The IT Experts Podcast

Stuart and I embarked on an enlightening journey through the power of a Call to Action (CTA) in the realm of MSP marketing. What We Unpacked: 1. The Essence of CTA: Stuart kicked off our discussion by highlighting how CTAs aren't just mere buttons or links; they're the pivotal connectors between content and action. He metaphorically described the absence of a CTA as "shooting blanks", emphasizing the missed opportunities when we don't guide our audience. 2. Deciphering the Sales Process: Stuart shared a valuable perspective on the sales journey. He reminded us that it isn't always about sealing a deal instantly but often about nudging the audience towards the next logical step. 3. Fine-tuning your Message: We touched upon the importance of specificity in communication. Once an individual shows an inclination, like downloading a resource, it's a cue for us to hone our messaging. Stuart elaborated on the power of platforms like CRM systems in this process. 4. Guiding Potential Customers: Our discussion took a deeper dive into the sales funnel's intricacies. We mused on the scenario where there's a deluge of content at the top, but a gaping void in the middle, indicating a content deficiency. 5. Simplicity is Key: Stuart shared a resonating mantra: "keep it simple". Instead of juggling various elements simultaneously, he urged to focus on one business pillar at a time, ensuring a systematic approach throughout the sales funnel. 6. The Power of Consistency: A theme that recurred in our conversation was consistency. Whether reaching out daily, weekly, or monthly, consistency in messaging, combined with compelling CTAs, can yield significant results. 7. Direct Messaging Campaigns: We shifted our attention to direct messaging campaigns and their role in amplifying outreach. With platforms like LinkedIn, Stuart and I concurred on the approach: don't hard sell, but educate. In conclusion, this episode was a testament to the transformative power of CTAs in MSP marketing. Don't forget about our 'The New Business Advantage Blueprint', a guide aimed at streamlining the intricate marketing process into seven actionable steps. Download the New Business Advantage Blueprint PDF HERE We encourage all of you to keep sending in your questions as we love to answer them on this series So, click HERE , fill out the form, and we'll tackle your questions in our upcoming episodes. Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

The inspiration for this episode came from a recent event in our Growth Hub, where one of our accountability pods opened up about feeling overwhelmed by a series of changes in his business and personal life. Stuart's questioning in the pod helped him to share his feelings, which resonated with other members in the group, leading to a wave of support. The message of this episode is that everyone in the IT channel and MSP business has been through these feelings of isolation and stress at some point. It's okay not to be okay. However, sitting in a darkened room, waiting for things to get better on their own is not the solution. In fact, it can make the situation worse. So, how can you find support and overcome these feelings of isolation? Find an Accountability Buddy: Seek out someone outside your immediate family who can listen to your problems, provide support, and hold you accountable. It's essential to have someone who can listen and give you a fresh perspective. Join a Community: The IT channel and MSP channel have several communities that can provide support, advice, and a platform to connect with other business owners who share your experiences. Whether it's our Growth Hub, Tech Tribe, CompTIA, or other vendor groups, join a community where you can ask questions, share experiences, and learn from others. Take Action: Once you've sought out support, it's essential to set a new direction for your business. Decide where you want to go, commit to a plan, and take action. Making mistakes is part of the process, so learn from them, reset, retest, and review as you move forward. Enjoy Yourself: Remember, the ultimate goal is to have fun, make memories, and build a sustainable business that works for you. I also encourage you to listen to Episode 120 of the IT Experts Podcast, where Nigel Moore from the Tech Tribe and I discuss "It's OK not to be OK." This episode ties in perfectly with the theme of this podcast and offers more advice on how to overcome feelings of isolation. Finally, if you need to talk or want to have a chat, don't hesitate to reach out to me on LinkedIn. Send me a message, and let's have a conversation. Remember, you are not alone. Many MSP business owners have been where you are, and there is support available to help you navigate through the challenges. Take action, seek support, and enjoy your business journey. We encourage all of you to keep sending in your questions as we love to answer them on the Ask Stuart series. So, click HERE , fill out the form, and we'll tackle your questions in our upcoming episodes. Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Julie shared the BIN model, which is designed to help you navigate difficult conversations with elegance and ease. The emphasis is on understanding and respecting the needs of both parties involved, creating an atmosphere for a win-win outcome. When you focus on what you need rather than what you dislike, you reduce the chance of pushback and pave the way for a more constructive conversation. We delved into the importance of delegating within a flat structure, where many report into one or two individuals. Delegating isn't a sign of weakness or an admission that you can't handle everything yourself; it's about recognizing the talents and aspirations of your team members. The right conversation can uncover hidden potential, fostering growth within your team and freeing you from unnecessary burdens. Julie also provided insights into having a conversation about the conversation. It's not about reacting in the heat of the moment, but rather stepping back to respond thoughtfully. We talked about taking a dissociated perspective, like watching ourselves on TV, and discussing our interactions calmly. This approach can lead to more honest, open, and productive dialogues. Our conversation also explored the relationship between human behaviour and leadership, how to build better connections at work, and how to translate those skills into more harmonious relationships at home. In our lively conversation, Julie emphasised the importance of not letting conflicts fester. Her insights on communication were eye-opening and packed with actionable advice that I believe will benefit many of you. The key takeaway from this episode? Communication isn't just about talking; it's about truly understanding one another and finding common ground. It's about transforming what might otherwise be difficult conversations into simply, conversations. If you'd like to learn more, don't forget to check out Episode 127 on the art of daring to delegate and supercharging your team. We hope you enjoy this episode as much as Julie and I enjoyed this conversation, we almost did not want to stop! Here's where you can watch our recent Leadership Masterclass. Just click HERE And here's where you can listen to Episode 127 - Daring to Delegate – The Art of Supercharging Your Team. Simply click HERE We encourage all of you to keep sending in your questions as we love to answer them on the Ask Stuart series So, click HERE , fill out the form, and we'll tackle your questions in our upcoming episodes. Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

We dive deep into understanding how to get the right people in the right roles and encouraging them to perform at their optimal best. One of the key points we discussed was the significance of communication, especially when setting expectations. We explained how businesses looking to grow and implement new technologies need to effectively communicate the implications of these changes to their staff. We stressed the importance of aligning expectations with the individual roles of team members, be it in projects, help desk, finance or other roles. We also highlighted how these expectations should translate into concrete Key Performance Indicators (KPIs) and targets. A vital part of setting KPIs is continuous tracking and evaluation. We discussed the role of dashboards and other technologies like Brigade in giving visibility of KPIs and performance on the help desk. Such tracking should be done at various levels - individual, team, and company-wide - at different intervals. This process keeps everyone on the same page regarding performance and helps identify areas of improvement. Reward and Recognition (RNR) is another significant aspect we discussed. We emphasised that recognising the team or individuals' achievements isn't just about handing out bonuses. It's about making them feel valued and appreciated for their contributions. By doing this, you encourage a positive performance culture and boost your team's morale, which is vital for business growth. Stuart highlighted that when you have the right people in the right roles, communicate effectively about their responsibilities, and provide clear measures of success, you're halfway there. The remaining half involves recognising and rewarding them collectively and individually, which is key to getting your team to perform successfully. The next point was about how such an environment boosts employee engagement. When people are aware of what winning looks like in their roles, they derive job satisfaction. They wake up with an intent to win, solve problems, and help others, and this leads to higher job satisfaction. To cap off this insightful session, we pointed our listeners to our resource, the "Create More Time Formula." This document will help you optimise your time, which starts with understanding where your time is going and where you should apply it. This, in turn, puts you in a powerful position to optimise your staff and, ultimately, the productivity of your business. We hope you found this episode valuable and are looking forward to our next episode in the series. Until then, take care and keep those questions coming! Download the Create More Time Formula PDF HERE We encourage all of you to keep sending in your questions as we love to answer them on this series So, click HERE , fill out the form, and we'll tackle your questions in our upcoming episodes. Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Trevor stressed the importance for MSPs to have the right products to meet their customer's needs, which enable them to deliver on the promises made. As we broke down the technical jargon, it became clear that underwriters are not tech people...so it may be worth considering a specialist provider with experience in the IT sector to ensure you and your clients receive the correct cover. During our conversation, we touched upon the topic of the importance of how compliance and the potential future of regulation for MSPs could actually help protect your business. We also explored how these accreditations like ISO could enhance the reputation of a business, attracting larger clients and demonstrating the organisation's cyber maturity. We echoed the sentiment that training clients on cyber threat awareness, such as recognising phishing emails, is not only about protecting our businesses but also about reducing the human-error factor - a key factor in a significant percentage of cyber-attacks. We answered a couple of questions from our listeners. One of them concerned the 'act of war' exclusion in cyber insurance policies. Trevor provided clarity, explaining that different policies carry various exclusions depending on the type of attack. We also explored the differences between referring to a cybersecurity event as an 'incident' versus a 'breach.' Trevor explained how this terminology has evolved with the changing landscape of claims and the growing prevalence of fraud and ransomware attacks. We also discussed what to do in the event of a cyber 'incident'. Trevor emphasised the importance of verifying whether a client has cyber insurance before intervening in their systems, as premature action could inadvertently void their insurance policy. It was a thought-provoking conversation filled with value bombs and essential tips for all MSPs. If you want to protect your business, I recommend you give it a listen. If you want to reach out to Trevor, we've shared his contact details in the show notes. If you want to continue the conversation with Trevor, connect with him through his LinkedIn HERE Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Marketing is often described as the 'holy grail' of being able to scale your MSP effectively. Deep down you know you need a Sales & Marketing engine in your business, one that will provide a steady flow of leads so that the business can grow consistently...but you've tried several different tactics, and nothing seems to work. If this sounds familiar, you'll want to give this episode a listen! We kick off by discussing the shift in customer behaviour, brought about by our digital-first world. Stuart highlights the importance of consistent touchpoints with potential clients, explaining that it now takes up to 37 points of contact for a prospect to feel comfortable making a purchasing decision, up from 6 or 7 in the pre-internet era. We also discuss the complexity of selling technology services due to the lengthy sales cycle, acknowledging that the lag between initial interest and purchase readiness, can extend from weeks to years. The key to keeping potential customers interested during this period is through a consistent nurture strategy. Stuart emphasises the importance of guiding potential customers through the sales funnel, from initial awareness to active consideration, which requires relevant and engaging content. Creating this compelling content, we understand, can be challenging. Your messaging needs to align with the pain point your ideal customer has,and give them a reason to believe that your business can solve their problems. Your business only becomes relevant when potential customers are convinced that you can help them. Therefore, the content should focus less on what your products and services are and more on the problems they can solve or the solutions they enable. To wrap up, Stuart and I talk about measuring performance and understanding what good and bad results look like, summing up that you need to know your audience, understand their problems, package your services accordingly, and measure your success based on these factors. As a special resource for our listeners, we're offering the New Business Advantage Blueprint. This tool guides you through the steps needed to create a simple but effective funnel that will generate the right leads for your business. If you want your question to be answered right here in the Ask Stuart series submit your questions HERE Download the New Business Advantage Blueprint PDF HERE Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Stuart began our conversation by acknowledging a familiar scenario. Many MSPs feel like superheroes, swooping in to save clients who reach out to them directly. Yet, he highlights the need to evaluate the cost of these 'rescue missions', both in terms of time and potential revenue lost. You could be unknowingly spending substantial chunks of your day on £10 or £100 tasks, while your attention should be focused on high-value £1000 tasks that significantly contribute to your business's growth and profitability. So, how do you rectify this situation? Stuart offers practical, actionable advice: set up auto-responses for emails and voicemails directing clients and suppliers to the appropriate teams, thereby managing their expectations. Crucially, he emphasises the need to make yourself less accessible to avoid unnecessary disruptions that can eat into your day. But, managing client interactions is just part of the equation. Stuart underlines the importance of conducting a time audit. By understanding where and how you're spending your time and distinguishing between £10, £100, and £1000 tasks, you can get a holistic view of your workday. Once you have this awareness, you're in a prime position to delegate the lower-value tasks, freeing up your time for higher-value strategic undertakings. Additionally, Stuart recommends training your clients and staff to interact with the right teams, not just you. Establishing and reinforcing these boundaries is crucial in ensuring you spend your time most productively. Stuart guarantees that with these strategies, you're likely to uncover an extra day or even two in your week to focus on developing and expanding your business. In this episode, we also had an exciting announcement for our listeners. As part of the Ask Stuart series, we're actively seeking questions from you. If there's a pressing MSP-related question on your mind, we invite you to submit it via the link in the show notes. You have the option to remain anonymous, and we will answer your queries in future episodes, providing tailored advice to assist in your MSP journey. Towards the end of the discussion, we highlighted one of our valuable resources: the Create More Time formula. Stuart explained that this potent formula, developed over years of experience, is designed to help you create more time in both your professional and personal life. It is a brief, straightforward read that, when adopted, can revolutionally change how you manage your time, boosting productivity and job satisfaction. This enriching episode of the 'Ask Stuart' series provided a wealth of insights from Stuart, serving as a guide to optimising your time management strategies as an MSP. We are eagerly looking forward to continuing this series, answering your questions, and sharing actionable advice to help you drive your MSP business to new heights. Submit your questions HERE Download the Create More Time Formula PDF HERE Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Stuart answers this question by sharing five key points. First up - the importance of knowing your numbers. Understanding your financial position is crucial in any business endeavour and becomes the foundation of your business decisions. Secondly, Stuart highlights the need to allocate our time effectively. As entrepreneurs, it is not uncommon to get caught up in tasks that are not of high value to our business. But Stuart emphasises that the choice is in our hands, and if we wish to do nothing, we must accept that nothing will happen. Our third conversation point centres on involving the team in the business journey. Stuart makes it clear that people naturally desire to collaborate and contribute to the success of the organisation. By involving our team in the strategic decisions and direction of the business, we allow them to understand their role in the bigger picture, helping to foster greater team commitment and engagement. Stuart's fourth tip revolved around the notion of not being an "island". He stresses the importance of learning from others and allowing ourselves to be inspired by their stories and experiences. With resources like Google, ChatGPT, Tech Tribe, Paul Green, and Richard Tubb, there are a multitude of learning opportunities within the industry. Finally, Stuart discusses the importance of testing and measuring progress. He recommends identifying clear metrics of success and regularly checking in on these to ensure progress is being made. Furthermore, Stuart suggests finding an accountability buddy to keep you on track with your goals. We wrapped up the episode with Stuart summarising the key steps in starting the growth journey for your MSP. He touches on recognising the fear that can come with inaction, understanding your numbers, spending your time wisely, involving your team, and measuring success with an accountability partner. This was a powerful conversation, already so much value for the first episode, and we are looking forward to diving deeper into these topics in future episodes of the Ask Stuart series. Submit your questions HERE Download the Create More Time Formula PDF HERE Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

We first discuss the importance of client education, emphasizing consistent communication, regular newsletters, and informative emails. Utilising resources like exclaimer at the bottom of your email signature can significantly aid this continuous education process. When clients remember your advice or can refer back to past communication, you're enhancing your relationship with them and positioning your MSP as a trusted resource. Stuart highlights the importance of planning and preparing for client meetings. Sending an agenda beforehand, focusing on business issues rather than technical ones, and leaving a memorable impression are all crucial aspects of a successful meeting. Simple gestures like bringing cakes or company merchandise can forge a deeper bond with the client, as well as improve understanding of what's happening on the ground. The conversation during the meeting should follow a framework or an agenda, beginning with building a rapport and then gradually transitioning to business matters. It's crucial to remember personal details about your clients and ask about their business's current events. Being aware of broader contextual headlines, like inflation, government decisions, or vendor activity, will also provide context and relevance to your conversation. Discussing your client's business developments, growth plans, or mergers will show your genuine interest in their operation and can potentially lead to a discussion about opportunities and risks from a technological standpoint. Being able to provide insights on upcoming technologies, such as AI, and suggest improvements for their systems will showcase your strategic value. Stuart also notes the importance of a well-structured, automated follow-up process. Whether it's ticketing for meeting planning, project quotation, invoicing, or even customer satisfaction feedback, all these actions should be logged in the system for everyone in the business to track effectively. Wrapping up, Stuart and I discuss the impact of this process on MSPs. By implementing this approach, MSPs can increase their clients' value, hold meaningful conversations about financial commitments without causing discomfort, and ultimately ensure long-term relationships with their clients. The end goal is to make your MSP indispensable to your client's business, reducing the risk of becoming irrelevant and potentially losing revenue. We wrap up the episode with a reminder that these processes, while they might seem daunting at first, can start simply. Even if you don't have automation in place, a checklist and consistent follow-through will go a long way. The ultimate aim is to retain your clients, grow your business, and consistently deliver value. Now, time to finally look binge-listen all three-parts and transform your client relationships from supplier to partner. Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Welcome to the second part of The Secret to Building a Pipeline of Profit, a three-part series focussing on the fundamentals of Account Management, designed to help you maximise the opportunity with your existing clients. In this episode, Stuart shared his insights into why it's important to strategise first, and then implement tactics. The first step involves stopping and thinking about what you currently have, and where you want to go with your client base. The right strategy underpins how you nurture the key relationships that form the bedrock of your business. Working on this aspect is not just working in your business, but on it, and this strategic approach can pay back multiple times in creating a process that others can operate effectively. Stuart shared an example about one of his clients. Despite running a well-structured business with robust systems and excellent client relationships, the profitability was not reflecting the effort. On Stuart's advice, the client started analysing his own numbers, and was shocked to find nearly £185,000 worth of untapped business opportunities within his existing client base. The key here was the realisation that his clients' needs were evolving, and by having the right strategic conversations, he could seize these opportunities and generate additional revenue. These changes allowed him to invest deeply in the right people, amplifying the capacity of his business. While the net profit didn't change dramatically in the short term, it was used to make the business scalable, allowing him to reap rewards later. When asked what was holding him back at the start of the process, the client admitted it was himself. But once he had a quantifiable understanding of the opportunities in his business, he was able to leverage his great relationships and seize these opportunities more effectively. Understanding your client base, analysing your categories, and getting your standards in place can change how you feel about the future of your business. The additional revenue and profit that effective Account Management can bring about can give you the confidence to invest in new resources, staff, or even explore growth opportunities like acquisitions. As we conclude this episode, we leave you with the thought that the fear of failure often holds us back. When you start seeing consistent cash flow, strengthened business, and have the ability to invest easily in new resources, you realise that the future holds more opportunities than risks. In our next and final episode in this series, we'll share more details and specific tactics that you can apply to maximise the profitability of your MSP. If you're interested in evaluating your capacity to scale, take the MSP Mastery quiz linked in the show notes. It's a quick four-minute exercise that will help you understand what to focus on right now. Thanks for tuning in, and we look forward to catching up with you in the final part of the series next week. Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

In this episode, Stuart highlights a crucial aspect: that the most challenging part of this process isn't necessarily the strategic application but overcoming self-imposed obstacles. This episode emphasises the concept of "getting out of your own way." Stuart explains how this key move can make a substantial difference, not only in the realm of account management but in various areas of running a successful MSP business. With newfound confidence and better conversations, MSP owners start unlocking their business potential. In line with this, Stuart notes that these extra earnings don't instantly change net profits, as the funds are usually reinvested in expansion strategies like hiring more staff or investing in additional premises. However, these are crucial steps in solidifying a business' infrastructure, setting the stage for future scaling. We also take a look at what business owners need to initiate their journey towards self-improvement and optimised client interaction. Stuart points out that it all begins with an in-depth analysis of your existing client base. It's about understanding what your clients are currently buying or not buying from you, and then finding ways to steer the conversation in a more beneficial direction. The gap between what your clients are currently buying and what they should be buying is also a critical consideration, as it directly impacts the optimisation of security, efficiency, and effectiveness in their use of technology. However, Stuart notes that many MSPs struggle in this area because they don't understand their numbers or have difficulty pulling information from their PSA. In conclusion, Stuart paints an optimistic picture of the potential that lies ahead for MSPs who understand and employ these principles. By becoming valuable partners rather than mere suppliers to their clients, MSPs can not only tap into a hidden profit pipeline, but they also build a moat around their businesses, protecting long-term profitability and client relationships. We hope you enjoyed this episode! Listen to this episode with Paul Croker on why you need a VCIO in your MSP: EP101 – Why Do I Need VCIO as a Service in My MSP with Paul Croker & Ian Luckett The MSP Mastery Quiz is designed to help identify the right ingredients to scale your MSP, provides personalised reports and guidance on the next steps in your MSP journey. Take the quiz HERE. Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Phylip emphasises the need for MSPs to prioritise customer retention over acquisition. He highlights that nurturing existing relationships through regular reviews and strategic planning can help differentiate an MSP business in an increasingly automated market. Not only does this strengthens the bonds with the current clientele, but it also ensures that existing customers are adequately serviced and not overlooked amidst efforts to attract new ones. We also discuss the invaluable lessons and opportunities within MSPs' existing client bases. Despite the attraction of new leads and expanding clientele, there's often untapped potential within existing relationships. Thus, reinforcing the principle of retention before acquisition, a topic that our upcoming mini-series on account management will explore soon. As we shift the conversation towards what's on the horizon for Pax8, Phylip shares a sneak peek into some exciting upcoming announcements. Pax8 is constantly enhancing their offerings. With an ecosystem designed to streamline how MSPs buy, manage, provision and analyse cloud services, Pax8 is undoubtedly making waves in the technology market. In this episode, we reflect not only on the IT channel's present state but also on its future. We delve into both the strategic and operational aspects of running a successful MSP business in today's digital era and the importance of aligning with forward-thinking companies like Pax8. If you enjoyed this insightful conversation, we recommend revisiting episodes 94 and 97, where Phyl and I share our unique life experiences and the stories behind our ventures into the tech industry. In this episode, we get a glimpse into the future of technology. It's a conversation filled with insightful predictions, strategic advice, and a behind-the-scenes look at one of the leading tech companies. Listen to these episodes and learn more about both Phylip and Ian's journey to the IT channel: EP094 – Responding to A Life-Changing Event with Phylip Morgan & Ian Luckett EP097 – Being Open, Honest, and Real with Ian Luckett & Phylip Morgan Connect with Phylip Morgan on his LinkedIn by clicking HERE Connect with me on LinkedIn and see what I'm up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

By regaining focus and momentum, MSPs can build a business that works for them. So here are our top 3 tips: Communicate and Check-In with Your Team Revisit Financial and Business Targets Create Weekly Outcomes Tune in as we dissect these tips in a quick, short, sharp blast, to help you regain your focus and momentum this year. Don't forget to listen to Episode 100 - How to Align Your Team So You Can Step Back from Operations with Stuart Warwick & Ian Luckett Take the MSP Mastery Quiz right HERE Connect with me on LinkedIn and see what I'm up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Andrew shares a real example of how MSP Easy Tools was able to identify a breach within an MSPs system, who was trialling their software. Initially, the client thought it was a system error but upon closer inspection, it was revealed that cybercriminals had infiltrated the MSPs platform for over 90 days, unnoticed, posing a threat to all their clients. Andrew elaborates on how his company swiftly helped the client to secure their system and protect all their tenants, as well as sharing some of the core principles that can help MSPs reduce cyber risk both in their own business, as well as ideas on how to protect their clients better. A single cyber security breach can result in considerable financial and reputational damage...can you afford to take that risk? For those who want to connect with Andrew, you can reach him via email at [email protected] or visit the MSP Easy Tools website for more information about their services. Towards the end of the episode, Andrew reveals a special offer for our listeners. You can download a free version of their security report from the MSP Easy Tools website. This free report can provide a snapshot of your system's security status. We encourage all our listeners to take up Andrew's offer and assess the security of their own systems. Join us next time for more expert insights and valuable conversations! For more information, visit MSP Easy Tools HERE You can also reach out to Andrew through [email protected] Download Andrew's Free Security Report right HERE Connect with me on LinkedIn and see what I'm up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Kicking off the episode, Dean explains why working with an agency who understands your industry is key and Humnize's focus on working with MSPs. We discuss the changes in the tech space and how it has affected recruitment and working dynamics. Dean and I then talk about the importance of having the right people in the business, the challenges faced by MSPs in rushing to fill positions and overlooking red flags in the recruitment process. Both of us agreed that there is a need for a well-defined onboarding and induction process for new hires once you've identified the right candidates Then we discussed the importance of employer brand and presenting an attractive online image to attract candidates. Showcasing your company's mission and values is just as important as including specifics about the job role and benefits package. We also shared a few examples of how MSPs can invest in their office environment to create an appealing workplace, and some ideas of how to succeed in recruiting the right people like offering soft-benefits, having a compelling job description, , how to conduct effective interviews, and creating a personal connection with candidates. . Listen to Episode 115 of the IT Experts Podcast about How to Retain Your People with Ian Luckett Take the MSP Mastery Quiz right HERE Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

First off, we introduced you to the powerful platforms that you can make use of to further supercharge your MSP marketing. We also discussed the importance of platform selection and messaging, understanding analytics and content resonance and how to avoid common marketing pitfalls. Then we take you through the customer journey; from social media platforms to your website and how email and CRM systems play their role in the whole process. We also talk about how to understand your email CRM metrics, email lists, content planning and creation strategies, and how to make the most of your blog content. Finally, we talk about events and their importance in your MSP marketing toolkit. We take you through the power of direct message campaigns and the benefits of niche targeting. Of course, this whole process and this three-episode mini-series would not be effective and "perfect" if you do not know how to supercharge your results, so we discuss this as we wrap up. We hope you enjoyed this mini-series, and we suggest you listen to it as many times as you need to soak and absorb all the content this show offers. Watch our Sales and Marketing Masterclass Webinar recording right HERE Listen to Part 1: The Perfect Process Listen to Part 2: Magic Messaging Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

This second episode is all about activating the magic wand of messaging. I will give you tips, strategies and what's important to get your marketing approach out from having a Sky Ball Syndrome. This will also help you produce quality content and learn the necessary things to consider so you can build that trust and credibility among the people you deal with in your business. This episode is more efficient when you listen to Episode 129 first and tune in for the next episode of this three-episode Sales & Marketing mini-series. I hope you enjoyed this episode, mark your calendar for next week's final part of this mini-series. Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

In this episode of the IT Experts Podcast, I'm excited to bring you a Marketing mini-series in three episodes! Sales and marketing are massive subjects where people don't know where to start. Is it on apprentice, agency, online course or training? In this first episode of the mini-series, we are going to talk about Process. This covers sales funnels, TOF / MOF / BOF, and data tracking CRM or marketing CRM which I hope you really consider in your process. I also talk about the journey of education and the opportunity in learning, how you build trust, what is it in TOF, how MOF works, and is BOF for me. I also included in how to deal with different types of content and section marketing, together with its corresponding tracking. I also revealed about the MSP GH model and how to not let go further until sorted. Wrapping up, I talked about some foundations and strategies. For you to relate and further understand the things discussed in this episode, you can listen or re-listen our Episode 122 with Ben Spector on Revenue Stack. I hope you enjoyed this episode, as much as myself enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

In this episode of the IT Experts Podcast, it's just me with another life-changing conversation for you It is important for us to understand that not every day can be full of fun, happiness and progress. However, join me in this episode where I help you to recalibrate our mindset to help you make a bad day into a great day. At the heart of this show we ran through an exercise of Red & Green language and what we need to do to help us progress and grow as individuals as well as business leaders. Don't miss this episode! But also, it is related to two others of our episodes on mindset and success stories. They are Episode 086 and Episode 079 I hope you enjoyed this episode, as much as myself enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

I am lucky to speak to you about a very important strategy. Let's unbuckle this D-word that will help us boost our MSP growth in every aspect. For most of us, MSP or business owners, we tend to involve ourselves ensuring that all areas in our team is performing well. Our want and need to be in control put us in administrative challenges. However, tune in as I talk about tips and strategies on how to face the dilemma of assigning someone else to do the work. I also love how this episode revelead some of the strategic flow that we, in MSP Growth Hub work into. Get to face the realities of the processes on how to scale up our MSP. This is also an opportunity to overcome some of the rocky areas and how to avoid them. Tune in and dare to delegate in every minute as you listen to this golden episode! I hope you enjoyed this episode, as much as myself enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

If you didn't know, Greg is the Vice President of Business Development EMEA at Kaseya/Datto and he starts off with a short introduction on who he is and who he helps. We then get straight into the main part of the show, where we cover the three things you and your MSP need to know about what has been going on in the IT channel recently. We discussed the Market, Sales & Marketing, and some tips on helping you grow your MSP. This episode I ask Greg about some of the controversies in the world right now and how the MSP's working environment has been affected after the pandemic. Greg also unfolded the importance of focus and what MSPs should do in the next 5 years to thrive and survive. I love how Greg and I wrapped up as he answered questions and issues that I'm curious about, which I am sure will definitely help you and your MSP grow. I hope you enjoyed this episode, as much as myself and Greg enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with Greg Jones on Linked and see what he's up to by clicking here – linkedin.com/in/gregpjones Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

If you didn't know, Greg is the Vice President of Business Development EMEA at Kaseya/Datto and he starts off with a short introduction on who he is and who he helps. We then get straight into the main part of the show, where we cover the three things you and your MSP need to know about what has been going on in the IT channel recently. We discussed the Market, Sales & Marketing, and some tips on helping you grow your MSP. This episode I ask Greg about some of the controversies in the world right now and how the MSP's working environment has been affected after the pandemic. Greg also unfolded the importance of focus and what MSPs should do in the next 5 years to thrive and survive. I love how Greg and I wrapped up as he answered questions and issues that I'm curious about, which I am sure will definitely help you and your MSP grow. I hope you enjoyed this episode, as much as myself and Greg enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with Greg Jones on Linked and see what he's up to by clicking here – linkedin.com/in/gregpjones Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

If you didn't know, Greg is the Vice President of Business Development EMEA at Kaseya/Datto and he starts off with a short introduction on who he is and who he helps. We then get straight into the main part of the show, where we cover the three things you and your MSP need to know about what has been going on in the IT channel recently. We discussed the Market, Sales & Marketing, and some tips on helping you grow your MSP. This episode I ask Greg about some of the controversies in the world right now and how the MSP's working environment has been affected after the pandemic. Greg also unfolded the importance of focus and what MSPs should do in the next 5 years to thrive and survive. I love how Greg and I wrapped up as he answered questions and issues that I'm curious about, which I am sure will definitely help you and your MSP grow. I hope you enjoyed this episode, as much as myself and Greg enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with Greg Jones on Linked and see what he's up to by clicking here – linkedin.com/in/gregpjones Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

I am delighted to have Stuart back on the Podcast and share how your MSP can effectively maximize revenue and increase it's profitability without having to ramp up your Sales and Marketing. In his words, Stuart revealed the secret weapons which is a big reason of how long-term client relationships and sustainable businesses happen. Stuart and I talked about effective strategies from our client framework that is part of the massive subject of Account management. We run through our 5-step process that will put at least 15% on each and every account in yor MSP I hope you enjoyed this episode, as much as myself and Stuart enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with Stuart Warwick on Linked and see what he's up to by clicking here – linkedin.com/in/stuartwarwick Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

This year, everyday we hear about the financial crisis, recession, and all kinds of dangers in our business and to be honest it can be quite mind boggling. However, in this episode, let me help you sort out your spending by bringing Daniel Welling and Adam Morris from the MSP Finance Team into the conversation, and we have a conversation about where you should really be putting your cash in a crisis! You will know how genuine we are in terms of our financing when you find out what's one important 'M' word that keeps us going and growing despite all odds. Catch Adam sharing how he grew in his business in the start of a recession years ago and our perspectives about it. As we move through this episode, Daniel, Adam, and I talk about where and what to invest our money, while we also tackle the realities of sales and marketing. How it is important in our MSP and how it makes an impact in our journey. I hope you enjoyed this episode, as much as Daniel, Adam, and I enjoyed recording this (with much preparations, I dreamt!), and the whole IT Experts team enjoyed creating it. Connect with Daniel Welling on LinkedIn - linkedin.com/in/daniel-welling-54659715 Connect with Adam Morris on LinkedIn - linkedin.com/in/adamcmorris Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, take care of yourself and I'll catch up with you soon!

I know there's a lot of talk about business and economic threats happening around or all the possibilities that might happen but, in this episode, I will help you refocus and keep an eye on what matters. Many MSPs compete on Price and that just ends up being a race to the bottom! However, if we focus on selling the Value that you bring to an organisation – then something magic starts to happen! My 5 tips are ….. Get to know your customers' problems Understand their own growth plan Listen to and use the right language Set the 'ROI' in your business Keep in touch It's a straightforward but value-loaded episode here! I hope you enjoyed this episode, as much I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, take care of yourself and I'll catch up with you soon!

We have previously heard from him in one of our episodes, Ben Spector from Zomentum shares his insights while we ask for his help in simplifying some of the key tools that MSPs need in their growth journey to reach their objectives or directions ahead. In the first few minutes, we will hear from Ben and specifically about the extensive measures his company takes in helping MSPs. He first shares his experiences and views on MSPs experiencing multi-stack issues and gives some tips on how to handle it. Make sure not to miss out on the 4 tools every MSP needs to manage their pipeline - Marketing CRM, Sales CRM, PSA, and Accounting. These 4 keys are essential in scaling up your business as you map out things clearly in your growth plans. Wrapping up, I asked Ben about his key tool out of the 4, but we are lucky enough to have access to his blog on "Revenue Stack: The 4 Tools Every MSP Needs to Manage Their Pipeline" as we give the link below. I hope you enjoyed this episode, as much as Ben and I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Ben's Blog - Revenue Stack: The 4 Tools Every MSP Needs to Manage Their Pipeline - https://benspector.uk/msp-sales/the-4-tools-every-msp-needs-to-manage-their-pipeline/ Connect with Ben on LinkedIn - https://www.linkedin.com/in/benspector1/ Check out Ben's website here: - https://benspector.uk/ Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, take care of yourself and I'll catch up with you soon!

No doubt, there are so many questions about this contentious R&D issue that we get from MSPs Join this conversation with Jack from P.S.S Limited – R&D Tax Expert, as he answers a fire hose of questions and overcomes some confusion to help us maximize our R&D tax credit claims. In the first few minutes, Jack shared some of his success stories and experience in what they do around the industry. I liked how he talked about the value of those small companies and the impact that this initiative can make. It is all about research and development in this episode, so get your notes pad and pens ready. All evidence is from Jack's experience and the insights will blow your mind! I also asked Jack about the process and their scheme's blueprint which will surely help your MSPs regain their pounds from taxes. Jack also made it clear in this episode on how to deal with the legislation's ambiguity. Wrapping up, Jack helped me expel the big three myths on R&D tax reliefs. I hope you enjoyed this episode, as much as myself and Jack enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with Jack Davies on Linked and see what he's up to by clicking here – linkedin.com/in/jack-davies-5937301a9 Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

Guess what, we are welcoming the second month of 2023 with Tech Tribe's main man, Nigel Moore. If you have been tuning in since last year of our IT Experts Podcast journey, you'd recall that Nigel and the Tech Tribe help connecting MSPs together with their trainings and resources. As we kickstart this fun (the start is even hilarious already!) yet worthwhile conversation, I asked Nigel about the "why" did he start to take courage in setting up his business. With that, I also let him share his personal vision and asked how much of an importance is putting that vision in place. More often than not, as things go around in our MSP journey or in our life, we tend to get overwhelmed. Moving along in this episode, I shared my views on this, especially on the importance of planning, as Nigel also talked about his journaling his life. Wrapping up, we share some golden nuggets on how you should better face the overwhelming feelings you experience and why it's okay not to be okay. I hope you enjoyed this episode, as much as myself and Nigel enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with Nigel Moore on Linked and see what he's up to by clicking here – linkedin.com/in/nigelgmoore Check out Tech Tribe and see what they're up to by clicking here - linkedin.com/in/nigelgmoore Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

Just like the previous episode, we're reaching miles across the United States as Brian Gillette from Feel-Good MSP joins us today. Listen in as he shares how his framework helped him survive and feel good about selling. More often than not, there are a few MSP owners who are naturally confident in marketing their products. I couldn't help but get fascinated with our conversation in this episode, as Brian uncovered new perspectives in selling. He left us with a three-point agenda that would help us how to confidently sell and actually feel good about it, these are: Solution Authenticity Connection For each point, he gave his golden nuggets, as he also related it to the current sales landscape this year. You sure don't want to miss our deep reflections but fun-filled episode. Wrapping up, Brian and II gave our own personal notes on how these three could be achieved and how communication is vital in our MSP sales journey. I hope you enjoyed this episode, as much as I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with Brian Gillette on Linked and see what he's up to by clicking here – linkedin.com/in/brian-gillette-27884b128 Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, have a great New Year, you look after yourself and I'll catch up with you soon!

We're reaching all the way across to Atlanta, Georgia to talk with Alton Johnson, as he openly shares what he's up to and how he developed his automating pentesting software for MSPs. He also shared his story since he was 11 years old and how his discoveries brought him to help MSPs. This podcast goes deep into all the elements around securing your MSP and how having a regular Pentest can help reduce and even sometimes GET Cyber-insurance. Alton clears the air for us and gave his 10 cents worth on this. He also pointed out several reasons how MSPs could improve cyber security systems by automated pentesting and how investing in it could have an impact on the business in the long run. One thing I liked about this episode is a prompt that could help you change your thoughts towards the traditional perspective of penetration testing. Alton signed off by sharing how he and his team simplified things and how efficient and yet powerful this could give your MSP's cyber security processes and services. Wrapping up, Alton left his summary of advice as he continued clarifying all there is that we need to know in our cyber security system. I hope you enjoyed this episode, as much as Alton and I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Check out and learn more about modern pentesting by clicking here – www.vonahi.io Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, have a great New Year, look after yourself and I'll catch up with you soon!

In this episode of the IT Experts Podcast, together with Stuart, we claim this as the best year and moving forward, we will help you beat the dangers of what lies ahead. Either this is your best year or you just want to make it better, me and Stuart talked about crucial things that we have to get our knees on as we start or continue our business. Listen in as discussed in the first few minutes, how time management is key to productivity. Stuart gave some golden nuggets on how to tone down our expectations, as we set ourselves back to work after the holidays. I also emphasized how powerful the two Cs are – choose and change. As we get along, this podcast really pointed out how significant it is to acknowledge dangers and how we drive and thrive in the struggle under the pressure and expectations of a new year. I let Stuart spell out three important strategies that you have to take note of: Getting out your own way Change your environment Check on who you hang out with. We surely shared our thoughts and experiences about how this should help us taking an eye to the dangers this year. As we wrapped things up, me and Stuart gave our own cents that you shouldn't miss. I hope you enjoyed this episode, as much as me and Stuart enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with Stuart Warwick and see what he's up to by clicking here - linkedin.com/in/stuartwarwick Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, have a great New Year,you look after yourself and I'll catch up with you soon!

Happy New Year and welcome to your best year yet! 💪🏼 In this episode of the IT Experts Podcast, I am giving you a "Motivated Firehose" that will definitely kickstart your 2023 by first, Raising your Standards. This is just the perfect way to start your New Year! It is usual that in every start of the year, we get to think of the things we want to change, let me help you as I give you some insights into how to identify what you want to do differently this year compared with last year! As I always put it, mindset is everything. How to start might be an easy question but it is easier said than done. This time around, if you want different results, the first few minutes of this episode unbuckles golden thoughts on how to achieve lasting change. I also relate this to the methodology that we use at The MSP Growth Hub – the 4 stages of The MSP Journey. As you start your 2023 with full hopes of getting yourself and your business better, take these simple but effective tips to get your New Year energy back: Set outcome in 90 days. Do not be afraid to fail, treat it as a test. Break into a 30-day chance. Decide on a weekly basis what task you need to achieve each week to hit your monthly milestone. Get someone to be an accountability buddy. I hope you enjoyed this episode, as much as I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, have a great New Year, you look after yourself and I'll catch up with you soon!

Nearing the holidays, I will help you unwrap effective tips on how to retain your people, especially since we are in a situation where we both deal with the challenges of remote and site works in today's time. Make sure to take note of the action points and get yourself loaded as I shared and discussed every strategy, I am giving you. You can implement either one, two, three, four, or even all of the following steps: Recruiting the right people. Streamlining the onboarding process. Getting great connections with co-workers. Having a great and amazing employee-manager process. Have a personal development plan within your team. Make sure that you retain your team, retain your staff. Make sure that you know how to build that engagement culture and connect it again with the vision and values of your business. I hope you enjoyed this episode, as much as I enjoyed recording this, and the whole team enjoyed creating it. Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, you look after yourself and I'll catch up with you soon!

This episode comes from the amazing discussions during one of our client alignment and goal setting sessions. As we all know, the relationship with our team is as important as how we connect with our clients. Over the years as we as individuals as well as in business, this does change. So, how can we ensure that we stay connect and constantly promote employee engagement? That leads me to our important 10 tips today and never miss a single point as you listen to this episode, remember your notepad!: Good quality Management Information Cascading the company Vision, Mission and Values Having clear defined departments Clear leadership expectations and boundaries Everyone knows how and when to escalate issues Regular, effective company communications Carrying out regular employee engagement surveys Having a leadership open-door policy Sharing company performance Properly rewarding and recognising individuals In the detail of this episode, I also explain and share some of my experiences with each tip. I hope you enjoyed this episode, as much as I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, you look after yourself and I'll catch up with you soon!

This one is for the reference books so I hope you won't miss listening to this golden episode, get your pens and paper ready. I first let Chris walk us through everything the Microsoft Tech for Social Impact Team is doing. It is important we get to know who they are and what their team is doing that is massively helpful for every MSP In the early minutes, I let Chris unbuckle myths about how non-profit businesses work. He made an interesting and comprehensive discussion on how it works and what the MSP can get from Microsoft to help their business grow, It gets even more interesting when Chris shared tactics and unboxed the tech for the social impact toolbox. We cleared up matters on common queries such as funding and payments. Looking forward, I also let Chris talk about what is in store in the future and things they can offer for improved security. There is a good discussion that involves their internal processes as well. I hope you enjoyed this episode, as much as Chris and I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Here are the important resources we have been talking about in this episode: Non-profit PARTNER facing site - Build and implement solutions for nonprofits with Microsoft Security – Secure and Protect Nonprofit Data | Microsoft Nonprofits Non-profit training - Nonprofit training, courses & resources | Microsoft for Nonprofits Pricing - Compare Microsoft 365 Nonprofit Plans | Microsoft 365 Eligibility - Nonprofits Grants & Credits Eligibility | Microsoft Nonprofits Connect and get to know more Chris Lines by clicking his LinkedIn - linkedin.com/in/chris-lines-8442803b Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ https://bit.ly/3IS9dpkUntil next time, you look after yourself and I'll catch up with you soon!

Fun Fact: If you're in this episode, you are lucky to know and listen to what structured my discussion with Tracy Pound from CompTIA and Maximity Ltd, during the CompTIA EMEA Conference. First things first, I believe it is relevant that I talk about the context and reason why I find it crucial to discuss this in my podcast episode. Things that are happening and the changes that are constant, are in any way, affecting much of our lives, even our businesses. However, always is a time when we foremost hold responsibility and accountability for the things we handle. Hence, make sure that you grab things that help you take note of these five helpful tips in guiding your MSPs to survive economic challenges and even make them stronger and better: Based decisions on evidence. Step up as a leader. Ensure that the structure of your business is scalable. Focus on maintaining good relationships with the people you work with. Always improve and have a proper business performance. In line with the thought leadership that this topic is greatly banked on, I also wrapped up this episode by pointing out three key takeaways that will really help you survive all the challenges, particularly in economic crises, you encounter in your MSP. I hope you enjoyed this episode, as much as Paul and I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, you look after yourself and I'll catch up with you soon!

Such a great episode we have here since we have never done this before. This meaningful episode is inspired by a session we did in the MSP Growth Hub weeks ago. I'd like to believe that this is truly inspiring to everyone, especially to the MSP owners as we help you understand how important releasing one's potential is. I started by asking Stuart what made him decide to start talking with this particular client. Indeed, how this client started was inspiring they really underwent the hustle and bustle journey of growth. Just like any successful business, everyone's got their own strategies. With how this client was before, nobody could expect a blow-off. That is why it is really interesting that Stuart also talked about what this client went through to get that exponential growth in everything that he does. Since I was also wondering how Stuart unbuckled such conversations, I let him reveal a very important thing to rely on, no matter how hard the start will be. This episode can truly help you to build self-belief that leads to growth. Wrapping up this episode, Stuart gave his top advice on helping people go far. He also revealed something that transpired which astounded me. I hope you enjoyed this episode, as much as I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Know and understand your potential and where you can individually start a stepping stone in growth, take this MSP Mastery Quiz that could change your life forever. Link to MSP Mastery Quiz - https://www.scaleyourmspquiz.com/ If you have been listening to our IT Experts Podcast Mini-Series about the 36 powerful ideas to grow your MSP, then you already know what I'm talking about. Enjoy! To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, you look after yourself and I'll catch up with you soon!

In the IT & MSP space, opportunities do not disappear. In fact, they keep on coming. Whether you are a small MSP or a booming 7-figure MSP, there are always opportunities for your business, that are right for you and help you grow your MSP to YOUR next level. This is the big finale with the "It's a Big Tech Quiz" that will show just how little a lot of us actually know about tech! You can also hear this crossover show on any of our channels: Ian Luckett: https://innovatetosuccess.com/itega-podcast/ Richard Tubb: https://www.tubblog.co.uk/podcast/ Adam Walter + Skip Zeigler: https://anchor.fm/humanize-it Todd Kane: https://www.evolvedmgmt.com/podcast Praveen Ramesh: https://superops.ai/superpod Paul Green: https://www.paulgreensmspmarketing.com/podcast-intro/ If you have been listening to our IT Experts Podcast Mini-Series about the 36 powerful ideas to grow your MSP, then you already know what I'm talking about. Enjoy! To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, you look after yourself and I'll catch up with you soon!

In this fifth and final episode of the special IT Experts Podcast mini-series, we dive into the 36 powerful ideas and talk about finally taking all you learned into action to scale your MSP with confidence. These 36 powerful ideas to scale your MSP comes from a resource that we have where you can actually download right HERE and is spread out into the five key episodes in this mini-series. As usual, I briefly share with you what this mini-series is about, how it came together, how many episodes this consists of, and a recap of the previous episodes. In this episode of the series, we finally take all the lessons learned from the previous four episodes into ACTION and get results. Time to finally take your MSP through the 7-figure barrier. The first thing that you need to take into account is balance. It's important to make sure that you have got a balance in running your MSP. I share with you the analogy of the three-legged stool to help you understand why this is now the time to put some action. I also ask you the six powerful questions that I want you to spend a good 2-30 minutes on for you to fully have a think about and understand where your business is right now. I want you to write down these questions and answer them with your thoughts and initial response. On a scale of 1-10, how satisfied are you with how your IT/MSP is growing in line with the vision and hopes you had for it? Be honest with yourself. If scoring less than a nine or ten, what specifically about the business is causing you to feel this way? It may be more than one thing or area of the business… What is the consequence of not addressing what came up in 2)? If you could address what came up in 2) what difference would it make to your business and/or life? What one thing could you do that would allow you to start to address this? What would success look like if you fully addressed it? The second idea that is important in your action planning is to learn and understand the most important relationship ever. It's called cause and effect. The choices that you make cause and create effects in your life and in your business. Next is all about JFDI, like Nike! And the good old accountability. It's around going the right things in the right order at the right time. And this is what scaling your MSP is all about. I also tackle potential over performance. The achievement of real success comes from focusing on your potential with your business as well as your performance. Then I remind you of the importance of pausing and taking stock to get some perspective. It's always a good thing to clear all the clutter in your mind in order for you to move forward and work through your plan. I hope you enjoyed this mini-series, even though this has been a firehose of information for the whole month of September. We only have three months left before 2023, and let's make it matter. To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, you look after yourself and I'll catch up with you soon!

In this fourth episode of the special IT Experts Podcast mini-series, we dive into the 36 powerful ideas and talk about maximising your opportunities to scale your MSP with confidence. These 36 powerful ideas to scale your MSP comes from a resource that we have that you can actually download right HERE and is spread out into the five key episodes in this mini-series. As usual, I briefly share with you what this mini-series is about, how it came together, how many episodes this consists of, and a recap of the previous episodes. In this episode of the series, I talk about maximising your opportunities in your MSP business. This is about going from no leads to the lead flow. The first idea that I share with you in this episode is all about increasing your pricing. We understand that this is an area that most MSPs are scared to do, but here I explain to you why it's important and how to overcome this fear. The next idea that I personally love to help you understand is the reality that you are not important in your MSP until people know how you can make their life easier and how you can solve their problems. This might hurt a little bit, but I explain why and why this is a very critical element in having the right mindset so you can grow your MSP business. I also briefly talk about the sales funnel and getting your messaging right as one of the key elements in maximising your opportunities. The third and final idea that I share with you in this episode is what we call 'shaking the tree' And this is all around how you are selling more. You have put your prices up, and you already figured out your messaging, but how are you selling more? How are you offering more value? I hope you enjoyed this episode, and we look forward to you following us on this mini-series, with the last episode being released on Monday, September 26th! To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742 Until next time, you look after yourself and I'll catch up with you soon!

In this third episode of the special IT Experts Podcast mini-series, we dive into the 36 powerful ideas and talk about amplifying your capacity to scale your MSP with confidence. These 36 powerful ideas to scale your MSP comes from a resource that we have that you can actually download right HERE and will be spread out into the five key episodes in this mini-series. As usual, I briefly share with you what this mini-series is about, how it came together, how many episodes this consists of, and what these episodes are. In this third episode of the series, I talk to you about amplifying your capacity in your MSP business. Amplifying your capacity is about taking your business from being 'Me Dependent' to 'Me Not Needed', and this is all around the structure, operational flow, and facilitating the performance of your people as well. The first idea that I share with you is about investment and your thinking around it. Your investment isn't just about sales and marketing and thinks that the world would be easier once you have got them. Secondly, I talk to you about the importance of leverage, and we call it 'heavy lifting made easy'. Sometimes, it's not until you make this decision that's going to then relieve you. The third and final idea for this episode is what we also call 'You hired a monster.' And this is about your people; having someone come in, and when they're not doing their job properly, could result in an absolute car crash. It's around expectation exchange, facilitating their performance, and overcoming that difficult conversation. I hope you enjoyed this episode, and we look forward to you following us on this mini-series, with the next episode being released on Thursday, September 22nd! To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, you look after yourself and I'll catch up with you soon!

These 36 powerful ideas to scale your MSP comes from a resource that we have where you can actually download right HERE and will be spread out into the five key episodes in this mini-series. As usual, I briefly share with you what this mini-series is about, how it came together, how many episodes this consists of, and what these episodes are. Now, being the second episode of the mini-series, this is all about harnessing your ambition. It is all about taking you from being distracted and being completely demanded on by everybody to getting you absolute clarity and avoid overwhelm in your MSP business. In this episode, I talk to you about the Shadow of the Leader and how setting your vision, mission, and values perfectly connects with scaling your MSP business. It's important to look at your own reflection in the mirror and have a think about the gaps that you can fill in to be a better leader. I also talk about the importance of forecasting your KPIs and knowing your numbers. Remember that just because you have got a hundred thousand grand in the bank does not mean you have a successful business. The third key element that I talked to you about in this episode is all about accountability and the importance of having a vision. It's important to know what winning looks like for you and your vision will take you there. Your vision anchors the business. If you missed it, here are the six powerful questions that I mentioned in the previous episodes that I want you to spend a good 20-30 minutes on for you to fully have a think about and understand where your MSP business is right now. Write down these questions and answer them with your initial thoughts. On a scale of 1-10 how satisfied are you with how your IT/MSP is growing in line with the vision and hopes you had for it? Be honest with yourself. If scoring less than a nine or ten, what specifically about the business is causing you to feel this way? It may be more than one thing or area of the business… What is the consequence of not addressing what came up in 2)? If you could address what came up in 2) what difference would it make to your business and/or life? What one thing could you do that would allow you to start to address this? What would success look like if you fully addressed it? I hope you enjoyed this episode, and we look forward to you following us on this mini-series, with the next episode being released on Monday, September 19th! To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, you look after yourself and I'll catch up with you soon!

In this first episode of a special IT Experts Podcast mini-series, we dive into the 36 powerful ideas and understand the mind behind success to scale your MSP with confidence. These 36 powerful ideas to scale your MSP comes from a resource that we have that you can actually download right HERE, and will be spread out into the five key episodes in this mini-series. As I briefly share with you what this mini-series will consist of, I also share how it's important to get your pen and notepad (or electronic notepad) ready as I will be giving you some questions that are also important for you to answer, particularly in this episode. To start with, I mention how Episode 99 of the IT Experts Podcast plays an important role in this mini-series because that was the episode where Stuart and I talked about the MSP journey and its various stages. For this first episode of the mini-series, I talk to you about the One Thing your MSP needs, the importance of awareness and mindset in recognizing early warning systems in your MSP, how fear of change affects the way you run your MSP, and everything that has got to do with certainty, confidence and getting your mindset right. And for you to understand all of these ideas and how they link to building and scaling your MSP with confidence, then you will just have to listen to the whole episode. I also ask you the six powerful questions that I want you to spend a good 2-30 minutes on for you to fully have a think about and understand where your business is right now. I want you to write down these questions and answer them with your thoughts and initial response. On a scale of 1-10, how satisfied are you with how your IT/MSP is growing in line with the vision and hopes you had for it? Be honest with yourself. If scoring less than a nine or ten, what specifically about the business is causing you to feel this way? It may be more than one thing or area of the business… What is the consequence of not addressing what came up in 2)? If you could address what came up in 2) what difference would it make to your business and/or life? What one thing could you do that would allow you to start to address this? What would success look like if you fully addressed it? I hope you enjoyed this episode, and we look forward to you following us on this mini-series, with the next episode being released on Thursday, September 15th! To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ https://bit.ly/3IS9dpkUntil next time, you look after yourself and I'll catch up with you soon!

As MSP owners and operators, our growth journey is intrinsically tied to our personal aspirations. Yet, how often do we truly reflect on this? Today, I'm going to share five key tips to help you take control of your MSP's growth and avoid becoming the bottleneck. 1. Visualize Your Success: It all begins with a clear vision. Where do you see your MSP in three years? Is it about spending more quality time with your loved ones, achieving financial stability, or giving back to the community? Reverse engineer your vision and create a plan to get there. Without a personal vision, your MSP's growth may lack direction and purpose. 2. Measure What Matters: Many MSP owners struggle with what metrics to track. While it's easy to get lost in the details, focusing on key performance indicators (KPIs) that truly impact your bottom line is crucial. Keep a close eye on cash flow, profitability, and marketing ROI. Remember, what gets measured gets done, and it's essential to measure what matters most for MSP growth. 3. Decision-Making Authority: Who is calling the shots in your MSP? While input from others can be valuable, be cautious about involving too many people in decision-making. Trust your instincts and rely on qualified advisors. Your business model doesn't have to be overly complex. By streamlining decision-making, you prevent throttling your MSP's growth. 4. Time Management: Time is your most valuable resource. Identify tasks as £10, £100, or £1000-pound activities. Delegate or eliminate low-value tasks that don't contribute to MSP growth. As the leader, focus your time on high-impact, strategic activities that drive your business forward. For instance, I've delegated email management to my skilled PA, allowing me to concentrate on tasks that truly matter. 5. Consistent Reviews: Regular, structured meetings with your team are vital for MSP growth. Consistency is key here. Commit to the schedule you set and stick to it. Review performance, discuss strategy, and ensure everyone is aligned with your MSP's goals. Consistency builds trust and keeps your MSP on a steady growth trajectory. As MSP owners, we often find ourselves juggling various roles and responsibilities. But remember, your business can only grow as much as your thinking allows. Avoid overcomplicating matters and trust the growth process. Seek advice and support from within the MSP community, like the Tech Tribe or CompTIA. Collaboration and shared experiences can provide valuable insights to fuel your MSP's growth journey. In conclusion, your MSP's growth is a reflection of your vision, decision-making, time management, and consistency. By implementing these five tips, you can break free from throttling your MSP's potential. Start with a clear vision, measure what matters, streamline decision-making, manage your time wisely, and maintain consistent reviews with your team. Embrace the simplicity and trust in the process. Remember, your MSP's growth journey should align with your personal aspirations, and with the right mindset, you can achieve remarkable results. I hope you enjoyed this episode, as much as I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with me on LinkedIn and see what I'm up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click HERE. Also, as I mentioned in this episode, Stuart and I have a Joint Keynote at the Managed Service Summit in London on Wednesday 14th of September, it's going to be an amazing event and it would be great to meet you there. All you need to do is click HERE to register. And if you're ready to take the next step in supercharging your MSP, take the Scale with Confidence MSP Mastery Quiz. This will provide you with insights and guidance tailored to your specific needs. Until next time, you look after yourself and I'll catch up with you soon!

First things first, Stephen shares all about himself and why he was put in front of the IT Experts Podcast limelight on behalf of NinjaOne. Stephen shares that he is from the MSP world himself with 14 years running an MSP in the Northeast of England. He briefly shares his journey in the MSP space. Stephen then talks about the transition from Ninja RMM to NinjaOne and how the whole thing came about. Steven highlights that rebranding happens especially when building and organisation and starting to change in direction. Then Stephen talks about the difference between Ninja RMM and NinjaOne. He says that in terms of the tool itself, they have built on a number of features where ultimately, they were just listening to the customers and what they want in the product. He also talks about the other solution stacks that they have got built into their system now. We then continued to talk about the main challenge, why MSPs have so many systems and I ask Stephen his understanding of why this happens. For Stephen, the biggest reason that he always sees is the typical belief, "The customer is always right." We then talk about an MSP's relationship with vendors and how does having multiple vendors affects their ability to scale. Then we tackle how can an MSP measure the effectiveness of their stack from an ROI perspective. Stephen says that it's about going down the traditional model and looking at the financial impact. At the same time, Stephen highlights that, although there isn't a perfect way to measure it, it's got to be the right way for your MSP. Stephen also talk about how long he has been with NinjaOne and some of his predictions in the help desk, solution stack, and automation space. Stephen says that the biggest one he is currently seeing is how every MSP is now asking out for some form of API/automation/integration as they want to work freely between tools. Wrapping up the episode, Stephen shares all about NinjaOne and what's in it for MSPs. NinjaOne is a single-pane IT management that MSPs can use to turn IT into a source of growth and innovation. Stephen draws from his experience and challenges before being in the MSP space and how NinjaOne helped them. If you are using the right tools in the right fashion, you can scale a decent amount. To learn more about NinjaOne and the solutions they offer to help you turn IT into a source of growth and innovation, visit their website here - https://www.ninjaone.com/ Join us in attending the ultimate MSP marketing strategy in just 60 minutes with Paul Green and NinjaOne. Simply click here - https://go.ninjaone.com/msp-marketing-webinar To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, you look after yourself and I'll catch up with you soon!

This is something that EVERY MSP needs to hear! So, before we head on to the 7 Power Presenting Protocols in successfully presenting to others, I let him talk about who and what he does. As a kickstart, David talked about the first protocol Purpose. Which I think is an essential starting point in order to build a clear call to action. The following protocols which are filled with stories and experiences from David and me are Planning, Preferences, Practice, and Participation. Before coming into the sixth and final protocol, David emphasized that it is important to ensure these first five protocols in order to secure proper execution and delivery. Thereafter we talked about the critical processes of Performance and Presentation. This may be one lengthy episode but surely, I am fascinated by how David is precise in explaining each process I can also share some experiences I had in the past years. There are also some tips for both beginners and professionals that will surely help in confidence building when you are to deliver and present. Wrapping up, David did a word trick that would resonate with Rapport – an important thing to establish that would generate connections, relationships, and thought leaders. A perfect episode for you, who wish to improve and become the best speaker you could ever be. I hope you enjoyed this episode, as much as David and I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with David Duffet on LinkedIn and see what he's up to by clicking here – https://www.linkedin.com/in/david-duffett-public-speaker-presentation-trainer-coach Check out David's site, all on 'Why Nerds Aren't Heard: 7 Ways Geeks Sabotage Their Own Presentations' - https://letthegeekspeak.com/free-report/ To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Also, I also mentioned in the show, Stuart and I have a Joint Keynote at the Managed Service Summit in London on Wednesday 14th of September, it's going to be an amazing event and it would be great to meet you there. All you need to do is click here to register : - https://bit.ly/3IS9dpk Until next time, you look after yourself and I'll catch up with you soon!

If there's anyone credible about how we could use this strategy to add more value to our clients and more projects in our MSP, he is no other than a VCIO himself – Paul Croker. In letting him introduce what he's been doing, Paul speaks of his company 18it UK which is focused on providing outsourced Virtual Chief Information Office (VCIO). Before getting serious about how VCIOs help in the MSP journey, I asked Paul about the difference between the VCIO and the CTO role. Straightforward in his answer, we then had an interesting conversation as I asked Paul what he thinks about this strategy on the Old Sales Funnel and what can it do more to the New Sales Funnel. Talking about one of my favourite rants – not talking technical matters because you are not selling to technical people, we then discussed how important having VCIO service is to understand your client and the people you deal with above anything else. As someone working with a team, I also asked Paul how having this strategy could work in such dynamics and how could it work in terms of chargeable matters. Going halfway, I think it is also important to talk about how would an MSP be in having this kind of service and its processes. Paul emphasized the importance of right alignment. I also asked him which this service in the MSP could best work for – in planning or delivery. The conversation gets even more interesting as Paul talked about who really is and what really is a VCIO, in an MSP. He also revealed their own 'listening policy' that helped them in their business. This is a great reminder of how it helps us realign into getting our MSP's flow and its roadmaps looking forward. Of course, we never would want our conversation to finish without talking about how different people are, with different cultures and personalities. Wrapping up this Episode, Paul gave some golden tips on what your MSP should need to know and get to be doing which are much helpful and practical. I hope you enjoyed this episode, as much as Paul and I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with Paul Croker on LinkedIn and see what he's up to by clicking here – Paul Croker To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Also, I also mentioned in the show, Stuart and I have a Joint Keynote at the Managed Service Summit in London on Wednesday 14th of September, it's going to be an amazing event and it would be great to meet you there. All you need to do is click here to register: - https://bit.ly/3IS9dpk At IT Experts, we have years of experience helping IT & MSP businesses of all sizes to leverage their talents and take back control so they can scale confidently. To connect with us and find out how we can possibly help, simply book an intro call straight into my diary here:- http://bit.ly/ite-introcall Alternatively, you can drop me an email at [email protected] Until next time, you look after yourself and I'll catch up with you soon!

Early on Monday 8th August 2022, we had our very first LIVE podcast session, and we streamed it LIVE on our Facebook Group, there is no other thought than sharing it with you. This one's for those who want to listen again and for those who missed this special episode. As a kickstart, I personally shared my corporate experience as a team member for six months. A memorable one, and mind you, I was just only 25 at the time. It is where I learned many things that started my career in Leadership. Then, Stuart gave his insight about the importance of understanding how to approach growth and change in your MSP. As it is not all about revolution but evolution, the two tracks you should elevate in your business. Here, we talked about our core philosophy and the very important 3 leadership pinnacles – Personal, Strategic, and Team Leadership Stuart emphasised the thing to let go in order to succeed in the journey. In one of the highlights of this episode, we introduced our Scale with Confidence model (you can learn more about this if you join the group). Together with this, I emphasized how learning new things could really help develop ourselves as leaders. Stuart then talked about the fear zone and the importance of why and when you should do things within these zones. We then discussed what good leadership looks like and how it could help you align yourself with your plan By the end of the episode, we answered two questions that are about how to find and make time amidst all the busy stuff going on in your life and the other on how to get a team into taking ownership. I hope you enjoyed this episode, as much as Stuart and I enjoyed recording this, and the whole IT Experts team enjoyed creating it. To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Also, as we mentioned in the show, Stuart and I have a Joint Keynote at the Managed Service Summit in London on Wednesday 14th of September, it's going to be an amazing event and it would be great to meet you there. All you need to do is click here to register: - https://bit.ly/3IS9dpk Reaching it this far, we are also honoured to be part of the amazing Tech Tribe Community run by Nigel Moore and Richard Tubb and we are now holding regular meet-ups in our office so if you are an MSP with ambition, you should join and become a triber in this spectacular community with over thousands of people in MSP. Join Tech Tribe, check it out here -https://thetechtribe.com/join-the-tribe/?refer=TTT-REF-1922&affiliate=ianluckett Until next time, you look after yourself and I'll catch up with you soon!

Before I unfold my 100th podcast, I bring you a special wrap-up of three of the best IT Experts Podcast Episodes over the last six months. Perhaps you might be thinking why is it 99.5 that comes before a hundredth? However, as always, I want to make sure that our listening community gets the best bang for your earbuds! With that, Stuart and I are happy to announce that our 100th is going live in our Facebook Group – Scale With Confidence a specific Facebook group for IT and MSP business owners who want to scale and grow to a million, and if you are already a million, get to five faster. Don't miss this rare opportunity, join in now and ask us your mind-boggling questions! In this special episode, one thing is certain, I cannot reach it this far if not with the help of the people I have massive respect for, and great friends Richard Tubb, Ben Spector, and Paul Green. As we go through this episode, we reflect on their best insights into the field they are in and the topics that are worth taking notes on and acting on. Kicking off this energy-filled episode, I am with the legend, Richard Tubb in Episode 86, recalling how he started his business journey. Definitely an inspiring discussion on how he became a successful author, speaker, and writer in the MSP industry after he sold his MSP business. A part where you will know what it takes to have a Mindset Magic that will help you harness your ambition. I bet you should not miss how we talked about something uncomfortable for most MSP owners but it will absolutely help in becoming a better one. Certainly, this episode should be on top of your priorities when you want to grow, be better and get that right business mindset. In the next section of the model, Amplifying your capacity, we cover your Vision, strength, processes, and systems, and in Episode 89 the great Ben Spector is one of my favorites. Stepping out of your comfort zone is at times underrated, but in this discussion, Ben highlighted his career experiences from being both an employer and an employee. At the center of it is a total recall of how systems and processes interact as we give you these value-laden discussions. How 'Process Paralysis' takes place and what to do in order to manage it. Surely, an inspiring episode on how not to worry about the hustle and bustle of MSP SOPs, systems, and implementations as Ben and I got you. Down to the third best-picked, I am with an amazing friend and MSP Marketing Expert, Paul Green. In his seven-year MSP journey, he helped us understand MSP marketing trends in 2022. Episode 78 allows us to realize the importance of maximizing capacity, center customers, and how difficult it is to get MSPs into marketing. You should not miss how Paul talked about Marketing Tactics and Strategies in order to actualize 'No leads to Lead Flow' in your MSP business. Unlike most wrap-ups, this is not the end of an era but only the beginning of a new and better one – the thing we always work on. I hope these three are in your favorites too! Then one thing, never miss out and keep an ear on our 100th Episode. I hope you enjoyed not just these top three favourite lists but every episode we give out as the whole IT Experts team enjoyed creating every single thing of it. Connect and listen to Richard Tubb on his website by clicking here – https://www.tubblog.co.uk/ Also, you can connect with Ben Spector on his LinkedIn here – https://www.linkedin.com/in/benspector1/ Or you can visit his website by clicking here – https://benspector.uk/ And, if you want to learn more about Paul Green's marketing services, simply click here - https://www.mspmarketingedge.com/ And to get a copy of Paul's book, click here - https://www.paulgreensmspmarketing.com/ At IT Experts, we have years of experience helping IT & MSP businesses of all sizes to leverage their talents and take back control so they can scale confidently. Join our Facebook Group and be part of our MSP Journey as we help you Scale Up With Confidence – https://www.facebook.com/groups/738967166458742/ Until next time, you look after yourself and I'll catch up with you soon!