The Futur with Chris Do
437 episodes — Page 1 of 9
Leading the Client Journey w/ Mikon van Gastel | Ep 433
Build a Business You Love w/ Marie Forleo | Ep 432
6 Skills That Make Creatives Irreplaceable w/ Chris Do | Ep 431
Why Process is Better Than AI w/ Scott Clum | Ep 430
Personal Brand vs Reputation w/ Matt Essam | Ep 429
Overcoming the Fear of Speaking Up w/ Jule Kim | Ep 428
Stop Selling Services, Sell Value w/ Chris Do | Ep 427
Stop Doing Everything w/ Mo Ismail | Ep 426
Chris Do discusses with Mo Ismail the burden of over-diversification and the necessity of "burying" one's old professional identity to achieve a business breakthrough. By adopting the "Five Ones" framework, Chris explains how narrowing focus to a single target market and offering creates the pressure needed to punch through industry noise. This episode serves as a strategic roadmap for creative professionals who feel diluted and are ready to trade complexity for a potent, high-growth personal brand Timestamps (00:00) - Intro (00:24) - Taki Moore and the Five Ones framework (01:36) - The cost of a complicated business model (02:21) - Transitioning from your old professional identity (03:55) - Why picking a lane increases brand potency (05:42) - Case study: From generalist to motion design specialist (09:50) - Physics of business: Force divided by surface area (11:18) - Benefits of a strong authentic personal brand Check out today's guest, Mo Ismail: LinkedIn: https://www.linkedin.com/in/moismai Instagram: https://www.instagram.com/moismai/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Overcoming the Brand Identity Crisis w/ Tinna Loaiza | Ep 425
Chris Do sits down with brand identity expert Tinna Loaiza to explore why many creators feel disconnected from the businesses they have built. Tinna shares her journey of growing a faceless Instagram account to 400,000 followers before transitioning into a more authentic personal brand. They discuss a practical framework for shedding external expectations and "removing the pieces" of your identity to find clarity and professional fulfillment. Timestamps (00:00) - Intro (00:42) - Meet Tinna Loaiza and her marketing background (01:15) - Building a faceless brand to 400,000 followers (02:37) - Why we struggle to be ourselves in business (03:57) - The "Silhouette Collage" exercise for identity (05:31) - Recognizing signs of professional resentment (07:32) - Steps to pivot into a new creative venture (08:18) - Defining your minimum viable window for growth (10:36) - How to package and test a new service offer (13:38) - Content strategy: The 90-day implementation phase (17:17) - Overcoming the pressure to fit a "polished" version Check out today's guest, Tinna Loaiza: LinkedIn: https://www.linkedin.com/in/tinnaloaiza/ Instagram: https://www.instagram.com/tinnaloaizaofficial/ Website: https://tinnaloaiza.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
The Truth About the LinkedIn Algorithm w/ Richard van der Blom | Ep 424
Chris Do sits down with LinkedIn expert Richard van der Blom to deconstruct the myths surrounding the platform’s algorithm and what actually drives reach. They explore why content value and human intuition often outperform data-crunching and why your audience, not the algorithm, is the ultimate judge of your work. Listeners will walk away with a four-part social selling framework designed to build authority and convert engagement into real business opportunities. Timestamps (00:00) - Intro (01:32) - Why the algorithm doesn't punish bad content (02:31) - Blaming the algorithm vs. creating value (03:49) - Four traits of "terrible" LinkedIn content (05:52) - Using personal storytelling to sell from the heart (07:27) - Finding your unique tone of voice (09:15) - The 4 pillars of a successful social selling strategy (10:12) - How to optimize your profile for your target audience (11:06) - Proactive conversion and engagement strategies (13:51) - Future trends: AI and the importance of authentic voice Check out today's guest, Richard van der Blom: LinkedIn: https://www.linkedin.com/in/richardvanderblom/ Website: https://richardvanderblom.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Should You Name Your Business After Yourself? w/ Jodie Cook | Ep 423
Chris Do and Jodie Cook challenge the myth that a personal brand makes a business entirely reliant on its founder. They explore how shifting from a "process-dependent" team to a "founder-vibe" culture allows a company to scale and even sell without the owner's constant involvement. Listeners will learn the systems and psychological frameworks needed to build a brand that carries the founder's confidence without requiring their presence. Timestamps: (00:00) - Intro (01:07) - The "Accidental" Personal Brand: Jodie’s Story (02:45) - What Buyers Actually Look for in a Business (04:47) - Lessons from Apple: Scaling Beyond the Figurehead (06:24) - The Rule of Five: Managing Teams Effectively (08:03) - Avoiding the Choke Point: Scaling to 100 People (09:32) - Building Systems and the "Gentle Handoff" (12:48) - Training Your Team to Have "Founder Vibes" (15:51) - Creating a Culture of Confidence (18:22) - Playing Big: When to Fire and When to Empower Check out today's guest, Jodie Cook: LinkedIn: https://www.linkedin.com/in/jodie-cook/ YouTube: https://www.youtube.com/@Jodie_Cook Websites: https://www.jodiecook.com/ Instagram: https://www.instagram.com/jodie.cook_/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
10 Rules for an Authentic Personal Brand w/ Chris Do | Ep 422
Building a successful personal brand isn't about inventing a new persona, but uncovering one's true origin. Chris Do shares ten actionable tips distilled from over a decade of trial and error to help creators stand out in a crowded market. He explains why "different" is superior to "better" and how perceived flaws can actually become a competitive advantage. This session covers the strategic importance of social media as a modern resume and how to cultivate a tribe that champions the brand. Timestamps (00:00) - Intro (00:16) - Rule 1: Don't chase new, be original (01:37) - Rule 2: Pursue different over better (02:30) - Rule 3: Social media as the new resume (03:31) - Rule 4: Reclaim your "extraness" (04:28) - Rule 5: How to push through "the dip" (05:23) - Rule 6: Avoid the authenticity gap (06:06) - Rule 7: Create a repeatable story (07:22) - Rule 8: Play against type in your space (08:24) - Rule 9: Be meaningfully different (09:47) - Rule 10: Develop unique catchphrases Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Build a Standout Brand w/ Mo Ismail | Ep 421
In this episode, Mo Ismail sits down with Chris Do to explore the dilemma of having multiple passions while trying to build a focused personal brand. Chris explains the concept of "picking a fight" to cut through the noise and why being a "correct contrarian" is essential for true thought leadership. They discuss the difference between symbiotic and parasitic interests, using the analogy of a shark and suckerfish to determine which side hustles actually support the main business. Chris shares his personal journey of integrating his background in design, video production, and business coaching to build The Futur, emphasizing the importance of building a strong "trunk" before branching out. Timestamps (00:00) - Intro (00:58) - The concept of "picking a fight" (02:33) - Becoming a "correct contrarian" (03:13) - Bullying vs. punching up (Big Pharma example) (04:35) - Professional concerns regarding speaking up (06:22) - Contributing to the noise vs. true expression (09:47) - Marketing disguised as thought leadership (14:21) - Staying in your lane and avoiding virtue signaling (18:08) - The difference between facts and opinions (24:34) - Defining your lane and passion (27:24) - Symbiotic vs. parasitic interests (30:17) - How Chris integrated design, video, and coaching (36:56) - Building the main trunk of the tree (40:07) - Intrinsic vs. extrinsic validation Check out today's guest, Mo Ismail: LinkedIn: https://www.linkedin.com/in/moismai Instagram: https://www.instagram.com/moismai/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
The Introvert’s Guide to Visibility w/ Goldie Chan | Ep 420
Chris Do sits down with Goldie Chan, author of Personal Branding for Introverts, to discuss how introverts can build powerful reputations without compromising their nature. They explore the distinction between reputation and personal branding and how the digital landscape offers a "virtual room" for quieter voices to be heard. The conversation reveals personal strategies for navigating social anxiety, the concept of "loud introverts," and how to use distinctive style as a networking asset. Goldie also shares her framework for "ideal daydreaming" to help design a life that balances work and personal well-being. Timestamps (00:00) — Intro (03:58) — Reputation versus branding (05:42) — Branding beyond physical rooms (08:14) — Speaking as an introvert (11:09) — Social anxiety explained (14:47) — Managing introvert energy (18:32) — Belonging and identity (22:08) — Networking without performing (26:04) — Loud introverts defined (31:18) — Visual identity shortcuts (36:49) — Ideal daydreaming concept (41:32) — Designing work life balance (46:05) — Personal branding for introverts (53:10) — Final reflections and takeaways Check out today's guest, Goldie Chan: YouTube: https://www.youtube.com/@GoldieCylon Website: https://www.goldiechan.com/ Instagram: https://www.instagram.com/goldiecylon/ LinkedIn: https://www.linkedin.com/in/goldie Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
From Shark Tank Deal to $400M in Sales w/ Wombi Rose | Ep 419
Chris Do explores the intersection of art and engineering with Lovepop co-founder and CEO Wombi Rose, the show's first guest to successfully secure Shark Tank funding. They discuss the grit required to pivot from a failing retail model to a $400 million e-commerce powerhouse and how high-level naval architecture training informs their intricate paper designs. Listeners will learn why failing spectacularly is often better than moderate success and how to use customer data to build a defensible creative brand. Timestamps: (00:00) - Intro (01:23) - The Lovepop mission: 1 billion magical moments (03:09) - Hitting $400M in lifetime retail sales (08:48) - Shark Tank prep and the 15% equity hard line (10:49) - The $200k mistake: Why the kiosk model failed (15:08) - Choosing Kevin O’Leary: Intuition in negotiation (22:48) - Why spectacular failure is better than moderate success (34:43) - Growth strategy: Unlocking UGC on social media (40:01) - Engineering logic: Applying naval architecture to art (46:24) - Building a moat through vertically integrated production (53:58) - The QVC experience and unscripted sales (57:24) - Where to find Lovepop Check out today's guest, Wombi Rose: Website: https://www.lovepop.com/ Instagram: https://www.instagram.com/lovepop/ Facebook: https://www.facebook.com/lovepopcards/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
The Hidden Cost of Hustle Culture w/ Panache Desai | Ep 418
In this episode, Chris Do sits down with Panache Desai to explore why so many high performers feel burned out despite outward success. Panache challenges the idea that people are broken or need fixing, reframing burnout as a symptom of living from survival, identity, and fear rather than from wholeness. Together, they unpack themes of acceptance, self-trust, and why true power comes from releasing control over the past. The discussion positions peace—not productivity—as the most honest definition of success . Timestamps (00:00) — Intro (08:05) — Redefining success as peace (15:10) — Identity, ego, and burnout (22:20) — Acceptance over self-fixing (29:35) — Powerlessness and true power (36:45) — Giving without attachment (43:55) — Burnout and performance traps (50:10) — Body-based transformation (56:40) — Multidimensional identity (01:02:55) — Breath awareness practice (01:08:10) — Living from inner alignment Check out today's guest, Panache Desai: YouTube: https://www.youtube.com/user/panachedesai Website: https://www.panachedesai.com/ Instagram: https://www.instagram.com/panachedesai/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Why Chasing Metrics Ruins Your Content w/ Chris Do | Ep 417
In this episode, Chris Do challenges the belief that content performance should be measured by likes, views, or algorithmic wins. He explains why treating social media as a scorecard disconnects creators from their true intentions and ties self-worth to external validation. Drawing from over a decade of experience building a multimillion-dollar brand, Chris shares how creating from honesty and self-expression leads to clarity, confidence, and deeper connection. Rather than chasing metrics, he argues that content should serve as a tool for self-understanding and meaningful communication. Timestamps (00:00) — Intro (02:03) — Metrics distort self-worth (04:09) — Content creates connection (06:18) — Hidden agendas break trust (08:27) — You don’t need CTAs (11:02) — Don’t create from insecurity Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Playing the Long Game in Business and Life w/ Jodie Cook | Ep 416
In this episode, Chris Do sits down with Jodie Cook for a wide-ranging conversation about playing the long game in business, relationships, and life. They unpack the difference between short-term wins and infinite games, emphasizing why building something you never want to sell leads to deeper fulfillment and clarity. Chris reflects on his own journey through financial security, meaning, and redefining success beyond money. Together, they explore how scarcity thinking shapes decisions and why authenticity compounds over time. The discussion sets the foundation for choosing purpose-driven work that can sustain decades, not just seasons. Timestamps (00:00) — Intro (05:56) — Discovering financial security changes motivation entirely (10:31) — Why pursuing meaning creates money naturally (15:24) — Letting go of outcomes to regain creative freedom (21:37) — How childhood patterns shape adult decision making (28:12) — The danger of living for others’ expectations (34:48) — Why mastery requires long-term commitment and patience (41:26) — Redefining success beyond traditional career milestones (48:55) — Teaching children autonomy, respect, and resilience (56:34) — Breaking scarcity mindset through intentional life design (01:04:12) — Building a life you never want to retire from (01:12:46) — Final reflections on infinite games and fulfillment Check out today's guest, Jodie Cook: LinkedIn: https://www.linkedin.com/in/jodie-cook/ YouTube: https://www.youtube.com/@Jodie_Cook Websites: https://www.jodiecook.com/ Instagram: https://www.instagram.com/jodie.cook_/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Beat the Competition Without Lowering Your Prices w/ Chris Do | Ep 415
In this episode, Chris Do challenges the belief that creative work is a commodity and explains why lowering prices is rarely the right solution. He reframes competition through the lens of imagination, using everyday examples to show how value is created through differentiation, convenience, and storytelling rather than cost-cutting. By breaking down familiar products like lettuce, money, and stock certificates, he illustrates how perceived value can increase dramatically with the right positioning. The episode pushes listeners to reconsider how they describe and package their own services instead of racing to the bottom on price. Timestamps (00:00) — Intro (01:10) — Commodities and imagination (02:35) — Adding value through packaging (04:05) — Time to result pricing (05:40) — Certainty and guarantees Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Turning Life’s Hardest Moments Into Growth w/ Dr. John Demartini| Ep 414
In this episode, Chris Do sits down with Dr. John Demartini for a wide-ranging conversation on human perception, trauma, and the power of reframing life experiences. Dr. Demartini shares his extraordinary personal journey—from severe learning challenges and homelessness to becoming a prolific researcher, educator, and author—highlighting how adversity became a catalyst rather than a limitation. The discussion explores how values, awareness, and conscious questioning shape behavior and long-term outcomes. Throughout the conversation, listeners are invited to reconsider the stories they tell themselves about hardship and success. Timestamps (00:00) — Intro (04:58) — Early life learning challenges (09:42) — Dyslexia and reading breakthrough (14:55) — Surfing and street life lessons (19:58) — Perception versus trauma (24:57) — Reframing painful experiences (29:56) — Accountability and awareness (34:59) — Balancing emotions and judgment (39:58) — Gratitude and resilience practice (44:55) — Purpose driven living (46:30) — Final reflections and closing Check out today's guest, Dr. John Demartini: Website: https://drdemartini.com/ Youtube: https://www.youtube.com/drdemartini LinkedIn: https://www.linkedin.com/in/drjohndemartini Instagram: https://www.instagram.com/drjohndemartini/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
The Secret Behind Authentic Personal Branding w/ Mo Ismail| Ep 413
In this episode, Chris Do and Mo Ismail explore why personal branding works best when it starts with generosity rather than self-promotion. They break down how leading with genuine care lowers defenses, builds trust, and creates natural reciprocity in both business and personal relationships. Through real-world examples, the conversation highlights how making people feel seen and included is often more powerful than any pitch or tactic. The episode emphasizes that authenticity isn’t a strategy—it’s an operating system that shapes long-term connection. Timestamps (00:00) — Intro (01:14) — Making people feel seen (02:28) — Reciprocity builds trust (03:18) — Identity before business (04:32) — Authenticity attracts audiences Check out today's guest, Mo Ismail: LinkedIn: https://www.linkedin.com/in/moismai Instagram: https://www.instagram.com/moismai/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Why Creatives Struggle With Feedback w/ Jule Kim | Ep 412
In this episode, Chris Do and Jule Kim unpack why feedback is both essential and emotionally difficult for creatives. Drawing from decades of teaching, coaching, and public critique, they explore the difference between honest feedback and destructive criticism, and why many people interpret any suggestion for improvement as a personal attack. The discussion challenges the idea that feedback should soothe feelings, arguing instead that clarity, accountability, and truth are what actually lead to growth. Throughout the episode, Chris and Jule reflect on how upbringing, education systems, and generational shifts have shaped our collective tolerance for critique. Timestamps (00:00) — Intro (10:05) — Setting expectations early (20:01) — Critique versus roasting (30:12) — Accountability in education (40:18) — Coddling culture explained (49:55) — Honesty over comfort (01:00:03) — Fear of critical feedback (01:10:22) — Teaching truth responsibly (01:19:40) — Crossing the critique line Check out today's guest, Jule Kim: Jule's LinkedIn: https://www.linkedin.com/in/julekim/ Jule's Instagram: https://www.instagram.com/itsjulekim Executive Coach Jule Kim : https://adviceactually.com/ Jule Kim's Podcasts: Spotify: https://open.spotify.com/show/3Wy7NzSjPBFU42tGS0jUeB?si=27adaa65f448473c Apple: https://podcasts.apple.com/us/podcast/this-is-how-you-think-a-personal-growth-and/id1821606552 Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Market Your Services the Right Way w/ Chris Do | Ep 411
In this episode, Chris Do breaks down why most creatives struggle to market their services effectively—and how that changes in 2026. He explains the critical difference between designing for “anyone” versus building services for a clearly defined, high-value client. Through real examples and audience interaction, Chris shows how understanding psychographics, not just demographics, unlocks better offers, clearer messaging, and higher pricing. The conversation emphasizes why targeting clients with money, urgency, and alignment is not selfish but strategic. Timestamps (00:00) — Intro (01:03) — Psychographics over demographics (02:10) — Identifying your best clients (03:58) — Why broke clients limit growth (05:22) — Pricing math and marketing budgets (07:05) — Levels of business competition (12:02) — Clarity creates massive value Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
The Business of Design Systems and Standards w/ Jesse Reed | Ep 410
In this episode, Chris Do sits down with designer, publisher, and entrepreneur Jesse Reed to explore the intersection of design systems, business, and long-term creative impact. Jesse shares his journey from Pentagram to co-founding multiple ventures, including Standards Manual, Order, and Standards, and explains how each evolved from curiosity-driven projects into sustainable businesses. The conversation highlights the importance of focus, simplicity, and decision-making in both design and entrepreneurship, especially when building systems meant to scale across teams and industries. Throughout the discussion, Jesse emphasizes that timeless design principles—typography, structure, consistency—remain unchanged even as tools and platforms evolve. Timestamps (00:00) — Intro (06:45) — Founding Standards Manual (13:30) — Crowdfunding lessons learned (20:10) — Balancing multiple companies (27:05) — Focus versus simplicity (33:50) — Business models in design (40:20) — Brand guidelines evolution (46:55) — Emotional branding shift (53:30) — Rebrand backlash explained (01:00:05) — Criticism and creative success (01:06:10) — Collaboration over competition Check out today's guest, Jesse Reed: LinkedIn: https://www.linkedin.com/in/jesse-reed-108b9614 Instagram: https://www.instagram.com/jrfo/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
The Marketing Genius of Better Call Saul w/ Chris Do | Ep 409
In this episode, Chris Do breaks down a powerful lesson on positioning, marketing, and sales using a scene from the TV series Better Call Saul as an unexpected case study. By analyzing Saul Goodman’s pivot from selling cell phones to selling “privacy,” the episode illustrates how redefining a product around a specific pain point can instantly create demand. The discussion highlights how effective positioning isn’t about changing the product itself, but about reframing who it’s for and why it matters. This real-world example makes abstract marketing concepts tangible and easy to understand Timestamps (00:00) — Intro (01:37) — Creating customer demand (02:36) — Selling privacy positioning (06:35) — Positioning definition explained (08:28) — Go where customers are (10:55) — Blue ocean strategy Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Build Your Success Formula w/ Jodie Cook | Recast
In this episode, I’m back with my friend, entrepreneur, author, and powerlifter Jodie Cook, for another incredible conversation about discovering your personal success system. Jodie’s got an inspiring journey — from building and selling a 20-person social media agency to launching Coachvox and becoming a Forbes contributor. In this episode, we explore what it means to have a success system, why simplifying your communication matters, and how persistence and visualization play a huge role in achieving your goals. We also get deep into personal reflections — like the lessons we learn from childhood and the hidden power of discomfort as a sign of growth. If you’ve ever wondered what your unique formula for success might be, this is an episode you won’t want to miss. Timestamps (00:00) - Intro (02:00) - Jodie’s journey and recent achievements (06:15) - The power of children’s books in storytelling (10:30) - Personal success systems explained (13:45) - Success stories: Taylor Swift, Jeff Bezos, Elon Musk (17:00) - Visualization and goal setting (21:45) - Communication and cultural understanding (25:00) - Using personal strengths for success (29:00) - Powerlifting and competitive mindset (32:00) - Visualization as a success tool (37:30) - Cosmic perspective and clarity (43:00) - My personal success system exploration (55:00) - The importance of persistence and adaptability (01:02:00) - Creativity, patterns, and personal growth Check out today's guest, Jodie Cook: LinkedIn: https://www.linkedin.com/in/jodie-cook/ YouTube: https://www.youtube.com/@Jodie_Cook Websites: https://www.jodiecook.com/ Instagram: https://www.instagram.com/jodie.cook_/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Designing a Life That Fuels Creativity w/ Mo Said | Ep 408
In this episode, Chris Do sits down with Mo Said, founder and creative director of Mojo Supermarket, to unpack what it really means to build an interesting life, business, and brand. Through stories from Mo’s journey—starting an agency with little structure, growing it into a global creative force, and constantly chasing curiosity—they explore why interesting work comes from interesting people living intentional lives. The conversation weaves through personal risk, creative courage, and the idea that misalignment, not overwork, is often the true cause of burnout. Timestamps (00:00) — Intro (06:12) — Taking risks without fear (12:05) — Failure builds personal value (17:48) — Finding what interests you (23:31) — Why boredom causes burnout (29:14) — Stories make people memorable (34:52) — Applying interest to branding (40:33) — Creative strategy in practice (45:58) — Pitching bold campaign ideas (51:27) — Selling ideas with confidence (56:49) — Creativity versus business tension (01:02:15) — Structure fuels creative output (01:07:36) — Planning life in short sprints (01:12:08) — Constraints spark innovation Check out today's guest, Mo Said: LinkedIn: https://www.linkedin.com/in/mosaid YouTube: https://www.youtube.com/@mosaidshow Instagram: https://www.instagram.com/mosaidshow/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Building Your Client Dream Team w/ Daniel Priestley | Recast
In this episode, Chris Do sits down with returning guest Daniel Priestley for their fourth conversation, diving deep into what it really takes to land high-end clients and transform a creative business. Daniel explains why top-tier clients are often easier to work with than small ones, revealing the mindset shifts required to overcome insecurity and move into higher-value work. Together, they discuss how pedigree, past experiences, and a well-crafted personal narrative become the foundation of building credibility. Daniel also teaches the value of cataloging your wins, numbers, and stories—assets most creatives overlook while chasing the “next thing.” Their conversation sets the tone for anyone who wants to step into the role of a true key person of influence. Timestamps (00:00) — Intro (08:12) — High-End Clients Behave Differently (15:27) — Cataloging Stories and Data (23:04) — Reframing Expertise With Niche (31:18) — Discovering Key Influence Identity (39:05) — Why Waiting Lists Create Demand (46:52) — Filtering Clients With Criteria (55:40) — Handling Objections and Self-Doubt (01:03:11) — Power of Building a List (01:11:22) — Turning Scarcity Into Leverage (01:19:40) — Repositioning Through Better Pitching (01:27:58) — Identity, Action, and Momentum (01:36:10) — Final Lessons on Influence Check out today's guest, Daniel Priestley: Website: https://danielpriestley.com/ Instagram: https://www.instagram.com/danielpriestley/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Stop Waiting for Permission to Succeed w/ Drigo Tasca | Ep 407
In this episode, Chris Do and Drigo Tasca challenges creatives to confront the stories that keep them small and the habits that limit long-term growth. Drawing from personal experience as an immigrant, educator, and entrepreneur, Chris explores how identity, environment, and mindset shape success more than tactics ever will. The discussion highlights the importance of vision, self-awareness, and surrounding yourself with people who expand your sense of what’s possible. Throughout the episode, Chris emphasizes that growth often requires discomfort, sacrifice, and a willingness to let go of outdated versions of yourself. Timestamps (00:00) — Intro (07:48) — Success definitions reframed (15:36) — Identity versus outcomes (23:24) — Vision before evidence (31:13) — Developing creative clarity (38:59) — Discipline compounds growth (46:41) — Letting go of old selves (54:12) — Permission and agency Check out today's guest, Drigo Tasca: Website: https://www.rodrigotasca.com/ LinkedIn: https://www.linkedin.com/in/rodrigo-tasca YouTube: http://youtube.com/@RodrigoTasca/videos Instagram: https://www.instagram.com/drigo_who/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Leadership, Delegation, and Eliminating Bottlenecks w/ Dan Martell | Ep 406
In this episode, Chris sits down with entrepreneur and creator Dan Martell for a deep dive into personal brand building, creative discipline, and the decade-long journey behind Dan’s explosive growth. Dan unpacks the pivotal dinner conversation that pushed him from “reluctant creator” to going fully pro, ultimately adding millions of followers and hundreds of millions of monthly views. He discusses the emotional hurdles of talking on camera, the evolution from a traditional marketing mindset to a full media company, and the mindset shifts required to produce consistently at scale. Timestamps (00:00) — Intro (07:42) — Going pro on YouTube (14:28) — Overcoming early camera anxiety (21:03) — ADHD as entrepreneurial advantage (27:18) — Buyback time framework explained (33:56) — Building entrepreneurial team culture (39:47) — Scaling media with AI (45:32) — Data-driven creative decisions (51:48) — Art versus algorithm tension (57:11) — Recharge, hobbies, and lifestyle (01:02:44) — Creativity through boredom moments (01:06:58) — Mentorship shaping business models Check out today's guest, Dan Martell: Website: https://www.danmartell.com/ LinkedIn: https://ca.linkedin.com/in/dmartell YouTube: https://www.youtube.com/@danmartell Instagram: https://www.instagram.com/danmartell/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Why Friendships Change: Values, Growth, and Distance w/ Jule Kim | Ep 405
In this episode, Chris Do and Jule Kim dive deep into the meaning of true friendship and the different tiers that define closeness and trust. They explore how people move in and out of our inner circles over time, based on shared values and behavior. Chris shares his philosophy of offering friendship freely as a way to reveal true character. Jule reflects on her people-pleasing tendencies and how boundaries have evolved throughout her life. Together, they unpack how friendships form not just through proximity but through intentional choice. Timestamps (00:00) — Intro (07:45) — Four tiers of friends (13:52) — Reading people’s behavior (19:30) — Hidden intentions in relationships (25:42) — People-pleasing consequences (32:58) — Values shaping connection (39:44) — Judgment versus grace (47:10) — Navigating social hierarchies (54:55) — When friendships shift (01:02:12) — Boundaries and self-respect (01:09:49) — Avoiding harmful influences (01:16:33) — Friendship tests explained (01:23:25) — Giving versus being used (01:31:18) — Trust earned over time (01:38:10) — Acceptance and belonging Check out today's guest, Jule Kim: Jule's LinkedIn: https://www.linkedin.com/in/julekim/ Jule's Instagram: https://www.instagram.com/itsjulekim Executive Coach Jule Kim : https://adviceactually.com/ Jule Kim's Podcasts: Spotify: https://open.spotify.com/show/3Wy7NzSjPBFU42tGS0jUeB?si=27adaa65f448473c Apple: https://podcasts.apple.com/us/podcast/this-is-how-you-think-a-personal-growth-and/id1821606552 Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Why Your Content Isn’t Connecting w/ Brendan Kane | Ep 404
In this episode, Chris Do sits down with Brendan Kane to break down the psychology and structure behind engineering viral content. Brendan explains why most creators fail—not because virality is impossible, but because their intentions and creative frameworks are misaligned with how audiences actually behave. Together, they unpack the mechanics of “man on the street” videos, the role of tension, conflict, and perspective shifts, and the storytelling patterns that have worked consistently for decades. Chris reflects on trying the format himself, sharing what felt awkward, what unexpectedly succeeded, and what he learned about audience emotional response. Timestamps (00:00) — Intro (05:12) — Built-in tension explained (10:04) — Know-like-trust strategy breakdown (15:01) — Awkward moments create tension (20:03) — Predictable storytelling patterns (25:07) — Emotion and viewer intention (30:11) — Designing stories for impact (35:34) — Brendan’s pivot to social (40:48) — Perspective-shift questioning style (45:55) — Letting stories create tension (50:58) — Why predictable formats work (55:59) — History of story structures (01:01:10) — Viral success versus intention (01:06:22) — Emotional resonance through storytelling (01:11:40) — Global creators and influence Stop blanding in. Start standing out. Join Content Lab today: https://bit.ly/497NGaI Check out today's guest, Brendan Kane: Unlock Brendan’s proven viral content system: Go to https://hookpoint.com/futur to get his latest books free. LinkedIn: https://www.linkedin.com/in/brendanjkane/ Instagram: https://www.instagram.com/brendankane/?hl=en YouTube: https://www.youtube.com/c/brendankane Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
The Courage to Choose Your Own Life w/ Jodie Cook | Ep 403
In this episode, Chris Do and Jodie Cook dive deeply into The Courage to Be Disliked, exploring the core ideas of Adlerian psychology and how they contrast with the more widely known Freudian approach. Jodie explains why this single book has followed her across continents—literally part of her 23-kilo life—and how its central messages about agency, choice, and goal-driven behavior have shaped her worldview. Chris shares his own experience reading the book for the first time, remarking on how its ideas often feel like someone has put his own thoughts on paper. Together, they unpack how the book’s dialogue between a philosopher and a student challenges conventional thinking around trauma, past experiences, and personal responsibility. Timestamps (00:00) – Intro (04:01) – Meaning we assign events (07:04) – Freudian vs Adlerian psychology (10:09) – Goal-based behavior explained (14:00) – Blushing example breakdown (17:59) – Radical responsibility and agency (22:01) – Three ways books change us (24:59) – Seeking acceptance and approval (28:30) – Courage to choose happiness (32:10) – Self-sufficiency and social harmony (36:15) – Shifting life paths intentionally (40:20 – Misunderstanding discomfort and growth (44:10) – Rewriting old personal narratives (48:30) – Breaking approval-seeking patterns (53:15) – Culture, conflict, and expectations (57:40) – Detaching identity from past (01:02:05) – Finding autonomy in decisions (01:06:20) – How belief drives behavior (01:11:10) – Designing a life intentionally (01:15:38) – Closing reflections on freedom Check out today's guest, Jodie Cook: LinkedIn: https://www.linkedin.com/in/jodie-cook/ YouTube: https://www.youtube.com/@Jodie_Cook Websites: https://www.jodiecook.com/ Instagram: https://www.instagram.com/jodie.cook_/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Inside the Future of AI Creativity w/ Don Allen Stevenson III | Ep 402
In this episode, Chris Do sits down with futurist and creative AI researcher Don Allen Stevenson III for a wide-ranging conversation on emerging technology, spatial computing, and how subjective realities will reshape the way humans interact with the world. Don shares his journey from DreamWorks Animation to becoming a leading voice on accessible creativity, discussing the tools, interfaces, and philosophies that drive his work. They explore how animation-style thinking can change how people learn, create, and communicate visually. Chris and Don also dig into the emotional, ethical, and cultural implications of AI-powered technologies and the personal stories that fuel Don’s mission. Timestamps (00:00) — Intro(04:12) — Bob Ross influence explained(08:58) — Subjective reality breakdown(13:47) — Shared whiteboard in mixed reality(18:15) — Facial recognition future tools(22:03) — Bias, avatars, and public perception(26:44) — Social signaling and safety cues(31:20) — Futurist optimism vs realism(36:02) — Ethical concerns in AI progress(40:55) — Tech companies and IP conflicts(45:12) — Government pressure and innovation race(49:58) — Identity, profiling, and digital overlays(54:37) — Memory augmentation through wearables(59:16) — Practical vs dystopian use cases(01:03:40) — Human inconsistency with privacy(01:08:12) — Convenience tipping points for adoption(01:12:47) — Safety, misuse, and large-scale risks(01:16:25) — Why sub-optimism shapes the future(01:20:10) — Final thoughts on ethical tech Check out today's guest, Don Allen Stevenson III: LinkedIn: https://www.linkedin.com/in/donalleniii/ Website: https://www.donalleniii.me/ Instagram: https://www.instagram.com/donalleniii/ Youtube: https://www.youtube.com/c/DonAllenIII Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
The Business Blueprint Every Creative Needs w/ Anna Nassery | Ep 401
In this episode, Anna Nassery joins Chris Do for a deep-dive conversation on her unconventional path into branding, creative direction, and entrepreneurship. She discusses her early years in PR, how she transitioned into tech startups, and what she learned while working alongside top Silicon Valley leaders. Anna shares how these experiences shaped her approach to brand strategy, relationship-building, and identifying opportunities others overlook. Her journey highlights how adaptability, networking, and tenacity can create unexpected career pivots. Timestamps (00:00) — Intro (03:19) — Early career and PR background (06:00) — Parents, education, expectations (09:33) — Joining the startup world (12:23) — Acquisition and financial runway (15:22) — Wearables and athlete story (17:53) — Mastermind introduction + early clients (19:48) — Influencer partnerships + backlinks (22:12) — Official start of Lumina (28:40) — Chaos of early agency growth (33:46) — Hoffman work + plant medicine (37:55) — Rebuilding business around alignment (41:50) — Creating energetic blueprint systems (46:30) — Identity shifts, redefining success (50:55) — Social skills vs content creation (55:57) — Permission for different operating styles (01:01:47) — “Land the plane” + offers explained (01:05:40) — Final reflections + closing Check out today's guest, Anna Nassery: Instagram: https://www.instagram.com/annadoingthings_/?hl=en Website: https://www.luminacreative.co/ Linkedin: https://www.linkedin.com/in/annanassery Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
The Art of Standing Out in Content Creation w/ Sean Cannell | Recast
In this episode, Chris Do joins Sean Cannell from Think Media for a deep dive into AI, personal branding, and what it takes to stand out in today’s creator economy. Sean, a successful entrepreneur and content strategist, shares insights on AI’s disruptive potential, how to use it as a productivity tool, and the evolving landscape of content creation. Chris and Sean break down the importance of authenticity, goal setting, and work-life balance while discussing the role of personal websites in a social-first world. They explore how creators can position themselves for long-term success by leveraging their unique voice, refining their brand, and staying ahead of industry trends. Throughout the conversation, they provide actionable steps for creators looking to elevate their content and future-proof their careers. Timestamps: (00:00) — Intro (04:32) — Audience trust foundations (09:01) — Corporate values misalignment (13:42) — Trend chasing pitfalls (18:20) — Community identity questions (22:57) — Coca-Cola brand positioning (27:15) — Nike Kaepernick case study (31:44) — Content creators’ comparisons (36:10) — Building a loyal audience (40:52) — Long-form strategy mindset (45:28) — Curse of knowledge explained (50:07) — Turning ideas into content (54:49) — Structuring video distribution (59:33) — New creator vs expert approach (01:04:12) — Packaging information well (01:09:01) — Creator growth challenges (01:13:45) — Chris on skincare humor (01:17:58) — Identity and aging jokes (01:22:41) — Podcast multitasking reality (01:26:05) — Mind-space of podcasters (01:29:10) — Final reflections and sign-off Check out today's guest, Sean Cannell: Sean's Website: https://www.seancannell.com/ Sean's YouTube: https://www.youtube.com/channel/UCWWFavn3ym0w3myTD5OX59g Sean's Instagram: https://www.instagram.com/seancannell/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Rethinking Creativity in the Age of AI w/ Jodie Cook | Ep 400
In this episode, Chris Do and Jodie Cook explore how creatives should approach AI, balancing curiosity with the fear many still hold. They examine how AI reshapes workflows, speeds up production, and challenges long-standing ideas about originality. Chris shares examples from design, film, and typography to show how every generation labels new tools as “cheating.” Jodie adds how AI expands creative capacity, boosts output, and accelerates learning. Together, they highlight the ongoing tension between authenticity, efficiency, and evolving creative standards. Timestamps (00:00) - Intro (01:00) - How creatives use AI (12:13) - Creative history boosts clarity (13:20) - AI removes blank-page paralysis (16:40) - AI speeds Photoshop workflow (20:38) - Faster iteration using AI (24:10) - New artistic forms emerging (26:26) - First AI-generated podcast (30:25) - Citing sources for transparency (47:59) - Automated summary and analysis (01:03:19) - AI enhancing creative work (01:20:39) - Final message on adaptation Check out today's guest, Jodie Cook: LinkedIn: https://www.linkedin.com/in/jodie-cook/ YouTube: https://www.youtube.com/@Jodie_Cook Websites: https://www.jodiecook.com/ Instagram: https://www.instagram.com/jodie.cook_/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Unlocking Your Higher Self w/ Jay Brown | Ep 399
In this episode, Chris Do sits down with Jay Brown for a deep and expansive conversation about identity, spirituality, and the pursuit of purpose. Jay shares his journey from growing up between the Philippines, San Diego, and Hawaii to becoming a standout high-school athlete with dreams of professional football. After an ACL tear ended his career, he stepped into entrepreneurship—launching a music licensing company, producing large-scale events, and navigating fame, anxiety, and internal dissonance. Major personal losses in 2013 pushed him toward deeper self-understanding, eventually guiding him to the transformational work he does today. Timestamps (00:00) - Intro (01:39) - Jay shares early upbringing (05:12) - Identity and early influences (12:46) - Culture and multiverse emergence (18:57) - Artists channel divine insight (22:14) - Creativity as spiritual access (27:24) - Misalignment drains life force (30:35) - Preparing vessel for intuition (41:52) - Multidimensional self exploration (52:39) - Releasing inherited narratives (59:53) - Guided mental programming moment (01:00:39) - Facebook post leads to Airbnb (01:01:33) - Airbnb host culture discussion (01:06:58) - Building deeper human connection (01:10:19) - Success but misalignment theme (01:11:56) - People addicted to courses (01:12:50) - Teaching without full mechanics (01:16:35) - Stress patterns harming society Check out today's guest, Jay Brown: Instagram: https://www.instagram.com/mindfraime/?hl=en Website: https://www.mindfraime.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
What Grief Teaches Us About Love w/ Jule Kim | Ep 398
In this episode, Chris Do sits down with coach and creator Jule Kim for a powerful and emotional discussion on grief, loss, and healing. Jule opens up about losing her brother unexpectedly and how it reshaped her understanding of family, identity, and emotional connection. Together, they explore the cultural pressures that discourage vulnerability, the struggle to feel deeply, and how grief forces self-discovery in unexpected ways. Chris offers thoughtful reflections on empathy, boundaries, and how to truly support someone through pain. Timestamps (00:00) - Intro (01:36) - Lessons learned in loss (02:35) - Why no one talks about grief (03:13) - Chris on family and mortality (10:59) - How her brother’s death hit (18:20) - Hidden trauma and autism shared (24:33) - Organ donation process begins (33:42) - Family conflict and decision-making (41:43) - Legacy and meaning after loss (43:00) - Rituals, closure, and moving on (50:00) - Sudden emotions and healing process (58:18) - Preparing loved ones for the future (59:04) - Memories preserved through media (01:10:40) - Lessons learned from loss (01:15:25) - Acceptance and emotional growth (01:20:12) - Depression, family history, and healing (01:21:07) - Message of hope and help (01:21:38) - Crisis lifeline and support call (01:22:00) - Deep grief and full surrender (01:25:45) - Reflections and gratitude Check out today's guest, Jule Kim: Jule's LinkedIn: https://www.linkedin.com/in/julekim/ Jule's Instagram: https://www.instagram.com/itsjulekim Executive Coach Jule Kim : https://adviceactually.com/ Jule Kim's Podcasts: Spotify: https://open.spotify.com/show/3Wy7NzSjPBFU42tGS0jUeB?si=27adaa65f448473c Apple: https://podcasts.apple.com/us/podcast/this-is-how-you-think-a-personal-growth-and/id1821606552 Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
The Business of Creative Leadership w/ Geoff Cook | Ep 397
In this episode of The Futur Podcast, Chris Do sits down with Geoff Cook, founder of Base Design New York, to explore the art of world-building through branding. Geoff recounts his early days at DKNY, where he learned the fundamentals of brand, culture, and retail experience before co-founding Base around the turn of the millennium. Together, they discuss how his marketing background shaped his approach to strategy and storytelling—skills that continue to guide his creative leadership today. Geoff shares insights on the intersection of design, business, and emotion, emphasizing how understanding brand perception drives everything from positioning to execution. Timestamps (00:00) - Intro (03:34) - Breaking into DKNY fashion (07:09) - Founding Base Design New York (10:44) - Lessons from brand culture (14:19) - Growth through early leadership (17:54) - Adapting to creative disruption (21:29) - What AI can’t replace (25:04) - The rise of world-building (28:39) - Story behind Matcha Brand “12” (32:14) - Creating immersive brand worlds (35:49) - Speaking business as designers (39:24) - Defining brand perception clearly (42:59) - Research and market positioning (46:34) - Aligning stakeholders for success (50:09) - Writing effective creative briefs (53:44) - Managing client misalignment issues (57:19) - Turning strategy into business growth (01:00:54) - Measuring creative brand success (01:04:29) - Future of branding with AI Check out today's guest, Geoff Cook: LinkedIn: https://www.linkedin.com/in/geoff-cook-b587804 Website: https://www.basedesign.com/ Instagram: https://www.instagram.com/geoffreycook/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
The Art of Everyday Innovation w/ Paul Rowan | Ep 396
In this episode, Chris Do sits down with Paul Rowan, co-founder of Umbra, to explore the evolution of creativity, design, and entrepreneurial resilience. Paul shares how curiosity from his father’s hardware store shaped his early design instincts, how a simple DIY idea turned into a global brand, and why imagination remains the ultimate business tool. Together, they uncover lessons from Umbra’s iconic Garbo trash can, how to turn setbacks into strategy, and the courage it takes to pivot in an unpredictable market. Timestamps (00:00) - Intro (01:15) - Meet Paul Rowan (03:02) - First product and startup story (05:42) - Lessons from the hardware store (08:13) - Finding purpose in imperfection (10:27) - From typography to entrepreneurship (15:04) - Staying young through collaboration (17:52) - Partnering with design schools (19:36) - Building a culture of creativity (22:17) - Overcoming shyness to sell ideas (25:41) - Making the first retail sale (30:18) - Turning prototypes into production (33:29) - Protecting innovation through relationships (37:22) - Innovating during recession times(39:11) - Designing the Garbo trash can (42:33) - Scaling design to global success (47:28) - Learning from failed products (56:42) - The future of creativity and AI Check out today's guest, Paul Rowan: LinkedIn: https://ca.linkedin.com/in/paul-rowan-976927b Website: https://paulrowan.ca/ Instagram: https://www.instagram.com/paulrowan/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
The Future of Marketing Isn’t Courses w/ Ryan Deiss | Ep 395
In this episode, Chris Do sits down with entrepreneur and Digital Marketer founder Ryan Deiss to explore how his early ventures shaped a multimillion-dollar business empire and what led to his public “retirement” from online courses. Ryan unpacks his journey from selling eBooks in college to scaling a $200M portfolio and why he believes adaptability is the key to long-term success. They discuss what happens when business identity and personal identity collide, the decline of digital courses, and how AI is reshaping the marketing landscape. Timestamps (00:00) - Intro (01:04) - $200M portfolio snapshot (03:38) - First client, no skills (05:23) - Risk time, not money (07:11) - Who you serve lesson (09:26) - SEO baby-food eBook (12:42) - From maker to publisher (15:19) - Licensing flat-fee deals (20:18) - Six-month job, quit (28:41) - Course revenue collapse (34:25) - Hard pivot calculus (39:46) - Identity, failure, recovery (41:28) - Message to entrepreneurs (48:37) - Pivot to AI services (52:41) - 10-80-10 AI workflow (54:56) - Sell certainty, outcomes (01:02:13) - Transformation vs. identity Check out today's guest, Ryan Deiss: LinkedIn: https://www.linkedin.com/in/ryandeiss Website: https://www.ryandeiss.com/ Instagram: https://www.instagram.com/ryandeiss/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Vision VS Execution in Leadership | Ep 394
In this episode, Chris Do explores the constant tension between visionary leadership and operational execution. He breaks down how most leaders naturally lean toward either the CEO archetype — focused on innovation, forecasting, and long-term vision — or the COO type, who ensures systems, structure, and profitability. Using Steve Jobs as an example, Chris illustrates how true mastery lies in balancing big-picture thinking with an obsessive attention to detail, from pioneering the buttonless phone to handpicking marble for Apple Stores. Timestamps (00:00) - Intro (00:41) - CEO vs. COO Roles Explained (01:20) - Steve Jobs’ Vision and Detail (03:15) - Tim Cook’s Operational Leadership (05:00) - Discover Your Leadership Strength Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Master Your Memory w/ Tansel Ali | Ep 393
In this episode, Chris Do sits down with Tansel Ali, a four-time Australian Memory Champion, to explore how anyone can train their brain to remember anything — from names and speeches to entire books or phone directories. Together, they unpack the science and art of storytelling for memory, the role of emotion in recall, and how tools like spaced repetition and the memory palace can transform how we learn. Tansel explains that memory isn’t a talent but a trainable skill that anyone can develop. Listeners will walk away with clear, actionable techniques to strengthen their focus, recall, and retention. Timestamps (00:00) - Intro (01:00) - Meet Tansel Ali, memory master (02:20) - Memorizing two phone books (04:40) - Short-term vs long-term recall (05:55) - Storytelling as a memory tool (08:20) - Remembering names creatively (10:40) - Visualization and imagination hacks (12:30) - Why emotional memory sticks (15:00) - Spaced repetition explained (16:40) - Inside the memory palace method (19:00) - Recall vs storage mindset (21:40) - Mind mapping for better learning (23:30) - Speed reading that actually works (27:00) - Training focus through memory practice (31:40) - Turning memorization into understanding (37:20) - Applying memory skills in real life (54:30) - Final takeaways Check out today's guest, Tansel Ali: LinkedIn: https://au.linkedin.com/in/tanselali YouTube: https://www.youtube.com/@TanselAliMemory Website: https://tanselali.com/ Instagram: https://www.instagram.com/tansel.a.l.i/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
The Art of Arguing Less and Communicating More w/ Jefferson Fisher | Ep 392
In this episode, Chris Do sits down with Jefferson Fisher — a fifth-generation trial attorney, bestselling author, and viral communication coach — to explore how to argue less and talk more effectively. Jefferson unpacks the psychology behind calm communication, how to time tough conversations, and why listening before reacting builds deeper trust. Together, they explore practical tools like the “I can tell” phrase, scheduling emotional talks, and using breath to create space in dialogue. His frameworks help listeners become more intentional speakers and better listeners in both professional and personal settings. Timestamps (00:00) - Jefferson Fisher intro + background (02:45) - How to become a better communicator (05:20) - Timing tough conversations right (08:10) - Scheduling hard talks with partners (11:45) - Using “I can tell” effectively (15:25) - Breath control for clear thinking (18:50) - Slowing speech for confidence (22:30) - Tone, emotion, and word delivery (27:05) - Training clients to stay calm (32:40) - Managing nerves under pressure (38:15) - Speaking naturally in high stakes (44:00) - Authenticity vs. performative communication (50:25) - How juries detect fakeness fast (56:10) - Building credibility through presence (01:02:40) - Avoiding over-explaining and rushing (01:09:15) - Staying grounded in conflict (01:15:55) - Key takeaways on communication mastery Register for AdobeMax using the code FUTUR25 for $400 off a full pass. See you there! https://max.adobe.com/?cgen=8RVC4VL9&mv=other Check out today's guest, Jefferson Fisher: LinkedIn: https://www.linkedin.com/in/jeffersonfisher YouTube: https://www.youtube.com/channel/UCXjnpu6lK0HoUyOMh2ZBwhQ Website: https://www.jeffersonfisher.com/ Instagram: https://www.instagram.com/jefferson_fisher/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Why Talent Isn’t Enough w/ Simon Squibb | Ep 391
In this episode, Chris Do sits down with entrepreneur and philanthropist Simon Squibb to explore the imbalance between talent and opportunity. Together, they discuss how people can break through systemic barriers, the importance of resilience in creative fields, and why access—not ability—often determines success. They reflect on Simon’s viral “What’s Your Dream?” project, the lessons he’s learned from mentoring others, and how creative education can become more inclusive. If you’ve ever questioned how to turn your skills into real opportunities, this conversation delivers unfiltered clarity and practical wisdom. Timestamps (00:00) - Intro (02:10) - The Real Tests of Resilience (04:42) - Building a Personal Brand (07:28) - Getting Paid Speaking Gigs (10:15) - How Representation Creates Access (13:09) - Mentoring Young Designers Online (16:45) - Why Women Hesitate to Apply (19:52) - Fame Over Craft Discussion (23:17) - Creating a Creator Accelerator (27:44) - How to Price Creative Work (31:55) - Overcoming Imposter Syndrome (36:20) - Freelancer to Business Owner Journey (41:08) - Social Media Exposure Ethics (45:50) - Diversity in Art Education (50:32) - Why Minorities Lack Visibility (55:04) - Cultural Expectations and Creativity (59:58) - Representation and Role Models (01:05:17) - How Simon Picks Dreamers (01:10:23) - The Doorbell of Dreams Idea (01:15:42) - Luck vs Hard Work Mindset (01:21:50) - What Defines Good Design (01:28:12) - Art vs Design in Practice (01:34:25) - Mentorship That Scales Globally (01:38:40) - Final Reflections on Opportunity Check out today's guest, Simon Squibb: LinkedIn: https://uk.linkedin.com/in/simonsquibb YouTube: https://www.youtube.com/c/SimonSquibb Website: https://simonsquibb.com/ Instagram: https://www.instagram.com/simonsquibb/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Think Bigger and Break Mental Limits w/ Jodie Cook | Ep 390
In this episode, Jodie Cook and Chris Do explore how to think bigger and challenge the invisible limits people set for themselves. Drawing inspiration from The Truman Show, they discuss how individuals often live within mental “sets” they’ve unknowingly built, and how expanding perspective can break those barriers. Jodie shares insights from her nomadic lifestyle and explains how exposure to new people, ideas, and places can help rewire what we believe is possible. Timestamps (00:00) Intro (03:14) - Escaping your own Truman Show (06:42) - Breaking self-limiting belief patterns (09:58) - Reading biographies for growth (13:21) - Why all strategy is autobiographical (17:45) - The power of unlearning beliefs (21:08) - Accessing creativity through rest (25:36) - How sleep fuels innovation (29:50) - Building habits for creative flow (34:12) - Learning to see the world (38:27) - The truth about limited thinking (43:19) - Expanding awareness through exposure (48:56) - Final takeaways on thinking big Check out today's guest, Jodie Cook: LinkedIn: https://www.linkedin.com/in/jodie-cook/ YouTube: https://www.youtube.com/@Jodie_Cook Websites: https://www.jodiecook.com/ Instagram: https://www.instagram.com/jodie.cook_/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Rich Brand, Poor Brand w/ David Brier | Ep 389
In this episode of The Futur Podcast, Chris Do talks with branding veteran David Brier, author of Brand Intervention and Rich Brand, Poor Brand. They explore what separates brands that thrive from those that fade—focusing on culture, generosity, and accountability over profit. David shares how “rich” brands create environments where creativity and collaboration flourish, while “poor” brands rely only on transactions and metrics. He also reflects on his decades in design, his friendship with Gary Vaynerchuk’s Chief Heart Officer Claude Silver, and how storytelling fuels brand differentiation. From defining purpose to sustaining passion over time, David reveals why lasting success comes from empowering others and leading with radical intention. Timestamps (00:00) Intro (02:04) Why some brands struggle (04:19) Culture’s role in brand growth (06:27) The art of differentiation explained (08:45) Rich vs. poor brand traits (11:32) Building teams that thrive (14:10) Staying inspired after decades (17:04) From illustrator to strategist (21:27) The power of storytelling (25:58) Busting myths in branding (31:16) Empowerment as brand advantage (37:22) Fanatical intention and focus (43:40) Lessons from creative icons (51:29) How to lead with purpose (57:12) Final thoughts on rich culture Check out today's guest, David Brier: LinkedIn: https://www.linkedin.com/in/davidbrier Instagram: https://www.instagram.com/risingabovethenoise/?hl=en Website: https://davidbrier.com/ Website: https://www.risingabovethenoise.com/ Youtube: https://www.youtube.com/@Risingabovethenoise Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Land the Job and Nail the Interview w/ Jule Kim | Ep 388
Chris Do talks with executive coach Jule Kim about why so many professionals can’t land interviews—and how to change that. Jule breaks down how applicant-tracking systems work, the mistakes most people make with their resumes, and her PIRAI framework for telling clear, impactful stories in interviews. What You’ll Learn: How to make your resume pass automated filters Why “spray and pray” job applications don’t work The design mistakes that ruin creative resumes How to use Jule’s PIRAI framework to stand out in interviews Timestamps (00:00) - Intro (02:23) - How ATS systems filter out your resume (05:46) - Why the “spray and pray” approach fails (06:55) - Inside Amazon’s hiring loop and “Raising the Bar” (09:47) - Tailoring your resume like SEO for job descriptions (13:00) - The resume design mistakes that kill your chances (16:39) - Showing authenticity and personality in your application (19:58) - Real story – landing a VC job by leaning into uniqueness (31:28) - Replacing STAR with PIRAI (33:37) - PIRAI example – how automation saved 70% of company time (39:50) - How to answer “Are you a team player?” with specifics (46:39) - Building your story bank and practicing effectively (52:18) - Key takeaways + final thoughts Check out today's guest, Jule Kim: Jule's LinkedIn: https://www.linkedin.com/in/julekim/ Jule's Instagram: https://www.instagram.com/itsjulekim Executive Coach Jule Kim : https://adviceactually.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
The Creator's Guide to Authentic Storytelling w/ David J. Ebner | Ep 387
Chris Do talks with David J. Ebner, founder of Content Workshop, about how classic storytelling techniques can transform brand messaging. They unpack how structure, character, and emotion create content people remember—and why “show, don’t tell” still wins in modern marketing. David shares how to keep brand stories authentic, give more value than you take, and stay true to your core idea. They also dive into how AI is flooding the content space, and why human, values-driven storytelling will always stand out. Register for AdobeMax using the code FUTUR25 for $400 off a full pass. See you there! https://max.adobe.com/?cgen=7RZ35VGK&mv=other Timestamps (00:00) Intro (02:36) Story structure in marketing (09:34) Short-form storytelling tips (13:34) Building character and change (16:36) Brand content framework (18:03) Value-first storytelling (21:41) Authentic voice over fear (33:17) Core values in content (39:19) AI and human creativity (49:09) Closing thoughts and takeaways Check out today’s guest, David J. Ebner: LinkedIn: https://www.linkedin.com/in/davidjebner Website: https://contentworkshop.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices