The Contractor Fight with Tom Reber

Figuring out Facebook ads can be a grueling. Nailing down the right plan and budget takes time, patience and massive consistency. That’s what it took for Bryan Sebring and now he’s turning his Facebook marketing budget into profit. Tom and Bryan dig into all things digital marketing including Facebook Ads, budgeting and having a professional and personable website. In this episode we discuss... Getting started with Facebook ads Creating a marketing budget for Facebook Growing your email list with free eBooks and downloads Having a good website where customers can get to know you Showing pricing information on your website Links to resources: Sebring Design Build Contact Bryan Sebring Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

A brief summary of this episode

-->Get daily text tips from Tom by texting "Tips" to 719-299-3852 <-- Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

-->Get daily text tips from Tom by texting "Tips" to 719-299-3852 <-- Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

-->Get daily text tips from Tom by texting "Tips" to 719-299-3852 <-- Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

-->Get daily text tips from Tom by texting "Tips" to 719-299-3852 <-- Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

Marketing isn’t an expense. It’s an investment. Marketing through paid advertising on platforms like Google AdWords and Facebook is a great way to bring in leads but if you don’t know where to start that’s where Mark Levesque comes in. Mark is a founder at Webrunner Media, a company dedicated to helping home improvement companies generate leads through paid advertising online. Mark is also hosting the upcoming Contractor Success Summit which Tom is a part of. This summit is full of great topics such as implementing processes, growing your business on social media, how to 10x your revenue per job, growing your 6-figure business into a 7-figure business and much, much more. Text the word SUMMIT to 7192993852 and claim your free pass now! In this episode we discuss... The most common mistakes contractors make when it comes to paid ads What steps to take in order to get started with paid ads. How to handle leads that are come from your ads The upcoming Contractor Success Summit and how it can benefit you and your business. Links to resources: Contractor Success Summit Webrunner Media Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

Derek Johnson is back! And with him, comes a wealth of knowledge and insight after becoming a partner with the Contractor Sales Academy this past year. Tom and Derek chat about some of the most common roadblocks for contractors in the CSA group and dive into how to break down and knock out daunting, backlogged tasks that tend to pile up. There’s also some role playing in this episode as the guys play out how to schedule calls and have an honest, transparent conversation with prospective clients. In this episode we discuss How to get the most out of the Contractor Sales Academy group Being transparent and honest with your customers and prospective clients How to control your schedule Studying your numbers so you know what to change within your business Putting procedures and processes in place to better serve and interact with your clients Links to resources: http://www.jvisecretgardens.com/ Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

-->Get daily text tips from Tom by texting "Tips" to 719-299-3852 <-- Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

-->Get daily text tips from Tom by texting "Tips" to 719-299-3852 <-- Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

-->Get daily text tips from Tom by texting "Tips" to 719-299-3852 <-- Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

-->Get daily text tips from Tom by texting "Tips" to 719-299-3852 <-- Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

People are everything. Devon Tilly lives by that. As an information entrepreneur and micro-influencer in the construction industry, Devon has learned first hand that building relationships with the right people is one of the most important keys to success. Devon hosts the The Art of Construction podcast, is the founder and president of Mountain View Window & Door, and the co-owner and co-founder of JXN Station. If anyone knows anything about running a business and building the right relationships, it’s Devon! In this episode we discuss: The number one thing holding the average contractor from achieving the success they want Why building relationships with architects and designers in your area matters and how it can affect your business Partnering with vendors and suppliers to get more leads Working smarter not harder Links to resources: https://www.theartofconstruction.net/ https://jxnstation.com/ https://www.mtnview.us/ Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

-->Get daily text tips from Tom by texting "Tips" to 719-299-3852 <-- Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

A brief summary of this episode

-->Get daily text tips from Tom by texting "Tips" to 719-299-3852 <-- Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

-->Get daily text tips from Tom by texting "Tips" to 719-299-3852 <-- Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

Running a solid business takes solid people. Finding the right employees to work for and represent your company is without a doubt one of the most important parts of growing any business. Tommy Mello will tell you that. He took his company, A1 Garage Door Service, and grew it to 200 employees doing $30 million in business throughout 10 states. It’s all about consistency, open communication, and setting goals. Listen in as Tommy Mello breaks it down. In this episode we discuss How to hire great employees and where to find them Building a company culture Using Search Engine Optimization to market your business online Organizing your business to become more efficient Links to resources: http://tommymello.com/ http://homeserviceexpert.com/ http://a1garage.com/ http://work4a1.com/ 2 Second Lean by Paul Akers Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

-->Get daily text tips from Tom by texting "Tips" to 719-299-3852 <-- Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

-->Get daily text tips from Tom by texting "Tips" to 719-299-3852 <-- Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

-->Get daily text tips from Tom by texting "Tips" to 719-299-3852 <-- Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

-->Get daily text tips from Tom by texting "Tips" to 719-299-3852 <-- Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

You can’t deliver awesome for cheap. That’s the motto that has helped lead Dan from Colorado Custom Floors to success while running his own business over the past 13 years. By getting the right eyes on his social media and posting persistently, Dan also grew Colorado Custom Floors’ instagram account to 15,000 followers and has been able to connect with tons of other contractors and potential clients. In this episode we discuss The biggest lessons Dan has learned while running Colorado Custom Floors Creating a successful Instagram page Building trust with customers Investing in your brand and its appearance Links to resources: Colorado Custom Floors Website Colorado Custom Floors Instagram Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

-->Get daily text tips from Tom by texting "Tips" to 719-299-3852 <-- Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

-->Get daily text tips from Tom by texting "Tips" to 719-299-3852 <-- Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

-->Get daily text tips from Tom by texting "Tips" to 719-299-3852 <-- Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

In this mini episode Tom breaks down his tips for growth in construction. Mentions: The One Thing by Gary Keller -->Get daily text tips from Tom by texting "Tips" to 719-299-3852 <-- Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

Exploring new strategies to run your business isn’t nearly as effective if you don’t have a community standing behind you to provide guidance, accountability and advice. Casey Fabling knows this first hand. After joining the Contractor Sales Academy, Casey DOUBLED his profit in Q4 of 2017 using some of the mindsets he learned in the CSA group after only a few months. Since then, Casey has gotten more of his time back, his jobs and teams have begun to grow in size, and he’s making a lot more money. In this episode we discuss: Some of the wisdom Casey has learned over the past couple of years while running his own business Putting a good team together and being a good leader How Casey got involved in the Contractor Sales Academy and how it has benefited him How to sell and pre-qualify potential clients over the phone to save time and become more efficient Links to resources: Fabling Built on Facebook Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

Are you guilty of the following? Jacking Around? Bullshitting Yourself? Is your head up your butt? Are you stealing from your family? Do you chase unicorns? If you said yes to any of the above, you do not want to miss this weeks episode where Tom shares his top ten mindsets of profitable leaders. Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

Executing is the main difference between those who are making progress and those who aren’t. Ryan Michler is a perfect example of that. Ryan and his community, Order of Man, help teach Men how to be accountable for themselves and become protectors, providers, and presiders. It’s easy to get caught up in the complexity of your business but as Ryan tells us in this episode, a simpler routine is key in being able to execute relentlessly. In this episode we discuss How to take ownership and accountability for of your business and your life The importance of having a code of conduct Creating a routine full of clarity and simplicity Inspiring and influencing your employees to become leaders Links to resources: Order of Man Sovereignty: The Battle for the Hearts and Minds of Men by Ryan Michler Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

In this special edition of The Contractor Fight, Tom breaks down John Baute's Fencing Company/Handyman Company piece by piece and sets new goals, runs new sales numbers, and much more. You do not want to miss this special episode of behind the scenes coaching with Tom Reber. Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business. Read more at: https://thecontractorfight.com/

Building a business takes time and a LOT of behind the scenes work. If anyone knows that it’s John Malecki. John is a former NFL player, owns Metal & Wood custom furniture, and co-hosts the Made For Profit podcast. In this episode, John gives us tips on turning your side hustle into money and income, scaling up your business, and building your presence on social media. In this episode we discuss Managing the behind the scenes work of running a business Scaling up your business to increase revenue Developing content for social media Finding the ideal clientele through the internet Links to resources: JohnMalecki.com Metal & Wood Made for Profit Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

In this episode, Tom gives you a huge nudge in the direction to take back control of your story. Be clear, get real, and do the things you need to be doing in order to grow. You won't want to miss this no b%llsh*t, no excuses episode! Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

Growing your business is key. That’s why Tom sits down with Cameron Herold, former COO of 1-800-Junk and the author of The Miracle Morning, Double Double and Meetings Suck, to discuss how to expand your business by reverse engineering your goals and growing the culture from within. In this episode, Tom talks about… Finding the most qualified employees How to meetings more enjoyable Improving the culture of your business Automating and outsourcing tasks Public Relations and the media Customer engagement Links to resources: http://cameronherold.com Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

In this episode, Tom comes to you live from CSA Revolution. Attendees share their takeaways from the event and what action they will take in their business immediately. Links to resources: https://www.facebook.com/contractorsalesacademy/ https://contractorsalesacademy.com/ Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

In this special bonus episode, Tom spends 30 minutes with Joshua Crossman of PTL Hardwood Floors to help meet his business goal. Josh wants to meet $300K this year and Tom breaks down the steps he should take to accomplish it! Lessons learned in this episode: • How Josh can improve his web presence • Why Josh should limit his time working in the field • How to defeat Parkinson's law • Giving Josh's team the tools they need to scale • The Past/Present/Future Method • The importance of getting Josh out of the field • Action: Suggested Josh spends 2 hours a day focused marketing, get Elijah a helper, and start having regular meetings Links to resources: https://www.facebook.com/ptlhardwoodfloors/ http://ptlhardwoodfloors.com/core-values/ Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

In this episode, Tom is joined by Kolby Kolibas a rockstar social media influencer, best selling author, film producer, and highly sought keynote speaker. Lessons learned in this episode: Taking ownership of yourself - control what you can control Learn from your mistakes, don’t hide from them Start with yourself, check your progress, find your purpose Know and own your unique purpose Links to resources: Find Kolby on Facebook, Instagram, Twitter, and YouTube Meltdown in the Desert Event Dark Side of the Light Chasers by Debbie Ford Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

In this episode, Tom is joined by Alan and Jodi Decker, the powerhouse couple behind Decker Landscape and Aquatics, an award winning world leader in aquatic landscaping. In this episodes Tom talks about... • How to get in the right mindset to meet your goals and stay on track • Protecting your time and money • Being open to fixing problems • Getting paid what you’re worth Links to resources: http://www.deckerspondscapes.com/ Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

In this episode Tom sits down with Tim and Janelle Cutroni of New England Aquatic Landscaping, a veteran owned company that designs, builds, maintains, and repairs kick-butt backyard ponds, waterfalls, and fountain-scapes. In this episode Tom talks about… Why you should charge more How to get rid of the head trash involved with pricing Training and how it can benefit you Embracing a positive mindset Links to resources: I Love Ponds Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

Clients. Want more? Of course you do. In this episode Tom helps you understand how to get more clients through referrals. He shares the “red carpet” experience, how your leaving 100K on the table, using the Pomodero Technique, and more. In this episode Tom talks about… How to use referral programs to get more clients How to offer a “red carpet” experience Setting expectations with the client for maximal results Using the Pomodero Technique Links to resources: The Contractor Fight Facebook Group Productivity Planner Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

Focus. One word. Huge results. Tom hangs with Nick May and talks about the value in not trying to be everything for everyone. Nick is the owner at Walls By Design, an award winning painting contractor out of Colorado with 19 years of experiences he shares on the show. In this episode we talk about… You can do ANYTHING but not EVERYTHING How to say no to unprofitable jobs Why you need to be your own “biggest fan” Why you should FOCUS on slow growth Why you should hire employees instead of getting a partner Links to resources: Walls by Design https://toolsoftitans.com/ Nick’s Podcast: The Business Brush Podcast https://itunes.apple.com/us/podcast/the-business-brush/id1322182851?mt=2 Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

If you were looking for a sign, this is it. Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business. Here's the good news. You can still get access to the 2017 pricing now. You hear that? It's opportunity knocking.... Unsure if CSA is right for you? Go to: https://meetme.so/TomReber and schedule a 30 minute call with Tom to find our more info, ask questions, or see if you have the guts to join hundreds of other contractors who have already revolutionized their businesses.

In this podcast Tom talks about the things he learned in 2017, some exciting news about the podcast, and much more. Let the truth set you free! In this episode Tom talks about… How truth produces better days in your life Areas in his life he got more honest with TCF104 – The Fight is On! episode How to stop the mental fight internally How to not take “the bait” Why you should say NO more Links: http://www.orderofman.com/ https://www.intelligentchange.com/products/the-five-minute-journal Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game changer for your business.

On this episode, Tom chats with small business financial guru, Ellen Rohr of Zoom Drain. Though Ellen didn’t start off as a successful franchise president, in just a few short years she owned the title. Believe it or not, Ellen started by almost running her family plumbing business into the ground -- and her transformation from that point to where she is now is something all of you need to hear. So how do you go from not being able to control a small family business to being president of a franchise that handles hundreds of locations across the country? By saying yes, finding the answers along the way and getting a firm grasp on the numbers. Ellen found herself business mentors, spent time learning how to read and understand the financial side of business, and the discovered the best way for her to organize that information. From there, she was able to figure out what her husband wanted with his business, and what she wanted to gain from her career which launched her into the position she’s in now. Thankfully, Ellen loves to help others in this industry and is a great resources for small business and contractor businesses when it comes to getting a handle on the numbers. Ellen’s Top Three Find Clarity Know The Numbers Live by the saying: “You can get everything in life you want, if you will just help enough other people get what they want.” Zig Zigler Find the clarity within your business. Make the operating procedures, show your employees exactly what your non-negotiables look like. Create the standards and ideals that you want to see in your business. Ask yourself what you want in life, how you want to serve in life, where you see yourself going, where you see your business going. Have a clear vision of what you want and make it simple and understandable for your employees to be on that same page. Know the money side of your business. You can’t operate for long if you don’t make a profit. But more importantly, you will not attract good people to work for you if you can’t show them that you know how to make money in the business. Take the time to learn and understand the financial side of things and really own that part of your business or hire someone who can and will own the numbers. Be real with your employees. They might not ever fully buy into what your dream for the business is, but that’s okay. Instead, ask them what they want and what they want to do and where they see themselves going and grow together in that aspect. You can both be achieving goals and dreams at the same time, and that is how it should be. Be sure to stop by Ellen's Website for some fantastic free resources and knowledge. Also check out her company, Zoom Drain. Ellen has some fantastic Books For Sale too! Ready to level up your business IQ? Visit The Contractor Fight Accelerate Group run by Tom! Don’t miss out, make sure to claim your seat at the must attend contractor event of the year, Revolution 2018. Reserve your spot before 2017 ends to snag the early bird pricing! Check out The Dream Manager - Book recommendation from Ellen.

In this episode Tom interviews Brian Kaskavalciyan, entrepreneur, marketing strategist, author and speaker. He is a recognized expert on relationship marketing. In this episode you'll learn: How to maximize profitability and get better leads Why you need a monthly newsletter How to earn the right to make a high profit How to stop working your A%$ off and not making any money Find out more about Brian at http://g4mg.com/ Ready to level up your business IQ? Visit The Contractor Fight Accelerate Group run by Tom! Don’t miss out, make sure to claim your seat at the must attend contractor event of the year, Revolution 2018. Podcast Editing and Show Notes via Podcast Buddy

On this episode, Tom shares his Marketing Mindset Strategies that he applies to his life and business. Tom's Four Marketing Mindset Strategies Tell the right story to the right people Build strategic relationships Own their eyeballs Be consistent Ready to level up your business IQ? Visit The Contractor Fight Accelerate Group run by Tom! Don’t miss out, make sure to claim your seat at the must attend contractor event of the year, Revolution 2018. Podcast Editing and Show Notes via Podcast Buddy

On this episode, Tom welcomes Al Levi of The 7 Power Contractor to bring you a real conversation about how to plan and prioritize your 4th quarter, ensuring a successful start to 2018. Plus, Tom and Al touch on the importance of finding the right people and allowing them to grow and hit personal goals within the company's overarching goals. Goals are often a scary topic for many business owners, you can write what you want to achieve but if you don’t plan a way to make that list happen then you essentially are cheating yourself out of being accountable. You have to be willing to write down what you want, be specific, make it objective and put a time-frame on it. There is no such thing as the goal police, if you don’t hit the goal you set the world isn’t going to end. So you can’t let the fear of not hitting the goal prevent you from setting them in the first place. If you’re like many human beings out there, you have a hard time holding yourself accountable. Luckily you can put yourself in a position to have outside help. Join an outside group so that you have peers helping to hold you accountable to getting things done. Don’t pick 100 things you want to do next year, focus on just the top few things you’d like to see get done and work your way through those. Your goals need to be specific, pick your top five or ten and then write them out objectively and make a plan for reaching them. There’s plenty to be learned from when things go well in your business, just as much that can be learned when things aren’t going well. Celebrate and evaluate those wins to see how you can be doing it more in the future. Business is like going up a hill, you have to know where the plateaus are so you can catch your breath but you also need to know what items are crucial for the climb. It’s a false sense of safety if you are sitting on a plateau thinking that there are no problems or no ways to grow your business. Growth doesn’t just have to be bottom line net profit or top line revenue. Growth in your business can (and should) be so many different things. It could be growing your employees, working on long-term marketing plans, helping your employees meet and reach their own personal goals, recruiting new staff, the options are endless. Al’s 7 Powers Planning Operations Staffing Sales SlaesCoaching Marketing Finance Listen in as Al’s breaks down how to find your Master Project List and then boil that list down to the top 5 goals you should be working on for next year. Your Top 5 Goals have to be written down and posted on a wall where everyone can see them. Every week you are accountable to that board of goals, what did you do every week to make those top 5 goals come to life? Hold weekly meetings to discuss: What did we do right and how can we do it again? What did we do wrong and how can we fix it? What should we be doing next week to be prepared as a company? Always should discuss the top 5 goals and how as a team and company everyone is working towards those top 5 goals. Keep in mind that you do not have to be the one that has all the answers. Figure out what the biggest issues are and then take yourself out of the equation to see who can solve that problem instead. Then give them the power and authority to change it and let them take charge. You do not have to be in or doing every single change, bring your people into it and help your people grow while taking smaller things off your plate. To learn more about Al, visit his website The 7 Power Contractor and learn more about Al’s 7 Powers and how to implement them in your own business. You can also download Al's 7 Power Cheat Sheet and pick up a copy of his book The 7- Power Contractor . Be sure to join the community at The 7 Power Contractor's Facebook Page. Ready to level up your business IQ? Visit The Contractor Fight Accelerate Group run by Tom! Don’t miss out, make sure to claim your seat at the must attend contractor event of the year, Revolution 2018. Podcast Editing and Show Notes via Podcast Buddy

On this episode, Tom welcomes Mark Buckshon of Construction Marketing Ideas to discuss powerful marketing strategies for all contracting business. Learn the ins and outs of contracting marketing, find better ways to share your stories, and understand the data you need to keep growing your business. Mark’s Top Three Discussion Points for Marketing Look at the way you are treating clients personally and throughout their experience. Make sure that you are delivering value to each one of them. Understand how you can get your clients excited. Work on getting these enthusiastic clients to buy more and offer referrals for you in the future. Happy clients will also typically agree to giving you glowing reviews and testimonials that you can implement into your marketing strategy. Really look at you web marketing and social media. Retaining clients is one of the easiest and fastest ways to boost your overall revenue. Retaining clients is about keeping the connection with them, during and after a job and building a positive relationship with them through their customer experience with your company. Even as brand new contracting company, you still have friends, family and have contacts that you can use to build your business. Find where you can contribute value to your community and get your name/face out there. When you do spend money on external advertising, social media or print media, you need to look back at it afterwards and figure out how much business did you gain from it. Of the business you did get, how many of those customers are going to turn into repeat clients? Bringing you lifetime value from the ad. For social media, you should focus on strategies that build direct relationships with people. Watch your social media carefully so you can respond quickly to any type of situation, positive or negative. Induce as much positive interaction or responses for your business as you can by providing an excellent customer journey. Make sure that your website and social media pages are relevant and maintained. You want them to be a lively place for discussion and content driven. This is your place to encourage communication with current and former clients. You can also show off your skills by highlighting cool new jobs or fantastic past projects. Social media is building client relationships and referrals but on hyper drive. It will be one of your most powerful and inexpensive ways to build your reputation. Consistency is key, you have to reasonably reliable with it. Make sure your website is responsive and has great mobile accessibility to it. More and more people will be using their phones to look at your website or social media pages and you want to be able to accommodate that. If you don’t look professional on your website and social media then you’ll be missing out on phone calls of potential clients right from the start. It’s so important to have a professional feel to your website and make sure it’s responsive. Your main focus should be on making your customers experience top notch. They’ll remember the experience and it’s your greatest investment to your business. If you provide positive and outstanding experiences, then you’ll not only have repeat clients but those clients will happily share about their positive experience with others and you can use that to help market and build your brand to others. Be sure to visit Construction Marketing Ideas for a more in-depth look at marketing for your contracting business. You’ll find relevant tips and valuable strategies that you can start applying today to boost your marketing plan and seeing tangible results. Mark has also written a book Construction Marketing Ideas that Tom highly recommends. Want to level up your business IQ? Visit The Contractor Fight Accelerate Group run by Tom! Don’t miss out, make sure to claim your seat at the must attend contractor event of the year, Revolution 2018. Podcast Editing and Show Notes via Podcast Buddy

In this episode, The No BS Performance Coach for Contractors, Tom Reber shares 3 ways to teach you how to make more money in your contracting business. 1. Take Control of Your Sales Process 2. Know What Your Costs Are 3. Raise Up Leaders Tom Reber is a business coach for contractors and co-founder of the Contractor Sales Academy. www.contractorsalesacademy.com Are you ready to take the next step for your contracting business? Everything you need to educate yourself to take your business to the next level of success can be found in The Contractor Fight Accelerate Group.

Today Tom sits down with Laura Reale of Aquareale and Pondtent to discuss how she uses strategic marketing in her own business and how she helps others in this industry to reach their full marketing potential. Laura majored in journalism and continued her education with a Masters degree in Marketing. She is a seasoned marketing professional who understands the landscaping and contractor industry and now helps other companies in the pond world. You will learn from Laura how a potential Aquareale customer goes from an initial contact to a returning customer. How she gathers and retains their information and begins to build that client relationship. After re-branding and becoming Aquareale, their business did over $100,000 more in business than the first year. The first thing Laura suggests you look at is addressing your brand and the way you present yourself. You should have logo, updated website, business card and represent your brand well. Laura lives and works in this industry with Aquareale and really gets how marketing should look in this industry. Marketing is all about building customer relationships with clients both past and future. Staying top of mind shouldn’t just be pushing sales. Her weekly tips and monthly newsletter provide useful information, a give and take to build a nurturing relationship with your clients. This not only keeps you top of mind for your own clients but also helps to keep you top of mind for referral sources too. To see how Laura and Pondtent can help take your marketing to the next level, check out the Pondtent List of Services or Contact her directly. Are you ready to take the next step for your contracting business? Everything you need to educate yourself to take your business to the next level of success can be found in The Contractor Fight Accelerate Group.