Show overview
The Futur with Chris Do has been publishing since 2016, and across the 10 years since has built a catalogue of 443 episodes, alongside 5 trailers or bonus episodes. That works out to roughly 460 hours of audio in total. Releases follow a weekly cadence, with the show now in its 4th season.
Episodes typically run an hour to ninety minutes — most land between 50 min and 1h 16m — though episode length varies meaningfully from one episode to the next. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 5 days ago, with 32 episodes already out so far this year. The busiest year was 2025, with 89 episodes published. Published by The Futur.
From the publisher
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
Latest Episodes
View all 443 episodesHow to Close Clients as the Underdog w/ Chris Do | Ep 439
How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438
How to Stop Drifting and Find Focus w/ Jule Kim | Ep 437
How to Become the Authority in Your Space w/ Matthew Byrd | Ep 436
Why "Faking It" Kills Your Personal Brand w/ Chris Do | Ep 435
How To Become World-Class At Anything w/ Jodie Cook | Ep 434
Leading the Client Journey w/ Mikon van Gastel | Ep 433
Build a Business You Love w/ Marie Forleo | Ep 432
6 Skills That Make Creatives Irreplaceable w/ Chris Do | Ep 431
Why Process is Better Than AI w/ Scott Clum | Ep 430
Personal Brand vs Reputation w/ Matt Essam | Ep 429
Overcoming the Fear of Speaking Up w/ Jule Kim | Ep 428
Stop Selling Services, Sell Value w/ Chris Do | Ep 427
Stop Doing Everything w/ Mo Ismail | Ep 426
Chris Do discusses with Mo Ismail the burden of over-diversification and the necessity of "burying" one's old professional identity to achieve a business breakthrough. By adopting the "Five Ones" framework, Chris explains how narrowing focus to a single target market and offering creates the pressure needed to punch through industry noise. This episode serves as a strategic roadmap for creative professionals who feel diluted and are ready to trade complexity for a potent, high-growth personal brand Timestamps (00:00) - Intro (00:24) - Taki Moore and the Five Ones framework (01:36) - The cost of a complicated business model (02:21) - Transitioning from your old professional identity (03:55) - Why picking a lane increases brand potency (05:42) - Case study: From generalist to motion design specialist (09:50) - Physics of business: Force divided by surface area (11:18) - Benefits of a strong authentic personal brand Check out today's guest, Mo Ismail: LinkedIn: https://www.linkedin.com/in/moismai Instagram: https://www.instagram.com/moismai/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Overcoming the Brand Identity Crisis w/ Tinna Loaiza | Ep 425
Chris Do sits down with brand identity expert Tinna Loaiza to explore why many creators feel disconnected from the businesses they have built. Tinna shares her journey of growing a faceless Instagram account to 400,000 followers before transitioning into a more authentic personal brand. They discuss a practical framework for shedding external expectations and "removing the pieces" of your identity to find clarity and professional fulfillment. Timestamps (00:00) - Intro (00:42) - Meet Tinna Loaiza and her marketing background (01:15) - Building a faceless brand to 400,000 followers (02:37) - Why we struggle to be ourselves in business (03:57) - The "Silhouette Collage" exercise for identity (05:31) - Recognizing signs of professional resentment (07:32) - Steps to pivot into a new creative venture (08:18) - Defining your minimum viable window for growth (10:36) - How to package and test a new service offer (13:38) - Content strategy: The 90-day implementation phase (17:17) - Overcoming the pressure to fit a "polished" version Check out today's guest, Tinna Loaiza: LinkedIn: https://www.linkedin.com/in/tinnaloaiza/ Instagram: https://www.instagram.com/tinnaloaizaofficial/ Website: https://tinnaloaiza.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
The Truth About the LinkedIn Algorithm w/ Richard van der Blom | Ep 424
Chris Do sits down with LinkedIn expert Richard van der Blom to deconstruct the myths surrounding the platform’s algorithm and what actually drives reach. They explore why content value and human intuition often outperform data-crunching and why your audience, not the algorithm, is the ultimate judge of your work. Listeners will walk away with a four-part social selling framework designed to build authority and convert engagement into real business opportunities. Timestamps (00:00) - Intro (01:32) - Why the algorithm doesn't punish bad content (02:31) - Blaming the algorithm vs. creating value (03:49) - Four traits of "terrible" LinkedIn content (05:52) - Using personal storytelling to sell from the heart (07:27) - Finding your unique tone of voice (09:15) - The 4 pillars of a successful social selling strategy (10:12) - How to optimize your profile for your target audience (11:06) - Proactive conversion and engagement strategies (13:51) - Future trends: AI and the importance of authentic voice Check out today's guest, Richard van der Blom: LinkedIn: https://www.linkedin.com/in/richardvanderblom/ Website: https://richardvanderblom.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Should You Name Your Business After Yourself? w/ Jodie Cook | Ep 423
Chris Do and Jodie Cook challenge the myth that a personal brand makes a business entirely reliant on its founder. They explore how shifting from a "process-dependent" team to a "founder-vibe" culture allows a company to scale and even sell without the owner's constant involvement. Listeners will learn the systems and psychological frameworks needed to build a brand that carries the founder's confidence without requiring their presence. Timestamps: (00:00) - Intro (01:07) - The "Accidental" Personal Brand: Jodie’s Story (02:45) - What Buyers Actually Look for in a Business (04:47) - Lessons from Apple: Scaling Beyond the Figurehead (06:24) - The Rule of Five: Managing Teams Effectively (08:03) - Avoiding the Choke Point: Scaling to 100 People (09:32) - Building Systems and the "Gentle Handoff" (12:48) - Training Your Team to Have "Founder Vibes" (15:51) - Creating a Culture of Confidence (18:22) - Playing Big: When to Fire and When to Empower Check out today's guest, Jodie Cook: LinkedIn: https://www.linkedin.com/in/jodie-cook/ YouTube: https://www.youtube.com/@Jodie_Cook Websites: https://www.jodiecook.com/ Instagram: https://www.instagram.com/jodie.cook_/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
10 Rules for an Authentic Personal Brand w/ Chris Do | Ep 422
Building a successful personal brand isn't about inventing a new persona, but uncovering one's true origin. Chris Do shares ten actionable tips distilled from over a decade of trial and error to help creators stand out in a crowded market. He explains why "different" is superior to "better" and how perceived flaws can actually become a competitive advantage. This session covers the strategic importance of social media as a modern resume and how to cultivate a tribe that champions the brand. Timestamps (00:00) - Intro (00:16) - Rule 1: Don't chase new, be original (01:37) - Rule 2: Pursue different over better (02:30) - Rule 3: Social media as the new resume (03:31) - Rule 4: Reclaim your "extraness" (04:28) - Rule 5: How to push through "the dip" (05:23) - Rule 6: Avoid the authenticity gap (06:06) - Rule 7: Create a repeatable story (07:22) - Rule 8: Play against type in your space (08:24) - Rule 9: Be meaningfully different (09:47) - Rule 10: Develop unique catchphrases Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Build a Standout Brand w/ Mo Ismail | Ep 421
In this episode, Mo Ismail sits down with Chris Do to explore the dilemma of having multiple passions while trying to build a focused personal brand. Chris explains the concept of "picking a fight" to cut through the noise and why being a "correct contrarian" is essential for true thought leadership. They discuss the difference between symbiotic and parasitic interests, using the analogy of a shark and suckerfish to determine which side hustles actually support the main business. Chris shares his personal journey of integrating his background in design, video production, and business coaching to build The Futur, emphasizing the importance of building a strong "trunk" before branching out. Timestamps (00:00) - Intro (00:58) - The concept of "picking a fight" (02:33) - Becoming a "correct contrarian" (03:13) - Bullying vs. punching up (Big Pharma example) (04:35) - Professional concerns regarding speaking up (06:22) - Contributing to the noise vs. true expression (09:47) - Marketing disguised as thought leadership (14:21) - Staying in your lane and avoiding virtue signaling (18:08) - The difference between facts and opinions (24:34) - Defining your lane and passion (27:24) - Symbiotic vs. parasitic interests (30:17) - How Chris integrated design, video, and coaching (36:56) - Building the main trunk of the tree (40:07) - Intrinsic vs. extrinsic validation Check out today's guest, Mo Ismail: LinkedIn: https://www.linkedin.com/in/moismai Instagram: https://www.instagram.com/moismai/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
The Introvert’s Guide to Visibility w/ Goldie Chan | Ep 420
Chris Do sits down with Goldie Chan, author of Personal Branding for Introverts, to discuss how introverts can build powerful reputations without compromising their nature. They explore the distinction between reputation and personal branding and how the digital landscape offers a "virtual room" for quieter voices to be heard. The conversation reveals personal strategies for navigating social anxiety, the concept of "loud introverts," and how to use distinctive style as a networking asset. Goldie also shares her framework for "ideal daydreaming" to help design a life that balances work and personal well-being. Timestamps (00:00) — Intro (03:58) — Reputation versus branding (05:42) — Branding beyond physical rooms (08:14) — Speaking as an introvert (11:09) — Social anxiety explained (14:47) — Managing introvert energy (18:32) — Belonging and identity (22:08) — Networking without performing (26:04) — Loud introverts defined (31:18) — Visual identity shortcuts (36:49) — Ideal daydreaming concept (41:32) — Designing work life balance (46:05) — Personal branding for introverts (53:10) — Final reflections and takeaways Check out today's guest, Goldie Chan: YouTube: https://www.youtube.com/@GoldieCylon Website: https://www.goldiechan.com/ Instagram: https://www.instagram.com/goldiecylon/ LinkedIn: https://www.linkedin.com/in/goldie Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices