The Jag Show: Podcast Tips, Tricks, and Best Practices

Registered Dietitian Melissa Joy Dobbins is The Guilt Free RD and her podcast Sound Bites just went over 400,000 total downloads. Today, she explains how she started, how she got there, and the conventional podcast wisdom she took -and ignored.Much of her background is in traditional media, including television experience in her home market of Chicago. As she delved deeper into podcasting, she realized that while she could rely on some of her media instincts, but had to revamp her style in other areas.We cover a number of podcast topics including:Interview Prep (including a Guest Intake Form)Show frequencyShow lengthPain points on the technical sideLeveraging your professional network to grow the showUsing the podcast, to then, in turn, grow your networkMonetizing the showResources:Sound Bites Podcast Website: https://www.soundbitesrd.com/Melissa on Twitter: https://twitter.com/MelissaJoyRDMelissa on Facebook: https://www.facebook.com/MelissaJoyDobbinsSoundBites/JAG in Detroit Podcasts Website: https://jagindetroit.com/JAG on Twitter: https://twitter.com/JAGinDetroitJAG on Facebook: https://www.facebook.com/JAGinDetroit/*Disclaimer: Melissa Joy Dobbins is a client of JAG in Detroit, LLC. Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week has me thinking about two important aspects of creating a podcast.Be comfortable - my setup and neck taught me this the hard way.Know your audience, and the difference between a private and public conversation.IMDB is now listing audio podcasts: https://getsatisfaction.com/imdb/topics/policy-update-audio-only-podcasts-can-now-be-listed-on-imdb?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-06-01New features and integrations from Descript: https://blog.descript.com/descript-36-new-features/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-06-01Should Apple Podcasts have a donate button? Interesting piece in 9to5 mac, originally reported in Podcast Business Journal: https://9to5mac.com/2020/05/31/apple-podcasts-should-allow-patreon-style-donation-options/Daniel J Lewis of My Podcast Reviews reports that Apple broke another record in may, with 90,000 new podcasts created: https://mypodcastreviews.com/podcast-industry-statistics/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-06-02 Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I first met Johnny Peterson from Straight Up Podcasts at Podcast Movement in Orlando last summer - you know, in the old days when we could travel. Since then, we've both joined a podcast editors' discussion group, where we have a monthly conference call to share ideas. I called down to Fort Worth, Texas, to learn more about Johnny's podcast and business journey.In this episode we cover:How a few fortuitous moments at TCU led Johnny to podcastingThe importance of your recording environmentJohnny's $700 boo-booMy epic fail attempting to interview Ryan SeacrestParticulars of editing a good podcastJohnny's biggest podcast pet peevesThe power of short (under 5 minute) podcastsWhat each of us has learned, and where we hope to take our similar, yet different, businesses.Resources:Johnny on Twitter: https://twitter.com/johnny3tersonStraight Up Podcasts on Twitter: https://twitter.com/straightuppodsStraight Up Podcasts Website: https://straightuppodcasts.com/JAG in Detroit On Twitter: https://twitter.com/JAGinDetroitJAG in Detroit Website: https://jagindetroit.com/My Ryan Seacrest interview, referenced in today's show: https://thejagshow.simplecast.com/episodes/my-2014-ryan-seacrest-interview Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In my upcoming (June 2) episode of The Jag Show Podcast, I tell Johnny Peterson about my worst audio mistake ever, blowing an entire interview with Ryan Seacrest. Ryan was gracious enough to let me come back to the second day of American Idol auditions in New Orleans and take a second, abbreviated, crack at it. Here is that two minute interview. Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Joe Rogan feels "gross." https://www.nytimes.com/2020/05/25/opinion/joe-rogan-spotify-podcast.html?login=email&auth=login-emailJames Cridland - podcast was never an open ecosystem to begin with! https://medium.com/@JamesCridland/with-spotify-and-joe-rogan-what-now-for-podcastings-open-ecosystem-19c2032c17eeCall Her Daddy back with Alex Cooper, no Sofia Franklin.Google Podcasts Manager: https://podcastsmanager.google.com/Amazon getting into podcasts- will Amazon Music replace TuneIn as default for Alexa?86 year old Larry King - "The Millionth Question." Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Earlier this month, Tim O'Brien of O'Brien Communications in Pittsburgh wrote a great piece in Podcast Business Journal, "Social Media Alone Is Not The Way To Grow An Audience." Link: https://podcastbusinessjournal.com/social-media-alone-is-not-the-way-to-grow-an-audience/I cited this article in a previous "Five Minute Friday" episode of The Jag Show, and Tim and I connected on Twitter. Within a couple days, he agreed to come on my show and expand on his thoughts from the article.People who interact with your brand on social media aren't necessarily the same people who will listen to a podcast. Social is a passive experience, as opposed to the active listening that happens when listening to your show. Think about how many times you've liked a post without even reading it.Tim and I share the pitfalls of podcasters getting distracted by "shiny objects" like video, social media and more. Your audio quality and content must remain paramount. Without that, it doesn't matter how you market yourself.We discuss the intimate ways audio can connect with your audience, and the way that audience will interact with you. And your podcast can be a branding tool to keep you top of mind with your clients and customers. Guesting on another podcast exposes you to an audience that is "podcast consumption ready" - someone who's already willing to commit the time to listen to a show.Finally, Tim discusses his podcast, Shaping Opinion, and his business O'Brien Communications in Pittsburgh. And we take a look at how the COVID-19 Pandemic has affected both.Links:O'Brien Communications Website: http://obriencommunications.com/Shaping Opinion Podcast: https://shapingopinion.com/JAG in Detroit Website: https://jagindetroit.com/ Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Three big stories in podcasting this week...The folks at Podtrac say that for the 4th and 5th weeks, podcast download and audience growth is up for the 4th and 5th straight weeks, respectively. This seems to be driven by both folks settling in to the (overused cliche alert) "New Normal" but also some states opening back up and commuting on the rise. https://analytics.podtrac.com/blog/2020/5/18/weekly-podcast-data-amid-the-coronavirus-crisis-update-through-may-17-2020?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-05-19The biggest podcasting story this week, is Joe Rogan's new deal to go to Spotify exclusively for audio and video. The deal is worth over $100 million, and it raises lots of questions. Many industry experts say it's no longer a podcast if it's not on an open RSS feed available anywhere. But will other successful shows follow the same exclusivity path? Joe's the biggest fish out there - who's next? One thing that's not in question, Spotify has deep pockets, and they are heavily investing in becoming the industry leader in podcasting. Meanwhile fat and lazy Apple is adding audio to Apple News, but not as a podcast? And slow-moving Google finally discontinued podcasting on Google Play. Yay. Spotify's stock up 7.7%. More on the Rogan story: https://www.nytimes.com/2020/05/20/business/media/joe-rogan-spotify-contract.htmlThe other story big enough to make the New York Times was the saga of Barstool sports and their show "Call Her Daddy," hosted by Alexandra Cooper and Sofia Franklyn. Barstool picked up the show, promoted it, and it grew from 12,000 to 2 million downloads. As part of the deal, the hosts agreed to a salary, with hefty bonuses. In exchange they gave Barstool the right to the intellectual property. https://www.nytimes.com/2020/05/19/style/call-her-daddy-podcast.htmlEdison Research's webinar Thursday on Podcasting: Connection and Community During Quarantine left me with two big takeaways.As always, if you need help creating or improving your podcast, feel free to reach out to me.https://jagindetroit.com/Or email: [email protected] Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Really enjoyed chatting with the guy who does what I do - but in the town I grew up in. David Yas runs Pod617, the Boston Podcast Network. We begin with his eclectic background as a lawyer, in the newspaper business, and more - and how he got into podcasting.In forming the Boston Podcast Network, David really cultivated an eclectic group of talent, including radio veterans, comedians, and other local personalities.David shares the story of one of his favorite interviews, when Whitey Bulger's attorney, Jay Carney, told him all kinds of stories about Whitey's past. This leads to a discussion of the art of interviewing - and letting your guest talk, as opposed to sticking to the script.We also get into how the Coronavirus pandemic has affected David and his business - how he's pivoted to working with clients remotely. We look at how that might affect podcasting in the future in terms of in-person vs remote recordings, and how other emerging technologies could impact the industry.David actually started a program where he sends microphones to clients that are recording remotely. He explains the thought behind that.We take a look at Squadcast, Izotope, and wonder why professional broadcasters aren't taking the small steps to sound and look good - when it's so easy to do so!Finally, I would be remiss to not ask David how The City of Champions is coping in a world without sports.Resources:Whitey Bulger Interview:https://podcasts.apple.com/us/podcast/whitey-bulger-lawyer-jay-carney-2015-interview/id975404594?i=1000422894120&fbclid=IwAR3dX2oKz8QJ3kjoTqJ9NS2ZRK7KeH_iMdVx-MFkS_tmrcBmIT0oPE-fjNgPod 617 Website: https://pod617.com/The Boston Podcast: https://pod617.com/boston-podcast/My interview with Mick Foley: https://link.chtbl.com/jagmickfoleyMy website: https://jagindetroit.com/ Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tomorrow (May 19th), I'll be releasing my interview with David Yas, of Pod617 and The Boston Podcast network. We discussed the art of interviewing, and I referenced the one interview I did where I just shut up and let the other person do all the talking - when I interviewed Mick Foley before Wrestlemania XXX in New Orleans. If you followed WWE in the 90's and 2000's, Mick will have you hanging on his every word. I know I was. Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I find myself often falling into that trap of judging myself on my download numbers, as most podcasters do, and I have to remind myself that downloads aren't the priority of my podcast. I had clear goals for Season 3 of The Jag Show, includingDoing interviews to expand my network in the podcasting spaceEstablishing myself as an authority and leader in podcastingGiving myself the reps of creating content so that I can continuously relate to the issues my clients have.I'm doing all of those things, and loving it. In my old radio days, I'd be counting web hits and Facebook likes. But podcasts aren't "broadcasts" - they are "narrow-casts." And the content and interaction are more important than the downloads. If you're doing a podcast "about everything for everyone," chances are you just like hearing yourself talk. As Dave Jackson says, your podcast should not be Neapolitan Ice Cream - nobody likes it. https://podcastbusinessjournal.com/nobody-likes-nopoletin-ice-cream/Podcast Movement has moved its dates to October 19-22, 2020. https://vimeo.com/415545780/10e34265ddiHeart's Bob Pittman says podcasting revenue is up 80% in Q1. Meanwhile they are having trouble filling a prime opening - PM Drive here in Detroit. Podnews reports that on their investor call, they mentioned podcasts 57 times and radio only 49.We've seen a ton of conflicting data about what podcasting is doing in our quarantined world. The wicked smaht folks at Edison Research are doing a webinar on this - Thursday 5/21 at 1 Eastern.Tim O'Brien had a great article in Podcast Business Journal this week, explaining how social media alone won't grow your show: https://podcastbusinessjournal.com/social-media-alone-is-not-the-way-to-grow-an-audience/As always, if you need help creating or improving your podcast, feel free to reach out to me.https://jagindetroit.com/Or email: [email protected] Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I was thrilled to talk with Carrie Caufield Arick, one of the first podcast editors and coaches I met in the space. You name it, she does it - editing, coaching, consulting, workshops, helping run a Facebook group for female podcast editors, and more.Carrie told me how she got into the space, first as a podcast listener, and then a creator and coach. We compared notes about getting started and growing our businesses.We got into editing philosophy - both in terms of content and a little technical geekery. Her advice: "PUSH ALL THE BUTTONS."This led us into a discussion of how men and women hear - and process - audio differently. And we don't just mean on the technical side. It also comes down to nuances in language - what we say and what we hear. And for women, it's sometimes a fine line between being aggressive and being considered a....well, you know what.These ideas led Carrie and some others to create the Just Busters Facebook Group - a place for only female editors to congregate and discuss. Turns out, women often use the word "just" as an unnecessary qualifier to come off as non-threatening. Carrie walked us through the conversation that led to the group's creation, and how it's grown since.Finally, Carrie explained her coaching business and how she works with both podcast creators and podcast editors. And she explains how she's adapted her business in the wake of COVID-19.Resources:Carrie's YaYa Podcasting: http://yayapodcasting.com/Jon's JAG in Detroit Podcasts: http://www.jagindetroit.com/ Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Google is continuing to play catch-up with Apple and Spotify - now launching their own podcast manager to give you detailed analytics on your shows. Super easy to set up - you just need a Google account and access to the email address associated with your show. https://podcastsmanager.google.com/Apple and Spotify continue to be 1 and 2 in the space respectively though.And Spotify is making serious in-roads. They beat Apple in many foreign countries, lead the state of New Jersey, and momentarily took the lead in California and New York, according to Q1 data from Voxnest. https://blog.voxnest.com/apple-spotify-podcast-listeners-q1/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-05-01Rob Walch of Libsyn says downloads were down 15% in April. https://podcastbusinessjournal.com/downloads-down-due-to-coronavirus/This American Life has won the first Pulitzer Prize for Audio Journalism- for their episode "The Out Crowd" about Mexican immigration. https://www.thisamericanlife.org/about/announcements/we-just-won-the-first-ever-pulitzer-prize-for-audio-journalismI learned this week that I need to work ahead more in terms of booking and recording guests, and I started using Chartable Smart Links, Headliner for videos, and Calendly to book recording time.https://chartable.com/https://www.headliner.app/ Rode is giving away $150,000 worth of gear in the return of their My RodeCast competition: https://myrodecast.com/Congrats to my boy Joel Saul-Sehy and the Stacking Benjamins podcast - now part of Westwood One's network! Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today, I'm going into the vault to bring you my first podcast interview - with former coworker Don Banks, of iHeartMedia in New Orleans. Don, through Ancestry DNA, found his birth family, at age 58. It's an amazing, touching, heartwarming story, and one we could use these days.From a podcast perspective, I think it's important to look back at your first episode. Most podcasters will hate what they hear. For me, I've definitely learned a lot since then. And while my production skills could have been better when I started, the content is worth it. It also helps that Don has a professional radio setup in his home. As for me, I was using Zoom at my kitchen table. A hard lesson learned.Technical jargon aside, this is an amazing story. I hope you enjoy.JAG in Detroit Website: https://jagindetroit.com/Email Address: [email protected] Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Matty Staudt says your intro matters. And he's right.Which podcast advertisers are spending more in the age of Coronavirus? Magellan is out with a list of their Top 10, as published on Medium.5 - furniture, 4 online entertainment, 3 -hobbies and lifestyle, 2- home goods. 1- alcoholThis American Life is now on Spotify, and it's not alone. Spotify has joined Apple with having a million shows. 150,000 podcast uploads happened in March, up 69% month over month, according to the Swedish company.One more piece of Spotify news - their platform Anchor can now turn your video call into a podcast. James Cridland, editor PodNews, and a thought leader in the space, chronicled an amusing exchange with one of these folks.Podnews has a nice sheet to see if your host is IAB certified. Should you avoid COVID-19 talk in your podcast? A new Mindshare study says 51% of Americans are limiting their media consumption due to Coronavirus fatigue. FInally, smart speaker usage is up in the age of quarantine, according to NPR and Edison Research.I have a new podcast project with my collaborators at Tanner Friedman Strategic Communications - it's called Michigan Motors Forward. I've been inspired by the 15 minute stories that Metro Detroit business owners have shared with me.As always, find me on social at @JAGinDetroit or on my website at www.JAGinDetroit.com. Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

And he lost weight doing it! We'll get to that later.Evo Terra is an OG in the world of podcasting. While Apple has just gone over a million shows, Evo is credited with having the 40th podcast...ever. In a recent episode and blog of Podcast Pontifications, he wrote, "Stay out of our Podcasting Lanes, Broadcasters." Since this is a subject near and dear to my heart, I reached out.Evo explained why he believes broadcasters, especially in television, are not taking the easy steps to sound and look good - even though podcasters figured this stuff out years ago. From there, we took a deeper dive into the complicated relationship between broadcasting and podcasting.We've seen so much data on the effects of Coronavirus on podcasting, much of it conflicting. I asked Evo how he feels the pandemic has affected the space. He drew on his relationships with podcast hosting platforms to really dig into the data.Here's what we know. Some genres are down; some are up. Listening has drastically shifted to later in the day - and podcast creation is skyrocketing.Next we zoomed out to get Evo's thoughts on podcasting as an industry - where we've been, where we are, and where we are going. Spoiler: Despite its slow climb, Terra is very bullish about its future.We also discussed the pitfall of podcasters starting with "how do I make money?" What's really behind that, and what should content creators really be focused on?I had to ask a man who's been in the space for 16 years for his 3 biggest pet peeves about podcasting. His answers may surprise you.We didn't get super technical but I did have Evo explain, in laymen's terms, the new partnership that Squadcast has undertaken with Dolby to make hosts sound like they are in the same room.And yes, finally, we spoke about Evo's diet of living on only beer and sausage for a month. Not only did he survive, but he lost 15 pounds!Resources:Evo Terra's Podcast PontificationsSimpler Media WebsiteEvo Terra on TwitterPodcasting for DummiesExpert Podcasting for DummiesThe Beer DietJAG In Detroit WebsiteJon "JAG" Gay on Twitter Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There are now 1,000,000 podcasts in Apple.Rob Walch of Libsyn says desktop listening is up a point to 12% I've discovered in remote recording that Apple Airpods only sound good - when paired with an Apple device.Need to check your microphone quality? Try this website: Mic Check dot meMedium has a nice article on How to deal with a Lazy Podcast HostPodcast Movement has a good read on Staying SaneEdison Research and NPR Smart Audio report webinar Thurs 4/30 2pmI'm thrilled to have launched a new podcast series in partnership with my partners Tanner Friedman Strategic Communications. It's called Michigan Motors Forward, and it features Metro Detroit business leaders who have adapted their operations and helped their community during these difficult times.As always, if I can help you with launching your podcast, or with any podcast questions in general, you can always find me on social media at @JAGinDetroit - or send me an email - [email protected] Home and Stay Safe. Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

ESPN has more podcasts than you can count, and the man in charge is Peter Gianesini. I asked him how ESPN came into podcasting, and the evolution of it - from repackaged audio to original content.How does ESPN Digital evaluate who can become a podcast host? And do personalities approach them, or vice versa? Pete gave me a few examples.What about content? What does a sports network do when there are no games?How has listener consumption shifted for ESPN's shows?Pete also explained how the network was able to work ahead before the world changed; making sure hosts and producers could secure the equipment needed to work remotely. How forgiving - or patient - has the audience been as they work out the audio kinks?We of course discussed the decision to release the Michael Jordan documentary ahead of schedule, and the massive reaction the first night garnered on social media. (Note: it aired Sunday night and we taped this podcast Monday afternoon.)Fun Fact: Pete and his family are big Disney fans, and when the country shut down, they decided to do Disney...at home. We also swapped stories of meeting childhood idols. I thought I had a great story about Steven Tyler. His about Don Mattingly was better.Finally, I asked Pete the one burning podcast question that's been on my mind lately. How will radio and podcasting compete and/or co-exist? He gave one of the best answers I've ever received with regard to that question. Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As a former radio guy, I've spent a lot of time covering the often converging lanes of broadcast and podcast. For many in podcasting, the fear is that large radio corporations will "elbow" their way into our space. For me, I worry that these large corporations - iHeartMedia, Entercom, and others - are going to do what they did to radio. That is, put profits ahead of product and make the product watered down and often unlistenable.For example, iheart has furloughed most "non-essential" employees, but hey, they launched a new podcast! It's got commencement speeches for the class of 2020 from celebrities, including Chelsea Handler, Eli Manning, Hillary Clinton and Jimmy Fallon. Entercom put out a press release bragging about their podcasting numbers being up. Wonder how that hit morning and midday hosts Chuck Edwards and Cadillac Jack, both recently laid off from their country station WYCD here in Detroit. Or Mistress Carrie and Mike Hsu formerly of heritage rocker WAAF Boston, sold off to a Christian broadcaster after 50 years for a quick $10 million.Evo Terra, a thought leader in the podcast space, commented this week on broadcasters in our space - his message: get out. Essentially, he railed on fired radio DJ's who are recording into their internal laptop mics and calling it a podcast in an effort to "keep it real." Evo's point: podcasting is much more than the bastard stepchild of radio. Sorry, Bob Pittman.Onto the positive - there are a number of great resources for podcasters that have been published this week.The folks at Podcast Movement have put out a guide to help answer the burning question of what mic should I use? There are a million guides out there on this topic, but this one is very detailed with a lot of videos.Speaking of the fine folks at Podcast Movement (fingers crossed for Dallas this summer), they've also got a very useful piece on popular side hustles for podcasters as, like most of us, they try to make ends meet right now.Speaking of Coronavirus, Podcast Business Journal has a nice "roundtable" article on what to make of the often conflicting podcasting stats in the era of COVID-19 and social isolation.Next weekend (April 25-26), there's going to be a virtual podcast festival, with money being raced for COVID-19 relief.Podapalooza benefit: Podapalooza dot orgThe New York Times reminds us that Facebook, Netflix, and YouTube consumption are all up on desktop. Keep that in mind as you produce your podcast - many of your listeners may be listening on your hosted website or an embedded player, as opposed to their favorite podcast app.Finally, Kim kardashian is apparently launching a podcast? I only mention this to help my SEO.Finally, if you're interested in developing your own podcast, i'm here to help.WebsitePackagesEmailFind me on social at @JAGinDetroitOr call 313-757-2524 Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Catherine O'Brien owns Branch Out Programs, an end-to-end podcasting production company out of Baton Rouge, Louisiana. We spoke about our shared experience of acclimating to the Pelican State, as well as her journey into podcast creation.Catherine has also started Red Stick Strong, a podcast showcasing local Baton Rouge businesses and how they are adjusting in an era of stay-at-home orders and social distancing. She spoke about the opportunity to give back to the community that has welcomed her in.For more, you can find Catherine on Twitter and Instagram. Red Stick Strong is on Instagram as well.Find JAG in Detroit Podcasts on Facebook Twitter and Instagram or on the web at www.jagindetroit.com. Or Email me: [email protected] Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Joe Biden's new podcast brings to light one of the biggest dilemmas a podcast editor faces - how much do I cut? We start by delving into the uniqueness of this situation. There was an article in Intelligencer just eviscerating the pod, but I'll focus on the editing piece.The other big news this week came from Squadcast (full disclosure: I'm a referral partner) - about enhancements to their already outstanding system. They've actually partnered with Dolby, the surround sound people, on tweaks to really make it feel like you and your guest are in the same room. You can watch the replay of their webinar for details here.An analyis from Podtrac says that while podcast listening dipped at the beginning of the Coronavirus pandemic, it seems to be leveling off. This fits with the analogy Matt Cundill made in Tuesday's episode of the Jag Show, about someone firing a gun in the air of a crowded room. Everyone scattered, but eventually, all will find their way back.A couple points about storytelling and interviews. There's a nice article from Podcast Movement about the art of story telling - the "plus minus" - and how to tell a compelling story, you have go up and down.A huge shoutout to my partners at Tanner Friedman - a podcast we worked on together, We Are Human First - has won podcast gold in the international 2020 Hermes Creative Awards!When it comes to interviews, nobody is better than Howard Stern. Yes, he made a name for himself by pushing the envelope and being raunchy. But that's not why he's been at the top of the mountain for decades. Howard has an unbelievable ability to get people to open up, and he's a great listener. He goes into his interviews prepared, and he controls the room. He interviewed my favorite athlete of all time yesterday. I spent today listening to it - all two hours and ten minutes. It was that good. (Disclaimer: it did get a little raunchy, but not until the last 30 minutes or so.) Was it a perfect interview? Nope, but it was longer than most feature length films. And it kept my attention the whole time. Smartly, it's only available on the SiriusXM app, which is free right now.Finally, if you're interested in developing your own podcast, i'm here to help.WebsitePackagesEmailFind me on social at @JAGinDetroitOr call 313-757-2524 Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

After many years as a radio personality and programmer in Canadian radio, Matt Cundill began consulting audio creators. This eventually led to a career in podcasting and more as part of The Sound Off media company. He also hosts the The Sound Off Podcast, "the podcast about broadcast" which is a must listen for any current or former broadcasters. And I don't just say that because I'm a former guest. I wanted to pick Matt's brain on all things podcasting, as he brings a data-driven programmer's approach to his clients. He started by taking us through his radio journey and how it led him to podcasting. Then we dove in to how he helps clients market their podcasts and best practices for both content and sharing it. Matt explained dynamic ad insertion, a way to get current advertising into past episodes. And I asked him how and when podcasters can start selling ads.Finally, we looked at the (early) data on how Coronavirus is affecting podcast consumption.And yes, there was a little bit of Bills/Patriots smack talk.Find Matt on Twitter at Matt Cundill and Sound Off PodcastFind JAG on Twitter at JAGinDetroitFor help with your podcast reach out to [email protected] check out my website - JAGinDetroit.com Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In today's 5 minute Friday, we look at how the Coronavirus and "Social Distancing" have affecting the podcasting industry. It's still early, and a number of studies have shown conflicting data, but here are some interesting takeways:Podcast downloading is shifting later in the dayListening on embedded web players is upOverall podcast advertising revenue down 20%, compared to 90% OOH18% of Adults say they are listening more, with the biggest jump among Generation Z.News podcasts are up, and sports podcasts are down.More brands are seizing the opportunity to launch pods, including Joe Biden, Andrew Yang, and The Washington Wizards NBA team, who want to stay top of mind during the NBA stoppage.An article from Spotify suggests incorporating listener interaction to improve your show's numbers.The Rodecaster Pro studio has a beta firmware update, which includes reverb, more control over processing, and an MP3 export. They also have a new mic preset for the RE-20 microphone. I'm gonna wait until they finish beta testing it, and I'm also waiting for a preset on my mic , the Shure SM7B.Dr. Anthony Fauci continues to be everywhere, including on Dr. Sanjay Gupta's show, and on the Daily Thursday morning. On The Daily, Michael Barbaro asked some pretty tough questions, and Fauci showed that his brilliance isn't limited to diseases. He's pretty good with the media too. I'm fine with beefing up security around him - the man is a national treasure.Apple has launched a list of Coronavirus related podcasts.Many podcasts are also small businesses - and some are taking donations from those who have a few bucks to spare at this time.Podchaser has launched #Reviews4Good - for every podcast review, they'll donate 25 cents to Meals on Wheels. If the podcast host replies, they'll double it to 50 cents.For a laugh - it's being called the Tinder of Podcasts - a service called MatchMaker.FM - it won't pair you up with a mate, but it will match podcast hosts with guests.Finally, I've launched new pricing tiers on my website for podcast services. And with a nod to my radio background, I've color-coded them to match record sales. The silver package is editing only - you send me your file, I send it back. The gold package involves me recording your whole show remotely;i in the platinum package, I'll cohost it with you. And once the quarantine is lifting, the diamond package will involve me coming to you to record in person. Read more about my packages here.More on JAG in Detroit:WebsiteFacebookTwitterCall: 313-757-2524Email: [email protected] Affiliate LinkSimplecast Affiliate Link Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I'm joined today by a blast from the past - Michelle O'Dell, whom I worked with in Burlington Vermont from 2007-2011. She's beginning on the path I set out on a little while back - moving from radio to podcasting. We talk about the transition, how other radio folks can do it, and we reminisce a little bit about our time at WXXX-FM - 95 Triple X. Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A quick recap of what's happened in podcasting this week.The big news: Google Podcasts is finally available on iPhone and iPad iOS operating systems. It appears the podcast rush in this time of "social distancing" may have finally lit a fire under Google, which has been lagging behind in the space. However, there may be some hiccups, as James Cridland explains in Thursday's issue of Podnews - a daily newsletter and podcast that you should subscribe to if you have any interest in podcasting.As we explore the effects of COVID-19 on podcasting, it appears that some advertisers are increasing their spend, and some are decreasing it. For example, VPN providers, household products, and alcohol advertising is up. Not surprisingly, travel, live entertainment, and gambling is down. You can read more in this piece from Medium.With regard to podcasts themselves- news and health related podcasts (especially the recent surge in Coronavirus-related shows) are of course up. However, before you produce a COVID-19 episode, remember this rule: content is king. Think about how many emails you've received this month on the topic - no doubt from every brand that has you on a subscription list. The note from Doordash about contact-less delivery? That's helpful. The note from the Michigan lottery about social distancing? Meh, not so much. Give your audience information about what you're doing for them - parroting information from the government about social distancing and staying at home won't offer anything of value. And it may result in you landing in the wasteland of "Unsubscribers."Easy-to-use podcasting host Anchor announced this week that you can now record a show with up to 4 people. I have mixed feelings about Anchor. Their hosting is free, but as with all things, nothing is really free. There's a lack of clarity about privacy and who owns your content. If you want to get your feet wet in podcasting with minimal financial commitment, sure, give them a try. But if you want to be serious about a show, including getting real analytics, I recommend a platform like Simplecast (disclaimer: I'm a referral partner) or Libsyn.Finally, I did a bonus episode this week about recording remotely. With that in mind, here's a great article from The Podcast Host about the same, in even more detail. Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Since the recommendations to limit non-essential travel and requests for social distancing, I have temporarily stopped recording on site with clients. And while I'd love to be in the same room with someone when I record a podcast, it's simply not feasible at this time. Today I want to provide some recommendations on equipment and strategy for recording a podcast remotely.Microphones (most expensive first):Electro Voice RE20 XLR MicShure SM7B XLR MicSamson Q2U XLR/USB MicATR 2100 XLR/USB MicAdapter:Scarelett Focusrite XLR to USB AdapterDAW (Digital Audio Workstation) Software (most expensive first):Pro ToolsLogic Pro (Apple iOS only)Adobe AuditionHindenburgAuphonicAudacityAffiliate Links:Squadcast Remote Recording Referral LinkSimplecast Hosting Referral LinkContact JAG:313-757-2524Email: [email protected]: JAGinDetroit.com Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today, we open with Edison Research's Infinite Dial Survey, released yesterday, with big numbers for podcasting:212 million Americans (75%) are now familiar with the term “podcasting.”155 million (55%) have listened to a podcast.104 million (37%) are monthly podcast listeners.68 million (24%) are weekly podcast listeners.On average, weekly podcast listening is up to 6 hours, 39 minutes.Weekly podcast listeners consume, on average, 6 podcasts per week.Monthly podcast consumers have grown 16% year over year, cresting 100 million Americans for the first time.You can view the entire survey (with slides) HERE.Next, some stories of our first full week working from home - my wife and I, in our little house that has become a shared workspace. While I realize the COVID-19 is dire for many people, we are trying to find humorous moments to keep our sanity. I share a few.Finally, it's easy, and almost reflexive, to cast aspersions on young people who aren't taking this pandemic seriously. You can watch the spring breakers, or you can see this through the eyes (and words) of a very bright 18-year-old high school senior.Contact Info for Jon Gay at JAG in Detroit Podcasts:Facebook Twitter Instagram LinkedInWebsite: JAGinDetroit.comEmail: [email protected] Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the US, we've finally hit a tipping point with regard to Coronavirus concern. And among all the talk of staying home, avoiding large gathering, cancelled sporting events, and working remotely - could this be podcasting's watershed moment?Now, I don't want to seem insensitive to the millions that have been and will be affected by this global pandemic. However, the ability to record, fine tune, and publish valuable, timely information will be crucial in the weeks to come. If there were ever a time to get started, it's now.Resources:Samson Q2U microphone - with XLR and USB connections - $60Edison Research Infinite Dial Survey, out Thursday 3/19 at 1pm.Presentation: So You Wanna Launch A PodcastReferral partner links:Simplecast for podcast hosting - http://bit.ly/simplecastjagSquadcast for broadcast quality remote interviews - http://bit.ly/squadcastjagContact Info:Social Media: @JAGinDetroitEmail: [email protected]: www.jagindetroit.com Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Over the weekend, at a college reunion, my buddy Rob asked me when I was going to do another podcast. He was waiting!It was this encounter that reminded me I need to get back into doing my show. So in this trailer for season 3, I recap the conversation and give credit to where everything started - WJPZ Syracuse.Follow me on the social platform of your choice @JAGinDetroitEmail me: [email protected] about podcasting on my website: www.JAGinDetroit.com Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Find all of us online:Jon Gay - JAG in Detroit PodcastsShannon Cason - Shannon Cason WebsiteRobin Kinnie - Motor City WomanBecky Scarcello - The D BriefJoe Saul-Sehy - Stacking BenjaminsZak Rosen - Local 4 Detroit and Shattered PodcastThe Detroit Writing Room Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In September, I hosted an A-Z Seminar at the Detroit Writing Room on how to launch a podcast, covering statistics, best practices, and software/equipment recommendations. I recorded the audio, for release as this podcast.If you'd like to see the full presentation, with slides, you can view it here. Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Wednesday night's reboot of Beverly Hills 90210 reminded me of two cardinal rules. Know your audience, and keep it simple. The show excelled at one, and failed at the other. Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week I brought my beautiful RodeCaster Pro studio to 2 different potential clients. The sleekness of this box really impressed both of them, and the buzz around podcasting did the rest. People's "BS" meters run high, and they are very skeptical of hyperbole. But when something is genuinely buzzworthy, it's time to take advantage. Mentioned in this week's episode: RodeCaster Pro studio Podcast Movement 2019 The Bacon Bar at my Jewish Wedding Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apples new podcast categories are live - don't freak out, but here's what you need to do. Also, that feeling of guilt when you have too much on your DVR? Now that's coming to the podcasting world. Additional Resources: Dave Jackson Video on How to Update Your Categories 2008 CNN Article on TiVo Guilt Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You wouldn't think that the New York Times, producer of one of the world's most successful podcasts, would question the industry as whole? But they did, in an embarrassing way, and the podcast world stood up and took notice. Also Thursday, it was reported that Apple is starting to reach out to media companies about producing content exclusively for Apple. This may have applications for the Apple TV+. More importantly, some of these shows could be Apple Podcasts specific, which then gets into business model and larger industry questions. Finally, bigwigs from every major podcast production house came to the historic GEM theater here in Detroit this week. Find out why. Additional resources: New York Times Podcasting Article Ed Ryan's Response Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For a full transcription of this episode, visit this episode on my website: https://jagindetroit.com/radiotopodcasting More show resources: Final Loren and Wally Show (Podcast) - Loren's thank you begins at 11:05. Video of Bret Michaels dedicating "Something to Believe In" to my buddy Bill Leaf. Meeting my "Holy Trinity" of celebrities (Pic) Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As I've started my own podcasting company, Jag in Detroit, I decided it would be best to focus The Jag Show podcast on the field - and business - of podcasting. In the first episode of season 2, I cover the basics of starting a podcast. Who should do a podcast? Why should you do one? What's a host? Do you need an editor? What are the different schools of thoughts on all of these? For more info on my company, check out Jag in Detroit. I mention Simplecast in my episode. Full disclosure, I am a referral partner with them - you can sign up for an account here. My referral code is If you have questions about podcasting, feel free to send me an email. And of course, you can continue the conversation with me on Facebook, Instagram, or Twitter. Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Season 2 of the The Jag Show Podcast is coming soon, where we will keep tabs on all topics related to the podcast industry. For now, here's a sample of the imaging/production I've done for other podcasts. Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.