The IAB Australia Podcast

The first in a series of podcasts with senior executives, Unilever CMO Keith Weed & the IAB’s Vijay Solanki discuss:Building digital capability & digital transformation (From mandatory training through to digital immersion and creating a common language, Keith discusses how Unilever put digital at the heart of the organisation);Putting digital into media strategy & dealing with the issues through collaboration (Working with agencies and partners to work out what’s important to Unilever and what happens when issues arise);Commerce and Unilever’s 5C model (Keith talks through the Content, Connect, Community, Commerce with the Consumer at the centre, the importance of commerce given the Unilever focus on the consumer journey & their efforts to build up first-party data);Building trust & transparency (Unilever’s commitment to the digital ecosystem and efforts to reduce fraud, learn better habits and increase trust);Measurement (Keith throws down the gauntlet for a single measurement metric across all media).See omnystudio.com/listener for privacy information.

For many of us audio consumption was, for a long time, relegated to the car and drive time radio shows. But now, thanks to our phones, we’re able to stream pretty much any audio content at any time. At present, about 12 million Australians now consuming music and other audio content on their devices every month. And advertisers have been quick to follow. Gai Le Roy talks about the state of the audio industry with Steve Brown, Head of Digital Sales and Operations at Southern Cross Austereo, ahead of our Digital Audio event where we will be launching the Audio State of the Industry report. And you can get your tickets for that event here.https://www.iabaustralia.com.au/events-training/upcoming-events-and-trainingSee omnystudio.com/listener for privacy information.

Mandatory Data Breach Notifications are becoming law in 2018. Third parties can often hold details like a mailing lists, credit card data and other personal information. But who owns that data, who is responsible when a network is compromised and who tells the customers? IAB Regulatory Affairs Director Kamani Krishnan runs through the law and its implications with data law expert and Consultant at Gilbert + Tobin, Peter Leonard.(Please note this is general information only, if you are seeking legal advice you should directly contact a legal expert to discuss your specific needs and requirements.)See omnystudio.com/listener for privacy information.