hormozi:Instagram: https://www.instagram.com/leilahormoziFacebook: https://www.facebook.com/leila.naghshinehWebsite: https://www.acquisition.com/📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode616

→ Visit https://jasminestar.com/consistent to experience my invitation for you! ←↓Want to turn your social media engagement into real sales? In this episode, I’m sharing my 3-part Engagement to Customers Framework—the exact strategy I teach entrepreneurs to go from likes and comments to paying clients.You’ll learn how to:✔️ Find your dream customers online✔️ Build trust by being genuinely helpful✔️ Invite engagement without sounding salesyWhether you’re just starting out or scaling to your next level, this framework works across all industries—and I’m sharing real student examples to prove it.It’s time to stop posting and hoping... and start connecting with intention.Click play to hear all of this and:[00:59] Why most people fail at selling online (and how to fix it)[02:00] The cocktail party analogy: Why your “buy now” post isn’t working[04:00] Step 1: Go to them—how to find your dream customers online[05:00] “The Comment Party” strategy: Build visibility through engagement[06:00] “The Group Party” strategy: Why Facebook Groups still work[07:00] “The Hashtag Party” strategy: How to use hashtags with intention[09:15] Step 2: Be helpful—how to position yourself as the go-to expert[11:35] Step 3: Invite to engage—how to make your next step clear and non-salesy[14:00] Real-life example: How to lead a DM convo that convertsListen to Related Episodes:Sell the Impact: A 3-Step Framework To Increase Your SalesHow to Attract & Convert More Leads Without Feeling SalesyInside our 8-Step Sales Framework for Consistent $10K MonthsFor full show notes, visit jasminestar.com/podcast/episode615

Discover the Top 5 Marketing Trends to watch in 2026—each starting with the letter R. From building an empire to creating real-time content, learn how to market with strategy, build trust, and turn your content into cash. Whether you’re scaling a service, product, or digital offer, this episode helps you market like a CEO (not a content creator on a hamster wheel). Let’s go!Click play to hear all of this and:[00:02] Why long-term thinking beats short-term wins—and why most business owners miss this[00:53] Early marketing roots: from childhood jingles to a wildly successful garage sale[01:52] The power of memorable marketing—and how every trend starts with "R"[03:55] How influencers are shifting from paid content to brand ownership—and what that means for small business owners[04:55] A real-world case study: how a lifestyle creator launched a sold-out fragrance line using personal content[06:04] How service-based entrepreneurs are turning influence into income with scalable digital offers[07:07] Marketing Trend #1: “Royalty” – How to create an empire using personal contentListen to Related Episodes:Old School Marketing Tactics, New School ResultsDitch Fear Tactics—Here’s How to Market with PositivityFour Secrets to Unstoppable Marketing📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode614

→ DM me “METHOD,” and I'll send you my exact method for how you can make consistent $10K months happen. ←↓Feeling behind on your goals already? You’re not alone—and the good news is, you don’t need more time… you need a better plan.In this episode, I’m sharing my Quarterly Productivity Map—the exact system I use to plan the next 90 days in just 30 minutes. Whether you're launching a product, writing a book, or finally creating consistent content, this method will help you go from overwhelmed to in control.This episode is for the entrepreneur ready to stop spinning their wheels and start getting results—without the burnout.Click play to hear all of this and:[00:01] Why hitting your goals isn’t about talent—it’s about having a plan[00:57] How to plan your next 90 days in just 30 minutes[01:54] The myth of productivity hacks and the truth about overwhelm[02:54] What a Quarterly Productivity Map is (and why it works!)[04:49] My personal story of launching the Consistent 10K coaching program[05:50] The 5-question audit I do before any new project[07:54] How to break your quarterly goal into months, weeks, and daily tasks[11:35] Why you don’t need motivation—just a clear map and constraints[13:45] How to use the time you actually have to make massive progressListen to Related Episodes:How to Reclaim Your Time and Boost Business Productivity with Nick SonnenbergHow to Multiply Your Time for Maximum ProductivityFive Things My Team and I Do to Stay Productive and Reach Our GoalsVisit jasminestar.com/productivity to download the Productivity Planner!For full show notes, visit jasminestar.com/podcast/episode613

Most people dream big… but few stop to count the cost.In this episode, we talk about the real price of building the life and business you want—sacrifices in time, energy, comfort, and even your current lifestyle.From 12-hour days to skipped vacations and early mornings, this is a raw look at what it takes to grow with intention.If you're ready to stop negotiating with your dream and start paying full price, this one’s for you.Click >>PLAY<< to hear all of this and:[00:00] Why You Must Count the Cost of Your Dream Before You Begin[00:58] What It Really Takes to Fund Your Future Vision (Even If It Means Driving a Used Honda)[02:00] The Importance of Aligning with Your Partner Before Pursuing Growth[02:56] The Power of Mutual Support When Sacrificing for a Shared Goal[03:58] How to Stop Negotiating the Price of Success[04:57] Why Living the Hardest Day in Your Dream Life Beats a Discounted Version of ComfortListen to Related Episodes:Quarter 2 Review: The Actions I Took to Build My FutureCourage, Purpose, and Profitability: Showing Up Now for Your Future Self with Amy PorterfieldMind Pumped: The Entrepreneurial Truth About Value, Vision, and Monetization with Adam Schafer📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode612

→ Get Shade’s Book https://www.shadezahrai.com/bigtrust ←↓What if your self-doubt wasn’t a flaw—but a clue?In this powerful episode, behavioral strategist and award-winning leadership expert Shadé Zahrai shares the 3 psychological traps that sabotage success—and how to break free.This conversation blends research, real talk, and practical tools to help you stop overthinking and start moving forward—confidently.Click >>PLAY<< to hear all of this and:[00:02] Shade shares how success, fulfillment, and growth are often blocked not by skill—but by psychology.[03:45] Discover the three common patterns that hold high performers back: Failure to Launch, Treading Water, and Destination Obsession.[07:10] Unpacking the cycle of achievement addiction—why reaching goals doesn't always bring satisfaction, and what to do instead.[10:30] Learn the transformative habit that helps reclaim presence, celebrate progress, and stop chasing the next goal without rest.[18:45] Why waiting to "feel ready" is a trap—and how to take meaningful action even when self-doubt is loud.[24:20] Shade explains how to stop tying self-worth to productivity or accolades—and how that shift unlocks long-term success.Listen to Related Episodes:How to Break Free from Analysis Paralysis and Start Taking Action When You're Feeling StuckThe 4 Things My Brain Did to Keep Me Stuck - and How I Overcame ThemHow to Reach Your Fullest Potential (in Life and Business)Connect With Shadé Zahrai:Instagram: https://www.instagram.com/shadezahrai/Facebook: https://www.facebook.com/drshadezahrai/Website: https://www.shadezahrai.com/For full show notes, visit jasminestar.com/podcast/episode611

I invited Peter Crone, “The Mind Architect,” to talk mindset and entrepreneurship — but what happened next? Completely unexpected.What began as a business interview turned into a soul-deep intervention. Peter flipped the script, challenged my beliefs, and uncovered the ways I was holding myself back… all while the mic was on.This raw, unscripted episode became our most downloaded of 2025 — because it revealed what’s really keeping high achievers stuck.Are you ready?Click >>PLAY<< to hear all of this and:[04:11] Why Peter believes we’re all living below our potential — and how to access your extraordinary self[05:37] The pivotal breakup that led Peter to his life’s work and a powerful awakening[08:43] What happens when we stop resisting “not knowing” — and how that surrender brings peace[09:12] Peter explains the subconscious like you’re five years old — and why it rules your business[15:03] Jasmine’s live coaching moment: confronting her need for control and fear of chaos[27:55] Why your sense of safety is often the thing blocking your next breakthrough[43:00] Peter reveals the deep emotional layers driving entrepreneurial overworking and burnout[55:22] How to shift from surviving to creating — and become truly freeConnect With Peter Crone:Instagram: https://www.instagram.com/petercrone/ Facebook: https://www.facebook.com/petercronethemindarchitect/ TikTok: https://www.tiktok.com/@petercroneofficial Website: https://www.petercrone.com/Listen to the Top Episodes of 2025:How to Create a Digital Offer in 30 Minutes with Jasmine StarMindset Shifts for 7-Figure GrowthFrom Bankruptcy to Multi-Million Dollar Creator Business with Heidi EasleyThe Secret to Closing High-Ticket Sales (Even With Objections) with Shelby Sapp📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode610

Ever lost a sale over one tiny objection? This episode with high-ticket sales expert Shelby Sapp is your masterclass in flipping objections into YESes. We tackle 6 common objections in 60 seconds and dive into why objections are actually opportunities. Whether you're closing your first $1k offer or scaling to 7 figures, this conversation will boost your sales confidence and help you lead with power.Click >>PLAY<< to hear all of this and:[02:30] How to overcome 6 common sales objections in just 60 seconds[05:40] Why objections are actually buying signals—and how to lean into them[06:32] What qualifies as a “high-ticket offer” and who is selling them today[08:00] Shelby’s wild journey from door-to-door pest control to 7-figure sales teams[13:05] How to build trust with hesitant buyers—and why that creates better clients[17:30] Using dating analogies to reframe buyer hesitations (and it totally works)[25:10] The mindset shift every entrepreneur needs about sales conversations[33:45] What it means to sell from empowerment, not desperationConnect With Shelby SappInstagram: https://www.instagram.com/shelby.sapp/ Facebook: https://www.facebook.com/p/Shelby-Sapp-61558405628493/ Website: https://shelbysapp.com/Listen to the Top Episodes of 2025:How to Create a Digital Offer in 30 Minutes with Jasmine StarMindset Shifts for 7-Figure GrowthFrom Bankruptcy to Multi-Million Dollar Creator Business with Heidi EasleyHow to Let Go and Level Up with Peter Crone📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode609

She went from bankrupt and scraping together gas money… to building a 7-figure business teaching paint parties. 🎨In this powerful conversation, Heidi Easley shares how she turned creativity into a thriving business—and how you can do the same. From selling handmade surfboards to leading thousands of artists and crafters, her story is proof that no niche is too small and no dream is too big.Whether you’re an artist, coach, or product seller—this one will inspire you to chase your passion with purpose and persistence.🎧 Hit play and see why this became one of the top 5 most downloaded episodes of 2025!Click play to hear all of this and:[02:17] Discover how a seemingly simple idea turned into a scalable, profitable business.[04:00] A raw and honest look at what it means to rebuild after financial devastation.[06:00] An emotional story of rejection, reinvention, and how one paint booth almost crushed the dream.[10:15] What happened when 150 kids kept asking for painted surfboards—and how that demand changed everything.[14:50] The shift from selling handmade goods to empowering others through workshops and courses.[21:45] Why embracing the numbers side of business was the game-changer for long-term success.[28:00] The behind-the-scenes insight into how mentorship and peer feedback helped elevate the business to new heights.Connect With Heidi Easley:Instagram: https://www.instagram.com/texasartandsoul_/ Website: https://texasartandsoul.com/YouTube: https://www.youtube.com/c/TexasArtandSoulListen to the Top Episodes of 2025:How to Create a Digital Offer in 30 Minutes with Jasmine StarMindset Shifts for 7-Figure GrowthThe Secret to Closing High-Ticket Sales (Even With Objections) with Shelby SappHow to Let Go and Level Up with Peter Crone📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode608

→ If you would like to learn more about our 7-Figure Founders Mastermind and join the waitlist, you can find us at https://www.jasminestar.com/mastermind ←↓What got you here won’t get you there.This episode kicks off the 7-Figure Summit—a series born from the real conversations I had with powerhouse entrepreneurs who scaled past seven figures.But before we dive into their stories, I want to talk to YOU.If you’ve built a successful business but feel stuck on your path to more, this is your sign. It’s not about doing more—it’s about becoming more.Inside, we’ll uncover:The beliefs holding you back (even at 7 figures)Why scaling requires a new version of YOUHow past failures were just stepping stones to this momentIt’s time to evolve. Let’s go.Click >>PLAY<< to hear all of this and:[00:01] Why the 7-Figure Summit Was Created: A vision to share powerful advice for free[00:02] The Importance of Being Present: How to make the most of this summit experience[00:03] The Power of Mindset: Why changing your beliefs is essential for growth[00:09] Landing Whale Clients: How working with the right people can transform your business[00:13] Identifying the Right Whale Clients: The secret to building impactful, long-term partnerships[00:20] Breaking Through Limiting Beliefs: How persistence and a mindset shift led to scaling[00:27] The Key to Scaling: Hiring the right team and building the systems for growth[00:35] Creating Seamless Workflows: Systems that allow for scaling without overworkingListen to the Top Episodes of 2025:How to Create a Digital Offer in 30 Minutes with Jasmine StarFrom Bankruptcy to Multi-Million Dollar Creator Business with Heidi EasleyThe Secret to Closing High-Ticket Sales (Even With Objections) with Shelby SappFor full show notes, visit jasminestar.com/podcast/episode607

What could you sell online… and how do you actually start? In this episode, I walk you through my 5-step framework to create a simple digital offer in 30 minutes or less. I’m sharing how I made $100K from a $19 PDF (with no big audience or fancy tech), and how you can turn your knowledge into income starting today. Whether you're brand new or pivoting your business, you’ll learn how to uncover your skills, validate your idea, and sell with confidence—no followers or funnels required.Click >>PLAY<< to hear all of this and:[01:55] How I made $100,000 with a $19 PDF (and no social media)[04:07] Why a simple PDF is the easiest digital product to start with[05:07] 3 questions to uncover what people already want to buy from you[06:12] What to do when self-doubt creeps in (hint: say goodbye to “dumb ideas”)[07:12] How my Olympic-track-star best friend found her digital offer niche[10:50] The 5-step framework to creating your first offer[20:14] How to validate your idea before you sell[26:00] The power of serving FIRST and selling secondListen to the Top Episodes of 2025:Mindset Shifts for 7-Figure GrowthFrom Bankruptcy to Multi-Million Dollar Creator Business with Heidi EasleyThe Secret to Closing High-Ticket Sales (Even With Objections) with Shelby SappHow to Let Go and Level Up with Peter Crone📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode606

Discipline isn’t about hustle or perfection—it’s a form of self-care. It’s believing in where you’re going, even when no one else sees it.In this episode, I’m pulling back the curtain on a business moment that broke my heart—one of my most anticipated classes flopped due to a major tech fail (thank you, AWS 😅). After weeks of preparation, thousands of registrations, and a heart-driven message I couldn’t wait to share… hardly anyone could access it.It was devastating.But it became a powerful lesson in letting go of control and focusing on what really matters: effort over outcome.If you’ve ever asked, “Why is this happening?”—this episode is for you.Because yes, things will go wrong in business. And yes, you’ll still be okay.Click >>PLAY<< to hear all of this and:[01:00] Why overthinking is really a desire for control (and why that never works)[03:06] The origin of the class that “flopped” and why it was so personally meaningful[04:06] Preparing like crazy for a no-pitch, heart-centered live event[05:08] Tech goes down: the moment everything unraveled (and what I did next)[06:30] The mindset shift that saved the day: “Everything happens for me”[09:25] How this experience transformed how I show up—and why I’m still gratefulListen to Related Episodes:How to Turn Marketing Setbacks into Future SuccessThe One Skill Every Entrepreneur Needs to DevelopWhat to Do When the Unexpected Happens📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode605

→ Share this episode with somebody you think would benefit from it, and send me a DM. I would be honored to know what resonated most with you from this episode. ←↓This episode wasn’t supposed to air.At the Wealthy & Well-Known Summit, I stepped on stage for an unfiltered Q&A about building a brand when nothing seems to be working. No keynote, no polish—just the truth.I shared what the last two years have really looked like behind the scenes: missed expectations, pivots, and hard-won lessons in resilience, integrity, and reinvention.You’ll hear:What it means to build in the darkThe real cost of scalingWhy consistency matters more than confidenceHow 25 Zoom calls shaped my next business moveIf you’ve ever wondered, “Is it supposed to be this hard?”—this one’s for you.Let’s ride.Click play to hear all of this and:[00:46] An honest behind-the-scenes look at why this recording felt too raw to release.[01:44] Why leaning into polarity and being unapologetically bold matters more than ever.[03:50] An exploration of what it feels like to evolve when your audience can't yet see the full picture.[05:22] The difficult decision to give up control—and the clarity that followed.[06:20] How a personal mantra—“If I don’t quit, I can’t lose”—became a lifeline during discouraging seasons.[08:07] How real conversations with ideal clients led to a powerful, beta-tested business pivot.Listen to Related Episodes:How to Discover Your Uniqueness and Gain the Recognition You Deserve with Rory VadenHow to Get the Most Profitable Leads for Your Business with Rory VadenIf you’d like to connect further with Rory and his team, visit freebrandcall.com/jasminestar to sign up for a free call. You can also follow Rory on Instagram at @roryvaden and @brandbuildersgroup.Share this episode with somebody you think would benefit from it, and send me a DM. I would be honored to know what resonated most with you from this episode.For full show notes, visit jasminestar.com/podcast/episode604

What if the only thing holding you back... was a belief?In this episode, I sit down with Dr. Alan Barnard—global expert in Theory of Constraints—to explore how entrepreneurs can shift from “That’s not possible” to breakthrough success.We talk about:The #1 belief that limits most entrepreneursWhy bad conditions don’t equal bad resultsA jaw-dropping story of coal miners who beat the oddsHow to make better decisions fasterIf you’re feeling stuck, behind, or like your goal is out of reach, this episode is your next best move. 🎧Click >>PLAY<< to hear all of this and:[03:41] Why “That’s not possible” is the most dangerous belief—and what to replace it with[06:36] How Dr. Barnard handled a crisis with coal miners who were certain their goal was impossible[08:51] Two powerful questions to shift your mindset and energize a discouraged team[14:58] The surprising difference between good and great entrepreneurs—it’s not what you think[20:30] The real reason you self-sabotage (and how to stop it)[26:15] Jasmine’s personal moment of clarity about her own “predictive” behavior[36:00] The 5 steps to overcoming any limiting beliefListen to Related Episodes:How to Reclaim Your Time and Boost Business Productivity with Nick SonnenbergHow to Reach IMPOSSIBLE Goals with Dr. Benjamin HardyMake Better Business Decisions with This One Mindset ShiftConnect With Dr. Alan Barnard:Instagram: https://www.instagram.com/dralanbarnard/Facebook: https://www.facebook.com/dralan.barnardWebsite: https://dralanbarnard.com/YouTube: https://www.youtube.com/user/DrAlanBarnard📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode603

If you've ever told yourself "I'm not enough"—this one's for you. In this short but powerful episode, Lewis Howes shares how the stories we repeat in our heads shape our identity… and how he rewrote his through a signed contract with himself. It’s raw, real, and exactly what every entrepreneur needs to hear when they feel stuck.Click play to hear all of this and:[00:42] The mindset shift you need to get unstuck[01:00] How negative self-talk shapes your identity[01:56] Lewis’ raw story of internalized self-hatred[03:00] The healing journey that led to inner peace[04:07] Writing a new identity contract (yes, literally!)[05:15] Choosing a believable identity you can actually live into[06:13] Why integrity and authenticity matter in your transformation🎧 Listen to the full episode with Lewis Howes, You’re Not Stuck: How to Overcome Your Fears and Rewrite Your Identity, >>HERE<<Connect With Lewis Howes:Podcast links: The School of Greatness - https://lewishowes.com/podcast/# The Daily Motivation - https://greatness.com/daily-motivation/Social links: • Website: https://lewishowes.com/• TikTok: https://www.tiktok.com/@lewis• X: https://x.com/lewishowes• Instagram: https://www.instagram.com/lewishowes• Facebook: https://www.facebook.com/lewishowes• Linkedin: https://www.linkedin.com/in/lewishowes📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode602

Complete this quick survey to tell me know more about what you would like to hear from me, and how I could serve you best: https://jasminestar.com/octobersurvey↓I used to think making more money meant more hustle, longer hours, and inevitable burnout. Sound familiar?If you’ve tried the strategies, hired the coaches, and still feel stuck, this live-recorded masterclass is for YOU.I’m sharing the 3 money beliefs that helped me go from struggling entrepreneur to building multiple 7- and 8-figure businesses — and how you can apply them today.This isn’t fluff. It’s a real, science-backed breakdown of the mindset shifts that took me from million-dollar years to million-dollar months.Inside, you’ll hear:💥 Why the market is always right💥 Why failure might be your greatest asset💥 A wild story of kindergarteners outsmarting MBAs💥 The 3 agreements I made that changed everythingOh — and how I made $100K my first year… with zero photography experience.Let’s rewire your mindset and normalize failure on the way to success.You in?Click >>PLAY<< to hear all of this and:[00:01] Why your offer might not be selling (and what the market is telling you)[00:54] The mindset shift that changed my business trajectory — no pitch, all value[02:51] The spaghetti challenge: why kindergarteners outperform MBAs in business[06:23] Three core agreements I made to unlock a millionaire mindset[07:24] The power of not quitting: how I made $100K in my first year with no experience[10:27] I don’t know everything, but I can learn anything: my self-taught entrepreneur journey[13:45] How to create something once and sell it again and again[16:00] Why believing in your future self is the ultimate business strategyListen to Related Episodes:The 4 Things My Brain Did to Keep Me Stuck - and How I Overcame ThemHow to Build Your Self Trust to Make Better Business DecisionsWhy Scrappy Entrepreneurs Always WinFor full show notes, visit jasminestar.com/podcast/episode601

DM me “10K” to learn more about The Consistent $10K!↓Feeling stuck even though you’re doing all the right things in your business? You might not have a marketing problem—you might have a clarity problem.In this episode, I’m breaking down why your niche and offer are the foundation of everything in your business—and how getting them right makes selling and marketing 10x easier.We’ll cover:Why speaking to everyone isn’t helping you growThe difference between a market and a niche (and why it matters)How specialists build trust—and get paid moreIf your message isn’t landing or your offer isn’t converting, this episode is the reset you need.🎯 Clarity over perfection. Always.Click >>PLAY<< to hear all of this and:[00:00] Why people pay more for certainty (and how to use that in your business)[01:05] The real reason your marketing isn’t working (hint: it’s not your Instagram strategy)[02:04] Why clarity beats perfection—and how to refine your niche over time[03:06] What a niche actually is—and why “working moms” isn’t specific enough[04:58] The difference between a market and a niche explained with relatable examples[05:49] How to build connection and trust through your niche[06:06] Specialists vs. generalists: who gets paid more and why?[07:11] How specialization builds trust and makes you easier to findListen to Related Episodes:Start Messy. Forget Perfection. Make Money.How to Attract & Convert More Leads Without Feeling SalesyThe Real Reason Customers Choose You (It’s Not What You Think)For full show notes, visit jasminestar.com/podcast/episode600

What if you could get paid not to sell more… but to license what you’ve already created?In this episode, I chat with April Beach—business strategist and licensing expert—about how to license your IP (think: courses, frameworks, trainings) to companies who will pay 8 to 10 times MORE than your regular buyers.April has helped entrepreneurs land licensing deals with brands like MAC, Estée Lauder, and universities worldwide—often earning $50K to $100K+ per deal.We dive into:What licensing actually is (and why it’s not just for the “big” players)How to know if your content is licensable (hint: it probably is!)The difference between selling to an end-user vs. licensing to a buyerHow to protect your IP, price your offer, and pitch with confidenceIf you're ready to scale smarter—not harder—this episode is your permission slip to unlock a new revenue stream and reclaim your time.📣 Let’s license that magic you’ve been sitting on.Click >>PLAY<< to hear all of this and:[00:02] Why licensing might be your most profitable untapped revenue stream[05:45] What Is Licensing (and What It Isn’t)?[12:58] The #1 Mistake Entrepreneurs Make Before They Try to Scale[20:15] How Licensing Lets You Scale Without More Content, Followers, or Hustle[27:35] How April Helps Entrepreneurs Package Their IP for Licensing[31:20] But Who Buys Licenses? (And Why Would They?)[36:04] How Licensing Helps You Work Less and Serve More[47:02] What Needs to Be in Place Before You License Your ContentListen to Other Episodes You Might Like:How to STOP Playing Small and Step into Your PurposeMy (Un)Sexy Strategy for Business Growth5 Mindset Shifts for Business GrowthConnect With April Beach:Website: https://www.aprilbeach.comInstagram: aprilbeachlicensingFacebook: April Beach Licensing📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode599

Have you ever hit a point in your business where everything should feel amazing… but instead you’re thinking: “Is this really what I want forever?”That was Robin Ballard. At the time, she had a dream business—thriving event planning company, skilled team, systems in place. But deep down, she knew something else was calling.She didn’t have all the answers, but she had the courage to ask better questions.In today’s episode, I’m sharing a full-circle moment: Robin stepped away from what was working and launched Curate, a luxury networking experience for wedding professionals—and invited me to speak at her event.You’ll hear a clip from that keynote, where I talk about reinvention, starting messy, and building a business beyond your first success.If you’ve ever wondered how to pivot, what comes after success, or whether it’s “too late” to start again—this episode is for you.You’re not behind. You’re right on time.Click play to hear all of this and:[00:01] Why successful business owners sometimes feel stuck (even when things are “working”)[00:55] Gaining clarity after months of experimentation and uncertainty[02:10] How a luxury membership for wedding professionals came to life[02:58] A full-circle moment: from mastermind student to event host[03:52] Proof that unqualified people can do impossible things[06:44] The behind-the-scenes story of launching digital products with zero experience[07:41] How low-ticket content created massive impact—and built a new legacyListen to Related Episodes:From Etsy to Empire: Dylan Jahraus’ 7-Figure Pivot5 Steps to Pivot with Purpose (Not Panic)Connect With Robin Ballard:Robin Ballard is a luxury event planner turned founder of Curate, a regional membership community for wedding professionals that brings together elevated networking, stunning events, and guest experts. With a successful background in event design and coordination, Robin launched Curate to create a space for connection and creativity in the industry. She’s a former mastermind member and a real-life example of what it looks like to pivot powerfully.📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode598

There’s a difference between watching someone scale to 8-figures… and sitting at the table with them learning how they did it.In this episode, I’m sharing a behind-the-scenes look at a recent executive retreat with founders running $5M to $100M businesses—and the raw takeaways that rocked me.You’ll also hear a mid-retreat coaching call where I challenged my community to make a public declaration (and follow through).If you’ve ever wondered what really happens inside high-level mastermind rooms—or what it takes to grow from where you are to where you want to be—this one's for you.Click >>PLAY<< to hear all of this and:[00:00] Discover why being driven by purpose—not just outcomes—is the key to joyful, sustainable growth.[01:16] A personal vow made in 2007 becomes the foundation for sharing knowledge and building community.[03:02] Unfiltered thoughts recorded mid-retreat—no filters, no framework, just truth from the heart.[05:05] How a simple 30-day challenge sparked momentum—and why public accountability makes it stick.[07:06] Even the most successful business owners face the same doubts and challenges.[08:13] A powerful mindset shift that will change how you view progress and growth.[09:16] An inside look at how proximity to powerful conversations can accelerate your journey.Listen to Related Episodes:Gary Vaynerchuk’s Growth Accelerator Program: My Experience and Key Takeaways (So Far)The Framework You Need When You Pivot with Sam ParrI Learned How to Race a Rally Car: Here’s What It Taught Me About Business📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode597

This is one of my favorite episodes to create each quarter because it's a chance to reflect on what worked, what flopped, and what moved the needle in my business.In this Q3 “Laying Bricks” episode, I share the behind-the-scenes of July through September 2025—including a vacation that went wildly wrong… until it turned into a total miracle.From beach house surprises to tough team decisions, I’m breaking down the mindset shifts, business moves, and real-life lessons that are helping me build—brick by brick—the future I’m chasing.If you’re in a season of change, trust me: this one’s for you.Click >>PLAY<< to hear all of this and:[00:01] Discover why I document the behind-the-scenes decisions that shape my business trajectory.[00:45] How a chaotic, overcrowded hotel nearly ruined our family trip—and what happened next.[03:40] How an unexpected offer transformed our vacation (and my mindset).[05:15] Why waking up in a dream-like beach house felt like divine intervention.[06:25] Why our biggest breakthroughs often come when we surrender control.[07:20] How this vacation miracle mirrors entrepreneurship (and why we need to stay flexible).Listen to Related Episodes:Quarter Four Review: How I'm Building The Foundation For My Biggest Year YetQuarter One Review: Inside My Podcast Monetization Strategy + Course Launch WinsMy Raw and Real Q2 Business ReviewEpisodes Mentioned:How to Thrive in a Post-AI Economy with Amy SangsterHow to Reclaim Your Time and Boost Business Productivity with Nick SonnenbergThe Truth About Building a Sales Team: A Behind the Scenes Look📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode596

Ever felt underqualified, overwhelmed, or like you're not enough to chase your dreams? This shortie episode is for you.This clip from my conversation with the brilliant Sharon McMahon dives into the mindset shifts that helped me go from stuck in self-doubt to boldly showing up—imperfect and all.We talk about reframing failure, ditching the fixed mindset, and why being "not ready" is actually your superpower. Plus, you'll hear a simple reframe that changed everything for me: your cup isn’t empty—it’s refillable.If you've been waiting for a sign to take action, this is it.✨Click >>PLAY<< to hear all of this and:[00:45] Why you’ll never feel ready until you consistently show up—and how confidence is built through action.[01:53] A mindset shift: The cup isn't half full or half empty—it’s refillable. Learn how to reframe lack into possibility.[03:09] How shifting from a fixed mindset to a growth mindset unlocks new levels in life and business.[04:35] Discover the shocking statistic about daily negative thoughts—and why awareness is the first step to change.[06:35] Reframing the label “awkward” and what it actually says about your behavior in social situations.[08:15] What happens when you overthink social interactions—and how to shift into presence and connection.[09:57] The truth about feeling pressure to be “on” all the time—and what it means to embrace authenticity instead.🎧 Listen to the full episode: Unqualified? Unfunded? Uneducated? GOOD, Now Go Start a Business: Tips with Sharon Says So, >>HERE<<📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode595

Have you ever looked at a spreadsheet and thought: “Absolutely not today, Satan”? 🙋🏽‍♀️ Same.But this episode isn’t about Excel formulas — it’s about the business and mindset behind the viral brand Miss Excel, created by Kat Norton.Kat went from 60-hour workweeks in a job she didn’t love to building a multi-7-figure business teaching Excel on TikTok… all by leading with energy and alignment first.We chat about:✨ How energetic work (not just strategy) launched her success✨ The multiple revenue streams behind her business model✨ The mindset shift that turned her into a viral CEO✨ Her new recurring offer: the Excel Panic Button✨ How she blends spiritual practice with business growthKat shares wisdom on manifestation, frequency, and scaling a business from the inside out.Whether you love systems or avoid spreadsheets at all costs, this episode will inspire you to monetize your magic in a whole new way.Click play to hear all of this and:[02:56] How Kat created five different revenue streams from one core skill.[05:44] The mindset work Kat did for two months before starting Miss Excel — and how it changed everything.[07:28] Why Kat told her mom she’d be rich and famous before she had a single product.[08:34] Kat shares the exact spiritual practices that prepped her for massive business growth.[13:10] Behind the scenes of Kat’s latest offer — and why recurring revenue is her next big focus.[14:45] How Kat’s business serves corporations, universities, and individual learners — all while staying digital.[21:58] The difference between copying trends and energetically aligning with your audience.Listen to Related Episodes:How to Double Your Energy and Focus with Tanessa ShearsCreating the Life You Love with Kathrin ZenkinaConnect With Kat Norton:Kat Norton is the founder and face behind the viral brand Miss Excel, where she teaches Excel and other tech tools through short-form content, online courses, and corporate training. With over 1 million followers across platforms and a business that’s crossed into multi-seven-figure territory, Kat is redefining what it looks like to make education engaging, fun, and wildly profitable. A huge advocate for mindset work and manifestation, Kat blends energy and strategy to help others step into their most empowered selves.Website: https://miss-excel.comInstagram: @miss.excelTikTok: @miss.excel📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode594

Is your website working for you… or against you?In this episode, Jasmine shares a behind-the-scenes conversation with a friend who sold his company for $40M—and why his next big move depended on one thing: a website that actually converts.You’ll learn:Why your website—not social media—is your most powerful digital asset3 must-haves for building trust and driving leadsHow AI search (like ChatGPT) is changing how clients find youAnd the real talk Jasmine had with herself about updating her own siteIf you’ve ever questioned whether your site is helping or hurting your business, this is your wake-up call.Click play to hear all of this and:[00:56] I sat down with a friend (who casually sold his biz for $40M 🤯) and helped him choose a content agency. What we discovered completely shifted how I think about websites.[02:45] Same offers. Same ballpark pricing. But one website? It leaped off the screen. I’ll tell you why.[04:36] We’re talking clear messaging, strong copy, and design that feels like a whole vibe. This is what separates a ‘meh’ site from one that makes people want to buy.[06:31] This one agency’s website had us pre-sold before a single sales call. Imagine what that could do for your business.[08:35] I had to take a hard look at my digital storefront—and ask: is this helping or hurting?[10:40] Let’s break it down: copy, message, design. Plus how to stay visible as AI search takes over the way people find your biz.Articles to Help Create Website Copy:AI for Creatives: Boost Efficiency Without Losing Your VoiceIs AI Killing Your Website’s SEO? (A Deep Dive for Showit Users)Listen to Related Episodes:How to Thrive in a Post-AI Economy with Amy SangsterYou know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!For full show notes, visit jasminestar.com/podcast/episode593

What happens after you build the business of your dreams… but have no idea what comes next?In this vulnerable solo episode, I’m pulling back the curtain on what it really looked like to step away from the day-to-day at Social Curator, operationalize the company, and wait for “the next big thing” to arrive.Spoiler alert: It didn’t.I share how I found myself on a remote island in Hawaii with no social media, no laptop, just a journal—and a lot of questions. Despite outward success, I felt stuck, unsure, and disconnected from my purpose. This is the behind-the-scenes of navigating a personal and professional identity shift, facing silence after momentum, and learning to sit in the unknown.If you’ve ever hit a wall in your business and thought, “What now?”... you’re not alone.Let’s talk about what happens in the in-between.Because friend… if you don’t quit, you can’t lose.Click >>PLAY<< to hear all of this and:[00:00] Why I Flew to a Remote Island with No Social Media or Laptop (What happens when you strip away all distractions to grow yourself?)[01:04] Building a Business Can Look Glamorous—But Let’s Get Real (The truth about struggle, loneliness, and grit behind the scenes)[02:52] When Success Feels Like a Slugfest (How I stayed in the game when quitting looked easier)[03:51] Operationalizing My Business: Why I Replaced Myself (The decision to step away from daily operations at Social Curator)[04:44] The Idea That Never Came (What happens when you expect inspiration… and get crickets?)[05:31] From Rebirth to Real Talk (Why 2023 didn’t go as planned—and what that taught me about timing)[06:25] Independence Isn’t About Doing It Alone (Shifting from external expectations to internal alignment)To learn more about the Consistent $10K, join the waitlist >>HERE<<For full show notes, visit jasminestar.com/podcast/episode592

Ever tried to woo a dream hire… and got rejected?In this behind-the-scenes episode, I share how hiring a new executive for one of my companies turned into the business version of 90 Day Fiancé. 😅💼You’ll hear:Why I risked public rejection to share thisHow I courted a former agency partner to lead our sales teamWhat I did when she turned me down (spoiler: I celebrated her)Why I believe every “no” is just a “not right now”And how I literally scouted talent… at church 👀This isn’t a hiring tutorial—it’s a real look at trusting your gut, building your dream team, and staying open to magic in unexpected places.Click play to hear all of this and:[00:00] Why hiring feels like a business version of 90 Day Fiancé[01:00] Why I debated sharing this episode (vulnerability + risk of rejection)[02:00] How I approach “no” in business and why I reframe it as “not right now”[03:00] The backstory of hiring a sales team—and the moment I clocked someone for a leadership role[04:30] What happened when I reached out... and she already took another job[05:50] The DM voice memo I sent anyway—and why celebrating others matters[06:30] How I scout talent in everyday places (yes, including church)[07:15] Why your dream hire might be closer than you thinkListen to Related Episodes:Hiring, training, and retaining high-performing team members with Natalie DawsonHow to Find and Hire the Perfect COO or Operations SpecialistHow to Know if You Need a “Force Multiplier” and the Steps to Hiring One with Adam Hergenrother and Hallie WarnerTo see the current positions available with Team J*, visit JasmineStar.com/careersFor full show notes, visit jasminestar.com/podcast/episode591

Can we get real for a second?So many entrepreneurs are waiting to feel "ready." Waiting for the right gear, the right timing, the right confidence. But here's the thing… you’ll never have enough.In this short but mighty episode, I’m sharing a powerful snippet from a past conversation with my friend Ken Coleman—also known as America’s Career Coach—and whew, it’s a gut check.We talk about:The myth that you need more experience, tools, or permission to start.Why being uncomfortable is part of the assignment if you’re growing.The real truth about imposter syndrome (spoiler: it never goes away).And my personal “3 M’s” that I lean on when the fear tries to creep in.This is a message for anyone who’s sitting on a dream because they’re afraid of being judged, failing publicly, or starting messy.Let me remind you: people will always have an opinion—whether you sit on the couch or start that business, whether you win or fail. So if you’re going to be judged anyway, you might as well be judged while chasing your purpose.Let’s normalize failing forward. Let’s normalize standing up after getting knocked down—again and again. Because the people you see “winning” didn’t avoid failure… they just kept getting up.The next time fear whispers, “Who are you to do this?” I want you to flip it and ask, “Who am I not to?”This episode is a short pep talk, a rally cry, and a reminder that your purpose doesn’t need permission.Let’s stop waiting. Let’s start doing.Click play to hear all of this and:[00:36] Why we believe we need more than we actually do to start[01:19] “You’ll never feel like enough”—what we must accept to grow[01:52] People will always have opinions—do it anyway[02:56] The truth about getting knocked down (and getting up again)[03:43] The 3 M’s that helped me move past imposter syndrome[04:24] Why your message, your medium, and you still matter🎧 Listen to the full episode with Ken Coleman, How Fear is Getting in the Way of Your Success, >>HERE<<Connect With Ken Coleman:Ken Coleman is America’s Career Coach and the #1 national bestselling author of From Paycheck to Purpose and The Proximity Principle. As the host of The Ken Coleman Show, he helps listeners discover the work they were born to do and provides practical advice on how to land their dream jobs. With years of experience interviewing thousands of callers, Ken offers transformative insights on purpose, fear, and calling. He’s a trusted voice in personal development and a key member of the Ramsey Solutions team, known for empowering people to live meaningful and fulfilling lives through purposeful work.📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode590

When life threw Dylan Jahraus a curveball, she didn’t fold—she built a 7-figure business instead.From climbing the corporate ladder to becoming a stay-at-home mom, to scaling a multi-million-dollar Etsy shop and pivoting into digital education, Dylan’s journey is packed with lessons in resilience, reinvention, and unapologetic growth. 🙌In this episode, she shares:How she scaled to $2M+ in under 2 yearsWhy she walked away from physical productsHer biggest hiring mistake (and what she’d do differently)The mindset shifts that gave her peace and profitIf you’re ready to lead with intention, build systems that support your life, and grow without burning out, this one’s for you.Click play to hear all of this and:[04:00] Why Dylan walked away from a successful corporate career (even when it didn’t make sense)[11:32] The moment she knew she had to pivot from Etsy to digital education (and how she made the leap)[21:15] What she learned from hiring too fast and the cost of misalignment in team culture[32:49] How automation helped her regain her time and scale to multiple 7-figures[43:00] Why Dylan says the goal isn’t work-life balance—it’s building a business that supports your LIFE[50:27] Dylan’s #1 advice for entrepreneurs who feel stuck in the “scattered zone”Listen to Related Episodes:How I Scaled My Personal Brand to 7 FiguresConnect With Dylan Jahraus:Dylan Jahraus is a multi-7-figure entrepreneur, former corporate professional, Etsy shop owner, and founder of a digital education company teaching others how to build successful online businesses. She’s known for her systems-first approach and passion for helping women scale sustainable income streams. You can learn more at dylanjahraus.com or follow her on Instagram @dylanjahraus.Download Dylan’s *Organic Growth Mastery Checklist ,* your ultimate guide to building authority and scaling revenue without relying on ads.For full show notes, visit jasminestar.com/podcast/episode589

Ever felt scared to put yourself out there or wondered, “Who am I to be visible?” This episode is for you.Recorded live at the Powerhouse Women event, this panel conversation dives deep into the emotional side of building a personal brand. Joined by Krista Williams (Almost 30) and Lori Harder (Earn Your Happy), we talk about showing up online—even when you’re tired, scared, or doubting yourself.You’ll hear how to reveal the next version of yourself, navigate judgment (especially your own), and create content from overflow—not obligation. We also share practical tips for batching content during high-energy moments and honoring the seasons when you need rest.If you’ve been holding back or waiting until you “feel” ready… let this conversation be the push you didn’t know you needed.Click play to hear all of this and:[01:12] Why this panel offers a unique perspective on personal branding and online visibility[02:02] What it means to reveal the next version of yourself—even when it’s messy and uncertain[05:35] Showing up consistently online during seasons of self-doubt and burnout[07:12] Navigating burnout after a big launch and staying aligned with a larger mission[08:27] A practical strategy for batching content during high-energy creative moments[10:40] Letting go of judgment and embracing unapologetic authenticity[14:10] Cultivating the audacity to be seen and confidently ask for what you wantListen to Related Episodes:How to Create a Community That Sells For You with Lindsey Schwartz🎤 Guest Information:Lindsay Schwartz – Founder of Powerhouse Women, host of the Powerhouse Women Podcast, community builder and event visionary who creates empowering spaces for ambitious women.Krista Williams – Co-host of the Almost 30 podcast and author of “You’re Not Almost 30.” She’s known for her vulnerability, post-divorce metamorphosis, and helping women navigate transformation.Lori Harder – Serial entrepreneur, founder of Lite Pink, and host of Earn Your Happy. Lori brings deep wisdom and raw honesty around building businesses from personal pain and turning it into purpose.For full show notes, visit jasminestar.com/podcast/episode588

Ever feel awkward when it’s time to sell? 😬 Same. But what if you had a proven 8-step sales framework that took our team from zero experience to a 60% close rate?In this episode, I share the exact process we used to build confidence, train our team, and sell everything from masterminds to coaching programs—without feeling sleazy.You’ll learn how to isolate desire, avoid common sales mistakes, and create a process that works for any offer (yes, even hot dogs 🐶🌭).Let’s ditch the awkward and sell with heart, strategy, and results. 💥Click play to hear all of this and:[00:00] Why understanding deep customer desire transforms how you sell[00:54] Childhood story: Watching kids sell chiclets at the border taught me this powerful sales lesson[04:16] Our close rate went from 20% → 60% (here’s how we did it)[05:16] Step 1: Isolate their desire — people buy a result, not your offer[06:09] The real reason people want to make $10K/month—it’s not just about money[08:15] Why most people fail at selling (and how this framework fixes it)Listen to Related Episodes:The Truth About Building a Sales Team: A Behind the Scenes LookFrom Objections to YES: The High-Ticket Sales Secrets You Need with Shelby SaapThree Sales Strategies to Increase Your RevenueHow To Increase Your Sales by Uncovering Your Dream Client’s Needs and DesiresTo learn more about The Consistent $10K, DM me “10k” on Instagram and I’ll send you the details to see if the program may be the right fit for you!For full show notes, visit jasminestar.com/podcast/episode587

If you’ve ever found yourself saying, “I’ll start when I have more time/money/clarity/confidence…” this episode is your permission slip to quit waiting and just start already. 🙌While traveling with Amy Porterfield, I had a powerful conversation in the TSA line with a woman named Diana—an aspiring founder who had an amazing idea but hadn’t taken the first step. She was asking about investors and funding, and before she could finish her sentence, I interrupted her with one phrase that changed everything: "You invest in your business before anyone else will."Y’all, this isn’t just for Diana. It’s for YOU.Whether you’re 30 or 60, whether your idea is for a beauty brand, a coaching business, or a side hustle that lights you up—you don’t need perfection. You need proof of concept.In this solo episode, I’m breaking down:Why the “perfect time” is a mythHow to build trust in yourself when starting feels overwhelmingWhat proof of concept actually looks likeThe difference between dreaming and doingSo if you’ve been thinking about starting something new, or you’re stuck in analysis paralysis, grab your headphones and let’s talk about the power of messy, scrappy, life-changing beginnings.💥 Your idea matters. The market needs what you have. And it all starts… now.Click play to hear all of this and:[00:00] Why waiting for the “perfect time” is killing your dream [00:56] The moment I met Diana in the TSA line and how she sparked this episode [02:57] Diana’s idea and what she asked me about funding (and what I told her instead) [03:58] The ONE piece of advice I give to every dreamer: Just start [04:51] How starting creates clarity—and what most people get wrong about this process [06:00] The true meaning of “proof of concept” (and how YOU can prove yours) [07:30] What YOU need to do before anyone else will invest in your dreamListen to Related Episodes:10 Ways To Avoid Getting Stuck in BusinessA Playbook for First-Time Founders with Nancy Twine📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode586

Your brand isn’t your logo, colors, or fonts—it’s the feeling people have about your business when you’re not in the room.In this solo episode, I’m breaking down the real reason customers choose you (hint: it’s emotional), and why brand trust is your biggest growth tool.I share:Why feelings drive loyalty (even with peanut butter)How companies like Apple + McDonald’s engineer emotionHow I built brand trust in my 7-Figure MastermindThe $50K investment I made based on brand aloneIf you want to build a brand people rave about, even when you're not around, this episode is your blueprint.Click play to hear all of this and:[00:00] Brand isn't a logo, website, or font—it's the feeling someone has about your business.[01:08] Using personal examples to show how nostalgia and emotion shape buying decisions.[04:57] From iPhone packaging to McDonald's Coke bubbles, branding is an experience.[06:05] Explaining why a $50K mastermind investment was made before the first session even started.[07:16] Breaking down the reasons people invest in a person or business—it’s all about how it feels.[08:11] Sharing strategies used in the 7-Figure Mastermind to deepen trust and brand connection.Listen to Related Episodes:How to Build an Irresistible Brand with Brittany DriscollExpanding Your Personal Brand as a Founder with Candace NelsonHow to Build Your Personal Brand as a High-Achieving Entrepreneur📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode585

You don’t need a million dollars to have a millionaire mindset — and in this episode with bestselling author and financial educator Anthony O’Neal, we explore exactly what that means. 💭💸We break down the difference between a broke mindset, a millionaire mindset, and a billionaire mindset — and how rewiring the way you think about money can completely change your business. If you’ve struggled with investing, delegating, or just feeling stuck financially, this conversation will give you a powerful new perspective (and a few laughs too 😉).Click play to hear all of this and:[01:08] Anthony explains how his mentors taught him to speak what he seeks before he sees it.[02:11] The mindset shift from “doing the work” to “casting vision.”[03:30] Anthony shares how hiring someone to build his email list helped him focus on what only he can do.[04:13] Why your mindset shouldn’t be “I can’t” — it should be “how can I?”[04:44] How to start where you are, do what you can, and grow with what you’ve got.[06:35] A candid chat about redefining “awkwardness” and finding presence in social interactions.[09:38] How entrepreneurs can show up fully — without burning out trying to be someone they’re not.🎧 Listen to the full episode: Cultivate Wealth: Breaking the Broke Mindset with Anthony O’Neal, >>HERE<<Connect With Anthony O’Neal:Anthony O'Neal is a bestselling author, speaker, and financial educator who is passionate about helping people—especially young adults and entrepreneurs—take control of their money and build generational wealth. As the host of The Table podcast, Anthony shares practical strategies for living debt-free, creating a strong financial foundation, and developing a wealth-building mindset. With a background that includes working with renowned leaders like Dave Ramsey and reaching millions through his educational content, Anthony empowers others to rewrite their financial futures with confidence and clarity.📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode584

How do you build a business you can sell, scale, or step away from? That’s the question Shay Bacani and I dive into in this no-fluff conversation.Shay breaks down why so many women build beautiful but unsellable lifestyle businesses—and what it takes to turn your company into a true asset. We unpack how to restructure your business, think bigger, and stop being the bottleneck in your own growth.If you're ready to build real wealth (not just revenue), press play. This episode will challenge how you think about time, money, and legacy.Click play to hear all of this and:[01:39] How Shay flipped the script on time and revenue at my mastermind[02:42] Why 7-figure advice often misses the real goal: building an asset[03:17] What is a “lifestyle business”—and why can’t it be sold or passed on?[04:39] The trap of founder-led businesses and how it limits your exit strategy[05:29] How men build with delusional scale in mind—and why women should too[06:53] The difference between power and aesthetics when it comes to money[07:31] How Shay’s upbringing shaped her obsession with wealth and business strategy[10:10] What needs to be in place for your business to be investableListen to Related Episodes:How I Built 8-Figure Relationships on InstagramConnect With Shay Bacani:Shay Bacani is the founder of Centure, a financial strategy company helping entrepreneurs build businesses that are structured to scale, sell, or support long-term wealth. Known for her unapologetic approach to power, money, and business ownership, Shay teaches women how to move beyond the “laptop lifestyle” and into the realm of real asset-building. She believes in helping women take up serious space in the financial ecosystem.📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode583

Ever rolled your eyes at the phrase “personal brand”? Same. But before you check out, I want to show you why building a personal brand might be the most profitable thing you do in business.In this episode, I’m sharing:What building a personal brand really means (hint: it's not about being an influencer)The exact hires that helped me step into my CEO roleThe journal entry I wrote after hiring a COO (yes, I’m sharing it 👀)And how one messy Facebook post led me to my most powerful team memberBack in 2019, I was running multiple 7-figure offers, managing teams, building tech—and I was overwhelmed. I needed help, but I didn’t know where to start. So I under-hired on purpose, and it changed everything.If you're juggling all the hats and feeling stretched too thin, this episode is for you.Because your personal brand isn’t fluff—it’s a growth lever. And when you build the right team and let go of perfection, you can scale faster than ever.Let’s dive in.Click play to hear all of this and:[01:00] Why personal branding isn’t just for influencers (and how it can add 7 figures in revenue).[03:00] What I had to unlearn in order to scale my personal brand while running a business.[04:00] How hiring an operator changed everything (plus my exact hiring process).[05:30] A raw, emotional journal entry from the week I hired my COO.[07:15] The Facebook post that led to the best hire of my life (yes, really).[08:30] The truth about my messy backend systems (and why they were breaking me).[10:45] Why under-hiring first can be strategic—and how I elevated my hire into a COO.Listen to Related Episodes:How I Built a 7-Figure Brand: A Conversation About Growth, Pivoting and Scaling📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode582

Can I be real with you?There have been times in my business when I wanted to burn it all down. Shut the laptop. Toss the planner. Delete the Instagram account. Sound familiar?But what I’ve learned over and over (the hard way, of course) is this: You don’t pivot because you’re “over it.” You pivot because you’ve EARNED it.Inside this solo episode, I’m pulling back the curtain on what it really takes to pivot your business—and spoiler alert: it’s not just about following your gut or chasing a shiny new idea.It’s about doing the WORK before the change.This episode was inspired by a flash-fire Q&A I hosted on Instagram. And y’all did NOT hold back—question after question poured in about how to pivot, when to pivot, and what to do when you’re just plain tired of what you’ve been building.So today, I’m walking you through the 5 key steps to earn the right to pivot your business:Why consistency is the ultimate credibility-builder.How to tell if you’ve truly put in the reps (or if you’re just tired).What to do when you’ve operationalized everything... and it’s still not working.How to pivot strategically, not emotionally.I also share some tough love about the difference between changing direction because you're frustrated and changing direction because you've learned everything you can from your current path.If you're at a crossroads in your business—debating whether to pivot, push through, or throw in the towel—this episode is your permission slip to get clear, focused, and real about what comes next.Because let me tell you something, friend: you don’t pivot to escape the work—you pivot because you’ve DONE the work.Now let’s do this together.Click play to hear all of this and:[00:02] How I use Instagram DMs to connect with YOU (and where this episode idea came from)[00:58] The advice that changed everything: “You have to earn the right to pivot.”[02:00] 5 ways to know if you’ve earned your pivot: from consistency to operationalization[03:41] Why learning hard lessons is the secret ingredient to strategic change[04:37] What a true pivot really means (and why “being over it” isn’t enough)[06:27] Behind-the-scenes of my own pivot preparation—and how I lessened founder dependency[09:00] What makes a pivot successful vs. what makes it a disguised escapeListen to Related Episodes:How I Built a 7-Figure Brand: A Conversation About Growth, Pivoting and Scaling📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode581

Jessica Marx joins me to share how she helped scale a biotech company to a multi-billion-dollar acquisition—and why she’s now on a mission to help small business owners build companies that run without them. We dive into what makes a business truly scalable, the most common reasons entrepreneurs burn out, and how to turn your business into an asset instead of a job. If you’ve ever wondered what it takes to exit—or just step back—this episode is for you.Click play to hear all of this and:[01:30] How Jessica went from a corporate career to a risky biotech startup (and why a folding table didn’t scare her)[04:00] What it really takes to scale a company—and why her corporate experience was the opposite of most women’s[06:55] Inside the multi-billion-dollar acquisition and what she learned reporting to legendary CEOs[08:45] Why fast growth is often a red flag—and how to avoid building a business that self-destructs[11:30] The one belief shift that changed how Jessica helps small business owners scale (without sacrificing freedom)[17:10] How Jessica supports high-achieving entrepreneurs to create businesses that run without them[20:00] Tactical ways to remove yourself from the “everything” seat in your companyListen to Related Episodes:Scaling Your Business Effectively with Jereshia HawkHow to Create Team Systems and Operations That Simplify Scaling and GrowthConnect With Jessica Marx:Jessica Marx is a powerhouse business strategist, speaker, and host of the Millions Were Made podcast. With a background in commercial real estate and biotech startups, she scaled a company from startup to multi-billion-dollar acquisition, overseeing a 500+ person sales division. Today, she helps 7- and 8-figure entrepreneurs build sellable, sustainable businesses that don't rely on them to survive. She’s passionate about transforming burnout-prone businesses into true assets that provide freedom, impact, and—yes—massive ROI.📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode580

Ever feel like you're doing everything but getting nowhere? In this episode, I dive into how I reclaimed my time, energy, and CEO role by doing a time audit (yes, it's annoying—and yes, it's worth it), delegating what no longer served me, and creating intentional blank space on my calendar. Spoiler alert: focus is the real F-word in business. If you’re ready to stop spinning your wheels and start scaling with clarity, this one’s for you.Click play to hear all of this and:[00:50] Why focus is the F-word entrepreneurs need most[02:50] The power of a Time Audit (yes, even if it’s Annoying)[03:47] A powerful way to align team productivity with company vision.[04:47] Working myself out of a job (and why it matters)[05:50] The Uncomfortable Truth About Blank Space on Your Calendar[06:57] The 3 questions every visionary leader should ask before launching the next thing.Listen to Related Episodes:How to Double Your Energy and Focus with Tanessa Shears📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode579

Let’s be real—taxes aren’t sexy… but keeping your money? That is hot.In this episode, I’m sitting down with Karlton Dennis, a licensed tax strategist who’s on a mission to help entrepreneurs stop overpaying the IRS and start building generational wealth.From tax write-offs to entity structure to real estate hacks—you name it, Karlton breaks it down with energy, clarity, and humor. (Yes, we actually laughed while talking about tax codes. Who knew?)And here’s what makes Karlton different: He doesn’t just focus on taxes. He helps you think like a CEO and build a wealth plan that aligns with your vision.Here’s what we cover:Why your business structure matters more than you think (S-corp vs LLC vs sole prop—oh my!)How to LEGALLY write off things like your home, travel, kids, and even your car 🚗The tax strategies you need to know before you hire your first employeeWhy the tax code isn’t “rigged”—it’s a blueprint for how to operate your businessHow wealthy people use taxes to build empires (and how you can too)This conversation isn’t about loopholes or sketchy advice—it’s about understanding the rules of the game and using them intentionally.Whether you're just starting out or hitting 7-figures, Karlton shares insights that can put real money back in your pocket. Trust me, you’ll want to grab a notebook for this one. 📓P.S. Karlton even flipped the script on ME in this conversation—and gave me some clarity around my business structure. So if you're an entrepreneur, freelancer, or CEO-in-the-making… don't skip this episode.Click play to hear all of this and:[06:48] Why the tax code is designed to help business owners (and how to use it to your advantage)[12:36] The difference between an LLC and an S-corp—and when it’s time to switch[21:42] How to legally write off business trips, your home, and even your children[28:19] Why wealthy people pay less in taxes—and how you can apply the same principles[36:55] Common mistakes entrepreneurs make that cost them thousands[45:20] The real power of tax strategy: freedom, flexibility, and generational wealthConnect With Karlton Dennis:Karlton Dennis is a licensed tax strategist, real estate investor, keynote speaker, and content creator who specializes in helping business owners reduce their tax burden, increase profitability, and build long-term wealth.With millions of views across social media and a reputation for making complex financial strategies simple and relatable, Karlton is the go-to expert for entrepreneurs who want to grow smarter (not just harder).He runs a tax firm and offers education and consulting programs to help founders—from solopreneurs to multi-million-dollar CEOs—design tax strategies that serve their lifestyle and legacy.Learn more at: karltondennis.com📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode578

Ever wondered what it really takes to build a high-performing sales team from scratch?In this raw and real episode, I’m taking you behind the scenes of our newest offer — Consistent 10K — and exactly how we’re building the sales department at Jasmine Star Brands from the ground up.You’ll hear:Why we launched a new high-touch, high-accountability programHow we defined the perfect-fit client before sellingWhy I rebranded "sales calls" as Clarity CallsThe $20K investment we made into sales coaching — and what it taught usThe scary (but necessary) decision to do the first sales calls myself before handing them offIf you’re building a sales team, scaling a high-ticket offer, or just love a juicy behind-the-scenes look at growing a 7-figure brand... this episode is for you.Let’s talk real results, ROI, and the sweaty-palmed moments no one sees. 🙌Click play to hear all of this and:[00:01] Why I’m building a sales department now, after years of one-to-many sales.[00:45] The truth behind launching our new offer, Consistent 10K, and how it's different.[02:10] The four qualities we looked for in ideal clients: hungry, ready, determined, and responsible.[03:20] Why we called them “Clarity Calls” (not sales calls) and how that shifted everything.[04:05] The moment I realized I needed help — and who we hired to teach us how to sell at scale.[05:30] The $20K investment into a 90-day coaching program — here’s what happened next.[07:00] Real-time reflections: what I recorded right after our first onboarding call.[08:45] Why Katie and I are doing all the calls first before handing them to our team (and how that builds trust).>>Join the waitlist for the Consistent $10k here<<For full show notes, visit jasminestar.com/podcast/episode577