The Floral CEO

Hello, flower friends! 🌸 In this episode of The Floral CEO Podcast, I’m diving into a concept you might not have considered before: creating a To-Don’t List.We’re all familiar with to-do lists—but what about the things you won’t do? Setting these boundaries is just as powerful for growth, profitability, and peace of mind.In this episode, you’ll learn:✨ Why a To-Don’t List is just as important as your to-do list✨ How boundaries create space for growth, clarity, and balance in your business✨ Real examples of things I refuse to do in my floral business (and why)✨ How saying “no” to misaligned opportunities helps you say “yes” to the right ones✨ Practical tips to create your own To-Don’t List that reflects your values and goalsWhether you’re tired of being pulled in a million directions or simply ready to protect your energy, this episode will inspire you to define what you’re not available for—and how that decision can change everything.👉 Listen now to learn how to create your own To-Don’t List and step into your role as the confident CEO of your floral business.🎧 Available on Apple Podcasts, Spotify, and wherever you listen to podcasts.

Hello flower friends! 🌸 In this week’s episode of The Floral CEO Podcast, I’m diving deep into the world of styled shoots. You know the email—the one that makes you feel special because a venue, planner, or photographer invites you to “collaborate.” But let’s be real: florists often carry the biggest cost in these styled shoots, and too often, they turn into mini-weddings you’re funding for free.In this episode, I’ll walk you through:✨ The pluses and minuses of participating in styled shoots✨ How to decide if a styled shoot will actually benefit your business✨ Smart ways to negotiate financial participation from other vendors✨ Questions to ask before saying yes (from mood boards to vendor lists)✨ How to repurpose your flowers for more images and maximize ROI✨ Why pairing styled shoots with venue open houses can double your exposureStyled shoots can be incredible portfolio builders if you go in with strategy and boundaries. Done wrong, they can drain your time, energy, and profit. Done right, they can fuel your marketing with fresh images, create powerful vendor relationships, and put you in front of dream clients.Key Takeaway👉 You don’t have to say “yes” to every styled shoot. Always ask: Will this move my business forward? Will my future self thank me for this investment?Resources & Links🌸 Join the Floral CEO Mastermind for real conversations and strategies: floralceo.com/mastermind

Hello flower friends!In this week’s episode of The Floral CEO Podcast, I’m thrilled to welcome back my friend Franceska from The Hotel Florist™. If you’ve been anywhere near the floral world on Instagram, you’ve probably seen her work or heard her wisdom on how florists can move beyond weddings and create consistent, sustainable income.Franceska specializes in helping florists secure hotel partnerships that open the door to luxury corporate clients, recurring income, and long-term stability. Together, we dive into:✨ Why florists should consider diversifying beyond weddings ✨ How hotel partnerships can be a game-changer for consistent cash flow ✨ What it really means to put profit first in your business ✨ The mindset shift that happens when you start investing in yourself ✨ Practical steps to attract luxury clients who value your artistryThis episode is full of juicy, actionable advice for florists who are ready to stop chasing “one-off” gigs and start building a business that supports their life, creativity, and financial goals.Resources & Links Mentioned 🌸 Follow Franceska on Instagram: @thehotelflorist 🌸 Learn more about her programs: thehotelflorist.com 🌸 Join the Floral CEO Mastermind: floralceo.com/mastermind

Rejection hurts—we all know it. Whether it’s losing a wedding client to another florist, getting ghosted after pouring hours into a proposal, or even receiving a harsh review, rejection can feel like a personal attack. But here’s the truth: rejection is not the end—it’s simply redirection.In this minisode of the Floral CEO Podcast, I share how to reframe rejection so it no longer defines your self-worth or stalls your momentum. With over 1,700 weddings under my belt, I’ve faced more “no’s” than I can count—and each one helped refine my business and strengthen my resilience.You’ll learn how to:✨ Normalize rejection as a natural part of growth.✨ Separate yourself from the outcome.✨ Turn rejection into redirection and hidden feedback.✨ Build resilience like a muscle—recover quickly and get back to showing up.✨ Anchor rejection back to your WHY so you can keep moving forward with confidence.Rejection isn’t proof that you’re failing—it’s proof that you’re showing up. Every “no” gets you closer to the right “yes.” 💪🎧 Tune in now and let’s turn rejection into fuel for your growth.👉 Want more support and strategies to build a profitable, aligned floral business? Join us inside the Floral CEO Mastermind: floralceo.com/mastermind

Are you trying to do all the things in your floral business—pop-ups, bloom bars, weddings, freelancing, silk flowers, workshops, daily deliveries, hotel contracts, corporate events—and still wondering why you’re exhausted and not profitable? You’re not alone.In this episode of the Floral CEO Podcast, I’m diving into the shiny-object syndrome that so many florists fall into, and how to shift your energy into what actually moves the needle. I’ve done it all myself—retail shops, mall kiosks, workshops, luxury weddings, silk rentals, corporate installs—you name it, I’ve tried it. And I’ve learned the hard way that when you try to do everything, you don’t do anything really well.✨ Here’s what we cover in this episode:Why equal energy exchange is critical in your business (and how to recognize when it’s missing)A simple 3-part framework to evaluate what’s working, what’s sort of working, and what isn’t workingHow to calculate your effective hourly rate so you stop working for penniesThe role of time, profitability, and alignment in making smarter CEO-level decisionsWhy tracking your effort vs. revenue percentage can uncover major roadblocksHow to set boundaries around tasks or services that drain your energy (like deliveries or funeral work)Real-world examples from the Floral CEO Mastermind where florists shifted focus and saw incredible growth💡 Key takeaway: Just because you can do something in your floral business doesn’t mean you should. When you step back and evaluate with data, time, and feelings, you’ll see clearly what is truly worth your energy—and what needs to go.🎧 Listen now and start making CEO-level decisions that align with your profit, your energy, and your dream life.👉 Mentioned in this episode:The Floral CEO Mastermind – the coaching community designed to help florists run profitable, aligned businesses.

Hello flower friends! 🌸 In this minisode, I’m sharing the exact phrases and responses I use when navigating tricky client conversations. From budget mismatches to Pinterest boards that are all over the place, to clients asking for discounts or out-of-season blooms—these moments can feel uncomfortable. But with the right words, you can take back control of the conversation, protect your profit, and still serve your clients with confidence.Think of this episode as a script you can “load your lip” with, so you never feel caught off guard. You’ll walk away with practical language you can start using in consultations, emails, and even push-back conversations with ease.What You’ll Learn in This Episode:How to confidently ask: “Is your budget or vision more important?”A simple way to clarify Pinterest boards when the vibe feels inconsistentHow to educate clients on realistic flower pricing without sounding salesyWhat to say when clients ask for discounts or cheaper options 💸How to handle requests for out-of-season flowers like peonies in AugustThe exact question to ask if you suspect a client is price-shopping multiple floristsWhy curious questions help establish you as the authority in every consultThe importance of positioning yourself as the expert florist in every conversationWhy This MattersDifficult conversations don’t have to derail your sales process. With the right responses, you can redirect the conversation, set clear boundaries, and still build trust with your clients. 💪 The key is remembering that you are the expert and your words have the power to guide clients toward the best decisions—for their wedding and for your business.Resources & Links🌿 Join the Floral CEO Mastermind: floralceo.com/mastermind📩 Let’s connect on Instagram: @‌thefloralceo

Hello flower friends, this is Jen! In today’s episode, I’m talking about a topic that so many florists struggle with—social media overwhelm. Instagram and Facebook often feel like a time-sucking monster in your business. You log in with the best intentions… and suddenly you’re lost in cat videos, farm reels, or comparing yourself to other florists. Sound familiar?The truth is, your social media doesn’t have to feel heavy. You can create simple systems that put your marketing on autopilot—helping you stay consistent, visible, and connected to your dream clients without wasting hours online.In this episode, I share practical strategies to simplify your social media: from scheduling tools and content pillars to creating evergreen graphics that sell your services again and again. By the end, you’ll feel empowered to take control of your Instagram and finally free up time for what you love most—designing flowers.What You’ll Learn in This EpisodeWhy scheduling tools are your secret weapon (and which ones I recommend)How batching content saves you hours each weekWhat “content pillars” are—and why they create consistency and strategyThe power of evergreen content (and how to set it up once and use it forever)How to audit your Instagram profile so it instantly tells clients who you are, what you do, and where you’re locatedPerfect For:Florists and creative business owners who want to:Stay visible online without being chained to their phoneCreate a clear, engaging social media presenceAttract more clients through consistent contentSimplify marketing and reclaim valuable time✨ If you’re ready to stop dreading social media and start using it as a tool for growth, this episode will show you exactly how to do it.

Do you ever walk out of the wholesaler with way more flowers than you budgeted for? Or find yourself adding “just a few extra stems” because you want your work to look next-level amazing? If so, you’re not alone. In this minisode of The Floral CEO Podcast, I’m pulling back the curtain on a topic that came directly from a recent coaching call inside the Floral CEO Mastermind: overspending.Overspending is one of the most common reasons florists struggle with profitability — and the truth is, it’s rarely just about flowers. Sometimes it’s about ego, validation, or fear of not being “enough.” In this episode, I’ll help you uncover the root causes, set boundaries with your budgets, and create systems that protect your profits without stifling your creativity.What You’ll Learn in This Episode:The subconscious reasons behind overspending (fear, ego, self-worth).Why overspending erodes your profitability and leads to burnout.How to shift your mindset from “more is better” to “enough is enough.”Mantras and affirmations you can use in the moment to stop the cycle.Practical strategies, like building a “fun flower budget,” so you can still feel creative without sabotaging your bottom line.Why your budget is actually a boundary that your future self will thank you for.Key Quotes from This Episode:“Your budget is a boundary your future self will thank you for.”“Stop overspending to prove your worth — your art is enough.”“Fulfillment and profitability must go hand in hand, or resentment takes root.”Why This Episode Matters:As florists, it’s easy to feel like “just a little extra” won’t matter. But overspending adds up quickly — and it’s often the difference between a thriving business and one that’s just scraping by. By learning to set intentional boundaries with your designs, you’ll not only increase your profits but also build a business that feels aligned and sustainable.Resources & Links Mentioned:Floral CEO Mastermind – Join for monthly live coaching, tools, and community.

Think you need huge blocks of time to make big progress in your floral business? Think again! In this episode, I’m sharing 10 practical, actionable things you can do in short bursts — just 20 minutes — that will move the needle in your business, even on your busiest weeks.Whether you’re juggling weddings, a day job, kids, or farm chores (🙋‍♀️), these strategies will help you work smarter, not harder. From relationship-building to optimizing your online presence, you’ll learn how small, consistent actions add up to big wins.What You’ll Learn in This Episode:Brain Dump for Clarity – Get your ideas, to-dos, and big goals out of your head and onto paper or Trello so you can act on them.Email or DM a Planner/Venue – Build genuine connections that lead to steady referral business.Create Canva Templates for Core Services – Make branded, plug-and-play graphics that communicate your offerings clearly.Write Email Templates for Common Inquiries – Save time and ensure consistent, professional communication.Engage with Key Instagram Accounts – Purposefully comment and connect with vendors you want to work with.Update Your Online Listings – Keep Google, The Knot, Zola, and other profiles fresh with recent photos and accurate info.Clean Up Your Inbox – Unsubscribe, respond, and organize so nothing important gets lost.Send Personalized Thank You Messages – Build lasting client relationships with thoughtful follow-ups.Research Your Market – Identify venues, planners, and networking opportunities that align with your goals.Set a Small, Focused 24-Hour Goal – Break big ambitions into bite-sized, doable tasks you can act on immediately.Why This Matters:Consistency is your secret weapon. You don’t need marathon work sessions to grow — you need focus, intention, and a plan for using those little windows of time. If you commit to even one of these 10 actions daily, you’ll start seeing momentum build fast.Resources & Links Mentioned:Listen to the Sunday Night Prep episode for my weekly planning systemTrello (for brain dumping and organizing projects)Canva (for branded templates)Follow & Review:If you loved this episode, please follow The Floral CEO Podcast and leave a review. Your feedback helps more florists find these tips and grow their dream businesses!Connect with Me:Instagram: @‌thefloralceoWebsite: floralceo.com

Think you need a huge budget to grow your floral business? Think again. In this minisode of The Floral CEO Podcast, Jen shares 5 proven, low-cost marketing strategies that have helped her book weddings and grow her brand — without spending a dime on Google or Facebook ads.Whether you’re just starting out or trying to book more clients, these tips will help you get visible, connect with your ideal couples, and build a thriving floral business — all while keeping your costs low.Here’s what you’ll learn in this episode:Maximize Social Media – Create consistent, visually appealing, shareable content that gets noticed. Use location tags, vendor tags, and behind-the-scenes posts to expand your reach.Leverage Word of Mouth & Referrals – Build strong relationships with planners, venues, and vendors to drive client recommendations.Collaborate Locally – Partner with photographers, venues, and other wedding pros for styled shoots, events, or in-kind arrangements that put your work in front of new audiences.Boost SEO with Blogging – Share venue-specific and design-focused blog posts that attract couples searching online.Start Email Marketing for Free – Use a simple lead magnet and free tools like Mailchimp to nurture leads and stay top of mind.These strategies prove you can grow your wedding floral business with creativity, consistency, and connection—not just ad spend.🌸 Resources & Links:Join the Floral CEO Mastermind: floralceo.com/mastermindFollow Jen on Instagram: @‌TheFloralCEO💬 Your Turn: Which of these five marketing strategies will you try first? Tag Jen on Instagram and share your plan!

Are you feeling the weight of wedding season creeping in? In this episode of The Floral CEO Podcast, Jen gets real about burnout as a wedding florist—how it happens, why it happens, and the 10 practical strategies you can implement to prevent it. After a marathon wedding weekend with a massive hanging installation and no teardown help, Jen hit a wall and realized just how crucial it is to manage your energy, boundaries, and systems before burnout takes over.You’ll learn:How to identify your burnout threshold and why knowing it is key to a sustainable business.10 strategies to avoid wedding burnout, including batching tasks, outsourcing help, and automating repetitive processes.The importance of blocking recovery days and prioritizing your health to recharge between big events.How saying “no” with conviction to clients and jobs that don’t align can save your sanity and energy.Why celebrating your wins and reflecting on your work can restore joy and purpose in your floral business.Whether you’re a seasoned wedding florist or just stepping into larger events, these tips will help you stay energized, prevent burnout, and fall back in love with your floral business—even in the busiest seasons.🌸 Resources & Links:Join the Floral CEO Mastermind for ongoing support, systems, and coaching: floralceo.com/mastermindFollow Jen on Instagram: @‌TheFloralCEOIf this episode resonates, tag Jen on Instagram and share which strategy you’re implementing to avoid burnout this wedding season!

As floral business owners, we’re constantly told to “invest in your business”… but what does that actually mean? And more importantly—how do you know if an investment will actually pay off?In this episode of the Floral CEO Podcast, I’m breaking down the investments that completely changed my floral business—and the ones I absolutely regret. After spending well over $100K on tools, education, and support, I’ve learned which investments create freedom, revenue, and growth… and which ones are just expensive mistakes.If you’ve ever felt stuck wondering if you should buy a course, pay for ads, hire help, or sign up for new software, this episode will give you clarity.What You’ll Learn in This Episode:✅ The best business investments that skyrocketed my growth as a wedding florist⚠️ The common mistakes florists make that cost time and money💡 How to evaluate if a course, program, or tool is truly worth your investment👥 Why hiring the right help can multiply your income and reduce burnout📊 My simple 3-step framework for making smart financial decisions in your floral businessWhy This Episode Matters for Florists:Running a profitable wedding floral business is about more than designing beautiful flowers—it’s about making strategic investments that save you time, increase your capacity, and move the needle in your business. Whether you’re debating a new subscription, online course, or marketing campaign, this episode will help you avoid wasting money and focus on what truly grows your business.Resources & Links Mentioned:🌸 Floral CEO Mastermind – Join the program where florists learn how to scale to 6-figures and beyond floralceo.com/mastermind📱 Follow me on Instagram @‌TheFloralCEO for floral business strategies🎧 Listen to past episodes for tips on pricing, systems, and scaling your wedding floral business

There’s a growing conversation online about how “being a wedding florist sucks.” But here’s the truth—I love being a wedding florist! 💕 In this episode, I’m breaking down 10 practical ways to make the wedding floral business feel lighter, more sustainable, and more profitable. From building a reliable team and outsourcing tear-downs, to batching your workflow and curating the work you actually want, I’ll show you how to turn wedding weekends from burnout to bliss.Whether you’re feeling overwhelmed or just want to prevent future burnout, these strategies will help you fall in love with your business again.What You’ll Learn in This Episode:✅ How to take strategic weekends off without tanking your bookings✅ Why curating the work you love leads to better clients & less stress✅ The importance of building a support system & a florist community✅ Pricing and system tips to stop resentment and boost profitability✅ How to create boundaries that make your business sustainableIf you’ve ever felt exhausted or frustrated with wedding florals, this episode is your permission slip to make it feel good again! 🌸✨🎧 Listen to Episode: Floral CEO Podcast🌐 Learn more about the Floral CEO Mastermind: floralceo.com/mastermind

In this minisode, Jen walks you through her step-by-step process for prepping a large-scale wedding—featuring a $15,000 event at The Machine Shop with a jaw-dropping 60-foot hanging floral installation. From calculating square footage to choosing the right mechanics, ordering product, and budgeting for fun flower finds, Jen shares the exact systems she uses to keep big wedding weeks stress-free.Whether you're designing your first large install or scaling your floral business, this episode is packed with real-world insight and time-saving tips. Learn how Jen prepares her team, plans her floral recipes, and sets herself up for a smooth, successful event—all while keeping her sanity intact.What You'll Learn:How to break down a complex install by square footageThe floral mechanics Jen uses (and why she skips paddle cages)How to stay within budget while still adding creative flairWhat’s on her pre-wedding prep checklistHow to use systems to avoid wedding week chaosMentioned in This Episode:Holex for product orderingFloral CEO Mastermind: floralceo.com/mastermind

Freelancers are the secret ingredient to scaling your floral business without burning out—but managing them isn’t always easy. In this episode, Jen pulls back the curtain on how she’s built a thriving freelance team that supports her weddings, events, and installations. From creating a welcoming studio environment to setting clear expectations and having those tough conversations when needed, you’ll walk away with actionable strategies to lead with confidence and kindness.If freelancers are part of your business—or you want them to be—this episode will help you hire, train, and retain the right people so you can step fully into your role as the CEO.🎧 What You’ll Learn in This Episode:🌸 How to set the tone for a positive, productive freelance environment🌸 Jen’s process for onboarding and managing freelancers with clear systems🌸 Tips for giving constructive feedback without damaging relationships🌸 Why creating payment policies upfront saves time and stress🌸 Ways to empower your team to work independently so you can focus on growth💡 Whether you’re bringing in your first freelancer or managing a team of 10+, this episode is packed with insights to help you build a support system that elevates your business—and your life.🔗 Mentioned in This Episode:🌟 Floral Rockstar Retreat – September 21-23 (tickets are going fast!)

✨ Floral Rockstar Retreat Announcement: Your Dream Workshop Is Here! ✨Hello, flower friends! It’s Jen, and I am SO excited to share a dream-come-true announcement with you. The next Floral Rockstar Retreat is officially happening—and this time, it’s at my very own farm in Dennison, Minnesota! 🌿This isn’t just any workshop—it’s the exact experience I envisioned years ago when we started looking for the perfect farm property. And now, it’s coming to life September 21st-23rd.Here’s what you can expect:💐 Hands-on design workshops📸 A full styled shoot with gorgeous installations and still lifes🌾 Time to reconnect with your creativity and recharge your soul🍷 Community dinners and farm-to-table vibes under the stars🛏️ Optional glamping on the farm for the full experienceThis retreat is for florists who are ready to elevate their artistry, build confidence in their designs, and be inspired by the beauty of Minnesota farm life.🎟️ Spots are limited! Learn more and grab your ticket at http://floralceo.com/workshop .It’s time to step into your floral rockstar era. Are you coming?LINKS & RESOURCES:🌸 Learn more floralceo.com/workshop🌸 Follow Jen on Instagram: @‌floralceoRATE + REVIEW THE PODCASTLove the show? Leave a review wherever you listen to podcasts—it helps more florists step into their CEO era!

Join Jen in this week's episode of the Floral CEO podcast as she dives deep into the concept of 'Profit First' by Mike Michalowicz. Jen shares her personal journey and insights into implementing this financial system in her floral business. Learn about the essential buckets for managing your revenue, including income, tax, owner's compensation, profit, and operating expenses. Jen also discusses the significance of keeping your business financially healthy and the importance of supporting yourself as an entrepreneur. Whether you're a seasoned florist or just starting out, this episode is packed with valuable advice for running a profitable floral business.00:00 Introduction to the Floral CEO Podcast00:14 Diving into Profit First00:57 Understanding the Profit First System01:59 Setting Up Your Buckets02:57 Simplifying the Tax Bucket04:44 Owner's Compensation Explained06:09 The Importance of the Profit Bucket09:00 Operating Expenses and OPEX Account11:38 Managing Multiple Accounts14:45 Expense Audits and Financial Adjustments22:39 The Role of Profit in Business Growth30:37 Final Thoughts and Encouragement

As a small business owner, no one tells you how lonely entrepreneurship can feel.When you leave a team environment, a corporate office, or even a busy retail shop, you lose something important: community. Suddenly, it’s just you. You’re making all the decisions, carrying the weight of the challenges, and often celebrating wins alone too.In this episode, Jen opens up about her own experience with loneliness in her floral business and how she built a supportive network that not only helped her business grow but also made the journey less isolating.If you’ve ever craved connection, accountability, or just someone to talk shop with—this episode is for you.🌸 What You’ll Learn in This Episode:Why loneliness in entrepreneurship is so common (and so unspoken)How isolation can affect your creativity and momentumPractical ways to find your community as a florist or creative entrepreneurWhy investing in support and connection is the ultimate business strategy💡 Whether you’re dreaming of a group that “gets it” or just want to feel less alone as you grow, this episode will inspire you to take your next step toward building a supportive circle.✨ You don’t have to do this alone, flower friend. Let’s talk about how to find your people.🎧 Listen now on Apple Podcasts, Spotify, or your favorite podcast app.👇 Join the conversation: Have you ever felt lonely running your business? DM me @‌thefloralceo—I’d love to hear your story.📌 Links & Resources Mentioned in This Episode:Join the Floral CEO Mastermind → thefloralceo.com/mastermindFollow me on Instagram → @‌thefloralceo

If you’ve been feeling stuck, unmotivated, or like your business has lost its spark—this episode of The Floral CEO Podcast is for YOU.✨ I’m breaking down 7 things that could be sucking your business energy dry, like:💡 The comparison trap (scrolling yourself into self-doubt)💡 Operating without systems (hello chaos)💡 People-pleasing and overcommitting (at the expense of your sanity)💡 And more.📝 Plus, I’m sharing actionable steps to shift your energy, regain momentum, and show up as the bold, unstoppable CEO your business needs.🌿 Because when your energy changes, your results change.🎧 Tune in now and let’s get your sparkle back. Link in bio!#FloralCEOPodcast #FloralBusinessTips #WeddingFlorist #FloristLife #BusinessGrowth #WeddingBusiness

his week on The Floral CEO Podcast, Jen is sharing her go-to questions for seamless wedding day setups—especially when managing multiple events in one weekend (yes, she’s done nine weddings and a funeral in a single weekend!).Jen dives into the crucial conversations you need to have with brides, planners, and venues to avoid last-minute surprises and ensure a stress-free day. From timelines to linen logistics and end-of-night flower plans, this minisode is packed with practical tips to help you execute weddings like a pro.💡 Whether you’re a seasoned florist or just starting out, these questions could save you hours of time, stress, and unnecessary trips.🎧 Tune in for Jen’s must-ask questions and learn how to communicate like a CEO florist.✅ 3 Key TakeawaysClear communication is everything – Always confirm setup details with the client, planner, and venue to prevent day-of surprises.The “Day Of Recap” sheet is a game-changer – Use it to outline timelines, rentals, and end-of-night flower plans for both your team and the client.Don’t be afraid to push back on tight timelines – It’s better to address unrealistic expectations upfront than to risk disappointing your client on their wedding day.

In this powerful episode of The Floral CEO Podcast, Jen tackles a topic that too many florists avoid: money—specifically, paying yourself. Whether you're new to the floral industry or have decades of experience, chances are you’ve undervalued your time and talent at some point.Jen shares the honest truth about what she’s seen in coaching florists across the country: underpayment is rampant. But it doesn’t have to be your story. Learn how to shift your mindset, structure your business for profit, and finally start paying yourself what you deserve—consistently.What You’ll Learn:💵 Why so many florists aren’t paying themselves (and what to do about it)🌼 The mindset blocks that keep creatives under-earning📈 How to prioritize profit and value your time💡 The first step to becoming a paid CEO in your business👩‍💻 Why paying yourself is the foundation of sustainabilityTimestamps:[00:00] Welcome and gratitude for the rebrand feedback[01:30] Why it’s time to talk about money[02:00] The hard truth: many florists aren’t paying themselves[03:00] Common patterns Jen sees in her coaching clients[04:30] How undervaluing your time hurts your business[06:00] First steps to changing your money mindset[08:00] Building systems that prioritize paying you[10:00] Invitation to join the Floral CEO MastermindQuotes to Share:💬 “If you’re not paying yourself, you don’t have a business—you have an expensive hobby.”💬 “You deserve to make money doing what you love. Period.”💬 “Being a CEO means making sure YOU get paid first—not last.”Resources & Links:🌿 Join the Floral CEO Mastermind📲 DM Jen on Instagram @‌thefloralceo📝 Share your story and leave a review to help more florists step into CEO modeCall to Action:Ready to stop underpaying yourself and start running a profitable floral business? Tune in, take notes, and take action. Join Jen inside the Floral CEO Mastermind for the support and systems you need to grow a business—and a life—you love.

Welcome to the very first episode of The Floral CEO Podcast! After 2.5 years as The Floral Hustle, Jen is ushering in a bold new era—one that centers on florists fully stepping into their power as CEOs. In this deeply personal and powerful reintroduction, Jen shares what inspired the shift, what to expect from this new direction, and why it’s time for florists everywhere to claim profitability, confidence, and fulfillment in their business and life.Jen celebrates 30 years in the floral industry and reflects on how her journey, her farm, her family, and her role as a coach have shaped this moment. She invites you to step into a version of your business that is sustainable, joyful, and profitable—and she’s here to help you make it happen.What You’ll Learn:🌸 Why the Floral Hustle podcast is evolving into The Floral CEO🧠 The mindset shift from “florist” to “floral CEO”💸 Why time is a currency—and how to spend it wisely🔥 The power of personal development and intentional growth🤝 Why stepping into community and coaching changes everythingQuotes to Share:💬 “Time is a currency—and florists need to start spending it like CEOs.”💬 “Hustle got you started. Now it’s time to step into your power.”💬 “This isn’t just about flowers. It’s about building a life that lights you up.”💬 “Whatever life you want—you can make it happen.”Resources & Links:🌿 Learn more about the Floral CEO Mastermind📲 DM Jen on Instagram @‌thefloralceo📝 Leave a review and share what this new podcast era means to you!Call to Action:If you're ready to go from underpaid and overwhelmed to bold, empowered, and profitable—this is your podcast. Join Jen in celebrating the new direction by subscribing, reviewing, and sharing The Floral CEO Podcast.Thank you, flower friend. Here’s to the next chapter 🌸

In this heartfelt and empowering episode, Jen reflects on the magic of watching her biggest dreams—like farm life, floral workshops, and snuggling baby goats—come to life. She walks you through the journey from visualization to execution, breaking down how big goals become achievable when you truly believe that everything is figureoutable.Jen gets real about self-doubt, building a business that supports the life you want, and the SMART goal framework she uses to go from dream to done. Whether you want to leave your corporate job, book higher-budget weddings, or just finally draft that one email—you’ll leave this episode feeling fired up and fully capable.What You’ll Learn:🌿 Why dreaming big isn’t “unrealistic”—it’s the first step📆 How to define SMART goals for your floral business🧠 Why your subconscious beliefs impact your results more than your words🪜 How to break big goals into baby steps that get done📊 Tools and mindset shifts that make goal execution simplerTools & Resources Mentioned:💻 Trello – free project management software Jen uses🤖 ChatGPT – to brainstorm, write emails, and simplify all the things🌸 Floral CEO Mastermind – Jen’s signature program for florists ready to growQuotes to Share:💬 “Everything is figureoutable—and I’ve got a baby goat to prove it.”💬 “Big goals don’t need to be scary. They need to be visible.”💬 “You don’t need to do it all today. Just chip away.”Call to Action:🌟 Want help turning your big floral business dreams into reality? Join Jen in the Floral CEO Mastermind and get the support, tools, and community to make it happen.

In this inspiring minisode, Jen shares how leaning into creative thinking and owning your role as a designer—not just a florist—can be the spark that propels your business to new heights. Whether you're dreaming up bold installations with tennis balls and pickleball rackets or just trying to break free from the Pinterest copycat rut, this episode is your reminder that creativity = currency.Jen walks you through real-life examples, her own creative planning process, and how one florist in the Floral CEO Mastermind reignited her momentum (and revenue) with fresh ideas and excitement.What You’ll Learn:🌸 The difference between an order taker and a true floral designer🎨 How creativity attracts bigger weddings, higher-end planners, and more opportunities💡 Tips to ideate beyond the Pinterest board and wow your clients💬 Why enthusiasm sells—and how to use it to book your dream clients📈 How elevating your creative energy can shift your whole businessKey Takeaways:✔️ Creativity isn’t a luxury—it’s a business strategy✔️ Enthusiasm is contagious and helps close sales✔️ Your ideas are worth charging for✔️ Clients crave leadership and fresh concepts—be their go-to visionaryResources Mentioned:🌸 Join the Floral CEO Mastermind – For florists ready to lead with creativity and get paid accordingly.📱 Follow Jen on Instagram: @‌thefloralhustleQuotes to Share:💬 “You’re not just a florist—you’re a floral designer. Step into that.”💬 “Creativity is what makes the big jobs come your way.”💬 “If you’re not excited about your own ideas, how can a client be?”

In this heartfelt and relatable debut episode, Jen opens up about what it feels like to hit “max capacity” as a florist and small business owner. Through her personal experiences—ranging from moving house, caring for her children and pets, to juggling weddings and leadership roles—she discusses how overwhelming life can become when you’re wearing all the hats.Jen offers powerful mindset shifts, communication strategies, and tactical tools to help florists and creative entrepreneurs reset, manage expectations, and get back to their best selves. This episode is a permission slip to feel what you’re feeling and take action that protects your peace and sanity.📝 Key Topics Covered1. The Reality of Hitting Your MaxJen shares her personal chaos: selling a house, moving stress, pet health issues, and business commitments.She normalizes overwhelm and reminds us: it’s okay to feel this way.2. The Myth of “Having It All Together”Society often tells us stress is shameful.Jen calls BS: entrepreneurship is messy, and admitting struggle is brave.3. The Many Hats of a FloristCEO, CFO, accountant, order processor, designer, marketer, client communicator—and more.This immense mental load makes overwhelm common and expected.4. Hitting the Reset ButtonJen’s reset approach begins with expectation management.Set out-of-office replies during busy seasons.Communicate realistic follow-up times (even if it’s 5–7 days).Don’t leave clients guessing—set expectations up front.5. Setting Boundaries Without GuiltIt’s okay to say you’re unavailable—even if technically you’re not booked.Guilt is not a good reason to overextend.Saying no allows you to operate from a place of peace and purpose.6. Honest Communication With Loved OnesStop saying “I’m fine” if you’re not.Share what’s really going on to avoid miscommunication or unexpected emotional blow-ups.Ask for space and understanding when you’re feeling maxed out.7. Talk with Your Partner or Closest PeopleThese people have the most power to affect your emotional state.Clearly explain your mental and emotional bandwidth.Don’t assume they know—tell them.8. Lean on Systems: Calendars & Sunday PrepUse your calendar to track everything—Google Calendar is Jen’s go-to.Have a weekly prep system (Jen recommends Sunday night rituals).Get your household on the same page.Avoid becoming the “question and answer department.”💡 Key TakeawaysIt’s okay to feel overwhelmed. Your feelings are valid and real.Managing expectations and setting boundaries can dramatically ease stress.Saying no is not selfish—it’s strategic.Communication is everything. Be honest with your clients and loved ones.Prep and systems save sanity. Use calendars and weekly planning to stay ahead.You don’t have to go it alone. Support makes a difference.📣 Mentioned in This EpisodeWIPA Town Hall – Jen’s role as a founding steering committee member and how that added to her stress load.Sunday Night Prep Episodes – Past episodes on how to set up your week for success.The Floral CEO Mastermind – A community for florists offering both life and business coaching.🔗 Join the Floral CEO Mastermind💬 Quotes to Remember“If you’re feeling overwhelmed, it’s time to manage people’s expectations.”“You are allowed to say you’re unavailable—even if you’re not technically booked.”“If you’re telling people everything is fine when it’s not, they’re not going to understand where you’re at.”“Winging it never feels good.”🎧 Listen NowYou can listen to Feeling Overwhelmed as a Florist on your favorite podcast platform or at thefloralhustle.com.

Ever scroll through Instagram and feel like everyone else is fully booked while you’re sitting with an empty inbox? In this raw and relatable minisode, Jen talks through the all-too-common spiral of comparison that florists face—especially during slower seasons.You’ll learn how to shift your mindset, audit your systems, and get back into action mode with confidence. From improving your response time to posting with purpose, this is your pep talk to stop doom scrolling and start owning your path to success.What You’ll Learn:📱 How to stay grounded when Instagram triggers imposter syndrome💸 Why beautiful work doesn’t always mean profitable business🌟 The key question to ask yourself about florists you admire📬 A reminder to audit your booking process and fix slow response times🚀 What to do right now to increase bookings without panicTimestamps:[00:00] The Instagram spiral and why it hits so hard[01:15] Are they even making money? (And does it matter?)[03:00] The reminder: your work is amazing too[04:00] Think strategically: who do you actually want to be?[05:00] The real secret behind booked-out florists: a solid plan[06:00] Audit your marketing, social media, and response time[07:30] Clients don’t wait forever—speed and professionalism matter[08:30] Final mindset shifts to reframe your comparison trapKey Takeaways:✔️ Instagram is a highlight reel, not the full story✔️ Comparison steals your momentum—choose strategy instead✔️ Your communication process is your brand experience✔️ You already have the talent—now match it with intentional actionResources Mentioned:🌸 Join the Floral CEO Mastermind – For florists ready to stop guessing and start growing.📱 Follow Jen on Instagram: @‌thefloralhustleQuotes to Share:💬 “Your Instagram envy might be directed at someone who isn’t even profitable.”💬 “You already know your work is beautiful—now make your systems just as strong.”💬 “If you're slow to respond, how can a client book you?”

Do you really know if you’re pricing your floral work for profit? In this episode, Jen dives deep into the top five pricing mistakes florists make—and exactly how to fix them. From emotional pricing and delivery miscalculations to ignoring profit margins, this is your wake-up call to stop treating your business like an expensive hobby and start making real money.Whether you’re brand new or a seasoned florist, Jen’s no-fluff advice will help you gain confidence, price with intention, and finally build the profitable business you deserve.What You’ll Learn:💸 Why pricing with your feelings is costing you your profits📦 The true cost of “just charging for gas” on wedding deliveries💥 How to properly account for labor—twice📊 The danger of ignoring profit margins (and how to fix it)🧾 Why outdated pricing could be silently draining your revenue🌸 How to use base pricing and recipes to make quoting easyQuick Fix Checklist:✔️ Stick to your pricing formula—always✔️ Charge setup and delivery fees based on effort, not gas✔️ Include making labor + setup labor as separate charges✔️ Review and update your pricing every 6 months✔️ Don’t settle for “cheap” work you can’t be proud to postResources Mentioned:🌿 Join the Floral CEO Mastermind – Pricing tools, coaching, and support to help you build a profitable floral business📲 Follow Jen on Instagram: @‌thefloralhustleQuotes to Share:💬 “If you’re not making money, you don’t have a business—you have a very expensive hobby.”💬 “No wedding is so pretty that I’ll do it for free.”💬 “You deserve to be paid for your time, your talent, and your effort.”

Ever feel like doing absolutely nothing—even when your to-do list is screaming? In this week’s minisode, Jen shares a raw and relatable take on what to do when motivation is nowhere to be found. Whether it’s wedding proposals piling up, kids keeping you up at night, or just plain burnout, Jen walks you through how to get back on track, reprogram your mindset, and take aligned action—even when you’re feeling stuck.This is your kick-in-the-pants reminder that motivation isn’t something you wait for—it’s something you create.In This Episode, Jen Talks About:🌸 Why your brain resists change and keeps you “safe” in inaction🧠 How your self-talk shapes your results (and how to fix it)🔥 The power of embodying your next-level self NOW📅 How she plans for wildly productive weekends—on purpose💪 Why being relentless is not arrogance—it’s survival as a CEO🐐 Oh, and how to wrestle a goat if needed (because… farm life)Key Takeaways:✔️ Stop saying “I suck at…”—your subconscious is always listening✔️ Speak as if success is inevitable and your schedule will follow✔️ Don’t rely on fleeting motivation—build momentum with structure✔️ Start small, build confidence, and celebrate micro-wins✔️ You can be unstoppable, even on the messiest of daysResources & Links:🌿 Join the Floral CEO Mastermind – Weekly strategy, monthly life coaching, and a community of florists who GET it.📲 Follow Jen on Instagram: @‌thefloralhustle

This week’s episode is personal, raw, and a reminder that success isn’t always what we first imagined it to be. Jen opens up about deep-rooted feelings of inadequacy, family dynamics, and how those internal struggles shaped her drive in both life and business.From building a thriving floral empire to raising alpacas, bandaging goats, and navigating heartbreaking losses—all while coaching florists to greatness—Jen reflects on how success has evolved for her. It’s not about staying busy to prove your worth. It’s about building a life filled with beauty, meaning, and joy on your terms.If you've ever struggled with feeling "not good enough," or if you're rethinking what a fulfilling life really looks like, this episode is your sign to pause, reflect, and redefine success.In This Episode, Jen Shares:🌸 Her lifelong journey with feeling unworthy—and how she’s healing🌿 The pressures of hustle culture and why busy ≠ success🐐 The realities (and hilarity) of farm life with animals, kids, and chaos🎯 How her coaching and mastermind community fuel her joy💡 Why success now means peace, connection, and alignment—not just productivityKey Takeaways:✔️ Your past doesn’t define your future—but it helps explain it✔️ True success evolves and should feel good, not exhausting✔️ Being around people with big goals can be life-changing✔️ Your floral business can be the vehicle for your dream life✔️ You deserve more than burnout—you deserve beauty, balance, and joyResources & Links:🌸 Join the Floral Hustle Mastermind📱 Follow Jen on Instagram: @‌thefloralhustle🎧 More episodes of The Floral HustleQuotes Worth Sharing:💬 “I can’t define success by busy anymore.”💬 “Your floral business can change your life. It can change you.”💬 “You deserve a beautiful, amazing life—and it doesn’t have to be earned by burnout.”

Feeling stretched thin and constantly stuck in the weeds of your floral business? You’re not alone—and it’s time to fix that. In this episode, Jen pulls back the curtain on a hectic week filled with weddings, helping a fellow florist, and juggling her growing farm… all while staying laser-focused on what really matters.If you’re spending hours on low-value tasks and wondering why you’re burnt out, this episode will help you shift into true CEO mode. You’ll learn how to audit your to-do list, protect your creative energy, and invest time where it actually pays off.In this episode, we cover:✔️ What qualifies as high-value vs. low-value tasks✔️ How to stay in your “zone of genius”✔️ The surprising power of flower friends and support systems✔️ Why even first-time wedding bookings deserve delegation✔️ How to audit your time for better business resultsWhether you're designing solo or managing a team, this is your reminder that you are the CEO—and it’s time to start acting like it.Timestamps:[00:00] Welcome + a wild week behind the scenes[03:45] The difference between high-value and low-value tasks[07:00] Jen’s “zone of genius” and why yours matters[10:10] Delegating, outsourcing, and why it’s never too early[14:20] Support systems: The power of your flower community[18:00] Take a task audit: Are you busy or building something?[21:15] Final thoughts: protect your magic, protect your timeLinks & Resources:🌸 Join the Floral Hustle Facebook Group🌿 Check out the Floral CEO Mastermind📲 DM me on Instagram with your biggest aha! – @‌thefloralhustleRelated Episodes You’ll Love:🎧 How to Get More Wedding Inquiries (and Actually Book Them)🎧 Feeling Burnt Out? Here’s How to Reignite Your Passion🎧 5 CEO Habits That Will Transform Your Floral BusinessLet’s Connect:📸 Instagram: @‌thefloralhustle🌐 Website: http://www.thefloralhustle.com🎙️ Don’t forget to subscribe and leave a review—your support helps more florists find this show!

In this heart-filled and honest episode of The Floral Hustle, Jen shares how her journey into personal development transformed every area of her life—from her business and motherhood to her confidence and well-being. If you've ever felt like you're too maxed out to even think about growth, this episode is for you.Jen walks through the different seasons of her life—from survival mode to creating space for podcasts, books, masterminds, and coaching—and explains why personal development isn’t a luxury… it’s a lifeline. She also shares actionable micro-habits, mindset shifts, and creative ways to invest in your growth without needing a ton of time or money.What You’ll Learn:🌸 Why Jen went from “I don’t have time” to “I don’t have time NOT to grow”🌸 The baby steps that made a massive difference in her life and business🌸 Journaling, affirmations, and visualizations that actually work🌸 Free and low-cost ways to start your personal development journey🌸 The importance of connection, community, and emotional wellness🌸 How habit stacking can help you integrate growth into daily life🌸 The mindset that makes success feel not just possible, but inevitablePowerful Quotes:💬 “Growth takes space—and you deserve to make that space for yourself.”💬 “I used to think personal development was a luxury. Now I know it's survival.”💬 “Visualization isn't just dreaming. It's rehearsing your success in advance.”Resources & Links:🔗 Join the Floral CEO Mastermind – Where community + strategy = transformation🔗 The Floral Hustle Facebook Group – A free space for florists to ask, learn, and connect🔗 Follow Jen on Instagram – For more mindset + biz tipsReady to grow?DM Jen on Instagram and tell her: What’s ONE small step you’re taking toward your best self this week?

In this week’s minisode of The Floral Hustle, Jen pulls back the curtain on the real key to lasting success in business—and in life: consistency. From booking weddings to growing your network and leveling up your mindset, consistency is the not-so-glamorous yet absolutely essential ingredient.Jen shares personal stories and coaching insights that show how taking consistent action (even small steps!) builds momentum, confidence, and results over time. If you’ve been feeling stuck, inconsistent with marketing, or unsure how to stay motivated—this pep talk is for you.What You’ll Learn:🌸 Why consistency beats short bursts of hustle every time🌸 The “stretch goal” method Jen uses to build long-term habits🌸 How to stop ghosting your goals when things get hard🌸 Why your momentum stalls when you only act during the highs🌸 The first thing to do if you don’t have a growth plan🌸 How the Floral CEO Mastermind helps you stay consistent and accountableKey Quote:💬 “Success doesn’t come from going big once—it comes from showing up when no one’s watching, again and again.”Links & Resources:🔗 Join the Floral CEO Mastermind – Get consistent support, strategy, and community🔗 Follow Jen on Instagram – Your behind-the-scenes floral biz BFFSubscribe & Review:If you loved this pep talk, hit follow and leave a review. Every share helps other florists grow with confidence and clarity.

In this real, unfiltered episode—recorded straight from the new farm—Jen shares a whirlwind update about life, animals, and a big pricing lesson after a client balked at a $225 tall centerpiece. She dives deep into the psychology and math of floral pricing, why “cheap” isn’t the word to use (say “value-based” instead!), and how to build confidence by pricing for profit, not panic.If you're feeling confused or frustrated about pricing—or underpaid for your talent—this episode is a must-listen.🔑 Key Takeaways:Value-based language matters: Use terms like “value-based flowers” instead of “cheap” to elevate perception.Clients don’t know what flowers cost—pricing transparency helps.Your perception of “affordable” may be completely different from your client’s.Stick to your formulas: Jen explains her go-to pricing method (3x markup, double hard goods, + labor percentage).Labor isn’t optional—price it in. Tear downs, deliveries, installations all carry cost.Repurposing ≠ free: If you’re moving florals post-ceremony, charge for that time.Expenses add up: Car maintenance, freelancers, gas, rentals—it all cuts into your bottom line.Confidence is cash: Knowing your worth and standing firm attracts the right clients.📌 Pricing Formula Recap:Flowers: Wholesale cost × 3 (or more depending on your market/expenses).Hard Goods: Double your cost (i.e., $7 vase → $14).Labor: Add 25–35% of the subtotal (or more depending on setup complexity).Delivery/Setup/Tear Down: Charge based on time, staff, venue logistics, and stress level (yes, that matters!).💡 Resources Mentioned:✅ Free Pricing Guide: http://thefloralhustle.com/pricing💪 Floral CEO Mastermind: http://thefloralhustle.com/mastermind

In this episode of The Floral Hustle, Jen shares how intentional networking helped her book five weddings—and how you can build powerful relationships that grow your floral business. From connecting with planners to adding value for fellow vendors, she breaks down exactly how to build vendor relationships that actually lead to real bookings.If you’ve ever felt awkward about networking or unsure how to approach vendor relationships, Jen walks you through simple, genuine ways to show up and serve others in your industry. You’ll hear how years of thoughtful touchpoints turned into high-paying referrals, why vendor trust is a referral goldmine, and how to make yourself memorable in any room.What You’ll Learn:🌸 Why networking isn't just for extroverts—and how to start🌸 How Jen built a relationship over 3 years that led to 2 big bookings in one month🌸 Ways to make yourself memorable with vendors and planners🌸 How adding value (even in small ways) builds trust and connection🌸 The real ROI of investing in relationships—even before they pay off🌸 Why your network can become your biggest marketing assetKey Quotes:💬 “I wish we did more networking in our industry—because the referrals that come from true relationships are game changers.”💬 “You never know when a connection you've nurtured will turn into a major opportunity. Sometimes it just takes time.”Resources Mentioned:🔗 The Floral CEO Mastermind – Join Jen’s community of floral business owners🔗 Follow Jen on Instagram – Let’s connect and keep the conversation going!Subscribe & Review:Loved this episode? Make sure to follow, rate, and leave a review. Your support helps the podcast reach more flower friends just like you!

Episode Summary:In this empowering episode, Jen dives into the power of unapologetic confidence and how it’s been the driving force behind building her dream life and thriving floral business. If you’ve ever found yourself playing small, over-apologizing, or waiting for “someday” to feel confident, this episode is your wake-up call. Jen walks you through why confidence isn’t optional, how to build it without being cocky, and the exact mindset shifts that changed everything for her—and can for you too.What You’ll Learn:🌸 Why confidence is a non-negotiable in business (and life)🌸 The difference between confidence and cockiness🌸 How to stop shrinking yourself to make others comfortable🌸 The 3-step framework for building unshakable confidence🌸 How micro-wins lead to major momentum🌸 Why “thank you for your patience” is better than apologizing🌸 Real-life moments where confidence defused client stress and built trust🌸 Why mindset—not mechanics—is the key to real growthKey Quote:"Confidence isn’t cocky—it’s clarity. It’s knowing you deserve your dream life and showing up for it, fully and unapologetically."Power Prompts for Listeners:💥 What are you unapologetically confident about today?💥 What affirmation can you record and listen to daily to rewire your mindset?Mentioned in This Episode:Floral CEO Mastermind – the support, accountability, and strategy you need to level upJen’s go-to affirmations for stepping into confidenceEncouragement to DM Jen on Instagram and share your confidence declaration! @‌thefloralhustle

In this heartfelt and deeply personal Mother’s Day episode of The Floral Hustle, Jen opens up about her journey as a mother and business owner—from traumatic birth stories and parenting a child with autism, to managing chaos while building a multiple six-figure floral business. She shares unfiltered truths, emotional milestones, and the essential mindset shifts that helped her stop surviving and start thriving. If you’re a mom who feels like you’re doing it all and still falling short, this episode will leave you feeling seen, supported, and inspired.What You’ll Learn:Jen’s raw story of motherhood, entrepreneurship, and everything in betweenHow to stop building your business on “leftovers”The power of believing you deserve more—even while raising kidsWhy perfection isn’t the goal (and never was)The importance of asking for help—at home and in businessHow to have hard conversations with partners to get the support you needWhy your kids can be part of your business story—not a reason to hideThe value of celebrating wins, even the small (or hard-fought) onesWhy giving yourself grace is not weakness—it’s strategyJen’s mantra: “Everything is figureoutable”Key Quote:"You can't build a business on an empty cup—and your family needs you to be full."Links & Resources:Join the Floral CEO MastermindListen to Jen’s past episodes on outsourcing and [creating space as a mom CEO]Follow Jen on Instagram: @‌thefloralhustlePerfect For:Florists, creative entrepreneurs, and any mom who’s ever wondered how to do it all—or realized she doesn’t have to.

In this empowering episode of The Floral Hustle, Jen revisits the power of outsourcing—not just as a business strategy, but as a lifeline for florists who are juggling weddings, kids, content, and chaos. From freelancers and social media help to bucket-washing and childcare, she breaks down real-life examples of how outsourcing key tasks can help you protect your energy, scale your business, and love your life more. If you're running on fumes and trying to do it all yourself, this episode is your permission slip to finally let go and grow.What You’ll Learn:Why even 7-figure business owners don’t fully outsource their voiceHow to delegate social media without losing your brand voiceThe truth about freelancers vs. employees (and how to hire smart)Jen’s go-to tips for finding trusted teardown teams and bucket-washersThe surprising ways outsourcing has helped her be a better momThe mindset shift needed to release control and still feel alignedWhy outsourcing creates space—and why space creates successHow part-time childcare helped Jen build a multiple six-figure businessKey Takeaway:You can’t scale your business on an empty tank. Smart outsourcing creates the space you need to step into your CEO role—without sacrificing your creativity, family, or sanity.Links & Resources:Apply for the Floral CEO MastermindFollow Jen on Instagram: @‌thefloralhustleTools mentioned: Planoly, Fiverr, Upwork, QuickBooksRelated episodes: [How to Hire Freelancers for Your Floral Business], [Outsourcing as a CEO Florist]

In this episode of The Floral Hustle, Jen dives into the rise of Poppy Flowers and why their business model is resonating with modern couples. Spoiler alert: it’s all about pricing transparency. Jen breaks down how this simple shift—openly sharing pricing and offering easy, a la carte-style ordering—has made Poppy so appealing, and why florists should stop resisting this strategy. If you're tired of getting ghosted, want to book more budget-friendly weddings, or are simply ready to simplify your process, this episode is packed with actionable insights.What You’ll Learn:Why pricing transparency is a floral industry game changerHow Poppy’s business model mimics a la carte flower programsThe dangers of working for companies that undervalue local floristsHow to structure your own a la carte flower offeringsJen’s tips on building base recipes and “starting at” pricingWhy you don’t need to custom-quote every bouquetHow Jen generated $36K+ from her a la carte weddings with minimal effortSteps to make your floral business easier and more profitableLinks & Resources:Poppy Flowers WebsiteListen to Jen’s past episodes on a la carte flowersWant help building your a la carte program? DM Jen on Instagram @‌thefloralhustleApply for the Floral CEO MastermindFollow Jen:Website: http://www.thefloralhustle.comInstagram: @‌thefloralhustle

00:00 Introduction and Revenue Insights01:40 Custom Funeral Arrangements04:30 Creative Proposal Planning05:55 Silk Flowers and Designer's Choice11:04 A La Carte Flowers and Final Thoughts

This week, Jen shares a deeply personal and inspiring episode about the real meaning of manifesting—and how it's not magic, it's momentum. From buying a farm and welcoming new animals (including alpacas and a miniature donkey!) to building the life and business she once only dreamed about, Jen opens up about how dreaming big, getting the right support, and taking aligned action creates real, tangible change.If you're feeling stuck, discouraged, or unsure of how to move toward your goals, this episode will give you a powerful reminder: you don't have to stay where you are. You can build the life you dream of—and it starts today.🌟 What You’ll Learn:What true manifesting really means (it's not just "wishing")Why support systems (partners, coaches, communities) matter so muchHow to spot and overcome limiting beliefs around money, success, and worthinessWhy small daily actions create your “ripple” toward the life you wantHow to know if you’re out of alignment—and how to course-correctA heartfelt reminder that your dreams are not “too big” or “too much”Real talk on why a supportive environment accelerates your growth🌸 Key Mindset Shift:Your dream life doesn't just appear — you build it, piece by piece, by changing your thoughts, your expectations, and your surroundings.💬 Favorite Quote from Jen:"Success becomes inevitable when you surround yourself with people who are in the pursuit of something bigger."✨ Want to Grow With Support?If you're ready to dream bigger, build smarter, and finally have the community you deserve, join the Floral CEO Mastermind!👉 http://thefloralhustle.com/mastermind

This week, Jen gets real about all the things. From prepping for weddings, running a farm, raising kids, managing coaching programs—and dealing with a sore back—she dives deep into how to manage a never-ending to-do list without losing your mind. If you’ve ever wondered how to prioritize when everything feels urgent, this is the episode for you.Learn how Jen chips away at her responsibilities in business and life, how she determines what tasks to tackle first, and how to reframe success when perfection isn’t possible. Whether you’re a full-time florist, a side hustler, or a parent balancing it all, this is your permission slip to rest, refocus, and crush your goals one step at a time.🌟 What You’ll Learn:How to prioritize your time for maximum impactJen’s real-life “hierarchy of tasks” to avoid overwhelmThe importance of rest—and why it is productiveHow to create mental wins with systems like TrelloTips for batching your time and using “theme days”How to shift your mindset from perfection to progressWhy you must take care of yourself firstA behind-the-scenes peek at Jen’s own week (it’s A LOT!)🧠 Mindset Reminder:Even if your to-do list isn’t done, you are doing enough. Your success doesn’t have to look like anyone else’s—especially not what you see on Instagram.🌸 Want More Support?Join Jen’s Floral CEO Mastermind—a high-touch, life-giving space for florists who want to grow, feel supported, and actually love their business.👉 http://thefloralhustle.com/mastermindor DM Jen @‌thefloralhustle on Instagram to learn more!

In this minisode, Jen shares how florists can take installations from Pinterest inspiration to high-impact reality—and actually sell clients on the vision. From cultural weddings to luxury head tables and statement backdrops, Jen dives into how your language, creativity, and presentation style can elevate your proposals and land premium floral installation bookings.She also walks through a real-life example from her recent cultural wedding workshop and offers insight into how describing the emotion and experience behind the design—not just the flowers—helps close the deal.🌟 What You'll Learn:Why selling the story behind an installation is essentialHow to craft head-turning concepts that clients say YES toWhat words to use when describing your designs to sound elevated and polishedHow Jen uses Pinterest/Instagram as an “idea factory” for creativityThe power of being an "idea house" for clients (and how it helps you stand out)The importance of matching your proposal visuals to the price pointReal examples from Jen’s recent workshop on cultural wedding designs📅 Save the Date:Jen’s next Floral Rockstar Retreat is happening August 17–19 at her new Minnesota farm! Get ready for two immersive days of creative floral design, business elevation, and, yes, chickens.📲 Connect & Learn More:➡️ Follow Jen on Instagram @‌thefloralhustle

In this deeply personal and empowering episode, Jen shares a series of real-life stories and reflections from the past few weeks—including the closing on her dream farm, lessons learned from miscommunications, setting boundaries with clients, and the surprising ripple effect of confidence.If you've ever needed a reminder that your dreams are possible and that you’re more powerful than you think, this one’s for you.🧠 Topics & Lessons Covered:🌱 The power of patience: “If it’s not a heck yes, it’s a heck no.”🏡 Manifesting the dream: Closing on the farm and seeing years of vision come true🧭 Your dream isn’t selfish—it can create ripples of impact🪞 You are a mirror to your children, your clients, and your community💬 Why you must ask clarifying questions in your business🚫 The importance of standing up for yourself when boundaries are crossed🌸 How comparison (hello, fraudy feelings) can be flipped into gratitude and perspective🔍 Why being curious and asking questions can lead to unexpected blessings💖 You don’t need to impact thousands to make a difference🌟 Notable Quotes:“Your dream can make a difference. It doesn’t have to be big—just real.”“You are a mirror. And what you model, others reflect.”“Sometimes the lesson isn’t in the success—it’s in how you recover from a misstep.”🎧 Why You Should Listen:This episode is full of real talk and raw lessons from behind the scenes of a successful florist and coach. Whether you're chasing a big dream, struggling with client boundaries, or just trying to stay confident in a sea of comparison, Jen’s insights will hit home and lift you up.📌 Action Step:Take one dream, no matter how big or small, and start talking about it like it’s inevitable. Start showing up for it like it’s already on its way.🛠️ Resources Mentioned:🌸 The Floral Hustle Coaching Page🌻 Upcoming Floral Rockstar Retreat on the Farm – stay tuned for details!📩 thefloralhustle.com📲 Stay Connected:Instagram → @‌thefloralhustleWebsite → www.thefloralhustle.comSubscribe, Rate & Review — Your reviews help the show grow!

Feeling behind on bookings for the year? You're not alone—and you're definitely not doomed. In this energizing minisode, Jen shares exactly what to do when your wedding calendar isn’t as full as you’d hoped. From smart marketing moves to mindset shifts, this is your pep talk and action plan in one.Whether you're brand new or have been in business for years, this episode will help you stop spiraling and start strategizing.🧰 In This Minisode, You’ll Learn:✔️ Why feeling stressed about bookings is normal—but panic is not the answer✔️ How to audit and adjust your website, IG, and follow-up systems for better conversions✔️ Creative visibility tactics (like date availability graphics & story engagement)✔️ How to reconnect with old leads that might still book✔️ A mindset shift from “I’m behind” to “I’m pivoting”✔️ Networking and mini gift ideas that win over planners and venues✔️ Limited-time promos to fill your slower months fast✔️ Why “no one’s coming to save you”—and why that’s actually empowering💬 Floral Hustle Takeaways:✨ Strategy books weddings, not stress✨ Consistent, intentional action leads to results✨ Show up, get seen, and ask for the booking✨ “You are not behind—you’re just at a pivot point.”🔥 Action Challenge:Pick ONE idea from today’s episode and implement it today—whether it’s emailing a planner, posting your availability, or revisiting old leads.🎁 Bonus Freebie:📥 Grab the FREE Social Media Guide for Floristshttp://thefloralhustle.com/social💡 Related Episodes:🎧 Handling Difficult Pricing Conversations🎧 Base Recipe Pricing 101🎧 How to Book More Weddings with Instagram📲 Stay Connected:Instagram → @‌thefloralhustleWebsite → www.thefloralhustle.comSubscribe & Leave a Review — It helps other florists find the pod!

The floral world is buzzing with panic over new tariffs, rising prices, and how to communicate it all to clients without losing business. In this minisode, Jen walks you through how to confidently and compassionately handle difficult pricing conversations, especially when budgets don't align with Pinterest dreams.You’ll learn how to position yourself as a problem-solver (not a panic-spreader), reframe sticker shock, and educate clients on real-world floral costs—all while maintaining your boundaries and your sanity.🧰 In This Episode, Jen Covers:✔️ How to reframe pricing convos so clients feel supported (not blindsided)✔️ A step-by-step script to handle unrealistic expectations with kindness✔️ How to use phrases like “value-based blooms” to educate without overwhelming✔️ The power of setting pricing anchors early using your brochure✔️ When to ask: “Is your floral vision or your budget more important?”✔️ How to channel creative thinking with airy design, pin frogs, and substitutions✔️ Why your energy during the consult can make or break the sale✔️ How to avoid fueling fear about tariffs—and instead build trust with humor + honesty🌼 Flower Hustle Wisdom:✨ “You’re not here to be an asshole. You’re here to educate.”✨ “Don’t say cheap—say value-based.”✨ “Choose peace. Choose to be a solution provider.”✨ “Enthusiasm and excitement can overcome pricing objections.”🌸 Join the Floral CEO Mastermind: thefloralhustle.com/mastermind💬 Connect with Jen:📸 Instagram: @‌thefloralhustle💻 Website: www.thefloralhustle.com🎙️ Subscribe & Leave a Review to help more florists grow their dream biz!

Feeling overwhelmed, frustrated, or like the rug’s been pulled out from under you? You’re not alone. In this raw and empowering minisode, Jen shares how she navigates the chaos—whether it’s unexpected tariffs, stressful events, or curveballs from business and life (hello, surprise $9,000 at closing 😳).If you’ve been spiraling over what's out of your control, this episode gives you the mindset tools and strategies to take your power back. Jen offers simple, actionable tips that can help you reset, reframe, and regroup—so you can run your business from a place of grounded confidence and not chronic anxiety.🧘‍♀️ What You'll Learn in This Episode:Why Jen claps her hands and says “I don’t do overwhelm” (and how it actually helps)How to pattern-interrupt spiraling thoughts and shift back into problem-solving modePractical ideas to reset—like detoxing your inbox, muting draining accounts, and having hard convosWhy everything is “figureoutable” (thanks, Marie Forleo!)The power of feedback loops and how to give/receive feedback in business with graceHow to tell when your support system is fueling vs. draining youThe connection between energy and success—and why Jen believes your vibe predicts your outcome🛠️ Resources & Tools Mentioned:Marie Forleo’s "Everything is Figureoutable" philosophyJen’s mantra: “I don’t do overwhelm.” (Feel free to borrow it!)The Floral CEO Mastermind – A space to get support, find your people, and take confident action in your business.

In this week’s episode of The Floral Hustle, Jen dives deep into the reality of using Instagram to grow your floral business—and book more weddings. Spoiler alert: it’s not about going viral overnight or chasing likes. It’s about creating a smart, sustainable, and intentional strategy that aligns with your brand and attracts your ideal clients.Jen shares her personal journey from Instagram overwhelm to IG confidence, and breaks down what’s really working in her business when it comes to building visibility and booking weddings through the platform. She also covers what not to do, how to shift your mindset when comparison creeps in, and the best ways to connect with venues, planners, and vendors who can help you grow.📌 In This Episode, You’ll Learn:Why Instagram is a long game (and why that’s okay)How to stop letting imposter syndrome run your social media strategyWhat content pillars are and how to use themHow to build trust and likability with potential clientsThe difference between consuming and creating on InstagramTactical ways to book weddings directly through IGHow to use tags, stories, and DMs to build vendor relationshipsWhy strategic engagement is key—and how to do it in just 10 minutes a dayJen’s personal Instagram rituals that actually move the needle💡 Free Resource:Need help getting your Instagram strategy in shape? Download Jen’s FREE social media guide:👉 http://thefloralhustle.com/social🔥 Quote of the Week:"Are you adding value—or just taking? Instagram is full of taking. Be the florist who gives."📲 Let’s Connect:Follow Jen on Instagram @‌thefloralhustleDM Jen your biggest Instagram win or struggle—she loves to cheer you on!

Ever wonder what it really takes to plan and execute a massive floral event in a ridiculously short timeframe? In this minisode, I'm sharing how I managed to pull off a nearly $40,000 event in just two and a half weeks—during a Minnesota snowstorm, no less!From receiving the call the day after Valentine’s Day to sourcing thousands of flowers, coordinating labor, and designing for 62 tables, I’m breaking down exactly how I made it happen (without losing my mind). If you’ve ever had a last-minute event come in hot, this episode is packed with tips to streamline your process and keep your cool.What You’ll Learn:✔️ My go-to process for tackling last-minute large-scale floral events✔️ How to quickly create a design plan based on mood boards and walk-throughs✔️ Where I sourced flowers (including orchids from Thailand & roses from auctions!)✔️ Tools & platforms I used to pull it off (like Komet and Holex)✔️ Why labor planning is just as important as flower ordering✔️ Tips for staying calm and flexible—especially when snowstorms hit during prep!Timestamps:[00:00] The call that kicked off a 40K event with no florist, no plan, and no time[01:00] Mood boards, walk-throughs, and design concepts in 24 hours[02:30] Sourcing vases and building centerpiece tiers[04:00] Getting budget approval + setting expectations[05:15] How I used Holex and Komet to source thousands of stems[07:00] Securing labor and building a time-based staffing plan[08:30] Ordering orchids from Thailand & navigating snowstorm chaos[10:00] Final steps: prepping in-studio, boxing 92 arrangements, and pulling it all off!Resources & Links:🌿 Want Support for Big Events Like This? Join the Floral CEO Mastermind: thefloralhustle.com/mastermind📩 Got questions or last-minute event stress? DM me anytime on Instagram: @‌thefloralhustleRelated Episodes:🎧 Easy-Peasy Pricing: Base Recipe Breakdown for Bouquets🎧 From Dumpster Fire to CEO Mode – How to Reset When Life Gets Crazy🎧 Becoming the Go-To Florist for Vendors, Venues, and MoreLet’s Connect!📸 Instagram: @‌thefloralhustle💻 Website: www.thefloralhustle.com🎙️ Enjoying the Podcast? Subscribe & leave a review—it helps more florists find us!Takeaway:Last-minute events don’t have to be overwhelming. With the right systems, tools, and mindset, you can pull off big things—beautifully and profitably. You've got this!

Tired of reinventing the wheel every time you create a wedding flower quote? In this episode, I’m walking you through my base recipe pricing system—the exact method I use to estimate flower costs, create starting prices, and quote with confidence. Whether you’re building out an a la carte menu, quoting full-service weddings, or just want to feel more in control of your numbers, this episode will give you the tools (and mindset!) to streamline your process.You’ll learn:✔️ What base recipe pricing is and why it saves you HOURS✔️ The 7 core floral layers I build every bouquet from✔️ How to estimate flower costs with flexibility and ease✔️ The difference between product markup, labor, and design fees✔️ Real examples using this system for bright & cheery and dark & moody palettes✔️ How this pricing method helps you confidently talk money with clientsTimestamps:[00:00] What base recipe pricing is and how it simplifies everything[01:30] The 7 floral layers I use in every bouquet[05:30] Estimating with a foundational recipe: my “standard issue” bridal bouquet[10:00] Breaking down markup, labor percentages, and vase costs[15:00] Customizing base recipes with real client examples[21:00] Using base pricing for a la carte programs & different palettes[28:00] How this approach helps you confidently discuss pricing[32:00] Why upfront, honest conversations save you from ghosting[34:30] Training Mastermind florists to use this system in real life[36:00] The power of dreaming big—and believing success is inevitableResources & Links:🌸 Join the Floral CEO Mastermind – Stop spinning your wheels and start pricing (and growing!) with confidence: thefloralhustle.com/mastermind📩 DM Me on Instagram – Got a question about pricing? I’d love to help! @‌thefloralhustle

Does the idea of networking make your palms sweat? You’re not alone—but it might be the one thing holding your business back from explosive growth. In this episode, I’m sharing my real-world experiences from this past week—from styled shoots and creative collaborations to large-scale events—and exactly how I’ve used networking to build relationships, book business, and grow multiple streams of income.Whether you’re afraid of the “cool kids club” or just unsure how to add value in the room, I’m breaking down how to walk into a networking opportunity with confidence and clarity.You’ll learn: ✔️ How to network without feeling awkward or salesy✔️ Why adding value is your biggest networking superpower✔️ How to overcome fear and show up like a boss✔️ What to say (and what to avoid) when meeting someone new✔️ How strategic networking can open doors to unexpected opportunitiesTimestamps:[00:00] Why networking has been top of mind this week[02:30] Behind the scenes of a styled shoot & creative collab[04:00] Strategic relationship-building with photographers and planners[06:30] Attending big events (and making them less scary)[08:00] How to navigate the "cool kids club" without losing yourself[10:20] The mindset shift that makes networking easier[12:00] A real-life example of turning connections into wedding referrals[13:00] If you're scared of networking—listen to this pep talk[15:00] How to lead with value and get rememberedResources & Links:🌿 Join My Floral Mastermind – Learn how to grow your floral business with strategy, confidence, and support: thefloralhustle.com/mastermind📩 DM Me on Instagram – Tell me your biggest networking win or fear! @‌thefloralhustleLet’s Stay Connected!📸 Instagram: @‌thefloralhustle💻 Website: www.thefloralhustle.com🎙️ Subscribe & Leave a Review – It helps more florists like you find the podcast and grow their business!