The Friday Habit

Serial entrepreneur and startup coach Yong-Soo Chung isn’t afraid to take risks. Through a series of different startup experiences, failed job interviews, and the decision to move across the country despite his family’s misgivings, Yong-Soo is proud of the ecommerce and logistics companies he’s founded. He is a man with a mission, and now he enjoys helping other entrepreneurs scale their businesses for optimum growth. Yong-Soo is constantly looking for new ways to challenge himself and grow as a person of influence in his social and professional spheres. He operates from a place of no regrets, choosing to seize each opportunity that comes his way. After gaining experience at a well-known cryptocurrency company, Yong-Soo set out on his own and founded a company selling products that appeal to his personal niche interests. He encourages founders to evaluate their interests based on where they spend their time and money. By discovering the intersection of a specific skill set and a market need or interest, business owners can easily make a profit. One of the best ways to test a great idea is by building an audience through a test market. That way entrepreneurs avoid common pitfalls that lead small businesses to fail within the first few years. Main TopicsYong-Soo’s formative years that planted the seeds for his dreams (03:55)Pivoting in the face of challenges (07:16)Yong-Soo’s experiences with startups (09:17)Regret minimization exercise (12:20)Yong-Soo takes a leap of faith and moves to Bay Area (15:10)Starting his own business (18:40)How Yong-Soo came up with his idea of Urban EDC (20:35)Building an audience before launching (24:15) Episode Linkshttps://urbanedcsupply.com Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

In part 2 of the conversation, branding expert Anthony Butler defines primal storytelling and explains how he uses basic human psychology to create marketing content. Humans tend to make decisions based on emotions and justify their actions after the fact with logic. Anthony’s approach to marketing goes beyond Search Engine Optimization. He dives deep into why people make the choices they do and identifies what basic needs must be met. When companies are able to use their unique skill set to provide a service or product people need, that’s where the magic happens. Primal storytelling in marketing uses a message that is easy to understand for the specific tribe an organization is trying to reach. These messages are typically tied to human emotions and commonly held experiences within the group. Instead of appealing to the masses, Anthony encourages startups to target a niche group that could benefit from what is being offered. Taking a more human approach to sales significantly increases the likelihood that people will want to do business with you. Being your authentic self in business may seem risky, and it can be depending on the situation. But usually clients prefer more personal interactions and online content. The power of storytelling pervades many aspects of the human experience. By harnessing poignant stories as a tool for sales, business owners tap into an ancient art that speaks directly to the heart. Main TopicsAnthony’s content marketing agency (01:05)Evolutionary psychology in relation to sales (04:00)How Anthony made the leap into his own marketing content company (06:30)What is primal storytelling? (10:19)Monetizing niche interests (15:30)Appealing to the consumer’s humanity (18:06)Polarity as a tool to expand business (20:45)The snowflake test (23:05) Episode Linkshttps://www.primalstorytelling.com Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

Anthony Butler is the founder of digital marketing agency Can Do Ideas and the creator of the Primal Storytelling Content System. As an expert in brand storytelling, he uses his education from West Point Military Academy and Ranger School as well as his experiences in army combat and multiple startup businesses to help companies create powerful marketing content. When Anthony first began his career in sales, he was largely self-taught. He also sought the mentorship of an experienced leader who imparted valuable wisdom about being honest. This may seem counterintuitive in an industry many believe is built on manipulation and stretching the truth. High volume sellers figure out what a person needs and strategizes how to get it for them. Some of the best advice he received was about the necessity of building strong relationships within his personal network. A strong, supportive network of like-minded individuals can be the difference between failure and success for a startup, especially within the first few years. Main TopicsAnthony honors his family legacy by attending West Point and serving in the military (02:15)The experimental phase of starting his own businesses (06:00)Anthony learns business principles from self-study and mentorship (10:10)Big sellers approach sales with seemingly counterintuitive principles (12:20)The power of networking to build and scale a business (16:00)Anthony joins an international CEO networking club (18:20) Episode Linkshttps://www.primalstorytelling.com Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

In part two of the discussion with Dr. Tom Epperson, president of InnerWill Leadership Institute, he reminds listeners that leadership is not contained to the workplace but extends into every facet of life. Effective leadership is centered around people and clear communication within relationships, whether that applies to coworkers, family members, or communities. The good news is that there isn’t one personality type that makes the best leaders. Tom coaches individuals within an organization to have difficult conversations, receive honest feedback, and work diligently to strengthen areas of vulnerability regardless of their personality strengths and weaknesses. One of the greatest challenges for leaders in this current climate is navigating change in a way that encourages engagement from team members. When a business is in the process of adapting to change, it’s imperative to demonstrate transparency and community mindset throughout the entire process. That way employees feel a sense of ownership in the process and are more willing to actively participate. Main TopicsThe benefits of giving and receiving constructive feedback (02:45)Abundance mindset vs. lack mentality (05:05)All businesses are a people business (5:38)Personality styles and their relation to leadership (08:50)How leaders can successfully navigate change (14:45)Tom’s book InnerWill: Developing Better People, Braver Leaders, and a Wiser World through the Practice of Values Based Leadership (18:40)Episode Linkshttps://innerwill.org/ Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

Research shows that when people act on their core values, they are more engaged with their work, more fulfilled in their lives, and more likely to attract people and experiences that build their success. Dr. Tom Epperson, president of InnerWill Leadership Institute, coaches leaders to ignite human potential by transforming an organization’s culture with clear core values. Having experienced firsthand the impact of transitioning from a profit-centered business to one that seeks to serve the community, he now helps others make choices that line up with what’s truly important to them. Before an organization can align with its core values, leaders must be able to clearly define their values. This takes work! One way to discover your core values is by reflecting on where you spend your time, money, and energy. Some best practices for implementing values-based leadership in business and at home are building awareness, realizing potential, developing relationships, taking action, and reflecting on choices. Tom utilizes these interconnected approaches to help leaders develop into impactful pillars in their communities. After all, strong leaders lead by example. With intentional action, leaders can create thriving businesses and relationships built on a solid foundation of integrity. Main TopicsWhy Dr. Tom Epperson is all in on leadership (03:35)The events that led to Tom earning his doctorate in leadership (08:00)What is values-based leadership? (09:43)The importance of aligning an organization’s values (13:30)How to bring values in alignment in business or at home (16:25)Introspective questions to help uncover core values (19:50)5 practices for strengthening values-based leadership (21:50)Episode Linkshttps://innerwill.org/ Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

In the second half of this interview with marketing entrepreneur and creative problem solver Hunter Davis, he shares how his struggle with burn out ended up leading his business in a niche direction. As many leaders know firsthand, it’s easy to be overworked when carrying the responsibility of a company’s success. Beyond a stressful work schedule, doing repetitive work without a personal connection to the “why” behind it can also lead to disillusionment with the industry at large. When Hunter realized he no longer felt a passionate connection with the marketing he was creating, he knew he needed to make a shift. Successful organizations tend to focus either on who their target client is or what specialty products or services will produce the highest rates of profitability. Hunter chose to zero in on both. By redirecting his marketing business to benefit a service he deeply believes in, he is able to bring more balance to his work and personal life. Instead of trying to do something new within an old system, he created a whole new approach when working with clients. Now his company works closely with the client using a step by step process that provides clarity and focus for marketing outreach. By observing a specific need, Hunter ventured outside the box to create a service that goes above and beyond typical marketing agencies. Now his company is thriving by providing clients with a whole experience for developing their business strategy rather than simply offering advertising servicesEpisode Linkshttps://thrilledtherapist.com. Main TopicsFeeling disconnected from the “why” can lead to burnout (02:11)Using gut checks to reevaluate the direction of your business (06:30)The beauty of autonomy when you become your own boss (08:20)Systematizing leads to growth (13:06)Focusing by deciding on the “who” and/or the “what” (18:16)Effects of making a large shift in an organization (20:11)Hunter’s process to create focus for clients (22:00)Hunter’s next steps for scaling his business (25:17) Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

Hunter Davis began his entrepreneurial career in eighth grade making films for little league baseball teams. Now with over a decade of experience running his own marketing agency, Hunter continues to scale as his business expands. Early in his career, he felt dissatisfied with the response he received from clients. His video marketing products were meeting clients’ needs, but his goal was to play a more important role in helping them increase visibility and production for their businesses. He expanded his offering by helping companies gain clarity on their marketing message. By writing meaningful scripts that highlighted his clients’ targeted vision, he carved a niche approach for his brand that led to explosive growth.Main TopicsA fun exercise for entrepreneurs- fantasizing about a simple dream job (02:43)Hunter starts his agency fresh out of college and faced challenges early on (06:40)His first entrepreneur experience in middle school filming little league games (09:37)Added value by helping companies gain clarity in their marketing messages (11:50)The risks and rewards of partnership in business (13:40)Hunter scales his business (18:07)Find your niche offering and let it do your marketing for you (21:13)Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.Apple PodcastsSpotifyGoogle Podcasts

Joseph is the CEO of Uvaro, the Career Success platform. An award-winning, five-time technology founder & CEO with multiple successful exits, Joseph is also an expert on HR technology and is a compelling presenter who speaks frequently on the topics of career success, future of work, high-performing cultures, and corporate social responsibility. As a purpose-driven leader, who is recognized for challenging the status-quo, Joseph is driven to help the world’s professionals lead more fulfilling careers. Recap / TakeawaysHow to validate business ideasWhat are the long-term trends?Talk to people with the problems you're trying to solveDo I understand the problem right?Here's how I would solve it. Do I understand the solution right?If I could give it to you right now, what would you pay be more it?The starting point for your culture is your personalityDEFINE - Definition of the values you want your culture to haveMake the names short and memorablePotentially create icons or visuals that represent eachSHARE - How to you share cultureShare stories of people exhibiting your valuesBuild weekly habits around the values (like giving kudos related to your values)SCALE - How do you scale culture?Think about how you could hire for a good culture fit without even being in the interviewDevelop interview questions around your company valuesGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Joseph is the CEO of Uvaro, the Career Success platform. An award-winning, five-time technology founder & CEO with multiple successful exits, Joseph is also an expert on HR technology and is a compelling presenter who speaks frequently on the topics of career success, future of work, high-performing cultures, and corporate social responsibility. As a purpose-driven leader, who is recognized for challenging the status-quo, Joseph is driven to help the world’s professionals lead more fulfilling careers. Recap / TakeawaysHow to validate business ideasWhat are the long-term trends?Talk to people with the problems you're trying to solveDo I understand the problem right?Here's how I would solve it. Do I understand the solution right?If I could give it to you right now, what would you pay be more it?The starting point for your culture is your personalityDEFINE - Definition of the values you want your culture to haveMake the names short and memorablePotentially create icons or visuals that represent eachSHARE - How to you share cultureShare stories of people exhibiting your valuesBuild weekly habits around the values (like giving kudos related to your values)SCALE - How do you scale culture?Think about how you could hire for a good culture fit without even being in the interviewDevelop interview questions around your company valuesGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Erin Sparks is the owner and president of Site Strategics, a company specializing in high-end Web services for small and mid-sized businesses. Erin is also the creative force behind the EDGE of the Web Radio podcast, which interviews recognized thought leaders in marketing and technology, is broadcast weekly to a worldwide audienceRecap / TakeawaysSEO is all about clearly representing your business to Google and other search enginesGoogle is trying to understand a thing or an entity, so you just want to help it understandIf a promise from an SEO firm sounds too good to be true, it probably isYour goal should be to create helpful content for your potential customersYou actually do know about SEO, because you know your own expert subject matterGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Erin Sparks is the owner and president of Site Strategics, a company specializing in high-end Web services for small and mid-sized businesses. Erin is also the creative force behind the EDGE of the Web Radio podcast, which interviews recognized thought leaders in marketing and technology, is broadcast weekly to a worldwide audienceRecap / TakeawaysSEO is all about clearly representing your business to Google and other search enginesGoogle is trying to understand a thing or an entity, so you just want to help it understandIf a promise from an SEO firm sounds too good to be true, it probably isYour goal should be to create helpful content for your potential customersYou actually do know about SEO, because you know your own expert subject matterGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Tim is CEO of Redmond Growth Consulting and has been growing highly successful businesses for over 35 tears including his work at PriceWaterhouseCoopers, growing a software company from 2 to 400 employees then selling it to Intuit, Inc., and helping thousands of business owners gain time and financial freedom. Tim is also an author (the book is POWER TO CREATE) and speaker whose leadership maxims have been featured in John Maxwell’s 21 Irrefutable Laws of Leadership.Recap / TakeawaysOne of the keys to success is successfully managing the painMore important than strategy, marketing, or anything is the tenacity and gritA high performance team is highly motivated and inspired by their leaderYou don't attract what you want, you attract who you areThe missing ingredient is respect (it's not something you demand, it's a gift that you give someoneRespect is valuing the differences without having to agreeProgress is the clashing of ideasWhen someone brings a problem, ask them "how would you like to solve that problem?""The absent one safe is among us"Don't demand things from your team, but show them the wayIf you had a friend that talked about you the way you think about yourself, would they still be your friend?Don't demand perfection, celebrate progressAs a team member, you can make the team more effective by contributing positive energyGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.Subscribe & ReviewIf you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.Voice MemoIf you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected]

Tim is CEO of Redmond Growth Consulting and has been growing highly successful businesses for over 35 tears including his work at PriceWaterhouseCoopers, growing a software company from 2 to 400 employees then selling it to Intuit, Inc., and helping thousands of business owners gain time and financial freedom. Tim is also an author (the book is POWER TO CREATE) and speaker whose leadership maxims have been featured in John Maxwell’s 21 Irrefutable Laws of Leadership.Recap / TakeawaysOne of the keys to success is successfully managing the painMore important than strategy, marketing, or anything is the tenacity and gritA high performance team is highly motivated and inspired by their leaderYou don't attract what you want, you attract who you areThe missing ingredient is respect (it's not something you demand, it's a gift that you give someoneRespect is valuing the differences without having to agreeProgress is the clashing of ideasWhen someone brings a problem, ask them "how would you like to solve that problem?""The absent one safe is among us"Don't demand things from your team, but show them the wayIf you had a friend that talked about you the way you think about yourself, would they still be your friend?Don't demand perfection, celebrate progressAs a team member, you can make the team more effective by contributing positive energyGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.Subscribe & ReviewIf you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.Voice MemoIf you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected]

Michelle Brody, PhD, is an executive coach and clinical psychologist who brings 25 years of experience in both corporate and family settings to the challenging problem of interactional conflict. Her specialty as a coach is in guiding teams that have complicated dynamics, and helping them reach greater collaboration, improve communication, and resolve tension.Recap / TakeawaysWhen having a fight with your partner, identify what the conflicting values are that you're fighting aboutFocus on getting good at repair conversations first, then get better at stopping in the middle of a fightIf you want to have a repair conversation, say what your intentions are before you start talkingAll of us have a suit of armor we put on when we're under threatEveryone on the team, including the leader, must own their armorIdentify the threats for yourself and the timeOwn your armor (the way you react)Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.

Michelle Brody, PhD, is an executive coach and clinical psychologist who brings 25 years of experience in both corporate and family settings to the challenging problem of interactional conflict. Her specialty as a coach is in guiding teams that have complicated dynamics, and helping them reach greater collaboration, improve communication, and resolve tension.Recap / TakeawaysWhen having a fight with your partner, identify what the conflicting values are that you're fighting aboutFocus on getting good at repair conversations first, then get better at stopping in the middle of a fightIf you want to have a repair conversation, say what your intentions are before you start talkingAll of us have a suit of armor we put on when we're under threatEveryone on the team, including the leader, must own their armorIdentify the threats for yourself and the timeOwn your armor (the way you react)Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.

Today we have two amazing guests from The Perk, a leadership and culture development company! Steph Richter and Emily Edeman are Leadership Coach & Company Culture Consultants. Ben has personally hired them to help him with developing the culture at Knapsack.Main Topic NotesWhat is company culture?How can a business owner solidify their culture and have it work even when they're gone?How can a business owner develop better leaders to take things off of their shoulders?What is DEI, and what can small business owners do to be proactive with DEI?Recap / TakeawaysCulture is the daily behaviors of you and the people on your teamYour company has a culture whether you know it or notCulture is continuously evolving and changingInstead of having core values, define core behaviors to make your culture extremely clearReview your core behaviors on a weekly basisAsk potential hires questions that relate to your core behaviorsDEI isn't only about recruitment, there's more you can doGet your info from more diverse sources (different authors or podcast hosts)Use a scorecard to be more objective in your hiring process (this helps overcome biases)Great cultures are built on trust, communication and alignmentTo keep remote workers, have a weekly team meeting (everyone has their own screen)Have 1-on-1's on a weekly basisGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.Subscribe & ReviewIf you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.Voice MemoIf you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected]

Today we have two amazing guests from The Perk, a leadership and culture development company! Steph Richter and Emily Edeman are Leadership Coach & Company Culture Consultants. Ben has personally hired them to help him with developing the culture at Knapsack.Main Topic NotesWhat is company culture?How can a business owner solidify their culture and have it work even when they're gone?How can a business owner develop better leaders to take things off of their shoulders?What is DEI, and what can small business owners do to be proactive with DEI?Recap / TakeawaysCulture is the daily behaviors of you and the people on your teamYour company has a culture whether you know it or notCulture is continuously evolving and changingInstead of having core values, define core behaviors to make your culture extremely clearReview your core behaviors on a weekly basisAsk potential hires questions that relate to your core behaviorsDEI isn't only about recruitment, there's more you can doGet your info from more diverse sources (different authors or podcast hosts)Use a scorecard to be more objective in your hiring process (this helps overcome biases)Great cultures are built on trust, communication and alignmentTo keep remote workers, have a weekly team meeting (everyone has their own screen)Have 1-on-1's on a weekly basisGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.Subscribe & ReviewIf you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.Voice MemoIf you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected]

Amy Hardison White has been in the startup world since before the bubble, with a background in copywriting and content marketing. Her focus today is helping accounting startups and payment providers acquire new users with targeted content strategy. Recap / TakeawaysTake notes on what is happening in customer conversations.Where are your target customers hanging out online?Consider the strengths and weaknesses of your team (writing, video, etc)Repurposing your content (make your podcast into an article or video)If you don't have time to write it, have someone on your team interview you.It's okay to lower your own expectations on production value—just get it out there!Check out "Obviously Awesome" book (about product positioning)Links:https://www.amyhardisonwhite.comAmy's Podcast: Scrappy Fintech Marketing https://www.amyhardisonwhite.com/podcastObviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love ItGo to TheFridayHabit.com where you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.Subscribe & ReviewIf you enjoyed this episode please subscribe and leave us a review in the Apple podcasts

Amy Hardison White has been in the startup world since before the bubble, with a background in copywriting and content marketing. Her focus today is helping accounting startups and payment providers acquire new users with targeted content strategy. Recap / TakeawaysTake notes on what is happening in customer conversations.Where are your target customers hanging out online?Consider the strengths and weaknesses of your team (writing, video, etc)Repurposing your content (make your podcast into an article or video)If you don't have time to write it, have someone on your team interview you.It's okay to lower your own expectations on production value—just get it out there!Check out "Obviously Awesome" book (about product positioning)Links:https://www.amyhardisonwhite.comAmy's Podcast: Scrappy Fintech Marketing https://www.amyhardisonwhite.com/podcastObviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love ItGo to TheFridayHabit.com where you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.Subscribe & ReviewIf you enjoyed this episode please subscribe and leave us a review in the Apple podcasts

Pamela Gail Johnson founded the Society of Happy People in 1998, created the first three globally celebrated happiness holidays, and is the author of Practical Happiness: Four Principles to Improve Your Life. She was an award-winning salesperson for American Express and Staples, and now helps leaders and teams create happier workplace cultures.Main Topic NotesWhat does happiness mean to you? (When we're feeling good)Can people that complain and are negative be happy? Is that what makes them happy?Is happiness elusive?Happiness zappersChaosFearAnnoyancesControllable vs. uncontrollableHow can we learn more about these 31 types of happiness?Four Principles to Improve Your LifeHappiness is personalHappiness zappers are manageableHappiness changes as you changeHappiness is not always the sameRecap / TakeawaysHappiness is personal (people have different set points of happiness, and that's ok)Entrepreneurs are happier on average than traditional employeesIf you're very unhappy, happiness might be too high of an aspiration to start with. Just get to a neutral point firstA fake smile can actually trigger endorphins and trigger real happinessSmiling during sales calls can help increase sales, even if you're not on a video callMake sure your goals are your own, not society's goals for youSometimes Happiness can just be feeling a little bit better than the moment beforeWe tend to minimize happy moments (we're really happier than we might think)Connect with Pamelapamelagailjohnson.comConnect With UsGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Pamela Gail Johnson founded the Society of Happy People in 1998, created the first three globally celebrated happiness holidays, and is the author of Practical Happiness: Four Principles to Improve Your Life. She was an award-winning salesperson for American Express and Staples, and now helps leaders and teams create happier workplace cultures.Main Topic NotesWhat does happiness mean to you? (When we're feeling good)Can people that complain and are negative be happy? Is that what makes them happy?Is happiness elusive?Happiness zappersChaosFearAnnoyancesControllable vs. uncontrollableHow can we learn more about these 31 types of happiness?Four Principles to Improve Your LifeHappiness is personalHappiness zappers are manageableHappiness changes as you changeHappiness is not always the sameRecap / TakeawaysHappiness is personal (people have different set points of happiness, and that's ok)Entrepreneurs are happier on average than traditional employeesIf you're very unhappy, happiness might be too high of an aspiration to start with. Just get to a neutral point firstA fake smile can actually trigger endorphins and trigger real happinessSmiling during sales calls can help increase sales, even if you're not on a video callMake sure your goals are your own, not society's goals for youSometimes Happiness can just be feeling a little bit better than the moment beforeWe tend to minimize happy moments (we're really happier than we might think)Connect with Pamelapamelagailjohnson.comConnect With UsGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

An early employee of Apple and Head of Innovation at Redbox, Mark Achler has been creating and investing in tech startups since 1986. Today, he is a founding partner of MATH Venture Partners, a technology venture capital fund, and an adjunct professor at the Northwestern Kellogg School of Management.Mert Iseri co-founded SwipeSense, a healthcare technology company acquired by SC Johnson in 2020. Prior to that, he co-founded Design for America, a national network of students using design thinking to create social impact, now part of the IBM Watson Foundation. He is currently an Entrepreneur in Residence at MATH Venture Partners.Main Topic NotesHow to sell your startupThe importance of FAIR - Fit, alignment, integration and rationaleHaving an annual Exit TalkRecap / TakeawaysDon't see interactions as a single transactional moment in time, but as the start of a long-term relationshipStay humble and give backWhen you're a good manager, it's not about you, it's about your employees. You have to help them grow in their career and that will build trustDon't view selling your startup as an ending, but the beginning of something new to comeWhen you sell you must make sure the buyers, employees, and customers are all considered and valuedFind a buyer that makes what you do more valuable togetherDon't wait to start talking to potential buyers when you want to sell. Start years before.FAIRFitIs there is a cultural fit between the companies?AlignmentAre you aligned internally and with the acquiring company?IntegrationIs there a plan in place where these companies can deliver value together?RationaleCan you explain why joining forces strategically multiplies value?Annual exit talkHave a scheduled yearly time for the CEO to talk about how they're feeling about an exitDepending on why and when you're being bought, you can focus on adding value in that areaConnect with MertTwitterLinkedInConnect with MarkLinkedInExit Right BookConnect With UsGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.

An early employee of Apple and Head of Innovation at Redbox, Mark Achler has been creating and investing in tech startups since 1986. Today, he is a founding partner of MATH Venture Partners, a technology venture capital fund, and an adjunct professor at the Northwestern Kellogg School of Management.Mert Iseri co-founded SwipeSense, a healthcare technology company acquired by SC Johnson in 2020. Prior to that, he co-founded Design for America, a national network of students using design thinking to create social impact, now part of the IBM Watson Foundation. He is currently an Entrepreneur in Residence at MATH Venture Partners.Main Topic NotesHow to sell your startupThe importance of FAIR - Fit, alignment, integration and rationaleHaving an annual Exit TalkRecap / TakeawaysDon't see interactions as a single transactional moment in time, but as the start of a long-term relationshipStay humble and give backWhen you're a good manager, it's not about you, it's about your employees. You have to help them grow in their career and that will build trustDon't view selling your startup as an ending, but the beginning of something new to comeWhen you sell you must make sure the buyers, employees, and customers are all considered and valuedFind a buyer that makes what you do more valuable togetherDon't wait to start talking to potential buyers when you want to sell. Start years before.FAIRFitIs there is a cultural fit between the companies?AlignmentAre you aligned internally and with the acquiring company?IntegrationIs there a plan in place where these companies can deliver value together?RationaleCan you explain why joining forces strategically multiplies value?Annual exit talkHave a scheduled yearly time for the CEO to talk about how they're feeling about an exitDepending on why and when you're being bought, you can focus on adding value in that areaConnect with MertTwitterLinkedInConnect with MarkLinkedInExit Right BookConnect With UsGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.

We're celebrating 100 episodes of The Friday Habit with a look back at Mark and Ben's top favorite episodes so far. Thank you to everyone who has listened and learned alongside of us! We're looking forward to the next 100!Ben's Favorite Episodes:1. Episode #21: Morning Rituals for a Better Life2. Episodes #62-63: How to Live Every Day Like It's Friday with Mark Labriola IIEpisode 62: https://podcasts.apple.com/us/podcast/the-friday-habit/id1495985093?i=1000515445923Episode 63: https://podcasts.apple.com/us/podcast/the-friday-habit/id1495985093?i=10005163912403. #23-24: Productize Your Business with Greg HickmanEpisode 23: https://podcasts.apple.com/us/podcast/the-friday-habit/id1495985093?i=1000482326652Episode 24: https://podcasts.apple.com/us/podcast/the-friday-habit/id1495985093?i=1000483974221Mark's Favorite Episodes:Episode #42: Thinking Time: Your New Secret Weapon2. Episodes #12-13: Stop Trading Your Time for Money with Jonathan StarkEpisode 12: https://podcasts.apple.com/us/podcast/the-friday-habit/id1495985093?i=1000471734097Episode 13: https://podcasts.apple.com/us/podcast/the-friday-habit/id1495985093?i=10004724841603. Episode #2: Strategies to Beat ProcrastinationConnect With UsGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Natalie Dawson is the EVP and Partner of Cardone Ventures, a management consulting firm designed to help businesses grow, and the author of the new book, TeamWork: How to Build a High-Performance Team. This book covers all the nuts and bolts of what goes into building an incredible team including what it takes to attract strong talent, how to write a compelling job description, and even the best practices for onboarding someone new.Natalie Dawson is an expert in developing people and building scalable teams. She has interviewed, hired, trained, and led thousands of employees over the course of her career, most recently as Co-Founder and Partner of Cardone Ventures, a management consulting, joint ventures, and private equity firm that helps business owners achieve their personal, professional, and financial goals through the growth of their business. With no cost of capital, no outside investment, in 30 months Cardone Ventures has generated 60 million in revenue and over 30 million in EBITDA. Natalie is responsible for the operations and finding, hiring, aligning, developing and retaining the team that allows the business to scale profitably.Main Topic NotesHow can you predict whether new hires will be a good fit for the rest of the team?What are your 5-year professional goals?Personality assessment (R3 assessment) - measure stabilityDISC Assessment or Myers BriggsTell us about some mistakes you've made and what you learned from them?How do you pitch an idea or a vision to a team? How do you get them all on board?Vision: Imagine a world (share with them the vision)Commitment: Ask them to deliver something specific, you make a commitment tooExecution: Define everything that needs to happenWhat are some practical ways to keep all of your team on the same page as it gets bigger?Daily all team meeting where you share wins from yesterdayWhat are some practical tips for onboarding new hires? (what's the right and wrong way?)Onboarding is like bootcamp (immerse them quickly to see if they have what it takes)How do you do training?Have a SOPTell me, show me, let me, coach meHow can you make letting someone go less painful?You have to correct people in the moment when something goes wrongMove quickly into giving warnings and performance improvement planTeamwork BookPhase 1: Alignment (mission, vision, core values, interview process)Phase 2: Development (read books either your team will help you grow, or you'll have to outsource)Phase 3: Transition (upward in the organization, or transition out)Recap / TakeawaysAsk: What are your 5-year professional goals?Have potential hires take a DISC Assessment or Myers BriggsWhen you're pitching a team, first you say "Imagine a world" to set the future visionWhen your team grows, do a daily all team meeting sharing wins to keep people on the same pageOnboarding is like bootcamp (immerse them quickly to see if they have what it takes)When training, use the Tell me, show me, let me, coach me methodYou have to correct people in the moment when something goes wrong so that it doesn't become too emotionalConsider making it so that everyone on the team can bring in a lead and get a commission10-20% incentive targetConnect With Nataliehttps://www.cardoneventures.comhttps://www.instagram.com/natalieworkman/Connect With UsGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Natalie Dawson is the EVP and Partner of Cardone Ventures, a management consulting firm designed to help businesses grow, and the author of the new book, TeamWork: How to Build a High-Performance Team. This book covers all the nuts and bolts of what goes into building an incredible team including what it takes to attract strong talent, how to write a compelling job description, and even the best practices for onboarding someone new.Natalie Dawson is an expert in developing people and building scalable teams. She has interviewed, hired, trained, and led thousands of employees over the course of her career, most recently as Co-Founder and Partner of Cardone Ventures, a management consulting, joint ventures, and private equity firm that helps business owners achieve their personal, professional, and financial goals through the growth of their business. With no cost of capital, no outside investment, in 30 months Cardone Ventures has generated 60 million in revenue and over 30 million in EBITDA. Natalie is responsible for the operations and finding, hiring, aligning, developing and retaining the team that allows the business to scale profitably.Main Topic NotesHow can you predict whether new hires will be a good fit for the rest of the team?What are your 5-year professional goals?Personality assessment (R3 assessment) - measure stabilityDISC Assessment or Myers BriggsTell us about some mistakes you've made and what you learned from them?How do you pitch an idea or a vision to a team? How do you get them all on board?Vision: Imagine a world (share with them the vision)Commitment: Ask them to deliver something specific, you make a commitment tooExecution: Define everything that needs to happenWhat are some practical ways to keep all of your team on the same page as it gets bigger?Daily all team meeting where you share wins from yesterdayWhat are some practical tips for onboarding new hires? (what's the right and wrong way?)Onboarding is like bootcamp (immerse them quickly to see if they have what it takes)How do you do training?Have a SOPTell me, show me, let me, coach meHow can you make letting someone go less painful?You have to correct people in the moment when something goes wrongMove quickly into giving warnings and performance improvement planTeamwork BookPhase 1: Alignment (mission, vision, core values, interview process)Phase 2: Development (read books either your team will help you grow, or you'll have to outsource)Phase 3: Transition (upward in the organization, or transition out)Recap / TakeawaysAsk: What are your 5-year professional goals?Have potential hires take a DISC Assessment or Myers BriggsWhen you're pitching a team, first you say "Imagine a world" to set the future visionWhen your team grows, do a daily all team meeting sharing wins to keep people on the same pageOnboarding is like bootcamp (immerse them quickly to see if they have what it takes)When training, use the Tell me, show me, let me, coach me methodYou have to correct people in the moment when something goes wrong so that it doesn't become too emotionalConsider making it so that everyone on the team can bring in a lead and get a commission10-20% incentive targetConnect With Nataliehttps://www.cardoneventures.comhttps://www.instagram.com/natalieworkman/Connect With UsGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Have you ever wanted to know How to Document and Delegate What You Do So Your Company Can Grow Beyond You? Well you're in luck, today we have Chris Ronzio the founder and CEO of Trainual.Chris Ronzio is the founder and CEO of Trainual, a leading SaaS platform that transforms the way small businesses onboard, train and scale their teams. Chris is the host of “The Fastest Growing Companies” and “Organize Chaos” podcasts as well as the author of the best-selling book “The Business Playbook - How to Document and Delegate What You Do So Your Company Can Grow Beyond You."Connect With Christrainual.com@chrisronzio on InstagramConnect With UsGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Have you ever wanted to know How to Document and Delegate What You Do So Your Company Can Grow Beyond You? Well you're in luck, today we have Chris Ronzio the founder and CEO of Trainual.Chris Ronzio is the founder and CEO of Trainual, a leading SaaS platform that transforms the way small businesses onboard, train and scale their teams. Chris is the host of “The Fastest Growing Companies” and “Organize Chaos” podcasts as well as the author of the best-selling book “The Business Playbook - How to Document and Delegate What You Do So Your Company Can Grow Beyond You."Connect With Christrainual.com@chrisronzio on InstagramConnect With UsGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with Local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day.Icebreaker QuestionWould you rather be chronically under-dressed or overdressed?Recap / TakeawaysIf you want to keep people, make sure your business a place where YOU would want to workMake sure you create a well-running machine so you can pay your people betterIf you want to systemize your business, you have to say no to business that doesn't fit your processIf you want to build a great business, you must work in your business, on your business, and on yourselfIf things are slow, you can manufacture momentum by proactively creating opportunitiesIf you build your business debt-free, then it's easier to sellAlways be helpful to your customers, even if it's not directly profitableNo matter what, Bryan was committed to working on his best ideaBeing consistent on a daily basis is a superpowerFocusing on the input metrics and not just the outputBooks Bryan mentioned:The E-Myth - Michael GerberBuilt to Sell - John WarrillowGrinding it Out - Ray KrocThe Startup Owner's Manual - Steve Blank and Bob DorfThe Lean Startup - Eric RiesThe 7 Habits of Highly Effective People - Stephen CoveyConnect With Bryanwww.greenpal.com@bryanmclayton on InstagramConnect With UsGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with Local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day.Icebreaker QuestionWould you rather be chronically under-dressed or overdressed?Recap / TakeawaysIf you want to keep people, make sure your business a place where YOU would want to workMake sure you create a well-running machine so you can pay your people betterIf you want to systemize your business, you have to say no to business that doesn't fit your processIf you want to build a great business, you must work in your business, on your business, and on yourselfIf things are slow, you can manufacture momentum by proactively creating opportunitiesIf you build your business debt-free, then it's easier to sellAlways be helpful to your customers, even if it's not directly profitableNo matter what, Bryan was committed to working on his best ideaBeing consistent on a daily basis is a superpowerFocusing on the input metrics and not just the outputBooks Bryan mentioned:The E-Myth - Michael GerberBuilt to Sell - John WarrillowGrinding it Out - Ray KrocThe Startup Owner's Manual - Steve Blank and Bob DorfThe Lean Startup - Eric RiesThe 7 Habits of Highly Effective People - Stephen CoveyConnect With Bryanwww.greenpal.com@bryanmclayton on InstagramConnect With UsGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Life is full of important decisions, and they all have consequences. Large or small, positive or negative, intended or unintended. Would you consider yourself wise when it comes to the choices you make? Well, lets talk more about that with Kayvan Kian on todays episode of the Friday HabitKayvan Kian is an entrepreneur, teacher, and senior advisor to McKinsey & Company in Amsterdam, whose work has helped thousands of leaders and teams thrive during difficult times.As the founder of the Young Leaders Forum, Kayvan has given guest lectures at Harvard Business School, HEC, Sciences Po, and more. His first book, "What Is Water?: How Young Leaders Can Thrive in an Uncertain World", became an instant bestseller. He holds an MBA from INSEAD in France and a degree in both economics and law from the Erasmus University in the Netherlands.Listen to Kayvan’s previous episodes here:Episode 83 & 84: Scale Your Company & Protect Your Culture with Kayvan KianRecap / TakeawaysEven when bad things are happening, you can choose to focus on and appreciate the goodWhen you're making a decision, ask yourself "What would a wise person do in this situation?"If you don't make a decision, that's actually a decision tooPhilosophersCleobulus - We shouldn't become arrogant in good times or humble ourselves in bad times.Socrates - Is that really so? Is it really an opportunity, or does it just look like one? (skeptic)Nietzsche - Whatever you're doing today is going to recur and come back an infinite amount of times. Would you still choose to do this if it keeps happening an infinite amount of times?Talus - Maybe this isn't the first time this has happened. Maybe something like this has happened before. Are you aware of the patterns of life. (if you are aware, you are better able to predict)Hippocrates - First, do no harm. False premise is: How can the result not be great if your intentions are good? Connect with Kayvanhttps://kayvankian.comConnect with usGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Life is full of important decisions, and they all have consequences. Large or small, positive or negative, intended or unintended. Would you consider yourself wise when it comes to the choices you make? Well, lets talk more about that with Kayvan Kian on todays episode of the Friday HabitKayvan Kian is an entrepreneur, teacher, and senior advisor to McKinsey & Company in Amsterdam, whose work has helped thousands of leaders and teams thrive during difficult times.As the founder of the Young Leaders Forum, Kayvan has given guest lectures at Harvard Business School, HEC, Sciences Po, and more. His first book, "What Is Water?: How Young Leaders Can Thrive in an Uncertain World", became an instant bestseller. He holds an MBA from INSEAD in France and a degree in both economics and law from the Erasmus University in the Netherlands.Listen to Kayvan’s previous episodes here:Episode 83 & 84: Scale Your Company & Protect Your Culture with Kayvan KianRecap / TakeawaysEven when bad things are happening, you can choose to focus on and appreciate the goodWhen you're making a decision, ask yourself "What would a wise person do in this situation?"If you don't make a decision, that's actually a decision tooPhilosophersCleobulus - We shouldn't become arrogant in good times or humble ourselves in bad times.Socrates - Is that really so? Is it really an opportunity, or does it just look like one? (skeptic)Nietzsche - Whatever you're doing today is going to recur and come back an infinite amount of times. Would you still choose to do this if it keeps happening an infinite amount of times?Talus - Maybe this isn't the first time this has happened. Maybe something like this has happened before. Are you aware of the patterns of life. (if you are aware, you are better able to predict)Hippocrates - First, do no harm. False premise is: How can the result not be great if your intentions are good? Connect with Kayvanhttps://kayvankian.comConnect with usGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Today we're speaking with someone who started out as a portrait photographer but is now know as a business coach, TEDx speaker, podcaster, and the author of the books Lingo and The Self Employed Life. Jeffrey Shaw, welcome to The Friday Habit.Recap / TakeawaysBecoming self-employed is about becoming a bolder version of yourselfBeing self-employed is like personal growth on steroidsIn business you can either change who you are, or you can find the people who are waiting for you to show upYour own unique perspective is even more unique than your DNAYou will only go as far as you believe you deserveSelf-Employed EcosystemPersonal DevelopmentBusiness StrategiesDaily HabitsDon't fear building something, instead you should fear not supporting what you buildYou can't control the results, but you can control the environment you createConnect with Jeffreyjeffreyshaw.com/self-employed-business-instituteConnect with usGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Today we're speaking with someone who started out as a portrait photographer but is now know as a business coach, TEDx speaker, podcaster, and the author of the books Lingo and The Self Employed Life. Jeffrey Shaw, welcome to The Friday Habit.Recap / TakeawaysBecoming self-employed is about becoming a bolder version of yourselfBeing self-employed is like personal growth on steroidsIn business you can either change who you are, or you can find the people who are waiting for you to show upYour own unique perspective is even more unique than your DNAYou will only go as far as you believe you deserveSelf-Employed EcosystemPersonal DevelopmentBusiness StrategiesDaily HabitsDon't fear building something, instead you should fear not supporting what you buildYou can't control the results, but you can control the environment you createConnect with Jeffreyjeffreyshaw.com/self-employed-business-instituteConnect with usGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Ben and Mark talk to Erik Huberman, the founder and CEO of Hawke Media, the fastest growing marketing consultancy in the United States.Recap / TakeawaysThere's a perception and reality with every job and you have to determine whether the hard parts are worth itIf you're early in your career, go try a bunch of jobs and find out what's worth itStress isn't necessarily a bad thing, that's what helps you growIf you don't have difficult challenges, the wins don't feel as goodManaging a large business can be like walking an elephant down a narrow pathYou have to be a numbers person to run a successful businessBuild a model, then project out what it looks like if you get biggerIf you want to win the Superbowl, build a team of people who have won the Superbowl beforePre-Order Erik's book The Hawk MethodVisit: hawkemethod.comGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business. If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app. If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] Thanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Ben and Mark talk to Erik Huberman, the founder and CEO of Hawke Media, the fastest growing marketing consultancy in the United States.Recap / TakeawaysThere's a perception and reality with every job and you have to determine whether the hard parts are worth itIf you're early in your career, go try a bunch of jobs and find out what's worth itStress isn't necessarily a bad thing, that's what helps you growIf you don't have difficult challenges, the wins don't feel as goodManaging a large business can be like walking an elephant down a narrow pathYou have to be a numbers person to run a successful businessBuild a model, then project out what it looks like if you get biggerIf you want to win the Superbowl, build a team of people who have won the Superbowl beforePre-Order Erik's book The Hawk MethodVisit: hawkemethod.comGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business. If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app. If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] Thanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Chad Willardson is the President of Pacific Capital, a fiduciary wealth advisory firm he founded in 2011 that serves entrepreneurs and families. His bestselling first book, Stress-Free Money, has been featured in Forbes’s “21 Books To Read In 2021” and on NBC News and Yahoo Finance. Chad has appeared in The Wall Street Journal, Inc., U.S. News & World Report, Investment News, Entrepreneur, and Financial Advisor Magazine. He lives in Southern California with his wife, Amber, and their five children.Main Topic NotesGive us a brief overview of how things have been for you since writing Stress-Free Money. What inspired you to focus your attention on financial education for children for your new book?At what age should parents be talking to their children about the skills you mention in your book?What are the seven skills kids should know before adulthood, in your professional opinion? Why are these skills important?What should parents teach their children about “money now vs. money later”?Speaking of being “smart, not spoiled,” (how) should parents distribute allowances to their children?What are some learning activities parents can do with their children to make learning about money fun?Recap / TakeawaysFiduciaries are different from financial advisors because they are legally required to look out for the clients best interest instead of selling a product like insuranceWays you can help your kids be smart with money:Give your kids 3 jars - spending saving givingStart having conversations with your kids about money younger7 things kids should know about moneyInvest early and oftenHire your kids to do work around the officeOpen a Roth IRA in their nameBorrow wiselyKnow your cash flow (income and expenses)Teach about how much stuff really costsTalking taxesTaxes are your #1 expense, so you better know your stuffLearn to earnCreate a menu of opportunity so your kids can earn moneyLet the kids go around and find a job to do and offer a priceProtect who and what you care aboutGive generouslyWhen you travel internationally, you could set aside a day for serviceMoney doesn't buy happiness, but it does give your more choices and freedoms. It gives more opportunity to make a greater impact for others.Action Item:Start having more conversations about personal finance in your family.Connect with ChadPacificCapital.comLinkedinGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Chad Willardson is the President of Pacific Capital, a fiduciary wealth advisory firm he founded in 2011 that serves entrepreneurs and families. His bestselling first book, Stress-Free Money, has been featured in Forbes’s “21 Books To Read In 2021” and on NBC News and Yahoo Finance. Chad has appeared in The Wall Street Journal, Inc., U.S. News & World Report, Investment News, Entrepreneur, and Financial Advisor Magazine. He lives in Southern California with his wife, Amber, and their five children.Main Topic NotesGive us a brief overview of how things have been for you since writing Stress-Free Money. What inspired you to focus your attention on financial education for children for your new book?At what age should parents be talking to their children about the skills you mention in your book?What are the seven skills kids should know before adulthood, in your professional opinion? Why are these skills important?What should parents teach their children about “money now vs. money later”?Speaking of being “smart, not spoiled,” (how) should parents distribute allowances to their children?What are some learning activities parents can do with their children to make learning about money fun?Recap / TakeawaysFiduciaries are different from financial advisors because they are legally required to look out for the clients best interest instead of selling a product like insuranceWays you can help your kids be smart with money:Give your kids 3 jars - spending saving givingStart having conversations with your kids about money younger7 things kids should know about moneyInvest early and oftenHire your kids to do work around the officeOpen a Roth IRA in their nameBorrow wiselyKnow your cash flow (income and expenses)Teach about how much stuff really costsTalking taxesTaxes are your #1 expense, so you better know your stuffLearn to earnCreate a menu of opportunity so your kids can earn moneyLet the kids go around and find a job to do and offer a priceProtect who and what you care aboutGive generouslyWhen you travel internationally, you could set aside a day for serviceMoney doesn't buy happiness, but it does give your more choices and freedoms. It gives more opportunity to make a greater impact for others.Action Item:Start having more conversations about personal finance in your family.Connect with ChadPacificCapital.comLinkedinGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Top business apps we've been geeking out about in 2021Ben's #3: Noted https://www.notedapp.ioMark's #3: Convert Calculator https://www.convertcalculator.coBen's #2: Notion https://www.notion.soMark's #2: Pixieset https://pixieset.comBen's #1: Miro https://miro.comMark's #1: Bonsai https://www.hellobonsai.com Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Kayvan Kian wrote the bestselling book What is Water: How Young Leaders Can Thrive in an Uncertain World. Kayvan’s book and his work as a consultant with Mckinsey seeks to show young leaders how to grow, how to thrive, and how to contribute in any situation.Recap / TakeawaysCreation is a magical thing that's always happening all around usYoung leaders often have more overwhelm, doubts, and insecuritiesWhat is Water book: Fish don't know what water isYou need to become better aware of your context (what's around you)He who has a why to live for can bear almost any how. (Nietzsche)You can transform many difficult situations to a positive if you find the why behind itYou must know yourself (what are you good at, not good at)Making better choices Ask yourself questions to narrow down your criteria:Which one makes more money?What aligns with my values?What do I personally want?What things do you want prevent?Scaling + Growing companiesHow do you make sure founder isn't a bottleneck?Come up with criteria for decision makingHow to best utilize the talent you currently have?People might have been hired for a unique skill, but people have more than that one skillHow to protect the culture that you have? You don't notice what your culture isGet an outside perspective - get input from new team members, customers, outside consultantsHow to take things to the next levelDon't just look back and measure things that have already happened. Instead find indicators that are forward-looking that you have control over and can measureAsk yourself: What does success look like? Given that picture of success, if we keep doing what we're doing, how confident are we that we have a good shot at this?Action ItemThink about what you're contributing to in the bigger sense (for yourself, friends, family, team, and society)Connect with Kayvanhttps://nl.linkedin.com/in/kayvan"What is Water"Connect with usGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Kayvan Kian wrote the bestselling book What is Water: How Young Leaders Can Thrive in an Uncertain World. Kayvan’s book and his work as a consultant with Mckinsey seeks to show young leaders how to grow, how to thrive, and how to contribute in any situation.Recap / TakeawaysCreation is a magical thing that's always happening all around usYoung leaders often have more overwhelm, doubts, and insecuritiesWhat is Water book: Fish don't know what water isYou need to become better aware of your context (what's around you)He who has a why to live for can bear almost any how. (Nietzsche)You can transform many difficult situations to a positive if you find the why behind itYou must know yourself (what are you good at, not good at)Making better choices Ask yourself questions to narrow down your criteria:Which one makes more money?What aligns with my values?What do I personally want?What things do you want prevent?Scaling + Growing companiesHow do you make sure founder isn't a bottleneck?Come up with criteria for decision makingHow to best utilize the talent you currently have?People might have been hired for a unique skill, but people have more than that one skillHow to protect the culture that you have? You don't notice what your culture isGet an outside perspective - get input from new team members, customers, outside consultantsHow to take things to the next levelDon't just look back and measure things that have already happened. Instead find indicators that are forward-looking that you have control over and can measureAsk yourself: What does success look like? Given that picture of success, if we keep doing what we're doing, how confident are we that we have a good shot at this?Action ItemThink about what you're contributing to in the bigger sense (for yourself, friends, family, team, and society)Connect with Kayvanhttps://nl.linkedin.com/in/kayvan"What is Water"Connect with usGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Shawn is a serial entrepreneur, having started and managed more than a dozen businesses, up to $100 million in revenue, involving products and services across a wide range of verticals. In the process, he has managed thousands of employees servicing tens of thousands of customers, large and small, from consumers to small to medium-sized businesses and even governmental entities.Main Topic NotesIt sounds like you've had a lot of jobs in your life, what was your first one and what was one lesson you carried on with you. Being an entrepreneur is different from being a business owner what do you think the pros and cons are of each one? I read somewhere where you said Have a Fearless Approach to Stand Up for Yourself & Your Business. what do you mean by that? We recently had Michelle Seller on the show talking about building your business to sell, you've said The Product is NOT the Business, But the Business IS the Product what do you mean by that? Recap / TakeawaysWhen people are against you because of where you're from, you have to bust through those things and work hard to succeed anywayIdentify problems in your industry, do it better than your competitors, and then box it up and sell your solution to othersIf your new tool helps your competitors become better than you, then your product must be much more valuable than your original businessWhat you're really worried about is that you won't be able to market that tool that you createCreate a chart of who would benefit from the tool or product you're creatingYou will need to make tweaks as you market it to each vertical, so count the up front investment and consider the riskYour product is not your business, every aspect of your business is your real productConnect with Shawnwww.connectwithshawn.comwww.eplaybooks.comConnect With UsGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday

Shawn is a serial entrepreneur, having started and managed more than a dozen businesses, up to $100 million in revenue, involving products and services across a wide range of verticals. In the process, he has managed thousands of employees servicing tens of thousands of customers, large and small, from consumers to small to medium-sized businesses and even governmental entities.Main Topic NotesIt sounds like you've had a lot of jobs in your life, what was your first one and what was one lesson you carried on with you. Being an entrepreneur is different from being a business owner what do you think the pros and cons are of each one? I read somewhere where you said Have a Fearless Approach to Stand Up for Yourself & Your Business. what do you mean by that? We recently had Michelle Seller on the show talking about building your business to sell, you've said The Product is NOT the Business, But the Business IS the Product what do you mean by that? Recap / TakeawaysWhen people are against you because of where you're from, you have to bust through those things and work hard to succeed anywayIdentify problems in your industry, do it better than your competitors, and then box it up and sell your solution to othersIf your new tool helps your competitors become better than you, then your product must be much more valuable than your original businessWhat you're really worried about is that you won't be able to market that tool that you createCreate a chart of who would benefit from the tool or product you're creatingYou will need to make tweaks as you market it to each vertical, so count the up front investment and consider the riskYour product is not your business, every aspect of your business is your real productConnect with Shawnwww.connectwithshawn.comwww.eplaybooks.comConnect With UsGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday

Hey everyone, Ben here. Mark is out today, but I have an excellent guest to talk with.Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated. She holds the M&AMI (Mergers & Acquisitions Master Intermediary) title, as well as Certified Mergers and Acquisitions Professional (CM&AP) and Certified Senior Business Analyst (CSBA). Michelle also owns many other businesses in several different industries. As a 20-year veteran in the M&A industry, she is regarded as the leading authority on buying, selling, fixing, and growing businesses. Her and her firm have sold over a thousand businesses in almost every vertical and have a remarkable track record of success.Main Topic NotesCan you tell us a little bit about your background?If someone is starting a business right now, today, how should they structure it to be sellable?What are the 6 Ps?How can you build a business that is sellable?What are some tips to get the best valuation for your business?Recap / TakeawaysTake the time to figure out your destinationFigure out where you are nowGet an annual valuation checkup from an M&A expertIdentify who your buyers are (need to have more than one)6 P's (foundation of business you can sell)People (the right people in the right places)Product (always innovate and market your product) Processes (what do you want your clients to experience? (3 things) Proprietary (brandingTM, databases, celebrity endorsements, patents, digital positioning, content) Patrons (80% of revenue comes from 20% of clients) Profits (a symptom of a problem) Connect with Michellehttps://seilertucker.comhttps://exitrichbook.comEmail: [email protected] with UsGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Hey everyone, Ben here. Mark is out today, but I have an excellent guest to talk with.Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated. She holds the M&AMI (Mergers & Acquisitions Master Intermediary) title, as well as Certified Mergers and Acquisitions Professional (CM&AP) and Certified Senior Business Analyst (CSBA). Michelle also owns many other businesses in several different industries. As a 20-year veteran in the M&A industry, she is regarded as the leading authority on buying, selling, fixing, and growing businesses. Her and her firm have sold over a thousand businesses in almost every vertical and have a remarkable track record of success.Main Topic NotesCan you tell us a little bit about your background?If someone is starting a business right now, today, how should they structure it to be sellable?What are the 6 Ps?How can you build a business that is sellable?What are some tips to get the best valuation for your business?Recap / TakeawaysTake the time to figure out your destinationFigure out where you are nowGet an annual valuation checkup from an M&A expertIdentify who your buyers are (need to have more than one)6 P's (foundation of business you can sell)People (the right people in the right places)Product (always innovate and market your product) Processes (what do you want your clients to experience? (3 things) Proprietary (brandingTM, databases, celebrity endorsements, patents, digital positioning, content) Patrons (80% of revenue comes from 20% of clients) Profits (a symptom of a problem) Connect with Michellehttps://seilertucker.comhttps://exitrichbook.comEmail: [email protected] with UsGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Four Steps to Decide What Pages to Include on Your Website:Define the purpose of your site (legitimizer, converter, attractor, salesperson, educator)Create a list of pagesStructure your site for SEOMake it easy to navigateAction ItemThink about what purpose your website should be serving. Take out your phone, pull up your website and take a look to see if it's achieving that purpose.Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Due to the COVID-19 pandemic, virtual and online experiences have transitioned into the new norm over the past year. Converting events online may have initially seemed temporary. However, 93% of event marketers will continue to invest in virtual events in the future—but why is that? Despite losing the value of in-person attendance, virtual events offer benefits that can generate long-term ROI and provide improved experiences for your attendees.1. Expand Audience ReachIn-person events often involve more planning, time, and effort from attendees. When you transition your event into an online experience, your team and organization create more opportunities for welcoming new attendees. Virtual events eliminate limitations such as geographical location, enabling new people to attend and discover the value your organization has to offer. Bonus Tip: If your event is pre-recorded and released on-demand, you can include subtitles in other languages to increase your reach. 2. Create More FlexibilityVirtual events allow your team to be more intentional in the planning process and how you want the experience to unfold. Virtual events empower you to plan with more innovative approaches—this can range from interactive segments, brain breaks, guest speakers, and subject matter experts. Virtual events can be live, on-demand, or a mix of both. For optimal results and engagement, choose the user experience that will best suit your audience. Bonus Tip: If your organization is interested in measuring the differing performance between in-person and online, host a hybrid event. Implement a plan to measure how your audience responds and engages in both settings. 3. Enhance Attendee Engagement & NetworkingDepending on the type of sessions you provide, participants are more likely to interact with others since they lack in-person engagement. Since online events are more likely to host new attendees, your typical audience will have opportunities to connect with new faces and network with a broader audience. Your organization can optimize engagement by incorporating polls, videos, short presentations, and opportunities to interact with other attendees. Bonus Tip: Gather feedback from your attendees about the engagement aspect of the virtual experience. Utilize their inputs and insights for your next online event!4. Save Time & MoneyWhen you convert your event online, you will eliminate standard fees, such as travel, hotel, venue, and meals. Removing these aspects from your planning will not only save your organization money but will save time and allow you and your team to put more effort into the overall event structure and planning process. Your attendees will also reap the benefits of eliminating travel from their agendas, allowing more focus and energy towards the event itself. 5. Measure Data & FeedbackOne of the challenging aspects of hosting an event is gathering adequate metrics such as feedback and activity from your attendees. Hosting 100% online enables your team to track your attendees more thoroughly—when they sign on, how much they engage, and which sessions appeal most to your attendees. Whether you host an event in-person or online, the feedback method is often the same for both—gathering data online. Providing online surveys to gather feedback from attendees comes with more ease in virtual settings since participants will already be accustomed to an online environment. Attendees will not view this as an extra step but will perceive this as part of participating in the event.Bonus Tip: Once your team has gathered your attendees’ overall event feedback, release the full recap/playback of the conference for a limited time so your attendees can review the content. Recap / TakeawaysHaving a virtual event helps you reach an all-new demographic that you might not be able to reach with an in person eventVirtual events are more scalable (you can reach more people at once)Virtual events can make it easier for people who are less social or more introverted to connect and network with other or ask questionsDon't let your kids eat ice cream and big macs at midnightAction ItemCheck out a few online platforms outside of zoom. Hopin, Brandlive are two that I am very interested in and think will work well. Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Main Topic NotesDo you find that most business owners understand the value of copywriting?What do you say to business owners who don't value copywriting?What would you recommend to someone interested in getting started with copywriting?How can they learn the skill?How can they get their first clients?What should they do to increase prices and profits?Recap / TakeawaysIf you buy a website with high traffic you can turn that into revenue with an affiliate model or selling products to a small percentage of those people.Embrace who you are. Don't feel the pressure to hire a team if it's not right for your personality. It's more important to enjoy your life and have the lifestyle you want.Don't overcomplicate creating a business. It's literally just sales and fulfillment.Being confident in sales requires repetition. There is no shortcut.If you're selling your services as a copywriter, don't spend time convincing people that copywriting has value. There is so much demand out there already from people who DO understand the value of copy.Connect with Jason Onlinehttps://jacobmcmillen.com We invite you to go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Main Topic NotesDo you find that most business owners understand the value of copywriting?What do you say to business owners who don't value copywriting?What would you recommend to someone interested in getting started with copywriting?How can they learn the skill?How can they get their first clients?What should they do to increase prices and profits?Recap / TakeawaysIf you buy a website with high traffic you can turn that into revenue with an affiliate model or selling products to a small percentage of those people.Embrace who you are. Don't feel the pressure to hire a team if it's not right for your personality. It's more important to enjoy your life and have the lifestyle you want.Don't overcomplicate creating a business. It's literally just sales and fulfillment.Being confident in sales requires repetition. There is no shortcut.If you're selling your services as a copywriter, don't spend time convincing people that copywriting has value. There is so much demand out there already from people who DO understand the value of copy.Connect with Jason Onlinehttps://jacobmcmillen.com We invite you to go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Main Topic Notes1. Have a mission that matters2. Put your team first3. Give feedback often4. Be emotionally in touch5. Trust your people6. Welcome feedback7. Correct problems quicklyAction ItemLook over these principles and see which one you need to work on most. Spend 15 minutes with a notebook and think about 1 practical way you could do better. Then do it!We invite you to go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.