Flowers, Family, and Finding Your Brand with Jo.An Floral Design

Hello flower friends! In this episode of The Floral CEO Podcast, I’m thrilled to sit down with Luis from Jo.An Floral Design in Texas. If you’ve been on Instagram lately, you’ve probably seen one of his charming videos — from creating stunning bouquets to giving us an honest behind-the-scenes look at floral business life.

Luis shares his journey into floristry, the story behind Joanne Floral Design, and how he’s built a recognizable and authentic brand. We talk about the challenges of starting and scaling a business, the importance of knowing your worth as a florist, and how social media has helped him connect with clients in new ways.

Whether you’re a new florist or a seasoned designer, this conversation is packed with inspiration, encouragement, and real talk about what it takes to run a floral business.

About Luis:

Hey there my name is Luis,

I fell in love with flowers at the age of 16 and since then I’ve never stopped designing. Learning from the Japanese I traveled to Guam,Japan and LA executing wedding.

My style is a mix of contemporary American paired the technical precision of Japanese floristry.

A family man at heart but a floral designer to my core.

What You’ll Learn in This Episode:

• How Luis got started in floristry and built Jo.An Floral Design
• The role of family and personal history in shaping his brand
• Social media strategies that have helped him grow visibility and trust
• The importance of setting minimums and pricing for profitability
• Lessons on working with planners, venues, and clients
• Why authenticity is key in both design and business growth

If you loved this conversation with Luis, be sure to follow him on Instagram at @‌jo.anfloraldesign

for daily inspiration.

And if you’re ready to grow your own floral business with confidence, join me inside the Floral CEO Mastermind — where you’ll get the systems, templates, and coaching you need to thrive. Floralceo.com/mastermind