The B2B Sales Podcast

This episode it the last one of The B2B Sales Podcast.If you want to keep getting value, you'll find everything you got from the podcast and more in the following channels:LinkedInMy newsletterInstagramTwitterThanks for being a listener, hope to see you on LinkedIn!

Welcome to the B2B Sales Podcast! I'm your host Thibaut. In today's episode, I discuss how experienced remote salespeople can transition from traditional employment to becoming highly paid sales professionals with the freedom to choose when, where, and how they work. If you're tired of your remote sales job and looking for a way to diversify your income and gain more flexibility, this episode is for you.Main Topics CoveredChallenges of remote sales jobsThe concept of a portfolio careerBenefits of short-term contractsSteps to transition to a portfolio careerHow to market your sales experience without launching a new businessLinksSign up for the waitlist: Sales Labs Portfolio Career Waitlist

Welcome to the B2B Sales Podcast! I'm your host Thibaut. In this episode, I'll share a story from a recent wine tasting event in the South of France and discuss why winemakers often struggle with sales. I'll also reveal three simple questions you can ask to close a deal, inspired by Skip Miller. These questions will help you qualify prospects and save time during your sales process.Main Topics CoveredStory from a wine tasting eventWhy winemakers struggle with salesThree questions to qualify a deal:What's causing you to have a conversation with me today?What are the outcomes you expect from this conversation?When can you make a decision?LinksSign up for the Tactical Selling newsletter: Sales Labs Tactical

Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in this episode, I'll share the essential tools I use every day for prospecting. From all-in-one platforms to my own custom tools, these resources will help you streamline your prospecting process and improve your results.Main Topics CoveredAmpleMarket: An all-in-one prospecting platformKaspr.io: Tool for finding complicated email addresses and phone numbersLinkedIn native videos: Effective for standing out in prospectingProspecting template swipe file: Collection of high-performing messagesSales process calculator: Tool for tracking daily prospecting targetsLinksSign up for the Tactical Selling newsletter: Sales Labs Tactical

Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in this episode, I'll share my 2024 guide to video prospecting. Video prospecting can help you stand out and start more conversations with prospects. Learn how to effectively use this underutilized tool in your sales strategy.Main Topics CoveredImportance of video prospecting in 2024Step 1: Use LinkedIn native videos for prospectingHow to record and send videos on LinkedIn mobile appStep 2: Write a simple, effective scriptExample script: Trigger, problem, call to actionStep 3: Recording and sending your videoPractical steps to record and send video messagesStep 4: Repeat and integrate into daily prospectingConsistency is key to booking more meetingsLinksSign up for the Tactical Selling newsletter: Sales Labs Tactical

Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in today's episode, I'll share simple prospecting shifts to book more meetings. Learn how to move from booking meetings with total strangers to engaging with people you already know. This shift will drastically improve your prospecting results by starting more conversations and booking more meetings.Main Topics CoveredShift focus from strangers to known contactsChallenges of prospecting with total strangersBuilding a pipeline with people you already knowSteps to follow:Create prospect lists from existing contactsGet accurate dataBuild a sequence skeleton for each tierWrite relevant messagesSet time blocks and executeLinksSign up for the Tactical Selling newsletter: Sales Labs TacticalCheck out the Prospecting Engine course: The Prospecting Engine

In today's episode, Thibaut shares 3 key lessons from the last job he ever had.

Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in today's episode, I'll share three triggers I use daily to start conversations with prospects based on their LinkedIn activity. Using these triggers effectively can help you start more conversations and book more meetings.Main Topics CoveredTrigger 1: LinkedIn post likes or commentsTrigger 2: Champion left the companyTrigger 3: New jobLinksSign up for the Tactical Selling newsletter

Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in today's episode, I'll share the exact system I follow to create a reciprocity resource. This approach will tease your prospects' curiosity and help you start more conversations, leading to more meetings. Learn how to use this method effectively in your prospecting efforts.Main Topics CoveredCommon challenges in prospecting and the importance of starting conversationsStep 1: Find a publicly available marketing resource related to your prospect's problemStep 2: Convert the resource into a useful checklistStep 3: Tease the resource to engage your prospectsExample template to use in your outreachLinksSign up for the Tactical Selling newsletter: Sales Labs Tactical

Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in this episode, I'll share a three-step system to optimize your LinkedIn profile for sales. Many people have profiles optimized for job hunting, not for attracting prospects and starting conversations. Learn how to make your LinkedIn profile work for you in sales.Main Topics CoveredImportance of an optimized LinkedIn profileStep 1: Update your LinkedIn bannerStep 2: Write a clear LinkedIn headlineStep 3: Optimize your featured sectionPro tip: Leave the description empty when adding links in the featured sectionLinksSign up for the Tactical Selling newsletterCreate a lead magnet with Distribute

Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in this episode, I reveal a hidden LinkedIn feature that can help you book more meetings. Many salespeople struggle with getting prospects to open their emails or respond to calls. Learn how to stand out and capture attention using LinkedIn voice notes.Main Topics CoveredCommon challenges in getting replies from prospectsThe impact of high volumes of outreach on response ratesIntroduction to LinkedIn voice notesHow to use LinkedIn voice notes effectivelyStep-by-step guide to sending LinkedIn voice notesExample of a powerful LinkedIn voice note templateLinksSign up for the Tactical Selling newsletter

In this episode, Thibaut discusses the limitations of using LinkedIn InMails for B2B sales prospecting and offers practical alternatives to increase your success rate. Learn how to optimize your LinkedIn strategy to engage more effectively with prospects.Main Topics Covered:Inefficacy of InMails: Exploring why InMails are not suitable for sales prospecting and are better suited for marketers to run ad campaigns.Optimizing Your LinkedIn Profile: Key strategies to attract prospects and build trust through your LinkedIn profile.Finding Triggers: How to identify relevant information about prospects that can serve as conversation starters.Writing Effective Connection Requests: Tips for crafting direct and compelling connection requests to improve your connect rate on LinkedIn.Alternative Prospecting Tools: Introduction to Thibaut’s prospecting engine and how it can revolutionize your LinkedIn prospecting efforts.Sign up to Tactical Selling to access all the resources mentioned in the episode (on Thursday 9th of May).

In this episode, Thibaut dives into the critical metrics every B2B sales professional should monitor to enhance their prospecting performance. Whether you're an individual contributor or a manager, understanding these metrics can help you pinpoint what's working and what needs improvement in your sales process.Main Topics Covered:Prospects Added to Your Sequence: Importance of initiating contacts and monitoring additions to your sales sequence.LinkedIn Connection Acceptance Rate: Strategies for improving LinkedIn connection requests and the significance of monitoring acceptance rates.Reply Rates: Why securing replies is crucial and how it serves as a leading indicator of your prospecting success.Meeting Booked Rate: How tracking meetings booked from replies can indicate overall sequence effectiveness.Show Up Rate: The importance of not just setting meetings but also ensuring prospects attend, and how to improve this metric.Sign up to Tactical Selling to access all the resources.

Join Thibaut, your host, in this episode of the B2B Sales Podcast as he unveils five effective prospecting strategies to help you book more meetings and build a healthier pipeline. Learn how to mix different types of prospecting to stay motivated and increase your chances of success.Main Topics CoveredInbound Prospecting: Receiving requests for demos or calls from prospects and the challenges associated with it.Discovery Prospecting: Engaging prospects in interviews to understand their problems and needs better.Nearbound Prospecting: Leveraging your network for introductions and utilizing existing connections for prospecting.Trigger-Based Prospecting: Initiating conversations based on the digital footprint of prospects, such as their engagement on LinkedIn.Account-Based Prospecting: Targeting prospects in designated accounts, overcoming challenges, and utilizing expansion sequences.Important LinksSign up for the Tactical Selling Newsletter for additional insights: Tactical Selling Newsletter

Join Thibaut in this episode of the B2B Sales Podcast as he outlines four straightforward steps for busy account executives to maintain effective prospecting. Learn how to carve out time, prioritize existing relationships, and identify new opportunities to keep your pipeline flowing smoothly and meet your sales targets.Main Topics Covered:Protect Your Time: Establish a routine with a recurring time block to focus on prospecting, avoiding interruptions.Identify Existing Accounts: Segment your current and past accounts into tiers for targeted follow-ups.Identify Top Tier New Accounts: Focus on acquiring new logos by targeting companies that meet your ideal customer profile.Prospect Daily: Balance your prospecting efforts between follow-ups with existing connections and outreach to new prospects.Useful Links:Sign up for the newsletter: Sales Labs Tactical SellingLearn more about my Prospecting Engine: The Prospecting Engine

In this episode of the B2B Sales Podcast, host Thibaut shares a valuable system for leveraging your competitors' audiences to generate a continuous stream of qualified leads. Discover a step-by-step method to identify potential customers through your competitors' marketing efforts and how to engage with them effectively to increase your meeting bookings.Main Topics Covered:Identifying your competitors using tools like G2 to build a targeted list.Conducting a LinkedIn audit of these competitors to evaluate their engagement levels.Scrolling through organic posts and ads to find potential leads that match your Ideal Customer Profile (ICP).Utilizing tools like Amplemarket to export leads who have shown interest in your competitors' content.Crafting outreach messages based on leads' engagements or downloads to initiate conversations.Useful Links:Sign up for the newsletter: https://www.saleslabs.io/tacticalBook a demo with Amplemarket: https://www.amplemarket.com/demo?source=thibaut.souyris

Join Thibaut, your host, in this episode of the B2B Sales Podcast as he unveils his step-by-step process for personalizing outreach efforts. Discover how to identify personalized elements, link them to your prospects, and effectively use them as triggers to increase engagement and book more meetings.Main Topics CoveredUnderstanding Prospect's Problems: Thibaut emphasizes the importance of knowing your prospect's problems before personalizing outreach efforts.Finding Personalization Elements on LinkedIn Profiles: Learn where to find personalized elements on your prospect's LinkedIn profiles, including the about section, posts, and activity.Exploring Personalization Elements About Their Companies: Discover strategies for uncovering useful personalization elements about your prospect's companies, such as annual reports and executive engagements.Utilizing Personalization Elements as Triggers: Thibaut shares insights on incorporating these elements into personalized prospecting messages to enhance engagement and drive conversations.Important LinksSign up for the Tactical Selling Newsletter for additional insights: Tactical Selling NewsletterExplore the Prospecting Engine for comprehensive prospecting strategies: Prospecting Engine

Join Thibaut, your host, in this episode of the B2B Sales Podcast as he unveils his efficient process of leveraging Amplemarket's AI features for prospecting. Discover actionable steps to integrate Amplemarket into your tech stack and explore time-saving features to streamline your prospecting efforts.Main Topics CoveredLeveraging Amplemarket for Prospect Export: Thibaut shares insights on how to export leads from LinkedIn using Amplemarket's AI features, enhancing your prospecting efficiency.Data Enrichment with Amplemarket: Learn how to enrich data and verify lead relevance using Amplemarket's filtering and data enrichment capabilities.Utilizing Amplemarket's Copywriter Feature: Explore how Thibaut utilizes Amplemarket's Copywriter feature to craft personalized prospecting messages based on prospect activity.Automated Meeting Enrichment: Discover how Amplemarket automatically enriches meeting details with relevant information to facilitate productive discovery calls.Important LinksSign up for the Tactical Selling Newsletter for additional insights: Tactical Selling NewsletterTry Amplemarket and book a demo using Thibaut's link: Sign up for Amplemarket Demo

In this episode of the B2B Sales Podcast, Thibaut shares his exact process for identifying prospects' problems. By following these steps, you'll demonstrate to your prospects that you understand their needs, increasing your chances of capturing their attention and securing deals.Main Topics Covered:Understanding prospects' goals and metricsIdentifying key initiatives related to prospects' goalsListing common problems faced by prospects during their initiativesHighlighting specific symptoms of these problems to improve prospecting messagesLinks:Sign up for Tactical Selling Newsletter: Tactical Selling NewsletterExplore The Prospecting Engine Course: The Prospecting Engine

In this episode of the B2B Sales Podcast, Thibaut shares his proven process for booking meetings with LinkedIn's help. A tactic detailed in his prospecting engine, this approach utilizes thought leaders' posts to engage prospects at scale. Learn the four practical steps to leverage LinkedIn's digital footprint, significantly increasing your chances of securing replies and booking valuable meetings.Main Topics CoveredLinkedIn Prospecting Tactic: A step-by-step guide to maximize LinkedIn for effective prospecting.Extract Prospects from Engagements: Utilize reactions and connection degrees to pinpoint prospects fitting your Ideal Customer Profile (ICP).Tease Interests with Relevant Resources: Leverage shared resources related to thought leader posts to pique prospects' interest.Navigate Conversations and Book Meetings: Employ a simple workflow to guide conversations and secure meetings with interested prospects.Important LinksSign up for the Tactical Selling Newsletter for additional insights: Tactical Selling Newsletter