The Agents of Change Digital Marketing Podcast

If you're like most small businesses, you've seen your Facebook reach and engagement plummet recently. That's due to changes Facebook recently made. Is it even worth being on Facebook anymore? Is it worth your time and resources? To answer that question, we're going to speak with Mari Smith, possibly the most recognized Facebook marketing expert on the planet, to uncover what you can be doing to improve your engagement and generate more leads from Facebook. http://www.themarketingagents.com/41

With the search engines providing more personalized results, and everyone carrying a mobile device around with them, Local SEO (search engine optimization) is more important than ever for small businesses. In this episode, Local SEO expert , Nathan O'Leary of Mainely SEO, breaks it down for us. He shares how you can make small changes to your website and directory listing to get big results, and take on your biggest competitors! Drive more qualified leads to your site and build your business by optimizing for local search. http://www.themarketingagents.com/040

Networking is how we make connections, generate referrals and build our business, whether online or off. However, the very thought of networking chills some of us to the core. How can we get better and get out there to make these connections? And which offers a better ROI for small businesses? To find out, we brought in Susan Baroncini-Moe, author of Business in Blue Jeans, who knows her way around a conference and social media. http://www.themarketingagents.com/39

Today we talk to two members of the Social Media Club at Catherine McAuley, an all-girls Catholic high school in Maine. What we uncover is not just how to market to teens and tweens, but how to use social media to reach and engage any audience, regardless of their age. http://www.themarketingagents.com/38

This week we talk about something that is critical to your online success: your email list. While social media gets all the attention, your email marketing is what drives traffic, leads and sales for your small business. That's why we asked Heather Jackson of Constant Contact about how we can build our list, get our emails delivered, opened and read, and most importantly, how we can generate more business from our email list. All that and more in this week's episode of The Marketing Agents Podcast. http://www.themarketingagents.com/37

Sometimes you can have everything in place: you've got a website, your active on Facebook and other social media platforms, you've got an email list, but things still aren't clicking. Is your mindset to blame? This week, we bring in Jeremy Frandsen from Internet Business Mastery to talk about the importance of mindset to your success. Jeremy's been wildly successful helping entrepreneurs create the life they want to live, and he's here to share some of his best secrets with you. http://www.themarketingagents.com/36

WordPress isn't just a blogging platform, it's a publishing platform. And with the right plugins, you can multiply the reach and power of your WordPress website and blog. However, many small businesses don't know which WordPress plugins are worthwhile and helpful. That's why we asked Syed Balkhi, web marketer and tech guru in this week's episode of The Marketing Agents Podcast. http://www.themarketingagents.com/35

Guest blogging--when done right--is a great way to get in front of a new audience, create engagement, drive traffic back to your website and build your business. But how do you get these guest blogging gigs, and how do you make the most of them? In this week's episode of The Marketing Agents Podcast, Kristi Hines stops by to share how she got started in guest blogging and how it helped her reach a wider audience. http://www.themarketingagents.com/34

Do you find social media marketing overwhelming? Do you wish there was an easier way to create, promote and measure your social media marketing? This week, Andrea Vahl, co-author of Facebook Marketing All-In-One for Dummies and social media consultant and speaker, stops by to share some of her favorite tools for speeding up your social media marketing. http://www.themarketingagents.com.com/33

How would you like to have influential bloggers in your industry share your blog posts with their audience, driving quality traffic to your site? Awesome, right? Well, in this week's episode, Michael Stelzner of the Social Media Examiner shows us step by step how to make this happen. http://www.themarketingagents.com/32

Jaime Tardy is the founder of The Eventual Millionaire, a weekly podcast where she interviews millionaires on how they got where they are. Today she joins us on the other side of the mic to talk about how she used her podcast to build and engage an audience, build her career, and ultimately land a book deal. If you've been looking for ways to market your business through content, but don't like to write or blog, this is the episode for you. http://www.themarketingagents.com/31

In this episode we talk to Laura Fitton from Hubspot--aka @Pistachio--about how you can use inbound marketing tactics to generate more online leads. Laura talks about how to best use Twitter, Facebook, and other inbound methods to build your list and grow your company. http://www.themarketingagents.com/30

Sugarloaf Mountain in Maine does a great job using social media to engage their fans and attract more people to ski the mountain. Today we talk to their Director of Marketing, Ethan Austin, on how they use social media to engage their audience and build their business. You'll hear great tips and be inspired to take your business to the next level. http://www.themarketingagents.com/29

Membership sites allow you to create a community around your business or passion, build a loyal audience, and create a recurring revenue stream for additional profits. In this week's episode of The Marketing Agents Podcast, Stu McLearen, founder of Wishlist, stops by to show you how you can get started with your own membership site. You'll discover the benefits, how to get started, and how to build your own membership site. http://www.themarketingagents.com/28

There are two major hurdles that most small businesses struggle with when it comes to their marketing…online or off. One is technical, and the other has to do with the fear of communication. In this week's episode, Robert Middleton of Action Plan Marketing helps us overcome both of these hurdles. Plus, we talk about how to develop effective knowledge-based products. Be sure to check out this action-packed episode! http://www.themarketingagents.com/27

A great way to reach new customers, establish your expertise and build your business is public speaking. Whether you are already doing presentations, or the very idea makes your stomach lurch and your heart go cold, you'll want to listen to this week's interview with Pat Flynn. Pat's a great public speaker who will walk you through the process of preparing to give presentations that will engage your audience and bring you business, whether your goals are lead generation or paid speaking gigs.

Facebook recently admitted that companies will have even less organic engagement going forward…and recommended marketers prepare to buy ads, and lots of them! As luck would have it, The Marketing Agents just interviewed Facebook advertising guru Jon Loomer on how small businesses can use and maximize their results on Facebook with advertising. If you've been looking to reach more people on Facebook, this is the episode for you! http://www.themarketingagents.com/25

Rick Calvert is the CEO and co-founder of NMX (the artist formerly known as Blogworld), and in that role he's seen all the changes in the industry since 2007 and before. The evolution of blogging. The rise and fall and rise again of podcasting. The emergence of social media platforms. The changing opinions of how often you should create content for your social platforms. If you are a small business or marketer, you'll want to hear what Rick has to say about where he sees the industry heading in the next year, and how it impacts you. http://www.themarketingagents.com/24

People buy from people they like. We know this from experience, from the research, and in our hearts. If you and your company are more likeable you'll get more customers, more loyalty and more business. Today, Dave Kerpen, author of Likeable Social Media stops by to share how you can become more likeable and grow your business through likeable social media activity. http://www.themarketingagents.com/23

Looking for great social media tools that will increase your productivity, extend your reach, and help you build your business? Today, Ian Cleary from RazorSocial drops by to share his top 10 list of social media tools you can't live without. Whether you're blogging, tweeting, updating your Facebook page or curating content to build an audience, Ian's got the best tools to help you get more done in less time. http://www.themarketingagents.com/22

Learn how to develop the freedom you crave by using social media to build your audience and create multiple streams of income. Natalie Sisson achieved all that and more as the Suitcase Entrepreneur, and she shares her life lessons in this week's episode. http://www.themarketingagents.com/21

LinkedIn is a powerful tool for networking, prospecting, reputation management and reaching more of your ideal customers. Yet so many small businesses ignore it's reach in favor of Facebook or Twitter. Discover how your small business can leverage the power of the world's premier social platform for businesses, how you can create an irresistible profile, get the most out of LinkedIn groups, and whether you should upgrade to the Premium LinkedIn with Linkedin expert Stephanie Sammons. http://www.themarketingagents.com/20

Do you know how to measure your social media activity, and see if it's all worth it? If not, you're not alone. Many small businesses have no idea how to set goals and measure the time and results they get from social media. That's why we asked Nichole Kelly, author of How to Measure Social Media and CEO of Social Media Explorer, to show us how, in this week's episode of The Marketing Agents Podcast. http://www.themarketingagents.com/19

The Saco Drive-In was at risk of going out of business. New movies were being released in digital format, requiring a nearly $100,000 investment in a digital projector. However, Honda's Project Drive-In was going to provide the needed projectors to five drive-ins around the country. Ry Russell, one of the owners of the Saco Drive-In went to work, leveraging social media to get the word out. Hear how he used social media to save New England's oldest drive-in in this episode of The Marketing Agents Podcast. http://www.themarketingagents.com/18

It's time to start marketing less and selling more. It's time to stop pitching yourself, and start positioning yourself as the go to resource for your ideal customer. So says Joe Pulizzi, the founder of Content Marketing Institute and Content Marketing World. Joe is a content marketing evangelist, and he's here to show you how small businesses can win with content marketing. By creating content that focuses on your target audience's biggest problems and solving them. You'll discover how to create a content marketing mission statement, how to uncover your niche, and how to own your content platform. If you want to reach more customers but don't feel you can take on any additional marketing, this episode is for you. http://www.themarketingagents.com/17

In a new feature on The Marketing Agents Podcast we'll be talking to real people about their own success stories using search, social & mobile to reach their ideal customer. Today we talk to David A. Pride who started the I Love Christmas page on Facebook and build a community around it. Discover how he did it and how you can build your own thriving community. http://www.themarketingagents.com

There are 70 million users on Pinterest, and more than 1/2 million businesses. If you're selling online, traffic from Pinterest spend 60% than Facebook users, and 22% conversion rate. Whether you're B2B or B2C, Pinterest can help increase your online visibility, drive more qualified traffic to your site, and help you generate more revenue. Cynthia Sanchez of Oh So Pinteresting shows us how. http://www.themarketingagents.com/15

In this episode of the Marketing Agents Podcast, Jason Falls of The Social Media Explorer blows apart the myth that you can't sell in social media. He also shows you how you can measure your results for all of your social media activities. Plus, dirty words. http://www.themarketingagents.com/14

Social media can be the secret weapon for small businesses, allowing them to build loyalty and make deeper connections with their customers. However, most small business owners don't know how to bake social media into their regular marketing activities. In this episode, social media author and consultant Jeff Korhan joins us to show how small business owners can use social media in all aspects of their business. http://www.themarketingagents.com/13

Shama Kabani is a well respected and sought after presenter on social media marketing for small business. In addition, she's the author of The Zen of Social Media Marketing. In this week's episode of The Marketing Agents Podcast, we break down how small businesses can use social media to build credibility, generate buzz and increase revenue. http://www.themarketingagents.com/12

By 2014 more than half the world's Internet traffic will be delivered to a mobile device…are you ready? In this week's episode we talk with mobile marketing expert Greg Hickman of Mobile Mixed. He talks about different approaches to mobile websites and which is best for YOUR company, how mobile is changing the way email is read and experienced, mobile apps, text messaging and more. Whether you're a mobile marketing newbie or a seasoned pro, you're going to walk away from today's interview with a much better grasp of how to move forward with mobile. http://www.themarketingagents.com/11

Do you ever find yourself thinking there's just not enough time in the day? Or there are certain tasks in running your business that you hate doing, or you aren't very good at, or that you shouldn't be doing any more because they're keeping you from growing your business? If that's the case, a virtual assistant may be your ticket to freeing up your time and succeeding with your business. This week Chris Ducker stops by and walks us through how you can find and get started with a virtual assistant to free you up to do the work that matters. http://www.themarketingagents.com/10

There's actually two main topics we cover in episode 9 of The Marketing Agents Podcast: how you can create a business blog that generates leads and customers, and how you can easily create additional streams of revenue with knowledge-based products. Denise Wakeman, online marketing consultant, shows you step by step how to turn interviews, articles, and just about anything else you've created into knowledge based products that can be used to generate leads or revenue. For the show notes, visit http://www.themarketingagents.com/9

Chris Brogan shares how to build you business by playing to your strengths, developing a platform, and owning the inbox. We talk about bravery, moving from free to paid content, and what comics we're reading from Marvel. All that and I've got a special offer for you. Check out the show notes at http://www.themarketingagents.com/8

Have you ever wondered if you can really grow your business through content creation? Michael Stelzner is the founder of Social Media Examiner and author of the book Launch: How to Quickly Propel Your Business Beyond the Competition. Mike has used content creation to launch several successful businesses, conferences, books and a podcast. In this week's episode he shares with us the secrets of how your business can create valuable content that will attract an audience and build your business. From fire starters to different types of content fuel, you'll discover how to grow your business by creating the right type of content. Bonus this week: get an amazing deal on Mike's Social Media Success Summit! Check out the show notes at http://www.themarketingagents.com/7 for more info.

Podcasting is a powerful way to attract an audience, establish your expertise and build your business. John Dumas, who runs the wildly successful podcast The Entrepreneur on Fire, shows you how with step-by-step actions you can take. He shares an amazing amount of online resources to help you launch your successful podcast, which you can find at the show notes: http://www.themarketingagents.com/6

If you're looking to grow your business online, you shouldn't be focused on the latest Twitter tricks or SEO hacks, argues Social Trigger's founder Derek Halpern. Instead, you need to focus on the psychological triggers that will get people to share your content with their networks. You need to differentiate yourself, get your content shared, and build your email list. Derek shares with you how he used these strategies and more to grow Social Triggers into a successful business. http://www.themarketingagents.com

Today we welcome Jay Baer to the show, where he discusses how businesses can become invaluable to their ideal customers. He talks about the shortcomings of SEO and online visibility, radical transparency, and how we our battle for people's attention against their friends and family. If you're looking to become invaluable to your customers and clients, Jay's got the answers in this episode of The Marketing Agents Podcast. http://www.themarketingagents.com

One thing almost every small business and entrepreneur wants more of is leads and business. In this episode, Michael Port, best selling author of Book Yourself Solid, joins us to talk about how you can get all the business you can handle. He shares how to identify your best customers, and which ones you should walk away from…even fire! You'll learn about personal branding and creating knowledge-based products to grow your business.

Facebook is the world's most popular social network…so why do so many small businesses and entrepreneurs fail at it? In this episode, Amy Porterfield, one of the world's leading experts on Facebook marketing and list building, stops by to share her secrets for building your brand on Facebook. We'll discuss building your fan base, getting them to subscribe to an email newsletter, and turning likes into leads.

YouTube has over 1 billion unique visitors every month, making it a critical piece of a small business's marketing plan. In the inaugural episode of The Marketing Agents Podcast, James Wedmore walks us through the process of making and promoting videos on YouTube for maximum effect.

Welcome to The Marketing Agents Podcast! If you're a small business owner, entrepreneur, or marketer, looking to increase your online visibility, drive more qualified traffic to your site, and convert that traffic into leads and business, this podcast is for you. We'll be talking about search, social and mobile marketing--the three most important components of digital marketing today--and how you can master each one. Rather than pretend I had all the answers, I'm interviewing marketing experts from around the world in this podcast…thus The Marketing Agents. We'll have guests like Chris Brogan, Derek Halpern, Amy Porterfield, Michael Port, Chris Ducker, Jay Baer and more, all sharing their best tips and tricks to help you succeed.