The Affiliate Marketing Podcast

Join Lee-Ann on this week's episode of the affiliate marketing podcast as she sits down with Paddy McGill, Head of Ecosystem at eWebinar, and Susan Kabani. Founder of Ugenie.io. Both of these amazing guests are attending the famous ELEVATE summit, and they give is a taster on what to expect from their masterclasses. The ELEVATE Summit is a virtual learning and networking event that explores where and how digital and affiliate marketers can ELEVATE their performance to grow. Make sure you grab tickets for this star-studded event via eventbrite on our website. Listen to hear more about Susan and Paddy’s background and credentials What you will learn at the ELEVATE summit Why building a community is crucial in this industry [02:00] - Listen to find out about the first meeting between Paddy and Lee-Ann [04:00] - Susan discusses her unique insight into B2B models [08:00] - Ever wondered why webinars are so successful? Paddy discusses[10:00] - Both Lee-Ann and Paddy discuss ELEVATERate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE!Send me a text with your questions

The show must go on... and we certainly are! Season 7 continues as we have another amazing guest on the show in Dustin Howes. Dustin is an affiliate management consultant, helping brands launch and run their affiliate program. Through group coaching and private consulting, Dustin teaches program managers how to recruit the right affiliates, optimize working hours, and how to take the growth of the program to the next level. Learn more affiliate marketing tips at dustinhowes.com. Who else better to discuss the big world of affiliate marketing and what this means for the industry. Lee-Ann and Dustin have an amazing discussion about the ever-changing world of affiliates and even propose a challenge to all of you affiliate managers: Try a new campaign with $200 to re/activate affiliates in their program. Anyone who takes up the challenge and reports back to Lee-Annon their results gets the chance to win a media package for their business/affiliate program.Check out some of the amazing insight that Dustin has to offer: Best tools for affiliate managers: https://dustinhowes.com/affiliate-management-software/Checklist for creating a program: https://dustinhowes.com/checklistMy training course: https://dustinhowes.com/affiliate-manager-training-course/Listen to find out more about: How to amplify your performance in the affiliate world Relationship building and its importance in the industry Why marketing has become a huge factor within a successful program [04:00] - Listen to find out what kind of discussions you should be having with your affiliates before your program[11:00] - Dustin discusses the first steps of any affiliate marketing program[16:00] - Dustin distinguishes the differences between Ecommerce programs and B2B programs [33:00] - What are the next steps in the affiliate marketing industry? Listen to find out. Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE!Send me a text with your questions

The affiliate marketing podcast is back to give you another amazing episode! This week we are joined by an amazing guest in Brook Schaaf, CEO of FMTC, Brook has been involved in the affiliate marketing channel since 2000. He is co-founder of two companies, the agency Schaaf-PartnerCentric (sold 2017) and FMTC, which he runs today. He is an active member of Entrepreneurs' Organization. Brook lives in the Texas Hill Country outside of Austin. FMTC connects affiliates, merchants, and affiliate networks. They streamline the deals process so you can focus on creating quality content and widening your customer base. Join us for AffiliateINSIDER ELEVATE Summit (14-15 June) and get your front row seat to the insider scoop on how to ELEVATE and GROW your Affiliate Program and business in the year ahead. BOOK YOUR EARLY BIRD TICKET HERE https://reattendance.com/public/5883Listen to hear more about: Brook’s background and what FMTC is The purchasing mentality around couponing The end of cookies [05:00] - Why did coupons and vouchers have a bad reputation in the affiliate industry? Listen to find out [13:00] - Listen to hear about first party data and the importance of this in recent terms [17:00] - Brook discusses the potential of couponing to benefit businesses [24:00] - Lee-Ann asks Brook what trend he wished he hopped on back when he first started his careerRate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

Our episodes just keep getting better and better during the affiliate marketing podcast! This week we delve into the world of mobile affiliates. On the episode this week we have an amazing guest and long-time friend of Lee-Ann, Jason Kilby. Jason is the Co-founder and Managing Director of performance agency, upyield. He has over 20 years of experience in performance and digital marketing, running account management and sales teams. Upyield are a global online marketing agency that offer exclusive services such as marketing strategy, Delivery and Partnership & Growth. They will deliver across both performance driven traffic and specific media buys to fulfil your plan. Driven by their own in-house ad tech platform and against key performance indicators. They build long-term partnerships to produce the growth they crave. They advise, mentor, and learn. Who better to have on the show to discuss affiliate marketing in the mobile app marketplace?Join us for AffiliateINSIDER ELEVATE Summit (14-15 June) and get your front row seat to the insider scoop on how to ELEVATE and GROW your Affiliate Program and business in the year ahead. BOOK YOUR EARLY BIRD TICKET HERE https://reattendance.com/public/5883Listen to hear more about: The vast experience that Jason has in this industry What opportunities are there for affiliates in the mobile app marketplace The enormous reach that mobile devices can provide for businesses [06:30] - Why do industries not look at the mobile app marketplace? [13:00] - Jason discusses the difference of opinions between desktops and mobile devices [24:00] - Listen to find out what kind of budgets you should consider for a project like this [30:00] - Jason gives his insights on the future of affiliates in the mobile app marketplace Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE!Send me a text with your questions

This week we are joined by another fabulous guest for the affiliate marketing podcast. On our show is Yoann Pavy, CMO at Nude, a fintech start up helping people save for their mortgage Yoann is a growth marketing leader passionate about disruptive businesses, network effects and culture. He loves growth marketing, getting the right audience to pay attention and building communities. His experience has led him to directly manage +£50m media budget in the last 6 years. In 2021, he also launched a Podcast called Digital Marketing Finesse as well as growing a community of +300 marketers/creators in just 4 weeks. Yoann also works as an Advisor for start-ups and a mentor for a few up young marketing professionals. Who better to discuss growth marketing with us? Listen to find out more about: What NUDE can offer you Growth marketing and its current state of play What type of team is required for a successful program [04:00] - Listen to hear how Lee-Ann and Yoann connected [10:00] - What goals you should set for your program [13:00] - Why working with an agency can be a huge success [27:00] - Yoann describes his favourite marketing tool to use Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE!Send me a text with your questions

Welcome back to episode 2 of season 7 of the affiliate marketing podcast! This week we are joined by 3 amazing guests to discuss why publishers should look at Performance models. Let me introduce our star-studded guests: Firstly, we have Michelle Hurney, CRM & Acquisition Manager at BrandAlley. Her most recent achievements include planning, leading & executing a large scale and high-volume email marketing strategy, managing and developing a SEO roadmap and corresponding content strategy as well as supporting top-of-funnel and inbound acquisition strategy through various paid channels.Then we have Jessica Wong, UK Publisher Director of CJ. Her success has been based on a strong sales process, establishing a winning culture and inspiring team members to discover their potential.Last but certainly not least we have Sophie Halley, Senior Account Director at Global Savings Group. Sophie has a number of years of experience across several affiliate programs throughout the years. Who better to tell us about the importance of performance models? Listen to find out more about: What is performance marketingWhat type of plan you must have in place to improve your brand What should your budget be when going into a program? [05:00] - Listen to hear what Global savings group are doing to ensure they are hosting the best possible program.[08:00] - Jessica discusses what trends her and her company have noticed in the performance industry [13:00] - Listen to hear why hybrid deals may sometimes be the best outcome [20:00] - All of our wonderful guests give their tips and tricks to performance marketingRate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE!Send me a text with your questions

Season 7 has arrived!! Your favourite podcast – The Affiliate Marketing Podcast is back once again to delight all of you wonderful listeners. Last season was amazing and we would like to thank you for your continued loyalty, you really are the reason we do this! This season is all about Affiliate marketing from the trenches. We start off the season with a fabulous guest, Chief Global Officer at Acceleration Partners, Helen Southgate. Helen has close to two decades in the industry and shares a vast wealth of knowledge on the show today! Acceleration Partners (AP) is the premier global partner marketing agency. AP prides itself in having a more transparent, efficient and effective way where brands get the programme management and support, they need to realise the performance they want. The company help industry-leading brands efficiently grow and refine their marketing partnerships. Listen to here: The differences between working with agents compared to a network What makes affiliate marketing so unique How affiliate marketers are more prone to have a better work-life balance compared to other jobs[2:30] - Listen to hear how Helen got into the world of affiliate marketing [08:00] - Helen discusses how affiliate marketing has evolved through the years [12:00] - Learn what brands are doing wrong when it comes to affiliate marketing [22:00] - Hear how to keep up with industry changesRate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE!Send me a text with your questions

That’s a wrap... Can you believe that we are already at the end of season 6 of the affiliate marketing podcast? The first podcast season of 2022 could not have gone any better in our eyes! From the amazing quests to the recap of our fantastic AMPLIFY summit. We can’t thank you enough for your continuous support and it has been our pleasure to share all of the insider knowledge on affiliate marketing and hopefully it has given you the valuable information that you need in order to start your affiliate program. Make sure that you stay tuned as season 7 will be out very soon and we bring you ‘affiliate marketing in the trenches’ Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE!Send me a text with your questions

Welcome back to Episode 10 of Season 6 of the AffiliateINSIDER’s Affiliate Marketing Podcast with Lee-Ann Johnstone… if you’re new to the podcast welcome! If you’ve been here before and tune in regularly - thanks for listening, we appreciate you. If you haven’t met Lee-Ann yet, you can link in with her on LinkedIN and find out more about her, the history and experience in affiliate marketing and if you feel brave and don’t just want to lurk - reach out and DM her there too.It’s been a busy 3 or so years as we re-launched and navigated AffiliateINSIDER forward through a winding road of changes from lockdowns to full time remote working and all that comes with it, and We started the year with a bang and helped more than 1,500 people AMPLIFY their affiliate performance and GROW their programs since January. Wow - can you believe we’ve already reached nearly the end of our first podcast season of 2022! This week’s episode is filled with some crucial value bombs, so make sure that you are listening! We here at affiliateINSIDER, wish to do everything to help our clients. We know that finding new sources of traffic can be tough and time consuming, so let us help you by signing up today https://pages.services/news.affiliateinsider.com/social-selling-blue-print/ and https://pages.services/news.affiliateinsider.com/email-outreach-file-swipe/ Listen to find out more about How to find affiliates?What makes your company stand out compared to others in the market? Why networking is still crucial in this business [04:00] - Listen to hear how fierce the affiliate market is [06:30] - Lee-Ann discusses Affiliate models that you should be following[11:00] - Lee-Ann discusses how crucial swipe files are to build your understanding (attached above) [15:00] - Hear how you should interact with your partners in order to amplify your growth together Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE!Send me a text with your questions

Welcome back to the affiliate marketing podcast! As we near the end of this season we knew we had to bring you some of the best special guests. We have not failed in our goals as we introduce Melinda Jacobs. Melinda brings a vast wealth of knowledge to the podcast about a very niche market. Melinda is a gamification expert, tech entrepreneur and N7 paragon. As the founder of the digital experience agency Subatomic, she’s helped companies and organizations develop interactive experiences that change behaviour through play, games, and gamification for more than 10 years. Her current role is as a founder and Co-CEO of Perkio where she's on a mission to change the way organizations support their team's wellbeing. Listen to hear more about Why you need gamification to help engage your customers How to build a communication process during this program The importance of storytelling [03:00] - Listen to hear what Gamification is[07:00] - Melinda gives an indication on the tactics that are used within Gamification [13:00] - Hear what goals should be set out during this particular program [21:00] - Is gamification a costly strategy? Listen here. Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE!Send me a text with your questions

Welcome back everyone! We hope you enjoyed our mini-series of best bits from our #AMPLIFY summit. Don’t be upset that it’s over though as we have many fantastic episodes ahead of us to keep you entertained and educated! In this episode we share some of the best ideas, comments and pieces of advice that Lee-Ann has heard from a plethora of industry experts with years of experience in digital and affiliate marketing and who took the time to share their experiences with delegates that attended this event. If you work in the iGaming sector then this episode is really for you! Before we get started sharing all of this - I’d like to say a special thank you to the team over at Partners.io. - who sponsored this episode and the Amplify Summit panels discussions these thoughts are being delivered from. Listen to hear more about: What demographics to target based on your program nicheThe current state of affairs in regards to casino affiliate programs and data analysisAdvice on what you can do as an affiliate manager to amplify your program performanceThings affiliates need and want you to do to help them deliver more sales for your program [05:00] - Grant Johnson from Esports Entertainment Group discusses how he started in the industry back in the 90's and how it has evolved since[09:00] - Listen to hear how to get the most out of your operative systems and use data intelligently to partner with your affiliates and drive incremental Growth [17:00] - Hear how E-sports has taken over a large segment of the market and how sportsbetting customer segmentation is key for conversion[33:00] - Listen to how we can amplify marketing and promotions in the new world of crypto and the metaverse Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 6 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE!Send me a text with your questions

Part four has landed!! Who’s been with us all the way then? The affiliate marketing podcast is at the end of the four-part series where we dissected crucial points from our AMPLIFY summit. In this week’s episode we’ll be exploring some of the most interesting topics that commonly get asked at affiliate events: Attribution Modeling and Partner Value in the Ecommerce industry.If you’re not sure what attribution is or what it does or how to use it in your affiliate program, stay put because in this episode we’re diving deep into understanding where and how to get better value from your ecommerce partners.If you haven’t heard about ELEVATE yet - get on over to our site and register your interest to what is shaping up to be one of the hottest virtual learning events we’ll be hosting this year! Visit: www.affiliateinsider.com - and click the PINK ELEVATE Summit button to register your seat now. You won’t want to miss out on the expert panels, detailed MasterClasses and all the learnings you are guaranteed to get at our AffiliateINSIDER digital mixers and virtual events.Listen to find out more about: How to use your data sets to make the correct decisions What you can do to fully utilise your affiliates How publishers can be your best friend in your program [05:00] - Listen to hear how cashback has evolved throughout the years [09:30] - Discussions begin on employee benefits and why they must be integrated into any business [17:00] - Hear what brands must be focusing on to help increase their own visibility and how they use cashback. [27:00] - The panel give their expert advice on what you can do to make your attribution model a success. Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE!Send me a text with your questions

Part three of our four-part series is LIVE now. The affiliate marketing podcast seems to be getting better and better every week, who agrees? This series was about dissecting crucial key points that came out of our affiliate AMPLIFY summit. This week we will be sharing some of the pertinent points that were shared across our SEO panel which showcased Judith Lewis, Rishi Lakhani and Martin Calvert 3 very well-known SEO’s in the British Community. Together they shared some interesting thoughts about how SEO trends and practicalities need to be addressed when working in affiliate marketing.If you’re short on time and or missed nabbing your seat to AMPLIFY before the doors were closed early at this inaugural event, head on over to our website: www.affiliateinsider.com - and go register yourself to attend our ELEVATE Summit in June - NOW.Listen to find out more about: The importance of leveraging your partner's commercial terms and reducing cost to justify that SEO boost’s both sidesThe use of PPC and keywords in SEO Internal linking and how crucial this is[06:00] - Listen to how important link building is in SEO [13:00] - Listen to why you should utilise your affiliate for your program [18:00] - Hear how crucial brand protection is for your program [25:00] - Micro optimisation: A key asset to improving your SEO program Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE!Send me a text with your questions

Back again to listen to another episode of the affiliate marketing podcast? This week Lee-Ann Johnstone, continues with her four-part series, where she retraces all of the best bits from AffiliateINSIDER’s AMPLIFY summit. And in case you missed it or are wondering what the heck the AffiliateAMPLIFY summit was all about - in short - our summits are an opportunity to kickstart the year with industry experts highlighting where and how to focus your strategy to gain momentum! Our next event ELEVATE is coming up soon on the 14-15 June so make sure you register so that you don’t miss out on our next insightful conference, a chance to network with industry leaders and the opportunity to meet new partners, demo new tech and basically ELEVATE your performance as we see this year to an end.This episode was brought to you by Partnerize. Listen to find out more about: The one size fits all model of affiliate management no longer worksHow smaller brands will find the most success using affiliate programs Why affiliate marketing is now an attractive choice to scale your strategy [06:40] - Hear how content partners became a crucial asset in any affiliate program[13:00] - Listen to our expert panel as they discuss how to build scale in your strategy [19:30] - Industry leading experts give their opinion on the future trends of affiliate marketing[25:00] - Hear how the future of affiliate marketing jobs will evolve Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE!Send me a text with your questions

Welcome back to the Affiliate Marketing Podcast. This week, your host, Lee-Ann Johnstone gifts you with the first of a 3-part series giving you the highlights of our Amplify Summit which happened just a few short weeks ago. The event was jam-packed full of content, case studies, webinars, masterclasses and 8 hours of panel discussions all about what the future of affiliate marketing looks like, along with some amazing insights from experts around the globe. If you missed it - don’t worry, because over the course of the next few weeks we will be dropping the key points we gathered across this jam packed 2 Day Summit to bring you the highlights, nuggets and key trending discussion points we got covered and how they are going to apply to your marketing strategies this year. Listen to find out more about: How your attribution relationships should work at partner level vs just group level How important your technology is to your business What makes an affiliate program stand out from the rest? [04:00] - Key points for affiliate managers to focus on for growth opportunities in the year ahead[10:00] - Find out more about understanding your buyer behaviour more deeply [18:00] - The panel share how their own businesses invest in continued staff and skills development[24:00] - Hear more about using data and technology to amplify your affiliate programs Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 6 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE! Send me a text with your questions

Another week means another fantastic episode of the affiliate marketing podcast! This week Lee-Ann was ecstatic to be joined by Stephanie Harris is the owner & CEO of PartnerCentric. Stephanie appears on the podcast with a number of accolades to her name. For example, she has been named a PerformanceIN Top 50 Industry Player three times and has held multiple speaking and moderating engagements at industry conferences such as Affiliate Summit (East and West), CardCon and Capital One's Women in Business Panel. Who better to get on the show to talk about amplification, huh? Her company, PartnerCentric, is the largest woman-owned performance marketing agency in the US. A veteran of the space, Stephanie got her start as an award-winning affiliate program manager, personally managing at one time some of the largest programs in the PartnerCentric portfolio today. Her tenure in the industry, and philosophy, that in order to lead, you have to know how to do every role, has given her a comprehensive view of the industry as well as the ability to propel it forward with vision, innovation and drive.Listen to find out more about:The state of play in 2022 for affiliate marketing: Stephanies POV Why affiliate marketing has all of a sudden become so crucial The history of what an affiliate manager used to do [04:00] - Stephanie gives advice to smaller brands going through their affiliate program [10:00] - Listen to find out how to stay ahead of your competitors [13:00] - Hear how customers shopping habits are changing the world of ecommerce[24:00] - Stephanie discusses how to handle the legalities behind affiliate programs Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE!Send me a text with your questions

Welcome back to the affiliate marketing podcast! This week Lee-Ann is excited to be joined by CMO of Stint, Harry Lang. Harry has worked in integrated marketing for over 20 years. The first 7 were spent in agencies and the last 15 have been as CMO, Marketing Director or as a consultant in a number of leading online gaming and esports organisations. A fantastic guest filled with knowledge to entice our listeners. His latest book, 'Brands, Bandwagons & Bullshit' is an essential guide to the marketing, advertising, PR and media industries, launched in December 2021. If you want to find out more about the book then please purchase at https://amazon.com/author/harrylang. Lee-Ann is a highly rated fan of the book and understands all of the points that are made within.Listen to find out more about: Harry’s background and experience What consumers are looking for from brands How Harry works with his partners to provide a top service for his clients[04:30] - Challenges brands will face in 2022 due to the new generation. [09:00] - Harry discusses what brands must do in order to convince affiliates to join their program. [14:45] - Listen to find out what are the key things to look out for in digital marketing. [28:00] - Why did Harry choose to write this book? Listen now.Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 6 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE!Send me a text with your questions

The affiliate marketing podcast is back for season 6, and what better way to begin by introducing another fantastic guest to the show. Today on the show Lee-Ann was fortunate enough to have Slidebean’s CEO and the Founder of many entrepreneurial businesses Jose Cayasso or - “Caya” as he’s known to tribe of social media followers online. Slidebean are a diverse team of 33 men and women working across New York and San Joseto help anyone create beautiful presentations in minutes! But not only that, the company are well known for being the pinnacle of success for new starts across the globe. They offer a range of services that will ensure you cross the threshold from beginner to expert. Listen to find out more: Lee-Ann discusses Slidebean and her admiration for the site Key tips to find start-up funding Services that the company offer to their clients [03:00] - Caya discusses how Youtube helped him grow his audience [12:30] - Listen to find out how to locate the correct investors[14:20] - Hear how Slidebean started[25:00] - Caya shares with the audience the best piece of advice he’s received Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE!Send me a text with your questions

Hi guys and welcome back to the affiliate marketing podcast! We here, at AffiliateINSIDER, hope you managed to a happy new year, safely and with all of your loved ones. This week’s episode is very special as our host, Lee-Ann Johnstone, gives a quite personal review on her last 12 months and tells us what she has had to adapt and overcome in order to become the affiliate marketing whiz that she is today. As season 6 approaches, Lee-Ann wanted to give you an inside scoop on the person behind the podcast and let you know why she is doing what she is doing. The answer, as I'm sure you’ll find out in the podcast, is that she loves affiliate marketing and being able to transfer this love onto her clients. Lee-Ann gives the listeners 10 things that she has learned from 2021.Listen to hear more about:Working from home: The new norm?How many companies are utilising affiliate marketing Lee-Ann's preferred social media network and how to get in contact with her [4:30] - Lee-Ann discusses the importance of work life balance and how she will take it forward into the new year.[05:50] - Listen to hear about why communication with everyone around you is the key to good results.[08:00] - Unsure of when to start an affiliate program? Listen here.[13:00] - Lee-Ann discusses personal triumphs for affiliateINSIDER.Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE!Send me a text with your questions

Happy New Year to all of our wonderful affiliate fans! This week's podcast will be dedicated to the best of the season as we take a look back at some of the amazing guests we’ve had.What a season it has been. Filled with a vast wealth of knowledge and experience in dealing with affiliate marketing across the globe. If you have enjoyed the podcasts throughout the year, then make sure you check out our awesome AffiliateINSIDER Summit taking place 17-18 January. If you haven’t booked your seat, get on that right now as you won’t see a better line-up of speakers, experts and masterclasses to help you AMPLIFY your performance than in this virtual eventRate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

Merry Christmas to all of our wonderful affiliate fans! This week's podcast will be dedicated to the best of the season as we take a look back at some of the amazing guests we’ve had. A few names that we will be referring back to today areRefersion’s, Raj NijerCJ’s, Linda O'ConnellDognet’s, David Puha What a season it has been. Filled with a vast wealth of knowledge and experience in dealing with affiliate marketing across the globe. If you have enjoyed the podcasts throughout the year, then make sure you check out our awesome AffiliateINSIDER Summit taking place 17-18 January. If you haven’t booked your seat, get on that right now as you won’t see a better line-up of speakers, experts and masterclasses to help you AMPLIFY your performance than in this virtual eventListen to hear about:Affiliate marketing in LATAM Types of people that are interested in becoming affiliates How ecommerce has changed the market [3:00] - Lee-Ann discusses affiliate ninjas growing Facebook page with over 30k members hoping to learn more about the strategy [13:00] - Listen to hear the importance of trust between partners [14:30] - Find out what the 3 performance types are that you can integrate within your program to make it better. [22:00} - How do I enter the Russian market with my program? Rate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

Join us once again for this wee's Affiliate Marketing podcast! I was joined by someone I know very well, AffiliateINSIDERS head of agency services, Leanna Klyne. There is literally nobody I know more qualified than Leanna to be a part of today’s podcast where we discuss what we (as an agency) have learned this season about the finer nuances of affiliate marketing around the world. Leanna has worked with me at AffiliateINSIDER for almost 3 years now, however, prior to joining us she had a brilliant career in the finance industry managing a global affiliate program that grew exponentially over an 8 year period to multiple countries around the world. This can be backed by some of her incredible achievements such as being shortlisted for the Women in Gaming Awards – Affiliate Manager of the Year in 2014 after being nominated and voted on by industry peers at the IGB Affiliate Awards too. She further reinforced branding on websites and marketing campaigns while also adhering to rules and regulations in different countries as the programs she worked on continued to grow. Listen to find out more about: How affiliate marketing is evolving across the globe Leanna’s favourite discussion points across the series Importance of networks for Affiliate Marketing [05:00] - Lee-Ann discuss the importance of quick payments during your program [06:30] - Listen to hear Leanna’s thoughts about localisation in Canada [19:00] - Both Lee-Ann and Leanna discuss what tools are crucial when trying to expand your brand [25:00] - Listen to find out what are the key things that drive success in affiliate marketing Rate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

The affiliate marketing podcast is back once more! This week Lee-Ann wanted to delve into the world of affiliate marketing in Africa. She knew that there were no others more qualified than Sarafina Wolde Gabriel, Vice president of strategy at Income Access and Albert Climent of Yolo Group. A vast wealth of knowledge for our listeners to enjoy!Sarafina has almost two decades in the affiliate marketing industry, the company she is involved with income access – who focus on providing affiliate marketing solutions for their clients and she reveals that Africa has been a rising star due to the increasing popularity of mobile phones. Albert has specialised in frontier markets for the past 15 years, over the last few years he has been working within the African region in order to help his partners expand contacts and spread the word about Yolo Group - One of the most popular crypto-businesses in the world. Listen to find out more about: The infrastructure of affiliate marketing in AfricaWhat are the typical brands in AfricaWho are the main affiliates based within this region [08:00] - Listen to find out how to build brand affinity in Africa [10:40] - Ever wondered how different the African regions are? Find out more here [15:00] - Albert discusses some important news about Yolo Group [17:20] - Both Albert and Sarafina discuss the future of affiliate marketing in Africa Rate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

We’re back with another episode of The Affiliate Marketing Podcast! This week Lee-Ann was joined by the Co-founder of LinkConnector – Choots Humphries. Choots has two decades worth of experience in entrepreneurship and affiliate marketing. His experience has allowed him to become an expert on the attribution model to enhance affiliate marketing. This can be highlighted through the success of his company - LinkConnector.LinkConnector is currently redefining the Affiliate Marketing industry as one of the fastest-growing Affiliate Marketing Networks. The company provides a gateway for online merchants to grow brand awareness, revenue and customer acquisition on a pay-for-performance basis via partnerships with forward-thinking affiliates. Listen to find out more about: How LinkConnector was born Key things to ask yourself before starting the attribution model How an attribution model would work for an international global brand [06:00] - What is the attribution model and why is it so important? [11:30] - Choots discusses how to manage partner relationships [15:30] - What is the impact of tracking attribution?[22:00] - Listen to Choots’ View on affiliate marketingRate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

Join us for another affiliate marketing podcast as Lee-Ann and David Puha discuss affiliate marketing in Eastern Europe Another week means another Affiliate marketing podcast! This week we are grateful to be joined by David Puha – Head of business development at Dognet. Dognet is a local affiliate network that has found huge success by simply understanding the market in Eastern Europe. Since the company was founded, they have covered 831 campaigns and have 5,296 publishers. David has managed to become one of the top players of affiliate marketing in eastern European countries such as the Czech Republic, Romania, and Hungary. All through his vast understanding of localisation. David gives valuable information on where he predicts Dognet to go in terms of being market leaders based within these regions. He further discusses why localisation in these regions is extremely important to understand when trying to perform affiliate marketing. Listen to hear about: How important brand trust is in eastern European markets Is there an opportunity in this region for new affiliates? Affiliate events in eastern Europe [05:40] - David discusses the importance of localisation [08:20] - Listen to hear about how influencer marketing is being approached in this market [15:30] - Why should you consider working with an affiliate network when deciding to enter a new region? [18:30] - David predicts different trends that we will see in 2022 within eastern Europe Rate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

We’re back with another episode of The Affiliate Marketing Podcast! On this week’s podcast we are joined by Constantine Ivanchuk – an affiliate manager for a Parimatch who are a leading sports betting brand that have a strong foothold within the Cis region. Through the years of experience, Constantine was able to give us some fantastic insights into the world of affiliate marketing within the Cis region – specifically focusing on Russia and Ukraine. Constantine provides informative advice on the significant differences between western and eastern European cultures and explains why this is important for any new businesses wishing to enter the market within the Cis region. Next week we will be joined by another expert affiliate marketer to also discuss Affiliate marketing within the Cis region. Listen to hear about: Traits that an affiliate marketer must have in order to succeed How to find new affiliates How understanding localization is a huge part of being successful [07:15] – Lee-Ann and Constantine discuss how to find new affiliates within Cis[9:30] – Listen to hear about how local culture is a huge part of being successful [14:00] – Is influencer marketing popular in Russia?[23:00] – Lee-Ann and Constantine talk about which social platforms are the best to use right now in CisRate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

It’s time for another episode of The Affiliate Marketing Podcast! Season 5 has provided some amazing guests so far and this week is no different. Lee-Ann is joined by Latin America iGaming Consultant - Samantha Asensi. Samantha has been involved within the affiliate marketing industry for over 15 years and her vast wealth of knowledge around the industry has led her to be a co-founder of the Affiliate Summit LatAm. Samantha works alongside European companies who are aiming to gain access within the Latin American market; Due to her affiliate background Samantha has experience from both the publisher and client aspect, thus, making her the perfect candidate to help these companies smoothly integrate. For anyone interested in attending The Affiliate Summit LatAm visit: https://www.affiliatesummit.com/Listen to hear more about: Customer Service and Brand Affinity to build Brand TrustMarketing strategies that work in the different regions based within LatAmWhat are the biggest social channels that are used within LatAm?[10:50] Listen to hear how different regions approach marketing strategy[16:00] Lee-Ann and Samantha talks about how easy it is to find data on competitors[23:00] Learn about the correct way to perform affiliate marketing in LatAm[25:35] What does the future look like for affiliate marketing in LatAm?Rate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

We’re back with another episode of The Affiliate Marketing Podcast! Season 5 is just getting started and we’ve already had some amazing guests. This week, Lee-Ann is joined by Zach Measures, Commercial Director EMEA of Everflow.io.Zach has built many teams from scratch and has a formidable track record in delivering millions of dollars in revenue. Everflow.io is an analytics and affiliate marketing SAAS built on the Google Cloud Platform utilising Big Query and ElasticSearch within their product stack to provide Digital Marketers with an unrivalled suite of tools for insight, analysis and scale. Listen to hear more about:How traffic platforms have changed to make it easier for users who want to engage with them.Key trends that are happening with brands in various regionsHow you can really use technology to grow your brand[02:45] Listen to hear what Zach has to say about Everflow’s focus on automation and scale.[09:00] Lee-Ann talks about the importance of having a great tech stack. [19:00] Listen to hear about the key trends Zach is seeing in certain regions around the world. [24:00] Zach talks about some of the big issues that emerging markets are facing right now. Rate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

It’s time for another episode of Season 5 of the Affiliate Marketing Podcast. This week, Lee-Ann is joined by Parul Tarang Bhargava to discuss the Indian and Asian affiliate market. Lee-Ann previously spoke on the Indian market at the India Affiliate Summit hosted by IAMAI. Parul is currently the CEO of vCommission and is one of the most refined women entrepreneurs in the field of performance marketing in the country. Parul has so far successfully grown the routes of vCommission to newer horizons to become India’s leading global affiliate network. Listen to hear more about:How vCommission was started as a homegrown network and has grown over the years in India.How brands can grow in India by starting small.How brands can futureproof their affiliate marketing strategies.[05:30] Parul discusses some of the clients that she works with and sets the scene for the podcast.[10:00] Listen to hear Lee-Ann’s thoughts on working with influencers and ambassadors, rather than focusing on websites.[13:35] Parul offers some of her best tips for brands who are thinking about entering this space.[20:00] Listen to hear about how you can grow your affiliate program in India by starting small and building your way. Rate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

We are back again this week with another episode great episode of Season 5 of the Affiliate Marketing Podcast. In this week’s episode Lee-Ann is joined by Linda O’Connell, Senior Vice President of the UK and Ireland for CJ Affiliate, to talk about affiliate marketing around the world.Linda O’Connell is an experienced online marketing professional with over 20 years of digital and affiliate marketing experience. Linda began her career in the industry back in 1999, and since then she had gone on to hold various positions in the digital media and direct marketing industry, beginning her first role at CJ Affiliate in 2005. As CJ Affiliate's Vice President Client Development UK, Linda is responsible for managing a team of experts that are responsible for the growth of some of the UK’s largest affiliate programs. To find out more about CJ Affiliate visit their website at https://www.cj.com/en-gb/.Listen to hear more about:How CJ Affiliate can help businesses to achieve intelligent, scalable, and sustainable growth.How affiliate marketing has developed across Europe over the past number of decades.The myths that circulate the affiliate marketing industry and its channels.Rate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.We will be adding new episodes as we continue our 5TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

Last week we kicked of Season 5 of the Affiliate Marketing Podcast with a fantastic episode, and this week we are back with another great episode. This week, Lee-Ann is joined by another great guest who has a great deal of experience working within the affiliate marketing industry. In this week’s episode Lee-Ann caught up with Raj Nijjer, the chief marketing officer of Refersion, to talk about affiliate marketing around the world.Raj Nijjer started his career within affiliate marketing by taking on a number of different leadership roles, before moving on to become the chief marketing officer at Refersion. Refersion is a leading eCommerce performance marketing platform that is based in New York. They provide solutions for ambassador, influencer and affiliate marketing that can help brands to accelerate their growth by enabling advocacy and maximizing their customer lifetime value. To learn more about Refersion visit their website at https://www.refersion.com/.Listen to hear more about:The importance of having reliable tracking within your organisation, no matter what the size or scale.What a brand can do to enhance their ambassador marketing and get the best results.How organisations like Refersion can help start-up or small businesses who have no experience within the affiliate marketing industry.Rate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.We will be adding new episodes as we continue our 5TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

We are back again for Season 5 of the Affiliate Marketing Podcast! We have some exciting guests and discussions lined up for the coming weeks, and we are kicking everything off with a bang. In this first week, Lee-Ann was joined by Martyn Slack, the lead affiliate manager at MoreNiche and the manager of Facebook group AMNinjas.Martyn Slack has been in the digital marketing industry for over 13 years. He has a unique perspective as he works both as an affiliate manager and does affiliate marketing himself. Martyn is the lead affiliate manager at MoreNiche, a health and fitness network that was established in 2002. Here he works proactively to support and grow the affiliate base to help them increase their sales. He also runs and manages AMNinjas, a Facebook group for affiliates aimed at teaching them skills so they can build up their business. Martyn is a man on a mission, to help people reach their potential. He believes that if you have the right tools and are given the opportunity to learn, with affiliate marketing - you can be financially free. Facebook Group Link: https://www.facebook.com/groups/amninjasListen to hear more about: · How to help people to become affiliates.· What new affiliates need guidance with when starting out.· How affiliates around the world can share knowledge through platforms like AMNinjas.Rate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.We will be adding new episodes as we continue our 5TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

Season 4 of the Affiliate Marketing Podcast has been jam packed with some incredible guests, some excellent advice and has provided listeners with a great insight into affiliate marketing and what it is like to work within the industry. We have spent the past couple of weeks looking back at some of the highlights of Season 4 in terms of strategy, advice and the top industry and affiliate marketing stats, all in preparation for Season 5.This week sadly brings the final episode of Season 4 of the Affiliate Marketing Podcast, but not to worry, as Season 5 will be here sooner than you think! Throughout this week’s episode of the podcast, Lee-Ann talks about a new series that was launched last week on Affiliate Insider, known as #AskAffiliateINSIDER. In this series Lee-Ann will be answering some of the most asked questions within the affiliate marketing industry. If you’d like to ask Lee-Ann a question and have it featured in the series, all that you need to do is pop it in the form here.Mark your calendars because the Affiliate Marketing Podcast will be back with Season 5 on Thursday the 7th of October. This season is set to be bigger and better than ever as Lee-Ann focuses on affiliate marketing around the world. The season is also set to be jam packed with expert advice, the latest insights into markets around the globe and nuggets of affiliate marketing wisdom that you won’t want to miss. So make sure that you join us for the launch of Season 5! Also, if you want to advertise your services on Season 5 of the Affiliate Marketing Podcast, simply head to our website and check out our advertising media packs here.Rate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Stay tuned as we’ll be back soon with SEASON 5 of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on partner discovery, affiliate management and so much more!Send me a text with your questions

Over the past couple of weeks, we have been looking back at some of the highlights if Season 4 of the Affiliate Marketing podcast, in terms of strategy, advice and the top industry and affiliate marketing stats. But this week we are back with an extra special treat.In this week’s extra episode of AffiliateINSIDER’s Affiliate Marketing Podcast, we’re placing the one and only Lee-Ann Johnstone in the host seat. Throughout the episode Lee-Ann, the host of the Affiliate Marketing Podcast, delves a bit deeper into why she is so passionate about Affiliate Marketing and Partnerships and also into what really makes her tick. We’ll ask the questions she has never answered and will also dig deeper into the two-decade career that has helped her to get to where she is today as the Founder of AffiliateINSIDER - a leading digital marketing agency, media and training company designed to help brands launch, scale, and grow successful affiliate programs. Listen to hear more about:· How Lee-Ann kickstarted her career and why she got involved in the affiliate marketing industry and digital marketing· How Lee-Ann continues to learn and grow, despite working in the industry for almost two decades· The biggest challenges that affiliate program managers are facing within the industry right now and learn how can they overcome them[03:10] Lee-Ann talks about what attracted her to start a career in the affiliate marketing industry and how she grew her career[09:15] Lee-Ann discusses the biggest myths within affiliate marketing and how the industry has come a long way in terms of what can be tracked[15:50] Lee-Ann highlights the importance of knowing the fundamental basics of marketing before you become an affiliate program manager[22:10] Lee-Ann talks about how affiliate program managers nowadays should be spending their budgets in such a diverse marketRate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Stay tuned as we’ll be back soon with SEASON 5 of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on partner discovery, affiliate management and so much more!Send me a text with your questions

We’re back this week with an extra episode of Season 4 of the Affiliate Marketing Podcast to look back at some of the highlights of the season. In this week’s episode we cover the highlights in terms of top industry and affiliate marketing stats that were shared by our some of the expert guests that we spoke to throughout the season.Tune in to next week’s episode of Affiliate Insiders Affiliate Marketing Podcast as we explore more of what’s happening in the affiliate industry as we get ready to launch Season 5 of our chart-topping affiliate marketing podcast. We’ll be bringing you more industry experts, insights and knowledge sharing to help you grow your affiliate program and partner relationships.Listen to hear more about:How affiliate program managers can use tools such as partner discovery to grow their networks and expand their programs.The complexities that affiliate managers face in terms of deciding which partners are best suited to develop growth relationships with.How social media and video content creators are now joining affiliate partners in a number of affiliate marketing and performance models.[03:50] Chris Tradgett and Lee-Ann discuss the stats within networks and partner reach that all affiliate managers should be aware of[14:40] Alexander Phillips from Breezy.io explains how keywords can be used to finding your ideal partners, which is one of the main components his has always relied on[16:20] Kevin Edwards from AWIN shares his views on where the industry is heading and why Affiliate Marketing is leading the way as one of the more popular advertising models[21:00] John Cole from Ladbible talks about what works effectively in social channels like Twitter and the value of building community and rapport around your brand with your publishers and affiliate partnersRate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Stay tuned as we’ll be back soon with SEASON 5 of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on partner discovery, affiliate management and so much more!Subscribe to our podcast and catch all the episodes of Season 4 HERE!Send me a text with your questions

Last week saw the final episode of Season 4 of the Affiliate Insider Podcast, which was jam packed with some fantastic guests and some great nuggets of affiliate marketing wisdom. As a special treat, this week Lee-Ann looks back over Season 4 of the Affiliate Marketing Podcast and discusses the top bits of strategy and advice that you may have missed throughout the season. Listen to hear more about:What is takes to launch an affiliate marketing program and what it takes to make them a successThe key issues that brands struggle with within the affiliate marketing industryThe importance of building relationships and communicating with your affiliate partners[05:00] Lee-Ann talks to Ory Weihs about what it takes to become an affiliate and ways in which you can grow as an affiliate.[08:30] Listen to hear Lee-Ann’s thoughts on how there are no bad affiliates within the industry, only bad affiliate management.[12:00] Lee-Ann discusses how affiliate marketing is set to change in 2021.[15:00] Lee-Ann talks about the benefits of partner discovery and how it can help a brand and affiliates to grow in the industry.Rate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Stay tuned as we’ll be back soon with SEASON 5 of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on partner discovery, affiliate management and so much more!Subscribe to our podcast and catch all the episodes of Season 4 HERE!Send me a text with your questions

As we are nearing the end of Season 4 of the Affiliate Marketing Podcast, Lee-Ann is joined by another great guest this week. In this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Alex Phillips, the founder of Breezy.io, to discuss all things affiliate management and partner marketing.Alex Philips started his career in the affiliate industry by running an online user generator content platform, before moving becoming an affiliate manager for a tech company years later. Using his extensive knowledge and expertise from over 25 years within the industry, Alex then went on to set up a computer software organisation, known as Breezy.io. Not only does Breezy.io offer a tailored discovery solution to brands, but it also helps brands to source partners of all shapes and sizes from a number of different networks, from traditional affiliates to influencers to complimentary businesses. To learn more about Breezy.io visit their website at https://breezy.io/.Listen to hear more about:The importance of finding the right affiliate partners, no matter what industry you operate in.How partner marketing has evolved and the future that it has within the affiliate marketing industry.How tools such as Breezy.io can be extremly beneficial for brands, no matter what their size.[04:00] Alex discusses how he tackles the problems that come with tracking and discovery within the industry.[15:05] Alex tells Lee-Ann how Breezy.io can help to find the third-party entity and not just affiliates.[26:00] Lee-Ann and Alex talk about conversion and click through rates and how they can be used to determine how many customers a brand will be likely to get.[35:00] Alex explains the importance of negotiation when building relationships, setting out clear KPI’s and building frameworks.Rate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.We will be adding new episodes as we continue our 4TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

This week, Lee-Ann is joined by another incredible guest to continue season 4 of the Affiliate Marketing Podcast. In this episode, Lee-Ann is joined by Ory Weihs, the founder at Team Odeon.Ory Weihs has worked in the affiliate marketing industry for over 18 years now and has a great history within the industry. He started his career by running a small affiliate network, before slowly starting up to build up some affiliate and SEO websites. A number of years later he went on to set up a market leading performance marketing company known as XLMedia and since then he worked on a number of different affiliate projects. In 2020, Ory founded a higher education and vocations focused performance marketing company, known as Team Odeon, which connects prospective students and education providers through high-intent lead generation. To learn more about Team Odeon, make sure to visit their website at https://www.teamodeon.com/.Listen to hear more about:How affiliate marketing can play a part in a number of different industries, even the education sector.How affiliate marketers can find a niche in the market and how they can use it to their advantage.The future of affiliate marketing and the role it plays on certain businesses.Send me a text with your questions

We’re back this week with another great guest on season 4 of the Affiliate Marketing Podcast. In this week’s episode Lee-Ann was joined by Pariekshit Maadishetti, the managing director of Grid Logic Group, to discuss the affiliate marketing industry in Asia.Grid Logic, are a software, gaming, hospitality and media business based in India. Their gaming division has a large B2C and B2B component undercover of the Taj Rummy and Taj Network respectively. Taj Rummy is India’s first and only brand with Artificial Intelligence and the Taj Network is the only and largest B2B provider of white labels for Rummy, Poker & Daily Fantasy Sports in this region. To learn more about Grid Logic and their services visit their website at https://gridlogic.in//.Rate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.We will be adding new episodes as we continue our 4TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

We are back again with another episode in season 4 of the Affiliate Marketing Podcast. We have been joined by some incredible guests in the season so far, and this week is no different. This week, Lee-Ann was joined by Seth Rubin, the managing director at the small business network Grow.Seth Rubin has worked in the affiliate marketing industry for over 13 years now and currently works at the global affiliate marketing network Tradedoubler. At Tradedoubler, Seth is head of the small business network Grow, which helps small businesses to reach their target audience in the most cost effective, fast, and simple way possible. Grow provide their clients with access to marketing opportunities that change the way they approach their audience, put the necessary resources at their fingertips, and offer them with countless development opportunities. To learn more about Grow visit their website at https://grow.tradedoubler.com/us/.Listen to hear more about:How affiliate marketing can greatly help a small businessThe importance of building and nurturing relationships within the industryCommon mistakes that can be avoided in the affiliate industry [04:00] Seth discusses what a small business should consider before they invest into an affiliate program.[10:00] Lee-Ann talks about how the relationship between a publisher and a brand has come a long way within the affiliate industry.[20:00] Learn about the importance of engaging and working closely with affiliates in order to increase sales.[26:00] Seth and Lee-Ann discuss the future of the affiliate industry following the pandemic.Rate, Review & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.We will be adding new episodes as we continue our 4TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

As we continue Season 4 of the Affiliate Marketing Podcast, this week we are joined by a group of incredible women. This week, Lee-Ann was lucky to be joined by a group of women who have an amazing amount of experience in both digital and affiliate marketing, including Christina Thakor-Rankin, Sarafina Wolde Gabriel and Leanna Klyne.In this week’s episode Lee-Ann and her group of guests discuss a subject that is close to all of their hearts, which is diversity. They also discuss their roles as women within affiliate marketing and how as women they manage diversity in their workplace and lives. Listen to hear more about:The lack of gender diversity within the iGaming industryHow affiliate marketing can build relationships within the industryHow society is changing and moving forward when it comes to diversity [03:00] Christina discusses how she accidentally started her career as a women in the iGaming industry.[08:00] Hear Sarafina talk about how more senior female leaders are being noticed within the industry over the past number of years.[20:00] Lee-Ann talks discusses the importance of passing down knowledge and helping the next generation with the affiliate marketing and the iGaming industries.[30:00] Learn about the importance of allowing yourself to fail and allowing room for feedback. Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.We will be adding new episodes as we continue our 4TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

Have you been enjoying season 4 of the Affiliate Marketing Podcast so far? We have already been joined by some incredible guests this season and we have so much more to come. This week, Lee-Ann was joined by Marc Pedersen, the CEO US at Better Collective, a leading, international sports betting media group.Marc Pedersen has worked at Better Collective since 2007 and has been an integral figure in helping the company become one of the foremost affiliates in the betting industry – both in Europe and the US. Today, he is responsible for Better Collective's activities in the US, where the company has multiple offices and is present with leading brands in regulated states. To learn more visit Better Collective online at www.bettercollective.com. Listen to hear more about: How Better Collective have built their presence in AmericaThe evolution of the American betting market and operator licensesHow affiliates can engage with communities and the betting market[04:05 ] Marc explains how the American betting market is much more immature than the European market.[06:20] Lee-Ann and Marc discuss the education and engagement that Better Collective takes when working with bookmakers in the US.[12:15] Learn about the importance of having an operating license and how easy it is to apply for one.[16:30] Marc discusses how Better Collective engages with their communities and offers them the best betting experience.Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.We will be adding new episodes as we continue our 4TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE! Send me a text with your questions

How much do you know about partner discovery? We are currently on season 4 of the Affiliate Marketing Podcast and we have had some incredible guests so far. Lee-Ann has sat down with affiliate marketing, social media and crypto experts to hear their thoughts on the industry.This week, Lee-Ann was joined by Chris Tradgett to talk about partner discovery. Chris is the CMO at Publisher Discovery and has been working in the affiliate marketing industry for 18 years. Chris has spoken at many key industry events over the years and certainly knows his stuff. Listen to hear more about:- Chris’ experience in the affiliate marketing industry- The whitepaper recently released by Publisher Discovery- The importance of partner discovery and how you can maximise your effortRate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.We will be adding new episodes as we continue our 4TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE! Send me a text with your questions

Have you been enjoying season 4 of the Affiliate Marketing Podcast so far? We have already been joined by some incredible guests this season and we have so much more to come. This week, Lee-Ann was joined by Christopher Tompkins, the CEO and Founder of The Go! Agency to discuss Facebook and Google Privacy Ads.Christopher is an internationally renowned expert on digital marketing with more than two decades of experience. He has turned The Go! Agency into one of the top 10 marketing agencies in Florida and he has a very successful podcast – The Social Marketing Academy. To learn more, visit The Go! Agency online at www.gosalesandmarketing.com.Listen to hear more about:- Changes that Google and Facebook are making to privacy- What advertisers need to do differently- Changes in lookalike audiences and how to target properlyRate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.We will be adding new episodes as we continue our 4TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

In the fourth season of the Affiliate Marketing Podcast, we have lined up a whole host of guests who will share their industry insights and this season is our biggest yet! This week, Lee-Ann Johnstone sat with Kevin Edwards to discuss the trends in the affiliate marketing industry. Kevin Edwards has worked in affiliate marketing for 19 years, including management of some of the UK's largest affiliate campaigns across several verticals. Kevin joined the global affiliate network and UK's largest performance network Awin in 2006 and became the Global Strategy Director in 2014. In his role, he particularly helps to put together The Awin Report, a goldmine for those in the affiliate industry.Listen to hear more about:- What is Awin and to get an overview of Kevin’s role as the Global Strategy Director- How the COVID-19 pandemic has affected brands and the positive consequences or innovations that came out of it. - Kevin’s takeaways from the current state of affiliate marketing - The mistakes brands and affiliate managers do when managing affiliate programs Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.We will be adding new episodes as we continue our 4TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

We’re back again and season 4 of the Affiliate Marketing Podcast is our biggest yet. We have lined up a whole host of guests who will share their industry insights. In this episode, Lee-Ann was joined by two exceptional guests Calvin Ayre and Becky Fontana Liggero to talk about crypto and blockchain. Calvin is the founder of the Ayre Group and is now a Venture Capitalist with a specific investment and business focus on fintech innovations, data management, cybersecurity, and trans-actable digital tokens on the true Bitcoin blockchain, Bitcoin SV (BSV). Becky is a legend in the industry, she is often referred to as the Christian Amanpour of the iGaming industry!Calvin is also the founder of CoinGeek that hold a conference last week where Lee-Ann gave a presentation – Check it out! Listen to hear more about:- The Blockchain and Bitcoin space and how that’s relating to digital marketing - Why BSV will change the way data is managed and valued and why businesses should not “miss the boat”. - Crypto market and the current ecosystem as well as the actual impact of this technology- Where is this all going to lead us in the futureRate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.We will be adding new episodes as we continue our 4TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

We’re back again with a brand-new season of the Affiliate Marketing Podcast. This season will feature guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! This week, Lee-Ann was joined by Sarah Sangster to discuss Clubhouse monetisation. Sarah is a digital marketing specialist who has worked for over 24 years in sales and marketing before moving into the digital world in the early 2000s. In 2009, she founded The Digital Marketing Playbook - a structured programme to help businesses that have been successful with offline marketing and now need digital marketing to scale and grow.Listen to hear more about:- How to create an engaged network of followers that will support your brand on social media- Tips for building out your Clubhouse profile and interesting opportunities that the app provides- How affiliates and program managers can make use of Clubhouse monetisation Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.We will be adding new episodes as we continue our 4TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

In the first episode of season 4, Lee-Ann is joined by John Cole, , the Category Lead in Sports and Sports Betting and Gaming at LADBible Group. LADBible is considered the home of entertainment in the UK and it is one of the biggest communities for the social generation. John’s experience in this field makes him the perfect guest to talk about how you can build community value around your brand.Listen to hear more about:- The LADBible Group and the brands within this group- How the right content on the right channels can build community value- The new generation and how they respond to social contentRate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.We will be adding new episodes as we continue our 4TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions

This is already the finale of Season 3 of the Affiliate Marketing Podcast! Throughout this season, Lee-Ann Johnstone has been discussing some of the hot topics in affiliate marketing with industry experts. In this episode, Lee-Ann talks shop with Head of Agency services , Leanna Klyne about the common problems affiliate programs have with their tech and infrastructure and how you can overcome these.Prior to joining the AffiliateINSIDER in April 2019, Leanna had spent over 10 years at Paysafe Group. During her time there, she held various positions – most notably as B2C Partnership Marketing Manager. Her expertise lies in building strong relationships, creating digital strategies and driving revenue.Listen to hear more about:- Affiliate recruitment and onboarding process. - The impacts of poorly done work when setting up an affiliate program and keys to fixing it. - Cost & Revenue in running an affiliate marketing program- Essential checklist prior to affiliate program launch Do you want to get your brand or business featured on AffiliateINSIDER’s Affiliate Marketing Podcast? Find out how you can promote your product, brand or services to an engaged community of affiliate and digital marketing professionals around the globeContact : [email protected] for more information and join our conversation or Download our Podcast Media pack HERESend me a text with your questions

In this week’s episode of the Affiliate Markeing Podcast, Lee-Ann was joined by industry legend Evan Weber, who shared his extensive knowledge of the industry, including how to grow a successful affiliate marketing program and his insights on where affiliate marketing is heading. Listen to hear more about:- The importance of communicating with your affiliates - Tips to build a successful affiliate program - Keys to be a good affiliate manager Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.We will be adding new episodes as we continue our 3RD SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE!Send me a text with your questions