The Agents of Change Digital Marketing Podcast

Have you been considering a podcast to reach more prospects? Build your platform? Generate leads and additional streams of revenue? Shea Gunther has a successful niche podcast with a growing audience and great relationships with his sponsors. Find out how to get started, build an audience, and find sponsors for you podcast in this week's episode! http://www.themarketingagents.com/91

Do you have a strong desire to write a book but aren’t exactly sure where to start? Are you trying to decide whether self publishing or a larger publishing house is the best option for you? Unsure of where to even start with the basic writing process? 81% of Americans feel they have a book in them just waiting to be written. Sadly, the process overwhelms many and the books never get written. But there are people and resources that can help you through the process and guide you not only through the writing process but the task of building your platform of future customers, marketing and building your brand and credibility. Rich Mintzer is a professional ghost writer who has helped many aspiring authors reach their goal of bringing their stories to print. His talent and expertise in writing and publishing books have generated sales and brand exposure for companies and individuals alike. http://www.themarketingagents.com/90

Are you one of those lucky people with a knack for spotting the next up and coming trend? Have you got a great idea but aren’t sure exactly what to do with it? Websites and blogs can not only give you a creative outlet to share your ideas, but you can make money from them, too. Once you figure out what your niche is and who the audience is that you’re trying to reach, you need to figure out how to monetize that to ensure all this hard work pays off. And then when the fad fades or your interest moves on to something else, what do you do with the successful site that you’ve created and spent so much time building up? Chrystie Vachon has successfully launched, built up and sold for profit multiple websites in the financial and pop culture lifestyle spaces. Her gift for trendspotting, coupled with her content marketing and social skills, have made her a successful and savvy entrepreneur. http://www.themarketingagents.com/89

Maybe your small business is doing well, but you just seem to be lacking something that will take it to the next level. Maybe a mentor can help you out. Imagine having an inside track to some of the greatest minds in business today, and the ability to ask them for some of their secrets to success. It may be easier than you think. Mentoring is a fantastic resource that can help change your life by providing you with the best business training and entrepreneurial education tools and building mutually beneficial sustainable relationships. 0 0 1 136 778 flyte new media 6 1 913 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; mso-bidi-font-size:10.0pt; font-family:Arial; color:black;} Clay Clark launched the online mentoring website, Thrive15, with the goal that every entrepreneur and business person can have a mentor in their pocket who is their own success story. Clay enthusiastically shares how he got some of the most influential and respected minds in business to share their stories and advice with him, and encourages you to do the same. http://www.themarketingagents.com/88

Crowdfunding is more than just begging, or asking nicely, for money to assist with financing your next project. There’s a certain finesse that you need to attribute to your campaign in order to be successful. You need to learn how to successfully market your campaign, but instead, try thinking of how to do that from the bottom up. The most important part of any successful marketing campaign is to nail down exactly who your audience is, versus trying to connect with everyone. Once you figure out who your “tribe” is, you need to start a buzz that garners their interest months before you even launch your crowdfunding campaign. As a crowdfunding expert, Clay Hebert helps people fund their dreams, having assisted over 100 entrepreneurs raise over $25 million for their projects. In this show, Clay shares some of his “hacks” and strategies for running not only a successful crowdsourcing campaign, but also setting up an effective “pre-campaign” to set you on the road to reaching your funding goal. http://www.themarketingagents.com/87

If you’re like the large majority of people spending a great deal of time on social media platforms such as Twitter and Facebook, why not consider using them as an advertising tool for your business as well? Digital platforms like Twitter and Facebook make tailoring your advertising content to a specific audience easy and direct. The key is in knowing how to customize your advertising to find just the right people that are going to engage and be interested in your content. By learning a few simple techniques, you can pinpoint the exact audience you need to get your message in front of the people who are most likely to make a buying decision for the products or services that you’re offering. Charlotte Redmann helps savvy brand managers expand their marketing efforts using her vast skills and experience in social media and digital marketing. Charlotte was the first person hired to the internal digital media team at Beam Suntory, and led the digital efforts for Pinnacle Vodka, Skinnygirl Cocktails and Cruzan Rum. http://www.themarketingagents.com/86

Learning how to successfully network, close a deal or even impress a prospective date takes finesse, strategy and confidence. But learning how to do all of that and maintain a personal authenticity is the key piece in the puzzle. Confidence is not simply achieved from name dropping and talking cool, that’s just a mask. Nonverbal communication goes a long way when it comes to exuding your confidence, such as how you carry yourself when you enter a room, and turning all of the attention on you. Jordan Harbinger has made a career out of being charming and teaching others how to be, as well. Listen as he shares his vast knowledge and experience to help you become confident, successful and command the attention that you deserve, whether it be in your professional life or your personal life. http://www.themarketingagents.com/85

Have you ever been to a networking event and witnessed someone truly working the room with such ease that it left you feeling envious? How about just wishing you were better at starting up conversations with people in general? With the right tools you can learn how to leverage the power of social dynamics and psychology and use this to gain the respect of your peers, win friends, excel at networking and maybe even get the girl of your dreams. Jordan Harbinger started a career as a lawyer before becoming a social dynamics expert. He is the owner and co-founder of The Art of Charm, a dating and relationships coaching company and the co-host of Pickup Podcast, a relationship advice and social dynamics talk show. (This is part one of a two-part interview) http://www.themarketingagents.com/84

We’ve all wished at one time or another that we could read people’s minds in order to understand them better. But since that’s unlikely to happen in the near future, how else are we supposed to uncover the secrets of human behavior? The message and impression that we give off dictates the type of clients and prospects that we attract. When we learn how to weed out the clients that aren’t a right fit for us, we’re able to choose our own clients versus letting them choose us. Roderick Russell is a professional sword swallower, mind reader, stage hypnotist and speaker, who is driven by a desire to help others discover their own inner remarkable. http://www.themarketingagents.com/83

Trying to come up with new content on a regular basis can become a frustrating task, especially considering how many outlets there are these days to provide content for: blog posts, podcasts, Twitter, Facebook, LinkedIn, YouTube...the list goes on. Figuring out how to creatively repurpose some of your own content can be the key to not only invigorating new life into your work, but also giving you more bang for your buck. Once you realize it’s not about how much content you can create but rather about doing more research, polishing it more and then promoting it more using some creative techniques, you’ll find that taking one recent presentation that you created can actually provide you with material for a blog post, a podcast, a few Twitter posts and more. Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communication firm in Chicago. Gini is an author, blogger, speaker and proven authority on such topics as creating content, building an online community and developing an online reputation, and is one of the top rated communication professionals on the social networks. http://www.themarketingagents.com/82

We're back with more from Emily Best! In this week's episode we dive deeper into how to create a successful crowdfunding campaign. But asking for money to help fund your project is so much more involved than you might think, if you want your campaign to be successful. And isn’t that the whole point? When you figure out who your target audience is, and how to best identify with them, that’s when your campaign will gain momentum. Emily Best is the CEO of Seed and Spark, the most effective crowdfunding platform in the world. Through launching her own crowdfunding campaign, Emily learned valuable lessons - sometimes the hard way - of what works and what doesn’t, and out of this experience Seed and Spark was born. http://www.themarketingagents.com/81

Begging for money - or soliciting contributions - has been a time honored tradition most commonly identified by organizations such as public radio stations, non profits and even churches. Fast forward to the modern day spin on this and you’ve got crowdfunding. Crowdfunding - in a nutshell - is simply a way to solicit contributions in small amounts via the internet. But asking for money to help fund your project is so much more involved than you might think, if you want your campaign to be successful. And isn’t that the whole point? When you figure out who your target audience is, and how to best identify with them, that’s when your campaign will gain momentum. Emily Best is the CEO of Seed and Spark, the most effective crowdfunding platform in the world. Through launching her own crowdfunding campaign, Emily learned valuable lessons - sometimes the hard way - of what works and what doesn’t, and out of this experience Seed and Spark was born. http://www.themarketingagents.com/80

You've got digital marketing questions, we've got digital marketing answers! It's our first ever mailbag episode. Questions from you, our listeners on how to drive more search engine traffic, how to use digital marketing to beat the competition, how to separate yourself from the competition, and more! If you've got questions about your own business and marketing, let us know at http://www.themarketingagents.com/contact http://www.themarketingagents.com/79

If you’ve ever been to a conference or presentation, you know that not all speakers have the gift of being able to really engage their audience. What is it that makes some speakers have an edge over other speakers, and how can you get that edge for yourself? The brain is designed to think and remember in terms of stories. By being an effective storyteller, you can not only make your point hit home harder, but it will also be more memorable to your audience. By learning new ways to tell your stories, such as personalizing them and making them relatable to your audience, you can engage them in ways that will make your message more memorable. David Lee is an author, speaker and founder of HumanNature@Work. He helps organizations on topics related to leadership, communication and customer service, using his innovative and powerful storytelling techniques. http://www.themarketingagents.com/78

Are you looking for a new way to reach and engage your audience? The answer may be a podcast. In this episode, Jared Easley shares some of his tactics on how to build a successful podcast to grow your business. http://www.themarketingagents.com/77

Whether you’re writing blog posts, scripts for videos, or preparing podcasts, Ann Handley’s tips will have you creating more valuable content for your audience, attracting more traffic, and generating more leads at your site. http://www.themarketingagents.com/76

Why does someone buy from you? Why do they visit your website? Click on a link? Fill out your contact form or pick up the phone? If you understood what makes visitors at your website tick, you could greatly increase your conversion rates and generate more business. To help us understand our site visitors more, we’ve brought in Andy Crestodina, strategic director of Orbit Media, to share some amazing neuromarketing tactics that will directly improve your business’s bottom line. http://www.themarketingagents.com/75

When most people think about Instagram, they think about sharing over saturated moments of their life with friends. When marketers think about Instagram, they think about a popular social media platform where they can share pictures and quotes…in picture form. Today we’re going to be talking with John Kapos—aka Chocolate Johnny—who’s going to dig a bit deeper into the platform. He’ll share how he uses not just photos, but the comments, hashtags, direct messages and group messages to build awareness and loyalty for his product. If you want to uncover the secret power of Instagram, this episode is for you. http://www.themarketingagents.com/74

There’s no question that video is a critical marketing tool, from raising our online visibility, to improving our SEO, to driving more qualified traffic, and generating leads and sales. But not everyone has an unlimited budget for Hollywood-level production values. How can you create engaging, effective videos with a limited budget and with limited time in the day? Well, we brought in the DIY Video guy himself, Caleb Wojcik, to share his secrets on how you can build your business with video, without breaking the bank. http://www.themarketingagents.com/73

In this week’s episode we’re going to be focusing on what you can do to improve your own search engine visibility by getting more inbound links. To do that, we’ve brought in an expert on inbound linking, Brian Dean from Backlinko.com. If you want higher search engine rankings and more inbound links and traffic, be sure to listen in! http://www.themarketingagents.com/72

You know that Pinterest can increase online visibility and even improve a company’s search engine optimization. You know it can drive tons of qualified traffic. So why aren’t you using it? Maybe you feel it’s not right for your business—either because you’re b2b or your in the service industry. Or maybe you feel like there’s just not enough time in the day. Well, today we’ve got Pinterest marketing expert Vincent Ng to share with you how Pinterest can work for any type of business, how you can get started on Pinterest, and even how you can manage your time on Pinterest. If you’re looking for more traffic and want to generate more leads, you’ll want to hear what Vincent has to share about Pinterest. http://www.themarketingagents.com/71

Are you looking for new ways to find new customers and clients? LinkedIn is a powerful tool for prospecting, especially for B2B companies. In this week’s episode we’re forgoing the typical Q&A format, and I’m going to be sharing with you some of the best ways you can find new prospects, warm cold calls, and build your sales process using LinkedIn. http://www.themarketingagents.com/70

This week we’re talking to Mike Ambassador Bruny about how to build your own brand, whether you work for yourself or are part of a bigger organization. He’ll share with us some of his own techniques and tools that will help you get recognized both online and off. http://www.themarketingagents.com/69

How would you like to write proposals that generate business? What if you had a blueprint for writing proposals that got your prospects to buy from you 80% of the time? Well, our guest this week, Jason Swenk, has a process that will help you do just that. So if you’re looking to close more of the business you propose to your ideal customers, you’ll want to check out this week’s show. http://www.themarketingagents.com/68

Do you ever struggle in your business with what to do next? Where to put your focus? Or do you find that your marketing efforts are missing the mark? If so, you probably need to create an avatar for your business. Today we’re going to talk to marketing and podcasting all-star John Lee Dumas all about Jimmy—the avatar for his Entrepreneur on Fire podcast. You’ll discover how to create your own avatar and greatly increase the effectiveness of your own marketing. http://www.themarketingagents.com/67

Have you ever considered writing a book to help grow your business or build your brand? But you’re still just thinking about it? Well, that’s something you and I have in common, which is why I asked copywriter and ghost writer Julie Ann Eason to come on the show this week and help us get our books written, published, and read! If you know that a book can help you get paid speaking gigs, generate business, and build your brand but you haven’t written it yet, this episode is for you. http://www.themarketingagents.com/66

How’s your conversion rate? Are you getting enough of your site visitors to sign up for your email newsletter? Download your white paper? Fill out your contact form? Well, to help you up those numbers and increase your conversion rate, I invited user on boarding expert Samuel Hulick to this week’s episode to share with us some of his techniques to get more people on board with what you have to offer. If you want to turn more visitors into prospects and customers, you’ll want to hear what Samuel has to say. http://www.themarketingagents.com/65

As Google looks to deliver more relevant results and as more of us use mobile devices for search, local SEO is becoming more and more important to businesses looking to generate more leads and business. In this week's episode you’ll learn how to make sure that your site appears as a top result when your ideal customer turns to Google...or Siri. Andrew Shotland is an expert in Local SEO and he'll share with you what you need to do to optimize your site for local search. http://www.themarketingagents.com/64

Having a list of opt-in email subscribers is critical to all businesses, but how do you start one from scratch? What are some of the techniques that will get your site visitors to give you their email, and how do you keep them engaged? How often do you educate, and how often do you sell? What's the role of auto-responders in email marketing? All these questions and more will be answered by marketing expert Daniel Faggella in this week's episode of The Marketing Agents Podcast. http://www.themarketingagents.com/63

Every day we use our phones. We use them to get directions, check the weather, catch up on sports or news, make calls, play games, take pictures, check emails, tweet, Instagram, Faceook, check out a website…the list goes on and on. Yet as business owners we’re so often immobile in our attempts to be mobile friendly. So today I invited Jamie Turner, mobile marketing expert, to share his secrets for how YOU can get started with mobile marketing and start reaching more of your ideal customers. It’s not that difficult, and with today’s conversation, you’ll have a blueprint on how to begin. http://www.themarketingagents.com/62

Twitter is a powerful place to build influence, attract more of your ideal customers, and drive qualified traffic to your site. So why aren't you taking advantage of it? In this week's episode, Mark Schaefer, author of four best selling marketing books including the Tao of Twitter, shares with us some of the best ways to connect with more of the people who will build your business. You'll walk away with an understanding of how to use Twitter lists, how and when to use Twitter ads, and how to uncover your best customers with Advanced Search. http://www.themarketingagents.com/61

Many small businesses overlook speaking opportunities as a way to reach new audiences, engage prospects, and generate more leads and sales. In today's episode we talk to Hugh Culver who has been helping speaker succeed with a framework for amazing presentations. Learn what to do, and some deadly mistakes that will destroy the trust your audience has in you. http://www.themarketingagents.com/60

Facebook used to be a magical place where small business could reach and engage an audience for free, but lately it's just become a nearly empty auditorium where only a fraction of fans can even see our posts. Is it still worth using Facebook as a platform? To answer that question, and see how we can get more out of our Facebook investment, we bring in Facebook expert Rick Mulready. http://www.themarketingagents.com/59

Have you ever wondered how many people actually click the paid ads on webpages? Just ask a company like Google who counts around 97% of their revenue from paid ads. Learning how people search on the web is key to building a successful business. By choosing the correct ad words and using “high commercial intent queries”, you can target the specific type of people who want to buy your product, increase your “click thru success rate”, and grow your business. Larry Kim is the founder and CTO of WordStream, and provides internet consulting services as well as leads a team that develops and sells software for search engine marketing automation. He is the guru of helping businesses cherry pick the best keywords to target ads that fit exactly what they’re selling. http://www.themarketingagents.com/58

Do you feel that Instagram is fun little app for taking pics, adding cool filters and sharing with your friends, right? But what if you could turn that mobile app into a lead generation machine, attracting tons of passionate customs? Well, Sue B. Zimmerman did! And in today's episode she's going to share with us just how she did it, and how you can do it too, no matter WHAT business you're in. http://www.themarketingagents.com/57

Pandas and Penguins and Hummingbirds - oh my! The world of SEO is ever changing and evolving. We are a world that searches in question form, not just with simple keywords. Google is constantly upgrading their algorithms to determine a website’s relevance. As a result, you need to stay up to date so that you, like Google, can anticipate a searcher’s needs. Mobile accessibility is also key in separating the big dogs from the rest of the pack. Today we talk to Search Engine Land's Monica Wright who will share her strategies for creating content that ranks well and attracts your ideal customers. http://www.themarketingagents.com/56

Using Facebook to help build your business brand is more than just getting “likes” on your page. But how do you take those “likes” and turn them into a true business asset? By using 6 key elements when setting up your Facebook business fanpage, you can actually use this social media platform to drive engagement, capture emails and generate sales for your business. These elements have returned an incredible increase in conversion rates, which in turn means more revenue for your business. Nathan Latka, CEO of Heyo, has become the “go to” guy for Facebook fanpage building. He’s devised a 6-step matrix for helping businesses double their email lists with Facebook campaigns and contests. These lists then become an asset that these businesses have no matter where they go in the future. http://www.themarketingagents.com/55

You know that content is important to building your business, but you're not sure how to start, or which content is right for your audience. In this week's episode Jon Wuebben shares his secrets for creating content that makes a difference for small businesses. http://www.themarketingagents.com/54

Building an audience is critical to your online success. That's why we're talking to audience hacker Jonny Andrews, who's going to share his three step process for building an audience. A lot of this week's episode is going to be around building an audience for a book launch, but even if you have no plans to write a business book or the next great American novel, you're going to get tons of great information out of today's episode. http://www.themarketingagents.com/53

If you've ever felt limited in your revenue opportunities in your business, you'll want to check out today's episode. Jon Goodman was a top rated personal trainer who quickly reached his earning potential. After all, there are only so many hours in the day and only so many clients you can handle. Jon turned to Internet marketing and created new ways to generate income and scale up his business. Along the way he learned fascinating techniques on how to influence influencers and a unique approach to blog comments. You'll definitely want to check out Jon's journey, and use some of his techniques to grow your own earning potential. http://www.themarketingagents.com/52

Did you know Google Hangouts and Hangouts on Air (HOA) can help you build an audience and increase your online visibility? Or help you build valuable relationships when you're not face-to-face with someone? If not, then you're not alone. A lot of small businesses don't know how to use Google Hangouts or even how they can connect their existing Google Plus page to YouTube. By setting up a Hangout in Air and sharing your broadcast of the video, you can boost engagement and find more ways to interact with your audience. This week we have the Hangout Helper, Ronnie Bincer, to share how you can take your business to a whole other level with Google Hangouts. http://www.themarketingagents.com/51

One of the best ways to get recognized as an expert in your industry is through personal branding, and with social media, you can accelerate and share your brand faster and wider than ever. The Franchise King, Joel Libava, stops by this week to talk about personal branding, the importance of building your own platform, and the challenges and opportunities that franchisees and small businesses see in social media. http://www.themarketingagents.com/50

Have you noticed that you're not getting the reach or engagement you used to with your Facebook business page? You're not alone. Lots of businesses and non-profits have noticed they only a fraction of their fans are seeing their updates. Like it or not, the only way to reach your intended audience on Facebook is to use targeted Facebook ads. But don't worry! Facebook advertising expert John Haydon is here this week to walk you through the do's and don'ts of Facebook advertising so you can make the most of your advertising dollar. http://www.themarketingagents.com/49

Are you a freak? Don't be offended by the question. I am, and so is today's guest, Chris Brogan. Today we're talking about freaks and how we can run better businesses. Chris always delivers great content, so I'm sure you'll get a lot out of today's conversation. http://www.themarketingagents.com/48

Visual content is one of the most powerful ways we can engage our audience, tell our story, and drive traffic to our website. Whether you're using infographics, photos or illustrations, you can instantly connect with your ideal customer if you're using the right images. In this week's episode, we talk with Donna Mortiz, who shares her secrets of creating amazing images and infographics that will help build your business. http://www.themarketingagents.com/47

For years, blogs were heralded as the most important tool in a business's online marketing toolbox. But still many small businesses struggle with content, time, and showing any type of real results. Does a business blog REALLY help generate leads and sales for a business? It does, if you do it right. And in this week's episode of The Marketing Agents Podcast, Marcus Sheridan, the Sales Lion, shares how blogging helped save his company. If you've never heard Marcus's amazing story, you'll definitely want to check it out. And even if you have, you'll want to check out the great tips and advice that he offers in how you can turn your own blog into a tool to help attract more of your ideal customers. http://www.themarketingagents.com/46

Have you ever looked at a product online, like a pair of boots, only to see those boots follow you around the Internet wherever you go? Visit NYTimes, and the boots are there. Check out your FB newsfeed and those boots are there. Go to your favorite blog and those boots are there. In fact they follow you around until you succumb. That's called retargeting, and it's within the grasp of everyone and every small business. In today's episode we're going to chat with Nick Unsworth who's going to walk us through the process of setting up our own retargeting campaign. http://www.themarketingagents.com/45

There's been a lot of speculation about Google Plus lately, Google's social media platform that ties all the different Google properties together. So we brought in Google+ expert, Martin Shervington, to discuss whether G+ should still be part of a small business's marketing plan. He has tons of great information to share with you, and I probably learned as much in this interview as I have in any other interview we've done yet! By the time he's done, you'll be ready to fire up your Google Plus and give it another ride. http://www.themarketingagents.com/44

Social media is all about relationships. However, too many brands and small businesses don't spend the time required to build those relationships. Entirely focused on ROI (Return on Investment), they completely ignore the possibilities of ROR (Return on Relationships.) To talk about ROR, we brought in Ted Rubin, who co-authored the book Return on Relationships. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. There's some great advice in this interview to help you not just REACH more of your ideal customers, but how to ENGAGE them. http://www.themarketingagents.com/43

Do you attend networking events only to come home with a handful of business cards but no real leads? If so, you'll find help in the new book Networking is NOT Working by Derek Coburn. This week, Derek shares with us how he got out of the networking event rut and instead created an insanely powerful networking group that creates leads, business and loyalty…and how you can, too! http://www.themarketingagents.com/42