The $100 MBA Show

Your business has a website, promoting your brand and product. But do you need another website, to promote…y’know, you?Many business owners maintain separate websites about themselves, giving potential customers a deeper look into their motivations, outlook, and the bigger context of their businesses. But is this really necessary?Can the choice to market yourself make or break your company?Our host Omar has set himself a special challenge: over the next month, he’s going to build his own personal website, and test the benefits thereof. Today, we discuss the potential advantages, as well as the challenges that come with creating and maintaining a personal site. Omar shares details on exactly how he’s building, what resources he’s using, and — most importantly — what he expects to get out of it.Tune in, and hear why so many entrepreneurs take the time to present themselves separately from their businesses. Plus, it’s FREE RIDE FRIDAY!!! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseWeeblySivers.orgThe post MBA1037 Do You Need a Personal Website? + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Inbound, inbound, inbound. These days, it seems like all we hear. But what about the good ol’ fashioned way of moving product? What about getting out there and bringing your product to customers?There’s still room for the outbound approach.As your business grows, it becomes more and more important to actively pursue outbound sales, especially for business-to-business companies. While salespersonship is an intimidating topic for some, your business depends on your ability to break out and be an ambassador. Today, we discuss how to get outbound right, with 5 totally doable strategies — even if you’re not a “natural” salesperson.These strategies will make outbound sales less awkward, more honest, and much more effective. Get ready to reach out and sell something. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA1036 Strategies for Getting Started with Outbound Sales appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sale prices can draw customers — but they can also send a bad message. It’s Q&A Wednesday, and one listener wants to know how to cut prices without harming the product’s real and perceived value.Whenever you lower the price of your product, even temporarily, you have more drawbacks to consider than just decreased revenue. Gaining more customers is always great, but if it comes at too high a cost to your bottom line and your reputation, you may find yourself wishing you’d charged more. High-end brands, for example, almost never employ sales or discounts.But that doesn’t mean you can’t. You just have to do it the right way.You can cut the price of your product for promotional reasons, without creating the perception that your product is “cheap.” Today, we discuss exactly how to create promotions that lower prices while raising your profile. Learn how it’s done — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1035 Q&A Wednesday: How do I run a promotion without devaluing my product? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You have no contact lists, no followers, no fans, nada. How in the heck are you supposed to start marketing?Everyone starts somewhere. Today, we discuss how to jump-start your marketing efforts from Square One. You can build a foundation from next-to-nothing, if you know how to use your resources wisely.Before you spend a dime on paid ads, listen to this episode.That’s not to say paid advertising is a waste. However, you need to set your strategy up in a way that maximizes the ROI of every cent you put into those ads. You need to lay your marketing groundwork in a way that makes every ad more likely to convert and lead to sales. This episode features the strategies, resources, and tools you need to make it happen.Some of the best things are made from scratch. As in the rest of business, sometimes the most important move you can make is to just. get. started. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaAWeberInfusionSoftBacklinkoYoastEasyCourseThe post MBA1034 How to Market When You’re Starting From Scratch appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to podcast? This is the episode for you.We know a thing or two about podcasting, having made it all the way to our 1,033rd episode. But we’ve got a special guest teacher with even more experience and knowledge, someone who helped us along the way. Justin Jackson of transistor.fm knows podcasting, and he’s here to offer seriously valuable advice to anyone getting ready to utilize this incredible marketing strategy.From choosing your topic, to the technical details, to finding your audience, Justin is here to get you ready.Justin was our first guest teacher, all the way back when we were podcasting noobs ourselves. Today, he’s got practical, actionable, easy-to-follow advice for new podcasters, plus a ton of online resources and hardware suggestions you can use to make your podcast the best it can be.With Justin’s advice, you can commit yourself to a realistic, feasible production process, and give your brand the biggest boost possible. Get ready to podcast — Click Play!To learn more about podcast marketing, head to transistor.fm/mba.SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaProduct PeopleMegaMakerBuild and LaunchTransistorThe Distance PodcastWork in Progress PodcastOpen for Business Podcastcast.marketAudioTechnica ATR 2100 MicGarageBandAudacityecamm Call Recorder for SkypePremiumBeatAudioJungleCalendlyJustin Jackson on Twitter (@mijustin)The post MBA1033 Guest Teacher: Justin Jackson – How to use podcasting as a marketing tool for your business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Internet is great, but sometimes you can’t beat some good ol’ fashioned real-world networking.Physical meetups are more prevalent than you might think, and more affordable, too. Depending on your industry, there’s a good chance of finding a valuable get-together within a reasonable distance of wherever you are.Today, we discuss how to find, prepare for, and make the most of meetups. We offer 4 specific tips for maximizing the ROI on the time you set aside to meet up, which can be considerable. With a little strategy, a little social grace, and a little extrovertedness, you can make the contacts that make a difference.By going into meetups with a few modest goals and a plan to meet them, you can actively participate in a way that can have a significant impact on your business. Plus, it’s FREE RIDE FRIDAY!!! Don’t just attend, intend. Make meetups worth it — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseMeetup.comEventbriteHow to Win Friends and Influence People by Dale CarnegieMBA81 How to Create and Deliver Your Elevator PitchThe post MBA1032 How to Get the Most Out of a Meetup + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Google AdWords: is the party over?There was a time when AdWords was everything: a valuable, cost-effective way to get your website to the top of the results page without all that pesky manual SEO. Massive chunks of marketing budgets were devoted to paying per click, and as the value of AdWords became more and more apparent, the pricing became more and more…let’s say, exclusive.That was then. This is now.These days, more marketing attention (and dollars) are devoted to other marketing channels, like social media. Has the cost of AdWords finally outpaced the value? Are you better off crushing it on Instagram than throwing money at Google?Today, we discuss the relative value of AdWords in today’s online marketing climate. In some situations, you may find AdWords is worth every penny. In others, not so much. Find out if AdWords can (still) work for you. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA1031 Is Google AdWords Marketing Dead? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are videos the new blogs? Many marketing experts have pointed out that YouTube is the world’s second-biggest search engine, but does that mean every entrepreneur needs to break out the tripod and start filming?It’s Q&A Wednesday, and one of our listeners wants to get a sense of the ROI for YouTube. Given the potential effects on branding, SEO, and all-around exposure, many entrepreneurs wonder if it’s foolish not to have a YouTube channel promoting their business. Of course, producing regular, quality videos is no small effort.Is it worth it?Today, we discuss the value (and costs) of YouTube marketing. We explain how creating quality content works, how to leverage that content, and why it might be a crucial investment (depending on your business, of course). We also discuss the limits of YouTube marketing. Decide if the video-sharing platform is right for you. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksBacklinkoWistiaVimeoThe post MBA1030 Q&A Wednesday: Is Starting a YouTube Channel a Good Idea? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The road to independent success could use a few warning signs!If you’re starting your first online business, this is the episode for you. In a special interview, we’re sitting down with someone whose entire job is helping new entrepreneurs get the most out of their websites: Matt Jenks, program manager for customer success at Weebly.As the guy responsible for shepherding new entrepreneurs into the DIY web-based business world, Jenks has seen it all. His experience is multiplied by the experience of countless entrepreneurs he’s worked with, both successes and…not-so-successes. If there’s a way to get your new business off track, Jenks has seen it — probably more than once.Today, Jenks sits down with Omar to discuss all the hiccups you’re likely to face when starting an online business, from marketing to funding to staying motivated. This episode has more value-per-minute than you can shake a laptop at, so get started. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksMeetupSocial MentionThe post MBA1029 Unexpected Speed Bumps in Starting an Online Business with Matt Jenks appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your knowledge and experience are valuable — and not just to you.In fact, your knowledge and experience are worth paying for, if you have the public speaking and presentation skills to deliver them effectively. Being a public speaker can do wonders for your exposure and brand, but it’s also a fantastic way to earn income in its own right.Consider hitting the stage! Today, we discuss what you need to do in order to make yourself worth a significant speaking fee. From the preparation to the networking to the marketing, we’ve learned from the best. Our host Omar is a successful public speaker, having studied the craft with speakers who make more for an hour-long talk than some people make in months.Build your reputation and your bank account. Take our tips, hone your performance skills, and get ready to cash in on sharing your thoughts. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksHeroic Public SpeakingDorie ClarkScott StrattenGrant BaldwinWeeblyJenny BlakeScott McKainAcuity SchedulingBook Like a BossThe post MBA1028 5 Tips for Becoming a Paid Public Speaker appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The excitement can’t last forever.When the honeymoon’s over, the founding obstacles are cleared, and the initial fires are put out, it’s just you and your successful business. At that point, you’re no longer facing the drama of starting a new business, and all the ups and downs that come with it. You’ve made it. It’s working.You’re bored.Like any relationship, the one between you and your business needs the occasional spark. A new challenge, new stakes, a new reason to be personally, emotionally invested in the outcome. While stability is certainly nothing to sneeze at, there is a such thing as too smooth a ride.Today, we offer 3 simple ways to bring the passion back. Don’t worry — you don’t have to do anything excessively risky. But you do have to establish new goals, and face the kinds of challenges that get an entrepreneur’s blood flowing. It’s good for you, it’s good for your business, and it’s a massive motivator for your entire team.Don’t rest on your laurels. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseThe post MBA1027 How to Put The Spark Back Into Your Business + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

To do the best job, you need the right tools. But even the best tools don’t last forever.If you’re like us, your business depends on your computer. Whether you’re on a desktop or laptop, Mac or PC, your computer is your primary weapon in the fight for independent success. It has to work, through thick and thin. What you spend on your computer can vary, but the ROI is undeniable.But when is it time to upgrade? And what should you buy next?Depending on your current hardware, it may be a long time before you have to accept the expense of a whole new rig. Depending on your business, you may require features and functionality beyond the average web surfer’s. And like all purchases, you get what you pay for.Today we discuss how to decide what you need, and when you need it. We’ve been through quite a few computers in our day, so we have some idea of how long they (should) last. Plus, we offer tips and tools on extending the longevity of your computer, however long you plan to keep it. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksCleanMyMacCleanMyPCThe post MBA1026 How Often Do You Need to Upgrade Your Computer? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’d say remote teams are the future, but they’re already here.More and more, smart entrepreneurs are taking advantage of a whole planet’s worth of talent, as the Internet erases borders and puts top-notch talent at your fingertips. In fact, the only problem with remote workers is that there’s just too many of them.So how do you find the good ones?Today, we discuss where to find the best in the (remote) business, whatever your business is, at whatever budget you’re working with. From posting on the right websites, to narrowing and filtering the results effectively, to identifying the characteristics of the truly valuable hires, we show you how it’s done.We should know! Our remote team is spread across the globe, from the US to Australia to Asia and beyond. It took a few years of experience, but we’ve learned how to find exactly who we need — wherever they are. Tune in, and find the self-managing, tech-savvy, modern remote “keepers” your business deserves. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWeWorkRemotelyUpWorkThe post MBA1025 Q&A Wednesday: Where can I hire great remote team members? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Accounting can get out of hand, quickly — even when you have an accountant!With a million little business expenses going out every day, it can be maddening to try and keep track of each transaction. Factor in multiple team members using different methods of payment, and any entrepreneur can easily lose the thread. What’s a business owner to do?We’ve got a system.There’s no shortage of accounting software and expense-tracking apps. In fact, the choices are overwhelming. But we’ve established a system for our business that works beautifully, and we think it’ll work for you too. We only use 3 — count ‘em, 3 — software tools, integrated into one simple, easy, headache-free process.As your business grows (and tax time approaches), you’ll want to have your finances in order. Try our system, and see how stress-free it can be. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksXeroReceiptBankDropBoxThe post MBA1024 Get A Handle on Tracking Your Expenses and Receipts appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Networking: you’re (probably) doing it wrong.Networking is crucial to the development of any business. We like to say that the relationships you build as an entrepreneur are the most valuable asset your business has. But acquiring contacts and building genuine relationships is a subtle art, one that requires skill and finesse.That said, anyone can do it. You just need the right approach.Enter today’s special guest teacher, David Burkus. Burkus a best selling author and social sciences expert whose research-based strategies are proven to work. He’s here to show us the “hidden network” that lives just outside your contact list, in the gray areas between friends and total strangers.With Burkus’ advice, you can take the awkwardness out of networking and forge valuable alliances skillfully. Learn how to identify and connect with contacts, and nurture the relationships that’ll mean everything to your business. Click Play!For even more networking wisdom, check out Burkus’ audio course How to Connect: How to Give and Get the Introductions That Will Transform Your Life and Your CareerSUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksFriend of a Friend by David BurkusThe post MBA1023 Guest Teacher: David Burkus- How To Make The Connections You Need To Grow Your Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Entrepreneurs need weekends, too.Building a business on the side is no easy feat. But even the hardest working, most dedicated side-hustler has basic human needs: rest, relaxation, and a general enjoyment of life. To deprive yourself of these things won’t bring success. It’ll bring fatigue, burnout, and resentment. So how can you make time for you and your business?One word: scheduling. Today, we discuss the time management tips that keep your weekends both productive and relaxing. With a little planning, and a little discipline, you can enjoy everything that makes weekends great, without losing ground in your business.Our host Omar knows better than anyone — he held down a full-time day job while running a business on the side for years. By actively prioritizing R&R, he was able to meet his goals without collapsing in a heap of disgruntled fatigue. By not seeing himself as a work-bot, he was able to stay healthy, motivated, and productive 7 days a week.You can do it, too. Find out how. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseWebinarNinja WorkshopThe post MBA1022 How To Work On Weekends Without Burning Out + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How are you doing so far?That’s a question every business owner needs to ask their team from time to time. Asking, of course, is easy. Getting honest answers, though…that’s something else.You need to improve as a business owner and leader. If you’re not growing, neither can your business! The only way to measure growth is to seek data, to make sure that you’re a better leader today than you were yesterday, or last month, or last year. But where do you get the data?More importantly, how can you trust the data?Today, we discuss how to make your employees comfortable enough to tell the truth. By creating the right environment, with a commitment to openness and mutual respect, you can get the information you need to do better — and earn your team’s esteem.We’ve tried many strategies to obtain this kind of feedback. Besides the effective ones, we’d also like to share the ineffective ones: the utter disasters that kept team members frightened and tight-lipped while real opportunities for improvement were lost.Plus, we discuss how to assume the right posture to hear honest feedback, and respond constructively — not defensively. Do right by your team: Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseBasecampTrelloThe post MBA1021 How To Get Feedback About You From Your Team appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Got something to teach? Something to share? Ready to make a business out of it?It’s time to start your first online course. But if you’re like today’s Q&A listener, you’ve got one problem: a tiny budget.Not to worry! WIth low-to-no-cost tools available today, anyone can establish a decent online course and get the ball rolling on their coaching career. In fact, you can create an online course almost entirely for free, if you know a few tricks.Today, we walk you through the steps to creating your first course on the cheap.We’ve got the tools, techniques, and nifty little hacks that help you produce professional, high-quality lessons with less capital than it takes buy a sandwich, let alone a videographer. We discuss everything from creating the content, to delivery, to technical advice on filming and screencasting.Get the tips, tricks, and online resources you need to make it happen, budget be damned. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksUdemyEasyCoursePodiaThe post MBA1020 Q&A Wednesday: How do I create an online course on a budget? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your future is bigger than yourself alone.There’s a huge difference between self-employment and business ownership. Being self-employed gives you freedom, and many prefer it to conventional 9-to-5 work. But self-employment means the whole enterprise depends entirely on you. Depending on the business, this isn’t scalable — or even sustainable in the very long term.Business ownership, on the other hand, means taking a step back. It means being the leader, not the worker. It means delegating and trusting others with the day-to-day operation of your business, so that you can look further ahead. It’s not just about freedom. It’s about building something self-sustaining, independent of little ol’ you.The ultimate goal of entrepreneurship is business ownership.Even if you start as a solopreneur (as our host Omar did), eventually you’ll want to scale up, and hand off tasks to new people. This isn’t easy, and it’s not a ticket out of work. It’s a long-haul outlook that sets up a future for yourself and others.Hear how it’s done, step by step. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaThe post MBA1019 How to Transition from Self-Employed to Business Owner appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every once in a while, go back to the classics.Tony Robbins is one of the original “self-help gurus.” While that kind of title might be scoffed at by some, the substance of his work is real and valuable. His 1986 book Unlimited Power isn’t some meaningless collection of affirmations — it’s a practical, smart guide to maximizing your potential.It’s one of Robbins’ all-time best-sellers, and for good reason. Many (including our host, Omar) have been profoundly influenced as business people by this book. Omar himself has read and re-read it multiple times, synthesizing the lessons within.Today, we share the key takeaways.We get it: some people take Robbins more seriously than others. But even if you’re not into self-help, this book is full of actionable, business-applicable insights. 3 concepts in particular from this book can totally realign your understanding of entrepreneurship for the better. Hear what we mean — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksUnlimited Power by Tony RobbinsThe post MBA1018 Must Read: Unlimited Power by Anthony Robbins appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The true measure of yourself is what you do when times are toughest.In business, tough times are never in short supply. Even the most successful business people have those WTF? days. It’s just gonna happen. What matters most is not avoiding those days, but responding to them in positive, constructive ways. Are you up for the challenge?Today, we discuss how to handle the most awful days, by focusing on the factors you can control. We offer the strategies that have worked for us when everything seems to be going wrong, from sales slumps to technical glitches to personnel drama. Because no matter how badly your day goes, your business still needs you to perform.Business is challenging, but that’s the fun part! With the right outlook, the right expectations, and the right strategies, you can see every day as an opportunity — even the awful ones. Hear our coping strategies, plus our 10-minute exercise for getting through those days you just can’t wait to end. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksSumoEasyCourseHow to Stop Worrying and Start LivingThe post MBA1017 How To Make The Most of a Bad Day + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We get it. Entrepreneurship is addictive.Sometimes, while we’re developing one business, we see an opportunity to start another. Currently, we’re juggling two companies ourselves. But at some point, you’ve got to set limits on the number of plates you’re spinning, so that you don’t end up sacrificing quantity for quality.Today, we discuss the right (and wrong) times (and reasons) for starting a second (or third) business while maintaining your current company. With so many ideas and opportunities bouncing around in our heads, we independent business people need to prioritize the ripest fruit — or end up with more than we can handle.Fortunately, there are ways to decide if your next big idea is really worth pursuing. Certain factors truly justify starting a new business, especially when certain resources can be shared or the products are complementary. It all depends on what you’ve got going now, and where you want to see yourself later. Get the details — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksAtlassianBitBucketJiraHipChatShip by ProductHuntThe post MBA1016 Should You Start a 2nd Business on the Side? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Content: there’s plenty of it out there.Much of it can help you grow as an entrepreneur. With the wealth of online educational resources available today, you could spend your whole day learning about business and your own industry. Without setting foot in a business school, you can learn more from your laptop than many have in universities.But when does learning about business start to detract from actually doing business?Today, we discuss the limits of content consumption. Professional development is a worthy endeavor, but you’ve got to balance it against your other responsibilities. Otherwise, the ROI shoots right into the negative.We have a formula for consumption that works for us, with exact allowances of time that are firm, but flexible. There is a such thing as too much content. In fact, the human brain can only learn so much before it’s no longer useful to keep reading or listening.Tune in, and find out exactly how to balance learning with doing. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseThe post MBA1015 Q&A Wednesday: How much time should I spend consuming content? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’re starting a small business. You need a website. But you’re not a website developer.Welcome to the most common of marketing conundrums. Can you make do with a drag-and-drop DIY website builder, or should you pony up for a fancy custom job? Can you really Do It Yourself effectively? Is the ROI for a designer really there?It’s a tough call, and the answer will differ depending on what stage of development your business is in.Today, we discuss when it’s worth it — and when it’s not — to hire a freelance web developer. We’ve gone both routes at different points in our business journey, hacking together our own site in the early phases and paying for something more professional when the time was right. We know what it costs, and we know what it did for our businesses.Learn what really matters about your business website, and why shelling out too much too early is likely to be counterproductive. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWeeblyWebinarNinjaWordsThe post MBA1014 Is a Custom Built Website Worth It? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready for some top-notch business coaching?Clay Clark is in demand as a business consultant. SBA Entrepreneur of the Year and a bestselling author, Clark knows the strategies that create revenue for all kinds of businesses. That’s why he’s been successful both in creating his own businesses, and in coaching and motivational speaking for a slew of Fortune 500 companies.Bottom line: this advice is valuable.Clark is here to help you revamp your business strategy with a sales-oriented approach. Today, he offers 6 specific tactics you can use to bump your sales numbers exponentially. From online marketing to closing the deal, Clark’s 6 tips can help you get the most out of your current business assets — especially if you have an established sales team.After you listen to the podcast, head on over to thrivetimeshow.com for even more in-depth growth coaching. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksGoogle BusinessClarityNestThe post MBA1013 Guest Teacher: Clay Clark – How to Increase Your Sales by 300% in 30 Days appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let’s get SaaSy.It’s FREE RIDE FRIDAY!!!, and we’re finishing up our two-part series on the metrics that matter most to your SaaS business.If you haven’t listened to Part I, make sure you do (we’ll just wait right here). In that episode, we identified four basic metrics that help you lay the foundation for an accurate picture of your SaaS’s overall health.Today, we go deeper.We take a look at four more metrics, numbers that give you a more detailed, nuanced, and comprehensive view of your business. While yesterday’s episode focused on numbers related to customer acquisition, we now look at your existing customers’ data to capitalize on those gains — and boost profitability.Track all 8 metrics, and let them lead you to sustainable growth. See where you can make the biggest differences in your SaaS, at every stage of its development. Before you invest in a pricey CMS or CRM software to track analytics, see what you can do just by following these figures manually.The results might just blow your mind. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaBaremetricsEasCourseProfitWellThe post MBA1012 8 Essential Metrics Every SaaS Should Track P2 + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Metrics matter. But which numbers should you really keep your eye on?If you’re running a SaaS (Software as a Service) business, you’ve got plenty of numbers to choose from. You can study analytics on everything from conversions to daily active users to average customer age to…well, you get it.With so many metrics, what’s the priority?Today is Part I of a two-part series on the metrics that have the biggest overall impact on your business. By tracking these 8 key indicators, you can identify exactly which areas of your business need the most attention.By improving these specific numbers, you’ll be most likely to improve the one factor that matters most: profitability.On this episode, we tackle the first four key metrics, from the earliest phases of your marketing right up to your sales numbers. This will lay the groundwork for bringing in the next four factors — so you can paint an accurate overall picture of the health of your SaaS.We’ve run our own SaaS for some time now. Take advantage of our experience, and learn where to focus your efforts. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaGoogl AnalyticsBaremetricsThe post MBA1011 8 Essential Metrics Every SaaS Should Track P1 appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Payment processing fees are part of the cost of doing business. But does the cost have to be so high?Nope. It doesn’t. Depending on your business, you may be able to finagle more preferable transaction charges, lowering the percentage of revenue you lose to payment processing. There are ways to save, without comprising service or customer security.You just have to know how.Today, we discuss how to cut down your payment processing budget. While so many business owners assume they simply have to accept their payment processor’s terms, the truth is that transaction fees — like anything — are negotiable. Plus, your payment processing structure can be altered to save you even more.Learn how to improve your bottom line, by gaining the leverage you need to bring your payment processor to the table. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksSquarePayPalStripeBraintreeThe post MBA1010 Q&A Wednesday: How can I save money with my payment processor? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

GDPR: if you haven’t heard about it yet, you will.The policies take effect in a matter of days, and it’s likely to affect almost every business with an online presence. GDPR is Europe’s reaction to the threat of privacy breaches that have lately made headlines, especially in the US. It’s the European Union’s attempt to protect the user data of its citizens — regardless of where a business is located.If you have a website that tracks or gathers data on your visitors, you must be GDPR compliant by May 25th. The good news? It’s likely that you already are. Still, it’s vital to make sure, because the consequences for violations of European visitors’ privacy are steep.Seriously, friends: do whatever you have to in order to comply with this new standard in online security.Today, we discuss what the rules are, why they came about, and how to make sure your business doesn’t run afoul. Given the size of the fines, it’s definitely worth taking the time. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksGuest Teacher David Lizerbram: 3 Legal Must-Do’s For Your New BusinessStripePaypalActive CampaignMailChimpSumoZendeskWeeblyIntercomThe post MBA1009 5 Things You Need To Know About GDPR appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ever read a book that changed your whole outlook?That’s the case with our latest Must Read Book Review, this time the true story of the world’s richest man and his landscape-changing company. The Everything Store by Brad Stone tells that tale of Amazon. It’s less a book about money, and more about drive, will, and unstoppable commitment.This is a long read, but worth every second — including the time you spend re-reading sections just to process the incredible insights. It’s chock full of “Holy sh*t” moments, pieces of wisdom that completely challenge your view of business and commerce. This book is a mind-shifter, from cover to cover.Today, we discuss some of the many takeaways of this immensely valuable book, from the value of implementation over ideas to the rewards of uncompromisingly good customer service. Friends, this one is a keeper. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksAudibleThe Everything Store by Brad StoneThe post MBA1008 Must Read: The Everything Store by Brad Stone appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Give. Hook. Upsell. Repeat.The Spotify business model is genius. It’s also increasingly common practice, one currently adopted by businesses big and small. Spotify, Pandora, YouTube, and many more take the same approach: provide an incredible free service, then offer a premium version for a relatively small monthly fee.The beauty is that it works at both levels. At the free level, you can still draw revenue from advertisements — the exact advertisements your customers will pay to avoid. If the service is great, and the customer has a certain amount of disposable income, it’s a win-win.Today, we discuss exactly how to apply the free service to premium upgrade model to your business. Just like in many facets of business, from marketing to support, what you give away is ultimately what earns you the most.It’s FREE RIDE FRIDAY!!! See if the Spotify method can work for you. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksBacklinko with Brian DeanWeeblyWistiaBook Like a BossThe post MBA1007 How to Adapt Spotify’s Business Model + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’re starting your first business. Are you nervous?Don’t be! Even though it’s your first time, you’ve got the advantage of our experience, right here on this podcast. There are so many things we wish we knew when we first got started. Today, we share 5 of the most important mistakes we wish we hadn’t made — because we totally did.These are not small mistakes! All five of these screwups are potential business-killers.The good news is that because we made these mistakes already, you don’t have to. And even if you have already made them, it’s not too late to change course. Whatever you do, do not let these errors slide. Avoid them, stop them; whatever it takes.Many of these mistakes involve the transition from conventional work to entrepreneurship. For the newly independent, it’s important to know the key differences that trip people up. Let our experience (and our failure) be your guide. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCeourseChase ReevesThe post MBA1006 5 Common Mistakes When Starting Your First Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Goodbyes are tough. When you’re closing your doors, how should you address it with your customers?That’s what one listener asked us for this week’s Q&A Wednesday. There are perfectly good reasons to close a business, from a lack of profitability to plain old retirement. But when you do so, you take something away from a group of people who supported you.As a business owner, you owe it to them to bow out gracefully.Today, we discuss how to communicate the end of your business in a respectful, productive way. Any exit strategy requires careful planning, including salvaging whatever good will you can. It requires correct timing, articulation, and possibly honoring some legal obligations. The way you close will have an impact — one that can follow you into your next business.Learn how to soften the blow. It’s the right thing to do. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1005 Q&A Wednesday: How do I close my business for good without upsetting my customers? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

They say two heads are better than one. How about two marketing campaigns?Cross-promotion is a smart, simple way to instantly double your exposure, and it costs you almost nothing. All you need is a partner with a complementary product, and you can exchange access to your respective audiences.In our business, we’ve done many a cross-promotion with other entrepreneurs. In fact, we’re doing one as of this writing.We’re not talking about commission or affiliate marketing here (though that’s an option). We’re discussing a simple exchange in which your partner tells their audience about your business, and vice versa. It’s easy, mutually beneficial, and effective — if you do it right.Today, we offer our best strategies for executing an optimal cross-promotion, from identifying a partner, to mutual goal-setting, to follow up with your new audience. With a little strategy, cross promotion works. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseThe post MBA1004 How to Run a Successful Cross Promotion appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you want to reach the young, you need to speak Snap.Snapchat owns the under-30 market, with more teenage users than Facebook — despite Snapchat being a fraction of the size. As it grows, the temporary image and video-based platform will only extend its reach to the young.For now, though, marketing and advertising on Snapchat is way underpriced.To help you understand how to take advantage of Snapchat, we’ve brought in a special guest teacher. Timothy Armoo is the 23 year old CEO of Fanbytes, a mobile video advertising firm that helps companies reach the kids on social media.Fanbytes has helped giants like Warner, Universal, and Sony get their message to the young. Now, Armoo is here to help you.He’s got 5 “hacks” you can use to tailor your message to Snapchat’s unique features and functionality. These 5 tricks will maximize the impact of your campaigns with Snap-specific practices proven to earn clicks.Get with the times, friends. If you ain’t Snappin’ it won’t happen! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksFanbytesFanbytes free Snapchat Cheat SheetThe post MBA1003 Guest Teacher: Timothy Armoo- How to Leverage Snapchat to Tap into a Young Demographic appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Friction (noun): that which slows us down.We all want our businesses to run smoothly. Today, we’ve got some tips on how to identify and eliminate sources of friction, those areas of inefficiency where goals are held up. Friction can come from many places (and people), but there are 3 particular points where a few changes can make all the difference.On this episode, we explain how to make your business (and your life) a whole lot easier. Entrepreneurship has enough challenges, so why allow unnecessary obstacles to exist? WIth some advice from a great mentor of ours, we share some effective ways to trim the systemic flaws (and individuals) holding you back.Friction costs time, money, and effort. Don’t let any of your hard earned resources go to waste. Reduce the friction, and ride smooth — all the way to success. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseHeroic Public SpeakingBook Yourself Solid by Michael PortZenDeskIntercomThe post MBA1002 Removing Friction From Your Business + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Good help is hard to find. But it’s easier when you’ve got staff who care about your business.Whenever it’s possible, finding new hires via your old ones isn’t just cost-effective. It’s ideal! While anyone can comb through resumes and find appropriate skill sets, nothing beats a referral from someone who understands your business, your company culture, and your needs.Not only does your own team know you and your mission, they know the potential hire — and what makes them a great fit. We’ve grown our team person by person for the last several years, mostly using this method. In that time, the people brought in by our people have proven to be a great fit.Even if you’ve only got one employee, you can turn that person into the best possible recruiter. Personal connections do more than any job posting, recruitment service, or interviews. Assemble the team that jives on a personal level, and see what they’re capable of. Learn how — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksBasecampSlackEasyCourseThe post MBA1001 How to Find Great Talent Via Your Staff appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s been a long road, but here we are: 1,000 episodes!Don’t worry — we won’t spend too much time celebrating, because we’ve got business to discuss. Specifically, many of our listeners want to know how our co-founders, Omar and Nicole, balance their personal partnership with their business partnership. Can working alongside that special someone really…work?It sure can!Today, Omar and Nicole discuss the unique challenges and advantages of building a business with your other half. Our co-hosts are up-front and honest about what can go wrong when you work with someone so close to your heart — which is exactly why they pull it off.Omar and Nicole discuss the potential conflicts of sharing a business and a life, as well as the boundaries, systems, and mutual agreements that keep them focused on their shared goals. They also discuss what makes working together so adorably great. Each offers 3 tips, for a total of 6 wisdom-nuggets on how to chase your goals with your best friend at your side.Hear what it takes to make it, together. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewThe post MBA1000 Q&A Wednesday: How Do You Work & Live With Your Significant Other? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Email, email, email.We never miss an opportunity to point out that email is king when it comes to online marketing and sales. Because the recipient has to opt in to receive it, and because every email requires some action to resolve (even if it’s just to delete), emails are your best chance to be seen, heard, and understood.When you’re running a sales promotion, every facet of your email has to be precisely crafted with strategy in mind — from the subject line to the sign-off. Whether you’re launching a new business, launching a new product, or just having a sale, every aspect of your email matters.Today, we discuss 5 phenomenal tips for optimizing your sales campaign emails. Write them down, stick them somewhere visible, and refer to them every time you run a promotion. We cover everything that makes an email campaign work: timing and frequency, design, content, and follow-up.These principles can apply to any kind of sales campaign, for any type of business. Learn the strategy, and watch the results roll in. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksActiveCampaignInfusionSoftConvertKitThe post MBA999 5 Email Promotion Tips To Increase Sales appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In business, good advice is worth its weight in gold.For this week’s Must-Read Book Review, we go one better: Damn Good Advice (for people with talent) is a treasure trove of insights, witty observations, and hard-earned truths from George Lois, legendary ad-man and creator of Big Idea Advertising.As the title suggests, Lois’ advice is, shall we say, blunt. Some of it is even controversial. Heck, we outright disagree with a few of his points. But the net value of reading this book is undeniable. It’s an easy, short, digestible read with a humorously combative tone that keeps the pages turning.Before you know it, you’ve finished it — and you’re glad you did. We especially appreciate Lois’ take on the relative merits of smarts and work ethic, a balance that every entrepreneur has to find in themselves and their team members.It’s unconventional, but it’s a gem. Hear what this book has to offer — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseDamn Good Advice (for people with talent!) by George LoisThe post MBA998 Must Read: Damn Good Advice by George Lois appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Build the list that’ll build your business!Yesterday, we started our 2-part series on email list-building with a talk on website optimization and opt-ins. Make sure you’ve listened to that one, so you have a firm foundation for today’s in-depth lesson on the next steps.Today, we discuss how to segment your leads, nurture them into sales, and onboard those new customers.WIth these proven techniques, you can keep the contacts on your list moving down the funnel, from contact to long-term loyalist and advocate for your brand. With smart automation, you can establish the email workflows that do the work for you, keeping your contacts constantly engaged. With a little education, you can master list-building, and watch the effects.Listen to both episodes, take notes, and get ready — these strategies create results. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseActiveCampaignInfusionSoftConvertKitAWeberThe post MBA997 Advanced Email List Building P2 + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In online business, email is everything.That’s no overstatement. Email remains the single most important tool you can use to turn website visitors into customers. Collecting addresses, starting the conversation, and nurturing your leads requires knowledge and strategy. Fortunately, we’ve got an in-depth, 2-part crash course on exactly how to build your list the right way.We’ve discussed the basics of list-building before. Now, we’re getting down to specifics. We’ve got the details on techniques you can use to acquire leads, convert them, and move them down the funnel. From opti-ins to segmentation to onboarding, this is the email primer you need.Be sure to tune in to Part 2 tomorrow. When it’s all over, you’ll be ready to tackle email marketing and sales like never before. Learn the techniques, apply them, and let your list do what it’s supposed to: generate revenue. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaMailChimpActiveCampaignInfusionSoftProductivityistSumoThe post MBA996 Advanced Email List Building P1 appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every business needs a logo.A smart, eye-catching symbol that encapsulates your brand and mission can do wonders for your reach. It can generate interest, create associations, and bring your company to mind when potential customers are looking for solutions.It’s Q&A Wednesday, and one of our listeners wants to know how much a good logo should cost. If you’re not into graphic design, you’ll need to outsource the creation of your logo to a professional. Of course, that won’t be free.With so many freelancers, and so many options for finding them, how can you be sure you’re getting a good deal?Today, we discuss the options available to new entrepreneurs, including the options we’ve used ourselves. When you pay for a logo, you’re not just paying for the time it takes to make it. You’re paying for an expression of what you do — and that’s worth getting right.Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksUpWork99 DesignsDesignCrowdWebinarNinjaEasyCourseThe post MBA995 Q&A Wednesday: How much should I spend on my logo? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Don’t work too much!That might sound like odd advice from a podcast about building your independent business, but it’s crucial. Burnout kills businesses, and ruins health. Work is like anything else: quality always trumps quantity. By increasing the quality of your time “on the clock,” you can have more time to yourself.Your business will benefit, not suffer, from the downtime you allow yourself.Today, we discuss 5 techniques you can use to lessen your work hours. By working smarter, you can schedule your way into less stress and more results. Do better with your time, and you can enjoy more of it. It just takes a little strategy.Beat back the overwhelm. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksUpWorkThe post MBA994 5 Ways to Work Less appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Selling physical goods online? Setting up your eCommerce store is easier than ever, given the tools available. But whichever service you choose, it’s important to know the basics of creating an online store that’s optimized for sales.Today, we’re trying something new: an interview with an ecommerce expert. We’re talking with Katie Swett, Group Project Manager at Weebly. Weebly is a sponsor of the show, but don’t worry — this isn’t a pitch. It’s an in-depth lesson on everything from the design of your ecommerce site, to the sales copy you feature, to the supplemental tools and services available.Katie and Omar discuss the best ways to establish your store online, right down to the best payment processing and shipping services to use. It’s an info-packed interview you can’t miss if you plan to sell physical goods from an online space. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksShippoThe post MBA993 Special Guest Lesson: Exactly How To Start An Online Store with Katie Swett appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your business growing fast enough?If you’re just getting started, that’s a question you might be asking. The answer, though, isn’t as simple as being big enough, soon enough. The right pace of growth isn’t necessarily the fastest pace. In fact, growing too quickly can (and does) end in disaster for businesses that aren’t equipped to go from 0 to 60 abruptly.We’ve actually turned down opportunities for explosive growth, simply because we knew it wasn’t a sustainable course to take. Given the unique challenges of establishing a new business, entrepreneurs have to be precise in their goals, benchmarks, and standards. To chase as many customers and as much revenue as possible? That’s not very precise — or wise.Today, we discuss reasonable, sustainable goals for new small businesses. By taking a smart, lean approach to your business’ growth, you can ensure that you’re not just a flash in the pan. You can establish a foundation of growth that will support years of continued success.Find out how to grow wisely. Plus, it’s FREE RIDE FRIDAY!!! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA992 Growth You Should Aim for in Year 1 + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What can artistic performance teach us about sales performance?Quit a lot, we think. And so does our next special guest teacher, Carrie Olsen. Carrie is a veteran voice actor, having provided narration for companies ranging from Tiffany’s to Taco Bell. In her career, she’s had to hone one thing above all: the art of presentation.Carrie uses the same principles of presentation that fuel her voice-over career to sell her independent coaching services. In her view, presentation is the key to a great sales page – so she puts the same thoughtful strategy into her website as she does into her performances.Today, she shares those principles with us. In the end, acting is the ultimate act of sales(wo)manship. You’re selling an idea, a feeling, and a belief. By bringing a bit of the stage, screen, or booth to your sales approach, you can maximize your sales efforts, too.Learn how: Click Play!For Carrie’s free sales page optimization guides, text 100MBA to 44222 or go to carrieolsenvo.com/100mbaSUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksCarrie OlsenWebinarNinjaThe post MBA991 Guest Teacher: Carrie Olsen- How to get better results with your sales page using 3 principles from acting appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As your business grows, organization becomes more and more crucial.At some point, the systems you establish will be the difference between getting things done and scrambling to keep up. That’s why it’s so important to establish procedures, protocols, and workflows as early as possible.Fortunately, there are tried-and-true ways to establish efficient systems and create repeatable core processes for your team to follow — even as your team grows, changes, and brings in new faces. Today’s guest teacher, Dan Martell of SaaS Academy, is an expert in crafting and executing consistent systems. These systems can free you from unnecessary work and excess management duties, allowing you to focus on the horizon rather than day-to-day operations.Besides offering his most important systems-crafting tips, Martell also offers our listeners a special giveaway that will help you get organized, no matter where you are in your business journey.Invest in your core systems now, and ensure efficiency going forward — Click Play!For free core system templates that you can customize for your business, head to danmartell.com/playbookSUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksScreenFlowOneLogin1Passworddanmartell.comWebinarNinjaBasecampThe post MBA990 Guest Teacher: Dan Martell- How To Build a Scalable Systems Playbook appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all need a break. But how do you make sure your break doesn’t hurt your business?Burnout is a real and dangerous thing. It’s not only bad for your health and well-being, it’s devastating to your business. Only the best you — the healthiest, well-rested, most focused version — can run your business. That’s why it’s so crucial to approach downtime the same way you approach everything else: with planning, preparation, and thoughtful execution.Today, we discuss what you need to do in order to plan a true vacation, one that allows you to “log off” while your business maintains its momentum. By putting some key things in place, you can ensure that everything runs smoothly in your absence.Remember: it’s not a “break” if you’re thinking about work! Plan ahead, and come back from your next vacay fully recharged. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewToday’s SponsorsWeeblyWeebly is the easiest way to create an incredible-looking website. Weebly is a whole eCommerce platform with all the tools you need to market, sell, process payment, manage inventory — plus top-shelf customer service. Turn your idea into and online business. Visit weebly.com/MBA and get 15% off your first purchase.Show LinksEasyCourseThe post MBA989 How to Get Ready For Some Time Off appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Need to update your SEO strategy quickly?We’ve got the most efficient, to-the-point 2018 SEO guide available. It’s not a best-seller from a renowned author. It’s just something we stumbled on while looking for useful new SEO resources.SEO 2018 (No Bullsh*t) Strategy by Casey Leigh Henry is exactly what the title promises: a no-nonsense, brass-tacks guide to getting SEO right this year. SEO is always changing. From the early days of effective keyword-stuffing to Google’s Hummingbird and RankBrain updates, yesterday’s SEO strategies will not work today. It’s more important than ever to find out what works now — without wasting time.Hear all about these efficient methods for boosting traffic, generating leads, and ultimately making sales. For the best ROI of your time, this should be the next book on your list. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksUpWorkWordPressThe post MBA988 Must Read: SEO 2018 (No-BS) Strategy by Casey Henry appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.