Season 1 · Episode 33
Programmatic TV: The Current State of the Market and Where it's Heading - with Nev Hasan of MCN
February 25, 201817m 12s
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Show Notes
Nev Hasan, National Digital Sales Director at MCN and IAB Director of Research Gai Le Roy discuss the state of Programmatic TV in Australia ahead of Ashton Media's Programmatic Summit 2018. They discuss what’s changed in the space over the past few years, what the clients are asking for, dynamic trading for TV buying, attribution, measurement and effectiveness. (Tickets for the Programmatic Summit are available here.)
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Topics
Programmatic TVprogrammaticTVdataMCNIABadvertisingdigital mediaonkine advertisingresearchcampaignsTV advertisingadvertising podcastcreative