Season 1 · Episode 34
Ad Blocking: The Australian Consumer and Ad Blocking - with Nic Jones of Pureprofile
March 5, 201819m 0s
Audio is streamed directly from the publisher (traffic.omny.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Ad Blocking is still one of the hot industry topics, so the IAB conducts research with Pureprofile to asses the trends and examine why consumers are blocking ads. What are the key reasons people install ad blockers? Is it growing? Why do people stop using them and what can the digital industry do about it? IAB's Director of research Gai Le Roy and Pureprofile CEO Nic Jones discuss the latest wave of ad blocking research and what it means for the industry.
See omnystudio.com/listener for privacy information.
Topics
digital advertisingad blockingIABadvertisingmediaconsumerspureprofileLEANcreative