The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

One thing is for certain: the world of e-commerce never sits still. But what should retailers be paying attention to now?Agility requires not only adapting to changing consumer behaviors but also anticipating them. It's about proactively shaping the future of retail, not just reacting to it. Today, we're going to talk about navigating the ever-shifting landscape of e-commerce, from micro-shopping moments to the evolving role of AI, as we get ready for eTail Boston, August 11-14, in Boston, Massachusetts. To help me discuss this topic, I'd like to welcome Lena Moriarty, Head of eTail Marketing at Worldwide Business Research. About Lena Moriarty Lena Moriarty is the Head of Marketing at eTail, the conference community designed to power your growth 365 days a year. At eTail, she takes charge on all things omnichannel marketing and strategy, from point A to point Z. Lena Moriarty on LinkedIn: https://www.linkedin.com/in/lenamoriarty/ Resources Worldwide Business Research: https://www.wbresearch.com https://www.wbresearch.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Agility requires more than just speed—it demands relevance and empathy, especially when AI is stepping in to play a bigger role in the customer experience. What if the problem isn’t that AI moves too slowly—but that it moves without context, without empathy, and without earning trust?Today we’re going to talk about how Agentic AI is changing that—offering a way to transform experience management from reactive to proactive, and from transactional to genuinely helpful. To help me discuss this topic, I’d like to welcome Manisha Powar, VP, Head of Product, Customer Experience Suite at Qualtrics. About Manisha Powar Manisha Powar is a product and business leader specialized in building B2B Enterprise SaaS Products. Passionate about incubating new products and expanding mature products into new markets/use cases. 15+ years of experience in building, growing and scaling teams of high performers to drive innovation and deliver high quality results through data-driven decision making and scrappy execution. Strong leadership track record in delivering strategies to enter new markets that have led to a billion-dollar acquisition and building out global teams to win. Manisha Powar on LinkedIn: https://www.linkedin.com/in/pmanisha/ Resources Qualtrics: https://www.qualtrics.com https://www.qualtrics.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders.To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The 35th anniversary of the Americans with Disabilities Act (ADA) was July 26, so today's episode is a special one. Most companies obsess over SEO, performance, and conversion rates—but overlook 25% of their audience entirely. Why do so many businesses miss the opportunity to serve users with disabilities, and what are they leaving on the table? Today I’m joined by Michael Paciello, Chief Accessibility Officer at AudioEye. Michael is a pioneer in digital accessibility and a longtime advocate for creating inclusive online experiences. While many business professionals focus on growth and efficiency, Michael makes a compelling case that accessibility is not just about compliance—it's a powerful business opportunity. He’s here to help us understand how accessibility can improve everything from reach to reputation to revenue. About Mike Paciello Mike Paciello is the Chief Accessibility Officer at AudioEye, Inc., a digital accessibility company. Prior to joining AudioEye, Mike founded WebABLE/WebABLE.TV, which delivers news about the disability and accessibility technology market. Mike authored the first book on web accessibility and usability, “Web Accessibility for People with Disabilities” and, in 1997, Mr. Paciello received recognition from President Bill Clinton for his work in the creation of World Wide Web Consortium’s (W3C) Web Accessibility Initiative (WAI). He has served as an advisor to the US Access Board and other federal agencies since 1992. Mike has served as an international leader, technologist, and authority in emerging technology, accessibility, usability, and electronic publishing. Mike is the former Founder of The Paciello Group (TPG), a world-renowned software accessibility consultancy acquired in 2017 by Vispero. Mike Paciello on LinkedIn: https://www.linkedin.com/in/michael-paciello-88a7a0306/ Resources Audioeye: https://www.audioeye.com https://www.audioeye.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

How often do big, meaningful shifts inside a company actually start small? And more importantly, how do you avoid squashing them before they have a chance to grow? Agility requires more than vision—it requires giving your team the power to act on that vision. Today we’re going to talk about how a global company like Belkin empowered its employees to lead a sustainability transformation from within. To help me discuss this topic, I’d like to welcome Steve Malony, CEO of Belkin. About Steven Malony Steven Malony is the CEO of Belkin International, a role he has excelled in since 2021, following nearly 20 years with the company. Malony began his career at Belkin as a sales representative for Apple resellers in the U.S., where his commitment to understanding customer needs and delivering value helped him rise through the ranks. His deep focus on relationships with distributors, partners, and end users, combined with a relentless drive to innovate, has shaped Belkin’s global success and aligned with the company’s core values of customer-first service. Before becoming CEO, Steven held various leadership roles in sales and management, where he was responsible for driving strategic direction, performance, and international operations. He demonstrated exceptional resilience and strategic foresight, particularly during challenging times such as the global pandemic. Under his leadership, Belkin successfully navigated the separation of Linksys, integrated the Phyn brand, and maintained strong financial performance. In addition to his role at Belkin, Malony provides strategic guidance to the FIT team, overseeing the production of Apple products like Beats Audio. Since becoming CEO, Malony has overseen significant growth at Belkin, with revenue, gross profit, and operating profit all experiencing substantial increases. His ability to leverage the company’s design, manufacturing, and sales capabilities, especially through FIT, has positioned Belkin for continued success. A champion of corporate culture, he has fostered a sense of community within the organization, empowering teams and launching voluntary employee groups called VIBEs to further enhance Belkin’s workplace environment. Steven Malony on LinkedIn: https://www.linkedin.com/in/steven-malony-67786b/ Resources Belkin: https://www.belkin.com https://www.belkin.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Agility requires that brands have a fundamental understanding of why they’re doing things, and what customer expectations are, rather than chasing trends and implementing the latest tech. Without this, customer satisfaction will continue to slide, and brands won’t be any closer to knowing what to do to solve for that. I am here in Edinburgh with my guest today, who has worked with some of the world's largest brands, written several books, and hosts a great podcast of his own. To talk about a few things today, I’d like to welcome Adrian Swinscoe, Host of the Punk CX Podcast. About Adrian Swinscoe Described as an experimental CX thought leader and visionary, Adrian Swinscoe is a best-selling author, Forbes contributor, speaker, investor, advisor and aspirant CX Punk. He has been growing and helping develop customer-focused large and small businesses for over 25 years now. His clients have included brands such as Adobe, Apple, Cancer Research UK, Costa Coffee, the UKGov’s Crown Commercial Service, ING, Intercontinental Hotel Group, KFC, KPMG, ING, Kramp, Lloyds, Harper Collins, Médecins Sans Frontières, Megger, Microsoft, Nespresso, NowTV, Olympus, Pearson,Philips, Sky, Talk Talk, and Zoom as well as numerous tech vendors and many smaller and medium-sized businesses.Adrian is a frequent writer, podcaster and speaker on all things related to customer service and experience. He published a best-selling book in 2016 called How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing (Pearson), published a genre-busting book: Punk CX in 2019and published an exciting follow-up: Punk XL at the end of 2021. Adrian Swinscoe on LinkedIn: https://www.linkedin.com/in/adrianswinscoe/ Resources Punk CX Podcast: https://www.adrianswinscoe.com/ https://www.adrianswinscoe.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you think commerce media is just a buzzword or a trend, think again. It’s reshaping the ad landscape—fueled by AI, first-party data, and sector-specific solutions that leave the legacy one-size-fits-all approach in the dust. What’s coming next? Grocery? Autos? Quick commerce? If your brand isn’t already exploring commerce media, it’s probably falling behind. Today I’m joined by Eric Brackmann, Head of Commerce Media at Koddi—the technology partner behind four of the eight commerce media networks currently valued at over a billion dollars. Eric has helped Koddi scale its commerce media platform beyond travel into grocery, quick commerce, and even automotive, giving him a sharp perspective on where the industry is headed and what marketers need to do now to stay relevant. About Eric Brackmann Eric Brackmann, VP of Commerce Media at Koddi, has more than 15 years of experience shaping the media industry. Prior to joining the leadership team at Koddi, he held key roles at Criteo, HookLogic (acquired by Criteo) and Accenture.As VP of Commerce Media at Koddi, Eric spearheaded the launch of Koddi Ads. He is responsible for overseeing the company's commerce media business, including strategy, operations and customer success. Eric serves as a respected consultant and thought leader among top business leaders. Eric Brackmann on LinkedIn: https://www.linkedin.com/in/ericbrackmann/ Resources Koddi: https://www.koddi.com https://www.koddi.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Agility requires marketing leaders to evolve from campaign-based thinking to relationship-based strategy—especially when working with creators who influence not just clicks, but for a meaningful connection with customers.Today we’re going to talk about the creator economy and how brands like PepsiCo, Unilever, and more are leaning into long-term creator partnerships to drive relevance, resonance, and ultimately, ROI. To help me discuss this topic, I’d like to welcome Brit Starr, CMO of CreatorIQ. About Brit Starr Brit Starr is the Chief Marketing Officer at CreatorIQ, the leading enterprise platform revolutionizing influencer marketing for thousands of brands and agencies, including Nestlé, Sephora, and Unilever. With over 15 years of experience in marketing and consulting, Brit has played pivotal roles at some of the most iconic consumer brands, including Lyft, Guitar Center, Shiner Beer, Verve Coffee Roasters, and Trulia. Brit Starr on LinkedIn: https://www.linkedin.com/in/britmccorquodale/ Resources CreatorIQ: https://www.creatoriq.com https://www.creatoriq.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If the web is no longer one-size-fits-all and instead geared towards segments of one, how do brands avoid creating a thousand disconnected experiences, and manage each experience effectively? Agility requires embracing both technology and customer behavior shifts at the same time—without losing your brand voice. Today we’re going to talk about how AI and more connected digital experiences are shaping the future of the web.To help me discuss this topic, I’d like to welcome Eric Stine, CEO of Sitecore. About Eric Stine Eric Stine is the Chief Executive Officer of Sitecore, driving the company's vision and strategy to enable brands to create digital experiences so powerful they connect the world. Eric was previously Chief Operating Officer, where he led all customer-facing functions. Before Sitecore, Eric was Chief Executive Officer of Elemica. Previously, he was Chief Commercial Officer of Skillsoft and Chief Revenue Officer of Qualtrics. Eric has also held executive roles at companies such as SAP, Ciber, and Blackboard. Eric earned a law degree at Boston University School of Law and a Bachelor of Arts at Northwestern University, where he and his husband are the founders of the Eric and Neil Stine-Markman Scholarships. They are the first permanent endowments at either institution directing funds toward LGBTQ+ students. Eric Stine on LinkedIn: https://www.linkedin.com/in/eric-stine-ceo-sitecore/ Resources Sitecore: https://www.sitecore.com https://www.sitecore.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business? Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only nimble brands—those that align teams, data, and KPIs around lifetime value—stay ahead. All of this (and a few more things) are discussed in the recently-released Klaviyo B2C Report. To discuss it, I’d like to welcome Jamie Domenici, CMO at Klaviyo. About Jamie Domenici Jamie is Chief Marketing Officer at Klaviyo, the only CRM built for consumer brands. She has served as the Chief Marketing Officer since August 2023. With more than 20 years of experience in SaaS Marketing, Jamie has become a pioneer in SMB Marketing and a champion for small businesses. Prior to Klaviyo, Jamie served as the CMO of GoTo, a provider of SaaS and cloud- based remote work tools for collaboration and IT management, and before that, she held various marketing leadership positions at Salesforce for over ten years. Jamie holds a B.A. in International Relations from California State University, Chico. Jamie lives in the San Francisco Bay Area with her husband and two daughters. Jamie Domenici on LinkedIn: https://www.linkedin.com/in/jdomenici/ Resources Klaviyo: https://www.klaviyo.com https://www.klaviyo.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

With all the data at our fingertips, why do so many companies still struggle to deliver truly personalized experiences at scale? Agility requires being able to cut through the noise of data and culture shifts to deliver experiences that truly resonate with each individual.Today we’re going to talk about personalization maturity, the role of machine learning, deep learning, and generative AI in driving relevance, and how to future-proof your martech stack with open, flexible architectures that enable best-in-class personalization. To help me discuss this topic, I’d like to welcome Yaniv Navot, Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement at Mastercard. About Yaniv Navot Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement. He is marketing leader and personalization expert with nearly two decades of experience driving performance-driven marketing at scale. He shaped the personalization market and led the company’s rise as an industry leader. Joining as the first marketing hire, Yaniv built a world-class team and partnered with top B2C brands to deliver impactful, cutting-edge personalization strategies. Follow him on LinkedIn: @yanivnavot. Yaniv Navot on LinkedIn: https://www.linkedin.com/in/yanivnavot/ Resources Mastercard: https://www.mastercard.com https://www.mastercard.com Get Yaniv's book, Marketing in the AI Era: Why Personalization Wins the Customer Experience: ⁠https://amzn.to/44CC8bW⁠ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Are we on the brink of advertising becoming too smart for its own good, or is Deep Learning finally getting us closer to what customers actually want? Agility requires us to constantly evaluate how technology like AI reshapes the relationships between brands and consumers—sometimes for better, sometimes for far more complex. The advertising landscape is shifting under our feet, with new rules, new tech, and frankly, a lot of new guesswork.Today we’re going to talk about how Deep Learning and AI are impacting advertising effectiveness, personalization, and the future of advertising—with or without cookies. To help me discuss this topic, I’d like to welcome Jaysen Gillespie, VP, Global Head of Analytics and Product Marketing at RTB House. About Jaysen Gillespie Jaysen is a Southern California analytics pro with 15+ years in tech leadership. Currently holding the position of VP, Global Head of Product Marketing and Analytics at RTB House, he turns data into insights that drive relevant decisions. He is an experienced speaker and content creator, simplifying complex ideas and making them easily consumable and applicable. For Jaysen, analytics isn’t just interesting—it’s essential. Resources RTB House: https://www.rtbhouse.com https://www.rtbhouse.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Does your brand deliver answers faster than your customer can send a text message? Agility in CX is about answering customers before they finish the thought. If you can’t evolve at that pace, you’re already behind. Today we’re going to talk about what Verint’s brand‑new 2025 State of Customer Experience report tells us about loyalty, automation, and the thin line between keeping and losing a customer. To help me discuss this topic, I’d like to welcome Anna Convery, Chief Marketing Officer at Verint. About Anna Convery Anna Convery serves as Chief Marketing Officer of Verint. Anna joined Verint in March 2025 with more than 20 years of experience in enterprise technology marketing, product management, and sales. Anna has global responsibility for all Verint marketing functions, with a focus on market growth, industry positioning, and revenue generation. She is a recognized advocate for STEM education and professional development for women and girls. Resources Verint: https://www.verint.com Verint State of Customer Experience 2025 Report: https://www.verint.com/resources/the-state-of-customer-experience-2025/ This episode is brought to you by Verint, a leader in customer experience automation. The world’s most iconic brands – including more than 80 of the Fortune 100 companies – rely on Verint AI technology for customer care. Learn more here: https://www.verint.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Get a copy of the Verint State of CX Report: https://www.verint.com/resources/the-state-of-customer-experience-2025/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If your team spends half its days searching for documents and filling out spreadsheets you built years ago, how long will it be before your competitors automate you out of business? Agility requires turning busywork into bandwidth so people can collaborate and think strategically instead of shuffling pixels. Today we’re exploring how no-code platforms and AI-driven automation make that possible. To help me discuss this topic, I’m joined by Aytekin Tank, Founder and CEO of Jotform, and author of the book Automate Your Busywork. About Aytekin Tank I’m Aytekin Tank, founder and CEO of Jotform, host of the AI Agents Podcast, bestselling author, and automation enthusiast. When I was starting out as a software developer in the early 2000s, I worked for a media company in New York that constantly tasked me with coding web forms — like payment or contact forms. Tired of creating the same forms day after day, I was inspired to find a way to automate the process. So I created a tool that could do it for you. In 2006, Jotform was born, and just a year after launch I was able to hire my first employee. Since then, Jotform has grown into a powerful automation solution trusted by over 30 million users around the world. As a team, we’ve expanded our product offerings with more useful tools, like Jotform Sign for creating e-sign documents and Jotform Apps for building mobile apps without coding. We’ve also introduced Jotform AI Agents — intelligent, real-time agents that help users complete forms, answer questions, and get the support they need instantly, all while staying aligned with their brand. All of our products are made with one main goal in mind — making people’s lives easier and freeing up time for them to spend where it matters most. Resources Jotform: https://www.jotform.com https://www.jotform.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Get a copy of Automate Your Busywork, the book by Aytekin Tank here: https://aytekintank.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If your brand can’t hold a consumer’s focus for eight seconds, what makes you think you deserve nine? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility isn’t speed for speed’s sake; it’s the discipline of staying useful while everything—and everyone—spins. In an era when consumers swipe away in milliseconds, an agile brand has to win attention before the next notification does. Today we’re unpacking how to win and retain the distracted consumer with Kelsey Chickering, Principal Analyst at Forrester. About Kelsey Chickering Kelsey is a principal analyst at Forrester, focused on media as it relates to marketing strategy. She brings strategic thinking grounded in a deep understanding of the media and advertising ecosystem to clients. Her research uncovers best practices, emerging trends, and critical shifts in consumer behavior that impact how brands should behave in an ever-evolving media landscape. Her consumer-first thinking is underpinned by a communications planning backbone, emphasizing the interplay between media touchpoints across the consumer journey that work together to drive growth for B2C marketing executives. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Marketers spend a fortune trying to understand their audience, conducting surveys, focus groups, and market research—but what if they could just ask their ideal customer directly? With synthetic personas, that’s now possible. But how reliable are they? And how far can we really take this technology? Joining me today is Narek Vardanyan, CEO of Prelaunch.com, a platform focused on helping businesses validate their ideas before launching. Prelaunch.com recently introduced Customer Persona, an innovative tool that allows marketers to chat with AI-generated personas built on real audience data. About Narek Vardanyan I founded my marketing agency, TCF, in 2017, after my first eBook “57 Secrets of Crowdfunding” became the crowdfunding bestseller on Amazon.In the years that followed, I grew TCF to over 100 team members, making it the world’s biggest crowdfunding marketing agency. We’ve managed dozens of million-dollar campaigns, and helped creators launch successful brands. Many of these became the most funded campaigns in their categories.Our team is now focused on building an ecosystem of companies and platforms that help creators from all over the world bring their innovations to life. Resources Prelaunch: https://www.prelaunch.com https://www.prelaunch.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. If your AI roadmap doesn’t include your customer, is it really a roadmap—or just a bridge to nowhere? Agility requires remembering who pays the bills: the customer. When shiny new tech shows up, it’s tempting to sprint after it—often leaving the actual human in our dust. Today we’re talking about staying customer-first in the race to adopt agentic AI. To help me dig in, please welcome Stephanie Liu, Senior Analyst at Forrester. Stephanie—welcome to the show! About Stephanie Liu Steph focuses on the intersection of marketing and privacy. She guides clients on how to strike a delicate balance between privacy, trust, and consumer expectations, all while navigating a rapidly shifting data deprecation landscape that spans consumers’ privacy-protecting behaviors, regulation, tech limitations, and walled gardens. She examines topics like zero-party data, preference centers, data clean rooms, the customer data ecosystem, and how to deliver experiences that are personalized without being creepy. Steph has been quoted in publications such as the New York Times, CNBC, The Markup, Marketplace, and AdWeek; her work has featured in AdExchanger, Forbes, and elsewhere. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If AI can amplify every employee’s reach ten-fold, how ready is your organization to harness that network effect? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility isn’t about adding more tech; it’s about multiplying human impact. Today we’re exploring the network effect of AI and how it helps employees create powerful experiences with Jay Pattisall, VP & Principal Analyst at Forrester. About Jay Pattisall Jay’s research focuses on marketing services (creative, media, digital, in-house agencies); AI marketing (applications of generative and predictive AI to media and content); and genAI for visual content technologies. Jay helps CMOs and business leaders make sense of the complex and ever-changing marketing services landscape as it embraces AI and automation technologies as part of media management, creative services, and the future of agencies. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands. Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If nearly half of consumers spend more with brands they trust, why aren’t more companies making trust a core business strategy instead of just a tagline? To help me explore this question, I’m joined by Dana Bodine, U.S. Vice President of Marketing at Trustpilot, the world’s largest independent platform for customer feedback. About Dana BodineDana is an experienced marketing executive and currently serves as Vice President of Marketing for the US at Trustpilot. Prior to this role, Dana held multiple leadership positions including Vice President of Marketing and PR at Pagaya, and Vice President of Global B2B Marketing for Strategic Growth at Mastercard, where responsibilities encompassed inclusive growth initiatives and enterprise partnerships. Additional experience includes Vice President of Global Marketing at Mastercard Labs, Vice President of Corporate Marketing and Brand Development at Time Inc., and strategic marketing roles at Apple and NBCUniversal Media, LLC. Dana's early career featured positions at The New York Times and Warner Bros., focusing on advertising and digital marketing. RESOURCES TrustPilot: https://www.trustpilot.com https://www.trustpilot.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150"Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What if your most profitable campaign window isn’t Black Friday or Cyber Monday… but after the holidays, when everyone else is quiet? While most marketers are winding down, savvy brands are doubling down—tapping into the “Q5” period between Christmas and early January, when ad prices drop, engagement spikes, and consumers are laser-focused on their New Year goals. Today we’re digging into how AI is revolutionizing brand partnerships, why micro-influencers might be your secret Q5 weapon, and what smart marketers are doing to turn a slow season into a sales surge.To discuss this, I’d like to welcome Xavier de Baillenx, CEO of Ramdam, an AI-powered creator platform working with over 50,000 influencers globally. About Xavier de Baillenx Xavier de Baillenx is a serial entrepreneur and the Co-founder and CEO of Ramdam, an AI-powered platform that streamlines user-generated content (UGC) production for brands, optimizing every step of the creative process. Launched in 2023 by the same team known for their previous venture, Pretty Fun Therapy, acquired by Match Group (the company behind Tinder and Hinge), Ramdam empowers advertisers to connect with the right creators, delivering high-performing ads that elevate social media campaigns and eliminate the guesswork of the creative lottery. The platform quickly gained recognition, with brands like Allianz, Voodoo, and Colgate-Palmolive leveraging Ramdam to achieve up to an 80% improvement in performance compared to traditional UGC marketplaces. Ramdam's rapid success also led to securing $3.15 million in funding in October 2024 to accelerate its global expansion. Xavier’s entrepreneurial journey began in 2013 when he co-founded Pretty Fun Therapy with his current team, a venture that was acquired by Match Group, the company behind Tinder and Hinge, in 2016. At Match Group, he led AI innovation, pioneering some of the industry’s first consumer brand chatbots that engaged millions of users. With a background in digital development from his time at Universal Music, Xavier brings extensive experience in combining technology and creativity. He holds an engineering degree from CentraleSupélec. Resources Ramdam: https://www.ramd.am/ https://www.ramd.am/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What if your biggest customer experience problem isn’t your marketing… but your inventory spreadsheet? In the era of one-click checkouts, Prime delivery expectations, and endless online channels, brands are pouring millions into customer acquisition—only to lose customers post-purchase. Why? Because they can’t deliver what they just sold. Today’s guest says the future of e-commerce success doesn’t lie in a flashier storefront or a new influencer strategy—it lies in mastering the messy, invisible world of inventory. I’m excited to welcome back Riikka Söderlund, now Chief Operating Officer at Katana Cloud Inventory. About Riikka SoderlundRiikka Söderlund is the Chief Commercial Officer at Katana Cloud Inventory, where she leads the company’s go-to-market strategy, driving growth across marketing, sales, and customer success. With a background as CMO and a proven track record in building scalable systems and high-performing teams, she brings deep expertise in data-driven growth, B2B SaaS, and customer-centric strategy. Her work at Katana has helped power over $2 billion in annual sales order volume by enabling small and medium-sized manufacturers to modernize their operations and scale efficiently. Resources Katana: https://katanamrp.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Agility can often get framed as driving massive transformation—but sometimes it’s the milliseconds that matter. When every digital moment counts, small gains in speed and efficiency can have a disproportionately large impact on customer lifetime value and brand loyalty. If you could speed up every digital interaction your customers have with your brand by a full second, what would that be worth to your business?Today we’re going to talk about how even seemingly minor improvements in speed and performance can have outsized impact on customer experience—and revenue. To help me discuss this topic, I’d like to welcome Jaxon Repp, Field CTO at Harper. About Jaxon ReppJaxon Repp, Field CTO at Harper, has over 25 years of experience architecting, designing, and developing enterprise software. He is the founder of three technology startups and has consulted with multiple Fortune 500 companies on IoT and Digital Transformation initiatives. A partially-reformed developer, he understands what it’s like to wrestle with technology instead of benefiting from it, and believes passionately that if the Jetsons never had an episode where a config file error brought down the food-o-matic, it surely should not be a problem now. RESOURCES Harper: https://www.harpersystems.dev/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150"Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is your CMS holding your creativity—and marketing growth—hostage? When speed and agility are everything, most marketing teams are still stuck in the slow lane—waiting on developers to publish updates, launch campaigns, or even fix a typo. Sound familiar? Today’s guest says it’s time for marketers to take the wheel. Mark Wheeler, Chief Marketing Officer at Storyblok is here to talk about redefining what a CMS should be—with a composable, API-first platform that puts control back in marketers’ hands. With clients like Netflix and Adidas, Storyblok is helping to lead a movement away from bloated, outdated systems and toward a faster, smarter, more flexible way of working. About Mark WheelerAs CMO of Storyblok, Mark Wheeler leads the marketing strategy and execution to drive business growth and redefine the CMS category. Recognized as a Top 100 B2B global CMO, he's dedicated to building communities for marketers and developers. With a deep understanding of digital experiences, Mark ensures Storyblok delivers exceptional value. Previously, as CMO of LeanIX, he played a key role in doubling customers in two years and contributing to its successful acquisition by SAP. He has also held senior marketing roles at Nutanix, EMC, Sitecore, and Adobe. RESOURCES Storyblok: https://www.storyblok.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What if your most loyal customers are the ones you helped spend less?Agility in marketing isn't just about moving faster — it's about aligning brand intentions with customer outcomes in real-time, even when that means giving up short-term gains to earn long-term trust. Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about how Telenet is transforming customer loyalty in a saturated market — not with discounts or gimmicks, but with ethical, AI-driven decisions that prioritize long-term value. To help me discuss this topic, I’d like to welcome Tine Van Calster, Product Owner Segment of One at Telenet. RESOURCES Telenet: https://www.telenet.be https://www.telenet.be The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company