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The Assisted Living Investing Podcast

The Assisted Living Investing Podcast

Brandon Gustafson

199 episodesEN

Show overview

The Assisted Living Investing Podcast has been publishing since 2024, and across the 2 years since has built a catalogue of 199 episodes. That works out to roughly 70 hours of audio in total. Releases follow a several-times-a-week cadence.

Episodes typically run ten to twenty minutes — most land between 13 min and 26 min — though episode length varies meaningfully from one episode to the next. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 2 days ago, with 34 episodes already out so far this year. The busiest year was 2025, with 103 episodes published. Published by Brandon Gustafson.

Episodes
199
Running
2024–2026 · 2y
Median length
19 min
Cadence
Several per week

From the publisher

The Assisted Living Investing Podcast is designed to help beginners launch their assisted living business in 12 months using our unique approach to help you obtain the time and financial freedom you're looking for.

Latest Episodes

View all 199 episodes

Episode 198 | Why Traditional Rentals Feel “Small” After You Discover Assisted Living

May 15, 202622 min

Episode 197 | Your Real Estate Skills: Your Ticket to a Profitable Assisted Living Business

May 8, 202626 min

Episode 196 | How to Actually Get Started in Assisted Living (Without Overthinking Every Step)

May 6, 202627 min

Episode 195 | Assisted Living Investing: The #1 Rookie Mistake!

May 1, 202629 min

Episode 194 | Starting an Assisted Living Business With No Money: What’s Actually Realistic

Apr 29, 202636 min

Episode 193 | Cash Flow King: From Pocket Change to 6 Figures in Assisted Living

Apr 24, 202622 min

Episode 192 | Are ASSISTED LIVING Deals Killed By Staffing Costs?

Apr 22, 202619 min

Episode 191 | Assisted Living: Investor's Disaster or Dream?

Apr 17, 202624 min

Episode 190 | Medicaid & Assisted Living: How It Works!

Apr 15, 202630 min

Episode 189 | Why Starting an Assisted Living Home is the Next Big Move in Real Estate

Apr 10, 202617 min

Episode 188 | Do I NEED a License to Get Started in Assisted Living?

Apr 8, 202621 min

Episode 187 | How to Operate an Assisted Living Business Out of State

Apr 3, 202625 min

Episode 186 | Do You Need to Be a Nurse to Open an Assisted Living Facility?

In this conversation, Brandon addresses the common misconception that one must be a nurse to start an assisted living facility. He explains that while nursing oversight is beneficial, it is not a requirement. The discussion covers the role of a facility administrator, the importance of understanding state regulations and licensing, and emphasizes the significance of business skills over clinical skills in running a successful assisted living business. Gustafson also invites listeners to join his Roadmap Challenge for further guidance. Chapters 00:00 Do You Need to Be a Nurse to Start an Assisted Living Facility? 05:34 Understanding the Role of a Facility Administrator 11:22 Navigating State Regulations and Licensing Requirements 16:25 The Importance of Business Skills in Assisted Living 20:51 Join the Roadmap Challenge for Success Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in the   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.   

Mar 27, 202622 min

Episode 185 | Five SIMPLE Steps To Work With Medicaid In Assisted Living

In this episode, Brandon provides a practical guide for assisted living facility owners and operators on how to effectively integrate Medicaid into their business model. He outlines a clear, five-step process designed to simplify the complexities of government reimbursement, covering everything from initial qualification to maintaining long-term compliance. Chapters: Understanding Medicaid Eligibility: How to determine if your facility and residents qualify for Medicaid programs. [00:25] The Application Process: Navigating the paperwork and requirements for Medicaid certification. [01:45] Billing and Reimbursement: Strategies for ensuring timely and accurate payments from the state. [03:30] Compliance and Documentation: Best practices for maintaining the necessary records to stay compliant with Medicaid regulations. [05:12] Maximizing Profitability: How to balance Medicaid residents with private-pay clients to maintain a healthy bottom line. [07:45] Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.   

Mar 25, 202628 min

Episode 184 | Assisted Living and Home Health: Evaluating Options

In this conversation, Brandon discusses the differences between assisted living and home health care, providing insights into the services offered, costs involved, and the importance of choosing the right option based on individual needs. He emphasizes the benefits of both care types and how they can serve different populations effectively. The discussion also touches on the business opportunities within the assisted living sector and offers resources for those interested in starting their own ventures. Chapters 00:00 Introduction to Assisted Living and Home Health 05:07 Understanding Assisted Living Services 10:47 Exploring Home Health Care 13:34 Cost Comparison: Assisted Living vs Home Health 16:36 Choosing the Right Option for Care Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.   

Mar 21, 202619 min

Episode 183 | Overwhelmed Starting Assisted Living? Where to Begin!

Learn the essential steps, foundational principles, and mental models to successfully launch your assisted living venture with confidence. Brandon Gustafson shares practical advice, key strategies, and resources to help you build a solid foundation and accelerate your path to profitability. Chapters: 00:00 - Introduction and announcement about resource updates 00:39 - Appreciating your decision to explore assisted living investments 01:08 - How to navigate access to free tools and resources 02:05 - The importance of foundational work in assisted living success 04:50 - Why long-term success depends on building correctly from the start 05:49 - First focus: building your business foundation before other tasks 06:45 - Validating your idea through proper market analysis 08:29 - The importance of doing the boring but essential tasks  09:54 - Developing your business plan and using free checklists 10:51 - Securing funding and creating a persuasive business story 12:18 - The necessity of underwriting and financial projections 13:44 - Avoiding unrealistic income assumptions and doing conservative planning 18:27 - Why entity formation is a step that should come later 19:24 - The Focus Framework overview and its five phases 24:07 - Recap: prioritize foundational tasks to accelerate progress  Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.   

Mar 18, 202625 min

Episode 182 | What Stops Most People From Kicking Off Their Assisted Living Business?

In this conversation, Brandon discusses the common barriers faced by individuals looking to start an assisted living business. He identifies fear, overwhelm, and confusion as the primary obstacles that prevent aspiring entrepreneurs from taking the first steps. He emphasizes the importance of having a clear roadmap and a proven framework to navigate the complexities of launching a business in this sector. He shares personal experiences and insights to encourage listeners to overcome their fears and take actionable steps towards their goals. Chapters 00:00 Overcoming Initial Hurdles in Assisted Living Business 02:12 Understanding Fear and Overwhelm 08:34 Navigating Confusion and Building Confidence 13:51 Creating a Roadmap for Success Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

Mar 13, 202616 min

Episode 181 | Navigating Assisted Living Liability

Brandon Gustafson discusses how to navigate liability concerns in assisted living, emphasizing the importance of proper insurance, legal structures, and risk management strategies to mitigate risks and build a successful business. Chapters 00:00 Introduction to Liability Concerns in Assisted Living 00:25 Brandon's Background and Mission 01:32 Common Liability Concerns and Real-Life Examples 03:42 Importance of Insurance in Liability Management 05:56 Types of Liability Risks to Be Aware Of 09:27 Building a Strong Business Foundation 11:08 Legal Entity Setup and Asset Protection 13:18 Legal and Insurance Strategies for Success 15:12 Insurance Policies Needed for Assisted Living 17:29 Risk Management Strategies and Staff Policies 22:07 Overcoming Fear and Moving Forward 26:05 Resources and Next Steps for Aspiring Entrepreneurs Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

Mar 11, 202630 min

Episode 180 | Foundational Steps for an Assisted Living Business: The 5 Phases to Consider

In this conversation, Brandon outlines the essential steps to starting a successful assisted living business. He introduces a five-phase process encapsulated in the 'Focus Framework,' which includes optimal property selection, capital and funding, understanding rules and regulations, and strategic launch. Throughout the discussion, he emphasizes the importance of building a strong foundation, gaining clarity and confidence, and navigating the complexities of the assisted living industry. He also highlights the value of coaching and guidance in this entrepreneurial journey. Chapters 00:00 Introduction to Assisted Living Business 02:20 The Focus Framework Explained 07:20 Building a Strong Foundation 09:32 Optimal Property Selection 14:09 Understanding Capital and Funding 16:45 Navigating Rules and Regulations 20:30 Strategic Launch Phase and Business Management Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

Mar 6, 202627 min

Episode 179 | 5 Smart Ways to Partner in Assisted Living (Joint Ventures, Syndications & More)

In this conversation, Brandon discusses various methods of partnering in assisted living, including equity partnerships, joint ventures, real estate and operations splits, strategic capital partnerships, and syndications. He emphasizes the importance of having solid operating agreements and treating partnerships like professional relationships to avoid conflicts and protect personal relationships. The discussion provides insights into the pros and cons of each partnership method, offering guidance for aspiring entrepreneurs in the assisted living sector. Chapters 00:00 Introduction to Assisted Living Partnerships 07:35 Understanding the Importance of Operating Agreements 08:04 Exploring Equity Partnerships 12:26 Diving into Joint Ventures 17:13 Real Estate and Operations Split 22:47 Strategic Capital Partnerships 27:03 Understanding Syndications 32:44 Conclusion and Key Takeaways Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

Mar 4, 202635 min