Show overview
The Cambridge Marketing Podcast has been publishing since 2024, and across the 2 years since has built a catalogue of 109 episodes. That works out to roughly 40 hours of audio in total. Releases follow a weekly cadence.
Episodes typically run ten to twenty minutes — most land between 11 min and 30 min — with run-times ranging widely across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 1 weeks ago, with 30 episodes already out so far this year. The busiest year was 2025, with 65 episodes published. Published by LightBlueMedia.
From the publisher
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Latest Episodes
View all 109 episodesThe Hidden Psychology of Customer Behaviour
The Marketers' Toolkit - 'H'
The Marketers' Toolkit - 'G'
Dynamic Pricing: It’s Been Here All Along
The Marketers' Toolkit - 'F'
Confidence Skills for Better Communication
The Marketers' Toolkit - 'E' (Episode 2)
The Art of Selling Innovation
The Marketers' Toolkit - 'E' (Episode 1)
Ep 406Opinionated Marketers on: CHOCOLATE
With Easter weekend upon us, our Opinionated Marketers discuss two chocolate related stories from the world of marketing - including The Great KitKat Heist!
Ep 405The Marketing Behind Successful Crowdfunding
This episode of the Cambridge Marketing Podcast focuses on how to market an investment crowdfunding campaign. Jason Fishman explains how to attract investors using ads, content and email, why testing different audiences matters, and how retargeting builds trust over time. It highlights the importance of social proof, clear messaging and a strong plan to turn interest into actual investment.
Ep 404Opinionated Marketers on: SOCIAL VALUE
This week, our Opinionated Marketers discuss how marketing intersects with social and economic change. We look at the government’s new apprenticeship incentives, volunteering, and Marks & Spencer’s latest hire!
Ep 403If You’re Not Testing, You’re Guessing
Data doesn’t kill creativity; it sharpens it. Brook Shepard of Mason Interactive explains why starting with clear goals and basic data matters. Test what you put out, learn what works, and build from it. Used properly, data helps you make better creative and prove what’s actually working—so you can keep improving, not guessing.
Ep 402Why Ticket Prices Change: The Truth About Dynamic Pricing
In this episode of the Cambridge Marketing Podcast, ticketing expert Richard Howle, founder of RH Insights, explores the realities of dynamic pricing in live entertainment. Drawing on decades of experience with major productions and events, he explains how pricing balances demand, psychology, fan loyalty and commercial risk, revealing how ticketing strategy underpins marketing and the long-term success of shows.
Ep 401Opinionated Marketers on: WARTIME STRATEGY
With War in the Gulf, this week our Opinionated Marketers discuss what marketers should be doing now and for the future. Kiran Kapur and Charles Nixon discuss.
Ep 400Customers First: The Strategy Behind Games Workshop’s Success
This week we look at how Games Workshop built Warhammer into a hugely profitable global business by putting customers first. Kiran Kapur speaks with Richard Kendrick about community, lore, retail experience and lifelong fans – and why focusing on the hobby and the people who love it is beating quick wins, cost-cutting and AI hype.
Ep 399Opinionated Marketers on: CRISIS MANAGEMENT
This week our Opinionated Marketers highlight a textbook case of crisis management from the UAE. Hosted by Kiran Kapur and Charles Nixon.
Ep 398The Cheese Scale: Why You Feel Like a Fraud (and How to Stop)
In this episode, Dr Kate Atkin explains why high achievers often feel like frauds despite their track record. She ditches the "syndrome" label for "phenomenon" and uses a clever cheese analogy to help you measure your self-doubt. Learn how to update your self-image and stop the cycle of overworking.
Ep 397Opinionated Marketers on: POSITIVITY
As the sun begins to shine here in the UK, Kiran Kapur and Charles Nixon digest some of the most positive stories from the world of marketing and beyond.
Ep 396When Customers Are 90% Decided: Rethinking Marketing’s Role
Paul Smith, Marketing Director at Hendy Group, shares what automotive can teach marketers about trust, complexity and modern buying behaviour. When customers arrive 90% decided, marketing’s job shifts from persuasion to reassurance. We talk brand architecture, managing multiple audiences, ethical finance, reputation tracking beyond NPS, and why customer experience is a system... not a moment.