EP131 - Getting Started with Marketing - Powerful Platforms - Part 3 with Ian Luckett
The IT Experts Podcast · Ian Luckett - The MSP Growth Hub
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Show Notes
First off, we introduced you to the powerful platforms that you can make use of to further supercharge your MSP marketing. We also discussed the importance of platform selection and messaging, understanding analytics and content resonance and how to avoid common marketing pitfalls.
Then we take you through the customer journey; from social media platforms to your website and how email and CRM systems play their role in the whole process. We also talk about how to understand your email CRM metrics, email lists, content planning and creation strategies, and how to make the most of your blog content.
Finally, we talk about events and their importance in your MSP marketing toolkit. We take you through the power of direct message campaigns and the benefits of niche targeting.
Of course, this whole process and this three-episode mini-series would not be effective and "perfect" if you do not know how to supercharge your results, so we discuss this as we wrap up.
We hope you enjoyed this mini-series, and we suggest you listen to it as many times as you need to soak and absorb all the content this show offers.
Watch our Sales and Marketing Masterclass Webinar recording right HERE
Listen to Part 1: The Perfect Process
Listen to Part 2: Magic Messaging
Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett
To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/
Until next time, look after yourself and I'll catch up with you soon!