The Authority Builder Podcast

You’ve been doing amazing work for your clients—and, if you’re like most business owners…Nobody knows about it!Today, I’m talking with the inventor of “video case stories”--Ian Garlic on the very best way to capture all the client wins you’re creating.These are NOT testimonials (old-school testimonials can actually drive clients away)…If you do amazing work for your clients, but struggle to get them to share you with others, this is a secret weapon that will help you clone your very best clients.Ian’s captured over 10,000 video case stories and breaks down the 3 elements of a successful video case story, and tell you why he hates the word “testimonial.”

It’s time to stop robbing the world of your gifts…And finally become the “higher self” you’ve always wanted to be…Do you feel you’ve not reached your full potential?Do you want to innovate and disrupt the status quo, but something is holding you back…My friend and colleague Trevor Turnbull overcame this challenge. Recently, he founded The Source Collective to help change makers and visionaries amplify their impact and unleash the full potential of their “higher self.”In this episode, Trevor shares…How he overcame self-doubt to start a new chapterWhy credentials don’t matter like they used toPredictions for the future of innovationWisdom for unlocking your “higher self”And more…

This is the number one source of business opportunity…And a secret weapon for any new entrepreneur…Relationships.When you form a community with other business owners, scaling comes naturally…You don’t have to seek opportunities--people come to you.But how do you form a community when you’re a new entrepreneur fresh from the corporate world?My guest David Shriner-Cahn founded the Smashing the Plateau Community to help new entrepreneurs do what they love and get paid what they’re worth. In this episode, he’ll share how to build lasting human relationships with other entrepreneurs so you don’t have to grow your business alone.

LinkedIn is an untapped goldmine for getting clients…Did you know that less than 5% of LinkedIn users post content weekly?95% of people use LinkedIn only to consume content…That's an opportunity…Create compelling content that showcases your personal brand and you’ll have an instant audience…With a few simple strategies, you can convert these connections into high-ticket customers.My guest Salina Yeung, CEO of theinacademy, is a former LinkedIn employee, LinkedIn expert and coach. In this episode, she’ll share her proven framework to secure clients on LinkedIn in 2022.

This is the most difficult problem that every entrepreneur faces…And after the pandemic, the landscape has shifted so much…I’m talking about building a team.When people show up to the same office every day, building a team comes naturally. But now, your team may not even be working in the same time zone.There are enormous benefits to hiring remote workers…With digital delegation, you can get the best talent for the best prices…But to reap these rewards, you need to create that team atmosphere in the virtual world. My guest today is Noel Andrews, CEO of JobRack. He’s helped businesses all over the world hire over 1,000 remote team members, and he’s here to share his insights with you.

If you’re a parent and entrepreneur, this episode is for you.Homeschooling has skyrocketed in the last few years…If your kids are struggling or if you’re just not happy with the school system, it might be the answer you’re looking for…And you don’t have to sideline your career to do it.You can grow your business, and give your kids a personalized, hands-on education.My guest Mary Resenbeck developed The Resenbeck Maverick Learning Method after watching her dyslexic son and daughter struggle in a traditional school environment. Now, she is a consultant for homeschooling families (especially entrepreneur families) and develops individualized learning plans that help kids realize their full potential—while making the process easy for working parents.In this episode, Mary will share how you can give your kids the education they deserve without time and money holding you back.

If you want to be a speaker…Whether as a lead-generation strategy or as your complete business…You’re probably wondering where to start. You have the expertise, you have a message to share…But how do you get booked to speak in front of people?Grant Baldwin is here to show you how to launch your speaking career. Grant is the founder and CEO of The Speaker Lab. In this episode, he’ll break down everything from finding your target audience to pitching yourself to event planners—and more.

Is your business growing slower than you’d like? You might be making some common marketing mistakes… Or maybe you’re not taking full advantage of opportunities to reach buyers… The good news is that you can revamp your lead generation process and see exponential growth—and in this episode, we’ll show you how. My guest today is David Valentine, CEO and founder of Avadel. David is going to walk you through his top strategies for reaching buyers and scaling your business. Listen to learn:How to win buyers by making guaranteesWhy some websites don’t generate leadsHow to craft a cold email that actually worksAnd more…

You know that podcast appearances are a door to new clients… A way to instantly boost your authority… And a powerful networking tool… But how do you get on a podcast in the first place? Maybe you’ve sent pitch emails that went ignored… Or maybe you don’t know where to find shows relevant to your expertise… My guest Tony Guarnaccia has tools and strategies to help you get started. Tony has grown over 10,000 small businesses and a dozen Fortune 500 companies, and he’s here to give you the first steps toward growing your business through podcast appearances.

It’s time to repair the absolute foundation of your business… You. You might not even realize how much your physical and mental health habits are holding you back. You might have less energy, less focus, and less confidence than you’re capable of. You might think you don’t have time to build a healthier lifestyle on top of working 80+ hours a week growing your business. My guest Olly Wood is the owner and head coach at The Meta Project, where he helps people elevate their energy, body, and mind. Olly is here to break down why fixing your health is the most important thing you can do for your business—and show you some small steps to begin your journey.

What does quantum physics have to do with growing your business?It has to do with energy…When your mindset is right, you can get exponential results while doing less than you’re doing right now. Less doing… bigger results.My guest, Erik Luhrs, has used these principles to grow businesses by 600% and more.Erik is the world’s only PsychiCognitive Peak Performance Coach.In this episode, he’ll show you how to achieve exponential growth without any extra effort.

The Million Dollar Book is live! I wrote The Million Dollar Book to give you a 30-day roadmap to creating your own lead-generating book that will produce 7-figures of revenue for your business. I’ve found that a book is the single best way to generate pre-sold clients for a high-ticket service… It works better than webinars, online ads, and direct mail…It supercharges referrals, creates better, more prepared clients, who place a higher value on what you do. It gives you instant credibility that attracts clients today and for years to come… The problem is that most people believe writing a book is a huge project that requires many months (or years) to complete. It doesn’t have to. Do it right and it is easy and fast. In today’s episode, I’m giving you a preview of The Million Dollar Book. Listen to find out:If a book is the right next move for your businessWhy you should avoid bestseller-in-a-box servicesWhy books are your best lead-generating assetHow you can write your book in just 30 days and have it published and working for you in 90 daysAnd more…

My new book is coming next week… So today on the podcast, I’m breaking down how we launch books–The Inverted Viral Launch Method™. This is a simple formula that gets you almost immediate ROI for your book…And, sets you up for decades of results. The good news: you don’t have to get millions of readers or make The New York Times bestseller list to see a big impact from your book launch. Listen to find out how you can leverage your existing network to turn your book into clients… And visit themilliondollarbook.org to get a free copy of The Million Dollar Book.

Your network is a powerful asset… But it’s worth nothing if you don’t use it. Luckily, there’s a tool for this… With this tool, you’ll never forget details about people… And with just five minutes a day, you can keep up with your contacts… So you don’t miss opportunities by falling out of touch. This tool is called Contact Mapping, and in this episode, I talk to its creator, Adrian Chenault. Adrian has developed a painless method for staying in touch with your network, and he’s here to break it down for you. He’ll discuss:How to maintain relationships without wasting a ton of timeThe best way to have productive conversationsHow to put the human back in networkingAnd more…

What if you could manage your business in just one hour a day? In that hour, you would only do work you enjoy… And leave knowing that your business will run itself… Without stealing your valuable time. In this episode, I talk to someone who lives that reality. How? He’s harnessed the power of remote work forces. My guest, Manuel Pistner, founder and CEO of Flash Hub, is here to tell you how to transform and scale your business using virtual teams.

AI can save your business millions of hours. It can take over the mundane tasks you hate doing… Freeing you to do exciting, creative work… And you might not realize that you’ve already been using it. AI isn’t just for people with a computer science degree… In this episode, Evan Ryan, founder of Teammate AI, will show you some simple AI programs you can implement today. And save 4+ hours this week. Ryan has helped hundreds of business owners scale using AI automation—and he’s here to tell you how to leverage AI so you can spend more time growing your business.

One of the top causes of business death? Growing too fast. But there’s a way to scale your business without making a fatal mistake. You need a plan in place to increase your business capacity… And in today’s episode, Zac Stucki will break that down for you. Zac helps business owners navigate the ups and downs of scaling so they can grow profitably. He’s generated plans for businesses that added $1.2 million to the bottom line and beat growth projections by 60%. Zac will show you how… …to duplicate your top performers ….to energize your team around a vision …to profitably scale your business using 3 key ingredients

You wrote a book—now what? You wrote a book to highlight your expertise… To attract new clients and become a thought leader… Now, it’s time to leverage your online presence to get the book in the hands of your ideal clients... But where do you start? Are you using the right platforms? In today’s episode, content marketing strategist Melanie Herschorn answers these questions and breaks down the online book promotion tactics that work now.

Want $10k+ per month in recurring revenue? There’s a revenue stream you probably haven’t thought of yet. It bolts onto your existing business…It’s not high-ticket…Doesn’t need a complicated funnel, or advertising to make it work.Can add stability to your revenue, without living on the content hamster wheel. My guest today, Joe Soto, developed his first Mentorship program to give potential clients for his more expensive offers a way to experience working with him, without all the risk of a big price tag. Since then, he’s helped dozens of clients hit that $10k/mo mark (and much more) within weeks of launching their mentorship program. Today, he joins the podcast to show you how to do the same.

Ever feel like LinkedIn is a waste of time?Wonder why more people don’t connect or reach out to you?Today on the podcast we’re going to fix that…My guest, Judi Hays, is an absolute LinkedIn expert. She’s made a career of turning underperforming profiles into prospect-attracting powerhouses… And has developed a proven strategy to convert LinkedIn connections into targeted buyers. Judi’s strategies go beyond the usual time-wasting LinkedIn hacks. They’re timeless, human principles that build lasting relationships and lead to revenue opportunities. Judi will show you why…… blasting dozens of prospects a day never works… showing up as a human is the killer strategy… her 3-part Elevate-Expand-Engage strategy wins more clients

I’m stunned at the number of business owners who go without this…In my first company, I had two.My most successful client says he’ll never have less than two.I’m talking about a key assistant. Someone who can support you, and free you up to work in your zone of genius.There’s never been an easier and more affordable time to work with an assistant…But finding the right one is hard. In today’s interview, Jen Lehner of Front Row CEO shows you how to simplify the hiring process and find that perfect assistant who will free you up for growth.

Earned media is a game changer…It says to your future clients that you’re an expert and the media agrees.Today there are more opportunities for earned media than at any point in history. Traditional media—TV, radio, print—and their online outlets…Podcasts…Big YouTube channels…Live streams…All have the impact of earned media.In this interview with PR star Esther Kiss, we dive into how to land earned media appearances and how to leverage them into new client opportunities.

What do businesses that win raving fans do that others don’t?Why go to the trouble of creating raving fans anyway?I cover that and more in today’s interview with the bestselling author of The Zero-In Formula: The Definitive Guide to Building a Disruptive and Sustainable Business through Customer-Centric Innovation—Dennis Geelan.Plus we cover how Dennis has built a unique “hybrid” business model for his consulting practice that gives him the team experience of working inside a company, and the freedom of building his own practice.

Today, I welcome back Bill Bloom. Bill is a financial advisor by day and a tech startup founder in his free time.Bill’s new company and app, Diane Money (dianemoney.com), uses the power of AI to recommend the right financial decisions based on your goals.This is a fascinating conversation that shows how everyday entrepreneurs are rapidly creating new tech and entire businesses through collaboration.Bill is building this new company without all of the usual stuff…No big teamNo need for deep pocketsNo complex infrastructureIf you have business ideas that you know will be great, Bill’s story reveals a path to make those ideas a reality…and fast!

In this episode, I sit with “Mr. Connected” Justin Breen to unpack how he conceived of and launched his second company BrEpic Network in under a year without doing any additional work.This is a deep dive for the visionary entrepreneurs in the method for bringing a new idea into reality using Who Not How thinking.Inside you’ll discover:The genesis of the BrEpic Network idea–he calls it LinkedIn without the noise.How Justin found the perfect “Who” to turn his idea into reality.Key criteria for any high-level collaboration.How to short-cut years of pain and struggle.The four levels of entrepreneurial mindset.

Today, on the Unstoppable CEO Podcast, we are revisiting a popular interview for you. We talk about selling in the new world of sales where trust really is the name of the game.We talk to Ari Galper, who is the World’s #1 Authority on Trust-Based Selling. He has been featured in CEO and Forbes. He has a unique approach to sales that I think will resonate.We talk about:Myths in salesWhy the beginning of the sales process is the most important partUsing language and tone to diffuse pressure and trigger trustBreaking out of antiquated sales habitsThe One Call Sale® And more

Big show today…If you’ve ever felt like being authentic, vulnerable, and transparent was the key to modern success, you’ll want to listen to this episode.Michael Wenderoth is going to show you why authenticity is overrated…Michael is our newest Magnetic Author™. His new book Get Promoted: What You’re Really Missing at Work That’s Holding You Back is available today. Michael, brings mountains of evidence to prove that power and politics still drive business. If you don’t feel like a “power player” but still want to get ahead, Michael will show you how to ethically use power and politics to get ahead in any organization.If you have a team (even a team of 2) you have politics. If you’re in sales, you’ll see how to map the power relationships inside target companies. If you’re dealing with other humans…you guessed it–power and politics are always in play.Listen now for some practical advice you can use today. And, grab Michael’s book on Kindle–it’s just $2.99 today for the launch, and Michael is throwing in a bunch of bonuses to help you map the power relationships in any organization.Get it here.

Perfection is your biggest enemy, says our guest this week, Michael Zipursky of ConsultingSuccess.com. Michael says it’s an issue holding back many of the consultants and professional service providers he’s worked with over the years.Michael sees tremendous value in what he calls “Imperfect Action.” Don’t spend all your time fine-tuning your offer, value proposition, product, or service. Just put it out there… then learn how to make it better based on what the marketplace tells you.That’s how to make consistent progress and grow your business. Patience, focus, and a willingness to make mistakes are key too.And that’s just the start. Tune in now to hear Michael explain…What matters more than tactics, strategy, and technologyThe dangers of Shiny Object SyndromeWays to achieve meaningful success that countsThe myth of the Magic Bullet for your businessHow to create proposals that are easy for your clients to say yes toListen now… Timeline 00:11 Today Steve speaks with Michael Zipursky, an entrepreneur, a coach to elite consultants and the CEO of ConsultingSuccess.com01:23 Michael gives us a quick rundown of his career, starting with the creating a consulting business in college with his cousin04:15 Michael talks about how he deals with challenges and how important it is to stay focused on your plan.07:42 Michael explains that the really good, long-standing companies out there are masters of subtraction rather than attraction.12:19 Michael tells us about his book, The Elite Consulting Mind, and how your mindset really is the most important thing in business.16:46Michael and Steve go in depth about the issue if delaying your progress until everything is perfect instead of “imperfect action”.24:43 Michael explains how to level up if you're a small business and gives an in-depth explanation of how to put a proposal together.31:48 Michael tells us how best to get your hands on his book. Mentioned in the show The Elite Consulting MindScope Creephttp://consultingsuccess.comhttp://consultingsuccess.com/mindsetbook

If you’ve ever wanted to stop trading time for money and find a way to “productize” your services, this is the podcast for you… My guest today is Max Traylor and he turns service businesses into productized, scalable, profitable firms. Max explains the key elements of the productization process, including: The 3 levels to productize any service Defining the MOST valuable service you provide How to sell your packaged service What you can do right now with your current service proposal And so much more...If you’ve been looking for more leverage, tune in to Max.

Today on the podcast we’re revisiting a past episode where we talked about the big breakthroughs that come when you publish a book for your business.If you’ve ever wanted to write a book to support your business but just didn’t know how to start, or find the thought of sitting down and writing a book overwhelming, this episode is for you.I sit down with my friend and client John Curry who just went through our Referable Book process with his second book and we cover…The big impact a book can make.Why entrepreneurs get stuck trying to write a book and how to avoid it.My simple method for outlining your book on a single page.How to use your book to get clients.And a whole lot more…

This is an excerpt from my new book The Magnetic Author Method. We’ll be selling the book when it’s officially released in April, but as a bonus for subscribers like you, it’s available for free starting today…until March 21st.Click here to get your copyFrom Chapter 2: The Unbelievable Impact of a BookMy First “Celebrity” ExperienceI’d been invited to speak at the Inbound conference in Boston—one of the largest marketing conferences in the world, hosted by HubSpot. I was all set to speak to a room of several hundred marketing agency owners on my unique approach to referrals. As I waited for the session to start, an attendee approached me…With a copy of my Unstoppable Referrals book in his hand, he said that he loved my work. He said that it had totally changed how he did business development.Then he handed me the book and a sharpie and asked if I would sign his copy.I’ll admit, I was a little embarrassed.I’m a pretty regular guy. Mom raised me to stay humble, and this was all new and unexpected.In this guy’s mind, I had celebrity status… at least at some level.I’ve observed the same dynamic with our clients when we help them write and publish their book. They often report that they experience an instant boost in celebrity and authority status with their clients, with competitors, family members, and potential clients.They’re the same exact person. They just invested the time and effort into having something to say and writing it down.And that’s just the beginning of the story…Get the full scoop in today’s episode of the podcast.

Confession time… I don’t like to “sell.” Over the years, I’ve learned to do it, but there are so many other things I’d rather be doing. Understanding this about myself, I began finding ways to virtually eliminate the need to sell. Along the way I discovered that there are three key decisions that each new client makes before they write the check. I also discovered that I could get them to make those decisions in my favor before we ever met each other. That meant that I was only ever “selling” to a pre-sold prospect. As far as they were concerned, I was already their “guy.” Today’s episode breaks down how you can do the same, so that you’re only talking with pre-sold prospects who already know they want YOU. Listen now

It used to be that most anyone in “professional services” made bank… Have you noticed that’s changed? Everything from law, to medicine (the traditional professions)... to accounting, engineering, architecture, consulting, and all the others are now seeing intense commoditization. And that’s creating two “classes” of professionals:Pair-of-hands expertsTransformational leader experts And only one group is going to be paid well in the future. In today’s episode, you’ll see how the Great Sorting is happening, and what you can (and should) do now to get yourself into the right group.

Everything you need to know about WHAT it takes to run a successful business is already out there in a book or a seminar or on YouTube. It’s an entirely different matter to understand HOW to grow and lead a successful business. That’s why I’m excited to bring you this conversation with agency coach Tim Kilroy. Tim brings a perspective to growing your business that we haven’t covered here before. It’s a perspective that is really important for business leaders in service and expertise companies, or any company trying to scale up and avoid the struggles that can come with that. I talk with Tim about a number of important topics, including: How to shift from being a business builder to a business leader What causes businesses to struggle to scale up Why it’s important to know what validates you in your business And much moreWe detail several key actions you can take to begin building a team now to serve your clients and free you up to spend time on the things that validate you. Don’t miss this one. Listen now!

As entrepreneurs, we are experts at launching ideas and marketing them to clients. We have the business model and the fire to implement them successfully. But we run into problems when we scale the business to a level where we can no longer be the Chief Everything Officer. Every entrepreneur faces this challenge at some point, the “what got you here won’t get you there” moment. The ones who insist on continuing to do things the same way no matter what will burn out and lose their vision for the business. The smart ones will do what my guest, Richard Shaull did. Richard is the founder of Unleashed CEO. His company helps entrepreneurs scale and create Time Freedom by building a self-managing leadership team. Richard and I discuss the process he has developed, including: Which position should be first on your Leadership Team What to look for when hiring self-managing leaders How to weaponize your business vision to attract the best team And more… Free up hours of your time every week with a few simple steps, and watch your business thrive. Listen now and be sure to check out the free resources on Richard’s website.

Ok…two weeks ago, we covered the main reasons why you might not be getting all the referrals you should. Last week, we covered how to leverage your best ideas to 10-x your referrals right away.Today, you’re going to see how to exponentially grow your referral network, and the number of referrals you receive each month.Now, you might be thinking…”Exponential, I’d be happy with 10 more referrals a month if they were consistent.” And that’s great. But the single biggest barrier to raising your prices, to bigger profits, and to sleeping soundly at night is a lack of lead flow/opportunity.The process you’ll get in today’s episode will show you how to create a continually expanding network of enthusiastic referral partners, so that you always have more referrals than you need.Part 3 is live now…

This is Part 2 of a 3-part series of building your “by-referral-only” client flow this year. If you missed Part 1 you can find it here.Last week, we looked at why the old model of referrals doesn’t work consistently. Today, we’re diving into the mechanics of the new, easier model.In this episode, you’ll discover how to use your best ideas to multiply your referrals…How to create a “mission” bigger than you that your clients can buy into (and why it’s essential to growing referrals)...Why you need to move down the buyer-readiness pyramid if you want to smooth out the feast-or-famine cycle of business development.Part 2 is now live…

It’s the new year, and time to get refocused on the basics…block and tackling. In business development, that means referrals.Why?Referral prospects are 400 times more likely to do business with you than prospects from cold media or cold outreach. FOUR. HUNDRED. TIMES. MORE.When surveyed, 64% of business owners say they get the majority of their business from referral.Yet, 80% say they have no system or process for generating referrals.So…Starting this week on the podcast, I’m doing a 3-part series to help you build your “by-referral-only” pipeline of new clients.Part 1 is live now…

We’re here at the start of the year, and I’m recommitting to working less (while making more).I started the journey last summer, and here’s what I found when I created the structures that allowed me to increase my free time (only working 4-days a week) …We almost immediately experienced rapid growth.So much, that within short order, that growth surpassed the capacity of those new structures and I was back to the grind.So…I’m going into the new year with further enhanced structures and team capabilities designed to manage the growth. And, I’m recommitting to freeing up a day a week.In this episode I cover what I’ve learned over the last six months and how I’ll be applying those lessons going forward.

Any business can grow and scale in good times.Can your business thrive and survive through tough times?John Jantsch has 5 steps for consistent growth that any company can utilize in any business climate. The author of The Ultimate Marketing Engine and Founder of Duct Tape Marketing returns to the show this week to talk about his new book, “hourglass marketing”, and how you can rev your marketing engine by making your business more meaningful to your customers.John trains and licenses consultants all over the world in his unique approach to marketing. In our conversation, he lays out that approach with a ton of actionable items for listeners, including:The 7 steps of the customer journey How to set up a Customer Success Track for your ideal clients Creating a “member mindset” in your customers that will boost business and referrals And moreModern marketing isn’t about tactics anymore, it’s about transformation over transaction. Learn how to create happier customers by helping them transform, and then watch as those customers drive your referral engine to new heights. Don’t miss out!

What if I told you that most of the marketing tactics you’re doing are a waste of time? What if you could stop doing 80% of what you’re doing now, AND get even better results? Interested? In today’s episode of the podcast, I give you 3 principles to create maximum impact with minimum effort and complication. It’s the ultimate 80/20 for growing any company, and it took me most of the last 25 years to discover it. On the podcast we’ll cover...Why “who” your clients are matters more than most everything else (and how to improve the quality of your clients)The one thing that is more important than great copywriting, but overlooked by 90+% of entrepreneursHow to think about client acquisition like an accountantAnd more...

Today I'm pulling one of our most popular episodes out of the archives that discusses intense setbacks. Our guest, Joshua Long, looks back almost fondly at those times because he knows it shaped who he is today and allows him to see solutions when his clients can’t. Joshua is a consultant specializing in helping B2B companies overcome revenue plateaus, reduce risk, and experience rapid growth. To achieve those types of breakthroughs he looks at company culture, the mindset of owners and managers, and marketing strategy – specifically how you are positioned differently than your competitors.Joshua has found that some business owners are actually sabotaging growth… without even knowing it.Tune in and discover…The Bottleneck Breakthrough method for boosting growth quicklyWhy your support network – in business and at home – is key for entrepreneursThe mindset you need to overcome hurdles life and business throw your wayHow to “reprogram” yourself to get rid of toxic beliefs and create a new realityWays to be a more effective manager – without more bureaucracy

Many moons ago at the age of 28 I was tapped to be the CEO of the small consulting firm I was working for at the time. Great opportunity, and BIG problem… It was a great business, but all of our growth came from random acts of referral. One month we’d get a bunch of referrals, the next, little to none. But, we had long-term recurring relationships so we didn’t feel the inconsistency in our business development. But it scared the heck out of me… I wanted to know that we had new clients lined up wanting to work with us. This is very early days of the Internet so we still had these quaint little places called bookstores. So I browsed the local B&N and picked up the book that I thought would help us finally learn how to market the business… It was like reading greek. But, it started my journey of trying to crack the code on how to position yourself to get clients who come to you, want what you have, and value it so much that they’ll pay a premium for it. A little more than two decades after buying that book, I now know it’s all really simple. There are only 3 moving parts to attracting clients. In this episode, we’re breaking them down. Inside we cover…The three phases of attention in sellingWhy marketing assets eat marketing tactics for breakfastHow to reverse engineer a simple, reliable system for getting clients (without chasing the “gimmick of the month club” as one of our clients likes to say)

Over the years I’ve worked with business owners at nearly every level, from those just over the 6-figure mark, to businesses doing into 8-figures. Some grow really fast, almost effortlessly. Others take what can be a painfully slow road. I’ve been trying to figure out what makes the difference. A famous old Wall Street Journal ad claimed that the difference was a subscription to the Journal, but I don’t think that’s it ;-) … The true difference? Confidence. The successful, fast growing entrepreneurs have it in spades. And they manufacture more and more of it every day, allowing them to grow faster and faster. To take on bigger projects and unknowns. The unsuccessful…they have some. But they’re often riddled with doubt. And they look outside to build their confidence (and are often disappointed). Confidence is the “killer app” for entrepreneurs… And what’s most interesting is how the highly successful manufacture their own confidence. It’s all inside today’s episode of The Unstoppable CEO™ Podcast–The Ultimate Guide to Entrepreneurial Confidence.

The #1 threat to your business in 2022 isn't the supply chain or inflation...You biggest threat is obscurity. The clients you can help don't know you exist. For most small businesses this is the ever-present, seldom recognized existential threat.So, going into next year, what's your plan to escape from being the best-kept secret in your market?Today, I'm pulling an episode out of the archives that will give you a process and a plan for being "famous to the family" as Seth Godin likes to say. If you want to grow and serve more people in 2022, this episode will help.

1,767 days…That’s how long we’ve published The Unstoppable CEO™ Podcast. And today we publish Episode 250!When I started the podcast I committed to myself that I would publish weekly for 10 years. We’ve still got a long way to go, but as we approach the halfway point (just two months away) I stopped to reflect on what I’ve learned so far, and on the biggest benefits to publishing for 250 weeks in a row.Here’s what you’ll find when you tune in today…The magic ingredient that trumps every hack, tactic, and shortcut ever discoveredThe little secret I use to keep motivated that you can use and copy todayThe one thing that’s lead to the very best episodes of the last (almost) five years

Have you ever stopped to think “why should anyone care” about you, your business, the thing you’re selling?The truth is no one does...until you give them a reason to.That reason is what I call your opinionated worldview.Today on the podcast you’ll discover…What an opinionated worldview is (and how to create yours)Why you need oneHow your worldview acts to bring you better clients (and premium fees)The #1 ingredient your worldview must include to workAnd more…If you’re getting caught in price competition, this is the way out.

If you’ve ever wanted to stop trading time for money and find a way to “productize” your services, this is the podcast for you… My guest today is Max Traylor and he turns service businesses into productized, scalable, profitable firms. Max explains the key elements of the productization process, including: The 3 levels to productize any service Defining the MOST valuable service you provide How to sell your packaged service What you can do right now with your current service proposal And so much more...If you’ve been looking for more leverage, tune in to Max.

Replacing a lost client is 6-times more expensive than retaining that same client… and replacing a key team member costs 1.5 to 2 times that person’s annual salary. One of the fastest, easiest ways to put more money on the bottom line is to focus on retention. My conversation with Lynn Thomas will show you how to take some simple steps that will have a big impact on employee and client satisfaction and loyalty, including:How to conduct “stay interviews” to avoid “exit interviews” How to identify clients and employees in danger of leaving One small act that is worth the equivalent of 30% of a person’s compensation And much moreRetaining people--both clients and team members is more important right now than ever. This interview with Lynn Thomas will help you do both… Listen Now...

Have you ever been frustrated by a prospect that just seems to string you along, never really making a decision?Ever wonder how to get more of the people in your database to take a next step...now, not later?In this episode of the podcast I walk you through my favorite technique for forcing prospects to make a choice. It’s easy and can be implemented by any business...today. And will have immediate payoffs.Listen now...