
The Brian Nichols Show
1,123 episodes — Page 12 of 23
543: Evolution 2.0 - Breaking the Deadlock Between Darwin and Design
Evolution 2.0 chronicles bestselling author Perry Marshall's 10-year journey of in-depth research. As an Electrical Engineer, author of an Ethernet book and world-renowned business consultant, Perry connects the dots in a new refreshing way. He tackles hard questions about evolution with precision, making it clear when information is proven with hard data and when it can only be inferred. This book will open your eyes and transform your thinking about life, evolution, and creationism. You'll gain a deeper appreciation for our place in the universe. You'll the see the world around you as you've never seen it before: adaptive, efficient, and incredibly elegant. $10 Million Technology Prize: Origin of Information is one of the central problems in modern biology. No one knows where the genetic code came from; no one knows how the first cell developed. To solve this, the author has organized a Private Equity Investment group, Natural Code LLC. They are offering a prize, reminiscent of the X-Prize, for a natural process that produces coded information. The prize amount is $10 million USD! Learn more about your ad choices. Visit megaphone.fm/adchoices
542: What's Happening to Our Men? - How the "Average Guy" From Yester-year Doesn't Fit in 2022
Being a man in 2022 is a LOT different than being a man in 1952 was... but what has changed?? And why has it changed? And why are men struggling now more than they ever have? Cathy Reisenwitz from "Sex and the State" joins us on today's episode of The Brian Nichols Show to outline why so many men are a shell of themselves, and why our fetishization of yester-year only makes things worse. Learn more about your ad choices. Visit megaphone.fm/adchoices
541: Attaching Emotion to Meaning - 5 Steps to Make Your Solution STICK
On today's episode, I'm going to share five steps you can take to help your prospect better understand the value of your solution by attaching emotion to meaning. Emotion is one of our most powerful drivers. It can help us make decisions and act on them, but it also helps us remember things better. When we attach emotion to something our brain makes it stick so we don't forget it later on. So how do we use this in sales and marketing? Well, if you're trying to get people interested in buying your product or service, then you need them to be excited about it—and that excitement is going to come from how much of an emotional tie they see in the meaning of your solution. Learn more about your ad choices. Visit megaphone.fm/adchoices
540: Fighting For America - Why Tom Norton Is Running for Congress in M-2 to Defend Our Values!
Tom Norton has a simple message: he's running for Congress because he wants to defend our values. As a resident of M-2, Tom is deeply concerned about the direction our country is headed and wants to do what he can to ensure that American citizens are protected and represented. Tom believes that we must stand up for our rights as Americans and fight back against those who want to take them away. He knows how important it is to protect our constitutional rights, and he will continue fighting until they are safe again. Listen as Tom outlines his vision for M-2 and how he's Fight For America just like he did when he served overseas! Learn more about your ad choices. Visit megaphone.fm/adchoices
539: Revolution 22 - How Young Americans For Liberty is Helping Make Liberty Win!
Young Americans for Liberty (YAL) is the most active and effective pro-liberty youth organization advancing liberty on the campus and in American electoral politics. Their four-step mission is to identify, educate, train, and mobilize youth activists to make liberty win. Today, Dan Taylor (VP of Campus) joins the program to promote their biggest event of the year, Revolution22, and how YAL is helping make liberty win by meeting people where they're at on the issues they care about. Learn more about your ad choices. Visit megaphone.fm/adchoices
538: Beware of Common Good Conservatives! - Why 'Common Good' Conservatism Is a Recipe for Failure
Common good conservatives argue that America’s economic and cultural problems are rooted in libertarianism. They believe the Republican Party and the conservative movement has failed to address the needs of the American people because they have “outsourced” their economic policy to libertarians. Today, Charles Sauer (President of The Market Institute) joins the program and makes his case how it's not the libertarians who are failing, but rather, the failed policies of the common good conservatives like Josh Hawley, Tom Cotton, and JD Vance. Learn more about your ad choices. Visit megaphone.fm/adchoices
537: Time For TEXIT!? - How Texas Is ONE VOTE AWAY From Declaring Independence from the USA!
Texans, it's time to TEXIT. Today's guest is Daniel Miller, President of the Texas National Movement and vocal advocate for TEXIT! TEXIT is the term used to refer to Texas exiting the union and becoming an independent, self-governing nation. TEXIT is not Texas independence. Rather, TEXIT is the process that gets Texas to independence. TEXIT means that Texans determine their own laws and not 2.5 million unelected bureaucrats in Washington. It means that Texans get a government that begins and ends at the borders of Texas. It means an end to the giant sucking sound of $103-$160 billion dollars per year being siphoned from the pockets of Texas taxpayers. Most importantly, it means that for the first time in Texan's lives that they control their own destiny. TEXAS + EXIT = TEXIT Learn more about your ad choices. Visit megaphone.fm/adchoices
536: Proud To Be an American - Why Libertarians & Conservatives Need to Be Unashamedly America First
With July 4th approaching closely, Americans look to their inner patriot to reflect on why they are proud to be an American in celebrating our independence from Great Britain. With most excited about spending the holiday with friends, family, and colleagues, it is hard to deny that this is the most patriotic day of the year. In the past few months, however, many on the left have questioned why any American should be proud of their country with the state it’s currently in, reflecting on the Uvalde massacre and the Supreme Court’s recent ruling that overturned Roe v. Wade. It seems as if progressives will look for any reason they can to despise the country that has given them everything while attempting to make conservatives feel guilty for their belief systems being the reason The United States is on the decline in their eyes. Unfortunately, this is no surprise, but conservatives must finally embrace the hate and be proud of their values. Kenny Cody returns to the program to discuss all this and more on our July 4th Special! Learn more about your ad choices. Visit megaphone.fm/adchoices
535: Meet TPN! - The New Social Media Alternative to Facebook Built For Freedom
Entrepreneurs and influencers feel their businesses are suffering because of limited exposure on traditional social media platforms. There’s no space on the internet for people who value family, faith, free speech and enterprise. We are the muted voices of America. Today's guest was in search of a platform for people to share their lives, opinions, and information without fear, judgment or censorship - A place where free speech is respected and upheld. That’s why Ryan Chamberlin created the True Patriot Network. He wanted to provide his community a place where everyone can share their thoughts and everyday life without fear of censorship or judgment. Business owners, entrepreneurs, and families alike will have a hub to connect and exchange ideas openly and in a respectful, family-friendly manner. Learn more about your ad choices. Visit megaphone.fm/adchoices
534: Take A Break - How to Know When It's Time to Take Some Time Away From Politics
Political fatigue is real. And too often, folks can get consumed in their political selves, letting it consume who they are, what they do, and where they spend their time. How do you know when it's time to take a break? I'll answer that question on today's episode, plus outline why it's okay for you to take your much needed break from politics! Learn more about your ad choices. Visit megaphone.fm/adchoices
533: The 90-Degree Turn - Remaking Washington D.C. and Turning the Federal Government on its Head! (w/ JB Fred Eberlein)
Rather than traditional top-down government, today's guest (Fred Eberlein) advocates for a bottom-up approach that right sizes the Federal Government’s bureaucracy while re-aligning it with local needs, defined by "we the people". His book argues that Washington’s complexity and size provide camouflage to a political system corrupted by fundraising-centric politics. With no end in sight to the Federal Government’s chronic inefficiency, his book calls for removing Congress from its control over spending and returning that responsibility to state governments. Washington will not be fixed by bi-partisanship or budget cuts. Its reckless spending habits run too deep, as does the need for ever grander political campaigns. A Plan B is needed if the USA we cherish is to endure. Learn more about your ad choices. Visit megaphone.fm/adchoices
532: Get Paid In Crypto - Learn How to Automatically Convert Your Paycheck into Cryptocurrency! (w/ Paul Bradley)
Have you always been interested in getting involved with cryptocurrencies, but was never sure the best way to start? What if you could simply have your employer put a portion of your paychecks in the wallet of your choice as either Bitcoin, Litecoin, or Ethereum? Paul Bradley, COO and Co-Founder of GetHedge.io joins the program to show how GetHedge is answering that very question by automatically converting your pay into crypto. Learn more about your ad choices. Visit megaphone.fm/adchoices
531: THEY ACTUALLY DID IT: The Supreme Court Overturns Roe v Wade!!
After weeks of waiting for the final decision to come down from the Supreme Court regarding Roe V Wade, the SCOTUS has actually gone ahead and struck down the 50-year ruling. What are the implications politically? And what can the Libertarian Party do to reach voter who have otherwise been weary of the LP's platform. Learn more about your ad choices. Visit megaphone.fm/adchoices
530: Why You Still Need to Learn Basic Sales Skills, Even if You're Not In Sales!
You need to learn basic sales skills, even if you're not in sales. Don't believe me? Give me 7 minutes on today's episode to make my case to why you should not only learn said basic sales skills, but show you just how doing so can make you a superstar in so many unexpected ways. WANT TO BOOST YOUR SALES TEAMS NUMBERS, BUT AREN'T SURE WHERE TO START? - Contact for a 15-minute one-on-one! . "If I had a dollar for every time I had someone tell me that they hate sales, well, I wouldn't be in sales anymore. I have friends in all of the STEM fields, and nearly all of them have a sense of superiority because they're doing something with the "hard sciences", and they all laugh at the idea of doing sales as a career. And then it's my turn to laugh. Because regardless of their perception, they too are in sales, they just don't know it (or refuse to accept it). You see, everything in life is sales." Learn more about your ad choices. Visit megaphone.fm/adchoices
529: Don't Be Fooled - Colorado Governor Jared Polis is No Moderate or Libertarian (ANALYSIS)
Gov. Jared Polis (D-Colorado) has often been cited by libertarians as being "one of the most libertarian governors in the country". A personal friend of former Libertarian Congressman Justin Amash and frequent guest on various libertarian outlets (like Reason), Polis has filtered with Libertarians for years. But does his governance in Colorado actually hold up to his supposed libertarian bona fides? Today, we dig through an article written by Joshua Sharf (Newsweek) who gives his not-so-rosy take on Gov. Polis' supposed libertarian leanings. "In the last month or so, the Colorado governor's publicity people have been busy. Polis has written an op-ed in the Washington Post defending charter schools. Libertarian journalist Nick Gillespie recorded a glowing podcast profile for Reason. There was a holiday weekend puff piece in The Hill. And this Monday, the Wall Street Journal praised Polis for standing up to the climate lobby. All of these pieces have one aim: to make the progressive Democratic governor look as though he's not all that progressive—indeed, maybe he's a moderate or even a liberal with libertarian leanings, who'll keep the government off your back. I frequently hear out-of-state conservatives, hopeful for someone to pull the Democrats back from their current woke insanity, offer this description as their impression of Polis. Those of us who've seen his governance here in Colorado up close and personal know better." Article Discussed on Today's Episode: https://www.newsweek.com/dont-fooledcolorado-governor-jared-polis-no-moderate-opinion-1715804 Learn more about your ad choices. Visit megaphone.fm/adchoices
528: It's Official: Biden is the Worst President of the 21st Century! (with Sen. Ted Harvey)
On today's episode of The Brian Nichols Show, I'm joined by retired Colorado State Senator Ted Harvey, who serves as the Chairman of the Committee to Defeat the President (StopJoe.com): "Work in politics long enough, and you start overthinking it. Who’s the target audience? What’s the key talking point? How do you persuade him or her to support you? In 2022, Republicans cannot fall into the trap of second-guessing themselves and overcomplicating the talking points. The path forward is simple. All signs point to a “red wave.” Every indicator shows President Biden floundering. His approval rating is stuck in the 30s. Just this week, an ABC News/Ipsos poll revealed only 28% of Americans support Mr. Biden’s handling of inflation. Republicans are running against Mr. Biden — end of story. That is the answer to all questions. The blueprint is simple: Expose Mr. Biden for his litany of failures since January 2021 — drive the point home, again and again. Why? Because Mr. Biden is the worst American president in decades." Learn more about your ad choices. Visit megaphone.fm/adchoices
527: The Establishment is Terrified- Could France's Populist Uprising Be Good News For Libertarians?!
Marine Le Pen's National Rally won 89 of the 577 seats in the National Assembly on Sunday - a dramatic increase from its starting point of just 8, and one of the most significant recent results for populist politics in Europe. With the anti-establishment sentiment running strong throughout America, could that mean good news for Libertarians in the 2022 elections? Learn more about your ad choices. Visit megaphone.fm/adchoices
526: How is this BLIND Musician Making Liberty FUN Again!? (w/ Shawn Osborne)
Music is a language that transcends so many different barriers. Amongst those barriers is the growing political divide that continues to separate us Americans. We know that liberty solutions will help solve a lot of the problems we see in the world, so what if we were able to use music to bring liberty solutions to those who might be open to our message? Shawn Osborne believes music can do just that! And by having FUN with his music, he's absolutely helping make liberty FUN again along the way! Learn more about your ad choices. Visit megaphone.fm/adchoices
525: Messaging Matters - Why Libertarians Have Continued to Lose the Battle for Hearts & Minds (feat. Brian Nichols)
We've been focusing on messaging here on the program for a number of years, so I thought it good to bring back up the importance of messaging and why effective messaging has been one of the areas we libertarians have been failing the most. "Once we start to build this case that libertarian solutions work, then more and more people just by the virtue of seeing it work, the market is going to show, hey, this alternative way of doing things works, and all of a sudden, more people will start to gravitate that way. We see it in the marketplace right now. And I believe it will be an inevitable reaction as well when people start to see it working within their own communities. And going back to the whole emotions versus logic and reason. Isn't it wild? When you hear folks like Ben Shapiro, who will say very adamantly, that facts don't care about your feelings? I mean, sure, facts don't care about your feelings, but feelings sell. And that's where we're losing the battle. It's the battle on actually appealing to people's feelings, and appealing to people's emotions." Learn more about your ad choices. Visit megaphone.fm/adchoices
524: Why is This Liberty REPUBLICAN Running to Reclaim his Old State Senate Seat in Maine? (w/ Eric Brakey)
On today's episode of The Brian Nichols Show, friend of the show Eric Brakey returns to outline why he's looking to reclaim his old state senate seat in Maine, and what issue he's looking to help address for your average voter in main. "I've been knocking a lot of doors, talking with a lot of voters... I am running to reclaim my state senate seat that I held in Maine for I held it for two terms in the past from 14 to 18. And I left, I stepped aside from that to run for US Senate and Congress over two terms. Neither of those races worked out how we hope but we did get the message of freedom out there, which I think inspired a lot of new activists who are making a difference today. But yeah, I am running to reclaim my old state senate seat. It's been great to reconnect with a lot of my former constituents. So hopefully, who will be my constituents once again after this election cycle and boy people are hurting out there. Inflation is is is really hurting people. I mean, it's universal from truckers to soccer moms, I go door to door everyone is talking about the price of gas is concerned about how they're going to afford their next fill-up, and man, we're looking at, you know, gas station just down the road... For me, we're looking at $5.21 a gallon for the lowest grade gas. Boy, it's it's all of the warnings about inflation and the out-of-control spending and the printing of trillions of dollars out of thin air that us libertarians have been warning about for decades. Now. It's all coming to a head. And nobody outside the liberty movement seems to have any idea how to talk about this. And, you know, it puts us in a great position where we are the ones with the answers, because we are the only ones who understand how we got here." Learn more about your ad choices. Visit megaphone.fm/adchoices
523: The Art of Influence (How if You're Winsome, You May Win Some!) (w/ Chris Widener)
On today's episode of The Brian Nichols Show, Chris Widener joins the program to outline how you can influence others by being winsome... and hey, you may even win some! "One of the phrases that I coined is that in order to win some, you must be winsome. And, and I really believe that. You can't be a jerk. You know, sometimes, the Bible says to speak the truth in love. And I think that's a great merger, right? You want to speak the truth, but you want to do it in love. Some people, they won't speak the truth. They say, "I'm not gonna say anything, everybody can do whatever they want to do, I'm not gonna say something's wrong..." And they just love everybody. Well, a society of people doesn't move forward if you just do that. But then there's other people who just speak the truth. And they don't demonstrate the love, and people's look at them like, "Wow, well now you're kind of a jerk." You know, speaking the truth in love means considering the other person's interests and doing it out of helping the other person. But sometimes you need to say something that they're not necessarily going to like. And you know, there's an old biblical proverb that says, "wounds from a friend can be trusted." I want people to know that even though it might hurt, you can trust me that I'm saying it, because I believe that it's the right thing, and it'll help you out. We need to be winsome, you know, the old Ronald Reagan, happy warrior kind of thing. And I just, I think that we would do far better if we could do that." Learn more about your ad choices. Visit megaphone.fm/adchoices
522: 5 Ways to CRUSH Your Sales Quota, Even During a Recession!
On today's episode, I answer the top question that's been hitting my inbox the past few weeks; "Brian... how on earth am I supposed to sell during a recession!?" I hear you. Budgets are getting frozen and slashed. Jobs are being terminated. The economy feels like it's headed to a standstill. Naturally, the idea of trying to sell during this type of climate can feel daunting. But have no fear, as today, I'm outlining 5 ways you can be sure to CRUSH your sales quota, even during a recession! Learn more about your ad choices. Visit megaphone.fm/adchoices
521: Becoming Assertive in 6 Easy Steps (Even If You Don't Think There's an Assertive Bone in Your Body!)
Last Morning Sales Huddle, we outlined the importance of assertiveness. And I'm sure some of you read the post, rolled your eyes and thought, "Yeah, that sounds all well and good, Brian. But how do I actually become assertive if I'm not assertive already??" Great question!! Okay, so we've gone through and outlined why you should become assertive and how it will impact your business success and your personal life success. So how does one actually become assertive? Here are some quick, easy ways for you to become instantly more assertive - Overnight. Learn more about your ad choices. Visit megaphone.fm/adchoices
520: Could the FAIRtax Ultimately Lead to Abolishing the IRS!? (w/ Steve Hayes)
On today's episode of The Brian Nichols Show, we're actually talking about abolishing the IRS! But we're doing it in a roundabout way! Listen as Steve Hayes from the Americans for Fair Taxation joins us to outline how the FAIRtax could actually help us abolish the IRS on our path of eliminating the income tax. "We started working on this idea of eliminating the income tax, totally eliminating it, and replacing it with an excise tax - effectively what we had in the Constitution, which is a retail sales tax on the federal level. It would be on new goods and purchases - and emphasize new - not used, but new goods and purchases, and retail services. If you go get your haircut, you get it if you're a lady and you get a manicure, those are retail, those are going to be subject to the fair tax. The fair tax rate is 23%. The idea is that what you're going to do is get your entire paycheck. Because we fund the government differently. We don't fund it with an income tax and the payroll taxes like now - we fund it by giving you all of your money so that you're in charge of how much tax you pay. Learn more about your ad choices. Visit megaphone.fm/adchoices
519: Proven Sales & Marketing Strategies That WORK! (feat. Brian Nichols)
What if you could reach your target market on the exact issues they care about? That's the question I answered (amongst many others!) when I joined the Inventor Network's Virtual Summit last evening! Listen as I give my presentation, "Proven Sales & Marketing Strategies That WORK!" here on today's episode! "The world has changed over the past few years. With the advent of COVID-19, and what we're doing today. So not only has the world changed, but also, the world of sales and marketing has changed. So it's important for us to not only make sure we're addressing what's changed, but also, as we're moving forward, make sure that the strategies we're implementing in the world of marketing and sales are keeping up with the times as well." Learn more about your ad choices. Visit megaphone.fm/adchoices
518: How Is this Old-School Retro Gamer Enhancing the Sales Experience!? (w/ Richard Blank)
On today's episode of The Brian Nichols Show, I'm joined by Richard Blank (CEO of Costa Rica's Call Center) who give us some real, authentic means to enhance the sales experience for both the prospect AND the salesman. "Well, since I grew up in the 70s, and 80s, I loved going to arcades - and I'm a retro gamer. I don't have a PlayStation or an Xbox. I'm an old-school gamer. And so my passion turned into an obsession. And once I started making a little money and have the room here at the center, I started treasure hunting. And there are people down here with pinball machines and jukeboxes and a lot of toys that one man's trash is another man's treasure. And so call me Oscar the Grouch, I'll be willing to drive a couple hours to find myself a classic rock cooler, or a pinball machine. And so most of these games are older than the agents here, I created a happy neutral environment so people can meet others from different departments that can let off steam - they can recharge batteries. And imagine an environment where you can hang out and play some games together. And so, for me, I felt it was very important. It reduces attrition. When people are best friends with other people, they usually stay at a company." Learn more about your ad choices. Visit megaphone.fm/adchoices
517: Why is this Military Veteran & Journeyman Electrician Running for Hayward City Council!? (w/ Michael Lema)
On today's episode of The Brian Nichols Show, I'm joined by Hayward City Council candidate Michael Lema, who is seeking to bring liberty based solutions to Alameda County! "I decided to run because, in March of 2020, I got out of the Marine Corps after serving five and a half years. And I got back in mid-March, March 15, and I went to go work my first job as a normal person again. And they laid me off right after my first day. They're like, "Hey, come back in two weeks, this whole COVID thing is serious. We'll call you when it's time to come back to work." Two weeks rolled around, I call them back like, "Hey, I'm ready to go back to work.", and they say, "Like not yet, call us back in another two weeks." So I call them back again in two weeks. And they're like, "You know what, we'll just call you." And so I was laid off for two months, and I couldn't take it anymore. So I got a new job, which is my current job, now as the lead journeyman electrician for a crane company. And that was going great. I got sent off to the field, though, to a national laboratory, where I'm at. And my boss had given me an envelope with a paper in it saying I'm allowed to drive. And I was really confused. Why he said, "Well, in my county and in my state there was a statewide curfew that you were not allowed to drive after 6 pm." And that was the tipping point for me." Learn more about your ad choices. Visit megaphone.fm/adchoices
516: Why Being Controversial Only Gets You So Far (feat. Mahgdalen Rose)
Mahgdalen Rose returns to the program on a special solo episode, discussing why being controversial can only get you so far! "It's one thing to say everything controversial you can to get yourself trending on CNN or Twitter, Instagram. But it's another thing for soccer moms to go vote for you. It's another thing for fathers to go vote for you. It's another thing for business owners to believe that you'll have their back if something happens in the state and they need more time and they need small business loans." Learn more about your ad choices. Visit megaphone.fm/adchoices
515: Could This Libertarian Actually WIN This Board of Supervisors Seat!? (w/ Kelly Carden)
Kelly Carden has been in Kern County for most of his life, and is so much a part of the community that he is willing to put his name on the line to fix its problems. He knows what the county needs, and is not afraid to say it. He is also a Libertarian, allowing him to approach our problems from an out-of-the-box and bipartisan perspective badly needed in politics today. Today, Kelly returns to The Brian Nichols Show to outline why he's running for Kern County Board of Supervisors! Learn more about your ad choices. Visit megaphone.fm/adchoices
514: Policing Bodies: Law, Sex Work, and Desire in Johannesburg (w/ India Thusi)
Sex work occupies a legally gray space in Johannesburg, South Africa, and police attitudes toward it are inconsistent and largely unregulated. This results in both room for negotiation that can benefit sex workers and extreme precarity, where the security police provide can be taken away at a moment's notice. There is growing concern about the appropriate role for police, if any, in society. Many people around the world are examining policing in response to incidents of violence within marginalized communities. In recent decades, police have taken on additional responsibilities as administrators of social welfare and adopters of community policing. Yet, it remains an open debate whether policing and criminalization bring additional security and human rights protection, especially for historically stigmatized populations. Within this social context, Thusi examines the policing of sex work in Johannesburg, and whether a human rights approach to sex work should ever contribute to more policing, even if the policing is limited to sex workers’ clients. Challenging discourses about sexuality and gender that inform its regulation, Thusi exposes the limitations of dominant feminist arguments regarding the legal treatment of sex work. This in-depth, historically informed ethnography illustrates the tension between enforcing a country's laws and protecting human rights. Learn more about your ad choices. Visit megaphone.fm/adchoices
513: The Libertarian Party & The Great Reno Reset (w/ Stephen Decker & Jeremy Todd)
The Reno Reset is real! And with it, a new leadership at the helm of the third largest political party in the United States - The Libertarian Party. After 4 years of building an infrastructure, the Mises Caucus has officially secured leadership roles across the LNC. Now what? Well, that's why Stephen Decker and Jeremy Todd are joining me on today's episode! Both had the opportunity to attend the Libertarian Party national convention this past weekend, and with that, give us their take as to what we can expect next now that the Mises Caucus firmly has grasp of the party. "If I'm giving advice to the Mises Caucus, is that alright, it's no longer about the Mises Caucus now. All right? It is about the Libertarian Party, and you need to own that name, "The Libertarian Party". It is no longer "this person joined the Mises Caucus!" but "that person has joined the Libertarian Party". And so make us all one... help unify the party." Learn more about your ad choices. Visit megaphone.fm/adchoices
512: You Need To Be More Assertive, Dammit!
The customer is always right. Yep. We've all heard that saying many a time. And unfortunately, too many sales pros believe that this old way of thinking is actually true. You know, the idea that the rep who does whatever their prospect asks and wants is the one who kills it month after month. But is that really the case? Is the customer always right? Ask any seasoned sales professional, and they'll tell you that not only is this plain wrong, but in fact, it's an almost guaranteed way to sabotage any sale. Instead of playing the role of order-taker, we have to play the role of consultant. And with that, it requires us to be assertive. Now assertiveness itself can get a bad rap, as people can easily misinterpret assertiveness as pushy or rude. But what do we mean when we're talking about assertiveness? And what role does assertiveness play in helping you close more business? Learn more about your ad choices. Visit megaphone.fm/adchoices
511: The Zombie Economics of Inflation and Unemployment (w/ Prof. Alex Salter)
Today's guest (Prof. Alex Salter) recently joined Phil Magness and wrote an article for The Hill outlining how bad economic ideas can have a frustratingly long shelf life. Amid surging consumer and producer prices, the apparent tradeoff between inflation and unemployment has become a hot topic. There’s just one problem: the tradeoff doesn’t exist. Economists have known this for 40 years. Policymakers and commentators asserting otherwise should get with the program. "In policymaking circles - public economics commentators - (those sorts of positions), there persists this myth that there's a steady and exploitable trade-off between unemployment and inflation. The idea is you can quote-unquote, "run the economy hot", in which case you're gonna get low unemployment, but you have to put up with high inflation. Or if you want to try and bring down inflation, you have to put up with not-so-good labor markets, and higher unemployment. In brief, this view is bogus. There's nothing to it. There is absolutely no reason why you can't have strong labor markets, and low and stable inflation. You can even have strong labor markets with no inflation." Learn more about your ad choices. Visit megaphone.fm/adchoices
510: Biden's Foreign Policy Report Card - The Good, The Bad, & The "Meh" (with Prof. Sarah Burns)
Returning to the program today is Professor Sarah Burns (Associate Professor of Political Science at the Rochester Institute of Technology) to give her report card grade of the Biden administration's foreign policy priorities - namely Afghanistan, Ukraine/Russia, and China/Taiwan. "My difficulty with Biden is he's also an he's definitely an elder statesman. And he's also a former cold warrior. So when you're thinking about how he's going to view the world, he's going to view it as this is my legacy. We're returning to great power struggles, you know, how should he respond to that?" Learn more about your ad choices. Visit megaphone.fm/adchoices
509: How Do We Fix the Old, Broken Libertarian Messaging? (Brian Nichols on In Liberty & Health)
On today's episode, I joined Kyle Matovcik over on his program, "In Liberty and Health". We covered a TON of topics (like my weight loss, my move from Philly, and more!), but we spent a vast majority of our time focusing on fixing our old, broken libertarian messaging. Are we up for the task? Give a listen! "The voter doesn't want to hear what it means to be a libertarian. Why? Because they don't care. Why should they care? What does it mean to them - what being a libertarian means to us? What they want to see is (and what we should be showing is), what do the libertarian ideas mean, for me, as it pertains to the political process. We have done a terrible job in being able to connect the dots. What we've done is we say, "look at this book, it's amazing. It's got all the amazing answers to life's problems. And it's all right here. And all you have to do is you have to read this book, and then another one, and another one, and another one." And we good idea, people with death, instead of saying, "Hey, I noticed that while you were at the grocery store, today, you are complaining about how the grocery cart isn't as full as it used to be, when you're putting $100 worth of food in into the cart? Well, maybe we can talk about how we got here, right? I mean, would that be something you'd be open to discussing?", and then all of a sudden, you're talking about something that's real to them. And then you can start to position a libertarian solution." Learn more about your ad choices. Visit megaphone.fm/adchoices
508: Why Does This Libertarian Farmer Want To Be Lieutenant Governor of Pennsylvania? (w/ Tim McMaster)
Returning to the program today is Tim McMaster, Libertarian candidate for Lieutenant Governor of Pennsylvania! "It's really good to be out front and center with the local people. And as they say, 'all politics is local'. And I truly believe that, because every issue that we face on the local issue, if you just expand that out, essentially, that's on the state level on the national level as well, with some exceptions. But overall, people are concerned about the same things - how they're going to feed their kids, you know, are they going to raise their kids properly? How are they going to educate their kids? Are they going to have anything to leave their kids? Is it gonna be all taken from your property taxes or some other kind of government extortion program? Those are really the top-of-mind things that I've really been focusing on." Learn more about your ad choices. Visit megaphone.fm/adchoices
507: The Top 3 Ways Libertarians Scare Away The Liberty Curious (w/Chris Goyzueta)
Where do Libertarians drop the ball when trying to win people's hearts and minds? Sadly, in far too many areas... "The Professor" Chris Goyzueta returns to the program to help me as we outline the top 3 ways that Libertarians scare away the liberty curious. Learn more about your ad choices. Visit megaphone.fm/adchoices
506: Hunny, Where's All The Baby Formula? (w/ Kenny Cody)
Ask any parent with a newborn, and the fear is real... Where's all the baby formula!? Store shelves are empty, and the Biden Administration was caught seemingly off-guard by the nationwide baby formula shortage. Kenny Cody returns to help explain how we got here. Also discussed: the GOP primary in Pennsylvania is SO CLOSE between Dr. Oz and McCormick! What happens next!? Learn more about your ad choices. Visit megaphone.fm/adchoices
505: The United States and its Long History of "Misinformation" (w/ Caleb Franz)
Does this sound familiar? The looming threat of war hovers over the United States like a vulture circling its prey. A deadly virus is running through the population, forcing many to avoid highly populated areas. Furthermore, the nation is reaching a level of political division so severe that it threatens the stability of the country. While you might think this is a description of the U.S. circa 2022, these were actually the circumstances that the nation found itself in at the beginning of the Adams administration. This backdrop isn't all these two periods of history have in common, either. As Americans today are engaged in a great debate over how to handle the spread of misinformation, it would behoove us to reflect on how the first generation of Americans overcame this very issue. Efforts to contain misinformation have become a growing point of contention in the United States as of late. Social media giants flag and deplatform individuals who spread allegedly false information at an increasing rate. Of course, who gets to distinguish between genuinely false information and areas with legitimate room for disagreement is where things get messy. Today, Caleb Franz returns to the program to outline misinformation throughout history, and the role free speech plays in fighting actual misinformation. Learn more about your ad choices. Visit megaphone.fm/adchoices
504: How Has Inflation Impacted Small Business? (with David Belman)
Inflation has been felt at the grocery store, at the gas pump, at the car dealership, traveling.... okay, pretty much everywhere. And yes, that means that the home building industry has been hit just as hard. How hard has it been hit? Well, returning to the program today is David Belman (Belman Homes) who outlines how the supply chain issues, when coupled with the increase in interest rates and inflation, has been a perfect storm for the home building industry. "When you put all the regulation that you have in, in our [home building] industry, right now, it's adding $94,000 to the cost of a new home due to local state and federal regulation. And you talk about these young kids and they're going to work and trying to get money so they can buy a house and they can't afford it because the government's costing so much money before you even put a shovel on the ground. So that's what I'm really passionate about is really trying to help the housing affordability issue because it'll help everybody because housing is something that everybody should have access to." Learn more about your ad choices. Visit megaphone.fm/adchoices
503: Why It's Okay To Say "No" & Celebrating Greatness
On today's episode of The Brian Nichols Show, I'm riding solo, talking about why it's okay to say "no" in both life and in sales. Later, I dig into why I think it's important we focus on celebrating greatness, and then finally, I wrap up by outlining my strategies to effectively listen to podcasts. "As a matter of fact, it might be the thing that's actually holding you back in sales. There's only one thing that each of us experiences in the exact same way. And that's time. T ime is the ultimate non-renewable resource. It doesn't matter where you're born, what family you're born to, how much money you have your predicaments in life or any other extraneous situation you can think of time evens all playing fields, and saying the word know gives you control of dictating who does and who doesn't get part of that time." Learn more about your ad choices. Visit megaphone.fm/adchoices
502: What Makes a Great Story? - Storytelling 101 with Billy Madison
Yup... we're talking storytelling using *that* Billy Madison. Or at least, we'll be using the scene that features the book, "The Puppy Who Lost His Way" and why Billy didn't find the children's book as compelling as Ms. Lippy had hoped. Oh, and did you know we can use storytelling in sales? It's true! And not only can you use storytelling, but it'll be a GAMECHANGER. What makes a good story? Take a listen to find out! Learn more about your ad choices. Visit megaphone.fm/adchoices
501: Did This College Student Really Get Expelled For Refusing The COVID Booster Shot!? (w/ Ellie Puentes)
"My body, my choice" doesn't seemingly apply to those refusing the COVID booster. At least, that's how it appears, as today's guest (Ellie Puentes) was EXPELLED FROM COLLEGE for the the audacity of refusing to take the COVID booster... all this after having an adverse reaction to the second dose of her COVID vaccine! Listen as Ellie outlines her experience being expelled by Union College and how far the COVID insanity gone. " I'm fully vaccinated. I received my second dose back in September, but I got so sick from it to the point where I ended up hospitalized and continued to have something to this day. And before getting the vaccine, I had no health issues. So when I got an email from my school, reminding me to get the booster vaccine, I sent out an email with my concerns, and my request for an exemption was denied. They denied my hospital documents. They denied a letter written by my doctor, you know, who's known me longer than administration of Union, where he stated it's ill-advised for me to receive the booster right now, and they denied that." Learn more about your ad choices. Visit megaphone.fm/adchoices
500: 5 of My Favorite Episodes From Over the Past 500 Shows (feat. Brian Nichols)
After 4 and 1/2 years, we've hit an incredible milestone at The Brian Nichols Show. Not only have we hit the top 1.5% of podcasts globally, but we have just reached our 500th episode! Today, I'm sharing 5 of my favorite conversations from the past 500 episodes! Learn more about your ad choices. Visit megaphone.fm/adchoices
499: Capitalizing on the Parallel Economy & Defeating Wokeness (with Michael Seifert of PublicSq)
On today's episode of The Brian Nichols Show, I'm joined by Michael Seifert (CEO + Founder of PublicSq.) joins the program to introduce PublicSq - a platform that is connecting freedom-loving Americans with local community, reliable information, and the businesses that share their values. "There is a whole separate economy emerging for the people that are just tired of the wokeness. And they just want a break. And they want to support businesses that make them proud to be an American. That's what people want to feel. And for us, you know, the goal is, let's capitalize on that. Let's actually build that community with that mission at the forefront, especially for the small businesses and local communities. Our kind of mission is how can I help the one location coffee shop feel that same sort of magic, And it's been pretty cool to see that come to life." Learn more about your ad choices. Visit megaphone.fm/adchoices
498: How to Talk About Roe v. Wade / Abortion without Tempers Flaring (with Olivia Rondeau)
The conversation towards abortion/Roe v. Wade has always been a heated discussion... but does it have to be that way? Returning to the program today is Oliva Rondeau, who joins us to walk through this often difficult and delicate subject, and how we can best avoid the usual demonization. "The answer lies in communities, how these communities take care of their pregnant women and pregnant teens who are in a tough situation, and how we view these pregnant women and pregnant teens and try to end the stigma. Because people make mistakes, it takes two people, like... we're all adults here. So let's let's kind of end the, 'us versus them', As we go more and more polarized and more and more separate, you'll see that, as we demonize each other, the situation does not solve itself." Learn more about your ad choices. Visit megaphone.fm/adchoices
497: Fake Invisible Catastrophes and Threats of Doom! (with Dr. Patrick Moore)
Returning to The Brian Nichols Show today is Dr. Patrick Moore (Author, "Fake Invisible Catastrophes and Threats of Doom") to discuss how most of the scare stories in the media today are based on things that are invisible, like CO2 and radiation, or very remote, like polar bears and coral reefs. Thus, the average person cannot observe and verify the truth of these claims for themselves. They must rely on activists, the media, politicians, and scientists - all of whom have a huge financial and/or political interest in the subject - to tell them the truth. Learn more about your ad choices. Visit megaphone.fm/adchoices
496: Tolerance vs. Acceptance & Setting Narratives vs. Responding to Narratives (feat. Brian Nichols)
On today's episode, I'm flying solo, talking about the difference between tolerance and acceptance, plus how to start resetting narratives vs. responding to narratives. "I think it's pretty obvious that the main thing we can take away is that it's important for us when we're speaking the truth and selling the ideas and solutions that we bring to the table from the liberty perspective, that instead of being squishy and trying not to offend, that It's important to make definitive and declarative positions based on not only what you believe, but also in the face of that which you disagree with…" Learn more about your ad choices. Visit megaphone.fm/adchoices
495: May the Fourth Be With You! (Politics & Star Wars w/ Stephen Kent from Nov. 2020)
(Today's episode originally aired in November 2020 and is getting a special re-air with today being May 4th!) "So this is how liberty dies... with thunderous applause...". I bet you've heard that phrase used when discussing politics, right? Well, like many other examples, it is just one parallel between the world of "Earthly politics" and the world of "Star Wars politics". Joining the show to help outline just how much our world and the Star Wars world share is host of "Beltway Banthas" and political commentator Stephen Kent! Find Stephen and Beltway Banthas: https://www.stephendkent.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
494: What are the Top-3 Issues Libertarians Should Be Focusing Messaging Towards? (with Clint Russell)
Today on The Brian Nichols Show, Clint Russel (Host, Liberty Lockdown) returns to the program to help outline the top-3 issues we libertarians/liberty world should be focusing on in order to meet people where they're at on the issues they care about - specifically with an election less than 6 short months away! "Libertarians need to get out of the hypothetical... like we are dealing with the real ramifications - ramifications of statism. And we have answers. And we also have the diagnosis as to why we're in the position we're in. So you don't need to talk hypotheticals - like this is actually happening to people in their real lives. And that's why it's such a fertile ground from which we can work, you know? Like, this is our opportunity - I really believe that this is the greatest opportunity in my lifetime, to try and help people. And if that's what you are motivated by, well, then you should wake up every day just roaring to go." Learn more about your ad choices. Visit megaphone.fm/adchoices