The Assisted Living Investing Podcast

Summary In this conversation, Brandon Gustafson discusses the critical role of clarity in launching an assisted living business. He emphasizes that having a clear vision instills confidence and provides a structured roadmap to navigate the complexities of starting a business, helping to alleviate feelings of overwhelm and confusion. Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. Visit me at https://assistedlivinginvesting.net/ and get access to my FREE underwriting calculator! Apply for a free strategy call today: https://urlgeni.us/alistrat Courses: Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala  Do you need help building your business plan: https://urlgeni.us/alibpg  FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

This episode explores the feasibility and profitability of running very small assisted living homes with two or three beds. Brandon explains that while small homes can be profitable, they come with unique challenges and trade-offs, especially if operating under a live-in caregiver model. Key advantages include reduced staffing costs, smarter cost management due to close proximity and control, potential tax benefits, lower insurance costs, and more accessible funding options such as FHA or VA loans due to owner-occupancy. However, there are significant downsides: limited income potential, the risk of severe income loss if residents leave, heavy lifestyle demands on live-in caregivers, and legal complexities that require proper entity structuring, leases, and insurance compliance. 01:04 Live-in caregiver model can significantly reduce staffing costs and increase profitability. 02:30 Smaller homes allow smarter cost management and better control over expenses like groceries and supplies. 04:00 Owner-occupied smaller homes may qualify for lower down payment loans like FHA or VA funding. 05:45 Unlicensed small homes save licensing costs but still require compliance and business licenses. 07:00 Legal protection via LLC formation and proper lease agreements is critical to limit liability. 10:07 Two or three bed homes have limited income potential and high financial risk if residents leave. 13:00 Live-in caregiving is demanding and can lead to significant lifestyle sacrifices over time. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc If you’re passionate about serving those who served us, this video will help you get started the right way.   👉 Join the upcoming Roadmap Challenge at roadmapchallenge.com   📘 Or get your step-by-step guide in The Profitable Assisted Living Facility at thealibook.com Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

Summary In this conversation, Brandon Gustafson introduces his Focus Framework, a structured five-phase process designed to assist individuals in launching their own assisted living businesses. He emphasizes the effectiveness of this framework, which has been beneficial for him and many others in the field. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc If you’re passionate about serving those who served us, this video will help you get started the right way.   👉 Join the upcoming Roadmap Challenge at roadmapchallenge.com   📘 Or get your step-by-step guide in The Profitable Assisted Living Facility at thealibook.com Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson emphasizes the critical role of the administrator in running a successful assisted living facility. He outlines three primary responsibilities of an administrator: creating an effective work environment to ensure compliance, managing operations and staff, and serving as the communication bridge among residents, families, staff, and ownership. 00:00 Introduction to the Assisted Living Investing Podcast and mission to help beginners launch their assisted living business. 00:42 Importance of a dedicated office space for administrators to manage paperwork and maintain compliance. 03:46 Administrator’s responsibility for hiring, training, managing staff, and overseeing operations, including budgeting and supply orders. 05:58 Delegation is critical given the vast responsibilities of an administrator, who may also need to fill caregiver roles. 08:03 Administrator acts as the communication bridge among residents, families, staff, and ownership, handling conflicts and complaints. 09:39 Administrator is key in building and maintaining the culture of the facility, including resident vetting to ensure a good fit. 12:08 Invitation to a live five-day challenge to help beginners create a roadmap for starting their assisted living business. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc If you’re passionate about serving those who served us, this video will help you get started the right way.   👉 Join the upcoming Roadmap Challenge at roadmapchallenge.com   📘 Or get your step-by-step guide in The Profitable Assisted Living Facility at thealibook.com Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this conversation, Brandon Gustafson discusses the essential elements of creating a great care home for veterans. He emphasizes the importance of understanding VA benefits, building a veteran-centered culture, coordinating care with the VA, supporting the whole person, and maintaining transparency in pricing. The conversation also highlights the need for resident engagement and the potential future of assisted living for veterans. Chapters 00:00 Introduction to Care Homes for Veterans 01:50 Understanding VA Benefits and Assisted Living 06:15 Building a Veteran-Centered Culture 09:53 Coordinating with VA and Care Systems 14:37 Supporting the Whole Person 18:08 Encouraging Resident Engagement and Responsibility 23:25 Financial Transparency and Planning for the Future   Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc If you’re passionate about serving those who served us, this video will help you get started the right way.   👉 Join the upcoming Roadmap Challenge at roadmapchallenge.com   📘 Or get your step-by-step guide in The Profitable Assisted Living Facility at thealibook.com Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

Summary In this episode of the Assisted Living Investing podcast, Brandon Gustafson discusses the top expenses associated with running an assisted living business, encapsulated in the acronym WeFUD: Wages, Insurance, Food, Utilities, and Debt Service. He emphasizes the importance of understanding and managing these expenses to ensure profitability and success in the industry. The episode provides insights into each expense category, offering practical advice for new investors. Chapters 00:00 Introduction to Assisted Living Investing 00:28 Understanding the WeFUD Expenses 01:25 Wages: The Largest Expense 03:54 Insurance: Protecting Your Business 04:47 Food Costs: Feeding Residents Efficiently 06:37 Utilities: Managing Essential Services 08:19 Debt Service: Understanding Your Financial Obligations 10:05 Conclusion: Mastering Your Expenses Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon discusses the current state of the assisted living industry amidst government shutdowns, addressing concerns about financial impacts and operational challenges. He emphasizes that while there may be administrative slowdowns, the core funding for assisted living remains stable. Brandon also highlights the importance of financial preparedness and diversifying income sources for aspiring entrepreneurs in the assisted living space. He encourages listeners to stay informed about regulations and to seek support through resources like his roadmap challenge and book. Chapters 00:00 Introduction to Assisted Living and Current Challenges 01:40 Impact of Government Shutdown on Assisted Living 08:24 Long-Term Outlook for Assisted Living Industry 10:42 Financial Management and Business Practices 14:19 Resources and Support for Entrepreneurs Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon provides an overview of the most significant expense when launching an assisted living business: wages. Brandon emphasizes that wages typically constitute 50% to 80% of all expenses, making it crucial for new operators to thoroughly understand how to calculate and manage staffing costs. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this conversation, Brandon Gustafson discusses the challenges faced by aspiring assisted living entrepreneurs and provides insights on how to overcome these obstacles. He emphasizes the importance of crafting a clear vision, building a strong foundation, and taking decisive action to achieve success in the assisted living business. The conversation also highlights the significance of clarity and confidence in the entrepreneurial journey, along with available resources to support new business owners. Chapters 00:00 Introduction to Assisted Living Entrepreneurship 02:24 Overcoming Overwhelm in Assisted Living 05:42 Crafting Your Vision for Success 09:02 Building a Strong Foundation 12:39 Taking Action and Shifting Beliefs 15:31 Resources for Launching Your Business Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon provides an overview of how beginners can determine if their assisted living business will be profitable. The key is accurate underwriting—analyzing expenses and income through a simple pro forma. Brandon introduces the acronym WFUD (Wages, Insurance, Food, Utilities, Debt Service) to guide financial planning, explaining why wages are the largest cost and how to budget realistically across all categories. Highlights 01:00 Underwriting is essential to project the profitability of your assisted living business. 02:05 WFUD acronym simplifies understanding the five major expenses: Wages, Insurance, Food, Utilities, and Debt Service. 02:42 Wages constitute the largest expense, typically 50-70% of total costs. 04:53 Food budget should be estimated conservatively at $8-$10 per resident per day. 07:45 Debt service is the critical second-largest expense after wages, covering mortgage or loan payments. 09:14 Income is calculated by multiplying your monthly resident rate by the number of residents. 11:00 Conservative underwriting helps prepare for unexpected costs and fluctuating occupancy. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this conversation, Brandon Gustafson discusses the essential steps to kickstart an assisted living business. He emphasizes the importance of understanding the confusion surrounding the process, finding one's motivation, grasping financial fundamentals, selecting the right property model, navigating barriers like funding and licensing, and creating a clear roadmap for success. Throughout the discussion, he offers valuable resources and insights to help aspiring entrepreneurs in the assisted living sector. 00:00 Introduction to Assisted Living Entrepreneurship 02:42 Understanding the Challenges of Starting an Assisted Living Business 05:35 Finding Your 'Why' in Assisted Living 08:20 Key Financial Insights for Success 11:39 Choosing the Right Property Model 14:29 Navigating Barriers and Creating a Roadmap   Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

Brandon overview of the essential steps to secure funding and successfully launch an assisted living business within a year. The primary emphasis is on three critical pillars: finding a lender, building a solid business foundation, and developing strong relationships. Brandon underscores the importance of working with lending brokers, as a valuable contact for funding assistance. He advocates for proactive outreach to lenders via cold emails and calls, using open-ended questions to engage them and expand networks. Highlights 00:39 Finding a lender is the first essential step to securing funding for your assisted living business. 01:04 Lending brokers, like Regina Morgan, are invaluable allies in navigating funding opportunities. 03:14 A solid business foundation requires a detailed business plan, underwriting skills, and market research. 05:27 Market research includes demographic data, local competition, and political/taxation considerations. 07:15 Building strong relationships with lenders, officials, and vendors is critical for long-term success. 08:12 Over-communication and clarity in communication build trust and prevent misunderstandings. 12:42 Consistency and persistence in funding efforts ultimately lead to securing capital and launching your business. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson addresses a common misconception about assisted living—that it is merely a money grab. Brandon emphasizes that assisted living fills a critical care gap for elderly individuals who need support beyond what Medicare covers but do not require the intensive care of nursing homes. Assisted living provides essential daily assistance such as medication management, personal care, and social engagement, often at costs comparable to in-home care but with added benefits like 24/7 staff presence and social activities. While profitability in assisted living is real and rising due to increased healthcare costs, Brandon stresses the importance of operating with purpose, ethics, and a vision centered on resident well-being rather than purely financial gain. Highlights 00:17 Addressing the myth that assisted living is just a money grab, emphasizing its role in helping the elderly live happy, healthy lives. 02:10 Explaining the care gap that assisted living fills, which Medicare does not cover, including daily assistance and medication management. 04:27 Assisted living offers 24/7 care and social activities at a cost similar to in-home care but with more comprehensive support. 06:22 Profitability in assisted living is real, but it must be balanced with ethical care and resident well-being. 09:01 The importance of operating with the right intentions to avoid becoming a neglectful provider and harming residents. 12:36 Encouraging listeners to create a clear vision for their assisted living business tailored to specific resident populations and purpose-driven care. 19:27 Invitation to join the Roadmap Challenge and access tools and coaching to help launch a successful assisted living business. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

Brandon gives an overview of a crucial aspect of launching an assisted living business: securing funding by building relationships with key financial contacts. Brandon emphasizes that while finding lenders can be challenging, there are effective strategies to increase your chances of success. 00:00 Introduction to the podcast mission: helping beginners launch an assisted living business in the next year. 01:09 Tips on independently finding lenders via internet searches, cold calling local banks, and credit unions. 04:27 The importance of working with brokers or agents to facilitate real estate transactions and lender introductions. 06:27 Lending brokers are the key contacts because they specialize in securing funding and coaching borrowers. 08:20 Lending brokers help prepare borrowers with business plans, underwriting, and paperwork to improve lender interactions. 10:04 Emphasizing relationship building, persistence, and professionalism as critical factors in securing funding. 11:16 Additional resources: free underwriting calculator, business plan checklist, and the ALI Basics community for support. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

Brandon extensive annual review of the top assisted living markets to watch in 2025. He provides a comprehensive breakdown of the research and criteria he uses to rank states, helping beginners and aspiring investors navigate the assisted living business landscape effectively. 01:14 Assisted living combines financial freedom with impactful care for residents. 02:12 Top market selection criteria include retirement migration, degree of difficulty, and competition. 05:26 AI tools were used only for synthesizing competition and degree of difficulty data, not core retirement trend research. 07:05 Licensing and staffing requirements vary greatly by state, influencing market ease or difficulty. 19:36 Top 5 states for assisted living investment in 2025: Wyoming, West Virginia, Kentucky, North Dakota, Delaware. 21:52 California and New York rank low due to competition and regulatory hurdles but success is still possible. 27:24 Launchpad Bundle and roadmap challenge provide practical resources for starting an assisted living business. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of The Assisted Living Investing Podcast, Brandon Gustafson shares how to overcome common funding challenges when starting an assisted living business. Learn the essentials of building a strong business plan, mastering underwriting, building lender relationships, and staying resilient through rejections—all with practical tips and free tools to help you launch successfully. 00:00:00 – Introduction00:00:47 – Overcoming Funding Obstacles: Business Plan Importance00:01:08 – Launchpad Bundle & Business Plan Building00:01:31 – Defining Your Market & Population Niche00:02:17 – Market Research & Competitive Differentiation00:03:32 – Essential Documents for Funding00:04:15 – Coaching & Support Options00:04:37 – Understanding Underwriting and Its Role00:04:59 – Estimating Income in Underwriting00:05:51 – Breaking Down Expenses00:06:47 – Request for Audience Feedback on Expenses00:07:12 – Calculating Net Income & Break-even Analysis00:08:11 – Lender’s Perspective on Underwriting00:08:55 – Reiteration of Free Underwriting Calculator00:09:12 – Building Strong Lender Relationships00:09:42 – Organizing Documents Efficiently00:10:21 – Honesty and Transparency with Lenders00:11:21 – Follow-up Etiquette and Communication00:12:10 – Handling Rejections & Maintaining Persistence00:13:33 – ALI Basics Community Invitation00:14:49 – Outro & Additional Resources Reminder Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon provides a comprehensive guide on the essential home renovation secrets and regulatory considerations for launching an assisted living business. The discussion focuses heavily on the challenges and necessities around renovating a property, whether leasing or owning, to meet the stringent requirements for assisted living licensing. 00:00:00 – Introduction00:00:17 – Topic Overview: Assisted Living Home Renovation Secrets00:01:38 – Leasing vs. Owning: Renovation Considerations00:03:36 – Renovation Timelines and Scope00:06:10 – Importance of Permitting Renovations00:08:49 – Engaging Early with the Fire Department00:11:59 – Fire Department Inspections and Punch Lists00:12:43 – Fire Suppression Systems: Costs and Challenges00:13:54 – Zoning and Landlord Conversations00:15:26 – Licensing Application Process00:17:24 – Desired Outcomes: Approvals and Certificates00:20:19 – Episode Wrap-Up and Resources   Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon outlines critical considerations prospective assisted living operators must understand before entering the industry. He emphasizes the complexity of managing relationships with a diverse group of people, including staff, residents, families, inspectors, vendors, and contractors. Staffing emerges as one of the most challenging aspects due to high turnover, shortages, and the need for ongoing training. The industry is heavily regulated, requiring strict compliance, thorough documentation, and adherence to evolving state rules, making the role of a skilled facility administrator indispensable. 00:00 Introduction to the podcast mission: helping beginners start an assisted living business. 01:09 Managing a “trifecta” of relationships: staff, residents, and families can be difficult. 03:35 Staffing is the hardest part with high turnover and ongoing training needs. 05:27 Heavy regulatory environment requires constant compliance and documentation. 06:36 Facility administrators play a critical role in successful operations. 07:41 This business isn’t for money alone; passion and heart are essential. 10:26 Resources like underwriting calculators and membership programs support new operators. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, Brandon introduces his newly published 2025 book, The Profitable Assisted Living Facility, designed specifically to help beginners launch their assisted living business within a year. 00:00:00 – Introduction00:01:44 – Overview of the Book & 5-Phase Process00:02:06 – Phase 1: Building a Foundation00:02:31 – Phase 2: Optimal Property Selection00:02:41 – Phase 3: Capital & Funding00:03:10 – Phase 4: Licensing & Regulations00:03:36 – Phase 5: Strategic Launch & Scaling00:04:06 – Companion Workbook & Coaching Options00:04:49 – The FOCUS Framework Explained00:05:06 – Special Bonuses for Early Book Buyers00:05:42 – Deep Dive into Each FOCUS Phase00:11:28 – Book Formats & Where to Buy00:13:10 – Episode Wrap-Up Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, Brandon breaks down beginner-friendly strategies for securing financing for care homes and assisted living facilities. From building a strong business plan and underwriting deals to navigating lender relationships, Brandon shares practical tips to help you approach financing with confidence. He emphasizes knowing when to walk away from a deal that doesn’t make sense, how to refine your plan with lender feedback, and why professionalism goes a long way in building credibility. The episode wraps up with encouragement to stay consistent, persistent, and connected through the ALI Basics community as you move forward on your assisted living journey. 00:00:00 – Introduction00:00:45 – Insider Tips for Financing Your Assisted Living Business00:01:14 – Importance of a Business Plan00:01:35 – Crafting Your Mission Statement & Defining Your Target Population00:02:27 – Location and Market Research00:03:05 – Operational Plan Details00:03:44 – Underwriting & Financial Planning00:04:28 – Profitability Analysis & Deal Evaluation00:05:11 – Knowing When to Walk Away00:06:13 – Lender Perspectives & Metrics00:07:09 – Casting a Wide Net for Lenders00:08:38 – Handling Rejections & Feedback00:09:48 – Persistence and Relationship Building00:10:22 – Making a Lasting Positive Impression00:11:37 – Pro Tips for Working with Lenders00:13:26 – The Importance of Professionalism00:16:01 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon provides an in-depth look into the day-to-day operations and realities of running an assisted living facility. He clarifies common misconceptions about assisted living, especially differentiating it from nursing homes and memory care facilities. He explains the types of care assisted living can provide, including assistance with daily activities, medication management, meal preparation, social engagement, and the mandatory provision of activities for residents. 00:00:00 – Introduction00:02:20 – Types of Care Provided in Assisted Living00:03:22 – Distinction from Nursing Homes00:04:11 – Meal Preparation and Service00:05:11 – Social Activities and Resident Engagement00:05:33 – Assisted Living as Apartment-Style Communal Living00:06:18 – Care Limitations: What Assisted Living Cannot Provide00:08:09 – Handling Residents with Behavioral or Safety Concerns00:08:37 – Cognitive Impairment and Memory Care00:09:47 – Daily Activities Requirement00:10:36 – Examples of Activities00:11:24 – Staffing for Activities00:12:03 – Mealtime Structure and Dietary Management00:13:31 – Resident Autonomy at Mealtimes00:14:36 – Staffing Requirements00:15:00 – Nursing Staff Role00:16:00 – Nurse-Operators in Assisted Living00:16:42 – Summary of Assisted Living Operations00:18:43 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon provides a comprehensive behind-the-scenes look at running an assisted living care home. Geared towards beginners eager to launch their own assisted living business, the episode dives into critical operational aspects, focusing on four fundamental areas: managing people, finances, culture, and compliance. 00:00:00 – Introduction00:00:33 – Behind the Scenes: Running a Care Home00:01:51 – Importance of Communication00:02:08 – Managing Finances: Payroll Focus00:04:01 – Collecting Resident Payments00:05:40 – Understanding Medicaid00:06:02 – Food Management and Costs00:07:11 – Utilities and Insurance Expenses00:08:30 – Repairs and Maintenance00:09:32 – Marketing and Administrative Costs00:10:02 – Owner Compensation00:10:50 – Building Culture Through Hiring and Staff Management00:12:33 – Creating the Facility’s Atmosphere00:12:58 – Compliance and Regulations00:14:15 – Employee Training and Documentation00:16:02 – Delegation and Key Roles00:17:17 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson provides a comprehensive overview of unlicensed care homes, explaining their differences from licensed assisted living facilities, the risks involved, legal considerations, and operational limitations. 00:00:00 - Introduction 00:00:17 - Topic Introduction: Risks of Unlicensed Care Homes 00:01:32 - Medicaid & Unlicensed Care Homes 00:02:17 - Legal Disclaimer 00:03:04 - Defining Unlicensed Care Homes 00:04:23 - Setting & Capacity 00:04:53 - What You Cannot Do in Unlicensed Care Homes 00:06:15 - Medicaid Population & Licensing 00:06:54 - What Care Can Be Provided 00:08:00 - Legal Structure & Protection 00:10:05 - Insurance & Policies 00:11:30 - Five-Phase Business Process 00:12:20 - Common Pitfalls & How to Avoid Them 00:14:12 - Financial Considerations & Profitability 00:18:13 - Final Thoughts Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon shares the true rewards and challenges of the industry—dispelling myths about “easy money” and explaining the hands-on work required to manage residents, staff, finances, and ever-changing regulations. From careful underwriting to building strong relationships and navigating high staff turnover, he outlines the key steps to long-term profitability and impact. 00:00:00 – Introduction00:00:32 – Avoiding False Promises in Assisted Living Investing00:01:17 – The Real Work Behind the Money00:03:00 – Filling Beds and Breaking Even00:03:41 – Importance of Underwriting and Financial Awareness00:04:43 – Choosing Your Path: Buy Existing vs. Build New00:06:26 – Being the Boss and the Backup00:08:18 – Handling Challenges and Staff Issues00:10:06 – Active Involvement Required00:10:49 – Time Commitment and Navigating Healthcare Regulations00:12:04 – Continuous Staff Training00:13:05 – Building Relationships is Key00:14:25 – The Reality Check: Challenges vs. Rewards00:16:25 – Final Summary and Encouragement Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of The Assisted Living Investing Podcast, host Brandon Gustafson dives deep into unlicensed care homes as a potential entry point for those new to assisted living. Drawing from his own experience operating facilities since 2020, Brandon breaks down how these smaller, license-free homes work, the regulations you still need to follow, and what makes them a unique opportunity in today’s market. 00:00:00 – Introduction00:00:16 – Topic Introduction: Unlicensed Care Home Secrets00:01:10 – Facility Size & Home Requirements00:02:08 – Pricing & Profitability Realities00:02:40 – Home Layout Considerations: Stairs00:03:36 – Solutions for Stairs & Accessibility00:03:53 – Summary of Ideal Home Features00:04:35 – Bedroom Requirements & Regulations00:06:05 – Verifying Local Requirements & Renovations00:07:04 – Certificate of Occupancy & Zoning00:08:43 – Zoning Permitted Use & Application Process00:10:05 – Homeowners Associations (HOAs) Challenges00:12:43 – Should You Start an Unlicensed Care Home?00:13:53 – Occupancy & Financial Realities00:16:56 – Caution Against Rushing In00:19:30 – Closing Remarks & Call to Action Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing podcast, Brandon Gustafson shares actionable marketing strategies to help you launch and grow a profitable assisted living business. Learn how to build a strong local referral network, optimize your Google Business profile, and use lead magnets, email drip campaigns, and Google Ads to consistently attract and convert leads. Brandon also emphasizes the power of reviews, video testimonials, and relationship-building with healthcare partners to keep your beds full and your business thriving. 00:00:00 – Introduction00:00:45 – Topic Introduction: Marketing Strategies to Fill Your Facility Fast00:01:04 – Building a Strong Referral Network00:02:38 – Maintaining Consistent Engagement with Referral Sources00:03:51 – Offering Value to Referral Partners00:04:55 – Patience with Referral Development and Placement Agencies00:05:25 – Dominating Local Google Search00:06:11 – Importance of Google Reviews00:07:06 – Regular Posting on Google Business Profile00:07:57 – SEO Keywords and Website Optimization00:08:39 – Geo-targeting with Nearby Areas00:09:24 – Using Google Ads for Targeted Marketing00:10:22 – Capturing Leads with Lead Magnets00:12:19 – Importance of Lead Capture to Prevent Website Bounce00:13:03 – Implementing Email Drip Campaigns and Funnels00:14:45 – Gathering Testimonials and Success Stories00:15:42 – Sharing Before & After Visuals and Team Highlights00:16:22 – Building Momentum Over Time00:18:02 – End of Episode Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon shares the most common (and costly) mistakes people make when starting out and how to avoid them. From skipping proper market research to underestimating startup and operational costs, he breaks down what truly matters when building a solid foundation in this industry. 00:00:00 – Introduction00:00:41 – Main Topic Introduction: Common Mistakes to Avoid00:00:41 – Mistake #1: Neglecting Market Research00:04:26 – Mistake #2: Underestimating Startup and Operating Costs00:07:43 – Mistake #3: Hiring the Wrong Team00:10:33 – 00:11:50 – Wrap-Up and Call to Action Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon addresses a common question among aspiring assisted living business owners: whether and when to form an LLC (Limited Liability Company) for their business. Drawing from his extensive experience in healthcare administration and assisted living business operations, Brandon emphasizes that while forming an LLC is an important step, it is not necessarily the first or most critical action beginners should take. Instead, he advocates for building a strong foundational understanding of the business through market research, underwriting, and financial planning before forming an LLC. 00:00:00 – Introduction 00:00:17 – Topic Overview: Should You Start an LLC? 00:02:02 – When to Create an LLC 00:04:48 – LLC Timing and Property Purchase 00:06:20 – Step-by-Step Scenario: Property Purchase and LLC Setup 00:07:31 – Post-Closing Entity Transfer 00:08:22 – Benefits of Using an LLC 00:09:05 – Using an Existing LLC 00:10:05 – Importance of Separate Entities 00:11:48 – Expert Strategies and LLC Structuring 00:13:28 – Working with Professionals 00:14:48 – Accounting Considerations 00:16:19 – Episode Wrap-Up Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, host Brandon Gustafson dives deep into critical red flags and essential compliance issues you need to be aware of when launching your assisted living business. From fire safety and zoning to ADA compliance and documentation, Brandon shares practical insights and actionable tips to help beginners successfully navigate the licensing process and avoid costly setbacks. 00:00:00 – Introduction 00:00:36 – Episode Topic Introduction 00:00:54 – Fire Safety Violations Overview 00:01:22 – Fire Suppression System Details 00:01:48 – Exit Routes and Egress Requirements 00:02:07 – Smoke and Carbon Monoxide Detectors 00:02:56 – Egress Requirements Case Study 00:04:47 – Fire Drill and Maintenance Importance 00:05:04 – Mitigating Fire Safety Issues 00:06:54 – ADA Compliance Introduction 00:07:09 – Planning for Future Resident Needs 00:07:47 – Common ADA Compliance Requirements 00:09:44 – ADA Compliance Solutions 00:10:13 – Impact of ADA Compliance on Renovations and Costs 00:10:31 – Incomplete Documentation Issues 00:10:55 – Necessary Documentation Overview 00:12:06 – Electrical and Plumbing Inspections 00:12:55 – Working with City Planners 00:13:17 – Organizing Your Documentation 00:15:33 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson dives into the essentials of workers’ compensation insurance for assisted living business owners. Drawing from his real-world experience running residential care homes since 2020, Brandon explains why workers’ comp isn’t just a legal requirement—it’s a vital safety net for your staff and your business. 00:00:00 – Introduction 00:00:22 – Topic Introduction: Workers’ Compensation Insurance 00:02:23 – What is Workers’ Comp Insurance? 00:04:17 – Legal Requirements for Workers’ Comp 00:05:16 – Cost and Finding Workers’ Comp Insurance 00:08:11 – Quarterly Reporting and Premium Calculation 00:10:00 – Typical Costs Breakdown 00:11:03 – What Workers’ Comp Covers 00:13:09 – Why You Should Always Get Workers’ Comp 00:13:36 – Personal Experience with Workers’ Comp Issues 00:15:14 – Real-Life Claims: Bedbug and Injury Incidents 00:17:30 – Importance of Maintaining Continuous Coverage 00:19:11 – Final Thoughts Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon focuses on unique amenities and activities that assisted living facilities can offer to attract and retain high-paying residents while maintaining high occupancy rates. He emphasizes that these amenities often require minimal investment but add significant value to potential residents and their families. 00:00:00 – Introduction00:00:35 – Episode Topic Introduction00:00:51 – Wellness and Relaxation Spaces00:01:48 – Value of Wellness Amenities00:02:43 – Personalized Dining Experiences00:03:18 – Fun Food Events00:04:01 – Unique Social Activities and Daily Engagement00:04:52 – Creative Activity Ideas00:06:01 – Dance Parties and Game Nights00:06:30 – Outdoor Spaces and Gardening Areas00:09:32 – Pet-Friendly Options00:12:27 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon dives into the ins and outs of remotely managing assisted living facilities—a strategy he’s successfully used since 2020. Brandon explains how to hire and support strong administrators, navigate licensing requirements, and build a sustainable, hands-off business model. You'll learn the key differences between owners, operators, and administrators, the pros and cons of remote management, and how to protect your time without sacrificing quality care. 00:00:00 – Introduction00:00:17 – Topic Overview: Managing Remotely00:01:47 – Facility Ownership History00:02:37 – Why Manage Remotely?00:03:17 – Administrator Relationship & Trust Building00:05:03 – How to Manage Remotely: Hiring the Right People00:06:42 – Setting Clear Expectations00:07:10 – Importance of Communication00:08:02 – Preventing Administrator Burnout00:09:04 – Handling Administrator Turnover00:09:47 – Owner, Operator & Administrator Roles Explained00:12:05 – Licensing Requirements00:14:41 – Facility License Application Process00:14:58 – Pros & Cons of Remote Management00:17:50 – Financial Considerations & Underwriting00:18:53 – Overcoming Fear of Delegation00:20:05 – Final Encouragement & Resources Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson shares the four most common mistakes beginners make when launching an assisted living facility—and how to avoid them. From delaying marketing and hiring the wrong staff to underestimating startup costs and skipping a business plan, Brandon breaks down what you need to know to start strong. Drawing from his own experience operating homes in Idaho and Colorado, he offers practical tips, free tools, and a roadmap for building a profitable and sustainable care business. Whether you're months from launch or just exploring the industry, this episode will help you lay a rock-solid foundation. 00:00:00 – Welcome and Introduction 00:00:32 – Main Topic: Four Big Mistakes to Avoid When Launching a Care Home 00:00:32  – Mistake 1: Delaying Marketing Efforts 00:04:58 – Mistake 2: Hiring the Wrong Staff 00:07:47 – Mistake 3: Underestimating Startup Costs 00:10:38 – Mistake 4: Not Having a Business Plan 00:13:40 – Episode Wrap-up and Call to Action Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson breaks down the July 2025 passage of the One Big Beautiful Bill Act (OBBBA) and its game-changing impact on the assisted living industry. From enhanced tax deductions and expanded opportunity zones to major Medicaid reforms and delayed staffing mandates, Brandon unpacks what this legislation means for small business owners, investors, and facility operators. With insights from his experience managing facilities in Idaho and Colorado, he explains how these changes could affect profitability, regulatory compliance, and resident demand. 00:00:00 – Introduction 00:00:17 – Topic Introduction: The One Big Beautiful Bill 00:02:28 – What is the One Big Beautiful Bill Act? 00:03:24 – Key Provisions of the Bill Relevant to Assisted Living 00:04:26 – Impact on Real Estate and Small Business 00:06:47 – Opportunity Zones and Investment Potential 00:07:14 – Regulatory Relief: Staffing Rule Moratorium 00:08:56 – Medicaid Changes and Their Impact 00:10:50 – Medicaid Funding and Administration 00:12:23 – State-Level Medicaid Funding Gaps 00:13:30 – Increase in Home and Community-Based Services (HCBS) Waivers 00:15:26 – Medicaid Eligibility and Asset Limits Raised 00:17:25 – Staffing Flexibility and Labor Cost Management 00:17:47 – 1031 Exchange Preservation 00:18:49 – Summary of Bill’s Benefits 00:19:45 – Advice on Professional Guidance 00:20:23 – Monitoring State Medicaid Changes 00:21:36 – Expected Timeline for Medicaid Changes 00:24:07 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon breaks down how to choose the best location for your assisted living facility through strategic market research. Drawing from his experience operating facilities in Idaho and Colorado, Brandon highlights the key demographic, economic, and regulatory factors that impact success and warns against making costly assumptions. 00:00:00 – Welcome and Introduction00:01:35 – Importance of Market Research00:02:20 – Market Viability & Demand Overview (2025 context)00:02:46 – Personal Experience: Two Facility Case Study00:05:23 – Key Market Research Factors: Demographics00:05:54 – Income & Affordability Analysis00:07:17 – Additional Demographic Insights00:08:25 – Political & Regulatory Environment00:10:18 – Tax & Business Implications00:11:29 – Competition Analysis00:12:44 – Avoiding Assumptions in Market Research00:13:49 – Additional Market Research Tips00:14:04 – Closing Remarks & Call to Action Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, Brandon Gustafson shares his personal journey from reading Rich Dad, Poor Dad to owning and eventually selling one of his assisted living facilities focused on mental health care. With homes in both Idaho and Colorado, Brandon opens up about the challenges of staffing, financial planning, and maintaining occupancy, while offering key lessons and actionable advice for anyone looking to enter the assisted living space. He emphasizes the value of care, realistic planning, and steady execution, encouraging listeners to blend passion with business discipline. 00:00:00 – Introduction00:00:22 – Announcement: Selling My Facility00:02:43 – How I Got Into Assisted Living00:04:00 – Initial Assisted Living Research00:05:15 – Early Challenges & Funding00:06:16 – Advice from Mentor & Finding Existing Facilities00:07:31 – Purchase of First Facility00:09:07 – Operating During COVID-1900:09:53 – Facility Focus: Mental Health Assisted Living00:11:10 – Operating Out-of-State Challenges00:11:26 – Facility Details & Renovations00:12:34 – Location Highlight: Garden of the Gods00:12:56 – The Importance of Caring for People00:14:03 – Regulatory & Medicaid Complexity00:15:10 – Grant Funding Experience00:16:09 – Challenges: High Costs & Staffing Issues00:17:22 – Impact of Low Census on Profitability00:20:17 – Key Lessons Learned00:22:15 – Is Assisted Living Profitable?00:25:38 – Closing Thoughts Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, Brandon shares a powerful marketing roadmap to help you fill beds and grow your assisted living business in 2025. Learn how to combine network marketing, internet marketing, and placement agency partnerships to attract residents, build trust with referral sources, and generate consistent income. Whether you're just starting or need help getting leads, this episode breaks down real strategies you can implement right away. 00:00:00 – Introduction 00:00:45 – Overview of Marketing Challenges & Importance of a Solid Marketing Plan 00:01:11 – Network Marketing Explained 00:02:25 – Effective Networking Tactics 00:03:34 – Community Networking and Target Audience 00:05:06 – Internet Marketing Fundamentals 00:06:55 – Social Media Marketing 00:08:03 – Email Marketing Strategies 00:11:28 – Working with Placement Agencies 00:14:39 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, Brandon Gustafson breaks down when investing in assisted living doesn't make sense—and how to fix it. He explains why small facilities (under six beds) often struggle financially due to staffing costs and low occupancy, and offers practical strategies like increasing bed count, charging market rates, and using conservative underwriting. Brandon also shares tools like his free underwriting calculator and business plan checklist, and encourages listeners to join the ALI Basics community for step-by-step support. It's a must-listen for beginners who want to avoid common mistakes and build a profitable assisted living business. 00:00:00 – Introduction00:00:16 – Topic Introduction: When Assisted Living is a Bad Deal00:00:40 – Understanding the Numbers Behind a Losing Deal00:00:53 – How to Adjust and Make Assisted Living Work00:02:36 – Breaking Down a Financial Scenario00:03:52 – Challenges of Small Facilities (6 Beds or Less)00:04:21 – Detailed Expense Breakdown00:05:17 – How to Fix the Numbers: Charging More00:06:40 – Occupancy and Realistic Underwriting00:08:20 – Alternative Fix: Increasing Bed Count00:09:08 – Room Size and Regulations00:10:12 – Comparing Scenarios: Small vs. Large Beds00:11:02 – Staffing Ratios and Costs by State00:12:39 – Charging Higher Rates with More Beds00:14:06 – Importance of Number of Rooms00:14:58 – How Residents Pay: Medicaid, Reverse Mortgages, Family Support00:15:28 – Value of Assisted Living vs. Home Care00:16:52 – Steps to Succeed in Assisted Living00:17:34 – Importance of More Beds and Charging Market Rates00:18:13 – Avoiding Financial Pitfalls: Underwrite Before You Invest00:21:22 – How to Pay Your Team: Payroll and Gusto00:22:08 – Closing Remarks   Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram  

In this episode of the Assisted Living Investing Podcast, Brandon Gustafson breaks down what ROI and cash flow really look like in the world of assisted living facilities. From understanding the differences between a 6-, 10-, and 16-bed home to identifying key expenses like payroll, debt service, and food costs, Brandon offers a clear, data-backed look at what it takes to be profitable. He shares practical tools—like a free underwriting calculator—and urges listeners to avoid relying on generic online claims. Whether you’re just exploring assisted living or actively preparing to invest, this episode gives you a realistic and detailed roadmap to make smarter, better-informed decisions. 00:00:00 – Introduction00:00:40 – Topic Introduction: Realistic ROI in Assisted Living00:01:10 – Numbers Disclaimer and Presentation Style00:01:30 – Key Definitions: ROI, NOI, and Cash Flow00:04:11 – Important Investment Caveats00:05:19 – Major Operating Expenses00:10:46 – Income and Expenses by Facility Size00:13:38 – Pricing Sensitivity and Market Considerations00:16:09 – Key Takeaways on Facility Size and Margins00:17:21 – Use the Calculator and Seek Support00:18:07 – Final Advice and Encouragement Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon Gustafson breaks down the essentials of choosing the right business entity for your assisted living facility—LLC vs. S-Corp. He explains key differences in tax benefits, asset protection, and operational structure while encouraging listeners to seek professional legal and accounting advice. Brandon also shares advanced strategies using multiple entities and promotes free resources like his business plan checklist, lease agreement template, and the ALI Basics course to help beginners build a solid foundation with confidence. 00:00:00 – Introduction & Mission00:02:12 – Important Disclaimer00:02:29 – Importance of Proper Business Structure00:02:51 – LLC vs. S-Corp Overview00:05:05 – Asset Protection Strategies00:06:06 – Pros and Cons of LLCs and S-Corps00:06:22 – Tax Savings Potential with S-Corps00:09:24 – Timing and Consistency Considerations Before Electing S-Corp00:11:35 – Multiple Entity Strategies for Asset Protection00:14:07 – Holding Company Structure00:15:01 – Legal and Tax Protection Benefits of Multiple Entities00:16:10 – Cost-Benefit of Professional Legal Advice00:16:47 – Overview of Advanced Parent Entity Setup00:18:34 – Final Thoughts on LLC to S-Corp Conversion00:20:38 – Closing Remarks & Content Schedule Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram  

In this episode of the Assisted Living Investing Podcast, Brandon Gustafson outlines the four foundational pillars every beginner needs to launch a successful assisted living business within a year: a strong business plan, thorough underwriting, strategic market research, and proper legal entity formation. Drawing from his own experience, Brandon breaks down each pillar, explains how to avoid costly mistakes, and shares free tools like an underwriting calculator and market research guides. Whether you're a nurse, entrepreneur, or real estate investor, this episode is your roadmap to building a solid foundation and turning your assisted living vision into reality.   00:00:00 – Introduction00:00:44 – Who Should Consider Assisted Living Investing?00:01:27 – Importance of Building a Business Foundation00:01:52 – Key Components of the Foundation00:02:18 – Assisted Living Launchpad Bundle00:02:34 – Deep Dive: Business Plan00:04:44 – Business Plan Benefits for Partnerships00:05:14 – Underwriting Explained00:06:21 – Underwriting Helps Determine Profitability00:07:36 – Biggest Expenses in Assisted Living00:08:52 – Lender and Partner Requirements00:09:21 – Market Research Importance00:10:45 – Understanding Market Dynamics00:11:36 – Setting Up the Business Entity00:12:51 – Lease Agreement Tool00:13:35 – Recap of Four Foundation Pillars00:14:23 – Closing Remarks & Call-to-Action Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram  

In this episode, Brandon Gustafson breaks down the loan qualification process for launching an assisted living business. From building a solid business plan and improving your credit to forming smart partnerships and connecting with lenders, Brandon offers a step-by-step roadmap to help beginners secure funding and start their first facility within 12 months. He also shares key insights on cap rates, underwriting, and preparing lender-ready documentation—all while emphasizing persistence and professionalism. 00:00:00 – Introduction00:01:41 – Understanding Loan Qualification00:02:55 – Differences from Traditional Home Loans00:04:26 – Qualifications for Beginners vs. Experienced Investors00:05:35 – Building a Strong Foundation00:07:30 – Organizing Documentation00:09:07 – Improving Your Credit00:12:46 – Handling Bad Credit and Partnerships00:15:10 – Building Relationships with Lenders00:18:52 – Effective Outreach Strategies00:19:41 – Joining the ALI Basics Community00:21:11 – Guidance on Cap Rates00:23:29 – Final Resource Reminders Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram  

In this episode, Brandon shares one of the most crucial—and often most intimidating—parts of launching your assisted living facility: funding your business. Whether you're exploring SBA loans, conventional mortgages, or hard money options, this episode equips you with actionable insights to help you get funded and get started. 00:00:00 – Welcome & Introduction00:00:50 – Topic Overview: The Truth About Funding Your Assisted Living Business00:01:24 – Major Funding Concerns and Down Payment Overview00:01:47 – SBA Loans Explained (Small Business Administration Loans)00:02:42 – Conventional Mortgages and Investment Property Classification00:03:11 – SBA vs. Conventional Loans: Operating Capital Considerations00:03:59 – Additional Funding Options for Operating Capital00:04:27 – Hard Money & Private Funds00:05:44 – Using Hard Money as a Bridge to SBA Financing00:06:13 – How to Find a Lender: Building Relationships & Avoiding Overwhelm00:06:43 – The Value of Lending Brokers00:08:23 – Finding Lenders via Online Searches & Registries00:08:59 – Importance of a Solid Business Foundation Before Approaching Lenders00:09:45 – Networking & Cold Outreach Strategies00:10:35 – Building Credibility and Strengthening Conversations with Lenders00:10:42 – Qualifying for Lending: Documentation & Creditworthiness00:12:42 – Partnerships to Improve Credit Profile00:13:12 – Real Talk on Grants: Limitations and Use Cases00:13:49 – Grants as Supplemental Funding: Grant Funding Foundations Course00:15:23 – Final Encouragement & Outro Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon Gustafson breaks down the most effective funding strategies for launching an assisted living business. Drawing from his experience operating multiple facilities and securing over $1.5 million in SBA loans, Brandon guides beginners through loan types like SBA, conventional, hard money, and private lenders—highlighting what works, what to avoid, and how to prepare a lender-ready business plan. He also shares tips on combining funding sources, doing proper financial underwriting, and staying persistent even after rejection. 00:00:00 – Introduction 00:00:17 – Overview of Today’s Topic: Funding Options 00:02:56 – Transition to Funding Options Overview 00:03:48 – Combining Funding Strategies 00:04:08 – Traditional/Conventional Mortgages 00:05:49 – Limitations and Use of Conventional Mortgages 00:06:51 – Accessibility of Conventional Mortgages 00:07:39 – Hard Money and Private Money Lending 00:09:57 – Risks and Balloon Payments in Hard Money Loans 00:11:30 – Using Hard Money to Build Track Record 00:12:33 – Vetting Private Lenders 00:13:22 – Small Business Loans and Lines of Credit 00:14:46 – Combining Loans for Full Coverage 00:16:12 – Importance of Underwriting and Financial Planning 00:16:48 – SBA Loan Options 00:19:49 – How to Approach Lenders and Combine SBA Loans 00:20:31 – HUD Loans as a Refinancing Option 00:21:41 – Encouragement and Persistence 00:23:01 – Caution Against Over-Leveraging 00:24:44 – Outro and Next Steps Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon Gustafson dives into the essentials of financial planning for launching an assisted living business. From funding options like SBA loans and credit lines to managing key expenses and creating multiple income streams, Brandon shares the tools, strategies, and mindset needed to build a financially sound and scalable business. Perfect for beginners ready to start within the next year. 00:00:00 – Introduction  00:00:16 – Free Underwriting Calculator & Podcast Focus  00:01:01 – Traditional Funding Options 00:02:19 – Hard Money Loans & Grants Overview  00:03:27 – Grant Strategies & Timing  00:04:28 – Grants as Supplemental Funding  00:05:27 – Financial Management Overview  00:06:19 – Key Operating Expenses 00:07:23 – Facility Size & Ownership 00:08:42 – Financial Evaluation Tools & Resources  00:10:17 – Revenue Generation 00:13:31 – Closing Remarks & Encouragement  Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon Gustafson explores the future of assisted living and what beginners need to know to launch a successful facility within the next year. From tech innovations and wellness trends to funding strategies and regulatory shifts, Brandon breaks down the key insights and action steps to stay ahead in this growing industry. 00:00:00 – Introduction 00:01:00 – Personal Introduction & Resource Offer 00:02:38 – Digital Health & AI Integration 00:07:11 – Ambient Listening Documentation Tools 00:09:31 – Wellness-First & Holistic Care 00:14:13 – Aging in Place Population & Blended Care Models 00:19:06 – Flexible Resident-Centric Living Design 00:22:33 – Workforce & Regulatory Shifts 00:25:10 – Robotics in Assisted Living 00:28:41 – FAQ Section: Business Plan & Legal Considerations 00:35:23 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon shares beginner-friendly marketing strategies to help you launch and grow your assisted living business. Learn how to attract residents by targeting adult children (ages 45–65), build referral networks, use SEO and social media effectively, and create trust through consistent branding and email marketing. Plus, discover how to leverage lead magnets, placement agencies, and Brandon’s mastermind program for ongoing support. 00:00:00 – Introduction00:00:58 – Understanding Your Market00:01:28 – Media Consumption Habits of Target Audience00:02:12 – Creating Your Marketing Avatar00:02:33 – Differentiating Your Facility00:03:33 – Two Main Marketing Channels00:05:36 – Email Marketing Strategy00:07:23 – Leveraging Lead Magnets00:08:24 – Advertising to Your Target Audience00:09:21 – Providing Extreme Value and Building Trust00:10:20 – Branding and Messaging Consistency00:11:17 – Crafting Your Elevator Pitch00:11:46 – Additional Marketing Options00:12:47 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon shares proven marketing strategies to help assisted living operators attract and retain residents. From building a strong foundation with a solid business plan to mastering digital outreach and grassroots referrals, Brandon covers what it takes to grow in today’s competitive senior care market. Learn how to stand out with personalized care, modern tech, and staff development—plus get access to tools and resources to support your journey. 00:00:00 – Welcome & Podcast Introduction00:01:03 – The Critical Role of Marketing & Building a Solid Foundation00:03:23 – Assisted Living Industry Landscape & Trends00:05:35 – Technology’s Growing Role in Personalized Care00:08:12 – Digital Marketing Strategy Essentials00:12:04 – Online Advertising Best Practices00:14:23 – Virtual Tours as a Marketing Tool00:15:27 – Community Engagement & Networking00:18:50 – Industry Events & Partnerships00:20:52 – Optimizing the Resident Experience00:24:33 – Building Reputation & Trust00:26:06 – Staff Training & Development00:29:43 – Episode Wrap-Up & Call to Action Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon shares creating a supportive community for residents and their families, which is essential for the success of such businesses. A well-designed community can significantly improve the quality of life for residents by fostering relationships, alleviating loneliness, and enhancing mental health. Brandon discusses various practical strategies to build this community, such as personalizing room decor for residents, organizing engaging activities, facilitating social interactions during meal times, and creating a welcoming atmosphere that encourages family involvement. He stresses the importance of maintaining this community through regular check-ins, celebrating milestones, and being adaptable to feedback from residents. 00:00:00 – Introduction00:00:39 – Topic Introduction: Building a Community Loved by Residents and Families00:01:02 – Why Build a Strong Community?00:03:27 – Benefits of Social Interaction & Activities00:03:54 – How to Build a Strong Community: Personalizing Rooms00:05:48 – Importance of Activities and Events00:06:45 – Shared Mealtime to Build Connection00:07:52 – Maintaining and Thriving Community Strategies00:08:38 – Celebrating Residents’ Milestones00:09:31 – Incorporating Resident Feedback00:11:02 – Closing Remarks   Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon extensively discusses the Medicaid certification process, emphasizing its critical role for profitability in the assisted living sector. He delineates between Medicaid and Medicare, explaining that Medicaid is a state-administered program aimed at individuals with financial need, while Medicare is mainly age-based. Brandon walks listeners through the enrollment and certification processes, highlighting common pitfalls and the necessary documentation. 00:00:00 – Welcome & Introduction00:00:16 – Topic Overview: Medicaid Certification Process00:02:44 – What is Medicaid vs Medicare?00:04:46 – Enrollment vs Certification00:06:06 – Finding Your State’s Provider Enrollment Application00:08:18 – Application Process & Provider Types00:10:19 – Submitting Applications & Follow-Up Tips00:12:51 – Key Paperwork Required00:16:59 – Personal Information & Privacy Considerations00:17:46 – Common Questions During Application00:20:03 – Multiple Payers & Credentialing Complexity00:22:01 – Why Many Avoid Medicaid & How Coaching Helps00:24:41 – Final Wrap-Up & Call to Action Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram