What to Do If You Don’t Like to Sell
I discovered that there are three key decisions that each new client makes before they write the check.
The Authority Builder Podcast · Steve Gordon
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Show Notes
Confession time…
I don’t like to “sell.” Over the years, I’ve learned to do it, but there are so many other things I’d rather be doing.
Understanding this about myself, I began finding ways to virtually eliminate the need to sell.
Along the way I discovered that there are three key decisions that each new client makes before they write the check.
I also discovered that I could get them to make those decisions in my favor before we ever met each other. That meant that I was only ever “selling” to a pre-sold prospect.
As far as they were concerned, I was already their “guy.”
Today’s episode breaks down how you can do the same, so that you’re only talking with pre-sold prospects who already know they want YOU.
Listen now