The Addition

Mason Greenwood was one of the most exciting young talents in English football, having broken into both the Manchester United and England first teams. Then, in January 2022, disturbing audio and images appeared online and the forward was arrested on charges of attempted rape, controlling and coercive behaviour, and assault occasioning actual bodily harm. He has always denied all the charges against him. In February this year, all the charges against Greenwood were dropped following a key witness withdrawing their cooperation from the investigation. This led the Crown Prosecution Service to conclude that there was “no longer a realistic prospect of conviction”.Now Manchester United had a decision to make about a young, talented player still under contract to them. As the latest Premier League season got closer, they made plans to bring him back and Adam Crafton of The Athletic revealed it all. After his stories were published, there was widespread public outcry and ultimately a U-turn from the football club. Crafton joins the show to explain how to report on such a sensitive story and the importance of investigative reporting in sport more broadly. It gives a fantastic insight into the process of journalism.N.B. I incorrectly said in the episode that Ched Evans was convicted of sexual assault. He went to prison for rape. He was found not guilty in a retrial in 2016.* Mason Greenwood and Manchester United: How club reacted and what happens next - The Athletic* Even rapist footballer Ched Evans deserves a second chance - The Spectator* Manchester United’s Mason Greenwood return plan included list of ‘hostile’ figures - The Athletic* Adam Crafton on Twitter* Adam Crafton on The Athletic* Charlotte Henry on Twitter* Charlotte Henry on Threads* Charlotte Henry TikTok* The Addition on YouTubeListen wherever you get your podcasts.Thanks to HelloFresh for sponsoring the show this week. With HelloFresh, you get farm-fresh, pre-portioned ingredients and seasonal recipes delivered right to your doorstep. Skip trips to the grocery store and count on HelloFresh to make home cooking easy, fun, AND affordable – that’s why it’s America’s #1 meal kit!Go to HelloFresh.com/50addition and use code 50addition for 50% off plus 15% off the next 2 months! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

The days in which (most) digital publishing companies think that the way to success is making content available for free are long gone. Subscriptions are becoming crucial to publishers of all sizes, from all over the world. From the New York Times to…well, this newsletter, publishers are looking at ways to get consumers to pay directly for content. Bron Maher, senior reporter at Press Gazette, has done in-depth reporting on various types of subscriptions, most notably the NYT bundle. He joined the show to discuss how the industry is changing, what is working, and what isn’t. There are certainly a lot of discounts on offer at the moment, but what happens when those cut-price periods end? We also discuss Mark Thompson, the man who helped build the NYT’s paywall business and is now about to take over CNN.* Subscription Fatigue is Real* Bundled: Inside The New York Times’ revenue growth strategy - Press Gazette* Telegraph Media Group hits one million subscriptions - Press Gazette * Mark Thompson named CNN chief executive and chairman at critical juncture in news network’s history - CNN This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

It is clear that AI tools are going to seriously disrupt journalism. We’ve already seen some publications try and get Large Language Models (LLMs) to create content. It did not end well. But we are only at the start. There are also concerns about what the AI revolution will mean for journalism jobs, especially the more junior ones. Adweek’s senior media reporter Mark Stenberg returns to the show to discuss it all.We also talk about some fairly significant AI-related changes that Google is preparing to roll out. Soon, you may not even have to click on a link to get an answer to your query, as it will consolidate content from around the web into one small card. Publishers are, not surprisingly, very unhappy about this and some are trying to find ways to fight back.* How Publishers Are Preparing for Google's AI-Enhanced Search - Adweek* Mark Stenberg on LinkedIn* Mark Stenberg on Twitter* Mark Stenberg at Adweek* Charlotte Henry on Twitter* Charlotte Henry TikTok* The Addition on YouTubeListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

You might just have noticed that there have been rather a lot of changes at Twitter recently. So much so, that it isn’t even called Twitter any more. (No, I’m not calling it X.) In various outbursts, owner Elon Musk has threatened to remove the block feature and change how headlines are shown on the platform. He has also limited how the DM feature works for unverified (i.e. free) users. Tweetdeck is now a paid product too.Journalist and author Chris Stokel-Walker returns to the show to discuss how these changes have impacted both the creation and consumption of journalism. Ultimately, we discuss whether or not Twitter remains a useful place for journalists and what the alternatives are.* Elon Musk removing block feature on X (formerly Twitter) - Sky News* Elon Musk tweet on Twitter's block feature* Elon Musk blocks actor James Woods after weekend Twitter spat - Independent* Elon Musk's X plans to remove headlines from links to news articles - Reuters* The Big List of Elon Musk’s Hyperbole, Evasions, and Outright Lies - Rolling Stone* Elon Musk’s Shadow Rule - New Yorker* The Media vs QAnon and Donald Trump - The Addition* Elon Musk tweet urging journalists to publish on Twitter* Chris Stokel-Walker’s website* Chris Stokel-Walker’s books* Chris Stokel-Walker on Twitter* The Addition blog* Charlotte Henry on Twitter* The Addition on YouTube* Charlotte Henry on TikTok* Charlotte Henry on InstagramListen wherever you get your podcasts.Chris Stokel-Walker’s Books[Affiliate links - sales may earn commission which helps support The Addition.]YouTubers: How YouTube Shook Up TV and Created A New Generation Of Stars* Amazon* Bookshop.org* WaterstonesTikTok Boom: The Inside Story of the World's Favourite App* Amazon* Bookshop.org* Waterstones This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

This week, I’m rerunning the conversation I had last year with Rolling Sone UK news editor Nick Reilly.Rolling Stone is one of the iconic media brands, covering the crossover of music, culture and politics in a unique way. A couple of years ago it was announced that there was going to be a UK sister to the US-based publication. The small team behind it was, at the time of originally recording this episode, preparing its sixth print edition and also producing a regular stream of online stories.Reilly was in the team that launched the UK magazine. We discussed the launch, creating a distinctive UK voice for Rolling Stone, and collaborating with colleagues across the Atlantic. I found the details of how they decide what works for a UK audience while making sure to leverage the power that comes with the Rolling Stone brand particularly interesting. The work done during the Glastonbury, including interviews with artists performing at the festival, is a good example of this.* Rolling Stone UK* Nick Reilly on Twitter* Nick Reilly on Instagram* Charlotte Henry on Twitter* The Addition on YouTube* Charlotte Henry on TikTok* Charlotte Henry on InstagramListen to More This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

The content creator space is constantly evolving, but how on Earth does it work? How do you even start? Is there a difference between a creator and an influencer? There are so many different elements to it all and more and more platforms to create for and try and build an audience on.Shannon Morse, a top YouTube content creator, joined me last year to discuss how she began making videos for YouTube and how to stay (somewhat) sane as you build your own brand. She also answered the crucial question - how do you actually make money as a content creator?* Understanding The Rise Of The Creator Economy - Forbes* Shannon Morse on YouTube* Threat Wire from Hak5* Shannon Morse on Twitter* Shannon Morse on Instagram* Shannon Morse on Tiktok* Charlotte Henry on Twitter* The Addition on YouTube* Charlotte Henry on TikTok* Charlotte Henry on InstagramListen to More This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

RTÉ is Ireland’s national broadcaster, its equivalent of the BBC (albeit with a domestic commercial element). Presenter Ryan Tubridy is its biggest star and one of the country’s most beloved public figures. Or he was. Recently, he has been engulfed by a scandal over his pay, a huge chunk of which was initially not revealed to the public.Following the first wave of revelations, there were parliamentary hearings that saw even more juicy details come out, including information on some rather nice, and expensive, corporate trips. And lots of flip-flops. Alongside all this, there have been cuts at the broadcaster and staff morale is low. Adrian Weckler of the Irish Independent joins the show to explain what has gone on and why it has captured the attention of the whole country.* Ireland's national broadcaster RTE is facing a crisis - and this is why - Sky News* New RTÉ boss says pay scandal involving top TV presenter ‘shameful’ - Guardian* Adrian Weckler on Twitter* Adrian Weckler at the Irish Independent* Charlotte Henry on Twitter* The Addition on YouTube* Charlotte Henry on TikTok* Charlotte Henry on Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

QAnon started out as bored teenagers having fun online… and ended up with a riot at the US Capitol. There may be more to come. We now have politicians, including former and potentially future president Donald Trump, who openly promote the conspiracies that have emerged on the 4chan message boards. It is dangerous and the virus is spreading, including to the UK. How on Earth did we get here?James Ball is a journalist and author whose latest book covers the story right from the beginning. He joins the show to explain what exactly QAnon is, why it matters going into another US election cycle, and what the mainstream media can do to help fight the conspiracy theories.* Bodybuilding forum row* James Ball on Twitter* The Addition on YouTube* Charlotte Henry on TikTok* Charlotte Henry on InstagramBuy “The Other Pandemic” Affiliate links - buying may earn a commission that helps support The Addition]* Amazon* Bookshop.org* WaterstonesBuy “Post-Truth” [Affiliate links - buying may earn a commission that helps support The Addition]* Amazon* Bookshop.org* WaterstonesBuy My Book!Amazon This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Newsletters have become one of the hottest topics in media in recent times, with publishers and individuals building huge readerships with them. That’s why the Media Voices team launched the Publisher Newsletter Awards to go alongside the already successful Publisher Podcast Awards. This year’s debut event was great, with some of the biggest publishers proudly showing off their newsletter products. Did I mention I won?!One of the Media Voices co-founders, Chris Sutcliffe, returned to the show to discuss all things newsletters. Why are they now so important to publishers? Where will they go next? We also chat about the various ways podcasts and newsletters overlap and whether newsletters will prompt a renaissance in blogging.* Media Voices* Publisher Newsletter Awards* Chris Sutcliffe on Twitter* Media Voices on Twitter* Charlotte Henry on Twitter* The Addition on YouTube* Charlotte Henry on TikTok* Charlotte Henry on Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Podcasting has come a long in a relatively short space of time. Things have contracted somewhat in more recent times, but generally, the industry is a positive place. Few people know more about it than Bryan Barletta of Sounds Profitable, an organisation advocating for, and producing research on, the podcast industry. He joined this week’s show to explain how podcast advertising really works and what the thinks the future of the medium is. One key point that came out of the conversation was the impact of Spotify. The company may have had to roll back on commissioning original content and stop waving big cheques around. However, both in its adtech acquisitions and its original content production it advanced the podcasting industry as a whole significantly in just a couple of years.* Podcasting Positivity* Unifying Programmatic Buying - Sounds Profitable* Bryan Barletta on Twitter* Sounds Profitable* Sounds Profitable on Twitter* Charlotte Henry on Twitter* The Addition on YouTube* Charlotte Henry on TikTok* Charlotte Henry on InstagramListen wherever you get your podcasts.Thanks to Factor for sponsoring this episode. Factor, America’s #1 Ready-To-Eat Meal Kit, can help you fuel up fast with flavorful and nutritious ready-to-eat meals delivered straight to your door. Head to factormeals.com/addition50 and use code addition50 to get 50% off your first box. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

It is fair to say that Elon Musk’s time owning Twitter has been… eventful. The latest developments have seen view limits imposed. Yes, Twitter wants you to see fewer tweets. The limits are set higher for this who pay for Twitter Blue but still exist. Perhaps we should all be grateful that Elon is helping us to spend less time scrolling, but it all rather feels like he is trolling his users.Jeff Gamet returns to the podcast to discuss these latest developments, which surely must reduce the amount of adverts users see at a time when rebuilding trust with advertisers is crucial. We also wonder how new CEO Linda Yaccarino feels about it all. (Since recording, she has shown public support for the view limits.) We also unpack Apple’s decision to make the first episode of “Silo” available for free on Twitter. * Elon Musk Announcing View Limits* Stop Pretending You're Going to Quit Twitter Because Elon Musk is Buying it* What on Earth is Going on With Twitter?* “Silo” on Twitter* The British Tech Network* Jeff Gamet on YouTube* ‘The Context Machine’ podcast* Charlotte Henry on Twitter* Charlotte Henry TikTok* The Addition on YouTube* Charlotte Henry on InstagramIn Case You Missed ItMeta Doesn't Need the News, With Adrian Weckler - New laws mean news is leaving Facebook and Instagram. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

In the latest episode of “TV+ Talk” we discuss in depth Apple’s approach to live sport and that of its rivals. We also explore the non-live sporting content that Apple has, such as the “Super League” documentary. It is clearly trying to challenge things like Amazon Prime Video’s popular “Drive to Survive” and “Full Swing”. Away from sport, there was also a look at the Academy’s new rules for the Oscar’s ‘Best Picture’ category. These will make it much clearer what films Apple and other streamers think have a chance at winning the converted statue.* “Super League - The War for Football”* “Real Madrid - Until the End”* The Addition on YouTube* Charlotte Henry on Twitter* Charlotte Henry on TikTok* MacVoices* Chuck Joiner on Twitter* MacVoices on Twitter* Chuck Joiner on Mastodon This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Facebook has always had a somewhat changeable relationship with the news media. There have been times when the two have engaged and valued each other, and times when things have been rather more tense. The reality, though, is that parent company Meta basically makes no meaningful money from having news content on its various platforms. That’s why, in the face of a new Canadian law demanding it pays news outlets when links are posted, it has removed news content from Facebook and Instagram in the country. This follows similar legislation being introduced in Australia. Google is also affected by the laws. Similarly, it does not really doesn’t make money off of the news. However, it has adopted a different approach and seems to want to co-exist with the media more than Meta does.Adrian Weckler, the tech editor of the Irish Independent, joins to discuss the implications these moves have on outlets around the world. They might ultimately wish that their content was back on two of the world’s biggest platforms. Furthermore, is it only the big publications that benefit from such laws? We also discuss the broader situation that the traditional media finds itself in and the contrast between British/Irish news coverage and that from the US. Spoiler alert - there are some things we do not want to import.* Meta to cut off access to news media on Facebook and Instagram in Canada following law that requires payment to media firms when users post links - Irish Independent* Meta will stop paying US publishers to put their content in Facebook’s News tab - The Verge* Meta Hit With Record Fine by EU* Adrian Weckler on Twitter* Adrian Weckler at the Irish Independent* Charlotte Henry on Twitter* The Addition on YouTube* Charlotte Henry on TikTok* Charlotte Henry on Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

It has been another chaotic and fascinating six months in the world of streaming. We’ve seen Netflix accelerate its battle against password sharers, but not much take-up of its ad tier. Some services, such as Disney+, are even starting to remove content, something previously unthinkable. Furthermore, consumers feeling the financial squeeze are having to make decisions as to which services they want to keep paying for. Indeed, younger viewers in particular are happy to cancel subscriptions and then return when there is something they specifically want to watch.With so much to discuss, it was great to welcome back Tom Merritt from Cordkillers and DTNS. We dived into all the topics above, as well as issues like Netflix getting into live sports (maybe) and whether the distribution of sports rights to streamers actually helps fans.* Netflix Finally Taking a Swing at Live Sport* Cordkillers* Daily Tech News Show* “A Word with Tom Merritt”* Tom Merrit on Twitter* Charlotte Henry on Twitter* The Addition on YouTube* Charlotte Henry on TikTok* Charlotte Henry on Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Prince Harry headed into The Rolls Building of the High Court in the UK the other week in an almost unprecedented step. He was there to be cross-examined, alleging the newspapers owned by the Mirror Group had hacked his phone over the period of some years. His appearance was part of a wider case featuring several different celebrities, but the Duke of Sussex attracted the most attention. The newspaper group denies all the charges against it.Rachel Cunliffe, senior associate editor at The New Statesman magazine, has written about Prince Harry’s clashes with the media and followed the trial closely. She joins the show to discuss what it all might mean for the media’s relationship with royals and celebrities, as well as what it tells us about UK tabloid culture.* Have a little sympathy for Prince Harry’s hacking claims - The Bew Statesman* A royal rumble: Prince Harry’s clash in court left him lost for words – but not defeated - Guardian* Rachel Cunliffe at the The New Statesman* Rachel Cunliffe on Twitter* Charlotte Henry on TwitterListen wherever you get your podcasts.Thanks to Factor for sponsoring this episode. Factor, America’s #1 Ready-To-Eat Meal Kit, can help you fuel up fast with flavorful and nutritious ready-to-eat meals delivered straight to your door. Head to factormeals.com/addition50 and use code addition50 to get 50% off your first box. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

For over a month, screenwriters in America have been on strike after talks between their union, the WGA, and the studios broke down. Amongst other things, the writers have concerns over the rise of so-called mini-rooms, being locked into smaller series, declining residuals and the potential impact of AI. None of this is straightforward to fix - it requires a dramatic change to the current working model. At the same time, the directors union has reached a deal and will not strike, but actors still might.The Ankler has been covering all these developments closely. Sean McNulty, the writer of its morning newsletter The Wakeup, returns to the show to discuss everything that has happened and how the strike might come to an end.* Sean McNulty on LinkedIn* The Ankler* The Wakeup* Charlotte Henry on Twitter* Charlotte Henry TikTok* The Addition on YouTubeListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

It’s been a somewhat tumultuous time in the world of Web3 recently (isn’t it always?). Lauren Ingram, the founder of Women of Web3, joins the show to explain what is really going on and how things can get better and more inclusive. The Women of Web 3 podcast is set to return with its second season in the coming days. AI might be grabbing all the attention recently, but it is really important to have a jargon-busting conversation about Web3 too. Is there any hope for the technology that so many got so excited about, or was it just a fad? If it is here to stay, how do we get more women involved so that there is some diversity feeding into the technology’s development? * Women of Web3* Women of Web3 Podcast* Lauren Ingram on Twitter* Charlotte Henry on Twitter* Charlotte Henry TikTok* The Addition on YouTubeListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

It’s that time of the month - Chuck Joiner and I reconvene to discuss Apple TV+. On this episode of “TV+ Talk” we finish off our chat about “Shrinking” before analysing the recently released “Silo.” We finish off by looking at the… mixed… reactions to “Killers of the Flower Moon,” which has finally premiered at Cannes. However, most of us are going to have to wait a little bit longer to see it.* “Shrinking”* “Silo”* The ‘Killers of the Flower Moon’ Trailer is Finally Here - The Addition* The Addition on YouTube* Charlotte Henry on Twitter* Charlotte Henry on TikTok* MacVoices* Chuck Joiner on Twitter* MacVoices on Twitter* Chuck Joiner on Mastodon This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

B2b publishing is a big, but all too often overlooked, segment of the media. It might not be as sexy as the big-name, consumer-facing brands, but it really matters. The Audiencers is a new b2b publication aimed at those within the media industry that run all manner of publications. It is run by Poool, the membership and subscription technology suite. On this week’s show, Editor-in-Chief Madeleine White joined to discuss the still-new website.As well as outlining what The Audiencers does, the conversation covers what publishers get right and wrong when it comes to user retention and paywall strategy. There is also a discussion about small, but overlooked, success stories and we advocate for a more collaborative approach in publishing.* The Audiencers* Mather Economics report on paywalls* Madeleine White on LinkedIn* Charlotte Henry on Twitter* Charlotte Henry TikTok* The Addition on YouTubeListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

We want transparency and honesty from our politicians. We want our media to hold the powerful to account. One of the best ways to do the latter is via long-form interviews. This week’s guest, Rob Burley, has been involved in producing many of them over the last 30 years but is worried that too many broadcasters, particularly the BBC, are abandoning the format. He gives a powerful insight into his work and doesn’t pull any punches when discussing his former employer, Piers Morgan and much else.In his new book, “Why Is This Lying B*****d Lying to Me?”, Burley advocates for the long-form interview, whilst also giving an insight into the funny and sometimes bizarre situations that arise when working in political television.* Jeremy Paxman vs Michael Howard* The Trump TV Tangle* Why Is This Lying B*****d Lying to Me? on Amazon (£ affiliate link, supports The Addition)* Why Is This Lying B*****d Lying to Me? on Bookshop.org (£ affiliate link, supports The Addition)* Rob Burley on Twitter* Charlotte Henry on Twitter* Charlotte Henry TikTok* The Addition on YouTubeListen wherever you get your podcasts.Thanks to Factor for sponsoring this episode. Factor, America’s #1 Ready-To-Eat Meal Kit, can help you fuel up fast with ready-to-eat meals delivered straight to your door. You’ll save time, eat well, and tackle everything on your to-do list. Head to This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Maybe it was always this way, but things feel particularly chaotic in the media industry right now. From sales to shutdowns to Twitter changes, a lot is in a state of flux. Mark Stenberg from Adweek returns to the show this week to discuss the state of things. Never underestimate the power of niche!In particular, we look into what is going on in terms of M&A. There were a huge number of deals done during the pandemic years. Companies were eager to expand. Now, with money more expensive and customers having alternative things to do with their time, some are looking to change their approach and even unwind elements of their portfolios. What does it all mean? Often, it’s layoffs…* Publishers Pare Down Their Portfolios Following Pandemic M&A - Adweek* Mark Stenberg on Twitter* Mark Stenberg at Adweek* Charlotte Henry on Twitter* Charlotte Henry TikTok* The Addition on YouTubeListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

You may have noticed that the media world has undergone some seismic changes over recent years. And Ben Smith has been there for them all - from reporting for New York tabloids to turning Buzzfeed into a major news brand and having a column for the New York Times. He now runs Semafor, a globally focused news publication he founded with ex-Bloomberg News exec Justin Smith. It is a typically ambitious project.Smith also has a book out, “Traffic”, explaining what he has seen and learnt over the course of his career to date. On the podcast, he outlined setting up the BuzzFeed newsroom, where he thinks the media is going next and, yes, that dossier. (I asked him about the dress too, obviously.) We started by discussing the recent major media news - the departures of Tucker Carlson and Don Lemon from Fox News and CNN respectively.The conversation is a fascinating insight from someone who has been at the heart of so many of the most exciting, and difficult, changes in media.* Cable News Chaos as Tucker Carlson and Don Lemon Out [updated]* After All That, I Would Still Publish the Dossier - The Atlantic* “Traffic” via Amazon UK (£ affiliate link, supports The Addition) and Amazon US* “Traffic” via Bookshop.org (£ affiliate link, supports The Addition) * Semafor* Ben Smith on Twitter* Charlotte Henry on Twitter* Charlotte Henry TikTok* The Addition on YouTubeListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Chuck Joiner and Charlotte Henry are back with the second episode of “TV+ Talk” - the YouTube series and podcast in which, each month, we discuss the key issues around Apple’s streaming service. This time around we looked at the comedy series “Shrinking” and the movie “Tetris”. Chuck had a bit of a surprise for Charlotte too!* “Shrinking”* “Tetris”* The Addition on YouTube* Charlotte Henry on Twitter* Charlotte Henry on TikTok* MacVoices* Chuck Joiner on Twitter* MacVoices on TwitterChuck Joiner on Mastodon This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Things are never quiet in Hollywood. Luckily, The Ankler exists to explain it all. Founded on the back of Richard Rushfield’s own newsletter, it has grown to become an example of a great Substack business.And there is a lot going on in Tinseltown right now. The drive to get people back into cinemas post-pandemic continues, with more and more “in theatres only” releases happening. There have also been changes on the TV side as streamers try and make sure they are getting as much out of their audience as possible. This includes a merged streaming service, movie cancellations and the removal of content by Warner Brothers Discovery. Oh, and US writers and studios can’t agree on a new deal, leading the industry hurtling towards a strike which could stop the flow of new TV episodes. Sean McNulty, who writes The Wakeup newsletter for The Ankler, joins the podcast to discuss it all. * Sean McNulty on LinkedIn* The Ankler* The Wakeup* Charlotte Henry on Twitter* Charlotte Henry TikTok* The Addition on YouTubeListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

There is so much content across all the different streaming platforms right now it is almost overwhelming. So The Addition is here to help! Jeff Gamet returns to the podcast to discuss what he is watching now, what I am watching now and what is on our “to watch” lists. There is plenty to recommend for your viewing pleasure, whether serious series, comedy specials, 30-minute sitcoms or movies.HBO/Sky seems to be where the biggest hits are. The quality on Netflix seems to fluctuate. And there is a whole debate as to whether Paramount+ and Disney+ are actually worth having. Knowing the streaming industry, that will flip soon enough.* Marc Randolph post on LinkedIn* The British Tech Network* Jeff Gamet on YouTube* ‘The Context Machine’ podcast* Charlotte Henry on Twitter* Charlotte Henry TikTok* The Addition on YouTubeListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

This week’s episode is a bit meta. It’s two Substackers discussing Substack! Without a doubt, the platform has had a transformative effect on the media landscape. It has both coaxed major columnists away from their highly-paid gigs and helped mere startups (like this one) get off the ground. Over the last year, the company has consistently been launching new products, but what comes next?Substack recently announced a funding round that allowed writers to buy into the platform they publish on. Doing so probably also indicates VC money isn’t flowing towards the firm as it once did. There is also a spat with Elon Musk and Twitter, which is suppressing links to Substack newsletters. With all this going on, Brian Morrissey, who runs The Rebooting, comes to discuss the past, present and future of Substack. * Substack’s CEO on ads, bundling and what’s next - The Rebooting podcast* The Rebooting* “People vs Algorithms”* Brian Morrisey on Twitter* Charlotte Henry on Twitter* Charlotte Henry TikTok* The Addition on YouTubeListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

The BBC is always under scrutiny, but lately, it is having a particularly tough time. In recent weeks, it has faced difficult questions about its chairman Richard Sharp, transitioned to a combined news channel for both the UK and the rest of the world, and been tangled up in a major impartiality row thanks to Gary Lineker. All the while, significant numbers of layoffs are happening, with years of experience walking out of Broadcasting House.Jamie Angus knows the BBC better than most. He edited two of its flagship radio programmes - “Today” and “The World at One.” He also has experience of both the management and global aspects of the corporation, having risen to become the director of the World Service Group. Now COO of Arabic radio station Al Arabiya, he joins the podcast this week to give invaluable insight into what is going on at the BBC.* Gary Lineker is Not the Story [Updated]* Gary Lineker Row: BBC Backtracks After Wasting Weekend of Sports Coverage* Joanna Gosling Confirms BBC Exit Amidst Newsroom Unrest* BBC Newsroom Anger as Lead Presenters For New Channel Confirmed* EXCLUSIVE: The Email Detailing How The BBC is Starting to Merge News Channels* Al Arabiya* Charlotte Henry on Twitter* The Addition on YouTube* Charlotte Henry on TikTokListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

It has been a tumultuous time for TikTok. The UK government joined the ranks of those banning the short-form video app on (most) official devices, with the BBC also urging staff to delete it. Then CEO Shou Zi Chew appeared in front of Congress. Wall Street was not that impressed by his performance, but creators were, as he calmly handled increasingly daft questions from US lawmakers. It’s fair to say that creators are starting to get worried about a general ban and are making their voices heard on the platform and elsewhere.But why are these bans being discussed at all? And what happens next? There is only one person to ask. Chris Stokel-Walker literally wrote the book on TikTok. We unpick Shou Zi Chew’s congressional appearance, talk about the sudden move to take action and whether or not a general ban is likely.* TikTok CEO Shou Zi Chew testifies before Congres - CSpan* TikTok banned on UK government devices as part of wider app review* BBC advises staff to delete TikTok from work phones* Will TikTok Really be Banned? - The Addition* Chris Stokel-Walker’s website* Chris Stokel-Walker’s books* Chris Stokel-Walker on Twitter* The Addition blog* Charlotte Henry on TwitterThank you to Kolide for sponsoring this episode of the podcast. If you're an Okta user, they can get your entire fleet to 100% compliance. Its method means fewer support tickets, less frustration, and most importantly: 100% fleet compliance.Visit kolide.com/theaddition to learn more or book a demo.* Listen wherever you get your podcasts.ICYMIDo We Still Believe in "Ted Lasso"?Introducing TV+ Talk This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

The idea for “TV+ Talk” came about after I joined “MacVoices” to discuss Apple’s streaming service with Chuck Joiner. We had a lot of fun, so we decided to do it more regularly! The aim is to publish an episode about once a month, depending on our schedules. There is a lot happening on Apple TV+ so there should be plenty to talk about. Of course, if there is a show or movie on the service that you either love or hate and you want us to discuss it, make sure you leave a comment in the appropriate places! It would be great to hear from you.In the opening episode of “TV+ Talk”, we discuss where we think Apple TV+ is at and Apple’s position in the media ecosystem. We also reveal our favourite shows and, of course, discuss episodes one and two of “Ted Lasso” season three. * The Addition on YouTube* Ted Lasso Season Three Review - The Addition blog* Do We Still Believe in "Ted Lasso"? - “The Addition Podcast”* Charlotte Henry on Twitter* MacVoices* Chuck Joiner on Twitter* MacVoices on Twitter* Chuck Joiner on Mastodon This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

You may just have noticed that a new season of “Ted Lasso” has begun on Apple TV+, but is the series still delivering as it once was? Kelly Guimont joins the podcast to discuss the opening episode and what we might expect to come next. There are spoilers for season three, episode one so watch that and then come back and join us!Given that this is likely to be the last season of “Ted Lasso”, and even though we assume there will be specials and spin-offs, Apple TV+ may also have some issues filling the gap left by its biggest hit so far.This is also the 50th episode of the podcast. A huge thank you to all the fabulous guests who have appeared and an even bigger thank you to all of you who have listened. Here’s to the next 50!* Exclusive: Bill Lawrence on the Success of ‘Ted Lasso’ on Apple TV+ - The MacObserver* Ted Lasso Season Three Review - The Addition blog* Kelly Guimont on Mastodon* Charlotte Henry on Twitter* The Addition on YouTubeListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Shannon Morse has been making online video for… a long time. Long before we called doing such work being a “creator”, in fact. She joins the show to discuss the current state of the creator economy. How has vertical video changed the game? Can creators actually make money from it? On TikTok in particular, the benefits may go beyond earning some extra income, but it is noticeable that those who started out on that platform seem to be adding longer-form videos and podcasts to their portfolio.The conversation about the crossover between creators and journalists also continues on this week’s episode. The two sides can learn from each other, but will they?* Journalist, Creator or Both?* Shannon Morse on Twitter* Shannon Morse on YouTube* Shannon Morse on TikTok* Charlotte Henry on Twitter* The Addition on YouTubeThank you to Kolide for sponsoring this episode of the podcast. If you're an Okta user, they can get your entire fleet to 100% compliance. Its method means fewer support tickets, less frustration, and most importantly: 100% fleet compliance.Visit kolide.com/theaddition to learn more or book a demo.Listen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

It is International Women’s Day and to mark the occasion Charlotte Tobitt, UK Editor of Press Gazette, joins the show to reflect on five decades of Cosmopolitan and discuss the future of women’s media. We explore whether glossy magazines can survive the challenge posed to them by influencers and creators. Cosmo is certainly doing some very interesting and pioneering digital innovation.Some women’s magazines have had to reduce their print output whilst building their digital offerings. Others have stopped print altogether. Sadly, a few brands have disappeared entirely. It is clear though, that women still have loyalty to many of these outlets and value what they produce. * How Cosmopolitan UK moved beyond print with 17m monthly website readers - Press Gazette* Financial Times’ Head of Newsletters Sarah Ebner on the varied role of newsletters - Media Voices* Charlotte Tobitt at Press Gazette* Charlotte Tobitt on Twitter* Charlotte Henry on TwitterThank you to Kolide for sponsoring this episode of the podcast. If you're an Okta user, they can get your entire fleet to 100% compliance. Its method means fewer support tickets, less frustration, and most importantly: 100% fleet compliance.Visit kolide.com/theaddition to learn more or book a demo.Listen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

There has been a huge amount of news, both good and bad, coming out of the media industry in recent months. Sometimes it is worth taking a breath and looking at where we currently are. There are not many betters guests I could have to do this than Graham Ruddick. He has covered business and media for a number of major publications such as The Times, Telegraph and Guardian, and now runs the Off to Lunch business newsletter and its sister podcast, “Business Studies”.Indeed, we start the show by chatting about Graham’s career so far and what it was like to make the leap into becoming an independent writer. We also unpick the rounds of layoffs currently sweeping the media industry and discuss what the growth of AI tools might mean for the future.* Off to Lunch* Graham Ruddick on Twitter* Charlotte Henry on TwitterThank you to Kolide for sponsoring this episode of the podcast. If you're an Okta user, they can get your entire fleet to 100% compliance. Its method means fewer support tickets, less frustration, and most importantly: 100% fleet compliance.Visit kolide.com/theaddition to learn more or book a demo.Listen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Local news is the subject of much agonising within the media industry. This traditional route into journalism, learning the craft at local outlets, is increasingly closed to young hacks on both sides of the Atlantic. Numerous publications are being run down or have closed. Yet they are so important to many communities who want to be informed about what is going on around them.The team at 6AM City seem to have found a model that works. They send out daily, localised emails to 25 different markets at, you guessed it, 6 AM local time every day. It’s all about what is going on in the area, but there is no crime and punishment coverage and very little politics. Certainly nothing partisan. How, though, can you do local news when you don’t touch those traditionally important areas? 6AM City clearly are providing audiences with the information they want, but is the network of newsletters helping fill the void in news deserts? COO and co-founder Ryan Heafy joins to explain how it all works and shares some exciting plans for future expansion.* 6AM City* 6AM City on Twitter* Ryan Heafy on Twitter* Charlotte Henry on TwitterListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

If you think this year is going to be big for streaming and the entertainment industry, you ain’t seen nothing yet. That’s the argument put forward by this week’s guest, Tom Merritt. He explains, convincingly, that a variety of deal deadlines mean that some big decisions will have to be made early next year and this could see meaningful change and consolidation in streaming.There’s the question of what Disney is going to with its Hulu stake, what other companies might be interested in Hulu, and what will happen to many of the smaller streaming services. The tech companies like Apple and Amazon will care about being the platform, the hub where you watch things, whilst using their original content to draw subscribers in. We discuss it all on this week’s show.We also couldn’t let this week go by without chatting about Super Bowl LVII. The half time show in particular, and Rihanna’s performance at the Apple Music Half Time Show to be precise. What does Apple’s sponsorship tell us about its interest in sports and media?* 2024 Will Change Streaming TV Forever - Tom Merrit* Watch Rihanna’s Full Apple Music Super Bowl LVII Half Time Show - The Addition blog* https://www.tommerritt.com/* Cordkillers* Daily Tech News Show* “A Word with Tom Merritt”* Tom Merritt on Twitter* Charlotte Henry on TwitterListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Many of us take watching the latest hit Netflix series for granted. But how do you enjoy such content if you’re blind? Steven Scott from “Double Tap” joins the show to discuss the various accessibility features that services make available to help with this. He also highlights their varying quality. First, the show goes back to basics. What accessibility features for blind people are already available on our phones and other devices?Sidenote: I appeared on “Double Tap” on Monday discussing the ongoing saga that is the UK’s Online Safety Bill. Discussing the television and movies we watch is a crucial part of our culture. We do it at work and with our friends and family. If blind and visually impaired people are locked out of watching the thing everyone is talking about, they are excluded from those water cooler moments. Thankfully, the tools available to those with disabilities continue to improve. However, there is still some way to go.* 36 Seconds That Changed Everything: How the iPhone Learned to Talk* “Double Tap”* “Double Tap” on Twitter* Steven Scott on Twitter* Charlotte Henry on TwitterListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Big-name glossy magazines still attract plenty of attention, even if newsstand numbers are dwindling. The truth is, many people engage with a magazine brand despite rarely/never picking up a print copy. As I’ve said before, I personally really enjoy settling down with a print magazine one after a day staring at a screen. The world of magazines goes beyond the mega-brands though. There are a plethora of beautifully produced independent titles that focus on all manner of subjects and serve dedicated readerships. However, it is a tough business and many are fighting to survive.Peter Houston and his partner Joanna are taking their love for the indie magazine world one step further and launching their own title - Grub Street Journal. It will be aimed at “people who make magazines”. Peter joins the show this week to explain why on Earth they are starting a print publication in 2023. * Media Voices* Magazine Diaries* Grub Street Journal* Peter Houston on Twitter* Charlotte Henry on TwitterListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

A new year is always a good time for a reset. It is all too easy for any individual or industry as a whole to keep doing the same old thing. That is no different for publishing, with its ongoing combination of opportunities and struggles. What, then, should publishers be looking to change in 2023? Journalist, lecturer and trainer Adam Tinworth has thoughts. Some of them are going to be controversial. He joins host Charlotte Henry to, amongst other things, urge SEO practitioners to give up their keyword spreadsheets, journalists to get off Twitter and everyone to be a bit more sceptical about TikTok. In an atmosphere of layoffs and economic uncertainty, can we move away from some of the things we’ve held onto for so long?* Four Things Publishers Should Give up in 2023 - One Man And His Blog* Journalists! Get Off Twitter! - The Addition Podcast* What on Earth is Going on With Twitter? - The Addition Podcast* Adam Tinworth on Twitter* Charlotte Henry on TwitterListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Since its public launch a few weeks ago, ChatGPT has captured the imagination of many in the media. And scared plenty of others. What does an AI tool that can quickly write paragraphs of (mostly accurate) text mean for journalists, ad copywriters and others? Like the image-generating tool Dall-E, there is no doubt that it will eventually have a major effect, but is it time to freak out? We are seeing some publications already use AI tools to produce formulaic stories, but it mostly seems that for now, at least, humans are going still going to have to be part of the process. [Help subscribers find your newsletter with The Sample]The direction of travel is one way though, so AI in journalism is an important topic to explore. It is only going to become more relevant as time goes on. More advanced tools are already being developed.Host Charlotte Henry is joined by tech journalist Tom Merritt to discuss the effects AI will have across journalism and media. Simple tasks could be automated and this could allow for better, more investigative, journalism. However, there are risks and downsides too. How will we know what images are real? Can an AI really tell a story, not just regurgitate facts? The risk of manipulation and falsehood is very real. * ChatGPT* Dalle-E * https://www.tommerritt.com/* Daily Tech News Show* “A Word with Tom Merritt”* Tom Merritt on Twitter* Charlotte Henry on TwitterListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

One story sucked all the air out of the tech and media space in the final quarter of last year - Elon Musk’s takeover of Twitter. Well, more accurately, it was multiple stories and a variety of incidents that all led back to the same person and the same company. There was a lot to unpack - from the battle for Musk to actually buy the company to his erratic and hypocritical behaviour after the deal was complete. The aftereffects have gone beyond the social media platform too, with shares in Musk’s ‘other’ company, Tesla, taking a significant hit. We still do not know who the permanent CEO of Twitter will be or what comes next for users.Previous show: 2023 Predictions - Apple's Media EcosystemThis week, host Charlotte Henry is joined by journalists and author Chris Stokel-Walker to discuss and dissect everything that has gone on at Twitter during the last few months. They also look at the growing level of scrutiny being directed at TikTok. The US is particularly nervous about the short video app’s connections to the Chinese authorities and the EU may take a closer look at the company too.* Chris Stokel-Walker’s website* Chris Stokel-Walker’s books* Chris Stokel-Walker on Twitter* The Addition blog* Charlotte Henry on TwitterListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

To wrap up the “2023 Predictions” mini-series, and indeed “The Addition Podcast” for this year, host Charlotte Henry is joined by Kelly Guimont. They look at what Apple will do with its media offerings next year. If you missed the previous episodes in this mini-series, you can still listen to the conversations with Brian Morrisey from The Rebooting and Mark Stenberg from Adweek.A large part of this week’s conversation, inevitably, focuses on Apple TV+. While we do not have real numbers on how many people are actually subscribed to the streaming service, let alone paying for it, TV+ does have a steady flow of high-quality content. It is also the current holder of the “Best Picture” winner at the Oscars, thanks to “CODA”. With a host of renewed popular shows set to return, including “Ted Lasso”, and films featuring major stars on the way, it seems like there will be plenty to enjoy on the platform over the next 12 months. Another thing we are almost certain to see is Apple’s ongoing push into live sports coverage, something that should also help boost subscriber numbers.Apple News and the related subscription service, News+, are really good products. However, Apple hardly talks about them. It seems unlikely there will be a major overhaul in the next year, but we can hope! Don’t expect an overhaul of Apple Music either.Thank you all so much for listening and supporting “The Addition Podcast” since its launch earlier this year. See you in 2023!* How Ted Lasso Changed The Game for Apple TV+* Apple TV+ Takes a Swing at Live Sport - “The Addition Podcast”* Apple Ups Its Sports Game - “The Addition Podcast”* Major League Soccer announces 2023 season schedule - Apple* I Want My MCU TV* Kelly Guimont on Mastodon* Charlotte Henry on TwitterListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

This week, host Charlotte Henry is joined by Mark Stenberg, senior media reporter at AdWeek. We discussed a variety of issues, including why publishers will pivot to video (again), the risk of traffic from Google dwindling, the importance of newsletters and events to connect with your audience, and whether independent publishers can survive and even thrive in a recession.* Newsletters are finally growing up: how publisher email strategies evolved in 2022 - Mark Stenberg on “Media Voices”* Mark Stenberg on Twitter* Mark Stenberg at Adweek* Charlotte Henry on TwitterListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

To start off a new mini-series predicting the world of media in 2023, host Charlotte Henry is joined by Brian Morrissey, who has seen various peaks and troughs during his career. Amongst other things, he edited Digiday and now runs The Rebooting on Substack. He has a deep understanding of the difficulties that media outlets can face during an economic downturn and the opportunities available to those able to grab them. Brian thinks there will be a “rebundling”, as individual brands come together to keep their audience. He is also very interested in how AI might affect journalism. Is ChatGPT really going to replace real-life journalists?!* The Rebooting* “People vs Algorithms”* Brian Morrisey on Twitter* Charlotte Henry on TwitterListen wherever you get your podcasts.If you follow Apple news, and you listen to podcasts… put this in your ears. The Mac Observer’s Daily Observations Podcast - online at macobserver.com, or wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Rachel Cunliffe, Senior Associate Editor at the News Statesman, joins host Charlotte Henry to discuss the work of modernising a magazine that has been around for over 100 years, the art of picking the right medium to tell a story and why print still matters.* New Statesman reaches highest circulation for 40 years as expansion continues - New Statesman* “The Magic of Magazines” with Peter Houston - The Addition* Rachel Cunliffe at the New Statesman* Rachel Cunliffe on Twitter* Charlotte Henry on TwitterListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Adrian Weckler, Technology Editor at the Irish Independent, joins host Charlotte Henry to discuss the issues facing Twitter in Europe and what it could mean for the company as a whole. Is Elon Musk taking this as seriously as he should?Elon Muskdate From Dublin, Spotify's Joe Rogan ExperienceStop Pretending You're Going to Quit Twitter Because Elon Musk is Buying itA Revolut mortgage? CEO reveals 'super-app' plans to offer '100pc digital' mortgages - Irish IndependentKanye West posts ‘Shalom’ after Elon Musk lifts Twitter ban - TelegraphPiers Morgan interview with Andrew Tate - TalkTVTwitter boss Elon Musk keeps conspiracy theorist Alex Jones off platform - BBC NewsCristiano Ronaldo, Piers Morgan, and the Murdoch Media MachineAdrian Weckler on TwitterAdrian Weckler at the Irish IndependentCharlotte Henry on TwitterListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Zoe Kleinman joins host Charlotte Henry to discuss being the BBC’s first-ever Tech Editor, the changing nature of tech news and what comes next for some of the biggest firms in the sector. She also reveals what she looks for in a story.* Twitter users jump to Mastodon - but what is it? - BBC* The case for replacing Twitter with Substack - Mike Elgan on Substack* Zoe Kleinman on Twitter* Charlotte Henry on TwitterListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Simon Owens wrote a fascinating Substack newsletter about Twitter's failure in the creator economy and he joins host Charlotte Henry to discuss the issues, what changes could be made to improve things for creators on Twitter, and whether Elon Musk’s plans for the company will deal with any of this. [The discussion with Catherine Perloff was about Netflix advertising.]* Twitter has never understood the Creator Economy - Simons Owens* Simon Owens on Twitter* Charlotte Henry on TwitterListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Esther Kezia Thorpe of Media Voices joined host Charlotte Henry to discuss the growth of newsletters, what’s next for them as a channel, and whether people are already receiving too many. They also discuss the launch of The Publisher Newsletter Awards and why now is the time to recognise innovation and excellence in the space.* Media Voices adds to its awards lineup with a programme recognising excellence in publisher newsletters - Media Voices* Newsletters are finally growing up: how publisher email strategies evolved in 2022 - Media Voices podcast* The rebirth of magazines - The Rebooting from Brian Morrissey* Esther Kezia Thorpe on Twitter* Charlotte Henry on Twitter* The Addition blog* The Addition newsletterListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Catherine Perloff, platforms reporter at AdWeek, joined host Charlotte Henry to discuss how marketers and media buyers are reacting to the ability to the prospect of advertising on Netflix, how the streamer is handling the technology to make it happen, and when we might know if it is actually working for everybody involved.* Netflix Starting From £4.99 a Month -Press Release* Netflix's Ad Tier Is Coming Soon—and Media Buyers Have Many Questions - Adweek* In Connected TV, Brand Safety Is Still a Goal, Not the Norm - AdWeek* A Technical Netflixcession - The Addition podcast* Catherin Perloff on Twitter* Charlotte Henry on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

I'll be honest - this is not the show I planned to put out this week. But those plans have been rather overtaken by events. No, not the chaos in the British government, but the chaos in the Marvel Cinematic Universe (MCU). More specifically, the season finale of “She-Hulk -Attorney at Law”, which was something of a mic-drop. WARNING - if you have not watched that show or that episode and don't want to know what happens DO NOT LISTEN TO THIS PODCAST (yet). Get yourself some snacks, watch the show, and then please come back. There is no possible way to discuss what happened properly and avoid spoilers.Joining host Charlotte Henry on this week’s episode is Kelly Guimont. She co-hosts the “I want my M(CU) TV” podcast and appears on a variety of other shows too.* Sunday Review: "She-Hulk: Attorney at Law"* ‘She-Hulk’ Star Tatiana Maslany Talks the Finale’s Big Swing and Waiting for the ‘Daredevil: Born Again’ Call - The Hollywood Reporter* I want my M(CU) TV* Kelly Guimont on Twitter* Charlotte Henry on Twitter* The Addition blog This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com