The Futur with Chris Do

Ron Baker is a writer, speaker, educator, and recovering CPA. He is the author of seven best-selling books, most of which cover economic topics—specifically, value and pricing. Throughout history, value has always tied itself to labor. These many work hours cost this many dollars, also known as billable hours. The counter to this method is value-based pricing. This thing costs this many dollars because it is valuable to you. So, which is correct? Which is fair? In this episode, Ron and Chris dive deep into value, pricing, and the relationship between the two. Ron shares some great stories that clearly illustrate why value is determined by the utility it provides the consumer. They also discuss the concept of subscription-based pricing and why that model may find its way into everything from cars to creative services. Sponsored by BetterHelp - https://betterhelp.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Wes Kao is co-founder of Maven, a platform that helps creators build cohort-based courses. Before that, she co-founded the altMBA with acclaimed author and marketer Seth Godin. If you’re not yet familiar with them, cohort-based courses (CBCs) are a not-so-new way of learning with a group of other people. They take the best parts of traditional classroom education and blend them with online classes to create a rich learning experience. In this episode, Wes shares why CBCs are the best way to learn and why it’s crucial you always test (and validate) your course idea. Having a substantial social following doesn’t guarantee a courses’ success. If you have an idea for a course, give this episode a listen before moving forward. And be sure to check out Wes’s free course accelerator. Sponsored by Grin.co - https://grin.co Athletic Greens - https://athleticgreens.com/futur Peloton - https://onepeloton.com/app Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Jake Fellman is a self-taught 3D artist who spends his time making original, animated content for YouTube and TikTok. As of this episode, Jake has 10.9M YouTube subscribers and 11.7M TikTok followers—so whatever he’s making people enjoy watching. The videos Jake creates are anywhere from ten to thirty seconds long and often reference pop-culture and video games, like Among Us and Poppy Playtime. These animated shorts walk the line between comedy and horror and typically involve a surreal twist. In this episode, Jake tells us about how he got started making these animations, the meteoric rise in their popularity, and what his plans are for the future. If you are interested in making your own content for YouTube or TikTok, then don’t miss this one. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Nicoline Douwes is a Dutch dream expert and sleep activist. Her mission? Show everyone how to wake up with new ideas and fresh insights. While our bodies sleep, our minds continue to work. Processing what we’ve experienced and what’s troubling us—all while making new, uninhibited connections between thoughts. In this fascinating Clubhouse conversation, Nicoline and Chris dive into what happens in our brains while we sleep. They get into a bit of science, explain why dreams get so weird, and share useful tips about how to process your own dreams. Sponsored by Grin.co - https://grin.co BetterHelp - https://betterhelp.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

In final episode of our three-part passion versus profit series, Chris and Rodrigo agree to never have this conversation again. In exchange, Rodrigo makes a public commitment to remain focused on his business and sets a clear financial goal. But it doesn’t end there. Chris helps Rodrigo plot the course to achieve that goal and offers a useful equation that anyone can use to do the same. To wrap up this conversational trilogy, Chris reminds us that life is about making hard decisions. When things don’t work out, don’t change your goal. Change the plan. Sponsored by Athletic Greens - https://athleticgreens.com/futur Jenni Kayne - https://jennikayne.com Peloton - https://onepeloton.com/app Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

In part two of our three-part passion versus profit conversation, Chris, Rodrigo, Mo and Niddy pick up where they left off: to succeed you need a clear goal and to remain focused on it. The benefits of living this way are clear. It’s how Chris built his design agency and ultimately The Futur. But at what cost? To quote Chris, “I worked like an animal.” That lifestyle isn’t for everyone, but to Chris’s point, you have the freedom to design your own life. Whether you achieve that goal depends on how committed you are to it. It’s tough to stay the course and resist new and shiny distraction, but it pays to play the long game. Sponsored by Athletic Greens - https://athleticgreens.com/futur BetterHelp - https://betterhelp.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you make decisions about your life? Do you follow what brings you happiness and makes you feel good? Or do you remove emotion from the process and remain focused and objective? Most of us land somewhere in the middle on that spectrum. Juggling the pursuit of our ever-changing interests while working a job that pays the bills. But what happens when your time is equally split between the two and you’re unhappy with that juggling act? In this special three-part episode, Chris helps Rodrigo work through a dilemma. One that places him at an important fork in the road: keep working on the business he’s tirelessly built or give it all up and pursue his dream to become a YouTuber. Part one focuses on what the two options look like for Rodrigo. Which brings more joy, which brings more revenue, and ultimately which he should focus on. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Rich Cardona is a retired Marine, podcaster, and NFT enthusiast. In fact, his podcast NFTs for Newbies, is one of the most popular shows on the subject. In this fun and informative conversation Rich takes us into the budding world of NFTs. He explains what an NFT is, how they work, and helps make sense of the jargon associated with them—gas fees and all. It is a fascinating new world, filled with both potential and problems. Rich shares his experience with both sides of that coin. On the one hand, this powerful technology is relatively new and ripe with opportunity, beyond solely financial benefit. On the other, there is a massive energy cost that may have a size-able ecological impact. According to Rich, it’s too early to tell if the hype is real or a fleeting trend that will devastate our planet. One thing he’s certain of though: NFTs aren’t going away. Whatever your opinion on NFTs, give this conversation a listen and let Chris know (via Twitter) what you think of his idea. We won’t spoil it for you. You’ll just have to listen to the end of the episode. Sponsored by Feedback Loop - https://go.feedbackloop.com/chris Sponsored by Grin.co - https://grin.co Sponsored by BetterHelp - https://betterhelp.com/futur Sponsored by Springobard - https://springboard.com (use code NYTHEFUTURE1250) Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever tried improv? Neither had Chris, until he met Erin Diehl. Erin is a former experential marketer and veteran improviser that conducts workshops leveraging improv techniques to improve employees’ skills in corporate settings. That’s right. She brings improv to the corporate world. One of her many mottos: Inspire, don’t perspire. In this episode, Erin shares her story of starting out sweaty and terrified of trying improv, to then wielding it as a powerful communication and teamworking tool. It makes sense. Improv is about staying in the moment, listening, and—more than anything—making other people look good. Improv teaches you how to postpone judgement, think on your feet, and trust your gut. Not unlike some of the advice you may hear from Chris. If you’re shy or introverted, then give this episode a good listen. And in those moments of panic or distress, Erin suggests surrendering to that feeling so you can then move through it. Sponsored by Jenni Kayne - Visit jennikayne.com and use promo code FUTUR to save 15% Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Aaron Duffy is the Executive Creative Director and co-founder of boutique creative agency, Special Guest. He also works as a director with acclaimed production company, 1st Avenue Machine. In this inspirational chat, Aaron shares the story of how a project he wasn’t excited about (and nearly turned down) propelled his career forward and landed him a coveted Super Bowl ad. Sponsored by Real Vision - https://realvision.com/crypto Sponsored by Athletic Greens - https://athleticgreens.com/futur Sponsored by Skillshare - https://skillshare.com/futur Sponsored by BetterHelp - https://betterhelp.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Nick Harauz is a content creator, video editing expert, and student of the creative process. He's also a certified Adobe, Apple, and Avid trainer and founder of Creative 111; a company that specializes in video and motion graphics training. You might recognize him from instructional videos all over adobe.com. In this episode, Nick and Chris talk about the challenges of teaching (and learning) online, how they each prepare for presentations, and why starting is the hardest part of the creative process. Nick also shares an incredible (and kind of funny) story about how his camera was stolen during a shoot! Further proof that there is always someone watching. Sponsored by Real Vision - https://realvision.com/crypto Sponsored by Peloton - https://onepeloton.com/app Sponsored by Athletic Greens - https://athleticgreens.com/futur Sponsored by Skillshare - https://skillshare.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Carlos Segura is the founder of award-winning design firm, Segura Inc. He also founded digital type foundry T26, whose fonts you can find everywhere. Over the last 30 plus years, Carlos has built (and lived) an extraordinary life and career. And he’s done it on his own terms, whether you like it or not. In this candid conversation, Carlos shares what he’s learned along the way. From surviving the violence he faced growing up in Miami, to stumbling into what would change his life forever (spoiler alert: graphic design). Beyond his origin story, Chris and Carlos also discuss his business’ ethos and its unique creative contracts. Contracts that have stirred up controversy with some calling them arrogant, pompous, and even combative. But those words don’t matter to Carlos. Because if he’s not for you, that’s okay. At least he owns who he is. Sponsored by Nearside - https://nearside.com/thefutur Sponsored by BetterHelp - https://betterhelp.com/futur Sponsored by Jenni Kayne - https://jennikayne.com (use code FUTUR) Sponsored by Springobard - https://springboard.com (use code NYTHEFUTURE1250) Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Tuna Bora is an acclaimed Turkish visual artist whose clients include Google, Nike, Netflix, and Coca Cola. She’s won awards for her unique design work on several VR and AR projects and continue to explore new creative spaces. In this conversation, Tuna shares her story of immigrating to the United States alone in hopes of pursuing a career working in feature film animation. But after graduating in 2008—right at the start of the financial collapse—was met with very few opportunities. She talks about unintentionally starting a daily drawing Instagram account (thats been going strong for seven plus years), directing projects with DreamWorks, and why she’s stoked about working in new, unexplored creative spaces like VR and gaming Tuna also shares her experience with the unhealthy downsides of working with extreme focus and why just because you put more hours in does not mean the work is better. Sponsored by Nearside - https://nearside.com/thefutur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

You might better know Jen and Amy Hood by their clever business name: Hoodzpah. The California-born, Kentucky-raised twin sisters co-founded their brand identity and type design studio because they had to. And before they were ready to. In this episode, Jen and Amy talk shop with us about how Hoodzpah came to be, the source of their entrepreneurial spirit, taking joy in doing the work, and how they’ve landed coveted clients like Disney, Target, and Nike. The conversation gets even more interesting when Chris asks, “How much do you charge for a logo?” A question that ultimately leads to a spirited debate on pricing and relative value. If you’re a designer, or considering starting your own design business, then give this one a listen and learn from two helpful and acclaimed design pros. Sponsored by Charles Schwab - schwab.com/plan Sponsored by Springboard - https://bit.ly/springboard-the-futur (Promo Code: NYTHEFUTURE1250) Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Rochelle Moulton is a brand strategist and business coach that helps people (and their businesses) build authority. In this episode Rochelle shares how she prepares for important presentations, her experience self-publishing a book, the parallels of building a brand and building authority, and why having a vision for your business is imperative to its success. She also walks Chris through a niche-finding exercise that might help all your designers out there. Sponsored by Charles Schwab - schwab.com/plan Sponsored by Nearside - https://nearside.com/thefutur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

A great presentation will inspire you. It will leave you feeling excited, energized and most importantly: wanting more. But a bad presentation will put you to sleep. Ashley Smithers specializes in presentation design. She's helped people prepare for TED talks, design important fundraising decks, and even worked with former vice presidents on their presentations. In this clubhouse discussion, Ashley offers five tips to help you step up your pitch game. And Chris matches her. Between the two of them you'll get over ten pro tips and techniques for giving dynamite presentations. From how to structure your deck, to telling a great story, and even what to do with your hands. After listening to this conversation, you'll be equipped to give an engaging and compelling presentation of your own. Sponsored by BetterHelp - https://betterhelp.com/futur Sponsored by Storyblocks - https://storyblocks.com/futur Sponsored by Springboard - https://bit.ly/springboard-the-futur (Promo Code: NYTHEFUTURE1250) Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

We last we spoke with Anthony way back in 2018, in episode 148 to be exact. At the time, he felt stagnant at his current job. Though his needs were met, there wasn’t much opportunity for growth. Cut to three years later: the world is a different place and Anthony is now right where he wants to be. But where is that? Did he remove those golden handcuffs in pursuit of something more? Did he ride out the slow boat to nowhere? Or did he do something else entirely? In this episode we find out what path Anthony chose and ultimately what led him there. If you missed part one of this conversation, do yourself a favor and go listen to it. Then come back and hear the rest of the story. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to our second installment of 5 rounds. In this episode, we welcome creative sales coach (and Futur Pro Group member) Ivy Malik to the show. Her mission: grill Chris Do with a series of five tough questions. And she does not disappoint. Ivy tasks Chris with questions about how to be your true self in both public and private, why he dislikes the current state of educational sales, the role emotion plays in his decision making, and the biggest one of all: is The Futur a cult? Sponsored by Skillshare - skillshare.com/futur Sponsored by BetterHelp - betterhelp.com/futur Sponsored by Storyblocks - storyblocks.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

If you were to order an expensive meal at a nice restaurant, but then asked if they could knock 50% off of the price, how would your waiter respond? Probably not well. Of all the possible replies, the most likely one would be, “I’m sorry, we can’t do that.” Which is not surprising. So then why do people in the creative business bend to such requests from clients? In this fun Clubhouse talk, Chris helps people with their pricing and negotiation troubles by roleplaying scenarios with them. When do you push? When do you pull? And what do you listen for? Following a pre-written sales script is easy, but when conversational curveballs are thrown at you, they fall apart. Hear how Chris approaches these delicate discussions and learn why being in the moment and listening is all you need. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever read a lengthy paragraph from a book and then sort of woken up and asked yourself, “Wait. What did I just read?” You and us both. Reading is a fantastic way to learn, but if you don’t retain that precious information then what is the point? In this Clubhouse discussion Chris shares his approach to reading books. How he reads, his note taking method, and why he suggests you read a book three times. And he is joined by The Futur Pro Group members, Stephanie Owens and Rahul Bhogal. Whether you are a bookworm or not, you will pick up a few practical tips to get more out of what you read. So join us while we explore and discuss the powerful magic of language and written word. Sponsored by Skillshare - https://skillshare.com/futur Sponsored by BetterHelp - https://betterhelp.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

In the corporate world, climbing the proverbial ladder seems common. To get ahead (and make more money) you must climb through the ranks. But in the creative industry, it feels different. We pursue a career in the arts because we're passionate about things like design, photography, and animation. We enjoy making things ourselves. But is that enough to sustain a long career? Will we be aged-out of our jobs? Should we strive to be more than just the artisan? In this lively discussion, Chris is joined by Anneli Hansson, Rodrigo Tasca, and several more guests on Clubhouse to discuss these questions. They talk about what it means to be a designer versus a strategist and how the two relate. We also hear from a variety of guests that share their opinion and experience on the matter. Design is a multifaceted industry. There are many paths you can take. We hope this conversation helps you find yours. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

The concept of branding has been around since the dawn of human existence. It is hard-wired into us. Or as Patrick Hanlon refers to it: it’s our primal code. Patrick Hanlon is what many in the creative advertising world call the OG of branding. He is the founder and CEO of primalbranding.co, an acclaimed branding group with an impressive roster of Fortune 100 companies. Patrick also authored a book of the same name (Primal Branding) that has become required reading for the marketing departments of hugely successful companies like Google. In this episode, Patrick and Chris discuss this fascinating perspective of branding as an innate, definitive, and predictive concept. One that connects directly to what it means to be human. If you are a student of branding, then study this conversation. Patrick shares his branding insights and provides excellent examples along the way. Sponsored by Skillshare - https://skillshare.com/futur Sponsored by BetterHelp - https://betterhelp.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Adam J. Kurtz (aka Adam JK) is a designer, artist, and speaker whose illustrative work is rooted in honesty, humor and a little darkness. In this episode, we welcome Adam back to the show to talk about what it’s like writing a book about optimism when it feels like you’re living in an end-of-the-world movie. Adam and Chris also discuss their experience with therapy (and the immense benefit it has on your mental health), how to write like you speak, and why perfection is overrated. Sponsored by Storyblocks - https://www.storyblocks.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode comes from a discussion held on Clubhouse. The topic: perfectionism. Where it comes from and why it hinders your growth. Better said (and by Winston Churchhill), “Perfection is the enemy of progress.” In this talk, Chris is joined by The Futur Pro Group members Martha Cristina Garza, Jule Kim, and Lola Bakare. Each of them share their experience with perfection getting the best of them. So, how do you fight that intrinsic need to make something perfect before you share it? According to Chris: stay away from the results and enjoy the process. Jim Rohn famously said that success leaves clues, but failure leaves better ones. If anything, it is a gift. Think about this way—everyone that you look up to was once where you are today. They took that first step. They started. And they probably failed at least once. FAIL. First attempt in learning. Sponsored by BetterHelp - https://betterhelp.com/futur Sponsored by LightStream - https://lightstream.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode comes from a livestream we hosted via YouTube in early 2020. In it, Chris fields questions from a group of design majors visiting from Loyola Marymount University. The Q&A covers topics like the difference between art and design, demonstrating your value to clients, what to charge for your work, and why there is truly nothing new under the sun. Sponsored by Storyblocks - https://www.storyblocks.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

David Schwarz is an award-winning creative leader and one of the founding partners of acclaimed experience design agency, Hush. He’s spent his career designing brand experiences that integrate content, interactivity, architecture and technology. But what is experience design? It depends on where you are and who you ask. From where David stands experience design is about creating an immersive, three-dimensional, sensory experience in the real world. And affecting how you and I feel as we move through it. In this episode, David shares how his agency approaches designing these unique experiences and the impending blur between the physical world and the digital world. Sponsored by BetterHelp - https://betterhelp.com/futur Sponsored by Skillshare - https://skillshare.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Once in a while we come across a story that we believe is worth sharing, even though it might not fit within the topics we generally talk about. Kyle Quilausing’s story is one of those. He’s gone from triumph, to tragedy, and back again. A sequence of events that touches on a recurring theme for our show: resilience. How we each find our way out of a dark place and the belief that it is never too late to become the person you are meant to be. Kyle’s message is simple: you are one decision away from living your dream or nightmare life. Either way, you get to decide. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to run your own YouTube channel? According to Charli Marie, putting in the work is a good place to start. We know that’s not the advice you wanted to hear. But that’s the practical truth. You have to do the hard work. By day, Charli is Creative Director at ConvertKit. A creative marketing platform made for creators. And also by day, she is a YouTuber on a mission to help designers improve their worth as professionals. It almost sounds too good to be true, but Charli has built herself what some may call a dream job. On her personal channel, she shares what she’s working on at her day job. The good, the bad, and even the financial aspects of it. Which makes her content so fascinating. These are real projects with real stakes attached to them. In this episode, Charli and Chris discuss how she balances these two roles, that can be at odds from time to time, and her strategy for doing so. But most of the conversation centers around what it’s like running your own YouTube channel. The benefits, the frustrations, and the awkwardness of recording yourself. If you aspire to start your own YouTube channel then give this episode a listen. It’s a long game, but you can learn from those that have played it. This episode is sponsored by Storyblocks - https://www.storyblocks.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

In the final round, Mo and Chris discuss what success means and how you can reverse engineer someone else’s. If you’re thinking, “but how do I effectively do that?” then you are asking the wrong question. There are no shortcuts. The path is tough and you will struggle. There is no way around it. But the reward you get, is efficiency. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

In round 4, Mo and Chris discuss goals and expectations. When it comes to setting goals, you should be uncompromising in them, but flexible in how you achieve them. If the plan is not working, change the plan, not the goal. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Round 3 is all about balance. Mo asks something personal of Chris: how do you balance this uncompromising purpose and your responsibility as a husband and father? It’s a fantastic question and something that many people struggle with. Especially when it comes to making big, scary decisions. As the expression goes, if you want to go fast, go alone. If you want to go far, go together. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

In round 2, Chris and Mo tackle the concept of ikigai. That is, how to live your life to it’s fullest potential. Theoretically, it makes good sense, but when it comes to taking action so few of us have the courage to do so. We are creatures of habit and comfort. The hard work and failure that leads to fulfillment is not an easy sell. But why is that? And how can you persevere in spite of that discomfort? Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

To celebrate our 150th episode of The Futur podcast we are releasing a new episode every day this week for a total of 5 episodes. We call them 5 Rounds with Mo. In each episode The Futur Pro Group member and friend of the show, Mo Ismail, will ask Chris a tough question and he won’t let him off the hook until he’s happy with the answer. In round one, Mo asks Chris about how he’s able to break big, complex problems down into something that anyone can understand. And how he does it without letting his emotions interfere. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Henry Kaminski Jr. is a self-taught graphic designer and brand consultant. Over the past decade he’s built a multi-million dollar design business. But the road there was filled with rusty nails. Some of which were ready to force him off the road and into a ditch. In this episode, Henry shares his origin story. From surviving his tumultuous youth to earning his first million. Since he and Chris are close, it feels like you’re listening to old friends having a sincere—and at times difficult—candid conversation. Chris and Henry talk about the dynamics of business, family and how when the two overlap it can lead to a lifetime of trouble and heartache. Think of this conversation as part business story, part therapy. It’s rare that we’re able to be this vulnerable on our show and a kind reminder that we can learn a lot when we do allow ourselves to be. Sponsored by Storyblocks - storyblocks.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you familiar with the term “golden handcuffs”? It’s a phrase that refers to financial incentives given to employees to make them stick around. Because when you have everything you need, why would you ever want to leave? In this episode, we talk with illustrator, graphic designer, and Futur Pro Group member, Anthony Banks who—at the time this was recorded in 2018—was considering a big career move. But he is conflicted. His job is stable. It pays well. All of which is good for his family. For all intents and purposes, Anthony is doing just fine. But is fine enough? Or, without any room to grow in his current position, is he riding a slow boat to nowhere? The conversation you’re about to hear is from 2018. The world feels like a different place now, but our the dilemma remains the same: are golden handcuffs worth it? We do the math and find out. Sponsors Skillshare - https://skillshare.com/futur BetterHelp - https://betterhelp.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another special episode format we call Hey Chris. We take listener submitted questions and make Chris answer them on the spot. No reading them ahead of time. No preparation. No time to think. Just a candid conversation between Chris Do and Greg Gunn. In this episode we answer four unique questions about topics like how to apply value based pricing (and when not to), positioning your business, whether to spend your time learning or doing, and and how to find your purpose. Have a question for Chris? Visit thefutur.com/heychris and ask away. This episode is sponsored by Storyblocks - https://www.storyblocks.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

When he would get sent to detention, he’d spend his time there drawing for hours. And despite growing up in a super small town in South Carolina, he had access to an amazing art program. With the help of a nurturing mother, and a lot of talent and hustle, Douglas worked his way into a design career but always wanted more. He had spent a lot of his life creating, but came to a point where he wanted to explore the business side as well, and moved into strategy. In this week's conversation, Chris talks to Douglas about growing up and going to school with very few resources, moving into the world of strategy and the value it has provided both for Douglas's clients and himself, and Douglas's hustle as a teacher, bringing up a new generation. Douglas shares his unique perspective on life itself and how important it is to do what you love. “Life is long,” Douglas says. “Do you want to spend your life going to a job you hate?” After completing an arts program from Hampton University, Douglas took his resume and experience and applied to Pratt Institute in Brooklyn. He studied communication design and discovered the problem-solving capabilities of graphic design. During his time at Pratt, Douglas was inspired to teach and work in the industry he had grown to love so much. When he was just 22 years old, Douglas was found and hired at Juno Online Services, but lost the job a year later when a recession hit. Then, when he was kicked out of his apartment at 25 years old, he became an adjunct professor. With so many forces going against him, Douglas persevered through curveball after curveball. He learned to hustle and keep going despite the scarcity of opportunities. Douglas’s story is nothing short of inspiring. We highly encourage you to listen and hear how he turned from designer to strategist, to now teach other creatives the business of design. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

The internet can make people look very one dimensional. When in reality, they are far from. Ognjen Topic is a great example of that. He is a graphic designer and also a three time world champion in the competitive martial art, Muy Thai. You’ll hear about Ognjen’s tumultuous life journey as a Serbian born in Bosnia. Civil war forced his family to flee the country and ultimately immigrate to the United States where he fell in love with graphic design and developed a secret fighting career. You might think that fighting and design don’t have much in common, and you’re probably right. But one important concept they do share is mindset. So how do you prepare when your life (or serious injury) is on the line? What kind of training do you need? And how can you develop the mental fortitude it takes to survive? Not to overdramatize creative work, but putting yourself out there and taking on jobs can be scary. Maybe not get punched in the liver scary, but emotionally just as frightening. In this episode, our Ognjen shares his mindset for how to use your fear as a tool to help guide you through a scary situation. - Sponsored by Storyblocks https://www.storyblocks.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode comes from a Clubhouse Q&A hosted by Billy and Glenn Lundy of Breakfast with Champions. During this candid chat, they ask Chris a series of questions about mindset and marketing. Things like how and why you should be specific with your goals, what creativity really means (hint: it’s not just for artists and designers), and why our future is in the hands of creative thinkers. Also, there is a great listener Q&A where people put Chris on the spot and he offers real time, personalized guidance. If you have any interest in changing your mindset—especially about marketing—then you will love this one. Thank you to Skillshare for sponsoring this episode: https://www.skillshare.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

We talk a lot about branding. What it is, what it means, and how it works. But Kirsty Minns lives it. And excels in it at the highest creative level. Kirsty is the executive creative director at Mother Design in London. Mother is a world famous agency and you’ve probably come in contact with one of their incredible campaigns at some point. In this episode, we follow Kirsty through her entire career and hear about the personal and professional choices she made that ultimately lead her to where she is today. You’ll hear about what drives Kirsty’s endless curiosity, how she specializes in not specializing, and why playing the comparison game will only lead you to unhappiness. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

If punk rock were a genre of design agency, then SNASK would be the Sex Pistols. As they state on their website, SNASK is a “creative agency of misfit geniuses conquering the world through fine lookin’ design and real emotions. To worry about what people think of us is a waste of time.” Freddie Ost is the founder of SNASK and we were fortunate enough to have him on the show and really get to know the person behind the eccentric agency. In the spirit of his business, the conversation oscillates between emotional vulnerability and playfulness. So if all goes well, you will laugh, cry, and be inspired in no particular order. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Copywriting is hard. Which is why we always appreciate great copy when we see it. It’s usually simple, clear, and tickles your brain if written well. Cole Schafer is a creative writer. By day he runs a small advertising business called Honey Copy. By night, he writes and publishes poetry under the alias, January Black. He’s got a lot to say and he does it without mincing words. But in a way that will make you smirk. In this episode, Cole and Chris talk about the nuance and challenges of language and how to wield it with grace. We’ll hear about how he found writing, why he left a well-paying agency job for manual labor, and how to name a $15 cookie so that people will happily buy it. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Humans are inherent copy machines. Emulation is how we learn to walk, talk and navigate the world. But when it comes to ideas—especially ones we deem “original”—things are different. We become hyper critical of imitation and resent anything close to a copy of our own. Obsessing over ideological ownership. But what we don’t do, is turn that critical lens on ourself. Copy, transform, and combine. According to Kirby Ferguson, this is the recipe for creativity. Kirby is a filmmaker, speaker, and writer. You probably know him best from his acclaimed documentary, Everything is a Remix. You can watch it for free on YouTube and we promise that it will change that way you think about originality And maybe help you let go of that inner critic. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Picture yourself at the airport. You’ve just returned from a long, arduous flight and you are exhausted. The last thing you want is to get in your car and make the lengthy drive home. So you open a ride sharing app, hail a car, and moments later you are on your way home. And the car is driving itself while you nap in the back seat. Strangely enough, if you live in the metro-Phoenix area, you can do that. All with the help of autonomous ride service, Waymo. Lauren Schwendimann is the interaction design lead for Waymo. Her and her team are responsible for designing all consumer touch points for the company. Both the app and the rider experience. If you thought designing a website was tough, imagine designing a driverless car experience. How do you quell that innate fear and skepticism of a robot driving you around? In this episode, we talk about human-centered design, the inherent challenges of new technology, and what skills you need to be a great UX designer. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

When you think of a design agency you might imagine a large, bustling office, with an open floor plan, teaming with creative people. And most of the time, reality would meet your expectations. But not all of the time. Because that's not what Philadelphia based agency, Superfriendly, is. It’s not even close. Superfriendly is a distributed design collaborative. Which means their team members reside all over the world. Like specialized creative agents, they are tapped to collaborate on projects that maximize both their skill and their personal experience. Our guest in this episode—Dan Mall—is the founder and sole employee of Superfriendly. Dan shares how and why he structured his agency the way he did and why having the right people in the room is how you win. You will also hear how Dan reverse engineered his entire career. From entry level designer to agency strategist and the double-edged sword of youthful arrogance. But the most compelling part of this conversation is how Dan and Chris discuss pricing. You’re probably familiar with the various pricing models. Like hourly, value-based, cost plus, etc. But have you ever thought about the ethics involved in each? Some may think value-based pricing is unethical. Others might argue that charging hourly is. Who’s right? And what’s the most important part of the equation? We’ll let you decide, but we suggest you listen to this episode first. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

What is a brand? What is branding supposed to do? And can you control your own brand? In this Clubhouse Q&A, Chris is joined by Dr. Christine Looser. You might remember her from episode 109. Dr. Looser teaches marketing and branding, and is the head of business, at startup school, The Minerva Project. If you have any kind of interest in branding, then save or bookmark this episode. Because you will want to re-listen to it. The conversation gets brainy and there are plenty of SAT words throughout it. But it is a deep and fascinating dive into the concept of branding. Christine puts Chris on the spot (which is always entertaining) and the two delve deep into the evolution of our brains and culture to try and make sense of the phenomena we call a “brand.” Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Mr. Ben Burns is The Futur’s Chief Financial Officer. You might recognize him as the bearded fellow on our YouTube channel. Though officially our CFO, Ben dons several more hats day-to-day. Self-taught designer, web developer, general steward of our company, and father of two. In this episode, we get to know to the man behind the mouse. His origin story, how he met Chris (and got his attention in the first place), and why firing all of his clients was the best move for both his business and career. Ben also shares his experience in the military and police force and how it helped shape who he is and—ultimately—why he traded his gun and badge for a mouse and keyboard. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

This conversation comes from a live Clubhouse discussion. In the event you don’t know what Clubhouse is, it’s an invite-only social media app that fosters group discussion through live audio. In this episode, Chris joins photography rep, agent, and manager—Andrea Stern—in her photo business forum. The topic: what do you do when you’re stuck in your career? Andrea helps photographer get work and develop their careers. She’s done so for over two decades. But times change. And so does the professional landscape. What drove advertising and got you work twenty years ago, doesn’t work as well today. As a seasoned professional, how do you compete with young up-and-comers? Especially when they have tens of thousands of followers, and you don’t. And that actually matters to clients. In this live Q&A, Andrea and Chris field questions from people that are bored, stuck, or uninspired in their careers. And although they don’t always agree, Andrea and Chris both offer beacons of hope for an unknown future. Being a creative professional is not easy. How do you balance honing your craft, running a business, and marketing yourself? And how do you keep up and age into your career? We’ll let Andrea and Chris answer those big questions for you. But we will say this: if you don’t adapt the times, the times will leave you behind. All the more reason to listen to this episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

This is part 2 of our conversation with struggling artist turned dice-making millionaire, Karen Wang. If you missed part 1, go back an episode and listen to that first. In part 2, Karen shares her experience launching her first Kickstarter—which ultimately lead to $2 million in sales. You’ll hear about how she got into dice-making, what she learned, and all the interesting mistakes along the way. You might think raking in millions of dollars in sales is great. But what happens when you have to then follow through? How do you deal with such massive demand? And what other pitfalls do you have to look forward to? Instant success comes with a responsibility. And Karen is no stranger to that fact. Listen to how she’s navigated the world of manufacturing and all the big challenges that come with it. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

When you hear that someone is an “overnight success”, rarely did it happen overnight. But our guest in this episode is kind of the exception. Kind of. Karen Wang is the founder of Dispel Dice. A luxury dice-making business that was Kickstarted into existence. Over the course of her 30 day campaign, she raised over $2 million. All for her stunning, beautiful, and bespoke dice. And that first $1 million, happened on day one. If your jaw isn’t on the floor, then please re-read that last paragraph. Because that kind of support for a debut Kickstarter campaign is unheard of. But the path leading up to that fateful launch was no walk in the park. The same morning Karen pulled in her first million from Kickstarter, was the same morning her bank called to say that she had overdrawn her account. In this two part episode Karen walks us through the windy, bump-ridden road she took to build the incredible business she runs today. In part 1, we get to know the person behind the dice. How she went from feeling unfulfilled, unhappy, and dropping out of art school to finding her calling through a friendly game of Dungeons & Dragons. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices