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Show Notes
Catherine Perloff, platforms reporter at AdWeek, joined host Charlotte Henry to discuss how marketers and media buyers are reacting to the ability to the prospect of advertising on Netflix, how the streamer is handling the technology to make it happen, and when we might know if it is actually working for everybody involved.* Netflix Starting From £4.99 a Month -Press Release* Netflix's Ad Tier Is Coming Soon—and Media Buyers Have Many Questions - Adweek* In Connected TV, Brand Safety Is Still a Goal, Not the Norm - AdWeek* A Technical Netflixcession - The Addition podcast* Catherin Perloff on Twitter* Charlotte Henry on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com