The Food Blogger Pro Podcast

Leaning into a niche on TikTok, repurposing videos across different platforms, and working with brands on TikTok with Benjamin Delwiche from Benjamin the Baker. ----- Welcome to episode 340 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Benjamin Delwiche from Benjamin the Baker about how he has grown his TikTok account to over 500k followers. TikTok Strategy During the day, you can find Benjamin Delwiche working full-time as a math teacher, but on nights and weekends, you'll find him sharing TikTok videos about the science of baking! Over the past year, he has grown his TikTok from the ground up, and he just recently surpassed 500k followers on the platform. In this episode, you'll hear how he intentionally leaned into a niche on TikTok, how he works with brands on the platform, and his best advice for creators looking to grow on TikTok. It's an incredible interview that will leave you feeling inspired and motivated to get the most out of TikTok as a content creator. We hope you enjoy it! In this episode, you'll learn: How Benjamin started posting on TikTok How his TikTok content strategy evolved over time What types of content he shares on TikTok What he uses to record his videos How he repurposes his TikTok videos on Instagram His advice for creators who want to start posting on TikTok How he works with brands on TikTok Resources: Mark Rober Tasty Made In Cookware Plugra Premium Butter Benjamin's website Follow Benjamin on TikTok and Instagram The Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Understanding what's new with Core Web Vitals, using the best plugins as a food blogger, and diversifying your revenue streams with Andrew Wilder from NerdPress. ----- Welcome to episode 339 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder from NerdPress about the current state of tech for food bloggers. Tech Check-In Today on the podcast, we're really excited to be chatting again with our WordPress Support Expert, Andrew Wilder! Through his company, NerdPress, Andrew and his team do maintenance and support for WordPress websites, and 95% of their clients are food bloggers. Suffice to say, he knows his stuff when it comes to WordPress food and recipe sites. In this episode, you'll hear Andrew's thoughts on the current state of tech for food bloggers. From an update on what's new with Core Web Vitals to his current list of go-to plugins for food bloggers, this episode is jam-packed with information that will help you set your blog up for success in 2022. Enjoy! In this episode, you'll learn: What Andrew does at NerdPress Why documentation is so important when it comes to building a business What bloggers need to know about Core Web Vitals Why it's important to use a recipe plugin What caching plugins do What types of plugins he doesn't recommend using What his thoughts are about Google Web Stories Why he recommends diversifying your revenue streams as a blogger Resources: NerdPress Eating Rules WordCamp Ramshackle Pantry Process Street Loom Guru 306: Core Web Vitals – What Food Bloggers Need to Know About User Experience and Google with Andrew Wilder Core Web Vitals PageSpeed Insights WP Rocket Tasty Recipes WP Recipe Maker Create by Mediavine Curbly Yoast SEO Cloudflare The Feast Plugin Google's Feature of a Pinch of Yum Web Story Food52 Leaf Group 99designs LogoTournament Find Andrew on Food Blogger Pro Connect with Andrew via email The Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Creating valuable content, delegating and elevating tasks, and setting business and life goals with Bjork Ostrom. ----- Welcome to episode 338 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about five themes that he's noticed when reflecting back on the past year. Reflecting and Looking Forward As we enter into the new year, it can be really helpful to look back on the previous year and reflect on some of the lessons learned. So we're doing just that in this episode! You'll hear five themes that Bjork has identified when reflecting on 2021 and how he's going to use that knowledge to his advantage in 2022. From insight on creating valuable content to delegating tasks to defining your life goals, this episode is packed full of great advice to help you start the year off strong. Plus! As a bonus in this episode, you'll hear about The Food Blogger Pro Podcast Facebook Group that we just launched for podcast listeners. Within this brand-new Facebook Group, you'll be able to chat about recent episodes, submit questions for future interviews, and more. Be sure to check it out to continue the conversation! In this episode, you'll learn: How The Food Blogger Pro Podcast Facebook Group will work How to create really valuable content What the difference is between makers and managers Why it's so important to delegate and elevate tasks Why you should set both business and life goals How to practice 1% infinity Resources: The Food Blogger Pro Podcast Facebook Group FBP Live Q&A: The State of Pinterest – available for FBP members! EOS Delegate and Elevate Exercise Superhuman Mailman Zapier Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Focusing on SEO, diversifying your revenue streams, and developing a consistent email marketing strategy with Ali Stafford from Alexandra's Kitchen. ----- Welcome to episode 337 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ali Stafford from Alexandra's Kitchen about how she's grown her traffic by leaning into SEO and learning from industry experts. Shifting Your Mindset We're really excited to be chatting with Ali from Alexandra's Kitchen in today's episode! She's a seasoned food blogger who has been sharing her recipes online since 2006. But over the past few years, she has been shifting her mindset to focus on growing her traffic and leveling up her content strategy. In this episode, you'll hear what changes she's been implementing to focus on SEO, how she has strategically worked with consultants to grow her business, and more. Whether you just launched your blog or you've been blogging for years, we know you will have a lot of great takeaways from this episode. Enjoy! In this episode, you'll learn: Why Ali launched her blog How she has shifted her social media strategy over the years Why she has been focusing on diversifying her revenue streams How she started focusing more on SEO How she optimizes her meta descriptions How her traffic has been affected by algorithm changes How she has developed a consistent email marketing strategy What she updates when republishing old posts Her best tips for growing an email list Resources: Alexandra's Kitchen The Definitive List of Ways to Create an Income From Your Food Blog Foodie Digital Yoast SEO Plugin TinyBit Curbly InfluenceKit Allea Grummert, the FBP Email Marketing Expert Duett Matt Molen ConvertKit InShot Clariti Nathan Barry's Newsletter 334: Crafting the Perfect Pitch – How to Build and Nurture Strong Relationships with Brands with Chandice Probst Follow Ali on Instagram, Facebook, Pinterest, and YouTube Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Rebranding a food blog, leaning into a niche, and Keep-Delegate-Delete lists with Isabel Orozco-Moore from Isabel Eats. ----- Welcome to episode 336 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to our episode with Isabel Orozco-Moore from Isabel Eats where she talks about leaning into a niche, delegating tasks, and more. The Freedom of a Niche It's another FBP Rewind episode today, and we're so excited to revisit our November 2019 interview with Isabel Orozco-Moore from Isabel Eats! After blogging for a year, Isabel decided to completely rebrand her site and lean into sharing just Mexican recipes. By narrowing down her focus, she was able to strengthen her brand and solidify her content strategy. But that's not all that Isabel and Bjork cover in this episode! You'll also hear how she made her first hire, how she decided what tasks to delegate, how she monetizes her blog, and more. In this episode, you'll learn: How she was nominated for a Saveur Award How and why she rebranded her blog Why she decided to focus on her niche How she monetizes her blog How she hired a virtual assistant How to make a Keep-Delegate-Delete list How to get better at specific tasks Resources: Isabel Eats Designing Your Life Loom Follow Isabel on Instagram, Facebook, and Pinterest Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Building a baking business, knowing how to price what you're offering, and strategically using tools and processes to grow your business with Amanda Schonberg from Baking for Business. ----- Welcome to episode 335 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amanda Schonberg about how to build a successful baking business. Baking for Business As food creators, when we think about earning an income doing what we love, we oftentimes focus on areas like affiliate marketing, sponsored content, and ads. But what about earning money actually selling the food that we're creating? That's what we're chatting about with Amanda Schonberg today! She runs Chef Schonberg's Sweets, a licensed e-commerce bakery, as well as Baking for Business, an online platform that teaches home bakers how to build their brands and confidently sell their baked goods. In this episode, you'll hear how she got her own baking business off the ground, what she teaches her students at Baking for Business, and what her best advice is for those looking to enter into this space. It's a jam-packed, inspiring episode, and we really hope you enjoy it! In this episode, you'll learn: How Amanda launched her baking business What she learned working in corporate retail management How she determined the SOPs and pricing for her business What food liability insurance is The tools that she uses to run her business Her best advice for those looking to launch a baking business How she has grown her email list What cottage bakers are How she launched Baking for Business What she teaches her students at Baking for Business Why she loves sharing her story Resources: Baking for Business Chef Schonberg's Sweets The E Myth Revisited Food Liability Insurance Program State Farm The Hartford Square Wix Bake Diary EOS Instacart Shipt The Profit The Psychology of Sales Learn From Daymond John Digital Course Academy Follow Amanda on Instagram Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Focusing on your strengths, creating a strong media kit, and crafting enticing pitches for brands with Chandice Probst from This Vivacious Life. ----- Welcome to episode 334 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chandice Probst about how to craft the perfect pitch when reaching out to brands. Crafting the Perfect Pitch While Chandice runs the popular food and entertaining blog This Vivacious Life, she's also the Sponsor Director for Tastemaker Conference. And that means that she has learned a lot about pitching to brands and getting sponsorship opportunities over the years! Today on the podcast, she's sharing all her tips and tricks for food bloggers looking to create the perfect pitch. From focusing on mindset and building confidence in yourself to writing enticing emails that brands won't be able to resist, this episode will give you all the information you need to confidently reach out to brands. It's a thought-provoking conversation that will leave you feeling inspired and motivated to reflect on your own pitching strategy. Enjoy! In this episode, you'll learn: What Chandice has learned throughout her entrepreneurial journey Why mindset is so important when it comes to pitching How to figure out what your strengths are How to create a strong media kit and rate sheet How to determine your rates when working with brands How to build relationships with other food bloggers How to create enticing pitches that will capture the attention of brands Tips for nurturing long-term relationships with brands Resources: This Vivacious Life Tastemaker Conference Pricing + Pitching Workshop – say the FBP Podcast sent you for $50 off! Chandice's cookbook, Gluten-Free on a Budget Find Me Gluten Free Shark Tank Tastemaker Conference EOS Delegate and Elevate Creating a Media Kit course – available for FBP members! Meaningful Eats Frosting and Fettuccine 331: Building Community – How Abbey Rodriguez Founded and Grew Tastemaker Conference The Foreign Fork Marco Polo Growth University Mediavine InfluenceKit Follow Chandice on Instagram, Facebook, and Pinterest Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Improving your food photography skills, getting a cookbook deal, and focusing on SEO with Emma Duckworth from Emma Duckworth Bakes. ----- Welcome to episode 333 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emma Duckworth from Emma Duckworth Bakes about how she's grown her blog by focusing on SEO. Serving Your Audience SEO: love it or hate it, it's undoubtedly an important area for food bloggers to focus their time and energy on. And that's why we're chatting about it with Emma Duckworth in this episode! This year, Emma decided to double down on her blog and hired a mentor to help her out with SEO. You'll hear how she used the avatar exercise to understand her audience, how she optimized her homepage and recipe categories, and what she's doing to focus on SEO moving forward. It's a fantastic interview that will encourage you to reflect on your own SEO strategy. We hope you enjoy it! In this episode, you'll learn: How Emma got into food photography and food blogging How she grew her food photography skills What steps she took to strategically grow her Instagram account How she started getting her first sponsored work What she learned from the cookbook writing process Why she decided to double down on her blog How she hired a mentor to help her out with SEO How she used the avatar exercise to understand her audience How she optimized her blog's homepage and categories How she identified and optimized her top-performing posts How she has started doing keyword research Why she and her husband decided to launch a street coffee business What she's focusing her attention on moving forward Resources: Emma Duckworth Bakes Order Emma's cookbook, Simply Sweet Nostalgic Bakes Dear Coco Street Coffee Foodtography School This American Life Well Seasoned Studio Foolproof Living The Feast Plugin Google Analytics Google Search Console Keysearch Clariti Growth University Follow Emma on Instagram, Facebook, and Pinterest Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Transitioning to full-time blogging, leaning into your strengths, and following your own path as an entrepreneur with Bjork Ostrom. ----- Welcome to episode 332 of The Food Blogger Pro Podcast! This week on the podcast, we're sharing Bjork's episode from the Eat, Capture, Share podcast with Kimberly Espinel. Featured Podcast In today's episode, we're switching things up because it's actually Bjork in the interview seat! We're really excited to be featuring an episode of the Eat, Capture, Share Podcast. Kimberly recently interviewed Bjork about his journey to becoming a successful entrepreneur and online business owner. You'll hear what the first streams of revenue were for Pinch of Yum, Bjork's advice for those wanting to make a living through food blogging, and why he believes in the idea of 1% infinity. It's a really inspiring conversation, and we know you'll enjoy hearing more about Bjork's story. We hope you enjoy this featured podcast episode! In this episode, you'll learn: The quick story behind Pinch of Yum, Food Blogger Pro, WP Tasty, Nutrifox, Clariti, and TinyBit How Bjork and Lindsay leaned into their strengths when building Pinch of Yum What the first streams of revenue were for Pinch of Yum His advice for how to transition to making a living through food blogging Why he launched the Food Blogger Pro Podcast His top tips to quickly monetize doing what you love The biggest mistakes that he sees creators making when trying to grow their businesses Resources: Eat, Capture, Share Podcast Pinch of Yum WP Tasty Nutrifox Clariti TinyBit Crush It!: Why Now Is the Time to Cash in on Your Passion Pinch of Yum Income and Traffic Reports 324: Building Strong Partnerships – How Bob's Red Mill Works with Content Creators on Sponsored Content MicroAcquire FE International Quiet Light Brokerage 032: Buying & Selling Websites with Mark Daoust from Quiet Light Flippa Eat, Capture, Share Episode #67: Your Pathway to Success 322: Going All In – How Sarah Cook Went From 17k to 600k Monthly Pageviews Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Founding a food blogging conference, getting brands involved with a conference, and building community around events with Abbey Rodriguez, founder of Tastemaker Conference. ----- Welcome to episode 331 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Abbey Rodriguez about how she founded and grew Tastemaker Conference. Building Community From developing recipes to writing posts to creating content for social media, we can find ourselves spending a lot of time alone as food creators. So how can we foster community and build relationships with others in this industry? Enter: Tastemaker Conference! It's one of the most popular food blogger conferences, and it's a great place to connect with fellow food creators and brands and learn from industry experts. In this episode, you'll hear why Abbey Rodriguez founded Tastemaker Conference, as well as what to expect at the 2022 Tastemaker Conference in Chicago. Plus, she even shares a limited-time offer on tickets for podcast listeners that you won't want to miss, so be sure to check out the episode! In this episode, you'll learn: Why Abbey founded Tastemaker Conference How she has shifted her focus from blogging to event planning How she funded the conference when launching How the pandemic has affected her business Why brands like to get involved with Tastemaker Conference How the revenue streams for the conference change from year to year Her advice for those who want to start hosting events What tools she recommends using when planning events What the marketing strategy looks like for Tastemaker Conference Why they focus so much on retention rate How they started hosting masterminds and workshops What to expect at the 2022 Tastemaker Conference Resources: Tastemaker Conference Tastemaker Conference 2022 Chicago tickets – use code FOODBLOGGERPRO50 for $50 off (valid for seven days after the episode airs) The Butter Half Big Magic Root & Nourish: An Herbal Cookbook for Women's Wellness 328: Hosting Events – How Liz Della Croce Plans and Runs Successful Food Blogger Retreats Pilot Pinch of Yum Asana Eventbrite Attendify The Minne Stuga Zillow SNL Skit The Inspired Home Show Follow Tastemaker Conference on Instagram, Facebook, and Twitter Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Growing a blog with a full-time job, taking photography courses, and getting a cookbook deal with Ana Zelić from Ana's Baking Chronicles. ----- Welcome to episode 330 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ana Zelić from Ana's Baking Chronicles about how she strategically improved her food photography skills over time and got her first cookbook deal. Honing Your Craft Ana is a food blogger, food photographer, and soon-to-be author, and she's here on the podcast today to talk about her food photography journey! Her debut cookbook "The Cake Chronicles" comes out November 30th, and in this episode, she shares why she doubled down on improving her photography skills, what tools she uses when shooting photos, how she got her cookbook deal, and what she learned going through the cookbook writing process. It's a really great interview, and we know you'll feel so inspired after hearing Ana's story! In this episode, you'll learn: How Ana started sharing food content online Why she decided to blog in English Why she shifted her focus to blogging rather than just sharing on Instagram How she grew her blog while working a full-time job How she got a cookbook deal How she developed her food photography skills What artificial lighting tools she uses for her photography Why she loves shooting tethered What she learned going through the cookbook writing process Resources: Ana's Baking Chronicles Preorder Ana's book, The Cake Chronicles! Mediavine The Bite Shot Foodtography School Broma Bakery Growth University Artificial Academy Adobe Lightroom Capture One Follow Ana on Instagram, Facebook, and Pinterest Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Repurposing content for different social media platforms, growing your email list, and using systems and tools to grow your business with Andrea Balogun from Balogun Strategy & Design. ----- Welcome to episode 329 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrea Balogun from Balogun Strategy & Design about how to craft an effective social media strategy. Social Media Strategy Have you ever wanted to pick the brain of a social media consultant? Here's your chance! Andrea is a content strategy and design consultant, and she's here on the podcast today to talk about how to effectively market your brand and grow your following on social media. In this episode, she shares her advice on a lot of different topics, including how to repurpose your content across various social media outlets, how to lean into a particular topic or series on social media, why it's important to diversify your platforms, and more. Andrea's advice will be a great reminder of why it's important to really think about your goals and purpose when sharing on social media. We hope you enjoy this episode! In this episode, you'll learn: How Andrea became a social media consultant Some systems and tools she uses to run her business What services she offers to her clients Tips for crafting your profile on Instagram How food bloggers can make the most of the different content types on Instagram How Instagram is offering bonuses and badges to creators How you can effectively repurpose your content Why it can be helpful to focus on a particular topic or series on social media Why it's so important to diversify your platforms How to grow your email list Her advice for transitioning a side hustle into a full-time business Resources: Balogun Strategy & Design 165: Getting Things Done with David Allen Notion Airtable Dubsado Later Candles 4 the Culture Follow Candles 4 the Culture on Instagram Follow Andrea on Instagram, Facebook, Pinterest, and Twitter Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Hosting food blogger retreats, diversifying your income streams, and capitalizing on your strengths with Liz Della Croce from The Lemon Bowl. ----- Welcome to episode 328 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz Della Croce from The Lemon Bowl about how she plans and runs food blogger retreats. Hosting Events When it comes to earning money as food creators, we usually think of the classic revenue streams like ads and sponsored content. But what about hosting events? That's what we're focusing on today! In this episode, Bjork chats with Liz about how she runs events and food blogger retreats in addition to her own food blog. You'll hear how she plans her events based on the desires of her attendees, how she gets brands involved with retreats, how she plans out her attendee lists, and more. It's a fantastic interview that will inspire you to think about how you can diversify your income streams and capitalize on your own strengths to grow your business. Enjoy! In this episode, you'll learn: What Liz shares on the Passion to Profit Podcast Some powerful mindset shifts that help her run her business What her team looks like How EOS works What implementers, integrators, and visionaries are How she diversifies her income How she gets the most out of her brand partnerships What kinds of events she holds Why she loves hosting food blogger retreats How she curates her retreats based on the wishes of her attendees How to get brands involved with retreats What tools she uses when planning her retreats How she determines the attendee list for her retreats Resources: The Lemon Bowl Get on the waitlist for the Passion to Profit Mastermind! Passion to Profit Podcast 276: Featured Podcast – Scaling Your Business & Providing Massive Value with Bjork on the Irie Lemon Podcast The Five Minute Journal EOS Traction Rocket Fuel AdThrive InfluenceKit Kolbe A Index Bob's Red Mill Skinnytaste Lexi's Clean Kitchen Microsoft Teams Handle the Heat The Food in my Beard Fresh Air Retreat Video 2021 Follow Liz on Instagram, Facebook, Pinterest, and TikTok Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Understanding Google updates, effectively using Google Search Console, and getting the most out of ads on a food blog with Casey Markee from Media Wyse. ----- Welcome to episode 327 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee, our FBP SEO Expert, about understanding the Google algorithm. Understanding the Google Algorithm We're so excited to welcome Food Blogger Pro expert Casey Markee back to the podcast today! As our resident SEO wizard, he has helped countless FBP members out by answering their toughest SEO questions over the years. And at his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, unnatural link issues for food blogs, and more. In this episode, he's chatting with Bjork all about what food bloggers need to know about the Google algorithm. You'll hear Casey's insights on how to understand Google updates, how to effectively use Google Search Console, how to get the most out of your ads, and more. If you're looking to increase your traffic, or you're just curious and want to learn more about the Google algorithm, we know you'll enjoy this interview! In this episode, you'll learn: How Casey got into the food blogging SEO space What Google's Webmaster Guidelines are What Google Patents are How he learns about updates to the Google algorithm How updates to the algorithm help publishers What core updates are Why a recipe card can only be used for one individual recipe What manual actions are Why it's so important to use Google Search Console What makes warnings and errors different How to analyze and understand traffic drops How the pandemic has affected traffic for food bloggers Why he thinks you shouldn't put recipes in your recipe cards His advice for running ads on a food blog What teaser text is on food blogs Resources: Media Wyse Learn more about Casey's audits at Media Wyse SearchEngineNews 322: Going All In – How Sarah Cook Went From 17k to 600k Monthly Pageviews Google Webmaster Guidelines SEO by the Sea Google Patents Google's blog, The Keyword Google IO TopHatRank Yoast SEO Slickstream Tasty Recipes WP Recipe Maker Create by Mediavine Google Search Console Analyzing Google Search Traffic Drops Dotdash SEO for Publishers series SEO For Publishers Webinar Episode #15: Most Common WordPress Issues and Solutions Contact Casey on his website, Media Wyse, and on Facebook Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Batch producing content, choosing a niche, and strategically delegating tasks with Karli Bitner from Cooking with Karli. ----- Welcome to episode 326 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Karli Bitner from Cooking with Karli about how she batch produces content. Content Batching As food bloggers, it can sometimes feel like we're stuck in this never-ending cycle of producing more and more content. To avoid burnout, how do we develop strategies for content creation that are sustainable over a long period of time? That's what we're discussing with Karli in today's episode! To maximize her time with her family this year, she batch produced all of her blog posts for 2021 before 2020 ended. In this episode, she shares why she likes content batching, how she plans and schedules her content, and how she has expanded her team to maximize her productivity. It's a really great interview that will inspire you to reflect on your own content creation strategy. We hope you enjoy it! In this episode, you'll learn: Why she started blogging How she chose a niche when launching her blog How she used Facebook Groups to grow her traffic Why she expanded her niche and changed her focus What copycat recipes are What tools she uses to grow her business How she batch produces content ahead of time How she strategically plans her shoot days How she organizes her content and photos How she adjusts her content plan as needed How she works with a writer on her blog posts What tasks she has strategically delegated for her blog How she found the right people to hire How she expects to create content in the future Resources: Cooking with Karli Lauren's Latest Mediavine Crumbl Cookies Semrush The HOTH AnswerThePublic Trello Google Calendar Tastemaker Conference Alfred Google Drive Backupify The Mom Project Follow Karli on Instagram, Facebook, YouTube, and Pinterest Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Using a plugin to blog in multiple languages, strategically growing your team, and maximizing your productivity with Alejandra Graf from BrownSugar&Vanilla. ----- Welcome to episode 325 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alejandra Graf from BrownSugar&Vanilla about how she shares recipes on her blog in both English and Spanish. Bilingual Blogging We're so excited to share this episode with Alejandra with you today! Her story is really fascinating, and the way that she shares content is a bit unique compared to other content creators. After immigrating to the United States from Mexico, she launched her food blog, BrownSugar&Vanilla, where she shares family-friendly vegan recipes. But she also has another version of her site called Piloncillo&Vainilla where she shares all the same recipes — but in Spanish! In this episode, you'll learn how she uses a plugin to share content in both languages, how the traffic compares on the two versions of her blog, and more. It's a really fascinating, inspiring interview that demonstrates the unique ways you can share content with different audiences. In this episode, you'll learn: Why Alejandra immigrated to the United States What led her to launch her blog How she started sharing recipes in both Spanish and English How she determines what content will resonate with which part of her audience How the traffic compares on the English vs. the Spanish side of her blog How she runs ads on her site Which plugin she uses to share content in both languages How she strategically grew her team How she earns revenue from her site How she gets sponsored content work How she uses the Pomodoro Method to maximize her productivity Resources: BrownSugar&Vanilla Piloncillo&Vainilla The Fire Starter Sessions The WordPress Multilingual Plugin Google Translate Grammarly AdThrive Pinch of Yum Income and Traffic Reports BlogHer Johanna B. Voss Agency 322: Going All In – How Sarah Cook Went From 17k to 600k Monthly Pageviews Follow Alejandra on Instagram, YouTube, and Pinterest Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How Bob's Red Mill works with content creators, how creators can effectively reach out to brands, and how to secure ongoing brand partnerships with Cassidy Stockton. ----- Welcome to episode 324 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cassidy Stockton about how Bob's Red Mill works with content creators on sponsored content. Building Strong Partnerships When we chat about sponsored content here on the podcast, we usually talk to creators and publishers about how they secure partnerships with brands. But today, we're flipping the script and hearing things directly from a brand's perspective! In this episode, Bjork interviews Cassidy Stockton, the Senior Content Marketing Manager at Bob's Red Mill, about how her team works with content creators, what she wishes creators knew about working with brands, and more. If you've ever wanted to learn more about how to reach out to brands, how to negotiate your rates, or how to secure ongoing brand partnerships, this episode with Cassidy is for you! In this episode, you'll learn: What Cassidy does at Bob's Red Mill Why they invest so much into influencer marketing What kinds of campaigns they find successful What an employee-owned company is What metrics they look at when working with influencers What influencers can do to maintain a strong relationship with a brand How they handle invoices and payments How they initiate partnerships at Bob's Red Mill Why they consider video to be essential right now How they've been experimenting on TikTok How they negotiate rates with influencers How Bob's Red Mill works with various agencies What you should include in your media kit What she wishes creators knew about working with brands Resources: Bob's Red Mill InfluenceKit Connect with Cassidy on LinkedIn Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Tracking your expenses, optimizing your business for tax season, and setting yourself up for success financially with Ansley Beutler from Peach Perfect Financials. ----- Welcome to episode 323 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ansley Beutler from Peach Perfect Financials about optimizing your blog's financials to set your business up for success. Understanding the Numbers While Ansley Beutler is well-known for sharing delicious and healthy recipes on The Fit Peach, she's also a CPA and an expert when it comes to the financial side of running a food blog! Through her consultancy business Peach Perfect Financials, she helps bloggers level up their business and gain control and clarity over their finances. In this episode, she shares why you should have a business bank account, how to keep track of your expenses, how to structure your business to optimize your taxes, and more. Whether you just launched your blog or if you've been blogging for years, we think you'll have a lot of great takeaways from this episode. Enjoy! In this episode, you'll learn: Why Ansley started her food blog What she does at Peach Perfect Financials How she balances working on her blog and her client work Why she recommends having a business bank account and credit card What business expenses and startup expenses are Why it's so important to track your expenses What happens if you get audited How you get taxed when you run your own business When you might consider making an S election What an EIN is How you can keep track of your receipts digitally How to determine what your salary should be as a business owner How to set yourself up your success in the future financially Resources: The Fit Peach Peach Perfect Financials Form 2553 Shoeboxed Quickbooks Blogger MBA School 321: The EXITpreneur's Playbook – Maximizing Your Profits When Selling a Business with Joe Valley Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Investing money into your business, deleting posts to encourage growth, and the importance of having accountability partners with Sarah Cook from Sustainable Cooks. ----- Welcome to episode 322 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sarah Cook from Sustainable Cooks about what specific strategies she implemented to grow her blog's traffic and increase her revenue. Going All In A few years ago, Sarah Cook was feeling burnt out and ready to call it quits on her blog. But after listening to some food blogging podcasts, she decided to switch up her blogging strategy and see if she could turn it into a thriving business. And today on the podcast, she's sharing everything she's done along the way to go from 17k to 600k monthly pageviews with her blog, Sustainable Cooks! She explains some of the unique ways she has invested in her blog, why she decided to delete hundreds of posts, why she loves having a blogging accountability partner, and more. It's a really inspiring interview, and we know it'll leave you feeling motivated and excited to make progress on your blogging goals. In this episode, you'll learn: How Sarah decided to go all in with her blog How she struggled to define her identity as a full-time blogger Where she started investing money into her business How she shifted her content strategy Why she deleted hundreds of posts on her blog How she categorized her content into specific buckets Why ad earnings are typically lower in Q1 How her blog's success has helped her support causes she cares about How she fits work into the margins of her day What tasks she decided to hire out Why she loves having a blogging accountability partner Resources: Sustainable Cooks 170: What's Working and What's Not with the FBP Community MediaWyse Casey Markee Purr Design The Simple Pin Podcast Kate Ahl Mediavine Keysearch AdThrive Hey Nutrition Lady Cook It Real Good Follow Sarah on Instagram, Facebook, and Pinterest Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

What an exitpreneur is, why we're not able to run our businesses forever, and what factors to keep in mind when deciding to sell your business with Joe Valley. ----- Welcome to episode 321 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Valley about making a great exit and maximizing your profits when selling a business. The EXITpreneur's Playbook When it comes down to it, we're not able to run our businesses forever. And most business owners wait to sell until they're exhausted and emotionally rundown, and by that time, it's too late to have a great exit. Enter: Joe Valley! After facilitating nearly half a billion dollars in exits, Joe has written the bestselling book, "The EXITpreneur's Playbook" to help online business owners get the maximum value and best deal structure possible when selling their businesses. Even if you're not quite ready to sell your own business, this interview will show you what areas to focus on to create a successful pathway to your own eventual exit. In this episode, you'll learn: What an exitpreneur is Why it's important to be on top of your financials What the difference is between a CPA and a bookkeeper Why it's important to consider risk, transferability, documentation, and growth when deciding to sell Why you need to have specific goals in mind when it comes to selling your business What SKUs are What the transition period looks like after selling a business What most people do after selling a business Resources: The EXITpreneur's Playbook Read the first three chapters of The EXITpreneur's Playbook for free! Quiet Light The Quiet Light Podcast 32: Buying & Selling Websites with Mark Daoust from Quiet Light Quickbooks Xero Pilot EOS TinyBit Puerto Rico's Tax Incentive Code 176: Affiliate Marketing for Bloggers with Chris Guthrie Follow Joe on Twitter and LinkedIn Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Succeeding on different social media platforms, managing partnerships with brands, and shifting content strategies over time with Chelsey White from Chelsweets. ----- Welcome to episode 320 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsey White from Chelsweets about how she's grown her various social media platforms and how her content strategy has evolved over time. Learning By Doing Today on the podcast, we're talking to the cake queen herself: Chelsey White from Chelsweets! While she originally started by just baking cakes for her coworkers, Chelsey has since built up a massive social media following sharing her elaborate cakes and baking creations online. With over 1.2 million followers on Instagram and 2 million followers on TikTok, she has established herself as one of the top names in the food space. In this episode, she shares how she started sharing content online, how she likes to approach sponsored content, and how she adapts her content for different social media platforms. It's a super fun, inspiring interview, and we hope you enjoy hearing Chelsey's story! In this episode, you'll learn: When Chelsey started sharing baking content online How her content strategy has evolved over time Why posting on her blog is her number one priority Which social media platforms she enjoys using the most Why she oftentimes likes waiting for brands to approach her first How to figure out your rates for sponsored content How she has created sponsored content for TV shows and movies How she maximizes her efficiency when creating content for different platforms What she would focus on if she had to start over again from scratch How she balances passion publishing with performance publishing How she manages her content calendar with Google Calendar Resources: Chelsweets Captive8 Canva Keysearch Follow Chelsey on Instagram, TikTok, and YouTube Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

The daily schedule of a full-time food blogger, how Mike Johnson generates revenue for his blog, and what it was like to change content strategies on Mike Bakes NYC. ----- Welcome to episode 319 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Johnson from Mike Bakes NYC about how he managed to transition to full-time blogging after running his successful Instagram account. From Attorney to Food Blogger We're so excited we had a chance to talk to Mike in today's episode! He has a super interesting story; he went from attorney to full-time blogger after running an incredibly successful New York City food-focused Instagram account. He's on the show today to talk about what the process of transitioning to full-time blogger looked like, as well as how he runs his business and creates revenue for himself. If you're curious about what a day in the life of a full-time blogger looks like, or you're interested in figuring out how to maximize your blog revenue, we know you'll find some helpful nuggets of inspiration in this interview! In this episode, you'll learn: How Mike transitioned from attorney to online content creator What it was like to work with restaurants in New York City How he shifted the content focus on his blog and on social media When he knew he could create an income from his blog and social channels How he's getting traffic to his blog How he shares his recipes on social media Why he's happier working for himself and how his background has helped with his sponsor negotiations What his full-time blogging schedule looks like What it's like working with an agency What roles Mike will hire for next What it's like using Airsubs to host cooking classes to his audience How authenticity contributed to his growth Resources: Mike Bakes NYC Broma Bakery Mike's cookbook, Even Better Brownies Mediavine Airsubs 308: Virtual Events – Earn an Income by Teaching Classes Online with Tomas Hoyos Smith and Saint EOS Follow Mike on Instagram, TikTok, and Pinterest Read Food Blogger Pro member stories! If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Maximizing your Q4 revenue, how to keep the Q4 momentum, and republishing content with Bjork Ostrom and Jenna Arend. ----- Welcome to episode 318 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to a Q&A we held last year where Food Blogger Pro members asked Bjork and Pinch of Yum's General Manager, Jenna, questions about preparing for Q4. How Food Bloggers Can Make the Most Out of Q4 It's another FBP Rewind episode today, and we're so excited to revisit our October 2020 Q&A with Jenna Arend from the Pinch of Yum team! We hold these live Q&As every single month for our Food Blogger Pro members. Sometimes we focus on a specific topic (like this one), and other times it's an excuse to pick Bjork's brain on any blogging topic under the sun. It's so fun to connect, answer our members' toughest questions, and have an hour to intentionally work on getting a tiny bit better. And in this Q&A, we focused on all the ways that food bloggers can make the most out of Q4! Q4 is made up of the last three months of the year (October, November, and December), and it's a big deal for food bloggers. Not only are people hungry for recipes, but advertising spending also goes up during these three months, and sponsors are looking for bloggers and content creators who can create seasonal content. We hope that you enjoy this Q&A and that it leaves you feeling inspired and motivated as we get closer and closer to Q4. In this episode, you'll learn: What Jenna's role looks like on the Pinch of Yum team How the Pinch of Yum team is preparing for Q4 Tips for Q4 if your blog is new How to maximize affiliate earnings in Q4 Alternatives to the Amazon affiliate program How Q4 differs from Q1 and how to keep the momentum into the new year How to choose whether to create a new recipe or republish existing content What Pinch of Yum's current email strategy looks like Resources: Pinch of Yum October Coffee Date post on Pinch of Yum Republishing Content course Google Search Console course How to include the equipment section on a Tasty Recipes recipe card Tasty Links Tasty Recipes ShareASale ShopStyle Amazon OneLink Simple Pin Media Whisk Prepear ConvertKit Duett If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Creating content you're passionate about, choosing the right tools for success, and finding a work-life balance with Nisha Melvani. ----- Welcome to episode 317 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Melvani from about her journey of growing her brand while maintaining a healthy work-life balance. Optimizing for Growth Nisha is a Food Blogger Pro member, nutritionist, and registered dietitian, and she's here on the podcast today to talk about her journey growing her blog, CookingForPeanuts.com! While she originally started just by sharing her vegan dinner recipes on Instagram, Nisha has evolved her brand by shifting some of her focus to her blog and upcoming cookbook. In this episode, she shares some of the mistakes she's made along the way, some tools that have been instrumental to her success, and some tips she has for finding a healthy work-life balance. In this episode, you'll learn: How she started sharing content on Instagram Why she adopted a vegan diet How she decided to only share vegan dinner recipes Why she ultimately decided to launch a blog Some mistakes she made when building her site What tools she used to optimize and grow her blog How she developed her unique video strategy How she balances her blog and personal life Why authenticity and patience are so important How to stay tuned for her upcoming cookbook Resources: Cooking for Peanuts Levels Glucose Monitor Forks Over Knives The Game Changers Feast Design Co. EOS EOS Accountability Chart BigScoots Tasty Recipes Yoast Video SEO for WordPress Tailwind Tasty Pins Nutrifox Clariti Best of Vegan - Cooking for Peanuts Preorder Nisha's book, Practically Vegan Follow Nisha on Instagram and Facebook Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to invest in yourself, how to make your money work for you, and other key takeaways from Rich Dad Poor Dad. ----- Welcome to episode 316 of The Food Blogger Pro Podcast! This week on the podcast, we have another episode in our Book Nook series where Bjork identifies five different takeaways from the book, "Rich Dad Poor Dad." Five Takeaways from Rich Dad Poor Dad This week on the podcast, we're sharing another episode in our new Book Nook series! In this series, Bjork reviews one of his favorite business books and outlines some key takeaways that you can apply to your blog or business. In this episode, we're focusing on "Rich Dad Poor Dad," a powerful personal finance book that explains how you can make your money work for you. Bjork shares some of his main takeaways from the book and shares how bloggers and content creators can implement this advice to grow their own businesses. In this episode, you'll learn: Why it's important to invest in yourself What a personal board of directors is Why it's important to buy assets, not liabilities Why you should learn through experiences How you can have your money work for you Why mindset is so important Resources: Rich Dad Poor Dad Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to combat food stereotypes, understand cultural appropriation, and support an African food revolution with Zoe Adjonyoh. ----- Welcome to episode 315 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Zoe Adjonyoh about her journey with Zoe's Ghana Kitchen, as well as her fight against the cultural appropriation of food. Decolonizing the Food Industry While Zoe Adjonyoh initially started out by just cooking Ghanaian food for her community, she quickly took on a larger role with her brand, Zoe's Ghana Kitchen. Through her blog, cookbook, supper clubs, and more, she has been actively working to foster an African Food Revolution and bring African food to the masses. And in recent years, she has shifted her focus from just pioneering West African food to decolonizing the food industry and helping people understand what cultural appropriation is. It's a really powerful interview that will make you consider your role as both a consumer and a content creator, and we hope you enjoy hearing more about Zoe's story. In this episode, you'll learn: How she started Zoe's Ghana Kitchen How her supper clubs worked How she worked to start an African food revolution How she shifted her focus to work on decolonizing the food industry What the difference is between cultural appropriation and appreciation How we have power as consumers to support the culture where food comes from Why activism is ingrained in her identity What she covers in her book, as well as what she has updated in this new edition Resources: Zoe's Ghana Kitchen Preorder Zoe's book here! 289: The Rise – How the COVID-19 Pandemic Has Affected the Restaurant Industry and Celebrating Black Culture in American Food with Marcus Samuelsson Airbnb Experience — Chocolate Origins & Create with a Maker Diaspora Co. Burlap & Barrel Zoe's Ghana Kitchen playlist on Spotify Zoe's podcast, Cooking Up Consciousness Follow Zoe on Instagram and Facebook Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to find your unique photography style, create content for your audience, and grow a successful business with Kimberly Espinel. ----- Welcome to episode 314 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel about how she has grown her business teaching food photographers how to find their unique style. Creative Food Photography When you're just starting out as a food blogger, it can be hard to find your personal style. You might find yourself emulating the style of other creatives and struggle to find a rhythm that works best for you. And that's where Kimberly comes in! Kimberly is an award-winning food photographer, blogger, teacher, and author who helps food photographers find their unique style. She talks about how she grew her business, how she is able to create content that serves her community, and why she thinks focusing on your mindset is so important when working as a creative. Her passion for her work shines through in this episode, and her story will leave you feeling inspired and motivated to continue creating meaningful content for your audience. In this episode, you'll learn: Why she launched her podcast Eat, Capture, Share Why she thinks creatives can be incredible businesspeople What prompted her to launch her food blog Why she decided to shift her content to food photography What ikigai means How she checks in on her business daily Why she loves positive self-talk Why focusing on your mindset is so important as a creative How she teaches students to find their unique photography style What a color story is How she reaches out to brands Why she thinks it's important to create photos that your ideal customer is looking for Why she loves creating online courses How her Instagram Food Photography challenge works Resources: Eat, Capture, Share Podcast Ikigai Kimberly's favorite planner Gabriel Cabrera Luisa Brimble Aran Goyoaga Kimberly's site Kimberly's online courses Kimberly's book — Creative Food Photography Instagram Food Photography challenge Follow Kimberly on Instagram and Pinterest Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to make business branding decisions, what it means to be authentically vulnerable, and diversifying income with Charli Prangley. ----- Welcome to episode 313 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Charli Prangley about how she grows her business, builds her team, and does the work she loves. Side Hustle Income Charli is the Creative Director at ConvertKit, but she also does a ton of work on her side hustle. So much so, she was actually able to double her side hustle income in just a year! This episode is jam-packed with advice for people who are trying to grow their businesses while working full-time jobs. Charli talks about how she views branding, how she hires help for the things she doesn't like to do, and how she has diversified her income. Charli's advice will be a great reminder of why it's important to really hone in on what you're actually trying to accomplish when you're creating content online and what it takes to get there. We hope you enjoy this episode! In this episode, you'll learn: What marketing design means Why she doesn't like pop-ups How to make decisions based on your branding Which of her platforms is her favorite How she doubled her side hustle income in a year How she works with a channel sponsor on YouTube Why Twitter is a great place to connect with people How she makes decisions about what she works on Why investing in help has been key for her business growth Tips for hiring email help How to work with designers on your blog's branding Common traits of successful brands How to be authentically vulnerable Resources: ConvertKit Charli's YouTube channel Design Life Podcast Inside Marketing Design Podcast The Future Belongs to Creators Podcast Charli's site Charli's Twitch channel Pinch of Yum Pallet Doubling My Side Hustle Earnings - 2020/21 Income Report Figma Webflow Folk 309: Create with Intention – $130,000 in the First Week by Creating Premium Offerings for Your Audience with Shawn Blanc 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Black and White Studios Dianne Jacob About This Week's Sponsor We're excited to announce that this week's episode is sponsored by our sister site, Clariti! With Clariti, you can easily organize your blog content for maximum growth. Create campaigns to add alt text to your posts, fix broken images, remove any broken links, and more, all within the Clariti app. Sign up for the Clariti waitlist today to receive: Early access to their $25/Month Forever pricing Optimization ideas for your site content An invitation to join their exclusive Slack community And more! You can learn more and sign up here. If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to communicate with brands, work with a brand's goals in mind, and manage sponsored content work with Pinch of Yum's Jenna Arend. ----- Welcome to episode 312 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to our episode with Jenna Arend from the Pinch of Yum where she talks about some of the systems they use to manage their sponsored content work. How Pinch of Yum Works with Brands It's another FBP Rewind episode today, and we're so excited to revisit our July 2020 interview with Jenna Arend from the Pinch of Yum team today! Jenna is the General Manager at Pinch of Yum and in this episode, she gives you a behind-the-scenes tour of how the Pinch of Yum team uses processes to handle their sponsored content work. Between establishing a system for initial conversations with brands to contract review, we're hoping that you're able to take some of the systems that the Pinch of Yum team relies on and use them to streamline your own sponsored content efforts. In this episode, you'll learn: What Jenna does for Team Pinch of Yum What it was like when Pinch of Yum worked with an agency on sponsored content How they decided to bring the management of sponsored content in-house The kinds of systems the Pinch of Yum uses to manage sponsored content How to communicate with brands Tips for negotiating What's included in Pinch of Yum's media kit and rate sheet How contract review works How the Pinch of Yum team works with a lawyer How you can report on sponsored content campaigns What it means to offer a la carte items to brands Resources: Pinch of Yum Sway Questions on the Pinch of Yum Intake Form Typeform LISS Legal Meet the Food Blogger Pro Experts InfluenceKit Bar La Grassa Estelle If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Blogging as a creative outlet, balancing a blog with a full-time job, and creating intentional content with Katie Olsen from Katiebird Bakes. ----- Welcome to episode 311 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Olsen. Finding Your Why Katie is a full-time attorney and food blogger, and she's here on the podcast today to talk about her blogging journey and philosophy when it comes to sharing content online. She talks about how starting a blog is inherently vulnerable, why she likes balancing both her blog and her full-time job, and how she has shifted her content strategy over the years. As her blog Katiebird Bakes has grown over time, Katie has found a sense of purpose and enjoyment in blogging as a creative outlet, and you'll learn more about her mindset in this episode. In this episode, you'll learn: Why she initially felt nervous to launch her blog How she deals with negative comments on her blog Why she enjoys having both her blog and a full-time job Why she's really picky about the kind of content she posts online How to adjust to the ever-changing environment of social media How to not fall into the comparison trap as a content creator What kinds of recipes she shares on her blog Why it's so important to remember your 'why' How leaning into her niche helped her find success What metrics she used to track her blog's growth along the way What philosophy she follows when planning future content Resources: Katiebird Bakes The Oatmeal - What it's like to make things for the web Jimmy Fallon explains the meaning of his life Mediavine Follow Katie on Instagram and Facebook Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Finding the right clients, strategies for creating a media kit, and making money from freelance food photography with Candice Ward. ----- Welcome to episode 310 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Candice Ward about pitching brands and monetizing food photography. The Confident Pitch Working with brands can be a great way to monetize a blog or food business, but the process of pitching brands and fostering a relationship with those brands can be a bit intimidating. Enter: Candice! She's on the podcast today to talk about working with clients, getting paid, and reaching a successful stage in her business in a short period of time. In this interview, Candice talks about how she pitches brands, monetizes her food photography skills, and finds the right brands to work with. In this episode, you'll learn: How she transitioned her business How she improved her food photography skills How she found her first client How to start collaborating with brands Her strategies for creating a media kit How she evaluates brands How much you can expect to make from freelance photography How she finds contacts How she hosts coaching calls Resources: Foodtography Eat More Cake by Candice HoneyBook Vimeo Folk Campfire –– note: this tool has merged into Basecamp 3 Secrets to Build a Sustainable Food Photography Business The Confident Pitch Program Follow Candice on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Charging for content, creating an online course, and going from indie blogger to multi-business owner with Shawn Blanc. ----- Welcome to episode 309 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shawn Blanc about the way he produces products for his audience. Create with Intention Today we're talking to Shawn Blanc about his story of going from indie blogger to successful entrepreneur. He'll talk about productivity, starting new things, serving your audience, and how to build a strong company without sacrificing every hour to your work. His business ideas are very much aligned towards helping his audience get the best possible outcome, and his story will leave you feeling inspired and motivated to continue creating and serving your readers. In this episode, you'll learn: How Shawn started working as an indie blogger How he started blogging full-time How he incorporated a membership into his blog What "thump value" means How he made money with his blog How and why he built more sites How his earnings changed when he hired more people How he decided to create an online course What it was like to start working with a team His #1 productivity tip Resources: Jab, Jab, Jab, Right Hook John Gruber Shawn's site Substack Patreon Ghost Barrett Brooks Think Again Delight is in the Details Shawn's other projects Things 165: Getting Things Done with David Allen 305: Non-Traditional Success – Optimizing for Happiness with Jason Glaspey Soul Savvy The Focus Course Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to host a successful live event, monetize live cooking classes, and promote your classes with Tomas Hoyos. ----- Welcome to episode 308 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tomas Hoyos about hosting paid classes online with Airsubs. Selling Cooking Classes to Your Audience You know how a lot of classes are held online these days? Have you ever thought about teaching one yourself? Tomas is here on the podcast today to chat about how you can use his product, Airsubs, to develop a direct relationship with your audience by hosting live cooking events. Not only will he talk about how one creator made $50,000 in just one week by hosting classes on Airsubs, he unpacks why online events like this can be so lucrative for creators, especially in 2021. It's a great interview that will give you a ton of insights into promoting, hosting, and selling online classes of your own! In this episode, you'll learn: How he changed his business model because of the pandemic How a creator made $50,000 in one week on Airsubs How Airsubs makes it easy to host virtual events Common themes Tomas is seeing in virtual cooking classes How virtual cooking classes can be lucrative for creators How to craft your set-up How to get people to sign up for your classes How Airsubs helps you build your email list What a successful live event looks like How introverts can host live events Resources: Airsubs Email Tomas at [email protected] Follow Airsubs on Instagram Check out Airsubs' summits If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Working with publishers, earning an income through food writing, and paid newsletters with Dianne Jacob. ----- Welcome to episode 307 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dianne Jacob about food writing as a profession and the re-release of her book, "Will Write for Food." Will Write for Food Food writing is both an art and a science, and Dianne Jacob is back on the podcast today to talk about best practices for writing cookbooks, working with publishers, and making an income as a food writer. You can find the latest version of Dianne's book, "Will Write for Food," wherever books are sold, and in it you'll find even more strategies that can help you get paid for writing about food online or in print. Leave a comment at foodbloggerpro.com/307 about one major takeaway you had from this episode for a chance to win a copy of her book! In this episode, you'll learn: How creating recipe content online has changed Considerations for working with publishers How much you can expect to make from writing a cookbook If you can get a cookbook deal without a following How food writers can create income Why you don't always need to monetize hobbies How paid newsletters work Where you can find Dianne's book Resources: 015: How to Find Your Voice and be Heard in a Noisy World with Dianne Jacob Will Write for Food Alison Roman Substack Connect with Dianne on her site and sign up for her free newsletter If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

What Core Web Vitals are, how they impact Google search rankings, and when they'll impact the Google search algorithm with Andrew Wilder. ----- Welcome to episode 306 of The Food Blogger Pro Podcast! This week on the podcast, we're sharing part of our most recent member Q&A with Andrew Wilder from NerdPress where he talks about Core Web Vitals. Core Web Vitals Google has already started using things like mobile friendliness, security, and intrusive popups to impact search rankings, and the big news on the block is that Core Web Vitals, a way to quantify user experience on a website, will impact rankings soon as well. There are three signals that measure "good" user experience: Largest Contentful Paint (LCP) First input Delay (FID) Cumulative Layout Shift (CLS) Google wants readers to have a good experience on the sites that are ranking in the first few spots in search results, and Core Web Vitals are one of the ways they're tracking that. If this all sounds confusing, don't worry –– you've come to the right place! In this episode, we're sharing part of our most recent member Q&A with our incredible WordPress and Site Speed Expert, Andrew Wilder, where he covered the ins and outs of page experience and Core Web Vitals. In this episode, you'll learn: What Core Web Vitals are When Core Web Vitals are launching How and when Core Web Vitals will impact the Google search algorithm What other search ranking factors are What Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift are Resources: NerdPress Ember Mug Core Web Vitals Core Web Vitals and Page Experience FAQ Web Vitals Extension PageSpeed Insights Google Search Console Find Andrew on Food Blogger Pro If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Selling a business, doing the work you enjoy, and connecting with others online with Jason Glaspey. ----- Welcome to episode 305 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jason Glaspey about optimizing your life and business for maximum happiness. Optimizing for Happiness How do you define success with your blog or business? It's an interesting question to think about, especially as you dive into different business growth strategies. Jason is here today to talk about how he measures success and how that influences the way he views business and spends his time. It's a fascinating conversation, and we're hoping it'll help you figure out how you can do more of the work that you enjoy. In this episode, you'll learn: What it was like to sell a business How he found balance as an entrepreneur How he decided to sell a business How he comes up with new business ideas How to do the work you enjoy and change what you're optimizing How to define what you want How Webflow can help you build websites How to connect with others online Resources: PaleoPlan Designing Your Life Mr. Money Mustache 279: Financial Independence – How to Be Efficient with Your Money with Anna Rider Shape Up Webflow Upfocus WP Tasty Connect with Jason on Twitter or at Mostly Proud Parents If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Winning a Saveur Blog Award, using color to enhance food photography, and the elements of high-quality content with Sam Adler. ----- Welcome to episode 304 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to our episode with Frosting and Fettuccine's Sam Adler where she talks about creating the very best content for her audience. Making Great Content It's another FBP Rewind episode today, and we're so excited to revisit our March 2019 interview with Sam Adler from Frosting and Fettuccine today! This episode is focused around creating amazing content, and that's something that we, as content creators, should always be in pursuit of. You'll hear about Sam's approach to photography and color, her background in cooking, and what it was like to be nominated for (and eventually win!) a Saveur Blog Award. In this episode, you'll learn: About her experience at Le Cordon Bleu How her understanding of colors helps with her food blog How she found her photography style What it was like to win a Saveur Blog Award Why the quality of your content is so important What makes quality content Resources: Planoly Frosting and Fettuccine Follow Sam on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Going full-time with your blog, building a successful podcast, and serving your audience with Kelly Senyei. Welcome to episode 303 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kelly Senyei from Just a Taste about trying new things to grow her brand. Breaking Boundaries We're super excited to welcome Kelly back to the podcast today! In the six years since we've last heard from her, Kelly has done… a lot. And she's here on the podcast to talk about how she has tried new things to help her brand grow. In addition to chatting about her podcast and new cookbook, she'll also share some of the tips and strategies that have made the biggest impact on her traffic and income as she continues to grow Just a Taste. It's a super fun, informative interview, and we hope you enjoy! In this episode, you'll learn: How Kelly turned her blog into a full-time job How to build a successful podcast from scratch as a food blogger How to know what to focus on as a content creator Where she makes her blogging income How to get TV appearances as a food blogger How she would start over today How to better understand your audience Resources: Just a Taste The Just a Taste Podcast Libsyn The Secret Ingredient Cookbook Pinch of Yum 111: How to Build a Company of One with Paul Jarvis Baked Feta Pasta Follow Kelly on Facebook and Instagram Meet the Food Blogger Pro Experts If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Ways to grow your online brand, the most important YouTube metrics, and building a team with Nisha Vora. ----- Welcome to episode 302 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life about how she has grown her brand online. Growth Strategies Nisha is a lawyer-turned-food blogger, and she's here on the podcast to talk about her journey and to share what has made the biggest impacts in growing her brand online. She talks about creating engaging YouTube videos and how YouTube analytics can help shape your video strategy, as well as how she's building her team in order to thrive in the work she loves to do. Her brand, Rainbow Plant Life, has seen quite a bit of growth over the past few years, and you'll learn about her most successful growth strategies in this episode. In this episode, you'll learn: What her experiences backpacking around the world was like What she changed about her life after her backpacking experience How she got into food blogging When she realized she could blog full-time The most impactful things she did to grow her brand How she grew her YouTube channel The most important metrics on YouTube Which platform is the most valuable to her and her brand What her week looks like as a creator What it's like to build a team What she expects her brand to look like in the future Her advice for her past self Resources: Rainbow Plant Life 298: Book Nook – Six Takeaways from The E Myth Revisited with Bjork Ostrom StrengthsFinder Mr. Beast InfluenceKit Who Not How Follow Nisha on Instagram and YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Details about a free workshop to help you get more blog traffic and how to use Google Search Console to optimize your site for search traffic. ----- Welcome to episode 301 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about using Google Search Console and talks about our free workshop happening next week! Less Work, More Traffic We're holding a FREE event next week on Tuesday, April 27 at 1pm ET / 12pm CT called Less Work, More Traffic. In this workshop, we'll teach you how to think strategically about the content that's already on your site in order to build your audience and get more traffic. You can register for free here, and if you want a bit of a preview of what we're going to share during the workshop, you're in the right place! In this episode of the podcast, Bjork talks about the event and then shares seven different ways you can use Google Search Console to optimize your site for search traffic. In this episode, you'll learn: How to get registered for our FREE Less Work, More Traffic Workshop What sitemaps are How to inspect your URLs in Google Search Console What the Discover section on Google Search Console does How to make sure you have email notifications turned on What Manual Actions are How to enhance your site for search How to improve your existing content Resources: Register for our FREE Less Work, More Traffic Workshop! Google Search Console Yoast SEO Video SEO for WordPress plugin AdThrive Google App on the Google Play Store and on the Apple App Store Pinch of Yum Web Stories If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How we're going to start incorporating video into our podcast episodes and the five TinyBit core values with Bjork Ostrom. ----- Welcome to episode 300 of The Food Blogger Pro Podcast! This week on the podcast, we're celebrating our 300th episode and talking about what you can expect in future podcast episodes. Core Values It's a milestone episode today, and we're celebrating by talking about our core values as a company and how they impact what we do each and every day. Thank you for listening to The Food Blogger Pro Podcast –– whether this is your first episode or your 300th. We appreciate our Food Blogger Pro Podcast community so very much, and we're thrilled and honored to be on this journey with you! Here's to many more episodes. 🎉 In this episode, you'll learn: The big change we're making to the podcast moving forward How we use our core values to guide our business Resources: Subscribe to our YouTube channel for weekly podcast videos! The War of Art Do the Work EOS Our first podcast episode Squadcast If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Interviewing your audience, understanding your customer's problems, and product management tools with Ben Holland. ----- Welcome to episode 299 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Holland about the process of product management and understanding your customers. Building the Right Things for the Right People When you're building a product or creating content, it's sometimes easy to forget that you're ultimately building or creating to benefit your audience. Ben is here today to talk about the way that product management and interviewing your customers can help inform the direction of your creative pursuits. He'll give you tips on understanding the value that you deliver to your customers, figuring out what your audience really wants, and asking the right types of questions that can help you build your products. In this episode, you'll learn: How Ben got his start in game designing What a product manager does Why it's important to talk to your audience Why you should understand your audience's problems and what your audience really wants How to bring value to your customers and pivot when needed The tools that Ben uses for product management The types of questions Ben asks customers Resources: Raquel Munzee 298: Book Nook – Six Takeaways from The E Myth Revisited with Bjork Ostrom Clariti The Four Steps to the Epiphany: Successful Strategies for Products That Win Slickstream How does the Customer Development Model work? Simple Green Smoothies The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Zoom Google Forms Qualtrics Segment FullStory Intercom Kree Ben's customer research blog posts If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Why you are not the product of your business, how to work on and in your business, and other key takeaways from The E Myth Revisited. ----- Welcome to episode 298 of The Food Blogger Pro Podcast! This week on the podcast, we're starting a new series called Book Nook! In this episode, Bjork identifies six different takeaways from the book, "The E Myth Revisited." Six Takeaways from The E Myth Revisited Welcome to our first episode of our new Book Nook series! In this series, Bjork will review one of his favorite business books and outline some key takeaways that you can apply to your blog or business. This week's focus is on "The E Myth Revisited," a book about the ways a small business can become an extraordinary small business. Bjork unpacks the advice in the book and relates them to creating content online as a blogger and business owner. In this episode, you'll learn: Why you should be ready to wear a bunch of different hats as an entrepreneur How to work on and in your business at the same time Why systems are so important in business Why you aren't the product Resources: The E Myth Revisited 297: Blog Flipping – Developing, Monetizing, and Selling Websites with Chelsea Clarke EOS If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Why people sell websites, how the website buying and selling process works, and the characteristics that make a site more valuable with Chelsea Clarke. ----- Welcome to episode 297 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Clarke about buying and selling websites. Blog Flipping Starting and growing your own blog is an exciting and fulfilling process, but it can also be a difficult and time-consuming. And if you want to grow your own business, have you ever considered skipping the "starting" process all-together? That's right! You can actually buy a profitable site to build and grow, and that's exactly what Chelsea is here to talk about today. She'll walk you through the entire buying process and give you tips if you're considering selling your own website. In this episode, you'll learn: How Chelsea got her start Why people would sell their sites How much you could expect from selling a website How payments for websites work How the buying and selling process works What makes a site more valuable The different types of buyers How to make secure payments when you're buying a site How taking over an ad account works How to take the first few steps in this process Resources: Her Paper Route WP Tasty SureSwift Capital Tasty Pins Genesis Framework Blogs for Sale Ezoic Quiet Light Buy then Build Follow Chelsea on Instagram here and here Get your free website valuation If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Repurposing your content for Google Web Stories, the elements of a successful Web Story, and how Google Web Stories translate to traffic for your site with Kingston Duffie. ----- Welcome to episode 296 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie from Slickstream about Google Web Stories. Web Stories Have you heard of Google Web Stories? Are you creating them for your content right now? Do you know how they work? Slickstream's Kingston Duffie is here on the podcast to talk about how creators can utilize them today! He'll chat about his top tips for creating engaging Web Stories and getting the most value out of the Web Stories you create for your blog, as well as the ins and outs of how these Web Stories work within search results. In this episode, you'll learn: How Slickstream works His approach for building businesses What he thinks about the future of the web The history of Stories on the web How to repurpose your social media Stories for Web Stories The elements of a successful Web Story Why creators publish Web Stories What Google Discover is and how it works How Google Web Story views translate to website traffic How UTM tags work Resources: 231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie Slickstream Pinch of Yum NerdPress Web Stories, not Web Teasers Web Stories Q&A Google App on the Google Play Store and the Apple App Store How Web Stories Appear Across Google Google Search Console Web Stories plugin for WordPress Slickstream's Engagement Suite If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to test recipes, communicate the important features of a recipe, and standardize the recipes on your blog with Leslie Jeon. ----- Welcome to episode 295 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews our Member Success Manager, Leslie Jeon, about developing consistent, standardized recipes for your food blog. Writing and Developing Recipes As food bloggers, we sometimes get caught up in the importance of photography, SEO, and monetization, but we forget about the actual product we're producing day in and day out –– recipes! While those other elements are important as you're working on growing your blog, writing and developing incredible recipes is a crucial foundation of running a successful food blog. That's why Leslie, our incredible Member Success Manager here at Food Blogger Pro, is here today! In this interview, she talks all about her culinary school background and offers tips to bloggers who want to develop better, easier-to-follow recipes for your blog. In this episode, you'll learn: What culinary school was like Why you might want to include volume and weight measurements on your blog How to write standardized recipes for your blog How to test recipes for your blog Why having recipe testers are important How to properly credit recipe inspiration If you can over-communicate when publishing recipes Resources: Learn more about our How to Write Recipes course International Culinary Center The Great British Baking Show The Importance of Measuring Ingredients by Weight for Your Recipes King Arthur Baking Company's Ingredient Weight Chart The Flavor Bible Mr. Beast Sally's Baking Addiction Emma Duckworth Bakes Ira Glass quote Recipe Attribution from David Lebovitz 129: Forging Your Own Path with David Lebovitz Danielle Liss' content on Food Blogger Pro Get registered for our Writing Recipes Live Q&A! –– for members only Check out the Food Blogger Pro blog The Baker's Almanac Follow Leslie on Instagram, Facebook, and YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to create unique recipe content, balance a blog and a full-time job, and produce content your readers will love with Erika Kwee. ----- Welcome to episode 294 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Erika Kwee from The Pancake Princess about the Bake Off series on her blog. Bake Offs Erika has a food blog, The Pancake Princess, but her most popular posts aren't about recipes that she has developed herself. Instead, her most popular posts are from her Bake Off series where she tries multiple recipes for the same food from around the internet and breaks them down by what makes them similar, what makes them different, and which are her and her taste testers' favorites. In today's episode, we're diving deep into Erika's Bake Off posts and taking about how she produces this comprehensive and unique content for her blog. In this episode, you'll learn: When and why Erika started her blog How her Bake Offs works Her "formula" for putting these Bake Off posts together How she has worked with sponsors on these Bake Off posts How she has incorporated video into the Bake Off series Which of the Bake Offs were Erika's favorite What to expect in future Bake Offs Her advice for switching up the content you're producing on your blog Resources: The Pancake Princess The Bake Offs on The Pancake Princess Pinch of Yum Google Forms Check out Erika's Lofthouse Cookie Bake Off video Claire Saffitz's Carrot Cake recipe 5 Tips for Growing a Blog While Working Full-Time Follow Erika on Instagram and on YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Keyword research and content types and the decisions that helped increase Food Truck Empire's income with Brett Lindenberg. ----- Welcome to episode 293 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brett Lindenberg about growing his site, Food Truck Empire, alongside working a full-time job. A $100k Side Hustle It can be tough building and growing a side hustle like a blog alongside working a 9–5 full-time job. So when we heard that Food Blogger Pro Member, Brett from the site Food Truck Empire, was making $100k a year with his blog while continuing to work at his full-time job, we knew we needed to invite him on the podcast to talk about how he did it. This interview is jam-packed with keyword research guidance, tips about working with contractors, stories about buying other sites, and advice surrounding content creation. Enjoy! In this episode, you'll learn: When he realized a website could make money How he decided to build a site around the topic of food trucks Why he works full-time and balances a blog What it looks like to work with contractors Why he bought other sites How switching ad companies helped his site's bottom line The decisions that were most impactful to his blog's income How he build and sold a course How he does keyword research and thinks in "content types" Resources: Food Truck Empire 053: Pat Flynn's Tips for Building Online Businesses That Fly Baremetrics Buffer ConvertKit OnlineJobs.ph Food Truck Empire's Marketplace AdSense AdThrive Mediavine WP Tasty 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Ahrefs Semrush Mr. Beast Connect with Brett via email If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to measure Life Profitability, practicing mindfulness, and how your personal values can connect to your brand's values with Adii Pienaar. ----- Welcome to episode 292 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adii Pienaar about his new book, "Life Profitability." Life Profitability When starting and building your own business, it's easy to get "tunnel vision" and put all of your time, effort, and thoughts into making it succeed. But will all of that brain-space spent on your business make your life more fulfilling? Adii is here today to talk about why that's not necessarily the case, and instead, argue for the need of a healthy balance between life, business, and productivity. This interview will have you challenging your definition of success and inspire you to work towards creating a more mindful, value-driven life and brand. In this episode, you'll learn: How to stay in the moment How Adii practices mindfulness How to have a healthy work/life balance Why it's okay to have off days Why you should align your personal values with your brand values What Life Profitability is How your values are connected to your time investments Resources: Life Profitability: The New Measure of Entrepreneurial Success WooCommerce Conversio Calm The Art of Possibility: Transforming Professional and Personal Life The Values Factor: The Secret to Creating an Inspired and Fulfilling Life The Social Dilemma Designing Your Life: How to Build a Well-Lived, Joyful Life Check out Adii's site Cogsy If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Inspiring your audience, how to confidently host a live event, and communication before and after an event with Angel Marie. ----- Welcome to episode 291 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Angel Marie about planning and hosting webinars. Going Live Webinars or live events can be a great way to communicate with your audience, sell a product or service, or switch up the way you produce content online. That said, presenting information to your audience in a live event may seem a bit overwhelming. There's the marketing piece, the "getting ready to go live" piece, the actual presentation piece, and the post-event follow-up piece, and they all have to work together to effectively communicate your ideas and advice. It can feel like… a lot. But there are ways you can streamline the process to help you teach and inspire your audience through these live events. Angel, the Content Educator over at ConvertKit, is a pro at hosting and facilitating live events, and she's here on the podcast to help you become more confident in presenting your ideas in a live setting. She's an incredible communicator, presenter, and motivator, and her tips and ideas will help you overcome any doubts or uncertainties you have about going live in front of your audience. In this episode, you'll learn: How she got her start in digital marketing The difference between evergreen and live events How to confidently go live How to establish trust between you and your audience The different processes that can help you produce a live event How to promote your live event The different parts of a successful webinar How to balance being helpful and marketing your products or services How communication before and after a webinar can work Resources: ConvertKit Reach Records Youth Frontiers ConvertKit Commerce Zoom EasyWebinar WebinarJam BigMarker Sign up for a ConvertKit account for free Join a ConvertKit webinar Connect with Angel on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership