The IT Experts Podcast

Julian Shelley, a successful MSP owner, began his journey in 2011 when 'Managed Service Provider' was not yet a widely recognized term. He started his business with a clear goal: to provide IT support that was better than what he had experienced as an employee in other IT companies. Over the years, his company, Woodstock IT, grew steadily, adding one employee per year and, by 2023, had a team of 13 dedicated professionals. However, despite this growth, Julian began to feel stuck and disconnected from his passion for the business. The turning point came when Julian attended an MSP Growth Hub Discovery Day, where he had an epiphany. He realized that he needed a shift in mindset and a fresh perspective to reignite his passion for his MSP business. The Discovery Day introduced him to the concept of an MSP growth journey, where he could see his past struggles and the potential for future success more clearly. The prospect of reaching a million pounds in revenue, a target he had long aspired to achieve, suddenly felt attainable with the right guidance and framework in place. Julian's journey with The MSP Growth Hub began with some initial overwhelm as he absorbed the wealth of content and ideas presented to him. However, this overwhelm was a positive one, signifying the immense potential for growth and improvement in his business. The planning framework provided by The Growth Hub was a game-changer for Julian. For the first time, he had a structured plan that allowed him to regularly review and update his business goals, a critical component he had been missing. One of the pivotal aspects of Julian's experience with The MSP Growth Hub was the supportive community of like-minded MSP owners. He discovered that the MSP community was remarkably collaborative, with fellow MSPs eager to share their experiences and insights. Julian emphasized the importance of fully engaging with such a program, as the results are directly proportional to the effort invested. The impact of Julian's first year with The MSP Growth Hub was nothing short of remarkable. His business saw significant growth, with a 16% increase in revenue and an impressive 40% boost in net profit. This growth allowed Julian to add 20% net profit and hire three additional staff members. It's important to note that the program also helped identify cost-saving opportunities and leverage R&D tax credits, contributing to the overall success. Julian's approach to sales and marketing also underwent a transformation. He began producing regular newsletters, increased social media engagement, and refined tracking of incoming leads to make smarter marketing decisions. As a result, the business saw an uptick in new leads and improved lead conversion rates. Looking ahead, Julian is excited about the potential to further leverage technology and automation to serve more clients without overwhelming his team. The MSP Growth Hub's guidance and resources have helped him streamline operations, laying the foundation for sustainable growth. Julian's advice to those contemplating joining The MSP Growth Hub or feeling stuck in their MSP journey is clear: fully engage with the program and take the leap. You get out of it what you put in, and the benefits of structured planning, accountability, and a supportive community can be transformative. In closing, Julian Shelley's journey from feeling stuck in his MSP business to reigniting his passion and achieving remarkable growth is a powerful reminder that it's never too late to make a change for the better. His story serves as inspiration for all MSP owners facing similar challenges, showcasing the potential for transformation when you embrace the right mindset and seek support from a community dedicated to your success. So, if you're feeling stuck, remember Julian's story and consider taking the leap to get unstuck and thrive in your MSP journey. Connect with me on LinkedIn and see what I'm up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

We kick off the episode discussing the power of acronyms and models in sales. Danny and I both love the clarity they bring to complex topics. Danny introduces the concept of a sales model that can be a game-changer for MSPs. BANCOUT is the model designed to make your sales process more straightforward and enable you to communicate your value more effectively to potential clients. BANCOUT stands for Buyer, Authority, Need, Competition, Opportunity size, Unique, and Timeline. By following this model, you can ensure you're consistently driving towards your goal of selling more. We then delve into the world of persuasive language. Danny shares his wisdom on how to persuade effectively without feeling awkward. He draws inspiration from the legendary Jordan Belfort, known for his sales prowess. One key takeaway is the art of smart repetition. Danny explains that in sales, you'll encounter objections, and it's how you use strategic repetition that can persuade customers to come back on your side. By mastering this technique, you can overcome obstacles in your path to selling more. During our conversation, we discuss the common mistakes made by MSPs in their sales conversations. One significant blunder is not documenting crucial information obtained during a conversation. Danny highlights how this oversight can mismanage leads and potential sales opportunities. Another mistake is the failure to distinguish between open and closing questions. Understanding the difference is vital for crafting persuasive language that leads to successful outcomes. These insights can significantly enhance your ability to sell more effectively. Danny also shares an intriguing approach to using email in your sales process. He recommends reversing the traditional sequence of sending emails before calls. Instead, Danny suggests initiating contact with a phone call to establish rapport and build a connection. Once you've established this connection, you can follow up with an email to confirm the discussed points, ensuring transparency in your communication. This approach can help you build trust and ultimately sell more to your clients. Throughout our conversation, we emphasize the enduring importance of human connections in sales. Even in today's digital age, people still buy from people. Danny introduces the concept of the first 15 seconds, highlighting the critical role they play in making an excellent first impression. He emphasizes that during this brief window, a salesperson must be recognized as an expert, enthusiastic, sharp, and relatable. To achieve this, Danny shares his technique of sharing relatable stories in the first 15 seconds of a call. Whether they are minor inconveniences or relatable experiences, these stories help create a personal connection and make you appear more human and approachable, a key aspect of selling more. In conclusion, Danny Boyle has provided us with a wealth of knowledge on selling more effectively by doing less. His insights on using persuasive language, avoiding common mistakes, and building human connections can make a significant impact on your sales performance. If you're hungry for more knowledge on how to sell more confidently and effectively, make sure to check out Episode 119, where we dive deeper into this topic with Brian Gillette. You can also reach out to Danny Boyle via email at [email protected] or connect with him on LinkedIn. For more resources on boosting your sales and marketing performance, be sure to explore our recent Sales and Marketing Masterclass recording HERE Connect with me on LinkedIn and see what I'm up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE And if you're ready to take the next step in supercharging your MSP, take the Scale with Confidence MSP Mastery Quiz. This will provide you with insights and guidance tailored to your specific needs. Until next time, look after yourself and I'll catch up with you soon!

1. Start at the Top - Plan Your Future Structure: To set your MSP on the path to success, begin with a clear vision of your future organizational structure. Many MSPs start with a flat structure, but as you grow, it's essential to plan where each team member fits in. This strategic planning will help you determine when and who to hire, ensuring that your team evolves in line with your business goals. 2. Set Quarterly Goals and Share Them: Don't just keep your goals to yourself. Share them with your team! Quarterly goals give everyone a clear focus and keep them engaged. Whether you communicate these goals every 30 or 90 days, it's important to ensure your team understands where the business is heading and how they play a crucial role in achieving those goals. 3. Define Your Organizational Values: Your company's values are the essence of your culture. They guide your actions, attract the right talent, and even influence the clients you work with. Make sure your values are clear and prominently displayed. You can use these values not only to reward good behaviour but also to address issues constructively, focusing on the values that weren't aligned. 4. Assess Your Time Management: Stop being busy just for the sake of it. Conduct a time audit to identify tasks that consume your time unnecessarily. Delegate tasks that others can handle, freeing you up for higher-value activities like business development and strategic planning. 5. Communicate a Shift in Focus: When you're ready to change gears and pursue a deliberate growth plan, communicate this shift to your team. Resetting expectations helps redefine what's acceptable within the organization. Remember, what got you here might not take you further; adapt to external factors and evolving market dynamics. 6. Find Your A-Players and Delegate Correctly: Identify your A-players, the enthusiastic and passionate individuals in your team. Nurture them, develop their leadership skills, and delegate tasks to them appropriately. Effective delegation means giving them the bandwidth, defining clear expectations, and allowing them to learn through both successes and failures. 7. Ensure the Right People in the Right Roles: Assess your team's competencies, behaviours, and attitudes. Ensure that everyone is in a role that aligns with their skills and values. A well-structured team with the right people in the right roles empowers everyone to excel and contributes to a happier workplace. 8. Set Expectations and Exchanges: Establish clear expectations for tasks, metrics, and performance. Ensure that both you and your team are on the same page regarding roles and responsibilities. Regularly check in with your team to provide support and guidance, avoiding the tendency to swoop in and take over when things go wrong. 9. Engage Through Regular Communication: Engage with your team through regular stand-ups and one-to-one meetings. Create an open, vulnerable, and collaborative atmosphere where your team members feel valued and heard. Encourage them to provide feedback, share their thoughts, and participate in team-building exercises to strengthen your company culture. 10. Reward and Recognize: When it comes to recognition and rewards, make them personal and meaningful. Tailor your approach to each team member's preferences, whether it's time off, public praise, or other incentives. Recognize and reward those who thrive and provide ongoing training and support to help them continue excelling. Implementing these ten tips will not only supercharge your team but also enhance your MSP's growth potential. By focusing on leadership, communication, and alignment with your vision, you can create a thriving and motivated team that propels your MSP to new heights. If you found this episode valuable and want to dive deeper into topics like team reconnection and more, make sure to listen to Episode 114 - How to Reconnect with Your Team. And if you're ready to take the next step in supercharging your MSP, take the Scale with Confidence MSP Mastery Quiz. This will provide you with insights and guidance tailored to your specific needs. Remember, building a successful MSP is not just about working harder; it's about working smarter and building a team that shares your vision and values. So, take it one step at a time, implement what resonates with you, and watch your MSP thrive. Connect with me on LinkedIn and see what I'm up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Here are our top three tips to help you get out of your own way: 1. Be Consistent and Build a Great Simple Plan: We've all heard it before, but consistency is truly the key to success. This mantra applies more than ever in the MSP world. The marketplace can be unpredictable, and technology is perpetually evolving. Focusing on a well-structured plan, being consistent in your approach and staying accountable will set you on the right path. Remember, the beauty often lies in simplicity. You don't always need an elaborate strategy. Sometimes, all it takes is a clear, uncomplicated plan that you adhere to consistently. This combination not only ensures that you stay the course but also provides a clear vision for your team. 2. Be Purposeful and Deliberate Every Day: Every day presents a fresh set of challenges. Some are foreseeable, while others catch us off guard. The trick is to be deliberate in your actions and to be prepared. Avoid the temptation of being reactive. Instead, take a proactive stance. This means being intentional with your daily goals and tasks, ensuring every step you take aligns with your overarching strategy. When we act with purpose, we're not merely responding to situations. We're strategically manoeuvring through them, always keeping the end goal in sight. 3. Build the Best Team That You Can Afford: Your team is the backbone of your MSP business. Their skills, dedication, and passion can propel you forward or hold you back. That's why it's crucial to invest in building the best team your resources allow. Start by mapping out a skills matrix. Understand where each team member is now and where you need them to be in the future. Once you've got this in place, you can identify the training and support they need to get there. Unfortunately, the journey also sometimes means making tough calls. If you find yourself dealing with poor performers, it's essential to address the issue head-on. Either invest time in improving their performance or make the difficult decision to let them go. Negativity and toxicity have no place in a thriving MSP business and can impact the culture, morale and engagement of your wider team In addition to these tips, I suggest tuning in to Matt Newton's story in Episode 150. As an Ex-7 figure MSP business owner, his journey emphasises the importance of connecting to your WHY, and it's a must-listen. Also, Episode 120 with Nigel Moore delves into the ever-important topic of mental health, shedding light on the barriers holding many back. It's a touching narrative that reminds us that it's okay not to be okay. Before signing off, I'd like to extend an invitation. If anything we discussed today resonates with you and you feel you could use a hand or merely wish to chat, do reach out. The intention is not sales-driven but purely to support our MSP community. Whether that means connecting you with other industry giants like Richard Tubb, Paul Green, or Mark Copeman, or directing you to our MSP Growth Hub. Our priority is to help you get the assistance you need, when you need it. Connect with me on LinkedIn and see what I'm up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

In this episode of the IT Experts Podcast, we had the pleasure of diving deep into a rich conversation with a 7-figure Ex-MSP business owner, Matt Newton. Matt's story isn't just another tech journey. It's an illuminating narrative on the power of Vision, Values, and understanding one's own WHY in the business landscape. Matt is of the firm belief that any tech solution or business model can be exponentially enhanced when grounded in a clear and robust vision. Through our discussion, he shed light on how his own vision, crystalised over time, became the guiding compass for his entire business operation. He shared fascinating insights into how he ensured every facet of his MSP business aligned with this vision, leading to optimised processes, a motivated team, and incredibly satisfied clientele. Yet, a vision alone isn't enough. Matt delved into the importance of Values in his operation – values that aren't merely printed words on office walls but are lived and breathed daily. This ethos, he described, created an environment where both challenges and successes were approached with the same core principles, ensuring consistency and integrity in his business dealings. One of the most touching moments of our chat was when Matt spoke about finding his 'WHY'. He passionately conveyed how understanding why he was in this game, beyond the financial gains, brought clarity and purpose. This deep-seated WHY became a strong foundation, allowing his business not only to withstand challenges but also to evolve, adapt, and thrive in the ever-changing tech landscape. Our conversation, however, wasn't just about the philosophical aspects of running an MSP. Matt generously shared some sterling tips for MSP businesses. We discussed practical and actionable steps, especially for businesses keen on tapping into the potential of technology to gain momentum. He provided a perspective on how the fusion of technology with a clear vision can produce results that are not just efficient but groundbreaking. Our discussion was a testament to the fact that in the fast-paced world of tech, it's not just about adopting the latest trends but understanding how these trends align with one's vision, values, and WHY. When these elements come together, as they have for Matt, the result is a business that is efficient, growth-oriented, and a force to be reckoned with. In conclusion, our chat with Matt Newton offered a holistic view on how a robust vision, underpinned by strong values and understanding one's WHY, can be a game-changer for MSP businesses. For those keen on making strides in this space, and more so for those looking to redefine their path with a renewed perspective, this episode holds invaluable insights. It's a blend of inspiration and guidance, drawing from Matt's journey, and offers a blueprint for others to achieve operational excellence and sustainable business growth. Listen to another of the inspiring stories that we shared in the show, EP111 – Getting Out of Your Own Way – Client Stories Connect with me on LinkedIn and see what I'm up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

MSP GLOBAL, bought to you by the creators of CloudFest, is an opportunity to join the top leaders in the MSP space to gain the insights and make the connections you'll need to thrive in this constantly changing industry. Soeren talks about some of the headline speakers that will be taking to the stage including Sanna Marin, Former Prime Minister & Head of Government of Finland. It isn't every day that we get to hear about the youngest Prime Minister of Finland making her mark, especially in such a male-dominated sphere. Soeren passionately emphasised how vital such progress is for the MSP industry and how we could all benefit from hearing her insights. This young Prime Minister's journey, where 14 out of her 17 cabinet members were women, is truly inspiring. Soeren highlighted the inclusion of Philip Wisler, former Vice Chancellor of Germany, on the same day's itinerary. As someone deeply involved in the tech realm and invested in numerous cybersecurity companies, his grounded understanding of the tech landscape promises invaluable insights. Our banter took a light-hearted turn when Christian cheekily remarked about having two politicians on stage and the jazz hands that would ensue. But the day's excitement doesn't end there. We also delved into the realm of motorsport, which is the backdrop for this event, and trust me, the names dropped are bound to make any motor enthusiast's heart race. From the Former Head of Motorsport at Mercedes-Benz, Norbert Haug (who signed Lewis Hamilton!), to Martin Tomczyk, a significant figure in German motorsport, the day promises a blend of adrenaline and inspiration. And then, the crescendo – Sir Bob Geldof. For those of us who remember Live Aid, Geldof's influence on the music industry is undeniable. It's exciting to anticipate what pearls of wisdom and tales of his journey he might share with us. As we drew towards the end of our chat, Soeren introduced a topic that resonates deeply with everyone in the MSP Global community: the whistleblower of the Wirecard scandal. The cascading effects of this scandal touched numerous lives, either directly or indirectly. With the recent introduction of the new EU whistleblower law, MSPs have a role in educating their customers, making this discussion crucially relevant. Christian summed it up perfectly. The Wirecard scandal might have been a blemish, but it's an opportunity for learning and growth. And yes, for MSPs, it's also a chance to bridge the gap between requirements and solutions, ensuring compliance with the new regulations around whistleblowing. Now, onto the cherry on top! We're hosting a special prize draw for all our listeners. You have until COB Friday 6th October to enter this draw. We've got some spectacular treats in store, from VIP tickets worth €999 each to exhilarating rides with professional racing car drivers valued at €499 each. Enter the draw through the sign-up form linked in the episode, and you might just be one of our lucky winners. Make sure to mark your calendars – we'll be notifying the winners on Friday 13th October at 10:00. Join us at the MSP Global Event by registering HERE Sign up to enter the prize draw by clicking HERE Connect with me on LinkedIn and see what I'm up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Bradley Munday from Uptime Solutions joined us to shed light on the top 5 automations every MSP should be integrating. First and foremost, Escalations. A critical aspect of managing an incident is recognising its journey through the helpdesk. While automating the ticket escalation process is common, Bradley stresses the importance of ensuring your system automatically logs 'who' escalated 'what'. This isn't just about operational efficiency. It's a treasure trove of information that pinpoints individual competencies and highlights areas requiring further training. Up next is Tagging Tickets. With most PSA systems offering ticket tagging features, Bradley highlights the magic of automation here. By auto-searching for specific keywords or setting certain triggers, MSPs can effortlessly categorise incoming work. Beyond simply categorising tasks, this aids in recognising patterns, understanding the type of work being received, and crucially, spotting tickets that might have gone stale or need managerial intervention. The third automation is something MSPs might overlook but is incredibly important – Chargeable Ticket Approval. What should you do when a ticket that ought to be chargeable lands on the desk? Bradley's advice is straightforward – employ automation to ensure that work doesn't commence on such tickets without generating a requisite charge. Our conversation then moved towards enhancing customer relationships through Automated Customer Communication. Bradley believes in empowering technicians to concentrate on core tasks, while the PSA takes on the mantle of follow-ups. By automating communications for tickets awaiting customer inputs or approvals, the desk remains decluttered, ensuring technicians remain sharply focused. Last but by no means least, Bradley talked about the significance of Automated Ticket Routing/assignment. Tapping into the potential of machine learning or AI, he envisions a future where MSPs can more accurately assign tickets to the right engineer or queue. Whether it's leveraging ticket titles, descriptions or data accumulated from previous automations, the goal is clear: get the right job to the right professional. Bradley's insights weren't just an exploration of the current best practices but also a gaze into the future. He envisages a shift in the MSP landscape. As clients increasingly embrace automation, they'll naturally look to their MSPs for DevOps tasks. So, the time is ripe for MSPs to proactively embrace machine learning integrations. As we wrapped up, it became clear that these automations aren't just tools. They're the backbone of an efficient, customer-centric, and forward-thinking MSP. We hope you enjoyed this episode. You can connect with Bradley Munday in his LinkedIn profile by clicking HERE Connect with me on LinkedIn and see what I'm up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Our conversation began with Mark recounting his journey from his early beginnings. Mark's passion for technology was evident as he narrated his transition from the video content world to the technological arena. It was this shift that paved the way for him to be an instrumental figure in helping businesses evolve with technology. His core belief is centred on the idea that technology should never be an impediment; instead, it should be a conduit for businesses to thrive. The essence is to ensure that technology complements business operations and aids them in achieving their objectives seamlessly. As our discussion flowed, Mark shared some enlightening insights on the common challenges businesses face today. With rapid technological advancements, it's quite common for businesses to be inundated with tools and systems. The real challenge, Mark points out, lies in identifying which tools genuinely add value and which ones serve as mere distractions. He underscored the importance of a robust strategy that guides the integration of technology with business processes, ensuring the latter isn't hindered. Our dialogue took an interesting turn as Mark brought forth the concept of a 'digital twin.' Essentially, this is a virtual representation of a product, service, or process. This model, Mark asserts, can be a game-changer. By mirroring real-world scenarios, businesses can test and refine their strategies, thereby facilitating better decision-making processes and optimising outcomes. The benefits of such an approach are manifold, from improved efficiency to cost-saving measures. Mark also expounded on the essence of understanding the customer's journey in today's digital age. His experiences have taught him that in the midst of integrating technology, the heart of a business – its customers – must not be lost. A technology that doesn't understand or cater to a customer's journey will likely fall by the wayside. Mark's astute observation is a testament to his innate understanding of the market dynamics and the imperatives of ensuring customer satisfaction. Towards the end of our conversation, Mark emphasised the need for businesses to be agile, adaptable, and receptive to change. He quipped that in the ever-evolving technological landscape, resting on one's laurels is not an option. Continuous learning, he suggests, is the only way forward. As we wrapped up, I was left marvelling at the depth and breadth of Mark's insights. Our conversation is a testament to the power of technology when wielded correctly and the boundless possibilities it holds. For any business enthusiast or professional looking to harness the full potential of technology in their operations, this episode promises a wealth of knowledge. We hope you enjoyed this episode, and we suggest that you listen to this as many times as you can to get all the value that this episode offers. You can connect with Mark Copeman in his LinkedIn profile by clicking HERE Connect with me on LinkedIn and see what I'm up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Stuart and I embarked on an enlightening journey through the power of a Call to Action (CTA) in the realm of MSP marketing. What We Unpacked: 1. The Essence of CTA: Stuart kicked off our discussion by highlighting how CTAs aren't just mere buttons or links; they're the pivotal connectors between content and action. He metaphorically described the absence of a CTA as "shooting blanks", emphasizing the missed opportunities when we don't guide our audience. 2. Deciphering the Sales Process: Stuart shared a valuable perspective on the sales journey. He reminded us that it isn't always about sealing a deal instantly but often about nudging the audience towards the next logical step. 3. Fine-tuning your Message: We touched upon the importance of specificity in communication. Once an individual shows an inclination, like downloading a resource, it's a cue for us to hone our messaging. Stuart elaborated on the power of platforms like CRM systems in this process. 4. Guiding Potential Customers: Our discussion took a deeper dive into the sales funnel's intricacies. We mused on the scenario where there's a deluge of content at the top, but a gaping void in the middle, indicating a content deficiency. 5. Simplicity is Key: Stuart shared a resonating mantra: "keep it simple". Instead of juggling various elements simultaneously, he urged to focus on one business pillar at a time, ensuring a systematic approach throughout the sales funnel. 6. The Power of Consistency: A theme that recurred in our conversation was consistency. Whether reaching out daily, weekly, or monthly, consistency in messaging, combined with compelling CTAs, can yield significant results. 7. Direct Messaging Campaigns: We shifted our attention to direct messaging campaigns and their role in amplifying outreach. With platforms like LinkedIn, Stuart and I concurred on the approach: don't hard sell, but educate. In conclusion, this episode was a testament to the transformative power of CTAs in MSP marketing. Don't forget about our 'The New Business Advantage Blueprint', a guide aimed at streamlining the intricate marketing process into seven actionable steps. Download the New Business Advantage Blueprint PDF HERE We encourage all of you to keep sending in your questions as we love to answer them on this series So, click HERE , fill out the form, and we'll tackle your questions in our upcoming episodes. Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

The inspiration for this episode came from a recent event in our Growth Hub, where one of our accountability pods opened up about feeling overwhelmed by a series of changes in his business and personal life. Stuart's questioning in the pod helped him to share his feelings, which resonated with other members in the group, leading to a wave of support. The message of this episode is that everyone in the IT channel and MSP business has been through these feelings of isolation and stress at some point. It's okay not to be okay. However, sitting in a darkened room, waiting for things to get better on their own is not the solution. In fact, it can make the situation worse. So, how can you find support and overcome these feelings of isolation? Find an Accountability Buddy: Seek out someone outside your immediate family who can listen to your problems, provide support, and hold you accountable. It's essential to have someone who can listen and give you a fresh perspective. Join a Community: The IT channel and MSP channel have several communities that can provide support, advice, and a platform to connect with other business owners who share your experiences. Whether it's our Growth Hub, Tech Tribe, CompTIA, or other vendor groups, join a community where you can ask questions, share experiences, and learn from others. Take Action: Once you've sought out support, it's essential to set a new direction for your business. Decide where you want to go, commit to a plan, and take action. Making mistakes is part of the process, so learn from them, reset, retest, and review as you move forward. Enjoy Yourself: Remember, the ultimate goal is to have fun, make memories, and build a sustainable business that works for you. I also encourage you to listen to Episode 120 of the IT Experts Podcast, where Nigel Moore from the Tech Tribe and I discuss "It's OK not to be OK." This episode ties in perfectly with the theme of this podcast and offers more advice on how to overcome feelings of isolation. Finally, if you need to talk or want to have a chat, don't hesitate to reach out to me on LinkedIn. Send me a message, and let's have a conversation. Remember, you are not alone. Many MSP business owners have been where you are, and there is support available to help you navigate through the challenges. Take action, seek support, and enjoy your business journey. We encourage all of you to keep sending in your questions as we love to answer them on the Ask Stuart series. So, click HERE , fill out the form, and we'll tackle your questions in our upcoming episodes. Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Julie shared the BIN model, which is designed to help you navigate difficult conversations with elegance and ease. The emphasis is on understanding and respecting the needs of both parties involved, creating an atmosphere for a win-win outcome. When you focus on what you need rather than what you dislike, you reduce the chance of pushback and pave the way for a more constructive conversation. We delved into the importance of delegating within a flat structure, where many report into one or two individuals. Delegating isn't a sign of weakness or an admission that you can't handle everything yourself; it's about recognizing the talents and aspirations of your team members. The right conversation can uncover hidden potential, fostering growth within your team and freeing you from unnecessary burdens. Julie also provided insights into having a conversation about the conversation. It's not about reacting in the heat of the moment, but rather stepping back to respond thoughtfully. We talked about taking a dissociated perspective, like watching ourselves on TV, and discussing our interactions calmly. This approach can lead to more honest, open, and productive dialogues. Our conversation also explored the relationship between human behaviour and leadership, how to build better connections at work, and how to translate those skills into more harmonious relationships at home. In our lively conversation, Julie emphasised the importance of not letting conflicts fester. Her insights on communication were eye-opening and packed with actionable advice that I believe will benefit many of you. The key takeaway from this episode? Communication isn't just about talking; it's about truly understanding one another and finding common ground. It's about transforming what might otherwise be difficult conversations into simply, conversations. If you'd like to learn more, don't forget to check out Episode 127 on the art of daring to delegate and supercharging your team. We hope you enjoy this episode as much as Julie and I enjoyed this conversation, we almost did not want to stop! Here's where you can watch our recent Leadership Masterclass. Just click HERE And here's where you can listen to Episode 127 - Daring to Delegate – The Art of Supercharging Your Team. Simply click HERE We encourage all of you to keep sending in your questions as we love to answer them on the Ask Stuart series So, click HERE , fill out the form, and we'll tackle your questions in our upcoming episodes. Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

We dive deep into understanding how to get the right people in the right roles and encouraging them to perform at their optimal best. One of the key points we discussed was the significance of communication, especially when setting expectations. We explained how businesses looking to grow and implement new technologies need to effectively communicate the implications of these changes to their staff. We stressed the importance of aligning expectations with the individual roles of team members, be it in projects, help desk, finance or other roles. We also highlighted how these expectations should translate into concrete Key Performance Indicators (KPIs) and targets. A vital part of setting KPIs is continuous tracking and evaluation. We discussed the role of dashboards and other technologies like Brigade in giving visibility of KPIs and performance on the help desk. Such tracking should be done at various levels - individual, team, and company-wide - at different intervals. This process keeps everyone on the same page regarding performance and helps identify areas of improvement. Reward and Recognition (RNR) is another significant aspect we discussed. We emphasised that recognising the team or individuals' achievements isn't just about handing out bonuses. It's about making them feel valued and appreciated for their contributions. By doing this, you encourage a positive performance culture and boost your team's morale, which is vital for business growth. Stuart highlighted that when you have the right people in the right roles, communicate effectively about their responsibilities, and provide clear measures of success, you're halfway there. The remaining half involves recognising and rewarding them collectively and individually, which is key to getting your team to perform successfully. The next point was about how such an environment boosts employee engagement. When people are aware of what winning looks like in their roles, they derive job satisfaction. They wake up with an intent to win, solve problems, and help others, and this leads to higher job satisfaction. To cap off this insightful session, we pointed our listeners to our resource, the "Create More Time Formula." This document will help you optimise your time, which starts with understanding where your time is going and where you should apply it. This, in turn, puts you in a powerful position to optimise your staff and, ultimately, the productivity of your business. We hope you found this episode valuable and are looking forward to our next episode in the series. Until then, take care and keep those questions coming! Download the Create More Time Formula PDF HERE We encourage all of you to keep sending in your questions as we love to answer them on this series So, click HERE , fill out the form, and we'll tackle your questions in our upcoming episodes. Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Trevor stressed the importance for MSPs to have the right products to meet their customer's needs, which enable them to deliver on the promises made. As we broke down the technical jargon, it became clear that underwriters are not tech people...so it may be worth considering a specialist provider with experience in the IT sector to ensure you and your clients receive the correct cover. During our conversation, we touched upon the topic of the importance of how compliance and the potential future of regulation for MSPs could actually help protect your business. We also explored how these accreditations like ISO could enhance the reputation of a business, attracting larger clients and demonstrating the organisation's cyber maturity. We echoed the sentiment that training clients on cyber threat awareness, such as recognising phishing emails, is not only about protecting our businesses but also about reducing the human-error factor - a key factor in a significant percentage of cyber-attacks. We answered a couple of questions from our listeners. One of them concerned the 'act of war' exclusion in cyber insurance policies. Trevor provided clarity, explaining that different policies carry various exclusions depending on the type of attack. We also explored the differences between referring to a cybersecurity event as an 'incident' versus a 'breach.' Trevor explained how this terminology has evolved with the changing landscape of claims and the growing prevalence of fraud and ransomware attacks. We also discussed what to do in the event of a cyber 'incident'. Trevor emphasised the importance of verifying whether a client has cyber insurance before intervening in their systems, as premature action could inadvertently void their insurance policy. It was a thought-provoking conversation filled with value bombs and essential tips for all MSPs. If you want to protect your business, I recommend you give it a listen. If you want to reach out to Trevor, we've shared his contact details in the show notes. If you want to continue the conversation with Trevor, connect with him through his LinkedIn HERE Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Marketing is often described as the 'holy grail' of being able to scale your MSP effectively. Deep down you know you need a Sales & Marketing engine in your business, one that will provide a steady flow of leads so that the business can grow consistently...but you've tried several different tactics, and nothing seems to work. If this sounds familiar, you'll want to give this episode a listen! We kick off by discussing the shift in customer behaviour, brought about by our digital-first world. Stuart highlights the importance of consistent touchpoints with potential clients, explaining that it now takes up to 37 points of contact for a prospect to feel comfortable making a purchasing decision, up from 6 or 7 in the pre-internet era. We also discuss the complexity of selling technology services due to the lengthy sales cycle, acknowledging that the lag between initial interest and purchase readiness, can extend from weeks to years. The key to keeping potential customers interested during this period is through a consistent nurture strategy. Stuart emphasises the importance of guiding potential customers through the sales funnel, from initial awareness to active consideration, which requires relevant and engaging content. Creating this compelling content, we understand, can be challenging. Your messaging needs to align with the pain point your ideal customer has,and give them a reason to believe that your business can solve their problems. Your business only becomes relevant when potential customers are convinced that you can help them. Therefore, the content should focus less on what your products and services are and more on the problems they can solve or the solutions they enable. To wrap up, Stuart and I talk about measuring performance and understanding what good and bad results look like, summing up that you need to know your audience, understand their problems, package your services accordingly, and measure your success based on these factors. As a special resource for our listeners, we're offering the New Business Advantage Blueprint. This tool guides you through the steps needed to create a simple but effective funnel that will generate the right leads for your business. If you want your question to be answered right here in the Ask Stuart series submit your questions HERE Download the New Business Advantage Blueprint PDF HERE Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Stuart began our conversation by acknowledging a familiar scenario. Many MSPs feel like superheroes, swooping in to save clients who reach out to them directly. Yet, he highlights the need to evaluate the cost of these 'rescue missions', both in terms of time and potential revenue lost. You could be unknowingly spending substantial chunks of your day on £10 or £100 tasks, while your attention should be focused on high-value £1000 tasks that significantly contribute to your business's growth and profitability. So, how do you rectify this situation? Stuart offers practical, actionable advice: set up auto-responses for emails and voicemails directing clients and suppliers to the appropriate teams, thereby managing their expectations. Crucially, he emphasises the need to make yourself less accessible to avoid unnecessary disruptions that can eat into your day. But, managing client interactions is just part of the equation. Stuart underlines the importance of conducting a time audit. By understanding where and how you're spending your time and distinguishing between £10, £100, and £1000 tasks, you can get a holistic view of your workday. Once you have this awareness, you're in a prime position to delegate the lower-value tasks, freeing up your time for higher-value strategic undertakings. Additionally, Stuart recommends training your clients and staff to interact with the right teams, not just you. Establishing and reinforcing these boundaries is crucial in ensuring you spend your time most productively. Stuart guarantees that with these strategies, you're likely to uncover an extra day or even two in your week to focus on developing and expanding your business. In this episode, we also had an exciting announcement for our listeners. As part of the Ask Stuart series, we're actively seeking questions from you. If there's a pressing MSP-related question on your mind, we invite you to submit it via the link in the show notes. You have the option to remain anonymous, and we will answer your queries in future episodes, providing tailored advice to assist in your MSP journey. Towards the end of the discussion, we highlighted one of our valuable resources: the Create More Time formula. Stuart explained that this potent formula, developed over years of experience, is designed to help you create more time in both your professional and personal life. It is a brief, straightforward read that, when adopted, can revolutionally change how you manage your time, boosting productivity and job satisfaction. This enriching episode of the 'Ask Stuart' series provided a wealth of insights from Stuart, serving as a guide to optimising your time management strategies as an MSP. We are eagerly looking forward to continuing this series, answering your questions, and sharing actionable advice to help you drive your MSP business to new heights. Submit your questions HERE Download the Create More Time Formula PDF HERE Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Stuart answers this question by sharing five key points. First up - the importance of knowing your numbers. Understanding your financial position is crucial in any business endeavour and becomes the foundation of your business decisions. Secondly, Stuart highlights the need to allocate our time effectively. As entrepreneurs, it is not uncommon to get caught up in tasks that are not of high value to our business. But Stuart emphasises that the choice is in our hands, and if we wish to do nothing, we must accept that nothing will happen. Our third conversation point centres on involving the team in the business journey. Stuart makes it clear that people naturally desire to collaborate and contribute to the success of the organisation. By involving our team in the strategic decisions and direction of the business, we allow them to understand their role in the bigger picture, helping to foster greater team commitment and engagement. Stuart's fourth tip revolved around the notion of not being an "island". He stresses the importance of learning from others and allowing ourselves to be inspired by their stories and experiences. With resources like Google, ChatGPT, Tech Tribe, Paul Green, and Richard Tubb, there are a multitude of learning opportunities within the industry. Finally, Stuart discusses the importance of testing and measuring progress. He recommends identifying clear metrics of success and regularly checking in on these to ensure progress is being made. Furthermore, Stuart suggests finding an accountability buddy to keep you on track with your goals. We wrapped up the episode with Stuart summarising the key steps in starting the growth journey for your MSP. He touches on recognising the fear that can come with inaction, understanding your numbers, spending your time wisely, involving your team, and measuring success with an accountability partner. This was a powerful conversation, already so much value for the first episode, and we are looking forward to diving deeper into these topics in future episodes of the Ask Stuart series. Submit your questions HERE Download the Create More Time Formula PDF HERE Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

We first discuss the importance of client education, emphasizing consistent communication, regular newsletters, and informative emails. Utilising resources like exclaimer at the bottom of your email signature can significantly aid this continuous education process. When clients remember your advice or can refer back to past communication, you're enhancing your relationship with them and positioning your MSP as a trusted resource. Stuart highlights the importance of planning and preparing for client meetings. Sending an agenda beforehand, focusing on business issues rather than technical ones, and leaving a memorable impression are all crucial aspects of a successful meeting. Simple gestures like bringing cakes or company merchandise can forge a deeper bond with the client, as well as improve understanding of what's happening on the ground. The conversation during the meeting should follow a framework or an agenda, beginning with building a rapport and then gradually transitioning to business matters. It's crucial to remember personal details about your clients and ask about their business's current events. Being aware of broader contextual headlines, like inflation, government decisions, or vendor activity, will also provide context and relevance to your conversation. Discussing your client's business developments, growth plans, or mergers will show your genuine interest in their operation and can potentially lead to a discussion about opportunities and risks from a technological standpoint. Being able to provide insights on upcoming technologies, such as AI, and suggest improvements for their systems will showcase your strategic value. Stuart also notes the importance of a well-structured, automated follow-up process. Whether it's ticketing for meeting planning, project quotation, invoicing, or even customer satisfaction feedback, all these actions should be logged in the system for everyone in the business to track effectively. Wrapping up, Stuart and I discuss the impact of this process on MSPs. By implementing this approach, MSPs can increase their clients' value, hold meaningful conversations about financial commitments without causing discomfort, and ultimately ensure long-term relationships with their clients. The end goal is to make your MSP indispensable to your client's business, reducing the risk of becoming irrelevant and potentially losing revenue. We wrap up the episode with a reminder that these processes, while they might seem daunting at first, can start simply. Even if you don't have automation in place, a checklist and consistent follow-through will go a long way. The ultimate aim is to retain your clients, grow your business, and consistently deliver value. Now, time to finally look binge-listen all three-parts and transform your client relationships from supplier to partner. Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Welcome to the second part of The Secret to Building a Pipeline of Profit, a three-part series focussing on the fundamentals of Account Management, designed to help you maximise the opportunity with your existing clients. In this episode, Stuart shared his insights into why it's important to strategise first, and then implement tactics. The first step involves stopping and thinking about what you currently have, and where you want to go with your client base. The right strategy underpins how you nurture the key relationships that form the bedrock of your business. Working on this aspect is not just working in your business, but on it, and this strategic approach can pay back multiple times in creating a process that others can operate effectively. Stuart shared an example about one of his clients. Despite running a well-structured business with robust systems and excellent client relationships, the profitability was not reflecting the effort. On Stuart's advice, the client started analysing his own numbers, and was shocked to find nearly £185,000 worth of untapped business opportunities within his existing client base. The key here was the realisation that his clients' needs were evolving, and by having the right strategic conversations, he could seize these opportunities and generate additional revenue. These changes allowed him to invest deeply in the right people, amplifying the capacity of his business. While the net profit didn't change dramatically in the short term, it was used to make the business scalable, allowing him to reap rewards later. When asked what was holding him back at the start of the process, the client admitted it was himself. But once he had a quantifiable understanding of the opportunities in his business, he was able to leverage his great relationships and seize these opportunities more effectively. Understanding your client base, analysing your categories, and getting your standards in place can change how you feel about the future of your business. The additional revenue and profit that effective Account Management can bring about can give you the confidence to invest in new resources, staff, or even explore growth opportunities like acquisitions. As we conclude this episode, we leave you with the thought that the fear of failure often holds us back. When you start seeing consistent cash flow, strengthened business, and have the ability to invest easily in new resources, you realise that the future holds more opportunities than risks. In our next and final episode in this series, we'll share more details and specific tactics that you can apply to maximise the profitability of your MSP. If you're interested in evaluating your capacity to scale, take the MSP Mastery quiz linked in the show notes. It's a quick four-minute exercise that will help you understand what to focus on right now. Thanks for tuning in, and we look forward to catching up with you in the final part of the series next week. Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

In this episode, Stuart highlights a crucial aspect: that the most challenging part of this process isn't necessarily the strategic application but overcoming self-imposed obstacles. This episode emphasises the concept of "getting out of your own way." Stuart explains how this key move can make a substantial difference, not only in the realm of account management but in various areas of running a successful MSP business. With newfound confidence and better conversations, MSP owners start unlocking their business potential. In line with this, Stuart notes that these extra earnings don't instantly change net profits, as the funds are usually reinvested in expansion strategies like hiring more staff or investing in additional premises. However, these are crucial steps in solidifying a business' infrastructure, setting the stage for future scaling. We also take a look at what business owners need to initiate their journey towards self-improvement and optimised client interaction. Stuart points out that it all begins with an in-depth analysis of your existing client base. It's about understanding what your clients are currently buying or not buying from you, and then finding ways to steer the conversation in a more beneficial direction. The gap between what your clients are currently buying and what they should be buying is also a critical consideration, as it directly impacts the optimisation of security, efficiency, and effectiveness in their use of technology. However, Stuart notes that many MSPs struggle in this area because they don't understand their numbers or have difficulty pulling information from their PSA. In conclusion, Stuart paints an optimistic picture of the potential that lies ahead for MSPs who understand and employ these principles. By becoming valuable partners rather than mere suppliers to their clients, MSPs can not only tap into a hidden profit pipeline, but they also build a moat around their businesses, protecting long-term profitability and client relationships. We hope you enjoyed this episode! Listen to this episode with Paul Croker on why you need a VCIO in your MSP: EP101 – Why Do I Need VCIO as a Service in My MSP with Paul Croker & Ian Luckett The MSP Mastery Quiz is designed to help identify the right ingredients to scale your MSP, provides personalised reports and guidance on the next steps in your MSP journey. Take the quiz HERE. Connect with me on LinkedIn and see what I'm up to by clicking HERE You can also connect with Stuart and see what he is up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Phylip emphasises the need for MSPs to prioritise customer retention over acquisition. He highlights that nurturing existing relationships through regular reviews and strategic planning can help differentiate an MSP business in an increasingly automated market. Not only does this strengthens the bonds with the current clientele, but it also ensures that existing customers are adequately serviced and not overlooked amidst efforts to attract new ones. We also discuss the invaluable lessons and opportunities within MSPs' existing client bases. Despite the attraction of new leads and expanding clientele, there's often untapped potential within existing relationships. Thus, reinforcing the principle of retention before acquisition, a topic that our upcoming mini-series on account management will explore soon. As we shift the conversation towards what's on the horizon for Pax8, Phylip shares a sneak peek into some exciting upcoming announcements. Pax8 is constantly enhancing their offerings. With an ecosystem designed to streamline how MSPs buy, manage, provision and analyse cloud services, Pax8 is undoubtedly making waves in the technology market. In this episode, we reflect not only on the IT channel's present state but also on its future. We delve into both the strategic and operational aspects of running a successful MSP business in today's digital era and the importance of aligning with forward-thinking companies like Pax8. If you enjoyed this insightful conversation, we recommend revisiting episodes 94 and 97, where Phyl and I share our unique life experiences and the stories behind our ventures into the tech industry. In this episode, we get a glimpse into the future of technology. It's a conversation filled with insightful predictions, strategic advice, and a behind-the-scenes look at one of the leading tech companies. Listen to these episodes and learn more about both Phylip and Ian's journey to the IT channel: EP094 – Responding to A Life-Changing Event with Phylip Morgan & Ian Luckett EP097 – Being Open, Honest, and Real with Ian Luckett & Phylip Morgan Connect with Phylip Morgan on his LinkedIn by clicking HERE Connect with me on LinkedIn and see what I'm up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

By regaining focus and momentum, MSPs can build a business that works for them. So here are our top 3 tips: Communicate and Check-In with Your Team Revisit Financial and Business Targets Create Weekly Outcomes Tune in as we dissect these tips in a quick, short, sharp blast, to help you regain your focus and momentum this year. Don't forget to listen to Episode 100 - How to Align Your Team So You Can Step Back from Operations with Stuart Warwick & Ian Luckett Take the MSP Mastery Quiz right HERE Connect with me on LinkedIn and see what I'm up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Andrew shares a real example of how MSP Easy Tools was able to identify a breach within an MSPs system, who was trialling their software. Initially, the client thought it was a system error but upon closer inspection, it was revealed that cybercriminals had infiltrated the MSPs platform for over 90 days, unnoticed, posing a threat to all their clients. Andrew elaborates on how his company swiftly helped the client to secure their system and protect all their tenants, as well as sharing some of the core principles that can help MSPs reduce cyber risk both in their own business, as well as ideas on how to protect their clients better. A single cyber security breach can result in considerable financial and reputational damage...can you afford to take that risk? For those who want to connect with Andrew, you can reach him via email at [email protected] or visit the MSP Easy Tools website for more information about their services. Towards the end of the episode, Andrew reveals a special offer for our listeners. You can download a free version of their security report from the MSP Easy Tools website. This free report can provide a snapshot of your system's security status. We encourage all our listeners to take up Andrew's offer and assess the security of their own systems. Join us next time for more expert insights and valuable conversations! For more information, visit MSP Easy Tools HERE You can also reach out to Andrew through [email protected] Download Andrew's Free Security Report right HERE Connect with me on LinkedIn and see what I'm up to by clicking HERE To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!

Kicking off the episode, Dean explains why working with an agency who understands your industry is key and Humnize's focus on working with MSPs. We discuss the changes in the tech space and how it has affected recruitment and working dynamics. Dean and I then talk about the importance of having the right people in the business, the challenges faced by MSPs in rushing to fill positions and overlooking red flags in the recruitment process. Both of us agreed that there is a need for a well-defined onboarding and induction process for new hires once you've identified the right candidates Then we discussed the importance of employer brand and presenting an attractive online image to attract candidates. Showcasing your company's mission and values is just as important as including specifics about the job role and benefits package. We also shared a few examples of how MSPs can invest in their office environment to create an appealing workplace, and some ideas of how to succeed in recruiting the right people like offering soft-benefits, having a compelling job description, , how to conduct effective interviews, and creating a personal connection with candidates. . Listen to Episode 115 of the IT Experts Podcast about How to Retain Your People with Ian Luckett Take the MSP Mastery Quiz right HERE Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

First off, we introduced you to the powerful platforms that you can make use of to further supercharge your MSP marketing. We also discussed the importance of platform selection and messaging, understanding analytics and content resonance and how to avoid common marketing pitfalls. Then we take you through the customer journey; from social media platforms to your website and how email and CRM systems play their role in the whole process. We also talk about how to understand your email CRM metrics, email lists, content planning and creation strategies, and how to make the most of your blog content. Finally, we talk about events and their importance in your MSP marketing toolkit. We take you through the power of direct message campaigns and the benefits of niche targeting. Of course, this whole process and this three-episode mini-series would not be effective and "perfect" if you do not know how to supercharge your results, so we discuss this as we wrap up. We hope you enjoyed this mini-series, and we suggest you listen to it as many times as you need to soak and absorb all the content this show offers. Watch our Sales and Marketing Masterclass Webinar recording right HERE Listen to Part 1: The Perfect Process Listen to Part 2: Magic Messaging Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

This second episode is all about activating the magic wand of messaging. I will give you tips, strategies and what's important to get your marketing approach out from having a Sky Ball Syndrome. This will also help you produce quality content and learn the necessary things to consider so you can build that trust and credibility among the people you deal with in your business. This episode is more efficient when you listen to Episode 129 first and tune in for the next episode of this three-episode Sales & Marketing mini-series. I hope you enjoyed this episode, mark your calendar for next week's final part of this mini-series. Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

In this episode of the IT Experts Podcast, I'm excited to bring you a Marketing mini-series in three episodes! Sales and marketing are massive subjects where people don't know where to start. Is it on apprentice, agency, online course or training? In this first episode of the mini-series, we are going to talk about Process. This covers sales funnels, TOF / MOF / BOF, and data tracking CRM or marketing CRM which I hope you really consider in your process. I also talk about the journey of education and the opportunity in learning, how you build trust, what is it in TOF, how MOF works, and is BOF for me. I also included in how to deal with different types of content and section marketing, together with its corresponding tracking. I also revealed about the MSP GH model and how to not let go further until sorted. Wrapping up, I talked about some foundations and strategies. For you to relate and further understand the things discussed in this episode, you can listen or re-listen our Episode 122 with Ben Spector on Revenue Stack. I hope you enjoyed this episode, as much as myself enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

In this episode of the IT Experts Podcast, it's just me with another life-changing conversation for you It is important for us to understand that not every day can be full of fun, happiness and progress. However, join me in this episode where I help you to recalibrate our mindset to help you make a bad day into a great day. At the heart of this show we ran through an exercise of Red & Green language and what we need to do to help us progress and grow as individuals as well as business leaders. Don't miss this episode! But also, it is related to two others of our episodes on mindset and success stories. They are Episode 086 and Episode 079 I hope you enjoyed this episode, as much as myself enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

I am lucky to speak to you about a very important strategy. Let's unbuckle this D-word that will help us boost our MSP growth in every aspect. For most of us, MSP or business owners, we tend to involve ourselves ensuring that all areas in our team is performing well. Our want and need to be in control put us in administrative challenges. However, tune in as I talk about tips and strategies on how to face the dilemma of assigning someone else to do the work. I also love how this episode revelead some of the strategic flow that we, in MSP Growth Hub work into. Get to face the realities of the processes on how to scale up our MSP. This is also an opportunity to overcome some of the rocky areas and how to avoid them. Tune in and dare to delegate in every minute as you listen to this golden episode! I hope you enjoyed this episode, as much as myself enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

If you didn't know, Greg is the Vice President of Business Development EMEA at Kaseya/Datto and he starts off with a short introduction on who he is and who he helps. We then get straight into the main part of the show, where we cover the three things you and your MSP need to know about what has been going on in the IT channel recently. We discussed the Market, Sales & Marketing, and some tips on helping you grow your MSP. This episode I ask Greg about some of the controversies in the world right now and how the MSP's working environment has been affected after the pandemic. Greg also unfolded the importance of focus and what MSPs should do in the next 5 years to thrive and survive. I love how Greg and I wrapped up as he answered questions and issues that I'm curious about, which I am sure will definitely help you and your MSP grow. I hope you enjoyed this episode, as much as myself and Greg enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with Greg Jones on Linked and see what he's up to by clicking here – linkedin.com/in/gregpjones Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

If you didn't know, Greg is the Vice President of Business Development EMEA at Kaseya/Datto and he starts off with a short introduction on who he is and who he helps. We then get straight into the main part of the show, where we cover the three things you and your MSP need to know about what has been going on in the IT channel recently. We discussed the Market, Sales & Marketing, and some tips on helping you grow your MSP. This episode I ask Greg about some of the controversies in the world right now and how the MSP's working environment has been affected after the pandemic. Greg also unfolded the importance of focus and what MSPs should do in the next 5 years to thrive and survive. I love how Greg and I wrapped up as he answered questions and issues that I'm curious about, which I am sure will definitely help you and your MSP grow. I hope you enjoyed this episode, as much as myself and Greg enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with Greg Jones on Linked and see what he's up to by clicking here – linkedin.com/in/gregpjones Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

If you didn't know, Greg is the Vice President of Business Development EMEA at Kaseya/Datto and he starts off with a short introduction on who he is and who he helps. We then get straight into the main part of the show, where we cover the three things you and your MSP need to know about what has been going on in the IT channel recently. We discussed the Market, Sales & Marketing, and some tips on helping you grow your MSP. This episode I ask Greg about some of the controversies in the world right now and how the MSP's working environment has been affected after the pandemic. Greg also unfolded the importance of focus and what MSPs should do in the next 5 years to thrive and survive. I love how Greg and I wrapped up as he answered questions and issues that I'm curious about, which I am sure will definitely help you and your MSP grow. I hope you enjoyed this episode, as much as myself and Greg enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with Greg Jones on Linked and see what he's up to by clicking here – linkedin.com/in/gregpjones Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

I am delighted to have Stuart back on the Podcast and share how your MSP can effectively maximize revenue and increase it's profitability without having to ramp up your Sales and Marketing. In his words, Stuart revealed the secret weapons which is a big reason of how long-term client relationships and sustainable businesses happen. Stuart and I talked about effective strategies from our client framework that is part of the massive subject of Account management. We run through our 5-step process that will put at least 15% on each and every account in yor MSP I hope you enjoyed this episode, as much as myself and Stuart enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with Stuart Warwick on Linked and see what he's up to by clicking here – linkedin.com/in/stuartwarwick Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

This year, everyday we hear about the financial crisis, recession, and all kinds of dangers in our business and to be honest it can be quite mind boggling. However, in this episode, let me help you sort out your spending by bringing Daniel Welling and Adam Morris from the MSP Finance Team into the conversation, and we have a conversation about where you should really be putting your cash in a crisis! You will know how genuine we are in terms of our financing when you find out what's one important 'M' word that keeps us going and growing despite all odds. Catch Adam sharing how he grew in his business in the start of a recession years ago and our perspectives about it. As we move through this episode, Daniel, Adam, and I talk about where and what to invest our money, while we also tackle the realities of sales and marketing. How it is important in our MSP and how it makes an impact in our journey. I hope you enjoyed this episode, as much as Daniel, Adam, and I enjoyed recording this (with much preparations, I dreamt!), and the whole IT Experts team enjoyed creating it. Connect with Daniel Welling on LinkedIn - linkedin.com/in/daniel-welling-54659715 Connect with Adam Morris on LinkedIn - linkedin.com/in/adamcmorris Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, take care of yourself and I'll catch up with you soon!

I know there's a lot of talk about business and economic threats happening around or all the possibilities that might happen but, in this episode, I will help you refocus and keep an eye on what matters. Many MSPs compete on Price and that just ends up being a race to the bottom! However, if we focus on selling the Value that you bring to an organisation – then something magic starts to happen! My 5 tips are ….. Get to know your customers' problems Understand their own growth plan Listen to and use the right language Set the 'ROI' in your business Keep in touch It's a straightforward but value-loaded episode here! I hope you enjoyed this episode, as much I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, take care of yourself and I'll catch up with you soon!

We have previously heard from him in one of our episodes, Ben Spector from Zomentum shares his insights while we ask for his help in simplifying some of the key tools that MSPs need in their growth journey to reach their objectives or directions ahead. In the first few minutes, we will hear from Ben and specifically about the extensive measures his company takes in helping MSPs. He first shares his experiences and views on MSPs experiencing multi-stack issues and gives some tips on how to handle it. Make sure not to miss out on the 4 tools every MSP needs to manage their pipeline - Marketing CRM, Sales CRM, PSA, and Accounting. These 4 keys are essential in scaling up your business as you map out things clearly in your growth plans. Wrapping up, I asked Ben about his key tool out of the 4, but we are lucky enough to have access to his blog on "Revenue Stack: The 4 Tools Every MSP Needs to Manage Their Pipeline" as we give the link below. I hope you enjoyed this episode, as much as Ben and I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Ben's Blog - Revenue Stack: The 4 Tools Every MSP Needs to Manage Their Pipeline - https://benspector.uk/msp-sales/the-4-tools-every-msp-needs-to-manage-their-pipeline/ Connect with Ben on LinkedIn - https://www.linkedin.com/in/benspector1/ Check out Ben's website here: - https://benspector.uk/ Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, take care of yourself and I'll catch up with you soon!

No doubt, there are so many questions about this contentious R&D issue that we get from MSPs Join this conversation with Jack from P.S.S Limited – R&D Tax Expert, as he answers a fire hose of questions and overcomes some confusion to help us maximize our R&D tax credit claims. In the first few minutes, Jack shared some of his success stories and experience in what they do around the industry. I liked how he talked about the value of those small companies and the impact that this initiative can make. It is all about research and development in this episode, so get your notes pad and pens ready. All evidence is from Jack's experience and the insights will blow your mind! I also asked Jack about the process and their scheme's blueprint which will surely help your MSPs regain their pounds from taxes. Jack also made it clear in this episode on how to deal with the legislation's ambiguity. Wrapping up, Jack helped me expel the big three myths on R&D tax reliefs. I hope you enjoyed this episode, as much as myself and Jack enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with Jack Davies on Linked and see what he's up to by clicking here – linkedin.com/in/jack-davies-5937301a9 Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

Guess what, we are welcoming the second month of 2023 with Tech Tribe's main man, Nigel Moore. If you have been tuning in since last year of our IT Experts Podcast journey, you'd recall that Nigel and the Tech Tribe help connecting MSPs together with their trainings and resources. As we kickstart this fun (the start is even hilarious already!) yet worthwhile conversation, I asked Nigel about the "why" did he start to take courage in setting up his business. With that, I also let him share his personal vision and asked how much of an importance is putting that vision in place. More often than not, as things go around in our MSP journey or in our life, we tend to get overwhelmed. Moving along in this episode, I shared my views on this, especially on the importance of planning, as Nigel also talked about his journaling his life. Wrapping up, we share some golden nuggets on how you should better face the overwhelming feelings you experience and why it's okay not to be okay. I hope you enjoyed this episode, as much as myself and Nigel enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with Nigel Moore on Linked and see what he's up to by clicking here – linkedin.com/in/nigelgmoore Check out Tech Tribe and see what they're up to by clicking here - linkedin.com/in/nigelgmoore Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, look after yourself and I'll catch up with you soon!

Just like the previous episode, we're reaching miles across the United States as Brian Gillette from Feel-Good MSP joins us today. Listen in as he shares how his framework helped him survive and feel good about selling. More often than not, there are a few MSP owners who are naturally confident in marketing their products. I couldn't help but get fascinated with our conversation in this episode, as Brian uncovered new perspectives in selling. He left us with a three-point agenda that would help us how to confidently sell and actually feel good about it, these are: Solution Authenticity Connection For each point, he gave his golden nuggets, as he also related it to the current sales landscape this year. You sure don't want to miss our deep reflections but fun-filled episode. Wrapping up, Brian and II gave our own personal notes on how these three could be achieved and how communication is vital in our MSP sales journey. I hope you enjoyed this episode, as much as I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with Brian Gillette on Linked and see what he's up to by clicking here – linkedin.com/in/brian-gillette-27884b128 Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, have a great New Year, you look after yourself and I'll catch up with you soon!

We're reaching all the way across to Atlanta, Georgia to talk with Alton Johnson, as he openly shares what he's up to and how he developed his automating pentesting software for MSPs. He also shared his story since he was 11 years old and how his discoveries brought him to help MSPs. This podcast goes deep into all the elements around securing your MSP and how having a regular Pentest can help reduce and even sometimes GET Cyber-insurance. Alton clears the air for us and gave his 10 cents worth on this. He also pointed out several reasons how MSPs could improve cyber security systems by automated pentesting and how investing in it could have an impact on the business in the long run. One thing I liked about this episode is a prompt that could help you change your thoughts towards the traditional perspective of penetration testing. Alton signed off by sharing how he and his team simplified things and how efficient and yet powerful this could give your MSP's cyber security processes and services. Wrapping up, Alton left his summary of advice as he continued clarifying all there is that we need to know in our cyber security system. I hope you enjoyed this episode, as much as Alton and I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Check out and learn more about modern pentesting by clicking here – www.vonahi.io Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, have a great New Year, look after yourself and I'll catch up with you soon!

In this episode of the IT Experts Podcast, together with Stuart, we claim this as the best year and moving forward, we will help you beat the dangers of what lies ahead. Either this is your best year or you just want to make it better, me and Stuart talked about crucial things that we have to get our knees on as we start or continue our business. Listen in as discussed in the first few minutes, how time management is key to productivity. Stuart gave some golden nuggets on how to tone down our expectations, as we set ourselves back to work after the holidays. I also emphasized how powerful the two Cs are – choose and change. As we get along, this podcast really pointed out how significant it is to acknowledge dangers and how we drive and thrive in the struggle under the pressure and expectations of a new year. I let Stuart spell out three important strategies that you have to take note of: Getting out your own way Change your environment Check on who you hang out with. We surely shared our thoughts and experiences about how this should help us taking an eye to the dangers this year. As we wrapped things up, me and Stuart gave our own cents that you shouldn't miss. I hope you enjoyed this episode, as much as me and Stuart enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with Stuart Warwick and see what he's up to by clicking here - linkedin.com/in/stuartwarwick Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, have a great New Year,you look after yourself and I'll catch up with you soon!

Happy New Year and welcome to your best year yet! 💪🏼 In this episode of the IT Experts Podcast, I am giving you a "Motivated Firehose" that will definitely kickstart your 2023 by first, Raising your Standards. This is just the perfect way to start your New Year! It is usual that in every start of the year, we get to think of the things we want to change, let me help you as I give you some insights into how to identify what you want to do differently this year compared with last year! As I always put it, mindset is everything. How to start might be an easy question but it is easier said than done. This time around, if you want different results, the first few minutes of this episode unbuckles golden thoughts on how to achieve lasting change. I also relate this to the methodology that we use at The MSP Growth Hub – the 4 stages of The MSP Journey. As you start your 2023 with full hopes of getting yourself and your business better, take these simple but effective tips to get your New Year energy back: Set outcome in 90 days. Do not be afraid to fail, treat it as a test. Break into a 30-day chance. Decide on a weekly basis what task you need to achieve each week to hit your monthly milestone. Get someone to be an accountability buddy. I hope you enjoyed this episode, as much as I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, have a great New Year, you look after yourself and I'll catch up with you soon!

Nearing the holidays, I will help you unwrap effective tips on how to retain your people, especially since we are in a situation where we both deal with the challenges of remote and site works in today's time. Make sure to take note of the action points and get yourself loaded as I shared and discussed every strategy, I am giving you. You can implement either one, two, three, four, or even all of the following steps: Recruiting the right people. Streamlining the onboarding process. Getting great connections with co-workers. Having a great and amazing employee-manager process. Have a personal development plan within your team. Make sure that you retain your team, retain your staff. Make sure that you know how to build that engagement culture and connect it again with the vision and values of your business. I hope you enjoyed this episode, as much as I enjoyed recording this, and the whole team enjoyed creating it. Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, you look after yourself and I'll catch up with you soon!

This episode comes from the amazing discussions during one of our client alignment and goal setting sessions. As we all know, the relationship with our team is as important as how we connect with our clients. Over the years as we as individuals as well as in business, this does change. So, how can we ensure that we stay connect and constantly promote employee engagement? That leads me to our important 10 tips today and never miss a single point as you listen to this episode, remember your notepad!: Good quality Management Information Cascading the company Vision, Mission and Values Having clear defined departments Clear leadership expectations and boundaries Everyone knows how and when to escalate issues Regular, effective company communications Carrying out regular employee engagement surveys Having a leadership open-door policy Sharing company performance Properly rewarding and recognising individuals In the detail of this episode, I also explain and share some of my experiences with each tip. I hope you enjoyed this episode, as much as I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, you look after yourself and I'll catch up with you soon!

This one is for the reference books so I hope you won't miss listening to this golden episode, get your pens and paper ready. I first let Chris walk us through everything the Microsoft Tech for Social Impact Team is doing. It is important we get to know who they are and what their team is doing that is massively helpful for every MSP In the early minutes, I let Chris unbuckle myths about how non-profit businesses work. He made an interesting and comprehensive discussion on how it works and what the MSP can get from Microsoft to help their business grow, It gets even more interesting when Chris shared tactics and unboxed the tech for the social impact toolbox. We cleared up matters on common queries such as funding and payments. Looking forward, I also let Chris talk about what is in store in the future and things they can offer for improved security. There is a good discussion that involves their internal processes as well. I hope you enjoyed this episode, as much as Chris and I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Here are the important resources we have been talking about in this episode: Non-profit PARTNER facing site - Build and implement solutions for nonprofits with Microsoft Security – Secure and Protect Nonprofit Data | Microsoft Nonprofits Non-profit training - Nonprofit training, courses & resources | Microsoft for Nonprofits Pricing - Compare Microsoft 365 Nonprofit Plans | Microsoft 365 Eligibility - Nonprofits Grants & Credits Eligibility | Microsoft Nonprofits Connect and get to know more Chris Lines by clicking his LinkedIn - linkedin.com/in/chris-lines-8442803b Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ https://bit.ly/3IS9dpkUntil next time, you look after yourself and I'll catch up with you soon!

Fun Fact: If you're in this episode, you are lucky to know and listen to what structured my discussion with Tracy Pound from CompTIA and Maximity Ltd, during the CompTIA EMEA Conference. First things first, I believe it is relevant that I talk about the context and reason why I find it crucial to discuss this in my podcast episode. Things that are happening and the changes that are constant, are in any way, affecting much of our lives, even our businesses. However, always is a time when we foremost hold responsibility and accountability for the things we handle. Hence, make sure that you grab things that help you take note of these five helpful tips in guiding your MSPs to survive economic challenges and even make them stronger and better: Based decisions on evidence. Step up as a leader. Ensure that the structure of your business is scalable. Focus on maintaining good relationships with the people you work with. Always improve and have a proper business performance. In line with the thought leadership that this topic is greatly banked on, I also wrapped up this episode by pointing out three key takeaways that will really help you survive all the challenges, particularly in economic crises, you encounter in your MSP. I hope you enjoyed this episode, as much as Paul and I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, you look after yourself and I'll catch up with you soon!

Such a great episode we have here since we have never done this before. This meaningful episode is inspired by a session we did in the MSP Growth Hub weeks ago. I'd like to believe that this is truly inspiring to everyone, especially to the MSP owners as we help you understand how important releasing one's potential is. I started by asking Stuart what made him decide to start talking with this particular client. Indeed, how this client started was inspiring they really underwent the hustle and bustle journey of growth. Just like any successful business, everyone's got their own strategies. With how this client was before, nobody could expect a blow-off. That is why it is really interesting that Stuart also talked about what this client went through to get that exponential growth in everything that he does. Since I was also wondering how Stuart unbuckled such conversations, I let him reveal a very important thing to rely on, no matter how hard the start will be. This episode can truly help you to build self-belief that leads to growth. Wrapping up this episode, Stuart gave his top advice on helping people go far. He also revealed something that transpired which astounded me. I hope you enjoyed this episode, as much as I enjoyed recording this, and the whole IT Experts team enjoyed creating it. Know and understand your potential and where you can individually start a stepping stone in growth, take this MSP Mastery Quiz that could change your life forever. Link to MSP Mastery Quiz - https://www.scaleyourmspquiz.com/ If you have been listening to our IT Experts Podcast Mini-Series about the 36 powerful ideas to grow your MSP, then you already know what I'm talking about. Enjoy! To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, you look after yourself and I'll catch up with you soon!

In the IT & MSP space, opportunities do not disappear. In fact, they keep on coming. Whether you are a small MSP or a booming 7-figure MSP, there are always opportunities for your business, that are right for you and help you grow your MSP to YOUR next level. This is the big finale with the "It's a Big Tech Quiz" that will show just how little a lot of us actually know about tech! You can also hear this crossover show on any of our channels: Ian Luckett: https://innovatetosuccess.com/itega-podcast/ Richard Tubb: https://www.tubblog.co.uk/podcast/ Adam Walter + Skip Zeigler: https://anchor.fm/humanize-it Todd Kane: https://www.evolvedmgmt.com/podcast Praveen Ramesh: https://superops.ai/superpod Paul Green: https://www.paulgreensmspmarketing.com/podcast-intro/ If you have been listening to our IT Experts Podcast Mini-Series about the 36 powerful ideas to grow your MSP, then you already know what I'm talking about. Enjoy! To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, you look after yourself and I'll catch up with you soon!

In this fifth and final episode of the special IT Experts Podcast mini-series, we dive into the 36 powerful ideas and talk about finally taking all you learned into action to scale your MSP with confidence. These 36 powerful ideas to scale your MSP comes from a resource that we have where you can actually download right HERE and is spread out into the five key episodes in this mini-series. As usual, I briefly share with you what this mini-series is about, how it came together, how many episodes this consists of, and a recap of the previous episodes. In this episode of the series, we finally take all the lessons learned from the previous four episodes into ACTION and get results. Time to finally take your MSP through the 7-figure barrier. The first thing that you need to take into account is balance. It's important to make sure that you have got a balance in running your MSP. I share with you the analogy of the three-legged stool to help you understand why this is now the time to put some action. I also ask you the six powerful questions that I want you to spend a good 2-30 minutes on for you to fully have a think about and understand where your business is right now. I want you to write down these questions and answer them with your thoughts and initial response. On a scale of 1-10, how satisfied are you with how your IT/MSP is growing in line with the vision and hopes you had for it? Be honest with yourself. If scoring less than a nine or ten, what specifically about the business is causing you to feel this way? It may be more than one thing or area of the business… What is the consequence of not addressing what came up in 2)? If you could address what came up in 2) what difference would it make to your business and/or life? What one thing could you do that would allow you to start to address this? What would success look like if you fully addressed it? The second idea that is important in your action planning is to learn and understand the most important relationship ever. It's called cause and effect. The choices that you make cause and create effects in your life and in your business. Next is all about JFDI, like Nike! And the good old accountability. It's around going the right things in the right order at the right time. And this is what scaling your MSP is all about. I also tackle potential over performance. The achievement of real success comes from focusing on your potential with your business as well as your performance. Then I remind you of the importance of pausing and taking stock to get some perspective. It's always a good thing to clear all the clutter in your mind in order for you to move forward and work through your plan. I hope you enjoyed this mini-series, even though this has been a firehose of information for the whole month of September. We only have three months left before 2023, and let's make it matter. To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, you look after yourself and I'll catch up with you soon!

In this fourth episode of the special IT Experts Podcast mini-series, we dive into the 36 powerful ideas and talk about maximising your opportunities to scale your MSP with confidence. These 36 powerful ideas to scale your MSP comes from a resource that we have that you can actually download right HERE and is spread out into the five key episodes in this mini-series. As usual, I briefly share with you what this mini-series is about, how it came together, how many episodes this consists of, and a recap of the previous episodes. In this episode of the series, I talk about maximising your opportunities in your MSP business. This is about going from no leads to the lead flow. The first idea that I share with you in this episode is all about increasing your pricing. We understand that this is an area that most MSPs are scared to do, but here I explain to you why it's important and how to overcome this fear. The next idea that I personally love to help you understand is the reality that you are not important in your MSP until people know how you can make their life easier and how you can solve their problems. This might hurt a little bit, but I explain why and why this is a very critical element in having the right mindset so you can grow your MSP business. I also briefly talk about the sales funnel and getting your messaging right as one of the key elements in maximising your opportunities. The third and final idea that I share with you in this episode is what we call 'shaking the tree' And this is all around how you are selling more. You have put your prices up, and you already figured out your messaging, but how are you selling more? How are you offering more value? I hope you enjoyed this episode, and we look forward to you following us on this mini-series, with the last episode being released on Monday, September 26th! To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742 Until next time, you look after yourself and I'll catch up with you soon!

In this third episode of the special IT Experts Podcast mini-series, we dive into the 36 powerful ideas and talk about amplifying your capacity to scale your MSP with confidence. These 36 powerful ideas to scale your MSP comes from a resource that we have that you can actually download right HERE and will be spread out into the five key episodes in this mini-series. As usual, I briefly share with you what this mini-series is about, how it came together, how many episodes this consists of, and what these episodes are. In this third episode of the series, I talk to you about amplifying your capacity in your MSP business. Amplifying your capacity is about taking your business from being 'Me Dependent' to 'Me Not Needed', and this is all around the structure, operational flow, and facilitating the performance of your people as well. The first idea that I share with you is about investment and your thinking around it. Your investment isn't just about sales and marketing and thinks that the world would be easier once you have got them. Secondly, I talk to you about the importance of leverage, and we call it 'heavy lifting made easy'. Sometimes, it's not until you make this decision that's going to then relieve you. The third and final idea for this episode is what we also call 'You hired a monster.' And this is about your people; having someone come in, and when they're not doing their job properly, could result in an absolute car crash. It's around expectation exchange, facilitating their performance, and overcoming that difficult conversation. I hope you enjoyed this episode, and we look forward to you following us on this mini-series, with the next episode being released on Thursday, September 22nd! To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/ Until next time, you look after yourself and I'll catch up with you soon!