The $100 MBA Show

As your business grows, you can’t do everything yourself. However, there are some things no one else should do for you.In fact, there’s one thing you can never, ever delegate.It’s healthy and necessary to hand off responsibilities as time goes by. Outsourcing, delegating, and otherwise trusting others to help move your business forward is the only sustainable way. But there’s one part of running a business that will always be your responsibility, and should always occur in-house.This responsibility is so vital, so central to the health of your business, that passing it on to outsiders will only cost you in the long run. It defines the direction of your business. Most importantly, it takes a long time to get really good at — so you want to practice it for as long as possible.Learn about the one job you can never pass along, and why. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA1056 The 1 Thing You Should Never Outsource appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your website is everything to your business. And like your business, it can’t afford to stagnate. It’s got to change, grow, and evolve in order to stay effective.It’s Q&A Wednesday, and we’ve got a listener who wants to know exactly how often a business website needs updating. The answer, of course, is complicated. It depends on several factors, from the type of product to the progress of your business development.But one thing is certain: you can’t go too long without freshening things up.Today, we discuss the ins and outs of keeping your website at peak performance. From the bare minimum timetables for updates, to specific events that should trigger updates, we explore what you need to rework and when. Whether it’s regular upkeep to reflect the status of your business, or analytics-based changes to maximize your site’s effectiveness, change is necessary. Change is good. Change drives business.Plus, we discuss what shouldn’t change too often, for the sake of your current visitors and customers. Tune in, and let us help you plot your website strategy. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaSGMetrixThe post MBA1055 Q&A Wednesday: How often do you update your website? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mastermind groups can be a fantastic way to get and give valuable advice, accelerating your growth as an entrepreneur. These small groups of industry peers are more and more common, as entrepreneurs reach out to each other for help, support, and understanding.But not all masterminds are created equal.Our host, Omar, has been a member of several different mastermind groups. Some have been incredibly valuable, while others…not so much. If you’re considering joining — or starting — a mastermind, it’s important to know exactly what makes some of them flop.If you know what to avoid, you can ensure that your time (and everyone else’s) is never wasted.Today, we discuss 5 specific things that are guaranteed to ruin a mastermind, no matter how bright or informed its members are. By nailing certain logistical and procedural requirements, you can set your mastermind up to be a win for everyone involved — especially you. Find out what pitfalls to avoid. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1054 5 Reasons Masterminds Fail appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let’s take a step back. Let’s look at marketing differently.A rounded, grounded approach to marketing is a powerful thing. By planning your marketing strategy around certain universal principles, you can maximize its effects. By taking advantage of all the available channels, you can diversify your marketing efforts for much better results.But first, you have to understand what marketing is.Today, special guest teacher Dr. Tyson E. Franklin stops by to discuss his 6 “pillars” of marketing. Franklin is a down-to-Earth business teacher whose focus on practical application makes advanced marketing concepts actionable. His broken-down approach is perfect for anyone ready to up their marketing game.This episode is full of practical tips, so get your notepad ready!Rather than focusing on a single marketing channel, Franklin shows us how to find marketing opportunities everywhere, including offline. This advice is easy to follow and implement, but the results can be extraordinary. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksIt’s No Secret with Dr. TThe post MBA1053 Guest Teacher: Dr Tyson E Franklin – The 6 Pillars of Marketing appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re not blogging, you’re not marketing.Yesterday, we took a look at how to establish your blogging goals, and how to systematize your writing schedule for maximum effectiveness. Today, we discuss the down-and-dirty technical aspects of starting a blog, from choosing the best platform to leveraging your content into conversions.With the “why” of your blog established, it’s time for your content to do the job of attracting visitors, capturing leads, and ultimately creating customers. Whether you’re a beginner who only needs a basic blogging service, or if you’re ready to jump into complex CMS (content management systems) with advanced features, we’ve got the low-down on the tools you need.By putting the quality and usefulness of your content first, you can earn the loyalty of your readers. By getting the technical aspects right, you can widen your reach to even more readers — the kind who buy. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWeeblySquareSpaceWordPressGhostMediumYoastbacklinkoDisqusEasycourseHow To Self-Promote Without Looking Like Donald TrumpThe post MBA1052 Starting a Blog From Scratch P2 + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Effective online marketing comes down to one thing above all: content. And while pics and videos are great, the written word is still the most important factor as regards your ultimate reach and SEO.Long story short: you need to blog.Even if you’re no Hemingway, you can create and manage a blog that’ll achieve its most important purpose: building a loyal following of potential customers. Whether it’s daily, weekly, monthly, or even less, great blogging can be leveraged into major conversions — if it’s done correctly.Today, we begin a two-part series on how to get your blog up and running. In this part, we discuss how to clearly define the purpose of your blog based on specific business goals. With a consistent, intentional, procedural approach, even the least experienced bloggers can build their brand with some well-crafted posts.Before you write a word, tune in to this episode. And don’t forget to come back tomorrow for Part II! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksRMRSbacklinkoMediumSeth GodinThe post MBA1051 Starting a Blog From Scratch P1 appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Here at the $100 MBA, we live by a few unquestionable business truths. One of them is that when it comes to marketing, email. Is. King.When you’re starting your business, one of the most important things you can do is establish a system for email marketing that lets you leverage your content into conversions. That, of course, starts with choosing an email marketing service to use. With so many options, out there, which is right for your business?That’s what today’s episode is all about. We discuss the merits, features, and differences between the most popular email services (along with a few less popular ones), so you can decide what’s right for you. This episode is heavy on specific recommendations, so keep your notepad ready!Once you’ve defined the criteria your email service needs to meet, you can be sure that you’re not overpaying for features you’ll never use —- or underpaying for a service that lacks features you need. As your business grows, you may even consider migrating from a simpler platform to a more complex one.Consider this your ultimate email service guide. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaIntercomSumoInfusionSoftSalesForceHubSpotSeva (formerly ConvertKit)MailChimpActiveCampaignDripMailerLiteSquareSpacePodiaZapierAweberThe post MBA1050 Q&A Wednesday: Which email marketing software do you recommend? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does retirement mean to you?If you’ve never tried to answer that question, the time to start thinking about it is now — no matter your age. Retirement doesn’t have to mean lounging in Florida at 65; it can mean anything from reducing your workload, to choosing only passion projects, to “retiring” for a few months at a time between spurts of profit-building.It’s totally up to you.Today, we discuss exactly what you need to consider before setting your retirement goals. Before you put a dime into a 401k, figure out what you really want your business endgame to be. With a detailed, well-thought out game plan, you can create the kind of retirement entrepreneurs deserve: the kind we define for ourselves. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe 4 Hour WorkweekWe Are PodcastThe post MBA1049 How to Start Thinking About Retirement appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every day is a new opportunity!Your morning routine can have a huge impact on your long-term success. In fact, a common thread among some of the most successful modern entrepreneurs is a commitment to making the first few hours of the day count.Today, we take a look at a Must-Read book on exactly that topic: The Miracle Morning by Hal Elrod.We know the author personally, and can vouch for his sincerity, honesty, and genuine ability to make the most out of the hand you’re dealt. Having overcome tremendous personal obstacles to achieve his own goals, Elrod is an authority on what it takes to make things happen.In this book, Elrod espouses a philosophy of never settling, and avoiding the “rearview mirror syndrome” that fools people into thinking that the past defines the future. By committing to a morning routine that maximizes health, productivity, and creativity, you can empower yourself to live the life you want, not the life you have.Tune in, and hear exactly how to make your mornings count. The potential rewards are well worth ditching the snooze button once and for all. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe Miracle Morning by Hal ElrodThe post MBA1048 Must Read: The Miracle Morning by Hal Elrod appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your product ready for launch? How can you know?Spending too much time in the beta phase can hurt your business. Excessive testing and endless tweaking can delay launch of the only product that matters: the MVP (Minimum Viable Product). As we often remind listeners, entrepreneurs who hesitate are truly lost.So how can you balance the need to make your product genuinely viable, without succumbing to “analysis paralysis?”Today, we discuss how to make testing efficient, with strategies for identifying the data you want, finding your testers, getting useful feedback, and using it to move forward. With these strategies, you can get your product into market-ready shape and launch with full confidence. Find the sweet spot between unpreparedness and perfectionism — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA1047 How Much Should You Test Your Product Before Launch? + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Onboarding: it’s not just for customers!Your new team members need to hit the ground running, feeling comfortable and confident from the start. They’ve got to gel with established team members, find their space, and work out the best ways to contribute.The sooner all that happens, the better.To set your new hires up for success, you need more than just a few inspiring slogans and HR-speak. You need a dependable, reproducible process you can apply to every newcomer.Today, we discuss the features of an effective employee onboarding system. WIth some practical, intentional strategies, you can cut down on the friction new employees experience. You can shorten the time it takes to get their feet wet, and spare them the tedious information dumps of standard onboarding.Let your new hires shine, quickly! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksBasecampHow to Create a Team HandbookIntercomZendeskEasycourseThe post MBA1046 Simple Steps to Onboarding a New Employee appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’re just starting out as an entrepreneur. You know you’ll need versatile skills, but you can’t do everything well. If you’re gonna be a jack of several trades, which skill should you focus on most? Which ability will have the biggest impact on your chances of success?What’s the most important thing you can be good at?Today, we discuss the one skill that applies to everything an independent business person has to do. Necessary to survive in any industry, this one skill is non-negotiable. The time and effort it takes to hone this skill might just be the single best investment you can make in yourself.This skill makes your ideas understandable, and marketable. It enables networking and strong partnerships. It boosts sales, and helps you run your team effectively. It’s the all-around, hands-down, must-have skill for any entrepreneur worth their salt.Find out what this skill is, and how to cultivate it. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1045 Q&A Wednesday: What Is The #1 Skill I Should Work On as a New Entrepreneur? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ditch the old-fashioned employee handbook. Today’s dynamic companies have a new approach.Rather than carving company info in stone and handing it down, new entrepreneurs can take a much more creative angle. We recently attended the Running Remote conference in Bali, where the good folks from GitLab treated us to an incredible lesson on establishing your company’s go-to guide. The twist? You don’t write it. Your team does.We were so impressed by this system and its benefits that we decided to devote an entire episode to sharing what we learned.Whether your team is new and tiny, or huge and established, you can streamline your HR with a dynamic, crowd-sourced handbook your employees contribute to. By making it a community project, you give your employees ownership of the company culture, and make things like employee onboarding more efficient.Learn how your team can create a fluid, effective handbook that’ll save you and your management time and effort. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksGitLab20% off WPEngineWebinarNinjaBasecampThe post MBA1044 How to Create a Team Handbook For Your Company appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want to keep your team happy, productive, motivated, and on point?It’s all about the culture.Today, we’ve got a special guest teacher with years of experience helping businesses build teams that work. Dan Stones knows team culture — what kind of culture gets the best results, how to cultivate it, and how to get everyone on board. He’s here with 5 tips that any business owner (big, small, or in between) can use to promote optimal teamwork.Employee turnover is a big-time waste of resources. By establishing a team people are happy to be on, you can keep the real “keepers” around for reasons beyond compensation. With mutual loyalty and a shared purpose, the best teams are truly more than the sum of their parts.Tune in, and learn how to take a holistic approach to team performance, empowering your employees and creating the most productive dynamic. Stones has the surprising truth about exactly how much influence you can have over team culture — whether your team realizes it or not. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksShifting PeersDiscover the Upside AssessmentThe post MBA1043 Guest Teacher: Dan Stones – The 5 Steps to Building An Unbeatable Team Culture appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How much does money matter? Where’s the line between realism and materialism? How much of your business’s value can be expressed in dollars and cents?Today, we discuss money’s true worth. As entrepreneurs, we don’t work for pay. We work for a vision, for a lifestyle, for a principle. But undervaluing money is a dangerous trap, one that can snuff out your dreams if you’re too idealistic.You should never chase money. But you should respect it.Money is a tool, one that can be the key to realizing your ideas about work, life, your industry, and any other non-financial motivation that moves you. Understanding the relationship between money and your personal vision is crucial. Controlling money skillfully can help you avoid the most unfortunate fate for any entrepreneur: being controlled by money.Align your balance sheet with your ultimate goals. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseBaremetricsProfitWellThe post MBA1042 Is Money That Important? + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A little gift can go a long way.It’s not a bribe. It’s not an act of manipulation. It’s simply an expression of genuine appreciation for someone you’d like to work with. Today, we share how the simple psychology of gift-giving can forge business connections — and relationships — that open doors.When done thoughtfully and sincerely, a token of appreciation can create bonds that matter. It doesn’t have to be expensive, or impressive. It just has to be real.We discuss what kinds of gifts work, when they’re appropriate, and why gift-giving is a smart investment. With a little planned generosity, you can demonstrate yourself to be the entrepreneur people want in their circle, for the right reasons.Having been on the receiving end of some well-thought-out gifts ourselves, we know the difference between schmoozing and meaningful gestures. Learn the difference yourself, and see what opportunities it can create. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksSumoKing SumoDave RamseyJordan HarbingerThe post MBA1041 How Small Gifts Can Make a Big Difference appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

To get your business rolling, we always advocate for the MVP (Minimum Viable Product). But when it comes to marketing that product, you’ll need another MVP: a Minimum Viable Page on your website!It’s Q&A Wednesday, and we’ve got a listener who’s ready to make the smart move of building a pre-launch web page for an app. Trouble is, our loyal listener doesn’t have much by way of creatives or even screenshots for imagery. So is a pre-launch page still possible?You bet it is.One thing we’ve learned is that you can’t let what’s missing hold you back from what’s possible. In business, lean is the new black. Having fewer bells and whistles can actually be an advantage, as it forces you to focus on showcasing what matters most.Today, we discuss exactly what a bare-bones pre-launch page should include and look like. Learn what matters, what doesn’t, and what it takes for a web page to do the only thing that matters: convert visitors into leads. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksRewardfulIntercomSumoDriftLeadpagesUnbounceCoffee RepublicThe post MBA1040 Q&A Wednesday: What do you include on a pre-launch product page if you don’t have product creatives or app screenshots? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your business deserves the best. But where do you find it?It starts with redefining “best.” While many employers look for the most talented prospects with the right skill sets, a much more important metric for an employee’s true potential is motivation.As we like to say, you can always teach the skill. You can’t teach the attitude.Today, we discuss how to save yourself time and effort when looking for those top-notch players, the ones who bring a competitive, positive frame of mind. We help you spot the self-starters and self-motivators you’ll want to keep an eye on — but won’t have to.From the initial job ad to the interviews, we describe our system for filtering out the throwbacks and hanging on to the keepers. We give you exact instructions on pinpointing the professional and personal traits that show who’s in it to win it. In the end, you’ll know who brings the most value.Go get the go-getters! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaThe post MBA1039 How to Hire Motivated Players appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes, the best advice comes from unexpected places.Scott Adams is a cartoonist, but anyone who’s read his classic comic strip Dilbert knows he’s an expert in business and corporate culture. A sarcastic, controversial expert, but an expert nonetheless.After repeated recommendations, we finally got around to reading Adams’ 2013 best-seller, How to Fail at Almost Everything and Still Win Big. This book is unconventional, brimming with Adams’ frank, take-it-or-leave-it approach to understanding success. Love it or hate it, this book has as many valuable insights as hard opinions.We have to recommend challenging your thinking by giving this book a read. Today, we discuss some of the book’s key takeaways, what makes it so appropriate for entrepreneurs, and how your attitude towards success can manifest real-world results. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksAudibleThe post MBA1038 Must Read: How to Fail at Almost Everything and Still Win Big by Scott Adams appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your business has a website, promoting your brand and product. But do you need another website, to promote…y’know, you?Many business owners maintain separate websites about themselves, giving potential customers a deeper look into their motivations, outlook, and the bigger context of their businesses. But is this really necessary?Can the choice to market yourself make or break your company?Our host Omar has set himself a special challenge: over the next month, he’s going to build his own personal website, and test the benefits thereof. Today, we discuss the potential advantages, as well as the challenges that come with creating and maintaining a personal site. Omar shares details on exactly how he’s building, what resources he’s using, and — most importantly — what he expects to get out of it.Tune in, and hear why so many entrepreneurs take the time to present themselves separately from their businesses. Plus, it’s FREE RIDE FRIDAY!!! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseWeeblySivers.orgThe post MBA1037 Do You Need a Personal Website? + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Inbound, inbound, inbound. These days, it seems like all we hear. But what about the good ol’ fashioned way of moving product? What about getting out there and bringing your product to customers?There’s still room for the outbound approach.As your business grows, it becomes more and more important to actively pursue outbound sales, especially for business-to-business companies. While salespersonship is an intimidating topic for some, your business depends on your ability to break out and be an ambassador. Today, we discuss how to get outbound right, with 5 totally doable strategies — even if you’re not a “natural” salesperson.These strategies will make outbound sales less awkward, more honest, and much more effective. Get ready to reach out and sell something. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA1036 Strategies for Getting Started with Outbound Sales appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sale prices can draw customers — but they can also send a bad message. It’s Q&A Wednesday, and one listener wants to know how to cut prices without harming the product’s real and perceived value.Whenever you lower the price of your product, even temporarily, you have more drawbacks to consider than just decreased revenue. Gaining more customers is always great, but if it comes at too high a cost to your bottom line and your reputation, you may find yourself wishing you’d charged more. High-end brands, for example, almost never employ sales or discounts.But that doesn’t mean you can’t. You just have to do it the right way.You can cut the price of your product for promotional reasons, without creating the perception that your product is “cheap.” Today, we discuss exactly how to create promotions that lower prices while raising your profile. Learn how it’s done — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1035 Q&A Wednesday: How do I run a promotion without devaluing my product? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You have no contact lists, no followers, no fans, nada. How in the heck are you supposed to start marketing?Everyone starts somewhere. Today, we discuss how to jump-start your marketing efforts from Square One. You can build a foundation from next-to-nothing, if you know how to use your resources wisely.Before you spend a dime on paid ads, listen to this episode.That’s not to say paid advertising is a waste. However, you need to set your strategy up in a way that maximizes the ROI of every cent you put into those ads. You need to lay your marketing groundwork in a way that makes every ad more likely to convert and lead to sales. This episode features the strategies, resources, and tools you need to make it happen.Some of the best things are made from scratch. As in the rest of business, sometimes the most important move you can make is to just. get. started. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaAWeberInfusionSoftBacklinkoYoastEasyCourseThe post MBA1034 How to Market When You’re Starting From Scratch appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to podcast? This is the episode for you.We know a thing or two about podcasting, having made it all the way to our 1,033rd episode. But we’ve got a special guest teacher with even more experience and knowledge, someone who helped us along the way. Justin Jackson of transistor.fm knows podcasting, and he’s here to offer seriously valuable advice to anyone getting ready to utilize this incredible marketing strategy.From choosing your topic, to the technical details, to finding your audience, Justin is here to get you ready.Justin was our first guest teacher, all the way back when we were podcasting noobs ourselves. Today, he’s got practical, actionable, easy-to-follow advice for new podcasters, plus a ton of online resources and hardware suggestions you can use to make your podcast the best it can be.With Justin’s advice, you can commit yourself to a realistic, feasible production process, and give your brand the biggest boost possible. Get ready to podcast — Click Play!To learn more about podcast marketing, head to transistor.fm/mba.SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaProduct PeopleMegaMakerBuild and LaunchTransistorThe Distance PodcastWork in Progress PodcastOpen for Business Podcastcast.marketAudioTechnica ATR 2100 MicGarageBandAudacityecamm Call Recorder for SkypePremiumBeatAudioJungleCalendlyJustin Jackson on Twitter (@mijustin)The post MBA1033 Guest Teacher: Justin Jackson – How to use podcasting as a marketing tool for your business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Internet is great, but sometimes you can’t beat some good ol’ fashioned real-world networking.Physical meetups are more prevalent than you might think, and more affordable, too. Depending on your industry, there’s a good chance of finding a valuable get-together within a reasonable distance of wherever you are.Today, we discuss how to find, prepare for, and make the most of meetups. We offer 4 specific tips for maximizing the ROI on the time you set aside to meet up, which can be considerable. With a little strategy, a little social grace, and a little extrovertedness, you can make the contacts that make a difference.By going into meetups with a few modest goals and a plan to meet them, you can actively participate in a way that can have a significant impact on your business. Plus, it’s FREE RIDE FRIDAY!!! Don’t just attend, intend. Make meetups worth it — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseMeetup.comEventbriteHow to Win Friends and Influence People by Dale CarnegieMBA81 How to Create and Deliver Your Elevator PitchThe post MBA1032 How to Get the Most Out of a Meetup + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Google AdWords: is the party over?There was a time when AdWords was everything: a valuable, cost-effective way to get your website to the top of the results page without all that pesky manual SEO. Massive chunks of marketing budgets were devoted to paying per click, and as the value of AdWords became more and more apparent, the pricing became more and more…let’s say, exclusive.That was then. This is now.These days, more marketing attention (and dollars) are devoted to other marketing channels, like social media. Has the cost of AdWords finally outpaced the value? Are you better off crushing it on Instagram than throwing money at Google?Today, we discuss the relative value of AdWords in today’s online marketing climate. In some situations, you may find AdWords is worth every penny. In others, not so much. Find out if AdWords can (still) work for you. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA1031 Is Google AdWords Marketing Dead? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are videos the new blogs? Many marketing experts have pointed out that YouTube is the world’s second-biggest search engine, but does that mean every entrepreneur needs to break out the tripod and start filming?It’s Q&A Wednesday, and one of our listeners wants to get a sense of the ROI for YouTube. Given the potential effects on branding, SEO, and all-around exposure, many entrepreneurs wonder if it’s foolish not to have a YouTube channel promoting their business. Of course, producing regular, quality videos is no small effort.Is it worth it?Today, we discuss the value (and costs) of YouTube marketing. We explain how creating quality content works, how to leverage that content, and why it might be a crucial investment (depending on your business, of course). We also discuss the limits of YouTube marketing. Decide if the video-sharing platform is right for you. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksBacklinkoWistiaVimeoThe post MBA1030 Q&A Wednesday: Is Starting a YouTube Channel a Good Idea? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The road to independent success could use a few warning signs!If you’re starting your first online business, this is the episode for you. In a special interview, we’re sitting down with someone whose entire job is helping new entrepreneurs get the most out of their websites: Matt Jenks, program manager for customer success at Weebly.As the guy responsible for shepherding new entrepreneurs into the DIY web-based business world, Jenks has seen it all. His experience is multiplied by the experience of countless entrepreneurs he’s worked with, both successes and…not-so-successes. If there’s a way to get your new business off track, Jenks has seen it — probably more than once.Today, Jenks sits down with Omar to discuss all the hiccups you’re likely to face when starting an online business, from marketing to funding to staying motivated. This episode has more value-per-minute than you can shake a laptop at, so get started. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksMeetupSocial MentionThe post MBA1029 Unexpected Speed Bumps in Starting an Online Business with Matt Jenks appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your knowledge and experience are valuable — and not just to you.In fact, your knowledge and experience are worth paying for, if you have the public speaking and presentation skills to deliver them effectively. Being a public speaker can do wonders for your exposure and brand, but it’s also a fantastic way to earn income in its own right.Consider hitting the stage! Today, we discuss what you need to do in order to make yourself worth a significant speaking fee. From the preparation to the networking to the marketing, we’ve learned from the best. Our host Omar is a successful public speaker, having studied the craft with speakers who make more for an hour-long talk than some people make in months.Build your reputation and your bank account. Take our tips, hone your performance skills, and get ready to cash in on sharing your thoughts. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksHeroic Public SpeakingDorie ClarkScott StrattenGrant BaldwinWeeblyJenny BlakeScott McKainAcuity SchedulingBook Like a BossThe post MBA1028 5 Tips for Becoming a Paid Public Speaker appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The excitement can’t last forever.When the honeymoon’s over, the founding obstacles are cleared, and the initial fires are put out, it’s just you and your successful business. At that point, you’re no longer facing the drama of starting a new business, and all the ups and downs that come with it. You’ve made it. It’s working.You’re bored.Like any relationship, the one between you and your business needs the occasional spark. A new challenge, new stakes, a new reason to be personally, emotionally invested in the outcome. While stability is certainly nothing to sneeze at, there is a such thing as too smooth a ride.Today, we offer 3 simple ways to bring the passion back. Don’t worry — you don’t have to do anything excessively risky. But you do have to establish new goals, and face the kinds of challenges that get an entrepreneur’s blood flowing. It’s good for you, it’s good for your business, and it’s a massive motivator for your entire team.Don’t rest on your laurels. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseThe post MBA1027 How to Put The Spark Back Into Your Business + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

To do the best job, you need the right tools. But even the best tools don’t last forever.If you’re like us, your business depends on your computer. Whether you’re on a desktop or laptop, Mac or PC, your computer is your primary weapon in the fight for independent success. It has to work, through thick and thin. What you spend on your computer can vary, but the ROI is undeniable.But when is it time to upgrade? And what should you buy next?Depending on your current hardware, it may be a long time before you have to accept the expense of a whole new rig. Depending on your business, you may require features and functionality beyond the average web surfer’s. And like all purchases, you get what you pay for.Today we discuss how to decide what you need, and when you need it. We’ve been through quite a few computers in our day, so we have some idea of how long they (should) last. Plus, we offer tips and tools on extending the longevity of your computer, however long you plan to keep it. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksCleanMyMacCleanMyPCThe post MBA1026 How Often Do You Need to Upgrade Your Computer? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’d say remote teams are the future, but they’re already here.More and more, smart entrepreneurs are taking advantage of a whole planet’s worth of talent, as the Internet erases borders and puts top-notch talent at your fingertips. In fact, the only problem with remote workers is that there’s just too many of them.So how do you find the good ones?Today, we discuss where to find the best in the (remote) business, whatever your business is, at whatever budget you’re working with. From posting on the right websites, to narrowing and filtering the results effectively, to identifying the characteristics of the truly valuable hires, we show you how it’s done.We should know! Our remote team is spread across the globe, from the US to Australia to Asia and beyond. It took a few years of experience, but we’ve learned how to find exactly who we need — wherever they are. Tune in, and find the self-managing, tech-savvy, modern remote “keepers” your business deserves. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWeWorkRemotelyUpWorkThe post MBA1025 Q&A Wednesday: Where can I hire great remote team members? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Accounting can get out of hand, quickly — even when you have an accountant!With a million little business expenses going out every day, it can be maddening to try and keep track of each transaction. Factor in multiple team members using different methods of payment, and any entrepreneur can easily lose the thread. What’s a business owner to do?We’ve got a system.There’s no shortage of accounting software and expense-tracking apps. In fact, the choices are overwhelming. But we’ve established a system for our business that works beautifully, and we think it’ll work for you too. We only use 3 — count ‘em, 3 — software tools, integrated into one simple, easy, headache-free process.As your business grows (and tax time approaches), you’ll want to have your finances in order. Try our system, and see how stress-free it can be. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksXeroReceiptBankDropBoxThe post MBA1024 Get A Handle on Tracking Your Expenses and Receipts appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Networking: you’re (probably) doing it wrong.Networking is crucial to the development of any business. We like to say that the relationships you build as an entrepreneur are the most valuable asset your business has. But acquiring contacts and building genuine relationships is a subtle art, one that requires skill and finesse.That said, anyone can do it. You just need the right approach.Enter today’s special guest teacher, David Burkus. Burkus a best selling author and social sciences expert whose research-based strategies are proven to work. He’s here to show us the “hidden network” that lives just outside your contact list, in the gray areas between friends and total strangers.With Burkus’ advice, you can take the awkwardness out of networking and forge valuable alliances skillfully. Learn how to identify and connect with contacts, and nurture the relationships that’ll mean everything to your business. Click Play!For even more networking wisdom, check out Burkus’ audio course How to Connect: How to Give and Get the Introductions That Will Transform Your Life and Your CareerSUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksFriend of a Friend by David BurkusThe post MBA1023 Guest Teacher: David Burkus- How To Make The Connections You Need To Grow Your Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Entrepreneurs need weekends, too.Building a business on the side is no easy feat. But even the hardest working, most dedicated side-hustler has basic human needs: rest, relaxation, and a general enjoyment of life. To deprive yourself of these things won’t bring success. It’ll bring fatigue, burnout, and resentment. So how can you make time for you and your business?One word: scheduling. Today, we discuss the time management tips that keep your weekends both productive and relaxing. With a little planning, and a little discipline, you can enjoy everything that makes weekends great, without losing ground in your business.Our host Omar knows better than anyone — he held down a full-time day job while running a business on the side for years. By actively prioritizing R&R, he was able to meet his goals without collapsing in a heap of disgruntled fatigue. By not seeing himself as a work-bot, he was able to stay healthy, motivated, and productive 7 days a week.You can do it, too. Find out how. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseWebinarNinja WorkshopThe post MBA1022 How To Work On Weekends Without Burning Out + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How are you doing so far?That’s a question every business owner needs to ask their team from time to time. Asking, of course, is easy. Getting honest answers, though…that’s something else.You need to improve as a business owner and leader. If you’re not growing, neither can your business! The only way to measure growth is to seek data, to make sure that you’re a better leader today than you were yesterday, or last month, or last year. But where do you get the data?More importantly, how can you trust the data?Today, we discuss how to make your employees comfortable enough to tell the truth. By creating the right environment, with a commitment to openness and mutual respect, you can get the information you need to do better — and earn your team’s esteem.We’ve tried many strategies to obtain this kind of feedback. Besides the effective ones, we’d also like to share the ineffective ones: the utter disasters that kept team members frightened and tight-lipped while real opportunities for improvement were lost.Plus, we discuss how to assume the right posture to hear honest feedback, and respond constructively — not defensively. Do right by your team: Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseBasecampTrelloThe post MBA1021 How To Get Feedback About You From Your Team appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Got something to teach? Something to share? Ready to make a business out of it?It’s time to start your first online course. But if you’re like today’s Q&A listener, you’ve got one problem: a tiny budget.Not to worry! WIth low-to-no-cost tools available today, anyone can establish a decent online course and get the ball rolling on their coaching career. In fact, you can create an online course almost entirely for free, if you know a few tricks.Today, we walk you through the steps to creating your first course on the cheap.We’ve got the tools, techniques, and nifty little hacks that help you produce professional, high-quality lessons with less capital than it takes buy a sandwich, let alone a videographer. We discuss everything from creating the content, to delivery, to technical advice on filming and screencasting.Get the tips, tricks, and online resources you need to make it happen, budget be damned. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksUdemyEasyCoursePodiaThe post MBA1020 Q&A Wednesday: How do I create an online course on a budget? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your future is bigger than yourself alone.There’s a huge difference between self-employment and business ownership. Being self-employed gives you freedom, and many prefer it to conventional 9-to-5 work. But self-employment means the whole enterprise depends entirely on you. Depending on the business, this isn’t scalable — or even sustainable in the very long term.Business ownership, on the other hand, means taking a step back. It means being the leader, not the worker. It means delegating and trusting others with the day-to-day operation of your business, so that you can look further ahead. It’s not just about freedom. It’s about building something self-sustaining, independent of little ol’ you.The ultimate goal of entrepreneurship is business ownership.Even if you start as a solopreneur (as our host Omar did), eventually you’ll want to scale up, and hand off tasks to new people. This isn’t easy, and it’s not a ticket out of work. It’s a long-haul outlook that sets up a future for yourself and others.Hear how it’s done, step by step. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaThe post MBA1019 How to Transition from Self-Employed to Business Owner appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every once in a while, go back to the classics.Tony Robbins is one of the original “self-help gurus.” While that kind of title might be scoffed at by some, the substance of his work is real and valuable. His 1986 book Unlimited Power isn’t some meaningless collection of affirmations — it’s a practical, smart guide to maximizing your potential.It’s one of Robbins’ all-time best-sellers, and for good reason. Many (including our host, Omar) have been profoundly influenced as business people by this book. Omar himself has read and re-read it multiple times, synthesizing the lessons within.Today, we share the key takeaways.We get it: some people take Robbins more seriously than others. But even if you’re not into self-help, this book is full of actionable, business-applicable insights. 3 concepts in particular from this book can totally realign your understanding of entrepreneurship for the better. Hear what we mean — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksUnlimited Power by Tony RobbinsThe post MBA1018 Must Read: Unlimited Power by Anthony Robbins appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The true measure of yourself is what you do when times are toughest.In business, tough times are never in short supply. Even the most successful business people have those WTF? days. It’s just gonna happen. What matters most is not avoiding those days, but responding to them in positive, constructive ways. Are you up for the challenge?Today, we discuss how to handle the most awful days, by focusing on the factors you can control. We offer the strategies that have worked for us when everything seems to be going wrong, from sales slumps to technical glitches to personnel drama. Because no matter how badly your day goes, your business still needs you to perform.Business is challenging, but that’s the fun part! With the right outlook, the right expectations, and the right strategies, you can see every day as an opportunity — even the awful ones. Hear our coping strategies, plus our 10-minute exercise for getting through those days you just can’t wait to end. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksSumoEasyCourseHow to Stop Worrying and Start LivingThe post MBA1017 How To Make The Most of a Bad Day + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We get it. Entrepreneurship is addictive.Sometimes, while we’re developing one business, we see an opportunity to start another. Currently, we’re juggling two companies ourselves. But at some point, you’ve got to set limits on the number of plates you’re spinning, so that you don’t end up sacrificing quantity for quality.Today, we discuss the right (and wrong) times (and reasons) for starting a second (or third) business while maintaining your current company. With so many ideas and opportunities bouncing around in our heads, we independent business people need to prioritize the ripest fruit — or end up with more than we can handle.Fortunately, there are ways to decide if your next big idea is really worth pursuing. Certain factors truly justify starting a new business, especially when certain resources can be shared or the products are complementary. It all depends on what you’ve got going now, and where you want to see yourself later. Get the details — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksAtlassianBitBucketJiraHipChatShip by ProductHuntThe post MBA1016 Should You Start a 2nd Business on the Side? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Content: there’s plenty of it out there.Much of it can help you grow as an entrepreneur. With the wealth of online educational resources available today, you could spend your whole day learning about business and your own industry. Without setting foot in a business school, you can learn more from your laptop than many have in universities.But when does learning about business start to detract from actually doing business?Today, we discuss the limits of content consumption. Professional development is a worthy endeavor, but you’ve got to balance it against your other responsibilities. Otherwise, the ROI shoots right into the negative.We have a formula for consumption that works for us, with exact allowances of time that are firm, but flexible. There is a such thing as too much content. In fact, the human brain can only learn so much before it’s no longer useful to keep reading or listening.Tune in, and find out exactly how to balance learning with doing. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseThe post MBA1015 Q&A Wednesday: How much time should I spend consuming content? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’re starting a small business. You need a website. But you’re not a website developer.Welcome to the most common of marketing conundrums. Can you make do with a drag-and-drop DIY website builder, or should you pony up for a fancy custom job? Can you really Do It Yourself effectively? Is the ROI for a designer really there?It’s a tough call, and the answer will differ depending on what stage of development your business is in.Today, we discuss when it’s worth it — and when it’s not — to hire a freelance web developer. We’ve gone both routes at different points in our business journey, hacking together our own site in the early phases and paying for something more professional when the time was right. We know what it costs, and we know what it did for our businesses.Learn what really matters about your business website, and why shelling out too much too early is likely to be counterproductive. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWeeblyWebinarNinjaWordsThe post MBA1014 Is a Custom Built Website Worth It? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready for some top-notch business coaching?Clay Clark is in demand as a business consultant. SBA Entrepreneur of the Year and a bestselling author, Clark knows the strategies that create revenue for all kinds of businesses. That’s why he’s been successful both in creating his own businesses, and in coaching and motivational speaking for a slew of Fortune 500 companies.Bottom line: this advice is valuable.Clark is here to help you revamp your business strategy with a sales-oriented approach. Today, he offers 6 specific tactics you can use to bump your sales numbers exponentially. From online marketing to closing the deal, Clark’s 6 tips can help you get the most out of your current business assets — especially if you have an established sales team.After you listen to the podcast, head on over to thrivetimeshow.com for even more in-depth growth coaching. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksGoogle BusinessClarityNestThe post MBA1013 Guest Teacher: Clay Clark – How to Increase Your Sales by 300% in 30 Days appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let’s get SaaSy.It’s FREE RIDE FRIDAY!!!, and we’re finishing up our two-part series on the metrics that matter most to your SaaS business.If you haven’t listened to Part I, make sure you do (we’ll just wait right here). In that episode, we identified four basic metrics that help you lay the foundation for an accurate picture of your SaaS’s overall health.Today, we go deeper.We take a look at four more metrics, numbers that give you a more detailed, nuanced, and comprehensive view of your business. While yesterday’s episode focused on numbers related to customer acquisition, we now look at your existing customers’ data to capitalize on those gains — and boost profitability.Track all 8 metrics, and let them lead you to sustainable growth. See where you can make the biggest differences in your SaaS, at every stage of its development. Before you invest in a pricey CMS or CRM software to track analytics, see what you can do just by following these figures manually.The results might just blow your mind. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaBaremetricsEasCourseProfitWellThe post MBA1012 8 Essential Metrics Every SaaS Should Track P2 + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Metrics matter. But which numbers should you really keep your eye on?If you’re running a SaaS (Software as a Service) business, you’ve got plenty of numbers to choose from. You can study analytics on everything from conversions to daily active users to average customer age to…well, you get it.With so many metrics, what’s the priority?Today is Part I of a two-part series on the metrics that have the biggest overall impact on your business. By tracking these 8 key indicators, you can identify exactly which areas of your business need the most attention.By improving these specific numbers, you’ll be most likely to improve the one factor that matters most: profitability.On this episode, we tackle the first four key metrics, from the earliest phases of your marketing right up to your sales numbers. This will lay the groundwork for bringing in the next four factors — so you can paint an accurate overall picture of the health of your SaaS.We’ve run our own SaaS for some time now. Take advantage of our experience, and learn where to focus your efforts. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaGoogl AnalyticsBaremetricsThe post MBA1011 8 Essential Metrics Every SaaS Should Track P1 appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Payment processing fees are part of the cost of doing business. But does the cost have to be so high?Nope. It doesn’t. Depending on your business, you may be able to finagle more preferable transaction charges, lowering the percentage of revenue you lose to payment processing. There are ways to save, without comprising service or customer security.You just have to know how.Today, we discuss how to cut down your payment processing budget. While so many business owners assume they simply have to accept their payment processor’s terms, the truth is that transaction fees — like anything — are negotiable. Plus, your payment processing structure can be altered to save you even more.Learn how to improve your bottom line, by gaining the leverage you need to bring your payment processor to the table. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksSquarePayPalStripeBraintreeThe post MBA1010 Q&A Wednesday: How can I save money with my payment processor? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

GDPR: if you haven’t heard about it yet, you will.The policies take effect in a matter of days, and it’s likely to affect almost every business with an online presence. GDPR is Europe’s reaction to the threat of privacy breaches that have lately made headlines, especially in the US. It’s the European Union’s attempt to protect the user data of its citizens — regardless of where a business is located.If you have a website that tracks or gathers data on your visitors, you must be GDPR compliant by May 25th. The good news? It’s likely that you already are. Still, it’s vital to make sure, because the consequences for violations of European visitors’ privacy are steep.Seriously, friends: do whatever you have to in order to comply with this new standard in online security.Today, we discuss what the rules are, why they came about, and how to make sure your business doesn’t run afoul. Given the size of the fines, it’s definitely worth taking the time. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksGuest Teacher David Lizerbram: 3 Legal Must-Do’s For Your New BusinessStripePaypalActive CampaignMailChimpSumoZendeskWeeblyIntercomThe post MBA1009 5 Things You Need To Know About GDPR appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ever read a book that changed your whole outlook?That’s the case with our latest Must Read Book Review, this time the true story of the world’s richest man and his landscape-changing company. The Everything Store by Brad Stone tells that tale of Amazon. It’s less a book about money, and more about drive, will, and unstoppable commitment.This is a long read, but worth every second — including the time you spend re-reading sections just to process the incredible insights. It’s chock full of “Holy sh*t” moments, pieces of wisdom that completely challenge your view of business and commerce. This book is a mind-shifter, from cover to cover.Today, we discuss some of the many takeaways of this immensely valuable book, from the value of implementation over ideas to the rewards of uncompromisingly good customer service. Friends, this one is a keeper. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksAudibleThe Everything Store by Brad StoneThe post MBA1008 Must Read: The Everything Store by Brad Stone appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Give. Hook. Upsell. Repeat.The Spotify business model is genius. It’s also increasingly common practice, one currently adopted by businesses big and small. Spotify, Pandora, YouTube, and many more take the same approach: provide an incredible free service, then offer a premium version for a relatively small monthly fee.The beauty is that it works at both levels. At the free level, you can still draw revenue from advertisements — the exact advertisements your customers will pay to avoid. If the service is great, and the customer has a certain amount of disposable income, it’s a win-win.Today, we discuss exactly how to apply the free service to premium upgrade model to your business. Just like in many facets of business, from marketing to support, what you give away is ultimately what earns you the most.It’s FREE RIDE FRIDAY!!! See if the Spotify method can work for you. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksBacklinko with Brian DeanWeeblyWistiaBook Like a BossThe post MBA1007 How to Adapt Spotify’s Business Model + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.