The Assisted Living Investing Podcast

In this episode, Brandon shares the most common (and costly) mistakes people make when starting out and how to avoid them. From skipping proper market research to underestimating startup and operational costs, he breaks down what truly matters when building a solid foundation in this industry. 00:00:00 – Introduction00:00:41 – Main Topic Introduction: Common Mistakes to Avoid00:00:41 – Mistake #1: Neglecting Market Research00:04:26 – Mistake #2: Underestimating Startup and Operating Costs00:07:43 – Mistake #3: Hiring the Wrong Team00:10:33 – 00:11:50 – Wrap-Up and Call to Action Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon addresses a common question among aspiring assisted living business owners: whether and when to form an LLC (Limited Liability Company) for their business. Drawing from his extensive experience in healthcare administration and assisted living business operations, Brandon emphasizes that while forming an LLC is an important step, it is not necessarily the first or most critical action beginners should take. Instead, he advocates for building a strong foundational understanding of the business through market research, underwriting, and financial planning before forming an LLC. 00:00:00 – Introduction 00:00:17 – Topic Overview: Should You Start an LLC? 00:02:02 – When to Create an LLC 00:04:48 – LLC Timing and Property Purchase 00:06:20 – Step-by-Step Scenario: Property Purchase and LLC Setup 00:07:31 – Post-Closing Entity Transfer 00:08:22 – Benefits of Using an LLC 00:09:05 – Using an Existing LLC 00:10:05 – Importance of Separate Entities 00:11:48 – Expert Strategies and LLC Structuring 00:13:28 – Working with Professionals 00:14:48 – Accounting Considerations 00:16:19 – Episode Wrap-Up Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, host Brandon Gustafson dives deep into critical red flags and essential compliance issues you need to be aware of when launching your assisted living business. From fire safety and zoning to ADA compliance and documentation, Brandon shares practical insights and actionable tips to help beginners successfully navigate the licensing process and avoid costly setbacks. 00:00:00 – Introduction 00:00:36 – Episode Topic Introduction 00:00:54 – Fire Safety Violations Overview 00:01:22 – Fire Suppression System Details 00:01:48 – Exit Routes and Egress Requirements 00:02:07 – Smoke and Carbon Monoxide Detectors 00:02:56 – Egress Requirements Case Study 00:04:47 – Fire Drill and Maintenance Importance 00:05:04 – Mitigating Fire Safety Issues 00:06:54 – ADA Compliance Introduction 00:07:09 – Planning for Future Resident Needs 00:07:47 – Common ADA Compliance Requirements 00:09:44 – ADA Compliance Solutions 00:10:13 – Impact of ADA Compliance on Renovations and Costs 00:10:31 – Incomplete Documentation Issues 00:10:55 – Necessary Documentation Overview 00:12:06 – Electrical and Plumbing Inspections 00:12:55 – Working with City Planners 00:13:17 – Organizing Your Documentation 00:15:33 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson dives into the essentials of workers’ compensation insurance for assisted living business owners. Drawing from his real-world experience running residential care homes since 2020, Brandon explains why workers’ comp isn’t just a legal requirement—it’s a vital safety net for your staff and your business. 00:00:00 – Introduction 00:00:22 – Topic Introduction: Workers’ Compensation Insurance 00:02:23 – What is Workers’ Comp Insurance? 00:04:17 – Legal Requirements for Workers’ Comp 00:05:16 – Cost and Finding Workers’ Comp Insurance 00:08:11 – Quarterly Reporting and Premium Calculation 00:10:00 – Typical Costs Breakdown 00:11:03 – What Workers’ Comp Covers 00:13:09 – Why You Should Always Get Workers’ Comp 00:13:36 – Personal Experience with Workers’ Comp Issues 00:15:14 – Real-Life Claims: Bedbug and Injury Incidents 00:17:30 – Importance of Maintaining Continuous Coverage 00:19:11 – Final Thoughts Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon focuses on unique amenities and activities that assisted living facilities can offer to attract and retain high-paying residents while maintaining high occupancy rates. He emphasizes that these amenities often require minimal investment but add significant value to potential residents and their families. 00:00:00 – Introduction00:00:35 – Episode Topic Introduction00:00:51 – Wellness and Relaxation Spaces00:01:48 – Value of Wellness Amenities00:02:43 – Personalized Dining Experiences00:03:18 – Fun Food Events00:04:01 – Unique Social Activities and Daily Engagement00:04:52 – Creative Activity Ideas00:06:01 – Dance Parties and Game Nights00:06:30 – Outdoor Spaces and Gardening Areas00:09:32 – Pet-Friendly Options00:12:27 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon dives into the ins and outs of remotely managing assisted living facilities—a strategy he’s successfully used since 2020. Brandon explains how to hire and support strong administrators, navigate licensing requirements, and build a sustainable, hands-off business model. You'll learn the key differences between owners, operators, and administrators, the pros and cons of remote management, and how to protect your time without sacrificing quality care. 00:00:00 – Introduction00:00:17 – Topic Overview: Managing Remotely00:01:47 – Facility Ownership History00:02:37 – Why Manage Remotely?00:03:17 – Administrator Relationship & Trust Building00:05:03 – How to Manage Remotely: Hiring the Right People00:06:42 – Setting Clear Expectations00:07:10 – Importance of Communication00:08:02 – Preventing Administrator Burnout00:09:04 – Handling Administrator Turnover00:09:47 – Owner, Operator & Administrator Roles Explained00:12:05 – Licensing Requirements00:14:41 – Facility License Application Process00:14:58 – Pros & Cons of Remote Management00:17:50 – Financial Considerations & Underwriting00:18:53 – Overcoming Fear of Delegation00:20:05 – Final Encouragement & Resources Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson shares the four most common mistakes beginners make when launching an assisted living facility—and how to avoid them. From delaying marketing and hiring the wrong staff to underestimating startup costs and skipping a business plan, Brandon breaks down what you need to know to start strong. Drawing from his own experience operating homes in Idaho and Colorado, he offers practical tips, free tools, and a roadmap for building a profitable and sustainable care business. Whether you're months from launch or just exploring the industry, this episode will help you lay a rock-solid foundation. 00:00:00 – Welcome and Introduction 00:00:32 – Main Topic: Four Big Mistakes to Avoid When Launching a Care Home 00:00:32  – Mistake 1: Delaying Marketing Efforts 00:04:58 – Mistake 2: Hiring the Wrong Staff 00:07:47 – Mistake 3: Underestimating Startup Costs 00:10:38 – Mistake 4: Not Having a Business Plan 00:13:40 – Episode Wrap-up and Call to Action Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson breaks down the July 2025 passage of the One Big Beautiful Bill Act (OBBBA) and its game-changing impact on the assisted living industry. From enhanced tax deductions and expanded opportunity zones to major Medicaid reforms and delayed staffing mandates, Brandon unpacks what this legislation means for small business owners, investors, and facility operators. With insights from his experience managing facilities in Idaho and Colorado, he explains how these changes could affect profitability, regulatory compliance, and resident demand. 00:00:00 – Introduction 00:00:17 – Topic Introduction: The One Big Beautiful Bill 00:02:28 – What is the One Big Beautiful Bill Act? 00:03:24 – Key Provisions of the Bill Relevant to Assisted Living 00:04:26 – Impact on Real Estate and Small Business 00:06:47 – Opportunity Zones and Investment Potential 00:07:14 – Regulatory Relief: Staffing Rule Moratorium 00:08:56 – Medicaid Changes and Their Impact 00:10:50 – Medicaid Funding and Administration 00:12:23 – State-Level Medicaid Funding Gaps 00:13:30 – Increase in Home and Community-Based Services (HCBS) Waivers 00:15:26 – Medicaid Eligibility and Asset Limits Raised 00:17:25 – Staffing Flexibility and Labor Cost Management 00:17:47 – 1031 Exchange Preservation 00:18:49 – Summary of Bill’s Benefits 00:19:45 – Advice on Professional Guidance 00:20:23 – Monitoring State Medicaid Changes 00:21:36 – Expected Timeline for Medicaid Changes 00:24:07 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon breaks down how to choose the best location for your assisted living facility through strategic market research. Drawing from his experience operating facilities in Idaho and Colorado, Brandon highlights the key demographic, economic, and regulatory factors that impact success and warns against making costly assumptions. 00:00:00 – Welcome and Introduction00:01:35 – Importance of Market Research00:02:20 – Market Viability & Demand Overview (2025 context)00:02:46 – Personal Experience: Two Facility Case Study00:05:23 – Key Market Research Factors: Demographics00:05:54 – Income & Affordability Analysis00:07:17 – Additional Demographic Insights00:08:25 – Political & Regulatory Environment00:10:18 – Tax & Business Implications00:11:29 – Competition Analysis00:12:44 – Avoiding Assumptions in Market Research00:13:49 – Additional Market Research Tips00:14:04 – Closing Remarks & Call to Action Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, Brandon Gustafson shares his personal journey from reading Rich Dad, Poor Dad to owning and eventually selling one of his assisted living facilities focused on mental health care. With homes in both Idaho and Colorado, Brandon opens up about the challenges of staffing, financial planning, and maintaining occupancy, while offering key lessons and actionable advice for anyone looking to enter the assisted living space. He emphasizes the value of care, realistic planning, and steady execution, encouraging listeners to blend passion with business discipline. 00:00:00 – Introduction00:00:22 – Announcement: Selling My Facility00:02:43 – How I Got Into Assisted Living00:04:00 – Initial Assisted Living Research00:05:15 – Early Challenges & Funding00:06:16 – Advice from Mentor & Finding Existing Facilities00:07:31 – Purchase of First Facility00:09:07 – Operating During COVID-1900:09:53 – Facility Focus: Mental Health Assisted Living00:11:10 – Operating Out-of-State Challenges00:11:26 – Facility Details & Renovations00:12:34 – Location Highlight: Garden of the Gods00:12:56 – The Importance of Caring for People00:14:03 – Regulatory & Medicaid Complexity00:15:10 – Grant Funding Experience00:16:09 – Challenges: High Costs & Staffing Issues00:17:22 – Impact of Low Census on Profitability00:20:17 – Key Lessons Learned00:22:15 – Is Assisted Living Profitable?00:25:38 – Closing Thoughts Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, Brandon shares a powerful marketing roadmap to help you fill beds and grow your assisted living business in 2025. Learn how to combine network marketing, internet marketing, and placement agency partnerships to attract residents, build trust with referral sources, and generate consistent income. Whether you're just starting or need help getting leads, this episode breaks down real strategies you can implement right away. 00:00:00 – Introduction 00:00:45 – Overview of Marketing Challenges & Importance of a Solid Marketing Plan 00:01:11 – Network Marketing Explained 00:02:25 – Effective Networking Tactics 00:03:34 – Community Networking and Target Audience 00:05:06 – Internet Marketing Fundamentals 00:06:55 – Social Media Marketing 00:08:03 – Email Marketing Strategies 00:11:28 – Working with Placement Agencies 00:14:39 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, Brandon Gustafson breaks down when investing in assisted living doesn't make sense—and how to fix it. He explains why small facilities (under six beds) often struggle financially due to staffing costs and low occupancy, and offers practical strategies like increasing bed count, charging market rates, and using conservative underwriting. Brandon also shares tools like his free underwriting calculator and business plan checklist, and encourages listeners to join the ALI Basics community for step-by-step support. It's a must-listen for beginners who want to avoid common mistakes and build a profitable assisted living business. 00:00:00 – Introduction00:00:16 – Topic Introduction: When Assisted Living is a Bad Deal00:00:40 – Understanding the Numbers Behind a Losing Deal00:00:53 – How to Adjust and Make Assisted Living Work00:02:36 – Breaking Down a Financial Scenario00:03:52 – Challenges of Small Facilities (6 Beds or Less)00:04:21 – Detailed Expense Breakdown00:05:17 – How to Fix the Numbers: Charging More00:06:40 – Occupancy and Realistic Underwriting00:08:20 – Alternative Fix: Increasing Bed Count00:09:08 – Room Size and Regulations00:10:12 – Comparing Scenarios: Small vs. Large Beds00:11:02 – Staffing Ratios and Costs by State00:12:39 – Charging Higher Rates with More Beds00:14:06 – Importance of Number of Rooms00:14:58 – How Residents Pay: Medicaid, Reverse Mortgages, Family Support00:15:28 – Value of Assisted Living vs. Home Care00:16:52 – Steps to Succeed in Assisted Living00:17:34 – Importance of More Beds and Charging Market Rates00:18:13 – Avoiding Financial Pitfalls: Underwrite Before You Invest00:21:22 – How to Pay Your Team: Payroll and Gusto00:22:08 – Closing Remarks   Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram  

In this episode of the Assisted Living Investing Podcast, Brandon Gustafson breaks down what ROI and cash flow really look like in the world of assisted living facilities. From understanding the differences between a 6-, 10-, and 16-bed home to identifying key expenses like payroll, debt service, and food costs, Brandon offers a clear, data-backed look at what it takes to be profitable. He shares practical tools—like a free underwriting calculator—and urges listeners to avoid relying on generic online claims. Whether you’re just exploring assisted living or actively preparing to invest, this episode gives you a realistic and detailed roadmap to make smarter, better-informed decisions. 00:00:00 – Introduction00:00:40 – Topic Introduction: Realistic ROI in Assisted Living00:01:10 – Numbers Disclaimer and Presentation Style00:01:30 – Key Definitions: ROI, NOI, and Cash Flow00:04:11 – Important Investment Caveats00:05:19 – Major Operating Expenses00:10:46 – Income and Expenses by Facility Size00:13:38 – Pricing Sensitivity and Market Considerations00:16:09 – Key Takeaways on Facility Size and Margins00:17:21 – Use the Calculator and Seek Support00:18:07 – Final Advice and Encouragement Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon Gustafson breaks down the essentials of choosing the right business entity for your assisted living facility—LLC vs. S-Corp. He explains key differences in tax benefits, asset protection, and operational structure while encouraging listeners to seek professional legal and accounting advice. Brandon also shares advanced strategies using multiple entities and promotes free resources like his business plan checklist, lease agreement template, and the ALI Basics course to help beginners build a solid foundation with confidence. 00:00:00 – Introduction & Mission00:02:12 – Important Disclaimer00:02:29 – Importance of Proper Business Structure00:02:51 – LLC vs. S-Corp Overview00:05:05 – Asset Protection Strategies00:06:06 – Pros and Cons of LLCs and S-Corps00:06:22 – Tax Savings Potential with S-Corps00:09:24 – Timing and Consistency Considerations Before Electing S-Corp00:11:35 – Multiple Entity Strategies for Asset Protection00:14:07 – Holding Company Structure00:15:01 – Legal and Tax Protection Benefits of Multiple Entities00:16:10 – Cost-Benefit of Professional Legal Advice00:16:47 – Overview of Advanced Parent Entity Setup00:18:34 – Final Thoughts on LLC to S-Corp Conversion00:20:38 – Closing Remarks & Content Schedule Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram  

In this episode of the Assisted Living Investing Podcast, Brandon Gustafson outlines the four foundational pillars every beginner needs to launch a successful assisted living business within a year: a strong business plan, thorough underwriting, strategic market research, and proper legal entity formation. Drawing from his own experience, Brandon breaks down each pillar, explains how to avoid costly mistakes, and shares free tools like an underwriting calculator and market research guides. Whether you're a nurse, entrepreneur, or real estate investor, this episode is your roadmap to building a solid foundation and turning your assisted living vision into reality.   00:00:00 – Introduction00:00:44 – Who Should Consider Assisted Living Investing?00:01:27 – Importance of Building a Business Foundation00:01:52 – Key Components of the Foundation00:02:18 – Assisted Living Launchpad Bundle00:02:34 – Deep Dive: Business Plan00:04:44 – Business Plan Benefits for Partnerships00:05:14 – Underwriting Explained00:06:21 – Underwriting Helps Determine Profitability00:07:36 – Biggest Expenses in Assisted Living00:08:52 – Lender and Partner Requirements00:09:21 – Market Research Importance00:10:45 – Understanding Market Dynamics00:11:36 – Setting Up the Business Entity00:12:51 – Lease Agreement Tool00:13:35 – Recap of Four Foundation Pillars00:14:23 – Closing Remarks & Call-to-Action Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram  

In this episode, Brandon Gustafson breaks down the loan qualification process for launching an assisted living business. From building a solid business plan and improving your credit to forming smart partnerships and connecting with lenders, Brandon offers a step-by-step roadmap to help beginners secure funding and start their first facility within 12 months. He also shares key insights on cap rates, underwriting, and preparing lender-ready documentation—all while emphasizing persistence and professionalism. 00:00:00 – Introduction00:01:41 – Understanding Loan Qualification00:02:55 – Differences from Traditional Home Loans00:04:26 – Qualifications for Beginners vs. Experienced Investors00:05:35 – Building a Strong Foundation00:07:30 – Organizing Documentation00:09:07 – Improving Your Credit00:12:46 – Handling Bad Credit and Partnerships00:15:10 – Building Relationships with Lenders00:18:52 – Effective Outreach Strategies00:19:41 – Joining the ALI Basics Community00:21:11 – Guidance on Cap Rates00:23:29 – Final Resource Reminders Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram  

In this episode, Brandon shares one of the most crucial—and often most intimidating—parts of launching your assisted living facility: funding your business. Whether you're exploring SBA loans, conventional mortgages, or hard money options, this episode equips you with actionable insights to help you get funded and get started. 00:00:00 – Welcome & Introduction00:00:50 – Topic Overview: The Truth About Funding Your Assisted Living Business00:01:24 – Major Funding Concerns and Down Payment Overview00:01:47 – SBA Loans Explained (Small Business Administration Loans)00:02:42 – Conventional Mortgages and Investment Property Classification00:03:11 – SBA vs. Conventional Loans: Operating Capital Considerations00:03:59 – Additional Funding Options for Operating Capital00:04:27 – Hard Money & Private Funds00:05:44 – Using Hard Money as a Bridge to SBA Financing00:06:13 – How to Find a Lender: Building Relationships & Avoiding Overwhelm00:06:43 – The Value of Lending Brokers00:08:23 – Finding Lenders via Online Searches & Registries00:08:59 – Importance of a Solid Business Foundation Before Approaching Lenders00:09:45 – Networking & Cold Outreach Strategies00:10:35 – Building Credibility and Strengthening Conversations with Lenders00:10:42 – Qualifying for Lending: Documentation & Creditworthiness00:12:42 – Partnerships to Improve Credit Profile00:13:12 – Real Talk on Grants: Limitations and Use Cases00:13:49 – Grants as Supplemental Funding: Grant Funding Foundations Course00:15:23 – Final Encouragement & Outro Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon Gustafson breaks down the most effective funding strategies for launching an assisted living business. Drawing from his experience operating multiple facilities and securing over $1.5 million in SBA loans, Brandon guides beginners through loan types like SBA, conventional, hard money, and private lenders—highlighting what works, what to avoid, and how to prepare a lender-ready business plan. He also shares tips on combining funding sources, doing proper financial underwriting, and staying persistent even after rejection. 00:00:00 – Introduction 00:00:17 – Overview of Today’s Topic: Funding Options 00:02:56 – Transition to Funding Options Overview 00:03:48 – Combining Funding Strategies 00:04:08 – Traditional/Conventional Mortgages 00:05:49 – Limitations and Use of Conventional Mortgages 00:06:51 – Accessibility of Conventional Mortgages 00:07:39 – Hard Money and Private Money Lending 00:09:57 – Risks and Balloon Payments in Hard Money Loans 00:11:30 – Using Hard Money to Build Track Record 00:12:33 – Vetting Private Lenders 00:13:22 – Small Business Loans and Lines of Credit 00:14:46 – Combining Loans for Full Coverage 00:16:12 – Importance of Underwriting and Financial Planning 00:16:48 – SBA Loan Options 00:19:49 – How to Approach Lenders and Combine SBA Loans 00:20:31 – HUD Loans as a Refinancing Option 00:21:41 – Encouragement and Persistence 00:23:01 – Caution Against Over-Leveraging 00:24:44 – Outro and Next Steps Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon Gustafson dives into the essentials of financial planning for launching an assisted living business. From funding options like SBA loans and credit lines to managing key expenses and creating multiple income streams, Brandon shares the tools, strategies, and mindset needed to build a financially sound and scalable business. Perfect for beginners ready to start within the next year. 00:00:00 – Introduction  00:00:16 – Free Underwriting Calculator & Podcast Focus  00:01:01 – Traditional Funding Options 00:02:19 – Hard Money Loans & Grants Overview  00:03:27 – Grant Strategies & Timing  00:04:28 – Grants as Supplemental Funding  00:05:27 – Financial Management Overview  00:06:19 – Key Operating Expenses 00:07:23 – Facility Size & Ownership 00:08:42 – Financial Evaluation Tools & Resources  00:10:17 – Revenue Generation 00:13:31 – Closing Remarks & Encouragement  Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon Gustafson explores the future of assisted living and what beginners need to know to launch a successful facility within the next year. From tech innovations and wellness trends to funding strategies and regulatory shifts, Brandon breaks down the key insights and action steps to stay ahead in this growing industry. 00:00:00 – Introduction 00:01:00 – Personal Introduction & Resource Offer 00:02:38 – Digital Health & AI Integration 00:07:11 – Ambient Listening Documentation Tools 00:09:31 – Wellness-First & Holistic Care 00:14:13 – Aging in Place Population & Blended Care Models 00:19:06 – Flexible Resident-Centric Living Design 00:22:33 – Workforce & Regulatory Shifts 00:25:10 – Robotics in Assisted Living 00:28:41 – FAQ Section: Business Plan & Legal Considerations 00:35:23 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon shares beginner-friendly marketing strategies to help you launch and grow your assisted living business. Learn how to attract residents by targeting adult children (ages 45–65), build referral networks, use SEO and social media effectively, and create trust through consistent branding and email marketing. Plus, discover how to leverage lead magnets, placement agencies, and Brandon’s mastermind program for ongoing support. 00:00:00 – Introduction00:00:58 – Understanding Your Market00:01:28 – Media Consumption Habits of Target Audience00:02:12 – Creating Your Marketing Avatar00:02:33 – Differentiating Your Facility00:03:33 – Two Main Marketing Channels00:05:36 – Email Marketing Strategy00:07:23 – Leveraging Lead Magnets00:08:24 – Advertising to Your Target Audience00:09:21 – Providing Extreme Value and Building Trust00:10:20 – Branding and Messaging Consistency00:11:17 – Crafting Your Elevator Pitch00:11:46 – Additional Marketing Options00:12:47 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon shares proven marketing strategies to help assisted living operators attract and retain residents. From building a strong foundation with a solid business plan to mastering digital outreach and grassroots referrals, Brandon covers what it takes to grow in today’s competitive senior care market. Learn how to stand out with personalized care, modern tech, and staff development—plus get access to tools and resources to support your journey. 00:00:00 – Welcome & Podcast Introduction00:01:03 – The Critical Role of Marketing & Building a Solid Foundation00:03:23 – Assisted Living Industry Landscape & Trends00:05:35 – Technology’s Growing Role in Personalized Care00:08:12 – Digital Marketing Strategy Essentials00:12:04 – Online Advertising Best Practices00:14:23 – Virtual Tours as a Marketing Tool00:15:27 – Community Engagement & Networking00:18:50 – Industry Events & Partnerships00:20:52 – Optimizing the Resident Experience00:24:33 – Building Reputation & Trust00:26:06 – Staff Training & Development00:29:43 – Episode Wrap-Up & Call to Action Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon shares creating a supportive community for residents and their families, which is essential for the success of such businesses. A well-designed community can significantly improve the quality of life for residents by fostering relationships, alleviating loneliness, and enhancing mental health. Brandon discusses various practical strategies to build this community, such as personalizing room decor for residents, organizing engaging activities, facilitating social interactions during meal times, and creating a welcoming atmosphere that encourages family involvement. He stresses the importance of maintaining this community through regular check-ins, celebrating milestones, and being adaptable to feedback from residents. 00:00:00 – Introduction00:00:39 – Topic Introduction: Building a Community Loved by Residents and Families00:01:02 – Why Build a Strong Community?00:03:27 – Benefits of Social Interaction & Activities00:03:54 – How to Build a Strong Community: Personalizing Rooms00:05:48 – Importance of Activities and Events00:06:45 – Shared Mealtime to Build Connection00:07:52 – Maintaining and Thriving Community Strategies00:08:38 – Celebrating Residents’ Milestones00:09:31 – Incorporating Resident Feedback00:11:02 – Closing Remarks   Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon extensively discusses the Medicaid certification process, emphasizing its critical role for profitability in the assisted living sector. He delineates between Medicaid and Medicare, explaining that Medicaid is a state-administered program aimed at individuals with financial need, while Medicare is mainly age-based. Brandon walks listeners through the enrollment and certification processes, highlighting common pitfalls and the necessary documentation. 00:00:00 – Welcome & Introduction00:00:16 – Topic Overview: Medicaid Certification Process00:02:44 – What is Medicaid vs Medicare?00:04:46 – Enrollment vs Certification00:06:06 – Finding Your State’s Provider Enrollment Application00:08:18 – Application Process & Provider Types00:10:19 – Submitting Applications & Follow-Up Tips00:12:51 – Key Paperwork Required00:16:59 – Personal Information & Privacy Considerations00:17:46 – Common Questions During Application00:20:03 – Multiple Payers & Credentialing Complexity00:22:01 – Why Many Avoid Medicaid & How Coaching Helps00:24:41 – Final Wrap-Up & Call to Action Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon shares his personal journey into the world of assisted living investing, beginning from a pivotal moment in June 2019 when he read “Rich Dad Poor Dad.” Overwhelmed yet motivated, he embarked on a quest to understand real estate investing, combining it with his healthcare background. Brandon emphasizes critical steps he took to educate himself about real estate, find potential properties, and navigate the complexities of the assisted living market. He faced numerous challenges, including securing funding, understanding zoning laws, and evaluating existing facilities, but ultimately achieved success through persistence, networking, and educating himself. 0:00 – Welcome & Introduction 0:18 – Host’s Personal Story & Motivation 0:34 – How Brandon Started His Assisted Living Journey 1:12 – Initial Steps & Learning Curve 4:14 – Learning & Mentorship 7:12 – Understanding Local Zoning & Municipality Challenges 8:47 – Searching for Properties & Early Challenges 9:26 – Networking & Industry Connections 10:47 – Finding Deals: LoopNet & BizBuySell 12:29 – Navigating NDAs & Due Diligence 14:03 – Developing Tools: Underwriting Calculator 15:15 – Emotional Rollercoaster of Deal Evaluation 15:31 – Forming Key Relationships & Finding a Broker 16:42 – Buying While Navigating COVID-19 Challenges 18:08 – Persistence Through Roadblocks 18:47 – Reflections & Encouragement for Beginners 19:31 – Resources & Support for Listeners 20:11 – Call to Action & Closing Remarks 20:25 – Podcast Outro   Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, the focus is on determining the ideal salary for an assisted living administrator. Brandon emphasizes the significance of understanding salary ranges, which can vary widely based on facility size, geographical location, and operational complexity. He draws on his experience running multiple facilities and notes that while larger, institutional facilities may pay salaries upwards of $150,000, smaller, residential facilities often range between $50,000 and $80,000. 00:00:16 – Episode Focus: Administrator Salary 00:00:53 – Free Business Plan Checklist Offer 00:01:14 – Host Background & Experience 00:02:03 – Importance of Administrator Salary  00:02:33 – Salary Range Overview  00:04:12 – Geographic Salary Differences 00:05:15 – Why Salary Discrepancies Exist 00:06:24 – Challenges with Big Facilities vs. Smaller Ones 00:08:34 – Hiring Staff: Challenges and Strategies 00:10:17 – Utilizing Company Career Pages and Ads 00:11:36 – Networking for Recruitment 00:13:16 – Administrator Hiring Tips & Tools 00:13:37 – Application Essentials 00:15:33 – Interview Questions to Assess Candidates 00:18:10 – Personal Hiring Process Insight 00:18:52 – ALI Basics Community Invitation 00:20:22 – Legal Considerations & Attorney Recommendations 00:22:36 – Maintaining Proper Business Structure 00:24:19 – Final Reminders & Wrap Up 00:24:56 – Closing Remarks & Call to Action Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram  

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson aims to help beginners plan and launch their assisted living business within a year, emphasizing time and financial freedom. He highlights a key topic: leveraging Medicaid for success in assisted living, clarifying misunderstandings, and the distinctions between Medicaid and Medicare. Brandon explains the application process for becoming a Medicaid provider, navigating administrative challenges, and ensuring profitability while serving the Medicaid population. He also shares valuable resources, including a free underwriting calculator and a year-long mastermind program. Aspiring assisted living investors are encouraged to visit the website for more information and support. 00:00 Introduction to the Podcast 00:19 Getting Started with Free Resources 00:40 Understanding Medicaid for Assisted Living 02:30 Medicaid vs. Medicare: Key Differences 04:34 Becoming a Certified Medicaid Provider 05:57 Navigating the Medicaid Application Process 09:44 The Viability of Medicaid for Your Business 13:48 Conclusion and Next Steps Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram  

If you want to build a thriving assisted living facility, you need more than just ambition—you need a clear vision and the right goals to guide you. In this podcast, I break down: ✅ Why having a vision is essential and what it actually means ✅ How to set SMART goals that keep you focused and on track ✅ The extra “+” I add to the SMART framework to help ensure your success ✅ How to turn your vision into an actionable plan If you're ready to bring your goals to life and grow a sustainable assisted living business, this is for you. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram  

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson introduces Mahmud from Access eHealth to discuss their innovative EMR system, Access EMR. They delve into the origins of Access eHealth, its unique features, and its impact on simplifying assisted living workflows. Mahmud shares real-world experiences on how their intuitive system helps reduce stress for administrators and improves care quality. Brandon also provides an in-depth tutorial of Access EMR, highlighting its functionality and benefits for assisted living operators. Finally, listeners are encouraged to utilize special promo codes for discounts and further support in launching and scaling their assisted living businesses. 00:00 Introduction to the Podcast 00:21 Special Guest Introduction: Mahmud from Access eHealth 01:52 Mahmud's Journey and Vision for Access EMR 04:00 Key Features and Benefits of Access EMR 07:42 Overcoming Challenges in EMR Adoption 12:27 Future of Healthcare Technology and Access EMR 15:11 Magic Wand: Transforming Assisted Living with Access EMR 19:46 Final Thoughts and Contact Information 22:24 Access EMR Tutorial and Demo 36:50 Conclusion and Call to Action Get ACCESS EMR 50% OFF FOR 3 Months Referral Code: ACCESSEMR0425-SC Website: https://accessehealth.net/ https://accessehealth.net/contact/ Email: [email protected] Social Media: https://www.linkedin.com/company/access-ehealth https://www.facebook.com/accessehealth https://x.com/i/flow/login?redirect_after_login=%2Faccessehealth   Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram  

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson breaks down how to find Medicaid rates in your state and why they matter for your assisted living business. If you're new to the industry, this is a must-listen for understanding how Medicaid works, how to access state funding, and how it can help grow your resident base. Brandon shares real-life examples from his Colorado and Idaho facilities, explains Medicaid fee schedules and waivers, and clears up common myths. He also walks you through where to look online for your state’s Medicaid info—and why it’s key to your success.  00:17 – Intro to Brandon and the podcast mission 01:17 – What Medicaid is and why it’s important 02:35 – Free business plan checklist at assistedlivinginvesting.net/bpchecklist 03:00 – Brandon’s background and success with SBA funding 05:47 – Medicaid vs. Medicare 00:06 – Medicaid fee schedules explained 09:00 – Example: Colorado’s fee schedule and waivers 11:31 – How to find your state’s Medicaid rates 17:52 – Join our ALI Basics community 00:27 – Final thoughts and motivation   Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon discusses three primary methods for accepting payments from private pay residents in assisted living facilities: checks, credit cards, and ACH (Automated Clearing House). Brandon outlines the pros and cons of each payment method and offers practical advice on setting them up. He emphasizes the benefits of using ACH for its simplicity and reliability. Additionally, Brandon encourages listeners to leverage free resources like the underwriting calculator available at assistedlivinginvesting.net, and invites them to explore the year-long mastermind program for more in-depth guidance on launching an assisted living business. The episode concludes with a reminder to subscribe for more valuable content. 00:00 Introduction to Assisted Living Investing 00:17 Free Underwriting Calculator 00:35 How to Accept Payments in Assisted Living 01:01 Accepting Payments via Checks 02:30 Accepting Payments via Credit Cards 04:46 Accepting Payments via ACH 07:59 Recap and Final Thoughts 08:32 Closing Remarks and Resources Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon provides an in-depth guide for beginners on how to launch and operate an assisted living business within the next year. Brandon recounts his own experience running two out-of-state assisted living facilities and offers free resources, including a business plan checklist, to help listeners build a solid foundation. He discusses critical phases of starting the business: finding the right property, securing funding, obtaining necessary licenses, and managing operations. Key challenges such as staffing, documentation, and complying with regulations are also covered, along with practical tips on marketing strategies to attract residents. The episode emphasizes the importance of preparation, consistent communication, and thorough documentation to ensure success. 00:00 Introduction to the Podcast and Host 00:25 Importance of a Business Plan 01:05 Brandon's Background and Experience 01:59 The Five Phases of Starting an Assisted Living Business 02:13 Phase One: Building the Foundation 02:17 Phase Two: Finding the Right Property 02:25 Phase Three: Securing Funding 02:33 Phase Four: Licensing Your Facility 02:47 The Reality of Owning a Business 03:16 Key Aspects of Operating an Assisted Living Business 03:24 Staffing Challenges and Solutions 05:02 Managing Payroll and Schedules 08:28 Finding Residents for Your Facility 09:18 Effective Marketing Strategies 17:12 Importance of Paperwork 20:59 Navigating Regulations and Compliance 23:52 Community and Support Resources 24:45 Q&A Session 31:05 Conclusion and Final Thoughts Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson provides essential tips for launching an assisted living business, specifically focusing on navigating homeowners associations (HOAs). Brandon explains the role of HOAs and common roadblocks such as CC&Rs (covenants, conditions, and restrictions), parking limitations, and neighbor pushback. He offers actionable advice on understanding and working with HOAs, including studying CC&Rs, engaging with HOA boards, and educating neighbors on assisted living benefits. Additionally, Brandon emphasizes the importance of knowing zoning laws and the rights protected under the Federal Fair Housing Act to establish your business successfully.  00:00 Introduction to the Podcast 00:18 Understanding HOAs 01:25 Common HOA Challenges 04:28 Strategies for Navigating HOAs 06:29 Legal Considerations and Final Tips 10:54 Conclusion and Resources Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, hosted by Brandon Gustafson, beginners learn the essential steps to launch an assisted living business in the next year. Brandon shares insights from his own experience operating two facilities since 2020 and emphasizes the importance of creating a solid business plan. He discusses funding options, from SBA loans to hard money and grants, and stresses the value of building partnerships and networks. Listeners are encouraged to join the 'Assisted Living Investing Basics' community for additional support and resources. Key topics include determining your starting point, leveraging current assets, and understanding the regulatory landscape of assisted living facilities. 00:00 Introduction to the Podcast 02:54 The Importance of a Solid Business Plan 06:58 Determining Your Starting Point 08:09 Building Partnerships and Relationships 13:06 Navigating Funding Options 19:06 Community and Resources for Assisted Living Investing 20:58 Q&A and Final Thoughts Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson guides listeners through essential tips for launching a successful assisted living business. He emphasizes the importance of maximizing occupancy through effective marketing strategies, including network marketing, internet marketing, and working with placement agencies. Brandon also discusses optimizing residential spaces to meet state regulations and how fostering relationships with local healthcare providers can benefit occupancy rates. Listeners are encouraged to use resources like the free underwriting calculator on the podcast’s website and take incremental steps towards successfully launching their assisted living business. 00:00 Introduction to Assisted Living Investing 00:35 Maximizing Occupancy Through Marketing 01:21 Optimizing Your Facility's Space 02:44 Network Marketing Strategies 05:23 Leveraging Internet Marketing 08:16 Working with Placement Agencies 09:05 Recap and Final Thoughts Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson provides a comprehensive guide for beginners looking to launch their assisted living business within the next year. Brandon, who owns two assisted living facilities and has substantial experience in the healthcare industry, delves deep into Medicaid – explaining its functions, differences from Medicare, the qualifications required for residents and providers, and the intricacies of Medicaid billing. The episode also highlights the launch of a new membership program that offers affordable access to valuable resources for aspiring assisted living business owners. Listeners are encouraged to leverage these resources to achieve time and financial freedom through assisted living investments. 00:00 Welcome to the Assisted Living Investing Podcast 00:23 Introduction to Medicaid 02:48 Medicaid vs. Medicare 07:10 State-Specific Medicaid Programs 09:25 Qualifying for Medicaid 12:23 Becoming a Medicaid Provider 16:50 Medicaid Billing Explained 22:02 Q&A and Final Thoughts Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson introduces tools and programs to help beginners start their own assisted living business within a year. Brandon highlights the free underwriting calculator available on their website, the Assisted Living Launchpad bundle for foundational knowledge, the Assisted Living Accelerator program for a step-by-step guide, and the Mastermind program for personalized coaching and additional resources. Whether you're unsure how to start or need detailed guidance, these resources aim to facilitate your journey towards time and financial freedom through assisted living investments. 00:00 Introduction to the Podcast 00:24 Free Underwriting Calculator 00:39 Assisted Living Launchpad Bundle 03:25 Five Phase Approach to Assisted Living 04:20 Assisted Living Accelerator Program 04:34 Mastermind Program Overview 07:38 Conclusion and Final Thoughts Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson addresses the common concern of starting an assisted living business with bad credit. Brandon explains why credit matters but is not the end-all and shares strategies to overcome credit challenges. He discusses the importance of building a solid business foundation, exploring alternative funding options such as seller financing, microloans, and partnerships with investors. Brandon also highlights the free business plan checklist and his comprehensive Launchpad bundle to assist newcomers in creating their businesses. The episode is geared toward providing actionable steps for aspiring business owners to achieve financial and time freedom through assisted living investments. 00:00 Introduction to the Podcast 00:20 Can You Start with Bad Credit? 02:23 Importance of Credit and Ways Around It 04:21 Building a Solid Business Foundation 10:54 Exploring Alternative Funding Options 18:07 Steps to Get Started Today 20:49 Q&A and Final Thoughts Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson shares his personal journey into the world of assisted living investing. He discusses his educational background in healthcare administration, the pivotal moment he decided to enter the real estate market after reading 'Rich Dad, Poor Dad,' and the challenges he faced along the way. Brandon covers his initial attempts to convert properties, the importance of understanding local municipality regulations, and his eventual decision to buy an existing assisted living facility. He emphasizes the value of taking action, leveraging tools like the free underwriting calculator, and seeking guidance from mentors. Finally, Brandon introduces his five-phase process for launching an assisted living business and offers support through his year-long mastermind program. Listeners are encouraged to take consistent steps toward their goals and utilize available resources for success. 00:00 Introduction to the Podcast 00:18 Free Underwriting Calculator 00:37 Brandon's Origin Story 02:41 Navigating Local Regulations 03:24 Finding the Right Property 04:39 First Deal and Learning Curve 07:38 Mentorship and Networking 09:54 The Five Phase Process 10:35 Encouragement and Resources 11:24 Conclusion and Next Steps Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Get the Rich Dad Poor Dad Book: https://amzn.to/3RdEesx Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this podcast, I’ll cover: ✅ The common populations you can serve (seniors, disabilities, mental health, and more) ✅ Whether you can mix different populations in the same home ✅ Why having strong policies and procedures is non-negotiable   Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson guides beginners on how to successfully operate a profitable assisted living business. He breaks down the essential tasks into four areas: feeding residents, managing expenses, effective leadership, and financial management. Brandon highlights useful tools such as Grove Menus for meal planning and software for financial management like Profit First and How to Grow Your Small Business. He also discusses the importance of building a good relationship with pharmacies and using EHR systems to streamline operations. 00:00 Introduction to Assisted Living Investing 00:17 Key Aspects of Operating an Assisted Living Business 00:52 Feeding Residents: Tips and Tools 01:46 Managing Expenses Effectively 03:44 Leadership in Assisted Living 04:45 Financial Management Systems 05:49 Collecting Payments and Financial Sustainability 07:26 Pharmacy Relationships and EHR Systems 08:34 Conclusion and Next Steps Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson guides listeners through the complexities of launching an assisted living business, particularly in highly regulated states like California, New York, and Virginia. Brandon shares his expertise, covering topics such as the most difficult states to start an assisted living business, the impact of politics and regulations, staffing requirements, and facility codes. He provides practical strategies for navigating the lengthy licensing process and emphasizes the importance of meticulous paperwork, early application submissions, and networking with other operators. Brandon also discusses the use of AI for creating policies and procedures.  00:00 Introduction to Assisted Living Investing 00:23 Challenges in Different States 00:51 Free Resource for Business Plan 01:20 Host's Background and Experience 02:23 Top Five Most Difficult States 04:54 California, New York, and Virginia 06:34 Understanding State Regulations 09:10 Staffing Requirements and Background Checks 10:36 Facility and Building Codes 12:03 Licensing Timeline and Process 17:02 Certification Requirements for Caregivers 17:40 Navigating Policies and Procedures 18:19 Licensing Fees and Approval Process 19:01 Challenges in Certification Timelines 20:12 Starting with Unlicensed Care Homes 21:11 Strategies for Navigating the Process 23:05 Working with Consultants and Experts 25:07 Importance of Meticulous Paperwork 25:53 Networking with Other Operators 27:52 Q&A Session 28:11 Using AI for Policies and Procedures 33:11 Conclusion and Resources   Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

Brandon Gustafson, investor, owner, and operator of two residential assisted living facilities, sits down with Regina Morgan from VESTARC to discuss the ins and outs of unsecured lines of credit and SBA loans. Regina shares her extensive experience helping entrepreneurs secure funding for new ventures, scaling operations, and expanding in real estate. They dive into the specifics of unsecured loans, including eligibility, benefits, potential pitfalls, and a thorough comparison with SBA loans. They also discuss strategies for mixing different types of funding to maximize financial potential and ensure business growth. Regina offers valuable advice on navigating the funding process, staying organized, and making wise financial decisions. The episode wraps up with practical tips for entrepreneurs looking to start or expand their assisted living facilities.   Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, we dive into traumatic brain injury (TBI) and its relevance in assisted living. Brandon discusses the differences between TBI and memory care, how to structure your assisted living facility to serve this population, and the potential financial benefits. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson delves into the key performance indicators (KPIs) critical for running a profitable assisted living business. Brandon explains the importance and simplicity of KPIs, emphasizing their role in business health and profitability. He also discusses essential tools such as project management software (Asana, Trello, monday.com), Excel, CRM systems, and EHRs for tracking and managing KPIs. Specific KPIs covered include occupancy rates, timely payments, staffing levels, missed shifts, and ADLs (Activities of Daily Living). Brandon provides actionable insights on how to leverage these tools and KPIs to enhance the efficiency and profitability of your assisted living business.  00:00 Introduction to Assisted Living Investing 00:17 Understanding Key Performance Indicators (KPIs) 00:57 Essential Tools for Managing KPIs 04:43 Diving into Specific KPIs 10:00 Conclusion and Next Steps Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon Gustafson, an experienced healthcare administrator and owner of two assisted living facilities, delves into various tax strategies for assisted living businesses. He discusses entity separation, depreciation strategies, and the importance of professional guidance in tax planning. The video also touches on advanced strategies like cost segregation, retirement investments, and common tax mistakes to avoid. Brandon emphasizes the value of understanding tax rules and hiring a good accountant to maximize benefits and ensure legal compliance. The episode aims to provide practical and actionable insights for small business owners looking to optimize their tax strategies and achieve financial success in their assisted living ventures. 00:00 Introduction to Tax Strategies for Assisted Living 00:39 Meet Your Host: Brandon Gustafson 01:28 Disclaimer: Consult Professionals 02:17 Entity Structure for Assisted Living Businesses 06:00 Tax Benefits and Depreciation Strategies 11:09 Additional Tax Deductions for Small Business Owners 15:30 Retirement and Investment Tax Strategies 18:40 Advanced Tax Strategies and Common Mistakes 20:33 Conclusion and Next Steps Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson explores how to generate $12,000 per month per room with Medicaid in assisted living. He breaks down the differences between Medicare and Medicaid, and explains the intricacies of state-administered Medicaid programs, including billing codes, reimbursement rates, and the Rent, Utilities, and Food (RUF) payment. Brandon also discusses the certification process for becoming a Medicaid provider and shares a real-life example from his own facility, demonstrating how to achieve substantial income by leveraging Medicaid. Listeners are encouraged to apply to the mastermind program for personalized guidance. 00:00 Welcome to the Assisted Living Investing Podcast 00:54 Understanding Medicaid and Its Role in Assisted Living 01:59 Medicaid Reimbursement and Payment Structures 06:02 Becoming a Certified Medicaid Provider 09:00 Real-Life Example: Achieving $12,000 Per Room with Medicaid 14:03 Conclusion and Next Steps Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson explores the profitability of operating a six-bed assisted living facility. Brandon provides a detailed financial breakdown, analyzing key expenses such as labor, insurance, utilities, food, and debt service. He discusses the importance of understanding income projections, managing vacancies, and whether being hands-on as an administrator can influence profitability. Additionally, the episode offers practical advice on market research, securing funds, and the foundational steps required for launching an assisted living business. This episode is invaluable for beginners looking to navigate the complexities of assisted living investments. 00:00 Introduction to Assisted Living Investing 00:22 Is a Six-Bed Assisted Living Facility Profitable? 01:41 Understanding the Numbers: Income and Expenses 05:17 Labor Costs: The Biggest Expense 09:44 Other Major Expenses: Insurance, Utilities, Food, and Debt Service 16:16 Making the Numbers Work: Strategies for Profitability 23:14 Final Thoughts and Next Steps 23:35 Underwriting Assisted Living Investments 23:57 Launchpad Bundle and Free Resources 24:58 Adjusting Monthly Rent for Residents 28:13 Understanding Full-Time Equivalent (FTE) 30:30 Finding and Evaluating Facilities for Sale 33:14 Private vs. Shared Rooms and Administrator Roles 38:14 Handling Staff and Resident Challenges 41:46 All-Inclusive Fees and Caregiver Options 47:00 Finding Great Locations and Final Thoughts Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson provides a comprehensive guide to creating a successful marketing plan for assisted living facilities. The discussion focuses on two primary marketing strategies: network marketing and internet marketing. Brandon outlines key relationships to build with discharge nurses, rehab facilities, case managers, other assisted living facilities, nursing homes, independent living communities, and home health and hospice services. He also emphasizes the importance of regular visits, small gifts, and consistent follow-ups to maintain these relationships. On the internet marketing front, Brandon advises on building an effective website with a lead magnet, leveraging social media platforms, and working with placement agencies to attract more residents.  00:00 Introduction to Assisted Living Investing 00:15 Creating a Marketing Plan for Assisted Living 01:04 Network Marketing Strategies 05:31 Building Relationships in Network Marketing 11:23 Internet Marketing Essentials 14:44 Leveraging Social Media and Placement Agencies 16:58 Conclusion and Next Steps Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson dives deep into the ten most common misconceptions about investing in assisted living facilities. From debunking the myth that you need a medical degree to start, to clarifying the differences between assisted living and nursing homes, Brandon draws from his experience of owning and operating multiple facilities. He also addresses concerns about cost, licensing, and demand, aiming to help beginners navigate the complexities of launching an assisted living business.  00:00 Welcome to the Assisted Living Investing Podcast 00:57 Top 10 Misconceptions About Assisted Living 01:40 You Need a Medical Degree 04:23 Assisted Living vs. Nursing Homes 07:10 Assisted Living is Only for Seniors 08:54 It's Too Expensive 12:10 Residents Lose Their Independence 13:35 You Must Own a Large Facility 15:09 It's Difficult to Get Licensed 17:10 Owners Must Have Healthcare Experience 18:17 Identifying Your Background and Building Your Bio 19:16 Debunking the Demand Myth in Assisted Living 21:32 The Appeal of Smaller Facilities 22:43 Assisted Living Accelerator Program 23:47 Q&A Session: Locations and Business Strategies 25:52 Administrator Certification and Business Planning 29:44 Case-by-Case Opportunities and Risk Assessment 31:26 Future Plans and Exit Strategies 35:34 Final Thoughts and Resources Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram