
The Home Service Expert Podcast
504 episodes — Page 5 of 11
Ep 303Effective Customer Relationship Management Strategies to Scale Your Home Service Business
Anthony Cafagna is the founder and CEO of All City Plumbing, a highly rated plumbing company established in 2009 during the Great Recession. Based in Rancho Cucamonga, Anthony ensures that his business is up to date with the latest technology and equipment to solve plumbing problems as safely and efficiently as possible. Through his successful leadership in tough economic times, All City Plumbing now has approximately 90 employees, 80 vans and generates over $20 million in annual revenue. In this episode, we talked about pricing strategies, practice groups, CRM strategies...
Ep 302Q&A with Tommy - Implementing Checks and Balances To Set Your Business Up For Long-Term Success
Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $200 million-plus home service business with over 500 employees in 16 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses. In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about onboarding, employee discipline, advertising, insurance, operating manuals, sales...
Ep 301Learn From The Sales King How to Turn Your Technicians Into Sales Machines
Andy Elliot is the CEO and Co-founder of The Elliot Group, the fastest growing automotive sales training company and virtual training program in the world which currently trains 185,000 salespeople across the globe. He also runs the largest car sales training channel on Youtube while hosting a live automotive sales seminar called "The Master Closer Seminar" based in Scottsdale, Arizona. In this episode, we talked about sales training, recruitment strategies, leadership mindsets…
Ep 300Adopting a Growth Mindset to Turn Your Business Vision Into a Reality
David Neagle is the founder and President of Life is Now Inc., a multimillion-dollar global coaching company that helps thousands of entrepreneurs, experts, and self-employed professionals gain the confidence and find the right mindset to expand their business. David has been in the coaching and mentorship industry for 20 years and has expanded to more than 30 countries. He also hosts "The Successful Mind Podcast," and is the best-selling author of "The Millions Within: How to Manifest Exactly What You Want and Have an EPIC Life!" In this episode, we talked about business growth strategies, visionary leadership, personal growth…
Ep 299Leveraging AI to Supercharge Your Company's Marketing
Jason Shandy is the Director of Digital Marketing for Southern Air LLC, a company that aided in building his extensive background on digital marketing for large private equity-backed home service conglomerates. Over the years, he has demonstrated high level expertise on Search Engine Marketing in a variety of verticals across multiple markets. Johnny Wenzel is a marketing consultant at ServiceTitan, who's passionate about saving contractors money on ads and helping them win. In this episode, we talked about artificial intelligence, digital marketing, search engine optimization…
Ep 298The 5 Languages of Appreciation to Build A High-Performing Team
Dr. Paul White is an experienced psychologist & speaker, and co-author of the book "The 5 Languages of Appreciation in the Workplace''. Dr. White has taught around the world, and his expertise has been requested by major organizations such as Microsoft, NASA, the CDC, and more. Based on extensive research, he has developed practical ways for leaders and employees to communicate authentic appreciation. In this episode, we talked about employee appreciation, business strategies for lower staff turnover, more positive work environments…
Ep 297Delivering Outstanding Customer Service to Attract Better Quality Leads
Charlie Felker is the co-founder of Free-2-Grow, a company that provides back-office support to service-based companies, allowing the owners and operators to focus on their customers and growing their businesses. Free-2-Grow offers its customers the services of a full-time office manager at half of what it would cost to hire someone full-time and provides team support with its cross-trained staff. In this episode, we talked about entrepreneurship, customer service, leadership, management…
Ep 296Q&A with Tommy - Focusing on the Right Metrics to Quickly Grow Your Company
Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $150 million-plus home service business with over 500 employees in 16 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses. In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about business growth and strategy, franchising, pricing, marketing, people management...
Ep 295Ensuring Your Company's Longevity and Success with the Right Leadership Mindset
Darius Lyvers began his career at F.H. Furr Plumbing Heating Air Conditioning & Electrical, Inc. in 2001 as a sales consultant. As a sales consultant, Darius was known for setting and breaking sales records. Due to his success in the field, Darius was promoted to the role of Sales Manager in 2010. In 2016, Darius was promoted to the position of Chief Operating Officer, where he oversees all aspects of the F.H. Furr business operations. As COO, Darius has grown the company's revenue from $37 million in 2016 to more than $90 million in 2021. In this episode, we talked about growth, mergers and acquisitions, sales, training…
Ep 294Increasing Key Relationship Value by Mastering the Power of Gratitude
John Ruhlin is the co-founder of the Ruhlin group, and is the world's leading authority for maximizing customer loyalty through radical generosity. An entrepreneur and international keynote speaker, he is also the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. In this episode, we talked about company culture, human resource management, franchising, relationship building…
Ep 293Getting Smart With Your Marketing to Stay Ahead in A Highly Competitive Market
Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $150 million-plus home service business with over 500 employees in 16 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses. In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about marketing, pricing, operations, business growth and strategy...
Ep 292The A Method for Hiring and Developing A Winning Team
Geoff Smart is the Chairman and Founder of ghSMART. Founded in 1995, ghSMART helps Fortune 500 CEOs & boards, billionaire entrepreneurs, and heads of state to confidently achieve their goals through hiring, developing, and leading talented teams. Dr. Smart is also the New York Times bestselling author of Who, Leadocracy, and Power Score: Your Formula for Leadership Success. In this episode, we talked about team and organizational effectiveness, hiring, company culture…
Ep 291Chet Holmes' 12 Key Strategies To Turbocharge Your Business
Amanda Holmes is the CEO of Chet Holmes International which has worked with over 25,000 businesses worldwide. At age 24, she inherited her father's multi-million dollar enterprise, which specializes in helping companies double their sales. In this episode, we talked about The Dream 100 strategy, leadership, sales, marketing, business growth...
Ep 290The 4 Core Principles of Leadership to Create Stellar Business Growth
Ken Haines was appointed CEO of the Wrench Group in 2016, transitioning from his role as the owner and CEO of Coolray, which he held since 2003. Ken brings with him 44 years of experience in the home services industry. Since becoming CEO of Wrench Group, Ken's leadership has guided the company to become one of the largest, non-franchised home services companies in the United States, growing the organization from $165 million to $1 billion in 6 years. In this episode, we talked about mergers and acquisitions, business growth, leadership, marketing, equity...
Ep 289Managing Your Brand's Online Reputation the Right Way
Mark Spencer is the Chief Operating Officer and Co-founder of Consumer Fusion. He has been in the reputation management space for the past 10 years. His key mission is improving and protecting Consumer Fusion's clients' online reputation, and working with good companies that want to look great, not bad companies that want to look good. In this episode, we talked about branding, marketing, reputation monitoring, review removal and generation...
Ep 288Focusing on Standard Operating Procedures And KPIs To Boost Business Efficiency
Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $150 million-plus home service business with over 500 employees in 16 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses. In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about human resource management, documentation, lead conversion and lead generation, pricing, business expansion...
Ep 287Disruptive Marketing Strategies to Win Your Customers' Attention
Anna Tutckaia is the Head of Marketing at ManyChat, the world's leading chat marketing platform that helps businesses across 190 countries engage and support billions of customers in real-time and at scale. She is also the Co-Founder at Scalefully, a marketing agency focused on customer acquisition for software and eCommerce brands. In this episode, we talked about demand generation, mobile marketing, influencer campaigns, web analytics, and chat automation...
Ep 286Getting In Front Of Leads That Are Ready To Do Business
Doriane Mouret is the VP of Marketing at Jobox, a software company that provides home service marketplaces with an AI infrastructure to directly connect their customers with home service pros. As an experienced leader and entrepreneur, Doriane understands the challenges that come with starting and managing your own business. Today, Doriane helps home service pros overcome the challenges they face when scaling their business and building their careers by embracing technology. In this episode, we talked about social media, digital marketing, influencer marketing, market research, and AI...
Ep 285How To Get Clients To Sell Themselves On Your Brand Before They Even Call You
Dan Antonelli is the President and Chief Creative Officer of KickCharge Creative, an award-winning New Jersey-based branding agency that specializes in helping home service businesses redefine themselves and stand out with disruptive brands. With more than 2,000 home service brands under his belt, Dan and his team have overseen the branding of more home service businesses than any other brand agency in the world. In this episode, we talked about branding, digital marketing, graphic design, market research, trademarking and copyright…
Ep 284Q&A with Tommy - Creating a Thriving Culture Where Everybody Wins
Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $150 million-plus home service business with over 500 employees in 16 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses. In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about financing, financing, marketing, compensation, employee retention, sales...
Ep 283Building an 8-figure Business Through the Franchise Model
Mike Andes is the Founder and CEO of Augusta Lawn Care, an eight-figure international lawn maintenance franchise. He also shares his knowledge in the field of marketing, brand awareness, sales, operations, and growth strategy planning through his Youtube channel and his podcast, The Mike Andes podcast. He is also an author who has already written three books, with his latest release titled P4P (Pay for Performance): Why Hourly is a Failing Formula. In this episode, we talked about sales, leadership, scalability, franchising, and growth strategy planning…
Ep 282How to Make Your Business More Profitable And Find True Financial Freedom
Meaghan Likes is a small business accountant & consultant, speaker, teacher, and volunteer with nearly two decades' worth of professional experience. She founded Bookkeeping Academy, and owns five businesses in Northern California. Meaghan's mission is to educate and empower other business owners across the world to find financial freedom in their own lives. In this episode, we talked about leadership, financing, bookkeeping, growth, and employee retention...
Ep 281Using Automations to Qualify and Convert Prospects More Efficiently
David Tal is the CEO and co-founder of Verse.io, a next-generation Lead Conversion Platform with specialized technology and highly skilled human concierges. David helps businesses create effective and authentic connections with their prospects by effectively merging the best abilities of technology and people. In this episode, we talked about SMS, sales, marketing, lead conversion...
Ep 280Maximizing Your Assets to Expand Your Business Quickly Without Losing Momentum
Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $150 million-plus home service business with over 500 employees in 16 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses. In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about culture, competition, managing tough conversations with employees...
Ep 279Outmarketing your Competition with the Five-Step Marketing System
Phillip Stutts is the founder and CEO of Win BIG Media, a corporate marketing agency, and Founder/Executive Chairman of Go BIG Media, a political marketing ad firm. Over the course of more than two decades, he has contributed to 1,472 election victories, including three U.S. Presidential victories, and worked with multiple Fortune 200 companies. Phillip has written multiple best-sellers, including his latest best-selling book titled "The Undefeated Marketing System: How To Grow Your Business and Build Your Audience Using The Secret Formula That Elects Presidents." In this episode, we talked about marketing, data analytics, advertising...
Closing More Calls with Personalized Customer Service
Zac Garside is the CEO of Power Selling Pros, a company that gives personalized CSR & dispatch training to create a thriving culture of "WOW" experiences. He was previously Head of Marketing for the company, wherein he has personally coached more CSRs than he or anyone else at Power Selling Pros can count. He also hosts his own podcast called This Call May Be Recorded where he listens to recorded calls of CSRs and shares tips for improvement. In this episode, we talked about CSR training, communication, coaching, dispatcher training, employee retention...
Ep 277Developing Persuasive Employees to 10x Your Sales
Michael Bernoff is the President and Founder of Human Communications Institute, a company that specializes in working with people whose success depends on communication clarity. He is also a leader in the personal and professional development industry, and has worked directly with individuals as well as corporate executives who desire to transform their corporate culture in an ever changing marketplace. Michael is a seasoned public speaker who specializes in direct sales, corporate recruitment, and sales training. In this episode, we talked about self-development, personal transformation, psychology, sales, employee training and retention…
Ep 276Focusing Your Resources on Marketing And Hiring to Set Your Business for Success
Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $150 million-plus home service business with over 500 employees in 16 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses. In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about hiring and retention, training, marketing, payment systems...
Ep 275Transforming your Employees into Resilient Leaders through Ethical Influence
Keith Mercurio is the Senior Director of Executive Success of ServiceTitan, and CEO & Founder at Ethical Influence Global. Keith has spoken to nearly 20,000 people on the topics of leadership, influence, sales, and personal development. He has guided over 600 businesses and transformed their own leadership identity and led unprecedented growth for their teams. In this episode, we talked about coaching, training, leadership development, decision making, personal development...
Ep 274Using Marketing Technology to Become a Powerhouse in the Home Service Industry
Wesley Mathews is the co-founder and Chief Growth Officer of High Level Marketing, a nationwide full-service digital marketing company. High Level Marketing has been helping businesses grow their reach and impact online since 2009, and quickly became one of the fastest-growing web marketing firms in Michigan. In this episode, we talked about digital marketing, customer satisfaction, SEO, CRM, branding...
Ep 273Using Text Messaging to Turn More Leads into Happy Customers
Aaron Weiche is the co-founder and CEO of Leadferno, a text messaging platform that aims to help close more leads faster. He is an entrepreneur, founding and leading multiple companies and digital marketing agencies over the past 20 years. Prior to Leadferno, he was the CEO of GatherUp where he led the company to experience 5X growth in a span of four years and appeared in the INC 5000 list for 2019. He continues to share his expertise as a co-host for a podcast on running a SaaS company called TheSaaSVenture.com, as well as through international speaking engagements on the topics of digital marketing, customer experience, conversion, and messaging. In this episode, we talked about text messaging, digital marketing, conversion…
Ep 272Hiring Employees You Won't Want to Fire through the Core Fit Hiring™ Process
Ryan Englin is the CEO of Core Matters and an Advisor of Fathom. Core Matters helps out blue-collar companies in the hiring and retention process of their employees. Ryan shares his expertise in a podcast entitled "Blue Collar Culture Podcast" where he highlights success stories and shares secrets to winning with blue-collar culture. He also published a book titled "How to Hire the Ones You Won't Want to Fire: The Art of Pulling Back Their Mask to Really Know the Person You're About to Hire." In this episode, we talked about hiring, recruiting, employee retention, training…
Ep 271Building Your Team of A-Players by Focusing on Employee Satisfaction & Retention
Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $150 million-plus home service business with over 500 employees in 16 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses. In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about branding, relationship building, employee retention, financing, leasing...
Ep 270Top Recruitment Strategies to Attract High Caliber Talents
Barb Bruno is the CEO of Good as Gold Training, a company that delivers comprehensive, logical, and easy to implement training to help guarantee that participants realize a strong return on their investment of time and money. She is recognized internationally as one of the top experts in the Talent Acquisition and Staffing and Recruiting Professions. Barb released the book "High-Tech High-Touch Recruiting" in September 2020, a book that talks about providing recruiters with an end-to-end process for recruiting the highest caliber talent that can become engaged employees. In this episode, we talked about hiring, recruiting, training, learning management systems, interviews, performance reviews...
Ep 269Adjusting your Leadership Style to Bring Out the Best in your Employees
Danny Kerr is the Co-Founder & Managing Partner at Breakthrough Academy, a company made to help contractors transition from being doers of all things, to builders of great systems and leaders of great people. At 20 years old, Danny took a leadership position for a franchise company and grew sales by 300% in one year, and over the next six years was managing over 150 staff in the organization. In this episode, we talked about training, recruitment, ROI, KPIs, leadership, working environment, productivity...
Ep 268Capitalizing on Tax Programs to Recover From Pandemic Losses
Tony Swantek is the Chief Operating Officer at Jorns & Associates. Composed of tax credit veterans with decades of industry experience serving clients of all sizes and in virtually all industries, Tony's team specializes in helping employers obtain federal and state tax credits as well as disaster relief incentives. In this episode, we talked about tax deductions, tax credits, IRS, clean data, ERC & PPP loans, loan forgiveness...
Ep 267Q&A with Tommy - Dialing in on Proper Systems and Delegation to Double your Efficiency
Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $150 million-plus home service business with over 400 employees in 16 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses. In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about marketing, loans, delegation, scalability, workplace systems...
Ep 266Vertical Track: The Event That'll Create 1,000 Recession-Proof Businesses
Jim Leslie is the Chief Technology Officer of A1 Garage Door Service. He is known as Tommy's right-hand man and go-to guy for building software needed by A1, and is also a great contributor to the success of organizing Vertical Track events. In this special episode of The Home Service Expert Podcast, Tommy and Jim talked about Vertical Track, and what participants can expect from the 3-day live event in October.
Ep 265Building A Strong Workforce To Outlast Your Competitors Through Change Leadership
Randy Pennington is the owner of Pennington Performance Group, a management consulting company that offers ground-breaking solutions to drive performance and organizational climate change for clients around the world. He is also the author of two best-selling books, "Make Change Work: Staying Nimble, Relevant, and Engaged in a World of Constant Change", and "Results Rule!: Build a Culture That Blows the Competition Away." In this episode, we talked about change leadership, culture, burnouts, customer experience, work-life harmony...
Ep 264Million-Dollar-Plus Secrets to Hiring, Training, and Managing a Sales Team
Jonathan Whistman is the CEO of PerceptionPredict, an organization composed of a pool of data scientists and leading experts that focuses on building high performance sales teams through human-centered data-driven AI models. He is also the Founding Partner of The Sales Boss, a sales consultancy built around the concepts of his International Best Selling Book, "The Sales Boss: The Real Secret to Hiring, Training and Managing a Sales Team." In this episode, we talked about hiring, profiling, interviews, leadership, performance assessment...
Ep 263Having All The Great Techs You've Ever Wanted
Al Levi is the author of The 7-Power Contractor and co-author of The Home Service Millionaire. A former contractor who worked for 25 years in every aspect of his family's Long Island-based HVAC/plumbing business, Al has been rated as one of the 25 most influential contractors in the United States by Plumbing & Mechanical Magazine. He now helps other contractors learn how to run their businesses with less stress and more success through consultations, workshops, and webinars. In this episode, we talked about recruitment, apprenticeship, training manuals, orientation process...
Ep 262Q&A with Tommy - Getting More Lean and Efficient to Keep Up During Tough Times
Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $150 million-plus home service business with over 400 employees in 16 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses. In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about sales, marketing, recruiting, creating systems, pricing...
Ep 261Growing from $2M to $15M in 20 months with the Right Systems and Mindset
Lance Bachmann is the Founder of 1SEO Digital Agency, a Digital Marketing firm dedicated to achieving success for clients through proven and ethical internet marketing strategies. He is also the Co-Founder of Shock I.T. Support, the Vice President for Yellow Pages, and the owner of home-service-based businesses. He is releasing an upcoming book titled "Let it RIP!", where he shares his personal story and how this has helped him grow his businesses further. In this episode, we talked about sales, advertising, employee growth, hustle, business mentality, partnerships...
Ep 260Creating Your Competitive Advantage To Outsell Bigger Competitors
Scott McKain is the Founder and CEO of Distinction Institute and the author of best-selling books "Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business" and "ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction." His company focuses on helping professionals learn how to create competitive space in highly contested marketplaces, and how to deliver the "Ultimate Customer Experience ®". In this episode, we talked about shared vision, constant reinforcement, competitive advantage, service, customer experience...
Ep 259Overcoming The Three Major Business Gaps to Unlock Your Business Potential
Benji Carlson is an Assessment Specialist at Breakthrough Academy. He has demonstrated a talent for distilling vast amounts of information to address the root of any problem that companies face. Consequently, he has assessed more than 1,000 trades companies and helped them get on the path to scaling. He is also the co-host of the Contractor Evolution podcast, a show that focuses on helping the everyday contractor evolve into a thriving business owner. In this episode, we talked about hiring, tough conversations, business assessments, clear vision, priority management...
Ep 258Earning Your Customers' and Employees' Trust through Brand Storytelling
Kelly Keenan is the founder of Brand Story Experts, an advertising agency that specializes in merging marketing and culture development to bring out the best potential of their client and partner organizations. He also trademarked the Culture Development Marketing process that centers on the 3-P principle, which involves the defining of the three core components of a story: Attitude, Drive, and Direction. In September 2021, he released a book entitled "Everyone Is An "Influencer": Building A Brand By Engaging The People Who Matter Most." In this episode, we talked about marketing, branding, storytelling, recruitment, influencers, culture development...
Ep 257Intentional Growth Framework: The Method To Grow Your Business Beyond 7-Figures
Ryan Tansom is the co-founder of Arkona, with a mission to help entrepreneurs get clarity and control on how to intentionally grow the value of their company through Value Growth Education and Strategic CFO Services. He also hosts the "Intentional Growth" podcast, a podcast for entrepreneurs and business owners wanting to clarify a path toward a more valuable business and turn their vision into reality. In this episode, we talked about investments, budgeting, sales, long-term goals, value creation…
Ep 256Servicing Your Customer's Needs the Right Way to Build Lasting Brand Loyalty
Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $100 million-plus home service business with over 400 employees in 16 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses. In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about onboarding, employee discipline, advertising, insurance, operating manuals, sales...
Ep 255Leveraging The Rule of 26 to Market Your Service-Based Business
Michael "Buzz" Buzinski is the CEO of Buzzworthy Integrated Marketing, a website marketing firm that specializes in providing profitable digital marketing solutions for service-based businesses. In May 2021, Michael released his book "The Rule of 26 For Service-Based Businesses", where he talked about the path to doubling your website revenue using the Rule of 26. In this episode, we talked about digital marketing, SEO strategies, KPIs, traffic & conversion...
Ep 254How To Fine-tune Your CRM To Save Time And Money
Charlie Felker is the co-founder of Free-2-Grow, a company that provides back-office support to service-based companies, allowing the owners and operators to focus on their customers and growing their businesses. Free-2-Grow offers its customers the services of a full-time office manager at half of what it would cost to hire someone full-time and provides team support with its cross-trained staff. In this episode, we talked about customer relationship management, efficiency, lead generation and follow-up, employee trust...