
The Floral CEO
388 episodes — Page 7 of 8

Ep 48Five marketing strategies to implement before 2023 ends
Planner outreachPosting 2023 availabilityImplementing a brochureB-Roll footage.Developing a consistent social media schedule.

Ep 47Mini 3 things to start now on Instragram without showing your face.
bonusThis week were talking about three things you can do on Instagram without showing your face that will help boost your engagement, boost your followers and will create value.

Ep 47Are you operating your business as an employee or CEO?
This is a line many business owners walk. Often this line is centered around money and making it ok to make money.Look at things like- are you charging enough? Are you throwing things in for free on last minute requests.Running your business like a CEO is critical to making your business profitable.Charge your worth is the first step.Operate your business as a for profit business. Even small things eat at your bottom line.Make making money the culture of your business.

Ep 46ADHD Success Strategies for Floralpreneurs
bonusStrategies for successCreate processes with fail safes to help have the ability to catch mistakes.Organize frequently used items into easily accessible folders.Frequently used photosFolders in systems you use often.If you use systems like Canva for proposals, organize files for easy proposal creation.Have a system to gather ideas.

Ep 463 key ingredients of a successful florist
This week's show is about the three key ingredients that really can make a florist successful. There are a lot of misconceptions out there of what success looks like because success is different to everybody. And the misconception that we as creatives lack business skills like the ability to sell. There's all these things around what creatives are. And as a florist, we are creatives. We are people who are using creativity to make beauty with flowers, but we can be so much more than that.

Ep 45F*ck Florist Fraudy Feelings...
bonusOn this week's minisode, we are going to talk about something that so many florists, humans, the world in general, experience but never talk about. And that is fraudy feelings. Imposter syndrome. And today we are going to talk about basically saying, f*ck you, fraudy feelings.
Ep 455 ways your floral business is leaking money
There are many ways your floral business can leak money but these 5 are some of the largest ones.OverstuffingOver orderingPrepping with premium laborOperating expenses over your current meansNot hiring enough laborAll these are fixable and with fixing this you can get your business on track for profitability.

Ep 44Am I good enough to make my business happen?
bonusOne of the biggest struggles for an entrepreneur is doubting yourself. Feeling like you are not good enough keeps so many people from launching their business, growing their business or trying something bold and different. That fear or doubt of being good enough can be rooted from childhood, can be generational or formed from a society of everyone living a Instagram perfect life with no margin for error or failure.But you can change all of that… which may sound crazy but you are capable of big changes and believing in yourself in a way that makes you unstoppable.

Ep 44First steps to growing your business!
Taking the first steps to growing your business can be exciting. But I am emphasizing growing and not starting your business really comes down to one key move- networking! Networking with other wedding professionals is your path to growing your business because they are around people who need your services.

Ep 43Why you keep not charging your worth!
bonusNot charging your worth is something many florists struggle with. Most often it is a florists confidence or really lack of confidence that is getting in the way.If you want to know how you should be pricing download my pricing guide. thefloralhustle.com/pricing

Ep 43Change the way to your talk to yourself= Success
Your inner narrative of how you talk to or about yourself can impact your life, business and general self esteem. In this episode we talk about ways to shift your inner voice into one that supports your goals and becoming the next level version of yourself.One thing to pay attention to even when talking to friends or family is “I am” statements. I am not good at a social media, making bouquets or a million other different things is not going to help you accomplish actually become better at that thing. Shift that statement to what you are going to do about it to help get unstuck in the pattern of not believing in yourself.

Ep 42Fear of failure- How to hurdle over this block in your business and life - Mini Episode
bonusThis week we're talking about overcome some big mindset blocks and the fear of failure. Many of my coaching clients, my florist friends, and even myself have had these overwhelming moments where the fear of failure stops them from starting, or stops them from pushing forward. I want to give you some tips and strategies to believe in yourself more and instill some core ingredients of success so that you feel like you are moving forward. When you become stagnant, I think a lot of people start to panic! Listen in to this episode and let me know if it helped you push past some of those stressful feelings!

Ep 42Make faster quotes and proposals with these tips!
Doing quotes and proposals doesn’t need to be a painful process.Tips for faster estimates:Create standard base pricing for common items like bouquets, bouts, corsages etc.Have an a la carte flowers program to reference.Pricing installations per square foot.Creating basic recipes for estimate guidance.Download our pricing guide at thefloralhustle.com/pricingTips for faster proposals:Preloading rental inventory into foldersPreload in and make a go to flower folder.Curating your rental inventory to compliment each other. Download out top rental inventory guide at thefloralhustle.com/rentalHave a template for your proposals.Have commonly made items to copy and past into a proposal.

Ep 41Dialing in your Operating Expenses - Mini Episode
bonusYour operating expenses can make or break the success and long term viability of your business. When businesses go deep in taking on expenses the business is going to struggle to keep up if the momentum of the business expenses do not match the momentum of your sales.Steps to figuring this out-Create a spread sheet and get into your banking.Make sure all expenses come from the business account- do not pay things with your personal account. It is harder to keep track and to keep accountable in one spot.Check in if expenses still make sense.

Ep 41Are you spending your time on the right things in your business?
On this week's episode, we're going to talk about time allocation. When you spend time on your business, are you are spending it on the right things? Lots of florists spend time on activities that are not revenue producing. Check in - are the activities that you're doing leading you down a path of making more money, not just keeping you busy? Sometimes done is better than perfect. It's easy to get caught up in the details of how things look, how things look on Instagram, curating your feed, about curating your website and what actually is happening is the perfectionism is holding you back from moving your business forward. meeting with the bride is a potential or meeting with a couple as a potential revenue producing, um, interacting.This episode will really help you find clarity on where you are spending your time, and how to shift it to where you actually want to spend your time.

Ep 40How to overcome rejection - Mini Episode
bonusRejection can be hard but you can let it sink you or set you free. I had a recent bride send me an odd reply to checking in after my estimate stating she met with the families and they compared all this information from a ton of flowers and have decided to keep investigating other floral options. My proposal had inspo photos she provided mainly so many things did not make sense. After it I thought more about the interaction and how many things in our conversation were not necessarily aligned with my ideal client. But then I thought- how could this situation been more efficient or gone smoother even with the same result. My largest conclusion was the time I wish I would have spent less time and before revising the proposal I should have asked with the overall proposal as long as I changed the requested colors would the pricing and overall options requested work for their wedding. Then offered the revision if everything looked like it was closer to booking but I did not dwell in the rejection. I know I will attract a better wedding and more aligned couple. That switch in my thinking helps me process the rejection to learn from that situation instead of letting it backpedal my business in a negative direction.Rejection can be a learning situation and you do not need to dwell in it as failure but an opportunity to attract a better wedding in the future.

Ep 40Prepping Your Wedding Week for Success
Many people thrive in having some organization or structure around their week, and if you do the right prep work, no matter if you are planning your wedding week, corporate events, or if you have everyday deliveries taking time to prep your week means you will be much more productive.You're going to feel so much lighter in your business which is so important! You are going to deliver better work because you are not rushing and you are prepared. In this episode I share what I do personally to prep for my week! If you ever have any ideas or you do prep for your week, I would love for you to send me a DM on Instagram. I would love to understand what you guys are struggling with.Thank you for listening, have a flower filled week!

Ep 39How to subtly sell to friends, family and businesses - Mini Episode
bonusMany florists have a vast network of friends, family and businesses we interact with but never share what we do. We are worried we will come off as salsey or not being our authentic self.Your network often needs your services or knows someone who does. With your mentioning your business you could be helping connect that person and fill a need they have. Instead of them searching google and hoping it goes well you can fill their need as someone who already has the foundation to that relationship.Ways to subtly network-Post specials or do intro/reminder posts on your personal social media. Share informative posts from your business page to your personal.Share any left over flower specials to help clear inventory and get exposiue to someone you might not have before.

Ep 39The #1 way to grow your business!
The number one way to grow your business is simpler than you think!Your network of wedding and event professionals is your biggest opportunity out there to grow your network.Ways to network organically and without a ton of pressure.#1 When you follow and a personal follows you back or you follow and they follow back send a DM intro. Thanks for following me, my name is Jeni and I love (something from their page), and say you would love to learn more about your business and would love to have a virtual coffee date. Then try and build a relationship from there.#2 Talk to vendors and try and business relationships during events.#3 Comment on vendor friends stories and posts. You gain visibility and comments matter to vendors as social media is a ton of work.#4 Make flower friends. Talk to flower friends at the wholesaler, out at networking events and so on. You both have a common interest and common problems so support each other.#5 Follow referral connections though with connecting the customer and the vendor friend. I verify they are available that date and interested and then try and connect them via email or text message direct.#6 Networking events- you can meet others flower and vendor friends all looking to connect and network (the main reason we go).

Ep 38How being a florist made me sick - Mini Episode
bonusIn this weeks episode we are talking about something a little vulnerable and personal. About a year ago I wasn’t feeling well and after doctors visits and coming up empty handed I started to see a functional medicine doctor. After some initial appointments we pursed doing a environmental test that tests for toxins in your body due to exposure in the environment around you. After an awkward trip to mail urine via Fed Ex overnight I got my test results shortly afterwards that I had heavy levels of pesticides, herbicides, mold and a gasoline component that is found in floral foam. After discussing with the doctor options to help remedy the situation we started on a plan to detox the chemicals out of my body. We started with a drinkable glutathione supplement, sauna blanket and starting to do activities that would make me sweat it out. After an initial oral detox we started a graduating weekly IV of glutathione.At this point I have gotten the chemicals mainly detoxed from my body and have started to be on a path of becoming the healthier version of myself. I have purchased an air filter to help clean the air in the studio, are changing the air filters in the furnace more frequently and wearing a mask with foam.Thank you for listening to a part of my floral journey.

Ep 38Are you running your business as the business owner you want to be?
In this episode, Jen talks about aligning your business goals with your aspirations. She shares personal experiences and stories that emphasize the significance of embodying the future version of yourself today. She encourages listeners to define their business objectives, set clear boundaries, and make key decisions that match their vision. For those dealing with difficult clients or situations, she underlines the importance of communication and setting clear boundaries. Moreover, she assures listeners that it is okay to evolve and change and that running a business in alignment creates a better work-life balance. Finally, she offers coaching services to provide further support in business growth.

Ep 37Build content, boost creativity with $75 - Mini Episode
bonusEOn this week's minisode, we're talking about how you can create 10 different pieces of work for under 75 to build your portfolio get the work out that you want to be associated with your brand - and actually just have some fun creating!

Ep 37Using Canva for proposals to book more Couples
EIn this episode of the Floral Hustle Podcast, Jen shares her advice on streamlining your Canva proposals to convert more sales. She explains the importance of visuals in your proposals, and how curating and organizing images can optimize your process. Topics covered include how to use folders in Canva, pre-made templates for popular rental items, and using color swatches to nail your clients' color schemes. Jen also addresses the concern of clients shopping around with your proposals, and why she believes in providing value before receiving a deposit. Whether you’re a florist or small business owner, this episode has the valuable insights you need to optimize your proposals and boost your sales.

Ep 36Streamlining your rental inventory
bonusEIn this episode of the Floral Hustle Podcast, host Jen discusses her favorite rental items, including key pieces that she believes will be trending for the next generation. She shares nuggets of wisdom on how to streamline the proposal and sales process, featuring items such as bud vases, taper candle holders, and pin frogs. She talks about the importance of curating cohesive rental collections, pairing items together for a set price, and achieving a streamlined inventory. She also shares a rental sourcing guide which listeners can find at thefloralhustle.com/rental. Whether it's sharing her go-to options for different centerpiece designs or her favorite low price point ceremony features, Jen covers all bases on the importance of rental items in a successful floral business.Download my top rental items guide- thefloralhustle.com/rental

Ep 36Living your best Mom and business life
EBeing a mom and a business owner can be tough. In this episode we talk about ways to make you a more aligned business owner and living the motherhood you envisioned. Having both parts of your life running in synergy is something most Moms don't deserve it. You deserve it! Listen how to live with purpose and have the business and motherhood of your dreams.

Ep 35Stop Being Afraid to Say No to These Things - Mini Episode
bonusEIn this episode of the Floral Hustle Podcast, Jen speaks about the often challenging topic of saying 'no' as a business owner. She explores why it's okay and a necessity to set clear boundaries, dispelling the myth that new business owners aren't allowed to decline. She shares examples of boundaries you should set in your floristry business, including refusing non-revenue generating collaborations, distractions that don't contribute to your main goal, toxic clients, and any activity or relationship that doesn't make you happy or passionate. Jen also encourages listeners to feel confident in walking away from courses, books, or any investment that doesn't resonate with them, even if they've already spent money on it. She emphasizes that mental energy is an invaluable resource, and only what truly serves you and your business deserves it.

Ep 35How niching down has skyrocketed my business
EIn this episode of the Floral Hustle podcast Jen tackles the topic of niche marketing and its role in the success of her own business. Specifically, Jen shares her experiences working as a florist in the cultural wedding industry including Hindu, Muslim, Sikh, Pakistani and Somali weddings, among others. She discusses her relationships with multiple event decorators and wedding planners, the specialty of each decorator, and the working dynamics involved. Jen further shares why niche marketing can be an effective strategy for florists and gives various niche ideas within the wedding industry. This episode also includes useful tips on building business relationships and maintaining a profitable pricing structure.

Ep 34Does your energy level match your desired income?
bonusEMany people have big dreams of a 100k business but are putting less hours and less drive behind the business than matches their desired income. Ways to see if they are closer a match is tracking time, how you feel, how your business feels and look for areas that are falling behind. Then look at- am I putting in a 100K effort to support this? Its eye opening that you could be dreaming big but have lackluster communication , drive and passion to make it happen.

Ep 345 things to start outsourcing now
EIn this episode of the Floral Hustle Podcast, Jen discusses the importance of outsourcing tasks in her floral business to maintain both her success and sanity. She shares her top five tasks to outsource, including social media and admin tasks, bucket cleaning, organizing and prep work, accounting and tax advisory, and teardowns. By delegating these tasks to other professionals, she can focus on her passions and continue growing her business. Tune in to discover how outsourcing can benefit your business and give you the clarity and peace of mind you need to thrive.

Ep 33Literally, don't care- be yourself - Mini Episode
bonusEIn this episode, Jeni talks about negative feedback and how not to take it personally. We also talk about flipping the narrative of negative feedback is helping you repel the type of client you do not want and narrow your ideal customer even more. You can wallow in the self-pity of the feedback or you can harness your power and fuel that for your true purpose.

Ep 33Creating proposals that sell
EOn this week's episode, we're going to talk about sales in proposals and having a proposal that sells you, your company, your designs, your execution, and everything to that client. I do visually curated proposals. I have seen lots of proposals and I've done lots of different types of proposals. I do visually driven proposals so that when somebody opens this proposal, they feel their wedding. They can see the soft fluffiness of the blooms. They can see the bold colors, they can see the softness or the muted colors - and they can feel what their wedding is like.A lot of people are resistant and feel they can't do that kind of proposal, because it would take a lot of time, and they would spend more time in addition to meeting with the client for the consultation. This does not have to be that hard. You can simplify this process immensely. Tune in to this episode and learn the way you can add visual proposals to your process, painlessly.

Ep 32Deposits - My Entire Process - Mini Episode
bonusIn this episode of the Floral Hustle podcast, Jen shares her tips and insights on handling deposits in the floral business. She talks about simplifying the deposit process, offering clients different payment options, and how she handles the deposits she receives. Jen also discusses how she approaches special circumstances when it comes to keeping or refunding deposits and shares the importance of having a kindhearted approach in the business. Additionally, she touches on the topic of monthly coaching and the importance of growing revenue to solve various business problems.

Ep 32Three things holding you back in your business!
EIn this week's episode of the Floral Hustle podcast, Jen discusses the three things that may be holding you back in your business. She emphasizes the importance of consistency in building relationships, responding to clients, and posting on social media. Jen also talks about how having the right mindset and thinking bigger can lead to significant growth and success in your business. Tune in to learn how to overcome these challenges and achieve your goals in the floral industry.

Ep 31Forecast your year and how much to pay yourself- Tips and strategies to keep revenue on track - Mini
bonusNotes:In this episode of the Floral Hustle podcast, Jen discusses the importance of forecasting for your wedding floral business and shares tips on how to accurately predict and manage your finances. Learn how to use simple tools like Google Sheets to track your revenue, expenses, and profit margin, and understand how to make adjustments throughout the year to ensure you meet your income goals.

Ep 31Smart Sourcing
EIn this episode we talk all about optimizing your ordering and strategizing on where the best place for that item is.We talk through ordering through multiple wholesalers and sourcing direct from rose farms. Leave this episode prepared to smart source this wedding season.

Ep 30Should you raise your prices?
bonusIn this episode I want to talk about some of the signs that you should be raising your pricing.

Ep 303 ways to get more done
EDo you have a never ending to do list? Do you feel like you never make traction on your to do list? Here are three ways for you to ditch the overwhelm and get more done.#1 Lists- Use a notes app like Evernote to create folders for different subjects in your life. Capture things pouring out of your head so you can feel like you are not loosing things.#2 Sunday night prep- prepare for your week so you are setup for self. With Sunday night prep I make sure calendars are setup and filled up the info for everyone to be on the same stage. Then you can go through things like mail, figure out your plan for the week.#3 Make sure you are hiring the help you need to accomplish anything you have/need to be done. Most early entrepreneurs try to do it all and that gets you in trouble and leads to burn out. Having the help you need makes you feel more fulfilled.

Ep 29Inquiry? What to do next to close more couples! - Minisode
bonusWhen you get an inquiry the next steps are critical on wether you will end up with the wedding. I walk you through my consultation process that will help perfect your consultations for a higher average wedding and closing more couples.First thing you should do is make sure the inquiry is a good fit for business. Does the design match your aesthetic and is the budget in line with your minimum? Then I share my brochure that has starting at pricing in it. I then ask additional questions to make sure the inquiry is in alignment with the additional factors I have asked for further details on such as number of bridesmaids, if they need centerpieces, and the number of guest tables they estimate having. With this information I can determine if I need to educate them on their budget a bit or do I need to setup a consultation. With asking clarifying questions you are setting up your interactions to be worth your time investment.

Ep 29Ordering from Overseas
EThis episode highlights some essential factors to consider when sourcing products from overseas factories. - Sourcing is not limited to just China, as factories from other countries such as India, Pakistan, Bangladesh, Korea, and Thailand also participate in sourcing. - Alibaba.com and the Alibaba sites provide a vast range of countries and manufacturers enrolled in their supplier program, and so do other sites like DHgate. - There's typically a three-week shutdown of Chinese factories during Chinese New Year that buyers should note. To avoid delays, it's critical to place orders early during holiday seasons. - Asking for a real photo from a seller before ordering a sample is advisable, mainly to ensure that the product is not a mock-up and is what it actually looks like. - The shipping time for a product can vary depending on whether it is shipped by air or sea. The processing time also differs, similar to ordering from Amazon. - Checking communication in a timely manner with overseas suppliers is important due to the time difference. Many factories use translators, so clarifying misunderstandings is essential. - Paying through Alibaba guarantees that the factories listed will stand behind the terms of service. Alibaba has guarantees in place for payments made through their platform to ensure buyers are working with reputable factories. - There are reviews on the website to provide transparency on factory performance. A processing fee for payment protection on products is also involved. - It's crucial to remind shippers to use strong packaging to prevent damage to the product during shipping. - Samples are necessary to avoid surprises in size or color when the actual product arrives. It's advisable to request samples to be sent by air for items ranging from $50 to $150. - The pricing on Alibaba is generally more competitive than other sources, but other sources often offer fast shipping and allow customers to buy in lower quantities. - Customizations can be made to items listed on Alibaba, depending on the factory and the product being sold. - Customers can search for specific products on Alibaba and find them on the summary page, which is a collection of items under that search word. I hope these tips help you when sourcing from overseas, and I look forward to sharing more insights with you!

Ep 283 reasons to do a styled shoot - Minisode
bonusThe ping in your email is real with requests for your to participate in a styled shoot. Your heart flutters and sinks at the opportunity. With so many florists agreeing to any styled shoot because they think they are supposed to- let me tell you that is not what you need to do. You should be inspired and have the ability to do something that you have been craving to create. When you are inspired the work is often a fun experience to create and it usually is your best work you are putting out there.

Ep 28Prequalifying your inquiries to save time and avoid ghosting
EAvoid ghosting and spend time with customers that are more impactful and higher probability of closing. First thing I pay attention to is did the customer fill out all the information in your inquiry. If they did not- there is a high chance they are shotgunning pricing requests. I will give them an opportunity to answer the questions by asking again. I then am asking more details of their wedding to get a feel if their budget aligns with the floral needs they have. I also ask for inspiration photos for me to make sure it aligns with your design style.

Ep 27Making social media content simple Mini Episode
bonusSocial media should not just be pretty pictures. Your social media can of course be a place for pretty pictures but having a place for you to talk and help educate your potential clients. You should be driving your content around driving business, positioning yourself as an expert, showing your potential and help educate your client. You should also be focusing on driving connections with niche’s you target or venues you want to focus on.Walk through this strategy that will drive connects through your ideal client.Download our social media guide at thefloralhustle.com/social

Ep 27A content plan to attract your ideal client!
EStart going all in on the main client you want to attract.Posting on social media should be centered around who you want to attract. With these posts you should consider also what you love doing and highlighting that so you start attracting what you love to do and what you want to attract more.Here is one strategy-You want to attract more clients that are getting married at this venue you love. Clients at this venue have larger budgets and also the style of flowers you love to create.Step 1. You create a blog post on your website of a wedding you did at this venue highlighting what you can do, how beautiful your work is and more of what you want to attract at this venue.Step 2. You then make graphics about this wedding you featured in this blog post. You create a Instagram post graphic and take text from your blog post to post on Instagram. Use the venue’s hashtags and tag the venue in the post.Step 3. You can resize that post and create and Instagram story graphic. Then you can use the Instagram sticker saying - NEW BLOG POST and then link the url from your blog.Step 4. Resize that graphic again to a Pinterest image. Create a total of 10 Pinterest graphics and use photos from your wedding highlighted in the post and have that link to your blog post. Trickle these out via a scheduling tool.Step 5. Next level- create a long form video tagging the video talking about areas you can put floral and share your excitement about the venue. Tag the venue and use their hashtags.Step 6. Make a reel with a quick 30-60 video of you talking about a fun idea for that venue, key floral considerations or something that speaks to that couple and that would benefit them to watch your video. You could also make a reel with trending music with a carousel of images from that wedding.

Ep 26What should you do with unreasonable clients?
bonusSome clients are flat out difficult. You struggle to answer why you should even be working with them. How do you stick up for yourself but still try to get business to fill your schedule. Sometimes you will need to walk away from unreasonable clients. Sometimes you will need to stand up to a client with unrealistic expectations and nicely explain that what they want will not work with their budget. Often you will need to educate your client because they have no idea what things cost and you need to show them in a nice way- that they cost way more than the current budget.Often when you are frustrated it is hard to educate someone who seems impossible. Pricing transparency is part of educating. If they get a brochure before meeting they have part of the education already. Just continue to show them simple math

Ep 26Wedding Event Production Timelines
In this episode I break down the day by day production of wedding week.Monday- I normally get roses delivered so they have a day to fully hydrate before processing.Tuesday- Pickup up local wholesaler flowers, process roses, do processing of other flowers.Wednesday- Start designing- Bouquets first, vase arrangementsThursday- Greening foam, start personals and hydration chamber them.Friday- Wrap bouquets, finish foam work, pack things up
Ep 25What should you do with an inquiry that comes in to avoid being ghosted
bonusWhen you get an initial consult my first step is to start to help educate a client on pricing of flowers. In my response with asking key questions about their wedding I attach a brochure to help them get an understanding of costs.Other questions I ask to help understand if they did note a budget so I can get more information to see if their budget is realistic.How many bridesmaids do you have?In addition to personal flowers do you need centerpieces?If you need centerpieces what is your approximate guest count?Can you send me your Pinterest board or 3 images that captures your floral vision?From a floral perspective what is one area you would like to focus on with your floral budget?If they do not have budget noted- ask again. I see you did not fill out the budget section of my inquiry. Normally peoples budget for basic floral wedding needs is 10-15% with that in mind do you have any initial budget guidance so I can start formulating ideas for your wedding.If this looks like responses that are in alignment with your design style and the pieces make sense with their budget then I will setup a time to meet to go through and formulate a formal estimate.Then I make a Bloom board which is a visual proposal in Canva.I put a deadline of 7-10 days and then followup if I have not received a reply within 3 days.This process has transparency around pricing that helps you have customers that understand your basic pricing structure before you move forward with investing time in proposals and consultations.

Ep 25How to change your entire business in 3 months
Its a lofty goal to say change your entire business in 3 months, but it is possible I’ve done it.What needs to change in your business?Sales? Profits? Not attracting enough leads? Attracting the wrong kind of leads? Are you in survival mode in your business and your life? Logistic breakdowns? Expenses out of control? Does your business feel overwhelming? Lack of fulfillment?The different sections of change needed need to be broken into sections to attack.Mindset-Your business and life together- Work/Life balanceNot enough leads- Wrong type- Marketing issueSales/Profits - Process breakdown.Mindset-Start building habits to support the version of you want to be.Start reading 10 pages of self development books a day.Positive affirmationsMeditationExercisingWork/Life Balance-You need to go and define what success looks like and how you want your business and life to fit together. Define success so you know the goal and vision moving forward.Not enough leads- Wrong type of leads-Are you putting 110% of your energy into getting there? Are you taking daily action to move towards your goals. What daily action will help kickstart your business. Start digging into what does your brand say? What is it attracting?Sales/ProfitsDive into what your profit margin is and is that where you want to be?For your goals what would your weddings need to look like. Average pricing, costs, profit margin and so on.What plans or actions can you take to attract sales.Are you networking with people that can make a difference in your business? That are in front of your ideal customers?Are you processes in place so you are not making last minute ordering decisions? Estimating your orders to not over order and eat away at your profits? Underordering to make last minute decisions.-

Ep 24How do you stand out in the crowd of florists
bonusWhat makes people stand out? What makes a business stand out and what makes a business owner stand out?What do you want your stand out- be bold and different from the competition. How do you want to stand out as a business owner? How do you want to stand out in your life?Show work that is innovativeShow how your business is different.Does you business deliver educational value?Identify what stands out in your business. What makes someone want to book with you?Communication- Timely and concisePresentation- Visual proposals that sell!

Ep 24Wedding season pep talk
This week - I'm going to give you a wedding season pep talk because I literally just had to give this to myself. The other night was looking at my calendar and I had just met with my decorator friend and like things felt heavy - it's gonna get real this year again!I'm very transparent and I want people to know that everybody struggles. I was worried - how am I going to do all of these things?I've made promises to myself. To make sure that I'm doing two podcasts a week to make sure I'm showing up on Monday, posting on social media and showing up in my social media and interacting and creating value, to make sure I'm sending an email that adds value.I stood back and said snap out of it!I don't do overwhelm. How am I going to fix it? What strategies am I going to put in place to help this feel lighter, feel easier?And then - I wondered if all my Flower Friends are trying to figure their stuff out right now and feeling the same way.Tune in to this episode to hear what you can do now to make sure you are prepared for wedding season - from actions you can take with your staffing, equipment and your own mindset.Check out my social media guide. thefloralhustle.com/social

Ep 23Are your friends holding you back in your business?
bonusYou may heard you are the sum of the 5 people you hang out with the most. Those 5 friends could be- you parents, spouse, best friend and similar people in your life. Look at your friends- are they just getting by? Are they kicking butt and taking names- reaching and setting goals. Are they healthy? Stressed? Complaining? Happy? What are the traits that describe those people- that is what you are soaking up and that is driving you to your current position and state in life. You can change that- people can make an exit and you can bring in positive influences to fill those rolls. Your probably wondering how do I get these positive influence. You need to start putting yourself in scenarios that would foster those types of people. Podcasts, books and other personal development can also help you on your path to getting into a state of mind that will attract those types of friendships. Changing your circle will grow you in so many ways.