The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

How can large organizations harness the power of AI for content creation while simultaneously mitigating the risks that come with exponentially scaling content volume and velocity? Agility requires adaptation to new ways of working as well as adapting governance and oversight processes to maintain brand integrity and manage risk in the new paradigm that AI has helped to create. It also requires the ability to quickly react and adjust content strategies in response to real-time performance data and market shifts. This episode is brought to you by Markup AI. AI can create content, but Markup AI’s Content Guardian AgentsSM perfect your content. Markup AI instantly scans, scores, and rewrites any content to enforce your standards for brand voice, terminology, and compliance, giving you the confidence you need to scale your use of AI. Learn more at www.markup.ai. Today, we're going to talk about navigating the exciting but often treacherous landscape of AI-driven content creation. The sheer volume of content being generated presents unprecedented challenges for maintaining quality, consistency, and brand integrity. To help me discuss this topic, I'd like to welcome, Matt Blumberg, CEO at Markup AI. About Matt Blumberg Matt is the CEO of Markup AI and has more than 30 years of leadership in scaling global disruptive technology businesses. Matt is passionate about the power of language — being precise with it, using it to move people, and ensuring brands maintain a consistent voice with it — and he is equally passionate about the power of technology to change lives for the better. Before launching Markup AI, Matt successfully launched and led brands and companies including Acrolinx, MovieFone.com division of 777-FILM (acquired by AOL), Return Path (#2 on Fortune Magazine’s “Best Companies to Work for” list and later acquired by PSG/Validity), the nonprofit Path Forward, and Bolster, a disruptive platform for executive search in the tech industry. Additionally, Matt is the author of a blog (Startup CEO), a podcast (The Daily Bolster), and three acclaimed books on startup leadership (Startup CEO, Startup CXO, and Startup Boards), further underscoring his expertise and commitment to innovation. Matt is based in New York City. Matt Blumberg on LinkedIn: https://www.linkedin.com/in/blumbergmatt/ Resources Markup AI: https://markup.ai/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is your content strategy guided more by hunches than data? Agility requires being nimble enough to adapt everything from a single post to key components of your content strategy based on how real customers are interacting and engaging. Today, we are in New York City at Contentsquare’s CX Circle and we're going to talk about listening to what your customers want and how they interact with your content to help a brand create the strongest possible content strategy. To help me discuss this topic, I’d like to welcome Chip Lewis, Director of Web Analytics at Shutterfly. About Chip Lewis Chip Lewis on LinkedIn: https://www.linkedin.com/in/ulianau/ Resources Shutterfly: https://www.shutterfly.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In a world saturated with marketing messages, how can brands cut through the noise and create truly resonant experiences that go beyond transactions to create genuine, long-term customer relationships? Agility requires a willingness to constantly adapt and evolve your strategies based on real-time data and customer feedback. It also demands a culture of experimentation and a commitment to iterating quickly on what you learn. Today, we are in New York City at Contentsquare’s CX Circle and we're going to talk about leveraging AI and personalization to drive success in direct-to-consumer marketing. To help me discuss this topic, I'd like to welcome Kelly Soligon, VP of Consumer Digital Direct Sales at Microsoft. Kelly, welcome to the show! About Kelly Soligon Kelly Soligon on LinkedIn: https://www.linkedin.com/in/ksoligon/ Resources Microsoft: https://www.microsoft.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI? Agility requires more than just fast reactions; it demands proactive adaptation, continuous learning, and a willingness to embrace emerging technologies. It also requires understanding how these technologies can transform customer experience and drive business value. Today, we are in New York City at Contentsquares CX Circle and we're going to talk about the convergence of digital experience analytics and the power of voice of the customer insights, particularly in light of the increasing impact of AI. We'll also dive into how these insights can drive a more agile and customer-centric approach to brand building. To help me discuss this topic, I’d like to welcome Dave Anderson, VP of Product Marketing at Contentsquare. About Dave Anderson Dave Anderson on LinkedIn: https://www.linkedin.com/in/daveando/ Resources Contentsquare: https://www.contentsquare.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The customer journey guides the lifetime value of our most important audiences, yet how do we ensure that we are planning, mapping, managing, and optimizing these journeys effectively? Agility requires a deep understanding of your customer's journey and the ability to adapt your strategies and tactics in real-time. It also demands a willingness to experiment, learn, and iterate quickly, embracing change as an opportunity rather than a threat. Today, we're going to talk about the exciting new Institute for Journey Management and how it's helping businesses unlock the power of customer-centricity in a complex and ever-changing world. To help me discuss this topic, I'd like to welcome, Mark Smith and Raymond Gerber from the Institute for Journey Management. About Mark Smith and Raymond Gerber Raymond GerberRaymond Gerber is Co-Founder of the Institute for Journey Management (I4JM) and Founder of JourneyCentric-CX, where he helps enterprises operationalize customer journeys to drive measurable value. With over 25 years of experience, including leadership roles at Qualtrics, Thunderhead (acquired by Medallia), Pegasystems, and Chordiant, Raymond has been at the forefront of journey orchestration, analytics, and AI-driven engagement. He holds 5 patents in journey analytics and customer experience innovation and has guided multiple SaaS organizations through successful acquisitions.Mark SmithMark Smith is Co-Founder of the Institute for Journey Management (I4JM) and Founder of Journey-Smiths, a boutique consultancy helping companies drive value from journey technology. Mark has over 30 years of experience in customer analytics and engagement, including leadership roles at Kitewheel, CSG, Portrait Software and Quadstone - guiding a series of software start-ups to over $100M in exits. He has steered customer analytic products to recognized market leadership positions since the late 1990s, and became a pioneer in the new domains of journey analytics and orchestration in 2013. By training Mark is a statistician, with a PhD from the early days of AI and distributed computing. However he fights against the statistician stereotype and has focused on customer and market alignment for products throughout his career.The Institute for Journey Management is a new industry association with a mission to unite journey management ecosystem members. It brings together business leaders, practitioners, implementers and vendors in a collaborative, non-profit initiative to develop shared knowledge of the business benefits possible from journey management. Resources Institute for Journey Management: https://www.i4jm.org/ This episode is brought to you by Kinetic Data. Self-service without compromise. Build powerful self-service experiences across your entire organization without sacrificing speed, flexibility, security, or control. https://kineticdata.com/ Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Are marketers ready to relinquish some control and embrace a future where autonomous agents handle complex tasks and act as always-on collaborators? Agility requires adapting to change while also anticipating it, and being ready to adapt when new ways of doing things mean better outcomes for customers and the brand. Today, we're going to talk about how marketers can bring agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents that handle complex tasks and act as always-on collaborators. To help me discuss this topic, I'd like to welcome Devin Kunysz, Senior Director, Industry GTM, Consumer Goods & Retail at Salesforce. Devin, welcome to the show! About Devin Kunysz Devin Kunysz on LinkedIn: https://www.linkedin.com/in/devinkunysz/ Resources Salesforce: https://www.salesforce.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

How do we future-proof the digital payment experience so it becomes invisible to customers—yet keep it working harder than ever for brands?Agility requires a deep understanding of how technology can simplify the customer journey without compromising security or trust. Today we’re going to talk about the future of secure digital payments, how in-app and frictionless experiences are redefining customer loyalty, and why platform providers need to take the in-app payment shift seriously.To help me discuss this topic, I’d like to welcome Peter Galvin, Chief Marketing Officer at NMI. About Peter Galvin Peter is Chief Marketing Officer at NMI and is a 20-year veteran of global technology organizations, specializing in promoting innovative enterprise and Cloud-based software companies to leadership positions. He previously served as Chief Marketing Officer at Entrust and Proofpoint, as well as Chief Strategy & Marketing Officer for nCipher (formerly Thales e-Security). Peter has also served in senior marketing leadership roles at leading technology companies including Openwave, Inktomi (acquired by Yahoo) and Oracle. He’s passionate about skiing and travel, and enjoys cooking and spending time with his family. Peter Galvin on LinkedIn: https://www.linkedin.com/in/petergalvin/ Resources NMI: https://www.nmi.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

AI, real-time marketing, and influencer partnerships can be amazing ways to reach customers, but how do you manage the risk they could potentially bring to your brand and reputation—in an instant? Agility requires a willingness to adapt quickly to changing market conditions and customer expectations. It also demands the ability to experiment, learn, and iterate on strategies in real-time. Today, we're going to talk about navigating the evolving PR landscape and how AI is impacting communications strategies, particularly in the realm of influencer marketing and brand reputation. To help me discuss this topic, I'd like to welcome Jeff Hahn, Principal at Hahn Agency, and author of the book Breaking Bad News: 12 Essential Crisis Communication Tools. About Jeff Hahn Jeff Hahn on LinkedIn: https://www.linkedin.com/in/jeff-d-hahn/ Resources Hahn Agency: https://hahn.agency/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

This episode is brought to you by Bit. In the age of AI, don’t just generate code - compose software. Bit helps you create and reuse independent components to build reliable, scalable applications. Stop rebuilding and start shipping with the AI-powered composition platform at www.bit.devAgility requires a nuanced understanding of not just the technology at hand, but also the internal capabilities and collaborative potential within an organization. It demands a willingness to adapt strategies, embrace change, and prioritize value delivery above rigid adherence to traditional models.Today, we're going to talk about navigating the increasingly complex "build vs. buy" dilemma in the age of AI, and how an inner-source approach can offer a compelling alternative. To help me discuss this topic, I'd like to welcome, Luv Kapur, Staff Engineering Lead at Bit. About Luv Kapur Luv Kapur is a technology leader pioneering the future of enterprise development tools at Bit, where he leads core platform initiatives that bridge open-source innovation with enterprise-grade solutions.Previously, at the Healthcare of Ontario Pension Plan (HOOPP), Luv architected and led the development of a comprehensive fintech platform that powers custom trading systems managing over $100 billion in annual transactions. His leadership was instrumental in successfully integrating the Bit platform across HOOPP, scaling it to empower over 10 teams and 100 developers.Throughout his career, Luv has specialized in building high-performance platform teams that accelerate enterprise software delivery. At both enterprise organizations and now at Bit, he focuses on creating developer tooling that makes modern development practices accessible at scale – transforming how large teams approach component reuse, dependency management, and AI-assisted development. Luv Kapur on LinkedIn: https://www.linkedin.com/in/luvkapur/ Resources Bit: https://www.bit.dev This episode is brought to you by Bit. In the age of AI, don’t just generate code - compose software. Bit helps you create and reuse independent components to build reliable, scalable applications. Stop rebuilding and start shipping with the AI-powered composition platform at www.bit.dev Try ZipRecruiter for FREE at ⁠ZipRecruiter.com/audio Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is your brand's marketing strategy feeling a little… seasoned? In today's social media landscape, clinging to outdated tactics can mean clinging to what was hot just last week. If you feel like it's time to inject some youthful energy into your approach, how can you do it authentically? Agility requires a willingness to experiment, learn, and adapt quickly. It also demands a deep understanding of your audience and the platforms they engage with. Today, we're going to talk about how SMBs can capture the lightning-in-a-bottle energy of Gen Z marketing without looking like they're trying too hard. To help me discuss this topic, I'd like to welcome Smita Wadhawan, CMO at Constant Contact. About Smita Wadhawan Smita Wadhawan on LinkedIn: https://www.linkedin.com/in/smitawadhawan/ Resources Constant Contact: https://www.constantcontact.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Try ZipRecruiter for FREE at ⁠ZipRecruiter.com/audio Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years? Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no longer enough to react; you have to predict and influence.Today, we're going to talk about navigating the uncertainties of the current digital advertising environment and maximizing ROI when forecasting feels like gazing into a crystal ball. To help me discuss this topic, I'd like to welcome, Heidi Bullock, CMO at Tealium. About Heidi Bullock Currently the CMO of Tealium, a customer data platform (CDP) provider, Heidi Bullock is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Prior, she was the CMO of Engagio, where she was responsible for the go-to-market strategy, product marketing, internal sales, corporate communications and ABM initiatives. Before Engagio, Heidi was the Group Vice President of Global Marketing at Marketo. Heidi has contributed to key thought leadership guides, including the Clear and Complete Guide to ABM Analytics and the Definitive Guide to Account-Based Marketing, Lead Generation, Content, Mobile Marketing, and Engaging Email. Heidi is a frequent speaker and guest lecturer for B2B marketing. Heidi Bullock on LinkedIn: https://www.linkedin.com/in/hbullock/ Resources Tealium: https://www.tealium.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Try ZipRecruiter for FREE at ZipRecruiter.com/audio Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is artificial intelligence just another shiny toy for marketers, or is it the key to unlocking true agility and sustainable growth in today's turbulent landscape? Agility requires not only rapid adaptation to change, but also the ability to anticipate future trends and proactively adjust strategies. This means leveraging data and technology, like AI, in ways that empower marketers to make smarter decisions, faster. Today, we're going to talk about how AI-driven consumer intelligence can help marketers navigate the current era of socioeconomic uncertainty and drive meaningful ROI. Many are looking for solutions to evolving challenges, from inflation's impact on consumer behavior and evolving data privacy laws to demonstrating actual ROI and connecting with target audiences. AI presents a powerful opportunity to meet these needs head-on. To help me discuss this topic, I'd like to welcome Bryan Gernert, CEO at Resonate. About Bryan Gernert Bryan Gernert is CEO at Resonate. A proven business leader, Bryan Gernert has led businesses through periods of significant transformation and growth. He has applied his management expertise to businesses in several industries, with emphasis on information technology and services.Before joining Resonate, Bryan served as Senior Vice President and General Manager of the Americas for Cybertrust. In the five-year period leading up to the sale of Cybertrust to Verizon for approximately $500 million, Bryan's region more than doubled its annual revenues from $36 million to $80 million. He was an instrumental player on the executive team that orchestrated, negotiated and completed the transaction with Verizon.Previously, at Digex, Incorporated, a global web hosting and managed services provider, Bryan grew a start-up company into a business with an annual revenue run rate of $240 million. During his tenure, he helped Digex raise over $1.3 billion through an IPO and secondary offering and was part of the team that sold Digex to WorldCom in a $5.7 billion transaction. Bryan Gernert on LinkedIn: https://www.linkedin.com/in/bryan-gernert-28824b/ Resources Resonate: https://www.resonate.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Are your marketing investments driving real business value, or are you simply throwing money at the latest trends? Agility means being able to react to change while knowing which strategies, processes, and technologies are ultimately moving the needle and driving real business outcomes. This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Today, we're going to talk about taking ROI models from confusion to clarity, specifically in the B2B e-commerce space. We'll explore how to build models that truly reflect business value, avoid common pitfalls, and unlock exponential growth. To help me discuss this topic, I'd like to welcome, Carlos Manalo, Co-CEO and Co-Founder at Office of Experience. About Carlos Manalo Carlos is co-founder & co-CEO of OX. He leads his team with nearly 20 years of grit and seasoning in the interactive and integrated multichannel space. As a customer-centered experience strategist by training, Carlos believes that enhanced customer satisfaction and loyalty is achieved through clarifying strategic intent and uncovering opportunities in the user journey. By merging the benefits of analysis and interaction, he creates experiences that drive alignment, progress and evolution. His focus on performance-driven engagements has allowed Carlos to be a true 360-degree partner, building user-centered experiences for some of the world’s leading brands. Carlos Manalo on LinkedIn: https://www.linkedin.com/in/carlosmanalo/ Resources Office of Experience: https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

When it’s a struggle for marketers to even keep up with the latest trends, are brands truly keeping pace with their customers, or are they stuck playing catch-up with outdated strategies and technologies? Agility requires a willingness to experiment, learn, and adapt quickly. It also demands a deep understanding of your customer and the ability to anticipate their evolving needs. We are here today in New York City at Opticon25 and seeing and hearing some amazing things about the future of martech and how AI will shape the role of marketing in the months and years to come. Today, we're going to talk about building an agile brand in the age of digital transformation, focusing on the power of experimentation, personalization, and continuous improvement. To help me discuss this topic, I'd like to welcome, Muqtadaa Miandara, Principal, Digital Growth at Upbound Group. About Muqtadaa Miandara Muqtadaa Miandara on LinkedIn: https://www.linkedin.com/in/muqtadaa/ Resources Upbound Group: https://www.upbound.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

With so much noise around AI, changing customer expectations, and the ever-evolving martech landscape, how can marketing leaders avoid the noise to focus on what truly drives long-term value? Agility requires not only adapting to change but also anticipating it. It demands a willingness to experiment, learn, and iterate quickly, especially when it comes to leveraging new technologies and understanding evolving customer behaviors. We are here today in New York City at Opticon25 and seeing and hearing some amazing things about the future of martech and how AI will shape the role of marketing in the months and years to come. We're going to talk about the evolving role of the marketing leader in a world increasingly shaped by AI, automation, and the demand for personalized experiences. To help me discuss this topic, I'd like to welcome Tara Corey, SVP of Marketing at Optimizely. Tara Corey on LinkedIn: https://www.linkedin.com/in/taracorey/ Resources Optimizely: https://www.optimizely.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, often needing to do more with less while delivering greater value. Agility requires both adapting to change quickly while also having the wisdom to know which changes truly matter. It demands a delicate balance between embracing new technologies and staying laser-focused on core business objectives. Today, we are here in New York City at Opticon25. We are going to talk about the growing role of AI for both marketers and consumers, how organizations can leverage an agentic platform to create better internal and external customer experiences, and how marketers can both do more with less while delivering exponentially greater value. To help me discuss this topic, I'd like to welcome Rupali Jain, Chief Product Officer and Kevin Li, SVP Product at Optimizely. About Rupali JainRupali Jain is the Chief Product Officer at Optimizely. Previously she has held product leadership roles at several SaaS software companies, including Microsoft's PowerBI and Qualtrics. Throughout her two-decade career, Rupali has shared Optimizely's vision of prioritizing the end user's daily needs. Rupali is committed to advancing practical, growth-driving applications of AI and machine learning to help marketers take control of their workflows, experiment at scale, and deliver digital experiences that meet and exceed customer expectations Rupali Jain on LinkedIn: ⁠https://www.linkedin.com/in/rupali/⁠ About Kevin LiAt Optimizely (previously Episerver before rebrand), I describe my job as a "tale of two mirrors" with one being a telescope and one being a microscope. On the telescope side of product strategy, I own long-term strategy covering build/buy/partner, M&A (thesis, due diligence, etc.), new product launches (SaaS CMS, Personalization, etc.), analyst relations (leader in 11 categories across Gartner, Forrester, and IDC), etc. On the microscope side of product operations, I own the product commercialization process, product operations, product analytics, documentation, and competitive intelligence. Kevin Li on LinkedIn: https://www.linkedin.com/in/kevinsyli/ Resources Optimizely: https://www.optimizely.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

This episode is brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative AI applications. Agility requires brands to utilize technology like AI in new and innovative ways to better understand information and interact with their customers, giving them what they want, when and how they want it. To help me discuss this topic and some of the recent announcements from Reka, I’d like to welcome Meenal Nalwaya, Head of Product at Reka. Meenal Nalwaya on LinkedIn: https://www.linkedin.com/in/meenalnalwaya/ Resources Reka: https://www.reka.ai This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Being strategic means asking the right questions and meaningfully applying the learnings. How do you do this while innovating and outpacing the competition? Agility requires a willingness to experiment and adapt quickly to changing market conditions and customer preferences. It also demands breaking down silos and fostering collaboration across teams. Today, we're going to talk about how leading brands are leveraging automation and AI to drive efficiency and optimize their merchandising and trading capabilities in today's complex retail environment. To help me discuss this topic, I'd like to welcome, Karthik Ramakrishnan, Director, Planning Systems and RPA at Tapestry. About Karthik Ramakrishnan Karthik Ramakrishnan is a seasoned IT professional with 20+ years of experience in leading, architecting, consulting and delivering novel IT solutions. Karthigeyan has worked in the Retail IT industry spanning different functional areas ranging from warehouse management, planning, merchandising, customer service, automation and Gen AI. He has global consulting experience in various markets encompassing Europe, India, South America and the U.S. At Tapestry, he leads the Planning and Automation space. He is passionate about Gen AI and enjoys leveraging Gen AI to not just solve problems but identify new opportunities that are yet to be unearthed. He has a degree in Chemical Engineering from Anna University, Chennai and loves applying reactor design principles to technology solutions. Karthik Ramakrishnan on LinkedIn: https://www.linkedin.com/in/karthikram007/ Resources Tapestry: https://www.tapestry.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 UIPath: https://www.uipath.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is the pursuit of the "perfect" customer experience actually holding brands back from achieving true agility? Agility requires a willingness to embrace calculated risks and adapt quickly to changing market dynamics. It also demands a shift in mindset, from a focus on rigid planning to iterative experimentation and continuous learning. Today, we're going to talk about how brands can navigate the ever-evolving retail landscape by prioritizing agility and leveraging technology to enhance the customer experience. To help me discuss this topic, I'd like to welcome Tom Schmitt, CEO at Radial. About Tom Schmitt As Chief Executive Officer, Tom oversees the leadership of Radial North America’s Managing Committee, bringing his strategic vision and operational expertise to our team. Tom joins Radial with over 20 years of executive leadership experience in supply chain logistics. Most recently, Tom led commercial growth and rigor for Nikola Corporation serving as Chief Commercial Officer. Prior to Nikola, Tom spent 12 years at FedEx and serving as CEO of FedEx Supply Chain; leading Forward Air Corporation as President, Chairman and CEO; leading Canadian parcel and freight corporation Purolator as CEO; and also heading up the global Contract Logistics business as a management board member for DBSchenker. In addition, Tom has served on several Boards of organizations focused on various aspects of the supply chain. Tom holds an MBA as a Baker Scholar from Harvard Business School as well as a Bachelor of Arts in European Business Administration, First Class Honors, from Middlesex University. Tom Schmitt on LinkedIn: https://www.linkedin.com/in/tschmitt1965/ Resources Radial: https://www.radial.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is the hype around AI in marketing justified, or are we setting ourselves up for another "tech bubble" disappointment? Agility requires not only embracing new technologies like AI, but also a fundamental shift in mindset, processes, and even organizational structure. It demands a willingness to experiment, learn, and adapt quickly to the ever-changing marketing landscape. Today, we're going to talk about how AI is poised to revolutionize marketing, from personalization and customer engagement to the very structure of the SaaS market itself. To help me discuss this topic, I'd like to welcome, Rafael “Rafa” Flores, Chief Product Officer at Treasure Data. About Rafael Flores As an accomplished technology executive and proud immigrant from Honduras, I specialize in scaling SaaS companies from startup to high-growth enterprises. My career is built on my family's deep-rooted principles: valuing education, treating others with equal respect regardless of background, and uplifting younger talent—because I was once that little boy with big dreams. Throughout my career, I have led transformative initiatives at some of the most recognized names in the technology landscape:Meltwater: Played a pivotal role in the company's successful IPO, showcasing expertise in product innovation and market readiness.Datanyze: Led strategic initiatives that culminated in a successful acquisition by ZoomInfo, enhancing data intelligence capabilities.ARM Holdings: Spearheaded innovation in Retail SDK and IoT solutions, advancing the company's technology ecosystem and driving new business opportunities. 6sense: Led all automation, data, and AI-products, fostering a culture of collaboration and inclusion, while delivering data-driven solutions that empower GTM team(s) to sell effectively.Treasure Data: Orchestrated a landmark $600M acquisition by ARM and secured record-breaking Customer Data Platform (CDP) funding. Today, I am back leading Treasure Data through a transformative era of intelligence and automation fit for scale, while returning to an organization that feels like home—rich with talent, poise, and a passion for progress. I am also a devoted father of three beautiful children and grateful for the unwavering support of my wife—a registered nurse who embodies strength and compassion. My core expertise lies in defining and executing product strategies, roadmaps, and key performance indicators (KPIs). I possess deep knowledge of CDPs, data management, privacy frameworks, and SaaS go-to-market (GTM) applications, scaling solutions for businesses ranging from agile SMBs to Global 2000 enterprises. Rafael Flores on LinkedIn: https://www.linkedin.com/in/ref2019/ Resources Treasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions.My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, and there is surely never a dull moment.Today we’re going to look at how marketing and communication execs are responding to the latest developments, plus the role of AI in both hiring and job seeking.To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. Sue Keith on LinkedIn: https://www.linkedin.com/in/suekeith/ Resources Landrum Talent Solutions: https://www.landrumtalentsolutions.com This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What happens when your best sales strategy from a year ago is now driving customer attrition instead of acquisition? Agility requires brands to rethink how they create consumer value in real time, especially when traditional strategies no longer work as consumer behavior shifts unpredictably. Today we’re going to talk about driving sales growth amidst economic uncertainty—something every brand leader is trying to figure out right now.To help me discuss this topic, I’d like to welcome Chris Cubba, Chief Revenue Officer at Snipp. About Chris Cubba Christopher Cubba is a seasoned executive with over two decades of expertise in the loyalty and promotions industry, focusing on the CPG, Retail, and Technology sectors.In his previous agency, Cubba was pivotal in scaling the business through its private equity transaction in 2016 and its eventual acquisition by a strategic buyer in 2021. Currently serving as the Chief Revenue Officer at Snipp, Christopher oversees the sales, strategy, and customer success teams.His deep industry knowledge, coupled with a passion for delivering impactful data driven results, has made him a trusted partner to companies aiming to expand their customer base and strengthen brand loyalty. Chris Cubba on LinkedIn: https://www.linkedin.com/in/cubba/ Resources Snipp: https://www.snipp.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If Google sent you zero traffic tomorrow morning, would your P&L still be breathing by lunchtime? Agility requires re-engineering your revenue model at the speed of AI.Today we’re going to talk about how AI chatbots are siphoning off audience attention—and what forward-thinking publishers can do about it instead of panic-refreshing their analytics dashboards. To help me discuss this topic, I’d like to welcome Sean King, Chief Revenue Officer and GM of Media & Entertainment at Veritone. About Sean King Sean King is the Chief Revenue Officer & GM, Commercial at Veritone, leading all sales and marketing activities for the organization in addition to overseeing Veritone’s Commercial division, including SaaS technologies and managed services. With a keen ability to drive growth and operational excellence, Sean has played a pivotal role in scaling Veritone’s AI-driven solutions. His leadership was instrumental in establishing Veritone Licensing as North America’s premier AI-powered content licensing firm and in guiding Veritone One to become a top AI-driven audio and influencer advertising agency before its successful divestiture in 2024. With over 20 years of experience in sales management, technology operations and strategic partnerships, Sean is passionate about optimizing business operations, unlocking new opportunities and applying AI and synthetic media to drive innovation. Sean King on LinkedIn: https://www.linkedin.com/in/ryansteelberg/ Resources Veritone: https://www.veritone.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Are brands prepared for a consumer base that's simultaneously more confident and more cautious? Agility requires not just reacting to current consumer behavior but anticipating the shifts to come. It also requires a deep understanding of the nuances within different consumer segments, particularly as generational behaviors diverge. Today, we're going to talk about the evolving landscape of consumer confidence, especially among Gen Z and Millennials, and what this means for brands navigating the current market. To help me discuss this topic, I'd like to welcome, Eric Miao, Chief Strategy Officer at Attentive. About Eric Miao Eric Miao on LinkedIn: https://www.linkedin.com/in/eric-miao-62313b9/ Resources Attentive: https://www.attentive.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Are most brands still designing customer journeys, or are they just trying to keep up with where their customers are leading them? Agility requires a willingness to meet your customers where they are—not just where you wish they’d convert. In an era where the consumer journey can begin and end on a social platform or anywhere in between, brands must be fluid enough to engage meaningfully across channels while still connecting the dots behind the scenes. Today we’re going to talk about the changing consumer journey and why a connected ecosystem that includes social commerce, audience targeting, and measurement is now table stakes.To help me discuss this topic, I’d like to welcome Janna Navarro, VP, Brand & Media Strategy at Wpromote. About Janna Navarro Janna has two decades of experience spearheading brand evolution across sectors such as automotive and quick-service restaurants. As VP of Brand, Media & Consumer Strategy, she leads with an integrated approach to digital-first marketing. Before Wpromote, Janna led teams at CPB, collaborating with brands like Domino’s Pizza to leverage data-driven decision-making and new media. Her experience also includes working with GM on its Cadillac EV line. Janna Navarro on LinkedIn: https://www.linkedin.com/in/jannatopolewski/ Resources Wpromote: https://www.wpromote.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company