The Fearless Business Podcast

Aleric ( al-er-ic ) Heck started out on YouTube 10 years ago by building the largest app review channel on the platform, AppFind, with over 400k subscribers. He discovered the power of YouTube Ads 5 years ago and ran highly profitable campaigns for dozens of companies all over the world. Now, he helps entrepreneurs & marketers harness the power of YouTube Ads to grow & scale their businesses through AdOutreach. Aleric has been on YouTube for over 10 Years & scaled his first channel on YouTube to over 400k+ subscribers. His company AdOutreach has helped hundreds of clients leverage the power of YouTube Ads to generate a collective 8-figures in revenue. Aleric is also a member of the Clickfunnels 2-Comma-Club. During the episode we discuss: YouTube Ads for High Ticket Sales YouTube Ads for Business Coaches YouTube Ads vs. Facebook Ads How to Craft a Winning YouTube Ad Aleric's Entrepreneurial Journey into YouTube Ads Aleric also very kindly volunteered his FREE GIFT for you lovely listeners: Ad Outreach Video - https://www.adoutreach.com/gift (so worth watching and implementing!!!) and his YouTube Ads Webinar: https://www.adoutreach.com/webinar How to contact Aleric: LinkedIn: https://www.linkedin.com/in/alericheck Facebook Page: https://www.facebook.com/alericheck A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz Website Address: https://www.adoutreach.com

A message from Dino Tartaglia - Heading for my bus pass (as I write this (not literally, but in years 😉), I've taken my original training as an Electrical & Electronics Engineer, then Chartered Engineer and finally as a Business Development guy, and used this to advise, troubleshoot, build, shut down and otherwise help 1,000+ companies from Globals to kitchen-table operations, in 20+ countries, across 5 continents for 30+ years. Part-mentor, part-coach, part-troubleshooter and ALL business, I've been operational in the online space for a couple of years now running Success Engineers as a JV with my good friend, Simon Hartley, World Class Sports Psych and Coach. We help Expert Business owners clarify & simplify what they are in business to do (which they've often lost sight of), and then help them achieve exactly that. We've developed a different way of looking at business and how it is (and should be) run and our real M.O. is taking insights from the very best in the world and helping others adopt those principles to improve their personal performance, their team's performance (where relevant) and the performance of their business. On this episode we discuss: Concept: The Boat [Components of a Successful Business Vehicle] Concept: Character-led Business. Why mindset is not the real success factor in business... "Traits before States" Philosophy: Better Thinking Builds Better Business Idea: Choosing your client based on Character and Disposition, not just demographics & psychographics, etc Approach: Seduced by Complexity. Why Simple is Best (Tina Turner had it [almost] right) How to contact Dino: LinkedIn: https://www.linkedin.com/in/dinotartaglia/ Facebook Page: https://www.facebook.com/DinoLTartaglia Twitter: https://twitter.com/SuccessDino Instagram: https://www.instagram.com/successengineers Website: https://www.successengineers.co/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Live interview with two amazing people, husband and wife partnership, Adam and Kerry Altman Anderson, founders of Whole Life Entrepreneurs. With 21 businesses to their name, including 14 fails but one very successful acquisition, their journey brought them close to divorce at time’s. We learn about the strategies entrepreneurs need to succeed in a Family Business. Check out their page: Whole Life Entrepreneurship - https://www.facebook.com/wlemission/ Website: http://wlemission.com Twitter: https://mobile.twitter.com/WLEMission Instagram: https://instagram.com/wlemission/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

David Jenyns’s entrepreneurial journey begins back in his early 20’s when he sold Australia’s most love sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from developing and branching retail stores, to found one of Australia’s most trusted digital agencies, Melbourne SEO & Video. He’s an Amazon bestseller, lover of processes and procedures and the founder of systemHUB. Recognised as a high achieving entrepreneur, you will find many of David’s keynote presentations on YouTube including: TEDx, WordCamp and Problogger. David is the founder of a company called systemHUB who helps business owners step back from the day-to-day operations of running their business. To do this they have developed a system to extract, organise and optimise best practise systems, processes and checklists from your business. Yes! Through this process, your business can run without you. Imagine, your business running like a finely oiled machine with team members following systems and processes to deliver products and services to your predefined standard. It’s easier than you think. We’ve already helped hundreds of business owners like you - let’s see if it’s a good fit for you. https://www.systemhub.com/the-details/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Your New Years Resolutions WILL FAIL Why? Well, there are three main reasons: REASON #1 Your New Year Resolution is simply TOO BIG. If you want to succeed at your New Years Resolution then START NOW. You need to start planning your resolution now, breaking your big goal down into smaller achievable milestones. Otherwise, you'll start on Jan 1st and the goal you've set for yourself will simply be too big. A resolution is for life NOT JUST for New Year. Better to CHOOSE TO START YOUR RESOLUTION NOW... ...Than to put it off for another Month until you are "forced" into taking action. REASON #2 You are fighting the Reptile part of your brain. When you start in the New Year, you will immediately be triggering Fight, Flight or Freeze because you are trying to do something that you've been putting off until now. You haven't got your brain comfortable and desensitised to the new behaviour patterns. This is the most likely reason you will fail because those first 30 days will feel really bloody uncomfortable. So, start training your reptile NOW. REASON #3 You did it just because it's a New Year Resolution. Basically your "WHY" needs to be much stronger than it's a New Year Resolution. You must have a specific goal in mind to achieve with your new lifestyle change, as well as determined the activities you'll be doing to achieve that goal and FINALLY have a MASSIVE DESIRE to achieve the goal. Otherwise, you'll be apathetic towards your resolution and not complete it. Check out my websites: https://robinwaite.com and all of my free resources here: https://fearless.biz A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Karthik Vijayakumar is a Storyteller, Conversationalist and founder of Top 10 Entrepreneurship Podcast, Design Your Thinking. Design Your Thinking attained over 250,000 downloads in the first year. His show episodes currently do over 10,000 downloads per month across audio and video. On the Design Your Thinking Podcast, Karthik interviews creators, entrepreneurs and rebels who’ve broken the rules, are changing the game, creating WOW with whatever they do, to uncover hidden stories, how-they-did-what-they-did and lessons they learnt in the process. During the interview, Karthik very kindly offered our listeners his manifesto - How to Follow Your Heart and Thrive in a Highly Distracted World - which you can download here: https://designyourthinking.com/getmanifesto/ (no email required) Please do also check out the Design Your Thinking website: https://designyourthinking.com/ And download the podcast here: https://podcasts.apple.com/us/podcast/the-design-your-thinking-podcast/id1165020553 A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Kate Hunter is an Executive Coach who helps high achieving Women to revive & redefine their Purpose, Mind-Set and Goals, to achieve success on their terms, through her proven Coaching programmes. Don’t Wait Until You’ve Finished Climbing, To Realise You’re On The Wrong Ladder. Another pay increase, a fancier job title, the name on your office door. To anybody watching, your life looks pretty damn great. So why does work feel like such a chore? Success doesn’t always equal happiness. The two are not mutually exclusive. In this episode Kate introduces the listener to the Ikigai model, Ikigai is a Japanese term for Purpose, AKA your reason for getting out of bed. It’s that sweet spot of getting paid to do what you love. Throughout your life, your ikigai will shift; it’s never too late to revive and redefine. You can find out more about Ikigai here: https://www.linkedin.com/pulse/ikigai-finding-sweet-spot-getting-paid-do-what-you-kate/ Kate mentioned the Chimp Paradox: https://www.amazon.co.uk/Chimp-Paradox-Management-Programme-Confidence/dp/009193558X/ We also broke down what's amiss in the coaching and consulting world, with coaches spending $1,000s on training and certifications yet neglecting the core business skills around attracting clients and getting paid what you're worth. You can check out Kate's private FB Group "The Lounge for High Achieving Women": https://www.facebook.com/groups/366186747331767/ Find Kate on LinkedIn: https://www.linkedin.com/in/kate-hunter-%F0%9F%8C%9F-executive-coach-8662ab10/ And also via her website: https://www.kate-hunter.com/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Paul Maskill - business coach, multiple business owner, entrepreneur and host of the Business Owners Freedom Formula Podcast. Paul works with business owners who are looking to make simple culture changes within their businesses which lead to increased turnover and more freedom. We discussed a lot, most notably the 5 Mistakes Business Owners Make when it comes to Culture: Using "I", "me" and "my" instead of "We" when referring to your business and team. Delegating tasks without responsibility or understanding of what's involved. Not having team meetings (or checking in with yourself regularly if you're a solopreneur) Delegating tasks without there being proper systems or processes in place. Hiring for talent instead of "family fit" - you can have the best performer but they might alienate themselves from the team and disrupt things too much. Discover Real-Life Business Insights Curious about how fellow entrepreneurs are navigating the ups and downs of running a business? One of the best ways to learn is through the authentic experiences of other owners. Dive into a variety of testimonials, client case studies, and personal stories that shed light on both successes and the occasional face-palm moments. Getting Smart with Financial Planning Paul and I didn’t just stick to culture and team, money talk inevitably snuck in (as it does). Small business owners wear enough hats to fill a walk-in closet, so keeping an eye on the numbers isn’t just a “nice-to-have.” It’s essential if you want your business to thrive instead of stall. So what works when it comes to financial planning for growth? Here’s how Paul breaks it down: Treat Cash Flow Like Oxygen You wouldn’t leave for Everest with half a tank, right? Paul recommends managing your cash flow weekly, know what's coming in and going out, and plan for any hills and valleys ahead. Tools like QuickBooks or Xero can help here, but whatever you use, watch those numbers like you’d watch your fantasy football scores. Budgets, Not Just for Big Corporations Creating a realistic budget isn’t about being stingy, it’s about giving your decisions a solid foundation. Factor in not just expenses, but also those unpredictable “oh look, the coffee machine exploded again” surprises. Reviewing your budget monthly (not letting it gather digital dust) puts you ahead of the herd. Strategic Investments vs. Panic Spending Growth often tempts you to throw money at the first shiny thing, Paul suggests the opposite. Every investment, whether it’s hiring, training, or new tech, should align with your long-term vision. Ask, “Will this move the needle a year from now, or is it just a quick fix?” Lean on Advice, But Trust Your Gut Whether it’s picking up tips from Dave Ramsey or studying Warren Buffett’s moves, learning from others helps. But at the end of the day, your business, your context. Three quick financial wins Paul swears by: Keep a rolling 90-day cash reserve (breathe easier during lean months) Automate savings for taxes and big purchases, future-you will be grateful. Block a non-negotiable slot each week to review your numbers, no excuses. Financial planning doesn’t have to be scary or spreadsheet-obsessed. Approach it as a tool for your freedom, the same freedom that inspired you to build a business in the first place. Financial Forecasting: Giving Your Small Business a Crystal Ball A lot of small business owners treat financial forecasting like Brussels sprouts, something you know you should do but keep pushing to the back of the plate. But, just like those sprouts, forecasting is actually good for you (I promise, much less mushy though). At its core, financial forecasting is about peering around corners. It lets you map out where your business is headed, sidestep potholes, and, crucially, plan with genuine confidence instead of crossed fingers. How Do You Get Started? Establish Baselines: Start by digging into your recent sales, expenses, and profit margins. Patterns here are gold. Make Honest Projections: Use those patterns to forecast future sales, identify quiet and busy months, and map out expenses you know are coming (annual software renewals, team bonuses, those inevitable coffee machine repairs). Scenario Planning: Build in a few “what if” scenarios. What if you land that dream client, or lose your biggest one? What would it mean for cash flow? Why Bother With Forecasting? You’ll spot cash gaps before they hit, giving you time to plan rather than panic. It helps you set realistic targets (rather than vibes-based goals). Banks and investors love seeing a founder who knows their numbers. Remember, even giants like Starbucks and Pret weren’t built without some heavy-duty financial napkin-scribbling. You don’t need a crystal ball, just a willingness to look ahead and tweak as you learn. And, pro tip: apps like Float, Futrli, or even good ol’ Excel will make you look way more organized than you feel. Here’s how you can connect and grow: Listen and Learn: Tune in to candid inte

Jo Dodds works with home based coaches and consultants to improve their productivity, wellbeing and business success in these days of overwhelm so they can ‘live more’. We work with my 5 Fundamentals of Simplify, Systemise, Share, Self Care and Sustain within my online membership site, focused around Community, Accountability, Learning and Materials. https://powertolivemore.com Https://twitter.com/jododds https://www.facebook.com/groups/usingyourpowertolivemore/ https://www.facebook.com/powertolivemore/ Https://LinkedIn.com/in/jododds A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

The Cancer of 2-Minute Tasks; if something needs to be done more than once, find a way to never have to do it again! Our guests today are Peter Daley-Dickson and Pieter de Villiers of The Lazy Entrepreneurs who specialise in Whole Business Automation. If you are, like many other business owners, swamped by the day to day, trying to find a different way to work. If you feel that your business is running you or taking over your life, then this podcast episode is for you. If you want to know more about their Accelerator Programme then please check out: https://thelazyentrepreneurs.org/fearless You can check the guys out on Facebook: https://www.facebook.com/WeAreTheLazyEntrepreneurs/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

My guest this week is the master of disruption and branding expert, Danny Matthews: Danny founded, Mortgy, an app which disrupted the Mortgage market by making the application process so much more simple. Danny was approached by a series of investors, but felt that the "app had done it's job well" and that there was nothing really for people to invest in. So, instead made it available for the greater good. That process of creation and design led to Danny founding The danny&co. design studio which came about because of a deep desire to create powerful brands with people I believe in. During the interview we discuss the power of branding, business automation, buffer, zapier, scheduling tools and the benefits they bring to businesses. If you'd like to know more about Danny, jump onto his LinkedIn: https://www.linkedin.com/in/theactualdanny/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

It's not often you get to hang out with a multiple bestselling author, one of the top 1% of coaches IN THE WORLD, and a genuinely all round decent Aussie at that. My guest this week is Andrew Priestley, a business leadership coach specialising in the applied psychology of achievement and having confidential coaching conversations with clients. Andrew developed the award winning Business Leadership Development model that explores the five principles of highly effective leaders. Andrew's books include: Starting - https://www.amazon.co.uk/Starting-might-have-business-idea/dp/0995605165/ Sales Genius - https://www.amazon.co.uk/Sales-Genius-sales-professionals-secrets-ebook/dp/B07GZVWNX4/ The Money Chimp - https://www.amazon.co.uk/Money-Chimp-Andrew-Priestley/dp/0957544073/ Fit for Purpose Leadership - https://www.amazon.co.uk/Fit-Purpose-Leadership-highest-value-best-practice-ebook/dp/B074TQ6L41/ Among many more. Andrew gave so much gold that we had to split his interview up into two episodes so please do go back and check out Part One on Episode #20 of the Fearless Business Podcast. During the interview, we discussed Jay Abraham's statement that "Most small business owners simply don't know how to articulate their value" and "the ability to make the right calls" when the chips are down, and also how important the five core pillars are that lead to growth: Impact Connection Joy Discovery/Exploration Respect If you want to reach out to Andrew you can do so here: LinkedIn: https://www.linkedin.com/in/andrewpriestley/ Web: https://andrewpriestley.com/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

It's not often you get to hang out with a multiple bestselling author, one of the top 1% of coaches IN THE WORLD, and a genuinely all round decent Aussie at that. My guest this week is Andrew Priestley, a business leadership coach specialising in the applied psychology of achievement and having confidential coaching conversations with clients. Andrew developed the award winning Business Leadership Development model that explores the five principles of highly effective leaders. Andrew's books include: Starting - https://www.amazon.co.uk/Starting-might-have-business-idea/dp/0995605165/ Sales Genius - https://www.amazon.co.uk/Sales-Genius-sales-professionals-secrets-ebook/dp/B07GZVWNX4/ The Money Chimp - https://www.amazon.co.uk/Money-Chimp-Andrew-Priestley/dp/0957544073/ Fit for Purpose Leadership - https://www.amazon.co.uk/Fit-Purpose-Leadership-highest-value-best-practice-ebook/dp/B074TQ6L41/ Among many more. Andrew gave so much gold that we had to split his interview up into two episodes so please do listen out for Part 2 in a few days. During the interview, we discussed Jay Abraham's statement that "Most small business owners simply don't know how to articulate their value" and "the ability to make the right calls" when the chips are down, and also how important the five core pillars are that lead to growth: Impact Connection Joy Discovery/Exploration Respect If you want to reach out to Andrew you can do so here: LinkedIn: https://www.linkedin.com/in/andrewpriestley/ Web: https://andrewpriestley.com/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

We have a fantastic guest on today's Fearless Business Podcast in the guise of Nicholas Hill, sales process specialist and Founder of Serve to Sell. Nick and I went into a lot of detail in this episode on the benefits of setting up events as a form of marketing for Coaches and Consultants. he dropped a number of value bombs including: Free, Mid & Premium Events Following Up before/during/after the Events Sponsorship Packages / Sponsored Speakers Optimising the process through having bad experiences at events Nick has also shared two great resources with you: FREE GUIDE (no opt ins) - on Nick's website: www.servetosell.co.uk/guide And he also recommended reading "Book Yourself Solid" by Michael Port: >>> https://www.amazon.co.uk/Book-Yourself-Solid-Reliable-Marketing/dp/1119431220/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Mai-Kee is a Launch Strategist, & Conversion Copywriter for Personality Driven Online Course Creators ➣ IN A NUTSHELL: I'll help you define your Brand DNA and weave it in your sales messaging throughout your funnel for your online launch, so it actually sounds like YOU. Whether it's a digital course or a LIVE group program you're launching, I'll take you through my The Black Belt Ethos™ framework - leveraging the power of empathy to coach your prospects towards the conversion. My website: www.MaikeeTsang.com (this will have my Instagram + Podcast links) Launch Freebie: https://launchguide.maikeetsang.com/ The Copywriter Club Podcast: https://apple.co/2JLuofO The Copy Cure (a copywriting course for fundamentals in personality-driven copy): https://thecopycure.com/ Copyhackers (online courses for in-depth copy training) https://copyhackers.com/ Book Recommendation: Breakthrough Advertising: https://amzn.to/30MjsUP A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

here's the trick: it's not just about picking a bigger number and hoping your clients go along with it. If your costs increase, or if you’re delivering more value, you have every right, and sometimes a genuine need, to raise your prices. The key is to be open and honest with your clients about why the change is happening. Use your emails, blog posts, or even your social media to clearly communicate the reasons behind the increase. Raising your prices is also the perfect opportunity to remind your clients of all the benefits they get from working with you. People aren’t just paying for your time, they’re investing in your skills, knowledge, and the transformation you offer. And if you’re feeling adventurous, rolling out a new product, service, or even a “premium” version can make a higher price feel natural and justified. Clients are often happy to pay more when they see additional value, think free delivery, bonus features, or special access. A little transparency and a dash of extra value can go a long way, often resulting in stronger relationships and more sales. And remember: when you confidently own your pricing, your clients will feel that confidence too. Staying Competitive: The Power of Monitoring Your Market Just like you wouldn’t set off on a road trip without checking the map, you shouldn’t price your products or services without keeping an eye on what’s happening around you. At Fearless Business, we know that regularly checking in on your competitors and your clients is a crucial part of pricing confidently. Here’s how it works: Know What the Market Is Doing: By keeping tabs on your competitors’ prices, you spot trends early. Maybe a rival starts charging more for a premium service, or perhaps someone offers a tempting low price. When you’re aware, you can decide whether to adjust your own prices, highlight what sets you apart, or refocus your marketing message. Listen to Your Clients: Nothing beats direct feedback. Run satisfaction surveys or simply ask clients how they feel about your pricing. If you consistently hear that something feels “expensive,” it doesn’t always mean you need to lower your price, it might just be time to better explain the value you deliver. Test and Tweak: Pricing isn’t carved in stone. Play with different strategies for different offers or markets. For example, Apple charges a premium because they pair their iPhones with unbeatable design and service. You can do the same by highlighting what makes your solution extraordinary. Measure What Matters: Track which products or services are your bestsellers, and make sure they’re giving you healthy profit margins. Adjust pricing based on real results, not just gut instinct. Building a sustainable business is about giving yourself permission to adapt, test, learn, and evolve. Stay curious, keep learning, and never be afraid to tweak your approach as you gain more insight into your clients and your competition. Why You Should Keep a Close Eye on Your Prices Let’s be real, pricing isn’t a “set it and forget it” affair. Markets shift, competitors get clever, and customer expectations are on a never-ending rollercoaster. If you want your business (and your peace of mind) to stay solid, regularly checking in on your pricing is a must. Here’s why it matters: Stay Ahead of the Curve: If your competitors suddenly drop or hike their prices, you want to know before your customers do. This gives you the chance to react strategically, without scrambling or undercutting your value. Connect With Your Clients: Open conversations with your customers, through feedback or quick surveys, can reveal if your pricing feels too steep or, on the flip side, worryingly cheap. Sometimes it’s not about the number, but whether you’re truly showing the worth of what you offer. Spot the Winners: Tracking which products or services are flying off the shelves (and which are gathering dust) helps you spot trends and direct your efforts toward what brings the best margin. Fine-Tune Your Strategy: Pricing isn’t just about making more money. It’s about building trust, showing your confidence, and finding that sweet spot where you get paid what you deserve while keeping clients thrilled with their results. By being proactive with your pricing, not waiting for a crisis, you’re setting up your business for resilience and growth. And as we guide you to confidently attract leads at your premium rates, just know: paying attention to your pricing is one of the smartest wins you can lock in. Why Researching Competitor Pricing Matters Now, before you can confidently set your own prices (or hike them up to where they deserve to be), it’s essential that you first peek over the fence to see what your neighbors are charging. Why? Because understanding competitor pricing positions you to make smarter decisions, not just wild guesses. Think of it like this: if you price your offer way below industry standards, you risk undervaluing your own expertise and attracting bargain hunt

Chris Murray the Managing Director of Varda Kreuz, one of the UK’s most innovative Sales, Customer Service and Management training and development organisations. Chris has also written a few books and articles - including two Amazon #1 Best Sellers - "The Extremely Successful Salesman’s Club" and "Selling with EASE" Chris shared with us four steps that will help ease friction in your sales process: Perfect your client avatar. Sales isn't always about being put in the room with the right people. How to spot a prospect with a "bleeding neck". Get out there and start helping people. There are some amazing resources available on the Varda Kreuz website: http://1stsalestraining.co.uk/ Chris also mentioned a number of books and resources which you should check out: Perry Marshall - "80/20 Marketing": https://www.amazon.co.uk/80-20-Sales-Marketing-Definitive/dp/1599185059/ Daniel Priestley - "Oversubscribed": https://www.amazon.co.uk/Oversubscribed-How-People-Lining-Business/dp/0857086197/ Felix Dennis - "How to Get Rich": https://www.amazon.co.uk/How-Get-Rich-Felix-Dennis/dp/009192166X/ Jim Rohn - "Disgust, Decision, Desire": https://www.youtube.com/watch?v=LtjyexJ4xqI Looking for More Inspiration? If you're keen to dive deeper into motivational or business-focused insights, there’s a wealth of great reading and viewing out there. For fresh perspectives and advice, consider exploring thought leadership on platforms like Quora, Medium, or Substack. If you prefer learning via video, YouTube hosts countless channels dedicated to business strategy, personal development, and entrepreneurial journeys, plenty to keep your momentum going. A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Which marketing strategy consistently delivers the best ROI? Over the last ten years, we’ve spent thousands of hours testing and executing dozens of different strategies. In total they’ve produced over 50,000 customers and have generated significant revenue. But which strategy consistently delivered the highest ROI? The clear winner, with a 16X ROI, is the customer win-back campaign. And these campaigns can deliver a superior ROI for almost any type of organization. That’s why businesses ranging from small SaaS companies to billion-dollar enterprises like Dollar Shave Club use them. Why do they work so well? It boils down to this … It’s tough to get a new customer - but it’s relatively easy to win a former customer back. Dan talked about their unique 4-Step Process: Survey 10 previous clients and ask them why they left. Narrow their reasons down to 3-4 key reasons. Now reach out to your past clients and ask them which of the four reasons did they choose to leave. Create a marketing campaign around the one reason which stands out and address the problem with a new solution. BONUS - Build partnerships to re-market to new and existing customers. Dan talked about several books and business resources: The Harvard Business Review, March 2016: https://hbr.org/product/harvard-business-review-march-2016/BR1603-MAG-EN 7 Habits of Highly Effective People: https://www.amazon.co.uk/Habits-Highly-Effective-People/dp/0684858398 Outliers – Malcolm Gladwell: https://www.amazon.co.uk/Outliers-Story-Success-Malcolm-Gladwell/dp/0141036257/ Focus – Daniel Goleman: https://www.amazon.co.uk/Focus-Hidden-Excellence-Daniel-Goleman/dp/1408845881/ Blue Ocean Strategy: https://www.amazon.co.uk/Blue-Ocean-Strategy-Expanded-Uncontested/dp/1625274491/ If you’d like to contact Dan personally: you can email him [email protected] I would also highly recommend hopping onto https://customerwinback.com/ and completing their ROI Calculator and also watching the Four Minute Case Study Video. And finally if you’d like to connect with Dan on LinkedIn you can do so here: https://www.linkedin.com/in/danmpfister/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Some of the following as well as 77 Marketing Ideas to Try for Your Coaching, Consulting or Freelance Business: Lay a brick a day / imperfect action daily / Rome wasn’t built in a day Set up tools, reminders, notifications make a plan and write it down Trial and Error What works for me won’t work for you Unicorn marketing… If you’re not willing to put the effort or time into marketing, then walk away now, it is harder than it’s ever been. However, if you commit, then you will get results. If you do nothing you’ll never know what works and what doesn’t work. Download the FREE PDF guide: Just in case you need the associated PDF doc then here it is: https://drive.google.com/open?id=1PTMTbLVTlIAg_v1ZUcb5ASJ8dZP0Qoid And also for all of our Fearless Business FREE Resources, please visit: https://fearless.biz/resources/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Jon Buchan is the leader of a 11,000+ strong community dedicated to the "Charm Offensive" approach, a unique cold sales approach which is uniquely powerful and really works. His approach has led to booking meetings with the likes of Redbull, Pepsi, Hewlett Packard, Symantec, and countless other global brands and corporations. Jon now helps ambitious founders and sales teams stand out, book sales opportunities with their ideal clients, and build their influence online. Jon Buchan’s Accidental Breakthrough with Cold Emails Jon’s story begins with a simple but daring experiment, crafting a cold email to total strangers in the hope of landing fresh business. What happened next was nothing short of serendipitous. That single email, written almost off-the-cuff, cut through the noise, lighting up inboxes and opening doors to impressive clients like Red Bull, Pepsi, and Hewlett Packard. Jon realised he’d stumbled onto something special, a quirky, human approach to copywriting that didn’t just work for cold emails. This method turned out to be just as powerful in all corners of sales and marketing, whether that’s email marketing, Facebook ads, or sales pages. By mixing wit, honesty, and a bit of personality, Jon discovered a formula that truly gets results where others fall flat. Harnessing Radical Candour and Humour in Cold Outreach If you’ve ever shuddered at the thought of sending a cold email, you’re not alone. Most of us freeze up, terrified we'll sound desperate, or even worse, utterly forgettable. But what if you could actually enjoy the process and start real conversations that land you dream clients, just like Redbull, Pepsi, and HP? Jon Buchan’s journey offers a refreshing twist: he discovered, practically by accident, that blending radical candour with humour gets attention in all the right ways. Instead of safe, robotic messages, he advocates for emails that stand out by being open, a bit cheeky, and 100% human. Think less “Dear Sir/Madam,” more “I’m writing to you because, frankly, you seem way too interesting to ignore, and I promise, no hard sells or boring pitches.” Here’s how you can use this approach in your own campaigns: Be honest, and bold: Forget corporate fluff. Acknowledge why you're reaching out and why it feels awkward, then shift into exactly how you can help. Lighten up: Inject humour into your message. A clever subject line or witty opening sentence can work wonders to break the ice (Jon’s emails have opened doors at some of the world’s most recognized brands). Short and sweet: Don’t ramble. Make your point quickly, just as you’d do if you were talking to a busy CEO at Starbucks. Make it about them: Flattery can be irresistible, but be genuine. Mention something specific about their business or recent work that honestly caught your attention. Done right, this mix of honesty and personality not only helps you avoid the spam folder, it makes the whole process far more enjoyable for everyone involved. And, as Jon shows, it can lead to the kind of responses (and meetings) that transform your pipeline. During my interview with Jon we discuss: How marketing is about repelling the wrong sorts of clients from our businesses as much as it is about attracting the right clients into our business – and if you’re going to do that at least let’s make it a fun process. How imperfect action every day beats perfect action hands down. Forget the platitudes and be mindful about how you utilise your time because life is too short. Jon also mentioned Dave Trott’s YouTube Channel where he talks about 3 simple steps in marketing: Attention (Jon recommends using humour) Communication (your needs) Persuade (offer something of value in return) Dave Trott’s YouTube series: “The Art of Persuasion” is here: https://www.youtube.com/watch?v=tYsPAGj6_hU Jon’s FREE GIFT to you all is here: https://charm-offensive.co.uk/free And finally the Charm Offensive Facebook group: https://www.facebook.com/groups/charmoffensivegroup/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Ollie Trew is the Founder of the Spiritual Entrepreneurs Club, a Spiritual Business Coach and organiser of spiritual business events and retreats all around the globe. In today's episode we discuss: What is a Spiritual Business? What makes spiritual business owners stand apart from other businesses? Why it's important to bring freedom and fun into running a business, ergo Richard Branson Blue ocean versus red ocean strategies The makeup of a spiritual business in terms of energy, alignment, focus, leverage and sense of achievement. You can join The Spiritual Entrepreneur Club here: https://www.facebook.com/groups/spiritualentrepeneurclub/ Connect with Ollie himself on Facebook: https://www.facebook.com/ollie.trew A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Angie McQuillin is a Confidence and Career Success Coach. She specialises around topics of confidence, resilience, assertiveness, and career development, with over 20 years of research in her coaching specialisms. She works with people privately in 1-2-1s but also works with corporates too. During the interview we discuss: The psychology behind how we build belief system How this impacts how we interpret the world Difference between someone resilient and someone who is not Model of value-based living How to make each event a success even if you don't 'win' You can find Angie here: LinkedIn Profile URL - https://www.linkedin.com/in/angiemcquillincoaching/ Facebook Page - https://www.facebook.com/angiemcquillin And finally, the resources Angie Recommends you check out can be found here: Gary Bishop – Stop Doing That Sh*t https://www.amazon.co.uk/Stop-Doing-That-Sh-t/dp/0008344418/ Gay Hendricks – The Big Leap https://www.amazon.co.uk/Big-Leap-Conquer-Hidden-Level/dp/0061735361/ Tim Ferris – The 4- Hour Work Week https://www.amazon.co.uk/4-Hour-Work-Week-Escape-Anywhere/dp/0091929113/ Prof Steve Peters – The Chimp Paradox https://www.amazon.co.uk/Chimp-Paradox-Management-Programme-Confidence/dp/009193558X/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Finding a coach is hard enough, but finding a good one is nigh on impossible! So, it was a pleasure inviting Adam Brooks onto the Fearless Business Podcast to talk, in depth, about How to Find the Best Coach and What to Look for in a Coach. We discuss that business coaching isn't about money, it's actually about human connection, and delivering amazing value to the world. I am also blown away at the end when Adam and I talk about how he managed to raise over £3,500 for his chosen charity, the Scoo-b-Doo Foundation off the back of one single 30-minute business talk at a local event. Adam is the Founder of Sales Academy, a UK based Sales and Business Coaching company. Adam has over 20 years sales and commercial experience. Business owner x 4 and a seasoned trainer. Coach, facilitator and professional speaker. If you want to find out more about Adam then check out the following resources: Website - https://www.salesacademy.uk.com YouTube - https://www.youtube.com/channel/UCI3EPAjyt7Aif5FaxXSSXDg/ During the conversation we mentioned several AMAZING resources for business owners and coaches alike, here they are: The Prosperous Coach by Steve Chandler and Rich Litvin:- https://www.amazon.co.uk/Prosperous-Coach-Increase-Income-Clients/dp/1600250300/ 212 Movie:- https://www.youtube.com/watch?v=GzWgPJL0fRo Grit by Angela Duckworth:- https://www.amazon.co.uk/Grit-passion-resilience-secrets-success/dp/1785040200/ Adam's Interview with author of best selling book, The Go Giver, Bob Burg:- https://www.facebook.com/groups/UKBusinessForum/permalink/2145913089028691/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

MoreCommittedClients.com is… A business with real purpose: We help you to grow your purpose-driven Coaching, Consulting or Service business - so that together, we can really make an enormous difference in our world. We extend that impact by making sure that everything we do gives back in ways that really change lives, thanks to our partnership with B1G1 (www.B1G1.com) And Maxwell in his words I'm a Marketing & Business Growth Expert. I quit my soulless job in Corporate Banking in Oct 2017 and have dedicated myself to serving coaches just like you, who are passionate about making an exponential impact. I've built two successful 6-figure coaching/consulting businesses. If you don't believe you can do it too... we should have a conversation. During the Podcast we discussed a couple of great resources as well: The Entrepreneurs On Fire Podcast from John Lee Dumas, well worth checking out: https://podcasts.apple.com/ug/podcast/entrepreneurs-on-fire/id564001633 And also Daniel Priestley's amazing bestselling book, Key Person of Influence: https://www.amazon.co.uk/Key-Person-Influence-Revised-Five-Step/dp/178133109X/ And finally, More Committed Client's very own Masterclass video which you can find at https://morecommittedclients.com by clicking on the big blue button "Masterclass Video". A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Introduction - Black Box Thinking https://www.amazon.co.uk/Black-Box-Thinking-Surprising-Success/dp/1473613779 What is Cognitive Dissonance? This produces a feeling of mental discomfort leading to an alteration in one of the attitudes, beliefs or behaviours to reduce the discomfort and restore balance. For example, when people smoke (behaviour) and they know that smoking causes cancer (cognition), they are in a state of cognitive dissonance. What is unconscious bias? - use the example of the person just hearing “Insurance” just because they are in insurance and missing the point of a video. https://www.eliinc.com/five-real-world-examples-of… Standing up and speaking whilst assuming everyone knows what you’re talking about. Not putting prices up because no-one will buy. You know that putting your prices up will make your life better/easier but you don’t do it because of what “might” happen. Selling the wrong product (i.e. giving books away rather than selling them for £5 each) When someone doesn’t pay you, you know you’ll be better of moving on and finding a better client yet you still let the negative experience bother you. In a way comparing ourselves to others creates cognitive dissonance because what the other person is doing goes against our own core beliefs and makes us feel uncomfortable (imposter syndrome?) As a business grows the market shifts and the business needs to change in order to adapt to the new market which create CD. Now think about the client/customer relationship. Quite often...all the time in fact, clients experience CD when they are looking at buying your product or service. They have a certain belief of how you work, the results you deliver, how much it costs, how long it takes etc however by the end of your consultation their core belief needs to change in order to sell the product. About your host today: Robin Waite is the Founder of Fearless Business, a 12-Week Accelerator which does the following: Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model. Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA. Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales. If you want to know more about the programme, me or how I work then please jump onto my website: >>> https://robinwaite.com/case-study And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon: >>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/ Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review. You can apply for a FREE review copy of Take Your Shot here: http://bit.ly/TYSPromo Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day. A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

With Helen’s permission I’m pleased to share with you the (edited) recording from a live consultation. Helen Ponting is an ex-police officer with a demonstrated history of working in the real estate industry. Skilled in Coaching, Law Enforcement, Public Speaking, Risk Assessment, and Management. Strong professional with a Post Graduate Certificate in Education focused in Learning and Development from University of the West of England. And a best-selling author of her book, Speak Up – How to Ask for What You Want, Talk About What Matters and Make Yourself Heard. https://www.amazon.co.uk/Speak-Up-Helen-Ponting/dp/1781333483/ You can also find out more about Helen via her LinkedIn profile as well: https://www.linkedin.com/in/helen-ponting/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

If you're new don't forget to hit the SUBSCRIBE button! Your brain builds habits because it associates positive rewards when tasks are completed to OUR satisfaction. So I created 7 simple tips to help build automatic habits. Here's what I cover on this episode: Alfred North Whitehead - Civilisation advances by extending the number of operations we can perform without thinking about them Knock down the smallest domino first. 1,000 Chances - Are You Feeling Lucky? The Paradox of Choice - too much choice creates procrastination (doing 8 things means they only get 12.5% of your attention/time) Systems - Zapier, LastPass, CRM, Xero, ToDoIst etc Batching Work Emails Financial Automation Standing Orders are your friend Robin Waite is the Founder of Fearless Business, a 12-Week Accelerator which does the following: Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model. Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA. Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales. If you want to know more about the programme, me or how I work then please jump onto my website: >>> https://robinwaite.com/case-study And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon: >>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/ Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review. You can apply for a review copy of Take Your Shot here: http://bit.ly/TYSPromo Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day. A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Tom Schwab is the Chief Evangelist Officer of Interview Valet. Tom’s first job out of college was running nuclear power plants in the Navy. He’s run a nuclear reactor and a small business. One was easy because it came with an instruction manual. Tom’s passion is in building and operating the Targeted Interview System to provide you a steady deluge of traffic, leads, and sales. Tom lives online but resides with his family in Kalamazoo, MI (yes, it really exists). Interview Valet makes it easy for the podcast host and the guest. We take care of everything but the speaking. A white glove concierge level service, you get on the big podcasts and turn listeners into leads with a proven marketing system. To find out more about Interview Valet and apply for a copy of Tom’s great book, Podcast Guest Profits, jump onto the following website: https://interviewvalet.com/fearless And for Tom’s book: https://www.amazon.com/PODCAST-GUEST-PROFITS-business-interview-ebook/dp/B01N01ZIF7/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

In this the second edition of Mindset Monday I welcome restaurant consultant, Jonathan Butler, onto The Fearless Business Podcast to talk about how to get unstuck when you are stuck in your business. Jon works with entrepreneurs and restaurant business owners who have stepped up and realise they want more, deserve more and have much more to give. Is this you? Jon is also the author of Business Recipes for Success – The 4 Steps to Building a Successful Restaurant or Hospitality Business. BUSINESS RECIPES FOR SUCCESS: >>> https://www.amazon.co.uk/Business-Recipes-Success-Successful-Hospitality/dp/1999754603/ JON’S WEBSITE: >>> https://www.outsaucedconsultancy.co.uk/ Mindset Monday is a part of the journey on the Fearless Business Accelerator, so if you want to know more about how the programme can help your business please check out my website: >>> https://www.robinwaite.com and GET BOOKED ONTO A FREE 30-Minute STRATEGY SESSION: >>> https://fearless.biz/app A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Alexander Seery is an ex Detention Officer for Nottingham Police, serial entrepreneur, property investor and Founder of Shifts to Success; a business accelerator programme aimed at helping ex and serving Police Officers and other public servants to Break Out, Make the Change and Become Successful Entrepreneurs. Alex has also written a bestselling book, Police Officer to Entrepreneur, which we will be discussing during this episode of the Fearless Business Podcast. Throughout the episode we discuss: Where Alex’s entrepreneurial spirit came from How he started up his first business What drove him to create a programme for Police Officers The challenges he’s faced along the way Which books, podcasts and mentors he recommends reaching out to Here’s how you can contact Alex: Website:- https://www.shiftstosuccess.com/ Book:- https://www.amazon.co.uk/Police-Officer-Entrepreneur-Six-Step-Successful-ebook/dp/B078B64HXQ And also the resources Alex mentions in the interview: Think and Grow Rich by Napoleon Hill:- https://www.amazon.co.uk/Think-Grow-Rich-Updated-Century-ebook/dp/B07K32M47Y/ The Slight Edge by Jeff Olson:- https://www.amazon.co.uk/Slight-Edge-Turning-Disciplines-Happiness-ebook/dp/B07G2D82DM/ And finally Guy Raz’ Podcast “How I Built This”:- https://guyraz.com/how-i-built-this/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Having worked with hundreds of business owners, it's become clear to me that there is really only ONE WAY to grow a business, so I'll be sharing that with you in this Podcast episode. But before I do that, for those who don't know me, my name is Robin Waite, I am the Founder of the Fearless Business Accelerator and I help coaches, consultants and freelancers to stop selling their souls and start to sell to their clients based on results. If you want to know more then jump onto my website: >>> https://robinwaite.com This allows them to get out of the Sales Cycle of Doom (sell -> deliver -> sell -> deliver -> sell -> deliver etc) and instead, charge more for their products and services and create a full and remarkable solution. By the way, what I've described above is WAY #1 to grow your business...do tons of marketing, sell more of the same product or service and burn yourself out in the process of trying. WAY #2 is to cut costs...nuff said. But... WAY #3 involves raising your prices so you are selling based on results and not based on the number of hours you work. Get that nailed and you can afford to have fewer clients, and still make more money than you were previously. A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Fixed Mindset vs Growth Mindset in Business Basically, business owners operate from one of two mindsets: Fixed Mindset - It's not my fault, I can't do any more, I don't get numbers Growth Mindset - How can I get better at this? Could I have done more to improve the situation? What can I learn for the next time I do this thing? Which one of the two do you feel you show more of whilst running your business? Which one would you rather be? A bit about your host, Robin Waite Robin Waite is the Founder of the 12-Week Fearless Business Accelerator which helps Coaches, Consultants and Freelancers to grow their businesses and fear the things that scare them in business ever so slightly less. We cover 3 core areas of business: Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model. Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA. Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales. If you want to know more about the programme, me or how I work then please jump onto my website: >>> https://robinwaite.com/case-study And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon: >>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/ Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review. You can apply for a review copy of Take Your Shot here: http://bit.ly/TYSPromo Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day. A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

In today's Fearless Business Podcast episode we interview Ed Rich MBA, self-proclaimed polymath, marketing expert and funnel hacker. Ed helps coaches who are authors, generate highly qualified leads predictably with distribution of their books and automated webinar events. He does this by building unique customer journeys that are optimised to generate higher customer lifetime value for you. Most coaches author their book thinking that it will generate leads for them. But once they publish it, the books end up waiting for the light of the day in their garage. Your book is just a vehicle to carry your message from your garage to the hands of your ideal coaching client. A vehicle needs an infrastructure to go from this point to the reader’s hands. I build this infrastructure, let’s call it a customer journey or marketing funnel, that get this book in the hand of people who are most likely to be your best clients ever. If you are a coach would like to get OVERBOOKED with coaching appointments, Ed invites you to have a "Simplify My Marketing Strategy Session" where we'll go through a diagnosis of your core three pillars and build strategy for the same: Absolute clarity about your marketing Finding and keeping your tribe Creating customer journeys that convert Visit Ed's Website: https://www.booksmind.com/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

In this episode I introduce myself and tell you what lies at the heart of the Fearless Business brand and community. From the age of 18, Robin spent four years as a systems analyst for a medical devices company, helping them increase their turnover by 50 per cent, from £1 million to £1.5 million. From 2004 to 2016 Robin ran a successful design and advertising agency serving over 250 clients. Now Robin is the Founder of the 12-Week Fearless Business Accelerator which helps Coaches, Consultants and Freelancers to grow their businesses and fear the things that scare them in business ever so slightly less. We cover 3 core areas of business: Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model. Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA. Core Pillar #3 - Lead Flow: Generating leads and creating friction-less sales. If you want to know more about the programme, me or how I work then please jump onto my website: >>> https://robinwaite.com/case-study And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon: >>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/ Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review. You can apply for a review copy of Take Your Shot here: >>> http://bit.ly/TYSPromo Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.