The Cambridge Marketing Podcast

Among this week's marketing stories - the rebrand of jaGuar catches the eye of Kiran Kapur and Charles NIxon.

This week we explore the varying and exciting role of being a Generalist Marketer. My guest is Joanna Hudson - Communications and Engagement Manager at the Department of Veterinary Medicine at the University of Cambridge.

This week our Opinionated Marketers look at the minimum wage, turtle botherers and the role of automation in the future world of employment.

This week we take a look at Membership Marketing with Mark Scott, Executive Director of Marketing and Communications at the Chartered Institute of Marketing.

Well - it's fair to say we got last week's prediction wrong! This week our Opinionated Marketers discuss Trump's win and the positives that the result brings.

This week we explore the world of Subscription Marketing - what it is, its superpower, and how it can work for you. Anne Janzer guests, hosted by Kiran Kapur.

Among this week's topics, our Opinionated Marketers consider why we're not seeing as much seasonal marketing in 2024.

This week, something a little different! We're on location at the beautiful Watercress Heritage Steam Railway in Hampshire. Built as the Mid-Hants railway in the victorian era, today it comprises 16km of line from Alton to Arlesford. But how do you market a deeply traditional product in the 21st Century. We went to find out!

Has Volkswagen been guilty of doing a King Canute? Our Opinionated Marketers explain the story and discuss why VW are closing three factories in Germany.

Marketing a house is simple enough, but what if it's not yet built? How do you sell something that doesn't exist?! This week we look at the magic behind show-homes with our guest, Samuel Jones of Edward Thomas Interiors.