The Agency Growth Podcast

Closing sales for a new coach or agency owner is hard, especially if you don't quite have a solid portfolio or a few references you can send prospects to.Every agency owner has to deal with this when they start their business. We were able to overcome that hurdle and now sales and closing clients come naturally to us.When we first started, we had to overcome a lot of objections -- now, it's easy... we just don't. But we had to build our portfolio in creative ways in order to get to that point.We'll go over a few tricks with tips we used when we first booked appointments and sales calls in our first year of business that got us the sale, including things like:Doing initial work cheaper or for free to build your portfolioBuilding consultative relationships that turn into paying customersOffering value that no one else with other clients canAnd more----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

One of the hardest things to do while starting your agency is finding your first client. As one of our most requested topics to shed light on, Cody and Jake expose how they acquired their first clients without cold-emailing, cold-calling, or running any ads.We'll talk about where we went to find clients along with the best and worst places to try to acquire new customers.We also go into some of our own internal rules for gaining new clients and becoming your niche's go-to for marketing or coaching information as the trusted source.In this episode on growing your agency, learn about how we acquired new clients from the following free sources and the dos and don'ts of prospect engagement:Facebook and social media groupsOnline forumsWriting for industry publicationsBeing interviewed on industry podcastsWorking on your own SEOPracticing what you preachBEING PATIENT----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Sometimes the services you offer are enough to acquire clients but are oftentimes not enough to retain clients, especially if the results you produce aren't immediate.Adding value to your services or working with you in general during your partnership with your client can be enough to keep them with you while your services work to produce results over time.We'll talk about a few of the things that we added to our productized services that added value to our clients without:Costing us additional dollarsRequiring more laborRequiring much effort----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Figuring out how to price the services for your marketing agency or consultancy can be tricky to do, especially when first starting out. Most people tend to undersell themselves when first starting out due to a lack of confidence in their own sales pitch and their product. We talk about how we:Priced our services in the beginning when we didn't have any clientsRealized we were underchargingRaised our pricesContinue to monitor whether we're charging too much or not enough----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Jake and Cody analyze the types of marketing or consulting services that not only work but are profitable. You want to offer high-value services that drive actual results with your clients. Clients aren't stupid; they'll eat you alive if what you offer doesn't drive results. You also don't need to offer everything and the kitchen sink.Focus on what works, even if it's just one service; your clients will see you as the specialist in that particular field. Cody and Jake only focused on SEO and Google Ads and that alone got their business to over 50 clients on retainer in just over 2 years. Listen to what they have to say on whittling down your services to the few (or one) that drive great results!----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

There is a multitude of things to consider when starting your agency; one of those things is whether you should focus on a niche or stay broad. Additionally, what niche should you focus on?We tackle the common questions, "should I focus on a niche?" and "what niche should I specialize in?". There is no right answer, but we have some food for thought when considering both of these questions.On one hand, niching down makes you more appealing to a subset of businesses and can increase your close rates and client retention. You can become the go-to agency for that niche, however, it can limit your potential for business growth in other sectors.On the other hand, going too broad increases competition and you're not as much of an authoritative source for a particular industry. You may see lower close rates and client retention.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Jake and Cody tackle everything you need to start your own marketing, consulting, or coaching agency. We're giving you a complete list of everything you should be thinking about and considering when starting your agency from having an actual plan to invoicing software and obtaining your LLC.What Jake & Cody say you need and how to get it:ComputerInvoicing SoftwareWebsite (domain, host, CMS)LLC and / or DBAA Jake or a CodyOne thing we forgot to add to the list was making sure to get your own business bank account separate from your personal one. Keep your money separate! Google the best banks for small businesses in your area and see what you find. You usually don't need an LLC or anything, just some sort of proof you operate as a business under a DBA (website, social media, etc).----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u