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Show overview

The Big Impression has been publishing since 2021, and across the 5 years since has built a catalogue of 160 episodes, alongside 1 trailer or bonus episode. That works out to roughly 60 hours of audio in total. Releases follow a fortnightly cadence, with the show now in its 13th season.

Episodes typically run twenty to thirty-five minutes — most land between 19 min and 25 min — and the run-time is fairly consistent across the catalogue. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 5 days ago, with 25 episodes already out so far this year. The busiest year was 2025, with 43 episodes published. Published by The Current.

Episodes
160
Running
2021–2026 · 5y
Median length
21 min
Cadence
Fortnightly

From the publisher

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

Latest Episodes

View all 160 episodes

Warner Bros. Discovery’s Marisa Crocker: 'It's an attention economy' and live sports is the last great gathering place

Aug 19, 202622 min

Formula E CMO Ellie Norman on rewriting the rules of sports marketing

Aug 12, 202627 min

Tenzing founder Huib van Bockel on leaving Red Bull to build a natural energy drink challenger

Aug 5, 202623 min

BBDO's Nancy Reyes and Chris Beresford-Hill on why epic creativity is good for business

Aug 3, 202619 min

MINI CMO Jennifer Treiber-Ruckenbrod on the rise of AI bots and the risk of ‘water armies’

Jul 29, 202623 min

Disney’s Jamie Power explains why advertisers are buying audiences, not shows

Jul 22, 202615 min

Target's Matt Drzewicki explains why retailers are becoming AI's most valuable data partners

Jul 15, 202623 min

Hinge's Tamika Young explains why the app wanted to reach Gen Z at the movies

Jul 8, 202617 min

Joy Robins on how The New York Times is luring news-averse advertisers

Jul 1, 202623 min

Kroger's Christine Foster says more brands are applying retail data to CTV campaigns

Jun 24, 202626 min

Reddit's Paulita David on how brands are using the internet’s most valuable focus group

Jun 18, 202623 min

Hisense CMO Sarah Larsen on turning the FIFA World Cup into a brand-building moment

Jun 11, 202624 min

The Weather Company's Dani Feore on how the elements can be a predictor of consumer behavior

Jun 3, 202620 min

Dick’s Sporting Goods’ David Young on balancing performance with customer experience

May 27, 202626 min

Ace Hardware’s Molly Hjelm on bringing the retail back into retail media

May 20, 202624 min

E.W. Scripps’ Seth Walters on making premium sports more accessible

May 13, 202622 min

Best Buy Ads’ Lisa Valentino on retail media’s next chapter: commerce media

May 6, 202622 min

Oura’s Doug Sweeny on turning data into daily wellness

Apr 29, 202628 min

Land O’Lakes’ Heather Malenshek on reshaping rural America’s story

Apr 22, 202626 min

Stanley Steemer’s Andrew Schneider on owning the spring clean

Apr 15, 202625 min
2023 The Current Podcast