The Food Blogger Pro Podcast

Batch producing content, choosing a niche, and strategically delegating tasks with Karli Bitner from Cooking with Karli. ----- Welcome to episode 326 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Karli Bitner from Cooking with Karli about how she batch produces content. Content Batching As food bloggers, it can sometimes feel like we're stuck in this never-ending cycle of producing more and more content. To avoid burnout, how do we develop strategies for content creation that are sustainable over a long period of time? That's what we're discussing with Karli in today's episode! To maximize her time with her family this year, she batch produced all of her blog posts for 2021 before 2020 ended. In this episode, she shares why she likes content batching, how she plans and schedules her content, and how she has expanded her team to maximize her productivity. It's a really great interview that will inspire you to reflect on your own content creation strategy. We hope you enjoy it! In this episode, you'll learn: Why she started blogging How she chose a niche when launching her blog How she used Facebook Groups to grow her traffic Why she expanded her niche and changed her focus What copycat recipes are What tools she uses to grow her business How she batch produces content ahead of time How she strategically plans her shoot days How she organizes her content and photos How she adjusts her content plan as needed How she works with a writer on her blog posts What tasks she has strategically delegated for her blog How she found the right people to hire How she expects to create content in the future Resources: Cooking with Karli Lauren's Latest Mediavine Crumbl Cookies Semrush The HOTH AnswerThePublic Trello Google Calendar Tastemaker Conference Alfred Google Drive Backupify The Mom Project Follow Karli on Instagram, Facebook, YouTube, and Pinterest Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Using a plugin to blog in multiple languages, strategically growing your team, and maximizing your productivity with Alejandra Graf from BrownSugar&Vanilla. ----- Welcome to episode 325 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alejandra Graf from BrownSugar&Vanilla about how she shares recipes on her blog in both English and Spanish. Bilingual Blogging We're so excited to share this episode with Alejandra with you today! Her story is really fascinating, and the way that she shares content is a bit unique compared to other content creators. After immigrating to the United States from Mexico, she launched her food blog, BrownSugar&Vanilla, where she shares family-friendly vegan recipes. But she also has another version of her site called Piloncillo&Vainilla where she shares all the same recipes — but in Spanish! In this episode, you'll learn how she uses a plugin to share content in both languages, how the traffic compares on the two versions of her blog, and more. It's a really fascinating, inspiring interview that demonstrates the unique ways you can share content with different audiences. In this episode, you'll learn: Why Alejandra immigrated to the United States What led her to launch her blog How she started sharing recipes in both Spanish and English How she determines what content will resonate with which part of her audience How the traffic compares on the English vs. the Spanish side of her blog How she runs ads on her site Which plugin she uses to share content in both languages How she strategically grew her team How she earns revenue from her site How she gets sponsored content work How she uses the Pomodoro Method to maximize her productivity Resources: BrownSugar&Vanilla Piloncillo&Vainilla The Fire Starter Sessions The WordPress Multilingual Plugin Google Translate Grammarly AdThrive Pinch of Yum Income and Traffic Reports BlogHer Johanna B. Voss Agency 322: Going All In – How Sarah Cook Went From 17k to 600k Monthly Pageviews Follow Alejandra on Instagram, YouTube, and Pinterest Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How Bob's Red Mill works with content creators, how creators can effectively reach out to brands, and how to secure ongoing brand partnerships with Cassidy Stockton. ----- Welcome to episode 324 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cassidy Stockton about how Bob's Red Mill works with content creators on sponsored content. Building Strong Partnerships When we chat about sponsored content here on the podcast, we usually talk to creators and publishers about how they secure partnerships with brands. But today, we're flipping the script and hearing things directly from a brand's perspective! In this episode, Bjork interviews Cassidy Stockton, the Senior Content Marketing Manager at Bob's Red Mill, about how her team works with content creators, what she wishes creators knew about working with brands, and more. If you've ever wanted to learn more about how to reach out to brands, how to negotiate your rates, or how to secure ongoing brand partnerships, this episode with Cassidy is for you! In this episode, you'll learn: What Cassidy does at Bob's Red Mill Why they invest so much into influencer marketing What kinds of campaigns they find successful What an employee-owned company is What metrics they look at when working with influencers What influencers can do to maintain a strong relationship with a brand How they handle invoices and payments How they initiate partnerships at Bob's Red Mill Why they consider video to be essential right now How they've been experimenting on TikTok How they negotiate rates with influencers How Bob's Red Mill works with various agencies What you should include in your media kit What she wishes creators knew about working with brands Resources: Bob's Red Mill InfluenceKit Connect with Cassidy on LinkedIn Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Tracking your expenses, optimizing your business for tax season, and setting yourself up for success financially with Ansley Beutler from Peach Perfect Financials. ----- Welcome to episode 323 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ansley Beutler from Peach Perfect Financials about optimizing your blog's financials to set your business up for success. Understanding the Numbers While Ansley Beutler is well-known for sharing delicious and healthy recipes on The Fit Peach, she's also a CPA and an expert when it comes to the financial side of running a food blog! Through her consultancy business Peach Perfect Financials, she helps bloggers level up their business and gain control and clarity over their finances. In this episode, she shares why you should have a business bank account, how to keep track of your expenses, how to structure your business to optimize your taxes, and more. Whether you just launched your blog or if you've been blogging for years, we think you'll have a lot of great takeaways from this episode. Enjoy! In this episode, you'll learn: Why Ansley started her food blog What she does at Peach Perfect Financials How she balances working on her blog and her client work Why she recommends having a business bank account and credit card What business expenses and startup expenses are Why it's so important to track your expenses What happens if you get audited How you get taxed when you run your own business When you might consider making an S election What an EIN is How you can keep track of your receipts digitally How to determine what your salary should be as a business owner How to set yourself up your success in the future financially Resources: The Fit Peach Peach Perfect Financials Form 2553 Shoeboxed Quickbooks Blogger MBA School 321: The EXITpreneur's Playbook – Maximizing Your Profits When Selling a Business with Joe Valley Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Investing money into your business, deleting posts to encourage growth, and the importance of having accountability partners with Sarah Cook from Sustainable Cooks. ----- Welcome to episode 322 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sarah Cook from Sustainable Cooks about what specific strategies she implemented to grow her blog's traffic and increase her revenue. Going All In A few years ago, Sarah Cook was feeling burnt out and ready to call it quits on her blog. But after listening to some food blogging podcasts, she decided to switch up her blogging strategy and see if she could turn it into a thriving business. And today on the podcast, she's sharing everything she's done along the way to go from 17k to 600k monthly pageviews with her blog, Sustainable Cooks! She explains some of the unique ways she has invested in her blog, why she decided to delete hundreds of posts, why she loves having a blogging accountability partner, and more. It's a really inspiring interview, and we know it'll leave you feeling motivated and excited to make progress on your blogging goals. In this episode, you'll learn: How Sarah decided to go all in with her blog How she struggled to define her identity as a full-time blogger Where she started investing money into her business How she shifted her content strategy Why she deleted hundreds of posts on her blog How she categorized her content into specific buckets Why ad earnings are typically lower in Q1 How her blog's success has helped her support causes she cares about How she fits work into the margins of her day What tasks she decided to hire out Why she loves having a blogging accountability partner Resources: Sustainable Cooks 170: What's Working and What's Not with the FBP Community MediaWyse Casey Markee Purr Design The Simple Pin Podcast Kate Ahl Mediavine Keysearch AdThrive Hey Nutrition Lady Cook It Real Good Follow Sarah on Instagram, Facebook, and Pinterest Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

What an exitpreneur is, why we're not able to run our businesses forever, and what factors to keep in mind when deciding to sell your business with Joe Valley. ----- Welcome to episode 321 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Valley about making a great exit and maximizing your profits when selling a business. The EXITpreneur's Playbook When it comes down to it, we're not able to run our businesses forever. And most business owners wait to sell until they're exhausted and emotionally rundown, and by that time, it's too late to have a great exit. Enter: Joe Valley! After facilitating nearly half a billion dollars in exits, Joe has written the bestselling book, "The EXITpreneur's Playbook" to help online business owners get the maximum value and best deal structure possible when selling their businesses. Even if you're not quite ready to sell your own business, this interview will show you what areas to focus on to create a successful pathway to your own eventual exit. In this episode, you'll learn: What an exitpreneur is Why it's important to be on top of your financials What the difference is between a CPA and a bookkeeper Why it's important to consider risk, transferability, documentation, and growth when deciding to sell Why you need to have specific goals in mind when it comes to selling your business What SKUs are What the transition period looks like after selling a business What most people do after selling a business Resources: The EXITpreneur's Playbook Read the first three chapters of The EXITpreneur's Playbook for free! Quiet Light The Quiet Light Podcast 32: Buying & Selling Websites with Mark Daoust from Quiet Light Quickbooks Xero Pilot EOS TinyBit Puerto Rico's Tax Incentive Code 176: Affiliate Marketing for Bloggers with Chris Guthrie Follow Joe on Twitter and LinkedIn Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Succeeding on different social media platforms, managing partnerships with brands, and shifting content strategies over time with Chelsey White from Chelsweets. ----- Welcome to episode 320 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsey White from Chelsweets about how she's grown her various social media platforms and how her content strategy has evolved over time. Learning By Doing Today on the podcast, we're talking to the cake queen herself: Chelsey White from Chelsweets! While she originally started by just baking cakes for her coworkers, Chelsey has since built up a massive social media following sharing her elaborate cakes and baking creations online. With over 1.2 million followers on Instagram and 2 million followers on TikTok, she has established herself as one of the top names in the food space. In this episode, she shares how she started sharing content online, how she likes to approach sponsored content, and how she adapts her content for different social media platforms. It's a super fun, inspiring interview, and we hope you enjoy hearing Chelsey's story! In this episode, you'll learn: When Chelsey started sharing baking content online How her content strategy has evolved over time Why posting on her blog is her number one priority Which social media platforms she enjoys using the most Why she oftentimes likes waiting for brands to approach her first How to figure out your rates for sponsored content How she has created sponsored content for TV shows and movies How she maximizes her efficiency when creating content for different platforms What she would focus on if she had to start over again from scratch How she balances passion publishing with performance publishing How she manages her content calendar with Google Calendar Resources: Chelsweets Captive8 Canva Keysearch Follow Chelsey on Instagram, TikTok, and YouTube Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

The daily schedule of a full-time food blogger, how Mike Johnson generates revenue for his blog, and what it was like to change content strategies on Mike Bakes NYC. ----- Welcome to episode 319 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Johnson from Mike Bakes NYC about how he managed to transition to full-time blogging after running his successful Instagram account. From Attorney to Food Blogger We're so excited we had a chance to talk to Mike in today's episode! He has a super interesting story; he went from attorney to full-time blogger after running an incredibly successful New York City food-focused Instagram account. He's on the show today to talk about what the process of transitioning to full-time blogger looked like, as well as how he runs his business and creates revenue for himself. If you're curious about what a day in the life of a full-time blogger looks like, or you're interested in figuring out how to maximize your blog revenue, we know you'll find some helpful nuggets of inspiration in this interview! In this episode, you'll learn: How Mike transitioned from attorney to online content creator What it was like to work with restaurants in New York City How he shifted the content focus on his blog and on social media When he knew he could create an income from his blog and social channels How he's getting traffic to his blog How he shares his recipes on social media Why he's happier working for himself and how his background has helped with his sponsor negotiations What his full-time blogging schedule looks like What it's like working with an agency What roles Mike will hire for next What it's like using Airsubs to host cooking classes to his audience How authenticity contributed to his growth Resources: Mike Bakes NYC Broma Bakery Mike's cookbook, Even Better Brownies Mediavine Airsubs 308: Virtual Events – Earn an Income by Teaching Classes Online with Tomas Hoyos Smith and Saint EOS Follow Mike on Instagram, TikTok, and Pinterest Read Food Blogger Pro member stories! If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Maximizing your Q4 revenue, how to keep the Q4 momentum, and republishing content with Bjork Ostrom and Jenna Arend. ----- Welcome to episode 318 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to a Q&A we held last year where Food Blogger Pro members asked Bjork and Pinch of Yum's General Manager, Jenna, questions about preparing for Q4. How Food Bloggers Can Make the Most Out of Q4 It's another FBP Rewind episode today, and we're so excited to revisit our October 2020 Q&A with Jenna Arend from the Pinch of Yum team! We hold these live Q&As every single month for our Food Blogger Pro members. Sometimes we focus on a specific topic (like this one), and other times it's an excuse to pick Bjork's brain on any blogging topic under the sun. It's so fun to connect, answer our members' toughest questions, and have an hour to intentionally work on getting a tiny bit better. And in this Q&A, we focused on all the ways that food bloggers can make the most out of Q4! Q4 is made up of the last three months of the year (October, November, and December), and it's a big deal for food bloggers. Not only are people hungry for recipes, but advertising spending also goes up during these three months, and sponsors are looking for bloggers and content creators who can create seasonal content. We hope that you enjoy this Q&A and that it leaves you feeling inspired and motivated as we get closer and closer to Q4. In this episode, you'll learn: What Jenna's role looks like on the Pinch of Yum team How the Pinch of Yum team is preparing for Q4 Tips for Q4 if your blog is new How to maximize affiliate earnings in Q4 Alternatives to the Amazon affiliate program How Q4 differs from Q1 and how to keep the momentum into the new year How to choose whether to create a new recipe or republish existing content What Pinch of Yum's current email strategy looks like Resources: Pinch of Yum October Coffee Date post on Pinch of Yum Republishing Content course Google Search Console course How to include the equipment section on a Tasty Recipes recipe card Tasty Links Tasty Recipes ShareASale ShopStyle Amazon OneLink Simple Pin Media Whisk Prepear ConvertKit Duett If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Creating content you're passionate about, choosing the right tools for success, and finding a work-life balance with Nisha Melvani. ----- Welcome to episode 317 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Melvani from about her journey of growing her brand while maintaining a healthy work-life balance. Optimizing for Growth Nisha is a Food Blogger Pro member, nutritionist, and registered dietitian, and she's here on the podcast today to talk about her journey growing her blog, CookingForPeanuts.com! While she originally started just by sharing her vegan dinner recipes on Instagram, Nisha has evolved her brand by shifting some of her focus to her blog and upcoming cookbook. In this episode, she shares some of the mistakes she's made along the way, some tools that have been instrumental to her success, and some tips she has for finding a healthy work-life balance. In this episode, you'll learn: How she started sharing content on Instagram Why she adopted a vegan diet How she decided to only share vegan dinner recipes Why she ultimately decided to launch a blog Some mistakes she made when building her site What tools she used to optimize and grow her blog How she developed her unique video strategy How she balances her blog and personal life Why authenticity and patience are so important How to stay tuned for her upcoming cookbook Resources: Cooking for Peanuts Levels Glucose Monitor Forks Over Knives The Game Changers Feast Design Co. EOS EOS Accountability Chart BigScoots Tasty Recipes Yoast Video SEO for WordPress Tailwind Tasty Pins Nutrifox Clariti Best of Vegan - Cooking for Peanuts Preorder Nisha's book, Practically Vegan Follow Nisha on Instagram and Facebook Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to invest in yourself, how to make your money work for you, and other key takeaways from Rich Dad Poor Dad. ----- Welcome to episode 316 of The Food Blogger Pro Podcast! This week on the podcast, we have another episode in our Book Nook series where Bjork identifies five different takeaways from the book, "Rich Dad Poor Dad." Five Takeaways from Rich Dad Poor Dad This week on the podcast, we're sharing another episode in our new Book Nook series! In this series, Bjork reviews one of his favorite business books and outlines some key takeaways that you can apply to your blog or business. In this episode, we're focusing on "Rich Dad Poor Dad," a powerful personal finance book that explains how you can make your money work for you. Bjork shares some of his main takeaways from the book and shares how bloggers and content creators can implement this advice to grow their own businesses. In this episode, you'll learn: Why it's important to invest in yourself What a personal board of directors is Why it's important to buy assets, not liabilities Why you should learn through experiences How you can have your money work for you Why mindset is so important Resources: Rich Dad Poor Dad Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to combat food stereotypes, understand cultural appropriation, and support an African food revolution with Zoe Adjonyoh. ----- Welcome to episode 315 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Zoe Adjonyoh about her journey with Zoe's Ghana Kitchen, as well as her fight against the cultural appropriation of food. Decolonizing the Food Industry While Zoe Adjonyoh initially started out by just cooking Ghanaian food for her community, she quickly took on a larger role with her brand, Zoe's Ghana Kitchen. Through her blog, cookbook, supper clubs, and more, she has been actively working to foster an African Food Revolution and bring African food to the masses. And in recent years, she has shifted her focus from just pioneering West African food to decolonizing the food industry and helping people understand what cultural appropriation is. It's a really powerful interview that will make you consider your role as both a consumer and a content creator, and we hope you enjoy hearing more about Zoe's story. In this episode, you'll learn: How she started Zoe's Ghana Kitchen How her supper clubs worked How she worked to start an African food revolution How she shifted her focus to work on decolonizing the food industry What the difference is between cultural appropriation and appreciation How we have power as consumers to support the culture where food comes from Why activism is ingrained in her identity What she covers in her book, as well as what she has updated in this new edition Resources: Zoe's Ghana Kitchen Preorder Zoe's book here! 289: The Rise – How the COVID-19 Pandemic Has Affected the Restaurant Industry and Celebrating Black Culture in American Food with Marcus Samuelsson Airbnb Experience — Chocolate Origins & Create with a Maker Diaspora Co. Burlap & Barrel Zoe's Ghana Kitchen playlist on Spotify Zoe's podcast, Cooking Up Consciousness Follow Zoe on Instagram and Facebook Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to find your unique photography style, create content for your audience, and grow a successful business with Kimberly Espinel. ----- Welcome to episode 314 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel about how she has grown her business teaching food photographers how to find their unique style. Creative Food Photography When you're just starting out as a food blogger, it can be hard to find your personal style. You might find yourself emulating the style of other creatives and struggle to find a rhythm that works best for you. And that's where Kimberly comes in! Kimberly is an award-winning food photographer, blogger, teacher, and author who helps food photographers find their unique style. She talks about how she grew her business, how she is able to create content that serves her community, and why she thinks focusing on your mindset is so important when working as a creative. Her passion for her work shines through in this episode, and her story will leave you feeling inspired and motivated to continue creating meaningful content for your audience. In this episode, you'll learn: Why she launched her podcast Eat, Capture, Share Why she thinks creatives can be incredible businesspeople What prompted her to launch her food blog Why she decided to shift her content to food photography What ikigai means How she checks in on her business daily Why she loves positive self-talk Why focusing on your mindset is so important as a creative How she teaches students to find their unique photography style What a color story is How she reaches out to brands Why she thinks it's important to create photos that your ideal customer is looking for Why she loves creating online courses How her Instagram Food Photography challenge works Resources: Eat, Capture, Share Podcast Ikigai Kimberly's favorite planner Gabriel Cabrera Luisa Brimble Aran Goyoaga Kimberly's site Kimberly's online courses Kimberly's book — Creative Food Photography Instagram Food Photography challenge Follow Kimberly on Instagram and Pinterest Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to make business branding decisions, what it means to be authentically vulnerable, and diversifying income with Charli Prangley. ----- Welcome to episode 313 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Charli Prangley about how she grows her business, builds her team, and does the work she loves. Side Hustle Income Charli is the Creative Director at ConvertKit, but she also does a ton of work on her side hustle. So much so, she was actually able to double her side hustle income in just a year! This episode is jam-packed with advice for people who are trying to grow their businesses while working full-time jobs. Charli talks about how she views branding, how she hires help for the things she doesn't like to do, and how she has diversified her income. Charli's advice will be a great reminder of why it's important to really hone in on what you're actually trying to accomplish when you're creating content online and what it takes to get there. We hope you enjoy this episode! In this episode, you'll learn: What marketing design means Why she doesn't like pop-ups How to make decisions based on your branding Which of her platforms is her favorite How she doubled her side hustle income in a year How she works with a channel sponsor on YouTube Why Twitter is a great place to connect with people How she makes decisions about what she works on Why investing in help has been key for her business growth Tips for hiring email help How to work with designers on your blog's branding Common traits of successful brands How to be authentically vulnerable Resources: ConvertKit Charli's YouTube channel Design Life Podcast Inside Marketing Design Podcast The Future Belongs to Creators Podcast Charli's site Charli's Twitch channel Pinch of Yum Pallet Doubling My Side Hustle Earnings - 2020/21 Income Report Figma Webflow Folk 309: Create with Intention – $130,000 in the First Week by Creating Premium Offerings for Your Audience with Shawn Blanc 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Black and White Studios Dianne Jacob About This Week's Sponsor We're excited to announce that this week's episode is sponsored by our sister site, Clariti! With Clariti, you can easily organize your blog content for maximum growth. Create campaigns to add alt text to your posts, fix broken images, remove any broken links, and more, all within the Clariti app. Sign up for the Clariti waitlist today to receive: Early access to their $25/Month Forever pricing Optimization ideas for your site content An invitation to join their exclusive Slack community And more! You can learn more and sign up here. If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to communicate with brands, work with a brand's goals in mind, and manage sponsored content work with Pinch of Yum's Jenna Arend. ----- Welcome to episode 312 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to our episode with Jenna Arend from the Pinch of Yum where she talks about some of the systems they use to manage their sponsored content work. How Pinch of Yum Works with Brands It's another FBP Rewind episode today, and we're so excited to revisit our July 2020 interview with Jenna Arend from the Pinch of Yum team today! Jenna is the General Manager at Pinch of Yum and in this episode, she gives you a behind-the-scenes tour of how the Pinch of Yum team uses processes to handle their sponsored content work. Between establishing a system for initial conversations with brands to contract review, we're hoping that you're able to take some of the systems that the Pinch of Yum team relies on and use them to streamline your own sponsored content efforts. In this episode, you'll learn: What Jenna does for Team Pinch of Yum What it was like when Pinch of Yum worked with an agency on sponsored content How they decided to bring the management of sponsored content in-house The kinds of systems the Pinch of Yum uses to manage sponsored content How to communicate with brands Tips for negotiating What's included in Pinch of Yum's media kit and rate sheet How contract review works How the Pinch of Yum team works with a lawyer How you can report on sponsored content campaigns What it means to offer a la carte items to brands Resources: Pinch of Yum Sway Questions on the Pinch of Yum Intake Form Typeform LISS Legal Meet the Food Blogger Pro Experts InfluenceKit Bar La Grassa Estelle If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Blogging as a creative outlet, balancing a blog with a full-time job, and creating intentional content with Katie Olsen from Katiebird Bakes. ----- Welcome to episode 311 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Olsen. Finding Your Why Katie is a full-time attorney and food blogger, and she's here on the podcast today to talk about her blogging journey and philosophy when it comes to sharing content online. She talks about how starting a blog is inherently vulnerable, why she likes balancing both her blog and her full-time job, and how she has shifted her content strategy over the years. As her blog Katiebird Bakes has grown over time, Katie has found a sense of purpose and enjoyment in blogging as a creative outlet, and you'll learn more about her mindset in this episode. In this episode, you'll learn: Why she initially felt nervous to launch her blog How she deals with negative comments on her blog Why she enjoys having both her blog and a full-time job Why she's really picky about the kind of content she posts online How to adjust to the ever-changing environment of social media How to not fall into the comparison trap as a content creator What kinds of recipes she shares on her blog Why it's so important to remember your 'why' How leaning into her niche helped her find success What metrics she used to track her blog's growth along the way What philosophy she follows when planning future content Resources: Katiebird Bakes The Oatmeal - What it's like to make things for the web Jimmy Fallon explains the meaning of his life Mediavine Follow Katie on Instagram and Facebook Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Finding the right clients, strategies for creating a media kit, and making money from freelance food photography with Candice Ward. ----- Welcome to episode 310 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Candice Ward about pitching brands and monetizing food photography. The Confident Pitch Working with brands can be a great way to monetize a blog or food business, but the process of pitching brands and fostering a relationship with those brands can be a bit intimidating. Enter: Candice! She's on the podcast today to talk about working with clients, getting paid, and reaching a successful stage in her business in a short period of time. In this interview, Candice talks about how she pitches brands, monetizes her food photography skills, and finds the right brands to work with. In this episode, you'll learn: How she transitioned her business How she improved her food photography skills How she found her first client How to start collaborating with brands Her strategies for creating a media kit How she evaluates brands How much you can expect to make from freelance photography How she finds contacts How she hosts coaching calls Resources: Foodtography Eat More Cake by Candice HoneyBook Vimeo Folk Campfire –– note: this tool has merged into Basecamp 3 Secrets to Build a Sustainable Food Photography Business The Confident Pitch Program Follow Candice on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Charging for content, creating an online course, and going from indie blogger to multi-business owner with Shawn Blanc. ----- Welcome to episode 309 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shawn Blanc about the way he produces products for his audience. Create with Intention Today we're talking to Shawn Blanc about his story of going from indie blogger to successful entrepreneur. He'll talk about productivity, starting new things, serving your audience, and how to build a strong company without sacrificing every hour to your work. His business ideas are very much aligned towards helping his audience get the best possible outcome, and his story will leave you feeling inspired and motivated to continue creating and serving your readers. In this episode, you'll learn: How Shawn started working as an indie blogger How he started blogging full-time How he incorporated a membership into his blog What "thump value" means How he made money with his blog How and why he built more sites How his earnings changed when he hired more people How he decided to create an online course What it was like to start working with a team His #1 productivity tip Resources: Jab, Jab, Jab, Right Hook John Gruber Shawn's site Substack Patreon Ghost Barrett Brooks Think Again Delight is in the Details Shawn's other projects Things 165: Getting Things Done with David Allen 305: Non-Traditional Success – Optimizing for Happiness with Jason Glaspey Soul Savvy The Focus Course Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to host a successful live event, monetize live cooking classes, and promote your classes with Tomas Hoyos. ----- Welcome to episode 308 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tomas Hoyos about hosting paid classes online with Airsubs. Selling Cooking Classes to Your Audience You know how a lot of classes are held online these days? Have you ever thought about teaching one yourself? Tomas is here on the podcast today to chat about how you can use his product, Airsubs, to develop a direct relationship with your audience by hosting live cooking events. Not only will he talk about how one creator made $50,000 in just one week by hosting classes on Airsubs, he unpacks why online events like this can be so lucrative for creators, especially in 2021. It's a great interview that will give you a ton of insights into promoting, hosting, and selling online classes of your own! In this episode, you'll learn: How he changed his business model because of the pandemic How a creator made $50,000 in one week on Airsubs How Airsubs makes it easy to host virtual events Common themes Tomas is seeing in virtual cooking classes How virtual cooking classes can be lucrative for creators How to craft your set-up How to get people to sign up for your classes How Airsubs helps you build your email list What a successful live event looks like How introverts can host live events Resources: Airsubs Email Tomas at [email protected] Follow Airsubs on Instagram Check out Airsubs' summits If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Working with publishers, earning an income through food writing, and paid newsletters with Dianne Jacob. ----- Welcome to episode 307 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dianne Jacob about food writing as a profession and the re-release of her book, "Will Write for Food." Will Write for Food Food writing is both an art and a science, and Dianne Jacob is back on the podcast today to talk about best practices for writing cookbooks, working with publishers, and making an income as a food writer. You can find the latest version of Dianne's book, "Will Write for Food," wherever books are sold, and in it you'll find even more strategies that can help you get paid for writing about food online or in print. Leave a comment at foodbloggerpro.com/307 about one major takeaway you had from this episode for a chance to win a copy of her book! In this episode, you'll learn: How creating recipe content online has changed Considerations for working with publishers How much you can expect to make from writing a cookbook If you can get a cookbook deal without a following How food writers can create income Why you don't always need to monetize hobbies How paid newsletters work Where you can find Dianne's book Resources: 015: How to Find Your Voice and be Heard in a Noisy World with Dianne Jacob Will Write for Food Alison Roman Substack Connect with Dianne on her site and sign up for her free newsletter If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

What Core Web Vitals are, how they impact Google search rankings, and when they'll impact the Google search algorithm with Andrew Wilder. ----- Welcome to episode 306 of The Food Blogger Pro Podcast! This week on the podcast, we're sharing part of our most recent member Q&A with Andrew Wilder from NerdPress where he talks about Core Web Vitals. Core Web Vitals Google has already started using things like mobile friendliness, security, and intrusive popups to impact search rankings, and the big news on the block is that Core Web Vitals, a way to quantify user experience on a website, will impact rankings soon as well. There are three signals that measure "good" user experience: Largest Contentful Paint (LCP) First input Delay (FID) Cumulative Layout Shift (CLS) Google wants readers to have a good experience on the sites that are ranking in the first few spots in search results, and Core Web Vitals are one of the ways they're tracking that. If this all sounds confusing, don't worry –– you've come to the right place! In this episode, we're sharing part of our most recent member Q&A with our incredible WordPress and Site Speed Expert, Andrew Wilder, where he covered the ins and outs of page experience and Core Web Vitals. In this episode, you'll learn: What Core Web Vitals are When Core Web Vitals are launching How and when Core Web Vitals will impact the Google search algorithm What other search ranking factors are What Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift are Resources: NerdPress Ember Mug Core Web Vitals Core Web Vitals and Page Experience FAQ Web Vitals Extension PageSpeed Insights Google Search Console Find Andrew on Food Blogger Pro If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Selling a business, doing the work you enjoy, and connecting with others online with Jason Glaspey. ----- Welcome to episode 305 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jason Glaspey about optimizing your life and business for maximum happiness. Optimizing for Happiness How do you define success with your blog or business? It's an interesting question to think about, especially as you dive into different business growth strategies. Jason is here today to talk about how he measures success and how that influences the way he views business and spends his time. It's a fascinating conversation, and we're hoping it'll help you figure out how you can do more of the work that you enjoy. In this episode, you'll learn: What it was like to sell a business How he found balance as an entrepreneur How he decided to sell a business How he comes up with new business ideas How to do the work you enjoy and change what you're optimizing How to define what you want How Webflow can help you build websites How to connect with others online Resources: PaleoPlan Designing Your Life Mr. Money Mustache 279: Financial Independence – How to Be Efficient with Your Money with Anna Rider Shape Up Webflow Upfocus WP Tasty Connect with Jason on Twitter or at Mostly Proud Parents If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Winning a Saveur Blog Award, using color to enhance food photography, and the elements of high-quality content with Sam Adler. ----- Welcome to episode 304 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to our episode with Frosting and Fettuccine's Sam Adler where she talks about creating the very best content for her audience. Making Great Content It's another FBP Rewind episode today, and we're so excited to revisit our March 2019 interview with Sam Adler from Frosting and Fettuccine today! This episode is focused around creating amazing content, and that's something that we, as content creators, should always be in pursuit of. You'll hear about Sam's approach to photography and color, her background in cooking, and what it was like to be nominated for (and eventually win!) a Saveur Blog Award. In this episode, you'll learn: About her experience at Le Cordon Bleu How her understanding of colors helps with her food blog How she found her photography style What it was like to win a Saveur Blog Award Why the quality of your content is so important What makes quality content Resources: Planoly Frosting and Fettuccine Follow Sam on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Going full-time with your blog, building a successful podcast, and serving your audience with Kelly Senyei. Welcome to episode 303 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kelly Senyei from Just a Taste about trying new things to grow her brand. Breaking Boundaries We're super excited to welcome Kelly back to the podcast today! In the six years since we've last heard from her, Kelly has done… a lot. And she's here on the podcast to talk about how she has tried new things to help her brand grow. In addition to chatting about her podcast and new cookbook, she'll also share some of the tips and strategies that have made the biggest impact on her traffic and income as she continues to grow Just a Taste. It's a super fun, informative interview, and we hope you enjoy! In this episode, you'll learn: How Kelly turned her blog into a full-time job How to build a successful podcast from scratch as a food blogger How to know what to focus on as a content creator Where she makes her blogging income How to get TV appearances as a food blogger How she would start over today How to better understand your audience Resources: Just a Taste The Just a Taste Podcast Libsyn The Secret Ingredient Cookbook Pinch of Yum 111: How to Build a Company of One with Paul Jarvis Baked Feta Pasta Follow Kelly on Facebook and Instagram Meet the Food Blogger Pro Experts If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Ways to grow your online brand, the most important YouTube metrics, and building a team with Nisha Vora. ----- Welcome to episode 302 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life about how she has grown her brand online. Growth Strategies Nisha is a lawyer-turned-food blogger, and she's here on the podcast to talk about her journey and to share what has made the biggest impacts in growing her brand online. She talks about creating engaging YouTube videos and how YouTube analytics can help shape your video strategy, as well as how she's building her team in order to thrive in the work she loves to do. Her brand, Rainbow Plant Life, has seen quite a bit of growth over the past few years, and you'll learn about her most successful growth strategies in this episode. In this episode, you'll learn: What her experiences backpacking around the world was like What she changed about her life after her backpacking experience How she got into food blogging When she realized she could blog full-time The most impactful things she did to grow her brand How she grew her YouTube channel The most important metrics on YouTube Which platform is the most valuable to her and her brand What her week looks like as a creator What it's like to build a team What she expects her brand to look like in the future Her advice for her past self Resources: Rainbow Plant Life 298: Book Nook – Six Takeaways from The E Myth Revisited with Bjork Ostrom StrengthsFinder Mr. Beast InfluenceKit Who Not How Follow Nisha on Instagram and YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Details about a free workshop to help you get more blog traffic and how to use Google Search Console to optimize your site for search traffic. ----- Welcome to episode 301 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about using Google Search Console and talks about our free workshop happening next week! Less Work, More Traffic We're holding a FREE event next week on Tuesday, April 27 at 1pm ET / 12pm CT called Less Work, More Traffic. In this workshop, we'll teach you how to think strategically about the content that's already on your site in order to build your audience and get more traffic. You can register for free here, and if you want a bit of a preview of what we're going to share during the workshop, you're in the right place! In this episode of the podcast, Bjork talks about the event and then shares seven different ways you can use Google Search Console to optimize your site for search traffic. In this episode, you'll learn: How to get registered for our FREE Less Work, More Traffic Workshop What sitemaps are How to inspect your URLs in Google Search Console What the Discover section on Google Search Console does How to make sure you have email notifications turned on What Manual Actions are How to enhance your site for search How to improve your existing content Resources: Register for our FREE Less Work, More Traffic Workshop! Google Search Console Yoast SEO Video SEO for WordPress plugin AdThrive Google App on the Google Play Store and on the Apple App Store Pinch of Yum Web Stories If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How we're going to start incorporating video into our podcast episodes and the five TinyBit core values with Bjork Ostrom. ----- Welcome to episode 300 of The Food Blogger Pro Podcast! This week on the podcast, we're celebrating our 300th episode and talking about what you can expect in future podcast episodes. Core Values It's a milestone episode today, and we're celebrating by talking about our core values as a company and how they impact what we do each and every day. Thank you for listening to The Food Blogger Pro Podcast –– whether this is your first episode or your 300th. We appreciate our Food Blogger Pro Podcast community so very much, and we're thrilled and honored to be on this journey with you! Here's to many more episodes. 🎉 In this episode, you'll learn: The big change we're making to the podcast moving forward How we use our core values to guide our business Resources: Subscribe to our YouTube channel for weekly podcast videos! The War of Art Do the Work EOS Our first podcast episode Squadcast If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Interviewing your audience, understanding your customer's problems, and product management tools with Ben Holland. ----- Welcome to episode 299 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Holland about the process of product management and understanding your customers. Building the Right Things for the Right People When you're building a product or creating content, it's sometimes easy to forget that you're ultimately building or creating to benefit your audience. Ben is here today to talk about the way that product management and interviewing your customers can help inform the direction of your creative pursuits. He'll give you tips on understanding the value that you deliver to your customers, figuring out what your audience really wants, and asking the right types of questions that can help you build your products. In this episode, you'll learn: How Ben got his start in game designing What a product manager does Why it's important to talk to your audience Why you should understand your audience's problems and what your audience really wants How to bring value to your customers and pivot when needed The tools that Ben uses for product management The types of questions Ben asks customers Resources: Raquel Munzee 298: Book Nook – Six Takeaways from The E Myth Revisited with Bjork Ostrom Clariti The Four Steps to the Epiphany: Successful Strategies for Products That Win Slickstream How does the Customer Development Model work? Simple Green Smoothies The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Zoom Google Forms Qualtrics Segment FullStory Intercom Kree Ben's customer research blog posts If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Why you are not the product of your business, how to work on and in your business, and other key takeaways from The E Myth Revisited. ----- Welcome to episode 298 of The Food Blogger Pro Podcast! This week on the podcast, we're starting a new series called Book Nook! In this episode, Bjork identifies six different takeaways from the book, "The E Myth Revisited." Six Takeaways from The E Myth Revisited Welcome to our first episode of our new Book Nook series! In this series, Bjork will review one of his favorite business books and outline some key takeaways that you can apply to your blog or business. This week's focus is on "The E Myth Revisited," a book about the ways a small business can become an extraordinary small business. Bjork unpacks the advice in the book and relates them to creating content online as a blogger and business owner. In this episode, you'll learn: Why you should be ready to wear a bunch of different hats as an entrepreneur How to work on and in your business at the same time Why systems are so important in business Why you aren't the product Resources: The E Myth Revisited 297: Blog Flipping – Developing, Monetizing, and Selling Websites with Chelsea Clarke EOS If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Why people sell websites, how the website buying and selling process works, and the characteristics that make a site more valuable with Chelsea Clarke. ----- Welcome to episode 297 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Clarke about buying and selling websites. Blog Flipping Starting and growing your own blog is an exciting and fulfilling process, but it can also be a difficult and time-consuming. And if you want to grow your own business, have you ever considered skipping the "starting" process all-together? That's right! You can actually buy a profitable site to build and grow, and that's exactly what Chelsea is here to talk about today. She'll walk you through the entire buying process and give you tips if you're considering selling your own website. In this episode, you'll learn: How Chelsea got her start Why people would sell their sites How much you could expect from selling a website How payments for websites work How the buying and selling process works What makes a site more valuable The different types of buyers How to make secure payments when you're buying a site How taking over an ad account works How to take the first few steps in this process Resources: Her Paper Route WP Tasty SureSwift Capital Tasty Pins Genesis Framework Blogs for Sale Ezoic Quiet Light Buy then Build Follow Chelsea on Instagram here and here Get your free website valuation If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Repurposing your content for Google Web Stories, the elements of a successful Web Story, and how Google Web Stories translate to traffic for your site with Kingston Duffie. ----- Welcome to episode 296 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie from Slickstream about Google Web Stories. Web Stories Have you heard of Google Web Stories? Are you creating them for your content right now? Do you know how they work? Slickstream's Kingston Duffie is here on the podcast to talk about how creators can utilize them today! He'll chat about his top tips for creating engaging Web Stories and getting the most value out of the Web Stories you create for your blog, as well as the ins and outs of how these Web Stories work within search results. In this episode, you'll learn: How Slickstream works His approach for building businesses What he thinks about the future of the web The history of Stories on the web How to repurpose your social media Stories for Web Stories The elements of a successful Web Story Why creators publish Web Stories What Google Discover is and how it works How Google Web Story views translate to website traffic How UTM tags work Resources: 231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie Slickstream Pinch of Yum NerdPress Web Stories, not Web Teasers Web Stories Q&A Google App on the Google Play Store and the Apple App Store How Web Stories Appear Across Google Google Search Console Web Stories plugin for WordPress Slickstream's Engagement Suite If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to test recipes, communicate the important features of a recipe, and standardize the recipes on your blog with Leslie Jeon. ----- Welcome to episode 295 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews our Member Success Manager, Leslie Jeon, about developing consistent, standardized recipes for your food blog. Writing and Developing Recipes As food bloggers, we sometimes get caught up in the importance of photography, SEO, and monetization, but we forget about the actual product we're producing day in and day out –– recipes! While those other elements are important as you're working on growing your blog, writing and developing incredible recipes is a crucial foundation of running a successful food blog. That's why Leslie, our incredible Member Success Manager here at Food Blogger Pro, is here today! In this interview, she talks all about her culinary school background and offers tips to bloggers who want to develop better, easier-to-follow recipes for your blog. In this episode, you'll learn: What culinary school was like Why you might want to include volume and weight measurements on your blog How to write standardized recipes for your blog How to test recipes for your blog Why having recipe testers are important How to properly credit recipe inspiration If you can over-communicate when publishing recipes Resources: Learn more about our How to Write Recipes course International Culinary Center The Great British Baking Show The Importance of Measuring Ingredients by Weight for Your Recipes King Arthur Baking Company's Ingredient Weight Chart The Flavor Bible Mr. Beast Sally's Baking Addiction Emma Duckworth Bakes Ira Glass quote Recipe Attribution from David Lebovitz 129: Forging Your Own Path with David Lebovitz Danielle Liss' content on Food Blogger Pro Get registered for our Writing Recipes Live Q&A! –– for members only Check out the Food Blogger Pro blog The Baker's Almanac Follow Leslie on Instagram, Facebook, and YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to create unique recipe content, balance a blog and a full-time job, and produce content your readers will love with Erika Kwee. ----- Welcome to episode 294 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Erika Kwee from The Pancake Princess about the Bake Off series on her blog. Bake Offs Erika has a food blog, The Pancake Princess, but her most popular posts aren't about recipes that she has developed herself. Instead, her most popular posts are from her Bake Off series where she tries multiple recipes for the same food from around the internet and breaks them down by what makes them similar, what makes them different, and which are her and her taste testers' favorites. In today's episode, we're diving deep into Erika's Bake Off posts and taking about how she produces this comprehensive and unique content for her blog. In this episode, you'll learn: When and why Erika started her blog How her Bake Offs works Her "formula" for putting these Bake Off posts together How she has worked with sponsors on these Bake Off posts How she has incorporated video into the Bake Off series Which of the Bake Offs were Erika's favorite What to expect in future Bake Offs Her advice for switching up the content you're producing on your blog Resources: The Pancake Princess The Bake Offs on The Pancake Princess Pinch of Yum Google Forms Check out Erika's Lofthouse Cookie Bake Off video Claire Saffitz's Carrot Cake recipe 5 Tips for Growing a Blog While Working Full-Time Follow Erika on Instagram and on YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Keyword research and content types and the decisions that helped increase Food Truck Empire's income with Brett Lindenberg. ----- Welcome to episode 293 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brett Lindenberg about growing his site, Food Truck Empire, alongside working a full-time job. A $100k Side Hustle It can be tough building and growing a side hustle like a blog alongside working a 9–5 full-time job. So when we heard that Food Blogger Pro Member, Brett from the site Food Truck Empire, was making $100k a year with his blog while continuing to work at his full-time job, we knew we needed to invite him on the podcast to talk about how he did it. This interview is jam-packed with keyword research guidance, tips about working with contractors, stories about buying other sites, and advice surrounding content creation. Enjoy! In this episode, you'll learn: When he realized a website could make money How he decided to build a site around the topic of food trucks Why he works full-time and balances a blog What it looks like to work with contractors Why he bought other sites How switching ad companies helped his site's bottom line The decisions that were most impactful to his blog's income How he build and sold a course How he does keyword research and thinks in "content types" Resources: Food Truck Empire 053: Pat Flynn's Tips for Building Online Businesses That Fly Baremetrics Buffer ConvertKit OnlineJobs.ph Food Truck Empire's Marketplace AdSense AdThrive Mediavine WP Tasty 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Ahrefs Semrush Mr. Beast Connect with Brett via email If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to measure Life Profitability, practicing mindfulness, and how your personal values can connect to your brand's values with Adii Pienaar. ----- Welcome to episode 292 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adii Pienaar about his new book, "Life Profitability." Life Profitability When starting and building your own business, it's easy to get "tunnel vision" and put all of your time, effort, and thoughts into making it succeed. But will all of that brain-space spent on your business make your life more fulfilling? Adii is here today to talk about why that's not necessarily the case, and instead, argue for the need of a healthy balance between life, business, and productivity. This interview will have you challenging your definition of success and inspire you to work towards creating a more mindful, value-driven life and brand. In this episode, you'll learn: How to stay in the moment How Adii practices mindfulness How to have a healthy work/life balance Why it's okay to have off days Why you should align your personal values with your brand values What Life Profitability is How your values are connected to your time investments Resources: Life Profitability: The New Measure of Entrepreneurial Success WooCommerce Conversio Calm The Art of Possibility: Transforming Professional and Personal Life The Values Factor: The Secret to Creating an Inspired and Fulfilling Life The Social Dilemma Designing Your Life: How to Build a Well-Lived, Joyful Life Check out Adii's site Cogsy If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Inspiring your audience, how to confidently host a live event, and communication before and after an event with Angel Marie. ----- Welcome to episode 291 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Angel Marie about planning and hosting webinars. Going Live Webinars or live events can be a great way to communicate with your audience, sell a product or service, or switch up the way you produce content online. That said, presenting information to your audience in a live event may seem a bit overwhelming. There's the marketing piece, the "getting ready to go live" piece, the actual presentation piece, and the post-event follow-up piece, and they all have to work together to effectively communicate your ideas and advice. It can feel like… a lot. But there are ways you can streamline the process to help you teach and inspire your audience through these live events. Angel, the Content Educator over at ConvertKit, is a pro at hosting and facilitating live events, and she's here on the podcast to help you become more confident in presenting your ideas in a live setting. She's an incredible communicator, presenter, and motivator, and her tips and ideas will help you overcome any doubts or uncertainties you have about going live in front of your audience. In this episode, you'll learn: How she got her start in digital marketing The difference between evergreen and live events How to confidently go live How to establish trust between you and your audience The different processes that can help you produce a live event How to promote your live event The different parts of a successful webinar How to balance being helpful and marketing your products or services How communication before and after a webinar can work Resources: ConvertKit Reach Records Youth Frontiers ConvertKit Commerce Zoom EasyWebinar WebinarJam BigMarker Sign up for a ConvertKit account for free Join a ConvertKit webinar Connect with Angel on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to track user-controlled analytics, what a mental activity monitor is, and how to align with your journey with Bjork Ostrom. ----- Welcome to episode 290 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about blogger burnout and how you can improve the relationship you have with your work. Blogger Burnout When you're living that solopreneur life, the process of starting and growing your blog can get overwhelming. The countless tasks, to-dos, and responsibilities can really add up over time, leading to a sense of fatigue and burnout. In this episode, Bjork shares seven different concepts that can help you combat those feelings of blogger burnout and fall back in love with your work. And we'd love to hear about your experiences in the comments here –– how do you overcome those feelings of burnout? In this episode, you'll learn: The idea of a mental activity monitor What user-controlled analytics are and how to track your progress How to "add frosting to a cracker" What it means to align to your journey Why it helps to have friends who are removed from the work you're doing Why you should consider taking a break if you need one Resources: 277: Care For Yourself – Mental Health for Entrepreneurs with Sherry Walling If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

A conversation about running a restaurant during a pandemic, writing a book about Black food in America, and how to understand Black culture through food with Chef Marcus Samuelsson. ----- Welcome to episode 289 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chef Marcus Samuelsson about his experience in the restaurant industry during the COVID–19 pandemic and how he is celebrating Black culture through food. How the COVID–19 Pandemic Has Affected the Restaurant Industry and Celebrating Black Excellence in American Food Marcus Samuelsson is a chef, an immigrant, a restaurateur, and an author, and he's here to talk about the restaurant and food industry and Black food culture in America. You'll first hear about his experiences as a restauranteur and how he has essentially had to start from scratch and reinvent himself during the COVID–19 pandemic. Food is a way that we communicate with and relate to one another, so the pandemic is creating some unique challenges in the restaurant and food industry. Then he talks about Black food in America and how we can learn and grow in our understanding of Black culture through food. He'll encourage you to do the work and immerse yourself in the incredible foods and dishes that celebrate Black culture, as well as share the story of his new book, "The Rise." In this episode, you'll learn: How his life has changed since the beginning of the COVID–19 pandemic What World Central Kitchen does Why he felt ready for a challenge like a pandemic When he knew he wanted to be a chef The origin and story of his new cookbook, The Rise How to participate in Black experiences Resources: The Rise: Black Cooks and the Soul of American Food: A Cookbook Jose Andres World Central Kitchen No Passport Required Genius Aquavit This Moment Podcast Follow Marcus on Instagram and connect with him on his website If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Setting up a welcome sequence, how to segment your email subscribers, and gaining new subscribers with Allea Grummert. ----- Welcome to episode 288 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert about marketing your blog to your email list. Last week on the podcast, Bjork chatted with Russ and Natalie Monson about building online businesses. To go back and listen to that episode, click here. Email for Bloggers How would you describe your email marketing strategy? Solid? Not quite? Not even close? Regardless of how much time and effort you've spent building and maintaining your email list, this interview with Allea Grummert from Duett will help you grow, refine, and nurture the email subscribers you have for your blog. She talks about welcome sequences, segmentation, opt-ins, and more –– enjoy! In this episode, you'll learn: How Allea helps creators with their email marketing Why your email list is so valuable What a welcome sequence is How to segment your email list How to maintain your sequences What RSS emails are How to get followers and subscribers Resources: Duett 229: Email Marketing – Strategies for Bloggers with Allea Grummert 279: Financial Independence – How to Be Efficient with Your Money with Anna Rider Mint Live Q&A - Welcome Sequences and Nurturing Your Email List – for members only! ConvertKit Work with Allea Hotjar Snag some exclusive resources from Allea! Find Allea on Food Blogger Pro! If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How outside funding affects a business, running a business with your significant other, and maintaining a healthy work-life balance with Russ and Natalie Monson. ----- Welcome to episode 287 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Russ and Natalie Monson about building online businesses. Entrepreneurial Balance As entrepreneurs, business owners, and bloggers, we know that it's sometimes tough to find balance between life and work. That's what we're focusing on in this interview with Russ and Natalie Monson from Super Healthy Kids and Prepear. Throughout their time as entrepreneurs, they've grown a food blog, built an app, received funding for their business, and more. In this episode, you'll learn how they do it all while maintaining a healthy balance with their other responsibilities. In this episode, you'll learn: How Russ and Natalie started working together How they started working on Super Healthy Kids full-time How they came up with the idea for Prepear How they found balance and a healthy relationship with their work How taking outside funding affects a business What it was like to get sued by Apple How Prepear works Resources: Super Healthy Kids Prepear Big Magic "I Was a Starter Wife": Inside America's Messiest Divorce Gumroad Reflecting on My Failure to Build a Billion-Dollar Company Marco Polo Apple goes after meal-prep company Prepear over its 'similar' logo Learn more about Prepear for food bloggers Email Russ -- [email protected] Learn more about WP Tasty's sale! If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Screening applicants, knowing you're ready to hire, and the best questions to ask in an interview with Emily Perron. ----- Welcome to episode 286 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Perron about hiring freelance help. Build Your Team One of the inevitable truths of running and growing your own business is that you'll need to hire some help at some point. But how do you make sure that your job listing is as eye-catching and descriptive as it can be? How do you ask the right questions in an interview? How do you make sure you're hiring the right person for the job? That's what Emily is here to talk about today! In this episode, we dive deep into the world of hiring freelancers, from figuring out when it's time to hire to all of the boxes you should check throughout the hiring process. In this episode, you'll learn: The toughest parts of the hiring process The kinds of job listings that aren't appealing to freelancers Why a hiring process is necessary What to include in an attractive job listing How to screen applicants How to ask the important questions in an interview Examples of candidate red flags The differences between freelancers and employees How to know when you're ready to hire First roles that people hire for How to properly pay freelancers When to consider hiring How to work with Emily Resources: What to include in the contract when hiring a freelancer The first thing to do when thinking about hiring support What you don't know about how long it takes to hire freelancers Google Forms Typeform Airtable Upwork Justworks Tara Teaspoon Gusto Fiverr Check out Emily's site, get in touch, and follow her on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to pay attention to when you feel tension, focusing on your craft, and serving your audience as a blogger with Bjork Ostrom. ----- Welcome to episode 285 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to an episode we shared earlier this year about what to do when you feel like you've done everything. What To Do When You Feel Like You've Done Everything I'm sure there has been a time in all of our blogging journeys where we feel like we're doing everything we can, yet the traffic, income, subscriber, and/or follower numbers just aren't moving. So what do you do then? What do you do when you feel like you've done everything you can? That's what this episode is all about. Bjork will offer some high-level advice and specific strategies that you can implement when you're feeling stuck. In this episode, you'll learn: The importance of limiting comparison How to be flexible and understand what you're trying to achieve What it means to focus on your craft Why posting frequency isn't super important Why it might make sense to "niche down" How to serve your audience Resources: Lindsay's personal Instagram account 003: Sally McKenney from Sally's Baking Addiction on Creating Success 018: How to Build an Online Business Without Blogging with Jadah Sellner from Simple Green Smoothies If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to understand small business taxes, what S-Corp elections are, and how to review your blogging expenses every quarter with Bjork Ostrom. ----- Welcome to episode 284 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to an episode that will help you optimize your income and make more money from blogging. Making More Money Without Doing More Work Welcome to our first FBP Rewind episode in this two-part series! Today, we're rewinding back to a solo episode with Bjork where he talks about the ways you can maximize your blogging income. Between implementing smarter ways you can track your income to understanding different tax laws, this episode will help you implement some helpful money-making strategies in the new year. This episode is a great reminder that small tweaks in your day-to-day can help your business get to the next level. In this episode, you'll learn: How business programs work How to track your mileage What purchases you can expense for your blog Why you should consider hiring a CPA When you should do an S-Corp election How you can hire help Why it's helpful to review your expenses every quarter How home office deductions work How to be proactive and ask for a raise Resources: Apple Business Automatic Bill Shark Download our free ebook, 16 Ways You Can Monetize Your Site If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

The value of offering help, utilizing processes to make decisions, and reserving some unstructured time for yourself with Bjork Ostrom. ----- Welcome to episode 283 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about five different ways that you can try to make 2021 better than this year. Last week on the podcast, Bjork chatted about some of the positive takeaways he has from 2020. To go back and listen to that episode, click here. Looking Forward We're all probably hoping that 2021 is a lot better than 2020 has been, and in today's episode, Bjork is covering five different ways that you can try and make that happen. From partnering with others to leaning into processes to help guide decisions, we're hoping that you can tuck some of these ideas into your back pocket and pull them out as you strive towards personal and business growth in the new year. In this episode, you'll learn: How to focus on stability How to partner with others Why you should offer help when you can Why processes help guide decisions What it looks like to create unstructured time How to know you're on the right path Resources: Clariti Pinch of Yum WP Tasty Nutrifox 15Five If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to use a framework to accomplish a goal, asking for help, evaluating your needs, and thinking about your legacy with Bjork Ostrom. ----- Welcome to episode 282 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about some of the positive takeaways he has from 2020. Helpful, Impactful Takeaways from This Year This year has been a bit of a doozy, hasn't it? Even with it being an eventful year, we still have some positive takeaways that we're planning on bringing into 2021 (and beyond). And that's what this episode is all about! In this solo-episode, Bjork shares nine of the most helpful and impactful takeaways from the year, ranging from personal development to business growth to mental health and beyond. We'd love to hear your most impactful takeaways from this year in the comments section on the show notes for this episode: foodbloggerpro.com/282 In this episode, you'll learn: Why it's important to ask for help The impact that a framework can have on your goals How to evaluate your needs The difference between a personal brand and a brand that's personal Why you should understand your financial books How to ponder your legacy Resources: EOS Pinch of Yum WP Tasty Nutrifox Clariti Loom Dropbox If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to build a high-quality food photography business, finding clients, and organizing shoot days with Christina Peters. ----- Welcome to episode 281 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Christina Peters from Food Photography Blog about how she has built a career out of photographing food. The Business of Food Photography When you're building your food photography career, you can face a lot of questions. Questions like: What should my rate be? How do I find clients? What should a shoot look like? How do I deliver top-notch service? That's what Christina is here to talk all about today! She has coordinated and prepped over 1000 food photography jobs over her career, and she's here on the podcast to talk all about her strategies and tips that will help you build and grow your own food photography business. In this episode, you'll learn: How Christina got started with photography Why business is sometimes more difficult than photography Qualities of incredible food photography businesses How to build trust as a food photographer How to find clients as a food photographer How to deliver excellent service What terms like "stand-in," "hero," and "usage fee" mean on a photo shoot How to set a day rate Tips for filling a photography portfolio Resources: Food Photography Blog Capture One Pro Download Christina's 4 Figure Day Rate Plan Food Photography Club Christina's personal site Christina's free Facebook group Sign up for an annual Food Blogger Pro membership and save over $70! If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How SideChef works with partners, creating clear step-by-step recipes, and how to use SideChef with Sandie Markle. ----- Welcome to episode 280 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sandie Markle from SideChef about how their platform helps foodies and creators. Getting Started with SideChef Today on the podcast, you'll hear about SideChef, which is a platform that's aimed at making the cooking experience easier. With a custom app, tailored cooking experiences, and dynamic recipe guidance, SideChef wants to make the whole cooking journey easier for its users. Sandie Markle, SideChef's Director of Content Partnerships, will share how SideChef helps their users with meal planning, grocery delivery, and smart kitchen connectivity, as well as how bloggers, content creators, and influencers can get involved with their Micro-Influencer Program. It's a really cool platform, and we're excited to help you learn more about it in today's episode! In this episode, you'll learn: What SideChef is How content creators can add their recipes to SideChef How to increase engagement with virtual assistants How to create clear step-by-step recipes How SideChef works with partners How to create money from SideChef Resources: SideChef Pinch of Yum Bjork's pancake recipe Ipsy Learn more about SideChef's Content Partner Program Email Sandie – [email protected] Join our email list and download our guide about 16 different ways you can monetize your site at foodbloggerpro.com If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Trimming unnecessary spending, how to start tracking your spending and budgeting, and working towards financial freedom with Anna Rider. ----- Welcome to episode 279 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anna Rider from Garlic Delight about financial independence and retiring early. Financial Independence This is a different kind of episode for us, but it's about a topic that affects us all as creators, bloggers, and side hustlers: business and personal finances. How do you manage your spending? Do you understand the value of the business and personal purchases you're making? Can you calculate the expected value of a blog post? Not only are you looking to maximize the return on the money you spend on your business, but you're also probably working to save money for long-term goals. Understanding your finances is a crucial step as you're working towards financial independence and retirement. If you've ever wanted to learn more about budgeting, tracking your spending, and understanding the impact of the money you spend, this episode with Anna is for you! In this episode, you'll learn: How Anna became interested in personal finance What FIRE means and how it works for food bloggers How to trim unnecessary spending How to start tracking your spending and budgeting for purchases How to understand the environmental impact of your lifestyle How to evaluate whether your purchases are getting you closer to your goals How to calculate the expected value of a blog post Why blogging is a long-term game Where you can go to learn more about financial freedom Resources: 265: Adapting and Adjusting – Having a Gratitude Mindset with Beth Moncel Mr. Money Mustache The Shockingly Simple Math Behind Early Retirement An Interactive Guide to Early Retirement and Financial Independence Your Money or Your Life FinCon Garlic Delight Atomic Habits Vicki Robin Frugalwoods How I Figured Out What I Want To Do With My Life (And How You Can Too!) A Simple Way to Think About Expected Value (EV) When Making a Decision Increase Blog Traffic with Exponential Growth F.U. Money If You Can FI Seekers Email Anna – [email protected] If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Deleting content on a blog, noindexing posts, and optimizing blog category pages with Carrie Forrest. ----- Welcome to episode 278 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Carrie Forrest about some of the SEO enhancement she has made to her blog this year. How to Overcome a 60% Dip in Traffic Do you know which of your posts are performing the best? Do you know which ones aren't getting any search traffic? That's what Carrie is back on the podcast to talk about today! Carrie has been blogging for over 10 years, and in that time, she has published a lot of content. But not all content performs equally. As the result of an SEO audit after she experienced a large dip in traffic, Carrie decided to refresh and delete nearly 2/3 of the content on her site. Through that process of learning about the health of her site as a whole, Carrie now better understands how her content performs and how her content supports the mission of her blog. In this episode, you'll learn: How one of her recipes went viral, but not in a good way How Google updates can affect site traffic Why Carrie deleted 2/3 of her content What noindexing means Why you should optimize your category pages Why Carrie decided to build her audience on YouTube Resources: 152: 6 Blogging Mistakes Made By a Veteran Food Blogger with Carrie Forrest Clean Eating Kitchen How to Make Frozen Grapes on Clean Eating Kitchen Healthy Meal Prep Instant Pot Cookbook The Quick & Easy Healthy Cookbook Media Wyse Find Casey on Food Blogger Pro Google Search Console Ahrefs Majestic 016: How Elise Bauer Built Simply Recipes and Recovered from a 70% Drop in Traffic Food Bloggers Central Follow Carrie on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Finding balance in entrepreneurship, engaging with your significant other about your business, and dealing with burnout with Sherry Walling. ----- Welcome to episode 277 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sherry Walling from Zen Founder about how entrepreneurs can care for their mental wellbeing. Care For Yourself The focus of today's episode is mental health for entrepreneurs – why it's so important, practices that support positive mental health, and how to make lasting behavioral changes. Bjork interviews Zen Founder co-founder Sherry Walling in this episode, and she draws on her background as a clinical psychologist who has experience supporting high achieving people with high-intensity jobs to help entrepreneurs support their mental health and emotions. Your mental health is important, it matters, and it's okay and necessary to take the time to care for yourself. This episode will give you some ideas and strategies to care for your mental health through your entrepreneurial journey. In this episode, you'll learn: How and why Sherry started ZenFounder How Sherry helps entrepreneurs What are the foundational practices that support mental health Why the "hustle" lifestyle isn't sustainable How to make a behavioral change Why our emotions are good indicators that something needs to change Tools and apps that can help with habit formation and mental health How to control your feelings regardless of external chaos How to balance all of your responsibilities in a sustainable way How to engage your significant other in your business The importance of play What burnout is When to reach out for help Resources: Zen Founder Startups For The Rest of Us Basecamp Headspace Calm Zen Founder Podcast The Entrepreneur's Guide to Keeping Your Sh*t Together Connect with Sherry on her website If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership