The Food Blogger Pro Podcast

Tips for recipe development, using photography and writing templates, and working with a shoot assistant with Lindsay Ostrom. ----- Welcome to episode 199 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about how she's managing life, work, and her new normal. The State of Pinch of Yum Today marks part one of a two-part series here on the Food Blogger Pro Podcast where we're focusing on the states of two of our businesses - Pinch of Yum and Food Blogger Pro. Today's focus is on Pinch of Yum. A lot has changed for Lindsay and her food blog these past few months. Lindsay now has a young daughter, she took a three-month maternity leave at the end of last year, and she's now back at work three days a week. Because of these changes, her schedule and workflow has had to change a bit, and that's what she's here covering today. She'll talk about her new schedule, how she works most efficiently, and why photography and post templates are especially helpful for her to get her tasks done. In this episode, Lindsay shares: What her schedule looks like now What takes away from her efficiency Her tips for recipe development What it's like to work with a shoot assistant How she works with a photography template How she works with a blog post template Resources: Instacart Destination Delish Photo Mechanic Adobe Lightroom Toggl Follow Pinch of Yum and Lindsay on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

How Google Ads works, when you should consider using Google Ads, and best practices for YouTube ads with Chris Schaeffer. ----- Welcome to episode 198 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chris Schaeffer all about Google Ads. Using Google Ads as a Blogger We see ads all of the time, but do you know how to run, optimize, and analyze your own ads? Enter: Chris Schaeffer. He's actually working with our WP Tasty team to help optimize their Google Ads, so he's here today to chat about the strategies, tools, and placements you can consider as you're getting ads set up for your content. If the idea of running your own ads makes you want to cry, this episode will calm those nerves and give you a great starting point to a pain-free ad strategy. In this episode, Chris shares: The difference between AdWords and Google Ads What Google Ads is and how it works Where you can see Google Ads The difference between Google Ads and AdSense When should you consider using Google Ads How to get up and running with Google Ads Strategies for using ads How ads work on YouTube Resources: Google Ads Paid Search Podcast Check out Chris' website and services If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Giving meaning to (not provided) data in Google Analytics, removing your own pageviews from your traffic, and making your numbers more accessible with Jeff Sauer. ----- Welcome to episode 197 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Sauer from Jeffalytics about making the most of your analytics data. Making Sense of Your Website Analytics We're so excited to welcome Jeff Sauer from Jeffalytics back on the podcast. Jeff was actually on our podcast before, episode 76 to be exact, and he's here today to continue that awesome conversation. Jeff is a pro at making analytics data meaningful, which helps him and his clients make smart decisions about their businesses. You'll learn about some helpful tools that you can incorporate into your workflow, some important concepts to remember as you're analyzing your analytics data, and how you can start to fully understand your readership and conversion numbers. In this episode, Jeff shares: How he started to work with analytics How he helps makes numbers more accessible What bot traffic is Why you want to remove your own traffic from your analytics How you can make sense of (not provided) information in Google Analytics How you can use goals in Google Analytics How to use Google Data Studio The outcomes of his 90 day content marketing challenge Resources: How to Increase Amazon Affiliate Earnings Jeffalytics MonsterInsights Jetpack Stats Google Tag Assistant How To Identify And Remove Bot Traffic In Google Analytics Google Analytics Opt-out Add-on Keyword Hero Data Driven Marketing Objectives: How To Define, Track, And Achieve Your Marketing Goals Google Data Studio Databox 90 Day Content Marketing Challenge Jeff's resources for Food Blogger Pro Podcast listeners Check out Jeff's courses Follow Jeff on YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Measuring an ROI, how to fit into a brand's strategy, and long-term brand relationships with Nick Brucker. ----- Welcome to episode 196 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Nick Brucker from Sparq Designs about common questions about influencer marketing. Answering Your Questions about Influencer Marketing Nick knows marketing. His company, Sparq Designs, helps businesses with their online marketing, media needs, and strategic planning, and he has a deep understanding of marketing from both a brand and a blogger perspective. Today on the podcast, Nick is tackling your questions about influencer marketing, and…we're answering real marketing questions from bloggers like you! We asked the Food Blogger Pro community about their influencer marketing struggles, and Nick is here to offer his advice and strategies for creating long-lasting and beneficial relationships with brands. In this episode, Nick shares: How he started Sparq Designs Why brands like to offer free product How to start getting paid from sponsors How to measure ROI How to narrow your niche (and if you should) How you can fit into a brand's strategy How to start a long-term relationship with a brand How to change your mindset when you work with brands What brands and influencers are looking for Resources: Notion Sparq Designs Follow Sparq Designs and Nick on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

How we started Food Blogger Pro, why we're switching to WordPress, and how to start something with Bjork Ostrom. ----- Welcome to episode 195 of The Food Blogger Pro Podcast! This week on the podcast, Bjork chats about a big and exciting change we're making on Food Blogger Pro. Some Exciting Updates Coming to Food Blogger Pro Something very exciting has been happening behind the scenes here at Food Blogger Pro HQ for the past few months, and we're finally spilling the beans: we're moving to WordPress! That's right! We're migrating Food Blogger Pro from a CMS called ExpressionEngine to our recommended CMS for food bloggers, WordPress. There are many reasons why we're switching over to WordPress, and that's what Bjork is here to talk about today. He'll share how Food Blogger Pro was initially set up, why we think WordPress will be a huge win for our membership site, strategies for starting something big, and more. We're so excited to share this new and improved version of Food Blogger Pro with you. :) In this episode, Bjork shares: The story of how Food Blogger Pro started How Food Blogger Pro is currently set up Why we're moving to WordPress His thoughts about starting something Resources: Kicktastic FortySeven Media Sign up for the Food Blogger Pro waiting list! If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Finding your photography style, what makes quality content, and the Saveur Blog Awards with Sam Adler. ----- Welcome to episode 194 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sam Adler from Frosting and Fettuccine about the importance of creating quality content. Making Great Content Sam knows quality content. Whether she's publishing on her blog or on her Saveur Blog Award-winning Instagram account, she's constantly on the quest for creating the highest-quality content she can. That's what she's here to chat about today. You'll learn about her approach to photography and color, her background in cooking, and what it was like to be nominated (and eventually WIN!) a Saveur Blog Award. Enjoy! In this episode, Sam shares: About her experience at Le Cordon Bleu How her understanding of colors helps with her food blog How she found her photography style What it was like to win a Saveur Blog Award Why the quality of your content is so important What makes quality content Resources: Planoly Frosting and Fettuccine Follow Sam on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

The importance of a business plan, helpful tools for SEO, and making the most out of your old content with Nora Schlesinger. ----- Welcome to episode 193 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nora Schlesinger from A Clean Bake about how she prioritizes her work and runs her blog. Doing Less to Accomplish More Nora had a few other blogs before landing on her current blog, A Clean Bake. Throughout her time running these blogs, she's learned a lot. Most importantly, how to work less and still be able to accomplish everything she wants to. This interview focuses around the ideas of prioritizing your work and working smarter. It's a fantastic interview, and you'll love learning about her favorite tools, the course she took to understand SEO, and how she makes her older posts work for her. In this episode, Nora shares: How she ended up with A Clean Bake What happened when she took her blog full-time How she decided to go back to work Why she wrote a business plan The tools that she uses to run her blog How to make your old content work for you What it means to write for ads Resources: CoSchedule A Clean Bake Ahrefs SEMrush Hashtag Jeff SEO Mastermind Course Google Search Console AnswerThePublic Zapier Follow Nora on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, WisteriaJ7! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

The importance of understanding a business at a whole, starting a brick and mortar business, and hiring help with Jen and Rob Morris. ----- Welcome to episode 192 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen and Rob Morris from Cupcakeology about starting and growing their bakery. How Rob and Jen Built a Successful Business Have you ever dreamt of opening up your own bakery or restaurant? Jen and Rob did, too. They opened Cupcakeology in Philadelphia due to a love of desserts and management. Jen and Rob learned a ton about running their own business, and that's what they're here today to chat about. You'll learn about how they overcame the difficulties of starting their own business, how they decided to hire help, and why they eventually started a blog. This is such a fun interview, and we know you'll love learning about their journey. In this episode, Jen and Rob share: How they started baking When they realized they wanted to start a bakery Why it was important to understand both the food and the business The different businesses they started The hard lessons they needed to learn when they first started How they decided to hire help The importance of stories Why they started a blog Resources: Pinterest Strategy Recommendations from the Experts Cupcakeology Lovin' from the Oven Follow Cupcakeology and Lovin' from the Oven on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Wordnerdy! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Tips for Instagram success, building a product or website, and how to know when you should invest in your business with Ryan Walker. ----- Welcome to episode 191 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ryan Walker from Link in Profile and Tap Bio. Building a Better Bio If you've spent any time on Instagram, chances are that you've seen the words "Link in Profile" and / or "Tap Bio" before. Link in Profile and Tap Bio are Instagram bio tools that help send your followers to your blog content. Ryan Walker, the founder of these two companies is here today to chat about these tools and how they can help you with your Instagram strategy. He shares his tips for Instagram success, his advice for building a product or website, how to know when you should invest in your business, and so much more. Enjoy! In this episode, Ryan shares: His background in software How to know when you should invest in your business How he decided to start and build Link in Profile How Link in Profile works Tips for Instagram success Why he started Tap Bio The differences between Link in Profile and Tap Bio His advice for building something Resources: Link in Profile Tap.Bio Against All Grain Real or Fake: 5 Instagram Rumors Explained Follow @tap.bio on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Margaret! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

How notifications work, how to create a customer journey strategy, and writing engaging notifications with Josh Wetzel from OneSignal. ----- Welcome to episode 190 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Josh Wetzel from OneSignal about using push notifications on your blog. Push Notifications for Bloggers Chances are that you've seen a prompt on a blog that says something like, "Do you want to opt-in to browser notifications?" Pinch of Yum might be one of them! Those are called push notifications, and OneSignal is a company that helps you create those push notifications to increase user engagement on your site. Josh Wetzel, OneSignal's Chief Revenue Officer, is here today to talk about the benefits of using push notifications on your blog and the results that you may see after enabling them for your website. In this episode, Josh shares: How he started with OneSignal How notifications work How voice notifications work How to create a customer journey strategy The different types of messages you can send with OneSignal How you can monetize notifications How you can write engaging notifications How intelligent delivery works Resources: Diversifying Traffic: How Different Sources Perform Over Time OneSignal In 2018, push alerts featured less yelling and more thinking Follow OneSignal and Josh on Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Crackersandcabernet! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Why you should build your processes, how to create a more valuable business, and prioritizing your tasks with Blake Bailey. ----- Welcome to episode 189 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Blake Bailey from Process Street about the importance of documenting your processes. Make Less Work Whether you know it or not, there are a lot of processes that go into creating blog content. Photographing a recipe, publishing a post, sharing that post on social media, reaching out to sponsors, adding ads to your site. Blake from Process Street is here to talk about why you might to document these processes and how to get started documenting these processes. He'll help you save time and work smarter by automating some of your most common to-dos and prioritizing your tasks. In this episode, Blake shares: What an SOP is How you can start creating processes Why you might want to start building processes How you can automate your processes How you can make less work for yourself and your team How to create a more valuable business with processes How you can build your processes and prioritize your tasks How to use Content Lock Resources: Process Street Zapier The Checklist Manifesto Ahrefs MarketMuse Checklists for Bloggers If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Sylvia! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Retina images, how to start optimizing your site, and the different levels of image optimization with Simon Duduica. ----- Welcome to episode 188 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Simon Duduica about optimizing images on your website. Optimizing Your Website's Images We know that optimization is important when it comes to building a website, so today's interview focuses on optimizing images. Optimizing images on food blogs is especially important. Food blogs are typically heavy-handed with their use of images, and for good reason: people eat with their eyes. That said, it's just as important that your images look good as it is to optimize them for site performance and speed. That's where ShortPixel comes in. They help you optimize your images in a way that doesn't compromise quality or that "drool-worthiness" we all want to see in our images. ShortPixel's Head of Technology, Simon, is here to chat through what optimizing your images means and how you can make sure the images on your site are optimized. In this episode, Simon shares: How they started ShortPixel Why image optimization is important for website owners How images load How you can tell if your images are optimized The difference between optimization levels What retina images are and how you can optimize them How you can start optimizing your website Resources: Register for the Growing Your Food Blog Q&A with Bjork and Lindsay! ShortPixel WP Engine Cloudflare GTmetrix Google PageSpeed Insights If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Brenda from Become Betty! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

What self-publishing is, how much you can expect to spend, and enlisting the help of others with Chelsea Cole. ----- Welcome to episode 187 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Chelsea Cole from A Duck's Oven about the process of self-publishing a cookbook. How to Self-Publish Your Own Cookbook It's time for part 2 of our two-part publishing series! This week, we're chatting with Chelsea Cole, sous vide master, all about the steps she took to self-publish her very own cookbook. Self-publishing is certainly different from traditional publishing, so this episode focuses on the nuances that make self-publishing so accessible and exciting for bloggers. You'll learn how she found her topic, how much you should expect to spend if you're self-publishing a book, and more. Enjoy! In this episode, Chelsea shares: Where her blog name comes from What sous vide is How she decided to focus on sous vide Why she started thinking about writing a cookbook How payments work when you write a cookbook How she managed her cookbook team and timeline How much you should plan on spending if you self-publish a cookbook How she promoted her book What she would do differently next time Resources: Delivering Happiness A Duck's Oven Shoe Dog MacBreak Weekly Sous Vide 5-year trend on Google Trends Well Fed Diane Morgan Asana Amazon's Royalty Calculator 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Everyday Sous Vide: It's All French to Me BONUS! Check out Chelsea's blog post all about her self-publishing process If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Bob! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Fine-tuning your book idea, book proposals, and understanding your reader with Lindsey Smith. ----- Welcome to episode 186 of the Food Blogger Pro podcast! This week on the podcast, Alexa interviews Lindsey Smith, aka. The Food Mood Girl, about the traditional publishing process. How to Become a Published Author You have an awesome book idea, but you have no idea what to do with it. If this sounds like you, then this episode is for you! Lindsey Smith is a publishing pro; she has gone through the self-publishing process in addition to working with a traditional publishing house. This episode, however, is focused on the latter–getting an agent, going through a publisher, and writing a book proposal. She also talks about how she started her own press and developed a conference for aspiring authors. The publishing process may seem a bit daunting, but you'll learn a ton of helpful tips in this interview like how to set your pitch apart, how your pitches will change based on the type of book you're writing, and how you can fine-tune your book idea and proposal. Enjoy! In this episode, Lindsey shares: How she started publishing her content What a press is The differences between an agent and a publisher How a nonfiction pitch differs from a fiction pitch How to set your pitch apart from others How she fine-tuned her book idea What you can do once you have a book idea Important parts of a book proposal Why it's important to understand that you're ahead of your reader How having a brand can help with the traditional publishing process Resources: Test your mobile site speed with Think with Google One Idea Press Pitch Publish Promote Food Mood Girl Lindsey's books Macmillan Follow Lindsey on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, YumYoga! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Flash photography, the road to recovery, and building a business with Joanie Simon. ----- Welcome to episode 185 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Joanie Simon about using flash photography and recovering from addiction. Darkness and Light We typically talk about the benefits of shooting food photos with natural light - namely, it's an easy way to make sure your photos look natural. But if you take a quick peek over at Joanie's Instagram profile (@thebiteshot), you'll see that she's getting beautiful, natural-looking photos using flash. That's right! Joanie has figured out a way to make flash photography the foundation of her successful YouTube channel, brand partnerships, and more. But that's not the only reason you'll love this episode. Joanie's journey to food blogging and photography wasn't an easy one, and you'll hear about her road to recovery and her story of how she got to where she is today. In this episode, Joanie shares: How she got into blogging Why a chicken is so important to her story How relationships grew her photography business Why she shoots with flash How flash is different from artificial light The gear she uses for flash photography Resources: Joanie's story "7 Habits of Highly Effective People The Bite Shot on YouTube Joanie's courses Joanie's flash photography gear Follow Joanie on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Betsy from The Dinner Sisters! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Defining growth, figuring out your definition of success, and learning from those who are paying attention with Paul Jarvis. ----- Welcome to episode 184 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Paul Jarvis about his new book, "Company of One," and building better businesses. Build Better, Not Bigger, Businesses Paul is back on the Food Blogger Pro Podcast to chat about his new book, how to build better businesses, how to define growth, and so much more. Paul understands business in a pretty unique way. His ideologies of starting small, defining growth, and continual learning will help you evaluate your blog or business and challenge you to find your own definition of success. Plus, his new book, "Company of One," will be out next week, so be sure to pre-order if you're interested! In this episode, Paul shares: How you can preorder his book Why you should figure out your definition of success How he keeps simplicity in his work How you can get your Company of One business up and running What defining growth means Why you don't need a massive audience What it means to learn from the people who are paying attention How to protect yourself from the ulcer of the soul Resources: Preorder Paul's book! 181: The Year of the Pivot with Melissa Coleman If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Carolyn from Umami Girl! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Intentional effort, going by stopping, and finding the good with Bjork Ostrom. ----- Welcome to episode 183 of the Food Blogger Pro podcast! This week on the podcast, we're rewinding back to a Bjork solo episode where he talks about how to keep going when you're not sure you can continue. How to Keep Going Happy 2019! For today's podcast episode, we're rewinding back to a solo Bjork episode called, "How to Keep Going." This episode was originally published in August 2017, but the strategies, advice, and techniques Bjork shares will help you stay motivated in the new year. It's tough to keep going, keep doing, and keep creating, especially when you're trying to balance it with the other aspects of your life. The tips Bjork shares in this episode will help you get up each and every day to do the work. In this episode, Bjork shares: Why someone else's path might not be the one for you How to find your own path Why time is a key ingredient How The Path differs from The Resistance How temporarily stopping can help you keep going Why deadlines are important and how they have impacted Pinch of Yum and Food Blogger Pro Why gratitude moves you forward Resources: Open for Business Podcast Startup Podcast Smart Passive Income Podcast FE International Website Brokerage Quiet Light Brokerage Episode 032: Buying & Selling Websites with Mark Daoust from Quiet Light Brokerage Pinch of Yum - Afton posts If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Narrowing your niche, increasing your traffic, and finding a business coach with Meggan Hill. ----- Welcome to episode 182 of the Food Blogger Pro podcast! This week on the podcast, we're rewinding back to one of our most popular episodes with Meggan Hill from Culinary Hill. How Finding a Niche Transformed a Business Today we're rewinding back to one of our most popular podcast episodes ever with Meggan Hill from the blog Culinary Hill. Meggan has a firm understanding of her brand, her audience, and her niche, and that deep understanding helps drive her content creation and direction. And that's exactly what Meggan talks about in this interview. You'll learn how she defined her niche, how that then increased her traffic, how she just finds the time to do what she does, and so much more. Enjoy this rewind episode! In this episode, Meggan shares: How she narrowed down her niche Why finding a niche was freeing How refining her brand increased her traffic Why she is going to culinary school What the first step is to finding a business coach How she gets her morning started What she would have changed over the last few years How she finds time for her blog Resources: Culinary Hill CookIt Media Jadah Sellner Coaching 5 Minute Journal The Miracle Morning by Hal Elrod Insight Timer meditation app Headspace meditation app Follow Meggan on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

How to navigate the fall, the importance of play, and protecting the everyday with Melissa Coleman. ----- Welcome to episode 181 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Melissa Coleman from The Faux Martha about the things she learned about herself this year. The Year of the Pivot Melissa Coleman of The Faux Martha had a big year. Not only does she run a successful blog, she also published her first book, The Minimalist Kitchen, this April. But they aren't the only reasons she had a good year: she called this year The Year of the Pivot. She knew something needed to change, and she set out on a journey this year to make it happen. Without revealing too much, she learned quite a bit from this experiential year, and the lessons she learned serve as a powerful message to all bloggers in this episode. In this episode, Melissa shares: What it was like to write a book Why she wanted to find a new direction How she navigated the fall Why it's important to play What it means to protect the everyday Why it's helpful to start with a problem and work to a solution How she's preserving her asset How she approached hiring What's next for her and her blog Resources: Todoist The Faux Martha The Minimalist Kitchen After the Fall The Horse Named Hustle Job Opening: Left Brain The Minimalist Kitchen Course Follow Melissa on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Quality content, becoming a subject matter expert, and finding connections in your content with Jeff Coyle. ----- Welcome to episode 180 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about becoming an expert on your blog. Establishing Your Expertise Jeff helps run MarketMuse, an AI planning and optimizing software, and they focus on optimizing your content to improve your search engine ranking potential. This episode focuses around becoming a subject matter expert on your blog; choosing a topic to go all-in on and really become "the" expert of that topic. You'll learn a lot about why subject matter expertise is valuable as a content creator, what a quality piece of content actually looks like, how you can prove you're an expert, and so much more. Let's dive in! In this episode, Jeff shares: What led him to MarketMuse Why subject matter expertise is valuable What a quality piece of content looks like How you can prove you're an expert How to find connections in your content How narrow your expertise should be Resources: MarketMuse TechTarget Google Adwords Keyword Planner Follow MarketMuse on Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Rebecca from No Big Bites! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Why you might want to purchase a website, how to make smart buying decisions, and how to buy a process with Jeff Hunt. ----- Welcome to episode 179 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Hunt about the process of buying and selling websites. The Art of Buying Websites If you want to secure a place on the internet with a website, you don't always need to start it from scratch. Instead, you can buy a pre-existing website. Why would you want to buy rather than start? Well, that's a good question, and the exact reason why Jeff is here today. He'll talk about his decision to purchase his first website, how you can make smart buying decisions, how to avoid spammy links, and so much more. If you're looking for ways to diversify your income, or perhaps start a new site, I think you're really going to learn a lot from this interview. Let's jump in. In this episode, Jeff shares: Why he moved overseas How he started buying websites Why you'd buy a website How you can be smart when buying a website What a spammy link is What it means to buy a process What it looks like to buy a website Resources: The Website Investor Podcast Flippa Ahrefs Flip Minds If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Dale & Valarie from Unstoppable Foodie! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Consistent quality content, working together, and improving the process with Sonja and Alex Overhiser from A Couple Cooks. ----- Welcome to episode 178 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sonja and Alex Overhiser about balancing content, working together, and podcasting. Life, Podcasting, Blogging, and Cookbook Writing Sonja and Alex seem to be doing it all: publishing consistent quality blog content, focusing on SEO, sharing their content on social media, publishing a cookbook, and producing a podcast. How do they balance it all? That's a good question. And that's the exact topic of this episode. They cover their typical day-to-day, small changes that helped them find balance, and more. Let's dive in. In this episode, Sonja & Alex share: How they started their blog How they keep improving their process What it was like to transition to working on A Couple Cooks full time What their typical day looks like How they work together as a family and find balance Why they started their podcast Resources: How to Make Sourdough Bread: The Simplified Guide on A Couple Cooks 12 Healthy Freezer Meals on Pinch of Yum Hashtag Jeff SEMrush Asana A Couple Cooks | Small Bites Podcast Pretty Simple Cooking Cookbook If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Laine Oliver! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Lighting for recipe videos, different videos for different platforms, and finding your video style with Emily Caruso. ----- Welcome to episode 177 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Emily Caruso, Pinch of Yum's Video Specialist, as part of our recent Video in 2019 Summit. A Video in 2019 Q&A We recently held a free event called the Video in 2019 Summit, and it focused on ways you can level-up your recipe videos in the new year. Our last session of the day was a Q&A with Pinch of Yum's Video Specialist, Emily Caruso, and she answered listener-submitted questions about style, lighting, tools, and more. Emily creates awesome Pinch of Yum recipe videos all by herself in her home, so if you're producing videos without a fancy studio, you'll find this episode inspirational, motivational, and full of helpful tips! In this episode, Emily shares: How she created different videos for different platforms How to fade music at the end of your videos What it's like to shoot videos by herself How to figure out your rate for making videos for brands How to level your camera The importance of hooks Tips for finding your style If she treats lighting the same as she does with photography How video ads work How to deal with the nuances of natural lighting Resources: Premium Beat The Gear We Use for Recipe Videos Glide Gear OH 100 Cell Phone Mount 099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss Google Drive File Stream If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Emily from Layers of Happiness! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Top mistakes of affiliates, buyer intent, and the authentic use of affiliate links with Chris Guthrie. ----- Welcome to episode 176 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Chris Guthrie about making affiliate marketing work for you. Affiliate Marketing for Bloggers This is the greatest time of year. No, not because of the holidays…because it's gift guide season! Joking aside, gift guides are just one of the many ways that you can make affiliate marketing work for you, and that's exactly why Chris is here. He's sharing some unique strategies for affiliate marketing, and he chats about important keywords for affiliate marketing, optimization, and more. If you're looking for ways to up your affiliate income game, this episode is for you! In this episode, Chris shares: Why he started product review sites Why buyer intent is important and how to create content around it Why keywords like "best" and "top" are helpful for affiliate marketing The biggest mistakes affiliates make How you can authentically use affiliate links How you can win an optimization session with Chris Resources: SEMrush Ahrefs Top 7 Tips I Used to Make $41,438.42 in 2009 with Amazon Associates Amazon Associates Program Fee Schedule EasyAzon Amazon OneLink Up Fuel Follow Chris on Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Tieghan from Half Baked Harvest! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Photography, blogging as a career, and finding balance with Ali Martin. ----- Welcome to episode 175 of the Food Blogger Pro podcast! This week on the podcast, we're rewinding back to episode #24 with Ali Martin from Gimme Some Oven. How to Find Balance in Blogging Every once in a while, we like to rewind back to a past episode of the Food Blogger Pro Podcast, and this one is a good one. It's one of our most popular episodes, and while a lot has changed since this episode aired in December 2015, a lot of what Ali talks about is as important as ever. We're so excited about this FBP Rewind episode because the advice that Ali gives in this interview is timeless. She talks about important self-care tips, following your passions, and how she grows her blog every day. In this episode, Ali shares: How she stumbled upon the idea for a blog & got started What motivated her to keep blogging when she didn't even know she could make money with a blog Her tips for white photography When she quit her job to be a blogger full-time, and how long she thinks she'll be doing it What she does to continue to grow her blog every day How she uses the Google Keyword Planner to get post ideas Why she surveys her readers every year Her best advice for new and experienced bloggers Resources: Food Blogger Pro enrollment opens on Thursday, November 8! Join at foodbloggerpro.com Gimme Some Oven 016: How Elise Bauer Built Simply Recipes and Recovered from a 70% Drop in Traffic White Balance Eyedropper Tutorial Google Keyword Tool (note - this link will only work if you have an AdWords account set up) Gimme Some Oven on Facebook, Twitter, Pinterest, and Instagram Ira Glass quote on creative work foodbloggerpro.com/one If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Bethany from Maloney Made! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

A free event (and you're invited!), proactive content consumption, and microlearning with Bjork Ostrom. ----- Welcome to episode 174 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about the ways that you can practice 1% infinity with your blog or business. 7 Ways To Practice 1% Infinity If you've been around Food Blogger Pro for a while, chances are that you've heard of 1% infinity. It means making a little bit of progress, every single day, forever, and it's our philosophy here at FBP HQ. But how do you actually practice 1% infinity in your own life? That's the question Bjork is answering in today's episode. And we'd love to know: what's the #1 way you practice 1% infinity in your business? Let us know in the comments at foodbloggerpro.com/174! In this episode, Bjork shares: Why free events and webinars are valuable What proactive content consumption is How to block out time for microlearning An easy to fill your day with knowledge Why it's important to connect with both similar and diverse groups of people How conferences or in-person events are inspiring What structure-free times are Resources: Register for our Video in 2019 Summit! Pocket This Week in Startups Startups for the Rest of Us MacBreak Weekly Mixergy If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Aaron from Fat for Weight Loss! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Diversifying income, a smarter way to choose tools, and forming your path with Sven Raphael Schneider. ----- Welcome to episode 173 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sven Raphael Schneider from Gentleman's Gazette about starting and growing his business by fulfilling a need. Creating What You Can't Find Sven Raphael Schneider started his business, Gentleman's Gazette, out of a need. He was looking for information on men's fashion, and he couldn't find it. So he fulfilled the need he saw and created the content himself. From there, he learned a lot about running a business, from diversifying his income to understanding the correlation between quality and sales. You'll learn all about his strategies for growth in this episode. In this episode, Sven shares: How he formed his path online How he dealt with troubles early on The way he's diversifying his income Why quality doesn't always equate to sales Why you should think of your goals before choosing your tools Why they switched their focus from Instagram to YouTube Why he likes to produce content in advance Resources: Moleskine Gentleman's Gazette ConvertKit InflusionSoft 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Traction EOS Follow him on YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Rosscito! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Staying motivated, avoiding mistakes, and refreshing old content with Olena Osipov. ----- Welcome to episode 172 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Olena Osipov from iFOODreal about the importance of dreaming big in order to grow your blog. Dreaming Big Your goals, dreams, and aspirations shape the direction in which you take your business and blog, and Olena's journey is a great example of that. You'll learn how she stayed motivated and encouraged through all of the ups and downs of blogging and how she managed to take her blog full-time. Olena is living the dream, and she talks all about how she did it in this episode! In this episode, Olena shares: What it was like to move from Ukraine to Canada How she decided to start her blog How she stayed motivated How to keep going and connect with others What her biggest mistake was How she saw 75% growth in traffic SEO recommendations she received Why updating old recipes was so helpful Resources: Unsplash iFOODreal Pat Flynn 053: Pat Flynn's Tips for Building Online Businesses That Fly 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom 093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill 132: Perfecting Your Story and Your Brand with Laurie Buckle 091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO Google Ads Keyword Planner Google Trends Ahrefs Moz 133: Optimizing Your Food Blog's SEO with Casey Markee 136: Optimizing for Search Results on Google and Pinterest with Raquel Smith Tasty Recipes Nutrifox Tasty Pins Follow Olena on Facebook and Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, HayMade! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

How to keep creating content, stay relevant, and get sponsors with Noelle Tarr. ----- Welcome to episode 171 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Noelle Tarr from Coconuts & Kettlebells about strategically using a podcast to build a business. The Business of Podcasting Let's talk about podcasting and how it can be an awesome opportunity to get your content seen and heard. Noelle has a blog, a cookbook, and a podcast, and she finds that the podcast is a great way to reach her audience on a deeper level and create a community with her followers. You'll learn how she started her podcast, how she decides on topics, and so much more. If you've ever wondered if starting a podcast is right for you, this episode will help you understand the benefits and opportunities behind building your brand with a podcast. In this episode, Noelle shares: Why she started her podcast How she tracks the success of her podcast Which podcast topics perform best How she's building her email list How they keep creating content How they schedule their podcast interviews How they keep topics relevant How they use their podcast to communicate other projects to their followers Tips for pricing podcast sponsorships Resources: Pocket Coconuts and Kettlebells Well-Fed Women Podcast Libsyn Coconuts & Kettlebells cookbook Podcasts Hit the Books How to Start a Podcast in 2018: Pat's Complete Step-By-Step Podcasting Tutorial 053: Pat Flynn's Tips for Building Online Businesses That Fly If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Dawn! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

How to get your content seen, use other medias to share your content, and finding the time to get through your to-dos. ----- Welcome to episode 170 of the Food Blogger Pro podcast! This week on the podcast, we hear from three Food Blogger Pro members about what's working to help them grow their blogs and what's not. What's Working and What's Not We're so excited to share this new episode with you today because it's definitely a bit different from the episodes we've shared in the past. We're highlighting three Food Blogger Pro members, Katie, Mary, and Sarah, as they talk about the things that really help their blog growth, and the things that they've been struggling with. Then Bjork responds and offers some ideas and encouragement to work through those tough situations. He talks about finding the time to work through your to-dos, tips for social media, and more. It's a really fun episode, and we'd love to hear what you think in the comments! In this episode, Katie, Mary, and Sarah share: Using your blog as a portfolio Getting your content seen Using recipe videos How passion fuels progress Finding enough time Resources: Hey Nutrition Lady What is affiliate marketing? 12 Healthy Freezer Meals Mary's Nest Mediawyse Blog Tutor Sustainable Cooks If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Caring for yourself as an entrepreneur, ignoring data, and being a painkiller with Josh Pigford. ----- Welcome to episode 169 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Josh Pigford from Baremetrics about the lessons he has learned in the 15+ years he's been building businesses. Insights and Observations on Starting a Business The life of an entrepreneur is always changing, but after 15+ years in the business, you can expect to learn a thing or two. Josh is a self-proclaimed "maker" who "can't stop making things." As a blogger, you can probably relate. You can't stop posting, stop photographing, stop social media-ing. Josh has 50+ projects and businesses under his belt, and he's here today to share a few of the insights and observations he has learned along the way. From advice about whether you should have a painkiller or a vitamin business to whether or not it makes sense to strive towards perfection, you'll learn all about the lessons Josh has learned to help him build a $1M+/year business. In this episode, Josh shares: When he became an entrepreneur What Baremetrics is Why his customers cancel His insights and observations for starting businesses Why you should ignore data early on The difference between a painkiller and a vitamin in business How to care for yourself as an entrepreneur Resources: Baremetrics WP Tasty Open Benchmarks Open Startups 140: From $300k in Product Sales to $9m in Software Sales with Nathan Barry Josh's Observations / Insights Shoeboxed Quickbooks Cedar & Sail Rockburg Follow Josh on Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Becky Wink! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Why metrics are important, advice for growing your sponsored content, and how to stand out to brands with Mandi Gubler. ----- Welcome to episode 168 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Mandi Gubler from Vintage Revivals about a new way to organize and report on sponsored content. How to Add More Value to Your Sponsored Content Let's face it: sponsored content is tough. Determining your work's value, fostering a relationship with a brand, and actually creating valuable content is certainly not the easiest way to monetize your blog. That said, it can be an extremely profitable way to monetize your site, and Mandi is here today to chat all about it. The majority of her blogging income comes from sponsored content, so she understands how the process works and how to deliver the most valuable content possible to the brands she's working with. She wants to help you refine your sponsored content process and add more value to your campaigns. She'll give you advice for standing out to a brand, choosing a project management tool, and more! In this episode, Mandi shares: How DIY blogging has changed since she started blogging The common income path for DIY bloggers Where the majority of her income comes from How to determine your sponsored content rate The problem she sees with project management tools Why metrics are so important in sponsored content work Advice for growing your sponsored content game How to stand out to a brand How to determine when you should increase your rate Where you can go to learn more about sponsored content Resources: Vintage Revivals Typeform Curbly Influence Kit Izea Bruno's Sponsored Content Crash-Course Follow Mandi on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. If you'd like to be featured as our Reviewer of the Week in an upcoming episode of the Food Blogger Pro Podcast, leave a review for us on iTunes and include your name and blog name in the review! We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

How to manage your time, reinvest in your blog, and invest in yourself with Jessica Gavin. ----- Welcome to episode 167 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jessica Gavin about investing in your blog and yourself. The Importance of Investing in Yourself Jessica's career has taken her to a lot of different places: attending culinary school, becoming a food scientist, writing a cookbook, creating an app, working with her husband, learning photography, and meeting other bloggers at conferences and workshops. And even with all of that going on, Jessica understands a lesson that's sometimes tough to grasp: the importance of investing in yourself. Sometimes it's necessary to buy that extra lens, attend that workshop, or join that group because you'll grow through that situation. You'll hear her talk about how she manages her time, how she formed her posting strategy, and why she chooses to reinvest in her blog and herself in this episode. Enjoy! In this episode, you'll learn: Why she decided to not go to culinary school out of high school and decided to study food science instead When she decided to start her blog When she started to take the photos for her blog How she manages her time How she chose a posting strategy Why they choose to reinvest in the blog Resources: Learn about affiliate marketing Yoast Blog Tutor 091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO Everything Food Conference Jessica's income reports 093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill 132: Perfecting Your Story and Your Brand with Laurie Buckle CookIt Media SideChef Jessica's app Follow Jessica on her blog 038: 7 Strategies to Build Traffic If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Katams! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

When you can expect a burst of Pinterest traffic, the ideal number of boards, and how to disclose sponsored links with Kate Ahl. ----- Welcome to episode 166 of the Food Blogger Pro podcast! This week on the podcast, we're sharing the Q&A from our recent Pinterest Traffic Bootcamp. Answering Your Questions about Pinterest Pinterest is a complex social media that requires time and a solid strategy to see success. That's exactly why we held a Pinterest Traffic Bootcamp! We invited Kate Ahl, our FBP Pinterest Expert and the owner of the Pinterest management company, Simple Pin Media, to speak about strategies, building traffic, tools, and more. We hosted a Q&A with Kate at the end of the Pinterest Traffic Bootcamp, and she answered a ton of your most important Pinterest questions around topics like hashtag best practices, board management, and the highs and lows of Pinterest traffic. After listening to this episode, you'll be equipped with knowledge to help you form your own successful Pinterest strategy. Enjoy! In this episode, you'll learn: If keywords and hashtags are the same thing Best practices for hashtags on Pinterest If you should be using board sections What the ideal number of boards is If you should disclose your sponsored or affiliate links on Pinterest Why your Pinterest traffic might have gone down recently When you can expect a burst of traffic as a food blogger What giraffe pins are and why you shouldn't be using them anymore What rich pins are and whether or not you should use them What the benefits of group boards are Whether or not you should delete pins How videos work on Pinterest Resources: Google Home Mini How to listen to podcasts on your Google Home Simple Pin Media Tailwind Join the Simple Pin Media newsletter Bitly How to upload video to Pinterest Simple Pin Podcast Simple Pin Media services If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Lois from Polish Housewife! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Creating a trusted system, creating a weekly review, and getting clearer with David Allen. ----- Welcome to episode 165 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with David Allen about his Getting Things Done Methodology. Getting Things Done Blogging comes with a never-ending to-do list. Reach out to that sponsor! Send so-and-so an invoice! Look into why my site is slow! Come up with an editorial calendar for next month! How do you ensure that you stay productive and on top of all of your to-dos? You have a set system of principles to keep you organized and motivated. That's what Getting Things Done is all about. You'll learn all about David's productivity tips that will help you create order out of chaos in this episode! In this episode, David shares: What the GTD methodology is What the five steps are What it means to get clearer How to do nothing What mind like water means How to create a trusted system What lists you should use to get things done What the 2-minute rule is What it means to gather all of your open loops Why a weekly review is valuable What an "in basket" is Resources: Getting Things Done common tools Things Getting Things Done book Big Magic The War of Art Getting Things Done global partners Getting Things Done podcast GTD Connect If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Lauren from Lillian Dora! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Advice for bloggers, starting a business, and publicizing income with Bjork Ostrom. ----- Welcome to episode 164 of the Food Blogger Pro podcast! This week, we're playing an episode from The Businessese Influencer Marketing Podcast. In this episode, Bjork chats with Danielle Liss about trends in blogging, how they started all of their businesses, why they decided to write about their income on Pinch of Yum, and so much more! You'll also learn about his favorite books and whether he's a Mac or PC guy. In this episode, Bjork discusses: How he and Lindsay transitioned into entrepreneurship How Food Blogger Pro started Why it's important to fulfill a need How Nutrifox and WP Tasty started 1% infinity and advice for bloggers Thanks to our Reviewer of the Week, Emily! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers. Resources: Get the resources for this episode here: https://www.businessese.com/episode48/

When Gutenberg is coming and how you can prepare for this WordPress update with Raquel Smith. ----- Welcome to episode 163 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Raquel Smith from WP Tasty about WordPress' new Gutenberg update. What WordPress' Gutenberg Update Means for You If you're running your blog on WordPress, chances are you've heard of Gutenberg. Gutenberg is WordPress' new WYSIWYG post editor, and it'll be a part of WordPress core before we know it. But will this new way of editing impact you and your posts? You betcha. And Raquel is here to talk all about what you can expect once Gutenberg is live on your site. Between setting up a staging site to test your plugins to understanding what blocks are, this episode will get you prepared for the Gutenberg release later this year! In this episode, Raquel shares: Why version 1.6.0 is an important update for Tasty Recipes What a CMS is and what open-source means Why people self-hosted WordPress sites are beneficial What Gutenberg is What blocks are When we should expect to see Gutenberg How you can prepare for Gutenberg Resources: Shane and Simple 136: Optimizing for Search Results on Google and Pinterest with Raquel Smith Daniel Bachhuber Gutenberg Tasty Recipes is Gutenberg-Ready How to Migrate Your Blog to Gutenberg Frontenberg WordPress 4.9.8 Maintenance Release Gutenberg plugin WP Tavern WP Tasty blog If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Kim from Kickass Baker! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Being Spock, understanding masterminds, and charging to facilitate a mastermind group with Andy Traub. ----- Welcome to episode 162 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Andy Traub about masterminds. The Power of Masterminds A "mastermind group" might be one of those "buzz-terms" for influencers, but they can be a powerful way to build a community, collaborate with like-minded entrepreneurs, and even contribute to your income stream. Andy is here today to chat about how to acquire committed members to your mastermind group, how to provide what your group needs, and how to develop deep and meaningful relationships with your group. Plus, he's sharing the details about his new mastermind course and podcast! In this episode, Andy shares: Why he's a "Spock" Why you shouldn't fit in others' stories What two things every person in a mastermind must have What a mastermind group actually is How mastermind groups work How to figure out how much to charge for your mastermind group Resources: Smile Always 064: Finding work you love with Dan Miller from 48 Days Zoom Dropbox 108: From Struggling Podcast to Six-Figure Success with Natalie Eckdahl Andy's Start Your Mastermind course Follow Andy on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Ben from Ramshackle Pantry! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Opening a business bank account, learning from profit and losses, and what the new US tax law means for you with Ben Sutton. ----- Welcome to episode 161 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Ben Sutton from Mazuma about bookkeeping and taxes for bloggers. Blog Business 101: Understanding Your Accounting I know. Accounting, bookkeeping, and taxes aren't the most exciting topics. That said, they're necessary to understand if you're running your own business. And Ben is here to make it all way more approachable. By tracking your expenses, profits, and losses, you can understand more about what's working for your business and alleviate stress come tax season. You'll learn why having a separate bank account for your business is helpful, how to start separating your expenses, and more! In this episode, Ben shares: Why he started his business When you should think about opening a separate bank account for your blog How specific should you be when categorizing your expenses How you should start tracking your expenses How you can use your profit and losses to help you understand your business How to start separating your expenses When you should start looking into forming an S-Corp What the new tax law means for you Resources: Mixmax Boomerang Mazuma Quickbooks If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Alicia from Daily Ration! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Monetization strategies, thriving on social media, and ignoring comparison with Bjork Ostrom. ----- Welcome to episode 160 of the Food Blogger Pro podcast! This week on the podcast, we're sharing a recording from our most recent Live Q&A on Food Blogger Pro. A Sneak Peek into an FBP Live Q&A You are getting a sneak peek into one of our favorite perks that comes with a Food Blogger Pro membership: Live Q&As! We hold a Live Q&A for our members every month, and they're a chance for our members to get answers to their toughest blogging questions…live. Our Q&As are the perfect opportunity to invite our experts to chat about a specific topic, but they're also great for picking Bjork and Lindsay's brains. This month's Q&A was an "Ask Bjork Anything," and Bjork answered our members' questions about email lists, photography, monetization strategies, and more. Enjoy this sneak peek into Food Blogger Pro Live Q&As! In this episode, you'll learn: How Bjork and Lindsay monetized Pinch of Yum in the early days The difference between profit and revenue Strategies for new bloggers who want to reach out to brands How to handle new social media platforms like IGTV The ideal Pinterest image size How Lindsay stores her photography props The best ways to grow your email list How Pinch of Yum started to build a team How to not get discouraged while you're growing your blog How to promote products on your blog What you should do with old content How we set up our bootcamps Resources: Apply for our Member Success Agent position! Pinch of Yum income reports 149: How to Get Your Content to Stand Out on Pinterest with Yuka Ohishi 10 Mistakes that Bloggers Make and How to Fix Them 7 Essential Tools You Need to Shoot Your Own Recipe Videos Wayback Machine Zoom If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Madison from A Joyfully Mad Kitchen! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Ways to pursue business growth and differentiating your income with Mark Daoust. ----- Welcome to episode 159 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Mark Daoust from Quiet Light Brokerage about testing new income streams and spending money to make money. Different Ways to Create an Income Online As an influencer, you have access to a ton of different ways to monetize your blog. And possibly some ways you haven't even considered. Mark is here to chat about those ways and to give you a better understanding of how online businesses can differentiate themselves. Between understanding how valuable your company truly is to figuring out the right ways to sell your products to finding out what your readers are craving, Mark's tips will help you create an established, sustainable business online. In this episode, Mark shares: What it was like starting his own podcast How to understand how much your business is worth What SaaS businesses are What ecommerce sites are and how to monetize them Ways you can spend money to make money What FBA stands for How to add an additional income stream to your business Resources: 1Password LastPass The Quiet Light Podcast 032: Buying & Selling Websites with Mark Daoust from Quiet Light Brokerage Nutrifox Etsy Shopify How Micro-Goals Built a Food Blogging Empire Neil Patel More about Neil Patel's $100k challenge Quiet Light Brokerage (get a free valuation here!) Sites for sale If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Sara from Real Balanced! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

How to batch-create Instagram posts, improve your photography, and build a following with Lise Ode. ----- Welcome to episode 158 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Lise Ode from Mom Loves Baking about growing her Instagram following. How to Grow Your Instagram Following to 100k Growing your social media following sometimes feels like an impossible goal, but Lise has figured out the trick to quickly and authentically grow her Instagram following. Her Instagram account, @momlovesbaking, now has 100K followers. And that's after having just a few thousand followers a few months ago. Lise will talk about the course that helped skyrocket her Instagram following, how she improved her photography skills, and the story behind her first post to ever go viral. If you're looking for ways to increase engagement and growth on your Instagram account, you'll learn a lot from this episode! In this episode, Lise shares: How her husband helped her start her blog How her business has transitioned How she improved her photography The most important photography tips she learned Why she focused on intentionally growing her Instagram account How she grew her Instagram following and engagement How she batch-creates her Instagram posts How she works with influencer companies Resources: Pixsy Mom Loves Baking Pillsbury Bake-Off Lise's Chocolate Turtle Poke Cake Instagram Growth Formula Collective Bias Lise's post about vision boards Follow Lise on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Kate from Tasty Seasons! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Thinking about your person, treating Pinterest as a unique platform, and evaluating Pin success with Kate Ahl. ----- Welcome to episode 157 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Kate Ahl from Simple Pin Media about treating Pinterest as a long-term game and generating conversions. More Clicks, Subscribers, and Sales with Pinterest Sharing your content on Pinterest is almost like being in a relationship. You have to show your commitment by giving it attention every single day. You need to completely understand your audience and give it what it needs. You need to face your challenges head-on in the hopes of creating a thriving, flourishing, and active connection. If it sounds like a lot, it is. But Kate is here help. She's chatting about prioritizing your Pinterest efforts for maximum clicks, subscribers, and sales. You can grow your blog and business with Pinterest, and this episode will teach you how. In this episode, Kate shares: The challenges you should keep in mind when dealing with Pinterest Why Pinterest is a long-term game Why you need to treat Pinterest as a unique social platform Why you need to think about "your person" on Pinterest What's most important on Pinterest How large your "long pins" should be How hashtags work on Pinterest How she gains clients How to evaluate your pin success How to leverage your other social channels for Pinterest success Resources: 026: How Pinterest Analytics can Boost your Blog with Kate Ahl from Simple Pin Media Simple Pin Media Simple Pin Podcast Bjork's episode on the Simple Pin Podcast Everything Food Conference Tasty Pins Tailwind Simple Pin Media services If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Katie from 24 Carrot Life! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Prioritizing your work, choosing a focus, and leading a healthy life with Liz Della Croce. ----- Welcome to episode 156 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Liz Della Croce about balance, health, and focus. Building a Healthy Blog and a Healthy Life Running your blog as a business takes a lot of balance. Especially if you have a well-rounded approach to health in mind. Between her journey through weight loss to growing her blog into a profitable business, Liz has figured out how to keep a healthy balance in both her personal and professional lives. You'll learn about her work processes, her approach to balance, and how she prioritizes her work in this interview. Enjoy! In this episode, Liz shares: How she started her blog Her advice for exercise How to maintain a healthy lifestyle Why she focuses on one task at a time How she prioritizes her work Resources: 147: GDPR for Influencers with Danielle Liss Built With Similar Tech My Food Diary Getting Things Done Remember When The Lemon Bowl Follow Liz on Instagram and Facebook If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Bet from Bet on Dinner! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Keeping a long-term mindset, "What I don't do" lists, and connecting with others with Bjork Ostrom. ----- Welcome to episode 155 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about important ways to overcome blogger burnout. Keeping it Fresh and Avoiding Burnout Burnout happens to everyone, so it's helpful to have a few tips and tricks in your back pocket for when that feeling strikes. That's why Bjork's here today. He's talking about the seven burnout-fighting tips he implements in his own life. Between an efficient way to take a weekend trip to finding the perfect coffee shop when you want to switch up your work environment, this episode will equip you tools to knock out your blogger burnout. In this episode, Bjork shares: Why he has a long-term mindset Why you should view everything as an experiment Why you should unplug once in a while Why it's helpful to switch up your work atmosphere How to make "what I do" and "what I don't do" lists Ways to meet up with others Why it's important to switch it up Resources: Gmail app If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Katie from Healthy Seasonal Recipes! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

The subtleties of still life photography, the importance of textures, and how to layer with Rachel Korinek. ----- Welcome to episode 154 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Rachel Korinek from Two Loves Studio about improving your food photography with five powerful tips. 5 Tips to Improve Your Food Photography Spend five seconds on Rachel's photography site, Two Loves Studio, and you'll know that she knows photography. Rachel understands the important role food photography plays in the growth of any kind of food-based business. The saying, "Eat with your eyes" is much more true when your colors look real-to-life, your composition is authentic, and your prop choices make sense. From lighting to editing to color theory, Rachel explains these principles in detail on her blog, and she's here today to share five important tips that can improve your food photography. In this episode, Rachel shares: Why still life photography is difficult What a food stylist does Why it's helpful to work with a team Why textured backgrounds are helpful How to capture shadows What negative fill is and how to work with diffused light Why layering is important in still life photography What color theory is The tools she recommends to have on hand Resources: Rachel's free photography course @bealubas @foodstylingbackgrounds Erickson Surfaces Nikon 85mm f/1.8G lens Rachel's masterclasses Two Loves Studio Follow Rachel on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Julie from Julie's Eats and Treats! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Evaluating your current reality, examining your past work, and becoming an effective leader with Kevin Waldron. ----- Welcome to episode 153 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Kevin Waldron about being an effective business owner and achieving the life you want. Playing the Game of Business Kevin isn't just a business coach, he's Bjork's business coach! He's in the business of helping people evaluate their current business situation and giving them actionable ways to get to where they want to be. In this episode, Kevin talks about how you can play the game of business to get what you want. You'll learn how to evaluate what you should be doing more of and, more importantly, what you shouldn't be doing as you grow into an effective leader and business owner. Let's dive in! In this episode, Kevin shares: How he knew he wanted to be an entrepreneur The moment he became an entrepreneur How he approaches selling a business Why you might want to infuse your personality into your business What it's like to no longer own your business How he found his sweet spot How he describes what he does to other people The most common things he addresses as a business coach Resources: The E Myth 032: Buying & Selling Websites with Mark Daoust from Quiet Light Brokerage Waldron Leadership Subscribe for Kevin's Ready for Monday email series If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Oriana from Mommy's Home Cooking! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Dealing with burnout, making the tough decisions, and generating income your way with Carrie Forrest. ----- Welcome to episode 152 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Food Blogger Pro member, Carrie Forrest, about 6 big mistakes that she made over her 9 years of blogging. 6 Blogging Mistakes Made By a Veteran Food Blogger Today's podcast is extra special because we're featuring a Food Blogger Pro member, Carrie from Clean Eating Kitchen! Carrie has been blogging for nine years, and as you can imagine, she has learned a lot about her readers, the blogging industry, and herself in that time. And that's why she's here today. Between learning the hard truth about what happens when you change your URLs to alienating her audience, she's sharing the top 6 mistakes she made and how you can avoid making them yourself. In this episode, Carrie shares: What it was like blogging 9 years ago What burnout was like and why it made her want to quit blogging How she made the tough decisions about her blog What she learned from alienating her audience How she fixed her broken links How she refined her photography style Resources: Food Blogger Pro enrollment closes May 31! Enroll today! Clean Eating Kitchen Stitch Fix Redirection plugin Pretty Links Google Search Console Tasty Food Photography Backlinko 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Clean Eating for Women podcast Follow Carrie on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Karen from Seasonal Cravings! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

When it's time to take a break, how to change your mindset, and what's next for her blog with Stephanie Wise. ----- Welcome to episode 151 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Stephanie Wise from Girl Versus Dough about stepping away from blogging and pivoting her focus. Designing Your Lifestyle When running a business online, it's easy to experience burnout. Stephanie is familiar with the feeling; she actually stopped blogging at Girl Versus Dough for the majority of last year. In that time, she focused on her family and reevaluated what made her love blogging in the first place. Now that she's back to blogging, she views the process of producing content in a new light. She'll talk about what's next for her and her blog, as well as her advice for others who are thinking about pivoting. In this episode, Stephanie shares: Why she decided to stop blogging When she realized it was time to take a break How her mindset has changed What's next for her, her brand, and her home life How she deals with pushback Her advice for others who are thinking about pivoting Resources: Learn more about becoming a Food Blogger Pro member Stephanie's cinnamon roll recipe and Girl Versus Dough 2.0 post 145: Present Over Perfect with Shauna Niequist Tiny Shiny Home Girl Versus Dough Follow Stephanie on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Alyssa from Simply Quinoa! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We're celebrating our 150th episode with a fun Q&A with Bjork. You'll learn about his management style, why he loves Minnesota, how they're A/B testing on Pinch of Yum, and more. ----- Welcome to episode 150 of the Food Blogger Pro podcast! This week on the podcast, Bjork is in the hot seat, and he chats about his favorite music, how he formed his management style, and his favorite Pinch of Yum recipe. Get to Know Bjork Ostrom Happy 150th episode day!! We're so honored and thrilled to have you listening along to the Food Blogger Pro Podcast each week, so to celebrate, we're publishing a fun Q&A episode with our fearless leader, Bjork Ostrom. We'll focus on some business and blogging questions, and then dig into the personal stuff and discover more about Bjork's music career (!!!) and his unconventional favorite Pinch of Yum recipe. This interview was a lot of fun, and we really hope you enjoy it! In this episode, Bjork shares: What his most memorable podcast episode is If there was ever an episode that inspired him to change a part of his business How he overcomes roadblocks How they're using A/B testing on Pinch of Yum His and Lindsay's AIM screen names The books he most recommends Why he loves living in Minnesota What he likes to listen to on Spotify How his music career helped shape his future careers What his favorite Pinch of Yum recipe is How it feels to have 150 episodes in the books Resources: Register for the SEO Bootcamp! ScreenFlow Zoom 145: Present Over Perfect with Shauna Niequist Present Over Perfect 104: How Bloggers Should Handle Their Taxes and Accounting with Cathy Derus 063: Personal Finance for Business Owners with Jeff Rose from Good Financial Cents 147: GDPR for Influencers with Danielle Liss Slack Intercom Google Optimize Y Combinator The War of Art 087: How to Take Permission and Grow Your Business with Andy Traub Man's Search for Meaning Spotify 144: Netflix, Everybody Loves Raymond, and Somebody Feed Phil with Phil Rosenthal Bjork's favorite Pinch of Yum recipe If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Angel from Cheftographer! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.