The $100 MBA Show

You’re starting your first business. Are you nervous?Don’t be! Even though it’s your first time, you’ve got the advantage of our experience, right here on this podcast. There are so many things we wish we knew when we first got started. Today, we share 5 of the most important mistakes we wish we hadn’t made — because we totally did.These are not small mistakes! All five of these screwups are potential business-killers.The good news is that because we made these mistakes already, you don’t have to. And even if you have already made them, it’s not too late to change course. Whatever you do, do not let these errors slide. Avoid them, stop them; whatever it takes.Many of these mistakes involve the transition from conventional work to entrepreneurship. For the newly independent, it’s important to know the key differences that trip people up. Let our experience (and our failure) be your guide. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCeourseChase ReevesThe post MBA1006 5 Common Mistakes When Starting Your First Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Goodbyes are tough. When you’re closing your doors, how should you address it with your customers?That’s what one listener asked us for this week’s Q&A Wednesday. There are perfectly good reasons to close a business, from a lack of profitability to plain old retirement. But when you do so, you take something away from a group of people who supported you.As a business owner, you owe it to them to bow out gracefully.Today, we discuss how to communicate the end of your business in a respectful, productive way. Any exit strategy requires careful planning, including salvaging whatever good will you can. It requires correct timing, articulation, and possibly honoring some legal obligations. The way you close will have an impact — one that can follow you into your next business.Learn how to soften the blow. It’s the right thing to do. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1005 Q&A Wednesday: How do I close my business for good without upsetting my customers? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

They say two heads are better than one. How about two marketing campaigns?Cross-promotion is a smart, simple way to instantly double your exposure, and it costs you almost nothing. All you need is a partner with a complementary product, and you can exchange access to your respective audiences.In our business, we’ve done many a cross-promotion with other entrepreneurs. In fact, we’re doing one as of this writing.We’re not talking about commission or affiliate marketing here (though that’s an option). We’re discussing a simple exchange in which your partner tells their audience about your business, and vice versa. It’s easy, mutually beneficial, and effective — if you do it right.Today, we offer our best strategies for executing an optimal cross-promotion, from identifying a partner, to mutual goal-setting, to follow up with your new audience. With a little strategy, cross promotion works. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseThe post MBA1004 How to Run a Successful Cross Promotion appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you want to reach the young, you need to speak Snap.Snapchat owns the under-30 market, with more teenage users than Facebook — despite Snapchat being a fraction of the size. As it grows, the temporary image and video-based platform will only extend its reach to the young.For now, though, marketing and advertising on Snapchat is way underpriced.To help you understand how to take advantage of Snapchat, we’ve brought in a special guest teacher. Timothy Armoo is the 23 year old CEO of Fanbytes, a mobile video advertising firm that helps companies reach the kids on social media.Fanbytes has helped giants like Warner, Universal, and Sony get their message to the young. Now, Armoo is here to help you.He’s got 5 “hacks” you can use to tailor your message to Snapchat’s unique features and functionality. These 5 tricks will maximize the impact of your campaigns with Snap-specific practices proven to earn clicks.Get with the times, friends. If you ain’t Snappin’ it won’t happen! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksFanbytesFanbytes free Snapchat Cheat SheetThe post MBA1003 Guest Teacher: Timothy Armoo- How to Leverage Snapchat to Tap into a Young Demographic appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Friction (noun): that which slows us down.We all want our businesses to run smoothly. Today, we’ve got some tips on how to identify and eliminate sources of friction, those areas of inefficiency where goals are held up. Friction can come from many places (and people), but there are 3 particular points where a few changes can make all the difference.On this episode, we explain how to make your business (and your life) a whole lot easier. Entrepreneurship has enough challenges, so why allow unnecessary obstacles to exist? WIth some advice from a great mentor of ours, we share some effective ways to trim the systemic flaws (and individuals) holding you back.Friction costs time, money, and effort. Don’t let any of your hard earned resources go to waste. Reduce the friction, and ride smooth — all the way to success. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseHeroic Public SpeakingBook Yourself Solid by Michael PortZenDeskIntercomThe post MBA1002 Removing Friction From Your Business + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Good help is hard to find. But it’s easier when you’ve got staff who care about your business.Whenever it’s possible, finding new hires via your old ones isn’t just cost-effective. It’s ideal! While anyone can comb through resumes and find appropriate skill sets, nothing beats a referral from someone who understands your business, your company culture, and your needs.Not only does your own team know you and your mission, they know the potential hire — and what makes them a great fit. We’ve grown our team person by person for the last several years, mostly using this method. In that time, the people brought in by our people have proven to be a great fit.Even if you’ve only got one employee, you can turn that person into the best possible recruiter. Personal connections do more than any job posting, recruitment service, or interviews. Assemble the team that jives on a personal level, and see what they’re capable of. Learn how — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksBasecampSlackEasyCourseThe post MBA1001 How to Find Great Talent Via Your Staff appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s been a long road, but here we are: 1,000 episodes!Don’t worry — we won’t spend too much time celebrating, because we’ve got business to discuss. Specifically, many of our listeners want to know how our co-founders, Omar and Nicole, balance their personal partnership with their business partnership. Can working alongside that special someone really…work?It sure can!Today, Omar and Nicole discuss the unique challenges and advantages of building a business with your other half. Our co-hosts are up-front and honest about what can go wrong when you work with someone so close to your heart — which is exactly why they pull it off.Omar and Nicole discuss the potential conflicts of sharing a business and a life, as well as the boundaries, systems, and mutual agreements that keep them focused on their shared goals. They also discuss what makes working together so adorably great. Each offers 3 tips, for a total of 6 wisdom-nuggets on how to chase your goals with your best friend at your side.Hear what it takes to make it, together. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewThe post MBA1000 Q&A Wednesday: How Do You Work & Live With Your Significant Other? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Email, email, email.We never miss an opportunity to point out that email is king when it comes to online marketing and sales. Because the recipient has to opt in to receive it, and because every email requires some action to resolve (even if it’s just to delete), emails are your best chance to be seen, heard, and understood.When you’re running a sales promotion, every facet of your email has to be precisely crafted with strategy in mind — from the subject line to the sign-off. Whether you’re launching a new business, launching a new product, or just having a sale, every aspect of your email matters.Today, we discuss 5 phenomenal tips for optimizing your sales campaign emails. Write them down, stick them somewhere visible, and refer to them every time you run a promotion. We cover everything that makes an email campaign work: timing and frequency, design, content, and follow-up.These principles can apply to any kind of sales campaign, for any type of business. Learn the strategy, and watch the results roll in. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksActiveCampaignInfusionSoftConvertKitThe post MBA999 5 Email Promotion Tips To Increase Sales appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In business, good advice is worth its weight in gold.For this week’s Must-Read Book Review, we go one better: Damn Good Advice (for people with talent) is a treasure trove of insights, witty observations, and hard-earned truths from George Lois, legendary ad-man and creator of Big Idea Advertising.As the title suggests, Lois’ advice is, shall we say, blunt. Some of it is even controversial. Heck, we outright disagree with a few of his points. But the net value of reading this book is undeniable. It’s an easy, short, digestible read with a humorously combative tone that keeps the pages turning.Before you know it, you’ve finished it — and you’re glad you did. We especially appreciate Lois’ take on the relative merits of smarts and work ethic, a balance that every entrepreneur has to find in themselves and their team members.It’s unconventional, but it’s a gem. Hear what this book has to offer — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseDamn Good Advice (for people with talent!) by George LoisThe post MBA998 Must Read: Damn Good Advice by George Lois appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Build the list that’ll build your business!Yesterday, we started our 2-part series on email list-building with a talk on website optimization and opt-ins. Make sure you’ve listened to that one, so you have a firm foundation for today’s in-depth lesson on the next steps.Today, we discuss how to segment your leads, nurture them into sales, and onboard those new customers.WIth these proven techniques, you can keep the contacts on your list moving down the funnel, from contact to long-term loyalist and advocate for your brand. With smart automation, you can establish the email workflows that do the work for you, keeping your contacts constantly engaged. With a little education, you can master list-building, and watch the effects.Listen to both episodes, take notes, and get ready — these strategies create results. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseActiveCampaignInfusionSoftConvertKitAWeberThe post MBA997 Advanced Email List Building P2 + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In online business, email is everything.That’s no overstatement. Email remains the single most important tool you can use to turn website visitors into customers. Collecting addresses, starting the conversation, and nurturing your leads requires knowledge and strategy. Fortunately, we’ve got an in-depth, 2-part crash course on exactly how to build your list the right way.We’ve discussed the basics of list-building before. Now, we’re getting down to specifics. We’ve got the details on techniques you can use to acquire leads, convert them, and move them down the funnel. From opti-ins to segmentation to onboarding, this is the email primer you need.Be sure to tune in to Part 2 tomorrow. When it’s all over, you’ll be ready to tackle email marketing and sales like never before. Learn the techniques, apply them, and let your list do what it’s supposed to: generate revenue. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaMailChimpActiveCampaignInfusionSoftProductivityistSumoThe post MBA996 Advanced Email List Building P1 appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every business needs a logo.A smart, eye-catching symbol that encapsulates your brand and mission can do wonders for your reach. It can generate interest, create associations, and bring your company to mind when potential customers are looking for solutions.It’s Q&A Wednesday, and one of our listeners wants to know how much a good logo should cost. If you’re not into graphic design, you’ll need to outsource the creation of your logo to a professional. Of course, that won’t be free.With so many freelancers, and so many options for finding them, how can you be sure you’re getting a good deal?Today, we discuss the options available to new entrepreneurs, including the options we’ve used ourselves. When you pay for a logo, you’re not just paying for the time it takes to make it. You’re paying for an expression of what you do — and that’s worth getting right.Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksUpWork99 DesignsDesignCrowdWebinarNinjaEasyCourseThe post MBA995 Q&A Wednesday: How much should I spend on my logo? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Don’t work too much!That might sound like odd advice from a podcast about building your independent business, but it’s crucial. Burnout kills businesses, and ruins health. Work is like anything else: quality always trumps quantity. By increasing the quality of your time “on the clock,” you can have more time to yourself.Your business will benefit, not suffer, from the downtime you allow yourself.Today, we discuss 5 techniques you can use to lessen your work hours. By working smarter, you can schedule your way into less stress and more results. Do better with your time, and you can enjoy more of it. It just takes a little strategy.Beat back the overwhelm. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksUpWorkThe post MBA994 5 Ways to Work Less appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Selling physical goods online? Setting up your eCommerce store is easier than ever, given the tools available. But whichever service you choose, it’s important to know the basics of creating an online store that’s optimized for sales.Today, we’re trying something new: an interview with an ecommerce expert. We’re talking with Katie Swett, Group Project Manager at Weebly. Weebly is a sponsor of the show, but don’t worry — this isn’t a pitch. It’s an in-depth lesson on everything from the design of your ecommerce site, to the sales copy you feature, to the supplemental tools and services available.Katie and Omar discuss the best ways to establish your store online, right down to the best payment processing and shipping services to use. It’s an info-packed interview you can’t miss if you plan to sell physical goods from an online space. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksShippoThe post MBA993 Special Guest Lesson: Exactly How To Start An Online Store with Katie Swett appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your business growing fast enough?If you’re just getting started, that’s a question you might be asking. The answer, though, isn’t as simple as being big enough, soon enough. The right pace of growth isn’t necessarily the fastest pace. In fact, growing too quickly can (and does) end in disaster for businesses that aren’t equipped to go from 0 to 60 abruptly.We’ve actually turned down opportunities for explosive growth, simply because we knew it wasn’t a sustainable course to take. Given the unique challenges of establishing a new business, entrepreneurs have to be precise in their goals, benchmarks, and standards. To chase as many customers and as much revenue as possible? That’s not very precise — or wise.Today, we discuss reasonable, sustainable goals for new small businesses. By taking a smart, lean approach to your business’ growth, you can ensure that you’re not just a flash in the pan. You can establish a foundation of growth that will support years of continued success.Find out how to grow wisely. Plus, it’s FREE RIDE FRIDAY!!! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA992 Growth You Should Aim for in Year 1 + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What can artistic performance teach us about sales performance?Quit a lot, we think. And so does our next special guest teacher, Carrie Olsen. Carrie is a veteran voice actor, having provided narration for companies ranging from Tiffany’s to Taco Bell. In her career, she’s had to hone one thing above all: the art of presentation.Carrie uses the same principles of presentation that fuel her voice-over career to sell her independent coaching services. In her view, presentation is the key to a great sales page – so she puts the same thoughtful strategy into her website as she does into her performances.Today, she shares those principles with us. In the end, acting is the ultimate act of sales(wo)manship. You’re selling an idea, a feeling, and a belief. By bringing a bit of the stage, screen, or booth to your sales approach, you can maximize your sales efforts, too.Learn how: Click Play!For Carrie’s free sales page optimization guides, text 100MBA to 44222 or go to carrieolsenvo.com/100mbaSUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksCarrie OlsenWebinarNinjaThe post MBA991 Guest Teacher: Carrie Olsen- How to get better results with your sales page using 3 principles from acting appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As your business grows, organization becomes more and more crucial.At some point, the systems you establish will be the difference between getting things done and scrambling to keep up. That’s why it’s so important to establish procedures, protocols, and workflows as early as possible.Fortunately, there are tried-and-true ways to establish efficient systems and create repeatable core processes for your team to follow — even as your team grows, changes, and brings in new faces. Today’s guest teacher, Dan Martell of SaaS Academy, is an expert in crafting and executing consistent systems. These systems can free you from unnecessary work and excess management duties, allowing you to focus on the horizon rather than day-to-day operations.Besides offering his most important systems-crafting tips, Martell also offers our listeners a special giveaway that will help you get organized, no matter where you are in your business journey.Invest in your core systems now, and ensure efficiency going forward — Click Play!For free core system templates that you can customize for your business, head to danmartell.com/playbookSUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksScreenFlowOneLogin1Passworddanmartell.comWebinarNinjaBasecampThe post MBA990 Guest Teacher: Dan Martell- How To Build a Scalable Systems Playbook appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all need a break. But how do you make sure your break doesn’t hurt your business?Burnout is a real and dangerous thing. It’s not only bad for your health and well-being, it’s devastating to your business. Only the best you — the healthiest, well-rested, most focused version — can run your business. That’s why it’s so crucial to approach downtime the same way you approach everything else: with planning, preparation, and thoughtful execution.Today, we discuss what you need to do in order to plan a true vacation, one that allows you to “log off” while your business maintains its momentum. By putting some key things in place, you can ensure that everything runs smoothly in your absence.Remember: it’s not a “break” if you’re thinking about work! Plan ahead, and come back from your next vacay fully recharged. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewToday’s SponsorsWeeblyWeebly is the easiest way to create an incredible-looking website. Weebly is a whole eCommerce platform with all the tools you need to market, sell, process payment, manage inventory — plus top-shelf customer service. Turn your idea into and online business. Visit weebly.com/MBA and get 15% off your first purchase.Show LinksEasyCourseThe post MBA989 How to Get Ready For Some Time Off appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Need to update your SEO strategy quickly?We’ve got the most efficient, to-the-point 2018 SEO guide available. It’s not a best-seller from a renowned author. It’s just something we stumbled on while looking for useful new SEO resources.SEO 2018 (No Bullsh*t) Strategy by Casey Leigh Henry is exactly what the title promises: a no-nonsense, brass-tacks guide to getting SEO right this year. SEO is always changing. From the early days of effective keyword-stuffing to Google’s Hummingbird and RankBrain updates, yesterday’s SEO strategies will not work today. It’s more important than ever to find out what works now — without wasting time.Hear all about these efficient methods for boosting traffic, generating leads, and ultimately making sales. For the best ROI of your time, this should be the next book on your list. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksUpWorkWordPressThe post MBA988 Must Read: SEO 2018 (No-BS) Strategy by Casey Henry appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Email is still king.Even in today’s world of viral social media, email remains the most effective, important tool for online marketing and sales. As they say, “The money’s in the [contact] list.” So how can you maximize the impact of your emails? You’ve got to make sure they get opened, and the calls-to-action inside get clicked.Like many things in business, that’s easier said than done.Fortunately, there are some tried-and-true strategies you can use to maximize openability and clickability. By keeping these 5 principles in mind, you can make sure every email has the best possible chance of engaging and converting the recipient. By improving the most important email metrics — open and click rates — you can improve the one metric that matters most of all: sales.Plus, it’s FREE RIDE FRIDAY!!! Find out how to keep the conversation going. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseMBA923: 3 Ways to Write Intensely Curious HeadlinesGary VaynerchukOkDorkThe post MBA987 5 Ways to Increase Your Email Open & Click Rates + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s easier (and less costly) to keep your current customers than to earn new ones.When you think of the importance of customer service, always remember that equation. Too many entrepreneurs put too many resources into product development, marketing, and sales, and far too little into customer service.Your customers are your lifeblood. Taking care of them should be a high priority.Today, we offer 4 simple, specific actions you can take to improve your customer service. These are small steps, but big fixes. By putting them into action, you can improve customer satisfaction, reduce churn, and protect the revenue you worked so hard to build. These strategies are appropriate for any kind of business, for any size team — and you can implement them today.A good reputation for customer service can be a huge draw, especially for products that make customers nervous, like SaaS products. Improve the customer experience, and your business will reap the good karma. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaIntercomThe post MBA986 4 Ways to Improve Your Customer Service Today appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hindsight is a beautiful thing.What would we do differently? We’ve learned so much over the course of building and running our SaaS business, WebinarNinja. Of course, like many entrepreneurs, we wish we knew then what we know now! For this week’s Q&A Wednesday, we’re letting our mistakes be one listener’s guide — and yours.From our tiny two-person startup, we’ve built a team of 30 that now administers a service with over 13,000 active users. From the creation of our first Minimum Viable Product, to imperfect decisions about pricing, team management, and design, there’s a million “do-overs” we’d love to have. Some decisions were small, others were huge.But along the way, we did the most important thing entrepreneurs can do: learn.Apply our lessons to your business. Take what we wish we’d done, and do it yourself! We think you’ll be glad you did, looking back. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinja$100 MBA Free Idea Validation CourseBasecampEasyCourseThe post MBA985 Q&A Wednesday: What would you do differently if you started your software company all over again? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In life, patience is a virtue. In business, it’s a necessity.We all want success as quickly as possible — especially those of us who take the risk of striking out on our own as entrepreneurs. We want to reach our goals yesterday, and have the life we want now. But too much ambition can cross over into something counterproductive: impatience.Today, we discuss how to overcome the desire for instant gratification, and take the slow & steady approach that always wins the race. We share specific exercises that we use to relax, step back, and stay focused on the long term. Using these techniques, you can reduce stress, fight off anxiety, and reach your goals right on time…whenever that is.Be the tortoise, not the hare. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaThe Smart Passive IncomeElon MuskEasyCourseThe Everything StoreThe post MBA984 How to Have More Patience with Your Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Keep. Your. Customers.As entrepreneurs, we spend a lot of time and resources on customer acquisition. We pour effort into getting more and more new customers, because that’s how we grow our business. But in doing so, we cannot neglect the customers we already have. To sustain our growth and set our business up for long-term success, we have to delight the buyers we already have.Our special guest teacher this week is Joey Coleman, customer retention expert and the author of Never Lose a Customer Again. Coleman’s consulted the likes of Hyatt, Zappos, and Whirlpool on the art of pleasing and retaining customers after the sale, so that buyers become lifers.Today, Coleman shares his proven ways to counter buyer’s remorse, that dread feeling some customers get when they haven’t been taken care of post-purchase. Take the time to make sure your customer feels good about their purchase, and they’ll reward you for years to come. Click Play!For 3 free chapters from Never Lose a Customer Again, visit joeycoleman.com/bookSUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksJoey ColemanNever Lose a Customer Again by Joey ColemanThe post MBA983 Guest Teacher: Joey Coleman- How to Counter Buyer’s Remorse appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s FREE RIDE FRIDAY!!! Today, we discuss the most important thing an entrepreneur can do to reduce stress, increase efficiency, and genuinely enjoy your business: trusting your team.When it’s your business, the temptation to micromanage is strong. But too much involvement in your team’s work can be counterproductive, draining, and — worst of all — it can disable your employees, keeping them dependent on you rather than letting their talents shine. If you truly want to the best work from your people, it’s time to macromanage!On this episode, we offer simple steps that allow you to lengthen the leash, gradually empowering your employees to the point where they don’t need you. This frees you up to think further ahead, to innovate, and to simply live your life. We discuss how to build, test, and ultimately trust a capable team, one that’s motivated by their own desire to use the freedom you give them productively. It’s a win-win! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseBasecampMBA765 – Must Read: Shoe Dog by Phil KnightTrelloThe post MBA982 How To Empower Your Team To Manage Themselves + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

No one said this would be easy.Business is tough. Entrepreneurship can be even tougher. We think it’s healthy, productive, and good for your business for you to acknowledge this struggle. If we can’t face the valleys, we won’t reach the peaks! That’s why we’re devoting today’s episode to helping you work through the dark times, the times when your path to success is the hardest.We’re all about positivity. But the plain and simple truth is that entrepreneurship is hard sometimes, and that’s ok. By dealing with our unique challenges in a constructive way, we not only get through the rough patches — we enrich the whole experience, and grow into stronger business people. Today, we discuss exactly how to live with, address, and even embrace the entrepreneur’s uphill battles.With a little support, a little advice, and some good ol’ optimism, you can keep things in perspective. You can do this, and we can help. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksMBA958 – Must Read: How to Stop Worrying and Start Living by Dale CarnegieThe post MBA981 Fighting Depression in Entrepreneurship appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ideas: we all have them. Some of them are even good. But is your idea good enough to sustain a business?You don’t have to guess.If you have an idea for a great product or service, you can find out — in the real world — whether it can actually sell. You can take concrete action to determine if your business idea has a decent chance of working. In today’s digital economy, it’s easier than ever to do market research. You just have to know where to start.Today, we take you step-by-step through the process of validating your business idea. Before you put any other time or money into your idea, do this first. We explain simple, immediately actionable ways to “feel out” consumers. This way, you can proceed with more than just an educated guess: you can go forward confident that your product or service already has people waiting to buy it!Want to build it, but not sure if they’ll come? Just ask! Find out how — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Free Idea Validation CourseWeeblyLeadpagesThe post MBA980 Q&A Wednesday: How do I know my business idea is a good one? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Public speaking is many people’s biggest fear. But for entrepreneurs, it can be one of your most powerful tools. As intimidating as it can be, getting up in front of people and explaining yourself does wonders for your marketing, sales, and personal branding.It’s taken our host Omar 6 years of study and practice to become the competent, engaging public speaker he is today. From hosting our daily podcast, to hosting regular webinars, to addressing huge live crowds at industry conferences, his success on the mic is no accident. It’s the result of thoughtful, thorough preparation.Today, Omar shares his public speaking preparation strategy, from the initial “intel gathering” about the topic, audience, and venue, to the scripting of his words, to the multiple rehearsals he conducts before he ever sets foot on stage. He describes his own step-by-step process for crushing his speeches before a single audience member takes their seat.He’s had the training. He’s had the experience. And he’s had the painful “bombing” moments that really taught him lessons. Now, he’s ready to share what he’s learned, so you can knock your next speaking engagement out of the park. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Free Idea Validation CourseHeroic Public SpeakingEasyCourseThe post MBA979 How I Prepare for a Public Speech appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nervous about sales? There’s a Must-Read Book Review for that.Exactly What to Say by Phil M Jones is exactly what the title promises: a collection of phrases that will help you make sales. These key phrases encompass sales strategies that work for every kind of business and product. It’s a short, easy read that you’ll refer to again and again when crafting your personal sales strategy.These phrases, used verbatim in the right context, are absolute gems. They make use of human and social psychology to trigger the interest and curiosity that opens the door for sales. On this episode, we explain how these simple phrases work, and share a few that we’ve found most useful in our own sales situations.Learn how to introduce your product and explain its value effectively. Arm yourself with the exact words you need to gain confidence in the sales arena. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksExactly What to Say by Phil M. JonesHeroic Public SpeakingThe post MBA978 Must Read: Exactly What To Say by Phil M Jones appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to make your side gig your full-time career?Yesterday, we laid out the first phases of our detailed action plan for building your own business on the side while maintaining your regular 9-to-5 job. Today, we continue that lesson with the final instructions you’ll need to transition out of conventional work and into entrepreneurship.Last time, we covered the foundational steps of organizing your time and resources, validating your business idea, and crafting your first minimum viable product. Today, we discuss how to turn your initial product into an actual, honest-to-goodness business. Tune in, and hear the exact steps you’ll have to take to establish your funding, profitability, and marketing before ultimately making your big move.We also discuss how to improve your product via customer feedback, tweaking it to perfection until your business is truly off the ground. Finally, we offer advice on making a smooth transition out of your day job and into full-time, profitable, viable independent business.It’s a long journey, but the first step is here! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseMeet EdgarRopegWeeblyWordPressRich Dad, Poor Dad by Robert KiyosakiThe post MBA977 How to Build a Business On The Side P2 + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You want to build your own business, but you already have a job. And you don’t want to lose it (just yet).You’re not the only one. Building your business on the side while maintaining your primary income isn’t just common, it’s smart! So how can you invest the time and resources necessary to really start a business? Can you make real progress with nothing but your nights and weekends?We’ll show you how — exactly the way we did.This is Part 1 of a 2-part series on building your business on the side. Today’s and tomorrow’s episodes are PACKED with detailed information on how to manage your schedule, stay productive, and minimize personal financial risk while plotting your escape from the 9-to-5. By keeping your day job and putting in a good ol’ fashioned side-hustle, you can pursue your business with a safety net in place.Start playing the long game now. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Free Idea Validation Course$100 MBA 1-Page Business PlanEasyCourseThe post MBA976 How to Build a Business On The Side P1 appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s Q&A Wednesday, and we’re here to help! Today, we address a question from a listener with a very common issue: they’re not exactly an expert in sales.For new entrepreneurs, salesmanship is often the first stumbling block. Per our listener’s request, we’ve put together a collection of go-to resources for beginning sales people that we’ve found most useful and valuable over the course of our business journey. This collection of 3 books and 2 online courses can give anyone a foundation in the art of the sale.From ultra-beginner to intermediate, these resources are our ideal crash course for anyone who’s just getting into business for themselves. Fortunately, sales tactics can be learned — even by people who aren’t “natural” sales people. All you need is the right advice, and the will to get out of your comfort zone and improve your business skill set.Take yourself from sales noob to sales pro! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Free Idea Validation Course (and 2018 Waiting List)Your 3-Step Sales ProcessHow to Win Friends and Influence People by Dale CarnegieExactly What to Say by Phil M. JonesThe Ultimate Sales Machine by Chet HolmesThe post MBA975 Q&A Wednesday: What sales guides or resources do you recommend for non-sales people? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Decisions, decisions. Entrepreneurship means having more control — and more responsibility — than your average person. Sometimes, the sheer importance of the decisions you have to make can be overwhelming. All too often, the anxiety and pressure that comes with make-or-break decisions can lead to “analysis paralysis.” Today, we show you how to shake it off and make the call.We have a precise we method we use to make the best possible decisions when the stakes are highest. By stepping back and putting the decision into a framework, you can get the perspective you need to reach a rational, properly analyzed conclusion. By applying our formula, you can anchor your decisions to the mission statements and personal goals that matter most.Step out from under the pressure of emotional decision-making. Learn how to make the call with calm, confidence, and zero regrets. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaThe post MBA 974 How to Make Big Decisions in Your Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’ve said it before, and it remains true: the relationships you build are the greatest asset you’ll ever have in business. Through ups and downs, from one business to another, your relationships are the one constant resource you can rely on — but only if your nurture and maintain them.As this week’s guest teacher, Jordan Harbinger, likes to say, “Dig the well before you’re thirsty.” If you reach out to someone for the first time when you need help, you’ve already waited too long. Instead, Harbinger is here to show us how to build relationships well in advance of getting anything out of them, by simply being a trustworthy, generous resource for everyone around you.Harbinger is a renowned expert in the art of networking and cultivating personal ties that reinforce your business. From his early days as a lawyer, he learned that relationships can be the scaffold of an entire career. As long as your intent is to build genuine ties — not to simply do favors to be rewarded later, the rewards are limitless. By being honest, open-handed, and helpful to others, your business will benefit in ways you can’t possibly predict.Start building your network now. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA973 Guest Teacher: Jordan Harbinger – How to Build Relationships for a Rainy Day appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Times change, and so do prices.If your business is growing, you’ll eventually have to raise rates for your products or services. Even if it’s just to keep pace with inflation or the cost of living, your prices just can’t stay flat forever.Of course, breaking the bad news to customers can be a scary thought. No one likes to pay more, even for something they love. That said, you might be surprised at how little resistance you’ll meet when raising prices — if you do so skillfully. Today, we discuss the right times (and the right ways) to raise prices. A modest increase for customers can mean a huge revenue boost for you. We offer proven tips and strategies for “gently” raising prices, whether it’s an immediate hike, or a long-term pricing plan to keep pace with growth.Don’t be scared to raise prices when you have to. Remember, most customers aren’t so concerned about price — they’re concerned about value. As long as you deliver the goods, your product might be worth more to customers than you realize. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseThe post MBA972 When to Raise Prices + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sit down for this one: your email list might be too big.When it comes to email contacts, quality beats quantity every time. Besides that, excessive quantity can actually hurt your bottom line. Making sure you have a “lean list” is crucial to getting a good ROI on whatever you’re paying for email services (you’re not just using your personal email, right?).Today, we discuss how to make sure you have the right contacts, not just the most.A small list of engaged contacts is worth more to your business than a million inboxes where your emails get filtered, deleted, or otherwise ignored. Applying the right strategies to collecting emails will help ensure that the addresses you capture are high quality, conversion-ready contacts with the potential to become customers — not just audience members.Ditch the vanity metrics! Tune in, and learn how to tell which of your contacts are helping your business grow, not just your list size. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinar Ninja Free Webinar Course: Your Webinar Blueprint$100 MBA Free Idea Validation Course1,000 True FansThe post MBA971 How To Improve the Quality of Your Email List appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Family is family, but business is business. Should the two mix?Many entrepreneurs have to ask themselves this very question. What’s the risk/reward balance of hiring and managing the people closest to you? For some businesses, it can work beautifully. Take the husband & wife team of our host Omar and producer Nicole, for example. For others, it can raise complications that hurt the business — or worse, the personal relationship.Today, we discuss the unique challenges and benefits of working with family. We show you how to adjust your human resources approach to accommodate family, protect your personal connection, and avoid the appearance of nepotism. With the right approach, you can work effectively and professionally with family, and enrich your entrepreneurial experience.Learn how to keep it in the family — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA970 Q&A Wednesday: Should I hire a family member? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all know online business is fertile ground. But is there still room for entrepreneurs to thrive in the physical world? If you’re considering taking on a good ol’ fashioned brick & mortar business, you already know that it comes with risks and challenges the online space is mercifully free of. So should you go for it? Is small business fully digital, or can a scrappy player still make it on the (literal) streets?We’ve got some good news.Physical business have never been more affordable to invest in, if you know where to look. What’s been terrible for real estate has been great for entrepreneurs, as moderate-to-low priced physical stores and spaces are available all over the map. You just have to assess the risk factors by doing your homework.Today, we offer 5 specific things you should look into when considering a physical business. By addressing these 5 areas, you can make real-world entrepreneurship as feasible and realistic as any web-based company. Find out how — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Free Idea Validation CourseEasyCourseThe post MBA969 Is Buying a Physical Business a Good Idea? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing not your forte? Well, have we got a book for you!Despite the title, Allan Dib’s The 1-Page Marketing Plan is an entire book, and it’s made our list of entrepreneurial Must Reads for very good reasons. This book offers a strategic, intentional, universal marketing plan that any entrepreneur can apply, no matter the type of business. The plan is sound, straightforward, and effective. Best of all, it’s laid out in easily digestible chunks: 9 total steps divided into 3 phases.This isn’t just a book of marketing theory. It’s a well-researched, well-received synthesis of proven marketing principles and best marketing practices, with practical examples to support its conclusions. If you’re overwhelmed by the challenge of marketing, this is absolutely one of the best places to start.Get ready to have confidence in your marketing plan. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA968 Must Read: The 1-Page Marketing Plan by Allan Dib appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all love traffic on our websites. But what are we doing with it?If you’re not converting, your visitors may as well not visit! To make your site effective, you’ve got to keep the endgame in mind: sales. By creating and engaging new contacts, you move your visitors down the funnel towards becoming customers.So how can you optimize your sales page to capture those emails and start the conversation? We’ve got some ideas you may not have considered.These 4 simple sales page hacks are minor tweaks, but they can have a huge impact. By applying these easy tricks, you can boost conversions and watch the revenue rise accordingly. These subtle moves may not sound like much — heck, your customers might never notice — but they’re grounded in solid conversion optimization practices. Hear our tips, give them a shot, and see what happens. Plus, it’s FREE RIDE FRIDAY!!! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseBasecampThe post MBA967 4 Sales Page Hacks To Increase Conversions + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why launch alone? When you’ve got a new business, product, or even just a new feature, teaming up with another company might be the best way to spread the word.By sharing your news with a bigger audience than your own, you can maximize the impact of your new release. You just have to find some fellow business people willing to team up. Today, we offer 5 tips to help you identify the best launch partners, and talk them into a mutually beneficial launch promotion.You only get one shot to launch, so make it count! We discuss where to start looking for partners, how to identify the “right fit” for your brand, and how to align your interests with your launch partner’s for an effective collaboration. We also describe what kinds of partners to avoid.Make your next launch greater than the sum of its parts. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA966 How to Choose The Perfect Launch Partners appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s love got to do with it? It’s Q&A Wednesday, and that’s what one listener is wondering. Can you run a business if you don’t exactly adore your customers? Does serving your customers require…y’know, liking them?We all have a few customers we wouldn’t invite to dinner, but how much distaste for the people supporting your business is too much?Today, we discuss the level of love necessary to be a good business owner. While a seething hatred for your customers is probably bad for business, you probably don’t need to be head over heels for everyone who buys what you’re selling. In fact, the skill set required to run a business isn’t necessarily the same skill set you need to be a people-pleaser. That’s why customer service is a distinct branch!Find out how to fine-tune your relationship with your customers — or whether you need to at all. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaMBA 962: Low-Priced vs High-Priced ProductsThe post MBA965 Q&A Wednesday: I am not in love with my customers. Am I in the wrong business? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s in a name? Everything.Choosing the right domain name can have huge implications for your branding, marketing, and SEO. Your web address matters! For customers to be able to find you, you’ve got to make it easy, and that starts with the right domain. Today, we discuss the “do’s” and “don’ts” of selecting your domain name, including three MAJOR no-no’s that are guaranteed to hurt your website’s reach.You may have your domain name for years to come. It will represent your business for the foreseeable future. It’s the shingle you hang above your virtual door. For all these reasons, it’s best to put some thought into it! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaThe 4 Hour WorkweekNameMeshThe post MBA964 How to Choose The Best Domain Name For Your Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to sell? You don’t want just anyone pushing your product. You want the best. You want people with innate selling skills, including the kind of drive and self-motivation that can’t be taught.You want a hunter.Dr. Christopher Croner knows salesmanship. He’s exhaustively analyzed the qualities that make a great salesperson, finding common threads that only the truly capable share. Today, he’s here to help us attract, identify, and hire the people who will move your product. He discusses the right questions to ask to gauge a salesperson’s true potential, and lays out the specific elements of drive that characterize the truly results-driven candidates. Find your “hunter,” and set them loose! Click Play!Head to www.salesdrive.info/free-trial-request for a trial of Drive Test, Dr. Croner’s sales assessment designed to identify high-potential candidates before the interview.SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksNever Hire a Bad Salesperson Again by Dr. Christopher Croner and Richard AbrahamThe post MBA963 Guest Teacher: Dr. Christopher Croner- Never Hire a Bad Salesperson Again appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Go high, or go low?When it comes to the price of your product, the decision you make will dictate your approach to everything from marketing to sales to customer service. While both the high-end and the affordable markets have their ups and downs, each comes with unique challenges and totally different customer expectations.Today, we discuss all the factors involved in deciding whether to pursue the Mercedes or the Honda crowd. Low-cost products like Netflix and Spotify subscription services make billions, but involve certain risks and depend almost entirely on rapid scaling. Apple and Tesla can charge as much as they want, but each customer they earn is harder to acquire — and more devastating to lose. Learn how your goals, strategies, and overall outlook will be different according to the price range of your products. Whether you’re choosing your path, or simply trying to maximize your profits with either approach, this episode’s for you. PS: It’s FREE RIDE FRIDAY!!! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseThe post MBA962 Low Priced vs. High Priced Products + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For entrepreneurs, attention-seeking behavior isn’t a bad thing.To widen our reach and attract our audience, we all need press. Everything from brand awareness to SEO is dependent on being mentioned (in a positive light) by industry websites, popular blogs, and even local newspapers. So how do we get the exposure we crave? Today, we offer 3 hard-earned lessons on how NOT to get press — lessons we learned from (painful) experience.If your business is being ignored by the thought leaders and tastemakers of your industry, it’s likely because you’re engaging in one of these 3 mistakes. The good news? They’re easy to correct, and the damage can be reversed. By avoiding these 3 errors, you can stand out, get noticed, and watch as trusted sources spread the good word about your business. Ready to establish yourself? Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksBacklinkoYoastEasyCourseThe post MBA961 Why You Are Not Getting Enough Press appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Conferences and other real-world events can be a huge boost for your business. Scheduling such events for maximum attendance takes strategy, planning, and wisdom — exactly the kind we offer on today’s episode. The right time of year makes all the difference to the success of any event, based on the industry, climate, culture, and a host of other factors.To pull off a win, you need to think way, way ahead.Today we discuss some general guidelines that apply to all or most kinds of conferences and events, including some definite no-no’s you should be sure to avoid. We help you put potential attendees in a position to make “yes” an easy answer to give, utilizing the sweet spots on the yearly calendar.You only get one chance to fill your event with potential partners, customers, and allies. Get it right! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinja$100 MBA Show Free Idea Validation CourseSocial Media Marketing WorldWorld Domination SummitThe post MBA960 Q&A Wednesday: When is the best time of year to run a conference or event? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let’s just say it: no one likes meetings.No one has ever liked meetings. Meetings are things you get through, and if you play your cards right, have as few of as possible. Yes, they’re necessary to get people on the same page sometimes, but there’s a point of diminishing returns.Too many meetings are not only annoying, they’re counterproductive.Today, we discuss specific ways you can reduce the number of meetings required to keep your business moving. We show you how to assess whether you’re having too many meetings, and weigh the value of what these meetings produce relative to the time you’re spending in them. We describe the kinds of meetings that are most productive and efficient, and that produce the best ROI.Online or physical, office or remote, we all need fewer meetings. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksBaseCampThe post MBA959 How to Reduce Meetings in Your Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Worry: it’s an entrepreneur’s constant companion. But does it have to be?Today, we review another Must-Read business book, an all-time classic from an author whose legacy transcends time and technology. How to Stop Worrying and Start Living by Dale Carnegie is a treasure trove of life and business wisdom, centered around the need to chill out, let go, and take care of what you can control.From organization to problem-solving to well-being, Carnegie breaks complex ideas into actionable strategies. He stresses the illusion of control, the power of altruism, and the importance of sleep. The book is written for a flowing, approachable read — so you can easily begin applying its lessons.Business changes, but some lessons are timeless. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA958 Read: How to Stop Worrying & Start Living By Dale Carnegie appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Travel: it’s one of the best parts of being an entrepreneur. Whether it’s traveling for business or pleasure, entrepreneurs get to do more of it. But as we all know, it can get pretty, pretty pricey.Today, we discuss strategies for saving on everything from airfare to hotels to local transport, so you can minimize your travel expenses. From tax breaks to rewards programs to booking tricks, there are lots of ways to cut costs. Best of all, these tips don’t have to mean traveling by rickshaw to stay in a hostel — we’ve got advice for lowering the cost of travel without sacrificing too much by way of comfort. After all, you’ve earned it!It’s FREE RIDE FRIDAY!!! Find out how to hit the road cost effectively. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseAirBnBTripAdvisorKayakThe post MBA957 How To Spend Less on Travel + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.