EP123 – Selling on Value Not On Price with Ian Luckett
The IT Experts Podcast · Ian Luckett - The MSP Growth Hub
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Show Notes
I know there's a lot of talk about business and economic threats happening around or all the possibilities that might happen but, in this episode, I will help you refocus and keep an eye on what matters.
Many MSPs compete on Price and that just ends up being a race to the bottom! However, if we focus on selling the Value that you bring to an organisation – then something magic starts to happen!
My 5 tips are …..
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Get to know your customers' problems
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Understand their own growth plan
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Listen to and use the right language
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Set the 'ROI' in your business
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Keep in touch
It's a straightforward but value-loaded episode here!
I hope you enjoyed this episode, as much I enjoyed recording this, and the whole IT Experts team enjoyed creating it.
Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett
To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/
Until next time, take care of yourself and I'll catch up with you soon!