The Floral CEO

Have you ever found yourself in a client consultation, bombarded with questions about the cost of each floral element? Let's talk about the art and science behind pricing your floral arrangements."Understanding the ExpectationsClient Expectations: Exploring the common challenge of clients expecting instant pricing without understanding the complexity behind it.Math and Science of Pricing: Highlighting the need for a systematic approach, emphasizing the importance of having a floral recipe.Simplifying the Pricing ProcessGuiding the Conversation: Discussing strategies to guide pricing discussions, especially when the focus is on cost.Starting at Prices: Introducing the concept of having starting at prices to ease client concerns and provide a basic pricing framework.Importance of Pricing TransparencySaving Time and Ensuring Worth: Emphasizing the value of time and the significance of ensuring that the florist's time investment is worthwhile.Managing Budget Expectations: Sharing experiences of navigating consultations where clients had lower budgets than expected.Educating ClientsPremium Venues and Floral Expectations: Addressing the challenges of meeting expectations in premium venues and the importance of educating clients on floral costs.Lack of Online Directories: Discussing the absence of reliable online directories for wedding flower costs and the need for florists to fill this gap.Providing Basic Pricing GuidanceIncorporating Pricing in Marketing Materials: Sharing practical tips on integrating basic pricing guidance into brochures, websites, and other marketing materials.Competitive Pricing: Discussing the importance of competitive pricing through research and analysis of other floral companies.Customized Approach to PricingUnderstanding Color Palettes: Exploring the influence of color choices on pricing and the importance of understanding the rarity of certain flowers.Personalized Estimates: Introducing the strategy of providing estimates based on specific color preferences to set realistic client expectations.Being the Expert in ConsultationsBuilding a Resource Toolkit: Discussing the creation of a resource toolkit for consultations, including a variety of floral items and their starting prices.Expertise in Quick Responses: Highlighting the advantage of being well-prepared to respond promptly during consultations.Managing Unrealistic BudgetsAddressing Unrealistic Expectations: Sharing strategies for handling clients with unrealistic budget expectations, including providing starting at pricing.Educating on Budget Percentages: Introducing the rule of thumb that suggests allocating 10 to 15 percent of the total wedding budget for flowers.00:22 Introduction to Floral Pricing00:31 The Challenge of Pricing in Floral Consultations01:11 The Importance of Having a Pricing Arsenal02:31 The Reality of Premium Venues and Budgets03:24 The Need for a Floral Pricing Directory04:21 Becoming an Expert in Floral Consultations08:11 Educating Clients on Premium Pricing11:24 Concluding Thoughts on Floral Pricing

Segment 1: Foundation and AuditKey Points:Reflecting on personal journey to becoming a floral CEO.The importance of foundational understanding and auditing business practices.Some of our past episodes are centered around auditing.Segment 2: Evaluating Expenses and Time ManagementKey Points:Emphasizing the significance of auditing expenses for informed decision-making.Examining subscriptions and technologies in the business.Tips on evaluating time spent on daily orders and maximizing revenue-producing activities.Segment 3: Hiring an Accountant and Tax PlanningKey Points:Stressing the need for a knowledgeable accountant for business taxes.Importance of making data-driven financial decisions.Personal experience with improper payment and the impact of having an accountant.Segment 4: Implementing Systems for EfficiencyKey Points:The critical role of systems in preventing things from falling through the cracks.Examples of systems: QuickBooks, ordering strategy, proposal templates, and social media strategy.The impact of having an organized portfolio.Segment 5: Investing in YourselfKey Points:Encouraging florists to invest time and money in personal development.Sharing personal journey and the transformative power of investing in education.Importance of being in spaces where people are investing in themselves.Segment 6: Floral CEO Mastermind AnnouncementKey Points:Announcing the Floral CEO Mastermind program.Overview of the program's benefits and structure.Encouraging florists to consider investing in their growth through the mastermind.Closing:Recap of key points.Expressing gratitude and encouraging listeners to step into the role of a Floral CEO.Call to action: Check out the Floral CEO Mastermind at thefloralhustle.com/mastermind

Jen has advice on how to confidently handle pricing objections in the floral business. This episode covers pricing transparency, practical ways to educate customers on costs associated with floral arrangements and bouquets, tips for communicating value, and methods to handle potential clients seeking cheaper alternatives. Jen stresses the significance of not undervaluing your work and maintaining your cost standards, without losing professionalism in discussions with clients.00:00 Introduction and Topic Overview00:12 The Struggle with Pricing in Floristry02:57 The Importance of Pricing Transparency04:01 Dealing with Clients with Unrealistic Budgets07:36 Educating Clients about Floral Budgets12:21 Addressing Quotes from Other Florists14:26 Standing Your Ground and Closing the Sale15:50 Conclusion and Encouragement

In this episode of the Floral Hustle podcast, host Jen talks about her secret weapon for managing her personal life, floral business, and podcast: Trello. She attributes her ability to accomplish multiple tasks while managing various aspects of her life to Trello. The software offers flexibility and she discusses how it helps her to manage tasks more efficiently - with 'boards' and 'cards'. Jen also provides guidance on creating workflows for different projects like website redesign, idea organization, and big projects, highlighting benefits like prioritization, time-blocking, and task delegation. She also emphasizes the importance of being consistent, committed, and pushing forward despite challenges, insists how relieving it is to have a plan, and highly recommends Trello for organizing all aspects of life and business.01:03 Introduction and the Importance of Organization02:13 How I Manage My Tasks and Responsibilities03:18 Using Trello for Task Management06:23 Practical Examples of Using Trello14:44 The Impact of Consistency and Dedication

Welcome to a special mini episode of The Floral Hustle podcast! In this episode, Jeni shares all the juicy details about her upcoming florist mastermind. She addresses common questions about masterminds and explains the unique benefits of this florist-specific program. From the structure of the mastermind meetings to the type of support and learning provided, Jeni covers it all. If you've been curious about joining a mastermind or want to know what's in store for this exclusive program, then this episode is for you. Stay tuned for all the exciting details and opportunities that await in the world of florist entrepreneurship!https://www.thefloralhustle.com/mastermind

Jeni here, and welcome to another episode of the Floral Hustle Podcast. I'm excited to dive into mini episode 55 where we'll be discussing the ins and outs of pricing floral installations and making it super easy.Key Points Discussed:Simplifying Installation Pricing:Discover how I've simplified the often overwhelming task of pricing installations to make it more creative and fulfilling.Utilizing Square Footage:Learn the step-by-step process of pricing installations per square foot, making the pricing process straightforward and transparent.Consultation Strategies:Explore effective strategies for discussing installation dimensions with clients during consultations, ensuring their vision aligns with the final product.Visuals in Proposals:Understand the importance of including visuals like venue structure pictures and inspiration photos in proposals for clear client communication.Considerations for Post-Ceremony:Discuss the post-ceremony fate of floral installations, whether for reuse or placement elsewhere, and how it influences design choices. Moving things requires additional labor and cost.Worksheet and Freebie:Head to thefloralhustle.com/pricing for a downloadable worksheet and more insights into square foot pricing discussed in this episode.Closing:That wraps up today's episode. If you found this content helpful, make sure to subscribe, leave a review, and share it with your fellow flower enthusiasts. For more resources, visit thefloralhustle.com

On this week's episode, I want to talk about the three things that really helped grow my business in 2023, and will continue to grow my business in 2024. And it's a lot simpler than most people think. Over time I have let go of so many things in my business that I felt in the long run were holding me back were keeping me small because I was they bogged down in the weeds of working in my business instead of on my business. When you're in the weeds, you don't have time to think bigger, you don't have time to really dream or put thought behind what you really would love to do - but you're drowning in this week's wedding, drowning in quotes... always drowning in something! And that is holding me back from being able to be strategic in your business.

Welcome flower friends to another episode of the Floral Hustle Podcast!This week's mini-episode focuses on the hot topic of sustainability in floristry.Jen shares personal experiences and the impact of unsustainable practices on florists' health.Segment 1: The Need for Sustainability:Discussion on the growing importance of sustainability in the floral industry.Mention of strange weather patterns and personal experiences with environmental changes.Reflection on the negative effects of pesticides and chemicals in traditional floristry materials.Segment 2: Five Ways to Be a Sustainable Florist:Foam Alternatives:Introduction to "FIBRE floral," a volcanic ash-based product from Oasis as an alternative to floral foam.Discussion on its benefits and challenges, emphasizing its use for sustainable designs.Flower Recycling Programs:Highlighting the importance of not discarding flowers after events.Personal involvement with "Bluebirds and Blooms" and similar organizations that recycle flowers for nursing homes and hospice units.Locally Grown Flowers:Emphasis on the environmental impact of shipping flowers globally.Advantages of using locally grown flowers, including reduced carbon footprint and less plastic waste.Container Reuse:Jen's strategy for curating collections of rental items for weddings.Discussion on lowering environmental impact by reusing containers, reducing plastic usage, and saving costs.Composting:Overview of the city's yard waste program for composting.Personal experience with composting soft stems and other materials, contributing to eco-friendly practices.Conclusion:Encouragement to adopt sustainable practices gradually rather than an all-or-nothing approach.Introduction to a free guide available on [Website: thefloralhustle.com/gogreen ].Inspiring florists to make a positive impact on the environment and the industry.

Hey, flower friends! 🌸 Welcome back to another episode of the Floral Hustle Podcast. I'm Jen, and today we're diving into a topic close to my heart: navigating the strategy of growing your floral business while still working that day job grind. Yep, I've been there for a solid decade in corporate before fully embracing my floral passion.Overcoming Challenges:🌿 Flower Pickup Woes: Getting flowers while holding down a day job can be tricky, but it's doable. Consider flexible options like flower delivery or utilizing freelancers to handle the initial processing while you're at work.🌿 Weekend Supply Runs: If weekdays are tight, use weekends to stock up on supplies. Some wholesalers are open seven days a week, offering that extra flexibility.🌿 Strategic Location: My life design included living minutes away from work, giving me the flexibility I needed. Think creatively about how you can structure your life to make this work for you.Consultation Conundrums:🌸 Lunch Break Consults: Schedule consultations during your lunch break. One day a week, dedicate 45 minutes for client meetings, ensuring you set clear boundaries.Transitioning from Day Job to Full-Time Florist:🌺 Putting a Value on Freedom: When contemplating leaving my six-figure corporate job, I assigned a monetary value to the freedom and time I'd gain, especially with a new baby on the way.🌺 Budgeting for Success: Knowing your expenses is crucial for profitability. Understand what it takes to pay yourself, factoring in taxes, Social Security, and other costs.🌺 Setting Income Goals: Work backward from your desired income to understand the sales volume needed. Consider promotions or partnerships to fill gaps in your schedule.🌺 Creative Marketing: Use Instagram, Facebook, or partnerships to fill scheduling gaps. Be creative with promotions and collaborations to boost bookings.🌺 Knowing Your Numbers: Understand your business averages, profit margins, and costs. This knowledge empowers you to set realistic income goals and make informed business decisions.🌺 Time Management: Find pockets of time, even if they're just 20 minutes, to focus on your business. Whether it's reaching out to potential clients, marketing, or finalizing quotes, these small efforts add up.Conclusion:Thanks for tuning in, flower friend! 💐 Remember, the journey from day job to full-time florist is entirely possible. Empower yourself, know your worth, and have an amazing, flower-filled week ahead! 🌼

In this mini episode we are talking about the sensitive nature of friendships. Not only friendships can feel heavy when they are not in alignment but family dynamics are even more complicated. Stepping into friendships that are giving and that serve the next level of you is so critical.Listen in as we talk about navigating family dynamics, difficult friendships and what it feels to outgrow others.Want to be supported by bad ass individuals like yourself join the Floral Hustle Facebook group.https://www.facebook.com/groups/676268590471667Join The Floral CEO mastermind to seriously elevate your friendships.https://www.thefloralhustle.com/mastermind

Are you struggling with paying yourself or being able to pay yourself and being able to have the ability to hire on additional help during a busy wedding week?Often florists especially when they are newer are so excited to book a job but in the end after paying wholesalers, taxes, insurance and any help you have may have had you might be wondering how am I going to pay myself now with the leftovers.Walk though three things you can start now to start getting on track to really pay yourself in 2024;Want to be supported by bad ass individuals like yourself join the Floral Hustle Facebook group.The Floral Hustle | FacebookJoin The Floral CEO mastermind to seriously elevate your friendships.Floral CEO Mastermind | The Floral Hustle

What if your business was easy? What if everything you did felt like you had the business of you dreams? How would that feel?That mantra is what would it look like if this was easy? What if things in your business were easier. When you operate your business from ease you get to choose everything. As the CEO you have the right to run the business how you want to.

As someone who has invested a lot in personal development a mastermind is something that I has been something that has been a huge roll in my financial and mental growth. Surrounding myself with people who are at a similar spot in business being led by a person who has done the things that I wanted to do helped short cut my business to make things happen.Defining a mastermind- . A mastermind group is a gathering of like-minded people who meet up frequently in small groups to support, encourage, and learn from each other's stories, experiences, and ideas and hold each other accountable to well-defined goals.Be a part of a new mastermind that is unlike anything out there.https://www.thefloralhustle.com/mastermind

Strategies for bad product often easier said than done. Bad product can also be a frustrating situation.Steps to take to deal with bad product.Know the wholesaler/vendors policy for replacements, bad product and credits.Unpack things right away.Have the proper tools and clean your tools.Have the correct processing floral food/fydrator.Document problems right away.If it is boxes/farm specific issues- photograph the labels if your wholesaler requires it.

Focus on revenue producing activitiesPlan your week- Sunday night prepSilence notificationsScheduling activities-Understanding when you are most productive

Follow this simple strategy for growing relevant followers for your social media. If you want to grow your business you need to have relevant followers. Engaging with industry professionals on social and having a strategy to capitalize your growth is important. Authentic engagement will help foster relationships that matter.

Follow up on past estimates or inquires.Evergreen social media graphic- stating availability.Post an offer on socialLaunch an a la carte flowers programReach out to planners

Even if you're in the thick of wedding season à la carte is a great opportunity for you to have something to talk about on social media and an easy way to respond to the very common question of what your pricing look like, as well as an easy, accessible way that people can do business with you that is all exclusively either on your webpage or you have a brochure that they can just pick from and order that item.

This week is about business basics. Are you cutting corners when it comes to running and operating your business? These can be very expensive mistakes that cause a lot of stress, anxiety, and even disappointment and challenges that are unneeded.Let's go over some of those things and explain how easy it could be for you to remedy that!

In this episode we share my start to finish process of my inquiry process. Nothing crazy- just simple steps to connect with your customer. In this process I gain all the information to make sure this is a wedding I want to do and starts to build confidence with my client that I am the right choice. Pair that will a strong visual proposal that sells and you have a strong possibility you are doing that wedding.

Planner outreachPosting 2023 availabilityImplementing a brochureB-Roll footage.Developing a consistent social media schedule.

This week were talking about three things you can do on Instagram without showing your face that will help boost your engagement, boost your followers and will create value.

This is a line many business owners walk. Often this line is centered around money and making it ok to make money.Look at things like- are you charging enough? Are you throwing things in for free on last minute requests.Running your business like a CEO is critical to making your business profitable.Charge your worth is the first step.Operate your business as a for profit business. Even small things eat at your bottom line.Make making money the culture of your business.

Strategies for successCreate processes with fail safes to help have the ability to catch mistakes.Organize frequently used items into easily accessible folders.Frequently used photosFolders in systems you use often.If you use systems like Canva for proposals, organize files for easy proposal creation.Have a system to gather ideas.

This week's show is about the three key ingredients that really can make a florist successful. There are a lot of misconceptions out there of what success looks like because success is different to everybody. And the misconception that we as creatives lack business skills like the ability to sell. There's all these things around what creatives are. And as a florist, we are creatives. We are people who are using creativity to make beauty with flowers, but we can be so much more than that.

On this week's minisode, we are going to talk about something that so many florists, humans, the world in general, experience but never talk about. And that is fraudy feelings. Imposter syndrome. And today we are going to talk about basically saying, f*ck you, fraudy feelings.

There are many ways your floral business can leak money but these 5 are some of the largest ones.OverstuffingOver orderingPrepping with premium laborOperating expenses over your current meansNot hiring enough laborAll these are fixable and with fixing this you can get your business on track for profitability.

One of the biggest struggles for an entrepreneur is doubting yourself. Feeling like you are not good enough keeps so many people from launching their business, growing their business or trying something bold and different. That fear or doubt of being good enough can be rooted from childhood, can be generational or formed from a society of everyone living a Instagram perfect life with no margin for error or failure.But you can change all of that… which may sound crazy but you are capable of big changes and believing in yourself in a way that makes you unstoppable.

Taking the first steps to growing your business can be exciting. But I am emphasizing growing and not starting your business really comes down to one key move- networking! Networking with other wedding professionals is your path to growing your business because they are around people who need your services.

Not charging your worth is something many florists struggle with. Most often it is a florists confidence or really lack of confidence that is getting in the way.If you want to know how you should be pricing download my pricing guide. thefloralhustle.com/pricing

Your inner narrative of how you talk to or about yourself can impact your life, business and general self esteem. In this episode we talk about ways to shift your inner voice into one that supports your goals and becoming the next level version of yourself.One thing to pay attention to even when talking to friends or family is “I am” statements. I am not good at a social media, making bouquets or a million other different things is not going to help you accomplish actually become better at that thing. Shift that statement to what you are going to do about it to help get unstuck in the pattern of not believing in yourself.

This week we're talking about overcome some big mindset blocks and the fear of failure. Many of my coaching clients, my florist friends, and even myself have had these overwhelming moments where the fear of failure stops them from starting, or stops them from pushing forward. I want to give you some tips and strategies to believe in yourself more and instill some core ingredients of success so that you feel like you are moving forward. When you become stagnant, I think a lot of people start to panic! Listen in to this episode and let me know if it helped you push past some of those stressful feelings!

Doing quotes and proposals doesn’t need to be a painful process.Tips for faster estimates:Create standard base pricing for common items like bouquets, bouts, corsages etc.Have an a la carte flowers program to reference.Pricing installations per square foot.Creating basic recipes for estimate guidance.Download our pricing guide at thefloralhustle.com/pricingTips for faster proposals:Preloading rental inventory into foldersPreload in and make a go to flower folder.Curating your rental inventory to compliment each other. Download out top rental inventory guide at thefloralhustle.com/rentalHave a template for your proposals.Have commonly made items to copy and past into a proposal.

Your operating expenses can make or break the success and long term viability of your business. When businesses go deep in taking on expenses the business is going to struggle to keep up if the momentum of the business expenses do not match the momentum of your sales.Steps to figuring this out-Create a spread sheet and get into your banking.Make sure all expenses come from the business account- do not pay things with your personal account. It is harder to keep track and to keep accountable in one spot.Check in if expenses still make sense.

On this week's episode, we're going to talk about time allocation. When you spend time on your business, are you are spending it on the right things? Lots of florists spend time on activities that are not revenue producing. Check in - are the activities that you're doing leading you down a path of making more money, not just keeping you busy? Sometimes done is better than perfect. It's easy to get caught up in the details of how things look, how things look on Instagram, curating your feed, about curating your website and what actually is happening is the perfectionism is holding you back from moving your business forward. meeting with the bride is a potential or meeting with a couple as a potential revenue producing, um, interacting.This episode will really help you find clarity on where you are spending your time, and how to shift it to where you actually want to spend your time.

Rejection can be hard but you can let it sink you or set you free. I had a recent bride send me an odd reply to checking in after my estimate stating she met with the families and they compared all this information from a ton of flowers and have decided to keep investigating other floral options. My proposal had inspo photos she provided mainly so many things did not make sense. After it I thought more about the interaction and how many things in our conversation were not necessarily aligned with my ideal client. But then I thought- how could this situation been more efficient or gone smoother even with the same result. My largest conclusion was the time I wish I would have spent less time and before revising the proposal I should have asked with the overall proposal as long as I changed the requested colors would the pricing and overall options requested work for their wedding. Then offered the revision if everything looked like it was closer to booking but I did not dwell in the rejection. I know I will attract a better wedding and more aligned couple. That switch in my thinking helps me process the rejection to learn from that situation instead of letting it backpedal my business in a negative direction.Rejection can be a learning situation and you do not need to dwell in it as failure but an opportunity to attract a better wedding in the future.

Many people thrive in having some organization or structure around their week, and if you do the right prep work, no matter if you are planning your wedding week, corporate events, or if you have everyday deliveries taking time to prep your week means you will be much more productive.You're going to feel so much lighter in your business which is so important! You are going to deliver better work because you are not rushing and you are prepared. In this episode I share what I do personally to prep for my week! If you ever have any ideas or you do prep for your week, I would love for you to send me a DM on Instagram. I would love to understand what you guys are struggling with.Thank you for listening, have a flower filled week!

Many florists have a vast network of friends, family and businesses we interact with but never share what we do. We are worried we will come off as salsey or not being our authentic self.Your network often needs your services or knows someone who does. With your mentioning your business you could be helping connect that person and fill a need they have. Instead of them searching google and hoping it goes well you can fill their need as someone who already has the foundation to that relationship.Ways to subtly network-Post specials or do intro/reminder posts on your personal social media. Share informative posts from your business page to your personal.Share any left over flower specials to help clear inventory and get exposiue to someone you might not have before.

The number one way to grow your business is simpler than you think!Your network of wedding and event professionals is your biggest opportunity out there to grow your network.Ways to network organically and without a ton of pressure.#1 When you follow and a personal follows you back or you follow and they follow back send a DM intro. Thanks for following me, my name is Jeni and I love (something from their page), and say you would love to learn more about your business and would love to have a virtual coffee date. Then try and build a relationship from there.#2 Talk to vendors and try and business relationships during events.#3 Comment on vendor friends stories and posts. You gain visibility and comments matter to vendors as social media is a ton of work.#4 Make flower friends. Talk to flower friends at the wholesaler, out at networking events and so on. You both have a common interest and common problems so support each other.#5 Follow referral connections though with connecting the customer and the vendor friend. I verify they are available that date and interested and then try and connect them via email or text message direct.#6 Networking events- you can meet others flower and vendor friends all looking to connect and network (the main reason we go).

In this weeks episode we are talking about something a little vulnerable and personal. About a year ago I wasn’t feeling well and after doctors visits and coming up empty handed I started to see a functional medicine doctor. After some initial appointments we pursed doing a environmental test that tests for toxins in your body due to exposure in the environment around you. After an awkward trip to mail urine via Fed Ex overnight I got my test results shortly afterwards that I had heavy levels of pesticides, herbicides, mold and a gasoline component that is found in floral foam. After discussing with the doctor options to help remedy the situation we started on a plan to detox the chemicals out of my body. We started with a drinkable glutathione supplement, sauna blanket and starting to do activities that would make me sweat it out. After an initial oral detox we started a graduating weekly IV of glutathione.At this point I have gotten the chemicals mainly detoxed from my body and have started to be on a path of becoming the healthier version of myself. I have purchased an air filter to help clean the air in the studio, are changing the air filters in the furnace more frequently and wearing a mask with foam.Thank you for listening to a part of my floral journey.

In this episode, Jen talks about aligning your business goals with your aspirations. She shares personal experiences and stories that emphasize the significance of embodying the future version of yourself today. She encourages listeners to define their business objectives, set clear boundaries, and make key decisions that match their vision. For those dealing with difficult clients or situations, she underlines the importance of communication and setting clear boundaries. Moreover, she assures listeners that it is okay to evolve and change and that running a business in alignment creates a better work-life balance. Finally, she offers coaching services to provide further support in business growth.

On this week's minisode, we're talking about how you can create 10 different pieces of work for under 75 to build your portfolio get the work out that you want to be associated with your brand - and actually just have some fun creating!

In this episode of the Floral Hustle Podcast, Jen shares her advice on streamlining your Canva proposals to convert more sales. She explains the importance of visuals in your proposals, and how curating and organizing images can optimize your process. Topics covered include how to use folders in Canva, pre-made templates for popular rental items, and using color swatches to nail your clients' color schemes. Jen also addresses the concern of clients shopping around with your proposals, and why she believes in providing value before receiving a deposit. Whether you’re a florist or small business owner, this episode has the valuable insights you need to optimize your proposals and boost your sales.‌

In this episode of the Floral Hustle Podcast, host Jen discusses her favorite rental items, including key pieces that she believes will be trending for the next generation. She shares nuggets of wisdom on how to streamline the proposal and sales process, featuring items such as bud vases, taper candle holders, and pin frogs. She talks about the importance of curating cohesive rental collections, pairing items together for a set price, and achieving a streamlined inventory. She also shares a rental sourcing guide which listeners can find at thefloralhustle.com/rental. Whether it's sharing her go-to options for different centerpiece designs or her favorite low price point ceremony features, Jen covers all bases on the importance of rental items in a successful floral business.Download my top rental items guide- thefloralhustle.com/rental

Being a mom and a business owner can be tough. In this episode we talk about ways to make you a more aligned business owner and living the motherhood you envisioned. Having both parts of your life running in synergy is something most Moms don't deserve it. You deserve it! Listen how to live with purpose and have the business and motherhood of your dreams.

In this episode of the Floral Hustle Podcast, Jen speaks about the often challenging topic of saying 'no' as a business owner. She explores why it's okay and a necessity to set clear boundaries, dispelling the myth that new business owners aren't allowed to decline. She shares examples of boundaries you should set in your floristry business, including refusing non-revenue generating collaborations, distractions that don't contribute to your main goal, toxic clients, and any activity or relationship that doesn't make you happy or passionate. Jen also encourages listeners to feel confident in walking away from courses, books, or any investment that doesn't resonate with them, even if they've already spent money on it. She emphasizes that mental energy is an invaluable resource, and only what truly serves you and your business deserves it.

In this episode of the Floral Hustle podcast Jen tackles the topic of niche marketing and its role in the success of her own business. Specifically, Jen shares her experiences working as a florist in the cultural wedding industry including Hindu, Muslim, Sikh, Pakistani and Somali weddings, among others. She discusses her relationships with multiple event decorators and wedding planners, the specialty of each decorator, and the working dynamics involved. Jen further shares why niche marketing can be an effective strategy for florists and gives various niche ideas within the wedding industry. This episode also includes useful tips on building business relationships and maintaining a profitable pricing structure.

Many people have big dreams of a 100k business but are putting less hours and less drive behind the business than matches their desired income. Ways to see if they are closer a match is tracking time, how you feel, how your business feels and look for areas that are falling behind. Then look at- am I putting in a 100K effort to support this? Its eye opening that you could be dreaming big but have lackluster communication , drive and passion to make it happen.

In this episode of the Floral Hustle Podcast, Jen discusses the importance of outsourcing tasks in her floral business to maintain both her success and sanity. She shares her top five tasks to outsource, including social media and admin tasks, bucket cleaning, organizing and prep work, accounting and tax advisory, and teardowns. By delegating these tasks to other professionals, she can focus on her passions and continue growing her business. Tune in to discover how outsourcing can benefit your business and give you the clarity and peace of mind you need to thrive.

In this episode, Jeni talks about negative feedback and how not to take it personally. We also talk about flipping the narrative of negative feedback is helping you repel the type of client you do not want and narrow your ideal customer even more. You can wallow in the self-pity of the feedback or you can harness your power and fuel that for your true purpose.