The Food Blogger Pro Podcast

How to understand your customers, view your blog as a business, and adapt to where you are with Alexis Joseph. ----- Welcome to episode 141 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Alexis Joseph about building two thriving full-time businesses. Hustling to Build Two Full-Time Businesses Alexis is the definition of a #girlboss. She's the co-founder of a thriving restaurant, the author of a successful blog, and a registered dietitian. How does she find time for it all? Good question. She's here today to share all about it. You'll learn about what she does in a typical day and how she balances it all. In this episode, Alexis shares: How she got interested in nutrition When and why she started her blog The things that made a difference in her blog How she started viewing her blog as a business Where her blog name came from How she decided to open a restaurant How she keeps up with her customers How she balances a full-time blog and restaurant What her typical day looks like Resources: Hummusapien Alchemy Juice Cafe Omnivore's Dilemma Oh She Glows TRISM Follow Alexis on Instagram, Twitter, and Facebook Follow Alchemy on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Regan Jones from Blog Brûlée, Healthy Aperture, This Unmillennial Life, and The Recipe Redux! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

How to tier your pricing structure, why you should save your side business income, and how to incentivize word of mouth with Nathan Barry. ----- Welcome to episode 140 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Nathan Barry from ConvertKit about how he started his career and pivoted to focus on selling software. From $300k in Product Sales to $9m in Software Sales Nathan started out as a designer and app developer, and he launched his first product to an email list of 800 people. Thus started his successful product sales career, writing three books, two courses, and building an email list. But then in October 2014, Nathan decided to pivot. He decided to focus on his email software, ConvertKit, which was making only $1,000/month in revenue at the time. Now ConvertKit has over 18,000 users, including Pat Flynn, Leo Babuta, and Chris Gillebeau. In this episode, Nathan shares: What he did before starting ConvertKit His suggestions about what you should do with your side business income Why he suggests to tier your pricing for a product How to price a product Why he wanted to make an email marketing platform How he decided to focus on software How to incentivize word of mouth Resources: A Brief Guide to World Domination 279 Days to Overnight Success 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom ConvertKit ConvertKit on Baremetrics Follow Nathan on his website, nathanbarry.com If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Tonia from Why Not Mom! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Sharing videos on social media, filming tricky foods, and working with brands with the Pinch of Yum Team. ----- Welcome to episode 139 of the Food Blogger Pro podcast! This week on the podcast, we're sharing the Q&A from our recent Recipe Video Bootcamp. Answering MORE Questions about Recipe Videos Have you tried making recipe videos yet? They're incredibly popular right now, and they're a great way to grow your audience and social media following. We recently held a Recipe Video Bootcamp where we taught attendees how to shoot and edit their own food videos like a pro. Our last session of the day was a Q&A with Lindsay Ostrom and Alana Woolley from Pinch of Yum, and we've decided to share it as a podcast episode today! You'll learn all about how the Pinch of Yum team handles producing and sharing high-quality video content every week. In this episode, Lindsay and Alana share: The best practices for sharing videos on social media How to work with tricky foods How to work with brands The gear they use How they handle shoots as a team How they come up with inspiration How to make your videos stand out How long your videos should be The settings they use to record videos Resources: 136: Optimizing for Search Results on Google and Pinterest with Raquel Smith 7 Essential Tools You Need to Shoot Your Own Recipe Videos Erickson Surfaces 093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Kelly from A Side of Sweet! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Understanding your stats, owning your niche, and optimizing your content with Ashley Ward. ----- Welcome to episode 138 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley Ward from SEMrush about optimizing the content on your website. How to Get the Most Out of Your Content Content is the core of your blog, but how do you know you're getting the most out of the recipes and posts you publish? That's why Ashley is here. She explains that there's a lot you can do with your content after you set it live. Between evaluating your stats and forming strategies, optimizing your content can happen in different forms. If you've wanted to learn how to own your niche or use your competitors when creating content, this episode is for you! In this episode, Ashley shares: How she got started as a corporate speaker What SEMrush is What PPC is How to be strategic with your stats How to use your competitors when creating content How you can own your niche How long you should wait before looking at metrics Resources: Register for the Recipe Video Bootcamp today! SEMrush Google Optimize Follow Ashley on Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Holly from A Baker's House! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

How to build a self-promoting app, how to find a developer, and what to look for in an agency. ----- Welcome to episode 137 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Trey George about building, developing, and managing apps. One Million App Downloads in One Year Building an app can be an exciting addition to your online business, and Trey is a pro at managing apps at A Color Story. Trey has had a hand in building four apps for the A Beautiful Mess brand (the A Beautiful Mess app, Party Party, A Color Story, and A Design Kit), and he has quickly learned what works, what doesn't, and what's important to consider when building an app. If you've ever thought about building an app for your blog, this episode is for you! In this episode, Trey shares: How he got started managing the A Beautiful Mess app How to charge more for your work How the A Beautiful Mess app was self-promoting Why hashtags were important for growth What to look for in an agency How to find an app developer His experience with in-app purchases Resources: SEO Site Checkup Alt Test How to Write Great Pinterest Image Descriptions How to Craft Alt Text for Images 121: How to Overcome Your Failures and Find Success with Emma Chapman A Beautiful Mess App A Color Story If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Anushree from Simmer to Slimmer! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

How to run ads on a recipe print page, optimize images for search results, and set Pinterest descriptions with Raquel Smith. ----- Welcome to episode 136 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Raquel Smith about how optimize search results on Google and Pinterest. Optimizing for Search Results on Google and Pinterest Structured data, optimization, and rich snippets are common things for bloggers to think about, but just because they're common doesn't mean they're easy to understand. If SEO talk is enough to make your head spin, you're not alone, so Raquel is here to make recipe SEO much more approachable and understandable. She has managed the development of WP Tasty's two WordPress plugins, Tasty Recipes and Tasty Pins, and you'll learn how these plugins can have a major impact on your recipes. In this episode, Raquel shares: How she get started with Food Blogger Pro The difference between WP Tasty and Tasty Recipes What a recipe plugin is and why it's important What Googlebot is How to run ads on a recipe print page What rich snippets are and how they're different from rich cards How to optimize images for search results What Gutenberg is If you need to optimize for everything The problem that Tasty Pins is solving Why a blogger might hide an image from a post Resources: WP Tasty Pass the Plants Essentialism: The Disciplined Pursuit of Less 133: Optimizing Your Food Blog's SEO with Casey Markee How to find out the last time Google crawled and indexed a website 011: Making the Leap to Full-Time Blogging with Beth Moncel from Budget Bytes Gutenberg 089: How to Build a Plane with Alexa, Jasmine & Raquel from Food Blogger Pro Tasty Recipes Tasty Pins Questions? Reach out to Raquel at [email protected] If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Lauren from Zestful Kitchen! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

How to launch a membership site, name a blog, and hire a team with Bjork Ostrom. ----- Welcome to episode 135 of the Food Blogger Pro podcast! This week, we're playing an episode from the Dishing with Delishes podcast. In this episode, Bjork chats with Elaine about starting Pinch of Yum and Food Blogger Pro, building a team, and developing plugins. You will also learn how Lindsay and Bjork met. Spoiler alert: they're high school sweethearts! Thanks to our Reviewer of the Week, Kate from Gift of Hospitality! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. In this episode, Bjork discusses: What he and Lindsay did before food blogging How they met - How they decided on the Pinch of Yum name When they decided to hire a team The difference between contracted workers and employees How they launched Food Blogger Pro What's included in a Food Blogger Pro membership Why they decided to publish their income reports How WP Tasty started Resources: Get the resources for this episode here: https://www.dishingwithdelishes.com/014-bjork-ostrom-food-blogger-pro/

Comparison, how to juggle a blog and a full-time job, and cookbook deals with Sally McKenney. ----- Welcome to episode 134 of the Food Blogger Pro podcast! This episode is a special FBP Rewind episode where we're rewinding to one of our first and most popular episodes with Sally McKenney from Sally's Baking Addiction. Creating Success If you haven't been over to Sally's Baking Addiction yet, you are certainly missing out. Sally creates baked goods to swoon over - from cheesecake to brownies to pies, and everything you can imagine with funfetti. She's also a whiz when it comes to blog success. Sally took her blog from zero to hero (read: full time job) in just two years. She is now the author of three cookbooks, Sally's Baking Addiction, Sally's Candy Addiction, and Sally's Cookie Addiction. If you dream of taking your hobby blog to full-time status, this episode is not to be missed! In this episode, Sally shares: Why comparing your baby blog to the big guns is not a good strategy What she attributes to her rapid success (hint: it's not luck!) How she juggled her full-time job and growing her food blog How she got a cookbook deal - and kept up her blog while writing it Where her traffic comes from And the advice she would give herself back when she started her blog Resources: Sally's Baking Addiction Sally's Baking Addiction Sally's Candy Addiction Sally's Cookie Addiction Thanks to our Reviewer of the Week, Theodore Leaf from theodoreleaf.com! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Voice searches, nofollow links, featured snippet mismatches, and on-page optimization with Casey Markee. ----- Welcome to episode 133 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Casey Markee about the changing landscape for online searches, recipe cards, and more. Optimizing Your Blog's SEO We're so excited to welcome FBP SEO Expert, Casey Markee, back to the podcast today! At his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, and unnatural link issues for food blogs, and he is one of our go-to resources for all things recipe SEO. SEO can be confusing, but this episode will help you understand nofollow links, optimization (both on-page and off-page), the mobile-first index, and more. So grab a pencil and paper, and let's jump in! In this episode, Casey shares: How he got into food and recipe SEO Why SEO is important What on-page optimization means and why it's different from off-page optimization When you should use nofollow links What the mobile-first index is When long-form and short-form content is best What recipe cards and the mobile carousel is What JSON-LD is Resources: Alfred Wox Best practices for bloggers reviewing free products they receive from companies Introduction to Structured Data Casey's featured image presentation Evaluation of Speech for the Google Assistant Insights from Google's Voice Search Quality Rater Guidelines Cook with Google Assistant Check out Casey's website, Facebook page, or contact him about an audit If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Thanks to our Reviewer of the Week, Gaby from Veggie World Recipes! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Why your story is important to your brand, how to figure out your brand position, and how to find information about your audience with Laurie Buckle. ----- Welcome to episode 132 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Laurie Buckle from CookIt Media about the importance of the story behind your brand. Perfecting Your Story and Your Brand Laurie has an acute understanding of the power of story. Your brand's story is the reason why your brand exists, and it helps facilitate a connection with your readers that creates loyalty throughout your blogging career. Over at CookIt Media, Laurie helps bloggers solidify their stories and brands. She believes that story is the best communication tool that you can use, and she's here to speak about how you can discover and perfect your own brand's story. In this episode, Laurie shares: Why stories are so important How she got started with CookIt Media What your brand position is How to find information about your audience How to determine your target audience Resources: Tasty Pins 118: How Discovering Your Brand Can Help You Grow with Gaby Dalkin Meredith 093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill CookIt Media Work with CookIt Media Enter the CookIt Consulting Intro Giveaway! Leave a comment on this episode's blog post or leave a review of our podcast on iTunes, screenshot your review, and send it to [email protected]. The deadline is January 31, 2018. If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Clarifying your why, finding gratitude in all things, and knowing it's possible with Bjork Ostrom. ----- Welcome to episode 131 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about setting goals for the new year. Three Ways to Set Smarter Goals in the New Year Have you ever set a goal for the new year and not followed through? We've all been there. Bjork is here to help you with three mental frameworks that will help you make smarter goals and keep you motivated in the new year. Between understanding why you're setting a specific goal to why it's important to practice gratitude, this episode will help you strategically and intentionally create goals to help you and your business grow. In this episode, Bjork shares: What SMART goals are Why it's important to understand why you're setting a specific goal Why gratitude is so important Resources: Hygge If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Creating an avatar, securing brand sponsorships, and why you should follow-up with brands after a campaign with Jenny Melrose. ----- Welcome to episode 130 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Jenny Melrose about making the transition to being an entrepreneur, connecting with brands online, and using a website that helps you price your sponsored content. Creating a Full-Time Income from Sponsored Content Sponsored content is a popular way for bloggers to monetize their businesses. You partner with a brand, create posts promoting their products, and then you're paid based on a rate you negotiate. If it seems like a lot of work, it is. But on top of that work, how do you make sure that you're producing content that's of value to the brands you're working with? That's where Jenny's expertise comes in. She has cracked the code on creating awesome sponsored content that is both on-brand and useful to the companies you're working with. Her tips on creating an avatar, staying true to your voice, and pitching the right people can all help you earn an income from sponsored content work. In this episode, Jenny shares: Why she started The Melrose Family How she created an avatar Why it's important to pay attention to your reader demographics How to find the right contact for the brands you want to work with When to pitch a brand How she secures brand sponsorships The difference between PR agencies and working with a brand directly Why you should follow-up with brands after a campaign What tool she uses to keep track of her campaigns What tool you can use as a guideline for your sponsored content rates Resources: The Melrose Family Google Docs Social Bluebook Jenny Melrose Influencer Entrepreneur with Jenny Melrose If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

How to blog while writing a cookbook, the importance of user experience, and how to approach your brand and business with David Lebovitz. ----- Welcome to episode 129 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with David Lebovitz about how to develop the ability to stick with it, a lesson that helped him build his brand, and his a-typical approach to blogging analytics. Forging Your Own Path 1999 was a big year for David; he left his job as a pastry chef to write his first cookbook, Room for Dessert and started a recipe blog. Little did he know that he was becoming one of the pioneers of the food blogging industry! From there, David moved to Paris, wrote a few more cookbooks, and learned how to do what he loves while providing value to his readers. You'll learn about his philosophy on email etiquette, his favorite social media platform, and why his blog is so important to his cookbook-writing process. In this episode, David shares: Why recipe development is an ongoing process How to pronounce "L'appart" and why he chose it as a book title What it was like to be one of the first food bloggers How he approaches his brand and business The important word he learned when he moved to Paris Why he doesn't look at his Google Analytics What his favorite social media platform is Why it's important to think about user experience Resources: L'Appart: The Delights and Disasters of Making My Paris Home 101 Cookbooks Simply Recipes The Amateur Gourmet Movable Type 016: How Elise Bauer Built Simply Recipes and Recovered from a 70% Drop in Traffic David's blog If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Important Google tools, switching to https, and how to perform effective keyword research with Katy Widrick. ----- Welcome to episode 128 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Katy Widrick from Make Media Over about marketing strategies, search engine optimization, and Google tools that can help you refine your blog. Maximizing Your Blog's Potential Katy got her start in television news, but she realized that her love was actually behind-the-scenes. Content creation, writing an email newsletter, consulting, and helping others start their blogs - that's where Katy thrives. She started her business, Make Media Over, a managed services and consulting business, to help start-ups and developed brands with online and influencer marketing. She helps her clients understand and use marketing funnels, SEO tools, and social media platforms to grow their following and increase engagement. Learn some of her tips and tricks in this interview! In this episode, Katy shares: Why switching to https is important What "mixed content" means How she started her business Why you should be using Google Search Console How you can help nudge people to click through to your post How to use Pinterest for SEO Resources: Katy Widrick Make Media Over Designing Your Life Google Search Console Google Analytics Google Keyword Planner Moz Ahrefs Mailchimp ConvertKit ActiveCampaign Infusionsoft Mad Mimi Make Media Over services If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

What publishers look for when they're signing an author and how you get paid as an author with Maria Ribas. ----- Welcome to episode 127 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Maria Ribas from Cooks & Books about what you could be doing today to set you up for a future book deal. How to Land a Book Deal Maria is a literary agent, which means that she represents the interest of authors in the book publishing process. She has a lot of experience working with cookbook authors, and she started a blog, Cooks & Books, to teach others what she's learned. This episode is perfect for the bloggers who are interested in publishing a cookbook. Maria and Bjork cover the whole book publishing process in detail, from understanding who your true fans are to figuring out how to pitch to a publisher. In this episode, Maria shares: What a literary agent does How to analyze your book idea What to consider when pitching your idea How long a typical cookbook publishing process will last The difference between an advance and royalties Resources: Cooks & Books Peas & Thank You If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Be sure to review us on iTunes!

How to grow a sustainable, profitable, and audience-driven business with Sean McCabe. ----- Welcome to episode 126 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Sean McCabe about how to grow a sustainable, profitable, and audience-driven business. Fueling Your Passion with Your Day Job Turning your passion into your day job. That's the dream, right? Not so fast. Sometimes it's better to have a day job outside of your passions, and Sean is here to tell you why. In addition to this lesson, Sean also explains why investing in your audience is one of the most important decisions you can make when building your business. Learn how to grow your sustainable, profitable, and audience-driven business in this interview. In this episode, Sean shares: How to build an audience-driven business How to balance a passion and full-time job How he found his focus and then expanded into other areas Why it's important to document the process How he defines success How to make sure you're heard The common characteristics of your community members Why you should curate what you share Resources: Sean's About page Follow Sean on Instagram Overlap The Overlap Book Documentary 086: How to Make a Successful Career Change with Jon Acuff If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

The common characteristics of chefs, how to diversify your online income, and what it takes to make it as an entrepreneurial chef. ----- Welcome to episode 125 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Shawn Wenner and Chris Hill from Entrepreneurial Chef about the common characteristics of chefs, how to diversify your online income, and what it takes to make it as an entrepreneurial chef. Monetizing as an Entrepreneurial Chef Being an entrepreneur isn't always easy. In fact, it's often really really tough. Especially when food is involved. That's why Shawn and Chris started Entrepreneurial Chef: to provide tools and resources for food entrepreneurs so that they can grow successful brands and businesses. They've built a brand around their own skills to help others in the food space monetize, serve customers, and pursue their dreams. In this episode, Shawn and Chris share: How they got their start in food How they met and started working together The common traits of chefs How powerful trust is in a partnership Creative ways to monetize How to become a restaurateur Resources: Entrepreneurial Chef Making the Cut Podcast Process Street Making the Cut Dear Chefs 120: How to Shape Your Own Career Destiny with Dorie Clark 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Tim Ma Entrepreneurial Chef Issue 11 If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

How they left their full-time jobs, how they got their start blogging, and why a desire to learn is so important. ----- Welcome to episode 124.5 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Katy Keck from Palate Passion Purpose and Ben Myhre from Ramshackle Pantry. How Two Food Blogger Pro Members are Pursuing Their Passions and Following Their Dreams We're so excited about this bonus episode! Today we're featuring two of our members: Katy Keck and Ben Myhre. They're living the food blogging dream: blogging full-time, connecting with readers, and creating content every week. Hear them talk about leaving their full-time jobs, growing their blogs, and more, covering the ups and downs of blog and business ownership. Plus, they share how they've used the fundamentals learned on Food Blogger Pro on their own blogs. In this episode, Katy and Ben share: How Katy got her start in food How Katy has grown her brand What Katy's favorite parts of Food Blogger Pro are How Ben got his start blogging and cooking Why a passion to learn has been so important to Ben's growth How Ben decided it was the right time to leave his full-time job What Ben's biggest learning curve was Resources: [Join Food Blogger Pro](https://www.foodbloggerpro.com/signup/] today! Palate Passion Purpose Ramshackle Pantry on Instagram Pinch of Yum Workshops Pinch of Yum Traffic and Income Reports Gary Vaynerchuk Tasty Recipes The pet post on FBP Kate Winslet the St. Bernard! If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Why you should start gratitude journaling, the benefits of meditation, and how to cultivate awe with UJ Ramdas. ----- Welcome to episode 124 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with UJ Ramdas from Intelligent Change about why you should start gratitude journaling, the benefits of meditation, and how to cultivate awe. How to Level Up Your Life If you're interested in the self-improvement space, you've probably read about the power of having a morning routine. That's exactly why UJ helped start Intelligent Change and the Five Minute Journal. The Five Minute Journal is designed to help you make positive changes in just five minutes in the morning and five minutes at night. UJ believes that the Five Minute Journal is a simple way to focus on the good, become more mindful, and live with intention. Learn how you can apply the principles in your own life today. In this episode, UJ shares: Why he started Intelligent Change What gratitude journaling is How to use the Five Minute Journal What his morning routine looks like The benefits of meditation How to cultivate awe Why we sometimes don't reach our goals How to go through a process of self-discovery Resources: Join Food Blogger Pro today! Intelligent Change Five Minute Journal Productivity Planner Headspace Cal Newport Myers-Briggs Type Indicator 16Personalities DISC Personality Test StrengthsFinder Kolbe My Commitment If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Why you should consider your audience's needs above your wants, how to write a strong social media bio, and questions you can ask yourself about your brand with Phil Pallen. ----- Welcome to episode 123 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Phil Pallen about refining your brand, strengthening your social media presence, and considering your audience's needs. Why Every Blogger Needs to Own Their Brand While his title is Celebrity Brand Expert, Phil says that he's in the business of crafting first impressions. And that's exactly what your brand is: a reader's first impression of you and your business. Phil knows exactly how important a solid understanding of your brand is for your blog, and he has helped dozens of people and businesses refine their brand, create goals, and spruce up their social profiles. He'll give you ideas about how you can fine-tune your brand so that you're noticed and remembered. In this episode, Phil shares: What it's like behind-the-scenes of TV interviews How to write a solid social media bio Why others' needs are more important than what you want Why photography is key His tips for Bjork's personal brand Resources: Skype Zoom 118: How Discovering Your Brand Can Help You Grow with Gaby Dalkin Work with Phil: Phil Pallen Collective Learn more about Phil Pallen Academy Follow Phil on Twitter and Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

What "mobile-first" means, tips for making your website fly, and why you might choose to use a framework with Lauren Gray. ----- Welcome to episode 122 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Lauren Gray from Once Coupled about mobile-first considerations, site speed recommendations, and theme frameworks. Site Speed in a Mobile-First World Mobile-first, frameworks, photo size, https…you've probably heard these terms in the blogging space before. And the words alone are enough to make your head spin. Developer and Food Blogger Pro Expert Lauren Gray is a pro at helping you make these tech decisions for your blog. And while they might seem like small decisions, they really will have a big impact on your site's usability, search engine ranking, and workflow. This episode focuses on why you should start thinking about making these decisions for your business. In this episode, Lauren shares: How she started her company The difference between developers and designers Why she likes using a framework What "mobile-first" means and why it's different than "mobile friendliness" How site speed is measured How you should size your blog photos How to think about automating certain tasks Why it's important to start thinking about switching to https Resources: Meet the Food Blogger Pro Experts Once Coupled Genesis Framework 119: How an Accidental Entrepreneur went from $0 to $80,000 in Five Months with Brian Gardner Google's Mobile-Friendly Test WPtouch Padsquad Brunch Pro Theme GTmetrix Google PageSpeed Insights Hotjar 004: How Understanding Your Visitors Can Help You Create an Income with Dr. David Darmanin from Hotjar 020: How to Secure Your Food Blog with Andrew Wilder from Blog Tutor Pinch of Yum's source code Related Posts for WordPress If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Finding your path, starting new ventures, and solidifying your brand with Emma Chapman. ----- Welcome to episode 121 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Emma Chapman from A Beautiful Mess about starting new ventures, solidifying your brand, and finding your path. How to Overcome Your Failures and Find Success Blogging and business ownership wasn't always one of Emma's goals. In fact, right after college, she decided to move to Hollywood to start an acting career. When that career path didn't work out, she didn't give up; instead she changed her focus and worked to build a job she loves. Now as Founder & CEO of A Beautiful Mess, Emma focuses on building brands, creating apps, writing books, and producing content. Learn how she shaped her career after starting in a place of uncertainty. In this episode, Emma shares: How she decided to move to Hollywood How she learned about herself and grew after college How to change your focus What her role is at A Beautiful Mess How they decided to make their first hire How they decided to focus solely on their blog Why they're so personal on their blog How they developed different brands How they test new product ideas Why they run two different companies Resources: A Beautiful Mess Oui Fresh Weekday Weekend Cookbook A Beautiful Mess Courses A Color Story WooCommerce Pinch of Yum's Traffic and Income Reports Follow Emma, Elsie, and A Beautiful Mess on Instagram Get 30% off your first order at Oui Fresh using coupon code fbp30! Let us know who you want to hear on The Food Blogger Pro Podcast: [email protected] If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

How to reinvent yourself, become an authority figure, and invest in your business with Dorie Clark. ----- Welcome to episode 120 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Dorie Clark about her new book, Entrepreneurial You. How to Shape Your Own Career Destiny Becoming an entrepreneur and working on your side gig can be tough, but by understanding and applying a few different strategies, you can build the business you dream of. Dorie's new book Entrepreneurial You is a "blueprint for professional independence." In it, she talks about just how important it is to have a strong brand when you're building a business, how to become an expert and be trusted, and how that can help you sell your products and services. This podcast episode dives deep into the principles Dorie teaches in her book and shows you how you can take action on developing your business today. In this episode, Dorie shares: How to monetize because of something How her entrepreneurial story ties into her books How to reinvent yourself How to become an authority in a certain area The priorities of industry experts Why an email list is so important The tools she uses to grow her email list The best investment you can make in your business Resources: Entrepreneurial You Reinventing You Stand Out 119: How an Accidental Entrepreneur went from $0 to $80,000 in Five Months with Brian Gardner Dorie's courses 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Real Men, Real Style Seth Godin I Will Teach You To Be Rich ConvertKit Constant Contact AWeber Leadpages Sumo 88 Question Self-Assessment Follow Dorie on her website If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

How to deal with competition, the benefits of using a framework, and how to practice minimalism with Brian Gardner. ----- Welcome to episode 119 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Brian Gardner from StudioPress about building his business, dealing with competition, and practicing minimalism. How an Accidental Entrepreneur went from $0 to $80,000 in Five Months Brian was the pioneer of premium WordPress themes, and it happened a bit by accident. He was balancing a full-time job and his WordPress theme business at the same time. But once he realized that it would be "financially irresponsible" to work both jobs, he decided to jump head-first into his WordPress business. From there Brian built StudioPress, which powers over 500,000 WordPress sites with its Genesis Framework. Learn how he dealt with competition, how he built his business, and why it's helpful to use a framework and child theme for your blog. In this episode, Brian shares: How he went from working at an architecture firm to becoming an online entrepreneur How he got started working with WordPress The mistakes he made when he built his business How he dealt with competition Why it's helpful to use a framework and child theme How he practices minimalism in his business Resources: StudioPress StudioPress FM The Business of Food Blogging: Is it Lucrative? Press75 iThemes Thesis Copyblogger Genesis StudioPress themes Yoast SEO 091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO Tasty Recipes No Sidebar Designing Your Life Follow Brian at StudioPress, No Sidebar, and Authentik If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

How to understand your brand, adapt for your different audiences, and develop a product line with Gaby Dalkin. ----- Welcome to episode 118 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Gaby Dalkin from What's Gaby Cooking about understanding your brand, developing a product line, and working with a team. How to Discovering Your Brand Can Help you Grow Gaby's blogging story isn't the typical blogging story. She started as a private chef for Jessica Simpson, built a team, and even worked with Williams Sonoma on a product line. Oh, and she also managed to build a hugely successful food blog, What's Gaby Cooking. But all of her success is rooted in a strong understanding of her personal and blog brand. She has an acute understanding of her audiences across all of her platforms, and that understanding influences how she interacts with those audiences. In this episode, Gaby shares: How she got interested in food How she got hired as a private chef for Jessica Simpson What it was like working with a brand consultant Her advice for doing live content How she keeps organized What it's like working with a team How she decides how personal to get on her blog and social channels How she launched a salsa line with Williams Sonoma Her advice for working with a brand manager Resources: What's Gaby Cooking TeuxDeux Gaby's salsa line with Williams Sonoma Follow Gaby on Instagram, Facebook, and Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Launching a meal planning site, learning how to adapt with a changing industry, and working with brands with Maria Lichty. ----- Welcome to episode 117 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Maria Lichty from Two Peas and Their Pod about how blogging has changed in the past 10 years. How to Sustain a Successful Blog for 10+ Years When Maria started blogging at Two Peas and Their Pod, the food blogging industry looked quite different. Instagram, Snapchat, and Pinterest weren't around, videos weren't as popular, and the industry as a whole was much smaller. But Maria has learned to adapt to this quick-changing world and to work to her strengths while growing her blog. She has hired a team to help her manage her social media and video work while she focuses on the work she loves like recipe testing, photography, and more. In this episode, Maria shares: How blogging has changed since she first started her blog How to work as a husband-wife team How she chooses the sponsored posts she does How she prioritizes her work What her typical day looks like How she likes to engage with her followers How she grew her Facebook following How she built a meal planning site Her advice for negotiations with brands Resources: Two Peas and Their Pod Kalyn's Kitchen Simple Pin Media 026: How Pinterest Analytics can Boost your Blog with Kate Ahl from Simple Pin Media Sweet Peas Meals How Sweet It Is Check out Maria's home posts - don't miss her beautiful pantry! Follow Maria on Instagram or Facebook If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

How to start sponsored content, how to price your work, and how to reach out to brands with Danielle Liss and the Pinch of Yum team. ----- Welcome to episode 116 of the Food Blogger Pro podcast! This week on the podcast, we're sharing the Q&A from the Sponsored Content Bootcamp. You'll hear Danielle Liss and the Pinch of Yum team talk about starting sponsored content, pricing your work, and reaching out to brands. Answering Questions about Sponsored Content Sponsored content is a great way to generate income for your blog and make connections with brands you really love. At the Sponsored Content Bootcamp on September 12, 2017, we showed attendees how to price their work, the tools you need to create sponsored content, and how the Pinch of Yum team handles their sponsored content work. We also held a Q&A at the end of the day where we answered questions from our attendees about sponsored content. We're sharing that Q&A with our podcast family today, and we couldn't be more excited. Danielle Liss from Hashtag Legal and Businessese and Lindsay and Jenna from Pinch of Yum answer some of your questions about creating awesome sponsored content. In this episode, Danielle, Lindsay, and Jenna share: How to approach brands Why you should be sharing campaign reports How to charge different rates for different work How to license your images How to deal with long-term relationships with brands How to track campaign results Resources: Get Your PRICE course CoSchedule Follow Danielle at Businessese and Hashtag Legal Follow Lindsay at Pinch of Yum or on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Advice for future cookbook authors, how to decide when it's the right time to make your first hire, and choosing a focus for your blog with Kathryne Taylor. ----- Welcome to episode 115 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Kathryne Taylor from Cookie & Kate about how she decided her blog would have a food focus, when she chose to make her first hire, and her advice for future cookbook authors. How to Write a 5-Star Cookbook While Kathryne's blog Cookie & Kate didn't start out as a food blog, she transitioned to sharing healthy, whole food recipes. From there, Cookie & Kate became her full-time job, and she quickly learned the ins and outs of blogging, web development, and design. Just a few months ago, Kathryne released her first cookbook, Love Real Food, which has gained a ton of praise (including nearly 200 5-star reviews on Amazon). She learned a lot from the cookbook publishing process, and she has a few tips that will help aspiring cookbook authors turn their ideas to realities. In this episode, Kathryne shares: What she did before blogging Why she started her blog and transitioned to sharing recipes How she transitioned to working on her blog full-time How she learned how to handle the design and development side of blogging How she decided to hire help What her typical week looks like How she chose a publisher for her cookbook How she got paid for writing her cookbook What she learned from editing her cookbook Resources: Cookie & Kate The Faux Martha Show Me How To Do It Cupcakes & Cashmere Goop What to Eat The Omnivore's Dilemma Saveur Blog Awards Mr. Money Mustache Treehouse Lynda Codecademy Evernote Check out Kate's cookbook, the Love Real Food Cookbook Follow Kate on Instagram and Facebook If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

How to work with different personalities, divide responsibilities, and split your income with Polly Conner and Rachel Tiemeyer. ----- Welcome to episode 114 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Polly Conner and Rachel Tiemeyer from Thriving Home about working as a partnership on their blog. How to Run a Successful Blog as a Partnership A blog is typically started as a sole venture, but Polly and Rachel decided to start their blog, Thriving Home, as a team. While they both have different personalities, they use those differences to their advantage to divide tasks and grow their business. But even though they're running their blog as a team, anyone can take lessons away from the way they treat their blog as a business. You'll learn how they made their first $1, the most important thing that makes their partnership work, and the intentional way they invest back into their business, and more. In this episode, Polly and Rachel share: How Polly and Rachel met Why they decided to start a blog together How they work with their different personalities What they focused on when they first started blogging together How they compliment each other How they navigate difficulties in a partnership What their State of the Unions look like How they divide responsibilities How they handle constructive criticism How they decided to start working on their blog full-time How they divide their income and how they decide what to invest in Why they set up their business as an S-Corp What their typical days look like Resources: Thriving Home Dave Ramsey From Freezer to Table Cookbook - releasing September 12! Profit First ConvertKit Leadpages Shopify If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

How to use an Instagram strategy, get involved in blogging groups, and get advice from other bloggers with Ashley Walterhouse. ----- Welcome to episode 113 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley Walterhouse about working with brands, building her following, and growing her Instagram account to over 90K followers in two years. How to Gain 90K Instagram Followers in 2 Years Yep, that says 90K. In two years! If you're anything like me, you randomly post to Instagram whenever you remember to in hopes of gaining followers and getting some click-throughs to your website. But Ashley's social media success is proof that it's helpful to have a strategy when growing your social media presence. Posting at the right times every day, engaging with comments, and sharing the right recipes all play into growing your Instagram account. Ashley has cracked the code on Instagram growth and engagement, and she's sharing how she managed to grow her two-year-old blog, Fit Mitten Kitchen, into a full-time job. In this episode, Ashley shares: Where her blog name comes from How she got advice about blogging How she keeps organized How many times she posts on Instagram per day How to she recycles recipes on social media Which big accounts she tags on her Instagram images How she landed her first sponsored post Why you should always have a contract when you work with a brand How she got involved in blogging groups What has helped her with photography Resources: Fit Mitten Kitchen Fit Foodie Finds The Healthy Maven The Feed Feed Businessese 099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss Nicole Culver Blissful Bites Podcast Follow Ashley on Instagram & Facebook If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

How to get perfect lighting and a consistent style with Taylor Mathis. ----- Welcome to episode 112 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Taylor Mathis from Photographing FOOD about lighting, consistency, and his go-to equipment. Perfecting the Art of Food Photography Photography is one of the most important aspects of food blogging. We're always told that people eat with their eyes, and that couldn't be more true when trying to gain a following as a blogger. While Taylor started his photography career as a wedding photographer, his interests quickly settled on food photography. He has devoted his career to perfecting the art of food photography, and now he's sharing what he has learned with you. His composition, lighting, and gear tips will give new insights into your photography setup and planning. In this episode, Taylor shares: How he got interested in photography How he started his photography business Why it's important to understand light as a photographer Why he suggests shooting in RAW Why he prefers to shoot with flash The equipment he recommends for beginners Why macro lenses are great for food photography How he prepares for difficult shoots His essential gear Resources: Lynda.com Creative Live Lowel Ego Lights Ikan Lights 100mm Canon Macro lens 50mm Canon lens 17–40mm Canon Wide Angle lens Photographing Food eBooks Photographing Food Follow Taylor on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Why engagement is more important than numbers, how to run a business that doesn't require growth, and how to find your rat people with Paul Jarvis. ----- Welcome to episode 111 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Paul Jarvis about building a company of one, the most important part of his online business, and finding your "rat people." How to Build a Company of One Paul has been working for himself for nearly 20 years, and his career has taken him in a few different directions. Starting out as a web designer, he began working for himself as a freelancer for clients like Danielle LaPorte, Marie Forleo, and Mercedes-Benz, and then he started selling his own software and courses. And he wrote a vegan cookbook along the way. While he built his business, he learned what it means to own, run, and grow a "company of one." Paul's experiences and advice will inspire you to think about your own business in exciting and unconventional ways. In this episode, Paul shares: Why he releases his podcast in seasons How he successfully "batch-creates" his content Why he measures engagement over signups Why a mailing list is powerful How he spent less than $100 on creating his vegan cookbook How he transitioned his business from client work to products How he uses artificial constraints for creativity Why he focuses on the people who are already paying attention What it means to run a profitable and sustainable business that doesn't require growth How to build a "company of one" Why you should find your "rat people" Resources: Sunday Dispatches Newsletter Sunday Dispatches Podcast pjrvs.com Eat Awesome Mailchimp The super-cute picture of Paul's rats Danielle LaPorte Marie Forleo Chimp Essentials Mr. Money Mustache Psychotactics Basecamp Derek Sivers Read Paul's articles If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

How to work in your zone, set a morning routine, and optimize your workspace with Bjork Ostrom. ----- Welcome to episode 110 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about 10 habits that can help your business grow long-term. 10 Simple Habits that Create BIG Growth for Your Business Forming habits can have an exponential affect on your business' growth, and Bjork has seen that first-hand as he built Food Blogger Pro. Bjork talks about 10 habits that have had a huge impact on his productivity and on Food Blogger Pro's growth. He recommends apps, systems, philosophies, and practices that you can implement today into your business to see growth long-term. In this episode, Bjork shares: What a "black book" is How to keep track of your to-dos How a morning routine can impact your business How to get to "Inbox Zero" An easier way to keep track of receipts How to save articles to read later How to optimize your workspace Why you should turn off all push notifications How do perform a time audit How to find ways to "work in your zone" Resources: Evernote Things Asana Trello Getting Things Done Clear Koalcat's Clear Five Minute Journal Headspace Mixmax Boomerang Shoeboxed Pocket Moment Rescue Time The War of Art If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

How to implement systems, shift your business' focus, and narrow your offerings with Greg Hickman. ----- Welcome to episode 109 of the Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Greg Hickman about building systems, building courses, and building a profitable business. How Systems and Courses can Build a Profitable Business Shifting the focus in your business might be a scary step. But for Greg, shifting his business focus came via a challenge, and he learned that it was a necessary step for growing his business. He went from focusing on mobile marketing to automation and marketing funnels. Now he helps other businesses narrow down their offerings and use trends to build out their systems. He talks about finding the right product to sell, tools he recommends for marketers, and how you can give your audience value. In this episode, Greg shares: How he got started helping businesses with their funnels and automation How he knew how to make a shift in his business How a challenge led him to his new business model Why he helps his clients understand their problems Why narrowing down your offerings makes running your business easier How to not be a slave to your business How to use trends to build your systems and automations How to figure out a product to sell Why you should go as premium as you can The tools he recommends for marketers Resources: System.ly Zero to Scale Podcast The Mobile Mixed Podcast Infusionsoft WP Curve Amy Porterfield Funnels That Scale 056: Working in Your Area of Brilliance with Meghan Telpner 105: How Food Bloggers Use Courses to Build their Businesses with Randle Browning ActiveCampaign Leadpages ClickFunnels Unbounce Instapage No Leads Left Behind Facebook Group How to Use Marketing Automation to Scale Your Funnel from 6 to 7 Figures Webinar If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Common mindsets for entrepreneurs, how to find success through breakthroughs, and how to grow a podcast into a success with Natalie Eckdahl. ----- Welcome to episode 108 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Natalie Eckdahl about growing her podcast into a six-figure success. From Struggling Podcast to Six-Figure Success "If you build it, they will come." That's what Natalie thought of her audience when she first built her podcast back in 2014. While that wasn't exactly the case, Natalie started to understand her audience and quickly grew her struggling podcast, The Biz Chix Podcast, to a six-figure business. Along the way, Natalie has coached many different types of women entrepreneurs, and she has learned about their struggles, issues, and tools for success. The lessons she has learned helps her educate, encourage and promote entrepreneurial women looking to grow their businesses. In this episode, Natalie shares: Why she decided to start her podcast How she scaled that podcast into a seven figure business Why it's important to understand your audience Why she recommends joining a mastermind group The common mindset issues she sees in her clients How to be intentional with your time Resources: BizChix The BizChix Podcast 24 Exceptional Women-Hosted Podcasts for Entrepreneurs in 2017 The 5 Best Podcasts for Women Entrepreneurs Dave Ramsey Entrepreneur on Fire Amy Porterfield Michael Stelzner Pat Flynn Flipped Lifestyle On Air Coaching Work with Natalie The Five Second Rule Will Smith on Skydiving 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More BizChix Live 2017 If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Why "going viral" early might not be best with Sarah Wu. ----- Welcome to episode 107 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Sarah Wu about her viral blog and why "going viral" quickly might not be the best thing for everyone. How to Go Viral, Kill Your Blog, and Start Over Going viral. It's the dream for all bloggers, right? Not exactly. Sarah Wu experienced what it's like to have a viral blog early in her blogging career. She was featured on news outlets like Good Morning America, AOL, and Yahoo, saw her page views quickly grow, and started getting more comments. However, going viral wasn't what was best for Sarah and her blog about school lunches. In this episode, Sarah shares: Why she decided to document school lunches How her blog grew Why she decided to start as an anonymous blogger How she was featured on Good Morning America, AOL, and Yahoo Why you should focus on becoming an expert Why smaller goals are important for growing your blog Why going viral early might not be the best thing for your blog Why it's important to be yourself Resources: Fed Up with Lunch Andy Bellatti Trust Me, I'm Lying: Confessions of a Media Manipulator Speech is Beautiful Follow Sarah on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

How to refine your brand, share your story, and help others with Carol Cox. ----- Welcome to episode 106 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Carol Cox about refining your brand and sharing your story. Discovering Your Unique Brand How would you define your brand? It's an interesting and important question to answer about your business. Carol, however, thinks it's even more important to gauge how your audience defines your brand. Once you understand that, you can then refine your brand and use your expertise to support your audience. Carol's advice will show you how you can help your readers by choosing the stories you share and the niche you pick. In this episode, Carol shares: What a brand actually is How to gauge the way your audience views your brand How to refine your brand Why you should excavate your story Why failures make good stories How to create a story bank Why you should process through your story before you write about it How to help someone along their "Hero's Journey" How you can find your niche How to make a "signature talk" Resources: 360°Reach Gorilla Suit and the London Marathon Hero's Journey Speaking Your Brand Calendly Grab your free PDF Follow Carol on Facebook and Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

How to pick a course topic, price your course, and feel confident to teach with Randle Browning. ----- Welcome to episode 105 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Randle Browning from Teachable about creating courses to generate income and leads. How Food Bloggers Use Courses to Build their Businesses What are you an expert at? Maybe it's cake decorating. Maybe it's vegan cooking. Or maybe it's cooking with the ever-so popular Instant Pot. Regardless, you can make a course about it. And creating that course is a great way to build your online presence and business. Randle Browning works for Teachable, a site that helps you build and sell your own online courses. She has so many tips that will help you pick the perfect course topic, create your course, and then successfully launch your course. In this episode, Randle shares: Why you should pre-sell a course How to segment your email list based on a course How to gauge interest in your course idea How to price your course How to pick a topic for your course What "expert" means and how to feel confident enough to teach a certain topic Why you don't need to be the "Ultimate Expert" Resources: The Waco Vegan Liberty Harbor RV Park Teachable 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom How to Create a Mini Course to Build Your Business Make Fabulous Cakes The Raw Academy The Creative Curator MailChimp ConvertKit Tim Ferris Tasty Food Photography Follow Randle on Instagram and Twitter Get 1 free month of the Pro Teachable Plan with promo code food (valid until August 15th) If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

How to track expenses, pay yourself, and set up bank account for your business with Cathy Derus. ----- Welcome to episode 104 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Cathy Derus about tax advice for bloggers. How Bloggers Should Handle Their Taxes and Accounting Photographing, cooking, connecting, writing…these are typically the aspects of blogging we all love. Cathy, on the other hand, loves spreadsheets, tracking expenses, and talking to other bloggers about taxes. Cathy started her businesses, Brightwater Financial and Brightwater Accounting, as a way to help small business owners like bloggers navigate the confusing tax side of their businesses. It's a topic that is incredibly important for all bloggers to understand, and Cathy's goal is to make the process a little easier. From setting up a bank account for your business to tracking expenses, this episode is a crash-course to understanding taxes and accounting. In this episode, Cathy shares: How her diverse knowledge helped her launch her own practice How her blog helped her explore her interests and experiences The difference between accounting and financials When you should start expensing blog purchases Why you should have a separate business bank account for your blog How to pay yourself from your business' money How to put aside money for the IRS What an EIN is and why you should get one What quarterly taxes are and why they're important for businesses Resources: 063: Personal Finance for Business Owners with Jeff Rose from Good Financial Cents Brightwater Financial Brightwater Accounting Tax Checklist for Food Bloggers The Lively Show by Jess Lively 099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss Quickbooks Online Shoebox Ed Profit First Simple Numbers, Straight Talk, Big Profits Quickbooks Self-Employed Open for Business Follow Brightwater Financial on Facebook and Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Be sure to review us on iTunes!

How to find inspiration, deliver value, and grow your engagement with the Pinch of Yum Team. ----- Welcome to episode 103 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Lindsay and Alana from Pinch of Yum about creating awesome recipe videos. Answering Questions about Recipe Videos Spend five minutes on Facebook or Instagram, and I bet you'll see at least one or two recipe videos in your feed. Recipe videos are the thing for food bloggers right now, and we always get questions from bloggers about how they can make viral food videos that will help deliver value, boost engagement, and grow followings on social media. That's exactly what Alana, Bjork, and Lindsay talk about today. Today we're sharing the Q&A session from our recent One-Day Recipe Video Bootcamp event. Alana, Bjork, and Lindsay answer some of your questions about gear, lighting, writing engaging captions, and their personal success with recipe videos in this Q&A. In this episode, Alana, Bjork, and Lindsay share: How video has changed Pinch of Yum's social media presence How to easily keep track of your Instagram statistics What kind of lenses and monitors you can use for food videos What kind of lighting you should use for food videos Why Lindsay doesn't include links to her recipes on her food videos on Instagram What Alana's two most important food video purchases are How the POY team decides on the recipes they turn into videos How Bjork makes his famous "Fresh Baked Cookies" ;) Resources: Get the Bootcamp Bundle! Nutrifox Edit Academy Pinch of Yum Social Blade Canon 28mm f/1.8 lens Canon 70–200mm f/2.8 lens smallHD 701 Lite Monitor VIVO Ultra HD Monitor Imorden 7" Articulating Hotshoe Mount Arm The Scran Line Bon Appetit Food and Wine Feed Feed Foodsteez Mic Shock Mount Mic Pop Filter If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Be sure to review us on iTunes!

How to write with focus, read with purpose, and build your community with Gabriela Pereira. ----- Welcome to episode 102 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Gabriela Pereira about becoming a better writer and building a community around your writing. How to Write with Focus, Read with Purpose, and Build Your Community Gabriela got her MFA in 2010, and after she graduated, she realized that a lot of people don't actually need a formal education process in order to write. If you give yourself permission to own your creativity and writing, and if you learn a few key skills along the way, you can be a writer. She started DIY MFA to teach others how they can do exactly that. By focusing on the work at hand, Gabriela has been able to practice, evaluate, and fine-tune her craft and teach others how to do the same. Gabriela's strategies about finding the right writing system, tracking productivity, staying inspired, and understanding strengths and weaknesses all play into finding one's voice and writing style. In this episode, Gabriela shares: What an MFA is Why she considers herself an instigator How she calculates and tracks her productivity How to find a writing system that works for you How she stays inspired How she writes personal posts Why it's important to get input from the right people Why you should know your strengths and weaknesses Resources: 099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss DIY MFA DIY MFA Book The Writer Igniter Setting the Mood for an Optimal Writing Session Gabriela's personal post James Altucher DIY MFA Radio podcast Starter Kit If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

How to trust your gut, why you need to build your own path, and why you should pursue the work (not the end) with Bjork Ostrom. ----- Welcome to episode 101 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about the lessons he learned after five years of publishing Income Reports on Pinch of Yum. What I Learned After Five Years of Income Reports The Pinch of Yum Income Reports chronicle the experiment Bjork and Lindsay started as a way to find out if it was possible to create an income from a food blog. Spoiler alert: It is. After five years of publishing these income reports and sharing the process of turning Pinch of Yum into a business, Bjork has learned quite a few lessons. From learning to trust his gut to building their own path to learning how to learn, the 20 lessons Bjork discusses will help anyone in pursuit of starting their own business and becoming their own boss. In this episode, Bjork shares: How and why he started writing the Pinch of Yum Income Reports Why you need to listen to your gut How you can learn more information about your industry Why you should dedicate time to reflection Why working with the right people is important Why you need to build your own path Resources: Register for the One-Day Recipe Video Bootcamp! Pinch of Yum on Facebook and Instagram Pinch of Yum Income Reports Youth Frontiers This Week in Startups podcast The James Altucher Show Mixergy podcast Marketing School podcast MacBreak Weekly podcast How I Built This podcast This American Life The War of Art If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Our listeners' favorite FBP podcast episodes, what they've learned, how how they've applied what they've learned to their blogs ----- Welcome to episode 100 of the Food Blogger Pro podcast! This week, we're celebrating our 100th episode with a special community episode! How FBP Listeners Have Used the Podcast to Grow their Blogs and Businesses There have been 99 Food Blogger Pro Podcast episodes before this one, and we've heard from a lot of amazing people. From full-time bloggers to SEO experts to social media pros, this podcast has seen no shortage of inspirational interviewees! We're really excited about this episode because we're hearing from you. We asked our listeners what their favorite Food Blogger Pro Podcast episode was, and we're so excited about the response. It's so exciting to hear which episodes came to you at a specific point in your blogging career and how the podcast helped you overcome obstacles, become more confident, and grow your business. We hope that this episode will help you find an episode you might have missed or remind you of an episode that you'd like to go back and listen to again. Thanks so much for a great 100 episodes! These are our listeners' favorite Food Blogger Pro Podcast episodes: 038: 7 Strategies to Build Traffic 035: How to 10x Your Facebook Following in One Year with Stephanie from Spaceships & Laser Beams 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom 013: An interview with Molly Yeh, the author behind Saveur's 2015 Blog of the Year 083: The 1% Infinity Improvement Plan with Marly McMillen from the Chopped Podcast 094: How to Keep Going with Bjork Ostrom 019: How to Master Pinterest for your Food Blog with Susan Wenner Jackson from Ahalogy 001: Lindsay Ostrom from Pinch of Yum on Life as a Career Blogger 089: How to Build a Plane with Alexa, Jasmine & Raquel from Food Blogger Pro 058: 5 Tips for Overcoming the Resistance 024: How to Find Balance in Blogging with Ali Ebright from Gimme Some Oven 039: 12 Ways to Overcome Online Jealousy with Lindsay Ostrom from Pinch of Yum 093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill 040: How to Monetize a Podcast from Day 1 with Allison & Suzy from the Food Heals Podcast 055: Generating Income through Self-Publishing a Cookbook with Jason Logsdon 028: How to Boost Your Blog's SEO with Casey Markee from Media Wyse 065: Michelle Tam from Nom Nom Paleo on Building a Brand, Launching an App and Publishing a Cookbook 092: How to Make $40K in the First Year of Blogging with Chelsea Lords from Chelsea's Messy Apron 052: How to Sell 4,000 Cookbooks Before You Even Publish with Megan Gilmore from Detoxinista 032: Buying & Selling Websites with Mark Daoust from Quiet Light Brokerage 008: Simplifying Ad Optimization with Andy Marzka from AdThrive 073: How to Publish Consistent and Quality Content with Jessica Merchant from How Sweet It Is 090: How a Legislative Assistant Created Her Own Path to Working for Herself with Brita Britnell 084: New Year's Motivation: 1% Infinity Resources: The Anthony Kitchen Balanced Bites Tiny Kitchen, Big Food Brown Sugar & Vanilla The Spiced Kitchen A Day in the Kitchen Seasoned Vegetable Will Write for Food Blogtastic Food Dash of Wisdom Roots and Radishes Hostess at Heart Stress Baking Veggies Don't Bite The Mighty Mrs. The Food Charlatan The 365 Days Podcast Johlene Orton The Bewitchin Kitchen Wander Spice The Little Plantation Craft Industry Alliance Little Bits of Real Food 40 Aprons Champagne and Paper Planes Isabel Eats Rhian's Recipes Homegrown Provisions Real Simple Good Beneficial Bento The Mediterranean Dish If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Be sure to review us on iTunes!

How to price sponsored content, what type of business structure you should have for your blog, and what legal essentials your blog should have ----- Welcome to episode 99 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Danielle Liss from Hashtag Legal about how you can create solid sponsored content. Sponsored Content and Getting Paid What Your Work is Worth If you do sponsored content, you know how much work a campaign can be. From developing the recipe to aligning with the brand's goals, many considerations go into creating solid sponsored content for a brand. From understanding FTC guidelines to knowing the legal disclaimers all blogs should have on their sites, Danielle and her business partner cover it all at their practice, Hashtag Legal. While most bloggers want to focus on the creative side of their businesses, it's important to have a handle on the business and legal side of things as well. Danielle saw this as an opportunity to help get bloggers to the point where they're comfortable with pricing their work and structuring their businesses. In this episode, Danielle shares: How influencer networks work Why you should understand a brand's goal for sponsored content How to come up with your sponsored post rate and why it should be fluid Why you should be paying attention to your Cost Per Engagement Why you should be doing campaign reports Why case studies are important How to solidify a strong pitch What type of business entity you can set up for your blog Why you should have a Terms of Use, Privacy Policy, and Disclaimer Resources: Record a message for our 100th episode! Meet the Food Blogger Pro Experts The Price Method Businessese Pretty Link Lite Bit.ly Google Slides Canva Closing Strong Info on campaign reports and case studies Dude Perfect case studies Trademark Searches Hashtag Legal

How recipe creation is like architecture, how to improve your food photography, and how to become a full-time freelance food photographer. ----- Welcome to episode 98 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley McLaughlin from Edible Perspective about becoming a full-time freelance food photographer. An Architect's Journey to Becoming a Full-Time Freelance Food Photographer Architecture and food…it doesn't sound like there would be many similarities between the two, right? But there are, and Ashley's background in architecture helped her understand experience, perspective, and design in a culinary setting. After staring her blog, Edible Perspective, as a way to stay creative, Ashley's love of food transformed into a love of photography. After a long learning process, she went from a complete novice with a DSLR to understanding exposure meters, shooting in manual mode, and writing a food photography series on her blog. Now she's a full-time freelance food photographer who has photographed multiple cookbooks for bloggers. In this episode, Ashley shares: How recipe creation is like architecture Why she launched her blog How she started using a DSLR Her tips for improving your food photography skills How she was able to become a full-time freelance food photographer Resources: Record a message for our 100th episode! About the Slow Food Movement Michael Pollan books Canon 5D Mark III Canon 7D Oh She Glows Every Day Peas and Thank You Simple Meatless Meals the Whole Family Will Love Canon 35mm f/1.4L Bubble Level Ashley's Photography Series Follow Edible Perspective on Facebook, Instagram, Pinterest, and Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

How to make money from blogging, why you should divide your income into eggs, and how to fill your egg carton with Bjork Ostrom. ----- Welcome to episode 97 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about dividing income into multiple "eggs" in a carton of blogging income. How to Create a Full-Time Income from Blogging using The Egg Carton Method For a lot of us, "pro" blogging (i.e., making a full-time income from blogging) is the dream. In order to do that, however, income needs to be coming in from multiple channels. Bjork likes to think of these "channels" as eggs in an egg carton; you need to fill your egg carton with different revenue streams in order to create a sustainable income from your blog. It's really difficult to create a full-time blogging income from only one "egg," so diversifying your egg carton can help you get there even sooner. In this episode, Bjork shares: Two things that make an impact on making an income on your blog How to divide your income stream into multiple "eggs" A way to figure out how much you need to be making from each of your "eggs" 15 different ways you can make money blogging Resources: Record a message for our 100th episode! ProBlogger How to Make $40K in the First Year of Blogging with Chelsea Lords Finding Success on the Verge of Quitting with Dustin & Lacey Baier How to Connect with Brands & Find Sponsored Content with Francesca Bandicci Pinch of Yum on Instagram Generating Income through Self-Publishing a Cookbook with Jason Logsdon Food Blogger Pro waiting list FBP Affiliate Program Eventbrite

What recipe plugins are, why you should be using one, and how to create the perfect search result with Bjork Ostrom. ----- Welcome to episode 96 of the Food Blogger Pro podcast! This week, Bjork talks about recipe plugins and why you need one. How to Create the Perfect Recipe Post Regardless of where you are in your blogging journey (just starting out to full-time), chances are you've heard the words recipe plugin before. These plugins are incredibly important for food bloggers to be aware of because they not only make your recipes look beautiful, but they also help your blog communicate with search engines like Google and Pinterest. There are so many elements to consider when choosing a recipe plugin for your blog, and it's important to choose one that checks off "all of the SEO boxes." So when Bjork noticed the recipe plugin Pinch of Yum was using wasn't quite keeping up with the times, he decided it was time to build one in-house. In this episode, Bjork shares: What a recipe plugin is and why food bloggers should be using one What structured data is and why it's important How to view your recipe posts like a search engine Why recipe plugins are helpful for both search engines and your readers How to create the perfect search result in Google How you can start using Tasty Recipes today Resources: Tasty Recipes on WP Tasty 8-year-old drives to McDonald's Joost De Valk (Yoast SEO) podcast episode Info about JSON Info about Microdata Google's Structured Data Testing Tool How to search for a specific search result on Google: site:pinchofyum.com pesto asparagus noodles Yoast SEO Plugin Nutrifox

How she started Catch My Party, what problem MiloTree solved for their business, and using popups on mobile. ----- Welcome to episode 95 of the Food Blogger Pro podcast! In this episode, Bjork interviews Jillian Tohber Leslie from Catch My Party and MiloTree about making successful career changes by embracing the mess. As with life, business isn't always pretty. No matter how put-together someone's business looks from the outside, you can bet your bottom dollar that they've had their own fair share of messy affairs to deal with in their business. Jillian Tohber Leslie learned early in her career that the key to moving forward was embracing this messiness and using it to help propel her career and her businesses forward. She and her husband started Catch My Party, the largest party ideas site on the web, and went on to found MiloTree, a social and email growth popup that's perfect for bloggers. In this episode, Jillian shares: How she successfully changed careers a number of times Why messiness in life and business is okay What her first drafts look like Why she left Hollywood to start Catch My Party How Catch My Party's users defined their business How she solves tech problems How they monetize Catch My Party Why they built MiloTree Whether or not you can use popups on mobile Resources: Bird by Bird by Anne Lamott Let Me Google That For You MiloTree Catch My Party Catch My Party on Facebook, Instagram, Pinterest, & Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Be sure to review us on iTunes!

How finding the right path for you can help you keep going with your blog. ----- Welcome to episode 94 of the Food Blogger Pro podcast! In this episode, Bjork talks about how to keep going when you're not sure you can continue. Whether you've been blogging for a few months or a few years, you've no doubt had the thought at some point or another: How do I keep going? Blogging can be tough. You might be fitting it in after your regular full-time job hours. You might be running your blog as a business with not enough hours in the day. You might be juggling it on the side while trying to raise a family. Whatever your situation, you've likely found out that blogging isn't easy, and on some days it's tough to imagine how you'll keep it up. Today, Bjork talks about some techniques that he and Lindsay have used in their businesses to help them get up in the morning and do The Work. In this episode, Bjork discusses: Why someone else's path might not be the one for you How to find your own path Why time is a key ingredient How The Path differs from The Resistance How temporarily stopping can help you keep going Why deadlines are important and how they have impacted Pinch of Yum and Food Blogger Pro Why gratitude moves you forward Resources: Open for Business Podcast Startup Podcast Smart Passive Income Podcast FE International Website Brokerage Quiet Light Brokerage Episode 032: Buying & Selling Websites with Mark Daoust from Quiet Light Brokerage Pinch of Yum - Afton posts If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Be sure to review us on iTunes!

How finding a niche can be freeing and how proper branding skyrocketed her traffic with Meggan Hill from Culinary Hill. ----- Welcome to episode 93 of the Food Blogger Pro podcast! In this episode, Bjork chats with Meggan Hill from Culinary Hill about how finding a niche transformed her business. As an internet entrepreneur, it can be tempting to try to appeal to everyone. You don't want to send potential traffic away from your website, right? However, successful bloggers have said time and again that a big contributor to success is finding a specific audience and sharing only content that fits that audience perfectly. In other words, finding a niche. Meggan Hill started her blog, Culinary Hill, with an aim of pleasing everyone. And… it didn't work out so well. Her blog did okay, but she ended up feeling discouraged and gave it up for a while. A couple years ago, though, she decided it was time to make some changes and make this blogging thing work for her. With the help of a branding agency, she was able to find a niche, free up her creativity by sticking to that niche, and nearly triple her traffic in just one year. Today, she's here to tell us all about it. In this episode, Chelsea shares: How she narrowed down her niche Why finding a niche was freeing How refining her brand increased her traffic Why she is going to culinary school What the first step is to finding a business coach How she gets her morning started What she would have changed over the last few years How she finds time for her blog Resources: CookIt Media Jadah Sellner Coaching Meggan's Geocities Angel Blog 5 Minute Journal The Miracle Morning by Hal Elrod Insight Timer meditation app Headspace meditation app If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Be sure to review us on iTunes!