The Assisted Living Investing Podcast

Unlock the potential of Medicaid as a revenue stream for your assisted living business in 2026. Brandon Gustafson shares insider strategies to transform Medicaid from a complex system into a profitable opportunity. Learn the key differences between Medicare and Medicaid, and discover how to become a certified Medicaid provider to access lucrative daily rates and weekly reimbursements. This episode provides real-world examples and step-by-step guidance on maximizing Medicaid income, managing multiple payers, and ensuring proper certification. Perfect for assisted living owners and entrepreneurs eager to leverage government funding, this episode is your essential guide to financial growth. Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon discusses the essential steps for choosing and managing a qualified assisted living administrator. He emphasizes the importance of using effective job boards, creating specific job descriptions, and implementing a thorough hiring process. Additionally, he provides insights on evaluating candidates, managing administrators effectively, and the significance of clear communication and incentivization in the workplace. The conversation concludes with resources for further guidance in launching an assisted living business. Chapters 00:00 Introduction to Assisted Living Administration 01:37 Finding the Right Job Board 04:07 The Hiring Process Explained 09:09 Hiring Caregiving Staff 10:19 Evaluating Candidates' Skills 12:51 Managing Your Administrator Effectively 17:15 Recap and Resources Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this episode, Brandon Gustafson and John Neufer delve into the intricacies of financing for assisted living investments. Brandon introduces John, a private money lender and broker specializing in financing for assisted living facilities. They discuss the growing demand for assisted living as a viable investment strategy, especially as traditional rental markets shift. John shares insights on the types of financing available, including private money loans, and the unique challenges faced by investors in this sector, such as underwriting and the importance of experience in real estate investment. The conversation also touches on the potential for creative financing solutions, including seller carries and the role of government programs in supporting assisted living investments. Chapters 00:00 Introduction 04:06 Understanding Assisted Living Financing 08:56 The Shift in Investment Strategies 13:24 Future of Assisted Living Financing 18:22 Navigating Lending Options for Investors 24:11 Exploring Duplex Investments for Assisted Living 25:03 Understanding Seller Carry Financing 27:47 Educating Sellers on Creative Financing 29:48 Challenges in Financing Renovations 38:31 Navigating SBA Loans and Improvement Costs 43:28 Understanding SBA Loans and Working Capital 44:53 The Challenges of SBA Loans 45:52 The Advantages of Private Money Loans 47:36 Evolving Terminology in Lending 49:27 Creating a Debt Fund for Assisted Living 52:53 The Growing Demand for Assisted Living Services 54:31 Navigating Risks in Assisted Living Financing 57:35 Exploring Sober Living vs. Assisted Living Reach out to John be sending an email at [email protected]. You may also check out his website https://www.neufinance.com/ Follow John's content: Instagram: https://www.instagram.com/johnneufer/ YouTube Channel: https://www.youtube.com/@JohnNeufer Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon discusses the four primary paths to enter the assisted living industry: renting and rehabbing properties, buying and renovating homes, purchasing existing facilities, and building from the ground up. He emphasizes the importance of understanding zoning laws, building relationships with landlords, and having a solid business plan. The discussion also highlights the benefits of networking with brokers and the necessity of financial planning and continuous education for success in the assisted living sector. Chapters 00:00 Introduction to Assisted Living Paths 05:52 The Rent and Rehab Path 11:45 Buying and Renovating a Home 16:59 Buying an Existing Facility 21:40 Building from the Ground Up 25:36 Conclusion and Resources Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon discusses the profitability of assisted living businesses, emphasizing the growing demand due to an aging population and the importance of understanding financial dynamics. He outlines key factors that influence profitability, including the number of beds, pricing per bed, and managing expenses. Additionally, he highlights the potential of niche markets within assisted living, encouraging entrepreneurs to focus on specific populations to maximize income. The conversation concludes with an invitation to join a roadmap challenge for aspiring assisted living entrepreneurs. Chapters 00:00 Introduction to Assisted Living Profitability 01:40 Understanding Demand and Supply Dynamics 06:35 Key Financial Levers in Assisted Living 14:11 Niche Markets and Their Profit Potential 17:08 Conclusion and Special Offer Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this episode, Brandon dives into the intricacies of assisted living investing, particularly focusing on the financial aspects of Medicaid and how it impacts room pricing. He addresses a viewer's question about the feasibility of offering $8,000 rooms while ensuring quality care. Brandon emphasizes the ethical responsibility of assisted living providers to deliver high-quality services, regardless of the payment source, whether it be Medicaid or private pay. He also clarifies the differences between assisted living and home health care, highlighting the benefits of assisted living facilities, such as social interaction and comprehensive care, which can often be more cost-effective than in-home care. Chapters 00:00 Introduction to Assisted Living Investing 02:06 Understanding Medicaid and Its Impact 13:04 Comparing Assisted Living and Home Health Care 23:54 The Importance of Ethical Care in Assisted Living 27:14 Setting Standards and Differentiating Your Facility Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon provides a comprehensive roadmap for starting an assisted living business in 2026. He emphasizes the importance of creating a clear vision, building a solid foundation with a business plan, selecting the right property, understanding funding options, navigating licensing regulations, and strategically launching the business. Throughout the discussion, he encourages a mindset shift from scarcity to abundance and highlights the value of persistence and partnerships in achieving success. Chapters 00:00 Introduction to Assisted Living Business 02:04 Clarifying Your Vision 05:56 Building a Strong Foundation 11:19 Optimal Property Selection 14:36 Navigating Capital and Funding 21:48 Understanding Rules and Regulations 24:03 Strategic Launch of Your Business Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon discusses the costs associated with starting an assisted living facility in 2026. He introduces the Focus Framework, which outlines essential steps for aspiring entrepreneurs, including building a solid foundation, understanding capital and funding, and identifying major expenses. The conversation emphasizes the importance of market research, business planning, and strategic launching to ensure success in the assisted living industry. Chapters 00:00 Introduction to Assisted Living Costs 01:23 Understanding the Focus Framework 06:36 Building Your Foundation for Success 12:09 Navigating Capital and Funding 17:07 Identifying Major Expenses in Assisted Living 18:01 Exploring Cost Structures and Funding Options 27:10 Conclusion and Next Steps Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon shares insights into the journey of assisted living entrepreneurship, focusing on a student's success story that highlights the importance of perseverance, proper planning, and navigating the complexities of funding and licensing. He emphasizes the need for a structured approach to launching an assisted living business, including market research, property selection, and understanding regulations. The discussion also covers the emotional challenges faced during the process and the rewarding nature of achieving milestones in the business journey. Chapters 00:00 Introduction to Assisted Living Investing 02:04 Student Success Story: Overcoming Challenges 09:52 Navigating the Licensing Process 17:44 Framework for Success in Assisted Living Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon outlines a comprehensive five-step framework for converting a residential home into an assisted living facility. He emphasizes the importance of building a strong foundation, selecting the right property, understanding capital and funding, navigating rules and regulations, and planning a strategic launch. Throughout the discussion, he provides valuable insights and resources for aspiring entrepreneurs in the assisted living industry. Chapters 00:00 Introduction to Assisted Living Conversion 01:28 The Focus Framework Overview 02:28 Building a Strong Foundation 07:31 Optimal Property Selection 10:03 Understanding Capital and Funding 12:38 Navigating Rules and Regulations 15:09 Strategic Launch Planning   Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon addresses four major myths surrounding the assisted living business. He emphasizes the importance of staffing, the licensing process, effective marketing strategies, and the misconception that significant funding is necessary to start an assisted living facility. Throughout the discussion, he provides practical advice and insights for aspiring entrepreneurs in the assisted living sector. Chapters 00:00 Introduction to Assisted Living Myths 02:14 Myth 1: Staffing Needs 04:39 Myth 2: Licensing is Just a Formailty 07:13 Myth 3: If You Build It, They Will Come 10:03 Myth 4: You Need Millions to Start 23:33 Conclusion and Resources   Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

Brandon discusses the common pitfalls faced by first-time assisted living entrepreneurs and provides actionable strategies to avoid failure. He emphasizes the importance of understanding the challenges of staffing, navigating licensing, managing financials, and creating a clear vision for success. The conversation is structured around five key areas that can significantly impact the success of an assisted living business. Chapters 00:00 Introduction to Assisted Living Challenges 02:59 Staffing: The Core Challenge 07:14 Navigating Licensing and Regulations 11:43 Filling Beds: Realistic Expectations 16:01 Understanding Financials and Underwriting 20:41 Creating a Vision for Success Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

\In this conversation, Brandon Gustafson discusses the nine essential services offered in assisted living facilities. He emphasizes the importance of personal care services, healthcare and wellness support, meals and nutrition, housekeeping, activities for engagement, transportation, safety measures, memory and behavioral care, and family support. Each service plays a crucial role in ensuring the well-being and quality of life for residents in assisted living environments. Chapters 00:00 Introduction to Assisted Living Services 02:05 Personal Care Services Explained 05:05 Healthcare and Wellness Support 08:53 Meals and Nutrition in Assisted Living 10:53 Housekeeping and Laundry Services 13:52 Activities and Engagement for Residents 17:25 Transportation Services Overview 20:17 Safety and Supervision in Assisted Living 24:33 Memory and Behavioral Care 27:34 Family Support and Communication Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon discusses the essential steps to launching an assisted living business, emphasizing the importance of clarity and confidence. He outlines a structured approach to help aspiring entrepreneurs navigate the complexities of starting their own businesses, including self-reflection, goal setting, and the development of a solid business plan. The discussion culminates in an invitation to join the Roadmap Challenge, a program designed to guide participants through the process of establishing their assisted living ventures. Chapters 00:00 Introduction to Assisted Living Business 01:10 Finding Clarity in Your Vision 04:50 Building Confidence Through a Framework 08:22 Combining Clarity and Confidence for Success 10:07 Invitation to the Roadmap Challenge Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

Summary In this conversation, Brandon Gustafson discusses the differences between various types of assisted living facilities, specifically focusing on Residential Assisted Living (RAL) and Assisted Living Facilities (ALF). He explains the nuances of care provided in these settings, the importance of understanding different acronyms in the industry, and the distinctions between assisted living and nursing homes. Additionally, he offers resources and coaching options for aspiring entrepreneurs in the assisted living space. Chapters 00:00 Introduction to Assisted Living Investing 01:42 Understanding RAL and ALF 05:54 Differences Between Assisted Living and Nursing Homes 09:33 Types of Assisted Living Facilities 13:42 Navigating Acronyms in Assisted Living 19:13 Conclusion and Resources for Aspiring Entrepreneurs Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

Summary In this conversation, Brandon Gustafson shares his insights on overcoming the challenges faced by new assisted living investors. He discusses his personal journey into the industry, the overwhelming feelings that many beginners experience, and the importance of understanding financial aspects and regulations. Brandon introduces his Focus Framework, which outlines the essential phases for launching a successful assisted living business, and invites listeners to join his Roadmap Challenge for more in-depth guidance. Chapters 00:00 Overcoming Overwhelm in Assisted Living Investment 01:18 Brandon's Journey into Assisted Living 10:21 The Focus Framework for Success 13:19 Navigating the Roadmap Challenge   Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

Summary In this conversation, Brandon Gustafson discusses the 5% rule as a foundational method for validating markets in assisted living. He explains how to apply this rule to determine the demand for assisted living services based on population demographics. The discussion emphasizes the importance of conducting thorough market research beyond the 5% rule, analyzing competition, and tailoring marketing strategies to attract potential residents. Gustafson also encourages exploring different geographical markets and various methods to enter the assisted living industry, ultimately inviting listeners to join his coaching program for personalized guidance. Chapters 00:00 Introduction to the 5% Rule 02:04 Understanding the 5% Rule in Assisted Living 04:55 Market Research: Beyond the 5% Rule 08:53 Analyzing Competition and Facility Types 11:56 Marketing Strategies for Assisted Living 15:02 Exploring Opportunities in Different Markets 17:17 Methods to Enter the Assisted Living Market 18:56 Invitation to Join the Roadmap Challenge Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

Summary In this conversation, Brandon Gustafson outlines the five essential phases for launching an assisted living business using the Focus Framework. He emphasizes the importance of building a strong foundation, selecting the right property, securing funding, understanding regulations, and executing a strategic launch. Throughout the discussion, he provides insights and personal anecdotes to guide first-time entrepreneurs in navigating the complexities of starting their own assisted living facilities. Chapters 00:00 Introduction to Assisted Living Business Launch 01:01 The Focus Framework Explained 01:50 Building a Strong Foundation 04:46 Optimal Property Selection 07:28 Capital and Funding Strategies 11:04 Understanding Rules and Regulations 13:30 Strategic Launch and Operations 15:10 Recap and Invitation to Roadmap Challenge Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

Summary In this conversation, Brandon Gustafson discusses the critical factors to consider when investing in assisted living facilities, focusing on house size, layout, income potential, and the importance of due diligence. He emphasizes that while house size can be a factor, the layout and room count are more significant in determining profitability. Additionally, he highlights the necessity of understanding expenses and conducting thorough market validation to ensure a successful investment. The conversation concludes with a call to action for aspiring investors to seek guidance and resources to navigate the assisted living business effectively. Chapters 00:00 Introduction to Assisted Living Investing 01:30 House Size vs. Layout: What Matters? 08:57 Understanding Income: Room Count and Pricing 14:24 The Importance of Underwriting 18:01 Market Validation for Assisted Living 23:28 Conclusion and Call to Action Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

Summary In this conversation, Brandon Gustafson discusses various investment options in real estate, focusing on the financial ranges for getting started and the different pathways to profitability. He emphasizes the importance of aligning investment choices with personal goals, whether that be through rental arbitrage, purchasing existing facilities, or building custom properties from scratch. Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

Summary In this conversation, Brandon Gustafson discusses the common mistakes made by new real estate investors, particularly the dangers of making blind investments without proper due diligence. He emphasizes the critical role of underwriting in ensuring financial success in property management. 00:00 - Introduction to the podcast and Brandon’s mission to help first-time assisted living entrepreneurs. 02:33 - Top websites for finding assisted living facilities: LoopNet, BizBuySell, and Crexi. 04:23 - Brandon’s personal discovery about buying existing assisted living businesses rather than building from scratch. 12:55 - Importance of working with a broker to access more listings, off-market deals, and industry expertise. 20:21 - Brokers assist with underwriting, pricing, and financial evaluation to avoid costly mistakes. 23:50 - Brokers help with lender connections and financing, which can be challenging for first-timers. 26:00 - Promotion of the Roadmap Challenge, a live coaching program to guide new investors step-by-step. Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

In this conversation, Brandon Gustafson discusses the critical aspects of managing operating expenses and evaluating profitability in financial planning. He emphasizes the importance of understanding the five main expenses that constitute a significant portion of operating costs and the necessity of ensuring that income potential can cover these expenses. The conversation highlights the use of tools like the underwriting calculator to aid in financial assessments and the need for awareness regarding income and expense dynamics. Chapters 00:00 Introduction to Assisted Living Costs 00:47 Conclusion and Special Offer   Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

In this conversation, Brandon Gustafson discusses the urgent need for more memory care homes in the senior living industry, highlighting the increasing prevalence of Alzheimer's and dementia. He emphasizes the unique challenges and opportunities within the memory care sector, including the importance of quality care and the potential for everyday individuals to enter this field. The discussion also covers market demand, the 5% rule for assessing need, and the mission-driven nature of providing memory care services. Chapters 00:00 The Growing Need for Memory Care Homes 04:29 Understanding the Demand and Opportunity 09:01 Market Analysis and the 5% Rule 11:16 Quality and Safety in Memory Care Facilities 13:37 The Financial Aspects of Memory Care 16:33 How to Get Started in Memory Care 20:06 Implementing a Proven System for Success 21:49 The Mission Behind Memory Care 24:49 Taking Action and Making an Impact   Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

Summary In this conversation, Jacob Crockett discusses the importance of defining and intentionally shaping organizational culture, particularly in the context of assisted living facilities. He emphasizes that culture is a collective set of shared experiences and beliefs, and it cannot be solely defined by leadership. The discussion highlights the need for organizations to be intentional about their culture and to consider the perceptions and experiences of employees and residents alike. Chapters 00:00 Simplifying Coaching and Business Automation00:58 The Importance of Cultural Fit in Organizations Hire Aligned: [email protected] Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

Summary In this conversation, Brandon Gustafson discusses the critical role of clarity in launching an assisted living business. He emphasizes that having a clear vision instills confidence and provides a structured roadmap to navigate the complexities of starting a business, helping to alleviate feelings of overwhelm and confusion. Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. Visit me at https://assistedlivinginvesting.net/ and get access to my FREE underwriting calculator! Apply for a free strategy call today: https://urlgeni.us/alistrat Courses: Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala  Do you need help building your business plan: https://urlgeni.us/alibpg  FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

This episode explores the feasibility and profitability of running very small assisted living homes with two or three beds. Brandon explains that while small homes can be profitable, they come with unique challenges and trade-offs, especially if operating under a live-in caregiver model. Key advantages include reduced staffing costs, smarter cost management due to close proximity and control, potential tax benefits, lower insurance costs, and more accessible funding options such as FHA or VA loans due to owner-occupancy. However, there are significant downsides: limited income potential, the risk of severe income loss if residents leave, heavy lifestyle demands on live-in caregivers, and legal complexities that require proper entity structuring, leases, and insurance compliance. 01:04 Live-in caregiver model can significantly reduce staffing costs and increase profitability. 02:30 Smaller homes allow smarter cost management and better control over expenses like groceries and supplies. 04:00 Owner-occupied smaller homes may qualify for lower down payment loans like FHA or VA funding. 05:45 Unlicensed small homes save licensing costs but still require compliance and business licenses. 07:00 Legal protection via LLC formation and proper lease agreements is critical to limit liability. 10:07 Two or three bed homes have limited income potential and high financial risk if residents leave. 13:00 Live-in caregiving is demanding and can lead to significant lifestyle sacrifices over time. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc If you’re passionate about serving those who served us, this video will help you get started the right way.   👉 Join the upcoming Roadmap Challenge at roadmapchallenge.com   📘 Or get your step-by-step guide in The Profitable Assisted Living Facility at thealibook.com Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

Summary In this conversation, Brandon Gustafson introduces his Focus Framework, a structured five-phase process designed to assist individuals in launching their own assisted living businesses. He emphasizes the effectiveness of this framework, which has been beneficial for him and many others in the field. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc If you’re passionate about serving those who served us, this video will help you get started the right way.   👉 Join the upcoming Roadmap Challenge at roadmapchallenge.com   📘 Or get your step-by-step guide in The Profitable Assisted Living Facility at thealibook.com Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson emphasizes the critical role of the administrator in running a successful assisted living facility. He outlines three primary responsibilities of an administrator: creating an effective work environment to ensure compliance, managing operations and staff, and serving as the communication bridge among residents, families, staff, and ownership. 00:00 Introduction to the Assisted Living Investing Podcast and mission to help beginners launch their assisted living business. 00:42 Importance of a dedicated office space for administrators to manage paperwork and maintain compliance. 03:46 Administrator’s responsibility for hiring, training, managing staff, and overseeing operations, including budgeting and supply orders. 05:58 Delegation is critical given the vast responsibilities of an administrator, who may also need to fill caregiver roles. 08:03 Administrator acts as the communication bridge among residents, families, staff, and ownership, handling conflicts and complaints. 09:39 Administrator is key in building and maintaining the culture of the facility, including resident vetting to ensure a good fit. 12:08 Invitation to a live five-day challenge to help beginners create a roadmap for starting their assisted living business. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc If you’re passionate about serving those who served us, this video will help you get started the right way.   👉 Join the upcoming Roadmap Challenge at roadmapchallenge.com   📘 Or get your step-by-step guide in The Profitable Assisted Living Facility at thealibook.com Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this conversation, Brandon Gustafson discusses the essential elements of creating a great care home for veterans. He emphasizes the importance of understanding VA benefits, building a veteran-centered culture, coordinating care with the VA, supporting the whole person, and maintaining transparency in pricing. The conversation also highlights the need for resident engagement and the potential future of assisted living for veterans. Chapters 00:00 Introduction to Care Homes for Veterans 01:50 Understanding VA Benefits and Assisted Living 06:15 Building a Veteran-Centered Culture 09:53 Coordinating with VA and Care Systems 14:37 Supporting the Whole Person 18:08 Encouraging Resident Engagement and Responsibility 23:25 Financial Transparency and Planning for the Future   Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc If you’re passionate about serving those who served us, this video will help you get started the right way.   👉 Join the upcoming Roadmap Challenge at roadmapchallenge.com   📘 Or get your step-by-step guide in The Profitable Assisted Living Facility at thealibook.com Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

Summary In this episode of the Assisted Living Investing podcast, Brandon Gustafson discusses the top expenses associated with running an assisted living business, encapsulated in the acronym WeFUD: Wages, Insurance, Food, Utilities, and Debt Service. He emphasizes the importance of understanding and managing these expenses to ensure profitability and success in the industry. The episode provides insights into each expense category, offering practical advice for new investors. Chapters 00:00 Introduction to Assisted Living Investing 00:28 Understanding the WeFUD Expenses 01:25 Wages: The Largest Expense 03:54 Insurance: Protecting Your Business 04:47 Food Costs: Feeding Residents Efficiently 06:37 Utilities: Managing Essential Services 08:19 Debt Service: Understanding Your Financial Obligations 10:05 Conclusion: Mastering Your Expenses Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon discusses the current state of the assisted living industry amidst government shutdowns, addressing concerns about financial impacts and operational challenges. He emphasizes that while there may be administrative slowdowns, the core funding for assisted living remains stable. Brandon also highlights the importance of financial preparedness and diversifying income sources for aspiring entrepreneurs in the assisted living space. He encourages listeners to stay informed about regulations and to seek support through resources like his roadmap challenge and book. Chapters 00:00 Introduction to Assisted Living and Current Challenges 01:40 Impact of Government Shutdown on Assisted Living 08:24 Long-Term Outlook for Assisted Living Industry 10:42 Financial Management and Business Practices 14:19 Resources and Support for Entrepreneurs Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon provides an overview of the most significant expense when launching an assisted living business: wages. Brandon emphasizes that wages typically constitute 50% to 80% of all expenses, making it crucial for new operators to thoroughly understand how to calculate and manage staffing costs. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this conversation, Brandon Gustafson discusses the challenges faced by aspiring assisted living entrepreneurs and provides insights on how to overcome these obstacles. He emphasizes the importance of crafting a clear vision, building a strong foundation, and taking decisive action to achieve success in the assisted living business. The conversation also highlights the significance of clarity and confidence in the entrepreneurial journey, along with available resources to support new business owners. Chapters 00:00 Introduction to Assisted Living Entrepreneurship 02:24 Overcoming Overwhelm in Assisted Living 05:42 Crafting Your Vision for Success 09:02 Building a Strong Foundation 12:39 Taking Action and Shifting Beliefs 15:31 Resources for Launching Your Business Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon provides an overview of how beginners can determine if their assisted living business will be profitable. The key is accurate underwriting—analyzing expenses and income through a simple pro forma. Brandon introduces the acronym WFUD (Wages, Insurance, Food, Utilities, Debt Service) to guide financial planning, explaining why wages are the largest cost and how to budget realistically across all categories. Highlights 01:00 Underwriting is essential to project the profitability of your assisted living business. 02:05 WFUD acronym simplifies understanding the five major expenses: Wages, Insurance, Food, Utilities, and Debt Service. 02:42 Wages constitute the largest expense, typically 50-70% of total costs. 04:53 Food budget should be estimated conservatively at $8-$10 per resident per day. 07:45 Debt service is the critical second-largest expense after wages, covering mortgage or loan payments. 09:14 Income is calculated by multiplying your monthly resident rate by the number of residents. 11:00 Conservative underwriting helps prepare for unexpected costs and fluctuating occupancy. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this conversation, Brandon Gustafson discusses the essential steps to kickstart an assisted living business. He emphasizes the importance of understanding the confusion surrounding the process, finding one's motivation, grasping financial fundamentals, selecting the right property model, navigating barriers like funding and licensing, and creating a clear roadmap for success. Throughout the discussion, he offers valuable resources and insights to help aspiring entrepreneurs in the assisted living sector. 00:00 Introduction to Assisted Living Entrepreneurship 02:42 Understanding the Challenges of Starting an Assisted Living Business 05:35 Finding Your 'Why' in Assisted Living 08:20 Key Financial Insights for Success 11:39 Choosing the Right Property Model 14:29 Navigating Barriers and Creating a Roadmap   Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

Brandon overview of the essential steps to secure funding and successfully launch an assisted living business within a year. The primary emphasis is on three critical pillars: finding a lender, building a solid business foundation, and developing strong relationships. Brandon underscores the importance of working with lending brokers, as a valuable contact for funding assistance. He advocates for proactive outreach to lenders via cold emails and calls, using open-ended questions to engage them and expand networks. Highlights 00:39 Finding a lender is the first essential step to securing funding for your assisted living business. 01:04 Lending brokers, like Regina Morgan, are invaluable allies in navigating funding opportunities. 03:14 A solid business foundation requires a detailed business plan, underwriting skills, and market research. 05:27 Market research includes demographic data, local competition, and political/taxation considerations. 07:15 Building strong relationships with lenders, officials, and vendors is critical for long-term success. 08:12 Over-communication and clarity in communication build trust and prevent misunderstandings. 12:42 Consistency and persistence in funding efforts ultimately lead to securing capital and launching your business. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson addresses a common misconception about assisted living—that it is merely a money grab. Brandon emphasizes that assisted living fills a critical care gap for elderly individuals who need support beyond what Medicare covers but do not require the intensive care of nursing homes. Assisted living provides essential daily assistance such as medication management, personal care, and social engagement, often at costs comparable to in-home care but with added benefits like 24/7 staff presence and social activities. While profitability in assisted living is real and rising due to increased healthcare costs, Brandon stresses the importance of operating with purpose, ethics, and a vision centered on resident well-being rather than purely financial gain. Highlights 00:17 Addressing the myth that assisted living is just a money grab, emphasizing its role in helping the elderly live happy, healthy lives. 02:10 Explaining the care gap that assisted living fills, which Medicare does not cover, including daily assistance and medication management. 04:27 Assisted living offers 24/7 care and social activities at a cost similar to in-home care but with more comprehensive support. 06:22 Profitability in assisted living is real, but it must be balanced with ethical care and resident well-being. 09:01 The importance of operating with the right intentions to avoid becoming a neglectful provider and harming residents. 12:36 Encouraging listeners to create a clear vision for their assisted living business tailored to specific resident populations and purpose-driven care. 19:27 Invitation to join the Roadmap Challenge and access tools and coaching to help launch a successful assisted living business. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

Brandon gives an overview of a crucial aspect of launching an assisted living business: securing funding by building relationships with key financial contacts. Brandon emphasizes that while finding lenders can be challenging, there are effective strategies to increase your chances of success. 00:00 Introduction to the podcast mission: helping beginners launch an assisted living business in the next year. 01:09 Tips on independently finding lenders via internet searches, cold calling local banks, and credit unions. 04:27 The importance of working with brokers or agents to facilitate real estate transactions and lender introductions. 06:27 Lending brokers are the key contacts because they specialize in securing funding and coaching borrowers. 08:20 Lending brokers help prepare borrowers with business plans, underwriting, and paperwork to improve lender interactions. 10:04 Emphasizing relationship building, persistence, and professionalism as critical factors in securing funding. 11:16 Additional resources: free underwriting calculator, business plan checklist, and the ALI Basics community for support. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

Brandon extensive annual review of the top assisted living markets to watch in 2025. He provides a comprehensive breakdown of the research and criteria he uses to rank states, helping beginners and aspiring investors navigate the assisted living business landscape effectively. 01:14 Assisted living combines financial freedom with impactful care for residents. 02:12 Top market selection criteria include retirement migration, degree of difficulty, and competition. 05:26 AI tools were used only for synthesizing competition and degree of difficulty data, not core retirement trend research. 07:05 Licensing and staffing requirements vary greatly by state, influencing market ease or difficulty. 19:36 Top 5 states for assisted living investment in 2025: Wyoming, West Virginia, Kentucky, North Dakota, Delaware. 21:52 California and New York rank low due to competition and regulatory hurdles but success is still possible. 27:24 Launchpad Bundle and roadmap challenge provide practical resources for starting an assisted living business. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of The Assisted Living Investing Podcast, Brandon Gustafson shares how to overcome common funding challenges when starting an assisted living business. Learn the essentials of building a strong business plan, mastering underwriting, building lender relationships, and staying resilient through rejections—all with practical tips and free tools to help you launch successfully. 00:00:00 – Introduction00:00:47 – Overcoming Funding Obstacles: Business Plan Importance00:01:08 – Launchpad Bundle & Business Plan Building00:01:31 – Defining Your Market & Population Niche00:02:17 – Market Research & Competitive Differentiation00:03:32 – Essential Documents for Funding00:04:15 – Coaching & Support Options00:04:37 – Understanding Underwriting and Its Role00:04:59 – Estimating Income in Underwriting00:05:51 – Breaking Down Expenses00:06:47 – Request for Audience Feedback on Expenses00:07:12 – Calculating Net Income & Break-even Analysis00:08:11 – Lender’s Perspective on Underwriting00:08:55 – Reiteration of Free Underwriting Calculator00:09:12 – Building Strong Lender Relationships00:09:42 – Organizing Documents Efficiently00:10:21 – Honesty and Transparency with Lenders00:11:21 – Follow-up Etiquette and Communication00:12:10 – Handling Rejections & Maintaining Persistence00:13:33 – ALI Basics Community Invitation00:14:49 – Outro & Additional Resources Reminder Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon provides a comprehensive guide on the essential home renovation secrets and regulatory considerations for launching an assisted living business. The discussion focuses heavily on the challenges and necessities around renovating a property, whether leasing or owning, to meet the stringent requirements for assisted living licensing. 00:00:00 – Introduction00:00:17 – Topic Overview: Assisted Living Home Renovation Secrets00:01:38 – Leasing vs. Owning: Renovation Considerations00:03:36 – Renovation Timelines and Scope00:06:10 – Importance of Permitting Renovations00:08:49 – Engaging Early with the Fire Department00:11:59 – Fire Department Inspections and Punch Lists00:12:43 – Fire Suppression Systems: Costs and Challenges00:13:54 – Zoning and Landlord Conversations00:15:26 – Licensing Application Process00:17:24 – Desired Outcomes: Approvals and Certificates00:20:19 – Episode Wrap-Up and Resources   Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon outlines critical considerations prospective assisted living operators must understand before entering the industry. He emphasizes the complexity of managing relationships with a diverse group of people, including staff, residents, families, inspectors, vendors, and contractors. Staffing emerges as one of the most challenging aspects due to high turnover, shortages, and the need for ongoing training. The industry is heavily regulated, requiring strict compliance, thorough documentation, and adherence to evolving state rules, making the role of a skilled facility administrator indispensable. 00:00 Introduction to the podcast mission: helping beginners start an assisted living business. 01:09 Managing a “trifecta” of relationships: staff, residents, and families can be difficult. 03:35 Staffing is the hardest part with high turnover and ongoing training needs. 05:27 Heavy regulatory environment requires constant compliance and documentation. 06:36 Facility administrators play a critical role in successful operations. 07:41 This business isn’t for money alone; passion and heart are essential. 10:26 Resources like underwriting calculators and membership programs support new operators. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, Brandon introduces his newly published 2025 book, The Profitable Assisted Living Facility, designed specifically to help beginners launch their assisted living business within a year. 00:00:00 – Introduction00:01:44 – Overview of the Book & 5-Phase Process00:02:06 – Phase 1: Building a Foundation00:02:31 – Phase 2: Optimal Property Selection00:02:41 – Phase 3: Capital & Funding00:03:10 – Phase 4: Licensing & Regulations00:03:36 – Phase 5: Strategic Launch & Scaling00:04:06 – Companion Workbook & Coaching Options00:04:49 – The FOCUS Framework Explained00:05:06 – Special Bonuses for Early Book Buyers00:05:42 – Deep Dive into Each FOCUS Phase00:11:28 – Book Formats & Where to Buy00:13:10 – Episode Wrap-Up Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, Brandon breaks down beginner-friendly strategies for securing financing for care homes and assisted living facilities. From building a strong business plan and underwriting deals to navigating lender relationships, Brandon shares practical tips to help you approach financing with confidence. He emphasizes knowing when to walk away from a deal that doesn’t make sense, how to refine your plan with lender feedback, and why professionalism goes a long way in building credibility. The episode wraps up with encouragement to stay consistent, persistent, and connected through the ALI Basics community as you move forward on your assisted living journey. 00:00:00 – Introduction00:00:45 – Insider Tips for Financing Your Assisted Living Business00:01:14 – Importance of a Business Plan00:01:35 – Crafting Your Mission Statement & Defining Your Target Population00:02:27 – Location and Market Research00:03:05 – Operational Plan Details00:03:44 – Underwriting & Financial Planning00:04:28 – Profitability Analysis & Deal Evaluation00:05:11 – Knowing When to Walk Away00:06:13 – Lender Perspectives & Metrics00:07:09 – Casting a Wide Net for Lenders00:08:38 – Handling Rejections & Feedback00:09:48 – Persistence and Relationship Building00:10:22 – Making a Lasting Positive Impression00:11:37 – Pro Tips for Working with Lenders00:13:26 – The Importance of Professionalism00:16:01 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon provides an in-depth look into the day-to-day operations and realities of running an assisted living facility. He clarifies common misconceptions about assisted living, especially differentiating it from nursing homes and memory care facilities. He explains the types of care assisted living can provide, including assistance with daily activities, medication management, meal preparation, social engagement, and the mandatory provision of activities for residents. 00:00:00 – Introduction00:02:20 – Types of Care Provided in Assisted Living00:03:22 – Distinction from Nursing Homes00:04:11 – Meal Preparation and Service00:05:11 – Social Activities and Resident Engagement00:05:33 – Assisted Living as Apartment-Style Communal Living00:06:18 – Care Limitations: What Assisted Living Cannot Provide00:08:09 – Handling Residents with Behavioral or Safety Concerns00:08:37 – Cognitive Impairment and Memory Care00:09:47 – Daily Activities Requirement00:10:36 – Examples of Activities00:11:24 – Staffing for Activities00:12:03 – Mealtime Structure and Dietary Management00:13:31 – Resident Autonomy at Mealtimes00:14:36 – Staffing Requirements00:15:00 – Nursing Staff Role00:16:00 – Nurse-Operators in Assisted Living00:16:42 – Summary of Assisted Living Operations00:18:43 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon provides a comprehensive behind-the-scenes look at running an assisted living care home. Geared towards beginners eager to launch their own assisted living business, the episode dives into critical operational aspects, focusing on four fundamental areas: managing people, finances, culture, and compliance. 00:00:00 – Introduction00:00:33 – Behind the Scenes: Running a Care Home00:01:51 – Importance of Communication00:02:08 – Managing Finances: Payroll Focus00:04:01 – Collecting Resident Payments00:05:40 – Understanding Medicaid00:06:02 – Food Management and Costs00:07:11 – Utilities and Insurance Expenses00:08:30 – Repairs and Maintenance00:09:32 – Marketing and Administrative Costs00:10:02 – Owner Compensation00:10:50 – Building Culture Through Hiring and Staff Management00:12:33 – Creating the Facility’s Atmosphere00:12:58 – Compliance and Regulations00:14:15 – Employee Training and Documentation00:16:02 – Delegation and Key Roles00:17:17 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson provides a comprehensive overview of unlicensed care homes, explaining their differences from licensed assisted living facilities, the risks involved, legal considerations, and operational limitations. 00:00:00 - Introduction 00:00:17 - Topic Introduction: Risks of Unlicensed Care Homes 00:01:32 - Medicaid & Unlicensed Care Homes 00:02:17 - Legal Disclaimer 00:03:04 - Defining Unlicensed Care Homes 00:04:23 - Setting & Capacity 00:04:53 - What You Cannot Do in Unlicensed Care Homes 00:06:15 - Medicaid Population & Licensing 00:06:54 - What Care Can Be Provided 00:08:00 - Legal Structure & Protection 00:10:05 - Insurance & Policies 00:11:30 - Five-Phase Business Process 00:12:20 - Common Pitfalls & How to Avoid Them 00:14:12 - Financial Considerations & Profitability 00:18:13 - Final Thoughts Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon shares the true rewards and challenges of the industry—dispelling myths about “easy money” and explaining the hands-on work required to manage residents, staff, finances, and ever-changing regulations. From careful underwriting to building strong relationships and navigating high staff turnover, he outlines the key steps to long-term profitability and impact. 00:00:00 – Introduction00:00:32 – Avoiding False Promises in Assisted Living Investing00:01:17 – The Real Work Behind the Money00:03:00 – Filling Beds and Breaking Even00:03:41 – Importance of Underwriting and Financial Awareness00:04:43 – Choosing Your Path: Buy Existing vs. Build New00:06:26 – Being the Boss and the Backup00:08:18 – Handling Challenges and Staff Issues00:10:06 – Active Involvement Required00:10:49 – Time Commitment and Navigating Healthcare Regulations00:12:04 – Continuous Staff Training00:13:05 – Building Relationships is Key00:14:25 – The Reality Check: Challenges vs. Rewards00:16:25 – Final Summary and Encouragement Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of The Assisted Living Investing Podcast, host Brandon Gustafson dives deep into unlicensed care homes as a potential entry point for those new to assisted living. Drawing from his own experience operating facilities since 2020, Brandon breaks down how these smaller, license-free homes work, the regulations you still need to follow, and what makes them a unique opportunity in today’s market. 00:00:00 – Introduction00:00:16 – Topic Introduction: Unlicensed Care Home Secrets00:01:10 – Facility Size & Home Requirements00:02:08 – Pricing & Profitability Realities00:02:40 – Home Layout Considerations: Stairs00:03:36 – Solutions for Stairs & Accessibility00:03:53 – Summary of Ideal Home Features00:04:35 – Bedroom Requirements & Regulations00:06:05 – Verifying Local Requirements & Renovations00:07:04 – Certificate of Occupancy & Zoning00:08:43 – Zoning Permitted Use & Application Process00:10:05 – Homeowners Associations (HOAs) Challenges00:12:43 – Should You Start an Unlicensed Care Home?00:13:53 – Occupancy & Financial Realities00:16:56 – Caution Against Rushing In00:19:30 – Closing Remarks & Call to Action Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing podcast, Brandon Gustafson shares actionable marketing strategies to help you launch and grow a profitable assisted living business. Learn how to build a strong local referral network, optimize your Google Business profile, and use lead magnets, email drip campaigns, and Google Ads to consistently attract and convert leads. Brandon also emphasizes the power of reviews, video testimonials, and relationship-building with healthcare partners to keep your beds full and your business thriving. 00:00:00 – Introduction00:00:45 – Topic Introduction: Marketing Strategies to Fill Your Facility Fast00:01:04 – Building a Strong Referral Network00:02:38 – Maintaining Consistent Engagement with Referral Sources00:03:51 – Offering Value to Referral Partners00:04:55 – Patience with Referral Development and Placement Agencies00:05:25 – Dominating Local Google Search00:06:11 – Importance of Google Reviews00:07:06 – Regular Posting on Google Business Profile00:07:57 – SEO Keywords and Website Optimization00:08:39 – Geo-targeting with Nearby Areas00:09:24 – Using Google Ads for Targeted Marketing00:10:22 – Capturing Leads with Lead Magnets00:12:19 – Importance of Lead Capture to Prevent Website Bounce00:13:03 – Implementing Email Drip Campaigns and Funnels00:14:45 – Gathering Testimonials and Success Stories00:15:42 – Sharing Before & After Visuals and Team Highlights00:16:22 – Building Momentum Over Time00:18:02 – End of Episode Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram