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The Grow Your Private Practice Show

The Grow Your Private Practice Show

205 episodes — Page 1 of 5

The open letter I nearly didn’t publish (and why this kind of blog works so well)

May 14, 202617 min

E-E-A-T for Counsellors: What It Actually Means, with Theo Ruby

May 7, 202626 min

The Website Mistakes That Are Costing You Clients as a Counsellor

Apr 30, 202613 min

Why I Don't Talk About Niching Any More (And What I Say Instead)

Apr 23, 202613 min

‘A Mum on a Mission’: Rainbow Tomes on Personal Disclosure, Grief and Visibility

Apr 16, 202639 min

Ep 245When Your Counselling Website Is Trying to Say Too Much (And What to Do Instead)

There’s nothing wrong with most counselling websites.They’re thoughtful. Careful. Full of good intentions.And yet… people still leave.In this episode, I’m talking about something I see all the time, websites that are trying to say too much. Not because you’ve got it wrong, but because you care, and you want to get it right.I share what’s really going on when someone lands on your homepage, why adding more can actually make it harder for someone to choose you, and what to shift so the right clients can actually recognise themselves.If you’ve ever looked at your website and thought, ‘this sounds fine… but something’s not quite working’, this will help you see why.OverviewWe’re getting into:Why ‘more helpful’ can quietly turn into confusingWhat potential clients are actually looking for when they land on your websiteThe subtle ways self-doubt shows up in your wordingWhy people leave, even when you are the right counsellor for themThe small shift that helps someone think, ‘this sounds like me’Links & next stepsIf this episode has you looking at your homepage a bit differently, this is exactly what I help with in my Write Your Homepage sessions.It’s a focused 90-minute session where we take what you’ve already written and shape it so the right people can actually see themselves in it, and feel ready to reach out.There’s currently an introductory price available until 11th April.👉 Take a look and see if it feels like the right next stepIf you’re not quite ready for that, you can explore more free support here:👉 Start Here

Apr 9, 202614 min

Ep 244How to Stand Out as a Counsellor and Help Clients Choose You

There are a lot of counsellors out there.And if you’ve ever looked at your website and thought,this sounds fine… but it doesn’t really sound like me,this episode will likely hit close to home.Because clients aren’t choosing based on qualifications alone.They’re choosing based on something much harder to define,but much easier to feel.In this episode, I’m exploring what’s really going on when someone is deciding who to work with, why two counsellors who look similar on paper can create completely different reactions, and how small shifts in your wording can change everything.If you’ve ever wondered why people land on your website and don’t reach out, this will give you a different way of looking at it.OverviewWhat clients are actually responding to when they choose a counsellorWhy being ‘technically right’ in your wording isn’t always enoughThe subtle differences that make someone think ‘this person gets me’Why counselling isn’t one-size-fits-all, and why that matters in your marketingHow your website shapes the decision before you ever speak to someoneYour next stepIf you’re listening to this and thinking,‘I don’t think my website is doing that…’That’s exactly what I focus on in my Write Your Homepage sessions.We look at how your words are coming across, what your ideal client is picking up on, and how to shape your homepage so it helps the right people feel understood and ready to get in touch.👉 Find out more about Write Your Homepage👉 Or, if you want to explore a mix of free and paid support, you can start here

Apr 2, 202625 min

Ep 243Counsellor or Clone? Breaking Through the Monotony of Online Directories

Counsellor or Clone: Breaking Through the Monotony of Online DirectoriesIf your directory profile sounds like everyone else’s, this might be why...If your counselling directory profile isn’t bringing in enquiries, it might not be what you think.Because often, it’s not about your qualifications…or your experience…or even your approach.It’s because your profile sounds like everyone else’s.In this episode, I’m sharing why so many counsellors end up blending in on online directories, and what’s really going on when potential clients scroll past without reaching out.Because when someone is looking for a therapist, they’re already feeling uncertain, overwhelmed… and often a little vulnerable.So what makes them stop and think:👉 “This is the person for me”?And just as importantly… what makes them keep scrolling?We’ll explore what might be holding your profile back (even if you’ve put a lot of thought into it already)…And I’ll walk you through a simple step you can take to start changing how your profile connects - something you can put into practice straight away.If you’ve ever wondered whether your directory profile is really doing its job…This is well worth a listen.Want some extra help?If you’re listening and thinking “I know this needs work, but I don’t know what to change”…That’s exactly what I help with inside Directory Revival.👉 https://www.janetravis.co.uk/directory-revival/

Mar 26, 202620 min

Ep 242Know, Like and Trust, But Not in the Way You’ve Been Told

I talk a lot about connection in marketing.How you build it, how you show it, and how it helps potential clients feel comfortable enough to reach out.But there’s another way of looking at this: one that doesn’t get talked about as much.And it might explain why someone can read everything you write… and still not take that next step.In this episode, I’m exploring the know, like and trust factor, but from a slightly different angle. One that fits with the realities of being a counsellor, and doesn’t rely on sharing more or stepping outside your boundaries.If you’ve ever felt like your marketing is ‘working’ on paper but not quite leading to enquiries, this might give you a different way of understanding why.What you’ll take away:A different way of thinking about know, like and trust in your counselling marketingWhy connection on its own isn’t always enoughWhat people are really picking up on when they come across your website or contentA simple way to look at your own marketing with fresh eyesWhere tools like AI can help, and where they can make things feel a bit less like youA small shift you can try:There’s one simple question you can ask yourself after listening that can change how your marketing comes across.I’ll talk you through it in the episode.More info about The Armchair Test: The Armchair Test: The One Quiet Shift That Will Transform ALL Your Marketing“Would I Feel Safe With You?” How Clients Really Choose a CounsellorWant to go a bit deeper?If you’d prefer to read and reflect on this in your own time, I’ve also shared a blog version of this episode.👉 You can find that here:[INSERT BLOG LINK]Need support with your marketing?Inside the Grow Your Private Practice membership, I support counsellors with the practical side of marketing — from your website to identifying your ideal client, blogging, mindset, and everything in between.So if you’d like some guidance and support with this, you can find out more here:https://www.janetravis.co.uk/thevault/Follow so you don’t miss what’s nextIf this is the kind of thing you’ve been thinking about, make sure you follow the podcast so you don’t miss future episodes.

Mar 19, 202616 min

Ep 241The Fear No One Talks About in Private Practice: What If You Get Too Many Clients?

Many therapists worry about not getting enough clients in private practice.But there’s another fear that rarely gets talked about.What if you get too many?In this episode, I explore a thoughtful email from therapist Laura, who is hesitant about marketing their practice - not because they don’t want clients, but because they are worried about over-committing and under-delivering.We look at why this concern shows up for so many therapists, how it can influence your marketing decisions, and why avoiding visibility can sometimes lead to the feast-and-famine cycle in private practice.And most importantly, we talk about what actually protects your workload and wellbeing.Resources mentioned:Scripts for Business Boundaries (free resource)https://www.janetravis.co.uk/thevault/You might also find these episodes helpfulWhen You Can’t Say Yes: Navigating Email Enquiries with Empathyhttps://www.janetravis.co.uk/when-you-cant-say-yes-navigating-email-enquiries-with-empathy/Demystifying the Fear of Successhttps://www.janetravis.co.uk/demystifying-the-fear-of-success/And for all my free and paid resources, START HERE

Mar 12, 202614 min

Ep 240How to Make Time to Blog as a Counsellor (Even When Your Week Is Full)

You don’t need more time to blog.You need it to stop feeling so big.If you’re a counsellor who keeps meaning to write but never quite gets there, this episode explores what’s really getting in the way, and how to make blogging feel doable again.And if you’ve ever wished someone would just hand you the structure so you could get on with it, I’ll also share how Framework First Blogging Method — my £9/month mini membership — gives you a ready-to-use blogging framework on the first Monday of every month.Because often, it’s not the writing that’s hard.It’s figuring out how to shape it.And for all my free and paid resources, Start Here

Mar 5, 202612 min

Ep 239How to Organise Blog Posts and Keep Track of Your Content

How to Organise Blog Posts and Keep Track of Your ContentDo you know exactly what blog posts you’ve written?Could you find the right one quickly if a potential client needed it?Or does your content feel scattered, hard to see at a glance and harder to use?In this episode, I’m talking about how to organise blog posts and keep track of your content so your blog becomes something you can actually use, not just something you keep adding to.And I’ve created a FREE Blog Library Tracker to help you do exactly that.Inside this episode, we explore:Why blogging gets harder once you’ve written more than a handful of postsWhat changes when you start treating your blog like a libraryHow a simple tracking system reduces friction and saves timeWhy organising your posts isn’t admin, it’s strategyIf your blog feels more like a pile or random posts than a resource, this episode will help you bring structure to it.Get the Free Blog Library TrackerI’ve created a simple Blog Library Tracker you can use to organise your posts and keep everything in one place.You’ll find it inside The Vault, my free resource library for counsellors and therapists in private practice.👉 Access The Vault HERESupport the PodcastIf you find this podcast helpful, you can support the show by buying me a coffee.☕ Buy me a coffee HERE

Feb 26, 202613 min

Ep 238The Real Reason Therapists Start Blog Posts but Don’t Finish Them

Have you ever started a blog post full of energy… only to abandon it halfway through?If that sounds familiar, this episode is for you.We’re not talking about laziness, discipline or “needing to try harder.” We’re talking about what really happens in the middle of a blog post - the moment where doubt creeps in, decisions multiply, and suddenly it feels easier to step away than to finish.In this episode, I explore:Why having lots of ideas isn’t the same as finishingWhat the “middle wobble” actually isHow thoughtful therapists can accidentally make blogging harder than it needs to beWhy confidence tends to grow after you finish, not beforeIf you’ve got half-written drafts waiting for you, this one might feel uncomfortably familiar.Links & ResourcesFramework First – support to help you finish what you startBuy me a coffee – if you found this helpful

Feb 19, 202614 min

Ep 237Why Blogging Keeps Working for Counsellors Long After It’s Written

There’s a lot of pressure to be visible all the time.Post more. Show up more. Keep going.But what if the marketing that actually works for you doesn’t need you to be constantly ‘on’?In this episode, I’m talking about a steadier way to get found. The kind that keeps working long after you’ve finished writing.If you’ve ever wondered whether there’s a calmer way to build your practice — this one’s worth a listen.You don’t need to be everywhere. You need to be recognised.LINKSCheck out The Framework First Blogging MethodFree and paid resources If you found this useful and fancy fuelling the next episode, you can buy me a coffee here buymeacoffee.com/janetravis

Feb 12, 202613 min

Ep 236How Email Counselling Can Transform Your Private Practice, with Chloe Foster

Could Email Counselling Be the Quiet Hero of Therapy?With Chloe Foster – Email Counselling AcademyCorrection: In this episode I incorrectly called Chloes business 'The Email MARKETING Academy', which was wrong. It's 'The Email COUNSELLING Academy': they work using email counselling, not email marketing. Also, my sincere apologies to Chloe for any mistakes I made with their pronouns in the recording.Do you think counselling has to mean sitting face-to-face (or screen-to-screen) with a client?Well, in this episode, I’m joined by Chloe Foster (they/she), founder of the Email Counselling Academy, who shares why working by email might be the flexible, powerful alternative you didn’t know you needed.Whether you're looking for a way to work around family life, want to support clients who open up better in writing, or you're just curious about doing therapy differently — this conversation will get you thinking.In this episode, you’ll hear:Why email counselling can be a lifeline for anxious or private clientsHow it gives counsellors more flexibility (and fewer no-shows)What actually happens in an email counselling exchangeWhether this style of working could suit your practice — and personality🎧 Hit play to explore whether this quietly powerful format could be the perfect fit for you — and your clients.About ChloeChloe Foster (they/she) is the founder and principal tutor at Email Counselling Academy (ECA). They also have a private practice called Sussex Rainbow Counselling, founded in 2016, where they offer email counselling as well as video and phone counselling to clients.With a first-class degree in Education, Chloe loves teaching and training. Over their counselling career they’ve trained hundreds of counsellors to become more confident working with LGBTQ+ clients through their work with the National Counselling and Psychotherapy Society (NCPS), Onlinevents, The Counselling Tutor, and several universities/colleges and counselling charities.Today, having worked as an email counsellor since 2018, Chloe enjoys sharing the skills they’ve honed with fellow counsellors through their specialist training courses in email counselling at ECA which are mapped to BACP competences for OPT and have been awarded quality check status with the NCPS.Find her E-book — Email Counselling — An introduction for Counsellors:You can get 30% discount using the code JANE26 (valid until 30 April 2026)

Feb 5, 202642 min

Ep 235Why blogging can feel confusing (and it’s not because you can’t write)

Blogging can feel surprisingly confusing, especially when you care about getting it right.In this episode, I’m talking about why writing can feel heavy and muddled for therapists, even when you’re thoughtful, experienced, and genuinely good at your work. If blogging has ever left you questioning yourself, abandoning drafts, or wondering why it feels harder than it ‘should’, this one will likely feel familiar.In this episode, we explore:Why blogging often feels confusing, not because you can’t write, but because you’re trying to hold too much at onceHow ‘it depends’ thinking, which works beautifully in therapy, can make writing harderWhy trying to speak to everyone can leave you stuck mid-postHow confusion can quietly turn into self-doubtWhat helps blogging feel lighter again, without forcing yourself to push throughThis is a reflective episode, designed to offer relief, reassurance, and a different way of understanding what’s really going on when blogging feels hard.Links and next stepsFind out more about the Blogging Clarity Session (introductory offer available for a short time)Explore more support for ethical, human marketing at janetravis.co.ukCheck out my FREE and paid resources HERE If this episode resonated, you might want to follow the podcast so you don’t miss future episodes.

Jan 29, 202612 min

Ep 234The Only Goal That Actually Matters If You Struggle With Perfectionism in Writing

Perfectionism in Writing, and the Goal That Actually HelpsYou already understand perfectionism. You’ve probably talked about it with clients many times.But when it shows up in your own writing, that understanding can disappear very quickly.In this episode, I look at perfectionism from a different angle – not as something that just makes writing harder, but as something that can stop you improving at all.I share what happened when I first started blogging, why knowing the theory didn’t help in the moment, and the one goal that’s helped me keep going without waiting to feel ready.If writing ever feels harder than it needs to be, this episode will make sense.Want support while you practise, rather than pressure to get it right?You can find out more about the Grow Your Private Practice membershipAnd for all my FREE and paid resources, check out my Start Here page

Jan 22, 20269 min

Ep 233Is Blogging Worth It for Counsellors?

If you’ve ever wondered whether all that blogging is actually doing anything - especially when things feel quiet - this episode might feel like a deep breath.Because sometimes the hardest part isn’t the writing - it’s sitting with the silence afterwards.In this episode, we’re gently lifting the curtain on what might really be happening behind the scenes when nobody comments, nobody emails, and nobody says, “Hey that helped.”And we’ll talk about the one mindset shift that can take you from anxious, second-guessing writer… to grounded, steady voice your future clients quietly trust.In this episode:The hidden purpose of your counselling blog (that nobody tells you about)Why the quiet seasons can actually be a sign something is workingThe subtle way trust builds long before enquiries appearA gentler approach to blogging that feels less pressuring and more humanThe truth about readers who never become clients and why that’s not a failureMentioned in this episode:Buy me a coffee - support the show with a one-off thank-youStart Here page - all free and paid resources in one placeGrow Your Private Practice Membership - ongoing support, hands-on help with blogging, and short, doable trainingsFramework First - monthly blogging support for £9/month

Jan 15, 20268 min

Ep 232How Your Blog Helps Clients Take the First Step Towards Counselling

Do you ever wonder whether your blog actually helps anyone?That doubt is common and it makes sense. Blogging is often talked about as “marketing”, but there’s something more important happening underneath.In this episode, we look at how your blog can quietly support someone who’s struggling, and help them take the first step towards counselling even before they feel ready to reach out.You’ll hear about:why people wait so long to ask for helphow simple, honest writing builds trustthe everyday feelings clients carry but rarely talk abouthow your blog becomes part of the work you already doYour words don’t have to be perfect.They just need to help someone feel a little less alone.And that’s often what gives them the confidence to say, “I think I’m ready.”Mentioned in this episode:Episode 226: ‘Would I Feel Safe With You?’ How Clients Really Choose a CounsellorEpisode 225: ‘The Armchair Test: The One Quiet Shift That Will Transform ALL Your Marketing’Framework First - monthly blogging support for £9/monthGrow Your Private Practice Membership - ongoing support, hands-on help with blogging, and short, doable trainingsStart Here page - all free and paid resources in one place

Jan 8, 202610 min

Ep 231Counsellor Marketing in 2026: What’s Changed and What Still Holds Up

If marketing feels harder than it used to (especially on social media), you’re not imagining it.So what is currently working?In this episode, I’m talking about the quieter, more sustainable strategies that are actually helping counsellors stay visible and build trust in 2026.After nearly 20 years of doing this, I’ve seen trends rise and fall. And I’ve also seen what holds steady, what keeps working even when the platforms, algorithms, or advice all change.Whether you’re feeling a bit jaded with social media, wondering where your time’s best spent, or just want to feel clearer about your next steps, this one’s for you.In this episode:Why social media feels harder now (and why that’s not your fault)What does still work for counsellors in 2026How to use strategies like blogging, Google Business Profile, and guesting effectivelyWhy consistency matters more than doing everythingHow to make space for visibility that feels grounded, not overwhelmingMentioned in this episode:Buy me a coffee - support the show with a one-off thank-youStart Here page - all free and paid resources in one placeEpisode 230 - deep dive into Google Business ProfileGrow Your Private Practice Membership - ongoing support, hands-on help with blogging, and short, doable trainingsFramework First - monthly blogging support for £9/monthThe Directory Revival - 1:1 support you to improve your directory listings so they lead to real client enquiries.Episode 225: The Armchair Test: The One Quiet Shift That Will Transform All Your MarketingEpisode 226: “Would I Feel Safe With You?” How Clients Really Choose a CounsellorEpisode 216: Do Counsellors Really Need a Niche to Start Blogging?Episode 185: Are You Getting Clients from Your Online Directory Listing?

Jan 1, 202619 min

Ep 230Don’t Want to Use Social Media? Here’s Another Way to Get Found

If social media leaves you feeling drained, confused, or just not like yourself, you're not alone.In this episode, I’m sharing a simple, free, and often-overlooked way for counsellors to get found by more of the right clients without needing a website or being all over social media.You'll learn:What Google Business Profile is and why it worksHow to set it up quickly and easilyWhat kind of posts to add (no pressure, no perfection required)How it helps even if you work onlineAnd how this one quiet action can help you build trust and visibility without the overwhelmWhether you're just starting out or looking for a gentler way to grow your private practice, this is a great place to begin🎧 Listen now and take your first step towards being found - calmly, sustainably, and in a way that works for you.Mentioned in this episode:Episode 52: How to start your private practice branding on a budget with Laura PearmanGrow Your Private Practice Membership: Includes Quick Wins - short, practical training videos to help you take action without overwhelm (including setting up your Google Business Profile)Framework First £9/month: Your one small, supportive step towards easier, more consistent blogging as a counsellor without staring at a blank screenExplore more free and paid resources, START HERE

Dec 18, 202513 min

Ep 229Structure or Spontaneity? What Actually Works for Therapists' Content, with Sarah Dosanjh

Do you need a perfectly planned-out content strategy to stay consistent? Or can you just show up, speak from the heart, and see what sticks?In this episode, I'm joined by my brilliant friend and fellow therapist Sarah (aka The Binge Eating Therapist) as we get honest about how we each approach content creation — and how different those approaches are.We’ve both been creating weekly content for year with blogs, podcasts, YouTube, and in this chat, we’re pulling back the curtain on:What actually helps us stay consistent (even when motivation dips)How we work with our personalities, not against themThe real benefits of creating content beyond just “marketing”Why you don’t need a Trello board, a ring light, or perfect confidence to startAnd the surprising ways content has helped us grow as therapists and people, tooWhether you’re thinking about starting a blog, podcast, YouTube channel, or just want to share more consistently, this episode is here to remind you:There’s no one “right” way to do this. You get to make it yours.About SarahSarah Dosanjh is a psychotherapist and author of the bestselling book I Can’t Stop Eating. After her own recovery from binge eating disorder she has gone on to specialise in helping others do the same. She has appeared on various media outlets such as BBC breakfast, Sky’s Roundtable and BBC Radio One, as well as amassing over 3 million views on YouTube.Connect with Sarah:YouTubeInstagramFacebookLife After Diets PodcastMentioned in this episode:Episode 225: The Armchair Test: The One Quiet Shift That Will Transform All Your MarketingEpisode 226: “Would I Feel Safe With You?” How Clients Really Choose a CounsellorFramework First £9/month - Your one small step to easier blogging for counsellorsAnd for more of my free and paid resources CLICK HERE

Dec 11, 202546 min

Ep 228An Open Letter to the Counsellor Who’s Finding Marketing Hard

If marketing your counselling practice feels like a wobbly, messy, “what-the-heck-am-I-doing” kind of experience… this episode is for you.Because today, we’re not talking strategy or content plans. We’re talking about you - the human behind the posts. The one quietly trying to make it work while wondering if you're getting it all wrong.In this open letter, I’m sharing a personal message to the part of you that’s second-guessing, doubting, and wondering if you're cut out for all this “visibility” stuff.Spoiler: You are.We’ll talk about:Why it’s totally normal to feel overwhelmed by marketingWhat most counsellors get wrong about visibility (and how to shift it)The emotional side of showing up, even when it’s scaryAnd why small, consistent action is more powerful than you thinkIf you’ve ever felt like the only one struggling to “get it right,” this episode is your gentle reminder that you’re not alone, and that slow doesn’t mean stuck.Mentioned in this episode:Definition of courage (because it’s surprisingly reassuring): https://www.merriam-webster.com/dictionary/courageFramework First £9/month - Your one small step to easier blogging for counsellorsJanetravis.co.uk/starthere

Dec 4, 202511 min

Ep 227Small Seeds, Big Growth: How Counsellors Build Their Private Practice One Step at a Time

Ever feel like you’re doing all the right things… yet nothing seems to be moving fast enough?In this episode, we’re peeling back the curtain on the slow, quiet build that nobody talks about but every thriving private practice is built on.If you’ve ever wondered why other counsellors seem to be racing ahead while you’re still trying to find your rhythm, you’re not alone. And no, you’re not doing anything wrong. In fact, you might be closer than you think.Inside this episode, we explore:Why the early stages of marketing feel so painfully slowThe surprising truth about the momentum you’re already buildingHow tiny, almost forgettable actions start working together beneath the surfaceWhy consistency beats confidence every timeThe real reason you freeze and how to unstick yourself gentlyFive simple, doable seeds you can plant this weekIf you need a little encouragement, a little direction, and a big sister voice reminding you that you absolutely can do this - this episode is for you.Come and feel a bit lighter about it all.Mentioned in this episode:Counsellor Business ResetFeel Awkward Marketing Yourself? Here’s How to Make It EasierGrow Your Private Practice Membership - Quick Wins, support, and everything you need to build a thriving practiceFramework First £9/month - A monthly blog framework so you always know exactly what to writeOver the years I’ve had messages from therapists saying the podcast has been their companion on dog walks, in the car, or when they’re feeling stuck and need a nudge. If the show has been that for you and you’d like to support it, you can now Buy Me a Coffee.It helps keep the lights on and the episodes flowing, one brew at a time.👉 Buy Me a Coffee

Nov 27, 202513 min

Ep 226“Would I Feel Safe With You?” How Clients Really Choose a Counsellor

Have you ever worried you’re too boring, too ordinary, or not “expert enough” for clients to pick you?You’re not alone and you’re not seeing what clients actually look for.Because when someone is scrolling through counsellor profiles, they’re asking one quiet question: “Would I feel safe with you?”That’s The Armchair Test and it matters far more than perfect blogs, fancy qualifications or polished bios.In this episode, we explore:Why safety - not perfection - is what helps clients chooseThe hidden fears that keep counsellors quietThe small human moment in my own writing that made clients choose meHow a single honest paragraph can help someone imagine sitting with you and breathing easierLinks and resources:Join the ‘Framework First Blogging Method’ (£9/month) - Get step-by-step help writing blogs that connect and convert, even if writing doesn’t come naturally.Join the Grow Your Private Practice membership – Ongoing support, training, and encouragement to grow your practice with confidence and ease.Explore more free and paid resources, START HEREConnect with me on Instagram, LinkedIn or email [email protected] the years I’ve had messages from therapists saying the podcast has been their companion on dog walks, in the car, or when they’re feeling stuck and need a nudge. If the show has been that for you and you’d like to support it, you can now Buy Me a Coffee.It helps keep the lights on and the episodes flowing, one flat white at a time.👉 Buy Me a Coffee

Nov 20, 202511 min

Ep 225The Armchair Test: The One Quiet Shift That Will Transform ALL Your Marketing

When someone searches for a therapist, they’re not scanning for qualifications, they’re searching for a feeling: “Will I feel okay with you?” “Can I tell you something hard and not feel judged?”That’s what I call The Armchair Test, and once you understand how it works, you’ll never look at blogging (or marketing) the same way again.In this episode, we explore:The real reason blogging builds client trustWhy marketing isn’t about selling yourself What your clients are actually thinking when they find your website or directory profileThe quiet power your blog has to help someone feel just a little saferMentioned in this episode:Join the ‘Framework First Blogging Method’ - Get step-by-step help writing blogs that connect and convert, even if writing doesn’t come naturally.Join the Grow Your Private Practice membership – Get ongoing support, training, and encouragement to grow your private practice with confidence.For more of my free and paid resources, START HEREListen or read to: From ‘I can’t write’ to published author, with guest expert Zoe ClementsOver the years I’ve had messages from therapists saying the podcast has been their companion on dog walks, in the car, or when they’re feeling stuck and need a nudge. If the show has been that for you and you’d like to support it, you can now Buy Me a Coffee.It helps keep the lights on and the episodes flowing, one brew at a time.👉 Buy Me a Coffee

Nov 13, 202512 min

Ep 224What If Your Love of Learning Is the Thing Keeping You Stuck?

You’re doing all the right things, more CPD, new qualifications, more training, but your counselling practice is still quiet.So what’s going on?In this episode, we’re exploring the hidden trap many counsellors fall into — using learning as a way to feel productive when marketing feels uncomfortable.If you’ve ever thought,“Once I’ve done this next training, then I’ll work on my marketing…” this one’s for you.We’ll unpack:Why your love of learning might be keeping you stuckThe real reason you’re not getting counselling clients (and it’s not your qualifications)How clients actually choose a therapist and what they really need to hear from youThe difference between CPD that helps your practice grow and CPD that keeps you hidingGentle, simple ways to start showing up and getting found without being loud, fake or salesyYou don’t need another certificate.You need clarity, connection, and confidence in your marketing and this episode will help you start right where you are.Links & ResourcesDirectory Revival - turn your directory listing into a client magnetFramework First - a gentle, structured way to blog without overwhelmStart Here - free resources to help you attract more counselling clients, even if marketing makes you squirm a bitConnect on Instagram or LinkedIn

Nov 6, 202511 min

Ep 223How to Say Something New (When Everything’s Already Been Said)

Ever feel like everything you could possibly say about self-care, stress, or slowing down has already been said?As a counsellor, you want to share ideas that genuinely help people but when every blog and social post seems to repeat the same advice, it’s easy to worry that your writing won’t stand out.In this episode, we’re talking about how to make your counselling blogs feel fresh, human, and authentic even when you’re writing about familiar topics.You’ll learn how to go deeper than surface-level “tips,” write in a way that connects, and use your real voice to build trust with the people who need you most.In This Episode, You’ll Discover:Why “tired” wellness advice isn’t bad - it’s just overusedHow to write about familiar ideas in a way that still feels meaningfulThe small storytelling tweaks that make your words landWhy your personal reflections matter more than being originalFive simple ways to bring warmth and connection into your writingLinks & ResourcesJoin the Grow Your Private Practice Membership – get support, structure, and guidance to help you get found by the right clients through ethical marketing and blogging.Find the full blog version of this episode: How to Share More Meaningful Ideas (Without Sounding Like Everyone Else)Amish HourConnect on Instagram or LinkedIn

Oct 30, 202514 min

Ep 222Is Working Alone as a Counsellor Leaving You Lonely? Let’s Talk About It

You close the laptop after your final session. The house is quiet.And even though you’ve spent all day talking, you haven’t actually connected with anyone.That quiet ache you sometimes feel? That’s loneliness. And it’s more common than counsellors admit.In this heartfelt episode, we’re talking honestly about what it’s like to work alone in private practice - the isolation, the silence, and the subtle way it can creep in.We’ll explore:Why working solo can feel so quietly disconnectingWhy needing connection doesn’t make you “less professional”Realistic ways to bring more warmth, laughter, and community into your working lifeHow to make networking feel like making friends, not marketing tortureSimple ways to stay connected whether you work online or locallyYou don’t need to overhaul your diary or become a social butterfly. Just one coffee, one chat, one small step can make a big difference.You’re a counsellor but you’re a person too. And you were never meant to do this alone.Links & Resources:Find '11 Simple Steps to Master Smalltalk' in The Vault: A library of free resources to help you grow your private practice with confidence and ease → Sign up for free

Oct 16, 202518 min

Ep 221How Counsellors Can Stop Overthinking and Start Taking Action Again

Overthinking doesn’t always feel like fear, sometimes it looks like planning, researching, or endlessly tweaking things instead of actually starting.In this episode, we’re exploring what overthinking really looks like for counsellors and coaches, how it shows up in sneaky ways, and what to do when you feel completely stuck.I’m also sharing a personal story about getting stuck in naming my own program, and the moment I finally realised I wasn’t being strategic, I was just avoiding.If you’ve been circling an idea without ever getting it off the ground, this one’s for YOU.You’ll hear:What overthinking really looks and feels likeWhy it shows up (especially for thoughtful people)Gentle, doable ways to shift into action, even if it’s just a small stepAnd if you’d like support with moving from “stuck in your head” to hitting publish on your blog, my Grow Your Blog membership is here to help.Learn more: janetravis.co.uk/framework-firstAnd for more of my free and paid resources CLICK HERE

Oct 9, 202510 min

Ep 220Counsellor Burnout: Signs You’re Running on Empty and How to Support Yourself

You hold space for everyone else - clients, family, friends. From the outside, it looks like you’re coping. But inside? You’re tired in a way that rest doesn’t touch.In this episode, I share my own story of counsellor burnout, the subtle signs you might be missing, and a few gentle ways to support yourself when you’re running on empty. Because burnout doesn’t always look like collapse. Sometimes it looks like silence, stillness, or sighing at another message you can’t face replying to.If that sounds familiar, this episode is for you.What You’ll Hear:Subtle signs of counsellor burnoutMy personal experience during lockdown5 gentle, sensory ways to support yourselfEncouragement if you’re feeling flat, foggy, or disconnectedLinks & Resources:Explore Grow Your Blog + Framework FirstRelated episodes on burnout with amazing guests:Compassion fatigue and burnout: What therapists need to know, with Howard BaumgartenTherapist burnout: How to spot it and take action, with Charlie HydeAnd for more of my free and paid resources CLICK HERE

Oct 2, 202511 min

Ep 219Counsellors: Stop Apologising for Charging! Here’s Why Raising Fees Helps Everyone

Many counsellors feel awkward about charging, or even apologetic when talking about their fees. In this episode, I share my own experiences from being told off by an electrician friend for undervaluing myself, to walking up Lincoln’s Steep Hill every week to pay for counselling when my self-esteem was at rock bottom.We’ll explore:Why so many counsellors feel guilty about moneyThe hidden cost of not raising your fees for yearsHow paying for therapy can actually be part of the healing processWhy charging fairly helps both you and your clientsIf you’ve ever struggled with the money side of private practice, this episode is here to remind you: you don’t need to apologise for charging.Resources & Links:Get Rich, Lucky Bitch by Denise Duffield-ThomasThe Grow Your Private Practice BookGet access to free resources The VaultYou might also like:Compassion fatigue and burnout: What therapists need to know, with Howard BaumgartenTherapist burnout: How to spot it and take action, with Charlie HydeShould Counsellors Offer Concessions? What to Consider Before You DecidePutting a Price on Therapy: The Importance of Getting it RightIncreasing prices the pain free way

Sep 25, 202512 min

Ep 218Blogging: The Best First Step in Counselling Marketing

Walking into the gym after a long break can feel so hard.You look around and everyone seems to know what they’re doing - toned, confident, striding on machines that look more like torture devices than exercise equipment. Meanwhile, you’re tugging at your leggings, feeling out of place, and wondering if it would be easier to give up and buy a big box of Maltesers on the way home.That’s exactly how marketing your private practice can feel.You see other counsellors with slick websites, polished blogs, or big social followings and you think, “I don’t belong here.” But remember, just like in the gym, every single one of them had to start somewhere.In this episode, I’ll show you why blogging is the treadmill of marketing: reliable, adaptable, and the perfect first step to get you moving. Just like the treadmill builds stamina, strength, and confidence for everything else in the gym, blogging gives you the solid foundation you need for the rest of your marketing.You’ll learn:Why blogging is a safe, steady starting point, whether you’re brand new or experienced.How consistency builds confidence (like going from 2 minutes on the cross trainer to 30).Why you don’t need the “flashy machines” of marketing before you’ve got a solid base.How blogging supports everything else: social media, directories, networking, even workshops.So if you’ve been standing at the edge of your marketing 'gym', comparing yourself to everyone who looks like they’ve got it together, this episode is your nudge to step onto the treadmill and just get started.👉 And if blogging feels overwhelming, that’s exactly why I created Grow Your Blog. It’s designed to help you start, stay consistent, and build your confidence, whether you’ve written zero blogs or fifty. Find out more hereAnd for more of my free and paid resources CLICK HEREOver the years I’ve had messages from therapists saying the podcast has been their companion on dog walks, in the car, or when they’re feeling stuck and need a nudge. If the show has been that for you and you’d like to support it, you can now Buy Me a Coffee.It helps keep the lights on and the episodes flowing, one brew at a time.👉 Buy Me a Coffee

Sep 18, 202515 min

Ep 217Procrastination Isn’t What You Think It Is

Procrastination doesn’t mean you’re lazy; it means your energy is stuck.In this episode, I share why getting stuck feels so frustrating (especially when you compare yourself to other counsellors who seem to be doing it all), and how you can see it in a completely different way.You’ll discover:Why procrastination isn’t a sign of failure or laziness (phew!)The real reasons you put off tasks in your private practiceSimple, doable steps to release that stuck energy and get moving againIf you’ve ever found yourself tidying your desk, scrolling social media, or avoiding that important task, this episode will help you move forward with more ease and confidence. LinksCome and join us inside The Grow Your Private Practice membership. A safe, supportive space where you’ll find practical tools, step-by-step guidance, and a community that gets it.And if you’d like to explore more free and paid resources to help you along the way, you can start right here: janetravis.co.uk/start-here

Sep 11, 202512 min

Ep 216Do Counsellors Need a Niche to Start Blogging?

You’ve probably been told:“You need a niche before you can start blogging.”It sounds responsible. It feels strategic.But for many counsellors? It becomes a fancy-sounding form of procrastination.In this episode, we’re busting one of the most persistent blogging myths out there, the idea that you can’t start sharing your voice until your niche is perfectly figured out.If you’ve been staring at a blinking cursor, endlessly tweaking your website or bio instead of actually writing… this one’s for you.We’ll cover:✅ Why “niche first” can quietly keep you stuck✅ What to do if you don’t feel 100% clear on your niche yet✅ How blogging can actually help you discover who you’re meant to serve✅ And the mindset shift that can finally get you writing againNOTE: This episode was created using the DragonSlayer Framework from Framework First, my monthly, low cost blog support membership where we bust unhelpful marketing myths and make blogging doable (and way less daunting) for counsellors.So if you’ve been waiting for clarity before you start… maybe this is your sign to stop waiting and start writing.🎧 Listen now — and let’s get you unstuck.Resources Mentioned:Framework First Blogging Method - A low-cost, step-by-step method for blogging once a month with ease→ Blogging for Counsellors | Monthly Writing System to Attract ClientsOther blogs and podcast episodes:Episode 99: How having a niche has impacted my practice, with Elsie OwenEpisode 194: Blogging for Therapists: 4 Myths Holding You BackEpisode 175: Why You Don’t Need All the Answers in Your BlogAnd for more of my free and paid resources CLICK HERE

Sep 4, 202510 min

Ep 215Counsellor Business Reset: 10 Small Tweaks That Make a Big Difference

What if your next big breakthrough in private practice isn’t a brand-new strategy, but simply making the most of what you’ve already got?In this episode, I’m sharing 10 small-but-mighty areas to check in on. The kind of practical tweaks that can bring more ease, more focus, and yes… even more client enquiries.Most counsellors skip this kind of business reset. They keep pushing forward, adding more to their plate and end up stuck. But you don’t have to. With a little reflection (and some cushion-and-throw-style updates), you can refresh your practice without starting from scratch.We’ll explore:How to spot when your clients, systems, or boundaries need a resetWhy less social media can actually bring you better resultsThe hidden marketing assets you already have but aren’t usingHow to check whether your goals still match the life you want nowThis isn’t about doing everything. It’s about making a few focused changes that move your practice forward.🎧 Listen in and give yourself the reset you’ve been waiting for.

Aug 28, 202519 min

Ep 214Counsellors: How to Research Your Blog Post (Without Getting Stuck)

If you find yourself opening just one more tab before writing a blog post, this episode is for you.Many counsellors fall into the research trap, thinking more information will make blogging easier. But what if that habit is actually slowing you down and watering down your voice?In this episode, I’m sharing how counsellors should approach blog research in a simpler, more sustainable way so you can stop second-guessing and start writing with more ease and confidence.🎧 Hit play to learn a more effective way to blog and find out if this is the writing habit that’s quietly draining you.---------------------------------Links and Resources Mentioned:Framework First Blogging Method - A low-cost, step-by-step method for blogging once a month with ease→ Blogging for Counsellors | Monthly Writing System to Attract ClientsAnd for more of my free and paid resources CLICK HERE

Aug 21, 202513 min

Ep 213How Long Should a Blog Post Be? Blogging Advice for Counsellors in Private Practice

If you’ve ever avoided hitting publish because your blog felt “too short,” you’re not alone. Many counsellors get stuck on word count, but focusing on blog length too soon can actually stop you from getting found by clients.In this episode, I share:The reality about blog post length for counsellorsWhy word count isn’t the most important thing when you’re starting out5 practical ways to make blogging quicker, easier, and far less overwhelmingWhether you’re new to blogging or ready to improve your private practice marketing, you’ll leave this episode with the confidence to publish without worrying about “perfect” length.---------------------------------Links and Resources Mentioned:Framework First Blogging Method - A low-cost, step-by-step method for blogging once a month with ease→ Blogging for Counsellors | Monthly Writing System to Attract ClientsAnd for more of my free and paid resources CLICK HERE

Aug 14, 202514 min

Ep 212A Time-Saving, Rule-Breaking Guide for Counsellors

What does giving up ironing have to do with counsellor marketing? More than you’d think!In this episode, I talk about the invisible “shoulds” we carry, especially around marketing and how they quietly eat up your time, energy, and confidence.We’ll look at some of the most common ones counsellors follow (often without realising), and I’ll share how to replace them with something that actually works for you.In This Episode, You’ll Hear:Why “being professional” doesn’t mean being blandWhat consistency can really look like for counsellors (no daily posts needed)The link between personal disclosure and building trustWhat to do if you don’t have a niche yetWhy swearing might just be your secret marketing weapon (thank you, Beccy Upton)How to save time and still show up without the burnout---------------------------------Links & Resources Mentioned:Framework First Blogging MethodA low-cost, step-by-step method for blogging once a month with ease→ Blogging for Counsellors | Monthly Writing System to Attract ClientsListen to Becca Upton’s EpisodeAuthentic marketing for counsellors who’d rather be themselves→ Authentic Marketing for Therapists Who’d Rather Be Themselves, with Becca Upton - Grow Your Private Practice, with Jane TravisFurther Reading on Personal Disclosure & Storytelling:Personal Disclosure in Marketing – Part 1Personal Disclosure in Marketing – Part 2The Power of Storytelling in Your BlogWant to blog with less pressure?Check out my two-part blog series on redefining consistency for counsellors.The reality of consistency, with Sarah DosanjhUnlocking YouTube’s Potential for Therapists, with Sarah Dosanjh - Grow Your Private Practice, with Jane TravisAnd for more of my free and paid resources CLICK HERE

Aug 7, 202514 min

Ep 211How to Get Into Writing Flow (Even If Blogging Feels Like Pulling Teeth)

You sit down to write a blog with a helpful idea in mind…But suddenly you’re deep-cleaning the fridge, questioning your niche, and wondering if you should just start a podcast instead.Why is it so hard to actually start writing?In this episode of the Grow Your Private Practice Show, we’re talking about how to get into a state of writing flow – where the words come easier, your inner critic quiets down, and blogging doesn’t feel like such a slog.You’ll hear:Why writing feels so hard (and no, it’s not because you’re bad at it)The real reasons therapists get stuck or spiralHow to set up your writing environment to support your brainThe mindset shift that makes a massive differenceWhat a “shitty first draft” is and why you need oneA simple tool (coming soon!) to help you start faster and write with more easeWhether blogging’s been sitting on your to-do list for weeks or you’re stuck overthinking every word, this episode will help you finally find your rhythm.---------------------------------🌱 Want help making blogging easier?Introducing Framework First Blogging Method This is a low-cost (£9/month), offer designed for therapists and counsellors who want to write faster and get found by more of the right clients.Or come join us inside the Grow Your Private Practice membership, where we write together in real-time and ditch the perfectionism for good.For more of my free and paid resources CLICK HERE

Jul 31, 202519 min

Ep 210How to Write a Counselling Blog That Builds Trust (Without Sounding Like a Lecture)

You sit down to write a blog post with a warm, helpful idea in your heart… and suddenly it sounds like a CPD presentation.Formal. Polished. Slightly robotic.Why does “Professional Mode” take over the second you start typing?In this episode of the Grow Your Private Practice Show, we’re talking about why so many counsellors struggle to sound like themselves when they write, and how to change that.You’ll hear:Why “lecture mode” happens (and why it’s not your fault)How formal writing accidentally creates distance and disconnectSimple ways to make your blog sound more human, not like a handoutThe tiny tweaks that help clients feel seen, not scolded5 quick fixes for turning down your Therapist VoiceWhether you’re just starting your blog or feel stuck in formal-speak, this episode will help you write with more warmth, more trust, and more you.---------------------------------Want help sounding more like you in your content?Check out The Framework First Blogging Method. Your low cost (£9/month), low-pressure mini-membership for counsellors who want to publish one meaningful, client-connecting blog post each month without the writer's block or drama.Join us inside the Grow Your Private Practice membership.Or check out my free and paid resources

Jul 24, 202515 min

Ep 209Marketing Might Not Be Your Favourite Bit—But It IS the Important Bit

If marketing makes you want to hide under a blanket, this episode is for you.In this refreshingly honest chat, I break down why marketing isn’t just a “nice to have” in private practice, it’s essential. But don’t worry, there’s no jargon or pushy tactics here. Just real talk about why visibility matters, how to make marketing a regular part of your week (without burning out), and the mindset shift that changes everything.You’ll discover:Why “if I build it, they will come” doesn’t work for therapy practicesThe surprising non-sleazy truth about ethical marketingA practical approach to finding your marketing rhythmThe biggest mindset mistake that keeps therapists stuck and invisibleHow one therapist filled her diary without being everywhere onlinePlus, I share the small-but-mighty move you can make this week to attract more of the right clients with way less faff.Ready to treat marketing like the lifeblood of your business (in a way that feels good)? Let’s get into it.__________________Resources mentioned in this episode:'How to attract clients by helping, not selling' – Free inside The Vault'How To Avoid the Feast And Famine Cycle in Your Private Practice''Why your private practice should NOT be on every social media platform''How to Get Found by Your Ideal Therapy Clients'👉 Want help with your therapy directory listing?Check out The Directory Revival - my 1:1 service to help you attract more of the right clients, with less stress.

Jul 17, 202516 min

Ep 208Should Counsellors Offer Concessions? What to Consider Before You Decide

You became a counsellor to help people, but what happens when someone says they can’t afford your full fee?Do you offer a concession? A sliding scale? Say yes and quietly resent it – or say no and feel guilty?In this episode of the Grow Your Private Practice Show, I dive into one of the most emotionally loaded decisions counsellors face: whether or not to offer concessions in private practice. No judgment. No one-size-fits-all answer. Just a proper, honest conversation about the messy middle ground between compassion, sustainability, and valuing your time.We’ll cover:What “concessions” actually mean, and how they differ from pro bono or reduced ratesWhy so many counsellors feel torn about lowering their feesReal-world ways to offer concessions without getting taken for grantedWhether clients still value therapy if they pay less (and what to watch for)The role money mindset plays in how you feel about chargingMy own journey with offering concessions, and what I did.Whether you currently offer reduced fees or not, this episode will help you reflect, reset, and make a choice that feels right for you – not just your clients.✨ Related episodes:The Hidden Impact of Money Issues in Private Practice, with Cathy TowersShould You Offer Therapy Clients a Free First Session?🌱 Want support with boundaries, pricing and private practice marketing?Come join us inside the Grow Your Private Practice membership

Jul 10, 202518 min

Ep 207Easy Content Repurposing for Counsellors, with Sally Birks

Repurposing your content is supposed to make marketing easier… but does it ever feel like more work?You’re not alone.In this episode, I’m joined by social media manager and Instagram expert Sally Birks, who shares how to repurpose your content in a way that feels simple, aligned, and human – not robotic or repetitive.We talk about how to:Turn one piece of content into several without it sounding the sameAvoid the common mindset blocks that keep therapists stuck in content overwhelmShow up consistently on Instagram without burning outMake peace with reusing your own brilliant ideas (because yes, you absolutely can!)Whether you’re new to repurposing or you’ve tried it before and felt stuck, this episode will give you permission to do it your way – and a whole new way to think about your existing content.About SallySally Birks is a CPD-certified social media manager and strategist who helps founders turn their content into consistent clients. Through her signature blend of magnetic messaging, strategic content planning, and done-for-you management, Sally empowers business owners to sustainably grow their businesses without burning out or spending all day on Canva.After leaving a stable career to travel solo, build a remote business, and live abroad, Sally now brings real-world experience, empathy, and clarity to her work. She’s passionate about helping business owners reclaim their time, amplify their expertise, and build brands that generate revenue even when they’re offlineConnect with Sally:Instagram @SocialsBySallyWebsite Sally BirksAnd you can work with Sally Birks HERE🎧 Listen now to learn how to make your marketing feel lighter and less time-consuming.

Jul 3, 202536 min

Ep 206The Quiet Power of Blogging for Introverted Counsellors

Ever feel like marketing is made for loud, confident people – and definitely not for introverts like you?You’re not alone. And you don’t have to fake it or force it to get found by more clients.In this episode, I’m talking about how blogging can be a calm, confidence-building way to market your private practice, especially if visibility makes you want to hide under a blanket.We’ll explore how blogging:Plays to your strengths as an introverted counsellorHelps you get found without having to be constantly ‘on’Builds trust and connection – without burning you outCan make marketing feel more natural (and less like you’re “doing it wrong”)So if the thought of producing videos for social media makes you break out in hives, but you do want to grow your practice in a way that feels good, this one’s for you.__________________More help for youCheck out episode 7, where I chat with Fifi Mason about using introvert superpowers to attract more clients. And she should know, she's both an introvert AND works with introverts!👉 Listen to 'Using Introvert Superpowers to Attract More Clients, with Fifi Mason' Check out the Framework First Blogging Method: A new low-pressure mini-membership for counsellors who want to publish one meaningful, client-connecting blog post each month without the writer's block or drama. The Vault – my free library full of practical, counselling-friendly blogging (and other) resources. 👉 Get instant access to The VaultNeed more support? Join the Grow Your Private Practice membership for monthly blogging workshops, prompts, Q&A calls, and a warm community that gets it. 👉 Click here to join us

Jun 26, 202514 min

Ep 205How to Keep Your Practice Going When Life Gets Messy, with Laura from Worditude

Running a business as a counsellor is never simple, but what about when life throws you even more to carry?In this honest conversation, I’m joined by Laura Robinson, a marketing mentor and copywriter who’s grown a thriving practice while parenting neurodivergent kids, managing chronic health challenges, and tuning out hustle-culture noise.Laura shares her Suit Yourself First philosophy: where your business and marketing flex around you, not the other way around.We talk about:How to keep your therapy practice going when energy is lowWhat comfy marketing really means, and why it worksLetting go of the “shoulds” that keep you stuckThat infamous moment someone told Laura she was “upper limiting”Real self-care that isn’t just bubble baths and candlesIf you're a counsellor navigating work and real life - grief, burnout, overwhelm, or just general messiness- this episode offers validation, calm, and a new way forward.Expect honesty, humour, and the reassurance you didn’t know you needed.About LauraLaura is an online marketing mentor and experienced digital copywriter.Over the last 10 years, she has helped hundreds of business owners create and sell 1-1 services, courses, memberships, and group programs. She’s taught thousands of people around the world through the copywriting training she created for international business organisations including Female Entrepreneur Association, Enterprise Nation, and Membership Academy. She is also the author of the Comfy Business Playbook, and the creator of the Comfy Business Newsletter for people who want a business that flexes around their other life challenges, priorities, and adventures. She champions a Suit Yourself First approach to marketing, where decisions are based on what the business owner wants, rather than guessing the preferences of a hypothetical ideal client.Links & Resources:Get Laura’s free Comfy Business Playbook and check out her other free and paid resources: https://worditude.co.uk/podcast/Visit Laura’s website: worditude.co.ukWant more support? Check out my free and paid offers, including my brand new FREE resource: www.janetravis.co.uk/start-here/ Hit play and let Laura show you that there’s no one right way to build a business – especially when life gets messy.

Jun 19, 202551 min

Ep 204What to Include on Your Counselling FAQ Page (and Why It Matters)

Feeling unsure about what to write on your FAQ page? This episode of The Grow Your Private Practice Show reveals how to make your FAQ page warm and welcoming, which helps potential counselling clients feel informed, reassured, and ready to book.In this episode, you’ll learn:What to include (and what to leave out) on your FAQ pageHow to answer common questions with clarity and empathyMistakes counsellors often make and how to avoid themWhy your FAQ page should evolve with your practiceA free workshop + worksheet inside The Vault to help you take actionThink of your FAQ page as more than a formality. It's a quiet conversation with someone who’s nervous but hopeful. This episode will help you turn that moment into a meaningful connection.Access your free FAQ page resources inside The Vault: https://janetravis.co.uk/thevault🎧 Tune in now to start writing an FAQ page that works for you and speaks to your future clients.

Jun 12, 202517 min

Ep 203Authentic Marketing for Therapists Who’d Rather Be Themselves, with Becca Upton

Feeling stuck in the world of therapy marketing? Wondering how to stand out without feeling fake? In this episode, we sit down with Becca Upton, the no-BS therapist, to chat about how she turned her authentic voice into her biggest business asset.Key Highlights:How Becca went from playing it safe to fully embracing her true styleThe surprising ways swearing (yep, you read that right!) can build trust with clientsTips for counsellors to ditch the fluff and find their nicheWhy authenticity isn’t just a buzzword, it’s a powerful marketing toolJoin us for an honest, down-to-earth chat about what it really means to market yourself as a counsellor today.About Becca UptonBecca is The No BS Therapist - straight-talking, sweary, and realistic. She supports overthinkers and chronic worriers in their 20s and 30s to quiet their mind and enjoy life without the anxiety and mind racing. Her work includes counselling, a membership of no BS guided audios, and talks and training.Instagram: @the_no_bullshit_therapistFacebook: The No BS Therapist: Becca UptonWebsite: beccauptontherapy.co.ukNo BS Audio Membership: £5-7 guided audio membershipHit play and get inspired to share your real self with the world!

Jun 5, 202538 min

Ep 202Stop Chasing Clients: How to Get Found by Your Ideal Therapy Clients

If you’re a counsellor, you probably didn’t train to become a marketer or to feel like you’re in some sort of marketing talent show, trying to prove yourself to everyone.The whole idea of “attracting clients” can feel… off. Like you’re tap dancing for attention, competing with other counsellors, and constantly performing.But here’s the good news: you don’t have to.Today, I’m sharing a small but powerful mindset shift that can make marketing feel easier and more aligned with your values. No convincing, no manipulation, no performance.Let’s talk about shifting from attracting clients to simply getting found by the people who already need you.What We’ll Cover:💛 Why “attracting clients” feels so uncomfortable for therapists💛 The common fears around visibility and marketing💛 The subtle manipulation in traditional marketing and why it doesn’t sit well💛 How shifting to getting found by therapy clients changes everything💛 Real-life examples to help you feel the difference💛 Simple, practical ways to start getting found without feeling salesy or pushy💛 Why blogging is a perfect fit for therapists wanting to build trust and visibilityKey Takeaways:✅ You’re already enough, you don’t have to prove or perform✅ Getting found is about trust, not tactics✅ Visibility fear is real, but you can show up in a way that feels safe and authentic✅ Marketing doesn’t have to be manipulative; it can be a gentle, human way to serve and connectConnect with Me:If this episode sparked something for you, I’d love to hear about it!Send me a DM on Instagram @growyourprivatepractice or email me at [email protected] you’re ready to start getting found but not sure how, reach out. I’m here to help.And if you'd like to checkout my free and paid resources, take a look at my Start Here pageListen & Subscribe:If you enjoyed this episode, don’t forget to follow the podcast so you never miss a new one. And if you’re feeling generous, a review or share with a friend means the world!

May 29, 202516 min

Ep 201A Therapist’s Guide to Creative Journaling, with Julie Kuhn

We all know journaling can be a powerful tool for reflection and healing but what if the words just won’t come? Or what if journaling feels like another task you’re “failing” at?In this episode, I sit down with Creative Arts Counsellor, Julie Kuhn to explore a different way of journaling.. one that uses colour, movement, and playful marks instead of words.We talk about how creative journaling can help you (and your clients) reconnect with yourself, let go of perfectionism, and process emotions in a way that feels freeing and pressure-free.And if in the Grow Your Private Practice membership, keep an eye out. Julie will soon be running a creative journaling workshop where we’ll explore this together.About Julie Kuhn:Julie Kuhn is a Creative Arts Counsellor who blends traditional therapeutic approaches with creativity, nature, and expressive journaling to help people step into their true selves. She works with individuals who are ready to break free from people-pleasing, rebuild confidence, and reconnect with who they really are gently but powerfully.She runs monthly workshops inside the Creative Counsellors membership and has contributed to Creative Counselling with Adults (The Creative Counselling Collection).With a deep belief that healing doesn’t have to happen in neat sentences, Julie’s work centres around playful, out-of-the-box techniques that support self-awareness, emotional expression, and personal growth.Creative journaling is at the heart of her practice, offering a pressure-free, empowering way to process emotions when words alone aren’t enough.Julie regularly shares her expertise through monthly workshops inside the Creative Counsellors membership, inspiring therapists to explore creativity in their own work.She has also contributed two creative interventions to Creative Counselling with Adults, part of The Creative Counselling Collection curated by Tanja Sharpe.Whether she’s holding space for clients or guiding fellow therapists, Julie invites people to rediscover their voice, creativity, and inner strength, one playful mark at a time.Connect with Julie:Instagram: @counsellorjulesWebsite: Counselling For You CornwallLinkedIn: Julie Kuhn creative arts counsellorGrab Julies FREE Journaling Workbook HEREFor details of Julies monthly creative art journalling workshops with the Creative Counsellors membership, click HERE Links to followJoin the Grow Your Private Practice MembershipExplore 1:1 services to get unstuck:Directory Revival: I’ll help you tweak your directory profile to attract more clientsGet Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you backThe Complete Support Package: Ready to take your practice to the next level? Let's make it happen together!And if you're looking for additional resources, check START HERE

May 15, 202529 min