The $100 MBA Show

Running a monthly subscription service is a wonderful way to achieve predictable, reliable revenue. Even more reliable is a yearly subscription, which allows you to spend fewer resources on retention and pass the savings on to customers. But how can you convince customers to make that kind of commitment? How can you entice people to go the distance with you on an annual basis?Today, we discuss how to construct and execute your campaign to turn monthlies into yearlies. We offer tips and strategies on educating your customers about the benefits of going annual, how to target the customers most likely to convert, and what to offer them as incentives. Set yourself and your customers up for the long(er) haul. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaThe post MBA956 How to Turn Monthly Subscriptions into Annual Subscriptions appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Entrepreneurship: how long should you look before you leap?It’s Q&A Wednesday, and we’ve got a great question for everyone on the verge of leaving their day job behind: how do you know when it’s time? Our host Omar was an educator for many years before he finally decided to trade in all that security for a shot at independent success. But he didn’t just drop his chalk and walk out — he created an action plan based on solid information and rational goals.Tune in, and learn when — and how — to quit your day job. We discuss exactly what steps to take, review the deciding factors, and give you the framework for a smooth transition from the 9 to 5. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Free Idea Validation CourseThe post MBA955 Q&A Wednesday: How did you know it was time to quit your job? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Rise and shine, entrepreneurs! The first few hours of your day are the most important for your overall productivity. A consistent, intentional morning routine is the best thing you can do to reach your short and long term goals. You don’t have to be an “early bird,” but you can’t wing it! Constructing your routine takes a little planning.Today, we discuss how to establish a great morning routine, starting with your habits each night. We offer easy tips to maximize productivity, defeat distractions, and produce your best work. With these strategies, you can meet one of the biggest challenges of being your own boss: setting your own schedule.Turn your alarm clock into a Call-to-Action! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinja Live Webinar WorkshopThe post MBA954 How to Create an Effective Morning Routine appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Remote employment isn’t just the future; it’s the present. All over the globe, more and more work is getting done by people who never meet their employers. Naturally, with remote work’s undeniable advantages come some challenges.Rob Rawson is a remote team management expert, creator of remote team management app Time Doctor. Today, Rawson stops by the podcast to offer his best tips on remote team hiring and management, from placing your first ad to scaling up the size of your team. He describes how to attract, evaluate, and empower the best employees from the world’s massive pool of candidates — and make sure the work gets done.With our own remote team, we can say from experience that Rawson’s advice works. Tune in, and see if it works for your business. Click Play!$100 MBA listeners can save $100 on the Time Doctor remote team management app. Just sign up at timedoctor.com/coupon and use code 100mba.NOTE: You will get the field to enter your coupon code after signing up. On the billing page you can enter the coupon code: 100mba for $100 off.SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Free Idea Validation CourseStack OverflowUpWorkLinkedInWe Work RemotelyOnlineJobs.phHackerRankBreezy HRBaseCampAsanaSlackThe post MBA953 Guest Teacher: Rob Rawson- How to Manage and Scale a Remote Team to Over 60 People appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What assets matter most?In business, you’ve got plenty to choose from. Your talent. Your expertise. Your inventory. But there’s one overarching asset that binds the rest together, and gives each their value. There’s one asset that can follow you from start to finish, even if one business fails and you move on to another. This asset is the most precious, one that needs to be cultivated, guarded, and utilized at all times.Today’s episode falls squarely in the “I wish someone had told me this when I started” category. Understanding the value of this one asset is key to your development as an entrepreneur, no matter what kind of business you’re in. We discuss how to develop this asset, how to use it effectively, and how focusing on its value can breed success no matter where your business journey takes you. Plus, it’s FREE RIDE FRIDAY!!! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseNoah KaganJordan HarbingerJohn Lee DumasPat FlynnThe post MBA952 Your Most Important Asset in Business + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There’s something else you could be selling.More and more companies offer premium support packages as add-ons to their product. With tech-savviness varying wildly from person to person, some of your customers might need more help than others, especially for digital products. While the urban millennial may have no trouble using your SaaS or implementing your course, the noobs may not be able to get the most out of your product without a little help.That’s where premium support comes in. Today we discuss which kinds of products best lend themselves to premium support, the different forms premium support can take, and how to figure out the pricing. It’s not just an upsell for upselling’s sake; premium support may be a fantastic investment for both you and the customer. See if it could work for you — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWP EngineThe post MBA951 Should You Sell Premium Support? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes, you should just say no — to money.Today on the $100 MBA Show, we help one listener with a question many entrepreneurs face: whether or not to seek a business loan. A big pile of money can be a very tempting thing, especially if it can take your business to the next level. But while some businesses are in a position to scale up via loans, others would only be inviting trouble by sinking themselves into debt.In this Q&A episode, we discuss how loans can create more problems than they solve, when they’re appropriate for a given growth stage, and how to handle loans effectively. We also review some alternatives to standard bank loans, for those who wish to avoid one of the small business world’s greatest dangers: debt. Don’t let a bank take the “independent” out of your independent business. Find out if a loan works to your advantage. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Free Idea Validation CourseThe post MBA950 Q&A Wednesday: Should I get a business loan to grow faster? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let’s click “Refresh” on our traffic approach!While the tried-and-true standards of great content, SEO, and standard promotion still work, entrepreneurs always need an edge. Today, we discuss 4 underutilized, creative traffic-boosters that scrappy startups can take advantage of — before everyone else does. These just-outside-the-box techniques are unique ways to leverage your resources into more site traffic, with just a little extra effort and ingenuity.Go beyond keywords, beyond Tweets, and take the path less traveled to increased traffic, increased conversions, and ultimately increased sales. Widen the top of your sales and marketing funnel with these 4 traffic hacks, and see what a little out-front thinking can accomplish. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksGather appiDevAffiliateBacklinkoSimilarWebEasyCourseThe post MBA949 4 Untapped Traffic Strategies appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You have a forté. You want a business. This is how you turn one into the other.Chris Ducker is serial entrepreneur, having been in the business of monetizing skills and expertise for years. He’s the acclaimed author of Virtual Freedom and Rise of the Youprenuer, and the founder of youpreneur.com Today, he stops by the $100 MBA Show to teach us how to leverage your unique experience into a stream of income.Ducker’s “Starting 5” techniques are the perfect ways to take the most crucial step in entrepreneurship: Step One. Each of these 5 options is a realistic, actionable way to convert your personal value into a marketable product, whether it’s through coaching, consultation, or commission. Whatever your area of expertise, your expertise is the product! Learn how to sell it. Click Play!To learn more, visit riseoftheyoupreneur.com.SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksVirtual Freedom by Chris DuckerRise of the Youpreneur by Chris DuckerThe post MBA948 Guest Teacher: Chris Ducker – 5 Ways to Monetize Your Personal Brand appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What do you do?For the conventionally employed, that’s a pretty simple question. But for entrepreneurs, the question isn’t just complicated — it’s an opportunity. Whether you’re networking with other business people, establishing your credibility with potential customers, or just explaining your life to family and friends, it’s crucial to articulate your vision, your mission, your story.Today, we discuss the 3 stories about your business that you should keep on hand. They don’t have to be memorized scripts, but you do want to tell your stories confidently and efficiently. You want to generate curiosity and interest. You want to engage.Stories are how we understand the world. For entrepreneurs, being understood is key to being successful. Learn how to harness the power of narrative. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA947 3 Stories You Should Know By Heart + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Working from home: it can be the greatest. No commute, no cubicles, no dress code! But if your home office isn’t conducive to work, it can backfire.We’ve tried everything from private offices to shared coworking spaces, but in the end, we settled on the convenience of a home office. Today, we discuss how to set up your home office to maximize results, creating a dedicated, minimalist space that breeds the right mood and mindset to get things done.We offer tips on how to choose the right room, how to set it up for writing, recording, filming, and conferencing, and how to minimize distractions. We even weigh in on the great standing vs sitting desk debate (the answer is both). With full control of your space, you have more freedom than your average office worker — but you also have more responsibility. Learn how to set your space (and yourself) up for success. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Free Idea Validation CourseThe post MBA946 How To Have a Productive Home Office appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Thinking about starting a podcast? You’re not the only one. To stand out, you’ll need to know what you’re getting into.Fortunately, we have *some* experience in the podcast game. 4 years and 945 episodes in, we’ve learned a thing or two about what works and what doesn’t. Some things we learned through experimentation. Some we learned from other exemplary podcasters. Some we learned the hard (and maybe best) way: through our mistakes.Today, we help one listener with a crash course in podcasting 101. We take an honest look at the challenges of finding your audience, discuss how to build it, and offer advice on how to convert your listeners into leads for your business. We talk about what to prioritize, recommend some equipment, and teach you how to turn your unique talents into a podcast worth hearing. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksAudioTechnica ATR 2100 MicrophonesHeil MicrophonesShure MicrophonesWeeblyThe post MBA945 Q&A Wednesday: I’m launching a podcast. Any advice? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lights, camera, action!Great sales videos are a must for your business website. But many of us are intimidated by the thought of producing one. We think it requires a lot of specialized A/V equipment, including a camera (besides the one in our smartphone). But here’s the twist: you don’t need a camera other than the one in your phone —- because you don’t need one at all.You also don’t need incredibly sophisticated technical skills. All you need are a few software tools, some very helpful websites, and a willingness to learn a few new tricks. You can script, “shoot,” and edit your sales video with nothing but your laptop and a modest (or even very modest) budget.Today, we describe 2 specific options for shooting your sales video sans camera, depending on your time and budget constraints. We discuss the value of sales videos, and tell you where to find all the best tools, support, and information you need. From screen capture software to microphones to online editing classes, we’ve got you covered. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinja$100 MBA Free Idea Validation CourseCamtasiaScreenFlowAdobe After EffectsLyndaVideoHiveUdemyAudioTechnica ATR 2100 micAudioJungleThe post MBA944 How to Shoot a Sales Video without a Camera appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Do well, by doing good.For most businesses, the endgame is profit. But in recent years, a new model has risen up, one focused on the bigger picture. If your motivation for building a business goes beyond dollar signs, if you have an entrepreneurial desire to improve the world, this is the episode for you.Russ Stoddard is a pioneer in social and environmental responsibility as a business model. His company, Oliver Russell, is devoted to the profitability of purpose. For years, Stoddard has championed the notion that with great success comes great responsibility. More importantly, great responsibility can lead to great success.In this info-packed episode, Stoddard leads us through the effects of a purpose-driven approach on everything from your brand to your tax liability. He discusses the options available for entrepreneurs who wish to structure their companies around principle and social values. He teaches us the value of values, and shows us why he works to improve the “triple bottom line:” people, planet, and profit.Check out Stoddard’s 5 ways to pursue success in a socially responsible way. Learn about the relationship between purpose and profit. Click Play!To learn more, go www.russstoddard.com and use discount code 100MBA for 50% of the ebook or audiobook Rise Up: How to Build a Socially Conscious BusinessSUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksB Labred ants pantsBen & Jerry’sNew Belgium BrewingOliver RussellWarby ParkerTom’sThe post MBA943 Guest Teacher: Russ Stoddard – How to Build a Purpose-Driven Company appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Someone is lying to you.Actually, several someones are. They all have one thing in common. They promise something that doesn’t exist. They tempt you with a fantasy whose sole purpose is to empty your wallet. They show you photos of laptops on beaches and screenshots of swollen Paypal accounts. They tell you that wealth is something you can obtain quickly and easily — if you just learn the secret.We’re over it. We’ve had enough. We sell a course that empowers people — through their own hard work — to build their own business. While we’re offering the tools to turn effort into success, scammers are selling entrepreneurial snake oil. Today, we explain exactly why effortless income is the biggest lie in business, and why earned success is so, so much sweeter. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA942 The Biggest Lie in Business + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Selling is a skill. The good news? It’s easy to learn.Too many folks think that sales are the result of great ideas or “perfect” products. Meanwhile, salesmanship is under-studied. We’re not talking about some slick process of manipulation here. Selling your product — whatever it is — simply requires the right approach. Showing people that your product is worth buying is a practice, one that anyone can apply.Today, we offer 3 steps that encompass the entire sales process. That’s right: no matter the business, physical or digital, high-end or low-end, it all comes down to 3 basic procedures. These 3 steps ensure that your product finds its home in the right market segment. This easy, applicable process is the most effective way to make sure customers get what they need — or in other words, what you sell.You don’t have to be an extrovert. You don’t have to seduce. You just have to introduce people to genuine value. Find out how. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseThe post MBA941 Your 3-Step Sales Process appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s Q&A Wednesday, and we’re helping a listener with a very good, very 21st-century business question: do online businesses need business cards?It’s easy to see why some would question whether paper business cards are still relevant in a digital economy. In fact, our host Omar hasn’t given one out in years! But just because business cards aren’t for every business doesn’t mean they’re not appropriate for some. In fact, they can be a valuable networking opportunity. Today, we discuss when — and how — to take advantage.We cover which kinds of businesses can most benefit from physical cards, which aren’t likely to, and the ROI of cards given how incredibly cheap they’ve become. We also discuss what features and layouts best optimize a business card for maximum networking and lead-generating effect. It’s a digital world, but there’s still room for a little bit of old-fashioned paper. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaVistaprintThe post MBA940 Q&A Wednesday: I’m an Online Business. Do I Need Business Cards? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

No, they’re not always right.Some customers are wrong. Some customers do not have valid complaints, or problems that your business can solve. Some customers do not seek solutions, but aim to cause problems. Some customers have issues that have nothing to do with you, but that — if you allow it — can become your problem. Some customers, to put it plainly, are jerks.Just because someone pays you does not entitle them to abuse you. So how can you deal with straight-up evil customers? Today, we discuss practical, sensible ways to handle the worst of the worst, the ones who simply aren’t worth whatever revenue they’re providing. With calm, dignity, and grace, you can refuse to feed the impulse that drives strangers to drive you crazy. Learn how to deal. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Free Idea Validation CourseThe post MBA939 How to Deal With Evil Customers appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Bruce Springsteen knows music, but he also knows business. From his extremely modest upbringing to the top of the charts, the legendary rocker is a model of financial discipline, business sense, and plain old savvy. While other artists were blowing money on the finer (and more dangerous) things in life, Springsteen kept his business “why” in mind: to never return to the poverty of his youth.Success leaves a trail of breadcrumbs for other entrepreneurs to follow. Continuing our series of Must Read Book Reviews featuring artists and entertainers, Born to Run is another phenomenal example of entrepreneurial achievement from the pop culture world. Find out what you can learn from a poor Jersey kid who made it all the way to the top. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksAudible Free Audio Book DownloadThe post MBA938 Must Read: Born to Run by Bruce Springsteen appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Someone once said that rules were made to be broken. They were wrong.At least they were wrong about these rules. Today, we discuss 3 immutable, no-exceptions, absolutely unbreakable rules of business. No matter the business type or size, these 3 principles are always true. Violating any one of them is a guaranteed success-killer! Whether you’re trying to sustain growth or simply get your business off the ground, keeping these rules in mind will save you a lot of trouble.Some of these rules may seem obvious. Some may surprise you. You might be breaking some right now! Whatever the case, these simple formulas are reliable. They’re the basic, Business 101 pillars of any plan for success. Hear what they are, and find out exactly why they’re so important. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourse1,000 True FansHow to Reduce Churn with Stefan PrettyThe post MBA937 3 Business Rules You Should Never Break + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Location independence is a beautiful thing. If you work online, you’re free to live where you want, when you want. That leaves you with literally a world of choices. That’s a good problem to have — but it’s still a problem!What should you look for in an international location? Is it safe? Can you afford it? Is there wifi? We’ve done some extensive traveling, even as we built our businesses, so we know what online entrepreneurs are looking for when it comes to finding your next “home” abroad.Today, we discuss the five most attractive international cities for digital nomads. We review each one in terms of the metrics that matter most to would-be expatrepreneurs: value, safety, things to do, and yes, internet speed. From weather to nightlife, we cover the ups and downs of these increasingly popular locations. Find out where to hang your hat (and your laptop bag) next. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Idea Validation CourseEasyCourseThe post MBA936 Top 5 Cities For Digital Nomads appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s not you, it’s me. Or is it?It’s Q&A Wednesday, and we’ve got a tough question from a listener about an uncomfortable subject: firing. Almost every successful business has to let people go at one time or another. But after a few too many firings, is the real problem the employees, or the employer? If you’re even asking that question, we have good news — it’s probably not you. But it might be your hiring practices.Today, we offer specific hiring strategies that can preempt problems down the road. We discuss interview strategies, along with ways to “test” your potential hires before you commit to a long-term relationship. The key is setting expectations, both for you and the potential hire.Hiring well is a learned skill — and firing people is a learning experience. Hear how to improve your staffing outcomes. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Idea Validation CourseThe post MBA935 Q&A Wednesday: I had a lot of firings recently. Am I a horrible boss? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes, you just have to say no.While entrepreneurs are driven to be positive, affirmative, and happy to take on a challenge, limits are our friends! And while fostering good relationships means helping people when you can, overextending yourself can lead to the worst reputation killer of all: failure to deliver. So how can we turn people down without turning them off? How can we say “no” in a way that maintains our reputation?We’ve got you covered. Today, we discuss some easy, practical ways to decline. These strategies are polite, non-confrontational, and help preserve — or even strengthen — relationships. These declining techniques are appropriate and effective for everyone from clients to friends, with a focus on the relationship’s value.Don’t spread yourself too thin. To paraphrase a famous wizard, you SHALL pass, when appropriate. And it just might save your business. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEssentialism by Greg McKeownGatherAcuityEasyCourseThe post MBA934 How to Start Saying NO. Practical Strategies appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As entrepreneurs, we spend a lot of time thinking about how to get customers. But are we doing enough to keep the ones we have?Today on The $100 MBA Show, we’re talking churn: the rate at which your business loses customers over time. To help understand this complex metric, we’ve brought in another expert guest teacher: Stefan Pretty of Subbly.co. Pretty is an authority in the subscription services game, and specifically in the science of customer retention. When in comes to reducing churn, this is the guy to talk to.Pretty outlines the reasons behind high churn rates, and the importance of tracking and analyzing this oft-neglected metric. He offers specific strategies to reduce churn at key stages in the marketing and sales funnel. He gives valuable advice on how to make your product more “sticky” and relevant over the long term. There’s a lot to learn in this episode!You earned your customers — now keep them. Click Play!Ready to try Subbly? Get 25% off for 3 months with a free 14 day trial, exclusive to $100 MBA listeners! Just use code 100MBA. Signup at www.subbly.coSUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksHooked by Nir EyalThe post MBA933 Guest Teacher: Stefan Pretty – Stop Losing Customers! How to Reduce Churn appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have a great idea for a mobile app? We’ve got your back! Today is Part II of our series on developing and selling your mobile app, from start to finish. Yesterday, we discussed how to design and build your app, with a focus on user experience and customer problem-solving. Today, we cover how to get your completed app in front of those customers, by applying basic marketing strategies.The good news is that your app has every chance of success, as long as it solves a customer problem. The bad news? Very few people will find your app by chance! Standing out in a sea of over 2 million apps requires purposeful strategy. We’ll show you how to build your brand, find your audience, and ensure that the people who can benefit from your app find out about it.All that, and it’s FREE RIDE FRIDAY!!! Make your app idea an app reality. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksTripCaseEstimation KingsGrowth Hacker Marketing by Ryan HolidayEasyCourseThe post MBA932 Creating & Selling a Mobile App P2 + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s an idea worth? Without execution, nothing! That’s why we’re devoting two episodes this week to executing something that plenty of folks have ideas about, but aren’t sure how to carry out: mobile apps.If you have a great idea for a mobile app, congratulations! That’s step one. It’s those pesky other steps that today’s (and tomorrow’s) episode will help you with. We discuss exactly what goes into creating a real-world app, from the design process to the costs. We show you how to conduct market research, and refine your idea into a niched-down, super-lean, truly viable product that can work in the real world.Take the leap — turn your app idea into an honest-to-goodness business. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksTripCaseThe Complete iOS App Development Boot Camp$100 MBA Idea Validation CourseUpWorkWebinarNinjaThe post MBA931 Creating & Selling a Mobile App P1 appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s marketing 101: the “customer avatar,” also known as the “buyer persona.” In theory, every business keeps an imaginary customer in mind when crafting…well, everything. From the product itself to the marketing content, everything is designed with the aim of pleasing this avatar, this stand-in for your potential customers. But who is this person? And how do you create them?That’s the topic of this week’s listener Q&A. We help one $100 MBA fan identify the key characteristics of his customer avatar by taking a radical approach: thinking of an actual customer! You don’t have to work your imagination too hard when real people do a fantastic job of representing themselves. We discuss how to mine your real-world customers and contacts for avatar info, so that you can tailor what you do for maximum appeal.Learn how to craft the ultimate buyer persona: Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinja$100 MBA Idea Validation CourseThe Productivityist PodcastThe post MBA930 Q&A Wednesday: I don’t get the whole customer avatar thing. Do I just make one up? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What is social media costing you? What is it gaining you? The answers to these questions — and finding the right balance between them — could mean as much to your business as it does to your personal life and well-being. Our host Omar decided to find out in the most direct possible way: by quitting social media altogether.4 months in, and Omar’s learned a lot about the time and headspace consumed by social media, and how that compares to the business benefits. While there are some things he definitely misses, there are other things our host (and our business) are happy to do without. Is social media your default go-to when you have a spare moment? If you added up all your spare moments, could you do something more productive with them?Find out how to balance the realities of online marketing with the need for healthy habits. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA929 Off Social Media For 4 Months. The Results So Far. appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What can you learn from someone who made millions out of nothing? No capital, no connections, and no fantastic product idea? That’s the story of popular comedian Kevin Hart. His autobiography I Can’t Make This Up is the subject of this week’s Must-Read Book Review, and it’s packed with valuable insights that any entrepreneur can utilize.It’s a long read, but engaging all the way through. Most importantly, Hart’s personal philosophies on work ethic, failure, and adaptation are proof that success doesn’t come from outside funding or the “perfect” product idea, but from a willingness to execute with what you have. His revelations about personal transparency and the marketability of honesty are fantastic examples of the core business principles we can all apply. Kevin Hart is a funny guy, but his true-life business lessons are nothing to laugh at. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links16 Things You Don’t Know About Me (Omar)…But ShouldThe Obstacle is the Way by Ryan HolidayThe post MBA928 Must Read: I Can’t Make This Up: Life Lessons by Kevin Heart appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Not all content is created equal. There was a time when a simple weekly 500-word blog post, stuffed to the brim with keywords, was all you needed to get the attention of consumers. Not any more. Today’s content market is bigger, more sophisticated, and not likely to be fooled by anything less than the genuinely valuable. Free content can still work, but only if it’s done right.Today, we discuss what makes content truly valuable — both to you and your audience. We describe the characteristics of content that works, and content that doesn’t. Does your content have heart? Does it have what it takes to not only stand out, but resonate? Do you know how to promote it? Learn how to create content that converts. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseBacklinkoGuest Teacher: Brian Dean$100 MBA Free Idea Validation CourseWebinarNinjaThe post MBA927 Does Free Content Still Work? Plus Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Some days, you just don’t feel like it.That’s ok! One myth of entrepreneurship is that you should love every second of running your business. A fantasy of doing what you love and “never working a day” pervades the laptop-on-a-beach culture of easy independent success. But it’s absolutely healthy and normal to struggle with motivation, and to just…well, hate it sometimes.The key to navigating this is to stay rooted. Build your business around a genuine motivation, and tap into that motivation when the going gets tough. Today on the podcast, we discuss how to find your “why,” and let it guide you through the late nights, early mornings, and other inconveniences of earning your success. Hang in there, friends. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Must-Read: Grit by Angela DuckworthThe post MBA926 Why You Don’t Need to Love Everything About Your Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ve got a great business idea, but you’re keeping it to yourself. If you let your million-dollar cat out of the bag too soon, surely someone will come along and beat you to market with it, right?Not exactly.Today, we address a frequently asked question about protecting business ideas from would-be thieves. Long story short: don’t worry about it! As we’ve said many a time, business isn’t about ideas; it’s about implementation. In so many cases — from electric cars to social networks — it’s not the first version that succeeds, but the best executed version. Listen to the podcast, and learn why you should never sit on an idea. Learn why the odds of losing out to idea bandits are so ridiculously low that it should never hold you back. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinja$100 MBA Free Idea Validation CourseThe post MBA925 Q&A Wednesday: How do I prevent someone from stealing my idea? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get ready for launch! Sometimes, entrepreneurs struggle to get their product market-ready in time. It’s no secret that we believe strongly in the principle of launching the MVP, or Minimum Viable Product, as soon as possible. So while we never recommend “perfecting” your product into non-existence, you do want to make sure that the first version you release will have the best possible impact — and lay the foundation for success with future versions.Today we discuss the specific strategies you can use to optimize your V1. By implementing a few key principles, you can align your product with customer needs and customer outcomes. You can set your product up to gain traction, build momentum, and be the first phase of something wonderful. Let’s get viable: Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Free Idea Validation CourseEasyCourseThe post MBA924 How to Create a Successful Version 1 of a Product appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What makes you click? Whether it’s a blog, email, or sales page, you’ve got about 2 seconds to convince your potential customer to read what you have to say. That’s why your headline may be the most important few words in any piece of content.Sean D’Souza is a veteran copywriter, and an expert in the psychology of content effectiveness. Today, D’Souza stops by to give us a detailed lesson on creating headlines that generate the most important feeling a web-surfer can have: curiosity. He describes three simple techniques you can use to juice up any headline for maximum impact, by anticipating and addressing the reader’s instinctive responses. Set your content on fire: Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksPsychotacticsThe 3-Month Vacation PodcastThe post MBA923 Guest Teacher: Sean D’Souza- 3 Ways to Write Intensely Curious Headlines appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ve got the product. Great! Now how will you get people excited about it? Too many entrepreneurs leave out a key marketing tool, one that’s easy to create and use. Its value is underestimated, but its impact can be profound. Today, we discuss exactly how to create the perfect pre-launch page. This simple tool can generate curiosity, interest, and ultimately customers.We cover it all: the purpose and value of pre-launch pages, the various required and optional features a great pre-launch should have, and the best (easiest to use) software tools available for building one. All that, and it’s FREE RIDE FRIDAY!!! With pre-launch pages, it’s never too early to get started. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseShip by Product HuntLeadPagesClickFunnelsOptimizePressThrive ThemesWP EngineThe post MBA922 Creating An Effective Pre-Launch Page + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hard work pays off, or so we’re told. But on today’s podcast, we’re discussing something that isn’t easy to say, or hear: Hard work by itself just won’t cut it.Lots of people work hard, really hard, and don’t see success. Your work ethic is immensely valuable to you, but not necessarily to your customers. Like talent, passion, or a great product idea, hard work is only one part of a greater equation. There are other ingredients, including one that’s rarely discussed but easily as important as hard work. It’s another core value, without which hard work can only take you so far.Hard work is certainly necessary, but it’s not a magic elixir guaranteed to bring results. Be a well-rounded entrepreneur. Find out what other key factors you might want to focus on. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe Art of CharmTim FerrissPerennial Seller by Ryan HolidayThe post MBA921 Why Hard Work Is Not Enough appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Online group coaching is one of the best ways to monetize your expertise in a given field. Whether it’s fitness, life coaching, or professional skills, this business model is most coaches’ best opportunity at building a client base. But how many clients should you take on in each class? How many is too many?That’s what one listener wants to know, and that’s what we’re discussing for this week’s Q&A Wednesday!It’s not necessarily true that more clients = less value for each of them. Your clients will learn from and support each other, so it’s valuable to have a certain minimum. But there is a limit, and it’s important to find out where it is. Today, we discuss the factors you should consider when setting your group size limit. The kind of coaching, the frequency and duration, and a host of other factors will affect your decision.We’ll show you how to estimate, test, and adjust your session sizes to find that “sweet spot” between too few and too many clients — within the limits of what we consider the minimum and maximum for any coaching program. This episode is a must for anyone doing (or considering) online coaching. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Idea Validation CourseThe post MBA920 Q&A Wednesday: How many people is too many for a group coaching program? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Great businesses can teach great lessons. The same goes for great products — and Apple’s AirPods are beyond great, both as a product and a study in product rollout. No, this is not sponsored content. In fact, we discuss how Apple didn’t exactly release the AirPod according to plan (much to their embarrassment!). AirPods may be the single biggest innovation to come from Apple since the first iPhone, and getting them to market was an incredibly difficult process.Today, we discuss what lessons you can learn from Apple’s execution of the AirPod. This story is full of principles that you can apply directly to your business, no matter what you sell. From navigating technical hangups, to transparency and communication with pissed-off customers, to deciding when to delay, it’s all here. Innovating isn’t easy, but it’s how every business — big and small — secures its future. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourse$100 MBA Idea Validation CourseThe post MBA919 Lessons Learned From Apple’s Airpods appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Do you still quote Seinfeld or The Simpsons? Do you still listen to U2 or Mozart? Ever read Shakespeare? Art is a product, and like any product, the truest measure of its success is longevity. On today’s podcast, we review a Must-Read book about the art of long-term product viability: Perennial Seller by Ryan Holiday.Perennial Seller is about producing work that lasts, and creates profit for years. As our collective attention span shortens, how can you create something with a lasting impact? Holiday destroys myths about sudden inspiration and inborn creativity, and instead explains the patient process of executing and refining your way to long-term success. He also explains how to market your product for the long haul, rather than the quick buck.We had high expectations for this book, and they were exceeded. Hear how Perennial Seller can recalibrate your goals for the big picture. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksPerennial Seller by Ryan HolidayThe Obstacle is the Way by Ryan HolidayThe 48 Laws of PowerThe War of ArtAudibleThe post MBA918 Must Read: Perennial Seller by Ryan Holiday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is it worth it? That’s the first question you should ask yourself about any marketing expense, especially a significant one like sponsoring a major conference. Between the cost of the actual sponsorship, and the associated costs like travel and materials, it can add up. But the potential for sales leads is incredible — if you do it right.Today we discuss the actual, real-world numbers behind conference sponsorship, so you can calculate the true cost/benefit ratio and potential ROI. We cover the tangible, budgetable costs you must consider, and help you determine how to make the numbers work. We describe in detail what you can expect for your money, plus how to prepare for the conference and maximize your results.All that, and it’s FREE RIDE FRIDAY!!! Sponsoring a conference may be well worth it for you, or it may not. There’s one way to find out: Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseIdea Validation CourseHeroic Public SpeakingThe post MBA917 How Much Does It Cost To Sponsor a Major Conference? + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What is success? On a recent trip, we ran into someone whose business accomplishments inspired us to devote an entire podcast episode to him — not just because he’d “made it” in business, but because of how he’d made it, and how he’d defined “making it” for himself. He didn’t create some incredible invention or stumble on some viral marketing strategy.He simply executed a simple business plan with little more than patience, hustle, and some very happy chickens.Yas Kubota is an organic egg farmer in Australia. He’s also an incredible example of a solopreneur who’s managed to sustain, grow, and thrive off an independent business for three decades. This long-term success story is perfect for anyone who wants to understand the fundamentals of independent business. Kubota is proof that fundamentals — and a positive attitude — are really all you need. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links8 Must-Haves for any Business WebsiteEasyCourseThe post MBA916 What You Can Learn From a 30 Year Business Run Buy One Man appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s Q&A Wednesday, and class is in session! Not just our class, but yours! This week, one $100 MBA member wants to know how best to improve his online course. Specifically, how can a course be made more interesting? Fortunately, our host Omar knows a thing or two about that, being an educator with years of teaching experience in and out of the classroom.Today, we discuss how to create and deliver a course that your audience won’t just learn from, but love. We’ll show you how to design lessons that are as engaging as they are valuable — the kind of lessons that eliminate boredom, increase interaction and motivation, and empower customers. Get ready to crush your course! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksBrian Dean on YouTubeThe post MBA915 Q&A Wednesday: I have a course idea. How do I find a way to make it more interesting? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Startups and swag go together like peanut butter and chocolate. But do all the T-shirts, water bottles, stickers, and USB drives work? Does the money spent on giveaways come back in the form of conversions? The coolest swag in the world doesn’t help your business if it doesn’t come with a meaningful ROI.We recently did a swag-speriment to measure the marketing impact of our free goodies. We dropped a full-on swag bomb at a major conference, giving away thousands of dollars worth of items featuring our webinar company, WebinarNinja’s, brand. The results shed some light on the true value of swag, and how best to maximize its impact.Hear all the details, and see how you can swag your way to more customers. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaIdea Validation CourseHeroic Public SpeakingPerennial Seller by Ryan HolidayEasyCourseBorn Standing Up by Steve MartinThe post MBA914 Does Giving Out Free Swag Work? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

YouTube has been called “the world’s 2nd biggest search engine” behind Google. While so many entrepreneurs are striving to climb the Google rankings, are we leaving potential customers on the table by ignoring YouTube? Our first guest teacher of 2018 seems to think so, and he’s put the time in to discover exactly how to dominate it. Now, he’s here to tell us how it’s done.Brian Dean is an SEO genius, whose years of experimentation and fine-tuning have made his website, backlinko.com, one of the most trusted resources for content marketers. In fact, he’s so great at SEO that we actually found him through (you guessed it) a Google search!In the last year, he’s turned his attention to YouTube, which – like Google – is key to building your audience. But YouTube’s ranking algorithms are very different from Google’s. Today, Dean shares 7 strategies to optimizing your YouTube videos, including some surprising discoveries that will completely change how you approach the video-sharing site as a content marketing tool.Brian Dean is the first of many fantastic guest teachers we have lined up for this year. Don’t miss out on what YouTube can do for your online presence. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links5 Steps to Idea ValidationBacklinkoBacklinko on YouTubeThe post MBA913 Guest Teacher: Brian Dean- How to Optimize Your YouTube Videos for Higher Rankings (and More Views) appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s FREE RIDE FRIDAY!!! For the first time in 2018, we’re giving away a special gift to one lucky listener. We’re also looking back at 2017, and discussing the lessons learned from the most intense business challenges we had to face. And boy, did we ever face some doozies. After a wild year in which we completely re-launched our webinar software, WebinarNinja, the insights we gained were commensurate with the uphill battles we fought.Reflection is one of the most important things an entrepreneur can do, in order to grow. Join us as we discuss all the things wish we knew going into 2017. We learned these things the hard way, so our listeners don’t have to! Take these lessons into 2018, just as we will. Struggle, reflect, grow, repeat — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseGuide: Must-Haves for Any Business WebsiteThe post MBA912 What I Learned From My Biggest Challenges in 2017 + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today, we’ll teach you how to KISS.No, we’re not celebrating Valentine’s early. We’re showing listeners how to do the most important thing a lean, growth-focused independent business can do: Keep It Simple, Stupid. Of course, we don’t think anyone smart enough to listen to our show is “stupid,” but the acronym is a valid one.When complications creep in, it becomes harder for you and your customers. In this episode, we discuss how to streamline your business into its most simple, direct, and effective form. Tune in, and hear our 5 key principles of business simplicity, the 5 ways you can give your company the edge by discarding unnecessary complications. Simplify, and watch your business grow. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksFree Idea Validation CoursePodiaThe post MBA911 How To Keep Business Simple appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s our first Q&A Wednesday of the year, and we’re kicking 2018 off with a tough one! It’s uncomfortable to think about, but what should an entrepreneur do when resources dry up? The accounts are low, spending is outpacing revenue, and it looks like all is lost. Can you carry on?Absolutely. Just because you’re tapped out, doesn’t mean you have to tap out. On today’s episode, we teach you how to evaluate the problem, get things under control, and make the tough choices necessary to save your business. In our experience, struggle can be the best teacher. Stay positive, and power through. We’ll show you how. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksFree Idea Validation CourseEasyCourseThe post MBA910 Q&A Wednesday: What do you do when you run out of cash? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is this working? If you’re not asking that question about every aspect of your marketing, sales, and finance strategies, you’re leaving money on the table. It’s vital to know when your efforts produce fruit, and when you’re wasting your time. Knowing how to measure growth is the key to achieving it!Today, we discuss specific, actionable techniques for making sure you’re doing what works. We lay out the key progress indicators (and how to measure them) for everything from your blog to your social media to your hires. By putting a little time and thought into analytics, you can maintain a truly lean business — doubling down on what’s effective, and cutting out everything else. Learn how to get a clearer picture of your business. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaFree Idea Validation CourseGoogle Tag ManagerSumoEasyCourseThe post MBA909 How To Make Sure You’re Doing What Works appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Happy New Year! It’s 2018, and we’re back with our DAILY podcast! We’ll be bringing you 5 practical business lessons every week, including our popular Q&A, Guest Teacher, Free Ride Friday giveaway, and Must-Read Book Review episodes.Steve Martin might not be the first person you think of for business advice, but his biography is a master course in business perseverance. From his hard-earned advice on staying lean, to his invaluable lessons on the value of effort over inborn talent, Martin’s Born Standing Up is a treasure trove of wisdom for anyone trying to make it against all odds. As entrepreneurs, we’re on stage in front of an audience, too. Tune and learn how to “perform” successfully, no matter what industry you’re taking on. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaBorn Standing Up by Steve MartinThe post MBA908 Must-Read: Born Standing Up by Steve Martin appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

‘Tis the season — let’s talk giving!Offering free bonuses is a common sales-boosting strategy, used by everyone from the smallest mom-and-pops to the biggest corporations. But do these giveaways work? If you’re starting or running your own business, it’s important to use every resource wisely.You’ve got to carefully consider everything you offer to customers, or it’s money down the drain.The key to effective bonuses is to remember what they really are: not gifts, but investments. The value of the investment relative to the value of the outcome has to be favorable, for both you and the customer. Give the wrong bonus, and the outcome is nothing but increased expenditures and lost credibility.It’s all about the ROI.Today, we’re discussing exactly what kinds of bonuses work, and what kinds don’t. We’ve used bonuses to promote our own products, from our webinar software service to The $100 MBA course. We’ve seen bonuses succeed, and we’ve seen them fall flat. In that time, we’ve learned a thing or two about precisely what makes a bonus effective.Specifically, we’ve compiled 4 distinct characteristics that define a successful bonus offer. By ensuring these 4 keys are in place, you can craft an offer that will be worth every dime you “give” away, to yourself and your audience. You gain the trust that drives sales, and your customers get one step closer to the solutions they seek.Bonuses are the gifts that keep on giving.In a nutshell, a great bonus comes down to relevance, actionability, and value. The 4 principles we discuss today are the keys to establishing those things for your bonus offers. By aligning your offer with your own product and your own customers’ needs, you can pinpoint the offers that will truly generate sales.You’ll also learn how to “sell” the bonus, and deliver it in a way that’s targeted towards results.This is our last episode of 2017, an incredible whirlwind year that’s seen major twists and turns to our own business journey. It’s been a privilege to share those twists and turns, in our effort to make our experience valuable to you.From the complete overhaul of WebinarNinja, to our decision to mine that overhaul for insights for our audience, to our experiment with our current weekly podcast format, we’ve learned a ton — and we hope you have too.Starting on January 1, we return to our daily podcast format, with 5 episodes per week — including our ever-popular Q&A episodes, and our FREE RIDE FRIDAY subscription giveaways.We can’t wait to tackle 2018 with you. Learn how to maximize your success with effective bonus offers, so you can make the new year all yours. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseThe post MBA907 Do Bonuses Increase Sales? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.