The Futur with Chris Do

Mastering Marketing & Time In this episode, host Chris Do sits down with marketing expert and bestselling author Allan Dib shares his journey from immigrant to marketing and IT success, emphasizing the power of a positive mindset towards money and marketing. Allan discusses the essence of Lean Marketing, drawing from lean manufacturing to advocate for efficiency and waste reduction in marketing efforts. He highlights the importance of communication, goodwill, and understanding customer needs for creatives and introverts, advocating for sales techniques focused on listening and diagnosing rather than pushing for a sale. Through personal anecdotes and professional advice, Allan conveys the significance of differentiating oneself in the market, crafting irresistible offers, and the vital role marketing plays in business sustainability and growth. The episode not only explores Allan's transformative sales insights but also invites listeners to engage with him, reflecting on his experiences, strategies, and the impact of marketing on achieving business success. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, host Chris Do sits down with Robert Katai, founder of the B2B Creator Newsletter, as he discusses a transformative strategy for brands aiming to achieve significant growth without solely relying on paid advertising or traditional marketing channels. He emphasizes the shift from conventional approaches to investing in in-house creators. In-house creators, who could be any employee passionate about the brand, are positioned as better alternatives to outside influencers for building authentic connections with audiences. Robert highlights the power of personal branding and genuine content creation as a means to foster trust and engagement with the brand. The discussion covers the increasing costs of customer acquisition, the saturation of AI in marketing channels, and the decreasing efficacy of brand-only social media accounts. Through examples like Apollo.io and SparkToro, Robert illustrates how companies can leverage their employees to authentically engage with their community, resulting in increased brand loyalty, lower marketing costs, and organic growth. The solution proposed encompasses nurturing in-house talent to generate content that resonates with the audience, establishing a human-to-human connection. Robert's insights are framed within his extensive experience in marketing, reflecting a forward-thinking approach to overcoming current marketing challenges. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

The Art of Lead Generation In this episode, host Chris Do sits down with Daniel Priestley as he shares valuable lessons from his career on the significance of lead generation, supplemented by practical approaches and the use of success stories to illustrate point. Furthermore, he introduces an affordable, globally accessible tool aimed at creators and entrepreneurs, encouraging immediate action to incorporate effective strategies for lead generation into sales processes. He highlights the tool's benefits, including its unique pricing model that charges users only upon achieving success, thereby underscoring the importance of accessible entrepreneurial tools in expanding business reach. The episode culminates with endorsements of Daniel's expertise and additional resources for further engagement. Checkout scoreapp.com/thefutur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Elevating Experiences In this episode, host Chris Do sits down with Paul Hoke, an unconventional master of wedding entertainment, who reveals the art of creating deeply personalized and memorable wedding experiences. Going beyond the traditional DJ and entertainment role, Paul shares his unique approach to engaging with clients—through listening, silence, and understanding their backstories—to craft events that resonate on an emotional level. From integrating personal stories and family traditions into the fabric of the occasion, to challenging industry norms with creative problem-solving under constraints, Paul's methods demonstrate the profound impact of empathy and personalization in transforming events into lasting memories. Through a series of touching stories, including the innovative engagement techniques and the thoughtful integration of family history, this episode is a testament to the power of thinking outside the box and the importance of creating meaningful connections. Join us as we delve into the mind of a creative genius who challenges clients to reimagine what a wedding can be, ensuring that each celebration is as unique and extraordinary as the individuals it honors. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

From Struggle to Strength In this episode, host Chris Do sits down with Jordan Rogers, detailing his recovery from heroin addiction and incarceration to achieving professional acclaim at Nike and becoming a significant advocate for personal branding. By leveraging his struggles to forge a connection and inspire athletes and individuals alike, Jordan highlights the essence of resilience, authenticity, and the strategic use of personal branding. The narrative further explores how personal experiences and unique stories can not only enrich one's professional growth but also inspire broad, impactful success. Jordan's work, particularly with college athletes, underscores the crucial role of embracing vulnerabilities, recognizing strengths, and the proactive pursuit of personal potential beyond waiting for opportunities. His success story, marked by growth in followers and recognition from figures like Tiger Woods, serves as a testament to the power of authentic personal branding and its pivotal role in achieving happiness, health, and wealth. The script encapsulates the intersection of personal hardships with professional triumphs, advocating for the strategic and authentic use of personal branding in navigating and leveraging one's unique journey towards broad-reaching impact and success. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, host Chris Do sits down with Jule Kim, exploring the significance of SEO in the creative industry and how individuals can leverage it to generate high-quality leads. Jule Kim, a certified life coach with expertise in SEO, discusses the importance of understanding your customer, creating content that addresses common questions and objections, and effectively using keywords to improve search engine visibility. The episode covers practical SEO strategies, including the use of images and meta descriptions, organizing website content, and the importance of having a Google business profile. Additionally, Jule shares insights on transitioning careers, her affirmation deck 'Self Love Affirmations and Reflections', and the evolution of search on social media platforms. The conversation emphasizes the need for creatives to make their work findable online to attract and convert potential leads into clients. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, host Chris Do sits down with Sid Yadav, the co-founder and CEO of Circle, a community platform for creators and brands, shares his entrepreneurial journey along with valuable lessons for success. Talking about the early days of Circle, he acknowledges the impact of his experience with Teachable and how it influenced his venture. He articulates how he navigated through various challenges including technical hurdles, building a robust product, and creating an adept team. Sid explains his transition from a secure job to a startup and his ability to secure investment from Teachable's CEO. He also discusses the significance of making promises, delivering them, and sharing one's work with the world for feedback. Sid emphasizes that it is better to launch a product even with imperfections and refine it along the way. The talk also provides a glimpse into Circle's future endeavors towards transforming brand-creator engagement. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, host Chris Do sits down with Liz Mosley, a UK-based freelance graphic designer and podcast host, shares her inspiring journey of transforming rejection into a springboard for success. Liz candidly reveals how an initial refusal to appear on her podcast led her to initiate a personal challenge of gaining 100 professional rejections in six months, which in turn yielded surprising results. Her changed mindset and newfound confidence led to many acceptances, sponsorships, and opportunities, including having even the 'rejections' eventually turning into acceptances. Liz’s story underscores the idea of approaching rejection not as a setback but as an opportunity for growth. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Finding Million Dollar Opportunities in Everyday Problems In this episode, host Chris Do sits down with Entrepreneur Noah Kagan, the founder and CEO of AppSumo, as he shares valuable advice on cultivating the entrepreneurial mindset, recognizing business opportunities and persisting through challenges. Drawing from his personal and professional experiences, he delves into the significance of perseverance, problem-solving skills, asking the right question, and continual improvement in business. Noah Kagan emphasizes the importance of not just generating ideas but also their successful execution and the value they add. He talks about setting transformative financial goals, the power of validating business ideas, leveraging personal networks, focusing on one platform for growth, and the role of email lists. He also gives a peek into his upcoming book, 'Million Dollar Weekend'. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, host Chris Do sits down with Spencer Nikosey, the visionary founder of KILLSPENCER®, a brand that epitomizes the fusion of design, functionality, and craftsmanship in the creation of premium leather goods. Born and raised in the San Fernando Valley of Los Angeles, Nikosey's journey into the world of design was almost predestined, with both parents being designers themselves. Throughout the episode, listeners are treated to the fascinating backstory of KILLSPENCER® and the ethos that drives its founder. Spencer shares insights into his "athletic approach" to design and life—a philosophy centered on discipline, constant practice, and the pursuit of excellence. This approach, coupled with inspiration drawn from a visit to the American Military Museum, led to the creation of KILLSPENCER®'s Historical Reserve collection, which repurposes military-grade materials into stylish, functional products. The brand, known for its meticulously crafted bags, phone cases, and computer cases, operates out of its Los Angeles factory, embodying the spirit of American craftsmanship and innovation. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

The last few years have seen leaps and bounds in technological innovation, with services like ChatGPT and MidJourney opening up a world of possibility for both creators and every day people to bring their ideas to life through the power of the internet. But those things are just today. What is the future of the internet? and how can we be good steward’s of it? Vitaly Friedman has been around since the early days of the web, and has spent his career helping to shape the internet. Vitaly will be talking with Chris about topics like inclusive design and accessibility, digital sustainability, and measuring the impact of web design. They’ll also be talking about why gaining insight and feedback from diverse user groups is becoming more and more important, all the time. Friedman has decades of experience in design work that is not only aesthetically pleasing, but also effective in achieving its purpose, to draw on for his insights. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we delve into the mind and creative process of Radim Malinic, a Czech-born British designer, founder of Brand Nu Studio, and the author of “Creativity For Sale”. Radim shares his insights on the interplay of creativity and commerce, the role of ego, and the importance of authenticity and personal energy in shaping a successful career. He also explores the mindset shifts that come with experience, the value of mistakes, and the transformative impact of Behavioral Psychology on his design philosophy. Beyond the world of design, Radim talks about his life journey from being a Hockey Player, DJ, to a Music Journalist, before falling in love with design. He shares his personal 'Magic Formula' and 'Super Power' that keep him motivated, and stresses the importance of celebrating small wins. This episode is a must-listen for anyone interested in the intersection of creativity, personal growth, and business. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

LinkedIn Content Creator and Coach, Jasmin Alić, joins us to share his unique approach to crafting compelling LinkedIn posts. He will discuss with Chris the secrets of crafting a great hook, the cornerstone of any successful post. Jasmin will explain why the hook of your post is so crucial for grabbing attention, but equally important is maintaining that energy throughout the post. He emphasizes the importance of making a promise with your hook and crushing any objections with a re-hook. Beyond just grabbing attention, he underscores the significance of post retention, achieved through engaging hooks and relevant content. Jasmin also sheds light on the psychological aspects of writing and the importance of making your posts as easy as possible to read. He provides tips on using images effectively and discusses the strategy of commenting on posts as a growth hack on LinkedIn. He also introduces the "Dear Son” approach, a methodology that simplifies complex ideas and invites responses from readers, all while creating dynamic and engaging posts. This episode is a treasure trove of valuable insights for anyone looking to optimize their LinkedIn presence, enhance their writing skills, and engage more effectively with their audience. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Leila Hormozi began her career at the age of twenty-one as a fitness trainer. After realizing that every business sells in different ways, she began to understand how to succeed in her field and became one of the top-selling personal trainers in Southern California. After meeting her now-husband, Alex, they propelled Gym Launch and several other businesses to success. They now run the multi-million dollar Acquisition.com, a holding company for their businesses, as well as a platform for investing in other businesses. They are not only running multiple businesses, but they are also influencers in that world and have built successful social media presences across multiple channels. In the second part of a two-part interview, Leila and Chris focus on some of the lessons she has learned from running her own businesses and being an investor in others. They talk about what Leila wants to focus on when investing in new businesses, the ins and outs of embracing personal quirks as a business leader, why critique is more important than compliments, and the transformative power of self-acceptance. Leila's specific approach to business, focusing on benefiting everyone involved rather than stepping on others to reach the top, is enlightening. She emphasizes the importance of creating a working environment where everyone loves to work and partner with the company. Her perspective on the future of her business and personal life is both intriguing and inspiring. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

At the age of 21, Leila Hormozi moved to Southern California intending to build a career in fitness. With limited resources and little knowledge and experience, she achieved the status of top-selling personal trainer in the region. She realized early on that truly understanding sales was the vital skill that would distinguish her from others. She dedicated herself to learning and refining her skills, which allowed her to maintain her top-selling trainer status until she met her future husband, Alex Hormozi. She then pivoted to work with him in a business focused on helping gyms succeed. This business became wildly successful, leading to the start of several more businesses. Eventually, Leila and Alex formed Acquisition.com, a holding company for their businesses and a platform for investing in others. In the first of a two-part interview, Leila sits down with Chris to discuss her story - growing up in a dysfunctional household, leaving for Southern California to pursue her destiny, meeting her husband and business partner, and evolving from a personal trainer who was just trying to figure out sales to pay her bills, to running a business that generates tens of millions of dollars in revenue each year. Her insights come from hands-on experience, leading to her ultimate philosophy - "Do stuff you like with people you like, and do more and more of it". Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Everyone always has something to say about what you’re doing. Whether it’s a client, a friend, a family member, or a stranger, there’s always someone who has an opinion about you or something you’ve done. Most people look at the feedback they’re getting as being a reflection of the feelings the person giving the feedback has towards them. What if we told you it’s not the person giving the feedback that makes it positive or negative, but rather, you as the person receiving it? What if you could take any piece of feedback, and receive it in a positive way? In a conversation with Mo Ismail, Chris opens up about some of his history with receiving feedback - How he reacted (whether rightly or wrongly), and the tools he now uses to process feedback, from being cognizant of his own emotional state, to reinterpreting things into non violent language, and more. They’ll also discuss how our subjective lens often distorts the slender sliver of objective truth, leading us to form stories that may or may not serve us well. Chris takes Mo through his journey to better understand his own reactions to others. Mo also sums a lot of this method up in the anagram DAPPER, which makes for a concise and easy to remember take away from a deep and impactful conversation. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Networking is a term that, if you have a professional career, you've probably heard a million times. You've likely attended countless events and conversed with numerous people. However, networking is more than just attending a mixer or connecting with someone on LinkedIn, and quite frankly, many people are not as proficient at it as they believe. Loren Greiff, who operates the career services-focused Portfolio Rocket, joins Chris to discuss what she refers to as the "broccoli of business", something that is necessary but not particularly appealing to deal with. They'll discuss why networking is "the trampoline that allows you to get where you want to go faster", and why networking will continue to be crucial in the age of AI. She'll share her agency background, what led her into recruitment, and what eventually made her feel like she could no longer work in traditional recruiting, prompting her to establish Portfolio Rocket, a platform designed to equip job seekers with modern tools and techniques for success. Chris and Loren will also discuss some of the dos and don'ts of job searching, from a former recruiter's perspective, and some of the qualities that make someone stand out amongst other employees. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Tom Ross returns for the second of our two episodes about building online communities. In this episode, Chris and Tom discuss the things to focus on when developing and honing your community - asking who your ideal community member is, how to price entry for a paid community, and how to attract people to your community. Tom provides a deep dive into creating a comprehensive profile of your ideal community member, highlighting the need to consider both hard and soft metrics. He emphasizes the invaluable role of personal conversations with potential members, explaining how these dialogues can offer more profound insights than data from surveys ever could. After all, a community is driven as much by the people in it as it is by the person who has organized it. Creating an online community can be a long and complex journey, but Tom Ross has built up a fair amount of experience in the field and is sharing it here. Tom’s goal is to help people build communities that bring a lot of value to members, while also being personally fulfilling for the one running it. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Many of us have heard the famous Kevin Kelly phrase, "To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor, you need only a thousand true fans." When you get those TRUE fans, they're willing to support your endeavors. However, there is a difference between all of those followers you have on your social media accounts and those thousand true fans. The true fans are one of the building blocks of your community. They are the ones who will genuinely be with you on your journey to develop your voice, build your brand, and establish your authority. But, that's just one part of what it takes to build a solid community. In this episode, the first of two, Chris talks with Tom Ross of Design Cuts about what a community is and how to build one. Tom generously shares his invaluable insights and expert knowledge on key community-building questions. They will discuss the intricacies of engagement levels and how they can fluctuate, and highlight the importance of having a clear, compelling offering for your community. He'll also provide practical strategies for distribution and delve into the potentially challenging topic of how to rejuvenate a stagnant community, breathing new life into it. This is part one of a two part conversation. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Richard Moore continues to explore the art of attracting and engaging your audience in this second part of his conversation with Chris. They discuss transforming creative content into a loyal customer base and explore the concept of posting "Mic Drop Moments". These are pieces of content so impactful and thought-provoking that they leave a lasting impression on your audience. They also discuss why "Call to Feel" posts, those that elicit an emotional response, often work more effectively than traditional "Call to Action" posts in fostering genuine engagement. Another point of discussion is the rewards and risks of incorporating vulnerability into your posts. While this strategy can be daunting, it can create a sense of authenticity and relatability that resonates deeply with audiences if done correctly. Richard brings tactical advice to this conversation. If you're struggling to connect with potential customers or clients on LinkedIn or elsewhere, this episode is for you. Just make sure you've listened to part one! Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you a creative business owner looking to leverage LinkedIn to its fullest potential? In this episode, we’re bringing a conversation that Chris had with Richard Moore on LinkedIn, earlier this year, to the podcast. Richard is a LinkedIn guru, who’s goal is to help users find and develop clients on one of the most active social sites on the web. In Richard’s words “Everyone you’ll do work with is here… Basically, anyone in B to B, who might buy your services, they’re here”. Chris and Richard will explore the importance of understanding user needs and discuss strategies for creating content that positions you as an expert in the eyes of your customers. They’ll also discuss how to attract and engage your target audience, and learn valuable insights on how to stand out from the crowd with compelling copy and unique approaches. This is the first part of a two part conversation, so make sure you join us for the rest of the conversation in the next episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

What do you do when you spend two decades of your life working with some of the biggest agencies and biggest brands in the world, on some of the most successful marketing campaigns of the time, and no one really knows who you are? That was the situation that Ryan Alford found himself in, after working on massive campaigns for huge brands. He found himself in a new world, where people care less about the entries on your resume, and more about the expertise that you publicly share, and the para social relationship they have with you. So Ryan did something that would, ultimately, change his life - He started his own agency, Radical, and a new podcast, Radcast. Radcast’s goal is to teach and entertain, and be a big, bright beacon bringing attention to Radical. Through Ryan’s charm and authenticity, the core of his personal brand, Radcast is now currently the #1 ranked Marketing Podcast on Apple Podcasts. In this conversation, Chris will be talking to Ryan about how he got started, the glory days of working with massive clients during a huge transition in the tech space, and the new frontier of Radical and Radcast, and how he’s successfully navigating it by being himself. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

“Innovation is an act of love.” So say’s our guest, Mauro Porcini, Senior Vice President and Chief Design Officer at PepsiCo. With over 1800 design and innovation awards having his name attached to them, if anyone would know, he would. On top of that, before joining PepsiCo, Mauro was 3M’s first Chief Design Officer, and was named one of Forbes’ 40 Under 40 (2012), Fast Company’s 50 Most Influential Designer’s In The USA (2011), and has received countless other accolades. Now he’s written a book, The Human Side Of Innovation: The Power Of People In Love With People which “reveals the secret to creating life-changing innovation: putting human needs and wants at the center of any design process.” In this episode, Mauro will talk about his youth, and how his parents steadfast values shaped the man he became, his three prerequisites for finding happiness, both personally and professionally, and how to successfully lead your employees. At the core of this discussion, like many we’ve had, is creating value, and Chris and Mauro will talk about why it is important to create emotional value for yourself, and how that emotional value can then turn into different kinds of value for others. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s not unusual for people to be a little on edge about AI, both where it is now, and where it could be in the near future. As a creative, will you even have a job in five or ten years? If AI can create art, where do we humans fit in? In this episode, Chris is joined by fellow LA Motion Design Director Kevin Lau to talk about the similarities between starting their careers with the beginnings of After Effects and Motion Design in the mid 90’s, and how it feels similar to this dawning of a new AI era. Kevin has a long history working with the newest tools in the industry, building businesses, and winning awards, and after almost three decades, has a lot of insight to share about how the future isn’t something to be scared of. Kevin and Chris will talk about how taste will become the primary driver of a creative’s potential, in a world where AI can do a lot of the legwork, and why it’s important to pay attention to the trends of your youth. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s so common, especially amongst creatives, and manifests in so many different ways. Imposter Syndrome. That overly critical inner voice. That self doubt about your accomplishments, or your intelligence, or your skills. Sometimes it comes so naturally, people don’t even realize they’re going through it. For some, it starts in childhood, with overbearing parents. For others, it manifests as they grow and evolve throughout their career. In this episode, Chris talks to Jule Kim, a life coach who has struggled with imposter syndrome herself, and now helps people navigate that internal minefield. They’ll discuss the shared impact of growing up as the children of immigrants, compliments and how we take them, and Jule will lay out the five types of Imposter Syndrome. This podcast is the kind of conversation that could spark some self reflection, and hearing Jule and Chris discuss it could open some doors for the listener that might lead to a better understanding of a condition that so many of us struggle with. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Most of us have seen a TED talk, or attended a conference where someone was giving a keynote presentation. Many of us have probably thought they might like to do that at some point. The reason people don’t move forward with that, though, is they feel like they either don’t have a story to tell, or don’t know how to tell it in a way that can capture an audience’s attention. In this episode, Karen Eber, author of The Perfect Story, joins Chris to talk about storytelling and how you can use it to dynamically engage with others. Whether you’re giving a presentation, selling to a client or customer, or leading a team of people, the skills of storytelling are more vital than ever. If you’re trying to get a point or a lesson across, or sell a product or service, you want to be able to engage the brain in the very unique way that storytelling can. Karen and Chris will discuss storytelling from both an emotional and scientific standpoint, including how stories can induce Neural Coupling between the storyteller and the audience, the framework for a great story, why constraints are a key part of success when telling a story, and why vulnerability is so helpful in engaging your audience. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

In the modern world, there’s no shortage of carnival barkers trying to grab your attention. Everyone is looking to build an audience and become an Influencer, and social media has incentivized people to act a certain way to grab people’s focus and their follows. Many of us look at them and think “If I want to have influence in this world, that’s who I have to be”. Some look at them and think they can skip the expertise building stage and go straight to the authority stage. Leadership Development expert and Keynote Speaker Rene Rodriguez knows that just isn’t the case. There’s a difference between WANTING attention and CAPTURING attention. In this must listen episode, Rene and Chris dive into the concept of Influence, why the traditional idea of the “Alpha” is inaccurate, and the three key ingredients you need to win people over when you’re telling a story. Rene and Chris will also talk about why expertise building, in real world situations, is so important, and share personal experiences from their journey’s in building their audience by getting in the ring and taking their punches. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Some people are just natural entrepreneurs. Whether it’s in their bones, or they grow up with a positive entrepreneurial role model, they just feel that need deep down inside of them. But how do you become a positive entrepreneurial role model for others? Our guest, Jodie Cook, has started multiple businesses, as well as being an author (Ten Year Career and How To Raise Entrepreneurial Kids), powerlifter, and creator of Coachvox AI, a service that can help turn your knowledge and wisdom into an AI coach. In this episode, Jodie talks with Chris about growing up with an entrepreneurial mother, starting a business in her early twenties, working with AI to create virtual coaches, and how a Mastermind group helped her understand what kind of “game” she was playing. They’ll also talk about creating positive role models for kids, as entrepreneurs, so that kids can grow up with confidence and a respect for building a business and what comes with that. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Ayman Al-Abdullah is the former CEO of AppSumo, and now coaches CEO’s on how to scale their business from seven figures to nine. Graduating as an accounting major during the 2008 recession, Ayman saw a lot of his friends treading the battlefield of the job market. He had always been interested in entrepreneurship, so instead of working for someone else, he decided to begin his own business, but he kept coming up against a revenue wall - A monetary figure he just couldn’t get past. As time went by, he landed at AppSumo, and dedicated himself to breaking that barrier, taking the company from 3 million to 80 million. Now, as a coach, he stays booked up helping fellow CEO’s break through their own financial barriers. In this episode, Chris and Ayman will talk about his 9 Plateau’s that keep CEO’s from pushing their business’s from seven figures to nine. They’ll discuss the phases of a company’s growth, why doing less is one of the key steps to boosting revenue, and why identifying who you want to serve is the game changer your company just might need to shake itself out of its funk. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

ADHD, or Attention Deficit Hyperactivity Disorder, has been around a long time, but is surprisingly under diagnosed in the many that struggle with its symptoms. It can cause a variety of issues with concentration, finishing work, and following instructions (per the CDC). Those symptoms can then result in a variety of reactions, with one of the most common one’s being low self esteem. Our guest for this episode, Abi Lemon, believes that with self awareness and discipline, people with ADHD can manage the day to day symptoms that can otherwise cause them to burn out. As a coach for ADHD creatives, she helps individuals discover their strengths, and focuses on how to use those as tools to harness their best selves. In this episode, Abi will talk about living with ADHD, from childhood to present, some of the exercises she does to help her get through the things she needs to do with ADHD, and what people with ADHD can do to keep their brain regulated so they can take advantage of who they are. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever been curious what it would be like to talk to a business coach? To ask direct questions about the problems you or your business might be having, and get direct answers? Chris has been doing business coaching for years, but before he did, he had a business coach of his own - Keir McLaren. Chris hired Keir a few years into Blind’s existence, because he knew he needed someone to help him see what he wasn’t seeing, and could help him get to where he wanted to go. Unfortunately, we lost Keir last year, and his smile, and laugh, and wisdom is something that is missed every day. Recently, we found an archived conversation with Keir from a group of Clubhouse conversations Chris was holding a few years ago. There’s so much knowledge and wisdom that Keir had to pass on to the people who were in the (virtual) room, and we thought it could be helpful to pass that on, in case anyone listening might find themselves in a similar situation, looking for an answer. Finding a mentor, or a coach, can be one of the best decisions to make for yourself. We hope this episode inspires you, and gives you a little taste of the magic that Keir brought when he was with us. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

In everyone’s career there is a moment where you need to make the leap from good to great if you want to keep growing. There’s always a point where everyone wants to level up their brand so they can work on bigger projects, and boost revenue and profit. Working with clients is a skill, just like your art, and in order to make the leap from good to great, you need to have the skills to get from where you are to where you want to go. Some people make that leap quickly, and others struggle with it. If you’re thinking about leveling up, or it’s taking you longer than you’d like, this episode is for you! Mo Ismail, owner of Mocs Media and long time Futur Pro Group member, returns to have a conversation with Chris about the three skills a designer, or really anyone who is dealing with clients, needs to make that leap from good to great. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever considered creating a workshop to teach others? Not just a single lecture that you’re going to give once, but a workshop you can teach in different situations, over and over again? Buckle up, because Rob Fitzpatrick, co-author of The Workshop Survival Guide, is here to talk to Chris about the in’s and out’s of designing a great workshop, and why it’s so important to treat it as your product. Rob shares some of the things he did wrong in his early workshop attempts, the iterations that led to his success, and what keeps an audience activated and engaged. This is a meaty, super sized conversation, because Rob has so many pearls of wisdom to share. A smooth running, educational, and engaging workshop is an art form, and this conversation will give you direct and actionable advice to make it look like you’ve been doing this for years. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Margolis believes that narrative storytelling is the #1 superpower of humanity, and that the three most important, fundamental skills for the future all come from the exercise of storytelling. As the CEO of Storied, a strategic messaging and leadership firm, Michael and his team help leaders and teams stand out through story. But why is story so important? and what makes a great story when it comes to a product or a business? In this episode, Chris and Michael are going to talk about the difference between story and narrative, why disruption should be backed up with data, and why character beats out credentials every time. Beyond just their regular conversation, though, Michael will take Chris through a mock workshop, using Storied’s three step narrative framework. Chris will talk about the Futur’s new project, Brand Lab, and Michael will challenge him to explore different aspects of Brand Lab’s story, so that they can work to find and improve its story. This is a dense and informative conversation, and should give you some things to think about when it comes to developing and refining your own story. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

LinkedIn. The very name conjures a variety of feelings amongst people. Hard to believe, but the social media juggernaut has been around for over two decades, and has over 930 MILLION users worldwide. Needless to say, whether you appreciate it or not, it is a force in the business world, whether you’re looking for a new job, or you’re an HR manager looking for potential recruits, or you’re a CEO looking to connect with people in similar positions, there’s a LOT that can be done on this site. Because it’s not a stereotypical social media site, however, you can’t treat it like any other social site. So, that begs the question - Are you utilizing LinkedIn in a way that is actually beneficial to you? That helps you build your business, or find a better job? Nicole Osborne is a Marketing Coach, mainly working with digital agency owners, who thinks that, more often than not, people aren't fully using LinkedIn for the incredible resource it is. It’s not just a networking site in the vein of Facebook, it is a way for potential clients to find you, get to know you (”date you”, as Nicole puts it), and potentially engage you for work. Chris and Nicole talk about the things that creatives don’t do enough of on the site, what you should try to achieve with your activity on LinkedIn, and why sharing your process is the one thing that can consistently help you connect with people. Nicole shared this quote by George Lucas, creator of Star Wars and Indiana Jones, and it may just be the key to this entire conversation - “When people get to know the people behind your product, and how it’s made, they talk about you more”. Is your LinkedIn profile, or your companies profile, getting people talking? Do they want to know more? If LinkedIn feels like a mystery or a hassle to you, check out this conversation, and let Nicole demystify some of it for you. Have someone you think would be great for the podcast? You can send us a message at [email protected]. Emails to any other Futur addresses will be ignored and deleted. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

A website is an amazing sales tool. It can tell people who you are, what you do, and act as a sort of virtual handshake to begin a relationship between you and a potential customer. Often times, a website might be someone’s first point of contact with you or your business. So how do you optimize it to boost its ability to convert potential clients? There’s a lot of data that you can pull from a website, but are you using it effectively? Amanda Webb is a Digital Marketing and ROI consultant and trainer, who has mastered the ins and outs of analytics and data, and now uses her knowledge and resources to help others better understand and better utilize the information their site gives them. In this episode, she’ll be talking to Chris about data and how it can be used to improve your business, what kind of steps you can take to improve your website conversion rates, and why a well executed “About” page is so important. You don’t want to just grow your email list, you want to get the right people on it, and Amanda will discuss why analytics tools can provide invaluable insights into the potential of your digital marketing endeavors. So tune in, and let Amanda explain why, in her own words - “Once you start measuring something, you can become obsessed by it”. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

AI has become such a buzz term lately. It was the mainstay of sci fi books and movies, for the longest time, and was something everybody thought of as being far in the future. And then Midjourney happened, and Stable Diffusion and ChatGPT. AI is definitely here, right now, and is growing almost exponentially, every single day. Through all of this, we’ve seen people create magical, non existent worlds, wild characters, and some very… weird stuff with AI like Midjourney. People have used ChatGPT to help them develop, research and write all kinds of projects. But what is the next step? This week’s guest thinks the next step is creating the AI of you. Sho Rust was a former student of Chris at Art Center. Growing up in Japan, he was coding from a young age, so technology was second nature to him. This eventually led him to creating Sho.ai, which creates (in their words) an “AI platform that continuously evolves with your brand, automates tedious tasks, seamlessly allowing experts to scale their story”. Sounds pretty cool, right? And when they had perfected the system, Sho knew exactly who he should try it out on - His old instructor, Chris Do. Thus was born the Do Bot. In this weeks conversation, Chris will talk to Sho about how he got to Sho.ai, how they created the Do Bot, and what both of them have learned in this process. It’s a fascinating conversation that feels like a glimpse into the future. Want to test out the Do Bot? It will be coming soon in The Futur Pro Group. For more info, check out: https://thefutur.com/pro-group Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s common sense to think “I have a business. I should sell as much of my product to as many people as I can”. So why do companies, like Rolex or Ferrari, make so much money by limiting the amount of product that they sell? Why would anyone throw up road blocks in front of their own potential customers? And why is creating tension in the supply and demand equation a way to get people to want to buy from you? Daniel Priestley returns to talk with Chris about his concept of being “Oversubscribed”. Daniel asserts that many marketers have forgotten the number one rule of marketing - An imbalance in supply and demand sets both the price and the profit of a product. An “oversubscribed” business, then, is simply one that has limited or constrained supply, and there are more people that want that supply than is available. Daniel argues that you can create this tension between supply and demand by creating an official capacity, make sure people know what it is, and understand that it’s in hot demand. But that’s just simple supply and demand, right? Well, yes, but Daniel is going to take you through some of his methods for artificially creating the tension between supply and demand, so that you can get your business to the point of being oversubscribed. He’ll discuss the three ingredients you need to get people to buy, why “signal collecting” is so important, and the five phases of a bullet proof campaign. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Orly Israel is a communicator who wanted to improve his conversational skills, and realized the best way to do that was to learn how to listen. His concept to achieve his goal, The Listening Table, is just that - A table that he has set up in various cities across the country, where he sits and listens to anyone who wants to talk. His goal is to create a space where the other person can share whatever they need to, in a zone that is free of advice and free of judgment. Those two things are in plentiful supply in almost any conversation people have today, but Orly found out, very quickly, that those two things aren’t what people need. In fact, advice and judgment must be put aside to be a good listener. So what else makes a good listener? And what has setting up and inviting people to this table, over and over again, taught Orly? In this conversation, Chris and Orly will talk about the life changing power of these conversations, not just for the person speaking, but for the listener, as well. Orly will share the lessons he’s learned after having dozens of conversations, sometimes with friendly people, and sometimes not so friendly people. It’s an adventure that he has embarked on to understand his fellow humans more, and one he thinks all of us could benefit from. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Voss is a former FBI negotiator who is using his decades of knowledge to teach others how to negotiate in both life and business. His book Never Split the Difference: Negotiating As If Your Life Depended On It is a Wall Street Journal Best Seller, and Chris is teaching negotiation in classrooms, workshops, and through a popular series on the MasterClass website. In this episode, the two Chris’s (Do and Voss) talk about how negotiation works, whether it’s on a personal level or in sales. Chris Voss discusses the importance of being a straight shooter, why emotional intelligence is such an important part of being able to talk to someone, and the most important question to keep in mind in negotiating with family - Are you negotiating WITH someone, or AGAINST them? They also discuss the power of the “What” question, The Oprah rule, and the power of different tones of voice in negotiation. There’s SO MUCH to understanding negotiation, and while they couldn’t touch on it all, this episode is a fantastic primer led by a master in the subject. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

In our final discussion on the 5 Core Business Principles, Mo Ismail returns to talk to Chris about Attraction Marketing. In todays world, few people are looking at your social profiles by random chance. They’re looking to see who you are, and what you’ve done. One of the strongest way you can attract potential clients is to use those profiles to demonstrate your skills and knowledge in your area of expertise. That way you’re not just building an audience, you’re building trust. In this episode, Mo and Chris talk about a couple of different approaches to creating content and building value to attract the perfect person into your ecosystem. While you may start your career working in a more transactional way, using your time to create trust and expertise through content creation will help establish your personal brand and create an environment where, as Seth Godin say’s, you can “turn strangers into friends, and friends into customers”. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

In the second part of Chris’s discussion with Mo Ismail on the 5 Core Business Principles, he’ll be talking about The Irresistible Offer, and how to create it. It’s natural to feel like “the work should sell itself”, but competition has risen to a level where you have to start creating a product, or service, that is SO attractive to a potential customer or client, that they want to buy from YOU. So how do you do create The Irresistible Offer? Two ways - Either lower the price, or create more value. Since we all know that none of us wants to lower our price, and doing so comes with its own perils, Chris and Mo are going to spend their time talking about how to raise the value of what you do, so the client will utter those magic words - “Take my money!” Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

For much of human history, mankind didn’t have very much in the way of resources. If there was food to eat, we ate it, and we would eat as much as we could, because we didn’t know when our next meal was going to come. Fast forward to the 21st century, and we have an abundance of food and mass produced goods which gives us choice. With this multitude of options, we start to ask ourselves “Why do we choose one over the other?”. Why do people buy? What are the core, psychological elements that get people to choose one brand over the other? In the first episode of a multi part series, Chris is joined by Mo Ismail for a masterclass in the 5 Core Essentials of Business. They’re going to talk about what it means to “decrease the pain, and increase the gain” for a client, so you, as a seller, can provide them a bridge from their current reality to their desired reality. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Whether you’re just starting out in a creative business, or pivoting to a new specialty, finding those first clients is one of the biggest hills you have to climb. So how do you build up your skills and get yourself seen by potential clients? If you’re adding a skill or a specialty, how do you get potential clients to see you as someone who can do more than just what you have already done for them? Mo Ismail returns to talk to Chris about how he went from being a student to landing clients as a freelancer, and how Chris found his first clients while he was still in school, and later found clients when pivoting from Motion Design to Branding. In this conversation, Chris lays out a step by step method to help you build your skills, expand your portfolio, and connect with potential clients, which Mo will summarize as the “5 C’s”. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Money. How does that word make you feel? Some people hear it and think opportunity, success, maybe even happiness. Others have a much more complicated reaction. Chris has fielded a lot of questions and comments about money over the years, and the one thing that is consistent with these questions is that there is a surprising amount of negative attitude towards both money, and the people who have made a fair share of it. But, as Chris argues, money is simply “a score card of how much you are able to create value”. In this episode, Mo Ismail returns to prompt a conversation with Chris about money that’s really about mindset. Chris discusses his work history, and how both needing money, and making money, has effected him in different ways. The two also discuss how your thoughts and ideas, not just about money, but also about success, career, and so much more, are governed by an inner monologue that is ultimately trying to protect you, sometimes to your detriment. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re back with our second episode with YouTube pro and entrepreneur Sean Cannell. Sean is the driving force behind ThinkMedia, a company focused on YouTube strategy and growth. He is also an international speaker and coach that helps entrepreneurs build their influence and income with online video. In this episode, Sean and Chris continue their conversation about the importance of YouTube for entrepreneurs and business owners. Sean goes into topics like building a team, figuring out what to focus your content on, attracting the right audience, and why some of ThinkMedia’s most popular videos work. They also touch on “ethical” clickbait and why a mix of creating value, while also being polarizing, works for content creators, including The Futur. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Sean Cannell returns to the podcast to talk to Chris about why YouTube is the most undervalued social media platform, and how to take advantage of its amazing features. Sean is a successful YouTuber, and founder of ThinkMedia, an organization and YouTube channel focused on helping creators understand new technology, devise strategies, and create more success on YouTube. In the first part of a two part conversation, Sean and Chris talk about why being able to communicate is the most important skill in content creation, and why it must be a life long pursuit. They also discuss other important skills in content creation, why Sean thinks YouTube is the “forgotten” social media platform, and more tips on how to perfect your skills in content creation. As the saying goes, “Attention is a form of currency”, so get ready to take some notes as Sean lays out some truth. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

James Victore is a designer and fine artist, who’s work is part of the collection of the Museum of Modern Art. His stunning, expressive typography has helped to define his work, and is born out of the passion that he feels for the act of creating. He’s always known what he wanted to do, and has spent years whittling away the perfection so many of us suffer from to deliver work that is authentic, vulnerable, and bold. Because personality and humanity are the most important parts of his work. In this episode, Chris talks to James about his life and work - From being given paper, pencil, and old design annuals as a child, to leaving school because he had a vision for his life and work, to a career with an ultimate goal of “being James Victore” and being paid for it. James and Chris talk life, work, and the push and pull between commercialism and artistry, and, more importantly, why James feels you don’t have to separate the two. Interested in James's course on creativity and finding your voice? Head on over to Your Work Is A Gift to learn more, and use code DO50 for $50 off. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Brett Williams is a designer and entrepreneur who runs DesignJoy, a design subscription service. He is essentially a one-man design agency that operates at scale and earns upwards of $1 million in annual revenue. In this podcast episode, Brett gives us a peek into how his business operates, the tools he uses, and what he’s learned after running a design subscription service for six years. It’s not for everyone, but to make something like this work you need two things: to be good and to be fast. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Ventura is the founder of Sub Rosa, a strategy and design firm that works with some of the world’s largest brands, organizations, and startups. He is also a board member and advisor to several organizations, including Behance, The Burning Man Project, and The Smithsonian’s Cooper Hewitt National Design Museum. As if that weren’t impressive enough, he also owns a globally recognized design store in New York’s West Village and is a visiting lecturer at institutions like Princeton University and the United States Military Academy at West Point. In this podcast episode, Michael shares his experience as an entrepreneur, how he spends his precious time, and why his calling is helping other people overcome the obstacles in their way. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices