The Cambridge Marketing Podcast

This week our Opinionated Marketers discuss the new/old marketing strategy of GAIL'S bakery in the UK.

Welcome to the Cambridge Marketing Podcast, where we delve into the intricacies of international marketing with Nandan Sengupta, a Senior Lecturer and Director of Studies at Anglia Ruskin University. In this episode, we explore how marketing frameworks, both classical and contemporary, remain relevant and essential in today's global landscape. Nandan emphasizes the importance of understanding cultural elements in decision-making, highlighting that different markets require tailored strategies. Whether discussing the nuances of selling consumer electronics in India or understanding the unique challenges posed by diverse global regulations, this episode is packed with insights. We also examine how technology aids in segmentation, targeting, and positioning, providing marketers with a deeper understanding of customer behaviors and market demands. From leveraging Porter's models to discussing data-driven insights, this conversation offers a comprehensive overview of international marketing dynamics.

In a shock discovery, this week we reveal which of our Opinionated Marketers is a bona fide influencer!

We've all heard about Experiential Marketing, but this week we discover how you market an experience. Our guest is Christopher Bone, Communications Director for the hugely successful Hay Festival in the UK.

This week our Opinionated Marketers discuss Britain's booming Net Zero economy, and a change of perspective towards AI.

Welcome to this episode of the Cambridge Marketing Podcast where we delve into the niche world of golf marketing with James Savage, PR and Communications Manager at Acushnet UK. Discover the strategies behind marketing leading golf brands Titleist and Footjoy, the competitive landscape of the golf ball market, and the importance of maintaining brand consistency from professional tours to dedicated golfers.

This week we explore the future of AI with Patrick Husting, the developer of a new third-party add-in called Ghostwriter.ai.

This week we look at effective crisis communications strategies with Terry Nicklin.

This week our Opinionated Marketers discuss Trump's Tariffs and the segmentation of grapes!

This week our Opinionated Marketers discuss DeepSeek - the new Chinese AI chatbot which has wiped off nearly $1-trillion from global stock markets.

Ever wanted to work in the computer gaming industry but not sure how to make it happen? Want to know why marketing in a computer game is irresistible to advertisers? John-Paul Burke, head of Overwolf UK, is Kiran's guest this week.

"Convincing the world to eat green slime" - just one of the topics on this week's Opinionated Marketers.

In our first episode of 2025, our Opinionated Marketers discover high-end anti-perspirant.

As we start 2025, this episode is dedicated to Career Development. Our guest is Anne Bailey - CEO and Co-Founder of Form the Future, who in 2025 celebrate 10 years of helping young people learn about and form their future careers.

How was 2024 for marketers? Did our Opinionated Marketers correctly predict how the year would play out? Listen to our final episode of the year to find out!

This week our Opinionated Marketers discuss Peter Fisk's A-Z Trend Kaleidoscope.

This week we explore how search engines will work in the future, and what marketers need to know now. Paris Childress of Hop Online ltd is our expert guest for this episode.

This week we discuss how you differentiate your product from your competitors. Our guest is Barry LaBov, author of 'The Power of Differentiation'. We explain what differentiation is, and how to discover what separates you from your competition.

Among this week's marketing stories - the rebrand of jaGuar catches the eye of Kiran Kapur and Charles NIxon.

This week we explore the varying and exciting role of being a Generalist Marketer. My guest is Joanna Hudson - Communications and Engagement Manager at the Department of Veterinary Medicine at the University of Cambridge.

This week our Opinionated Marketers look at the minimum wage, turtle botherers and the role of automation in the future world of employment.

This week we take a look at Membership Marketing with Mark Scott, Executive Director of Marketing and Communications at the Chartered Institute of Marketing.

Well - it's fair to say we got last week's prediction wrong! This week our Opinionated Marketers discuss Trump's win and the positives that the result brings.

This week we explore the world of Subscription Marketing - what it is, its superpower, and how it can work for you. Anne Janzer guests, hosted by Kiran Kapur.

Among this week's topics, our Opinionated Marketers consider why we're not seeing as much seasonal marketing in 2024.

This week, something a little different! We're on location at the beautiful Watercress Heritage Steam Railway in Hampshire. Built as the Mid-Hants railway in the victorian era, today it comprises 16km of line from Alton to Arlesford. But how do you market a deeply traditional product in the 21st Century. We went to find out!

Has Volkswagen been guilty of doing a King Canute? Our Opinionated Marketers explain the story and discuss why VW are closing three factories in Germany.

Marketing a house is simple enough, but what if it's not yet built? How do you sell something that doesn't exist?! This week we look at the magic behind show-homes with our guest, Samuel Jones of Edward Thomas Interiors.